executive summary of business plan of pizza

Pizza Business Plan Template

Written by Dave Lavinsky

Pizza Business Plan

You’ve come to the right place to create your Pizza business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Pizza businesses.

Below is a template to help you create each section of your Pizza business plan.

Executive Summary

Business overview.

Papa Jack’s is a new pizza restaurant in the Cincinnati, Ohio area that will serve residents, businesses and local schools. The restaurant will primarily be a dine-in establishment, but will also offer delivery and pick-up. The pizzeria offers an extensive menu that includes pizza, sandwiches, pasta, salads, desserts, and drinks. All of our food is made from unique and authentic Italian recipes created by the founder himself.

Papa Jack’s is founded and run by Jack Russo. Jack has spent the past 15 years in the restaurant industry, working as a waiter, chef, and restaurant manager. His experience in the industry has given him the knowledge and skills needed to run all aspects of a pizza restaurant.

Product Offering

Papa Jack’s will offer a full menu of pizzas, salads, sandwiches, and desserts. Pizza selections include thin crust, pan and stuffed, while pasta options include all traditional Italian specialties like spaghetti and meatballs, fettuccine alfredo and lasagna. Sandwiches include Italian Beef, Sausage and Chicken Parmesan.

The restaurant is also available for private events and catering.

Customer Focus

Papa Jack’s will serve the residents and workers of Cincinnati, Ohio and the immediately surrounding areas. The area is home to thousands of families and students who are always looking for high-quality pizza restaurants. Cincinnati is also full of hard-working laborers who need high-quality dine-in and takeout options after a hard day of work.

Management Team

Papa Jack’s is founded and run by Jack Russo. Jack has worked in the restaurant industry for 15 years and is knowledgeable of the operations and standard procedures of running a restaurant. Jack is also a well-respected chef who has made thousands of pizzas and other Italian dishes throughout his career. After spending years working at other restaurants, Jack has decided to run his own pizza restaurant where he can sell pizzas made from his own unique and authentic recipes. Though Jack has experience managing a restaurant, he will hire other management staff to help him run Papa Jack’s.

Success Factors

Papa Jack’s will be able to achieve success by offering the following competitive advantages:

• Location: Papa Jack’s location is near the center of town, giving us access to commuters going and leaving, local office workers, students and passersby. We also offer adequate parking making it easy for customers to patronize us.
• Great pizza and service at an affordable price: The pizza restaurant will offer dine-in, home delivery and carry-out services, providing convenience to our customers and further extending our market reach.
• Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
• Relationships: Having lived in the community for 25 years, Jack Russo knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for us to build branding and awareness of our restaurant.

Financial Highlights

Papa Jack’s is seeking a total funding of $400,000 to launch its pizza restaurant. The capital will be used for funding capital expenditures, salaries, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Restaurant design/build: $200,000
• Equipment, supplies, and inventory: $50,000
• Three months of overhead expenses (payroll, rent, utilities): $100,000
• Marketing costs: $30,000
• Working capital: $20,000

The following graph below outlines the pro forma financial projections for Papa Jack’s.

Company Overview

Who is papa jack’s, papa jack’s history.

Papa Jack’s was founded by Jack Russo. Jack has worked in the restaurant industry for 15 years and is ready to apply his experience and skills in his own pizza restaurant. His experience as a chef has helped him create an extensive menu made from his own unique and authentic recipes.

Jack incorporated Papa Jack’s on February 1st, 2023 and was able to achieve the following milestones since then:

• Developed the company’s name, logo and website
• Created the menu
• Determined equipment and inventory requirements
• Began recruiting key employees with experience in the restaurant industry

Papa Jack’s Services

Industry analysis.

The pizza industry has grown over the past five years due to rising consumer spending and changing preferences. Consumer spending is expected to increase an annualized 3.0%, as unemployment declines and economic conditions improve. As a result, the pizza industry has benefitted.

Changing consumer preferences have altered the industry over the past five years. Americans have become more concerned about their health and the food they eat, moving away from food high in fat, salt and sugar. Organic, locally grown and gourmet food has become more popular, and pizzerias are offering a greater array of flatbreads and whole-wheat and gluten-free crusts as a result. Consumers have also been indicating a preference for quick-service pizza shops, where pizza can be ordered online, rather than traditional, sit-down pizza restaurants.

The way operators use technology will also become increasingly important to the industry’s performance as consumers increasingly use their smartphones or tablets to order, expecting seamless internet interfaces that make it easy to customize pizza preferences.

Customer Analysis

Demographic profile of target market.

The following are the precise demographics of the Cincinnati area:

Customer Segmentation

Papa Jack’s will primarily target the following customer profiles:

• Local workers

Competitive Analysis

Direct and indirect competitors.

Papa Jack’s will face competition from other companies with similar business profiles. A description of each competitor company is below.

Pizza Garden

Pizza Garden was founded in 1988 and opened its first franchise a year later. Pizza Garden has nearly 14,000 restaurants, about 60% of which are in the United States. Similar to its competitors, the company focuses on a franchise model, with over 90.0% of Pizza Garden restaurants operating under franchise or license agreements.

Pizza Garden’s menu features a range of pizzas, offering a variety of toppings suited to local preferences and tastes. Many Pizza Garden locations also offer pasta and chicken wings. Pizza Garden offers casual dine-in, delivery and carryout.

City Pizzeria

Founded in 1985, City Pizzeria is one of the largest pizza restaurant chains in the United States. The company operates and franchises pizza delivery and carryout. The company operates in all 50 states and in 34 countries.

City Pizzeria’s menu includes pizza, and other side items such as breadsticks, cheese sticks, chicken wings and desserts, all made of quality ingredients on a consistent basis. The company’s quality control center system takes advantage of volume purchasing of food and supplies and provides consistency in fresh dough production. The company’s marketing strategy has increasingly been focused towards online and digital marketing in response to increasing consumer use of online and mobile technology.

Checkers Pizza

Checkers Pizza has grown to over 14,800 company-owned and franchised locations worldwide since its founding in 1960. Checkers Pizza operates in all 50 states and has locations in more than 70 countries. Furthermore, it is the second-largest pizza company in the world. Checkers Pizza sales are primarily generated through its pizza delivery business. As a result, the company focuses on securing its position within the industry by providing convenient store locations and an efficient supply chain.

Checkers Pizza’s menu varies regionally, but is primarily focused on Italian-American entrees and side dishes. They recently added artisan-style pizzas and added handmade pan pizza to their menu. They also have pasta, chicken, bread bowls, desserts and oven-baked sandwiches.

Competitive Advantage

Papa Jack’s will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Papa Jack’s will offer the unique value proposition to its clientele:

• Moderate price point
• Offering a convenient location that offers dine-in, delivery and carry-out options
• Family-friendly environment
• Providing excellent customer service

Promotions Strategy

The promotions strategy for Papa Jack’s is as follows:

Papa Jack’s will initially give free pizza samples to passersby to enable them to taste the quality of our products and learn about us.

Website/SEO

Papa Jack’s will develop a professional website that showcases pictures of our pizzas, drinks, and other food offerings. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media

Jack Russo will create the company’s social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of the restaurant and popular items on the menu. The company will use targeted marketing to appeal to our target demographics.

Word of Mouth & Referrals

Papa Jack’s is confident that its existing loyal clients will spread the word and refer the pizzeria to residents who may not be familiar with it. The pizzas speak for themselves and word will quickly spread around town of the delicious pizza and food that Papa Jack’s has to offer.

The pricing of Papa Jack’s will be moderate and on par with competitors so customers feel they receive value when purchasing our pizzas and other food items.

Operations Plan

The operations plan for Papa Jack’s is relatively simple as its overhead and cost is small. The functional roles for its employees are as follows:

Operation Functions:

• Jack Russo will be the Owner and Restaurant Manager of Papa Jack’s. He will oversee the general operations of the restaurant, help out with customer service, and help out in the kitchen.
• Jack will hire an Assistant Manager to help him manage the staff and run the general operations of the restaurant.
• Jack will also hire an Administrative Assistant to help out with the administrative and executive functions of the company.
• As the restaurant grows, Jack will hire several waiters, chefs, and other staff to run the service functions of the pizzeria.

Milestones:

Papa Jack’s aims to open in the next six months. The following are the milestones needed in order to obtain this goal.

• 3/202X – Finalize lease agreement
• 4/202X – Begin interior design and construction
• 5/202X – Social media and advertising campaign begins
• 6/202X – Final walk-through of construction and build-out
• 7/202X – Order and pre-stock inventory; hire key employees
• 8/202X – Grand opening of Papa Jack’s

Financial Plan

Key revenue & costs.

Papa Jack’s revenues will come primarily from selling pizza, sandwiches, pasta, drinks, and other food items.

The major costs for the company will be food costs and salaries. In the initial years, the company’s marketing cost is expected to be high, as it establishes itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Year 5 : 110
• Annual lease: $100,000
• Average order value: $25

Financial Projections

Income statement, balance sheet, cash flow statement, pizza business plan faqs, what is a pizza business plan.

A pizza business plan is a plan to start and/or grow your pizza business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Pizza business plan using our Pizza Business Plan Template here .

What are the Main Types of Pizza Businesses?

There are a number of different kinds of pizza businesses , some examples include: Franchise Pizza Shop, Full Service Pizza Shop, and Quick Service Pizza Shop.

How Do You Get Funding for Your Pizza Business Plan?

Pizza businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Pizza Business?

Starting a pizza business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Pizza Business Plan - The first step in starting a business is to create a detailed pizza business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your pizza business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your pizza business is in compliance with local laws.

3. Register Your Pizza Business - Once you have chosen a legal structure, the next step is to register your pizza business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your pizza business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Pizza Equipment & Supplies - In order to start your pizza business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your pizza business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Other Helpful Business Plan Templates

Franchise Business Plan Template Restaurant Business Plan Template Fast Food Business Plan Template

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Entrepreneurs & Small Business

Accelerators & Incubators

Business Consultants & Advisors

Educators & Business Schools

Students & Scholars

AI Business Plan Generator

Financial Forecasting

AI Assistance

Ai Pitch Deck Generator

Strategic Planning

See How Upmetrics Works  →

• Sample Plans
• WHY UPMETRICS?

Customers Success Stories

Business Plan Course

Small Business Tools

Strategic Canvas Templates

E-books, Guides & More

• Sample Business Plans
• Food, Beverage & Restaurant

Pizza Shop Business Plan

Starting a pizza shop is rewarding & daunting at the same time, because of the fierce competition and oversaturation.

Worry not, with proper planning & unique pizza styles, you can ace up your pizza shop.

Need help writing a business plan for your pizza shop? You’re at the right place. Our pizza shop business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Pizza Shop Business Plan?

Writing a pizza shop business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Highlight the pizzas you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of pizza shop you run and the name of it. You may specialize in one of the following pizza businesses:

• Traditional Pizzeria
• New York Style Pizzeria
• Neapolitan Pizzeria
• Gourmet Pizzeria
• Fast-Casual Pizza Chain
• Take-and-Bake Pizza Shop
• Vegan or Plant-Based Pizza Shop
• Mobile Pizza Truck
• Gluten-Free Pizza Shop
• Describe the legal structure of your pizza shop, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established pizza shop, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your pizza shop business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Mention your menu:

Mention the pizza shop menu your business will offer. This list may include:

• Classic pizzas
• Specialty pizzas
• Pizza customization options
• Sauces & sides

Pizza offerings:

Quality measures:.

This section should explain how you maintain quality standards and consistently provide the highest quality.

Additional Services:

In short, this section of your pizza shop plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your pizza restaurant business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your pizza shop, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

Include the list of equipment and machinery required for a pizza shop, such as an oven, dough mixer, refrigerators, pizza press, food prep tools, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your pizza shop’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your pizza shop, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your pizzeria business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample pizza shop business plan will provide an idea for writing a successful pizza shop plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our pizza shop business plan pdf .

Related Posts

Restaurant Business Plan

Fast Food Restaurant Business Plan

400+ Business Plan Example

Business Plan Writing for Startups

Creative Business Plan Cover Ideas

Best AI Business Plan Generators

Frequently asked questions, why do you need a pizza shop business plan.

A business plan is an essential tool for anyone looking to start or run a successful pizza shop. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your pizza shop.

How to get funding for your pizza shop?

There are several ways to get funding for your pizza shop, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your pizza shop?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your pizza shop business plan and outline your vision as you have in your mind.

What is the easiest way to write your pizza shop business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any pizza shop business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Popular Templates

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Call Sales: +1 (833) 437-3835

How to Create a Pizza Business Plan

Dave Lavinsky | September 9, 2022 |

What is a Pizza Business Plan and Why Do You Need One? 

A pizza shop business plan is documentation that lays out your vision and roadmap for growing your pizza business. It serves two main purposes. First, if you’re looking to raise funding to start or grow your pizzeria, your business plan is an essential document that banks and/or investors will review before providing funding. Second, your restaurant business plan template serves as a strategic guide and roadmap to follow in your quest to grow your pizza shop.

How to Create a Pizza Restaurant Business Plan

Your pizza shop business plan should include nine components as follows:

• Executive Summary

Company Overview

Industry analysis, customer analysis, competitive analysis.

• Marketing Plan

Operations Plan

Management team, financial plan.

While this is the typical order in which a restaurant plan is laid out, there are four key types of sections in this simple business plan template . Below you will learn about each of these sections and how to complete them.

The Research Sections of a Pizza Business Plan

There are three components of your business plan that are research oriented. Here’s a closer look at those components.

The industry analysis part of your restaurant plan discusses the size of the pizza industry and trends facing it. While you may not consider this to be an essential element, banks often do. Completing this component shows banks that you are sophisticated and understand the market in which you are competing.

Also, the research you conduct here could improve your strategy. For example, let’s say you uncovered a major trend towards gluten-free pizza crusts. You might then alter your products to include gluten-free options and enjoy sales growth as a result.

The customer analysis component of your pizza shop business plan details the key customers you serve. Ideally you can document their demographic make-up (e.g. ages, income levels, etc.) and their wants and needs.

Documenting your target customers can improve your marketing food business plan. For example, if you found many of your customers were members of a certain club, sponsoring that club’s events could bring in new customers. Likewise, knowing your target customers’ demographics allows you to better target them using social media and other advertising platforms.

After you create a business plan and complete it, you should research other pizza shops in your area to find their strengths and weaknesses. Go to review sites like Yelp to learn what their customers think about them.

Document what you learn in your business plan, but more importantly, use it to improve your offerings. For example, if customers like a competitor’s pizza varieties, customer service, or quick take-out options, these are items you too should consider developing to be competitive in the market.

The Strategic Sections of Your Restaurant Business Plan

There are three components of your business plan that are strategy oriented. Read on for more details about those components.

Marketing Plan for Pizza Shop

The marketing plan for a pizza shop includes the “4Ps”, or product, place, price, and promotions:

• Product: Here you will describe the products you offer, essentially your menu items.
• Place: This describes the location of your pizza shop. If you are launching a new shop, think through the characteristics of the ideal new location.
• Price: This describes your pricing, particularly as compared to competitors (e.g. same, lower, premium).
• Promotions: Promotions is generally the area in which the most strategic thinking is required. The goal of your promotions is to bring in both new and old customers to your pizza shop in the most cost effective way. Consider using methods such as organic Facebook and Instagram postings and paid ads on channels like Facebook, Yelp and Google Ads. Local sponsorships can also be very effective for pizza shops.

Your operations plan has two parts.

The first, known as “everyday operations,” discusses the staffing required to run your pizza shop on a day-to-day basis.

The second part includes your milestones. In this section, detail the key milestones you’d like to achieve over the next five years. Here’s how to best complete this. First, start by envisioning where you’d like your pizza business to be in five years. For example, let’s say you’d like to have revenues of $3 million. Then think about how many customers you will need to achieve that goal and how many locations you must have.

So, in a restaurant business plan example, your five-year milestones might include the following: Sales of $3 million; 250,000 customers served, two locations. Then, work backwards to figure out what goals you must achieve in year four, year three, year two and most importantly in the coming year.

For the coming year, break down the milestones even further and get more granular. For example, if you hope to open a shop in year two, in March of year one, a milestone could be to start looking at new locations. June’s milestone might be to begin construction. December’s milestone might be to hire the new store manager. The goal is to really map out your growth and determine short-term milestones. When achieved, these goals will progress you and your company towards meeting your long-term goals in your overall pizza business plan.

A financial plan for a pizza shop details the amount of money you need to raise, if applicable, to grow your business. It also includes financial projections showing your expected growth. Your projections must include an income statement, balance sheet and cash flow statement.

In completing your financial projections, you must make assumptions about many items such as sales growth, employee salaries, costs of goods sold, etc. As much as possible, base these assumptions on past results so you create the most realistic projections possible.

The Organization Sections of Your Restaurant Plan

Two components of your business plan discuss your current pizza shop. Let’s explore those components further.

The company overview section of your pizza business plan details your history. Here you will want to discuss your accomplishments and milestones to date. For example, include the date you first opened your shop, the date when you reached $X in sales, etc.

Importantly, think through the strategies you employed in your food business plan to achieve your past results, and whether you should use the same strategies to grow.

In the management section, list the bios of the key members of your team. If investors or lenders read your pizza business plan, they’ll want confidence that your pizza shop is led by the right people. Discuss your team’s achievements to date.

Also, if you plan to expand and hire new employees, discuss the key employees you must hire and the ideal characteristics of each.

Your Pizza Shop Business Plan’s Executive Summary

Your executive summary sums up your entire business plan. It should provide highlights from each key area of your plan. For example, while in your marketing plan for a pizza shop, you might include three paragraphs describing your top promotional methods, in your executive summary, you’ll include just one line saying “X, Y and Z are the three promotional methods we will employ.”

In addition to summarizing your key sections, your executive summary should answer a critical question of investors and lenders. That question is “why are you uniquely qualified to succeed.”

While your answers will vary, here are many ways in which your pizza shop could be uniquely qualified to succeed:

• Quality of pizzas
• Pizza variety (e.g., offering 30 varieties while competitors only offer five)
• Customer service
• Operational excellence
• Management expertise

Importantly, you should always be thinking about how to create more unique qualifications. For example, would hiring a new staff member give you unique capabilities? Ask yourself this question when thinking through your business strategies in your pizza business plan.

Execute on Your Pizza Shop Business Plan with Revel Systems®

As mentioned above, one key way to enjoy and promote (to investors/lenders) your unique qualifications is to gain operational excellence. A simple way to accomplish this is to use Revel’s Pizza POS System . With Revel’s system you enjoy easy to set up online ordering, customizable delivery options, a customer loyalty program and inventory management among other benefits. Start using Revel's platform now and your business plan, strategy and results should quickly improve.

Featured Articles

Pizza Shop Business Plan Template

Pizza shop business plan.

If you want to start a pizza shop business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their pizza shops.

Below are links to each section of your pizza shop business plan template:

Next Section: Executive Summary >

Pizza Shop Business Plan FAQs

What is a pizza shop business plan.

A pizza shop business plan is a plan to start and/or grow your pizza shop business. A business plan provides details about your business concept, competition, target customers, presents your marketing plan and details your financial projections.

What Is the Easiest Way to Complete My Pizza Shop Business Plan?

Growthink's Ultimate Business Plan Template  allows you to quickly and easily complete your Pizza Shop Business Plan.

Why Do You Need a Business Plan for a Pizza Shop?

If you’re looking to start a pizza shop business, or grow your existing pizza shop business, you need a business plan. A business plan will illustrate your business goals and your strategy for reaching them. Your Pizza Shop Business Plan should be updated as your company grows and changes.

What Are the Sources of Funding for Pizzerias?

Pizza Shop businesses are usually funded through small business loans, personal savings, credit card financing and/or angel investors.

PIZZA SHOP BUSINESS PLAN OUTLINE

• Pizza Shop Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Pizza Shop Business Plan Summary

Other Helpful Business Plan Articles & Templates

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning Services
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB-1 Business Plan
• EB-2 NIW Business Plan
• EB-5 Business Plan
• Innovator Founder Visa Business Plan
• Start-Up Visa Business Plan
• Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Plan
• Landlord business plan
• Nonprofit Start-Up Business Plan
• USDA Business Plan
• Cannabis business plan
• Ecommerce business plan
• Online boutique business plan
• Mobile application business plan
• Daycare business plan
• Restaurant business plan
• Food delivery business plan
• Real estate business plan
• Business Continuity Plan
• Pitch Deck Consulting Services
• Financial Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Examples

Pizzeria Business Plan Sample

OCT.04, 2013

Introduction

Everyone loves pizza, but as with any business plans for pizzeria , passion alone will not make it a success. Starting a restaurant business is a high cost proposition, so the pizzeria business plan will need an in-depth financial section. The financial plan includes detailed information on the projected revenues and expenses, hourly labor costs, start-up capital expenses, equipment investments, and much more. A detailed personnel plan is required because a staff shortage can quickly hurt a pizzeria’s ability to provide quality and timely customer service. Many restaurants do fail, unfortunately, so banks and private investors will carefully analyze sales projections and break-even analysis in relationship to the targeted market and competition. As experienced investors, they can spot overly ambitious projections, so ensure your financial statements are well researched and realistic.

Executive Summary

Your executive summary is a broad overview of the business plan for a pizzeria  and should give the reader just enough information to make them want to read more.

For this reason, it is normally written last, using one or two lines from each of the other sections of the business plan for a pizzeria .

It’s important to grab the reader’s attention, so show your passion for the business plans for pizzeria and the market sector knowledge you have that will make it a success.

Company Overview and Description

Setting up your company correctly from the very beginning will pay dividends in the long run. This section is often the shortest in your business plan for a pizzeria , but very important.

Provide a brief summary of the whole company, and a short history for an existing company or the reason for forming the company if new business plans  for pizzeria .

Explain the type of business structure, such as a partnership or limited company, and who owns the company. Your pizza place business plan should also describe the physical location of your business plans for pizzeria and whether the premises are rented or bought.

The services section of your pizza parlor business plan should describe what you are offering your customers. Will the business plans for pizzeria be a restaurant only, takeout only or a combination of the two? Will you offer food delivery services ? Do you intend to expand the range of services in the future? Perhaps an online ordering system will make you stand out from the competitors?

Market Analysis

Knowing the local market is essential to your success and a business plan for a pizzeria  establishment must include detailed information on this.

What is your local competition and how will your business plans for pizzeria stand out from the crowd? Will your business have a unique selling point missed by the others?

Is the business plans for pizzeria restaurants in your area growing or shrinking? What is driving the market and how can you make sure your business thrives against the competition?

This section of your pizza takeaway business plan should describe the management structure within the company and give more information on the people holding important roles.

Describe who is in charge of marketing, sales, administration and other areas that require management. For the critical roles, give details of the persons experience in the business plans for pizzeria area, their qualifications and why they are suitable for the job. A copy of their CV can also be included along with details of their remuneration package.

This may seem excessive, but if your business plan for a pizzeria is being written to interest investors then a qualified management team is essential to your success.

Provide an organizational chart, showing top management right down to the staff making and selling the pizza.

Marketing plan

Information in this section should cover the 4 Ps of marketing: product, price, place and promotion. The 4 Ps cover what you are selling, the pricing structure, where you will sell your products from and how you contact your target market.

A business plan for a pizzeria will need to cover each of these aspects in detail to convince the reader that you know your target market and have a solid plan to make sure your customers find your business plans for pizzeria .

Financial plan

If you need investors to provide start-up funding, then your pizzeria business plan must include key accounting reports showing the business viability.

The income statement or P&L gives an overview of your company’s income and expenses, showing the net income. For a new business plans for pizzeria , an estimation will need to be generated for the coming year.

The balance sheet is a snapshot of the financial position at a specific time and shows what you own, what is owed to you and what you owe to others.

Last, the cash flow statement covers a specific time period, such as a quarter, and your income and expenses during that period.

Taken together, the reports should persuade your investors that the company will make a profit.

Pizzeria Franchise Business Plan

Do you want to start a business that can take care of your passion for food as well? Well, if you are a baking enthusiast and possess a desire to build wealth and empire, launching pizzeria franchise can be the best startup choice for you.

Established in 1960, Pizzeria has been earning fame for its Italian foods, brick oven pizzas, and fresh, diced toppings. The restaurant holds millions of the market share and enjoys a good reputation among consumers from all walks of life. At present, pizzeria franchises are running in a few U.S. states. So, it has immense opportunities to explore in other parts of the U.S.

To enter this venture, first thing that you need to do is making a pizzeria franchise business plan. Like all other food franchise business plans, it should describe the executive and company summary, menu, operational plan to link with stakeholders, personnel plan, marketing plan and a detailed financial plan.

To assist you in making a business plan, this pizzeria franchise business plan sample will shed light on all these components by providing segments from original business plan for Pizzeria franchise startup in Atlanta.

This sample business plan pizzeria franchise will specifically outline the segments that were developed by professional business consultants. And that helped the franchise generate $30k per month in profits by the end of just first year of the launch.

In case you want to have an even deeper insight, you may visit restaurant franchise business plan sample for straw hat pizza franchise or dominos pizza franchise.

How to order writing business plan for a pizzeria

OGS Capital consultants are experts in the development of a variety of business plans for restaurant start-ups and expansions. If you are ready to prepare a business plan for a pizzeria  restaurant , simply complete the online contact form to get the process started.

Frequently asked questions of pizzeria

• Are business plans for pizzeria for a start-up, franchise or expansion of existing business?
• Does the pizzeria follow a dine-in, takeout, or delivery model or any combination of the three types of services?
• How will the pizzeria brand itself to differentiate the business plans for pizzeria from the competition, i.e. upscale, local and friendly, family-oriented, healthy or organic ingredients, etc?
• Who are the direct competitors? Are grocery stores indirect competitors?
• What are the menu options and pricing? Will more than pizza be offered?
• What suppliers will provide recipe ingredients and restaurant supplies‘? How will rising commodity prices be managed and controlled over the long-term?
• Where will the pizzeria be located, and will the space be leased or the building purchased? ls there a floorpan?
• Does the local market analysis show projected population growth providing the business new opportunities for future growth?
• Does your pizza shop business plan should clearly indicate how much money is needed for start-up and pre-opening costs?
• ls the specific target market segment identified, and what are the demographics of those who will be likely customers‘?
• How much money will be invested in equipment, including ovens, stoves, drink machines, dining area furniture, etc.?
• How will the pizzeria be marketed and advertised, and what promotions are planned to attract customers, i.e. special events, meal coupons and discounts, rotating menu, frequent buyer cards, etc?

Download example pizzeria business plan pdf

Professional writers OGS capital specialized also on theme such as business plan for a seafood restaurant , starting coffee roasting business , start a barbecue business , restaurant business plan , Indian restaurant business plan , food business plan and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Add comment

E-mail is already registered on the site. Please use the Login form or enter another .

You entered an incorrect username or password

Comments (0)

mentioned in the press:

Search the site:

OGScapital website is not supported for your current browser. Please use:

Pizza Restaurant Business Plan Sample

This pizza restaurant business plan sample is focused on the flourishing growth of San Diego, California .  Pizza is one of the world’s most popular foods and California is the best selling state for pizzas.  Aside from being in demand to the younger generation, start-up costs are relatively low, and there is a large potential customer base for this industry.   Our pizza restaurant business plan writers created this sample.

Executive Summary

“Pizza Corner Inc.” (herein also referred to as “Pizza Corner” or “The company”) was incorporated on January 22nd, 2022 by the owner of Pizza Corner Inc, James Willliams. Pizza Corner currently operates as a take-out restaurant that sells fresh pizza with a substantial existing customer base and proven business model. 

As of July 17, Mr. Williams took over operations of Blaze Pizza and is preparing to relaunch as ‘Pizza Corner’, taking the business into a stage of growth and expansion with kitchen upgrades, leasehold improvement, and a revamping of menu offerings and brand marketing. 

Pizza Corner is seeking a $150,000 loan through the Small Business Administration for equipment purchases and leasehold improvements for the newly acquired business location. The company will use these funds to fund the purchase of necessary equipment to produce high-quality fried chicken and pizza and execute on leasehold improvements such as commercial kitchen upgrades and retrofits. 

With over 12 years of experience in the retail and restaurant industry, Mr. Williams is qualified and capable of leading this new business venture to success. He has past experience opening, owning and operating a successful restaurant in Kansas, as well as experience working his way up from a Sales Associate to Store Manager at 7-11. Mr. Williams is now pursuing his own goal of running a successful restaurant that serves high-quality, delicious food for youth, families, sports groups and professionals.

Mr. Williams has a goal to open multiple restaurant locations in attractive markets, using Pizza Corner as a brand name that is well known across Downtown San Diego. Williams’ goal is to use this flagship location to develop a strong reputation for top quality offerings of pizza, fried chicken and pizza, strong customer service, and a dedicated team of culinary professionals. 

Business Overview

Pizza Corner is a take-out pizza, chicken pizza, and fried chicken restaurant located in Downtown San Diego. The company was newly acquired by Mr. Williams, with a plan to update the existing pizza menu options and add unique chicken pizza and deep fried chicken options that come from a specialized in-house recipe. Pizza Corner will operate as a full service take-out restaurant that has a variety of options including combos, promotional and event bundles (such as sports events), and a la carte menu options. The restaurant will be open seven days a week till 10 or 11 pm serving dinner and late night crowds. 

Mission Statement

Our mission is to provide high quality, delicious pizza, fried chicken, and pizza to our community with superior customer service and unique menu offerings; attracting customers across all demographics, including youth, families, sports teams, and working professionals. 

Vision Statement 

Our vision is to open multiple Pizza Corner locations in key markets across Downtown San Diego  and become a top choice for pizza, fried chicken and pizza. 

Core Values

• Serve customers with unique menu offerings that are distinct from competitors 
• Become known as a top choice destination for pizza and pizza in the San Diego neighbourhood
• Achieve and maintain a profitable business 
• Attract a variety of customer types including youth, after school diners, sports teams, families, adults, and working professionals 
• Open multiple locations, with a goal of three locations by 2025
• Invest in our team and hire high quality culinary staff 

Since incorporating in July 2021, the company has achieved the following milestones: 

• Achieved a 100% buy out of previous owners, establishing James Williams as the sole owner and operator
• Acquired a business license in Downtown San Diego
• Secured a restaurant space to run the daily restaurant operations
• Created and launched a website that displays current up to date information and menu items
• Developed unique recipes for fried chicken and pizza 
• Achieved a current product profit margin of 60-65%

Goals and Objectives

• Successfully acquire $150,000 in financing from the Small Business Administration
• Upgrade the current kitchen to a full commercial grade kitchen with deep fryers and pizza ovens
• Acquire a company-owned delivery truck
• Grow the existing customer base at an increasing rate quarter over quarter
• Expand the menu to include new pizza offerings, chicken pizza, and fried chicken
• Establish the restaurant as a top choice for professionals and families living within 10km of the restaurant
• Attract all demographics including youth, professionals, sports teams, and families
• Successfully open two more profitable locations by 2025
• Hire Pizza Makers and kitchen staff, Line Cooks, a Delivery Driver and a Store Manager within the next three years

Market Analysis

Pizza Corner operates in the fast food restaurant industry. Relevant trends include fast food industry trends as well the population growth in Downtown San Diego. The following section will outline the government regulations that apply to operating a fast food establishment, market trends, and key competitors that are relevant to the company. 

Government Regulations

In order to operate a food establishment in California, it is required that owners and operators acquire a Health Operating Permit issued by the regional health authority. In order to obtain this permit, operators need to submit floor plans, food safety plans, sanitization plans, proof of FOODSAFE Level I Certification of all relevant employed staff, a copy of the menu, and additional information required by Environment Health Officers. Restaurants are subject to health inspection visits at any time to ensure the appropriate standards are being withheld throughout business operations. Additional permits that may be required include Municipal Permits and Licenses for waste disposal, grease interceptors, sign permits, sidewalk patios, and site developments. 

Market Trends 

Fast Food Industry

As of 2021, the fast food restaurant industry in the USA was valued at $27.6B with an annual growth rate of 2.8% between 2021-2026. There are approximately 21,092 fast food restaurants in the USA, with 43.1% of restaurants being on-premises limited service, 27.5% being drive through limited service, and 23.5% being off-premises (takeout) limited service establishments. Key drivers include consumer spending, consumer confidence, per capita meat consumption, and access to fast food establishments within 15km of a consumer’s household.  As the US economy continues to grow and consumer spending continues to increase, it is expected that diners will spend more on luxuries such as eating out and/or ordering food for take out. Additionally, demand for fast food will increase as more restaurants cater to specific dietary preferences, such as sustainably sourced meat, vegetarian options, or unique flavor profiles and flavors. 

Population Growth in San Diego, CA

As of 2021, San Diego had an estimated population of 110,000 residents, with an average annual population growth rate of .48%. As of the 2016 census, the average median household was $92,300, with a median age of 45.3 years old. The majority of the San Diego population is married (55.94%), with 24.57% of the population being under the age of 15. This is favorable for Pizza Corner, as the company values offering convenient, delicious food to youth, families and working professionals on the go. San Diego CA has seen an increase in residential construction in the past few years, indicating that more residents will be moving into the area, increasing the brand’s reach and ability to convert local residents to loyal customers to Pizza Corner. 

Key Competitors

Papa John’s Pizza: is an American pizza chain with headquarters located in Atlanta Georgia. It has over 5,000 locations globally in 44 different countries around the world. In the USA, there are 146 Papa John’s Pizza locations, with five located within the LA/White Rock/San Diego border.  Papa John’s offers a variety of pizzas, papadias, sides, desserts and drinks. Customers have the option to customize all pizza types, add dipping sauces, and bundle items in a combo order. Sides include Jalapeno Poppers, Cheddar Knots, Breadsticks, Garlic Knots and Chicken Poppers. Deserts include cookies, brownies, and pull-aparts. Papa Johns also offers a number of ongoing specials where customers can use promotions to bundle products, including 2 for 1, free upgrades, and discounts. Finally, Papa Johns has a rewards program called ‘Papa Rewards’ where frequent purchasers can put points towards discounts on future purchases. 

Pizza 64: is an American pizza franchise chain with locations in LA, San Francisco, Sacramento, and San Jose . Pizza 64 has eleven locations in the Lower Mainland, with two located on the LA/San Diego border. Pizza 64 offers a number of pizzas, pastas, salads and sides, with a focus on innovative and unique pizza flavours. These include Passion of India, Butter Chicken, Mexican Taco, and the Canucks Special. In addition to pizzas, Pizza 64 offers pizza (Teriyaki, BBQ, Hot and Honey Garlic) and has a variety of combo options including pizzas, pizza, potato wedges and pop. Pizza 64 also has a franchise inquiry form listed on their website for interested parties to request information about franchise opportunities.  

Pepperoni Cafe: is a dine in and take-out pizza shop located in the Boundary Park Plaza in LA, CA. Pepperoni Cafe offers dine-in, delivery and pick up and is open from midday to 8 pm daily. In addition to pizzas, Pepperoni Cafe offers Subs, Wraps and Sides, as well as an extensive pizza menu. pizza flavors include Teriyaki, Hot, Buffalo, BBQ, Spicy Thai Peanut, Salt and Pepper and Hotiyaki. Additionally, Pepperoni Cafe has a variety of alternative menu options to cater to various dietary preferences including Gluten Free crusts and plant-based dairy. 

Products and Services

Pizza Corner will have an up-to-date menu with an assortment of freshly cooked pizza, pizza, chicken, breadsticks, and sides. The menu will change to reflect fresh, in season toppings, and include an assortment of specials, combos, and bundling promotions. 

Pricing Model

Garlic Toast and Bread Sticks

Competitive Advantage  

Pizza Corner’s competitive advantage is based on Mr. Williams’ longtime experience and expertise in running, managing and marketing fast food restaurant products. He has the experience and expertise to recognize trends in fast food restaurant dining and create menu items that attract and engage different demographics turning them into loyal customers. 

Pizza Corner has developed a unique selling point based on its menu of unique pizza flavors, expert deep-fried chicken, and a specialized wing menu. In addition to the existing customer base of pizza diners, the fried chicken and pizza menu items will attract new demographics and add to the existing customer base. In particular, Mr. Williams has conducted research that confirms that younger diners between the ages of 16-25 that are sports fans are highly likely to purchase pizza and pizza combos. Having a wide variety of menu items will attract new customers, bringing in new diners in the company’s current radius of 10km. With a rebrand and updating of menu items with exciting new offerings, the company will attract new and existing diners, subsequently turning them into longtime loyal customers. 

Key Success Factors

Pizza Corner key success factors are as follows:

• Increasing daily rate of products sold
• Decreasing the number of unsold products thrown out 
• Increasing rate of return customers
• Increasing rate of new customers
• Increasing daily customer volume 
• Number of positive reviews on google, facebook, and by word of mouth
• An increasing number of walk-ins quarter over quarter 
• High sales volume on promotional materials and bundling products 
• Positive profitability 
• High staff retention and satisfaction

Have Questions? Looking To Get Started?

• Your Name *
• Email Address *
• Phone Number

Sales and Marketing Plan

Pizza Corner will operate as a take-out restaurant offering pick up and delivery. The company will prioritize marketing and selling to customers that live within a 10km radius of the store, while also increasing brand awareness and recognition to support further expansion goals in the next three years. Mr. Williams has plans to implement a robust sales and marketing strategy to target new customers and generate awareness of the restaurant and its exciting menu items. 

Target Customer

The company has identified target customers to be residents that live within a 10km radius of the restaurant location. These customers are likely to choose Pizza Corner for multiple dining occasions, lowering the overall cost of customer acquisition and creating recurring revenue over time. Pizza Corner aims to attract diners aged between 5-65, including working professionals, families, individuals, students, sports teams and community associations. For chicken wing menu items, in particular, Mr. Williams has identified young diners (under the age of 25), sports fans, and sports teams to be the target demographic, as these three segments are shown to eat chicken pizza more than other segments. 

The restaurant is located in a plaza with a liquor store and Safeway. This is an advantageous position as the restaurant will be exposed to customers who are shopping at these stores and has the opportunity to convert these shoppers into customers. In order to attract and engage new audiences, the company will target these shoppers by advertising promotions and deals for passersby in order to bring them into the restaurant to place orders. 

Working Professionals

• Resides or works in LA / San Diego, CA
• All genders
• 20 – 55 Years of Age
• Medium Income Quintile ($40,000 – $85,000 / year)
• Hobbies / Interests: Seeing friends/family, investing, variety of hobbies
• Marital Status: Most commonly single
• Pain Points: Requires delicious, reasonably priced meals.
• Educational Level: High School – University Graduate
• Either High School or University Students
• 15 – 25 years of age
• Low Income Quintile ($0 – $35,000 / year)
• Hobbies / Interests: social media, movies, hanging out with friends
• Pain Points: Looking for low-reasonably priced meals that are provided quickly
• Educational Level: High School – College

Sports Teams

• Sports teams based in, or playing in LA or San Diego, CA
• 75% Male / 25% Female
• 15 – 35 years of age
• Hobbies / Interests: watching / playing sports, hiking, camping
• Marital Status: Single, Engaged, Married
• Pain Points: Looking for a restaurant that can accommodate 15 – 20 people
• Educational Level: High School – University 

Key Channels

Mr. Williams plans to use marketing to continuously engage existing customers in Pizza Corner offerings to foster repeat purchases and customer loyalty while also educating and engaging new demographics that have been defined as target customers. Pizza Corner will advertise using the following methods:

Organic Social Media Advertising: The company will use social media channels such as Facebook and Instagram to promote Pizza Corner, posting on a regular basis with menu upgrades, promotions, and discounts. In addition to regular posts, Mr. Williams will post on days where there are sporting or other events to promote the restaurant as a good addition to game day celebrations and post-match traditions.

Paid Online Advertising: Mr. Williams will leverage Google Ads to promote Sunshine Hill and Pizza Corner to target demographics in key areas. By using Google Ads, Mr. Williams will be able to strategically target customers located within 10km of the restaurant locations who search keywords such as ‘pizza’ ‘chicken pizza’ ‘take out’ or ‘restaurants near me’ to generate awareness and consideration for the restaurant. The goal of this strategy is to convince new customers to try the restaurant, drawing them to the website to make an online order for delivery or pick up.

Third Party Delivery Services: The company will leverage third party delivery services such as DoorDash, UberEats and Skip The Dishes to advertise the restaurant to customers. As many customers now use these apps exclusively to find take-out dining options, this will allow Pizza Corner to promote their products to customers that are actively searching for a dining option. Additionally, using a third party delivery service enables  the company to leverage outside delivery driver networks without having to invest in their own vehicle or delivery driver staff. 

Grand Opening Event: Mr. Williams plans to launch a grand opening event once the full rebrand is complete and Pizza Corner is ready to launch. This event seeks to invite target customers and community members to try pizza and receive a discount or promotional combo. This will help the company jumpstart awareness generation, and support word of mouth marketing in the local Downtown San Diego community.  

Key Performance Indicators

Pizza Corner will monitor progress by referring to the following key performance indicators (KPI’s) at quarterly management and daily shift meetings:

• Profitability ratios
• Number of repeat customers 
• Number of new customers
• Sales volume (Month-to-date, Year-to-date)
• Positive reviews and five-star feedback 
• Product turnover rate 
• Staff turnover rate
• Revenue per customer 
• Time to be served 
• Number of complaints 

SWOT Analysis

Operational Plan

Pizza Corner is a take-out restaurant in Downtown San Diego. The following section will outline the operational plan and processes for business operations, capital funds deployment, as well as the relevant risks associated with the fast food restaurant industry. 

Operational Process

The company will have operating hours of Monday through Thursday from 3pm-10pm, Friday and Saturday from 11am-11pm, and Sunday 11am-10pm. The restaurant will accept orders online, over the phone, by walk-in and from third party delivery services such as DoorDash and UberEats. Pizza, fried chicken and pizza will be delivered to customers via delivery, or by pick up. 

Equipment & Inventory

The company will use the funds to upgrade the existing kitchen to a full commercial kitchen including a number of deep fryers and pizza ovens. 

The Pizza Corner San Diego location is situated at 1655 N Harbor Dr San Diego, CA 92101

Risk Analysis

Lack of ability to differentiate from competitors: Due to the high number of pizza and wing fast-food restaurants in the Lower Mainland, there is a high amount of competition in this sector. This is a risk as it may force Pizza Corner to heavily compete on price, resulting in increasingly aggressive discounting strategies and eroding profit margins over time. The company can mitigate this challenge by consistently updating the menu with new and exciting items, and offering a unique number of pizza and pizza combos, promotions and bundling discounts. Mr. Williams has developed unique recipes for his menu items that will provide a unique selling point, allowing him to differentiate his restaurant from competitors.

Growing concern over the health risks of fast food: Recent consumer trends have seen increased focus and concern over the health and nutritional benefits of food. This is a risk to Blaze Pizza, as the company falls into the fast-food category which typically is a high calorie, high fat dining choice. However, Pizza Corner has developed a strong value proposition and positioning in the market to attract customers that are looking for an experience, versus eating purely for nutritional benefits. These experiences may be gathering with friends and family, watching a sporting event, or celebrating after a sports game. As such, the health profiles are not a main focus or selling point for the company and will not impact sales to a significant extent. 

Supply chain shock and climate change: Since the company relies heavily on access to fresh produce and meat products, it is susceptible to various supply chain disruptions such as climate change, extreme weather events, and emergency events such as pandemics. However, by developing long term relationships and solid partnerships with a variety of food distributors and suppliers, the company will be able to ensure diversification. This means that if one supplier is unable to deliver products, Pizza Corner will still be able to source necessary ingredients to continue business as usual. 

Management Team

James Williams 

Owner and Operator

Mr. Williams has twelve years of experience in the retail and restaurant industry both in the US and internationally. His experience includes working at a Kentucky Fried Chicken (KFC) at Taylor, a busy central location in Louisville, KY and opening and operating his own restaurant in Indonesia. Upon moving to California, Mr. Williams  worked at 7-11 from 2017-2021, working his way up from Associate to Store Manager. During his management tenure with 7-11, Mr. Williams won the Brand Excellence Award for consistently surpassing sales targets. As of 2021, Mr. Williams quit his job at 7-11 to pursue his dream of running his own successful restaurant chain. 

In addition to his professional experience, Mr. Williams holds a Bachelor’s Degree in Business Studies from University of Louisville. His educational and professional background has given him the skills, experience and knowledge necessary to bring this new venture to success. He is committed to growing Pizza Corner to become a successful and profitable restaurant chain with several locations in key areas throughout Downtown San Diego. 

Recruitment Plan

Mr. Williams will recruit via traditional recruitment techniques such as Indeed, Glassdoor, and Workopolis. Additionally, Mr. Williams will leverage his industry connections to attract and retain top talent in the restaurant industry. Within the next three years the company will recruit the following staff members:

Pizza Maker / Kitchen Staff

Responsibilities Include:

• Preparing pizza dough, sauces, and various toppings, such as tomatoes, peppers, mushrooms, onions, and meats.
• Preparing high-quality pizzas according to company recipes.
• Cleaning workstations before pizza preparation.
• Ensuring that all utensils and cooking equipment are sterilized before each use.
• Packaging pizzas accordingly.
• Managing all food order slips and ensuring that customers’ orders are completed in a timely manner.
• Disposing of expired or spoiled ingredients at the end of each shift.

Chicken Line Cook  

Responsibilities Include:  

• Prepare chicken following specific methods and recipes 
• Maintain sanitation, health, and safety standards in work areas. 
• Clean food preparation areas, cooking surfaces, and utensils.
• Operate large-volume cooking equipment such as grills, deep-fat fryers, or griddles.
• Verify that prepared food meets requirements for quality and quantity.
• Have the ability to work on several different orders simultaneously.
• Clean, stock, and restock workstations and display cases 

Delivery Driver

Responsibilities Include: 

• Drive delivery vehicle
• Load and unload products to be delivered
• Inspect the vehicle regularly
• Plan delivery routes in order to minimize delivery times
• Deliver items by the required delivery date and time
• Add fuel and inspect the delivery vehicle regularly 
• Collect payment from customers and provide proof of delivery

Store Manager

• Keep track of inventory and place orders with suppliers
• Create staffing schedules 
• Monitor the restaurant’s sales and P&L statements
• Hire and train staff
• Ensure health and safety protocols are met at all times
• Have strong organizational and people management skills

Financial Plan

We have developed custom financial projections for this pizza restaurant business plan.

Pro Forma Income Statement

Pro Forma Cash Flow Statement

Pro Forma Balance Sheet

Let's Get Started!

How can we help you.

Get in touch with us or visit our office

Item added to your cart

How to write a business plan for your pizza restaurant.

Starting a pizza restaurant is a great idea because it is a popular and profitable food industry, and it has low start-up costs compared to other businesses.

But, first thing first, you need to write a business plan.

A business plan is essential for any new project, especially a pizza restaurant. It allows you to assess the feasibility of your venture, identify potential risks and develop strategies to mitigate them. It also provides a roadmap to follow, helping to ensure the success of your project.

In short, a good business plan will help ensure the profitability of your pizza restaurant .

What information should you put into the business plan of a pizza restaurant? What components should be part of the structure? Which financials metrics should be part of it? How can I make the process of writing a business plan more streamlined?

Exciting news! The forthcoming article holds all the answers to these questions!

One last thing: it's your decision whether to start your business plan from scratch.

You can download our detailed business plan for a pizza restaurant and tailor it to suit your project.

Crafting a business plan for a pizza restaurant

Will a business plan be beneficial for your pizza restaurant.

Yes, you should create a business plan to ensure that your pizza restaurant is successful.

Drafting a viable business plan will help to:

• learn about the pizza restaurant market
• familiarize yourself with the industry's evolving landscape
• recognize what makes a pizza restaurant solid and successful
• understand the pizza flavors, toppings, and dining experiences desired by customers
• create a solid value proposition for your pizzeria
• review competitor customer satisfaction
• identify solid competitive advantages for your pizza restaurant
• find a business model that guarantees a return on investment
• execute a well-structured and strategic action plan
• evaluate risks associated with operating a pizza restaurant, including food safety, delivery logistics, and competition in the market

Our team has drafted a business plan for a pizza restaurant that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for a pizza restaurant?

In a business plan, you'll find an assortment of facts, figures, and indicators. It should be arranged in a way that makes it simple to read and comprehend.

When we designed our business plan for a pizza restaurant , we ensured it was organized correctly.

This document is comprised of 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The opening section is referred to as "Market Opportunity."

In this section, you will find valuable data and insights about the pizza restaurant industry, helping you understand the market and consumer preferences.

We continuously update all the data there.

2. Project Presentation

In the "Project" section, you can outline your pizza restaurant, describing the variety of pizza flavors and styles you offer, handmade dough and fresh ingredients, cozy dining atmosphere, delivery options, and the unique value proposition that serves mouth-watering and authentic pizzas for customers to enjoy.

At the end of this section, provide a brief introduction about yourself and your passion for pizza.

Explain your expertise in pizza-making, your commitment to using quality ingredients, and how you plan to create a welcoming and delicious pizza restaurant experience for guests. Highlight your variety of pizza flavors, your homemade dough and sauce recipes, and your dedication to providing exceptional customer service that ensures every visit to your restaurant is a memorable and satisfying pizza journey.

You'll see that we've provided you with written content in our business plan. Adjust it to fit your concept precisely.

3. Market Research

Then, there is the "Market Research" section.

In this section, you will find a detailed market segmentation analysis for your pizza restaurant.

It includes a presentation of other pizza restaurants in the area that will be competing with you. Your restaurant's unique pizza creations and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

In the "Strategy" section, a detailed 3-year action plan is provided, which highlights all the crucial steps and initiatives to transform your pizza restaurant into a highly profitable venture.

Additionally, this section has a marketing strategy, a plan to handle risks, and a completed Business Model Canvas.

5. Finances

Ultimately, the "Finances" section presents a comprehensive view of the financials and projections for your project.

How to elaborate the Executive Summary for a pizza restaurant?

The Executive Summary acts as a snapshot of the business plan of your pizza restaurant.

Limit it to 2 pages, highlighting only the crucial information.

The goal of this document is to make the reader want to read your business plan.

In the Executive Summary of your pizza restaurant, provide responses to the following: what type of pizza does your restaurant offer? who is your target audience? are there other pizza restaurants in the area? what makes your restaurant special? how much funding do you require?

How to do the market analysis for a pizza restaurant?

Conducting a market study for your pizza restaurant enables you to grasp external factors like customer preferences for pizza varieties, competition within the restaurant industry, and emerging trends in pizza dining experiences.

By conducting an extensive market study, a pizza restaurant can understand customer tastes, offer a variety of delicious pizza options, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer base, increased sales, and a prominent presence in the local dining scene.

You'll discover the following in the "Market Research" section of our business plan for a pizza restaurant :

• fresh and updated data and statistics about pizza restaurants, including pizza consumption trends, popular pizza toppings, and the growth of pizza delivery services
• a compilation of potential market segments for a pizza restaurant
• the competitive analysis
• the possible competitive advantages for a pizza restaurant

The key points of the business plan for a pizza restaurant

What's the business model of a pizza restaurant, business model of a pizza restaurant.

A pizza restaurant's business model centers around preparing and serving a variety of pizzas, sides, and beverages to customers. The restaurant may offer dine-in, takeout, and delivery services.

Revenue is generated primarily through food sales, with potential additional revenue from catering, online ordering, and partnerships.

The business model emphasizes using quality ingredients, offering diverse menu options, providing efficient service, creating a welcoming ambiance, and building a loyal customer base through consistent food quality and customer satisfaction.

Business model ≠ Business plan

It's important to understand the distinction between "business plan" and "business model."

A business model is like a structure that explains how a company makes money and provides value.

In a business plan, you employ the Business Model Canvas as a practical tool to outline the key aspects of your business model.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a pizza restaurant .

How do you identify the market segments of a pizza restaurant?

Market segmentation for your pizza restaurant involves dividing your potential customers into different groups based on their dining preferences, pizza varieties, and demographics.

These categories may include factors such as dine-in customers, takeout and delivery customers, gourmet pizza lovers, or customers seeking specific pizza styles or toppings (e.g., Neapolitan, deep-dish, vegetarian).

By segmenting your market, you can offer a range of pizza options and dining experiences that cater to each segment's specific requirements. For example, you might provide a comfortable and inviting dine-in experience for customers looking to enjoy their pizza in a restaurant setting, offer efficient takeout and delivery services for customers seeking the convenience of enjoying pizza at home or on the go, specialize in gourmet pizza varieties and unique flavor combinations for pizza connoisseurs, or focus on offering specific pizza styles or dietary options such as Neapolitan-style pizza, deep-dish pizza, or a variety of vegetarian or vegan pizza choices.

Market segmentation allows you to effectively target your marketing efforts, create enticing menu offerings, and provide a satisfying and memorable pizza dining experience that meets the unique needs and preferences of each customer segment.

In the business plan for a pizza restaurant , you will find a detailed market segmentation that gives you insights into your potential customers.

How to conduct a competitor analysis for a pizza restaurant?

Without surprise, you won't be the only pizza restaurant in your city. There will be other establishments offering a variety of delicious pizzas and Italian-inspired dishes.

Make sure to include a thorough competitor analysis in your business plan, which involves assessing their strengths, weaknesses, and key attributes.

Be mindful of their weaknesses (such as inconsistent pizza quality, long delivery times, or poor customer service).

Why is it important to address these concerns? Because these weaknesses can impact the dining experience at pizza restaurants.

By focusing on these areas, you can offer delicious and flavorful pizza varieties, provide a welcoming and vibrant restaurant ambiance, and deliver prompt and friendly service, establishing your pizza restaurant as a preferred choice for pizza lovers and a go-to destination for satisfying cravings.

It's what we call competitive advantages—strengthening them helps your business stand out from the rest.

Here are some examples of competitive advantages for a pizza parlor: delicious and authentic pizza flavors, quick and efficient delivery, family-friendly atmosphere.

How to draft a SWOT analysis for a pizza parlor?

A SWOT analysis can help identify potential strengths, weaknesses, opportunities, and threats that may affect the success of a pizza restaurant.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a pizza restaurant

The strengths for a pizza restaurant

S stands for Strengths in SWOT, representing the project's internal factors that contribute to its success.

For a pizza restaurant, possible strengths could include fast delivery times, high-quality ingredients, a wide variety of menu options, and friendly customer service.

The weaknesses for a pizza restaurant

The "W" symbolizes Weaknesses, highlighting the specific areas or aspects of the project that need attention.

For a pizza restaurant, potential weaknesses could include limited menu options, lack of delivery options, limited seating, and lack of marketing.

The opportunities for a pizza restaurant

The "O" in SWOT represents Opportunities, indicating the potential openings or advantageous circumstances for the project.

In the case of a pizza restaurant, potential opportunities could include offering delivery, catering, a loyalty program, and a mobile app.

The threats for a pizza restaurant

The letter "T" in SWOT signifies Threats, highlighting the potential obstacles or negative factors that the project needs to navigate.

How to develop a marketing plan for a pizza parlor?

The marketing strategy refers to the set of tactics and activities used by businesses to reach their target audience and achieve their marketing goals.

A pizza parlor can attract pizza lovers by implementing a well-crafted marketing strategy that highlights the parlor's delicious pizza varieties, fresh ingredients, and quick and reliable delivery or dine-in options.

Pizza lovers won't dine at your pizza restaurant without effective marketing; emphasizing the mouthwatering pizzas, fresh ingredients, and cozy dining atmosphere is crucial.

Have you considered implementing creative marketing initiatives for your pizza parlor? Organize pizza-making contests or pizza delivery challenges, running targeted advertising campaigns during popular pizza nights or events, and utilizing social media platforms to showcase your delicious pizza creations.

Don't be too hard on yourself if you're struggling with ideas for your project's marketing strategy – it's a process.

How to build financial projections for a pizza parlor?

A successful business plan must include detailed financial information, such as income and expense projections, cash flow statements, and a break-even analysis.

In the process of developing your business plan, you'll need to determine the expected revenue for your pizza restaurant.

When presenting your business plan to potential investors, it's essential to provide revenue projections that are credible and logical, supported by solid assumptions.

Our financial plan for a pizza restaurant is user-friendly, providing automated validations that allow you to rectify any assumptions swiftly. This guarantees the creation of credible projections with ease and assurance.

No doubt, you'll have to establish an initial budget for launching your pizza restaurant. Pay attention to every expense and don't leave any out (our financial plan includes a complete list for your convenience).

The break-even analysis is central in the financial plan as it will tell you whether your pizza restaurant will generate profits or not.

• Choosing a selection results in a full page refresh.
• Opens in a new window.

Business plan template for a pizzeria

Download this pizzeria business plan template in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our business plan template for a pizzeria

Not accustomed to writing business plans? Our pizzeria business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a pizzeria in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

Template only available to paying subscribers of our online business planning software . Get a 7-day trial for free.

Edit the pizzeria business plan template online, or download it

Available in pdf.

Just after a little inspiration? Download the business plan template in PDF to print and have a read over it.

Download in Word format

Want to edit your plan on Word? Simply export the pizzeria business plan template to MS Word (.dox) format.

Tailor it to your own project

Adapt this template to your personal project by changing the written part or the financial forecast in our online business plan software .

Pizzeria business plan template content

This template includes a complete business plan, with a financial forecast and the following sections:

• Executive summary: The executive summary gives the reader a clear and concise overview of your business idea
• Company: This section lays out the structure of your business, including its location, management team and legal form
• Products and services: Here, you'll give an overview of the services or products offered by the company
• Market analysis: The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry and local market (customer profile, hot trends, regulation, competition, etc.)
• Strategy: This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
• Operations: This step lays out the company's operational organisation, including the recruitment plan
• Financial plan: The financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statements).
• Appendices: This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Template only available to paying subscribers of our online software. Get a 7-day trial for free

Pizzeria business plan template extract

Executive summary.

Napolina Pizz' will be a pizzeria providing take-away and home delivery in the centre of Caen.

The company will offer a range of pizzas baked over a wood fire, non-alcoholic drinks and desserts. The pizzas will be prepared solely on-site, whilst drinks and desserts will be purchased from specialized wholesalers.

Napolina Pizz' will operate commercial premises located at 4 rue du Gaillon in Caen 14,000. The premises are ideally located in the city centre, close to the university and a residential area.

The legal structure chosen is that of a limited company (SAS). The company will be managed by the two partners, Mr. Jean H (50% of the shares) and Mr. Olivier T (50% of the shares)

French market

With 809 million pizzas consumed in 2014, France is the second-largest pizza market behind the United States and ahead of Italy.

The French market is estimated at 5.35 billion euros in 2014 (an increase of 1.4% from 2013), distributed among more than 20,432 points of sale (a 0.8% increase from 2013).

The French consume an average of 10 kg of pizza per person per year. Pizza is a popular dish consumed by all age groups and socio-professional categories.

One major trend in the market is the increase in the market share of supermarkets, however, commercial catering remains the number one distribution channel with 48% market share.

The second major trend on the market is the increase in the range of products on offer, with, for example, the use of premium ingredients such as fresh tomatoes or AOC cheeses.

Local market

In 2012, the city of Caen had 111,342 inhabitants, and the urban area of Caen la Mer had 242,182, which will allow Napolina Pizz' to benefit from a large pool of potential customers nearby.

One of the particularities of the city is the size of its student population. The University of Caen alone has 28,000 students, in addition to those from nearby specialized schools (EM Normandie, ESITC, etc.).

Target Market

We have identified three segments of potential customers for which we have designed a targeted offering:

• people living close to the premises: take-away sales in the evenings and weekends
• people living less than 20 minutes away by moped: sale with delivery in the evenings and weekends
• students from the university campus located near the premises: take-out sale at lunchtime

Competition

Caen has an established catering offer. This is concentrated in the city centre around the shopping district, the Vaugueux district and the port, but also on the outskirts around the most outlying shopping centres and university campuses.

We believe that competition with other food service establishments located near our premises will be moderate insofar as they are positioned in other types of cuisine (sandwich shops, brasseries) or at higher price levels (pizzerias in the form of traditional restaurants).

On the other hand, we expect a very high level of competition with other pizzerias specialising in take-away, including Dominos, Pizza Hut, and La Boîte à Pizza. Nevertheless, we believe that the market is large enough to allow us to develop a profitable business.

Financial Highlights

We believe we can achieve an annual turnover of 180 643 € which is in line with the average turnover of independent pizza takeaways (75,000€).

We expect the company to be profitable in its first year of operation, based on the current plan, EBITDA should represent3,29 %of sales. In year 2, we expect to achieve an EBITDA of 5 989€ (or 3,32 % of sales) and5 989€ (or 3,32 % of sales) in year 3.

The business should be sufficiently capitalized to allow us to meet our loan repayments while maintaining sufficient cash on our balance sheet to meet any unforeseen events.

The objective of this business plan is to obtain bank financing of €10,000 to finance part of the equipment and inventory purchases necessary for the opening of the pizzeria.

Template only available to paying subscribers of our online software. Get a 7-day trial for free.

Other business plan templates and resources to discover

Restaurant business plan template

Get inspiration from our restaurant business plan template.

Tea room business plan template

Discover our tea room business plan template.

Creperie business plan template

Check our creperie business plan template out.

Bakery pastry shop business plan template

Open your own bakery pastry shop by having a look at our business plan template.

Guides to start a pizzeria

If you would like to start a pizzeria, have a look at our guides.

How to do a business plan for a pizzeria

Follow our advice to do a business plan for a pizzeria.

Financial forecast for a pizzeria

Want to do a financial forecast for a pizzeria ?Check out our article to find out what to do.

How to open a pizzeria?

Not 100% sure on how to proceed? Read our guide to open a pizzeria.

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Pizza Delivery Business Plan

Start your own pizza delivery business plan

Tsunami Pizza

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

The westside of South Gate has experienced explosive growth the past three years. Over 3,000 new residents live in the westside area. Area businesses are slowly catching up with this new opportunity. Tsunami Pizza is opening a new pizza delivery service that will focus on the westside area.

Currently, the area’s closest pizza restaurant takes up to 45 minutes to deliver a pizza. Tsunami will cut the delivery time to no more than 20 minutes. 

Tsunami will offer a better pizza, at a lower price, and will deliver it hot to the customer’s door faster than the closest competitor.

1.1 Objectives

• Capture the majority of the pizza delivery business in the westside area.
• Offer our customers a superior product, at a low price, and provide customer service that is second to none.

1.2 Mission

Tsunami Pizza’s mission is to offer residents of the westside the best pizza delivery service in the city.

1.3 Keys to Success

• A superior product that will promote customer loyalty.
• A business location that will assure that the pizza will be delivered quickly.
• Delivery people that have great customer skills.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Tsunami Pizza is a new pizza delivery service started in the city’s westside area. John Lindsay, owner of Tsunami Pizza, has seven years experience in the restaurant industry. His focus is to satisfy the customer’s demand for a quality pizza that is delivered quickly with a smile.  Tsunami Pizza will serve a seven mile area with over 25,000 residents. Overhead will be kept low so that Tsunami Pizza’s prices will beat the competition. Delivery people will use their own vehicles so the business will not have to purchase delivery vehicles.

2.1 Start-up Summary

The start-up cost of Tsunami Pizza will consist primarily of kitchen equipment. John Lindsay will invest $50,000.

2.1.1 Company Ownership

Tsunami Pizza is owned by John Lindsay.

2.2 Company Locations and Facilities

Tsunami Pizza will be located at the corner of 11th and Tyler.  These two streets are the area’s busiest and provide easy access to our service area.

Tsunami Pizza will offer a wide variety of New York style pizzas, as well as sodas and fruit juices.

Market Analysis Summary how to do a market analysis for your business plan.">

The westside is a growing middle-class area with 25,000 residents.  A majority of these residents are families of four or more.  The average income for the area is $38,000.   The boom in the area is primarily in response to new employment opportunities in the city’s Westside Industrial Park.  Businesses that traditionally do well with this population have demonstrated the potential for Tsunami Pizza.  A neighbor of Tsunami Pizza, Magic Videos, has been in operation in the area for a little over a year.  Magic Videos is the closest video store serving the westside area. Their sales have grown by 40% due to its location and the absence of direct competition in the westside.

With continued growth in the area, opportunities to serve the westside residents will increase.   The company will sell predominantly to individuals, but it will also accept some catering jobs to individual parties and company functions in the westside.

Strategy and Implementation Summary

Tsunami Pizza will use advertising to promote the business.  We will use the local westside flyer to advertise.  In addition, we will hire people to hold signs at the corner of 11th and Tyler. We will also use door handle flyer promotion throughout the westside neighborhoods.

Our most important promotion will done in conjunction with Magic Video.  We will offer a two for price of one video coupon with each purchase at Tsunami Pizza that can be used at Magic Video.  Magic Video will offer its customers a $2 off coupon that can be used at Tsunami Pizza.

5.1 Competitive Edge

  Tsunami Pizza’s competitive edge is:

• Location:  Tsunami Pizza is located in the heart of the westside area on the corners of 11th and Tyler.  These two streets are the area’s busiest. The closest pizza restaurant to the westside area is a fifteen minute drive. Tsunami Pizza can deliver in half the time of its competitors.
• Low Overhead/Lower Prices: Since Tsunami Pizza only delivers pizza, its prices don’t reflect overhead demands of a traditional pizza restaurant.

5.2 Sales Strategy

The sales strategy of Tsunami Pizza is simple. First, offer the customer a superior pizza at a low price. Second, make sure that pizza is delivered quickly. Third, the delivery people must work to create customer loyalty.

5.2.1 Sales Forecast

The following is the sales forecast for three years.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

John Lindsay will be the manager of Tsunami Pizza. John started as a waiter at the city’s famous Sweetwater restaurant. At the time, John was in his junior year at Robertson University. He graduated in 1995 with a BA in history. Soon after graduation, John was offered the position of shift manager at the Sweetwater. He has held that position for five years.

6.1 Personnel Plan

The Tsunami will have the following staff:

• One kitchen staff.
• Two delivery staff.

Financial Plan investor-ready personnel plan .">

The following is the financial plan for Tsunami Pizza.

7.1 Break-even Analysis

The following table and chart show the Break-even Analysis.

7.2 Projected Profit and Loss

The following table and charts show the projected profit and loss for three years.

7.3 Projected Cash Flow

The following table and chart is the projected cash flow for three years.

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

7.4 Projected Balance Sheet

The following table is the projected balance sheet for three years.

7.5 Business Ratios

Business ratios for the years of this plan are shown below.  Industry profile ratios based on the Standard Industrial Classification (SIC) code 5812, Eating Places, are shown for comparison.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

• Business Plans Handbook
• Business Plans - Volume 11
• Pizzeria Business Plan

Coastal Pizza

41558 Brown Ave. Corpus Christi, TX 78412

This plan raised $30,000 for the prospective owner of a coastal Texas pizza operation aiming to capitalize on both resident and tourist appetites for tasty, East Coast–style pizza.

EXECUTIVE SUMMARY

Corpus Christi, Texas, is a typical coastal Texas small town. There are a large number of second homes and the economy is tourist based. Corpus Christi has all of the amenities of any destination town, as well as the thrill of 24–hour gambling. What Corpus Christi lacks is a true pizza delivery business. We, the partners of Coastal Pizza, believe that now is the time to give Corpus Christi what it wants.

In short, Coastal Pizza is aiming to become Corpus Christi's first chain of delivery–only, pizza restaurants covering the Corpus Christi area. Costal Pizza wishes to raise $40,000 from a private investor(s) to take advantage of the opportunity explained in the plan.

Coastal Pizza will become Corpus Christi's first, fast and free delivered pizza. For quite a while, Corpus Christi has had only one pizza deliverer who charges for a delivery which takes an average of one hour. It is time the residents and visitors of Corpus Christi have access to a pizza that is made fresh, hot and delivered free.

This is not a new concept. Every town in the country has some form of "Domino's". They all earn large profits; the reason being the lack of necessary space and overhead required to operate a delivery–only business.

Corpus Christi is not only ready for a true pizza delivery operation—Corpus Christi needs one, especially an operation that will focus on quality, price and convenience.

We seek $40,000 to properly ensure a successful enterprise. How the money will be used is covered in detail in the balance of this business plan.

We, the three partners of Coastal Pizza, plan on being open by December 15, 1995. A location will be agreed upon by the end of October 1995. For the first two years of operation, we will be working managers drawing small salaries. This will enable the profits to be used for future expansion. By 1998, new locations will be investigated and will require our total attention.

By 2000 we intend to have a four–location pizza delivery chain throughout the Corpus Christi area. We are confident we can do so because:

• Pizza delivery is the Number One growth business in the United States,
• The Corpus Christi area is rapidly growing,
• Competition is virtually non–existent.

In summary, the primary Coastal Pizza objectives are as follows:

• Achieve over $360,000 in gross sales by end of first year of operation.
• Begin work on a second location in the early part of 1998.
• By 2000 we intend to have a fourth location underway.
• Be the number one growth business in the Corpus Christi area.

MARKET ANALYSIS

Corpus Christi, like every town in the metropolitan area, has a tourist–based economy. The key to a successful business in this area is the ability to capture a healthy local clientele.

Target market

The most recent demographic study of Corpus Christi shows a permanent population of 9,193 growing at a rate of 6% annually. During peak winter and summer months, the population more than doubles. Here lies the bonus of a pizza delivery business: Everyone of all ages loves pizza! Our target market is not a segment of the whole, but indeed the whole. Every single person in the Corpus Christi area is a potential customer and a target of our marketing campaign.

We conducted a market survey of some of the Corpus Christi residents. The results were not so surprising.

• 76% purchase take–out food
• 90% eat pizza
• 38% would have pizza delivered 4 times per month (theoretically, 14,000 pizzas per month)
• 31% would have pizza delivered twice per month (theoretically, 6,000 pizzas per month)

Of course, the theoretical numbers are excessive but good signs nonetheless.

Intermediate Influences

The influences on the local market will differ somewhat from those on the tourist end. Our local market wants quality pizza at a franchise price and free, prompt delivery. The tourist market wants convenience above all else. We can satisfy all of the above needs which is explained in detail later in the business plan.

Competition

Present direct competition is Pepperoni's Pizza, primarily an eat–in pizza restaurant that also delivers. At present they are the only deliverers of pizza in the Corpus Christi area. Their hours of delivery are from 5 to 8 p.m. Delivery time averages one hour and at a $2 surcharge. Your average three–item pizza, delivered, costs over $17 from Pepperoni's.

The indirect competition includes Frank's Diner and Wok Buffet Bar. Frank's sells pizza at a very reasonable price, but they do not deliver and you bake it yourself. Their dough is pre–made and not hand tossed. The Chinese place delivers. Again, they charge for delivery ($4), and only deliver until 10 p.m. nightly.

Any anticipated future competition would be in the form of our present competition playing catch–up. We figure that free delivery will be the first move by the others. Then, possibly a price war with Frank's. Our advantages being lower fixed expenses, a superior ad campaign, a better pizza and the best service. As far as pricing, overall, our prices will be comparative to the franchise delivery outfits that operate in larger areas. Along with low prices, free toppings and free soda are effective sales boosters.

The break even analysis works out to 874 pizzas per month or $10,925 in sales.

There are two ways to go: Either find a great location and build the kitchen from scratch, or find an existing kitchen to lease. Although building a kitchen would allow for a layout designed to our specifications, this option is cost prohibitive. Construction/renovation costs would exceed $45,000. So, an existing kitchen is the answer and we have found one. This kitchen is currently in limited use and is located in one of Corpus Christi's drinking establishments. The owner has agreed to $1.80 per square foot in rent ($900/mo.) and will include garbage pickup and water. Utilities will be based on use.

This location is on Hwy 48, the main road through town, allowing for excellent exposure. Specific terms of the lease have yet to be discussed.

The kitchen is fully equipped but lacks a pizza oven, large mixer, and a few miscellaneous items. Also, we will need to purchase a computer. The total equipment costs will be $9,800, which includes maintenance expenses.

Variable Items

The variable costs involved are for the flour, cheese, vegetables, etc. including the carry–out box; each pizza will cost us an average of $2.85. Quality control is important, so each topping will be weighed to specified amounts. This will also help in cost control.

MARKETING AND SALES

In the pizza delivery business, aggressive marketing is the key. For the most part, having a pizza delivered to your home is an impulse purchase. So, a lot of reminders are needed to trigger the need for a hot pizza delivered whenever desired.

We will have a complete marketing package which will include extensive advertising, strong resort/condo relations, computerized sales and sponsorship of local sports teams and events.

Advertising

The advertising campaign will consist of a mass–mailing program and print ads.

The mass mailing will cover every box holder in Corpus Christi. There will be a flyer style menu with a circular, fridge magnet affixed to the bottom portion. The magnet will look like a pizza and will have our name and phone number printed on it. This will be the perfect constant reminder. The bottom half–inch of the flyer will always be blank. This will enable us to stamp a coupon with one of four different rubber stamps. Each stamp will have a special deal or price break written on it, saving on added printing expenses. There will be four mailings in the first year of operation: The first, in December, will announce our grand opening and the others will occur in January, July and August.

Corresponding with the mass–mailing dates, we will have an insert in the Corpus Christi Press, a local bi–weekly newspaper with a distribution of 13,000. The insert will be similar to that of the mailing but larger and without magnet. Also, on a weekly basis there will be three 3–inch print ads in the Corpus Christi Press and the Metro Texan, a free magazine dealing with local events and news. The Metro Texan is popular both with locals and tourists, and has a distribution from 18,000 to 30,000 (depending on the season).

Television ads have been considered but have yet to be proven effective in the area due to limited cable subscribers.

Resort relations

Our collective background in the resort arena is going to be a big plus with Corpus Christi's large number of condo vacation rentals. Of course the competition puts out menus at the few well known, hotel–type establishments, but untapped are management companies and Realtors who deal in short term rentals. These people cater to a large chunk of the tourist trade of Corpus Christi. Our strategy is to develop a relationship with these businesses by offering an incentive program of free pizza and special, preferred rates. If we treat them right they will be more than happy to supply their clients with our menus and a positive recommendation. This will be an ongoing relationship that will not only increase tourism sales but boost our image within the community.

Local relations

This brings us to the sponsorship of local teams and events. Of course, the free publicity and local recognition factor goes without mentioning, but another benefit is a positive image within the community. If they know you … like you … they will buy from you. This is true for any small community and we plan to take full advantage.

Computerized sales

The computer is going to be one of our great marketing tools. To capture the office lunch crowd, we will take orders by fax. Also, we will advertise with the fax by hooking up a modem to the computer. Everyday at 11 a.m. the computer will fax the day's specials with an order form to be faxed back to us. We will also have a complete database of our customers. So complete, it will aid in creating charge accounts for local businesses and personalize our relations with our customers. When someone calls to order a pizza, and he has been a customer before, we will have all his information logged by his phone number. The customer's name, address, ordering history, preferred method of payment, etc. will instantly appear on the computer screen. Here is an example of how a typical order would be taken:

Us: Thanks for calling Coastal Pizza, may I have your phone number please?

Customer: 831–1234

Us : Thank you. (The number is entered and the customer's file appears.) Is this Mr. Smith?

Customer: Why yes.

Us: Would you like to order your usual large pepperoni & olive pizza and charge it to your Visa card?

Customer: Sure, why not.

Us: Thanks for your order Mr. Smith, we'll see you in a little while.

Also, the database will aid in forecasting, accounting and inventory.

Product features

Of the great selling points our product will have, hand–tossed dough and the secret sauce are going to be the biggest. The other top–selling points are the price, free delivery, available wheat dough and flavored crust.

Everyone agrees that the best pizza comes from out East: New York, Chicago, Boston. As of yet, there are not many great pizzas made in this area. Along with our desire to succeed, we are bringing tried– and–true recipes into this business—recipes that have launched some of the biggest pizzerias on the East Coast.

Price is going to surprise many. Our average large pizza will be priced between $13 and $14, delivered. The competition can not deliver a large pizza for less than $17. Along with the great prices, there is the free delivery. Until every other deliverer follows suit, this will be a large selling point.

More and more, people today want to eat healthier. So, as an option, we will offer wheat dough at no additional charge. Along those same lines, there will be an added choice of five crust flavors. They will be called "crust toppings": garlic, butter, cheese, poppy and sesame seed. This will be a unique feature to Coastal Pizza, and again, offered at no extra charge.

As well as delivery, we will provide slices on premise in conjunction with bar sales. Our hours of operation will be between 11am until midnight (2am on weekends).

Sales results. Earlier in the plan, we mentioned the results of our market survey which were quite impressive. Although those numbers would be more than welcome, we do not foresee selling 4,000 pizzas in a month during our first year. To achieve a more realistic picture of sales, we based our numbers on the 2,963 permanent residential households in Corpus Christi. The following is a projection of pizza sales per household.

• 5 percent will order one pizza per week for a total of 7,704 pizzas per year
• 8 percent will order two pizzas per month for a total of 5,689 pizzas per year
• 15 percent will order one pizza per month for a total of 5,333 pizzas per year
• 9 percent will order six pizzas per year for a total of 1,600 pizzas per year
• 63 percent will order no pizzas

That comes out to 20,326 pizzas per year or 56 pizzas a day. The above numbers show that 56 pizzas sold per day will yield $254,000 in gross sales. When weekends and tourism are added into the picture, these numbers will increase. For example, 56 pizzas a day equates to roughly five per hour of operation. Non–holiday weekends, between 7pm and 1am, we figure on 10 pizzas per hour. During the peak months, (January, February, July, and August) 100 pizzas per day will be a minimum. Then there are the "in–between" months (second half December, first half September and March) where tourism is either picking up or starting to slow down—90 pizzas per day should be the norm. These added pizza sales (8,760 pizzas) total $109,000. Therefore, along with the previous sales estimate, we will have $363,575 in gross sales. This is a moderate projection; those numbers could easily be doubled.

ORGANIZATION

The management will consist of three people:

Jon Anthony is currently the Resident Manager at Timberwoods Resort. He has extensive experience in computers such as creating database and reservation programs for resorts plus spreadsheets to track marketing and sales. He has a strong sales background which includes two years of door–to–door sales and three years as a life insurance representative, servicing 300 clients in Southwestern Texas. His marketing experience consists of budgeting, design and execution of numerous advertising campaigns for two resorts in the Jubilee area, as well as handling public relations and special events. He has participated fully in the preparation of this plan. Jon Anthony is 38 years old, has a degree in business and minored in computers at Texas A&M University.

Adam Smith is currently the front desk manager of Waterways Resort. His experience includes starting, from the ground up, an upscale deli at the Hilton in Corpus Christi. He supervised all aspects of floor design, purchasing, menu pricing, forecasting, hiring and scheduling of employees. He has a broad based management background that includes very large, four–star resorts to a smaller, hands–on resort. Adam is 32 and has a degree in business with emphasis in resort management from Ohio State University.

Brody Pierce is the assistant front desk manager at the Waterways Resort. He has worked with Adam for the last three years, beginning with the deli project at the Hilton in Corpus Christi. From the East Coast, he has experience in the pizza business which consisted of back–line operations such as dough and sauce prep, consistency control, and recipe creation. He has experience as revenue auditor for restaurant, casino and hotel operations. Brody is 29 and has a degree in business administration from Penn State University.

Breakeven analysis

Breakeven units (X)

Fixed costs (FC) $101,228.00

Variable costs (VC) $2.85 X

Breakeven sales (BES) $12.50 X

$12.50 X $101,228.00 $2.85 X

$12.50 X $2.85 X $101,228.00

$9.65 X $101,228.00

X 10,490 units per year, or 874 units per month, or 29 units per day ($362.50 per day).

Fixed costs

Variable costs

Projected income statement

Cash flow projection 1994–1997

User Contributions:

Comment about this article, ask questions, or add new information about this topic:.

Search Restaurant Business

Mo' Bettahs' new CFO and more restaurant executive changes of the week

Executive summary.

• Next Slide  

Clay Hansen, Mo' Bettahs Hawaiian-Style Food

•  Prev ious Slide

Jennifer Anderson, MOD Pizza

Carol denembo, mountain mike's pizza, ashley mitchell, east coast wings + grill, andrew king, the junto, convenience stores pose a growing threat to restaurants.

Retail Watch: Technomic’s State of the Industry report sounds a c-store alarm, Grubhub expands grocery delivery and 7-Eleven completes its Laredo Taco Company acquisition.

Tijuana Flats declares bankruptcy and closes restaurants

The Maitland, Florida-based Tex-Mex chain filed for Chapter 11 bankruptcy protection after closing 40 restaurants this year. It has an agreement to sell the company.

Restaurants bring the industry's concerns to Congress

Neary 600 operators made their case to lawmakers as part of the National Restaurant Association’s Public Affairs Conference.

Restaurants celebrate Earth Day with eco-friendly food, drink and more

Many operators are on a sustainability mission year round, but they go the extra mile to promote their efforts on April 22.

Essential Resources

Top 100 independents 2023, buzzworthy brands, why workers leave and why they stay, proposed tgi fridays sale is no home run, but has promise for both sides, flynn group and jet's pizza to add drone delivery from select units.