• Banking, Financials, Securities, and Insurance
  • Entertainment
  • Fast Moving Consumer Goods
  • Government & Think Tanks
  • Infrastructure & Real Estate
  • Lifestyle, eCommerce & Online Market Place
  • Production & Manufacturing
  • Research & Academia
  • Retail & Supply Chain
  • Hospitality
  • IT Services
  • News & Media
  • Automobiles & Components
  • Asset and Portfolio
  • Capital Markets
  • Derivatives and Securities
  • Diversified Financials
  • Finance & Accounting
  • Securities and Capital Markets
  • Capital Goods
  • Commercial & Professional Services
  • Consumer Discretionary
  • Consumer Durables & Apparel
  • Consumer Services
  • Consumer Staples
  • Food & Staples Retailing
  • Food, Beverage & Tobacco
  • Household & Personal Products
  • Data Science
  • Artificial Intelligence
  • Business Analytics
  • Data Visualization
  • Internet of Things
  • Machine Learning
  • Application Development
  • Optimization
  • Software Development
  • Source Code Audit
  • Web & Mobile App Development
  • Schedule Demo

Logo

  • Our Success Stories
  • What We Think

rise of digital entertainment platforms argumentative essay brainly

Efficient Supply Chain Assessment: Overcoming Technical Hurdles for Web Application Development

Streamlined integration: interactive brokers api with python for desktop trading application.

Efficient Data Integration and User-Friendly Interface Development: Navigating Challenges in Web Application Deployment

Effective Management of Social Media Data Extraction: Strategies for Authentication, Security, and Reliability

AI Bot Audio to audio

Methodology for ETL Discovery Tool using LLMA, OpenAI, Langchain

Methodology for database discovery tool using openai, LLMA, Langchain

Chatbot using VoiceFlow

Rising IT cities and its impact on the economy, environment, infrastructure, and city life by the year 2040.

Rising it cities and their impact on the economy, environment, infrastructure, and city life in future, internet demand’s evolution, communication impact, and 2035’s alternative pathways.

Rise of Cybercrime and its Effect in upcoming Future

AI/ML and Predictive Modeling

Solution for Contact Centre Problems

How to Setup Custom Domain for Google App Engine Application?

Code Review Checklist

The rise of the OTT platform and its impact on the entertainment industry by 2040.

rise of digital entertainment platforms argumentative essay brainly

“Entertainment is giving people what they want.” – Howard Hawks

Entertainment, in its essence, is the art of captivating and delighting people, whisking them away from the mundane and into a world of imagination and emotion. It comes in various forms, from the tales told around ancient campfires to the dazzling spectacles of modern cinema. Traditionally, we relied on television, radio, and theatres to satiate our thirst for entertainment. However, a new dawn has emerged with the advent of Over-The-Top (OTT) platforms , which deliver a wide array of digital content directly to consumers over the internet, transforming the way we consume content. These platforms, accessible at the tap of a screen, are redefining the entertainment landscape, and their impact is both revolutionary and intriguing. As we project into the future, it is evident that the impact of OTT platforms on the entertainment industry will be profound by 2040. 

This essay explores the factors contributing to the rise of OTT platforms, their current significance, and the potential implications they may have on content creation, distribution, consumption, and the traditional media landscape.

The Rise of OTT Platforms: A Historical Context

The landscape of entertainment underwent a remarkable transformation with the rise of Over-The-Top (OTT) platforms, a shift that can be traced back to the early 2000s. This period marked the inception of a new era in content consumption, led by pioneering companies like Netflix , which dared to venture into uncharted territories of streaming content over the internet.

In their initial stages, these OTT platforms focused on a rather modest goal – providing a digital reservoir of older movies and television shows. This innovative approach offered a departure from conventional entertainment delivery methods, introducing the concept of on-demand viewing. No longer were audiences tethered to rigid schedules dictated by traditional television broadcasts or cinema showtimes. Instead, viewers could now delve into a treasure trove of content at their convenience, ushering in a new era of viewer empowerment.

The convenience of on-demand viewing was the first ripple in the pond, setting the stage for an even more profound transformation. As internet infrastructure and connectivity improved, a fertile ground was created for OTT platforms to flourish. With the steady march of technology , consumer preferences began to shift, demanding not only convenience but also diversity and originality in content offerings.

Recognizing this demand, OTT platforms embarked on a journey to reinvent themselves. They swiftly evolved from being mere repositories of nostalgic classics to becoming creators and distributors of original programming . This strategic pivot marked a turning point, shaking the very foundations of traditional broadcast and cable TV models.

Original programming injected fresh life into the realm of entertainment, captivating audiences with narratives that were previously unheard of. As OTT platforms unleashed their creative prowess, they embraced storytelling in all its diverse forms – from gripping dramas and thrilling mysteries to heartwarming comedies and eye-opening documentaries. This creative renaissance shattered the monopoly that traditional media had held for decades, offering a level playing field for both established and emerging storytellers.

The expansion of OTT offerings wasn’t merely a quantitative growth; it represented a qualitative leap. Audiences were no longer limited to a predetermined menu of content; they were handed the reins to an expansive universe where choice and personalization reigned supreme. This revolution ignited a ripple effect across the entertainment industry, influencing content creators, and production studios, and even influencing the very way stories were conceived and told.

Factors Driving the Rise of OTT Platforms

rise of digital entertainment platforms argumentative essay brainly

1. Convenience and Personalization: OTT platforms offer unparalleled convenience and personalization. Viewers can access content whenever and wherever they want, catering to their schedules and preferences. The ability to create personalized profiles, curated recommendations, and watchlists has created a more tailored and engaging viewing experience.

2. Content Variety and Original Programming : OTT platforms have invested heavily in producing high-quality original content, ranging from TV series and movies to documentaries and stand-up specials. This commitment to diverse and compelling content has attracted a broader audience and positioned OTT platforms as formidable competitors in the entertainment industry.

3. Global Reach and Accessibility: The global accessibility of OTT platforms has broken down geographical barriers, enabling content creators to reach audiences worldwide without the limitations of traditional distribution channels. This has fostered cross-cultural exchange and enriched content diversity.

4. Technological Advancements: Advancements in streaming technology, including improved video compression algorithms and faster internet speeds, have facilitated seamless content delivery. This has reduced buffering issues and enhanced the overall user experience, further incentivizing consumers to adopt OTT platforms.

5. Disruption of Traditional Models: OTT platforms have disrupted traditional media models by offering subscription-based and ad-supported options that challenge the conventional pay-TV model. This disruption has prompted traditional media companies to adapt and create their streaming services, intensifying competition within the industry.

The Current Significance of OTT Platforms

As of the present day, OTT platforms have already significantly transformed the entertainment landscape. Major players like Netflix, Amazon Prime Video, Disney+, and Hulu have amassed massive subscriber bases, challenging the dominance of cable and broadcast television. The ability of these platforms to produce critically acclaimed and culturally impactful original content, such as Stranger Things, The Mandalorian” and “The Crown” has further solidified their place in popular culture.

OTT platforms have also revolutionized content consumption habits. Binge-watching, or consuming multiple episodes of a TV series in rapid succession, has become a cultural phenomenon enabled by the release of entire seasons at once. This shift in viewing behaviour has influenced storytelling techniques and narrative structures, as content creators aim to engage audiences over extended periods.

Impact on Content Creation and Distribution

Looking ahead to 2040, the impact of OTT platforms on content creation and distribution will likely be even more pronounced. The ability of these platforms to gather vast amounts of user data and insights will enable content creators to make more informed decisions about the type of content that resonates with audiences. This data-driven approach may lead to more targeted and innovative storytelling, resulting in a diverse range of content that caters to various tastes and preferences.

Additionally, the direct-to-consumer model of OTT platforms eliminates the need for traditional distribution channels, reducing intermediaries and production costs. This may empower independent filmmakers and creators to showcase their work to a global audience, democratizing the content creation process and fostering creativity and diversity.

However, the dominance of OTT platforms could also pose challenges to content diversity. While these platforms have expanded the range of stories being told, there is a risk that certain niche genres or perspectives may be overshadowed by the pursuit of mass appeal. Content algorithms that prioritize popular genres could limit exposure to lesser-known content, potentially hindering the discovery of unique voices.

Changing Consumer Behavior and Expectations

The rise of OTT platforms has fundamentally shifted consumer behaviour and expectations, and this trend is likely to continue. The demand for instant gratification, personalized recommendations, and a seamless viewing experience has set a high standard for the industry. By 2040, we can expect consumers to expect even more immersive and interactive experiences, driven by advancements in virtual reality (VR) and augmented reality (AR) technologies.

Furthermore, the concept of “cord-cutting” – the act of cancelling traditional cable or satellite TV subscriptions in favour of OTT platforms – is projected to become the norm by 2040. As more households transition to streaming services, the traditional TV ecosystem could undergo a profound transformation, leading to changes in advertising models, revenue streams, and the overall content landscape.

Diversified and Tailored Content Creation:

By 2040, OTT platforms will have catalyzed a revolution in content creation. The democratization of production tools and distribution channels will empower a diverse range of creators to showcase their talents on a global stage. The boundaries of storytelling will be pushed, giving rise to narratives that reflect a spectrum of cultures, perspectives, and experiences. Personalization algorithms will refine content recommendations, ensuring that each individual’s entertainment journey is a unique and engaging one.

The Erosion of Traditional Broadcast and Cable TV:

The traditional broadcast and cable TV models, once the stalwarts of entertainment, will be shadows of their former selves. The dominance of OTT platforms will relegate scheduled programming to nostalgia, as audiences demand the freedom to curate their viewing schedules. Live streaming and real-time interaction will bridge the gap between virtual and reality, providing immersive experiences that redefine the concept of “appointment viewing.”

Globalization of Content:

The boundaries of geography will blur as OTT platforms transcend borders. By 2040, audiences around the world will effortlessly access content from diverse cultures, languages, and genres. The exchange of stories and ideas will foster cross-cultural understanding and appreciation, contributing to a more interconnected global society.

Interactive and Immersive Experiences:

The integration of emerging technologies, such as virtual reality (VR) and augmented reality (AR), will elevate entertainment to new heights. Viewers will step into the worlds of their favourite shows and movies, becoming active participants in the storytelling process. Immersive narratives and interactive elements will blur the line between fiction and reality, engaging audiences in ways never before imagined.

Monetization and Industry Dynamics:

The monetization landscape will undergo a profound transformation. Advertising models will evolve as targeted, non-intrusive ads replace traditional commercial breaks. Subscription-based and pay-per-view models will flourish, providing viewers with a plethora of options tailored to their preferences. The traditional “box office” concept will extend beyond theatres, as online premieres and exclusive releases become the norm.

Challenges and Considerations

While the rise of OTT platforms presents numerous opportunities, it also raises important considerations and challenges for the entertainment industry. The proliferation of streaming services could lead to subscription fatigue, where consumers are overwhelmed by the sheer number of available platforms. This may drive some users to piracy or result in a decline in overall revenue for the industry.

Additionally, issues related to data privacy and content moderation will continue to be significant concerns. The collection of user data to improve recommendations and advertising targeting raises questions about the ethical use of personal information. Furthermore, the open nature of online platforms can make it difficult to regulate inappropriate or harmful content, requiring industry stakeholders and policymakers to collaborate on effective solutions.

In conclusion, the rise of OTT platforms has already made a substantial impact on the entertainment industry, and their influence is likely to be even more profound by 2040. The convenience, personalization, and global accessibility of these platforms have transformed content consumption habits and disrupted traditional media models. As we project into the future, we can anticipate further advancements in technology, changes in content creation and distribution, and evolving consumer behaviour and expectations.

While the challenges posed by the rise of OTT platforms should not be overlooked, their potential to democratize content creation, offer diverse narratives, and provide innovative viewing experiences is undeniable. Industry stakeholders, content creators, and policymakers must collaborate to navigate these challenges and harness the full potential of OTT platforms for the benefit of both creators and consumers in the evolving entertainment landscape of 2040.

RELATED ARTICLES MORE FROM AUTHOR

Most popular insights, why scams like nirav modi happen with indian banks, ai solutions for foreign exchange – an automated algo trading tool, how does big data help in finance and the growth of..., effective management of social media data extraction: strategies for authentication, security,..., recommended insights, role of big data in cyber security: a shotgun against rising..., how telehealth and telemedicine helping people to fight against covid-19, ai-based algorithmic trading bot for forex, making a robust way to sync data from airtables to mongodb..., latest insights, popular insights, popular insights category.

  • Our Success Stories 197
  • What We Think 178
  • Blackcoffer 149
  • Artificial Intelligence 53
  • Healthcare 52
  • Big Data 44
  • Lifestyle, eCommerce & Online Market Place 44

Logo

By Brooks Barnes

LOS ANGELES — Every three decades, or roughly once a generation, Hollywood experiences a seismic shift. The transition from silent films to talkies in the 1920s. The rise of broadcast television in the 1950s. The raucous “I Want My MTV” cable boom of the 1980s.

It is happening again. The long-promised streaming revolution — the next great leap in how the world gets its entertainment — is finally here.

Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix began streaming movies and television shows in 2007 and has grown into a giant, spending $12 billion on programming this year to entertain more than 158 million subscribers worldwide. There are 271 online video services available in the United States, according to the research firm Parks Associates, one for seemingly every predilection — Pongalo for telenovelas, AeroCinema for aviation documentaries, Shudder for horror movies, Horse Lifestyle for equine-themed content. (Offerings include a series called “Marvin the Tap Dancing Horse.”)

While all this was happening, however, the three biggest old-line media companies — Disney, NBCUniversal and WarnerMedia — largely stayed on the sidelines. Charging into the streaming fray would mean putting billions of dollars in profit from existing cable networks like USA, Disney Channel and TBS at risk. Building video platforms of the size needed to compete with Netflix and Amazon would be frightfully expensive. And mastering the underlying technology would require a sharp learning curve . Better to bide their time. When it became clear that protecting their existing business model was more perilous than embracing the future, no matter now disruptive in the near term, they would act.

That time is now. And everything is changing.

“I get asked all the time, ‘Where does this stop? When does it stop ?’” said Brett Sappington, a senior Parks Associates analyst and researcher. “The truth is that it is only getting started.”

Disney Plus arrived on Tuesday and costs less ($6.99 a month) than a single tub of popcorn at big-city movie theaters. It allows anyone with a high-speed internet connection to instantly watch Disney, Pixar, “Star Wars” and Marvel movies, along with original series and films , 30 seasons of “The Simpsons” and 7,500 episodes of old Disney-branded TV shows. “We’re all in,” Robert A. Iger, Disney’s chief executive, said in April at an event unveiling the service .

Disney said on Wednesday that more than 10 million people had already signed up for the service. Analysts had been hoping for eight million by the end of the year.

In May, WarnerMedia will introduce HBO Max ($14.99 a month), which will offer 10,000 hours of instant entertainment, including the entirety of “Friends” and “South Park,” hundreds of Warner Bros. movies, everything Batman, the HBO library, 50 years’ worth of “Sesame Street” episodes, and CNN documentaries. “We’re all in,” John Stankey, WarnerMedia’s chief executive, said at an HBO Max promotional event on Oct. 29.

Peacock , an NBCUniversal streaming service also scheduled for a spring debut, will offer 15,000 hours of content : complete seasons of “The Office” and “Frasier,” Universal films like “The Fast and the Furious” and “Despicable Me,” Telemundo shows, every episode of “Saturday Night Live,” a new reboot of “Battlestar Galactica.” Peacock, unlike Disney Plus and HBO Max, will carry advertising. NBCUniversal is expected to disclose pricing details (and presumably declare that it is “all in”) at an event of its own in the coming months.

As the Big Three entertainment companies launch their video platforms, streaming competition is mounting from Silicon Valley. Apple rolled out Apple TV Plus on Nov. 1 . Facebook and Snapchat are determined to become bigger video forces. And never count out YouTube, part of the Google family. Feeling the need for more “quick bite” videos while standing in line at the grocery store? Quibi , a streaming start-up led by Meg Whitman and Jeffrey Katzenberg, is due in April.

rise of digital entertainment platforms argumentative essay brainly

The onslaught is upending how Hollywood does business in almost every way.

Instead of relying exclusively on middlemen (cable system operators, multiplex chains) to get shows and movies to viewers, traditional entertainment companies are for the first time selling content directly to consumers. As a result, studios are releasing fewer films in theaters; WarnerMedia said recently that “Superintelligence,” a Melissa McCarthy comedy scheduled for theatrical release in December, would instead debut in the spring — directly on HBO Max .

With more original movies bypassing big screens, the line between TV and film is blurring , prompting once-unthinkable operating questions. Studios, for instance, employ separate executive teams to oversee the development and production of movies and television series. Should that siloed approach end?

There has even been some muttering about whether the Emmys and the Oscars should merge .

So much change is suddenly happening so quickly that viewers are becoming overwhelmed and, studies suggest, not in a good way. For some people, the cable bundle is starting to seem downright manageable in comparison.

“Consumers are upset about the imminent changes in the media landscape,” consumer behavior researchers at the Langston Company, a Colorado consultancy, concluded in a September report . “These negative feelings are driven by fears of fragmentation, erosion of perceived value and the friction-cost of having multiple streaming accounts.”

Nearly 50 percent of consumers are frustrated by the growing number of subscription services required to see the content they want to watch, according to an August white paper by Fluent, a digital marketing company.

Without question, analysts say, the flood of new streaming services will cause more people to cancel traditional cable subscriptions. Cable television is still the entertainment industry’s cash cow, but millions of customers in the United States have already cut the cord. The annual pace of subscriber decline hit 5.4 percent in the second quarter, a statistic Craig Moffett, a senior analyst at MoffettNathanson, referred to in a recent report as “freaking ugly.”

For traditional companies like Disney and NBCUniversal, each of which run vast cable networks, that means reduced ad sales and harder negotiations with distributors over fees. “All signs point to subscriber losses continuing to accelerate,” Richard Greenfield, a founder of the LightShed Partners research firm, wrote in a client note. “Virtually every ambitious, must-see TV show is headed for a direct-to-consumer platform, with TV/basic cable taking the proverbial leftovers.”

Big cable channels like ESPN, Fox News, Bravo and HGTV aren’t going anywhere, but channels that are already poorly rated — BabyFirst, Ovation, Viceland — will have a harder time staying in business, analysts say. The culling of the herd has already started, with cable outlets like Cloo, Esquire, Pivot and Al Jazeera America calling it quits in recent years. Glenn Beck will pull the plug on his Blaze cable channel next month.

Even so, some of the biggest changes involve talent.

Netflix and other tech companies, including Apple and Amazon, have been steadily poaching writer-producers from established studios and television networks by offering eye-popping pay packages. Kenya Barris (“black-ish”), Ryan Murphy (“American Horror Story”), Shonda Rhimes (“Grey’s Anatomy”) and David Benioff and D.B. Weiss (“Game of Thrones”) have all high-tailed it to Netflix, following stars like Adam Sandler and David Letterman. The establishment has recently been punching back. To keep Greg Berlanti, the TV whiz behind shows like “The Flash” and “Riverdale,” Warner Bros. dug deep into its pockets . Warner completed a similar deal with J.J. Abrams in September.

“There is money being thrown at people and ideas and scripts at a level that has never happened before in Hollywood,” said Mr. Sappington, the Parks Associates analyst.

Even Netflix is starting to experience sticker shock. Ted Sarandos, the company’s chief content officer, told analysts on an October conference call that new bidders were driving up prices for “elite” content. “On a very competitive show, there has probably been 30 percent price escalation since last year,” Mr. Sarandos said.

Most definitely, streaming money is sloshing through the Hollywood economy. Producers in backwaters like children’s television are now in hot demand . Midlevel publicists are driving new luxury cars. Florists, caterers, set decorators, chauffeurs, hair stylists, headhunters — it’s gravy train time.

But fewer Hollywood people are turning cartwheels than outsiders might think. To keep their content assembly lines speeding ( 495 scripted original series aired in 2018, an 85 percent increase from 2011) companies are stretching some employees to a breaking point. Because streaming services order fewer episodes and cancel series after shorter runs, rank-and-file writers are having to switch jobs more frequently.

There is also a fundamental shift with employment contracts underway. Disney, for instance, has adopted new terms for TV shows. Under the old model, in place for decades, show creators were paid handsome fees from the beginning. But the big money came in success: a slice of profits from rerun sales. Disney, following a model popularized by Netflix , now offers higher upfront payments but little or no “back end.” Other traditional companies are doing the same; they say it allows for distribution flexibility inside their corporate ecosystems (broadcast, cable, streaming).

The shift has rankled members of the Writers Guild of America, which represents about 13,000 screenwriters and has been whispering about a potential strike. The W.G.A.’s contract with studios expires on May 1. Studio contracts with two additional Hollywood unions, SAG-AFTRA (actors) and the Directors Guild of America, expire on June 30.

Courtney Kemp, creator of the Starz drama “Power,” campaigned on the topic during September elections for the writers’ guild’s West Coast board. “The companies are looking actively to ‘buy us out’ up front, so they don’t have to share profits with us, and they don’t have to pay us for reuse — and they will never have to tell us the truth about the value of our content,” Ms. Kemp wrote in her campaign statement.

“They will own your intellectual property outright and forever,” Ms. Kemp continued. “As my 8-year-old daughter would say — no backsies. And that’s an issue worth striking over.”

Revolutions are not known for their tranquillity.

Brooks Barnes is a media and entertainment reporter, covering all things Hollywood. He joined The Times in 2007 as a business reporter focused primarily on the Walt Disney Company. He previously worked for The Wall Street Journal. More about Brooks Barnes

  • All agencies in USA
  • Los Angeles
  • San Francisco
  • Philadelphia
  • All services in USA
  • AI Marketing
  • Digital Marketing
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • All industries in USA
  • Travel & Tourism
  • Real Estate
  • Fashion & Retail
  • Media & Entertainment
  • Food & Beverage
  • Agency of the Month

rise of digital entertainment platforms argumentative essay brainly

  • All agencies in the UK
  • Bournemouth
  • All services in the UK
  • All industries in the UK

damteq-solutions-digital-agency

  • All agencies in Canada
  • All services in Canada
  • Influencer Marketing
  • All industries in Canada
  • Travel Tourism

pound-and-grain-digital-agency

  • All agencies in Australia
  • All services in Australia
  • PPC Marketing
  • All industries in Australia
  • Beauty & Cosmetics
  • Hospitality

shout_digital_marketing_agency

  • All agencies in Europe
  • All services in Europe
  • Web Development
  • All industries in Europe
  • IT & Technology

rise of digital entertainment platforms argumentative essay brainly

  • All agencies in Asia
  • All services in Asia
  • B2B Marketing
  • All industries in Asia

digital-business-lab

  • Agency News
  • Marketing Resources
  • Industry News

crowd-gazes-into-the-future-top-marketing-predictions-for-2024

  • Digital Ad Campaigns
  • Case Studies
  • Social Media Campaigns

rise of digital entertainment platforms argumentative essay brainly

  • Marketing Blog
  • Advertising
  • Ecommerce Marketing

influencer-marketing-the-shift-from-celebrities-to-micro-influencers

  • Industrial Blog
  • Fashion Marketing
  • Sports Marketing
  • Luxury Marketing
  • Legal Marketing
  • Healthcare Marketing

rise of digital entertainment platforms argumentative essay brainly

  • Digital Marketing Tools
  • Marketing Reporting Tools
  • Digital Marketing Analytics Tools
  • Email Marketing Tools
  • Other Tools
  • Social Media Management Tools
  • Social Media Marketing Tools
  • Social Media Analytics Tools
  • Social Media Monitoring Tools
  • Influencer Marketing Platforms
  • Web Design Tools
  • Landing Page Builders
  • UI / UX Design Tools
  • Website Builder Software
  • Front End Development Tools
  • Team Management Softw...
  • Project Management Tools
  • Agency Management Software
  • Productivity Management Software
  • Time Tracking Tools
  • Sales Tools
  • Sales Automation Tools
  • Product Feed Management Tools
  • Sales Enablement Tools
  • AI Design Tools
  • AI Content Tools
  • AI Analytics Tools
  • AI Marketing Tools
  • Performance & Software
  • Website Optimization Tools
  • Content Delivery Network Tools
  • Cybersecurity Software
  • Web Accessibility Tools

Market your SaaS Tools and reach digital agencies & marketing professionals worldwide.

  • All Categories in USA
  • Artificial Intelligence Events
  • Design & Development Events
  • Digital Marketing Conferences
  • Social Media Events

GYDA-Summit-2024

GYDA Summit 2024

Data Innovation Summit 2024

Data Innovation Summit 2024

Submit your exclusive marketing event today.

Submit your event to reach a wider audience! Whether it's digital marketing, AI, or any related theme, we would love to help spread the word out!

  • All Categories in UK
  • All Categories in Canada
  • All Categories in Australia
  • All Categories in Europe
  • All Categories in Asia

the-impact-of-streaming-services-on-the-entertainment-industry

The Impact of Streaming Services on the Entertainment Industry

The rise of streaming services pops up the same old questions: Are cinemas dying? What will the future of TV be? The video-streaming entertainment industry has undoubtedly revolutionized the entertainment industry by unbelievably changing the way we consume TV shows and movies. Top streaming platforms such as Netflix, Disney+, Amazon Prime Video, and Hulu have made entertainment more accessible than ever before, resulting in a drastic decline in watching films at the cinema and waiting for shows in front of the TV.

As 85% of American households have at least one subscription to a video streaming service, it is expected to see continuous growth in the streaming industry over the next few years. However, due to the high pricing rates in other parts of the world other than North America and Europe, the anticipated growth will come to a halt , but no decrease is expected. In other words, when even the continuous growth of the industry stops or slows down, the impact of streaming services on the entertainment industry will remain a hot topic for many more years.

rise of digital entertainment platforms argumentative essay brainly

Let’s dive into the evolution of TV and cinema regarding the rise of video streaming and analyze why people prefer to watch movies and series from the streaming service apps on their TVs, laptops, or phones.

Why & How Streaming Services Changed the Television Industry? 

Streaming services have disrupted the traditional television model by investing heavily in original content production. Netflix, in particular, has paved the way with globally known and well-acclaimed series such as Stranger Things, House of Cards, Emily in Paris, Black Mirror , etc. 

With its captivating shows and carefully designed interface causing to binge-watch, Netflix has compelled viewers to “get addicted” to this new TV . And many other streaming platforms have done the same thing over the years, since the 2010s in particular.

As a result, the power of traditional media has shifted to these platforms. We, viewers now have a way much broader range of content to choose from, and all of them are tailored to personal preferences with the help of AI algorithms.

Okay, that’s enough general info. Let’s see the reasons one by one affecting the future of TV:

Personalization

We all see that streaming platforms have totally changed the game by giving us exactly what we want to watch. No more being stuck with whatever is on at a specific time. Now, we get personalized recommendations based on our own viewing habits. 

So it’s like having a TV buddy who knows us better than we know ourselves, of course, when we don’t share our Netflix account with family or friends. 🙂

Love is sharing a password. — Netflix (@netflix) March 10, 2017

Speaking of Netflix, if you want to learn more about this streaming giant, check out our blog post about Netflix’s digital marketing strategy . In that blog post, we focused on how it managed to gain such success.

Global Reach and Diversity

Streaming services have utterly blown the doors off when it comes to global reach and diverse content. They’ve gone beyond borders, bringing us amazing shows from all around the world. 

We’re talking about world-famous series like La Casa de Papel from Spain, the mind-bending Dark from Germany, and the super gripping Narcos from Colombia. These shows have become huge hits, not just in their home countries but across the globe. 

And with streaming platforms, we’re now exposed to a whole new world of storytelling and able to explore various cultures.

Breaking the Traditional Broadcasting Model

Do you remember the days when you had to rush home or quit what you were doing to catch your favorite show at a specific time? Well, those days seem a bit far away. 

Now we have the freedom to watch our favorite shows at our own convenience. We can pause, resume, rewatch episodes as desired, and even binge-watch entire seasons in one glorious sitting, giving us full control over the viewing experience.

Embracing Niche and Diverse Content

Streaming services have embraced niche and diverse content that may not have found a place on traditional networks. They’ve raised the flag for them and given a voice to stories that often go untold. So, video streaming platforms have become hotspots for innovative and unconventional storytelling, breaking free from the cookie-cutter formulas of mainstream TV. They’ve created a space where underrepresented communities and unique perspectives can shine. For instance, Sex Education, a Netflix original, is considered to be one of the most queerest teen shows ever .

Are Cinemas Dying?

The theater has consistently faced predictions of its death, but today it stays powerful and is regenerating through stand-up shows. The same story can or probably will be valid for the film industry, but cinemas? We don’t think so.

Distribution and Accessibility

Streaming services have revolutionized film distribution by offering a direct-to-consumer model. Gone are the days when filmmakers had to rely solely on mainstream releases to showcase their work. 

Video streaming platforms became the major players in acquiring and distributing independent films, giving smaller and niche productions a chance to shine. And even the smallest streaming services, the ones merely focusing on independent cinema, have managed to create brand awareness to some extent. For example, 24% of the UK population knows MUBI .

rise of digital entertainment platforms argumentative essay brainly

In short, filmmakers now have the flexibility to truly express themselves without the constraints imposed by mainstream expectations, as long as the streaming platforms don’t act like TV giants. 

Such artistic freedom leads to the creation of remarkable films that resonate with audiences on a deeper level. We’ve seen this with Netflix’s Roma and Amazon Studios’ Manchester by the Sea , which earned critical acclaim and Academy Awards. 

rise of digital entertainment platforms argumentative essay brainly

Data-Driven Decision Making

Streaming services have mastered the art of data analytics to understand what viewers want. They focus on making informed decisions based on consumer behavior and preferences. Therefore, they can curate content that resonates with the audience and keep them coming back for more and more. This is not only a win for the video streaming platforms, but it is also extremely beneficial for filmmakers.

Wrapping Up

In the simplest terms, the impact of streaming services on the entertainment industry has been revolutionary.

Netflix, Disney+ , Amazon Prime Video , Hulu, and other streaming platforms have fundamentally changed the way we consume content. Actually, they even changed the name of watching films and series into “consuming content”, which can be another topic to discuss, obviously. They have literally disrupted traditional models, providing viewers with more choice, flexibility, and personalization. 

With a surge in original content and support for independent filmmakers, these services have diversified the entertainment landscape. As streaming platforms continue to evolve and innovate, the future of the industry looks incredibly promising, with tons of exciting and engaging content available for audiences worldwide.

Are you looking for an opportunity to make a name for yourself in the industry? Here’s what you need to boost your brand: our hand-picked list of top entertainment marketing agencies .

Share this post

rise of digital entertainment platforms argumentative essay brainly

Related Posts

automations-to-implement-today-to-take-advantage-of-your-hubspot-subscription

Subscribe to keep up with fresh news and exciting updates. We promise not to spam you!

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy .

Home — Essay Samples — Sociology — Sociology of Media and Communication — Social Media

one px

Argumentative Essays About Social Media

This is a comprehensive resource to help you find the perfect social media essay topic. Whether you're navigating the complexities of digital communication, exploring the impact of social media on society, or examining its effects on personal identity, the right topic can transform your essay into a captivating and insightful exploration. Remember, selecting a topic that resonates with your personal interests and academic goals not only makes the writing process more enjoyable but also enriches your learning experience. Let's dive into a world of creativity and critical thinking!

Essay Types and Topics

Below, you'll find a curated list of essay topics organized by type. Each section includes diverse topics that touch on technology, society, personal growth, and academic interests, along with introduction and conclusion paragraph examples to get you started.

Argumentative Essays

Introduction Example: "In the digital age, social media platforms have become central to our daily interactions and self-perception, particularly among teenagers. This essay explores the impact of social media on teen self-esteem, arguing that while it offers a space for expression and connection, it also presents significant challenges to self-image. "

Conclusion Example: "Having delved into the complex relationship between social media and teen self-esteem, it is clear that the digital landscape holds profound effects on individual self-perception. This essay reaffirms the thesis that social media can both uplift and undermine teen self-esteem, calling for a balanced approach to digital engagement."

Introduction Example: "As political landscapes evolve, social media has emerged as a powerful tool for political mobilization and engagement. This essay investigates the role of social media in shaping political movements, positing that it significantly enhances communication and organizational capabilities, yet raises questions about information authenticity. "

Conclusion Example: "Through examining the dual facets of social media in political mobilization, the essay concludes that while social media is a pivotal tool for engagement, it necessitates critical scrutiny of information to ensure a well-informed public discourse."

Compare and Contrast Essays

Introduction Example: "In the competitive realm of digital marketing, Instagram and Twitter stand out as leading platforms for brand promotion. This essay compares and contrasts their effectiveness, revealing that each platform caters to unique marketing strengths due to its specific user engagement and content dissemination strategies. "

Conclusion Example: "The comparative analysis of Instagram and Twitter highlights distinct advantages for brands, with Instagram excelling in visual storytelling and Twitter in real-time engagement, underscoring the importance of strategic platform selection in digital marketing."

Descriptive Essays

Introduction Example: "Today's social media landscape is a vibrant tapestry of platforms, each contributing to the digital era's social fabric. This essay describes the characteristics and cultural significance of current social media trends, illustrating that they reflect and shape our societal values and interactions. "

Conclusion Example: "In portraying the dynamic and diverse nature of today's social media landscape, this essay underscores its role in molding contemporary cultural and social paradigms, inviting readers to reflect on their digital footprints."

Persuasive Essays

Introduction Example: "In an era where digital presence is ubiquitous, fostering positive social media habits is essential for mental and emotional well-being. This essay advocates for mindful social media use, arguing that intentional engagement can enhance our life experiences rather than detract from them. "

Conclusion Example: "This essay has championed the cause for positive social media habits, reinforcing the thesis that through mindful engagement, individuals can navigate the digital world in a way that promotes personal growth and well-being."

Narrative Essays

Introduction Example: "Embarking on a personal journey with social media has been both enlightening and challenging. This narrative essay delves into my experiences, highlighting how social media has influenced my perception of self and community. "

Conclusion Example: "Reflecting on my social media journey, this essay concludes that while it has significantly shaped my interactions and self-view, it has also offered invaluable lessons on connectivity and self-awareness, affirming the nuanced role of digital platforms in our lives."

Engagement and Creativity

As you explore these topics, remember to approach your essay with an open mind and creative spirit. The purpose of academic writing is not just to inform but to engage and provoke thought. Use this opportunity to delve deep into your topic, analyze different perspectives, and articulate your own insights.

Educational Value

Each essay type offers unique learning outcomes. Argumentative essays enhance your analytical thinking and ability to construct well-founded arguments. Compare and contrast essays develop your skills in identifying similarities and differences. Descriptive essays improve your ability to paint vivid pictures through words, while persuasive essays refine your ability to influence and convince. Finally, narrative essays offer a platform for personal expression and storytelling. Embrace these opportunities to grow academically and personally.

Some Easy Argumentative Essay Topics on Social Media

  • The Impact of Social Media: Advantages and Disadvantages
  • Is Social Media Enhancing or Eroding Our Real-Life Social Skills?
  • Should There Be Stricter Regulations on Social Media Content to Protect Youth?
  • Social Media's Role in Relationships: Communication Enhancer or Barrier
  • Does Social Media Contribute to Political Polarization?
  • The Role of Social Media in Shaping Perceptions of Divorce
  • The Impact of Social Media on Mental Health: Benefit or Harm?
  • Can Social Media Be Considered a Reliable Source of News and Information?
  • Is Social Media Responsible for the Rise in Cyberbullying?
  • Impact of Social Media on Mental Health
  • Does Social Media Promote Narcissism and Self-Centered Behaviors?
  • The Role of Social Media in Business Marketing: Is It Indispensable?

Peggy Orenstein's "Tweet, Therefore I Am"

Intrusive advertising to cyberbullying and fake news, made-to-order essay as fast as you need it.

Each essay is customized to cater to your unique preferences

+ experts online

Social Media and College Students' Performance, Mental Health, and Relationships

Social media is beneficial to the mankind, the detrimental effects of social media on the young generation, the effect of social media challenges on current generation, let us write you an essay from scratch.

  • 450+ experts on 30 subjects ready to help
  • Custom essay delivered in as few as 3 hours

Pros and Cons of Social Media: Social Networking

Positive and negative effects of social media, sleeping habits and social media usage, negative effect of social media on young people, get a personalized essay in under 3 hours.

Expert-written essays crafted with your exact needs in mind

Social Media Cons and Prons: Evaluating Its Advantages and Disadvantage

The importance of staying safe on social media, impact of social media on our lives, social media: negative effects and addiction, discussion on whether is social media beneficial or harmful for society, negative effects of social media: relationships and communication, social media pros and cons, social media - good and bad sides, a study of the role of social media concerning confidentiality of personal data, how social media causes stereotyping, social media addiction: consequences and strategies for recovery, the role of social media in making us more narcissistic, the effect social media is having on today's society and political atmosphere, digital/social media, censorship in social media, why teenagers are addicted to social media and how it affects them, advantages and disadvantages of social media for society, enormous impact of mass media on children, the role of social media in the current business world, social media is the reason for many of the world’s problems and solutions.

Social media refers to dynamic online platforms that enable individuals to actively engage in the generation and dissemination of various forms of content, including information, ideas, and personal interests. These interactive digital channels foster virtual communities and networks, allowing users to connect, communicate, and express themselves. By harnessing the power of technology, social media platforms provide a space for individuals to share and exchange content, fostering connections and facilitating the flow of information in an increasingly digital world.

In a peculiar manner, the inception of social media can be traced back to May 24, 1844, when a sequence of electronic dots and dashes was manually tapped on a telegraph machine. Although the origins of digital communication have deep historical roots, most contemporary narratives regarding the modern beginnings of the internet and social media often point to the emergence of the Advanced Research Projects Agency Network (ARPANET) in 1969. The year 1987 witnessed the establishment of the direct precursor to today's internet, as the National Science Foundation introduced the more robust and expansive NSFNET, a nationwide digital network. A significant milestone occurred in 1997 when Six Degrees, the first genuine social media platform, was launched.

Mark Zuckerberg is a notable figure in the realm of social media as the co-founder and CEO of Facebook. Zuckerberg played a pivotal role in transforming Facebook from a small networking platform for college students into a global social media giant with billions of users. His innovative ideas and strategic decisions have reshaped the way people connect and share information online, making him one of the most influential individuals in the digital age. Jack Dorsey is recognized as one of the key pioneers of social media, notably for co-founding Twitter. Dorsey's creation revolutionized online communication by introducing the concept of microblogging, allowing users to share short messages in real-time. Twitter quickly gained popularity, becoming a powerful platform for news dissemination, public conversations, and social movements. Dorsey's entrepreneurial spirit and vision have contributed significantly to the evolution of social media and its impact on society. Sheryl Sandberg is a prominent figure in the social media landscape, known for her influential role as the Chief Operating Officer (COO) of Facebook.Sandberg played a crucial part in scaling and monetizing Facebook's operations, transforming it into a global advertising powerhouse. She is also recognized for her advocacy of women's empowerment and leadership in the tech industry, inspiring countless individuals and promoting diversity and inclusion within the social media sphere. Sandberg's contributions have left an indelible mark on the growth and development of social media platforms worldwide.

Social Networking Sites: Facebook, LinkedIn, and MySpace. Microblogging Platforms: Twitter. Media Sharing Networks: Instagram, YouTube, and Snapchat. Discussion Forums and Community-Based Platforms: Reddit and Quora. Blogging Platforms: WordPress and Blogger. Social Bookmarking and Content Curation Platforms: Pinterest and Flipboard. Messaging Apps: WhatsApp, Facebook Messenger, and WeChat.

Facebook (2004), Reddit (2005), Twitter (2006), Instagram (2010), Pinterest (2010), Snapchat (2011), TikTok (2016)

1. Increased Connectivity 2. Information Sharing and Awareness 3. Networking and Professional Opportunities 4. Creativity and Self-Expression 5. Supportive Communities and Causes

1. Privacy Concerns 2. Cyberbullying and Online Harassment 3. Information Overload and Misinformation 4. Time and Productivity Drain 5. Comparison and Self-Esteem Issues

The topic of social media holds significant importance for students as it plays a prominent role in their lives, both academically and socially. Social media platforms provide students with opportunities to connect, collaborate, and share knowledge with peers, expanding their learning networks beyond the confines of the classroom. It facilitates communication and access to educational resources, allowing students to stay updated on academic trends and research. Additionally, social media enhances digital literacy and prepares students for the realities of the digital age. However, it is crucial for students to develop critical thinking skills to navigate the potential pitfalls of social media, such as misinformation and online safety, ensuring a responsible and balanced use of these platforms.

The topic of social media is worthy of being explored in an essay due to its profound impact on various aspects of society. Writing an essay on social media allows for an in-depth examination of its influence on communication, relationships, information sharing, and societal dynamics. It offers an opportunity to analyze the advantages and disadvantages, exploring topics such as privacy, online identities, social activism, and the role of social media in shaping cultural norms. Additionally, studying social media enables a critical evaluation of its effects on mental health, politics, and business. By delving into this subject, one can gain a comprehensive understanding of the complex and ever-evolving digital landscape we inhabit.

1. Social media users spend an average of 2 hours and 25 minutes per day on social networking platforms. This amounts to over 7 years of an individual's lifetime spent on social media, highlighting its significant presence in our daily lives. 2. Instagram has over 1 billion monthly active users, with more than 500 million of them using the platform on a daily basis. 3. YouTube has over 2 billion logged-in monthly active users. On average, users spend over 1 billion hours watching YouTube videos every day, emphasizing the platform's extensive reach and the power of video content. 4. Social media has become a major news source, with 48% of people getting their news from social media platforms. This shift in news consumption highlights the role of social media in shaping public opinion and disseminating information in real-time. 5. Influencer marketing has grown exponentially, with 63% of marketers planning to increase their influencer marketing budget in the coming year. This showcases the effectiveness of influencers in reaching and engaging with target audiences, and the value brands place on leveraging social media personalities to promote their products or services.

1. Schober, M. F., Pasek, J., Guggenheim, L., Lampe, C., & Conrad, F. G. (2016). Social media analyses for social measurement. Public opinion quarterly, 80(1), 180-211. (https://academic.oup.com/poq/article-abstract/80/1/180/2593846) 2. Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing science, 48(1), 79-95. (https://link.springer.com/article/10.1007/s11747-019-00695-1?error=cookies_not_support) 3. Aichner, T., Grünfelder, M., Maurer, O., & Jegeni, D. (2021). Twenty-five years of social media: a review of social media applications and definitions from 1994 to 2019. Cyberpsychology, behavior, and social networking, 24(4), 215-222. (https://www.liebertpub.com/doi/full/10.1089/cyber.2020.0134) 4. Ruths, D., & Pfeffer, J. (2014). Social media for large studies of behavior. Science, 346(6213), 1063-1064. (https://www.science.org/doi/abs/10.1126/science.346.6213.1063) 5. Hou, Y., Xiong, D., Jiang, T., Song, L., & Wang, Q. (2019). Social media addiction: Its impact, mediation, and intervention. Cyberpsychology: Journal of psychosocial research on cyberspace, 13(1). (https://cyberpsychology.eu/article/view/11562) 6. Auxier, B., & Anderson, M. (2021). Social media use in 2021. Pew Research Center, 1, 1-4. (https://www.pewresearch.org/internet/wp-content/uploads/sites/9/2021/04/PI_2021.04.07_Social-Media-Use_FINAL.pdf) 7. Al-Samarraie, H., Bello, K. A., Alzahrani, A. I., Smith, A. P., & Emele, C. (2021). Young users' social media addiction: causes, consequences and preventions. Information Technology & People, 35(7), 2314-2343. (https://www.emerald.com/insight/content/doi/10.1108/ITP-11-2020-0753/full/html) 8. Bhargava, V. R., & Velasquez, M. (2021). Ethics of the attention economy: The problem of social media addiction. Business Ethics Quarterly, 31(3), 321-359. (https://www.cambridge.org/core/journals/business-ethics-quarterly/article/ethics-of-the-attention-economy-the-problem-of-social-mediaaddiction/1CC67609A12E9A912BB8A291FDFFE799)

Relevant topics

  • Effects of Social Media
  • Media Analysis
  • Cultural Appropriation
  • Sex, Gender and Sexuality
  • Social Justice
  • Sociological Imagination
  • American Identity
  • Discourse Community

By clicking “Check Writers’ Offers”, you agree to our terms of service and privacy policy . We’ll occasionally send you promo and account related email

No need to pay just yet!

Bibliography

We use cookies to personalyze your web-site experience. By continuing we’ll assume you board with our cookie policy .

  • Instructions Followed To The Letter
  • Deadlines Met At Every Stage
  • Unique And Plagiarism Free

rise of digital entertainment platforms argumentative essay brainly

hubvela logo

Home | About Us Contact Us | Privacy Policy

How Digital Technology Change Society in The Area of Entertainment

How Digital Technology Change Society in The Area of Entertainment?

Digital technology has had a significant impact on society in the area of entertainment. The entertainment industry has undergone a transformation in recent years, with digital media changing how studios disseminate marketing content, artists engage with fans, and consumers interact with their content.

The rise of digital technology has made entertainment more accessible, affordable, and convenient for users to learn and have fun.

The consumption of television via on-demand streaming sites is not the only significant change in how we consume television content.

There has been a tremendous shift in how we engage with television programming and how we interact with one another around television.

In this article, we will explore how digital technology has changed society in the area of entertainment. We will examine the benefits and challenges of digital technology in the entertainment industry and how it has transformed the way we consume and create entertainment content.

How Digital Technology Change Society in The Area of Entertainment (Infographics)

How Digital Technology Change Society in The Area of Entertainment Infographic

1. Streaming Platforms and On-Demand Content

Streaming platforms and on-demand content have transformed the entertainment industry, providing instant access to a vast library of TV shows, movies, and user-generated content.

Digital platforms such as Netflix, YouTube, and Twitch have disrupted traditional cable and satellite TV industries, allowing users to watch their favorite shows on-demand and on their own schedule.

Similarly, the film industry has witnessed the emergence of streaming services like Netflix and Amazon Prime Video, which have disrupted traditional cinema and DVD rental business models.

The rise of subscription-based streaming services like Hulu and HBO Max has also transformed the television industry. Digital technology has made entertainment more accessible, affordable, and convenient for users to learn and have fun.

2. Virtual Reality and Immersive Entertainment

Virtual reality (VR) and immersive entertainment have transformed the entertainment industry, providing users with a more immersive and interactive experience.

VR technology creates a computer-generated, three-dimensional virtual environment that users can interact with, typically accessed via a computer that is capable of projecting 3D information via a display, which can be isolated screens or a wearable display, e.g., a head-mounted display (HMD), along with user identification sensors.

VR technology has been used in various entertainment applications, including gaming, movies, and live events.

The use of VR technology in entertainment has enabled users to experience entertainment content in a more immersive and interactive way, providing a more engaging and memorable experience.

The rise of VR technology has also created new opportunities for content creators and businesses, enabling them to create new and innovative entertainment experiences.

3. Online Gaming and Esports Revolution

Online gaming and esports have revolutionized the entertainment industry, providing users with a new way to engage with entertainment content.

With the widespread availability of high-speed internet and advancements in gaming technology, online gaming has become a global phenomenon, captivating millions of players and reshaping the entertainment landscape.

Online gaming has transcended the boundaries of traditional entertainment, with gaming tournaments and esports events drawing large audiences and generating significant revenue.

Streaming services like Twitch and YouTube Gaming have provided platforms for gamers to share their gameplay experiences with a wider audience, fostering a sense of community and expanding the reach of online gaming beyond just the players themselves.

The rise of online gaming and esports has created new opportunities for content creators and businesses, enabling them to create new and innovative entertainment experiences.

4. Social Media Influencers and Celebrity Culture

Social media influencers and celebrity culture have been significantly impacted by digital technology, changing the way celebrities interact with their fans and how businesses market their products.

With the rise of platforms like TikTok, Instagram, and Twitter, celebrities and influencers have more power to interact with their fans, and the average internet star can have more influence than companies.

Social media has had a profound impact on the entertainment industry as a whole, creating new opportunities for aspiring artists to gain exposure and has given rise to new types of content, such as influencer marketing and sponsored posts.

However, it has also disrupted traditional distribution models and led to a decline in the profitability of traditional media outlets such as newspapers and magazines.

5. Digital Art and Creativity Platforms

Digital Art and Creativity Platforms have been greatly impacted by digital technology, leading to significant changes in the entertainment industry. Digital technology has made art and creativity more accessible to a wider audience.

With the rise of digital platforms, artists can showcase their work online, reaching a global audience without the limitations of physical galleries or exhibitions. Digital technology has facilitated collaboration among artists and creators.

Through online platforms, artists can connect and collaborate with others from different parts of the world, sharing ideas, techniques, and resources. This has led to the emergence of new and innovative art forms and styles.

Digital technology has introduced new tools and techniques that have revolutionized the creation process. Digital art software and hardware allow artists to experiment with different mediums, textures, and styles, pushing the boundaries of traditional art forms.

This has opened up new possibilities for artistic expression and creativity. Digital platforms have revolutionized the distribution and consumption of art and entertainment.

Online marketplaces and streaming platforms have made it easier for artists to showcase and sell their work directly to consumers, bypassing traditional gatekeepers.

This has democratized the industry and provided opportunities for emerging artists to gain recognition. Digital technology has enabled the creation of interactive and immersive experiences in the entertainment industry.

Virtual reality (VR) and augmented reality (AR) technologies have transformed the way people engage with art, allowing them to become active participants in the creative process.

Digital technology has had a profound impact on the world of digital art and creativity platforms. It has expanded access, fostered collaboration, introduced new tools and techniques, and transformed the way art is distributed and consumed.

These changes have not only influenced the entertainment industry but also shaped society’s perception and engagement with art.

6. Crowd-Sourced Entertainment and User-Generated Content

Digital technology has changed the way consumers interact with entertainment. Consumers are no longer passive recipients of content but active participants in the creation and distribution process.

This has led to a shift in power dynamics, with consumers having more control over the content they consume.

Social media platforms and online forums provide a space for users to share their opinions, ideas, and creations, fostering a sense of community and engagement. User-generated content has given rise to new business models in the entertainment industry.

Companies can leverage user-generated content to create new products, services, and experiences, tapping into the creativity and passion of their audience. Social media has become a powerful tool for social justice and activism.

Movements like BlackLivesMatter and MeToo have utilized social media to raise awareness, build communities, and share narratives.

Nonprofits and social justice organizers can use social media to share information, build an audience, and promote events.

7. Impact of Algorithms on Content Discovery

The impact of algorithms on content discovery has been significant in the area of entertainment due to the rise of digital technology.

With the increasing amount of content available online, algorithms are used to personalize and recommend content to users based on their interests and viewing history.

This has led to a shift in the way people consume entertainment, as they are now more likely to discover new content through algorithmic recommendations rather than traditional methods such as word-of-mouth or advertising.

However, there are concerns about the potential for algorithms to create filter bubbles and limit exposure to diverse viewpoints.

As such, it is important to consider the ethical implications of algorithmic content discovery and ensure that users are exposed to a wide range of content.

8. Remix Culture and Digital Storytelling

Remix culture and digital storytelling have been significantly impacted by digital technology in the entertainment industry. With the rise of digital devices and software, it has become easier for creators to remix and repurpose existing media content.

Remix culture has been around for centuries, and it has played a fundamental role in the evolution of culture. The availability of tools to create and remix content has made it easier for artists to assimilate what has come before and create new works of art.

However, there are concerns about the impact of copyright laws and content moderation on remix culture. Despite these challenges, the remix should be seen as a valuable form of creative expression that allows for the exploration of new ideas and perspectives.

As such, it is important to defend the freedom of creative expression and acknowledge the role that remix culture has played in cultural evolution.

9. Globalization of Pop Culture Through Digital Channels

The globalization of pop culture through digital channels has been a significant impact on digital technology in the entertainment industry. The rise of digital platforms such as streaming services has made it easier for content to be distributed globally.

This has led to a cross-fertilization of pop culture from around the world, making it commonplace. American popular culture, in particular, has been a crucial export, with TV being one of the primary ways for American entertainment to reach foreign shores.

However, there are concerns about the potential for globalization to create a homogenized culture and limit exposure to diverse viewpoints.

The power to influence popular culture no longer lies with the relative few with control over traditional forms of mass media; it is now available to the great mass of people with access to the Internet.

As such, it is important to consider the ethical implications of globalization and ensure that diverse perspectives are represented in the content that is distributed globally.

10. Copyright Challenges and Digital Entertainment Industry

The digital entertainment industry has faced significant copyright challenges due to the ease with which digital content can be shared and distributed.

Copyright infringement tensions between digital media platforms and traditional media are at an all-time high, with pressure from copyright holders combined with aggressive infringement-flagging algorithms and significant penalties under current regulations pushing platforms to take down content, often before infringement has been proven.

While there are legitimate concerns regarding copyright infringement online, current regulation incentivizes over-blocking content in order to avoid fines, which is alienating content creators and limits free speech and innovation.

The widespread availability of digital technologies has made it easier than ever before to reproduce, distribute, and access copyrighted materials, leading to an increase in online piracy and copyright infringement.

The challenges of intellectual property in the digital age are significant, and it is important to consider the ethical implications of copyright enforcement and ensure that content creators are protected while also promoting innovation and free speech.

Conclusion on How Digital Technology Change Society in The Area of Entertainment

In conclusion, digital technology has had a significant impact on the entertainment industry, transforming both content creation and consumption.

The rise of digital platforms has made it easier for content creators to distribute their work globally, while also providing consumers with accessible, personalized, and cost-effective content.

However, there are also concerns about the potential for digital technology to create filter bubbles, limit exposure to diverse viewpoints, and infringe on copyright laws.

As such, it is important to consider the ethical implications of digital technology in the entertainment industry and ensure that content creators are protected while also promoting innovation and free speech.

The future of the entertainment industry will undoubtedly continue to be shaped by digital technology, and it is up to us to ensure that it is used in a responsible and ethical manner.

Relevant Resources:

  • How Digital Technology Change Society in The Area of Business?
  • How Digital Technology Change Society in The Area of Lifestyle?
  • Role of Digital Technology in Agriculture
  • How Digital Technology Promotes Entrepreneurship in Ecosystems?
  • How Digital Technology has Changed Photography?

Ahmad Ali

Ahmad Ali (Author)

Ahmad Ali has been a technology enthusiast and writer for the past 5 years having vast knowledge of technology.

Rehmat Ullah

Rehmat Ullah (Content Reviewer)

Rehmat Ullah is a software engineer and CEO of Softhat IT Solutions. He is an expert technologist, entrepreneur, and educationist.

Leave a Comment Cancel Reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

  • Skip navigation and go to content
  • Go to navigation

How Recent Technology Impacts Audiences and Artists: A Study on Social Media and Big Data.

Yuanyuan zhou by  | jan 13, 2021.

Introduction

Technology has had a significant impact on the production of art, one can for instance think about the effects of the Industrial Revolution on European art in the 18th and 19th centuries. In the 1960s, artists started to attempt to bring digital technology into their process of creating art, and use of technology in the art field caused raising debates since then. Recently, there have been two main changes that happened in the past ten years: the rise of social media and big data. This essay focuses on these two recent technological developments. It examines how social media impacts audiences’ preference and how it affects artists for their artwork creation, with an example of the revival of Yayoi Kusama ’s exhibition on Instagram. It also analyzes how artists use big data as a source to create a design with a case study on Moritz Stefaner ’s “Your Better Life Index” project.

The Use of the Internet and Social Media

The most recent 2019 definition by Merriam-Webster, sees social media as “forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.”[1] The appearance of social media and its prevalent usage are considered to be one of the most influential changes in technology that happened in the past ten years. The recent statistics show that the number of social media users increased by three times in the past decade and reached a user number of almost three billion in 2020.[2] Social media narrows the gap between people, and keeps them occupied for a significant time in their daily lives. It has also become an experimental field for artists and audience analysis researchers.

According to a 2013 study, the use of websites and social media raise the efficiency for illustrators in various aspects of their work.[3] First, social media promotes the spreading of knowledge and information. It makes knowledge more accessible and affordable for artists who constantly seek professional skill improvements. Second, social media also makes the cost related to online self-promotion, marketing, and establishing small and micro-businesses greatly reduced for startups. There are several studies about art marketing in the U.S. that proved small art businesses grew rapidly on multiple social media platforms in recent years.[4] However, many scholars argue that social media blurs the line between audiences and professional artists. It offers an unprecedented opportunity for amateurs to pursue a profession in illustration, and may lead to rising competition in the field. Third, social media has become a bridge for all the parties in the industry; art programmers and directors can access illustrators faster by reaching out to their personal websites or social accounts instead of communicating by posts or emails. Illustrators and artists are able to access their market and audiences directly and take quick actions based on their feedback. The faster and accurate response to feedback from the part of the artists also shapes audiences’ decisions for their entertainment choices.

Besides all the advantages social media brings, there are also some potential risks. As a result of the Internet and social media’s emergence, geographic barriers are reduced, and globalization is taking place in the illustration field as well. There is a phenomenon of “illustrations look so similar” or “webpage/homepage designs look the same.”[5]

With all those changes made by the Internet and technological support, a new working process is forming for art managers and small businesses, and the audiences are more directly exposed to the artworks. The audiences’ feedback carries more weight for illustrators in terms of decision making for their art projects if they attempt to achieve a goal of public acceptance or look for commercialization of their products. Audiences have high expectations, as now they are exposed daily to a massive number of artworks. Second, based on a 2016 study, there is a rising culture of participation in the “networked public.”[6] And, third, due to the habit of smartphone usage, the audience is now more used to scan or skim reading for a convenient and fast experience, which may result in shortening of the attention span. 

Social media has interestingly become a display of young generation identities, and it is also the platform through which audiences can gain self-esteem and self-actualization. A recent study examined the main features of most-popular works and the interaction between the artist and the follower (the audience) on Instagram.[7] They found that photographs featuring the artist’s face and their own art pieces, or the working process of the artwork, generally received more “Likes.” “Face attractiveness is based on universal perceptual mechanism and cultural influences.”[8] Seeing artists’ faces can make audiences feel more related to the artists on a human level, and it helps to develop one’s relationship with them to a nearly personal level. The research also qualitatively analyzed the most liked and most commented posts, and these findings show that artists gained quicker growth on “Likes” by asking questions and feedback about their works while interacting and creating a deep exchange with audiences. On the other hand, audiences feel involved in the process of art-making. Another key element for the most-liked post formula is to add curiosity, interest, and empathy, which are strongly associated with humanistic care, to the artwork.

rise of digital entertainment platforms argumentative essay brainly

Fig. 1. Yayoi Kusama, Exhibition, Infinity Mirrored Room-The Souls of Millions of Light Years Away , 2013, The Hirshhorn Museum, Washington D.C.

Yayoi Kusama (b.1929) is a well-known Japanese contemporary artist. Her works often express psychological and sexual content and are presented in a wide range of art forms including sculpture, installation, and painting. Kusama gained her early fame with traditional mediums and later benefited from revived popularity on Instagram as audiences hashtagged her distinct style of polka dots and her exhibitions.[9] In addition to her outstanding talent, unique biography, and artistic style, her work is distinguished by the interaction it gives to the audiences. That is one of the primary factors her works became re-popularized on Instagram. Starting from her earlier works “infinity net,” she has tried to build her own world of infinity with polka dots. In her show “Infinity room” (fig.1, 2, and 3), she created a space of the infinity world and attracted audiences to step in, walk around, and immerse in both conceptually and physically.[10] During some of her exhibitions, she invited audiences to be part of the show. For instance, visitors were encouraged to stick their own polka dot sticker in the exhibition. This created a playful, lighthearted open-ended exploration of the audience experience. Kusama also explored her own psychology—looking for a cure in her art. Audiences, even if they do not necessarily share similar life experiences with the artist, can still feel that Kusama’s work resonates with their own life and their own psychological world. Even children have found their own way to enjoy Kusama’s polka dot world. With a hashtag, the audience has posted photos of their own experience and stories from the exhibitions. The dip involvement and experience-based process is the crucial factor for Kusama’s works to become even more well-known today.

rise of digital entertainment platforms argumentative essay brainly

Fig. 2. Yayoi Kusama, Exhibition, Life is the Heart of a Rainbow , 2018, Gallery of Modern Art, Brisbane

rise of digital entertainment platforms argumentative essay brainly

Fig. 3. Yayoi Kusama, Exhibition, The Obliteration Room , 2011, Gallery of Modern Art, Brisbane

Based on a fairly new definition provided by Codd’s relational model, “Big data is where parallel computing tools are needed to handle data,” so mathematical analysis from a large set of data with low information density reveals relationships and dependencies, or predicts outcomes and behaviors.[11] Big data refers to a massive amount of data collection and analysis by processing software. It provides a capability to process data in a whole new order of magnitude than traditional software. It is now widely used in the science and business fields. Big data could be also highly relevant to arts and culture. Instead of a less efficient extensive mode of an audience’s rating, the audiences’ tastes and preferences can be analyzed more precisely. Their primary time seeking entertainment can be also targeted at a fine-grained level by using big data. Based on a 2014 study, it can be helpful to create and measure values for arts and cultural organizations with their social media data of activities and monitor their popularity and influence.[12] It can be also a powerful tool to develop creative business models and experiments.

Big data also shows a direct impact on illustrators’ content and artistic style which can be expanded with data collection. There is an emergence of “data artists” that create artworks aiming for data visualization and illustrations that make data more visually accessible.

rise of digital entertainment platforms argumentative essay brainly

Fig. 4. Moritz Stefaner, UI design for OECD, “Better Life Index,” September 26, 2015.

Moritz Stefaner is a contemporary German data visualization artist. His works create a balance between the analytical data information and aesthetic aspects of mapping complex projects. His works are generally being used as user interface design to provide data for audiences. His best-known project (fig.4 and 5) shows how Stefaner turned big data into an artwork design. This design is an interactive tool titled, “Your Better Life Index,” which was launched in 2011 by OECD (the Organization for Economic Co-operation and Development). It had been designed to rank forty countries’ performance on the quality of life they provided for their citizens. The dimensions they examined are housing, income, jobs, community, education, environment, governance, health, life satisfaction, safety, and work-life balance. Each country was represented by a flower, and one dimension by one of its own petals. The length of the petal indicates how well-performing the respective country is in that specific dimension.

rise of digital entertainment platforms argumentative essay brainly

Fig. 5. Moritz Stefaner, UI design for OECD, “Better Life Index,” September 26, 2015.  

Stefaner’s working process is very distinctive. Unlike most artists who create a design based on data being analyzed and the associated results, the German data visualization artist works through with his clients starting from finding the data source. For data visualization, grasping the audience’s attention in the fast turnaround network we have is important. The concept, therefore, should be very simple, clear to the point, also visually appealing. Working through the process of data collecting and analysis allows the artist to see what the data is really about, understand why it is interesting for audiences, and realize the unique perspective on the topic. The concept of the flower Stefaner decided on was a brilliant choice to represent human happiness because it is “coherent, and has a plausible shape.”[13] It implants an image of thriving in audiences’ minds, makes audiences feel positive, and invites them to dig further into the topic.

Another highlight of Stefaner’s design is humanity. The German artist mentioned multiple times in different interviews that bringing the humanity aspect to the concept design is very important.[14] Though there are increasing arguments dealing with how technology may potentially take away humanistic aspects from artworks, because “the more common the technology is, the more difficult it is for an artist to retain their individuality,”[15] many artists who rely on technology as mediums or sources mentioned they make sure to have an emphasis on humanity in their works, and it is for the artist to create the art; technology is just a tool to help in the process.[16] The concept of flowers in Stefaner’s work came out strong from “a metaphorical point of view (strong plants rise to the top) as well as a branding point of view (friendly, organic).”[17] The organic and uplifting force of the flower represents the development of countries and a positive vision of planning for the future. It creates a good balance with the scientific, rational spirit of data.

Many profound and lasting changes have happened in the field of technology in the past ten years. This essay focused on two of them: social media and big data, and examined how they have influenced artists and audiences. Social media has significantly changed audiences’ expectations. Viewers are seeking participation and engagement from art experience, they may also have shorter attention spans, and need artists to respond accordingly. Yayoi Kusama’s work shows how the artist successfully created an immersive experience for the audience with her exhibition. 

Big Data helps with audience analysis and also has been used as a source and inspiration for artists. Moritz Stefaner’s “Your Better Life Index” project has been examined, and it shows the importance of bringing the humanistic and aesthetic aspects to artworks. However, the utilization and dynamic integration of technology with art are unstoppable, and there are many innovative ways to approach the creation of illustrations today.

[1] Merriam Webster, “Social Media,” Merriamwebster.com. Accessed December 5, 2020. https://www.merriam-webster.com/dictionary/social%20media

[2] Statinvestor, “Number of Global Social Media Users 2010-2021,” Statinvestor. Accessed December 11, 2020. https://statinvestor.com/data/22389/number-of-social-media-users-worldwide/

[3] Kristin Thomson, Kristen Purcell, and Lee Rainie, “Arts Organizations and Digital Technologies,” Pew Research Center. January 4, 2013.  https://www.pewresearch.org/internet/2013/01/04/arts-organizations-and-digital-technologies/

[4] Ibid.

[5] Anne Quito, “Why editorial illustrations look so similar these days,” Quartz. October 26, 2019.  https://qz.com/quartzy/1728767/why-editorial-illustrations-look-so-similar-these-days/

[6] Ben Walmsley, “From Arts Marketing to Audience Enrichment: How Digital Engagement Can Deepen and Democratize Artistic Exchange with Audiences,” Poetics 58 (2016): 66-78.  https://www.sciencedirect.com/science/article/pii/S0304422X15300383

[7] Xin Kang, Wenyin Chen, and Jian Kang, “Art in the Age of Social Media: Interaction Behavior Analysis of Instagram Art Accounts,” Informatics 6(4) (2019): 52.  https://www.mdpi.com/2227-9709/6/4/52

[8] Ibid.

[9] Tim Adams, "Yayoi Kusama: the World’s Favourite Artist?,” theguardian.com. September 23, 2018.  Accessed November 12, 2020.  https://www.theguardian.com/artanddesign/2018/sep/23/yayoi-kusama-infinity-film-victoria-miro-exhibition

[10] David Bell, “Rethinking Yayoi Kusama: Neuroaesthetics, Adobe and the Creative Practice,” The International Journal of Arts Theory and History 12, issue 3 (2018):77-92.  http://web.a.ebscohost.com.ezproxy.mica.edu/ehost/pdfviewer/pdfviewer?vid=1&sid=04ff5abc-d3dd-40c1-bb57-639fe91dcbf6%40sdc-v-sessmgr03

[11] Wikipedia, “Big Data,” Wikipedia. Accessed Dec 5, 2020. https://en.wikipedia.org/wiki/Big_data

[12] Juan Mateos Garcia, “The Art of Analytics: Using Bigger Data to Create Value in the Arts and Cultural Sector,” Cccblab. February 18, 2014. http://lab.cccb.org/en/the-art-of-analytics-using-bigger-data-to-create-value-in-the-arts-and-cultural-sector/

[13] Moritz Stefaner, “OECD Better Life Index,” Truth and Beauty Studio. Accessed November, 2020. http://truth-and-beauty.net/projects/oecd-better-life-index

[14] Global Economic Dynamics, “Data, Visualization and Stories 3: Interview with Moritz Stefaner,” Youtube. November 25, 2013.  https://www.youtube.com/watch?v=PkRFOk0MlBg&t=135s

[15] Daria Sofina, “Transcending Humanity: Evolution of Technological Art,” ITMO News, September 12, 2018. https://news.itmo.ru/en/science/life_science/news/7835/

[16] Jonathan Follett, “Making Art with AI: Toward Data Science,” Towardsdatascience.com. December 11, 2020.  https://towardsdatascience.com/making-art-with-ai-cc1acb332d0

[17] Stefaner, “OECD Better Life Index.”

Yuanyuan Zhou

Yuanyuan Zhou is a student at MICA, majoring in MFA Illustration Practice. A graduate of the Accounting and Finance department, Zhou later found a passion in illustration and has been illustrating for one year.

Related Time Periods

The Decade 2010-2020

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy .

DTI: Demand for online entertainment increases due to pandemic

MANILA, Philippines — The Department of Trade and Industry (DTI) has observed an increased demand in the entertainment industry as consumers turn towards online movies and entertainment amid the coronavirus pandemic.

Trade Undersecretary Rafaelita Aldaba on Wednesday said Filipinos are shifting towards digital consumption for entertainment during the pandemic, such as online games, online movies, and online entertainment applications.

“We’re seeing increased demand from entertainment especially with our consumers turning more towards movies and content production,” she said during a House hearing.

“The patterns of interest in film production are more leaning towards anime and K-drama films and there is a rise of digital movie platforms, the subscription-based digital real-time and personalized platforms,” Aldaba added.

Citing a study by Google, Aldaba said such increased demand in entertainment does not necessarily because people are required to stay at home but there “might be potentially a bigger paradigm shift” to movie content consumption, production and distribution.

She also noted a declining trend for travel amid the pandemic.

For the tourism industry to survive amid the COVID-19 crisis, the DTI is urging Filipinos to “travel local and buy local.”

“Travel local and buy local ang policy namin for tourism,” Aldaba said.

The DTI earlier launched a national campaign “Buy Local, Go Lokal” to boost demand for Philippine-made products, particularly those from small businesses.

This is to help the economy recover from the coronavirus pandemic.

Subscribe to our daily newsletter

Disclaimer: Comments do not represent the views of INQUIRER.net. We reserve the right to exclude comments which are inconsistent with our editorial standards. FULL DISCLAIMER

© copyright 1997-2024 inquirer.net | all rights reserved.

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.

  • Business Strategy

Digital Transformation in Media and Entertainment Industry: A Guide for 2024

Digital Transformation in Media and Entertainment Industry: A Guide for 2024

Are you ready to enter the vibrant media and entertainment world, where stagnation is not an option? You must embrace digital transformation in 2024 using advanced tech to outshine rivals, understand consumer needs, and revolutionise content.

Curious? You should be.

Here’s a sneak peek at what we’ll dive into in this guide about digital transformation and the media industry:

  • The Current Landscape: Where does the industry stand today?
  • Tech Innovations: AI, VR/AR, blockchain… the list goes on.
  • Consumer Insights: What do they really want?
  • Content Strategies: The new playbook.
  • Data-Driven Decisions: Make your data work for you.
  • Overcoming Challenges: Turning obstacles into opportunities.
  • Miquido’s Success Stories: Real-world triumphs.
  • Future Digital Transformation Trends: What’s next on the horizon?
  • Your Game Plan: Actionable advice for 2024.

P.S. When we are speaking of game-changers, let’s talk about Miquido, too. We aren’t just observers of digital transformation; we’re the maestros orchestrating it. You can explore how Miquido is observing and actively shaping this transformative journey.

The Current Landscape of Digital Transformation in the Media and Entertainment Industry

The media and entertainment industry in 2024 is a kaleidoscope of digital innovation.

The advent of AI-powered services like Netflix and Amazon Prime Video has revolutionised the video streaming industry. 

These platforms utilise advanced algorithms and machine learning techniques to predict user preferences and customer behaviour to provide personalised content recommendations. 

This enhances the user experience and helps content providers retain their audience by offering them exactly what they want to watch. The power of AI in shaping the future of entertainment cannot be overstated. 

This isn’t just a hit-or-miss tactic. According to a report by McKinsey, companies that leverage AI for customer personalisation see up to a 15% increase in revenue .

Now, let’s talk about practical applications. 

  • AI isn’t just about recommendations. Tools like IBM Watson are helping scriptwriters analyse and predict audience responses, making content creation an art and a science. Immersive technologies are moving from the fringes to the mainstream. 
  • Take the example of VR concerts . Nearly 19 per cent of US consumers used VR in 2020 , a three percentage point increase from 2019. These technologies are opening new revenue streams in an industry constantly seeking innovative ways to engage audiences.
  • For those in the business, data analytics is your secret weapon. Tools like Google Analytics and Tableau can provide deep insights into audience behaviour, helping fine-tune marketing strategies. But keep in mind data is only as good as its interpretation. Regular training in data literacy for your team can turn raw numbers into actionable insights.
  • Blockchain technology is another game-changer, especially regarding content monetisation and rights management. The market size for blockchain in media, advertising, and entertainment is expected to grow from USD 0.84 billion in 2023 to USD 15.29 billion by 2028 .
  • As for 5G , it’s the new backbone of content delivery . 5G technology is set to revolutionise live streaming and high-definition content delivery with a speed up to 100 times faster than 4G.

Digital transformation and media are rapidly evolving industries, so it is essential to stay on top of the latest trends and tools. 

Emerging Technologies and Their Impact: Revolutionizing Media and Entertainment

In 2024, the media and entertainment digital scene is buzzing with new technologies. AI, VR/AR, blockchain, and 5G aren’t just part of a futuristic vision. They are active agents of change, reshaping this dynamic industry.

1) AI: The Creative Break-Through

Artificial Intelligence is now a pivotal part of content creation. More than half of business leaders are already incorporating AI content generation tools into their strategies, with a staggering 73% of executives from both B2B and B2C marketing domains embracing generative AI in their companies​​. 

AI algorithms can analyse viewer data to predict trends and preferences, enabling content that resonates deeply with audiences. 

As a result, marketers leveraging AI-powered content generation have decreased their workload by nearly 60% , illustrating AI’s profound impact on efficiency.

2) VR/AR: Crafting Immersive Worlds

Virtual and Augmented Reality technologies are transforming user experiences. By 2026, the market size of AR and VR will reach over a hundred billion dollars, a significant increase from the $29.69 billion it reached in 2022.

From VR concerts to AR gaming experiences, these technologies offer unparalleled engagement. The number of VR and AR devices shipped out is expected to soar to 32.76 million in 2024 , indicating their increasing demand and potential.

3) Blockchain: Securing Content’s Future

As content monetisation and rights management become more important, blockchain technology is emerging as a key player. 

A major shift toward secure and efficient rights management is expected to occur by 2028 as the blockchain market for media and entertainment grows from $0.84 billion to $15.29 billion .

4) 5G: Fueling Connectivity and Innovation

The expansion of 5G networks promises increased connectivity speed, lower network latency, and innovative approaches to content delivery. 

Media and entertainment are expected to benefit from 5G services for approximately $1.87 trillion by 2030 . Media and entertainment are expected to benefit from 5G services in the amount of approximately $1.87 trillion by 2030.

In this rapidly evolving landscape, staying ahead means embracing these technologies. 

Pro Tip:  Subscribe to industry newsletters, join webinars, and engage in continuous learning to remain at the forefront of innovation. In the domain of digital transformation in the media and entertainment industry, agility and knowledge are your most valuable assets.

Consumer Behavior and Expectations: Catering to the Digital Age and Digital Transformation in the Entertainment Industry

As 2024 unfolds, consumer behaviour in the media and entertainment industry is transforming significantly. The increased number of digital media platforms has led to a paradigm shift in consumer expectations. 

Today’s audience seeks content that is engaging, high-quality, personalised, and accessible across multiple devices.

  • One of the most notable changes is the demand for on-demand content . Viewers now prefer streaming services that offer flexibility in what , when , and where they watch. This shift has led to the decline of traditional media streaming platforms and the rise of platforms like Netflix and Hulu.
  • Another key trend is the growing appetite for interactive and immersive content. Users are no longer passive consumers; they want to be part of the story. This is where technologies like VR and AR come into play, offering new ways to experience content.

How Is Miquido Keeping Up with this Evolution? Miquido develops solutions that prioritise user experience and engagement. Their AI-driven platforms enable content personalisation, ensuring each user’s experience is tailored to their preferences. 

Additionally, Miquido’s expertise in mobile app development ensures content is accessible and optimised for various devices, catering to the modern viewer’s need for mobility and flexibility.

Content Strategies for Digital Transformation in the Entertainment Industry 

The digital transformation has also led to new content creation, distribution, and monetisation models. Content creators are now exploring ways to leverage digital platforms for distribution and as a primary medium for storytelling.

One innovative model is the use of social media as a content platform. Creators turn to Instagram, TikTok , and YouTube to reach audiences directly, bypassing traditional channels. 

These platforms offer unique opportunities for engagement and monetisation, such as sponsored content and advertising revenue.

Miquido’s Innovative Approach: Miquido recognises these shifts and helps clients adapt their content strategies accordingly. Additionally, Miquido’s expertise in blockchain development enables secure and efficient monetisation models, ensuring creators are fairly compensated for their work.

Data-Driven Decision Making: The Power of Analytics in Personalization and Engagement

In this fast-paced media and entertainment world, data-driven decision-making has become crucial. 

Because it’s not just about collecting data; it’s about turning that data into actionable insights. Personalisation and engagement are at the heart of this strategy. Companies can tailor content and marketing strategies to individual users by analysing user interactions, preferences, and behaviours, enhancing engagement and loyalty.

How does Miquido Harness the power of data analytics? Miquido excels in it. Our approach uses sophisticated algorithms to analyse large datasets, providing clients with deep insights into their audience. 

This capability allows for highly targeted content and marketing strategies that resonate with viewers. For instance, by analysing viewing patterns, Miquido can help clients identify which types of content are most likely to keep audiences engaged and coming back for more.

Challenges in Digital Transformation in the Media Industry

Despite the benefits and opportunities, digital transformation in the media industry has challenges. One of the primary obstacles is keeping pace with rapidly evolving technologies and consumer trends. 

Another challenge is integrating new digital solutions with existing systems and workflows, which can be complex and resource-intensive.

Navigating the Obstacles with Miquido: Miquido addresses these challenges by offering comprehensive, end-to-end digital transformation services . The Miquido experts help clients solve the complexities of integrating new technologies, ensuring a seamless transition. You also get ongoing support and training, helping clients stay up-to-date with digital trends and technologies.

Additionally, Miquido’s focus on custom solutions ensures that their services are personalized to meet the unique needs and challenges of each client. 

Case Studies of Successful Digital Transformation

Miquido’s portfolio showcases numerous success stories about digital transformation in the media and entertainment industry. Here are some success stories for you to get the feel of what kind of work does Miquido do:

1) HerbalifeGO

HerbalifeGO is an innovative app developed by Miquido that streamlines the process of ordering Herbalife products, planning meal schedules, and monitoring fitness results. It serves as an all-in-one solution for managing diet and fitness regimes.

rise of digital entertainment platforms argumentative essay brainly

Development and Features:

  • Miquido developed HerbalifeGO in just 6 months , enabling Herbalife to showcase their app at their annual Extravaganza event​​.
  • The services provided included Design, Mobile UX/UI, Backend Development, and a CMS ​​.
  • The tech stack used for the project included Android, iOS, AWS ECS (Fargate), AWS CloudFormation, AWS Elastic Beanstalk, AWS Elasticsearch Service , and AWS Lambda ​​.

Impact and Results:

  • The app facilitated 56 localised catalogues of products , catering to a global audience.
  • HerbalifeGO achieved over 50,000 downloads on Google Play​​.

Brainly, a knowledge-sharing community platform, connects 150 million students and experts to solve challenging homework questions.

rise of digital entertainment platforms argumentative essay brainly

Solution Development:

  • Miquido created the Brainly Content Tool , a web platform for managing answer requests on Brainly. This solution addressed the distribution of tasks and optimised the workload for answer providers.
  • The Content Tool was developed in 3 months , featuring an effective arrangement of expert responses, easy time tracking, and workflow monitoring features​​.

Services and Technology:

  • The services included Proof of Concept (PoC) , Web Development (Backend, Frontend), and Web Design.
  • The tech stack encompassed Golang and React ​​.
  • This development led to 50% of questions on Brainly being answered within 24 hours.
  • The benefit rate achieved was twice higher than the targeted goal.
  • The solution saved an average of 3 hours of weekly work time for each user​​.

These case studies exemplify Miquido’s proficiency in entertainment app development , delivering tailored solutions that significantly impact their clients’ operational efficiency, and customer engagement.

Future Trends and Predictions for 2024 and Beyond About Digital Transformation in the Media Industry

The media and entertainment industry is poised for groundbreaking innovations. We can expect further AI and machine learning integration in content personalisation and predictive analytics, aiding in decision-making processes from content development to distribution.

Virtual reality is set to become more mainstream, with advancements in technology making VR content more accessible and affordable. This could revolutionise how audiences consume media, offering more immersive and interactive experiences.

How’s Miquido Keeping Up with this Evolution? As for Miquido’s vision, we foresee a future where technology seamlessly blends with creative content. Our focus is on developing solutions that are both technologically advanced and user-centric, ensuring that technology enhances, rather than overshadows, the creative aspect of media and entertainment.

Furthermore, Miquido monitors the development of blockchain technology and its potential to disrupt traditional content monetisation models. We are exploring incorporating blockchain to provide more secure and transparent content distribution and rights management.

Guidance for Businesses: Embracing Digital Transformation in the Entertainment Industry 

In the digital transformation era, businesses in the media and entertainment sector need to adapt swiftly to stay competitive. Here’s some actionable advice:

  • Embrace Change: The first step is to be open to change. This means not just adopting new technologies but also rethinking your business model to align with digital advancements.
  • Focus on User Experience: In today’s digital landscape, user experience is king. Invest in technologies that enhance interaction and personalisation. Remember, a satisfied user is more likely to become a loyal customer.
  • Leverage Data Wisely: Utilize data analytics to understand your audience better. This will help you make informed decisions that resonate with your audience’s evolving preferences.
  • Stay Agile: Be prepared to adapt to new trends rapidly. This agility is crucial in an industry that evolves at a breakneck pace.

Why Partner with Miquido? Partnering with Miquido can significantly smooth your digital transformation journey. Our expertise in emerging technologies and user-centric approaches ensures that digital solutions are innovative and aligned with your business goals. With Miquido, you’re not just implementing technology but strategically integrating it to enhance your content and connect with your audience effectively.

rise of digital entertainment platforms argumentative essay brainly

Ready to Embrace the Digital Wave? Let’s Do it with Miquido.

As we surf through the tides of digital transformation in the media and entertainment industries, it’s clear that the future is bright and brimming with possibilities. So, as the article ends, you’ve journeyed through the landscape of 2024, where technology and creativity merge to redefine the media and entertainment companies. 

Hence, the key takeaways for you are: 

  • The rise of AI, VR/AR, blockchain, and 5G is reshaping media and entertainment.
  • Consumer behaviour favours personalisation, interactivity, and flexibility. 
  • Data-driven decision-making is crucial for success.
  • Miquido’s expertise helps navigate the challenges of digital transformation.
  • Future trends point toward more immersive and interactive content experiences.

In the hassled digital marketplace, standing out requires innovation and strategic partnerships. Miquido is more than a technology provider. It is a visionary partner that guides clients through the digital landscape with expertise and creativity. 

By partnering with Miquido, you’re not just adapting to change; you’re leading it, crafting experiences that resonate with tomorrow’s audience.

How does digital transformation affect media and entertainment organisations?

Digital transformation revolutionises how content is created, distributed, and consumed. It introduces new technologies like AI and VR/AR, leading to more advertising and personalised content. This transformation also enables more efficient content delivery and monetisation strategies, reshaping the industry’s business models and audience engagement approaches in media companies.

What is digital transformation in the media sector?

Digital transformation refers to integrating digital technology into all media operations in the media sector. It involves tools like data analytics for audience insights, blockchain for secure transactions, and emerging technologies for innovative content delivery. This transformation involves adapting to changing consumer behaviours and creating more engaging and dynamic media experiences.

What are the 4 main areas of digital transformation?

These are the four main areas of digital transformation:

Technology Integration: Implementing advanced technologies like AI, blockchain, and 5G. Data Optimization: Leveraging data analytics for strategic decision-making and personalisation. Process Automation: Streamlining operations for efficiency and effectiveness. Customer Experience Enhancement: Focusing on user-centric strategies to improve engagement and satisfaction.

How is digital technology used in entertainment?

Digital technology in entertainment is used for creating immersive experiences (through VR/AR), offering personalised content (via AI algorithms), streamlining production processes (with digital tools), and improving distribution and monetisation (through platforms like streaming services and blockchain-based systems).

What are the different types of media transformation?

Different types of media transformation include:

Digitisation of Content: Converting traditional media into digital formats. Interactive Media: Creating content that allows user interaction, like games and VR experiences. Cross-platform Media: Distributing content across various digital platforms. Social Media Integration: Leveraging social platforms for content distribution and audience engagement. Mobile-centric Media: Tailoring content for mobile devices to reach a wider audience.

  • Artificial Intelligence
  • Entertainment

Your data is processed by Miquido sp. z o.o. sp.k. with its registered office in Kraków at Zabłocie 43A, 30 - 701 Kraków. The basis for processing your data is your consent and the legitimate interest of Miquido. You may withdraw your consent at any time by contacting us at [email protected] . You have the right to object, the right to access your data, the right to request rectification, deletion or restriction of data processing. For detailed information on the processing of your personal data, please see Privacy Policy . Show more

Related posts

10 Most Popular Entertainment Mobile Apps In 2023

10 Most Popular Entertainment Mobile Apps In 2023

Business benefits of digital transformation

5 business benefits of digital transformation

UX/UI design trends for 2023

  • Product Design

12 trends in UI UX design for 2024 from Miquido designers

IMAGES

  1. Teaching Argumentative Essay Structure With A Digital Highlighting

    rise of digital entertainment platforms argumentative essay brainly

  2. Digital Argument Writing Unit for Google Drive and Distance Learning in

    rise of digital entertainment platforms argumentative essay brainly

  3. Essay On Digital India About 400-500 Words

    rise of digital entertainment platforms argumentative essay brainly

  4. ARGUMENTATIVE ESSAY IN ENGLISH.docx

    rise of digital entertainment platforms argumentative essay brainly

  5. Argumentative Essay Revision.docx

    rise of digital entertainment platforms argumentative essay brainly

  6. Argumentative Thesis

    rise of digital entertainment platforms argumentative essay brainly

VIDEO

  1. Steps In Writing An Argumentative Essay

  2. Argumentative? (A Short Video Essay)

  3. Persusasive/Arugmentative Writing for CSEC ENGLISH A: A Comphrehensive Lesson

  4. Essay on Print Media vs Electronic Media || Print Media vs Digital Media || Essay in English

  5. What is argumentative writing in your own words?

  6. Enhance Your Essays: Crafting Compelling Body Paragraphs (CSEC English A)

COMMENTS

  1. The rise of the OTT platform and its impact on the entertainment

    The landscape of entertainment underwent a remarkable transformation with the rise of Over-The-Top (OTT) platforms, a shift that can be traced back to the early 2000s. This period marked the inception of a new era in content consumption, led by pioneering companies like Netflix , which dared to venture into uncharted territories of streaming ...

  2. Write an argumentative essay about whether you think ...

    With the rise of social media platforms, instant messaging apps, and video calling services, young people can now connect with others from different parts of the world in real-time. ... Argumentative essays generally require research and the use of evidence to support a claim. In this case, the argument is about the effect of technology and the ...

  3. Write an argumentative essay about whether you think ...

    Improved Communication: - The rise of social media platforms and messaging apps allows young people to connect with friends and family members globally, regardless of geographical barriers. - Research conducted by Pew Research Center reveals that 81% of teenagers in the United States use social media, indicating a widespread adoption of these ...

  4. The Streaming Era Has Finally Arrived. Everything Is About to Change

    LOS ANGELES — Every three decades, or roughly once a generation, Hollywood experiences a seismic shift. The transition from silent films to talkies in the 1920s. The rise of broadcast television ...

  5. The Impact of Streaming Services on the Entertainment Industry

    Wrapping Up. In the simplest terms, the impact of streaming services on the entertainment industry has been revolutionary. Netflix, Disney+, Amazon Prime Video, Hulu, and other streaming platforms have fundamentally changed the way we consume content. Actually, they even changed the name of watching films and series into "consuming content ...

  6. The Rise of Streaming Platforms: A Revolution in Entertainment

    The rise of streaming platforms has disrupted the traditional entertainment industry in multiple ways. Broadcast networks and cable providers have had to adapt and find new ways to compete in this ...

  7. On Streaming-Media Platforms, Their Audiences, and Public Life

    Audiences, and Public Life. Aras Özgün and Andreas Treske. Over the past decade, streaming-media platforms have emerged as new and natively. digital forms of content delivery. For the audience ...

  8. Full article: What's Next? The Future of Digital Entertainment

    This special issue of Communication Research Reports showcases state-of-the art research on digital entertainment. In recent years, digital media have evolved to include bandwidth-rich, smart, and connected platforms accessed via computers, tablets, smart phones, social media, and video game consoles. The high connectivity and vast processing ...

  9. Rise of Digital Entertainment Platforms Essay.docx

    12/15/2023. 100% (1) View full document. Rise of Digital Entertainment Platforms Are the Filipinos ready to shift from '' free to air to '' digital media''? Yes. Filipinos are ready to make the transition to digital media. While the elderly are not well-versed in this type of invention, we may assist them by teaching them how it ...

  10. The Impact of Digital Platform and Technology on Music Industry: [Essay

    The rise of streaming music rose to prominence exponentially with 24/7 internet accessibility. Not only did it make listening to a song easier, but it also gave entrepreneurs and developers the opportunity to broaden their horizons.

  11. Entertainment publics in the Philippines

    Entertainment publics continue to feature traditional televisual content and personalities, but now include digital social media as a key dimension. In 2020, market research reports that of the 10 most popular verified Facebook pages in the Philippines, the top 9 are television networks, programmes or celebrities.

  12. Argumentative Essay about Social Media • Free Examples

    1 page / 516 words. Peggy Orenstein's Essay 'I Tweet, Therefore I Am' explores the impact of social media on the formation of identity and self-expression. Orenstein discusses the ways in which social media platforms such as Twitter have become integral to our lives, shaping our perceptions of ourselves and...

  13. How Digital Technology Change Society in The Area of Entertainment

    Digital technology has changed the way consumers interact with entertainment. Consumers are no longer passive recipients of content but active participants in the creation and distribution process. This has led to a shift in power dynamics, with consumers having more control over the content they consume.

  14. How Recent Technology Impacts Audiences and Artists: A Study on Social

    This essay focused on two of them: social media and big data, and examined how they have influenced artists and audiences. Social media has significantly changed audiences' expectations. Viewers are seeking participation and engagement from art experience, they may also have shorter attention spans, and need artists to respond accordingly.

  15. Media Chronicles: The Evolution of Modern Media » Britannica

    A few decades later, the internet forever changed how we access and disseminate information. Then, the rise of social media platforms like Facebook, Twitter, and Instagram in the early 2000s further accelerated the pace of change. Statista. In many ways, this was only the beginning. Today's advancements in technology, including generative AI ...

  16. write an argumentative essay. technology has had a major ...

    What is argumentative essay? An essay that makes an argument on a topic is called an argumentative essay. An argumentative essay's primary goal is to persuade the reader to share the writer's point of view. This is accomplished by making a compelling argument and providing evidence to back it up.

  17. The Rise of Entertainment Technology Free Essay Example

    Download. Essay, Pages 3 (541 words) Views. 2220. As the world is embracing a rapidly changing character in the 21st century, the aspect of entertainment adapted to the changes in technology to make the experience of their consumers versatile and all-encompassing. Generally, entertainment technology (ET) combines music, movies, TV, video games ...

  18. DTI: Demand for online entertainment increases due to pandemic

    "The patterns of interest in film production are more leaning towards anime and K-drama films and there is a rise of digital movie platforms, the subscription-based digital real-time and ...

  19. compose a draft of an argumentative essay

    The argumentative essay argues that social media has both benefits and risks, but ultimately poses significant dangers to society.. In the present advanced age, online entertainment has turned into a basic piece of our lives. Notwithstanding, the inquiry remains whether virtual entertainment is eventually useful or destructive to society.. While defenders contend that web-based entertainment ...

  20. Digital Transformation in Media and Entertainment Industry

    As 2024 unfolds, consumer behaviour in the media and entertainment industry is transforming significantly. The increased number of digital media platforms has led to a paradigm shift in consumer expectations. Today's audience seeks content that is engaging, high-quality, personalised, and accessible across multiple devices.

  21. Entertainment and OTT platforms essay about 200words

    Entertainment and Over-The-Top (OTT) platforms have undergone a revolutionary transformation in recent years, reshaping how we consume content. These platforms, such as Netflix, Amazon Prime Video, and Disney+, have disrupted traditional television and cinema, offering viewers a wide array of choices and convenience.

  22. the news media and entertainment industry are

    The news media and entertainment industry are undergoing significant changes due to the rise of online platforms and social media. A shift from traditional print media to digital outlets, the proliferation of streaming services, and the impact of online privacy concerns are transforming the media landscape.

  23. argumentative essay

    An argumentative essay is a type of essay that presents both sides of an argument or issue. The goal of an argumentative essay is to convince readers to see things from your perspective. The purpose of the essay is to provide evidence and arguments to support your point of view. An argumentative essay should include a clear introduction, body ...