(PDF) The impact of sales promotion on organization effectiveness in
(PDF) Sales promotion and the purchasing behavior of food consumers
Logic sequence of current research on sales promotion at major
Advertising and Sales Promotion Notes MBA
Sales Promotion Through Online Platforms
[PDF] Sales Promotion and Purchasing Intention: Applying the Technology
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Sales Promotion
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Sales Promotion
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Digital Business || Business Promotion || Marketing || Sales Promotions
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(PDF) Sales Promotions
Free samples, coupons, special deals, and other forms of price manipulation are the most common means of sales promotion, according to (Peattie & Peattie, 1994). (Cook & Yurchisin, 2017) and ...
Full article: Impact of sales promotion on consumer buying behavior in
Both economic and environmental aspects should be examined and analyzed from the perspective of better-applied research in the study of sales promotion on consumer buying behavior in the apparel industry of India. ... Examination Controller to name a few. He has presented 50+ research papers/cases/articles in National and International Seminars ...
The effect of sales promotions intensity on volume and ...
Empirical analysis on sales promotions has received much research attention in the first four decades of quantitative marketing literature. Previously, to quantify market demand response to various marketing decision variables such as price, promotion, advertising, and other sales management tools, researchers in the field studied extensively various marketing mix modelling formations.
The sales-marketing interface: A systematic literature review and
The three members of the research team, all with extensive knowledge of the SMI domain, reviewed and coded all 73 articles' firm size, products or services foci, geographical scope, theoretical grounding, methodology, and topical focus of the paper (see Table 1).We selected these article attributes because they are the key characteristics that (a) vary across SMI studies and therefore offer an ...
Sales Promotion Effectiveness: The Impact of Category
This research estimates promotion/sales elasticity models for 11 brand-category groups to assess promotion efficiency using the ARDL bounds test method. Brand-level model, we estimated points that own price and promotion depth effect have the most significant impact magnitude on sales. ... Finally, Sect. 5 concludes the paper with comments on ...
Measuring Sales Promotion Effectiveness
Academic research on sales promotions often relies on market data provided by market research institutes, manufactures, and retailers. ... One of the most interesting results of the paper is that the drivers which explain this variance, typically have opposing effects on incremental sales versus incremental profit. For example, the depth of the ...
Impact of Sales Promotion's Benefits on Brand Equity: An Empirical
Sales promotion is known for providing additional benefits to the consumers and these benefits may have an impact on the development of consumer-based brand equity. ... SUBMIT PAPER. Global Business Review. Impact Factor: 2.4 / 5-Year Impact Factor: 2.3 . JOURNAL HOMEPAGE ... Research findings revealed that the utilitarian benefit of sales ...
Theoretical models of sales promotions: Contributions, limitations, and
ELSEVIER European Journal of Operational Research 85 (1995) 1-17 Invited Review EUROPEAN JOURNAL OF OPERATIONAL RESEARCH I Theoretical models of sales promotions: Contributions, limitations, and a future research agenda Jagmohan S. Raju Marketing Department, The Wharton School, University of Pennsylvania, Philadelphia, PA 19104, USA Received September 1994 Abstract Our objective in this paper ...
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Online shopping has developed rapidly, but recently, the sales of some online stores have suffered due to the decrease in people's income caused by the epidemic. How to grasp the psychology and behavior of consumers and formulate effective marketing strategies is important for increasing sales. This paper puts forward a research model and eight hypotheses based on the research on the ...
Sales Promotion: a Study on Customer Satisfaction Perspective
Central thought of this research paper is the value perceived by the customers because sales promotion leads to gain customer satisfaction. For this study Primary data was collected from respondents of Bhopal city through questionnaire designed for a sample of 170 respondents by using the survey method. Stratified Random sampling method is used ...
PDF Anuraj Nakarmi
to sales promotion are aimed at increasing consumer purchases and, indirectly, at earning more profit for the company. So, the purpose of sales promotion is to reach the targeted consumers and persuade them to buy. Sales promotion has become a vital tool for marketing, and its importance has been significantly increasing over the years.
Evaluating promotional pricing effectiveness using convenience store
One of the activities that can grab customers attention and rise sales for convenience stores is promotional pricing strategy. Our study aims to examine the effects of promotional pricing and other factors on sales. Six categories of products with 286 SKUs are explored. Four models are compared, and the results show that autoregressive-distributed lag model provides the lowest mean absolute ...
PDF A study on the effects of sales promotion on consumer involvement and
Researchers have proven the significant effects of Sales Promotion on consumer Purchase Intention (Dehkordi et al. 2012). In this case, an enterprise should have consumers be aware and perceive the products and services through promotion mix. Sales Promotion is the communication bridge between enterprises and consumers and
Exploring Dynamic Effect Of Sales Promotion On Consumers: A Review
Since decades large number of studies has been performed by various authors describing significance of sales promotion. This study elaborates the research conducted in recent years in context with sales promotion techniques and its effectiveness among consumers by reviewing 22 research papers.Sales promotion techniques includes coupons, rebates ...
[PDF] EFFECTS OF SALES PROMOTION
EFFECTS OF SALES PROMOTION. Published 2015. Business. Frequency distribution of demographic variables of consumer of daily consumables in this section, the demographic variable of consumer like gender .age education and occupation are considered vital factor in their brand loyalty. Besides this, some of the variables like marital status and ...
How to Promote Sales: Discount Promotion or Coupon Promotion?
In this paper, we examine how a merchant should choose between discount promotion (offering a discount through an online third-party promotion platform) and coupon promotion (issuing on-package coupons directly to consumers). We develop a two-period model in which the merchant optimizes the promotion decision in the first period and does not promote in the second period. We identify two ...
PDF An Assessment of Sales Promotion Practice in The Case of Lifan Motor Cars
As can be seen from item 1 of table 4 shows the company's sales promotion practice in creating positive image in the minds of the customers,59(47.5%) of the respondents disagreed, 24(19.4%) of them agreed, 18(14.5%) were neutral, 12(9.6%) of them strongly disagreed, the remaining 11(8%) strongly agreed.
PDF Sales Promotion Strategies Adopted by Agricultural Companies
The review provides the comprehensive summary of study on sales promotion strategies adopted by agricultural companies in India. In this research mainly survey conducted on top 10 agricultural and allied sector companies of India as per 2020-21. The present study highlights the important factors and other several strategies followed by them.
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Free samples, coupons, special deals, and other forms of price manipulation are the most common means of sales promotion, according to (Peattie & Peattie, 1994). (Cook & Yurchisin, 2017) and ...
Both economic and environmental aspects should be examined and analyzed from the perspective of better-applied research in the study of sales promotion on consumer buying behavior in the apparel industry of India. ... Examination Controller to name a few. He has presented 50+ research papers/cases/articles in National and International Seminars ...
Empirical analysis on sales promotions has received much research attention in the first four decades of quantitative marketing literature. Previously, to quantify market demand response to various marketing decision variables such as price, promotion, advertising, and other sales management tools, researchers in the field studied extensively various marketing mix modelling formations.
The three members of the research team, all with extensive knowledge of the SMI domain, reviewed and coded all 73 articles' firm size, products or services foci, geographical scope, theoretical grounding, methodology, and topical focus of the paper (see Table 1).We selected these article attributes because they are the key characteristics that (a) vary across SMI studies and therefore offer an ...
This research estimates promotion/sales elasticity models for 11 brand-category groups to assess promotion efficiency using the ARDL bounds test method. Brand-level model, we estimated points that own price and promotion depth effect have the most significant impact magnitude on sales. ... Finally, Sect. 5 concludes the paper with comments on ...
Academic research on sales promotions often relies on market data provided by market research institutes, manufactures, and retailers. ... One of the most interesting results of the paper is that the drivers which explain this variance, typically have opposing effects on incremental sales versus incremental profit. For example, the depth of the ...
Sales promotion is known for providing additional benefits to the consumers and these benefits may have an impact on the development of consumer-based brand equity. ... SUBMIT PAPER. Global Business Review. Impact Factor: 2.4 / 5-Year Impact Factor: 2.3 . JOURNAL HOMEPAGE ... Research findings revealed that the utilitarian benefit of sales ...
ELSEVIER European Journal of Operational Research 85 (1995) 1-17 Invited Review EUROPEAN JOURNAL OF OPERATIONAL RESEARCH I Theoretical models of sales promotions: Contributions, limitations, and a future research agenda Jagmohan S. Raju Marketing Department, The Wharton School, University of Pennsylvania, Philadelphia, PA 19104, USA Received September 1994 Abstract Our objective in this paper ...
Online shopping has developed rapidly, but recently, the sales of some online stores have suffered due to the decrease in people's income caused by the epidemic. How to grasp the psychology and behavior of consumers and formulate effective marketing strategies is important for increasing sales. This paper puts forward a research model and eight hypotheses based on the research on the ...
Central thought of this research paper is the value perceived by the customers because sales promotion leads to gain customer satisfaction. For this study Primary data was collected from respondents of Bhopal city through questionnaire designed for a sample of 170 respondents by using the survey method. Stratified Random sampling method is used ...
to sales promotion are aimed at increasing consumer purchases and, indirectly, at earning more profit for the company. So, the purpose of sales promotion is to reach the targeted consumers and persuade them to buy. Sales promotion has become a vital tool for marketing, and its importance has been significantly increasing over the years.
One of the activities that can grab customers attention and rise sales for convenience stores is promotional pricing strategy. Our study aims to examine the effects of promotional pricing and other factors on sales. Six categories of products with 286 SKUs are explored. Four models are compared, and the results show that autoregressive-distributed lag model provides the lowest mean absolute ...
Researchers have proven the significant effects of Sales Promotion on consumer Purchase Intention (Dehkordi et al. 2012). In this case, an enterprise should have consumers be aware and perceive the products and services through promotion mix. Sales Promotion is the communication bridge between enterprises and consumers and
Since decades large number of studies has been performed by various authors describing significance of sales promotion. This study elaborates the research conducted in recent years in context with sales promotion techniques and its effectiveness among consumers by reviewing 22 research papers.Sales promotion techniques includes coupons, rebates ...
EFFECTS OF SALES PROMOTION. Published 2015. Business. Frequency distribution of demographic variables of consumer of daily consumables in this section, the demographic variable of consumer like gender .age education and occupation are considered vital factor in their brand loyalty. Besides this, some of the variables like marital status and ...
In this paper, we examine how a merchant should choose between discount promotion (offering a discount through an online third-party promotion platform) and coupon promotion (issuing on-package coupons directly to consumers). We develop a two-period model in which the merchant optimizes the promotion decision in the first period and does not promote in the second period. We identify two ...
As can be seen from item 1 of table 4 shows the company's sales promotion practice in creating positive image in the minds of the customers,59(47.5%) of the respondents disagreed, 24(19.4%) of them agreed, 18(14.5%) were neutral, 12(9.6%) of them strongly disagreed, the remaining 11(8%) strongly agreed.
The review provides the comprehensive summary of study on sales promotion strategies adopted by agricultural companies in India. In this research mainly survey conducted on top 10 agricultural and allied sector companies of India as per 2020-21. The present study highlights the important factors and other several strategies followed by them.