what is creative problem solving and why is it important

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What Is Creative Problem-Solving & Why Is It Important?

• 01 Feb 2022

One of the biggest hindrances to innovation is complacency—it can be more comfortable to do what you know than venture into the unknown. Business leaders can overcome this barrier by mobilizing creative team members and providing space to innovate.

There are several tools you can use to encourage creativity in the workplace. Creative problem-solving is one of them, which facilitates the development of innovative solutions to difficult problems.

Here’s an overview of creative problem-solving and why it’s important in business.

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What Is Creative Problem-Solving?

Research is necessary when solving a problem. But there are situations where a problem’s specific cause is difficult to pinpoint. This can occur when there’s not enough time to narrow down the problem’s source or there are differing opinions about its root cause.

In such cases, you can use creative problem-solving , which allows you to explore potential solutions regardless of whether a problem has been defined.

Creative problem-solving is less structured than other innovation processes and encourages exploring open-ended solutions. It also focuses on developing new perspectives and fostering creativity in the workplace . Its benefits include:

• Finding creative solutions to complex problems : User research can insufficiently illustrate a situation’s complexity. While other innovation processes rely on this information, creative problem-solving can yield solutions without it.
• Adapting to change : Business is constantly changing, and business leaders need to adapt. Creative problem-solving helps overcome unforeseen challenges and find solutions to unconventional problems.
• Fueling innovation and growth : In addition to solutions, creative problem-solving can spark innovative ideas that drive company growth. These ideas can lead to new product lines, services, or a modified operations structure that improves efficiency.

Creative problem-solving is traditionally based on the following key principles :

1. Balance Divergent and Convergent Thinking

Creative problem-solving uses two primary tools to find solutions: divergence and convergence. Divergence generates ideas in response to a problem, while convergence narrows them down to a shortlist. It balances these two practices and turns ideas into concrete solutions.

2. Reframe Problems as Questions

By framing problems as questions, you shift from focusing on obstacles to solutions. This provides the freedom to brainstorm potential ideas.

3. Defer Judgment of Ideas

When brainstorming, it can be natural to reject or accept ideas right away. Yet, immediate judgments interfere with the idea generation process. Even ideas that seem implausible can turn into outstanding innovations upon further exploration and development.

4. Focus on "Yes, And" Instead of "No, But"

Using negative words like "no" discourages creative thinking. Instead, use positive language to build and maintain an environment that fosters the development of creative and innovative ideas.

Creative Problem-Solving and Design Thinking

Whereas creative problem-solving facilitates developing innovative ideas through a less structured workflow, design thinking takes a far more organized approach.

Design thinking is a human-centered, solutions-based process that fosters the ideation and development of solutions. In the online course Design Thinking and Innovation , Harvard Business School Dean Srikant Datar leverages a four-phase framework to explain design thinking.

The four stages are:

• Clarify: The clarification stage allows you to empathize with the user and identify problems. Observations and insights are informed by thorough research. Findings are then reframed as problem statements or questions.
• Ideate: Ideation is the process of coming up with innovative ideas. The divergence of ideas involved with creative problem-solving is a major focus.
• Develop: In the development stage, ideas evolve into experiments and tests. Ideas converge and are explored through prototyping and open critique.
• Implement: Implementation involves continuing to test and experiment to refine the solution and encourage its adoption.

Creative problem-solving primarily operates in the ideate phase of design thinking but can be applied to others. This is because design thinking is an iterative process that moves between the stages as ideas are generated and pursued. This is normal and encouraged, as innovation requires exploring multiple ideas.

Creative Problem-Solving Tools

While there are many useful tools in the creative problem-solving process, here are three you should know:

Creating a Problem Story

One way to innovate is by creating a story about a problem to understand how it affects users and what solutions best fit their needs. Here are the steps you need to take to use this tool properly.

1. Identify a UDP

Create a problem story to identify the undesired phenomena (UDP). For example, consider a company that produces printers that overheat. In this case, the UDP is "our printers overheat."

2. Move Forward in Time

To move forward in time, ask: “Why is this a problem?” For example, minor damage could be one result of the machines overheating. In more extreme cases, printers may catch fire. Don't be afraid to create multiple problem stories if you think of more than one UDP.

3. Move Backward in Time

To move backward in time, ask: “What caused this UDP?” If you can't identify the root problem, think about what typically causes the UDP to occur. For the overheating printers, overuse could be a cause.

Following the three-step framework above helps illustrate a clear problem story:

• The printer is overused.
• The printer overheats.
• The printer breaks down.

You can extend the problem story in either direction if you think of additional cause-and-effect relationships.

4. Break the Chains

By this point, you’ll have multiple UDP storylines. Take two that are similar and focus on breaking the chains connecting them. This can be accomplished through inversion or neutralization.

• Inversion: Inversion changes the relationship between two UDPs so the cause is the same but the effect is the opposite. For example, if the UDP is "the more X happens, the more likely Y is to happen," inversion changes the equation to "the more X happens, the less likely Y is to happen." Using the printer example, inversion would consider: "What if the more a printer is used, the less likely it’s going to overheat?" Innovation requires an open mind. Just because a solution initially seems unlikely doesn't mean it can't be pursued further or spark additional ideas.
• Neutralization: Neutralization completely eliminates the cause-and-effect relationship between X and Y. This changes the above equation to "the more or less X happens has no effect on Y." In the case of the printers, neutralization would rephrase the relationship to "the more or less a printer is used has no effect on whether it overheats."

Even if creating a problem story doesn't provide a solution, it can offer useful context to users’ problems and additional ideas to be explored. Given that divergence is one of the fundamental practices of creative problem-solving, it’s a good idea to incorporate it into each tool you use.

Brainstorming

Brainstorming is a tool that can be highly effective when guided by the iterative qualities of the design thinking process. It involves openly discussing and debating ideas and topics in a group setting. This facilitates idea generation and exploration as different team members consider the same concept from multiple perspectives.

Hosting brainstorming sessions can result in problems, such as groupthink or social loafing. To combat this, leverage a three-step brainstorming method involving divergence and convergence :

• Have each group member come up with as many ideas as possible and write them down to ensure the brainstorming session is productive.
• Continue the divergence of ideas by collectively sharing and exploring each idea as a group. The goal is to create a setting where new ideas are inspired by open discussion.
• Begin the convergence of ideas by narrowing them down to a few explorable options. There’s no "right number of ideas." Don't be afraid to consider exploring all of them, as long as you have the resources to do so.

Alternate Worlds

The alternate worlds tool is an empathetic approach to creative problem-solving. It encourages you to consider how someone in another world would approach your situation.

For example, if you’re concerned that the printers you produce overheat and catch fire, consider how a different industry would approach the problem. How would an automotive expert solve it? How would a firefighter?

Be creative as you consider and research alternate worlds. The purpose is not to nail down a solution right away but to continue the ideation process through diverging and exploring ideas.

Continue Developing Your Skills

Whether you’re an entrepreneur, marketer, or business leader, learning the ropes of design thinking can be an effective way to build your skills and foster creativity and innovation in any setting.

If you're ready to develop your design thinking and creative problem-solving skills, explore Design Thinking and Innovation , one of our online entrepreneurship and innovation courses. If you aren't sure which course is the right fit, download our free course flowchart to determine which best aligns with your goals.

About the Author

TheBalanceWork

Why Is Creative Problem Solving Important – 15 Possible Reasons

Why is creative problem-solving important? The main reason is: to keep up with the competition in today’s ever-changing business landscape.

Developing innovative solutions to complex problems is a critical skill for any organization.

15 Reasons Why Is Creative Problem Solving Important

There are many advantages to using creative problem-solving techniques in the workplace.

They can change the way employees think about problems. And it can help organizations to be more agile and adaptable.

Some of the benefits of creative problem-solving include the following:

1. Encourages Out-Of-The-Box Thinking:

Creative problem-solving techniques encourage employees to think outside the box. They come up with innovative solutions to problems.

This type of thinking is essential in today’s rapidly changing business environment .

When it comes to problem-solving, organizations need to adapt and change quickly . That’s why it’s important to have creative employees who can think outside the box.

When faced with a problem, they can devise an innovative solution others may not have thought of.

And to be able to do this, they need to be encouraged to think creatively.

2. Helps You Solve Complex Problems:

Creative problem-solving can also help you solve complex problems. Often, complex problems require more than one solution.

The alternatives through creative thinking can help you find the best possible solution.

With creative problem-solving, you’re not just looking for the first solution that comes to mind. Instead, you’re looking for the best possible solution.

So effective problem-solving requires both creative and critical thinking .

Thinking creatively can also help you find new ways to look at old problems. This can give you a different perspective and help you find new solutions.

3. Encourages Innovation:

Innovation is important for businesses to stay ahead of the competition. And it let them be able to offer new products and services .

Creative problem-solving can help encourage innovation . It allows businesses to develop new ideas and find new ways to do things.

Some of the world’s most successful businesses have grown because they innovated.

With time, many businesses lose their ability to be creative and innovative. This can lead to them becoming stagnant and eventually fail.

You can take Nokia as an example. The company was once the world’s leading mobile phone manufacturer.

However, it needed to innovate and keep up with the competition. As a result, its market share declined sharply, and it is now struggling to survive.

4. Builds Confidence:

Confidence is important in all areas of life. When you’re confident, you’re more likely to take risks and seize opportunities .

Learning how to solve problems creatively can help you build your confidence .

This is because you’ll know you have the skills to deal with whatever challenges come your way.

Some people are born confident. But for most of us, confidence needs to be developed.

If you lack confidence, solving problems creatively can help you build them up.

Your comfort zone is what limits you. So you must push yourself to try new things and solve problems uniquely. And you’ll slowly expand your comfort zone.

This can ripple effect on other areas of your life, making you more confident in everything you do.

5. Makes You More Resilient:

Resilience is the ability to bounce back from setbacks and keep going despite difficulties.

It’s a key quality for anyone who wants to achieve their goals.

And creative problem-solving can help you develop resilience.

When you face a problem, it’s natural to feel discouraged . But you need to view problems as opportunities to learn and grow. You’ll be more likely to find a creative solution .

This mindset will help you persevere when things get tough and overcome obstacles.

Some people are naturally more resilient than others. But everyone can benefit from developing this quality.

And creative problem-solving is one of the best ways to do

6. Develops Your Analytical Skills:

Creative problem solving doesn’t mean you never use logic or analysis. But, best solutions often come from a combination of creative and logical thinking.

To find a truly original solution, you need to be able to see problems from different angles. This requires both left-brain (logical) and right-brain (creative) thinking.

With creative problem-solving, you develop ability to analyze problems from many perspectives.

This will make you better at finding innovative solutions to complex challenges.

With better analytical skills, you’ll also be better equipped to handle difficult decisions. And you can solve problems quickly and efficiently.

7. Teaches You How to Be Proactive:

Proactive people don’t wait for things to happen. They make things happen.

The best way to achieve success is to take the initiative and be proactive.

When you’re proactive , you don’t wait for opportunities to come knocking on your door. Instead, you go out and create your opportunities .

When you’re proactive, you always look for ways to improve your situation. You’re constantly looking for ways to take your life to the next level.

8. It Helps You Develop A Positive Attitude:

A positive attitude is essential for achieving success in any area of life.

If you want to be successful, you need to start thinking positive thoughts .

Creative problem-solving helps you develop a positive attitude. It forces you to look at problems in a different light.

It helps you see that every problem has a solution. And, it helps you understand that every challenge is an opportunity to learn and grow.

Some people see problems as roadblocks . They think that every problem is a negative thing.

This way of thinking will only hold you back.

Creative problem-solving helps you see problems as opportunities. In addition, it helps you develop a positive attitude that will lead to success.

9. Helps Employees Handle Change:

Change is a constant in today’s business world. And it can be difficult for employees to deal with.

They’ll be better equipped to handle change if they’re trained in creative problem-solving.

They’ll be able to adapt and find new solutions to problems. Change is no longer a negative thing but an opportunity to grow.

When you embrace change, you open up a world of possibilities .

10. Maintains Employee Engagement:

Employee engagement is important for any business. And creative problem-solving can help maintain employee engagement.

Engaged employees are more likely to be productive and motivated . They’re also less likely to leave the company.

Engaged employees are an asset to any business. And creative problem-solving can help keep them engaged and resourceful .

Some ways you can encourage employee engagement through creative problem-solving are:

– Encourage employees to come up with new ideas and solutions to problems.

– Solicit feedback from employees regularly .

– Encourage employees to share their ideas with others.

– Create an environment that is conducive to creativity and innovation.

– Make sure employees feel like their work

11. Encourage Teamwork:

When employees work together to solve problems, it can help build morale. And it can foster a sense of camaraderie.

Creative thinking activities can help employees learn to work together and build trust .

Most creative thinking activities are in the form of groups. People in groups can share their ideas with each other and build on each other’s ideas.

Some examples of creative thinking activities that encourage teamwork are:

– Brainstorming

– Group discussion

– Team building exercises

12. Be Willing to Take Risks:

To encourage creative problem-solving, you need to be willing to take risks.

Encourage employees to experiment and try new things.

Make sure they feel comfortable making mistakes. And you can suggest ways to turn those mistakes into learning opportunities.

Some examples of ways to take risks are:

– Encourage employees to experiment

– Try new things

– Make mistakes and learn from them

13. Encourage A Growth Mindset:

A growth mindset is a belief that intelligence can be developed.

People with a growth mindset believe that they can improve their abilities by:

– Good teaching, and

– Persistence.

Creative problem solving requires a growth mindset. Without it, people give up too easily when they encounter a problem.

They may also be afraid to take risks, because they don’t want to look foolish.

Encouraging a growth mindset will help employees feel more confident about their abilities. And it can make them more likely to take risks and try new things.

14. Striving For Originality:

In order to be creative, you have to be willing to take risks. This means that you need to be okay with the possibility of failing.

You also need to be open to new ideas . And you need to be willing to experiment .

One way to encourage creativity is to set aside time for employees to explore new ideas . This can be through brainstorming sessions or another type of creativity exercise.

Originality comes from taking existing ideas and making them your own. This means that you need to be able to see the potential in other people’s ideas.

It also means that you need to be able to take those ideas and build on them. This takes a lot of imagination and creative thinking.

15. Be Persistent:

Creative problem-solving is not a one-time event. Instead, it’s a process you must go through again and again.

You need to be persistent in your search for new ideas. You also need to be persistent in trying out new solutions .

Keep going even if your first attempt doesn’t work. Instead, keep trying until you find a solution that does work.

And with creative problem solving, the more you practice , the better you’ll become at it.

So keep at it, and soon you’ll solve problems like a pro!

Final Word:

Why is creative problem-solving important? Above are some of the reasons why creative problem-solving is important. As you can see, it’s a very useful skill to have.

And it’s one that you can use in all areas of your life, both personal and professional.

So start practicing creative problem-solving today. And you will see how it can help you succeed in all areas of your life.

Last Updated on 10 hours by Shahzaib Arshad

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What is creative problem-solving?

Table of Contents

An introduction to creative problem-solving.

Creative problem-solving is an essential skill that goes beyond basic brainstorming . It entails a holistic approach to challenges, melding logical processes with imaginative techniques to conceive innovative solutions. As our world becomes increasingly complex and interconnected, the ability to think creatively and solve problems with fresh perspectives becomes invaluable for individuals, businesses, and communities alike.

Importance of divergent and convergent thinking

At the heart of creative problem-solving lies the balance between divergent and convergent thinking. Divergent thinking encourages free-flowing, unrestricted ideation, leading to a plethora of potential solutions. Convergent thinking, on the other hand, is about narrowing down those options to find the most viable solution. This dual approach ensures both breadth and depth in the problem-solving process.

Emphasis on collaboration and diverse perspectives

No single perspective has a monopoly on insight. Collaborating with individuals from different backgrounds, experiences, and areas of expertise offers a richer tapestry of ideas. Embracing diverse perspectives not only broadens the pool of solutions but also ensures more holistic and well-rounded outcomes.

Nurturing a risk-taking and experimental mindset

The fear of failure can be the most significant barrier to any undertaking. It's essential to foster an environment where risk-taking and experimentation are celebrated. This involves viewing failures not as setbacks but as invaluable learning experiences that pave the way for eventual success.

The role of intuition and lateral thinking

Sometimes, the path to a solution is not linear. Lateral thinking and intuition allow for making connections between seemingly unrelated elements. These 'eureka' moments often lead to breakthrough solutions that conventional methods might overlook.

Stages of the creative problem-solving process

The creative problem-solving process is typically broken down into several stages. Each stage plays a crucial role in understanding, addressing, and resolving challenges in innovative ways.

Clarifying: Understanding the real problem or challenge

Before diving into solutions, one must first understand the problem at its core. This involves asking probing questions, gathering data, and viewing the challenge from various angles. A clear comprehension of the problem ensures that effort and resources are channeled correctly.

Ideating: Generating diverse and multiple solutions

Once the problem is clarified, the focus shifts to generating as many solutions as possible. This stage champions quantity over quality, as the aim is to explore the breadth of possibilities without immediately passing judgment.

Developing: Refining and honing promising solutions

With a list of potential solutions in hand, it's time to refine and develop the most promising ones. This involves evaluating each idea's feasibility, potential impact, and any associated risks, then enhancing or combining solutions to maximize effectiveness.

Implementing: Acting on the best solutions

Once a solution has been honed, it's time to put it into action. This involves planning, allocating resources, and monitoring the results to ensure the solution is effectively addressing the problem.

Techniques for creative problem-solving

Solving complex problems in a fresh way can be a daunting task to start on. Here are a few techniques that can help kickstart the process:

Brainstorming

Brainstorming is a widely-used technique that involves generating as many ideas as possible within a set timeframe. Variants like brainwriting (where ideas are written down rather than spoken) and reverse brainstorming (thinking of ways to cause the problem) can offer fresh perspectives and ensure broader participation.

Mind mapping

Mind mapping is a visual tool that helps structure information, making connections between disparate pieces of data. It is particularly useful in organizing thoughts, visualizing relationships, and ensuring a comprehensive approach to a problem.

SCAMPER technique

SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. This technique prompts individuals to look at existing products, services, or processes in new ways, leading to innovative solutions.

Benefits of creative problem-solving

Creative problem-solving offers numerous benefits, both at the individual and organizational levels. Some of the most prominent advantages include:

Finding novel solutions to old problems

Traditional problems that have resisted conventional solutions often succumb to creative approaches. By looking at challenges from fresh angles and blending different techniques, we can unlock novel solutions previously deemed impossible.

Enhanced adaptability in changing environments

In our rapidly evolving world, the ability to adapt is critical. Creative problem-solving equips individuals and organizations with the agility to pivot and adapt to changing circumstances, ensuring resilience and longevity.

Building collaborative and innovative teams

Teams that embrace creative problem-solving tend to be more collaborative and innovative. They value diversity of thought, are open to experimentation, and are more likely to challenge the status quo, leading to groundbreaking results.

Fostering a culture of continuous learning and improvement

Creative problem-solving is not just about finding solutions; it's also about continuous learning and improvement. By encouraging an environment of curiosity and exploration, organizations can ensure that they are always at the cutting edge, ready to tackle future challenges head-on.

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What Is Creative Problem Solving and Why Is It Important?

Numerous studies, including ones from the US Department of Education , World Economic Forum , and Bloomberg indicate that tomorrow’s jobs will demand “creative problem solving skills.” But what exactly are creative problem solving skills? And are they being taught effectively to the next generation who will face competition for jobs from automation? To learn more about creative problem solving in the classroom, Adobe conducted a new study to understand how educators and policymakers think about creative problem solving skills, how critical these skills are to future jobs, and how they are currently being nurtured in schools today.

We asked educators and policymakers to talk to us about creative problem solving based upon the following definition: “Creative Problem Solving is the process of redefining problems and opportunities, coming up with new, innovative responses and solutions, and then taking action.” We wanted to know how skills like independent learning, learning through success or failure, and working with diverse teams are critical to a students’ ability to succeed in the future workforce.

What we discovered was extremely illuminating. Three quarters of the educators surveyed believe that students need to develop these skills to protect their futures, as the professions that require creative problem solving are less likely to be impacted by automation. However, it isn’t just job-protection where creative problem solving makes a difference. Almost 90 percent of respondents believe students who excel at creative problem solving will have higher-earning job opportunities in the future, and 85 percent agreed that these same skills are in high demand by today’s employers for senior-level and higher-paying careers.

Knowing that 90 percent of educators believe creative problem solving should be integrated across all curricula, and that policymakers are in vehement agreement, it’s reasonable to assume that schools are already providing opportunities for students to develop these skills. Alarmingly though, this critical skillset is not emphasized enough in schools today due to the barriers educators face – from tight budgets and lack of resources to outdated testing requirements. Coupled with the fact that more than half of educators explain that they do not have the training or knowledge to help students develop creative problem solving skills, the challenge that educators and students face is vast.

Adobe believes that we need to support educators who are teaching creative problem solving, get technology into the hands of schools and students, and inspire young people to create. While technology alone is not the answer, it plays a key role. That is why Adobe is working to update its licensing models, so students – including those under the age of 13, consistent with U.S children’s privacy regulations – can access Creative Cloud in the classroom and at home using just their school I.D. to log in. This will reap benefits for the users, as the educators surveyed who use Creative Cloud in the classroom report that their students are more prepared for the jobs of the future .

Adobe is also constantly developing new storytelling tools like Spark, so students can easily create high quality, visually compelling reports, research papers, posters, writing assignments, presentations and so much more. Lastly, Adobe recognizes that it is critical to challenge students and encourage them to create and to have a positive social impact. That is why we created Project 1324 , which works with emerging creatives and leading youth arts organizations around the world to showcase artists who create the art and change they want to see in their communities.

To read the full study findings, and to learn more about how Adobe is working to get much-needed technology into the hands of students and educators, support educators in teaching creative problem solving skills, and inspire students to create, please visit Creative Problem Solving .

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Article • 10 min read

Creative Problem Solving

Finding innovative solutions to challenges.

By the Mind Tools Content Team

Imagine that you're vacuuming your house in a hurry because you've got friends coming over. Frustratingly, you're working hard but you're not getting very far. You kneel down, open up the vacuum cleaner, and pull out the bag. In a cloud of dust, you realize that it's full... again. Coughing, you empty it and wonder why vacuum cleaners with bags still exist!

James Dyson, inventor and founder of Dyson® vacuum cleaners, had exactly the same problem, and he used creative problem solving to find the answer. While many companies focused on developing a better vacuum cleaner filter, he realized that he had to think differently and find a more creative solution. So, he devised a revolutionary way to separate the dirt from the air, and invented the world's first bagless vacuum cleaner. [1]

Creative problem solving (CPS) is a way of solving problems or identifying opportunities when conventional thinking has failed. It encourages you to find fresh perspectives and come up with innovative solutions, so that you can formulate a plan to overcome obstacles and reach your goals.

In this article, we'll explore what CPS is, and we'll look at its key principles. We'll also provide a model that you can use to generate creative solutions.

About Creative Problem Solving

Alex Osborn, founder of the Creative Education Foundation, first developed creative problem solving in the 1940s, along with the term "brainstorming." And, together with Sid Parnes, he developed the Osborn-Parnes Creative Problem Solving Process. Despite its age, this model remains a valuable approach to problem solving. [2]

The early Osborn-Parnes model inspired a number of other tools. One of these is the 2011 CPS Learner's Model, also from the Creative Education Foundation, developed by Dr Gerard J. Puccio, Marie Mance, and co-workers. In this article, we'll use this modern four-step model to explore how you can use CPS to generate innovative, effective solutions.

Why Use Creative Problem Solving?

Dealing with obstacles and challenges is a regular part of working life, and overcoming them isn't always easy. To improve your products, services, communications, and interpersonal skills, and for you and your organization to excel, you need to encourage creative thinking and find innovative solutions that work.

CPS asks you to separate your "divergent" and "convergent" thinking as a way to do this. Divergent thinking is the process of generating lots of potential solutions and possibilities, otherwise known as brainstorming. And convergent thinking involves evaluating those options and choosing the most promising one. Often, we use a combination of the two to develop new ideas or solutions. However, using them simultaneously can result in unbalanced or biased decisions, and can stifle idea generation.

For more on divergent and convergent thinking, and for a useful diagram, see the book "Facilitator's Guide to Participatory Decision-Making." [3]

Core Principles of Creative Problem Solving

CPS has four core principles. Let's explore each one in more detail:

• Divergent and convergent thinking must be balanced. The key to creativity is learning how to identify and balance divergent and convergent thinking (done separately), and knowing when to practice each one.
• Ask problems as questions. When you rephrase problems and challenges as open-ended questions with multiple possibilities, it's easier to come up with solutions. Asking these types of questions generates lots of rich information, while asking closed questions tends to elicit short answers, such as confirmations or disagreements. Problem statements tend to generate limited responses, or none at all.
• Defer or suspend judgment. As Alex Osborn learned from his work on brainstorming, judging solutions early on tends to shut down idea generation. Instead, there's an appropriate and necessary time to judge ideas during the convergence stage.
• Focus on "Yes, and," rather than "No, but." Language matters when you're generating information and ideas. "Yes, and" encourages people to expand their thoughts, which is necessary during certain stages of CPS. Using the word "but" – preceded by "yes" or "no" – ends conversation, and often negates what's come before it.

How to Use the Tool

Let's explore how you can use each of the four steps of the CPS Learner's Model (shown in figure 1, below) to generate innovative ideas and solutions.

Figure 1 – CPS Learner's Model

Explore the Vision

Identify your goal, desire or challenge. This is a crucial first step because it's easy to assume, incorrectly, that you know what the problem is. However, you may have missed something or have failed to understand the issue fully, and defining your objective can provide clarity. Read our article, 5 Whys , for more on getting to the root of a problem quickly.

Gather Data

Once you've identified and understood the problem, you can collect information about it and develop a clear understanding of it. Make a note of details such as who and what is involved, all the relevant facts, and everyone's feelings and opinions.

Formulate Questions

When you've increased your awareness of the challenge or problem you've identified, ask questions that will generate solutions. Think about the obstacles you might face and the opportunities they could present.

Explore Ideas

Generate ideas that answer the challenge questions you identified in step 1. It can be tempting to consider solutions that you've tried before, as our minds tend to return to habitual thinking patterns that stop us from producing new ideas. However, this is a chance to use your creativity .

Brainstorming and Mind Maps are great ways to explore ideas during this divergent stage of CPS. And our articles, Encouraging Team Creativity , Problem Solving , Rolestorming , Hurson's Productive Thinking Model , and The Four-Step Innovation Process , can also help boost your creativity.

See our Brainstorming resources within our Creativity section for more on this.

Formulate Solutions

This is the convergent stage of CPS, where you begin to focus on evaluating all of your possible options and come up with solutions. Analyze whether potential solutions meet your needs and criteria, and decide whether you can implement them successfully. Next, consider how you can strengthen them and determine which ones are the best "fit." Our articles, Critical Thinking and ORAPAPA , are useful here.

4. Implement

Formulate a plan.

Once you've chosen the best solution, it's time to develop a plan of action. Start by identifying resources and actions that will allow you to implement your chosen solution. Next, communicate your plan and make sure that everyone involved understands and accepts it.

There have been many adaptations of CPS since its inception, because nobody owns the idea.

For example, Scott Isaksen and Donald Treffinger formed The Creative Problem Solving Group Inc . and the Center for Creative Learning , and their model has evolved over many versions. Blair Miller, Jonathan Vehar and Roger L. Firestien also created their own version, and Dr Gerard J. Puccio, Mary C. Murdock, and Marie Mance developed CPS: The Thinking Skills Model. [4] Tim Hurson created The Productive Thinking Model , and Paul Reali developed CPS: Competencies Model. [5]

Sid Parnes continued to adapt the CPS model by adding concepts such as imagery and visualization , and he founded the Creative Studies Project to teach CPS. For more information on the evolution and development of the CPS process, see Creative Problem Solving Version 6.1 by Donald J. Treffinger, Scott G. Isaksen, and K. Brian Dorval. [6]

Creative Problem Solving (CPS) Infographic

See our infographic on Creative Problem Solving .

Creative problem solving (CPS) is a way of using your creativity to develop new ideas and solutions to problems. The process is based on separating divergent and convergent thinking styles, so that you can focus your mind on creating at the first stage, and then evaluating at the second stage.

There have been many adaptations of the original Osborn-Parnes model, but they all involve a clear structure of identifying the problem, generating new ideas, evaluating the options, and then formulating a plan for successful implementation.

[1] Entrepreneur (2012). James Dyson on Using Failure to Drive Success [online]. Available here . [Accessed May 27, 2022.]

[2] Creative Education Foundation (2015). The CPS Process [online]. Available here . [Accessed May 26, 2022.]

[3] Kaner, S. et al. (2014). 'Facilitator′s Guide to Participatory Decision–Making,' San Francisco: Jossey-Bass.

[4] Puccio, G., Mance, M., and Murdock, M. (2011). 'Creative Leadership: Skils That Drive Change' (2nd Ed.), Thousand Oaks, CA: Sage.

[5] OmniSkills (2013). Creative Problem Solving [online]. Available here . [Accessed May 26, 2022].

[6] Treffinger, G., Isaksen, S., and Dorval, B. (2010). Creative Problem Solving (CPS Version 6.1). Center for Creative Learning, Inc. & Creative Problem Solving Group, Inc. Available here .

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Creative Problem Solving Explained

Creative problem solving is based on the belief that everyone is creative and can enhance their creative abilities with discipline.

Creative problem solving is a deliberate approach to solving complex problems. While creativity is an innate part of creative problem solving, the process uses a variety of steps and strategies designed to bring to the table solutions that are actionable and effective.

It’s a proven approach to use innovative ideas and views of a problem to develop viable options that can be brought to bear on the challenge. It can also redefine the problem, coming at it from a new perspective that results in an effective solution.

It also has powerful applications for addressing your greatest workflow challenges. Using creative problem solving lets you identify, refine, iterate, and select the best options to improve workflows using new technologies like automation.

Fundamentals of Creative Problem Solving

Many people hear “creative problem solving” and think it’s about brainstorming answers. However, creative problem solving is about much more. Creative answers to problems do not just appear magically but are the result of deliberate processes.

To work well, creative problem solving is rooted in two assumptions:

• Everyone is creative in some manner
• You can learn and enhance someone’s creative abilities

Those are powerful assumptions. They help to dispel the idea that there are “creative types” and “noncreative types.” All participants can be empowered to engage in the process by supporting and reinforcing the innate presence of creativity.

Alex Osborn helped define and formalize the idea of creative problem solving. He believed that two types of thinking are critical to creative problem solving.

Convergent Thinking focuses on the norms of problem solving and focuses on finding a singular solution that's well defined. Divergent Thinking is the opposite, with multiple options being considered after fostering creativity as part of the problem solving process.

Both play a role and have value in problem solving. Typically, both are used as part of the process.

For example, divergent thinking can create multiple ideas for possible solutions. Convergent thinking can whittle those down to a few or one idea to implement.

Principles of Creative Problem Solving

Here is a closer look at some key tenets of creative problem solving.

Reframe the Problem as a Question

Begin by restating the problem as a question or series of open-ended questions. The problem becomes more approachable with multiple possibilities available, and participants can be invited into the process.

By contrast, problems presented as declarative statements are often met by silence. These statements often lead to a limited response or no response at all.

There's a shift when asked as a question rather than a statement. The challenge is not an obstacle but rather an opportunity to solve. It opens the door to brainstorming and ideation.

Suspend Judgment

All too often, ideas that are generated in problem solving spaces are quickly dismissed. This instantaneous judgment has short- and long-term impacts.

First, it immediately dismisses the presented idea and the presenter. What’s more, the dismissal can have a chilling effect on others, stymieing the idea generation process.

There’s a time when judging presented ideas – when convergent thinking is at play. In the beginning, immediate judgment should be suspended.

Even the most implausible ideas presented at the beginning of the process may play a role later as long as they are still considered viable. If poisoned early in the process, they will unlikely be given any value later.

‘Yes, And’ Instead of ‘No, But’

The word “no” can have a similarly stifling effect on the creative problem solving work. "But," whether preceded by "yes” or "no," can close the conversation. It acts to negate everything that has come before.

You can create and maintain a more positive, encouraging tone using "yes, and" language instead of "no, but" language.

More positive language helps build on previously generated ideas. It creates an additive approach to the process instead of a dismissive one.

One Approach to Creative Problem Solving

Having a clearly defined approach to solving problems helps participants understand the scope and scale of the work. While multiple approaches can be used, here is one way to frame the engagement.

1. Clarify the Problem

The most critical step to creative problem solving is identifying and articulating the problem or goal. While it may appear to be easy to do so, often, what people think the problem is is not the true problem.

The critical step is to break down the problem, analyze it and understand the core issue.

One approach is to use the "five whys." Start by asking yourself, "Why is this a problem?" Once you have the answer, ask, "Why else?" four more times.

This iterative process can often refine and revise to unearth the true issue that needs to be addressed. You can ask other questions to further refine, such as:

• Why is this problem important to us?
• What is stopping us from solving this problem?
• Where will we be differently 6-12 months after solving the problem?

2. Define Evaluation Criteria

The creative problem solving process is likely to generate many potential ideas. It’s important to establish the process by which the ideas will be evaluated and, if selected, deployed.

These processes may have important factors, such as budget, staffing and time. The process needs to address what you seek to accomplish, avoid and act on. The process should be articulated to the participants in the problem solving and those affected by the outcomes.

3. Research the Problem

You want a clear understanding of the problem, which may require lots or a little research. Understand the common problem, how others may deal with it, and potential solutions.

4. Develop Creative Challenges

Once the problem is articulated and researched, it’s time to frame them. “Creative challenges” are simple and brief, question-based concepts. For example, "How can we …" or “What would it mean if …" These challenges will form the basis of your problem solving. They should be broadly focused and not include any evaluation criteria.

5. Create Ideas

Idea generation is what most people envision when they think of brainstorming or solving problems.

Start by taking just one of the creative challenges. Give yourself or the team some time to build at least 50 ideas. That may seem like a lot, but it can spark conversation and construction.

The ideas may or may not solve the presented challenge. By capturing them on paper or a computer (many programs support idea generation), you can have them readily available to organize, expand on, evaluate, and flesh out.

Be sure to use the following rules in this stage:

• Write down every idea
• Ensure no one critiques presented ideas
• Don’t stop until you’ve reached 50
• Present the full list of ideas and then ask if anyone has anything else to add
• If you have time, sleep on the ideas and return the next day. Try to add 25 more.

6. Sort and Assess Ideas

Take a break and reconvene to look at the ideas using the evaluation criteria. Combine ideas, then use the evaluation criteria to whittle down the list.

Some ideas may be implementable immediately. Others may need further analysis to prioritize.

7. Create a Plan

When you have your shortlist, create an action plan that outlines the steps necessary to implement the ideas. By breaking down the ideas into actionable steps, you’ll be better able to put them into play and see the results.

Problem Solving Your Workflows

When it comes to coming up with creative answers to your workflow problems, we have a variety of resources for you listed below. In addition, we're always interested in providing objective, experienced ideas through our Customer Success and Services teams.

• Reframe Your Business Processes
• Process Redesign Tips
• What is Business Process Re-Engineering?
• Process Improvement Examples
• https://online.hbs.edu/blog/post/what-is-creative-problem-solving
• https://www.mindtools.com/a2j08rt/creative-problem-solving
• https://www.creativeeducationfoundation.org/what-is-cps/
• https://innovationmanagement.se/2010/06/02/the-basics-of-creative-problem-solving-cps/
• https://asana.com/resources/convergent-vs-divergent

Tags creativity   problem solving   process improvement  

Categories Business Ideas   Workflow Ideas   Project Management  

Marketing the world's best workflow automation software and drinking way too much coffee. Connect with me on LinkedIn at  https://www.linkedin.com/in/michaelraia/

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What is creative thinking?

Types of creative thinking, why is creative thinking important, how creative thinking works, what are some examples of creative thinking, the benefits of creative thinking, how to make your thinking process more creative, start fostering your creative thinking skills.

Few things feel better than a stroke of creative genius. A new creative idea can make you feel brilliant and unstoppable.

But, when the great ideas stop flowing, it’s easy to get discouraged and declare that you’re just not a creative thinker.

Many people believe that creative thinking is something that strikes at random. In reality, there are many ways to use creative problem-solving every day, even if you don’t think you have innate creativity. While thinking creatively isn’t difficult, it does take practice. 

Building your creative skills is the key to innovation. But where do you start?

In this article, we’ll cover what creative thinking is, how it works, and how to strengthen your creative skill.

Creative thinking may feel like a superpower reserved only for a “creative person.” Thankfully, creative geniuses aren’t the only ones who can have innovative ideas. 

At its core, creative thinking is intentionally gaining new insights and different ideas through existing information.

Often, creative thought involves tapping into different styles of thinking and examining information from different viewpoints to see new patterns. Anyone can foster a creative mind with some practice!

Using a wide variety of brainstorming strategies can help you discover new solutions for issues in every area of your life, including at work.

In fact, 61% of employees say they’re expected to come up with creative ideas or new ways to do things at work. But, with only 30% of employees saying they’re given time to think or discuss new ideas daily, it’s becoming increasingly important to develop our creative thinking muscles.

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Fostering creative thinking starts with changing your perspective. Learning new and different styles of thinking can help give birth to powerful idea generation. 

Aesthetic thinking, divergent thinking, lateral thinking, convergent thinking, and inspirational thinking are five types of innovative thinking to get the ball rolling.

( Image source )

Divergent and convergent thinking are the most common ways to foster more creative thought. 

Divergent thinking is like a traditional brainstorming session, where you come up with as many possible solutions as your imagination will allow. 

Meanwhile, convergent thinking takes a more logical approach, encouraging you to gather facts and discover the most common solution to a problem. These strategies are frequently used together to conjure new creative solutions.

Inspirational thinking focuses on imagining the best-case scenarios to find a new way to solve a problem, while lateral thinking involves letting ideas flow in a step-by-step format. 

Aesthetic thinking focuses on reframing the problem to see its inherent beauty and value, like looking at a painting.

It’s easy to get stuck in the same thought patterns, especially at work. However, those thought patterns may be hampering your innovation and keeping you stuck in routines that don’t serve you. 

Creative thinking shows us that there are many solutions to any problem, and developing your creative thinking skills helps you recognize innovative solutions more quickly. 

Plus, creativity was the most sought-after soft skill in 2020, so strengthening your creativity skills can set you apart at work, too.

Alongside critical thinking and focus , creative thinking is crucial to help recognize patterns that may not be obvious at first glance. Thinking creatively makes you a better problem-solver, which has far-reaching benefits in both your work and personal life.

Expressive, creative thinking helps us challenge our own assumptions, discover new things about ourselves and our perspective, stay mentally sharp, and even be more optimistic .

Many business leaders see creativity and innovation as something unpredictable, with 53% of businesses reporting that innovation occurs by chance. However, with the right tools, you can tap into creative thinking whenever you want.

There are many ways to get your creative juices flowing, and practicing creative thinking strategies can help you think outside the box more readily and more often. 

Creative thinking works by igniting our curiosity. Getting curious about a problem looks different for various industries.

A go-to example for creative thinking may be the advertising executive coming up with creative campaigns by brainstorming with divergent thinking. However, that’s far from the only way to use creative thinking. 

In STEM industries like biomedicine, stimulating creativity by asking open-ended questions and creating fictional scenarios helps professionals find innovative solutions to health problems. 

These questions encourage medical professionals to experiment and discover new ways of solving a persistent problem. 

Through creative thinking, professionals in any field can discover unique answers to pressing problems.

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Creative thinking is valuable in many situations, not just traditionally creative industries. Whether you’re solving a problem, organizing your calendar, or at an impasse with your team, creative thinking can come in handy.

One way creative thinking is valuable is for identifying the right problem . 

Using divergent thinking strategies can help you examine a problem from every angle and identify the true root of the issue. 

Once you’ve found the root problem, you can use lateral thinking or convergent thinking to discover new solutions that may not have been available to you before.

Adding constraints , like a timeline or budget for your project, can also help you guide a creative thinking session. 

For example, you could brainstorm how you'd handle a particular problem if your existing budget was cut in half. Constraints can help spur unique ideas you may have missed.

Creative thinking doesn’t just make you a better employee; it also makes you a better parent, student, and leader, too. By developing your creative thinking skills, the benefits of thinking creatively can show up throughout your daily life.

Here are a few major benefits of creative thinking.

Improved problem-solving capabilities

We don’t just solve problems at work, and we shouldn’t only use our creative thinking skills at work, either! Developing your creative thinking abilities can help you solve a wide variety of problems faster. 

As your mind becomes more accustomed to using different thought techniques, you’ll quickly recognize patterns that you might not have before.

Stronger interpersonal connections

Creative thinking can help you communicate your ideas more clearly, which leads to better conversations and relationships with your friends, family, and coworkers. 

Plus, many creative thinking methods work best when they’re done in a group. Developing new ideas together can strengthen bonds and help you combine ideas to create something truly innovative.

Heightened productivity

It may seem like creative thinking is a time-consuming distraction from your work, but that couldn’t be further from the truth. 

When we get stuck in thought patterns, it’s easy to get frustrated when something isn’t working correctly. That frustration can cause our productivity to plummet. 

Taking a moment and engaging in a creative thinking strategy can renew your motivation, reinvigorate your passion, and help you find new solutions when you’re stuck. 

Higher self-awareness

Creative thinking allows you to try on perspectives that you may not have considered before. 

As you’re exploring new perspectives, you may discover something about your own assumptions, viewpoints, or biases that you never noticed. 

Challenging your traditional way of thinking can offer higher self-awareness and build your emotional intelligence. With creative thinking, you strengthen your ability to reframe your perspective and harness a growth mindset.

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Now that we see how important creative thinking skills are, building our creative capabilities is the next step to reap the benefits. 

There are many ways to encourage more creative thinking in your daily life. While practicing different thinking strategies and brainstorming with your team at work help to develop these skills, they’re far from the only way to foster a more creative thought process. 

One powerful way to get your creativity flowing is to meet new people, especially if they’re in the arts or in a different industry from you. Sharing your interests and listening to others can inspire you to view the world differently. 

Practicing boredom can help you develop your creativity, too. Allowing yourself to become bored and seeing what pulls your interest can help you practice letting your curiosity lead the way. 

Another tactic is to ask questions about everything that piques your interest, and come up with possible answers before you look up the actual answer.

Coaching can also help you hone your creative thinking. 

In fact, 71% of employers see managerial coaching as helpful for creative development. When you’re feeling distracted or uninspired, coaching can refocus your attention and help you get curious about your experience.

Breaking away from your normal routine and trying something new is the key to fostering creative thinking in your daily life.

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Thinking more creatively can take effort, but a little practice can offer a ton of benefits. Honing your skills to recognize patterns and find solutions shifts your perspective and offers a new vantage point for you to explore. 

Not only can creative thinking improve your performance at work, but it can also improve every other area of your life too. 

Coaching is a powerful tool to help foster your creativity skills. Are you ready to become more innovative? 

Start working with a dedicated coach today to develop your own creative thinking skills.

Maggie Wooll, MBA

Maggie Wooll is a researcher, author, and speaker focused on the evolving future of work. Formerly the lead researcher at the Deloitte Center for the Edge, she holds a Bachelor of Science in Education from Princeton University and an MBA from the University of Virginia Darden School of Business. Maggie is passionate about creating better work and greater opportunities for all.

What is lateral thinking? 7 techniques to encourage creative ideas

Why creativity isn't just for creatives and how to find it anywhere, thinking outside the box: 8 ways to become a creative problem solver, 8 creative solutions to your most challenging problems, from crisis to creativity, the whole person model: a holistic way to build inspiring leaders and thriving teams, how to develop critical thinking skills, how to improve your creative skills for effective problem-solving, superhero-ines: 3 skills women use to conquer obstacles at work, similar articles, what is cognitive flexibility, and why does it matter, how divergent thinking can drive your creativity, all-or-nothing thinking: 3 ways to stop throwing in the towel, what’s convergent thinking how to be a better problem-solver, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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• First Online: 01 January 2023
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Life and work in the beginning of the twenty-first century has been described as volatile, uncertain, complex, and ambiguous. In this fast changing, innovation-driven environment, Creative Problem-Solving has been identified as a fundamental skill for success. In contrast to routine problem-solving, with straightforward and repeatable solution paths, today’s problems are described as being complex and wicked. To generate the possibilities that can effectively address complex problems, individuals need to draw on the highest level of human thought – creativity. Creative Problem-Solving explicitly draws on, and promotes, effective creative thinking. The purpose of this entry is to describe and distinguish Creative Problem-Solving from other forms of problems-solving. Moreover, as Creative Problem-Solving is a deliberate creativity methodology, this chapter also provides a description of the more specific thinking skills that are embodied by the higher-order skill of creative thinking and are explicitly called on in Creative Problem-Solving. Complex problems require complex thinking, and Creative Problem-Solving provides a structured process that allows individuals to more easily and efficiently deploy their creative thinking skills.

• Complex problem-solving
• Creative thinking
• Solution path

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Puccio, G.J., Klarman, B., Szalay, P.A. (2022). Creative Problem-Solving. In: Glăveanu, V.P. (eds) The Palgrave Encyclopedia of the Possible. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-90913-0_41

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Creative Problem Solving Process

Learn more about this CPS innovation methodology here.

When it comes to developing innovative solutions to unique organizational challenges or your own life, using tried and true methods to brainstorm ideas and find the best possible solution can be a great way to achieve your goals. One such methodology is creative problem solving, which will be defined and explored in this latest article from Innovation Training.

• What is creative problem solving?

Creative problem solving is a method for solving problems or identifying opportunities in an innovative way. The methodology was developed by Alex Osborn and Sid Parnes in the 1940s as the “Osborn-Parnes Creative Problem Solving Process”. This initial thought process has led to later models, including the 2011 Creative Problem Solving (CPS) Learner’s Model from the Creative Education Foundation. Despite its long history, creative problem solving is still incredibly valuable today and is used in many creative pursuits and industries. 

Why you may want to use creative problem solving

Overcoming challenges and finding new ways of doing things is difficult and can be costly. Using a trusted approach like creative problem solving can help you develop the ability to find these innovative solutions and generate many different ideas to use in your project or challenge. 

CPS helps you think in new ways by separating divergent and convergent thinking. While divergent thinking, or brainstorming, generates lots of potential possibilities, convergent thinking involves evaluating and choosing the most promising one. Oftentimes, we suffer by combining these two processes into one, stifling idea generation. By thinking of them as separate processes, you can generate more ideas and evaluate them more fairly later on. 

Four principles of creative problem solving

CPS is based on a few key assumptions:

• Divergent and convergent thinking must be balanced
• Problems are open-ended questions with multiple possibilities
• Judgment and assumptions should be suspended in the brainstorming process
• Focus on “Yes and” versus “No but” 

This last principle refers to the idea that it is better to use language such as “yes and” that allows continuation and expansion, versus a word such as “but” that negates and closes the conversation. 

How to use creative problem solving techniques

The simplest form of the creative problem solving process involves four steps:

• Clarify – define the objectives, the problem, the facts, and the opportunity to achieve
• Ideate – brainstorm many possible solutions or approaches
• Develop – further develop your ideas by turning them into experiments
• Implement – create a plan and move forward with next steps

From an innovator’s perspective, we tend to add a few more steps in the mix that help further establish the problem and allow for evaluation and experimentation of ideas. The process therefore can look like this:

• Research – learn more about the problem, stakeholders, and other involved entities
• Generate ideas – brainstorm many possible solutions or approaches
• Combine and evaluate – review ideas and narrow in on the best opportunities
• Solve – further develop your “winning” ideas by turning them into experiments
• Iterate – test your best idea and get feedback, iterate based on what you find out
• Implement – create a plan and move forward with next steps for the “winning” solution

Top Creative Problem Solving Questions

In a future post we will provide more problem solving tips and answer 10 of the most common questions people ask about creative problem solving:

• How can I become more creative?
• What are some common creative problem solving techniques?
• How do I know if I’m stuck in a fixed mindset?
• How can I overcome creative blocks?
• How can I encourage creativity in my team or organization?
• What are some ways to generate new ideas?
• How do I evaluate and choose the best solution to a problem?
• How can I apply creative problem solving to my work or personal life?
• How can I measure the effectiveness of my creative problem solving efforts?

Creative Problem Solving Process Conclusion

In this article, we explored the creative problem solving process (CPS) and how to use the technique to solve your own innovation challenges. Want personalized help using this method in your workshop or innovation event? Reach out  to us online today about a creative problem solving training workshop .

Want even more resources? Review this guide to creative problem solving techniques training and creative problem solving templates post.

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Overview of the Problem-Solving Mental Process

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Rachel Goldman, PhD FTOS, is a licensed psychologist, clinical assistant professor, speaker, wellness expert specializing in eating behaviors, stress management, and health behavior change.

• Identify the Problem
• Define the Problem
• Form a Strategy
• Organize Information
• Allocate Resources
• Monitor Progress
• Evaluate the Results

Frequently Asked Questions

Problem-solving is a mental process that involves discovering, analyzing, and solving problems. The ultimate goal of problem-solving is to overcome obstacles and find a solution that best resolves the issue.

The best strategy for solving a problem depends largely on the unique situation. In some cases, people are better off learning everything they can about the issue and then using factual knowledge to come up with a solution. In other instances, creativity and insight are the best options.

It is not necessary to follow problem-solving steps sequentially, It is common to skip steps or even go back through steps multiple times until the desired solution is reached.

In order to correctly solve a problem, it is often important to follow a series of steps. Researchers sometimes refer to this as the problem-solving cycle. While this cycle is portrayed sequentially, people rarely follow a rigid series of steps to find a solution.

The following steps include developing strategies and organizing knowledge.

1. Identifying the Problem

While it may seem like an obvious step, identifying the problem is not always as simple as it sounds. In some cases, people might mistakenly identify the wrong source of a problem, which will make attempts to solve it inefficient or even useless.

Some strategies that you might use to figure out the source of a problem include :

• Asking questions about the problem
• Breaking the problem down into smaller pieces
• Looking at the problem from different perspectives
• Conducting research to figure out what relationships exist between different variables

2. Defining the Problem

After the problem has been identified, it is important to fully define the problem so that it can be solved. You can define a problem by operationally defining each aspect of the problem and setting goals for what aspects of the problem you will address

At this point, you should focus on figuring out which aspects of the problems are facts and which are opinions. State the problem clearly and identify the scope of the solution.

3. Forming a Strategy

After the problem has been identified, it is time to start brainstorming potential solutions. This step usually involves generating as many ideas as possible without judging their quality. Once several possibilities have been generated, they can be evaluated and narrowed down.

The next step is to develop a strategy to solve the problem. The approach used will vary depending upon the situation and the individual's unique preferences. Common problem-solving strategies include heuristics and algorithms.

• Heuristics are mental shortcuts that are often based on solutions that have worked in the past. They can work well if the problem is similar to something you have encountered before and are often the best choice if you need a fast solution.
• Algorithms are step-by-step strategies that are guaranteed to produce a correct result. While this approach is great for accuracy, it can also consume time and resources.

Heuristics are often best used when time is of the essence, while algorithms are a better choice when a decision needs to be as accurate as possible.

4. Organizing Information

Before coming up with a solution, you need to first organize the available information. What do you know about the problem? What do you not know? The more information that is available the better prepared you will be to come up with an accurate solution.

When approaching a problem, it is important to make sure that you have all the data you need. Making a decision without adequate information can lead to biased or inaccurate results.

5. Allocating Resources

Of course, we don't always have unlimited money, time, and other resources to solve a problem. Before you begin to solve a problem, you need to determine how high priority it is.

If it is an important problem, it is probably worth allocating more resources to solving it. If, however, it is a fairly unimportant problem, then you do not want to spend too much of your available resources on coming up with a solution.

At this stage, it is important to consider all of the factors that might affect the problem at hand. This includes looking at the available resources, deadlines that need to be met, and any possible risks involved in each solution. After careful evaluation, a decision can be made about which solution to pursue.

6. Monitoring Progress

After selecting a problem-solving strategy, it is time to put the plan into action and see if it works. This step might involve trying out different solutions to see which one is the most effective.

It is also important to monitor the situation after implementing a solution to ensure that the problem has been solved and that no new problems have arisen as a result of the proposed solution.

Effective problem-solvers tend to monitor their progress as they work towards a solution. If they are not making good progress toward reaching their goal, they will reevaluate their approach or look for new strategies .

7. Evaluating the Results

After a solution has been reached, it is important to evaluate the results to determine if it is the best possible solution to the problem. This evaluation might be immediate, such as checking the results of a math problem to ensure the answer is correct, or it can be delayed, such as evaluating the success of a therapy program after several months of treatment.

Once a problem has been solved, it is important to take some time to reflect on the process that was used and evaluate the results. This will help you to improve your problem-solving skills and become more efficient at solving future problems.

A Word From Verywell​

It is important to remember that there are many different problem-solving processes with different steps, and this is just one example. Problem-solving in real-world situations requires a great deal of resourcefulness, flexibility, resilience, and continuous interaction with the environment.

Get Advice From The Verywell Mind Podcast

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You can become a better problem solving by:

• Practicing brainstorming and coming up with multiple potential solutions to problems
• Being open-minded and considering all possible options before making a decision
• Breaking down problems into smaller, more manageable pieces
• Asking for help when needed
• Researching different problem-solving techniques and trying out new ones
• Learning from mistakes and using them as opportunities to grow

It's important to communicate openly and honestly with your partner about what's going on. Try to see things from their perspective as well as your own. Work together to find a resolution that works for both of you. Be willing to compromise and accept that there may not be a perfect solution.

Take breaks if things are getting too heated, and come back to the problem when you feel calm and collected. Don't try to fix every problem on your own—consider asking a therapist or counselor for help and insight.

If you've tried everything and there doesn't seem to be a way to fix the problem, you may have to learn to accept it. This can be difficult, but try to focus on the positive aspects of your life and remember that every situation is temporary. Don't dwell on what's going wrong—instead, think about what's going right. Find support by talking to friends or family. Seek professional help if you're having trouble coping.

Davidson JE, Sternberg RJ, editors.  The Psychology of Problem Solving .  Cambridge University Press; 2003. doi:10.1017/CBO9780511615771

Sarathy V. Real world problem-solving .  Front Hum Neurosci . 2018;12:261. Published 2018 Jun 26. doi:10.3389/fnhum.2018.00261

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

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7 Ways to Inspire Creativity in the Workplace and Why it’s Important

Whether it’s creative problem-solving or the flexibility to decide how work gets done, creativity in the workplace is integral to growth, innovation, and the overall employee experience..

In today's rapidly evolving workplace landscape, the significance of creativity cannot be overstated. From fostering innovation to seizing new opportunities, a creative mindset is the cornerstone of success. A creative person, equipped with fresh perspectives and inventive ideas, can transform concepts into reality.

A commitment to cultivating a creative environment empowers teams to brainstorm smart solutions and adapt to challenges seamlessly. Below, we have collated some innovative solutions to make embracing creativity easier than ever, whilst also highlighting why entrepreneurs should prioritize creative thinkers and creative activities within their corporate culture to drive success.

Why is Creativity Important in the Workplace?

The benefits of creativity in the workplace are impressive and far-reaching. Beyond promoting fresh thinking, opening up a space for creativity at work creates a positive company culture in which team bonding is encouraged, employee productivity booms, and out-of-the-box thinking is encouraged. 

Here are key advantages of creativity in the workplace:

• Professional Growth: Creativity in the workplace promotes an environment conducive to continuous learning and development. Employees are encouraged to engage in divergent thinking, exploring various perspectives and solutions. This fosters personal and professional growth as they tackle challenges creatively, opening up additional opportunities for employees.
• Innovation and Opportunities: Creative ideas catalyze innovation, driving businesses forward in competitive markets. By encouraging employees to think outside the box, companies can uncover innovative solutions to complex problems, opening new avenues for growth and expansion.
• Positive Outcomes and Solutions: Embracing creativity cultivates a culture where failures are viewed as stepping stones to success rather than setbacks. Employees are more inclined to take calculated risks and experiment with new ideas, leading to freedom of discovery.
• Inclusive Environment: A culture of creativity fosters inclusivity by valuing diverse perspectives and contributions. Employees feel empowered to express their ideas freely, knowing that their voices are heard and respected. This creates a sense of belonging and encourages collaboration among team members.
• Enhanced Everyday Work Life: Creativity injects excitement and inspiration into everyday work life, making tasks more engaging and fulfilling. Employees are motivated to explore fresh ideas and approaches, leading to a more dynamic and enjoyable work environment.

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7 Tips To Inspire Creativity In The Workplace

If you want to provide employees with the freedom to experiment with innovative ideas without the fear of failure, it is essential to foster creative workplaces. However, creativity in business rarely takes center stage, so most business owners don’t know where to start in their commitment to creativity. To make the process easier, we have collated some inventive solutions to help you spark creativity in the workplace. 

1. Encourage Creativity With an Inclusive and Fun Team Environment

A genuine team-based environment , in which leaders encourage connections through collaboration and social time, is essential for innovative teamwork. Managers will notice a remarkable difference when the effort is made to “de-silo” the organization. Instead of staying separate and heads-down on only their projects, employees should have the opportunity to interact with colleagues in different departments to gain an informed understanding of the company as a whole. This will spark creative thinking and allow for ideas and inspiration to flow freely across departments.

Additionally, humour in the workplace plays a significant role in team-bonding. Research shows that humour can reduce stress, increase relationship building, and create better cohesion. You can create a "water cooler" channel on Slack or similar chat software to allow your employees to enjoy some office banter, especially if your team is remote or hybrid. You can also add buffer time to your team meetings to allow time for everyone to chat about their weekend plans or other casual conversations. 

Of course, humour should be universal and non-exclusionary. Avoid any hot-button topics or things that run the risk of being mean-spirited such as pranks or teasing. It’s also important to note that sarcasm—while common—can “have a corrosive effect” and even come across as degrading when it’s at someone’s expense.  A playful but polite company culture helps create a sense of belonging and safety, which is the gateway to creative expression and thought-generation. 

2. Promote Creativity Through Office Design

A creative company prioritizes an exciting workspace that inspires creativity and innovation. Even if your office layout is more cubicles than open space, there are still ways that you can help employees feel inspired by their surroundings. For example, you can encourage employees to bring in photos, prints, or small decorative objects from home. You can also hang some artwork on the wall and bring in task lighting and tall lamps. 

Add office plants to help purify the air and bring a touch of nature inside. These simple steps bring an inherent element of creativity into any space. You should also consider investing in sit-stand desks to give your employees flexibility and better health, as backaches aren’t conducive to creative thinking. These elements, along with others, can create an atmosphere in which employees feel more comfortable and creative. 

3. Provide Freedom and Flexibility in How Work is Done

Creativity in the workplace does not have to mean creativity in the workspace. Sometimes a change of scenery can help spark new ideas. Every now and then, switch up your team routine with off-site and walking meetings. Brainstorming at a coffee shop might generate more ideas than you think, as it helps to break up the routine. You should also encourage any remote or hybrid employees to do the same.

If your employees have returned to the office full-time, consider expanding or updating your current remote work policy to allow employees more flexibility while helping them cut costs and save employees time when it comes to commuting. Offering flexibility in the workplace is essential for not just creativity, but also retention and recruitment , “with 80% of employees identifying it as a crucial factor in job evaluation".

Breaking Routine and Addressing Working-From-Home Fatigue

4. Offer the Space for Knowledge Sharing

There is no shortage of talent and skills within your organization that are just waiting to be passed on. Encouraging your employees to share what they know and what they can do with other coworkers fosters a culture of collaboration which helps spark creativity and allows teams to overcome challenges through creative solutions. This can be done through lunch-and-learns or special classes taught over video or in small groups. Sessions can include Excel tips, LinkedIn profile best practices, and guided meditation/yoga.

Sessions are a great way for your team members to discover new interests or passions that they can master and apply in their roles or to help maintain their work-life balance. By providing a platform for your people to engage in knowledge exchanges, they’ll benefit from professional development in the forms of thought leadership, increased confidence, and increased creativity.

How to Build a Positive Remote Company Culture and Why it Matters

5. Encourage the Practice of Self-Reflection

Encourage employees to get in the habit of self-reflection check-ins. This exercise helps them to focus on what they’ve achieved, as well as what’s coming up next and helps inspire them to see things differently. Rise’s performance management feature includes weekly check-ins . Employees are prompted to rate their week, what went well, and what could’ve gone better. 

It’s a great way for managers to keep track of how an employee is doing, while also giving the employee a chance to reflect on their work. If possible, also share monthly or quarterly accomplishments with your team so they can see the concrete results of their contributions. 

6. Support Employees in Creative Risk-Taking

Cultivate an office culture that rewards creative risk-taking . One reason why employees are not thinking out of the box or proposing different solutions could be due to a fear of making mistakes and not having their ideas supported. As much as possible, make it clear to your employees that your organization values creativity—and understands its importance. 

This can be communicated by being receptive to new ideas and recognizing risk-takers for the impact they've made. As well, be open to feedback and suggestions from your employees. Provide an open door policy or offer an anonymous outlet for anyone who wishes to share their thoughts privately.

How to Create an Effective Open Door Policy at Work

7. Encourage Healthy Competition 

Healthy competition in the workplace can be encouraged through various means, fostering innovation and creativity. Business owners can initiate challenges that stimulate employees' innovation skills and encourage the flow of ideas. By promoting a culture that embraces risk-taking and learning from failure, employees feel empowered to explore innovative solutions to challenges.  Through fostering a competitive edge, teams strive to outperform each other, driving them to push boundaries and generate novel ideas. 

Discover How to Encourage a Healthy and Creative Working Environment 

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By streamlining HR processes and empowering employees, Rise cultivates a culture of trust, collaboration, and growth. This creates a supportive atmosphere where individuals thrive, leading to a happier and more productive workforce.

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How Accepting Mistakes Affects Children’s Creativity

Why should parents be excited about their kids’ mistakes? And how do mistakes increase creativity?

As a former early childhood educator and mom of two, I’ve found that accepting mistakes has a huge impact on creativity. Being able to accept mistakes is important for parenting in general, and it’s essential for nurturing creativity.

Mistakes Are the Building Blocks for Creative Problem-Solving.

Mistakes can bring an idea to a halt, cause anger, create frustration OR they can be the building blocks of learning. How we as parents feel about mistakes will directly affect how our kids feel about mistakes.

The way we respond to mistakes can encourage learning or shut it down. That is why it’s so important to get a handle on the opportunities mistakes offer.

How to Accept Mistakes and Boost Creativity

1. recognize the opportunity..

Making a mistake means that you (or your kid) took a risk. You tried something. The outcome wasn’t what you had planned but now you are handed a valuable learning experience.

It may take a moment to process feelings of frustration or embarrassment but don’t get hooked on those emotions. Instead, let them pass and remind yourself that mistakes are part of learning.

Remember when you make a mistake that your kids are watching and as the world’s best imitators , they will imitate your response when they make their own mistakes. Watching you shift gears into learning and problem-solving mode, will help them learn how to do the same.

2. Take a moment to evaluate the situation.

Rather than getting upset with your kid (or yourself), ask stimulating questions.

• What happened?
• Why didn’t it work the way you thought?
• What could you try next time to get a new outcome?

Putting the mistake in positive terms takes the negative tone out of it and allows your kid to move into a learning place.

3. Expect and plan for positive ways to handle mistakes . Do you have a few scripts you can say when you witness a mistake? Mistakes become learning opportunities when they are expected and welcomed.

Every properly handled mistake adds a building block to their skill set, and gives them confidence to take important risks in the future.

A Beautiful Mistake

As I was writing this, a mistake was unfolding right next to me. My son jammed a pencil (backwards) into his battery powered pencil sharpener. I watched for a second as panic swept over his face. The pencil came out, the metal casing and eraser did not. But wait!

It wasn’t a second later that I saw one of my favorite things. A creative spark popped into his eye. He had an idea! I removed the batteries (we like mistakes but not danger…) and let him figure it out.

I didn’t see how he removed the eraser, but I know he did it himself because a new look was in his eye when he returned. Pride.

Imagine how different this situation would have been if I had yelled, taken the sharpener, and sent him to his room. The only thing he would have gained is fear to experiment. Instead, with the room to make a mistake, he was able to practice problem-solving and gain a little confidence in his ability to handle unexpected situations.

Plan for Mistakes

Giving our kids and ourselves room to make mistakes gives us all room to grow and expand our creativity. When mistakes are welcomed we can take the risk to be more creative, knowing we won’t be shamed if we mess up.

We can make this a reality by planning for mistakes. They’re a natural and important part of learning. And the more you practice accepting your own mistakes and those of your children, the more you’ll discover that there’s plenty of room for imperfection.