entertainment business plan pdf

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Entertainment Industry Business Plan Sample

JUL.12, 2016

Sample Business Plan for Entertainment Industry

Starting up a media and entertainment industry business doesn’t only mean to start the production house for producing a variety of different items to simply earn the capital, but it requires a concentrated plan that can lead to the fulfillment of your vision. You must know that you are not just starting an entertainment industry business plan but a center that would provide professional services and a showbiz business. Here your business skills and performance decides your success.

You can take help from consulting services or agencies as they will guide you how to start and promote your entertainment industry business plan in media and entertainment industry. Consult magazines and internet to learn about the recent trends in the production and business. Information related to laws and taxes is another significant aspect that you should know before starting the production business. A sound knowledge and effective planning would help you to start a new business and grow it efficiently.

In the entertainment industry, media production is not the production of a single product. Entertainment and media is a very vast field and the productions options available are variable. You should select one or more productions like promotional products, educational television, news, dramas, films documentaries, music, etc. that you would like to work on before starting any entertainment or media entertainment business plan. You would then write a separate media production business plan for each intended production. Generally, your media entertainment industry business plan should include the answers of following questions:

• What is the purpose or the goal of the production and objective of your entertainment industry business?
• Which is your intended audience or your production will be watched or listened to by whom?
• Is the production related to electronic or print media?
• Does the production include correspondence with other production or media production business plan ?
• Is the content is new, or the production will reproduce already existing content?
• Is the production being produced for the Internet, Cable, Satellite TV or TV?
• Do you have the script for production? If yes, describe the script for the production briefly.
• What is the total estimated time for opening and closing of production and its anticipated location?
• How will be the selection of talent done for the production?
• What are the specifications for the technical equipment and the requirements for the professional knowledge of technical crew for the new production?

Sample Entertainment and Media Entertainment Industry Business Plan

Entertainment and media production and entertainment industry business is not an easy task, but you should think the industry you would like to work like news industry, music industry, the entertainment industry or any other. Think about your budget and time and select according to that. You may start with low cost consuming business and earn more budget and then spend it on any other business. You must build contacts in the media industry and other media related business. A good relationship with other media houses would help you to grow positively. Also, set your ethical standards for your business.

Below are some sample entertainment industry business plans for Video and Film Production, TV production and Music Production. Review the following sample entertainment business plans and tailor your own entertainment industry business plan as per the sample plans described.

Sample Music Entertainment Industry Business Plan

The music recording and entertainment industry business is the cornerstone of the entertainment and media industry. Setting up a recording and production business is equally demanding as well as require money and time. Having ample knowledge about the business is important. Music Recording and production is the very tricky part of the entertainment industry because it requires heavy equipment. In the recent decade music production and recording witness a steady growth.

By setting up a music recording and production studio, you cannot only attract solo singers, bands but also large scale entertainment industry like drama industry, etc. It is important to write a good business plan for the entertainment industry before setting up the recording or production studio.

Which services will your Music Production and Recoding company provide?

Firstly, you need to finalize the services you are going to provide along with the vision of the music entertainment business.

• Vision and Mission of your Studio: Clearly, think about the vision of your music studio as it would direct you to understand the scope of your studio. Your vision must be defined in a way that you want to excel in this business and become the best choice for the media houses. Your mission must be to equip your studio with the best equipment in the world for recording and production of music to provide excellent services to the clients. Good vision and mission will enhance your morale and attitude towards success.
• What services you would provide? : Think and write clearly about the services you would like to provide in your studio e.g. song recording or production, production of either jingle, soundtracks and audio books, studio sessions, selling of musical equipment and music consultancy services. You should decide what would be the scope of your studio and then enlist the services. You may start with less but don’t compromise on the quality of your entertainment industry business.

How to write the business plan for the music entertainment business?

After the vision and services have been finalized the following should be analyzed:

• Analysis of Market Trends : Analysis of current market trends is important for developing the entertainment industry business plan. It should include current trends in the music industry and potential target clients in the media. Analysis of current trends will help you to identify the important equipment for your studio. You may enhance your services to the music artists, authors, advertising agencies, etc.

You should keep in mind about the level and competence of you competitors to excel in the media production business plan . You should take care of your employees to avoid any resignation from the professionals.

• Market Strategy : You should identify and make proper salary packages for your employees to attract them and perform their best. It is very important to understand the nature of work of each employee and set salary according to that. You can also look at the salary packages of your competitors to get an idea. Further, incentives and bonus can also improve your credibility in business. Also, consider your estimated sales projection.

It is also important to develop the pricing strategy of you music studio.  Some Music studio often charges by the hour and some of them charge a flat fee. You can develop different pricing packages for your clients.

• Advertisement Strategy: Publicity of your music recording and production studio is very important to attract the clients from the media and entertainment business. Adopting can cost effective advertisement strategy would help you to promote your studio effectively. You can place an advertisement on billboards, electronic and print media, by using social media and sponsoring a TV or radio show.
• Finance strategy for setting up a music recording and production studio: You should estimate the price of all the equipment’s needed for your studio. Look for the prices of different brands and select the ones that fulfill your requirements in the best way. List the items and prices. You should also look for the pricing of liability insurance, license, rents, gadgets, additional expenses like advertisements and promotions. Choose cost-effective ways to equip your studio without compromising on the quality of the products. You should conduct a market survey before finalizing the financial strategy. Headphones, mixing consoles, microphones, digital audio workstation, music workstation, preamps. Computers, CD duplicator, and printer, etc. are some important equipment for the studio. This business require excellent sound system for better results.

Well defined Business Structure of the Music Entertainment Company

You should understand the business structure of the studio to achieve your entertainment industry business plan. Also clearly define the responsibilities of the personnel engage in your business structure. Your entertainment industry business structure may include the following:

• A chief executive officer who would be responsible for the recruitment, selection, training of the staff, developing strategies, planning, organizing and monitoring of the activities or projects.
• A lawyer or legal secretary who would be responsible for legal documentation of your studio and more responsibilities like drawing up contacts.
• A Studio Manager who would be responsible for tracking hours of the studio session and billing client, management of recording studio and handling of other main responsible.
• Music Producer would be responsible for recording and producing of music tracks, ordering of tracks in the album.
• The recording engineer would be responsible for sound effects in the recording, mixing and adding beats, etc. and selecting good songs to earn money.
• Admin and HR officer would be responsible for administrative tasks, hiring and training of professionals, appointments of the client and last but least arrangements of travel and meetings.
• Marketing and sales executive would be responsible for the promotion of music albums, creating new business opportunities, looking for new partners and last but not least responsible for the growth of the studio.
• An accountant must be the part of your music strategy as he would be responsible for looking after you financial reports, budget, financial analysis and business conditions. He can guide you to make necessary changings in the financial policy.
• Front desk officer handles the duties assigned by the manager, receive and greets the clients, receive important documents and handles phone calls and emails on behalf of the studio.

A good business structure in important for any business. Also, focus on the work environment. A good family and collaborative work environment would help you to avoid workplace conflicts and improve the quality of production and business. You can get this by proper application of rules and regulations.

Thus, setting up a music production and recording studio needs proper well-defined paperwork. This sample entertainment industry business plan will help you in writing an effective plan that will act as a roadmap for future. An effective media production business plan is a key to your success in your business in the media industry. You can develop your entertainment industry business plan yourself or hire consultancy services. The entertainment industry is incomplete without music houses and in recent decade advancement in sound technology has opened new directions for the artists. Following the above-given sample plan will help to achieve your better results in your entertainment industry business plan.

Sample TV, Film and Video Entertainment Business Plan

Film and video production is another pillar of the television entertainment industry and a good business opportunity for the new comers. These days different TV channels have launched their private drama channels as well as making their films thus increasing chances of business.

Sample Video and Film Entertainment Business Plan

If you are thinking of starting your video entertainment business, it’s a brilliant idea to earn, but have you done all paperwork for this? Do you understand the financial and legal issues related to film production? You also need to know that selection of film and video to be produced by you will be closely linked with the growth of production house and business. Here is a sample of what you should include in your business plan for video production.

Your entertainment industry business plan should cover all the key elements that are necessary for setting up a film production house. Following key points should be included in the business plan for the Video Production:

• Non-Disclosure agreement : Confidentiality of the information is the most important thing in the media and entertainment business and should be well maintained. Confidentiality of the script of the production, film recordings, profiles of the actors working in the production, gadgets that are or will be used in the production, etc. should be well maintained. Any leakage of the important and crucial information may hamper your film success before release. Non-disclosure agreement should be done with all related parties that information related to video will be kept confidential and secret.
• Executive Summary: The executive summary should be well written in the entertainment industry business plan. It should include the brief overview of the project (Name, script, key roles) and most importantly the capital required for the video. Capital can be both in terms of money and other physical resources like camera, recording chips, etc. Shooting details should be mentioned. Tentative dates of the film/video shooting and locations where the film/video is likely to shoot should be mentioned. It will help you to have information of your business at a glance.
• Market analysis: The most important thing is to assess the market and industry before starting your business. You should understand the current trends of the market before signing for video production. Produce what actually is demanded by the market and the audience. Select the story or script that can help you to grow as a business and production house. Also evaluate the pay ranges and select pay scale according to that to attract good faces of the industry.
• Production Plan: The media production business plan is the trickiest thing to be done in business before investment. You should estimate the production each and everything properly and try to follow this. Estimated time frame, dates of production, the release of the film/video, legal requirements, screening issues, bookings of the shooting sites and location, contracts with the concerned people should be properly written in the production time. It would save your time and money.
• Hiring of professionals for production: Setting up a production house require hiring of certain professionals like executive members, HR officers, accountants, managers, recording engineers, sound engineers, video engineers, cameraman, photographers, composers, scriptwriters and editors specifically related to video production. Professional dress designers and makeup artists are needed to be hired. The hiring of good and competent employee is the key to the growth of your production house. You must pay market competitive salary to attract good professionals. You must also have list of other professionals or resumes of other possible candidates to call if any current employee suddenly resign.
• Publicity and Advertisement for promoting the production: You must think about the promotion of your video production house and the film/video in the entertainment industry. Think of the dates of the releases of trailer and promos to publicize the. You can also use other methods of promoting movies like billboarding of promos, given tickets, publicity through live programs and media campaigns. You should also estimate the required budget for this. Advertisement in colleges, schools, and universities is also the excellent opportunity. Cost-effective advertisement strategy would help to gain more in less. You can attract the audience through Unique and creative advertisement, discount options on tickets, by arranging concerts, etc.
• Information related to the release of the information and distribution methods of the production: You must decide the issue related to the release of video/movie to the audience. You must schedule date of release and trailers or promos release of the film or video. You should decide the patterns of release like local release worldwide release and modified wide release etc. Methods of potential distribution of the films/ video like airline, VOD, DVD or theatrical should be decided. Specifically, write down the names that are actually good for your production team and best fitted for you. The release of video and promos on the special occasion like festivals, local holidays, etc. would increase the chance of success and more earning.
• Production budget of the film: Evaluating the total cost required in the film production and business is important. It would include all tax credits, rebates, return on investments for business , loss prevention strategy, distribution of profit, salary and all legal issues related to film production and business. You may hire a specialist to help you in making film budget. Other expenses may include legal. Brochures, Stationary, Rent, furniture, etc. Create a comprehensive video budget detailing each and every expense.
• Understanding the requirements of travel : Film production often requires local and outside country traveling. You must know legal and other requirements of the traveling. Passports, visas, duration to apply for a specific visa for the actors and other crew members. You must know the cost-effective reservations to the airlines, hotel, etc. to save your budget.
• Selection of the Cast: Selection of the cast for the production of the video is another major task. Sometimes a good script but wrongly selected cast would end up in a loss. You must select the cast appropriate for the roles and those who are liked and demanded by the society. You must decide how you want to pay your actors. Some actors demand payment per scene and other want per episode. Sign a proper agreement with the actors and have it as a part of movie entertainment business plan.

Thus, business related to film and video production is a difficult task. A proper business plan for video production indicating each detail can help you to avoid any many challenges. A good story to well execution demand a well paper work.  You must remember that providing entertainment to the audience is your key responsibility, so your media production business plan is key to your success.  This video production company business plan would help you to customize your plans for the future and get more customers from the media and entertainment industry.

Sample for TV entertainment business plan

TV production is a brilliant idea for the business. Small investors can easily manage to start this business. You can reach many people in a short time via TV and can also convey your thoughts to local people and also to the people living across the border. TV can communicate your message through sight, sound and motion to have an immediate impact on the audience. You can package good programs and earn millions of dollars from the show sponsors. Successful TV production is a creative work, and most of our entertainment programs are broadcasted through TV. TV production is not only the source of entertainment but also a source of information in the electronic and digital world.

These days many TV stations and channels are working in the TV business and trying to compete. They are launching many different channels on various types of content like news, sports, dramas, etc. and looking for content and production. Firstly you need to decide which TV shows you would like to produce. The production option for the TV shows are as follows:

• News related programs: You can produce exclusive content for the news TV channels. Be creative in what you are going to build and sell it and grow your business. You can start special documentary programs, interviews with the great leaders which will share positive aspects of their family. You can also give a chance to newcomers in the industry by introducing them through your production. You can share news and information of what happening across the broader and internationally. News related to fashion and sports can be produced.
• Health Related Programs: It is the most important and often neglected part of our TV industry. You can start with the production of informative programs related to different diseases such as AIDS, tuberculosis and other life-threatening and lifestyle diseases. Production of programs that help people to prevent diseases and give knowledge related to health, exercise, and fitness can also be started. It can attract a large number of audience. You can look for the advertisement of individual hospitals or pharmaceutical industries to grow your business. You can also take an initiative by taking short interviews of the health professionals. Further, the production of videos of other health related practices like herbalists, yoga, traditional health practices, etc. can also be done. You can also create a show on new health-related discoveries to attract people.
• Production of Tourism and enhancement of culture shows: Very few programs are on aired these days to promote your local culture. You may take the initiative by producing programs on historical places of your country, natural and beautiful sites of the country to attract the tourists. Further, you can promote the local culture of your country. Beautiful production may help to achieve success. The production of different culture related programs by showing different traditions, customs, and values can also prove beneficial. For this, you may to travel both locally and internationally and you may take assistance from the embassies, traveling agencies and guides.
• Production of Economics and Real Estates programs: You can attract the businessman and real estate agents through production of valuable programs on current economic conditions, forecasting of the economic situation of the country, stock exchange, etc. Production of the programs related to selling and purchasing of houses and property listings, etc. by collaborating with real estate agents, economists, etc. can also be done. This will give new directions to your business.
• Film and Drama Production: You can earn money and fame through video and drama production because it targets a large audience. A good story with good direction and production is the key to your success. Choose those film and dramas for production that their target audience wants to watch. You can also make the film, documentary and short telefilms on social issues and become a social change agent. Try to produce content out the common locations.
• Production of Fashion shows: The entertainment industry is nothing without fashion and fashion shows. Designers are focusing on both Eastern and Western fashion and also a blend of both. Fashion shows earned a lot of fame these days. Many fashion designer have started their own brands and becoming the part of big fashion industry. Many fashion shows are under production these days. You can also introduce new fashion designers and fashion magazines.  Production of programs on personality developing or makeup tutorials can also attract audience.
• Advertisements: These days many brands are looking for the production of advertisements. You can also produce novel and unique advertisements. Look for the brands and offer a good package to them and earn money.

UK Start-Up Visa Business Plan

Here is a step by step guide to writing business plan for tv entertainment:.

• The idea with concept and knowledge: Each program on aired on the TV has an idea and concept that reflects your knowledge. So start with programs of your interest, professional background, and orientation. A good idea that is consistent with your passion will help to tailor the program brilliantly.
• Think about what you want to produce: There are many types of content available for the TV production like dramas, short films, documentaries, advertisements, etc. you should have a clear idea about what your production will be based on before planning for the business.
• What would be the number of people required for the production?
• The production will go live or would be recorded?
• What type of advertising would the production require?
• Will you collaborate with the TV station or go for independent sponsors for the production?
• Estimate the budget: It is important to estimate your budget before finalizing anything. Remember that you would probably have to pay to the crew members along with the show directors and the production studio. Your contacts may help you to select a good production house in a cost effective way. A good estimated budget is key to your business growth.
• Production stage: Production stage is the main phase of recording your play/drama/video etc. You need to be very careful at this stage especially if the program is going live. Careful preparations are also necessary and might require traveling locally or internationally. You can take help from other consulting or advertising agency. Try to be perfect at this stage. It would take more than one shooting or recording of a single scene to gain a perfect production in Put your time and effort for good results.
• Editing Stage: It is the most important and crucial stage of production. It is probably the what you want your audience to see and listen out of many other programs. If your recording is of more than an hour, you probably have to cut it short to thirty minutes. In this stage you have to lay the music to mention the names of crew members and other important things.

The above Sample   business plan for TV production would help you to learn the following:

• How to earn money by becoming successful TV producer?
• How to get a partnership with the TV stations?
• How to start a successful TV career in the media and entertainment industry?

So, you can start a good business through TV production. A good production would increase your chances of getting hired by big TV stations and grow business. Think of creative and new ideas to produce TV programs related to the new idea.

Sample Promotional Products Business Plan

Business in media and entertainment industry is all about production and promotion. Both print and electronic media try to compete with each other regarding production and promotion.

How to start a Promotional Products Business?

If you have money and want to start a new business, spending in the media and entertainment industry is worth spending. This industry would broaden the chances of your success and fame. Entertainment  and media industry operates through news, documentaries, films, advertisements and marketing items. You can make capital and enhance revenue of your business through starting investing in either production or selling of the advertisement items

Promotion of any business involves

• Production of the product
• Pricing of the production
• Placement of the production
• Promotion of the production

Promotion is what how you communicate about your business to others. Promotion of the production further includes advertisements, developing and building relations along with sale of the production. It is good to work on the promotion of the production to earn more. The best ways to promote business is through the marketing items. The trend of the promotional product is growing day by day.

Billions are invested on the production of promotional products these days in America on items like T-shirts, pens, hats, etc. These products are given away along with the other main products to increase the value and business. Spending a small amount on the production of promotional items for your media production business plan will actually help to earn more. In actual, manufacturing and production of promotional products is not a big game, but to market, these promotional products are the real one. This business requires good communication, sales and marketing skills. Attracting attention through effective communication, making people recognize your brand and sticking with your brand is what you can do with the effective promotion of products. You can promote a favorable image of your production and brand and grow business. After the successful promotion of any product, you can increase your target audience and expand your products.

Ways to start promotional product business

To start your business of promotional products you should where you are exactly located and take advantage of your locality. You can enter the promotional product business for media and entertainment industry in two different ways. Here are these two options.

• Start production of inexpensive products for sale: To become the manufacturer, you need to establish a production station or shop. You can import items from other cheaper stores or establish your own manufacturing plant. You can also import items from other countries where the products are manufactured for much lesser prices. You must have a plan according to your budget to start your manufacturing factory. Do not forget to take care of your regional climate and laws. It is important to join promotional products associations to increase the chances of getting distributors. Hire sale force who will promote your products. They can be hired through online employment sites too.
• Become the product distributor and Imprinter: You can also start earning through contacting those manufacturers looking for distributors to sell their production. Look for those products you are interested and create a list of potential customers. Understand your client needs first and then select the promotional products.

Sample Business Plan for Promotional Products

The right entertainment industry business plan will be a guideline for you to follow through each step of your business. The right plan is essential for making the business success. Here is a sample entertainment industry business plan for promotional products:

• Firstly write down the executive summary of your promotional company. Introduce your company. Decide and write products to be promoted. To increase the value of their main business entertainment, many companies hold various products for promotion. Your business can supply logo imprinted items and products to distributors or work as a distributor itself. You should write a brief description of the nature of work of your production Company and products and services in detail.
• Understand the market trends. Many industries deal with the promotional products. These products can be of daily usage with imprinted logos or message or slogan.
• Write how you would expand your business. You must know that you have to compete with the larger products industry and for this, you must have to keep on adding your unique promotional products. Similar products can reduce your chance of profit.
• Decide duration of the promotion. You must decide when and how long the promotional product will be offered. You should estimate the target profits, client’s needs, and your location. You promotional production business will be dependent on the quality and on time delivery of your products. Bring originality to your business, not imitation.
• Decide how you would market your products. Successful marketing strategy is the key to your success in promotional products business. Look for those distributors with the good record. Secondly, focus on the marketing where the item is necessary to attract the client. You can also hire dealers or outsource your distribution of the products. Distributors spend a good time for your business so a proper compensation would attract more dealers. Develop a strategic alliance with your distribution.
• Define appropriate milestones. Media industry heavily depends on entertainment sector. Your business can earn more in the media but select real appropriate milestones to help you to achieve target quickly. Always keep track of your sales, starting and closing dates, etc., would help you to achieve growth on your success.
• Your entertainment industry business plan must have a management summary. The proper management of your business is key to your success. Often one business is divided into three to four areas which assist each other in product sourcing, marketing, production, and finance.

Tips for starting a Promotional Product Business

Here are a few tips for starting a promotional product business:

• Choose small size products that are easy to deliver at a low cost. You can also opt to send coupons.
• Decide whether you will offer promotional services round the year or once or twice. Make your budget plan prior.
• Choose and effective promotional strategy and reevaluate your promotional strategy.

Whether you are producing news, dramas, films, etc., you must keep in mind few general guidelines. Equipment takes the time to setup and similarly break down of equipment. You should estimate this time before going to any locations. Electronic devices need a power supply like lighting and cameras. You should keep this in your mind when going for outdoor shooting. You need to take prior permission from the government of local governing body for outdoor shooting and agreements needed to be done. You should select places without ambient noises. Site surveying is a good option as you can resolve any sight issues before production.

About OGScapital

Check out the credentials of our media production business plan consultants and read through our library of sample entertainment industry business plans. One of the main attributes that set OGSCapital apart from the crowd is that we are a team of professionals who are not only focused on making money but helping our clients succeed in establishing their businesses. When you contact us, we will carefully listen to your needs and expectations and come up with an ideal strategy on how to craft the media production business plan or improve your business operations. To meet diverse clients’ needs and maintain a high quality level, we do not use templates. Instead, we take our time and use our resources to create a customized entertainment industry business plan for each of our clients. We have excellent time management skills, so you can be sure that we will complete writing the business plan on time. You can count on OGSCapital to scale your business to greater heights by providing you with professional business consultancy and business plan writing services. Fill out the form below to get in touch with our able and trusted customer care support team.

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How to create an entertainment business plan.

The entertainment industry is one of the most lucrative businesses in every country. Ranging from television, movies, music, theater, radio, print and online content, people would always turn to something light and stress-free after a long day. Entertainment gives pleasure to its viewers. It serves as a diversion from the usual day-to-day grind of life. It contributes a lot to what pop culture is now. Some of the greatest and most memorable achievements are in this industry. You may also see plan samples .

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61 Most Exciting Entertainment Business Ideas

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The entertainment industry includes a wide range of businesses, including television, telecommunications, music, video games, and live concerts. Despite the existence of several niche players, the industry is dominated by large media conglomerates.

61 Best Entertainment Business Ideas You Can Start Today

The importance of a business plan for starting an entertainment business.

The global entertainment industry undergoes a massive change every year. It increases significantly, and even if you are the hundredth entertainment business owner in your city, it doesn’t matter. You will always have clients swarming near your shop.

Many businesses generate value by providing people with interesting things to do or watch in the entertainment industry. In this post, we’ve compiled a list of the most interesting small business ideas that might ease the decision-making process.

1. Fan Page or Blog

Creating a fan page or entertainment blog may not seem lucrative at first. But with the advent of apps like Instagram and Twitter, these types of fan content have become full-time jobs.

In this field, there is more competition due to the sheer popularity of influencer culture, but you could create a steady income stream with the right combination of ad sponsors.

2. A dance studio

One loves to learn dance of various types, and dancing is a graceful form of entertainment. You can start your dance studio if you love dancing and want to share it with others.

It takes a fixed amount of capital to rent or buy a space. You can choose to do Zumba for weight loss, salsa, tap dance, or ball dance. Make sure the space is spacious and has enough room for at least 7-8 people to dance.

3. Food Service for Entertainment Crew

Food services and catering for talent and crew are often a necessity for photo and film shoots. 

The idea of opening a business that provides food for craft services is another entertainment business idea.

If you are good at cooking large quantities of food and are punctual and consistent, your services may be in high demand. Make sure that, as with any food service business, you have the right licenses and permits to handle and serve food.

Related Resources :

• 25 Creative Food Truck Business Ideas
• How to start a food truck business
• Food house business
• Food truck business plan template
• Coffee shop business plan template
• Business plan template for a BBQ restaurant
• How to start a BBQ business
• Restaurant business plan template
• Catering business plan template

4. Video Editing Services

Moreover, video editing has transitioned from professional clients to amateur clients mainly due to social media crazes. 

Just take a look at YouTube to see how many people are willing to pay for smooth video editing that only professionals can offer.

Due to its timely demand, it deserves a place in the top 10 entertainment business ideas.

5. Online Wedding Marketplace

Creating an online wedding marketplace or a matchmaker website is subject to many rules and regulations.

Do your homework thoroughly about the costs, process, legalities, and other business aspects before you take the plunge. 

6. Birthday party or events venue

If you want to offer party or event bookings at your venue, allocate a certain amount of real estate to accommodate the number of guests you anticipate.

As a result, your venue will attract families, corporate gatherings, and school activities, which will give your business a high-revenue activity during normally low-revenue periods.

Include game passes for indoor attractions, food packages, and loyalty promotions to seal the deal with this bundle.

7. Hairstylist

There is a strong correlation between hair stylists and makeup artists, but the two jobs are separate-and equally important.

 If you’ve ever seen a celebrity getting ready for an event or photoshoot, you know that it often takes a whole team.

You’ll need credentials for this one, but if you love blowouts and updos, this might be for you.

Bonus Tip: You need a business plan for running a successful hair salon business, You can write a plan by downloading this hair salon business plan template . 

8. Voice Over Service

You can earn money with almost no investment by starting a voice-over service business from home. Networking is one of the most crucial aspects of getting long-term business success.

If you have a good voice and pronunciation capacity, you can start this business even part-time.

9. Indoor playground or soft play

According to the IAAPA survey, toddler attractions and facilities like inflatables, indoor playgrounds, and ball crawl rank third among the top revenue sources in FECs.

You can also offer party or event spaces, food and beverages, and areas where adults can enjoy themselves while their kids are playing.

10. Wearable Band

Wearable bands are also known as drum pants. Drum pants enable people to play music by arming themselves and wearing leggings. It’s an innovative business idea that’s already gaining immense popularity globally.

11. Esports Team

The Esports phenomenon combines competitive sports with video games to form a fast-growing phenomenon. It’s a global phenomenon. If you’re looking for entertainment business ideas at teen age , this can be a good choice.

The growth potential is exponential, but the industry is still in uncharted territory; only time will tell if E-sports is here to stay.

12. Video game arcade

Video games are not only popular among kids in the United States but they are also enjoyed by adults. People are going to love an arcade, but you have to know which videos are popular so you can attract them to your arcade.

You should also make sure that your arcade has a nice atmosphere for visitors. It is best to place your arcade in a shopping mall or shopping complex.

13. Sound Engineering Services

As a result of the demand, sound engineering services are one of the best entertainment business ideas, not only because of customer convenience but also because of the convenience of their service.

If you’re an adept one, it shouldn’t be hard to start a business like this. You just need a few software packages and you’re good to go.

14. Music Reality Show

It is possible to earn income and even wealth from starting a music reality show. If you didn’t know this, then you know now. Think about great reality show brands such as American Idol, X-Factor, and so on.

This sounds like a good way to make some money, doesn’t it? You might want to tinker with this idea if you are financially able.

15. Modelling Agency

Young entrepreneurs who want to build careers in Entertainment can easily start a modeling agency with a little capital. It is a popular business idea.

16. Puppet Shows

Keeping the kids entertained is an excellent way to keep them entertained. Some adults enjoy watching puppet shows as well.

If you have a sense of creativity, you might want to consider creating characters to entertain them. It could be a live show, a television show, or a radio show.

17. Laser tag arena

It is crucial to invest in design, aesthetics, and gameplay in an FEC such as this because it is highly immersive. 

To create a competitive and fun laser tag arena for customers, a professional sync of lights, sound, voice, and other factors is needed.

If you need help making the magic happen, you can consult a design consultant.

18. Instrumentalist

The demand for drummers, keyboardists, guitarists, and other specialists who can play many different instruments is high today for different concerts and by various musicians. 

Religious houses are always looking for those who can give them very good beats and sounds.

Thus, you can earn money from playing musical instruments without leaving your regular job. Please note that this can replace your regular income in the long run.

19. Strip Club

Strip clubs in the USA and other countries are becoming increasingly popular. While the business is capital intensive, it can also be very profitable. 

However, you must consult your local laws and regulations before starting a strip club business.

20. Singing

If you have a good voice, you can become a singer. As a professional singer, you can perform live shows, do playback singing, etc. In today’s era of technology, it’s very easy to become a singer. You can also make money by uploading your singing videos on YouTube. 

21. Party supplier

It is common for people to have engagement parties, wedding parties, bachelor or bachelorette parties, graduation parties, and success parties, in addition to birthday parties. 

No matter what the reason, you could be providing all the party necessities.

We suggest choosing a niche if you’d like to be organized since it could be challenging to cater to all the different types of parties.

22. Karaoke Bar

A karaoke bar is one of the most popular forms of group entertainment. They’re more popular in urban areas but are still popular in suburban and rural areas.

Over the next few years, gathering spaces like these will be in high demand as a result of the pandemic keeping friends apart for an extended time.

In the past, if you were a child and enjoyed watching circus shows, as well as the experience, you would agree that circuses today are more entertaining. 

If you think that this is one business that you want to do, you can take flight.

Keep in mind that running a circus has a lot to do with music since you will need to serenade the people who come to your circus with some of the finest tunes.

ProTip: It’s necessary to have a business plan if you want to start a circus business. To help you write your own plan, download our free business plan sample pdf .

24. Organize Listening Parties

Increasingly, listening parties have become more popular these days than ever before. 

When an artiste announces the release of a new album, he invites people to a party to listen to the new tracks. If you are a good organizer, you might want to take it up as a business.

Musicians these days love to have listening parties. Then this concerns you – especially if you possess good organizational skills.

You can take the burden of planning the listening party for the musician, which is a great way to make a lot of money.

25. Mobile Sauna

The demand for mobile saunas in the United States and Europe is tremendous. 

It usually comes with a sound system, LED lighting, and a selection of relaxing sounds so clients can relax and enjoy the experience. Startup capital is required for the business.

26. Music Studio

A musician spends a large part of his or her time in the studio, cooking up something or another. Nevertheless, a studio can be a great source of income, especially if you are a high-income earner.

Therefore, you might want to consider starting one. Starting such a video might not be easy, but in the long run, it is very profitable.

27. Miniature golf course

Family attractions like mini golf are a great way to attract people of all ages to your FEC. If you have a lot of space, you may want to consider either an indoor or an outdoor miniature golf course.

Land leases and improvements, décor, architectural plans, insurance, basic equipment, POS/ticketing/redemption systems, and golf equipment are estimated to cost about $500,000.

28. VR experience

People are increasingly interested in virtual reality experiences, which is why entertainment businesses can utilize the new equipment to offer a new experience for customers. 

As the new technology becomes more accessible, more people want to try it out.

With escape rooms, you won’t need to invest in a physical location, but you will need to create or invest in the technology to take your customers to all kinds of far-flung places—in their minds—for free.

One of the professions that have been around for more than two thousand years is acting.

 It is a natural endowment that some folks exhibit that makes one appreciate that some individuals are naturally born to act.

You watch them on TV and you are mesmerized by the way they perform their roles. Sometimes you wonder if what you see them doing is the way they are in real life.

Access our free business plan examples now!

30. water park.

In the amusement and entertainment industry, water parks are essentially large-scale businesses.

To establish a water park, you will need a large amount of land, adequate capital investment, and strategic planning. Furthermore, you will need a good marketing strategy.

31. Magician

Magicians perform tricks or illusions of seemingly impossible or supernatural feats by using natural means. 

This is one of the most popular entertainment business ideas worldwide.

Magic shows can be offered to your clients if you have the right skills and enjoy making people happy.

32. Trade Show

Organizing various types of trade shows is a potential revenue generator for businesses.

It gives potential buyers and sellers a platform to meet. It is extremely effective not just in B2B businesses but also in retail and brand building.

33. Urban Park Business

Urban parks are quietly profitable businesses that require a considerable amount of capital. Although they require a great deal of capital investment, they also ensure good revenue.

 Modern urban parks are usually well-equipped with wide green lawns, children’s play areas, water bodies, restaurants, boating, etc.

34. Movie Maker

In some cases, moviemakers are certified, as they’ve got degrees in filmmaking. One of the things that qualify them is that they know so much about their niche that they can make very profitable movies.

It’s no secret that being a movie maker is one thing you want to do, but it takes a lot of money.

35. Costume designer

A costume design business can be one of the most creative outlets in the entertainment industry. 

To make a television show, movie, or play successful, you need a wardrobe, and if you’re passionate about fashion, this could be your perfect entertainment business.

In the era of historical dramas, costume designers who can create period-specific clothing are in ever-growing demand. Even shows set in the present need someone to curate each character’s wardrobe.

36. Trampoline park

A trampoline park is another fun family FEC (Family entertainment center) that promotes fun and healthy activities for both kids and adults.

Unlike arcades or other simpler FEC types, trampoline parks should take particular care to ensure that guests are safe.

In case something goes wrong in this type of business, insurance is one of the most important costs involved.

37. Talk Show

If you have good communication skills and enjoy chatting with new people, then you might be interested in starting your own talk show service business.

You could arrange television and radio talk shows. Web-based talk shows, commonly known as podcasts, are also becoming increasingly popular.

38. Pop-Up Hotel

A pop-up hotel is a new entertainment concept that offers accommodations in prime locations. It is a cash-intensive business, so you should check your state’s laws regarding such businesses.

39. Comedian

The challenges of life are weighing heavily on people and life expectancy is lowering gradually. 

You can become a comedian and start making heaps of dollars a year by just making people laugh. Medical research has proven that joy and laughter can help a person live longer.

Can you make people laugh and possibly roll on the floor? Take a bold step and ask your friends who have events if you can crack some jokes for 5 – 10 minutes instead of just telling those jokes to just yourself. 

You can start from there and if you’re good, you might become the next big thing very soon.

The DJ business is one of the most profitable businesses anyone can start with low capital investment. However, you must enjoy the sounds and rhythms.

In addition, you need adequate skills and knowledge to operate the machines and mix the sounds properly.

41. Publicist

In the media industry, this is a major area, and one with higher returns over time. This business idea is perfect for someone who has a way with people and would like to support artists directly.

Publicists have lots of responsibilities, including PR for clients, publishing interviews with them, and doing damage control if a client gets into trouble.

The only requirement is some experience in the publishing industry, so if you have that, becoming a publicist could be a great business idea for you.

Bonus Tip:  Learn  what does a public relations specialist do

In most states of the United States, gambling, including charitable and online gambling, is legal. However, you must check local laws and regulations before establishing a casino business in your area.

A casino business requires significant investment, accurate planning, and good business management.

43. Comedy Club

The comedy club business is a great business idea in the entertainment business sector. Comedy clubs are popular places for people of all ages. The business can be started either in permanent locations or on mobile.

44. Advertising Clipping Service

Nothing is exciting about old advertising clipping agencies that focus on monitoring ads. That definitely won’t make them one of the top entertainment business ideas.

Clipping services now specialize in media research and information monitoring. You’ll certainly succeed in this venture if you know how to monitor and analyze competing products’ ads.

45. Musical Band Management

In the entertainment industry, band management is one of the most important ideas. You can start this business by establishing a band or representing multiple bands. It is a profitable business.

46. Entertainment Blogging

A blogging business is a megabucks business because it generates a lot of followership and brings traction to your blog site- which is what advertisers are looking for.

As a result of this huge traffic, advertisers would be willing to pay just to have their products and services listed on your blog.

Mind you, if you know your onions, you will be doing this at a very minimal overhead cost.

47. Choreographer

Essentially, a choreographer creates choreographies by practicing the art of choreography, a process known as choreographing.

There are numerous uses of choreography, from musical theatre and cheerleading to cinematography, gymnastics, fashion shows, ice skating theatre, synchronized swimming video game production, and animated art.

48. Amusement Park

It is a large-scale entertainment business to start an amusement park. To establish an amusement park, you will need a lot of space.

Additionally, you will have to spend a lot of money purchasing and building the park infrastructure, but it is extremely profitable and rewarding.

49. Tour Experience

There is a great deal of potential in bus and walking tours. You can focus on city or nature tourism, depending on where you are. Plus, tours don’t require a huge investment to get started.

This idea has limitations, such as competition in major cities like Toronto, as well as the advantage of being an expert in the area.

You’ll need to think outside the box to incorporate a 21st-century twist into a tour-based experience.

50. Artist Manager

Are you a coordinated person who can help others manage and coordinate their time and schedules? Consider managing an artist like John Legend!

You will be responsible for arranging his schedules, securing deals, reminding him of appointments, and generally keeping him on his toes. I guess that is not too much to do and yet you’ll be making millions.

51. Ad Film Production

It is an excellent business idea to invest in the media industry because it relies heavily on advertising and public relations. 

There are a lot of media outlets that spend large amounts of money advertising and promoting their work, whether it is movies, television, print, or journalism.

As a result of this high demand, a higher profit margin will be achieved. This business idea requires substantial capital and good networking skills. The Ad Film business or production is a great business to invest in if you have those two assets.

52. Become Anchorperson

In the media and entertainment industry, hosting programs as an anchorperson is a very lucrative career option. If you have experience as an anchor, you can charge more money than a regular professional.

It will maximize your chances of meeting people and seeing professional anchors doing what they do best if you are aware of the events happening around you.

53. Professional Emcee

A freelance professional emcee service can be started from home if you have good communication skills and a knack for public speaking. Small and big companies often hire emcees to host events, conferences, and seminars.

The business can also be started and operated part-time.

54. Balloon Bouquet

A balloon bouquet service business involves designing and delivering balloon arrangements to clients for a variety of occasions.

The balloon bouquet business’s advantages are that it can be started part-time, you can work at home, and you have low startup costs. Additionally, if you’re creative, you’ll love this job.

55. Television Presenter

Which TV presenter is your favorite, and what makes him or her tick? Well, you do know why you chose the person you do as your favorite. The television presenter is famous, regardless of how much money they make.

A television presenter job is as rewarding as a radio presenter job. In other words, you can present as many programs as you want, as long as none clash. A very good thing about this business is that you can pursue other interests.

56. Start a Nightclub

A nightclub is another profitable business idea on our list, as you cannot miss out on the nightlife in the United States. However, you will need substantial capital to start a nightclub.

The venue is extremely important as people won’t feel tempted to go to a far-away nightclub in the middle of the night. Additionally, you will need to comply with the laws and regulations of the city in which you will start this business.

57. Bowling alley

Adding bowling lanes to your FEC will ensure that you capture the entire family as your target market. Bowling also attracts larger groups of customers, and revenue streams can come from playtimes, shoe rentals, and food services.

58. Bounce House

Kids love to bounce, so bounce houses are extremely popular at birthday parties, corporate events, and fundraisers. Also, you can start this business either part-time or full-time.

To acquire the bounce house, the business requires an initial investment, and most bounce house suppliers offer guidance on starting the business as well.

59. Artist Management Company

Management Companies take care of an artist’s basic day-to-day affairs so that they can create art in peace.

 Besides this, they also offer career advice, bring new projects to the artist’s attention, and promote the artist in influential circles.

Therefore, most big and, now even up-and-coming artists have managers.

 Setting up an artist management company is a great idea. Before entering this business, keep in mind that exceptional networking skills are a requirement.

60. Song Writing

You should not be misled by the fact that not every musician who writes hits knows how to write them; even those who do sometimes have other people write their songs for them.

In other words, if you cannot sing but can write, that in itself is an excellent business idea that could help to generate a lot of income for you. In addition, you will be able to charge and earn more if you write hit songs.

61. Bungee Jumping

The bungee jumping business can be very lucrative. It’s already a very popular form of entertainment that is popular in many parts of the world.

The business can be very profitable if you’re looking to start it up. However, you have to invest money upfront and seek licenses from local authority.

Recommended: A business plan will help you get funding to start an entertainment business. For assistance in writing your own business plan, you may download our business plan pdf .

Get our business plan professional services now!

If you’re interested in starting an entertainment business, having a solid business plan is crucial for success. It helps you outline your goals, identify your target market, evaluate competition, and create a roadmap for achieving your objectives.

At Wise Business Plans, we specialize in crafting comprehensive business plans for entertainment businesses that help entrepreneurs like you achieve their goals.

Our business plan writing services is designed to provide you with a well-researched and tailored business plan that meets your specific needs and objectives. 

In addition to our business plan writing service, we also offer free resources to help you create a business plan on your own. Our website features business plan examples , business plan templates , and articles on creating a successful business plan.

Some unique entertainment business ideas include starting an escape room facility, launching a mobile gaming truck, organizing live trivia events, creating a virtual reality arcade, or offering customized event planning services.

Yes, there are entertainment business ideas that cater to specific demographics or niches, such as children’s party entertainment, senior citizen social clubs, specialized dance studios, themed karaoke lounges, or niche-specific online streaming platforms.

Consider your interests, skills, target market, and local demand when choosing an entertainment business idea. Conduct market research, analyze competition, and assess the feasibility and profitability of the chosen idea.

Yes, there are entertainment business ideas that can be started with a small budget, such as starting a podcast, launching a YouTube channel, offering mobile DJ services, hosting trivia nights at local venues, or organizing small-scale community theater productions.

Yes, when starting an entertainment business, it’s important to consider legal aspects such as obtaining necessary licenses and permits, copyright and trademark regulations, liability insurance, and compliance with local entertainment and event industry regulations. Consulting with legal professionals is advised to ensure compliance with the law.

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Family Entertainment Center Business Plan Template

Written by Dave Lavinsky

Family Entertainment Center Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their family entertainment center companies.

If you’re unfamiliar with creating a family entertainment center business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a family entertainment center business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your family entertainment center business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a family entertainment center business or grow your existing family entertainment center company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your family entertainment center business to improve your chances of success. Your family entertainment center business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Family Entertainment Center Businesses

With regards to funding, the main sources of funding for a family entertainment center business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for family entertainment center companies.

Finish Your Business Plan Today!

How to write a business plan for a family entertainment center.

If you want to start a family entertainment center business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your family entertainment center business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of family entertainment center business you are running and the status. For example, are you a startup, do you have a family entertainment center business that you would like to grow, or are you operating a chain of family entertainment center businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the family entertainment center industry.
• Discuss the type of family entertainment center business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of family entertainment center business you are operating.

For example, you might specialize in one of the following types of family entertainment center businesses:

• Kids’ entertainment centers: This type of family entertainment center focuses on attractions for small children such as playgrounds, kiddie rides, and themed cartoon character games.
• Teen entertainment centers: This type of family entertaiment center caters to teenages and often includes attractions like thrill rides, arcade games, and laser tag.
• Water parks: This type of family entertainment center has water rides, slides, and attractions for the whole family.
• Theme parks: This type of family entertainment center is focused on a specific brand or concept. Disneyland and Universal studios are two examples of large theme parks.

In addition to explaining the type of family entertainment center business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the number of seasonal passes sold, reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the family entertainment center industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the family entertainment center industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your family entertainment center business plan:

• How big is the family entertainment center industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your family entertainment center business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your family entertainment center business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of family entertainment center business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other family entertainment center businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of family fun centers, recreation centers, parks, and movie theaters. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of family entertainment center business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for your customers to acquire your product or service?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a family entertainment center business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of family entertainment center company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide dining options, arcade games, or batting cages?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your family entertainment center company. Document where your company is situated and mention how the site will impact your success. For example, is your family entertainment center located in a busy retail district, a business district, or a standalone facility? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your family entertainment center marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your family entertainment center business, including answering calls, scheduling employees’ shifts, processing customer payments, and monitoring the park for safety.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your Xth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your family entertainment center business to a new city.  

Management Team

To demonstrate your family entertainment center business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing family entertainment center businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a family entertainment center.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you charge $80 for a day pass and offer a discount for a seasonal pass? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your family entertainment center business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a family entertainment center business:

• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your family entertainment center location lease or a full list of your attractions and services.  

Writing a business plan for your family entertainment center business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the family entertainment center industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful family entertainment center business.  

Family Entertainment Center Business Plan FAQs

What is the easiest way to complete my family entertainment center business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your family entertainment center business plan.

How Do You Start a Family Entertainment Center Business?

Starting a family entertainment center business is easy with these 14 steps:

• Choose the Name for Your Family Entertainment Center Business
• Create Your Family Entertainment Center Business Plan
• Choose the Legal Structure for Your Family Entertainment Center Business
• Secure Startup Funding for Family Entertainment Center Business (If Needed)
• Secure a Location for Your Business
• Register Your Family Entertainment Center Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Family Entertainment Center Business
• Buy or Lease the Right Family Entertainment Center Business Equipment
• Develop Your Family Entertainment Center Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Family Entertainment Center Business
• Open for Business

Don’t you wish there was a faster, easier way to finish your Family Entertainment business plan?

OR, Let Us Develop Your Plan For You

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The Ultimate Nightclub Business Plan Sample

It’s well established that the Covid-19 pandemic has had a profound impact on bars and nightclubs around the world. As vaccines are rolled out worldwide, many nightclubs have been able to reopen under strict health protocols.

Despite these silver linings, opening and managing a successful nightclub in the current climate is more challenging than ever before. This is why creating a well-thought-out nightclub business plan is absolutely essential.

Doing so will help you lay out the steps you need to take to start a nightclub and plan how to get your target market through the door. However, it can be challenging to know exactly what to include.

This article is a sample nightclub business plan you can use as inspiration for your own. It will focus on a fictional venue called The Edge. Before we go into more detail about that, let’s first take a look at why a business plan can be useful.

Table of Contents

• 1 Why does my nightclub need a business plan?
• 2 Nightclub Business Plan – Executive Summary
• 3 Business Overview
• 4 Mission Statement
• 5 Start-up Expenses
• 6 Market Analysis
• 7 Market Challenges
• 8 Competitive Edge
• 9 Competitor Analysis
• 10 Customer Analysis
• 11 Sales Plan
• 12 Marketing Plan
• 13.1 Financial Plan
• 14 Wrapping up

Why does my nightclub need a business plan?

If this is your first time writing a business plan, you may be wondering what the purpose of these documents are and why they are so important. Here are a few reasons why business plans are helpful:

Establish key milestones 

When starting a new business, it’s easy to get swept up in the excitement of the process. A business plan will help you outline what your business’s long-term goals are and how you will achieve them.

Having a clear understanding of your long-term goals will also guide your decision-making process. For example, if you intend on expanding your business in future, a business plan will outline when you will need to secure funding to get this right.

Image: Green Chameleon/Unsplash

Identify the competition 

Creating a business plan will also help you to identify who the competitors in your area are and what your nightclub’s unique selling proposition is. This section of your business plan will also help potential investors understand how your nightclub will stand out from competitors and why it will be successful.

Understand your customers 

A business plan also gives you the opportunity to do extensive research into who your customers are to better understand their buying habits. This allows you to create better experiences for your customers and find out the best marketing strategies to reach them.

Assess the viability of your business 

One of the other benefits of creating a business plan is that it allows you to critically evaluate whether or not your business will be viable. The process of creating a business plan involves researching the market and whether or not your business will be a good fit for it. This process will also help investors understand the underlying strengths and weaknesses of your business and whether it’s worth funding.

Image: Campaign Creators/Unsplash

Determine your financial requirements 

Writing a business plan requires you to outline how much start-up capital you will need to get your business off the ground, what your projected profits are and whether or not you need additional funding. This is also useful because it might help you identify other revenue streams you can explore to make your business a success.

Nightclub Business Plan – Executive Summary

The Edge is a new nightclub in the growing downtown area of the city.

The area has seen several bars and music venues open up in recent years, and it’s becoming a popular place to go out. However, the city does not yet have a nightclub. This means there is an opportunity for The Edge to fill a gap in the market.

The nightclub will have space for 500 customers. It will specialize in high-energy electronic music and put club nights on from Wednesday through to Friday. The night club will also run after-parties for gigs and other events in the city.

The Edge will earn money through a cover charge and serving mixed drinks. The price of entry will vary depending on the night. We will offer discounts to those who arrive early or sign up to the guest list to help build an audience. We will also run a customer loyalty scheme to build a dedicated core customer group.

Other marketing ideas we will explore include being active on social media, building an email list, and collaborating with non-competing businesses near our location.

The nightclub will have two large bars that will serve spirits, soft drinks, mixers, and beer. We will also have higher-value drinks such as bottles of premium spirits and champagne for VIP customers.

The Edge will have start-up expenses of $275,000. In the first three years, we anticipate a total income of $511,200, $616,000, and $732,700.

This will lead to net profits of:

Year 1: -$62,040

Year 2: $8,750,

Year 3: $62,040.

Business Overview

The Edge will be a partnership between Jordan Craft and Anna Penn. Both owners have significant experience running clubs and will share management duties.

The nightclub will be located in an old office block on Second Street. This is a central location that is a short walk from several of the area’s most popular bars. It is also easily accessible by public transport from other parts of the city.

The two owners have already received permission from the relevant authorities to open a nightclub business in the area. The new venue is well-placed to be used as a nightclub but will require renovations such as soundproofing, creating a bar and dance area, and adding fixtures to ensure the venue adheres to social distancing protocols.

The Edge’s main selling points are:

• It will be the only club in an area with a growing nightlife scene.
• Its location is near to other bars.
• The owners’ experience of running successful entertainment venues.

Mission Statement

The Edge aims to provide a Covid-friendly, inclusive space for those who want to dance and have a good time late into the night. It will showcase cutting-edge, high-energy music trends and host talented DJs. This will help establish it as a top music venue, not just locally but throughout the city.

Start-up Expenses

Jordan and Anna will each invest $150,000 in The Edge. This will cover the start-up expenses of $275,000. A breakdown of these costs is listed below.

Market Analysis

The popularity of high-energy Electronic Dance Music (EDM) in the U.S. has seen year-on-year growth. As a result of the pandemic, total revenue in the bar and nightclub industry has seen a decline.

This has also coincided with a decrease in the number of nightclub venues. However, with vaccines being rolled out and economies opening up again, the steady increase in demand suggests there is room for our business to be successful.

Additionally, nightlife in the local area has grown over the last five years, with several new venues opening and operating successfully. Before the pandemic the bars nearby were busy, especially on weekends, and many of them had to turn away customers on busy nights. We believe this shows there is room in the market for The Edge.

Market Challenges

In addition to the pandemic, we are aware of other challenges in the industry.

Drinking guidelines are in place that suggest limits for the amount of alcohol people should consume. Additionally, the latest figures show that young people are drinking less than in previous years. As a venue that will generate cash flow from liquor sales, this is a worry.

There are several policies we will put in place to overcome this challenge to make our venue attractive to our target market. First, we sell a variety of non-alcoholic drinks at the bar. We are especially excited about the trend for non- or low-alcohol beers.

Image: Crew/Unsplash

Additionally, by attracting strong local and national DJ talent, we expect to create events that appeal due to the music, not just as a chance to drink alcohol. By charging an entrance fee for these events, we will be able to monetize customers who do not purchase drinks.

Another challenge is the possibility that other clubs will open nearby. However, there are currently no planning applications for another nightclub in the area. While this could change, we believe that by being the first we will be able to cement our reputation as a high-quality venue.

Competitive Edge

There are several reasons why we believe The Edge will be a successful business.

Reason #1: The Owners

Jordan and Anna have been involved in the nightlife business for several years. They have experience of what it takes to open and run a successful nightlife venue.

They also have expertise in promoting and they know what makes a great event. Their experience means they have an extensive network and plenty of industry connections, including venue owners, DJs, promoters, and suppliers.

Reason #2: The Location

The club is located in an up-and-coming district with a high-energy nightlife scene. While there are other bars around, there are no other clubs in the area, which means no direct competition. While competitors may open in the future, being there first is a fantastic opportunity to cement The Edge’s reputation as a quality venue.

Reason #3: The Venue Itself

The club has a great location nearby other venues, yet it stands out due to being significantly larger and having space for customers to keep a safe distance from one another and still have an enjoyable time. The venue has not been used as a nightclub before, so it will require complete renovations—this is an excellent opportunity for Jordan and Anna to create a specialized music venue.

Competitor Analysis

While there are no clubs in the area, there are eight other bars as well as two live music venues. There are also several restaurants.

The Edge’s main advantage over these businesses is that it will be a place specifically for dancing. We will open later, and our competitors simply do not provide similar services.

Citywide, there are six other clubs that we consider to be competitors. The population of the city means there is plenty of room for another new venue. We believe we can provide an experience that is better than the majority of the existing clubs.

Customer Analysis

The area has a high percentage of young professionals who enjoy nightlife and have money to spend on entertainment—as demonstrated by its growing nightlife scene.

Additionally, there are several new developments—both apartments and offices—being built nearby that means the size of the population is only likely to increase.

We have surveyed 1,000 members of the local community between the ages of 21 and 30, and they were receptive to the idea of a club. 85% said that if one opened they would be interested in attending, with 68% saying they would likely visit at least once a month.

Image: Samantha Gades/Unsplash

We may attract some students from the nearby college or older professionals on special nights out, but we anticipate the majority of our crowd being young professionals. As such, this is where we will focus our marketing.

We will bring in revenue from both door takings and drinks. We anticipate setting door fees at between $5 and $15, depending on the night. On less busy nights during the week, there will be no entrance fee.

We expect the average cover to be $10.

Drinks will sell for between $2 and $6. Our VIP section will allow people to buy full bottles of spirits or champagne. The average cost of a drink will be $4.

We will also sell snacks at the end of the night. These will cost $8.50 on average.

Based on these figures, we anticipate bringing in $511,200 in year 1. This will go up to $616,500 in the year 2 and $732,700 in year 3.

Minus the cost of sales, this will result in a gross revenue of $428,560, $516,150, and $610,940.

Marketing Plan

We will promote The Edge using a variety of nightclub marketing strategies. We have already spoken to several local bars, and they seem open to collaborations. Ideas currently being considered include offering discounts on nightclub entry to people who can show drinks receipts from those bars.

Before opening, we will reach out to both local news outlets and local nightlife outlets to get press coverage. We will focus on our USP of being the first nightclub in the area, the owners’ strong connection to the scene and how we will adhere to Covid-19 protocols.

Once we are open, we will work to build a following on Facebook, Twitter, and Instagram, which we will use to promote our club nights. We will also develop an email list by providing discounts to people who give us their email address when entering the club.

We will use these platforms to build anticipation and promote events, as well as operate our guest list. In the future, we may sell tickets online for special occasions such as New Year or if we bring in well-known DJs to perform.

Image: Zac Bromell/Unsplash

Creating a community and a base of repeat customers as a new venue is important to us. We will increase the chances of this happening by operating an app-based VIP loyalty scheme, which will see regular customers receive benefits such as priority entrance and drink discounts.

Management Team and Personnel

The owners, Jordan and Anna, will manage the day-to-day running of the nightclub. As well as their industry experience, Anna studied management during her undergraduate degree and Jordan has spent time as a touring DJ.

The Edge will require six bar staff on busy nights and three bar staff during the week. Each shift will have one senior employee to supervise the team. For nights with a door fee, we will hire someone to receive payments.

We will also hire a house DJ as well as other special DJs for events. We anticipate hiring three security staff to man the door and perform security inside.

Jordan and Anna will each pay themselves $25,000 per year in the first year, with this increase in the following years. Bar staff, security, and other help will be paid $12 per hour, with the average shift lasting from 9 pm till 5 am at weekends or 9 pm till 3 am during the week. This includes prep time and post-closing processes.

Total expected personnel costs for the first three years are listed below.

Financial Plan

We have included detailed financial projections for The Edge in the table below.

Wrapping up

Opening a nightclub in the current climate will be no easy feat. Not only will you need to make sure you get enough customers through the door to make a profit, but you will also need to ensure all health protocols are followed to a tee.

By following the structure of the business plan in this article, you’ll better understand the steps you need to take to make your nightclub venture successful and the challenges you will need to overcome. For nightclub promotion ideas, take a look at this article.

If you’re planning to open a nightclub and are interested in building an app to encourage customer loyalty, get in touch with AppInstitute today .

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Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

Download Simple Business Plan Template - PDF

Lean Business Plan Template PDF

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

Download Lean Business Plan Template - PDF

Simple 30-60-90 Day Business Plan Template PDF

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

Download Simple 30-60-90 Day Business Plan Template

PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

Download One-Page Business Plan Template

If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

Download One-Page Lean Business Plan Template - PDF

One-Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

Download Fill-In-the-Blank Small Business Plan Template - PDF

One-Page Small Business Plan Template PDF

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

Download Nonprofit Business Plan Template - PDF

One-Page Business Plan for Nonprofit Organization PDF 

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

Download One-Page Business Plan for Nonprofit Organization Template - PDF

Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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Wrestling Entertainment Business Plan

Start your own wrestling entertainment business plan

IWA Championship Wrestling

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Professional wrestling has never been hotter than it is right now. During the last year, 7 of the Top 10 cable television shows each and every week have been professional wrestling. Last month, Tonight Show host Jay Leno asked NBA Superstar Shaquille O’Neal what his favorite thing to watch on TV was. Shaq quickly replied “professional wrestling.”

The NBC Television Network announced the results of a national survey last February in which it listed the “top viewer sports” in America as:

• National Football League
• Professional Wrestling
• Major League Baseball
• National Basketball Association.

Professional wrestling is true family entertainment with demographics ranging from ages 3 to 93, 40% female, and very heavy in the 21 to 49-year old male market as well. In addition, 35 million people watch professional wrestling on TV every week. Millions more flock to sold out arenas to see it in person.

The top two pro wrestling organizations in the industry are the World Wrestling Federation (WWF) guided by its president Vince McMahan, Jr. and the Ted Turner-owned World Championship Wrestling (WCW).

TV Guide has predicted that the WWF will make $550 million this year while WCW will make $350 million. Vince McMahan took the WWF public during the first quarter of this year and raised an additional $250 million in the process. McMahan is making so much money that he recently announced that he was forming his own professional football league (The Extreme Football League) in attempts to compete with the National Football League.

At this point in time, there is a large gap between the top two pro wrestling organizations and all others. The closest to being third is a small group out of New York/Philadelphia calling itself Extreme Championship Wrestling (ECW). ECW fails to have mass appeal and profit potential because of its extremely violent and “hardcore” nature. ECW’s ratings for their weekly Friday television program on The Nashville Network (TNN) have hovered below the 1.0 mark, while TNN has promised their advertisers a 2.5 rating. IWA Championship Wrestling (IWA) has established as it’s goal and mission to create a family oriented television product and live events to maximize its appeal to television viewers, sponsors, advertisers and those attending “live” events and buying pay-per-view.

It is the goal of the IWA to become the #3 pro wrestling organization in the industry within three years, while, at the same time, making a minimum of 10% of the current monies being made by the #2 organization (WCW) or, approximately $35 million per year, with projected costs of approximately one quarter that amount, thus creating a viable, profitable scenario for all of those involved.

1.1 Objectives

IWA Championship Wrestling has set the following objectives to be achieved during over first three years of expansion and growth:

• Become the third most popular professional wrestling organization in the industry.
• Secure a national cable television contract for a weekly one-hour program.
• Begin production of the weekly, one-hour pro wrestling program.
• Recruit top available established talent and develop new talent, writers, and managers.
• Syndicate and distribute television programming worldwide.
• Promote live event tours in areas where television programming is seen.

1.2 Mission

IWA Championship Wrestling will establish a family-oriented television program for domestic and international distribution and sale. It will support the television program with live event tours. Additional revenues will be generated from:

• Quarterly pay-per-view events.
• Sponsorships and advertising revenues.
• Merchandising of souvenir, concession items, and a series of videos for sale via live events, mail order, and the official IWA website.
• Creation of an IWA Professional Wrestling School .
• Personal appearances fees on engagements booked for IWA talent.

Within 3 years, the IWA will become recognized and established as the #3 professional wrestling organization and a major player within the industry. Our programming will consistently receive TV ratings in the 2.0 to 2.5 range, and we will have used major established stars to entice viewers and fans to tune in while, at the same time, developed outstanding new talent from within.

Within five years, the IWA will be in a position to make a serious run at the second most popular position in the industry currently held by WCW and generate approximately $35 million per year in revenue.

The IWA will base its appeal on filling the major void currently existing in professional wrestling by providing “family oriented” and “family friendly” professional sports entertainment programming and live events. By appealing to the masses, rather than a limited group of hardcore fans, the IWA will seek to maximize its appeal, exposure, and profits by being truly committed to “family” values.

Currently, no such pro wrestling programming exists. Fans have only the WWF and WCW programming available and they are carbon copies of each other in format and design. There is a high emphasis on extreme violence, vulgarity, disrespect of authority and women, nudity, and use of alcoholic beverages in the ring and locker room areas … all seen as part of their weekly television programming.

The only alternative to WWF and WCW programming currently is Extreme Championship Wrestling (ECW) which appears on the Nashville Network (TNN) and appeals to the hardcore, extreme fan only.

IWA fans will be encouraged to have their children follow our programming, and we will create role models that are strong, positive, and family oriented in every way. The IWA will bring “rasslin'” back to professional wrestling, and put the emphasis on talent, skill, and ability as opposed to warped, demented story lines currently in vogue with the other organizations.

It makes strong business sense to appeal to the majority or masses of wrestling fans who range in age from 3 to 93, are 40% female, and very strong in the 21 to 49-year old male segment of the population. Pro wrestling need not be just for kids … or just for the hardcore extreme. By tapping into the “main stream,” the IWA will have a unique and very strong position within the industry that will yield maximum profit potential.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

This business plan has been developed to present IWA to prospective investors and to assist in raising $500,000 of equity capital needed to fund the 3 year time period it is estimated it will take for the IWA to secure a position in the top three most popular shows within the industry. We will do this by producing a weekly, family oriented television program and a series of family-oriented live events to fill the void currently existing among pro wrestling fans worldwide.

2.1 Company Ownership

IWA is a company with 3 principals involved in its development. The principal contact is Rob Russen, Sarasota, FL.

IWA founder and CEO Rob Russen, entered professional wrestling as a local promoter in the Philadelphia area in 1976. In 1979 he formed his own group called the North American Wrestling Federation (NAWF) and achieved much local success.

In 1985 Russen formed the National Wrestling Federation (NWF), which was selected as “independent wrestling promotion of the year” by Wrestling Fury and Wrestling Eye magazines. Wrestling Fury wrote of Mr. Russen “he is a wrestling and business genius … top name talent appears on every NWF card … the matches are exciting and the fans always walk away with the satisfied feeling that they received more than their money’s worth.”

When legendary promoter/wrestler Verne Gagne needed someone to jump-start his American Wrestling Association (AWA); Rob Russen was the man he brought in to become vice-president and director of marketing.

2.2 Start-up Summary

Assumptions made herein are based on the projected costs and revenues to produce a monthly tape-delayed television production, which will yield the weekly television programming for domestic and international distribution. Revenue assumptions are based on sponsorship participation, television advertising, gate attendance and/or site fees for live events, merchandise sold at live events, merchandise sold on the IWA website, plus food and beverage sales at events.

Cost assumptions include the purchase of television time, event production costs (including talent, travel, and equipment rental), television production costs (including live shoot, post production, editing, and dubbing), lighting rental, building rental, and local cable TV and print media advertising.

Products and Services

IWA Championship Wrestling shall produce and develop a weekly syndicated professional wrestling television programming geared to the viewing masses in a “family oriented/family friendly” format to achieve mass viewership, mass potential, and mass profitability.

While the top two wrestling organizations currently have a stronghold on the business, they are, for all intents and purposes, mirror images of each other creating the same type of product that is limited in its nature and appeal. IWA programming will always be family oriented and, thus, have great mass appeal, projecting the IWA into the #3 position within the industry within 3 years.

In addition to using established, well known pro wrestling stars including former WWF and WCE stars and outstanding ladies wrestling stars, the IWA will develop its own stars of the future as we have in the past when discovering and working with current WWF and WCE stars.

Former WWF Stars : Tatanka, Sweet Stan Lane, Hillbilly Cousin Ike, Sgt. Slaughter, The Bushwhackers, Demolition Axe, Doink the Clown, The Wild Samoans, The Rock and Roll Express, Salvatore Sincere, Jerry “The King” Lawler.

Former WCW Stars : The Midnight Express, The Masked Superstar, Ronnie Garvin, Michael “P.S.” Hayes, One Man Gang, Tracy Smothers, Ivan Koloff, Big Al Greene.

Ladies Wrestling Stars : Malia Hosaka, Candi Devine, Bambi, Peggy Lee Leather, Missy Hyatt.

Curent WWF Stars : Cactus Jack/Mankind, Meridian, Dean Malenko, X-pad.

Current WCW Stars : Diamond Dallas Page, Madusa Micelli, Shane Douglas, Billy Kidman, Bam Bam Bigelow.

3.1 Merchandising

The IWA will create a line of souvenir and concession items, which will include photos, posters, t-shirts, hats, banners, bumper stickers, action figures, and home videos.

The IWA, using a network of international agents and promoters, will tour on “sold” events basis guaranteeing a profit plus a percentage of all gate revenues both domestically and internationally. Among areas already expressing interest in promoting IWA tours are Australia, New Zealand, Russia, Great Britain, the Philippines, and Israel. 

Market Analysis Summary how to do a market analysis for your business plan.">

IWA will direct its efforts to the production of family-oriented television programming and live events, procuring sponsorships, television advertising, and merchandising deals all designed to firmly carve our niche as the #3 professional wrestling organization in the industry, both domestically and worldwide.

Geographically, the company will initially direct its efforts in two key areas: domestic syndication of its weekly television programming and live event tours both throughout the continental United States and internationally, via syndication of its weekly television programming and sold live event tours working with established agents and promoters worldwide.

IWA management believes its decisions to use established name talent in a family-oriented format will ensure maximum mass appeal, maximum ratings, and maximum profits, all designed to firmly entrench the IWA into a solid #3 position within the industry, while also carving out a financial piece of the lucrative pro wrestling revenue pie projected to be a minimum of 10% of revenues projected by the current #2 organization (WCW), or approximately $35 million within the first 3 years.

Because of our extensive experience on the highest levels of the pro wrestling industry, we have the ability to produce quality television programming at rates well below that of our competitors, attract the top available “name” stars to work with us, and attract the best, new young talent in the industry to develop future stars.

Professional wrestling is the hottest sports entertainment available on television and at live events throughout the country. TV Guide estimates that 35 million people watch professional wrestling from the WWF, WCW, and ECW on television each and every week, and millions more flock to the arenas to see the live events with ticket prices of up to $35 each.

Pro wrestling has always used television as its base of exposure and popularity. During the entire decade of the ’90s there were only a handful of professional wrestling organizations to secure nationally syndicate television contracts. The IWA did it TWICE!

With the proper financial backing to sustain the production and distribution of IWA television programming, it is a well-founded conclusion, based on our track record and experience, that the #3 position within the industry is a realistic and achievable goal for IWA.

4.1 Market Segmentation

Professional wrestling is true family entertainment. The following chart and table contain interesting facts about pro wrestling fans, based on Scarborough Research:

4.2 Target Market Segment Strategy

As previously mentioned, the IWA plans to approach the marketplace primarily through family-oriented programming and live events riding the wave of the popularity of professional wrestling today. The key target is the nationwide and international distribution of our weekly, one-hour television program.

Parents who are concerned with the excessive violence, nudity, vulgarity, and general disrespect for women, minorities, and authority will embrace the IWA as the true alternative in the world of professional sports entertainment. They will not be concerned when their children sit down to watch our programming or buy our souvenir merchandise. In fact, mom and dad will gladly buy tickets for the entire family to attend our live events when we appear in their hometown.

The increase in the popularity of professional wrestling continues despite the fact that the top current organizations have little or no regard for family values. Thus, it is the IWA belief that they are minimizing their potential success by comparison with the IWA plan to appeal directly to family values, family-oriented programming, and live events and, thus, a greater majority of the population.

It is only logical that if we succeed in our target market strategy our product and services will be even more widely accepted and received than that of our competitors over a period of time. The exact amount of time involved is directly related to the extent of our television exposure domestically and internationally. We anticipate a maximum of 3 years to find the IWA well established with the target market and firmly entrenched as the #3 professional wrestling organization in the industry.

4.3 Service Business Analysis

As previously stated, the popularity of professional wrestling is at an all-time high with the top two organizations in the industry currently dominating the weekly cable television ratings and grossing almost $1 billion between them in annual revenues. This trend is likely to sustain itself due to the fact that 35 million people watch it every week on television, and millions more turn out to attend live events.

In fact, demand for American style professional wrestling has now spread worldwide. The IWA has already received interested inquiries for tours and television proposals from Australia, Great Britain, Scandinavia, Russia, Israel, and the entire Pacific Rim from legitimate agents and promoters wanting to represent and promote the IWA there.

Rob Russen, founder of the IWA has a clear and realistic vision of what it will take to achieve IWA goals and ambitions to become the #3 wrestling organization in the world. He has the experience, expertise, and the contacts to make it reality.

4.3.1 Competition and Buying Patterns

Competition within the upper echelon of professional wrestling is clearly established, easily identified, and very limited.

The World Wrestling Federation (WWF) – For nearly four decades this family-owned promotion has been tops in the industry. TV Guide projects the WWF will earn $550 million this year. In March, 2000, the WWF went public and raised $250 million. The WWF continues to dominate cable TV ratings, pay-per-view buy rates, and merchandise sales by constantly developing their stable of stars through their television exposure. It is a simple formula that has worked consistently over the years as the WWF has made the transition from the “Nature Boy” Buddy Rodgers era to the Bruno Sammartino era to the Bob Backlund era to the Sgt. Slaughter era to the Hulk Hogan era to the current era of The Rock, Cactus Jack, and HHH. It has been said that the WWF “made more than 15 millionaires” from their roster in 1999.

World Championship Wrestling (WCW) – Approximately 15 years ago Ted Turner bought the NWA/WCW from Jim Crocket for $3.5 million to provide inexpensive television programming for his growing cable empire. Many thought, at the time, that Crocket had made out like a bandit and that Turner had overpaid for a regional wrestling organization with an aged talent roster and limited appeal.

In the year 2000, according to TV Guide, WCW will earn approximately $350 million or exactly ONE HUNDRED times the amount that Turner paid to buy the group 15 years ago. WCW now has the biggest and most extensive talent roster in the industry including former WWF superstars Hulk Hogan, “Macho Man” Randy Savage, Bret “The Hit Man” Hart as well as home grown stars like Sting, Lex Lugar, Diamond Dallas Page, and Goldberg to name a few.

WCW has the highest paid roster of “guaranteed” contracts in the industry and thus, the highest talent costs as well. Unfortunately for WCW, after a period of about 18 months when they actually overtook the WWF in the ratings war, mismanagement, overspending on talent costs, and poor story lines has caused WCW to drop dramatically in the ratings to the point where they are a distant second to the WWF, and could be vulnerable to a strong #3 competition if and when it appears.

Extreme Championship Wrestling (ECW) – Paul E. Dangerously, head of ECW, was given his first managerial duties and TV exposure in pro wrestling by IWA founder Rob Russen in 1985. Dangerously has found his niche in pro wrestling in the form of the “hardcore” or “extreme” fan who seeks high risk maneuvers, blood, guts, fire, smashed tables, flashed breasts, and vulgarity. The very nature of ECW limits its appeal to what Jim Liberatore, GM of the Sunshine Network, calls a base following made up of “skin heads and neo-Nazi’s” … hardly an ideal target market for any reasonable sponsor or advertiser.

Strategy and Implementation Summary

The IWA strategy, to create family-oriented television programming and live events, is clearly established herein. Immediately upon availability of funds, the IWA shall negotiate an annual television contract and schedule the first of our monthly television productions.

At the same time, we shall immediately seek an advertising agency to sell both sponsorship packages and the advertising inventory we retain within the weekly television program.

It is anticipated that within 3 months of start-up, the programming will be on the air and running consistently thereafter.

5.1 Competitive Edge

The IWA will be the only company in the industry marketing our specific programming and products to the masses. We intend to provide family-oriented/family-friendly programming aimed at increasing the following of our products by appealing to the masses rather than a specific niche market.

The entire IWA marketing effort will be in the area of establishing the substantial differences between our product and that of our competitors and how our product is, in fact, family oriented and family friendly, thus distinguishing the IWA from all of our competitors.

In addition, the IWA will keep the pricing of our programming and products within the family-friendly range, and well below that of our competitors. It is estimated that tickets to IWA live events will cost 60% less than those of competitor’s events. Our pay-per-view televised events will also be family-friendly, costing 35% less than that of our competitors during the first 3 years of our growth and expansion.

5.2 Sales Strategy

The key to our sales strategy, especially during the first 3 years is to keep our ticket pricing and pay-per-view pricing family-oriented, so that families can actually afford to attend our live events and buy our pay-per-view specials. Thus, we propose to keep ticket prices in the range of $15 for ringside seats and $10 to $12 for reserved and general admission seating with substantial discounts for children under the age of 12.

By comparison, ringside seats to WWF, WCW and ECW events cost in the vicinity of $35 each. WWF, WCW, and ECW pay-per-view programming is sold at $29.95 on a regular, monthly basis. It is the intent of the IWA to sell our quarterly pay-per-view events at $19.95.

By creating a family-oriented product at family-friendly pricing we anticipate maximum sales potential.

5.2.1 Sales Forecast

In our method of calculating the figures contained herein the sales forecast includes projected annual total revenues generated as follows:

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Unlike our competitors, the IWA does not intend, during the first 3 years of this plan, to offer guaranteed contracts to individual talent. Instead, all talent, including wrestlers, production people, referees, announcers, etc., will be booked for our monthly events as independent contractors, thus keeping our costs down and profits high.

The only full-time employees during this time frame will be an office manager, a secretary, and a production technician.

6.1 Personnel Plan

The following table contains a breakdown of IWA’s projected personnel calculations.

Financial Plan investor-ready personnel plan .">

Based on detailed financial projections from our Balance Sheet, if the company receives the sought after approximately $500,000 in funding, it will operate profitably..

7.1 Break-even Analysis

The following table and chart show our projected Break-even Analysis.

7.2 Projected Profit and Loss

The table below contains the projected profit and loss information for IWA.

The IWA formula for success is based on consistent revenues generated from specific sponsorship packages and advertising revenues created by our television programming.

Within each weekly program there are 14 minutes of commercial advertising time broken down into either 60-second, 30-second, or 20-second spots. We are entitled to keep up to 10 minutes of that commercial time for re-sale.

Also, within the format of our television programming there are 5 basic “segments” plus an open and a close. It is our intent to find major sponsors to host at least 4 of these segments wherein each sponsor will contribute $250,000 annually to be the exclusive or “official” presentor of that segment of the show each week.

TV advertising revenue projections are based on the IWA selling 28 30-second spots per show, at a cost of $1,500, each adding up to $43,000 per show, or $504,000 in gross annual advertising sales. Less ad agency commissions (15%), this nets out to $428,000 in annual advertising revenue to the IWA.

Our pay-per-view income projections are based on our share (40%) of quarterly events with a 0.2% buy rate at $19.95 per household. This nets out to $3.8 million in annual pay-per-view revenues to the IWA.

Attendance revenue is modestly based on 1,500 tickets sold per month/event @ $10 each over the 12 shows per year. Site fees are based on a minimum of $20,000 per TV taping plus travel, rooms, and food. This nets out to $180,000 in annual gate attendance or site fees revenues to the IWA.

Merchandise projections at events are conservatively based on each of the 1,500 in attendance spending $1 each per show over the 12 shows per year. This nets out to $18,000 in annual live event merchandise revenues to the IWA.

Food and beverage revenues at live events ate based on each of the 1,500 in attendance spending $2 each per show over the 12 shows per year. This nets out to $ 36,000 in annual food and beverage revenues to the IWA.

All financial projects herein are conservative and within reason by industry standards.

7.3 Projected Cash Flow

The following table and chart show our projected cash flow.

7.4 Projected Balance Sheet

The Balance Sheet below contains important cash flow information, as well as assets, liabilities, and capital expectations.

7.5 Business Ratios

The following table contains information from the entertainment industry, as determined by the Standard Industry Classification (SIC) Index code 7999, Amusement and Recreation, Not Elsewhere Classified.

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• Business Plan

What is an Entertainment Business Plan?

An Entertainment Industry Business Plan gives an in-depth insight into how the business will work. It also plays a critical role in attracting many individuals. Such as investors, lenders, and venture capitalists. So this document should be carefully designed to have an awe-inspiring impact on the stakeholders.

It commences with a title page containing the company name, logo, and also contact information. So the contact information facilitates interested readers to reach out.

What does an entertainment business plan contain?

The first core element of a business plan is an executive summary. It provides an overview of the underlying concept behind the business, its product, and also the market it intends to serve. The company analysis that follows should emphasize the product and services on offer and also the unique selling proposition that differentiates them from those of competitors.

Now, this document dives into the competitive landscape the company will be a part of. So the emphasis has to be on the size of your target market, the industry trends, and any other competing industry. It should also evaluate the different segments your product or service serves.

Part three:

A business plan must identify all the direct and indirect competitors of the company. It provides insight into your competitors’ individual and collective strengths and weaknesses and how your company has a competitive advantage over them.

After giving a snapshot of the business opportunity, it later focuses on strategic planning, implementation, and evaluation. It is essential to provide an insight into the promotional and pricing strategies to be pursued and recount any strategic marketing alliance possible in the future. One can also highlight how the quality of the product or service will be ensured.

A business plan can also highlight how the quality of the product or service will be ensured. It must demonstrate the number and the quality of the human resource required to make this business venture a success. Now, the plan peeks into financials like revenue and profitability models. A Financial plan has to determine the amount of capital that a business will require along with its proposed utilization

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