campground business plan example

Campground Business Plan Template

Written by Dave Lavinsky

Campground Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their campground businesses.

If you’re unfamiliar with creating a campground business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a campground business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Campground Business Plan?

A business plan provides a snapshot of your campground business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Campground Business

If you’re starting a campground business or growing your existing campground business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your campground to improve your chances of success. Your campground business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Campground Businesses

With regards to funding, the main sources of funding for a campground are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for campground companies.

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How to write a business plan for a campground business.

If you want to start a campground or expand your current one, you need a business plan. The free campground business plan template below details the necessary information for how to write each essential component of your campground business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of campground business you are running and the status. For example, are you a startup, do you have a campground business that you would like to grow, or are you operating a chain of campgrounds?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the campground industry.
• Discuss the type of campground you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of campground you are operating.

For example, you might specialize in one of the following types of campgrounds:

• Seasonal campgrounds: Campers can reserve a campsite for a specified amount of time.
• Equestrian campgrounds: Specifically designed for campers on horseback.
• Year-round cabin campgrounds: Campers can rent out cabins any time of year.
• RV Campgrounds: Full hookup campsites with water, electrical, and sewer hook-ups.

In addition to explaining the type of campground you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of campers served, the number of campsites acquired, reaching $X in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal business structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the campground industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the campground industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your campground business plan:

• How big is the campground industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your campground business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your campground business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of campground business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other campgrounds.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of recreation destinations, other types of campgrounds, and other types of leisure activities.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of campground business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for your customers to acquire your services?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a campground business, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of campground company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide per day, per week, or season passes? Will you provide additional services such as RV hookups, boat rentals, or food and beverages?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your campground business. Document where your campground is situated and mention how the site will impact your success. For example, is your campground in a secluded mountain terrain, near a popular tourist attraction, or just outside the city? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your campground marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your campground business, including answering calls, providing camp maintenance, taking reservations, and collecting payments.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth camper, or when you hope to reach $X in revenue. It could also be when you expect to expand your campground to a new destination.  

Management Team

To demonstrate your campground’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing campgrounds. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a campground business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will your campground business have 10 RV spaces available and will your per day rental fee be $50 per vehicle? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your campground, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a campground business:

• Cost of campground equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your campground location permits and a list of testimonials from happy campers.  

Writing a business plan for your campground is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the campground industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful campground.  

Campground Business Plan Template FAQs

What is the easiest way to complete my campground business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your campground business plan.

How Do You Start a Campground Business?

Starting a campground business is easy with these 14 steps:

• Choose the Name for Your Campground Business
• Create Your Campground Business Plan
• Choose the Legal Business Structure for Your Campground Business
• Secure Startup Funding for Your Campground Business (If Needed)
• Secure a Location for Your Business
• Register Your Campground Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Campground Business
• Buy or Lease the Right Campground Business Equipment
• Develop Your Campground Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Campground Business
• Open for Business

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OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business planning advisor can create your business plan for you.  

Other Helpful Business Plan Articles & Templates

Campground Business Plan Template

Written by Dave Lavinsky

Campground Business Plan

You’ve come to the right place to create your Campground business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Campground companies.

Below is a template to help you create each section of your Campground business plan.

Executive Summary

Business overview.

Shasta Lake Campground, located in Redding, California is a new campground business that focuses on providing convenient, modern amenities for the casual recreational camper and their family. Our goal is to make camping fun for everyone, including people who typically hate being outdoors. We do this by providing first-class amenities, such as WiFi, hot showers, a camp store, and modern restrooms. By providing these amenities and other fun activities and services, Shasta Lake Campground aims to be the top choice for camping in the Redding, California area all year round.

Shasta Lake Campground is led by David Cleveland who has been working in the campground industry for nearly 20 years. He started his career as a seasonal employee and worked his way up into a management position. While David has never developed his own campground, he has worked as a campground manager for many years and has gained an in-depth knowledge of the campground business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., finances, marketing, etc.). His skills and experience are invaluable to our new campground business.

Product Offering

Shasta Lake Campground will provide both essential and luxury amenities that campers typically expect in a new campground. Some of these amenities will include:

• Electrical Hook-ups
• Water Station
• Modern Restrooms with Contactless Technology
• Hot Showers
• Covered Fire Pits
• Indoor & Outdoor Swimming Pools
• Amphitheater

Customer Focus

Shasta Lake Campground will primarily serve vacationers and residents within a 50-mile radius of Redding, California. We will also serve tourists that visit the area from all corners of the country.

Management Team

Shasta Lake Campground is led by David Cleveland who has been working in the campground industry for nearly 20 years. He started his career as a seasonal employee and worked his way up into a management position. While David has never developed his own campground, he has worked as a campground manager for many years and has gained an in-depth knowledge of the campground business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., finances, marketing, etc.).

Success Factors

Shasta Lake Campground will be able to achieve success by offering the following competitive advantages:

• Location: The campground is located by numerous state and national parks, and is also a convenient distance away from the city.
• Year-Round Camping for Everyone: The Company is offering the only year-round camping option in the area for individuals of all ages and camping preferences.
• Management: Shasta Lake Campground’s management team has years of business and marketing experience in addition to campground management experience. This allows the Company to market to and serve customers in a much more sophisticated manner than competitors.
• Relationships: Having lived in the community for over 20 years, David Cleveland knows all of the local leaders, newspapers, and other influences. As such, it will be relatively easy for Shasta Lake Campground to build brand awareness and an initial customer base.

Financial Highlights

Shasta Lake Campground is seeking a total funding of $450,000 of debt capital to open its campground company. The breakout of the funding is below:

• Campground land purchase, design, and build-out: $250,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $25,000
• Working capital: $25,000

Company Overview

Who is shasta lake campground, shasta lake campground’s history.

David Cleveland began researching what it would take to create his own campground company and did a thorough analysis of the costs, market, demographics, and competition. David has compiled enough information to develop his business plan in order to approach investors.

David incorporated Shasta Lake Campground as a Limited Liability Corporation in December 2022. Once the purchase of the land is finalized, light construction can begin to build out the campground.

Since incorporation, the Company has achieved the following milestones:

• Located available property for sale that is ideal for a new campground
• Developed the Company’s name, logo, and website
• Hired a general contractor for the build-out of the campground and its facilities
• Determined equipment and necessary supplies
• Began recruiting key employees

Shasta Lake Campground’s Services

Industry analysis.

Now that the pandemic is over, families all across the country are eager to get outside and explore the natural world around them. One of the most popular ways that Americans do this is by camping and visiting campgrounds. Campgrounds provide convenient access to nature without compromising comfort. They often have numerous amenities to make the experience enjoyable, including WiFi, modern bathrooms, and fun family-friendly activities.

According to Future Market Insights, the global camping industry is expected to grow at a CAGR of 7.6% from now until 2030. This shows that camping is still an extremely popular activity and is only going to continue to grow and expand. Now that campgrounds offer luxuries and amenities to make the experience more enjoyable, people who usually hate the camping experience find themselves enjoying it.

Other factors that support the industry’s growth include the increase in disposable income and the increasing popularity of similar outdoor activities and industries.

Customer Analysis

Demographic profile of target market.

Shasta Lake Campground will primarily serve vacationers and residents within a 50-mile radius of the campground location. The community of Redding, California has thousands of active families, children, teenagers, young adults, adults, and seniors who regularly participate in camping and other recreational activities. Additionally, thousands of tourists visit the area each year who are looking for new recreational opportunities.

The demographics of Redding, California are as follows:

Customer Segmentation

Shasta Lake Campground will primarily target the following customer profiles:

• Families with children
• Outdoor enthusiasts

Competitive Analysis

Direct and indirect competitors.

Shasta Lake Campground will face competition from other companies with similar business profiles. A description of each competitor company is below.

Great Outdoors Rec Center

Built in 1922, the Great Outdoors Rec Center is located close to many outdoor recreational hot spots for hiking, bicycling, and kayaking. The center has a large outdoor property and rents out tent pads and RV space for weekend campers to utilize. Great Outdoors Rec Center also has many of the amenities campers look for such as accessible, clean bathrooms and a full kitchen that can be used for an additional fee.

Although Great Outdoors Rec Center offers campers a place to set up camp, its main business is as a recreational center, not a campground. Therefore, there are many times throughout the year when the camp area is not accessible for campers because it’s being utilized by the community for special events such as weddings and birthday parties.

Mountain Basin Campground

Mountain Basin Campground is a small campground near the closest forest in the area. This business operates primarily as a campground for school and church groups of children in the summer season. The location includes multiple fire rings, minimal bathroom facilities, and enough space to accommodate six-eight small tents.

The campground is only open for the summer season due to weather conditions in the area and is mostly used for daytime activities and one-night-only overnight camping for groups.

Rivers Camping

Established in 1990, Rivers Camping is a local campground company that operates multiple campgrounds around the state. Rivers Camping is a top choice for nature enthusiasts who are looking to take advantage of the many local outdoor activities nearby. Each campground is situated close to at least one outdoor recreation option, with most of them being located adjacent to a river. This company offers tent pads, but no RV pads.

Competitive Advantage

Shasta Lake Campground will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Shasta Lake Campground will offer a unique value proposition to its clientele:

• A prime location in the heart of nature and away from the bustling city
• Located near popular hiking trails and scenic areas
• Family-focused environment
• Fun amenities, such as a swimming pool and playground

Promotions Strategy

The promotions strategy for Shasta Lake Campground is as follows:

Social Media

Shasta Lake Campground will invest heavily in a social media advertising campaign. The company will create social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Website/SEO

Shasta Lake Campground will invest heavily in developing a professional website that displays all of the features and benefits of the campground. It will also invest heavily in SEO so that the campground’s website will appear at the top of search engine results.

Direct Mail

Shasta Lake Campground will blanket neighborhoods surrounding its location with direct mail pieces. These pieces will offer discounts and promotional incentives for people to choose the campground for their next camping adventure.

Pre-Opening Events

Before opening the campground, Shasta Lake Campground will organize pre-opening events designed for prospective customers. These events will create buzz and awareness for Shasta Lake Campground in the area.

Shasta Lake Campground’s pricing will be moderate and on par with competitors so consumers feel they receive great value when visiting our campgrounds. We will charge a fee per person, and the fee will fluctuate depending on the season and popularity of the campground. Children under the age of twelve can enter the campground for free.

Operations Plan

The following will be the operations plan for Shasta Lake Campground.

Operation Functions:

• David Cleveland will be the Owner and Manager of Shasta Lake Campground. He will take charge of all the operations and executive functions of the company.
• David is joined by Jen Beal, who will be the Assistant Manager of the grounds. She will help out with the general operations of the campground, but also help out with the marketing and promotion efforts.
• David is also joined by John Parker, who will be the campground’s Administrative Assistant.
• David will hire several campground attendants to help manage the store, run the other amenities, and keep the campground clean for our visitors.

Milestones:

Shasta Lake Campground will have the following milestones completed in the next six months.

• 2/2023 Finalize lease agreement
• 3/2023 Design and build out Shasta Lake Campground
• 4/2023 Hire and train initial staff
• 5/2023 Kickoff of promotional campaign
• 6/2023 Launch Shasta Lake Campground
• 7/2023 Reach break-even

Financial Plan

Key revenue & costs.

Shasta Lake Campground’s revenues will come primarily from the fees it charges for visitors to use the campgrounds. The company will also sell toiletries, snacks, and other items at its camp store.

The property purchase, equipment, supplies, and labor expenses will be the key cost drivers of Shasta Lake Campground. Other cost drivers include taxes, overhead, and marketing expenses.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Average fee charged per person visiting the campground: $20

Financial Projections

Income statement, balance sheet, cash flow statement, campground business plan faqs, what is a campground business plan.

A campground business plan is a plan to start and/or grow your campground business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Campground business plan using our Campground Business Plan Template here .

What are the Main Types of Campground Businesses?

There are a number of different kinds of campground businesses , some examples include: Seasonal campgrounds, Equestrian campgrounds, Year-round cabin campgrounds, and RV Campgrounds.

How Do You Get Funding for Your Campground Business Plan?

Campground businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Campground Business?

Starting a campground business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Campground Business Plan - The first step in starting a business is to create a detailed campground business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your campground business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your campground business is in compliance with local laws.

3. Register Your Campground Business - Once you have chosen a legal structure, the next step is to register your campground business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your campground business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Campground Equipment & Supplies - In order to start your campground business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your campground business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful campground business:

• How to Start a Campground Business

Campground Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Campground

Are you about starting a campground? If YES, here is a complete sample campground business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a campground . We also took it further by analyzing and drafting a sample campground marketing plan template backed up by actionable guerrilla marketing ideas for campgrounds. So let’s proceed to the business planning section.

Americans and perhaps Europeans like camping especially during springs and summer; this goes to show that the campground business is a viable and profitable business venture and aspiring entrepreneur can successfully launch in the united states of America.

It is important to state that the bulk of the job when it comes to starting a campground business lies in  securing a big facility that is large enough to contain the required facilities that will make your campground worth patronizing.

Also your campground should be in a location with the right atmosphere in terms of serenity; a location that may attract the kind of clients that would pay to make use of your campground. It might take you months to get an ideal facility and you just might have to even pay from your nose. So, it is better that you inform your real estate agent well in advance to help you with the search.

Besides, building a campground can be expensive but you can be rest assured that you will make your money within few years of launching the business especially if you have people patronizing your facility on a regular basis. The fact that you are going to secure a facility big enough to accommodate the activities and services you intend offering and enough parking means that you must truly be prepared for this business.

So, if you have decided to open a campground for business, then you should ensure that you carry out thorough feasibility studies and also market survey. This will enable you properly locate the business and then hit the ground running.

Business plan is yet another very important business document that you should not take for granted in the bid to launching your own business. Below is a sample campground business plan template that can help you to successfully write your own with little or no difficulty;

A Sample Campground Business Plan Template

1. industry overview.

The campgrounds and RV parks industry primarily operates campgrounds and (RV) parks, as well as recreational and vacation camps.

The industry also includes trailer and caravan parks and wilderness camps. Basically, players in this industry take care of outdoor enthusiasts and also provide access to facilities such as washrooms, laundry rooms, recreation halls, playgrounds and even training facilities.

Studies shows that the Campgrounds and RV Parks industry has enjoyed stable growth in recent time for instance, in spring 2008 in the United States; the number of people who went camping within the 12 months of that same year amounted to 41.75 million.

The industry is largely driven by travel-related trends, as trips to campgrounds and RV parks are viewed as cost-efficient alternatives to traditional vacations. Going forward, increasing fuel prices and an appreciating dollar are expected to affect industry growth.

On the other hand, improvements in the broader economy of the United States, as well as an aging population, will support the growth of revenue for this industry.

The Campgrounds and RV Parks industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the United States of America alone, there are about 14,031 licensed and registered Campgrounds and RV Parks those who are into franchising responsible for employing about 51,211 employees and the industry rakes in a whooping sum of $6 billion annually with an annual growth rate projected at 2.3 percent between 2011 and 2016. It is important to state that no establishment has a lion share of the available market in this industry.

A recent report published by IBISWORLD shows that the Campgrounds and RV Parks industry has expanded steadily, with revenue expected to increase at an annualized rate of 2.3 percent over the five years to 2016.

The report shows that while the cost of using campground and RV facilities is less expensive relative to other types of accommodation, the RV Parks and Campgrounds industry was not immune from the impact of the broader economic downturn.

The report also stated that following the downturn, a spike in unemployment caused consumers to curtail nonessential purchases and cancel or delay their travel plans. Recovery commenced in 2012, but the industry’s rebound began slowly, with revenue increasing marginally in 2013. As the US economy underwent its initially tepid recovery, travel-related sectors experienced a bump in sales.

In recent time, the Campgrounds and RV Parks industry has experienced revenue growth, despite many families being time-strapped. While the industry contended with mounting competition from alternative leisure activities, such as bouncing castle, gym and fitness centers and cinemas, many operators generated industry revenue growth on the basis of convenience.

In the coming years, the industry revenue is forecast to grow as family entertainment centers such as campground and RV parks will continue to enhance their product portfolios to attract families, despite their reduced leisure time

Over and above, starting a campground business in the United States of America can be some worth stressful, it requires enough cash to acquire land large enough to accommodate the kind of facility that can comfortably attract families, religious organization and corporate organizations and also cash required to equip the facility to meet the standard expected by campers. But that does not rule out the fact that the business is profitable.

2. Executive Summary

Unique Arena Campground®, LLC is a standard and well equipped campground and recreational facility that will be located in a serene environment in the outskirt of Madison – Wisconsin.

Our aim of setting up the business is to contribute our quota in ensuring that families, campers, religious organizations and corporate organizations that live in Madison and neighboring cities have a facility that is highly suitable for family recreation and camping.

We have successfully leased a standard facility in a central and easy to locate location in Madison – Wisconsin. We our services include operating campgrounds, operating RV parks, operating overnight recreational camps, operating travel trailer and caravan campsites, and operating wilderness camps plus other recreational activities.  We are well equipped to services the whole family cum community as well as visitors and travelers.

Unique Arena Campground®, LLC is going to become the number one choice for campers looking towards camping in Madison – Wisconsin and we will work hard to build our facility to match the needs of all our clients and potential clients.

Before choosing a location for our campsite, we conducted a thorough research and feasibility studies and we were able to come to the conclusion that Madison – Wisconsin is the right place to open our campground. Our campground facility is specifically designed and built to take care of religious events, corporate events, school events et al.

We have active childcare services for toddlers and we have membership packages that are highly discounted for families that enrolled with us or churches, corporate organizations and schools who would want to regularly make use of our facility for camping events.

Unique Arena Campground®, LLC will at all times demonstrate her commitment to sustainability, both individually and as a business, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Unique Arena Campground®, LLC is a registered family business that is owned and managed by Paul Livewire and his immediate family members.

Paul Livewire has a degree in Business Management from the University of Wisconsin. He has over 10 years hands on experience in the campgrounds and RV parks industry working for some of the leading brands in the United States of America and Canada.

3. Our Products and Services

Unique Arena Campground®, LLC is in the campgrounds and RV parks industry to provide camping and recreational facility for campers, religious organizations, corporate organizations, and families living in Madison and other neighboring cities and we have been able to put up a facility that can help us achieve our business goal.

We are optimistic that everyone who makes use of our campground facility will definitely derive huge fun and of course value for their money. These are the services and amenities that will be made available to our clients in our facility;

• Operating campgrounds
• Operating RV parks
• Operating overnight recreational camps
• Operating travel trailer and caravan campsites
• Operating wilderness camps
• Food and drinks court
• Ice cream shop
• Other related facility operation

4. Our Mission and Vision Statement

• Our vision of starting Unique Arena Campground®, LLC is to build a world – class campground and recreational facility and also to contribute our quota in encourage families and residence in Madison and neighboring cities to actively engage in camping and fun – filled recreational activities.
• Our mission for establishing Unique Arena Campground®, LLC is to create a movement in the community that supports total engagement of families and groups in fun filled camping and recreational activities.

Our Business Structure

Unique Arena Campground®, LLC is in business to become the leading private camping and recreational facility in the whole of Madison – Wisconsin and we are fully aware that it will take the right facility, management and organization – structure to achieve our goal.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders ( the owners, workforce, and customers ). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

Our business will not be built only for the purpose of giving our members / customers value for their money, but also we will ensure that we make our work environment highly conducive for all our employees. We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al.

In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Chief Executive Office – CEO

Camping Facility Manager

• Admin and Human Resources Manager
• Accountant / Cashier
• Marketing and Sales Officer
• Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Carries out staff induction for new team members
• Responsible for operating and managing the campground
• Ensures that the camping facility is in tip top position at all times
• Responsible for managing food and beverage services
• Manages membership and registration services
• Handles equipment rentals and sales services
• Handles other relevant camping facility operation

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversee the smooth running of the daily office activities.

Marketing and Sales Officer (2)

• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluate new plans for expanding increase sales
• Documents all customer contact and information
• Represents the organization in strategic meetings
• Helps to increase sales and growth for the organization.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization.

Client Service Executive

• Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
• Manages administrative duties such as membership registrations and other related tasks assigned by the management in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

• Responsible for cleaning in and around the campground facility
• Cleans up after customers and clean work area
• Washes glassware and utensils after each use
• Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Handle any other duty as assigned by the campground / facility center manager.

6. SWOT Analysis

Unique Arena Campground®, LLC is in business to provide camping and recreational facility for families and groups in Madison – Wisconsin and at the same time to make profits.

We are aware that there are competitions in the campgrounds and RV parks industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business. We know that if we get things right before starting our campground, we will not have to struggle before attracting loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Unique Arena Campground®, LLC;

One of the obvious strength that will definitely stand as a plus for Unique Arena Campground®, LLC is the fact that our facility is of great standard and it is strategically located in a densely populated – residential area in Madison – Wisconsin; our location is in fact one of our major strength.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims making use of our campground facility and lastly our gate fee / membership package is one of the best that anybody living in Madison – Wisconsin can get; it is cheap and affordable.

We critically looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing campground and RV parks as well as family entertainment and recreation facilities and even government own entertainment and recreation facilities in Wisconsin when it comes to acquiring latest recreational vehicles and generating the needed hypes that can drive traffic towards our facility.

• Opportunities:

We are centrally located in densely populated area and of course an area with the right demographic composition in Madison – Wisconsin and we are open to all the available opportunities that the city has to offer.

Some of the threats that are likely going to confront Unique Arena Campground®, LLC are unfavorable government policies, inclement weather, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our campground facility is located.

7. MARKET ANALYSIS

• Market Trends

The Campgrounds and RV Parks industry has indeed benefited from recent marketing campaigns which is targeted towards encourage people to participate in recreation activities and camping, as well as consumer trends toward healthy living.

Going forward, many people who are part of the baby boomers generation are expected to sign up for recreational club memberships or make use of camping and recreation facilities in their communities, as they become more family cum health- conscious as they grow older.

However, patrons of campgrounds and recreation centers are anticipated to increasingly pick up membership from less expensive camping and recreational centers as against expensive all-inclusive clubs.

The trend in the campground and RV parks industry is such that if a facility is well – equipped and positioned close to a residential area or a place where people can easily access without much stress, there is the likelihood that the campground and recreational facility will enjoy high patronage.

Just like in other business ventures, the owner of campgrounds and recreational vehicle parks are always looking for ways to increase their market share; they go as far as signing deals with high schools and also religious organizations et al to make use of their facility.

Lastly, it is a common trend that as campgrounds and recreational vehicle parks grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some campground and recreational vehicle parks now have other facilities targeted towards attracting adults / parents.

In order words, it is very important for campgrounds and recreational vehicle facilities to continue to improvise if they want to grow their business and generate their target revenues.

8. Our Target Market

The target market for campground cuts across people from different backgrounds. The fact that people visit or register in campgrounds and recreational facilities for various reasons makes marketing the business interesting. The target market for campgrounds and recreation facilities can be categorized into three various groups.

The first group is the families who are looking towards creating time for children cum family hangouts and bonding. The other group of people is schools who are would want an ideal place to take students / children to during excursions or playtime et al.

The last group of people is religious organizations, corporate organizations and clubs who are looking for towards team bonding activities and other similar activities.

Unique Arena Campground®, LLC will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our family entertainment center to;

• Households and families in an around Madison – Wisconsin
• Churches and Religious centers
• Corporate organizations
• Travelers / Tourists

Our competitive advantage

A close study of the campgrounds and recreational vehicle (RV) parks industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other leading campgrounds and recreational vehicle (RV) parks in the United States and the globe.

The Campgrounds and RV Parks industry is indeed a prolific and highly competitive industry especially in the United States of America. Clients will only make use of your campground and recreation vehicle facility if they know that you can successfully help them achieve their goals or provide the enabling environment and facility for them to camp and achieve their aim of camping.

Unique Arena Campground®, LLC is strategically located in a densely populated – residential area in Madison – Wisconsin; our location is in fact one of our major strength.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups campground and recreational vehicle park businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Unique Arena Campground®, LLC is established with the aim of maximizing profits in the campgrounds and recreational vehicle (RV) Parks industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients (families) and corporate clients on a regular basis.

Unique Arena Campground®, LLC will generate income by offering the following services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field.mIt would be hard to create a sales forecast with a newly opened business like campground and recreational parks . This is simply because the statistics that will be provided will be on a short term basis.

Experts said that usually a business should be in operation for at least one year before they can generate the statistics that will be need to help in accurate forecasting; statistics should be at least one-year-old in order to show the trends and pattern in consumer spending.

We expect to welcome a minimum of 12,000 customers i.e. 0ne thousand customers per month within our first year of operations and then in subsequent year we will grow by 25 percent or more. Below are the sales projection for Unique Arena Campground®, LLC, it is based on the location of our campground and recreational facility and the services and products that we will be offering to our clients (members);

• First Fiscal Year-: $240,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our campground and recreational vehicle facility. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization.

The truth is that all that we do will be geared towards creating new market channels, increasing sales and increases our market share. We will leverage on improving on our services and facility to ensure that we win new clients and retain old members.

At Unique Arena Campground®, LLC, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price.

As part of our sales and marketing strategies, we will pay attention to the promotion of our campground facility so as to attract families, schools, groups, religious organizations and corporate organizations to enroll and become our members.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families, clubs, schools and religious organizations. Parts of the marketing and sales strategies that we will adopt are;

• Open our campground and recreational facility with a big party for all and sundry
• Advertise our campground and recreational facility on national dailies, local TV stations and local radio station
• Promote our campground and recreational facility online via our official website and all available social media platforms
• Introduce our campground and recreational facility by sending introductory letters alongside our brochure to religious organizations, schools, corporate organizations, households and key stake holders in Los Angeles – California
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Delivering consistent customer experiences to all our members; making our first impression count positively to those making use of our campground and recreational facility for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our campground and recreational facility
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places in and around Madison – Wisconsin
• Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family or groups
• Engage in road shows within our neighborhood to create awareness for our campground and recreational facility.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of Madison – Wisconsin which is why we have made provisions for effective publicity and advertisement of our campground and recreational facility.

Below are the platforms we intend to leverage on to promote and advertise Unique Arena Campground®, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based sport events and competitions
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Madison – Wisconsin
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact Families, corporate organizations, religious organizations and schools by calling them up and informing them of Unique Arena Campground®, LLC and the facilities and services we offer
• List Unique Arena Campground®, LLC on local directories / yellow pages
• Advertise our campground in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our official vehicles and trucks are well branded with our corporate logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the campgrounds and recreational vehicle (RV) parks industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging as gate fees or members fee in Madison – Wisconsin.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family, groups or a religious organization and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

The payment policy adopted by Unique Arena Campground®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Unique Arena Campground®, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our facilities and services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a campground and recreational facility; it might differ in other countries due to the value of their money.

However, this is what it would cost us to set up Unique Arena Campground®, LLC in the United of America;

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000.
• Cost for hiring Business Consultant – $5,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• The cost of accounting software, CRM software and Payroll Software – $3,000
• The cost for leasing facility for the campground and recreational facility – $250,000.
• The total cost for facility remodeling and equipping the facility ((electrical, furnishings, plumbing, painting and landscaping) – $150,000.
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for the purchase of room furniture, kitchen equipment and gadgets (mattresses, bed sheets, blankets, pillows, beds, fridges, smoke detector, TVs, microwave oven, Sound System, tables and chairs et al) – $150,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, video games, snooker board, tables and chairs et al) – $10,000.
• The cost of Launching a Website – $600
• The cost for our grand opening party – $15,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $5,000

We would need an estimate of $750,000 to successfully launch a small but standard and well – equipped campground and recreational facility in Madison – Wisconsin.

It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a campground and recreational facility and also the huge amount required in securing a facility large enough to accommodate campground and recreational facilities within same location.

Generating Funds / Startup Capital for Unique Arena Campground®, LLC

Unique Arena Campground®, LLC is a family registered business that will be owned and managed by Paul Livewire and his immediate family members. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources. They do not intend welcoming external investors for now.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 ( Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Unique Arena Campground®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to pick up membership in our campground and recreational facility is to equip our facility with state of the entertainment equipment, ensure that the camping facility is always in tip top shape and conducive, and over and above make our services and facilities affordable.

Unique Arena Campground®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed family entertainment equipment, gym and fitness equipment , electronic appliances, office appliances and suppliers: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors and key stakeholders in the industry: In Progress

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Launch a Campground: How to Turn Nature into Profit

Main Sections In This Post Steps To Starting A Campground Business Points to Consider Resources Knowledge Is Power Featured Video

This article provides a comprehensive guide for individuals interested in starting a campground business. It includes a detailed roadmap, essential resources, and tips for your campground’s initial setup and ongoing operation.

Be sure to save this page for future reference, and consider sharing it if you find it helpful!

Let’s get started with the steps.

Steps to Starting a Campground Business

Below are the steps to starting a campground business.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

• An Overview of What You’re Getting Into
• Campground Business Overview
• Researching Your Campground Business
• Looking at Financials
• Choosing A Business Location
• Creating Your Mission Statement
• Creating A Unique Selling Proposition (USP)
• Choose a Campground Business Name
• Register Your Company
• Create Your Corporate Identity
• Writing a Business Plan
• Banking Considerations
• Getting the Funds for Your Operation
• Software Setup
• Business Insurance Considerations
• Supplier Considerations
• Physical Setup
• Creating a Website
• Create an External Support Team
• Hiring Employees

1.  An Overview of What You’re Getting Into

Is Opening a Campground the Right Move for You?

Passion: The Key to Campground Success

Determining your suitability as a campground owner hinges on your passion for the business. Evaluating your enthusiasm for owning and operating a campground is crucial.

Passion serves as the driving force behind triumph in your entrepreneurial journey. It fuels your determination to find solutions when challenges arise, while its absence may lead you to seek an exit strategy .

How strong is your passion for owning a campground?

Consider this thought-provoking perspective:

Imagine a life free from limitations, with abundant financial security for the rest of your days. Money no longer dictates how you spend your time.

Now, an important question arises:

In this scenario, would you embark on a campground business venture?

If your affirmative answer signifies that you possess a genuine passion for campground ownership and are on the right track.

However, if your answer is negative, it prompts another question:

What alternative pursuit would you prefer instead? Perhaps, exploring that path is worth considering.

In summary, unwavering passion is a prerequisite for launching your campground business.

For further insights, delve into the impact of passion on your campground enterprise.

Additionally, explore the essential considerations before embarking on your campground venture, as they offer valuable guidance for aspiring business owners.

For More, See How Passion Affects Your Business . Also, see, Considerations Before You Start Your Business to identify key points for a new business owner.

2. Gaining an Overview of Owning a Campground Business

Next, let’s spend some time on key issues to give you an overview of what to expect from owning and running your business.

a.) A Quick Overview of Owning a Campground Business

Understanding a Campground Business

A campground business is a commercial operation that provides outdoor spaces for temporary accommodation, generally in a natural or semi-natural setting.

This includes areas for tents, caravans, or motorhomes. It may include restrooms, picnic areas, playgrounds, and recreation rooms. A campground business caters to tourists, travelers, and outdoor enthusiasts.

The daily operations of a campground business include reservations management, site maintenance, customer service, and ensuring the safety and satisfaction of the guests.

It also involves regulatory compliance, addressing customer queries and concerns, and coordinating with staff for the smooth functioning of the campground.

Building a Customer Base

Success in a campground business involves fostering a loyal customer base. This requires excellent customer service, engaging marketing strategies, and a focus on customer satisfaction.

Regular communication with customers through newsletters or social media can help maintain relationships and encourage repeat visits.

Staff Management

Coordinating and managing a competent and dedicated team is essential. It involves staff training, scheduling, payroll, and conflict resolution. Having a supportive and well-trained team can significantly enhance the camping experience for the guests.

Cash Flow Management

Managing finances effectively is a critical aspect of running a successful campground business. It involves budgeting, record-keeping, and monitoring income and expenses. Proper cash flow management can help the business maintain profitability even during off-peak seasons.

Cost Control

Another important aspect is keeping costs as low as possible without compromising on quality or customer service.

This may include effective resource allocation, energy conservation, and efficient procurement and inventory management.

Adaptation to Change

The ability to adapt to changes is a necessity in today’s dynamic business environment. This could include changes in industry trends, business processes, or technology.

Keeping abreast of the latest developments can help the business stay competitive and meet customer needs more effectively.

Handling Revenue Fluctuations

Campground businesses often experience seasonal revenue fluctuations. Effective financial management and diverse revenue streams, such as offering additional services or amenities, can help manage these variations.

Competitive Strategy

Addressing competition, both new and existing, requires a strong competitive strategy.

It involves understanding the market, identifying unique selling points, and positioning the business to differentiate it from others.

Meeting Customer Expectations

Customers visiting a campground expect a seamless experience that combines the joy of outdoor living with basic comforts.

Meeting their expectations involves providing clean and well-maintained facilities, ensuring safety, offering helpful and friendly customer service, and maintaining a peaceful and enjoyable environment.

Additionally, providing easy booking options, clear communication, and prompt response to their needs can significantly enhance their overall camping experience.

b.) Campground Business Models

In the campground industry, there are several business types one can consider. Each comes with its unique operational style and revenue generation methods.

Traditional Campgrounds

These basic setups provide campers with the essentials – a camping spot and basic facilities like restrooms and picnic areas. Revenue is generated primarily from camping fees and, occasionally, additional charges for extra facilities or services.

RV parks cater specifically to recreational vehicles. These setups usually provide electricity, water, and sewer connections at each campsite. The revenue comes mainly from site rental fees and additional services like Wi-Fi or laundry facilities.

Luxury or “Glamping” Campgrounds

These cater to the high-end market, offering luxurious camping experiences. From fully-furnished tents to cabins with modern amenities, these campgrounds charge a premium for their comfort and exclusive experience.

Themed Campgrounds

Themed campgrounds offer unique experiences around a specific theme, like fishing, hunting, or horse riding. They charge for accommodation and additional fees for themed activities or events.

Campground Resorts

These large-scale operations include various amenities like swimming pools, game rooms, restaurants, and sometimes even spas. They make money from accommodation fees and profits from additional amenities and services.

Membership Campgrounds

These campgrounds operate on a membership basis. Members pay an upfront fee and annual dues for using the campground and its facilities—the business profits from membership fees and any extra charges for additional services.

Choosing the Right Business Model

Choosing the right business model from the outset is of utmost importance, as it can be more difficult to change it down the line. Identifying a profitable and in-demand niche for your campground business is key to its success.

By understanding your target market’s specific needs and preferences, you can select the business model to best serve your customers and maximize your profits.

c.) Making Your Campground Business stand out

Making Your Campground Business Stand Out

Unique Experiences

Provide your guests with unique experiences they can’t find elsewhere. This could include arranging local tours, hosting cultural nights, or offering survival skill workshops.

Sustainable Practices

Implement eco-friendly practices, like solar power, recycling programs, and composting toilets. Sustainability is a selling point for many campers and benefits the environment.

Effective Online Presence

An eye-catching, user-friendly website with high-quality photos and comprehensive information can make a huge difference.

Positive online reviews and active social media engagement can also attract more customers.

Excellent Customer Service

Nothing beats excellent customer service in making a business stand out. Train your staff to be friendly, helpful, and attentive to the needs of your guests.

Unique Amenities

Offer unique amenities that cater to your specific market. This could be a dog park for pet owners, an outdoor gym, a movie night area, or a cozy café for coffee lovers.

d.) Add on Ideas for a campground Business

Equipment Rentals

Offer rental services for camping equipment like tents, sleeping bags, and cooking gear. This can be a significant convenience for travelers who don’t want to bring their own.

On-site Store

An on-site store selling essential camping supplies , local products, or souvenirs can generate additional income.

Food and Beverage Services

Consider offering food and beverage services, like a food truck , a small restaurant, or even breakfast delivery to tents.

Recreational Activities

Offering recreational activities like guided hiking tours, fishing lessons, or yoga classes can enhance the camping experience and add another revenue stream.

Event Hosting

Host events like music festivals, star-gazing nights, or even weddings. This could attract a different clientele and boost your visibility in the community.

Wi-Fi Access

Charging a small fee for Wi-Fi access can be a good income source. Despite the charm of disconnecting, many guests appreciate the option to stay connected.

Choosing the right mix of unique features and add-ons for your campground will help distinguish your business from competitors. Always keep in mind the needs and preferences of your target market when implementing these ideas.

e.) Questions You Need to Consider for Your Campground Business

Identifying Your Campground Business Model

Start by identifying which business model aligns best with your vision and target market. Will you operate a traditional campground, an RV park, a luxury “glamping” site, or a themed campground?

Staffing Decisions

Decide whether you will take on all responsibilities or hire employees. Will you personally manage the daily operations, or consider bringing a manager on board?

Partnerships and Investments

Contemplate if you are seeking business partners or investors. Collaborations can provide additional resources and insights but also necessitate shared decision-making.

Business Location

Consider if you plan to run a home-based campground or a larger operation from a commercial site. The choice will significantly influence your business plan, regulatory obligations, and growth potential.

Physical Versus Online Presence

While a campground business is primarily physical, decide whether to complement it with online operations, such as digital bookings or virtual tours.

Growth Prospects

Think about your long-term objectives. Do you envision expanding to multiple locations? Or perhaps adding more services or facilities to your existing campground?

Additional Considerations

Some other questions to ponder include: What will your pricing strategy be? How will you market your campground? Do you understand the regulations and licenses required for your business? How will you ensure the safety and satisfaction of your guests?

Addressing these questions ahead of time will help you prepare for potential challenges and make informed decisions for your campground business.

f.) Pros and Cons of Owning a Campground Business

Pros of Running a Campground Business

Enjoying the Outdoor Lifestyle

Owning a campground allows you to work and live in an outdoor setting. It’s an opportunity for nature enthusiasts to combine a passion for the outdoors with a profitable business.

Community Engagement

Running a campground provides the chance to meet people from diverse backgrounds. It offers the opportunity to create a welcoming community for travelers and outdoor lovers.

Revenue from Multiple Streams

A campground business can have multiple revenue streams. In addition to camping fees, money can be made from equipment rentals, on-site stores, event hosting, and more.

Cons of Running a Campground Business

Seasonality of Business

The campground business can be highly seasonal, with peak periods usually in warmer months. Managing cash flow during off-peak seasons can be challenging.

Maintenance and Upkeep

A campground requires constant maintenance and upkeep, which can be labor-intensive. Ensuring clean facilities, well-maintained grounds, and operational amenities are constant responsibilities.

Regulatory Compliance

Campground businesses must comply with various health, safety, and environmental regulations. Keeping up with these regulations can be time-consuming and occasionally costly.

Weather Dependency

As an outdoor business, campgrounds are subject to weather conditions. Severe weather can negatively impact business operations and customer satisfaction.

For more, see Pros and Cons of Starting a Small Business.

3. Research

Campground business research.

Conducting In-Depth Research: The First Step Towards a Thriving Campground Business

Gaining Quality Insights for Informed Decision-Making

Before embarking on any further endeavors, conducting extensive research is paramount for the success of your campground business.

Equipped with accurate information, you’ll clearly understand what lies ahead, avoiding unexpected situations.

One effective approach to acquiring the best information is by connecting with seasoned professionals in the campground industry. These individuals possess invaluable expertise, ensuring dependable advice.

Spending time with experienced experts presents an invaluable opportunity to glean insights from their vast knowledge and years of hands-on experience.

I’ve composed a comprehensive article to assist you in connecting with the right individuals and initiating meaningful conversations.

It encompasses a range of ideas going beyond the scope of this post. I strongly recommend reading the article through the link below to comprehensively understand the campground business landscape.

Article: Unearthing Expertise – Building Connections for Your Campground Venture

Engaging with industry experts gives you a priceless advantage as you embark on your campground business journey.

Take the time to absorb their wisdom and expertise, which will prove instrumental in your path to success.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

The Benefits of Understanding Your Target Audience for a Campground Business

Enhanced Customer Appeal and Tailored Offerings

Understanding your target audience brings numerous advantages to a campground business. Knowing your target market, you can make offers specifically appealing to potential customers and provide products and services that interest them.

This strategic approach increases the chances of attracting customers and creates a more personalized experience.

Target Market Ideas:

Identifying the individuals likely to be interested in what a campground business offers can guide your marketing efforts.

Consider the following target market ideas:

• Nature Enthusiasts
• Outdoor Adventurers
• Families seeking recreational activities
• Camping Enthusiasts
• Vacationers looking for a unique getaway
• Individuals seeking a tranquil and scenic environment

You can tailor your marketing messages and services by targeting these groups to reach and engage your ideal customers.

For more, see How To Understand Your Target Market.

4. Looking at Financials:

Understanding the Financial Aspects of a Campground Business

An Overview of Startup Costs, Revenues, and Profits

This section aims to comprehensively understand the financial aspects of starting and running a campground business.

Startup Costs:

Accurately estimating the startup costs is crucial for a smooth and successful launch of your campground business. Underestimating these costs can lead to financial shortages that hinder your business’s opening. Conversely, overestimating may raise concerns about the viability of your venture.

Startup costs vary depending on factors such as the size of your operation, chosen location, hiring of employees, procurement of new or used equipment, and rental or leasing arrangements.

To develop an estimate, compile a list of all necessary items and gather pricing information. Additional considerations may arise throughout your research, which should be factored into your estimate.

For more detailed information, refer to my article on Estimating Startup Costs.

Sales and Profit:

It’s important to recognize that several factors influence your sales, including the popularity and demand for your products and services.

Effective marketing strategies are essential for creating awareness among your target audience.

Profitability extends beyond the earnings per sale. It requires careful consideration of various expenses, such as rent, payroll, and overhead costs.

To achieve success, your sales must generate enough revenue to cover monthly expenses and provide a sustainable income for yourself.

By thoroughly understanding and managing these financial aspects, you can set your campground business on a path to profitability and long-term success.

For More, See Estimating Profitability and Revenue

Sample Financial Lists for Starting a Campground Business

Sample Start-up Costs

Below is a sample list of estimated start-up costs for a new campground business in the USA.

• Land Acquisition: $100,000 – $500,000
• Site Development (grading, landscaping ): $50,000 – $200,000
• Utility Setup (water, electricity, sewage): $25,000 – $100,000
• Facility Construction (restrooms, picnic areas, RV hookups): $100,000 – $300,000
• Office/Store Setup: $10,000 – $50,000
• Equipment Purchase (maintenance, recreational): $10,000 – $50,000
• Marketing/Website Development: $5,000 – $20,000
• Licensing/Permits: $1,000 – $10,000

Total Estimated Start-up Cost: $301,000 – $1,230,000

Sample Monthly Expenses

Here is a sample list of estimated monthly expenses for a campground business:

• Loan Payment: $2,000 – $5,000
• Utilities (water, electricity, sewage): $500 – $2,000
• Staff Wages: $3,000 – $8,000
• Maintenance/Repair Costs: $500 – $2,000
• Insurance: $200 – $1,000
• Marketing: $500 – $2,000
• Miscellaneous Expenses: $500 – $2,000

Total Estimated Monthly Expenses: $7,200 – $22,000

Sample Sales and Profit Outline

Here’s an overly simplified sample of a moderately profitable sales and profit outline for a campground business:

• 100 campsites rented at $30 per night for 30 nights a month: $90,000
• Additional revenue from equipment rentals, events, and store sales: $10,000
• Total Revenue: $100,000
• Total Monthly Expenses (from the example above, we’ll use the average): $14,600
• Monthly Profit before taxes: $85,400
• Also, remember that this might be a seasonal business, depending on your location.

These fictitious examples help you understand the financial aspects to consider when planning to start your campground business. Adjusting costs and improving efficiency can significantly impact the business’s success.

A minor increase in profit per sale on high-volume sales can significantly boost your overall profits.

Remember, many new businesses take time to become profitable because it requires building a customer base, establishing a reputation, and fine-tuning operations.

Your actual figures will be different. Every situation is unique, and many factors come into play.

Conduct thorough research and consider getting professional advice when calculating your business’s start-up costs, expenses, potential revenues, and profits.

5. Choosing The Right Business Location

Location: A Crucial Factor for Campground Business Success

Finding the Perfect Spot to Thrive

The choice of location for your campground business can significantly impact its success or failure. Opting for a location without demand for your offerings can lead to failure even before your business takes off.

Conversely, setting up in an area saturated with competition can make securing a market share challenging.

Ideally, you should seek a location that strikes a balance—a place with sufficient demand and reasonable competition.

Moreover, affordability is a crucial consideration. While operating in a densely populated area may offer greater exposure, you must ensure that the extra expenses do not overshadow profitability.

Conversely, opting for a less expensive area may seem enticing, but assessing whether it can generate enough sales to sustain your business is vital.

For certain business models, operating from home can be a viable option, particularly for online-focused or minimally customer-facing operations. Starting from home allows for flexibility, and as your business grows, you can transition to a commercial location.

Choosing the right location is a critical factor in achieving success. Therefore, thorough research and careful evaluation are imperative to make an informed decision.

For more about business locations, see Choosing The Best Location for Your Business.

6. Create Your Mission Statement

The Importance of a Mission Statement for Your Campground Business

A mission statement serves as a guiding principle for your campground business, aiding in identifying its purpose.

It keeps you focused, reminding you of the primary benefit you aim to offer your customers and the community.

Examples of Campground Business Mission Statements:

• “To provide a welcoming and immersive outdoor experience, offering a safe and enjoyable environment for families and nature enthusiasts to connect with nature and create lasting memories.”
• “Our mission is to be the premier campground destination, offering top-notch facilities, exceptional customer service, and a range of recreational activities that cater to outdoor enthusiasts of all ages.”
• “We are committed to preserving the natural beauty of our surroundings while providing a serene and rejuvenating camping experience that fosters a deep appreciation for nature and promotes sustainable outdoor practices.”

These examples demonstrate how a campground business can articulate its mission to align with its goals and aspirations, serving as a compass for its operations.

For more, see, How To Create a Mission Statement .

7. Creating A Unique Selling Proposition (USP)

The Power of Unique Selling Proposition for Your Campground Business

A Unique Selling Proposition (USP) assists in identifying and crafting distinctive qualities that set your campground business apart from the competition.

It enables you to create something special that differentiates your offerings and captures the attention of your target audience.

Examples of Unique Selling Propositions for a Campground Business:

• “Our campground offers a private lakeside setting, providing an exclusive retreat for nature lovers seeking tranquility and breathtaking views.”
• “Experience the perfect blend of adventure and relaxation at our campground, featuring an extensive network of hiking trails, thrilling outdoor activities, and a serene spa for ultimate rejuvenation.”
• “Discover a pet-friendly campground that caters to the whole family, complete with dedicated dog parks, pet-friendly amenities, and engaging activities to ensure everyone’s enjoyment.”

These examples showcase how a campground business can leverage a unique selling proposition to emphasize its distinct features, attract customers, and carve out a niche in the market.

8. Choose a Business Name

Selecting an Engaging Campground Business Name

Captivating, Memorable, and Suitable

When deciding on a name for your campground business, it’s crucial to aim for something that captures attention and resonates with your audience. An ideal name should be easy to pronounce and memorable, leaving a lasting impression.

Since business names tend to remain unchanged, the name you choose now will accompany your company throughout its lifetime.

Additionally, securing a corresponding domain name for your online presence is essential. Verifying that another business does not already register your desired name is important.

To ignite your creativity and help you brainstorm, here are 30 campground business name ideas:

• Nature’s Haven Campground
• Serene Pines Retreat
• Adventure Trails Campsite
• Lakeside Oasis Camping
• Wanderlust Woods
• Sunset Meadows Campground
• Evergreen Getaways
• Riverside Camp Haven
• Tranquil Valley Campsite
• Whispering Woods Retreat
• Mountain Vista Camping
• Enchanted Glades Campground
• Wildwood Retreat Center
• Harmony Hills Campsite
• Happy Camper Haven
• Serenity Shores Camping
• Secret Grove Getaways
• Meadowland Campsite
• Starry Nights Retreat
• Pinecone Pines Campground
• Adventure Basecamp
• Willow Creek Camping
• Nature’s Symphony Campsite
• Hidden Springs Retreat
• Blissful Brook Campground
• Wanderer’s Way Campsite
• Sunrise Valley Camping
• Dreamland Trails Retreat
• Forest Haven Campsite
• Discovery Ridge Camping

For further guidance and inspiration, refer to the following articles:

• How To Register a Business Name
• Registering a Domain Name For Your Business

These resources will provide valuable insights to help you create an original and captivating name for your campground business.

9. Register Your Company

Ensuring Your Campground Business is Legally Compliant

Ensuring the legal compliance of your campground business is vital for its long-term success. It safeguards your operations and provides you with the foundation to maximize tax benefits and mitigate liability. Consider the following steps to establish a legally sound business:

Consulting with a Professional:

Seek guidance from a legal or business professional specializing in the campground industry. They can help you navigate the legal landscape, ensuring proper setup and structure for optimal tax benefits and liability protection.

Business Registrations:

Familiarize yourself with the common types of registrations for a campground business, such as:

• Business Entity Registration: Choose an appropriate legal structure, such as a sole proprietorship, partnership, LLC, or corporation, and register accordingly.
• Employer Identification Number (EIN): Obtain an EIN from the IRS, which is necessary for tax filing and hiring employees.
• State and Local Registrations: Check local regulations for specific registrations or permits required in your area.

Permits and Licenses:

Consider the permits and licenses relevant to operating a campground business. Some key considerations include:

• Zoning Permits: Ensure compliance with local zoning regulations for operating a campground on your chosen property.
• Health and Safety Certifications: Obtain any necessary health and safety certifications, including water testing, food handling, and fire safety permits.
• Environmental Permits: Depending on the location and activities offered, you may require environmental protection and conservation permits.

Working closely with professionals and local authorities will help you navigate the legal requirements, ensuring that your campground business operates within the bounds of the law.

For more, see the following articles:

Registration:

• How to Register Your Business
• How To Register a DBA
• How to Register a Trademark
• How to Get a Business License

Business Structures:

• How to Choose a Business Structure
• Pros & Cons of a Sole Proprietorship
• How To Form an LLC
• How To Register a Business Partnership
• How To Form a Corporation
• How To Choose a Business Registration Service

10. Create Your Corporate Identity

Establishing a Strong Corporate Identity for Your Campground Business

A Corporate Identity (Corporate ID) is a crucial aspect of representing your campground business effectively. It encompasses a range of components, including your logo, business cards, website, business sign, stationary, and promotional items.

Maintaining a consistent and professional design across these elements is essential for leaving a lasting impression on new and existing customers.

Crafting a well-defined Corporate Identity for your campground business serves multiple purposes:

• Brand Recognition: A consistent and professional design across all touchpoints reinforces your brand identity, making it easily recognizable to customers.
• Professional Image: A strong Corporate Identity portrays your campground business as professional and trustworthy, instilling confidence in potential customers.
• Coordinated Marketing: By harmonizing design elements, you create a cohesive and unified marketing strategy that supports your overall branding efforts.

When establishing your campground’s Corporate Identity, consider the following steps:

• Logo Design: Create a visually appealing and memorable logo that embodies your campground’s unique identity and resonates with your target audience.
• Design Guidelines: Develop guidelines outlining color palettes, typography, and imagery that should be consistently used across all marketing materials.
• Collateral Material: Ensure your business cards, website, business sign, stationary, and promotional items reflect the same professional design, maintaining brand consistency.

By nurturing a strong and consistent Corporate Identity, your campground business can enhance brand recognition, convey professionalism, and create a compelling visual presence that resonates with customers.

You can see our page for an overview of your logo , business cards , website , and business sign , or see A Complete Introduction to Corporate Identity Packages.

11. Writing a Business Plan

Crafting an Effective Business Plan for Your Campground Business

A Roadmap to Success and Investor Attraction

A business plan holds immense significance for your campground business. It serves as a vital document when seeking funding or attracting investors. Moreover, it acts as a guide to keep you focused during the startup phase and while operating your business.

Developing a comprehensive business plan requires time and effort as you envision your campground business when it opens. It entails thoughtful planning and meticulous expression of details.

Investing in creating a well-crafted business plan is worthwhile. Once completed, it clarifies the steps for getting started and offers a clear vision for effective operations.

When creating your business plan, consider the following options:

• From Scratch: Craft a custom business plan tailored to your campground business’s unique requirements.
• Professional Assistance: Engage a professional to help you develop a distinctive and impactful business plan that effectively communicates your business’s nature and management approach.
• Templates or Software: Utilize pre-designed templates or business plan software to guide you through the process while adding your campground business’s specific details.

Active participation in the business plan creation process is crucial, even if you hire a professional. This ensures that your business plan stands out and captures the essence of your campground business.

Remember, your business plan is not static. As you gain experience, periodically reviewing and optimizing it becomes essential. This allows you to adapt your business plan and operations to reflect your growing expertise and changing market dynamics.

A Fictitious Business Plan Example for a Campground

Executive Summary

Business Overview

CampStar Retreat aims to offer an exceptional camping experience with a unique blend of nature and comfort. We will provide diverse accommodations, from traditional camping sites to luxurious glamping tents. Our campsite will be in a serene environment that offers a perfect escape from daily routines.

Business Goals

Our primary goal is to create a successful, sustainable campground business that exceeds customer expectations, contributes positively to our community, and achieves steady growth in revenue and profitability.

Company Description

Business Concept

CampStar Retreat will be an all-season campground nestled in the heart of nature. Our key selling point will be a perfect blend of outdoor experiences with creature comforts.

Target Market

We will target outdoor enthusiasts and vacationing families seeking a unique, immersive nature experience. Our secondary market includes corporate clients for team-building retreats and event organizers for festivals and other outdoor events.

Business Structure

CampStar Retreat will be owned and managed by its founder, with the support of a dedicated staff team. As the business grows, additional roles may be created to meet operational needs.

Market Analysis

Industry Overview

The campground industry has seen a significant rise in popularity over recent years, driven by a growing preference for affordable, nature-based vacations. Despite seasonal fluctuations, the industry presents promising opportunities for growth and profitability.

Competitor Analysis

While other campgrounds exist in the area, CampStar Retreat will differentiate itself through its unique amenities, sustainable practices, and commitment to exceptional customer service.

Marketing and Sales Strategy

Marketing Strategy

CampStar Retreat will leverage online marketing, social media engagement, and partnerships with local businesses and tourism agencies. We will also organize special events to attract local community members and tourists.

Sales Strategy

Our sales strategy will focus on providing a superior customer experience to encourage repeat business and referrals. Our user-friendly website will facilitate easy booking and offer comprehensive information about our offerings.

Operations and Management

Staffing and Operations

Our team will include a site manager, customer service representatives, maintenance personnel, and part-time seasonal staff. The owner will oversee all aspects of the business, ensuring smooth operations and high-quality service.

Facilities and Equipment

Our campground will feature a variety of facilities, including traditional campsites, luxury tents, communal restrooms, picnic areas, and an on-site store. Necessary equipment will include maintenance tools, outdoor furniture, and recreational gear.

Financial Projections

Our financial projections indicate steady growth in revenue and profitability within the first three years of operation. These projections are based on conservative estimates of occupancy rates, additional income streams, and controlled operational expenses.

Detailed financial statements will be available to potential investors or lenders upon request.

In conclusion, CampStar Retreat is set to provide a unique camping experience that balances nature and comfort.

With careful planning and execution, we are confident that the business will establish a strong market presence, generate robust profits, and contribute positively to our community.

For information on creating your business plan, see, How to Write a Business Plan.

12. Banking Considerations

Selecting a Bank for Your Campground Business: Managing Finances Professionally

When establishing your campground business, choosing a nearby bank that specializes in serving business owners is beneficial. Here’s why:

• Separate Business Account: Opening a separate business account allows you to segregate your business expenses from personal spending. This simplifies expense tracking and bookkeeping and provides necessary documentation in case of a tax audit.
• Streamlined Finances: Cultivating a professional relationship with your banker is advantageous. They can offer valuable advice and financial services tailored to your campground business. They can also expedite application processes for services like loans or credit lines.
• Merchant Account Setup: To enhance customer convenience, consider applying for a merchant account or a similar setup that allows you to accept credit and debit card payments. This expands your payment options and enhances the overall customer experience.

By partnering with a bank that understands the unique needs of business owners, you gain access to essential financial tools and expertise.

This empowers you to manage your campground business’s finances professionally, ensuring efficient operations and a seamless customer payment process.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

13. Getting the Funds for Your Operation

Securing Funding for Your Campground Business: Exploring Your Options

Funding options are available if you require financial assistance to launch and operate your campground business.

Consider the following tips when seeking a loan to start your business:

• Research and explore different funding sources suitable for your campground business, including traditional lenders, private loans, investors, or utilizing assets or collateral.
• Craft a comprehensive business plan that outlines your campground’s vision, market analysis, financial projections, and repayment strategy. This will help lenders assess the viability of your business.
• Prepare a list of considerations when meeting with a loan officer, including factors such as the loan amount needed, interest rates, repayment terms, and any specific requirements for the loan application.
• Business plan outlining your campground concept and financial projections
• Personal and business financial statements
• Tax returns for the past few years (if applicable)
• Legal and licensing documents
• Collateral information, if required
• Proof of campground location and any lease or rental agreements

By carefully considering these points and providing the required documents, you can increase your chances of securing funding to turn your campground business dreams into a reality. Remember to approach the process with thorough preparation and professionalism.

See, Getting a Small Business Loan for more.

14. Software Setup

Choosing Software for Your Campground Business: Streamlining Operations

When selecting the software for your campground business, careful consideration is necessary. Here are some key points to keep in mind:

• Research and Implementation: Prioritize thorough research before committing to software. Implementing a program from scratch is easier than switching to a new system after your data is already in another program.
• Demo, Reviews, and Forums: Look for software providers that offer demos, allowing you to explore the functionality firsthand. Additionally, examine reviews and forums to gauge user experiences and gather insights from others who have used the software.
• Expense Tracking and Tax Preparation: Research software solutions for efficiently tracking expenses and preparing financial documents for tax filing. Consulting with your bookkeeper or accountant can guide you in making the right choice for your accounting software.

Consider the following software options for your campground business:

• Campground Management Software: Helps streamline reservations, guest management, site allocation, and amenities tracking.
• Online Booking Software: Enables online reservation and payment processing, improving customer convenience.
• Point of Sale (POS) Software: Facilitates sales transactions at your campground store or other on-site facilities.
• Accounting Software: Aids in managing financial records, tracking expenses, and generating financial reports.
• Customer Relationship Management (CRM) Software: Managing customer information, communication, and marketing efforts.

Carefully evaluate each software’s features, pricing, and compatibility with your business needs to choose the most suitable options for your campground operations.

Check out Google’s latest search results for software packages for a campground business.

15. Get The Right Business Insurance

Securing Insurance for Your Campground Business: Protecting Your Interests

Proper insurance coverage is essential for a campground business, as incidents can occur anytime. Here are important considerations to address when seeking insurance:

• Comprehensive Coverage: Obtain insurance that protects various aspects of your campground business, including customers, employees, yourself, anyone on the premises, and your property. Explore options like general liability, property, and workers’ compensation insurance.
• Professional Liability Coverage: Consider professional liability insurance, also known as errors and omissions insurance. This coverage can protect you in case of lawsuits or claims arising from professional errors or negligence.
• Home-Based Operations: If you plan to operate or manage your campground business from your home, inform your home insurance agent. This is crucial, as running a business from home could impact or nullify your existing home insurance policy.
• Expert Guidance: Utilize the services of a competent insurance broker who specializes in the unique needs of campground businesses. They can guide you through the insurance landscape, ensuring adequate coverage for your requirements.

When seeking insurance for your campground business, consider policy coverage limits, deductibles, exclusions, and additional endorsements.

Each policy should be tailored to your business activities, potential risks, and financial capabilities.

By addressing these considerations and working closely with insurance professionals, you can protect your campground business, mitigate liabilities, and operate safely.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for campground business insurance .

16. Select Suppliers

Building Relationships with Campground Suppliers: Strengthening Your Business

Key to Success and Smooth Operations

Building strong relationships with suppliers is crucial for the success of your campground business. Here’s why it matters:

• Reliability and Trustworthiness: Having a reliable and trustworthy supplier is vital. They play a significant role in ensuring a consistent supply of products, equipment, and resources to run your campground smoothly.
• Competitive Pricing: A strong supplier relationship allows you to negotiate competitive prices, offering cost savings to your customers and increasing your profit margin. This competitive advantage contributes to the success and growth of your business.
• Stock Availability: Working closely with suppliers ensures you always have the necessary stock. Timely and consistent deliveries from reliable suppliers minimize inventory shortages and maintain a seamless operation for your campground.

Treating your suppliers respectfully and ensuring a mutually beneficial financial arrangement is essential. This approach strengthens your working relationship and encourages suppliers to prioritize your needs, offer preferential terms, and provide exceptional support.

By fostering strong relationships with your campground suppliers, you establish a reliable supply chain, gain a competitive edge, and foster a positive reputation in the industry.

Collaborating with trustworthy and responsive suppliers enhances your campground business’s efficiency and success.

For More See, How To Choose a Supplier.

17. Physical Setup

1. Layout: Creating a Functional Campground Setup

A campground business’s physical layout is crucial in providing your guests a pleasant and functional experience. Considerations for the layout include:

• Efficient Use of Space: Design the layout to optimize space for camping sites, amenities, recreational areas, and common facilities.
• Accessibility and Safety: Ensure proper pathways, roadways, and signage to guide guests and prioritize their safety.
• Amenity Placement: Strategically position amenities such as restrooms, showers, picnic areas, and playgrounds for easy access and convenience.
• Natural Integration: Incorporate the surrounding natural landscape and create a harmonious environment that showcases the beauty of the campground.

A well-designed layout enhances the overall guest experience, promotes efficient operations, and contributes to the success of your campground business.

2. Signage: Guiding Guests and Demonstrating Professionalism

Installing effective signage is crucial for a campground business. Besides your main business sign, consider placing signs at all relevant locations, including parking lots, exits, and special areas.

Well-designed signs serve the following purposes:

• Directional Guidance: Direct guests to specific areas, facilities, and amenities within the campground, ensuring they can navigate easily.
• Safety and Compliance: Display relevant safety information, rules, and regulations to ensure guest safety and compliance with campground policies.
• Professionalism and Branding: High-quality signage demonstrates professionalism and enhances the overall appearance of your campground, leaving a positive impression on guests.

Strategically placed and well-designed signage contributes to a positive guest experience, fosters a sense of professionalism, and reinforces your campground’s branding.

3. Office Setup: Organizing for Productivity

Managing your campground business effectively requires a well-equipped and organized office setup. Consider the following aspects:

• Productivity Focus: Your office should be designed to optimize productivity, with a functional desk, ergonomic chair, and proper lighting.
• Essential Equipment: Ensure you have the necessary equipment, such as computers, printers, scanners, and communication devices, to efficiently manage your business operations.
• Storage and Organization: Implement effective storage solutions and organization systems to keep documents, supplies, and other resources easily accessible and well-organized.

An organized and well-equipped office fosters efficiency, allows you to focus on core tasks and streamlines administrative processes for your campground business.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

18. Creating a Website

Benefits of a Website for Your Campground Business: Enhancing Your Online Presence

Having a website for your campground business offers numerous advantages. Here are some key benefits:

• Online Visibility: A website provides a platform to showcase your campground, amenities, and services to a wider audience, increasing your online visibility and attracting potential customers.
• Convenience for Customers: Your website serves as a virtual information hub, allowing visitors to access details about your campground, availability, pricing, reservations, and contact information anytime, from anywhere.
• Marketing and Promotion: Utilize your website to effectively market your campground through compelling content, high-quality visuals, testimonials, and promotional offers, enticing visitors to choose your campground over competitors.
• Enhanced Customer Experience: A well-designed website provides a user-friendly interface, enabling easy navigation, online booking options, and access to important information, creating a positive and convenient customer experience.
• Establishing Credibility: A professional website instills trust and credibility in your campground business, showcasing your professionalism, expertise, and commitment to customer satisfaction.
• Customer Engagement and Feedback: Through your website, you can engage with customers through contact forms, feedback mechanisms, and interactive features, fostering a sense of community and encouraging valuable customer input.

Investing in a website can amplify your campground’s online presence, attract a wider customer base, provide convenience to visitors, and ultimately drive business growth.

For more, see How to Build a Website for Your Business .

19. Create an External Support Team

Building an External Support Team for Your Campground Business: Leveraging Professional Expertise

Establishing an external support team of professionals is crucial for your campground business. These individuals offer valuable advice and services while not being on your payroll. Consider the following points:

• Diverse Expertise : Your external support team comprises professionals from various fields who bring specialized knowledge and skills to benefit your campground business. Examples include accountants, lawyers, financial advisors, marketing specialists, technical advisors, and consultants.
• Flexible Engagement : Engage these professionals on a per-project, contract, or hourly basis, depending on your specific needs. This allows you to access their expertise without incurring the long-term commitment of hiring them as full-time employees.
• Building Relationships : Developing strong professional relationships with your support team takes time. Cultivating trust and understanding their significance in advancing your business goals is ongoing.

While it’s not necessary to have all team members in place before starting your campground business, continuously working on building a strong support network is vital.

A robust external support team can be called upon when you require their expertise and guidance.

Remember, your team may expand and evolve as your business grows and your needs change. Building and nurturing these relationships ensures a reliable network of professionals to turn to whenever necessary.

For more, see, Building a Team of Professional Advisors for Your Business.

20. Hiring Employees

Delegating Responsibilities in Your Campground Business: Expanding Operations and Hiring Employees

When initially operating your campground business, you may consider handling all tasks yourself to avoid the expense of hiring employees. This approach can be manageable, particularly during the early stages when cost control is essential.

However, managing and operating everything independently becomes increasingly challenging as your business grows.

Hiring employees becomes necessary at this point and can significantly enhance productivity if you bring in the right individuals.

The following are job positions or outsourced services you may want to consider as your campground business grows and becomes successful:

• Campground Manager/Operations Manager
• Front Desk Receptionist/Customer Service Representative
• Housekeeping Staff
• Maintenance and Groundskeeping Crew
• Activity Coordinator/Recreation Staff
• Marketing and Sales Specialist
• Financial and Accounting Personnel
• IT Support/Website Administrator
• Security Personnel
• Catering/Food Service Staff

Evaluating the need for additional staff or outsourced services is crucial as your campground business flourishes.

Balancing your workload and effectively delegating responsibilities ensures your campground’s smooth and efficient operation, contributing to its continued success.

For more, see, How and When to Hire a New Employee.

Points To Consider

Hours of operation:.

The hours of operation for a campground business can vary depending on various factors such as location, season, and customer demand. Here are some considerations for determining the hours of operation:

• Regular Season Hours: Establish standard operating hours during the regular season when the campground is open and operational daily.
• Check-in and Check-out Times: Determine specific check-in and check-out times for campers to ensure smooth transitions between guests and allow sufficient time for cleaning and preparation.
• Quiet Hours: Set designated quiet hours during which noise levels should be minimized to provide a peaceful environment for guests.
• Peak Season Extensions: During peak seasons or holidays, consider extending the hours of operation to accommodate increased visitor activity and meet customer demand.
• Office Hours: Determine the operating hours of the campground’s office or reception area, where guests can seek assistance, make reservations, and address any concerns.
• Amenities and Facilities: Consider the operating hours for various amenities and facilities such as swimming pools, recreation areas, camp stores, and laundry facilities.
• After-Hours Services: Determine whether after-hours emergency services or staff availability will be provided for urgent guest needs.

It is essential to balance guest satisfaction and operational efficiency when establishing the hours of operation for your campground business. Regularly review and adapt these hours based on customer feedback, seasonal variations, and any specific requirements unique to your campground.

A List of Equipment and Supplies to Consider for a Campground Business:

• Tents (various sizes and types)
• Sleeping bags and bedding
• Camp chairs and tables
• Campfire cooking equipment (grills, cooking utensils, pots, pans)
• Lanterns and flashlights
• Campfire supplies (firewood, fire starters, fire extinguishers)
• Coolers and ice chests
• Portable camping stoves and fuel
• Bicycles and bike racks
• Kayaks, canoes, or paddleboards
• Fishing gear and tackle
• Sports equipment (volleyball, basketball, soccer ball)
• Hiking and trail equipment (maps, compasses, hiking poles)
• Outdoor games (cornhole, ladder toss, horseshoes)
• Campground signage (directional signs, safety signs, site markers)
• Picnic tables and benches
• Fire rings or designated fire pits
• Trash cans and recycling bins
• Restroom facilities (toilets, sinks, showers)
• Utility hookups (electricity, water, sewage)
• Campsite markers or numbers
• Information kiosks or bulletin boards
• Lawnmowers and trimmers
• Leaf blowers and rakes
• Shovels, wheelbarrows, and gardening tools
• Maintenance and repair tools (hammers, screwdrivers, wrenches)
• Vehicle for maintenance purposes (ATV, utility cart)
• Computers, laptops, and tablets
• Printers, scanners, and copiers
• Point of Sale (POS) systems
• Communication devices (phones, walkie-talkies)
• Office furniture (desks, chairs, filing cabinets)
• Reservation management software
• First aid kits and emergency medical supplies
• Security cameras and surveillance systems
• Emergency communication systems (alarms, emergency phones)
• Safety equipment (fire extinguishers, smoke detectors, carbon monoxide detectors)

Remember, the specific equipment needs may vary depending on the size of your campground, the amenities offered, and customer requirements.

It’s important to thoroughly assess your campground’s needs and make a detailed inventory to ensure you have all the necessary equipment for a smooth and enjoyable camping experience.

Marketing Considerations

A campground business heavily relies on attracting customers to thrive and succeed. Initially, it can be challenging as your operation is new, and awareness about it is limited.

However, attracting customers becomes easier as you establish a good reputation and gain experience. Marketing your campground business should be an ongoing effort.

Investing in effective marketing techniques directly impacts your revenue generation.

While you may not always require a marketing agency or expert, you can certainly consider their services if needed.

Simplifying your marketing process involves creating awareness about your business whenever an opportunity arises.

This can be achieved through various means, such as online advertising, social media engagement, local partnerships, and word-of-mouth referrals.

By consistently promoting your campground, you can expand your customer base, enhance brand visibility, and increase revenue, ensuring the long-term success of your business.

See our article How To Get Customers Through the Door

When expanding your customer base for a campground business, collaborating with other businesses can be beneficial. Consider approaching the following businesses to establish partnerships where they can refer their clients to your campground:

Local Outdoor Retailers:

Approach stores specializing in camping gear, hiking equipment, or outdoor supplies. Their customers will likely be interested in camping experiences, making them potential campers at your campground.

Travel Agencies:

Connect with travel agencies that cater to outdoor enthusiasts, adventure travelers, or those seeking nature-based experiences. They can recommend your campground as an accommodation option to their clients.

Tourism Information Centers:

Collaborate with local tourism information centers or visitor bureaus. They often provide recommendations to tourists and can promote your campground as a preferred destination for outdoor activities.

RV Dealerships:

Establish partnerships with RV dealerships, as their customers often seek camping spots for their recreational vehicles. Offering special discounts or incentives can encourage them to refer their customers to your campground.

Outdoor Activity Providers:

Contact companies offering outdoor activities such as guided hikes, canoe rentals, or fishing charters. They can recommend your campground to their customers as a convenient base for their outdoor adventures.

When approaching these businesses, consider offering referral incentives such as a referral fee, discounted rates for their customers, or reciprocal promotions.

This mutually beneficial arrangement strengthens partnerships and encourages businesses to actively refer clients to your campground, increasing bookings and customer engagement.

Marketing Offers

Creating Irresistible Offers for Your Campground Business: Attracting and Delighting Customers

To attract new customers and retain existing ones, consider implementing the following ideas to create irresistible offers:

• New Customer Promotions : Offer special discounts or incentives for first-time campers, such as discounted rates for their first stay, complimentary firewood, or a welcome gift package.
• Family-Friendly Packages : Create packages specifically designed for families, including activities for children, family-friendly amenities, and discounted rates for larger groups.
• Seasonal Specials : Introduce seasonal promotions, such as discounted rates during off-peak periods, exclusive access to certain recreational activities, or themed events tied to holidays or local festivities.
• Recurring Customer Rewards : Implement a loyalty program that rewards returning customers with exclusive benefits, discounts on future stays, or priority booking options.
• Value-Added Services : Enhance the camping experience by offering value-added services, such as guided nature walks, outdoor workshops, or access to additional amenities like swimming pools, hot tubs, or on-site restaurants.

Sample Classified Ads to Attract Customers to Your Campground:

• “Escape to Nature’s Paradise: Campgrounds with Stunning Views and Endless Adventure Await! Book Your Spot Today.”
• “Unwind in Serenity: Experience Tranquility and Family Fun at Our Campground. Reserve Your Campsite Now!”
• “Create Everlasting Memories: Camp under Starlit Skies, Roast Marshmallows, and Connect with Nature. Plan Your Getaway Today.”
• “Discover Outdoor Adventures: Stay at Our Campground and Explore Hiking Trails, Fishing, and Water Sports. Start Your Adventure Now!”
• “Campground Paradise Awaits: Immerse Yourself in Nature’s Beauty, Relax by the Campfire, and Rejuvenate Your Soul. Book Your Escape Today!”

Crafting enticing offers and captivating ads helps attract new customers and keeps existing ones engaged.

Tailor your promotions to showcase your campground’s unique features and experiences, highlighting the value and joy of camping in your marketing efforts.

Simple Marketing Ideas to Promote Your Campground Business: Spreading the Word

When it comes to getting the word out about your campground business, consider implementing these simple yet effective methods:

• Online Presence : Establish a professional website for your campground, complete with engaging visuals, information about amenities, and online booking options. Utilize social media platforms to share updates, stunning campground photos, and customer testimonials.
• Local Directories and Listings : Ensure your campground is listed in relevant local directories, tourism websites, and online travel platforms. This increases your visibility to potential customers searching for camping options in your area.
• Word-of-Mouth Referrals : Encourage satisfied customers to spread the word about their positive experiences at your campground. Offer incentives such as referral discounts or loyalty rewards for customers who refer new campers to your business.
• Partnerships and Collaborations : Establish relationships with local businesses, tourism agencies, and outdoor activity providers. Collaborate on joint marketing initiatives, cross-promotions, or package deals to attract a wider audience and tap into their existing customer base.
• Engage with the Community : Participate in local events, festivals, and outdoor expos to raise awareness about your campground. Sponsor or host community gatherings, workshops, or nature-themed events to connect with potential customers and showcase your business.
• Online Reviews and Testimonials : Encourage guests to leave reviews and testimonials on popular review platforms and your website. Positive feedback helps build credibility and trust, attracting new customers to your campground.
• Offline Marketing Collaterals : Create visually appealing brochures, flyers , or business cards that highlight the unique features of your campground. Distribute these materials to visitor centers, travel agencies, local businesses, and tourist hotspots.

Remember, consistency is key in your marketing efforts. Regularly engage with your target audience, promptly respond to inquiries, and update your online presence with fresh content.

By implementing these simple marketing ideas, you can effectively spread the word and attract new campers to experience the beauty and tranquility of your campground.

See our marketing section for articles that will provide ideas to bring awareness to your business.

Assessing your skill set and determining if you possess the necessary abilities to successfully run a campground business is crucial.

Evaluating your skills helps identify areas where improvement or support may be required. Remember, if you lack an essential skill, you can learn it or hire someone with expertise.

Essential Skills for a Campground Business Owner:

• Business Management : Strong business acumen, organizational skills, and strategic planning abilities are essential for effectively managing all aspects of the campground business.
• Customer Service : Excellent interpersonal and communication skills to provide exceptional customer service, handle inquiries and complaints, and create positive guest experiences.
• Marketing and Sales : Proficiency in marketing strategies, advertising, and promotional activities to attract and retain customers, boost occupancy rates, and increase revenue.
• Financial Management : Knowledge of financial principles, budgeting, and bookkeeping to manage finances, track expenses, and make informed decisions to ensure profitability.
• Operations and Facilities Management : Ability to oversee day-to-day operations, maintain facilities, manage reservations, coordinate maintenance and repairs, and ensure a safe and comfortable environment for guests.
• Problem-Solving and Decision Making : Critical thinking skills to analyze challenges, make sound decisions, and effectively resolve issues that may arise in running a campground business.
• Interpersonal Skills : Collaboration, leadership, and teamwork abilities to work effectively with staff, vendors, and business partners, fostering positive relationships and a harmonious work environment.
• Knowledge of Campground Industry : Understanding of campground regulations, safety standards, and industry trends to ensure compliance, provide a quality camping experience, and stay competitive in the market.

By possessing these essential skills or actively working on developing them, you can enhance your capabilities as a campground business owner and increase your chances of running a successful operation.

Expert Tips

Examining expert tips benefits both experienced individuals and beginners, as it enables skill enhancement and offers new perspectives.

Experts may discover efficient methods or alternative techniques, while novices can gain valuable insights to improve their skills and expand their knowledge base.

See the latest search results for expert campground tips to gain tips and insights.

In this post section, you will find valuable resources tailored to the campground industry. These resources will direct you to search results containing the latest and most popular information.

Whether in the startup phase or running a fully operational campground, these resources will enhance your understanding of the industry and offer practical tips for improving your business.

Explore these valuable sources to stay informed and make informed decisions for your campground.

Trends and Statistics

Examining industry trends and statistics offers significant advantages for a campground business.

It provides valuable insights into customer preferences, market demand, and emerging opportunities.

Campground owners can make informed decisions, adapt their offerings, and stay competitive by staying informed about industry trends.

See the latest search results for trends and statistics related to the campground industry.

Campground Associations

Trade associations offer various benefits to businesses, including staying updated on industry news and gaining access to valuable networking opportunities.

The advantages become even more apparent when associations arrange events facilitating knowledge-sharing, collaboration, and professional connections within the industry.

See the search results related to campground associations.

Top Campground Business

Examining established campground businesses can inspire you to identify gaps in the industry that you can address or discover overlooked aspects in your business.

By analyzing successful practices and innovations, you can enhance your offerings and find unique ways to stand out in the market.

See the latest search results for the top campground businesses.

The Future of the Campground Industry

The Benefits of Researching the Industry’s Future for a Campground Business

Researching the industry’s future offers advantages like anticipating trends, understanding customer needs, making strategic decisions, adapting to technology, and mitigating risks.

Stay informed to gain a competitive edge and position your campground business for long-term success.

See the search results for the future of the campground industry.

Researching industry prices when starting a campground business offers several benefits.

It helps you understand market trends, determine competitive pricing strategies, set reasonable service rates, and ensure your business remains competitive.

See the latest campground prices.

Campground Businesses for Sale

Pros and Cons of Buying an Existing Campground Business

When considering buying an established campground business rather than starting from scratch, there are several benefits to consider:

• Immediate Revenue : You start earning income from the day you take over, avoiding the challenges of the startup phase.
• Proven Business Model : The existing campground business has already demonstrated its viability, saving you the uncertainty of starting from ground zero.
• Existing Customer Base : With an established business, you inherit a pre-existing customer base, allowing you to hit the ground running and generate revenue from day one.
• Reputation and Brand : The business has already built a reputation and brand presence, providing a head start in attracting customers and establishing credibility.

However, there are some potential disadvantages to be aware of:

• Higher Cost : Acquiring an established campground business typically involves a higher upfront cost due to the value of its existing customer base and goodwill.
• Resistance to Change : If you plan to make significant changes to the business, it may alienate some existing customers, posing a challenge in retaining them.
• Inherited Reputation : When you buy a business , you also acquire its reputation, which may include any negative aspects that must be addressed.

While finding an exact match for a campground business for sale may be challenging, exploring what’s available in the industry can still provide valuable insights.

Use the provided link to explore existing opportunities within the campground business sector.

Businesses for sale: See the latest results for a campground business and others related to this business model.

Franchise Opportunities Related to a Campground

Pros and Cons of Purchasing a Campground Franchise

Exploring the option of buying a campground franchise has advantages and disadvantages. Before starting your own business, it’s worthwhile to consider the following points:

• Proven Business Model : A campground franchise provides a ready-made business model that you can follow according to the plan created by the franchise’s corporate office.
• Existing Reputation and Marketing : Leveraging the franchise’s established reputation and marketing efforts can give your campground business a head start in attracting customers.
• Comprehensive Business Knowledge : Before diving in, you gain access to valuable insights about the business, as the franchise equips you with all the necessary information.
• Corporate Support : Enjoy the advantage of ongoing support and guidance from the franchise’s corporate office, assisting whenever needed.
• Higher Cost : Acquiring a campground franchise typically entails higher upfront costs due to fees and financial obligations associated with the franchise agreement.
• Limited Autonomy : Making substantial changes to the business may require approval from the corporate office, reducing your ability to exercise independent decision-making.
• Restricted Product/Service Offerings : The franchise agreement may restrict your ability to offer products or services not approved by the franchise.
• Operational Limitations : Operating the campground business must adhere to the guidelines and terms specified in the franchise agreement.
• Ongoing Franchise Fees : Franchisees are typically required to pay regular fees, such as ongoing royalties or contributions, as part of the franchise arrangement.

While finding an exact campground business franchise match may not be available, exploring related franchise opportunities within the industry can still yield potential options. Utilize the provided link to search for franchises in the campground business sector.

See the latest search results for franchise opportunities related to this industry.\

Knowledge Is Power if You Use It!

Harnessing the Power of Knowledge for Your Campground Business

Utilizing industry knowledge is a powerful tool for your campground business. Online resources provide a wealth of valuable information that can assist you throughout your business’s research, startup, and operational phases.

By following the links below, you can access industry-specific information that will guide and support your journey to success. Stay informed and maximize the available resources to optimize your campground business operations.

A Day in the Life

Gain Insights into a Day in the Life of a Campground Business Owner

Discover tips and insights from industry professionals, providing an overview of what to expect as a campground business owner.

Learn from their experiences and gain valuable insights into the daily operations of running a successful campground business.

See the search results related to a day in the life of campground business owners.

Campground Business Owners Interviews

Gaining Valuable Insights from Interviews with Campground Business Owners

Dedicate time to explore this section as it provides essential information and insights from experienced campground industry professionals.

These interviews offer diverse perspectives and valuable insights into the industry, helping you better understand what to expect in your own business journey.

See the search results related to interviews of campground business owners.

Publications About Recreational Camps

Stay Informed with Publications for Your Campground Business

Publications are an excellent resource for staying up-to-date with the latest information in the campground industry.

Explore these publications to access valuable insights and stay informed about the trends, news, and developments relevant to your business.

See the search results for Recreational Camps publications.

Forums About Recreational Camps

Engage in Hot-Topic Discussions through Campground Forums

Participating in campground forums offers an opportunity to join relevant discussions and foster relationships within the industry.

Active involvement lets you gain insights into customer perspectives, providing valuable information to enhance your business operations.

See the latest search results related to Recreational Camps forums.

Enhance Your Skillset with Campground Management Courses

Enrolling in courses related to running a campground provides an excellent opportunity to learn and improve your skills.

Stay up-to-date with industry trends and enhance your knowledge to effectively manage your campground business.

See the latest courses related to running a campground  and our management articles to provide insights and tips on managing Your business.

Campground Blogs

Stay Informed and Inspired with Campground Blogs

Subscribing to campground blogs is an effective way to gather ideas and stay updated with the industry.

By subscribing to relevant blogs and curating a collection of valuable sources, you can ensure a constant flow of information to enhance your knowledge and drive success in your campground business.

Look at the latest search results for campground blogs to follow.

Stay Informed with News Updates for the Recreational Camps Industry

Keeping up with industry news is vital for staying current in the recreational camps sector.

Set up alerts to receive notifications whenever new developments are covered by the media, ensuring you stay informed and ahead of the curve.

Recreational Camps News

Discover Valuable Tips and Insights through Campground Industry Videos

Explore videos dedicated to the campground industry as they provide valuable tips and insights.

Additionally, take advantage of related videos recommended by YouTube, which often cover topics you may not have previously considered, expanding your knowledge and understanding.

See the links to YouTube Videos Below.

• Videos related to starting a campground business can be found here.

How to Start a Hammock Retail Shop

How to Start a Hammock Production Business

How to Start a Glamping Business

How to Start a Houseboat Rental Business

How to Start an Ice Hotel

For More Business Ideas, See our Collection of Business Ideas.

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Back to All Business Ideas

How to Start a Campground

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on April 27, 2022 Updated on March 13, 2024

Investment range

$181,550 - $454,100

Revenue potential

$150,000 - $360,000 p.a.

Time to build

Profit potential

$45,000 - $108,000 p.a.

Industry trend

As the pandemic recedes, people are gearing up to get back out and enjoy the great outdoors. The campground industry had been experiencing strong growth pre-pandemic and is now on the rebound, showing impressive 15% expansion in 2021 and forecast for continued growth in the years ahead. 

You could start your own campground and help countless families enjoy their vacation time while making a good living and contributing to environmental protection. But before you break ground, you’ll need to learn the business startup process. 

Luckily, all the information you need to start a successful campground is packed into this handy step-by-step guide.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a campground has pros and cons to consider before deciding if it’s right for you.

• Get Back to Nature – Enjoy and conserve green spaces
• Social Connection – Meet people from all over the country
• Good Money – With just 10 campsites make up to $1,000 per night
• High Startup Costs – Land and preparation require a large investment
• Location-Dependent – Needs to be accessible yet scenic

Campground industry trends

Industry size and growth.

• Industry size and past growth – The US campground industry was worth $6.32 billion in 2021. It took a large hit during the pandemic, but from 2011 to 2019 it expanded more than 35%. In 2021 the market rebounded with 15% growth.(( https://www.statista.com/statistics/1174142/campground-and-rv-park-industry-market-size-us/ )) 
• Growth forecast – The US campground industry is projected to show steady growth the next five years.
• Number of businesses – In 2021, 16,167 campground businesses were operating in the US.(( https://www.ibisworld.com/united-states/market-research-reports/campgrounds-rv-parks-industry/ )) 
• Number of people employed – In 2021, the US campground industry employed 50,056 people. 

Trends and challenges

Trends in the campground industry include:

• Campgrounds are affordable, boosting popularity among millennials and Gen Z.
• Eco-friendly camping options, such as solar-powered generators, are gaining momentum.
• Remote work is making camping a great option anytime, as wifi-enabled campsites enable people to work while enjoying the outdoors. 

Challenges in the campground industry include:

• People are seeking more amenities in terms of recreation at campgrounds, spurring an increase in expensive additions such as pools. 
• Outdoor safety always presents a risk for campgrounds, as injuries can be a liability for a campground owner.

How much does it cost to start a campground business?

Startup costs for a campground range from $180,000 to $450,000 or more. Costs include the land, preparation of the land with roads and equipment, and buildings and amenities.

To buy an existing campground, you could spend anywhere from $100,000 to $2 million. 

You’ll need a handful of items to successfully launch your campground business, including: 

• Electric, plumbing, and septic systems with hookups
• Maintenance equipment

How much can you earn from a campground business?

Prices for campsites range from $40 to $50 for the off-season. During the peak season they range from $60 to $100. These calculations will assume an average rate of $60 per night. Your profit margin after labor, overhead, and maintenance should be about 30%.

In your first year or two, you might have 10 campsites rented for 250 days a year, bringing in $150,000 in annual revenue. This would mean $45,000 in profit, assuming that 30% margin. As you begin to get regular customers and referrals, you might add 10 more campsites and rent them 300 days a year. With annual revenue of $360,000, you’d make a healthy profit of $108,000.

What barriers to entry are there?

There are a few barriers to entry for a campground. Your biggest challenges will be:

• The cost of land and preparation
• Finding land that is appropriate for a campground and can be zoned correctly

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How to Start a Glamping Business

How to Start an Airbnb Business

How to Start an Outfitting Business

Step 2: hone your idea.

Now that you know what’s involved in starting a campground, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research campgrounds in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing an RV campground with RV hookups, hiking trails and water features, or a more traditional campground for tents.

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as tent camping or eco-friendly camping.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your services

Your services will depend on what features you add to your campground, such as a swimming pool or game room. You can also add wifi and sell snacks and beverages for additional revenue.

How much should you charge for campground site rental?

Off-season prices range from $40 to $50 per night, while peak season prices range from $60 to $100. Check campgrounds in your area to make sure your prices are competitive. After all your costs, you should aim for a profit margin of about 30%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be broad, so you should spread out your marketing to include sites like TikTok, Instagram, and Facebook. You could also post on online camping forums. 

Where? Choose your campground location

Selecting the right location for your campground is crucial for attracting campers and ensuring its success. Look for a scenic and desirable area that offers a range of outdoor activities, such as near a national park, a lake, or a forest.

Consider accessibility and convenience, ensuring that the location is easily reachable by car and has ample parking. By strategically choosing the right location, you can establish a popular and thriving campground that caters to a wide range of campers and outdoor enthusiasts.

Step 3: Brainstorm a Campground Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “campground” or “campsites”, boosts SEO
• Name should allow for expansion, for ex: “Nature’s Best Campground” over “RV Park Campground”
• Avoid location-based names that might hinder future expansion

Discover over 390 unique campground name ideas here . If you want your business name to include specific keywords, you can also use our campground name generator. Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Campground Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

• Executive Summary: A concise summary outlining the core aspects of the campground business plan, including its mission, goals, and key financial highlights.
• Business Overview: A brief introduction to the campground business, highlighting its nature, location, and overall purpose.
• Product and Services: Details about the specific offerings provided by the campground, such as campsite amenities, recreational activities, and any additional services.
• Market Analysis: Examination of the target market for the campground, including demographics, trends, and potential growth opportunities.
• Competitive Analysis: Assessment of competitors in the campground industry, identifying strengths, weaknesses, and positioning strategies.
• Sales and Marketing: The plan for promoting the campground, attracting visitors, and converting leads into customers, including sales tactics and marketing channels.
• Management Team: Overview of the individuals responsible for running the campground, detailing their roles, qualifications, and relevant experience.
• Operations Plan: An outline of day-to-day activities and processes involved in running the campground, covering staffing, facilities management, and customer service.
• Financial Plan: Detailed financial projections, including income statements, balance sheets, and cash flow forecasts, providing a comprehensive overview of the business’s financial health and future expectations.
• Appendix: Additional supporting documents and information, such as permits, contracts, or detailed market research, to provide a comprehensive context for the campground business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to campgrounds. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your campground will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

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Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a campground business. You might also try crowdfunding if you have an innovative concept. 

Step 8: Apply for Campground Business Licenses and Permits

Starting a campground business requires obtaining a number of licenses and permits from local, state, and federal governments.

Many states require a campground license. You also need to check zoning requirements in your area. Check with your state and local governments for requirements.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your campground business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as CAMPSPOT , ASPIRA , BONFIRE , to manage your bookings, pricing, schedule, and payments.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

For your campground business, the marketing strategy should focus on showcasing the natural beauty, tranquility, and unique outdoor experiences your location offers. It’s about illustrating how guests can connect with nature, enjoy quality family time, and create memorable adventures at your campground. Here are some powerful marketing strategies for your future business:

Kickstart Marketing

• Professional Branding : Ensure your branding captures the essence of outdoor adventure and tranquility that your campground offers, from your logo to your promotional materials.
• Direct Outreach : Reach out to travel agencies, outdoor clubs, and local businesses to introduce your camping services.

Digital Presence and Online Marketing

• Professional Website and SEO : Develop a user-friendly website that showcases your campground’s features, available facilities, and scenic beauty. Optimize it for keywords that campers and travelers commonly search for.
• Social Media Engagement : Use platforms like Instagram and Facebook to share stunning photos and videos of your campground, guest experiences, and special events.

Content Marketing and Engagement

• Camping Tips and Nature Blog : Share articles about camping tips, nature conservation, local wildlife, and outdoor activities.
• Guest Testimonials and Adventure Spotlights : Highlight stories from happy campers, showcasing the experiences and adventures they’ve enjoyed at your campground.
• Content Marketing : Develop and share engaging content like infographics or eBooks that guide beginners on camping essentials or highlight the unique aspects of camping at your site.

Experiential and In-Person Engagements

• Hosted Events and Activities : Organize events like guided hikes, wildlife watching tours, or family-friendly outdoor movie nights.
• Open Days and Nature Workshops : Invite potential guests for a day at the campground with tours, workshops on outdoor skills, and Q&A sessions.

Collaborations and Community

• Partnerships with Outdoor Gear Companies : Team up with outdoor equipment and apparel companies for co-promotions or sponsorships.
• Local Community Events : Engage in local festivals and events to increase brand visibility and connect with the community.

Customer Relationship and Loyalty Programs

• Referral Programs : Implement a program rewarding guests who refer new campers.
• Loyalty Benefits : Offer discounts or special amenities to returning guests to encourage repeat visits and build a loyal customer base.

Promotions and Advertising

• Targeted Advertising : Use platforms like Google Ads and travel blogs to reach individuals and groups planning camping trips or outdoor vacations.
• Email Newsletters : Send newsletters featuring upcoming events, seasonal camping tips, and exclusive offers to subscribers.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your campground meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your campground business could be:

• Enjoy our stunning waterfront campsites in your tent or RV
• The great outdoors plus all the at-home amenities 
• Eco-friendly camping to enjoy and protect our natural land

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a campground business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in campgrounds for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in campgrounds. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a campground business include:

• Campground Workers – customer service, maintenance
• General Manager – scheduling, accounting
• Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Campground – Start Making Money!

Camping is coming back strong after a tough 2020, which means now is a great time to get in on the action. With your own campground you get to spend time in nature, help the environment and meet people from all over. You just need a great location, a passion for the outdoors, and a little creativity to make your campground a desirable destination.

Now that you’ve loaded up on business knowledge, it’s time to break ground on your successful campground!

• Campground Business FAQs

Yes, a campground can be profitable. The keys are to find a great location, and get creative with your concept to make your campground an appealing destination.

You’ll need to find land that can be zoned for a campground first. Then you may be able to get a business loan to make the purchase.

Considering a campground’s seasonal nature and the cost to start one, they generally do not offer a good return on investment.

A great location makes a campground successful. People also seek amenities at camping sites, like pools, playgrounds for kids, and other features.

Campgrounds with amenities are generally the most popular, particularly those designed for RV camping. However, generally, the location is most important.

The campground is a collection of campsites that can be rented. The campsite is the individual space that renters can occupy. 

Location is very important. The land should also have appealing features like a river or lake and hiking trails. Amenities like pools are also important. 

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Campground Name
• Create a Campground Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Campground Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Campground - Start Making Money!

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Campground Business Plan Template

Whether you want to start your own campground business or expand an existing one, you need a business plan. the following campground business plan template lets you know which elements you need to include in a successful campground business plan..

To ensure your campground business success in this highly competitive market, you need a properly structured campground business plan. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their campground businesses. Using the following campground business plan template, you can put together an effective business plan.

Things to Know Before Writing a Campground Business Plan

The industry operates RV parks and campgrounds, as well as recreational and vacation camps. It also includes trailer and caravan parks and wilderness camps. Industry establishments provide recreational facilities for outdoor enthusiasts, such as restrooms, laundry rooms, recreation halls and playgrounds.

With the exception of 2020’s volatility caused by travel restrictions and the COVID-19 (coronavirus) pandemic, the campgrounds industry experienced relatively steady growth in the five years to 2021. However, the industry is expected to rebound 14.3% to $5.9 billion as the economy recovers from the pandemic.

Camping and RV parks are seen as cost-effective alternatives to traditional vacations since they are considered day trip destinations.

Among the major products and services offered by this industry are

• Membership, tuition, and long-term fees at the campground
• Campgrounds and RV sites for travelers and others
• Accommodations and service fees for other units

Key Success Factors for Campground Business

Despite the challenges of the campground business industry, We have identified 4 factors that can help you boost profitability, efficiency, and ultimately success.

• Suitable climate: Successful industry participants take advantage of where they are geographically, whether it is close to national parks or areas with favorable weather.
• Multi-skilled and flexible workforce: Labor costs are relatively high in this industry. Using a skilled but temporary workforce can help companies gain a competitive advantage and lower costs.
• Membership in an industry organization: The benefit of belonging to an industry organization is that industry organizations help to promote member companies.
• By word-of-mouth recommendations: Good word-of-mouth recommendations generate new and repeat customers for businesses.

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What is a Campground Business Plan?

A campground business plan is a road-map for starting and growing your business. Your business plan outlines your business concept, identifies your target customers, presents your marketing strategy, and details your financial projections.

Any bank or investor you approach will require a business plan for a campground, so putting one together will be critical to securing funding.

In short, writing a business plan can help you succeed if you’re thinking of starting a campground business or pitching to investors or venture capitalists.

Why You Need a Campground Business Plan

Campground business plans can be used to gain interest from potential investors or to secure loans from banks. They are also helpful to you as the owner. A campground business plan allows you to thoroughly analyze every aspect of your potential business.

A solid, detailed plan gives you a clear path to follow, forces you to examine the viability of a campground business idea, and may help you better understand your company’s finances and competition.

Campground business owners who have a business plan grow 35% faster than those who don’t, and 75% of fast-growing businesses have a business plan.

A campground business plan is a living document that should be updated annually as your company grows and changes.

Free: Business Plan Examples

Do you need help creating a business plan? Check out these six free, proven business plan examples from different industries to help you write your own.

Funding Sources for Campground Business

No matter how large or how small your campground business is, you should think about your financing options. Below are three types of funding you should investigate:

Government Incentives

When choosing a business location , you can consider different community incentives before making your final choice. Government incentives can help reduce operating costs and long-term overheads.

You can begin your business with the help of the U.S. Small Business Administration (SBA). You can find government resources about financing your business by using the website’s Loans and Grants Search Tool.

Many banks offer small business loans. See if a business loan is right for you by contacting your bank. Banks also offer business lines of credit and other resources to help you find the right option.

Consider finding an investor or group of investors to finance your company. Be sure to do your research and have the numbers and information to back up your business before you contact an investor. You will need to show progress to investors, and they will do research and investigation concerning your business plan for a campground. In return, investors often desire ownership of a part of your company.

How to Write a Campground Business Plan

To write a campground business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write a campground business plan, or you can just download our proven  sample business plans  to get a better idea.

Campground Business Plan PDF and Word

Download our business plan for a Campground in PDF and Word here.

Executive Summary

The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.

It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.

Tell them what kind of campground business you have and what stage you’re in; for example, are you a startup, do you have a campground company that you want to expand, or do you have a lot of campground businesses?

Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.

• Provide a high-level overview of the campground industry
• The name, location, and mission of your campground company
• A description of your campground business, including management, advisors, and a brief history
• Discuss the type of campground business you are operating, Give an overview of your target customers., and how your company differs from competitors in the industry
• Create a marketing plan that describes your company’s marketing strategies, sales, and partnership plans.
• And give an overview of your financial plan

Free: Executive Summary Examples

An executive summary is the most important part of your business plan, and it need not be challenging to write. This is why we have put together some awesome free Executive Summary examples for you.

Company Analysis

The company analysis follows the executive summary as the second section of a campground business plan. Your company overview section in a business plan will be short and clear, similar to the executive summary.

Even if they just have a few minutes, your reader has to understand what your company does and who your customers are.

The following sections will be included in your business plan’s Company Analysis:

• Company summary: Your company analysis will describe the type of campground business you are running and its future goals.  Seasonal campsites, tent-only campgrounds, year-round campgrounds, RV campgrounds, and campgrounds that cater to specific audiences such as fishing enthusiasts are all popular types of campgrounds.
• Company history: When and why did you start your campground business?
• What milestones have you achieved so far? Your milestones could include served 100th customer, new fleet purchase, etc.
• Legal structure and ownership: Do you have S-Corp status? Is it an LLC ? A sole proprietorship ? Describe your legal structure.
• Mission statement: An overview of your campground company’s guiding principles. Learn how to write a perfect mission statement .

Industry Analysis

You need to include an overview of the campground business in the industry analysis you performed before sitting down to write your business plan for a campground.

While this research may appear to be unnecessary, it helps you to build strategies that maximize business opportunities while lowering or avoiding the identified risk.

Furthermore, market research can improve your strategy, especially if it identifies market trends.

The third purpose for conducting market research is to demonstrate to readers that you are an industry expert.

Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.

• Give a quick overview of the campground industry. Define the campground business in terms of size (in dollars), historical background, service region, and facilities.
• Examine previous trends and growth patterns in the campground industry.
• Identify the market’s major competitors.
• Age, gender, and general lifestyle of the targeted market
• Determine the factors that have an impact on the campground industry. These might include government regulatory rules and other businesses’ competitive activities.
• Using research data, the industry forecast expected growth over the next five to ten years. Predictions should be made for both the long and short term.
• Describe how your campground business intends to position itself in the industry. Concentrate on how your campground business can benefit from opportunities highlighted in the industry

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Customer Analysis

The first condition for a campground business is to identify its target customers clearly. Customers can be categorized into the following segments: The general public picnic parties, school’s that are on trips, corporations, tourists etc.

The customer analysis section is an important part of any campground business plan since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers want, and then explains how the your campground services will meet those requirements.

Customer analysis may be divided into two parts: psychosocial profiles (why your campground services suits a customer’s lifestyle) and demographic profiles (descriptions of a customer’s demographic qualities).

With regards to demographics , include information about: When moving residential, the ages, genders, locations, and income levels of your customers. When targeting businesses, describe what kind of business, size, and location your target customers are.

The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better your chances of attracting and retaining customers will be.

Competitor Analysis

It is necessary to do a competitor analysis. Because you may use their data to define your goals, marketing plans, tactics, new product lines, pricing, and more. Use competitor analysis to:

• Identify the strength and weakness of your campground business competitors.
• Search for opportunities to distinguish your campground from competitors.

The first step is to determine who your direct and indirect competitors are.

The direct competitors consists of other campground businesses that offer essentially the same services to the same people as you do.

Your indirect competitors are other options that customers have to purchase from that aren’t direct competitors. Other types of recreation destinations, campgrounds, and leisure activities are included in this category.

Once you’ve identified the competitors, concentrate on the direct, head-to-head competitors, since they are the most threatening to your campground business— but keep an eye on the indirect competition as well, just in case.

Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.

You will be able to position yourself competitively in the market if you perform proper competition research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:

• Prices – Are they offering cheaper campground services or more costly than you and other competitors, what value do buyers get for that price?
• Quality – Are they offering premium campground services, the perceived worth in the eyes of the customers
• Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
• Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers

The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium services? Will you offer products or services that your competition doesn’t? Will you offer better pricing or will you offer greater customer support?

Consider how you will outperform your competitors and include them in this portion of your campground business plan.

Free: SWOT Analysis Examples

Take advantage of our free SWOT analysis examples. Make your business future-proof by identifying your strengths, weaknesses, opportunities, and threats using this free SWOT Analysis Template.

Marketing Plan

Creating a marketing plan for a campground business involves identifying the target demographic and finding comfort-ability that suit their preferences.

As part of your marketing plan for a campground business, you should include:

Pricing and Product Strategy

Your campground business must offer services that are different from those of your competitors. Research what your competitors offer and how they price their campground services. Unique campground services identifies your campground business as the place to go for unique campground services and differentiates it from others.

Placing and Promotions

A campground’s place refers to its location. Indicate where your campground is located and how it will affect your success. Does your campground have a secluded setting in mountainous terrain, is it near a destination of interest, or is it located just outside the city? Tell the audience how your site might be ideal for your customers.

Promoting your campground business is the final part of your marketing plan. In this step, you document how you will drive customers to purchase your services. A few marketing methods you could consider are:

• Discount day’s
• Marketing on social media
• Web Marketing
• Email Marketing
• Pre-Opening Events

You should also think about your campground company’s Unique Selling Proposition (USP), which should explain why clients should choose you over other campground businesses. Ensure that your USP is reflected in your marketing.

Pro Tips: Learn how to write a marketing plan in a business plan for your campground business.

Operations Plan

While the previous sections described your goals, your operational plan in a business plan discusses how you will achieve them.

An operations plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.

Your operations plan should be divided into two individual parts, as seen below.

Everyday short-term processes include all aspects of running your campground business, such as answering phones, providing camp maintenance, taking reservations, and collecting payments etc.

Long-term goals are milestones you hope to reach. they might be growing your business, such as introducing new items or retail outlets, meeting particular sales milestones, and meeting other essential business-oriented goals like recruiting more staff, opening additional locations, and so on.

Management Team

The management team section in business plan ‘ outlines your management team, staff, resources, and how your business ownership is structured.

A strong management team is required to demonstrate your campground’s potential for success. Highlight the backgrounds of your key players, emphasizing the skills and experiences that demonstrate their ability to grow a company.

You and/or your team members should ideally have direct experience managing campgrounds. If so, emphasize your experience and expertise. However, you should also highlight any experience that you believe will help your business succeed.

Consider forming an advisory board if your team is lacking. An advisory board would consist of 2 to 8 people who would serve as mentors to your company. They would assist in answering questions and providing strategic direction. If necessary, seek out advisory board members with experience running a campground.

Financial Plan

As part of your financial plan, you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Business financial statements include your income statement, balance sheet, and cash flow statement.

Income Statement

A profit and loss statement is more commonly called an income statement . It shows your revenue and subtracts your expenses to determine whether you were profitable or not.

As you develop your income statement, you need to develop assumptions. Will you serve 50 customers per day or 200? Will sales grow by 3% or 10% per year? Your choice of assumptions will greatly impact your business’s financial forecasts. Conduct as much research as possible in order to ground your assumptions in reality.

Free: Income Statement Template

Create a financial statement for your business by downloading our free income statement templates.

Balance Sheet

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

The balance sheet shows your campground business’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:

• Assets: Tangible goods with the monetary worth that the company owns.
• Liabilities: Debt owing to a company’s creditor.
• Equity: The net difference when the total liabilities are subtracted from the total assets.

The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.

Create a pro forma balance sheet for your campground business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.

Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.

For example, spending $500,000 to build out your campground company will not result in instant revenues. Rather, it is an asset that should help you earn money for many years to come.

Similarly, if a bank sends you a check for $200,000, you do not have to pay it back right now. Rather, that is a liability that you will repay over time.

Cash Flow Statement:

Your cash flow statement will help you determine how much money you need to start or grow your campground business. In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a campground business:

• Fees for registering a campground business
• The cost of camping equipment and supplies
• Business insurance
• Payroll or salaries paid to staff
• Other startup costs (if you’re starting a new business) include legal fees, permits, computer software, and equipment.

Pro Tips: If your are a DIY business plan writer, this guide on how to write a financial plan in a business plan can help you to write a winning campground business plan.

Free: Balance Sheet Template

Create a financial statement for your business by downloading our free balance sheet templates.

List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.

Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix.

Bonus Tip: Find out what should be included in a business plan appendix .  

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Summary of the Campground Business Plan

A campground business plan is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the campground business, your competition, and your customers. The plan will help you understand the steps necessary to launch and grow your campground business.

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10+ SAMPLE Camping or Camp Ground Business Plan in PDF | MS Word

Camping or camp ground business plan | ms word, 10+ sample camping or camp ground business plan, what is a camping or camp ground business plan, what are campgrounds, things to prepare for camping, elements involved in making a camping or campground business plan, how to make a camping or campground business plan, what should i look for a campground, do campgrounds bring in a lot of money, what characteristics characterize a good camping site.

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Campsite business plan template

Download this campsite business plan template in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our campsite business plan template

Our campsite business plan template gives you the structure to write a professional plan.

Not accustomed to writing business plans? Our campsite business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a campsite in France, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

7 day free trial. No credit card required. Campsite business plan template available with paid plans only.

How to use this campsite business plan template

Edit the campsite business plan template online, or download it.

There are 3 ways to use this template:

• Edit it online: you can adapt this template to your business idea by changing the text or the financial forecast directly in our business planning software
• Download in PDF: if you're just after a little inspiration, you can download the campsite business plan template in PDF to read over it
• Download in Word format: want to edit your plan on Word? Simply export the campsite business plan template to Ms Word (.docx) format

Campsite business plan template content

This template includes a complete campsite business plan example, with a financial forecast and the following sections:

• Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
• Company: this section lays out the structure of your business, including its location, management team and legal form
• Products and services: here, you'll give an overview of the accommodation, services and activities offered by your campsite
• Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
• Strategy: this section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
• Operations: this step lays out the company's operational organisation, including the recruitment plan
• Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statements).
• Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Executive summary of the campsite's business plan

The executive summary gives the reader a clear and concise overview of your business idea.

Our campsite business plan example's executive summary is formed of the following subsections:

• Business overview: in this subsection, we outline who the campsite founders are, what legal form they've chosen for the business, and the rationale behind the choice of their location
• Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the campsite's owners and explain who they might target (our campsite business plan template targets families and foreign tourists)
• Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the campsite over the first 3 years of operation
• Our ask: in this subsection, we outline the amount of financing required to start the campsite and how it's going to be funded (the founders are seeking a bank loan to start their campsite)

Company overview included in our campsite business plan sample

This section lays out the structure of your business, including its location, management team and legal form.

Our campsite business plan template's company section is formed of the following subsections:

• Structure & Ownership: in this subsection, we outline who the campsite shareholders are, what legal form they've chosen for the business
• Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
• Management Team: in this subsection, we give an overview of the background of each of the campsite's founders and explain how they met and why they decided to start a company together

Products and services offered by the campsite

The products and services section is where you will present the different types of accommodation, services and activities offered by your campsite.

In our campsite business plan template products and services section, we cover:

• Wood cabins: campers can choose from 5 fully equipped cottages.
• Mobile homes: campers can choose from 15 fully equipped mobile homes.
• Services: an on-site bar serving alcoholic drinks, laundry service and a nursery.
• Activities: a range of activities available for guests to engage in such as ping pong, volleyball, books, boardgames and a boules court with equipment to play with
• Reservation: a choice to make your reservations by phone or various online platforms

Market analysis for the opening of the campsite

The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our campsite business plan example's market analysis section is formed of the following subsections:

• Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
• Target market: in this subsection, our founders explain who they view as their ideal customers (our campsite business plan template targets families and foreign tourists) and why they chose to target them
• Competition: in this subsection, we take a look at the direct (other campsites neaby) and indirect (holiday homes and hotels) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of a new campsite
• Regulation: in this subsection, we give an overview of the main regulation applicable to our campsite

Setting the strategy for our campsite

This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.

Our campsite business plan template strategy section is formed of the following subsections:

• Pricing: in this subsection, we explain how we set the prices of our main categories of products (wood cabins and mobile homes) and services (activities, on-site services) and the rationale behind our choice
• Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and loyalty among campers
• Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
• Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our campsite and outline how we intend to mitigate them

Operations section of the campsite business plan template

This part lays out the company's operational organisation, including the recruitment plan.

Our campsite business plan example's operations section is formed of the following subsections:

• Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsabilities of each of our campsite staff members
• Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
• Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them

Financial plan included in our campsite business plan template

This section presents the expected financial performance of the campsite over the next 3 years.

Our campsite business plan example's financial plan is formed of the following subsections:

• Start-up funding: in this subsection, we list the cost of each item required to launch the campsite
• Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the campsite's financial forecast
• Sales forecast: in this subsection, we detail the expected revenues and growth rate for our campsite in the coming years
• Cost structure: in this subsection, we list all the expenses required for our campsite to operate smoothly
• Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability of our campsite over the next 3 years
• Projected cash flow statement: in this subsection, we analyse the expected cash generation of the campsite
• Projected balance sheet: in this section we give an analysis of the liquidity and solvability implied from our balance sheet

Appendices of the campsite business plan template

This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Our campsite business plan template's appendices include:

• A Maturity profile chart showing the principal repayments of their loans over the next 3 years
• A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations

Campsite business plan template sample

Executive summary, business overview.

La Mouette Bleue will be a campsite located in the seaside town of Ver-sur-Mer in Calvados.

Ver-sur-Mer is located on the Côte de Nacre, between the towns of Asnelles and Courseulles-sur-Mer, and about 20 minutes by car from Caen.

The town combines both the tranquility of a town of just over 1,000 inhabitants and the proximity of Juno Beach, a symbol of the Allied landings in 1944.

It is possible to reach Ver-sur-Mer by car, by bus thanks to the Bus Verts company, with a departure from Caen every hour for a trip of about 40 minutes, or via bicycle paths that are built along the coast.

Our campsite will offer two types of accommodation, mobile homes, and large wooden cabins, with a total capacity of 131 beds.

La Mouette Bleue will mainly aim to welcome families with children as well as tourists interested in the heritage and history of Normandy, all in a peaceful setting.

The company is a limited company with a share capital of €10,000, whose partners are Stéphanie C. and Daniel D. They are notably accompanied by Olivier A, who has invested in the project but will not have an active role in the management of the company.

The two partners have complementary profiles and have already worked together in a campsite in Normandy. They have known each other for 10 years. Stéphanie worked as a hostess at a local campsite for 10 years, while Daniel has experience as an accommodation manager at a campsite in Normandy and a campsite in Britany.

Market Overview

Domestic Market

Outdoor tourism in France

According to the Fédération des Camppeurs, Caravaniers et Campings-Caristes (FCC), there are 7,937 equipped campgrounds on French territory. They represent 49.7% of all travel accommodation in France and generate 37,000 jobs.

According to the FCCC, turnover for 2019 is estimated at 2.5 billion euros.

The magazine Challenges informs us that France has the first camping park in Europe and the second biggest in the world, with the largest being located in the United States. 

2 and 3-star campsites are in the majority in France. Top-of-the-range and 1-star campsites are in the minority, whilst one in five campsites are unclassified. 

According to the website of the Ministry of Economy, such classifications must be requested by the campsite owner. It's possible, therefore, that some campsites meet the criteria for obtaining a star, but that the request for classification has never been made by the owner. 

There are 204 different conditions of attribution, all of which are listed on the Atout France website. They include equipment, customer services, accessibility, and sustainable development. 

According to the FCCC, the average price of a night in a French campsite for two people in high season is around €24.15 excluding tax.

As indicated by the Ministry of Economy, a tourist tax is added to the price of accommodation and VAT. This tourist tax is determined at regional level, with another tax being added at the departmental level depending on the type of accommodation, classification, and location. 

Local Market

According to INSEE figures, Normandy reached record figures for tourism in 2019 with 4.5 million overnight stays recorded in campsites.

Attendance is on the rise in every department, especially in Calvados where there is an increase of 3% to 12%.

Campsites in Calvados are mostly star-rated campsites, with a minority of one-star campsites. The most popular parts of the region are the Côte Fleurie and the Côte de Nacre.

According to the Calvados Tourism Observatory, the number of overnight stays in 2018 was 1,760,000 in the region, which was already an increase of 9.8% over the previous year.

The occupancy rate rose from 33.60% to 35.60% for all Calvados nights from 2017 to 2018.

French overnight stays in 2018 amounted to 1.06 million compared to 696,064 for foreign overnight stays. The foreign clientele is divided between the Dutch who represent 49.5% of the total, followed by the British at 22.4%, and the Germans at 11.1%.

Financial Highlights

We expect to achieve a turnover of €130,662 in the first year of activity.

The improvement in the occupancy rate of our accommodations should enable us to reach a turnover of €135,958 in year 2 (i.e. 4.05% growth), and a turnover of €138,352 in year 3 (i.e .1.76% growth).

We believe that our campsite will be profitable from its first year of operation with an EBITDA of €30,909 (i.e. 23.66% margin) and a net profit of €1,883 (i.e. 1.44% of sales).

We expect EBITDA of €35,486 in year 2, equivalent to a 26.10% margin, and €37,276 in year 3, equivalent to a 26.94% margin.

We expect positive cash generation over the entire plan, allowing us to generate sufficient cash to meet our loan repayments and deal with any contingencies.

Our financing needs amount to a total of €350,000. The partners have planned to contribute €100,000, i.e. 28% of the total amount.

To complete the sum, we would like to obtain financing of €250,000, including a loan of €40,000 for the purchase of the land, a loan of €155,000 to finance part of the fixed assets, and a VAT bridging loan of €55,000.

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Quite frankly excellent because I was able to finalize my business plan in less time than expected. This software offers a very coherent and complete approach to writing your project.

It is a very well designed software that allows you to visualise each step of your project, understand if the idea is viable or not and think about the steps needed to start your business.

The software is just impeccable. Of course, it meets the requirements of people starting a business. In addition to having a tool for putting together a proper financial forecast, there is also a tool to help write the business plan.

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Campsite business plan template faq.

A campsite business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.

It consists of two main parts:

• A written part that presents, in detail, your campsite business, the team, your strategy, and your medium-term objectives.
• A financial forecast that highlights the expected profitability of the campsite and the initial funding requirements.

The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a campsite, writing a business plan is a must-have in order to reduce the risk of failure of your project.

Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your campsite.

Writing a campsite business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:

• You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
• You may encounter writer's block (especially if it's the first time you're writing a business plan for your campsite)
• You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
• You'll need to spend hours formatting financial data on Excel or Sheets before it's ready to integrate into your business plan
• Any updates to your campsite business plan or financial forecast will need to be done manually

Luckily for you, The Business Plan Shop's online platform and campsite business plan template guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.

Our editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.

Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.

And with our forecasting software all the calculations are done for you, without errors.

The budget to start and run a campsite will depend on the exact concept and location.

A small campsite with no permanent structures for guests to sleep in requires a limited investment. A bigger campsite with permanent guest accomodation and other shared buildings will require a larger upfront investment and more staff to operate.

If you intend to hire staff to manage the campsite, handle reservations, and provide assistance to campers, you'll need to factor in their salaries.

As an example, in our campsite business plan template the total initial funding requirement amounted to €350,000, with the founders contributing €100,000.

In order to assess the exact budget for your campsite idea, you need to do a financial forecast using a financial projection tool such as the one we offer .

The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:

• Access to one of the best business plan software on the market
• Access to our campsite business plan template which contains a complete example of a written business plan and financial forecast to start a campsite
• Access to our entire business plan templates library - giving you dozens of examples to take inspiration from
• Access to our financial planning and analysis platform so that you can track the actual performance of your business against what you had planned in your business plan and re-plan easily

But you shouldn't take our word for it: try our solution for free and make your own opinion!

The free trial enables you to try the software for free during 7 days in order to verify that it meets your requirements before buying.

Some features are limited during the free trial, the main limits are:

• You can only create one business plan
• The financials of the first year are visible, but data for other years are hidden
• You can export your plan in PDF but not in Word or CSV
• No access to our business plan templates

You can create your account and start your free trial here .

Access to our template is included with all our paid subscriptions.

Please visit our pricing page to learn about this in more detail.

Other business plan templates and resources to discover

Campground Business Plan Template & Sample [Updated 2024]

Campground Business Plan

If you want to start a campground or expand your current campground business, you need a business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The following campground business plan template gives you the key elements to include in a winning campground business plan. It can be used to create a business plan for a full-service campground, glamping business, RV campground business, or another business in the RV & parks industry.

Sample Campground Business Plan Template

Below are links to each of the key sections of your campground business plan:

• I. Executive Summary
• II. Company Overview
• III. Industry Analysis
• IV. Customer Analysis
• V. Competitive Analysis
• VI. Marketing Plan
• VII. Operations Plan
• VIII. Management Team
• IX. Financial Plan

Comments are closed.

Campground Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

RVParkBusinessPlan.com

Completely editable RV Park Business Plan

Easy to Use Dashboard Integrates with All Documents!

Everything is Integrated and Automated ! Please view the video on this site. You can read the plan here .

All content updated for 2023 ! The purchase price is $29.95.

At RVParkBusinessPlan.com, we have created a number of tools that you can use for developing a business plan specific for a RV park or campsite facilities. Our site provides you with an easy-to-use Excel based spreadsheet that provides a three-year financial forecast including a profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios overview. The Excel spreadsheet can be completely customized to how you intend to develop your operations, and it has been developed in a simple to develop format.

Through a simple question-and-answer system, the financial statements are automatically created.

Please see the video below:

The Word document is a complete business plan specific for a RV park. The chapter list is as follows:

• 1.0 Executive Summary
• 2.0 Financing Overview
• 3.0 RV Park Operations
• 4.0 Economic, Industry, and Market Research
• 5.0 Marketing Plan
• 6.0 Personnel Summary
• 7.0 Financial Plan
• Appendix A – SWOT Analysis
• Appendix B – Reference Sources
• Appendix C – Monthly and Quarterly P&L Statements
• Appendix D – Monthly and Quarterly Cash Flow Analysis

In addition to receiving the RV park business and excel model, you will also receive:

• A stand alone 24 page marketing plan
• A “How to Guide” related to starting or acquiring a RV park (or campsite facility)
• Three SWOT Analysis Templates
• Two RV Park Pitch Decks

Campground Marketing Strategies & How To Write a Marketing Plan + Template

Starting a campground can be a very profitable business venture, but it’s important to have a solid marketing plan in place from the beginning.

As the owner of a campground business, you know that having a good marketing plan is essential to your success. After all, without customers, your business will not survive.

But what goes into a good marketing plan? Below, we will go over some of the key components of a successful marketing plan for a campground business.

Download the Ultimate Marketing Plan Template

Key Components of a Campground Marketing Plan

A great marketing plan has eleven sections as follows:

Executive Summary

Target market segments.

• Unique Selling Proposition (USP)

Pricing and Positioning Strategy

Distribution strategy, marketing materials, promotions strategy, digital marketing plan, conversion, referral, and retention strategy, financial projections.

We provide more detail for each of these key components below.

The executive summary is a brief overview of your entire marketing plan. It should include your overview information from each of the other sections, such as your target market, unique selling proposition, key promotions strategies, and financial projections.

When it comes to marketing a campground, it is important to identify your target market segments. Who are your most likely customers? Consider factors such as age, gender, income, location, and lifestyle when determining your target market segments.

For example, the customers of a campground business may include families with young children, retirees, outdoor enthusiasts, or businesses that host company retreats.

Break down each of these segments even further by considering their needs, wants, and pain points. For example, the needs of the customers of a campground business may include a safe and clean place to stay, access to amenities such as showers and restrooms, and activities for their children.

By understanding your target market segments, you will be better equipped to create marketing messages that resonate with them.

Unique Selling Proposition

Your unique selling proposition (USP) is what sets your campground apart from other campground businesses. What do you offer that nobody else does?

For example, your campground business may be the only one in the area with a swimming pool, or you may offer discounts for AAA members.

No matter what your USP is, make sure it is clear in your marketing materials. Your customers should be able to see immediately what makes you different from the other business in their area.

Your pricing and positioning strategy will be determined by your target market segments and your unique selling proposition.

For example, if your target market is families on a budget, you will want to position yourself as a more affordable option. Conversely, if your target market is older RV owners, you will want to position yourself as a more luxurious option.

No matter what your positioning strategy is, make sure your pricing strategy is competitive. Consider conducting a market analysis to see what other campground businesses with which you compete are charging for similar offerings.

Your distribution strategy will determine how you get your campground’s marketing materials into the hands of your target market.

There are many channels you can use to distribute your marketing materials, such as direct mail, email, online ads, and print ads. You will also want to make sure your website is optimized for search engines so that potential customers can find you when they are searching for campgrounds in your area.

It is important to note that you should not try to be everywhere at once. Instead, focus your efforts on a few channels that will reach your target market most effectively.

Your distribution strategy documents how customers will buy from you. For example, will they buy directly from you in-person? Will they buy online? Will they purchase from your partners, distributors, etc. 

Providing offers through your business is a great way to entice customers to make a purchase. Consider offering discounts for first-time buyers or loyalty rewards for frequent customers. For a campground business, you could also offer a package deal that includes a certain number of nights’ stay, access to amenities, and activities for an all-inclusive price.

You will also want to make sure your offers are clear and easy to understand. The last thing you want is for a potential customer to be confused about your offer and move on to another campground business.

Your marketing materials should be based on your unique selling proposition and target market segments. They should be designed to grab attention and generate interest in your business.

Some of the marketing materials you might want to create include product brochures, flyers, and website banners. You will also want to make sure your branding is strong and consistent across all of your marketing materials.

Your promotions strategy includes the methods you will use to attract new customers. It should be designed to generate excitement and encourage customers to try your business. 

Campground businesses should consider the following promotional strategies:

• Host a free weekend camping event and give out free samples of local produce and home-baked goods from your camp store
• Sponsor a charity event or fundraiser
• Participate in local fairs and festivals
• Collaborate with other businesses in your area to create a joint marketing campaign

Your promotions strategy should be designed to reach your target market segments. For example, if you are targeting families, you will want to participate in family-friendly events. If you are targeting groups of campers, you will want to participate in chamber of commerce and other local business events.

In today’s digital age, it’s important to have a solid digital marketing plan. This will help you reach a wider audience and drive more traffic to your business.

Some of the digital marketing tactics you might want to use include search engine optimization (SEO), pay-per-click advertising, social media marketing, and email marketing. You will also want to make sure your website is mobile-friendly and easy to navigate.

Campground businesses should consider the following digital marketing strategies:

• Search engine optimization (SEO) : Optimize your website for search engines so that potential customers can find you when they are searching for campgrounds in your area.
• Pay-per-click advertising: Paying to have your website appear as a sponsored listing when someone searches for campgrounds in your area.
• Social media marketing : Use social media platforms, such as Facebook, Twitter, and Instagram, to promote your campground business.
• Email marketing : Send promotional emails to potential and current customers to encourage them to book a stay at your campground.
• Website design : Make sure your website is mobile-friendly and easy to navigate.

Your conversion, referral, and retention strategy should be designed to keep customers coming back. Consider offering loyalty rewards, discounts for referrals, and other incentives to encourage customers to continue using your business.

You will also want to make sure your customer service is top-notch. Respond quickly to any complaints or concerns, and always go above and beyond to exceed customer expectations.

Campground businesses should consider the following conversion, referral and retention strategies:

• Offer loyalty rewards, such as free stays, discounts, and other incentives
• Provide excellent customer service, responding quickly to complaints or concerns
• Go above and beyond to exceed customer expectations
• Participate in local events and festivals

Last but not least, you will need to create financial projections for your business. This will help you track your progress and ensure you are on track to meet your goals.

The key information to include in these financial projections are your monthly marketing expenditures and expected sales. Be sure to update your projections on a regular basis to reflect any changes in your business.

Financial projections for a startup campground business may include:

• Monthly marketing expenditures
• Expected sales
• Number of customers
• Profit margin
• Break-even point

Making your campground business successful requires a well-thought-out marketing strategy.

By following these steps, you can develop a quality marketing plan that will help you successfully launch and grow your campground business. Just remember to be creative, think outside the box, and always put your customers first. With a little hard work and dedication, you will be well on your way to success!

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