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Magazine Business Plan

Running a magazine business enables you to share your thoughts with a larger audience that shares your interests in a particular topic. Also, it keeps you in the company of creative people.

Do you want everything perfect for your magazine business, then why not write a business plan first?

Need help writing a business plan for your magazine business? You’re at the right place. Our magazine business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Magazine Business Plan?

Writing a magazine business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Products and services:.

Highlight the magazine services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information. Describe what kind of magazine business you run and the name of it. You may specialize in one of the following magazine businesses:

• Online magazine business
• Print magazine business
• Lifestyle magazine business
• Fashion magazine business
• Business and Finance magazine
• Travel magazine business
• Sports magazine business
• Health and wellness magazine business
• Technology magazine business
• Describe the legal structure of your magazine business, whether it is a sole proprietorship, LLC, partnership, or others.Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established magazine service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

For instance, individuals with hobbies or interests or professionals would be an ideal target audience for a magazine business.

Market size and growth potential

Competitive analysis:, market trends:.

Analyze emerging trends in the industry, such as changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your magazine business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your content:

Mention the magazine content your business will offer. This list may include content like,

• Opinion pieces
• Other formats of content

Any interactive features:

Frequency & distribution:, additional services:.

In short, this section of your magazine plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

For example, exclusive content, high-quality visuals, or customization could be some of the great USPs for a professional magazine business.

Pricing Strategy

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your magazine publisher business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your magazine business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & software:.

Include the list of equipment and software required for the magazine business, such as computers, print production equipment, videography equipment & software, online publishing & digital equipment, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively..

7. Management Team

The management team section provides an overview of your magazine business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your magazine business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your magazine business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample magazine business plan will provide an idea for writing a successful magazine plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our magazine business plan pdf .

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Frequently asked questions, why do you need a magazine business plan.

A business plan is an essential tool for anyone looking to start or run a successful magazine business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your magazine business.

How to get funding for your magazine business?

There are several ways to get funding for your magazine business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your magazine business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your magazine business plan and outline your vision as you have in your mind.

What is the easiest way to write your magazine business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any magazine business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Magazine Business Plan Template

Written by Dave Lavinsky

Magazine Business Plan

You’ve come to the right place to create your Magazine business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Magazine businesses.

Below is a template to help you create each section of your Magazine business plan.

Executive Summary

Business overview.

Happy Trails Magazine is a startup magazine company located in New York City, New York. The company is founded by Lawrence MacGuire, who has experience in traveling and offering podcasts from around the world. Now, with the expertise of knowledge and business acumen, he has determined he can confidently start and effectively grow a successful magazine company. He believes his experience of strategic planning, marketing skills, financial capabilities, and wide and deep knowledge of traveling practices will provide everything needed for long-term growth and profitability.

Happy Trails Magazine will provide a comprehensive array of articles of interest for a wide variety of travel-loving customers. The Happy Trails Magazine will be the premiere travel magazine, providing services and products to each customer, while supporting the strategic goals of the company. Happy Trails Magazine will be the ultimate choice in tourist travel for customers to ensure that every need and desire of all travelers is fully and completely met.

Product Offering

The following are the services and products that Happy Trails Magazine will provide:

• Unique and exclusive content creation
• Experienced writers who provide superior journalism and reporting
• Photography from around the world
• Art and illustrations that support the travel articles
• Special offers of travel and related products for publication subscribers
• Online magazine offered in addition to hard copy publication
• Fun quiz and explorer’s facts for readers
• On-time delivery every month

Customer Focus

Adults within the New York City region. Customers who love to travel. Global customers who want to read about travel and enjoy excellent magazine articles. Advertisers who will purchase space and positions in the monthly magazine release. Collaborators who partner with Happy Trails Magazine to effectively market products and services.

Management Team

Happy Trails Magazine is owned and operated by Lawrence MacGuire. He recruited managers from his former place of employment at a nationally-known magazine company, including Derek Flanagan, as his Operations Manager, and Sherry Culver, as the Senior Administrative Manager.

Lawrence MacGuire is a graduate of Cambridge University in the United Kingdom, where he earned a degree in the Art of Hospitality and Travel. He has been employed by a global resort chain with over 500 hotels for the past ten years.

Tracey Newthorn is a graduate of University of Ohio, where she obtained a bachelor’s degree in business in the hospitality industry. She has spent the past two summer sessions in international travel and is an accomplished photographer. She will be the Artistic & Photographic Manager of Happy Trails Magazine.

Alex Hawkins, an experienced magazine editor, will be the Executive Manager & Senior Editor of the Happy Trails Magazine. His former position was as the Senior Manager of Horizons Over Hawaii Magazine for over 20 years. His experience with travel and journalism leads to the new position of executive management.

Success Factors

Happy Trails Magazine will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Happy Trails Magazine
• Comprehensive menu of accurate and complete travel-related stories, as well as multiple photographic demonstrations of places to visit and things to see.
• Additional value added with each subscription via a number of special offers found in Happy Trails Magazine labeled, “For Subscribers Only!”
• Outstanding photography and illustrations that highlight the beauty of world travel
• Happy Trails Magazine offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Happy Trails Magazine is seeking $200,000 in debt financing to launch its magazine. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Happy Trails Magazine.

Company Overview

Who is happy trails magazine.

Happy Trails Magazine is a newly established, full-service consumer magazine published in New York City, New York. Happy Trails Magazine will be the most beautiful, consumer-relatable, and cost-effective choice for a global reading and subscribing community. Happy Trails Magazine will provide a comprehensive menu of editorial articles, In-Style pictorials, Go-To suggestions for hotel/travel bargains and special discounts for any reader to enjoy. Their full-service approach includes a comprehensive website with multiple gateways to information and related services.

  Happy Trails Magazine will be the premier travel magazine in the publications industry. Led by the team of experienced professionals, the magazine will entice travelers to explore the world, while advertisers and interested parties will enjoy purchasing ads, placing click through ads and offering specials throughout the hard copy and digital magazine. Happy Trails Magazine removes all headaches and issues of traveling globally and ensures all travel negatives are addressed and diminished, while delivering the best customer service.

Happy Trails Magazine History

Lawrence MacGuire is a graduate of Cambridge University in the United Kingdom, where he earned a degree in the Art of Hospitality and Travel. He has been employed by a global resort chain with over 500 hotels for the past ten years. During his prior employment, he recognized that many of the world’s finest destinations have been passed over in favor of traditional, favored locations. After much research and industry information-gathering, he started the Happy Trails Magazine to appeal to youthful travelers and old alike as they traveled the world.

Since incorporation, Happy Trails Magazine has achieved the following milestones:

• Registered magazine, Happy Trails Magazine, LLC to transact business in the state of New York.
• Has a contract in place for a 10,000 square foot office at one of the midtown buildings
• Reached out to numerous contacts to include Happy Trails as a source for advertising.
• Began recruiting a staff of 3 and 2 office personnel to work at Happy Trails Magazine.

Happy Trails Magazine Services

The following will be the services and products the Happy Trails Magazine will provide:

Industry Analysis

The travel magazine industry is expected to grow over the next five years to over $24684 billion. The growth will be driven by an exponential interest in travel exhibited during the recent pandemic years, as most consumers were sequestered with no ability to travel. The industry is also expected to grow now as people begin to explore once again, looking for places off the beaten path. While travel costs remain high due to shipping and supply line issues and the economy, consumers find delight in exploring travel magazines and the pleasure of escape they offer.

Costs will likely be reduced as the process of production and print continue to fall due to technology advancements. The software that drives the consumer-provider relationships will also change, as most redundant or fairly simple administrative tasks will be given software solutions rather than handed over to a live publication agent.

Customer Analysis

Demographic profile of target market, customer segmentation.

Happy Trails Magazine will primarily target those young adults and adults who live within the New York City region. They will also target customers who love to travel, including global customers who want to read about travel and enjoy excellent magazine articles. Advertisers who will purchase space and positions in the monthly magazine release will be welcomed. Collaborators who partner with Happy Trails Magazine to effectively market products and services.

• Young adults through seniors
• Those who love to travel
• Those who want to travel to exotic, almost unknown destinations
• Those who enjoy viewing beautiful photography
• Those who like to read magazine articles about travel
• Advertisers and interested parties who want to sell through or collaborate with Happy Trails Magazine

Competitive Analysis

Direct and indirect competitors.

Happy Trails Magazine will face competition from other companies with similar business profiles. A description of each competitor company is below.

Sunset Magazine

Sunset Magazine, started in 1953 by a married couple, Ernest and Columbine Trentom, who were experienced global travelers. They began the magazine in a home office and quickly built their subscriber base to over fifteen million at the height of popularity. In recent years, the popularity of Sunset Magazine has waned, due to the loss of advertisers and poor construction of the magazine during production. The subscriber base has moved to new, more trendy, travel accommodations and travel styles.

Sports Illuminated

Sports Illuminated was founded by Cissy Travers, an ardent sportswoman and enthusiast of global sports events. With distribution to over 10 million readers, Ms Travers maintains complete control of the magazine and related ventures, which include sporting goods sales, sports apparel sales and global sports items.

The magazine was founded in 2001, when Cissy Travers took a medium-grade local magazine in upstate New York, and began to manage the content within. During the following five years, she single handedly engaged sports writers of the highest caliber and photographers who traveled the world on behalf of the magazine to shoot pivotal sporting events. Since that time, the magazine has continued to grow as new sporting events are added globally every year.

Taft & Hanson

Taft & Hanson Magazine was established in 2003 by Rogert Taft and Renee Hanson, a couple who traveled throughout the United States in their luxury recreational vehicle. The magazine is dedicated to the ultra-expensive and luxurious recreational vehicles manufactured and on the roads of America, with each monthly edition highlighting both the features of the vehicles and the features of traveler’s retreats around the nation.

The magazine is published once each quarter and is available by subscription only. Each edition is priced at $125 per copy. Designed to entice readers to purchase new recreational vehicles as they are released from manufacturing, the magazine makes it’s return on investment by selling to manufacturers and consumers alike.

Rogert Taft and Renee Hanson travel extensively throughout the nation, each reporting and writing about various aspects of living the “luxurious recreational vehicle life,” and the accommodations in which they choose to stay, which is used by the magazine publishers as another form of revenue in advertising. The magazine has earned a five-star rating by the Travelers Trailers International and has a following of over 100,000 subscribers.

Competitive Advantage

Happy Trails Magazine will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Happy Trails Magazine will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive travel experience via the magazine and website.
• Additional value added with each subscription via a number of special offers found in Happy Trails Magazine labeled, “For Subscribers Only!”
• Unbeatable pricing for customers; subscribers are offered the lowest pricing of any travel magazine on the market.

Promotions Strategy

The promotions strategy for magazine is as follows:

Word of Mouth/Referrals

Happy Trails Magazine has built up an extensive list of contacts over the years by providing exceptional service and expertise to hospitality and lodging clients. The contacts and clients will follow them to this new company and help spread the word of Happy Trails Magazine.

Professional Associations and Networking

Trade Associations for travel and travel accommodations will be joined and actively pursued by the Happy Trails Magazine staff. Professional Networking in the New York City region will also be conducted to increase visibility and engage additional subscribers and advertisers.

Print Advertising

Limited print advertising will be offered within travel magazines and news periodicals. The bulk of the advertising will be found on the internet within various social network channels.

Website/SEO Marketing

Happy Trails Magazine will fully utilize their website. The website will be well organized, informative, and list all the services and products that the magazine provides. The website will also list their contact information and list their top-rated travel spots and special discounts for subscribers. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “travel magazine” or “travel reading near me,” magazine will be listed at the top of the search results.

The pricing of the magazine will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for the Happy Trails Magazine. Operation Functions:

• Happy Trails Magazine is owned and operated by Lawrence MacGuire. He recruited managers from his former place of employment at a nationally-known magazine company.
• Lawrence MacGuire is a graduate of Cambridge University in the United Kingdom, where he earned a degree in the Art of Hospitality and Travel. He has been employed by a global resort travel magazine affiliated with over 500 hotels for the past ten years.
• Derek Flanagan will take on the position of Operations Manager, with a professional background of several years in management within the travel magazine world.
• Tracey Newthorn is the Artistic & Photographic Manager of Happy Trails Magazine. She is a graduate of University of Ohio, where she obtained a bachelor’s degree in business in the hospitality industry. She has spent the past two summer sessions in international travel and is an accomplished photographer.

Milestones:

Happy Trails Magazine will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel and staff employment contracts for the magazine
• 6/1/202X – Finalize contracts for magazine advertisers
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into magazine office
• 7/1/202X – magazine opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Happy Trails Magazine are the fees they will charge to subscribers for their services, in addition to charges they solicit from advertisers who place ads in their publications. .

The cost drivers will be the overhead costs required in order to staff the magazine. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Happy Trails Magazine is seeking $200,000 in debt financing to launch its travel magazine. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Subscribers Per Month: 750
• Number of Advertising Accounts Per Month: 50
• Average Revenue per Month: $550,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, magazine business plan faqs, what is a magazine business plan.

A magazine business plan is a plan to start and/or grow your magazine business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Magazine business plan using our Magazine Business Plan Template here .

What are the Main Types of Magazine Businesses?

There are a number of different kinds of magazine businesses, some examples include: Entertainment magazine, Home and living magazine, Business magazine, Digital magazine, and Online magazine.

How Do You Get Funding for Your Magazine Business Plan?

Magazine businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Magazine Business?

Starting a magazine business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster. 1. Develop A Magazine Business Plan - The first step in starting a business is to create a detailed magazine business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your magazine business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your magazine business is in compliance with local laws. 3. Register Your Magazine Business - Once you have chosen a legal structure, the next step is to register your magazine business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 4. Identify Financing Options - It’s likely that you’ll need some capital to start your magazine business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 7. Acquire Necessary Magazine Equipment & Supplies - In order to start your magazine business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your magazine business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful magazine business:

• How to Start a Magazine Company

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Magazine Publisher Business Plan

Start your own magazine publisher business plan

Group Publishing, Inc.

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

The Group Publishing, Inc. (Group Publishing) is the publisher of “Artists In Business” magazine. The magazine, which has already printed an initial issue in July/August 1996 is directed at artists at all levels of business throughout the United States. The management of Group Publishing is targeting a total combined circulation of “Artists In Business” of 206,000 in year one, increasing to 310,000 by the end of year three. The magazine will be published bi-monthly with increased press runs throughout the first three years. Sample distribution, organizational sales, and direct mail to targeted lists of artists will be utilized to build subscriptions.

In addition, Group Publishing will market books via direct marketing and through established artist distribution channels. The direct marketing of Group Publishing books will be implemented through its magazine readership base.

Publishing is a high profit and high margin business. The key to success is successful marketing. The Group has a highly focused multi-dimensional sales and marketing plan to build its total circulation base quickly. The same channels and methods were utilized to establish a circulation of 500,000 in the first year for the Visionary Artist’s periodical.

Successful execution of The Group’s plan will produce sales revenues of $3.1 million in year one, $4.8 million in year two, and $6.4 million in year three. Net profit will increase steadily over the next three years.

The highlights of the business plan are illustrated in the following chart. Sales, margins, and net profit increase each year. The lowest margins occur in year one, reflecting the marketing costs of building the circulation base.

1.1 Objectives

The initial objectives of The Group are as follows:

• To raise seed capital of $150,000 to ensure publication by month two and to establish a cash reserve to market subscriptions.
• To have 90,000 subscribers by the end of year one through direct sampling and marketing.
• To have an additional 50,000 subscribers by the end of year one through organizational sales.
• To have 10,000 more two-year subscriptions sold.
• To publish two 36 page issues initially with press runs of 50,000 promotional copies each.
• To go to 48 pages by issue number three and increase press runs to 75,000 promotional copies.
• Increase to 100,000 promotional copies in issues five and six.
• Increase average ad page cost from $1,819 to $2,618 by the end of the first year.
• To sell an average of 17.5 ad pages per issue throughout year one.

1.2 Mission

“Artists In Business” magazine is for the artist who is a worker at any level. The magazine has a commitment to be a platform to profile artists who are representing artistic vision in the marketplace and who can both encourage and provide role models to other men and women. Group Publishing, through its magazine, books, and editorial content, will be a vessel to inform artists about artistic principles in everyday business and will encourage interaction among artists as business people. Our mission is to promote the concept of “community” in the workplace.

1.3 Keys to Success

The keys to success are:

• Attaining targeted circulation levels.
• Controlling costs while spending the maximum on subscription marketing in year one.
• Carefully monitoring response rates of all media executions.
• Follow-on marketing of two to four book titles in the first year.
• Attaining targeted advertising sales revenues.
• Having quality editorial content in each issue.
• Making all production and distribution dates in a timely fashion for each issue.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Group Publishing, Inc. began as a joint concept between two avocational artists, Red Brushwielder, an advertising executive, and Thallos Green, a former insurance executive and the owner of the “Artists In Business” name. Mr. Green will promote “Artists In Business” as a radio program for syndication (a separate business entity).

Mr. Green is licensing the “Artists In Business” name to The Group Publishing, Inc. for the sum of $1 (one dollar). Mr. Green will also receive one page of advertising at no charge in each and every issue of the magazine and one page of editorial in each issue (as the founder of the magazine). It is expected that the radio show produced by Mr. Green will be a powerful promotional vehicle for the magazine.

Group Publishing will have exclusive rights to “Artists In Business” for all print media, electronic media (Internet home page, CD-ROM, Interactive Publications, etc.), catalogue business, and possible seminars and workshops devoted to the artistic business person.

2.1 Start-up Summary

The following tables and chart outline our start-up requirements and needed funding.

Equity investment in the company is now being made available to outside investors for the first time. The purpose of this investment is to raise the needed “seed” capital to launch the magazine. An initial Private Placement offering to raise from $150K to $375K is in progress. The minimum amount of the offering would be sufficient to publish the first new issue in 1997. Money raised in excess of the minimum will enable full-scale sampling and marketing of subscriptions. It is possible that no further investment may be needed. However, it cannot be assured that additional capital will not be required in the future or that sufficient capital will be available to continue publication.

We anticipate buying back the outside investment in year three for $1.5 million.

2.2 Company Ownership

Red Brushwielder is the founder of The Group Publishing, Inc. a newly formed Southwest “C” corporation. He currently owns all its stock.

2.3 Company Locations and Facilities

The Group Publishing, Inc. has current offices at 1234 Main Street, Anytown, GA. 30000 The phone # is … and the fax # is …. The office is fully equipped and functional. It is not anticipated that expanded facilities will be needed for the first few years of the plan. All business, management and editorial functions will be performed there. All printing, mailing, warehousing, and fulfillment is outsourced.

The Group Publishing will publish “Artists In Business” magazine. The magazine is high gloss, 48 pages, contemporary in look and appeal. Quality art content is the constant goal. The magazine will be entertaining and newsworthy and thought-provoking. It will appeal to a broad artist readership. No magazine like it is available today.

The Group Publishing will also publish softcover and hardcover books. Certain titles will be published in softcover “trade” size. Others (called “booklets” in this plan) will be similar to “paperback” size. Contemporary Arts themes will prevail, particularly those that deal with the demands placed on both business and family life by today’s business climate.

Market Analysis Summary how to do a market analysis for your business plan.">

The target market is broadly based and is defined as the artist business person at all levels in any organization.

Market segments are defined by organizational affiliation.

Media strategy and execution may vary by segment.

Strategy and Implementation Summary

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5.1 Marketing Strategy

New subscriptions are both sample and media based. Sampling will be done to both known arts organization members and to artist mailing lists. Several of these databases are already available to The Group. “Artists In Business” has access to a list of 100,000 Artist business leaders. All will be sampled with the magazine.

Sample runs will be: 50,000 issues on the first and second runs, 75,000 issues on the second and third runs, and 100,000 issues on the fifth and sixth issues of 1997. All cost associated with these sampling programs are included in the advertising and promotion budgets for those months. A total of $362,000 will be spent on direct mailed sampling geared to subscription.

In alternate months, print media will be used. Arts publications will be employed. “New Brush” magazine, “Colours” magazine, and “Artistic License Today” will have the early insertions. As subscription base grows general interest media will be used later in the year. “Inc.” magazine and “Business Week” are likely choices.

Finally, sales to Arts supply and retail bookstores through magazine distributors will also be accomplished. Key distributors have already expressed interest in the publication.

All sales projections through this multi-channel approach will reflect the different pricing and margin considerations pertinent to each.

5.1.1 Distribution Strategy

Distribution of magazines and books through retail channels are projected at retail less 60%.

Subscriptions through organizations are projected at list less 50%.

All direct sales are booked at full revenue. Cost of product is deducted for 6 issues per year. Fulfillment costs are expensed.

Direct sales of books are billed to credit cards and drop shipped. The magazine is an ideal vehicle to promote these sales.

Future sales are planned directly over the internet from the AIB website.

5.1.3 Strategic Alliances

The strategic alliance with Thallos Green and his AIB radio broadcasts holds great potential. Thallos plans to syndicate the broadcasts on Arts News radio stations across the U.S.

5.1.4 Promotion Strategy

In addition to advertising, direct mail, and media executions, public relations exposure will benefit magazine circulation significantly. Red Brushwielder has already appeared and been interviewed on Arts News radio programs four times. Tapes of these interviews are available. In one instance more than 1800 calls were received requesting subscription information from a single program.

Red Brushwielder has also been asked to tape programs for an Anytown radio station on the subject of Artists in the workplace.

Promotion strategy for sales through organizations to their memberships includes a split of the first year’s subscription revenue with the selling organization.

5.1.5 Pricing Strategy

The “Artists In Business” magazine will sell for $3.95 per single issue on the newsstand.

• A one-year subscription is $16.95.
• A two year subscription is $29.95.
• “Trade” soft-cover books will sell for $14.95.
• Paperback size “booklets” will sell for $7.95.
• Future hardcover books will sell for $19.95 to $22.95. No hardcover sales are projected in this three year plan.

5.2 Sales Strategy

Our combined sales strategy of sampling, direct mail, and organizations will result in the following first year sales goals:

• 90,000 one-year subscriptions.
• 50,000 one-year subscriptions through organizations.
• 10,000 two-year subscriptions.

Four book titles are factored in in the second half of the year. Two are “trade” and two are “booklets.” Sales goals are modest.

The following sections illustrate annual revenue over the next three years of $3.1, $4.8, and $6.4 million respectively.

5.2.1 Sales Forecast

The following table and chart presents specific sales forecasts by product, by month, over the first year of sales development. Years two and three are cumulative totals only. All sales project the relevant unit cost and margin differences to reflect discounts, commissions, and revenue splits.

Discount on ad revenue is 15% agency commission and 20% sales commission for a total of 35%.

All product costs for subscriptions are based on $.40 per issue–6 issues for one year, 12 issues for two years.

The only cost not included here is an author’s royalty on book sales–expected to be 15%. These royalty costs are incurred on the P & L statement as an expense item.

5.3 Milestones

Important milestones are:

• Raising “seed” capital.
• Publishing magazine by February.
• Launching subscription marketing programs.
• Achieving subscription goals.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

With production and fulfillment services outsourced, The Group Publishing, Inc. has need for general management, editorial, artistic, sales & marketing, and financial expertise.

6.1 Management Team

Red Brushwielder (44), President & CEO, Publisher & Editor Mr. Brushwielder founded and successfully grew an advertising agency over a thirteen year period. He is accomplished in both publishing and direct marketing. One of his largest clients over the years has been Payne’s Gray Publishers, Inc. a NASDAQ public company and Art book publisher.

Mr. Brushwielder has a total of 20 years experience in advertising and publishing. His advertising clients have included American Express, Steinway & Sons Piano Company, Peachtree Software, Parisian Department Stores, and ADP Payroll Services. Red Brushwielder attended the University of South Carolina.

Ochre & Sienna Burnt, Asst. Editors Ochre (50) and Sienna (48) are the founders of Painting Restoration, which has the mission of restoring old family portraits. They are accomplished authors, with the titles “Restoring the Early Portrait” and “Demolishing Portrait Forgeries” to their credit. Ochre served in the U.S. Navy, serving three deployments in Viet Nam as a helicopter pilot.

Ochre holds a BA in Economics from the University of Connecticut, an MBA from California Lutheran College, and a Master’s of Art Education from School of Hard Knocks. Sienna holds a BS in Education from the University of Connecticut.

Timothy Clark (48), VP of Corporate Development Mr. Clark has successfully raised capital for both public and private companies and has written and executed strategic growth plans as both an executive and as a consultant. He has previously been in executive positions with three growth stage companies and also was part of a turn-around team that successfully righted a failed venture-backed start-up. In his early career he held sales and marketing management positions with Lever Brothers Company and the LCR Division of Squibb, Inc. both in Chicago and New York. He is skilled in Strategic Planning and Capital Formation. Mr. Clark holds a BA in Marketing from the University of Notre Dame.

6.2 Management Team Gaps

An art director is needed. Also freelance artists.

Ad sales manager and circulation manager are factored in as needed.

6.3 Personnel Plan

The following table includes the personnel plan and projected salaries for all key people.

Financial Plan investor-ready personnel plan .">

After initial capitalization growth can be financed largely through internal cash flow provided subscription targets are met. In the event of a sales shortfall, marketing can be cut back temporarily to preserve cash. Or, more likely, additional investment may be sought to re-accelerate productive campaigns if growth demands more funding.

The company created by this plan will generate cash as soon as subscription base reaches critical mass.

7.1 Important Assumptions

The following table illustrates the financial assumptions used as the basis for this plan. The key element is six inventory turns per year. This reflects the issues of the magazine as well as ad revenue. Ad space is treated as an inventory item.

Subscriptions are paid in advance. Only 10% of receivables are collected in 30 days, primarily from wholesale accounts. These are notoriously slow payors, so care must be taken not to let these collections run past 60 days. This will be more significant if book sales become a higher-than-expected percentage of revenue.

7.2 Key Financial Indicators

The following chart represents changes in critical profit variables. Note that margins and expenses are consistently controlled and net profit increases nicely. Inventory turns slow down somewhat in the third year due to the burden of higher inventories for increasing book sales.

7.3 Break-even Analysis

This break-even analysis is applicable to the early 1997 time frame only. Key fixed costs represent the “burn” rate prior to major acceleration of marketing plans. Thus, if subscriptions didn’t flow in as planned this represents the point at which the company could continue to survive without increasing marketing. In that event, management could “buy” time to raise additional capital.

7.4 Projected Profit and Loss

We expect net income to near $1 million in year one and $2.4 million in year three. Net profit margins will improve as subscriptions mature and marketing costs decrease.

7.5 Projected Cash Flow

The table below illustrates cash accumulation from the initial assumption of $150K capital infusion. At no point does the company run out of cash. We expect to buy back the initial outside investment in year three.

The chart illustrates the critical cash flow in year one. Note that early contributions on a monthly basis are minimal and only gain momentum in the second half of the year. If shortfalls occur early on more capital may be required.

7.6 Projected Balance Sheet

We project a strong growth in net worth over the next several years.

7.7 Business Ratios

These business ratios are limited in value since the company projects no debt. This will also be an advantage if debt capital is desired later without dilution to shareholders. Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 2721, Periodicals, are shown for comparison.

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Magazine Business Plan Template [Updated 2024]

Magazine Business Plan Template

If you want to start a Magazine business or expand your current Magazine business, you need a business plan.

The following Magazine business plan template gives you the key elements to include in a winning Magazine business plan.

You can download our business plan template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of your Magazine business plan: I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Magazine Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

How to Start a Magazine Business

Starting a magazine business can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful magazine business.

Importantly, a critical step in starting a magazine business is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

15 Steps To Start a Magazine Business:

• Choose the Name for Your Magazine Business
• Determine the Type of Magazine Business You Will Launch
• Develop Your Magazine Business Plan
• Choose the Legal Structure for Your Magazine Business
• Secure Startup Funding for Your Magazine Business (If Needed)
• Secure a Location for Your Business
• Register Your Magazine Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Magazine Business
• Buy or Lease the Right Magazine Business Equipment
• Develop Your Magazine Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Magazine Business
• Open for Business

1. Choose the Name for Your Magazine Business

The first step to starting a magazine business is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your magazine business:

• Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing . Come up with a name that reflects the desired brand and/or focus of your magazine business.

2. Determine the Type of Magazine Business You Will Launch

The next step is to determine the type of magazine business you will launch. The four main types of magazine businesses are:

• Print Magazines – These are traditional printed magazines that may be sold in stores or through subscriptions.
• Digital Magazines – Digital magazines are digital-only publications, usually published on a website or app. They may have subscription fees and/or advertising revenue.
• Video Magazines – Video magazines are like “television shows” but distributed solely online. They may have subscription fees and/or advertising revenue.
• Podcast Magazines – Podcast magazines are audio-only publications, usually distributed via streaming services or podcast apps. They may have subscription fees and/or advertising revenue.

3. Develop Your Magazine Business Plan

One of the most important steps in starting a magazine business is to develop your magazine business plan . The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your magazine business.
• Company Overview – this section tells the reader about the history of your magazine business and what type of magazine business you operate. For example, are you a print magazine, digital magazine, video magazine or podcast magazine? 
• Industry Analysis – here you will document key information about the magazine industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, how old are they? Where do they live? What do they find important when subscribing to magazines like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products you will offer 
• Prices : Document the prices of your products
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your magazine business? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your magazine business make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

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4. choose the legal structure for your magazine business.

Next you need to choose a legal structure for your magazine business and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the magazine business and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a magazine business together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a magazine business include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a magazine business is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your magazine business, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

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5. Secure Startup Funding for Your Magazine Business (If Needed)

In developing your magazine business plan, you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a magazine business to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a magazine business that they believe has high potential for growth.

6. Secure a Location for Your Business

Having the right space can be important for your magazine business, particularly if you’d like to meet clients or advertisers there. Some magazines outsource the printing, but you might opt to print them on-site.

To find the right space, consider:

• Driving around to find the right areas while looking for “for lease” signs
• Contacting a commercial real estate agent
• Doing commercial real estate searches online
• Telling others about your needs and seeing if someone in your network has a connection that can help you find the right space

7. Register Your Magazine Business with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

8. Open a Business Bank Account

It is important to establish a bank account in your magazine’s name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

9. Get a Business Credit Card

You should get a business credit card for your magazine business to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

10. Get the Required Business Licenses and Permits

Every state, county and city has different business license and permit requirements.

Nearly all states, counties and/or cities have license requirements including:

• General Business License : getting your Articles of Incorporation as discussed above
• Sales Tax License or Seller’s Permit : for selling products
• Zoning Approval : typically at the city or county level, this provides authorization for construction or use of a building or land for a particular purpose

Depending on the type of magazine business you launch, you will have to obtain the necessary state, county and/or city licenses.

11. Get Business Insurance for Your Magazine Business

There are a few different types of insurance that you may want to consider for your magazine business.

General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.

Product liability insurance : This insurance is important to have if you are selling products through your magazine business. This type of insurance can help protect you financially if someone gets injured by one of your products.

Business owner’s policy (BOP): The policy combines general liability and property insurance into one policy. This can be a helpful option for small businesses as it can be more affordable than purchasing the two policies separately.

Other business insurance policies that you should consider for your magazine business include:

• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

12. Buy or Lease the Right Magazine Business Equipment

Most magazine companies don’t need much equipment. To start a magazine business, you probably only need a computer, phone and internet access. You might also need office furniture.

When starting a magazine business, you can  purchase or lease the necessary equipment. This may include:

• Computers : Computers are necessary for any type of magazine business. You will need computers to design and layout your magazine, as well as to manage your business finances and records.
• Printers : You will need printers to print out your magazine pages. You may want to invest in a color printer if you plan to print in color.
• Scanners : Scanners are helpful for scanning in photos and other graphics for your magazine.
• Software : You will need software to design and layout your magazine, as well as to create PDFs of your finished magazine pages. A popular software package for magazines is Adobe InDesign.
• Office Supplies : You will need office supplies such as paper, pens, pencils, staplers, scissors, etc. to run your magazine business.

13. Develop Your Magazine Business Marketing Materials

Marketing materials will be required to attract and retain customers to your magazine business.

The key marketing materials you will need are as follows:

• Logo : Spend some time developing a good logo for your magazine business. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website : Likewise, a professional magazine business website provides potential customers with information about the subscriptions and information you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
• Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your magazine business.

14. Purchase and Setup the Software Needed to Run Your Magazine Business

There are many different types of software that you may need to run your magazine business. The most important software for printing and designing magazines is Adobe InDesign. This software allows you to create layouts for your magazine, as well as to create PDFs of the finished pages. You can also find other software designed specifically for magazines, such as QuarkXPress and PagePlus.

You will also need accounting software to manage your business finances. Popular accounting software packages include QuickBooks and Peachtree. Other software that may be helpful for a magazine business includes contact management software, such as Salesforce, and design software such as Photoshop.

Customer relationship management (CRM) software is also beneficial. Some of the most popular CRM programs include Salesforce, and Zoho.

15. Open for Business

You are now ready to open your magazine business. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

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How to Start a Magazine Business FAQs

Is it hard to start a magazine business.

There is no one-size-fits-all answer to this question, as the difficulty of starting a magazine business will vary depending on the specific industry and market conditions. However, with a well-executed business plan and some hard work, you can start a successful magazine business.

If you follow the steps above, you should be able to start your magazine business without too much difficulty.

How can I start a magazine business with no experience?

If you have some journalism experience, that can be helpful when starting a magazine business, but it is not essential. There are many resources available to help you get started, including online how-to guides, books on magazine publishing, and even online courses.

Another option is to partner with an experienced magazine publisher. This can give you access to their expertise and knowledge, and can help reduce the risk associated with starting a magazine business.

Finally, don't be afraid to ask for help from others in the publishing industry. There are many people who are happy to share their knowledge and advice.

What type of magazine business is most profitable?

There is no one-size-fits-all answer to this question, as the profitability of a magazine business will vary depending on the specific industry and market conditions. However, in general, magazine businesses that focus on niche markets tend to be more profitable than those that compete in more general markets.

Another factor that can affect profitability is the size of the magazine. Generally, smaller magazines are more profitable than larger magazines, as they have lower overhead costs.

Finally, the type of advertising that a magazine business attracts can also affect its profitability. Ads for luxury goods or services tend to be more lucrative than those for mass-market products.

How much does it cost to start a magazine business?

The cost of starting a magazine business will vary depending on the size and scope of the business, as well as the type of software and services used. However, in general, the cost of starting a magazine business can range from several thousand dollars to tens of thousands of dollars. 

The cost of starting a magazine business typically includes expenses for printing and postage, software and services, marketing and promotion, as well as any staff wages or freelance fees. 

Before starting a magazine business, it is important to create a budget and stick to it. This will help ensure that you are able to cover all expenses associated with launching the magazine.

What are the ongoing expenses for a magazine business?

In addition to the initial start-up costs, there are a number of ongoing expenses that are associated with running a magazine business. 

Some of the expenses you may incur when starting a magazine business include:

• Software licenses and subscription fees
• Website design and hosting fees
• Printing and shipping costs
• Staff salaries
• Advertising and marketing expenses
• Office supplies and equipment
• Professional services such as graphic design or legal advice 

It is important to factor in all of these expenses when calculating how much money you need to get started. You should also consider how much you will need for ongoing operations, such as staff wages, printing costs, and advertising fees.

How does a magazine business make money?

A magazine business makes money by selling advertising space to businesses and individuals. Advertisers typically pay a fixed price for a certain number of print ads, which are then placed in the magazine.

Magazine businesses can also make money by charging readers for subscriptions. In some cases, magazines also sell back issues and other merchandise such as T-shirts, hats, and coffee mugs. 

Finally, magazine businesses can generate revenue by providing consulting or other services to clients. For example, a magazine might offer marketing or branding services to help businesses promote their products or services.

Is owning a magazine business profitable?

Yes, owning a magazine business can be very profitable. 

There is no one-size-fits-all answer to this question, as the profitability of a magazine business will vary depending on a number of factors. However, in general, owning a magazine business can be profitable if you are able to attract enough advertising revenue and subscribers.

The profitability of a magazine business will vary depending on the specific industry, geographical location, and other factors. However, there are a few things you can do to increase the chances of your magazine business being profitable. 

Some of the key things you can do to make your magazine business more profitable include:  

• Offering a variety of services, such as marketing, branding, and advertising
• Developing a strong online presence, including a well-designed website and social media platforms
• Focusing on quality over quantity when it comes to content
• Charging a fair price for your services
• Building relationships with clients and partners
• Offering discounts and promotions
• Networking with other magazine businesses to share resources
• Becoming familiar with digital marketing, such as SEO and social media
• Nurturing a niche

By taking the right steps, you can make your magazine business successful and profitable. Investing time and money into developing a strong foundation for your magazine business is essential for long-term success. With the proper planning and dedication, you can have a profitable business.

Why do magazine businesses fail?

Magazine businesses can fail for a variety of reasons, such as a lack of planning, poor execution, and not understanding the needs of their target market.

If you're not proactive about planning and executing your magazine business correctly, it's more likely to fail. It's also important to understand the wants and needs of your target market in order to create content that is valuable to them. 

One of the main reasons that magazine businesses fail is a lack of planning. This can include not having a detailed business plan, not doing research on the industry, and not targeting the right customers.

Another reason is a lack of marketing and sales skills. This can include not creating a sales process and not have a clear and strong value proposition.

The last main reason is a lack of financial management skills. This can include not having a realistic budget, not tracking expenses, and not investing in the business.

Who are key players in the magazine market?

The magazine market is made up of a variety of different players, including small businesses, large enterprises, and even individuals.

Some of the key players in the market include:

• Bertelsmann SE & Co.
• CorporationTime Inc. 
• Meredith Corporation
• American Media, Inc.

However, there are many other players in your specific target market, and it is important to research the market to identify the key players that may have the most direct influence on the success of your business.

How much should I charge for my magazine services?

Magazine fees can vary depending on the type of magazine services being offered, as well as the size and scope of the project.

However, some common magazine fees for projects and advertising include:

• A flat fee per issue
• A flat fee for the entire project

Examples of magazine advertising rates are:

• Full page ad: $1000
• Half page ad: $500 
• Quarter page ad: $150

It is important to consider how much time and effort you are putting into the project, as well as how much value it will bring to your client. It can also be helpful to compare your fees with those of other magazine businesses. 

Some magazine rate examples are:

• $5.99 per issue 
• $29.99 for an annual subscription 
• $9.99 for a back issue

The best way to determine the right fee for your magazine services is to research the rates of similar businesses in your industry, and to also consider the value that you will be providing to the client.

Other Helpful Business Plan Articles & Templates

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Your Magazine Business Plan: A Full Blueprint

Powerful integrations

Backed by industry standards

Over 37 million adults in the UK regularly read magazines. Whether online or on paper, the allure of perusing pages packed with interesting information is still going strong, 400 years since the first mag was published.

From baking to beauty and gardening to gossip, there’s a publication to match every hobby and to ignite many new interests.

With dozens to choose from on newsstands across the country, you might have decided that there’s one missing – yours.

If your dream is to launch a successful magazine , there’s a lot of work to do before you can enjoy soaring circulation figures.

Beyond the hours of preparation and lists of start-up costs, you’ll be entering a highly competitive market. And if your plans involve a printed version, be aware that annual numbers of printed magazines bought declined from 820.1 million in 2011 to 422.3 million in 2017.

But, if you find your niche, secure your finance and plan carefully, your editorial enterprise could be very lucrative.

Here we delve deeper into how to write the ideal. Follow it and soon you could be spotting people adding your magazine to their shopping trolley or happily devouring its contents on the train.

Why Do I Need A Business Plan For a Magazine?

Like any business, launching a magazine requires a carefully-considered, professional approach.

Beyond filling the pages with compelling content precisely targeted at your readers, you’ll first and foremost be running a business. You’ll need more than an ounce of acumen to secure your subscription base .

Your job will require you to:

• Recruit, train and engage staff
• Sell ads, regularly and consistently
• Persuade readers to take out a subscription and regularly part with their money
• Maintain circulation figures to attract advertisers
• Create and run an appealing website
• Organise production and printing
• Establish an efficient distribution system
• Set up an exceptional customer service offering
• Keep content fresh and engaging

At the heart of any successful start-up is a solid business plan. Your magazine business plan has to clearly set out your intentions for you, your team and your investors.

Read on to discover how to start your magazine adventure with the help of a well-structured and effective business plan.

Template Business Plan For a Magazine

1. Executive Summary

Kick off your business plan with a concise but informative executive summary. This should feature the key top-line points about your business: its name, aims and mission statement along with a financial summary.

Industry-specific detail can include:

• Both the name of your publishing company and the magazine(s)
• Target readership and how you’ll attract them
• Circulation targets for the first three years
• Frequency of publication
• Your magazine’s USP

Your mission statement should sum up your vision: focus on your audience and what your magazine will give to them.

Position the opportunity you’re taking advantage of, outlining the problem you’ve spotted and the solution you’ve devised. Will expert writers be sharing advice and insight? Will an online community provide a platform for exchanging ideas and tips?

From your executive summary, you can also extract juicy information to write an elevator pitch: your plans in a 60-second nutshell.

What would you tell a stranger in a lift about your business? What’s it called? Who’s it aimed at? What makes it unique? Aim to write a pitch that couldn’t apply to any other magazine on the market.

Perfecting this at an early stage will crystallise your vision. And, of course, allow you to spread the word about your magazine quickly and convincingly.

2. Objectives

Set yourself ambitious but achievable objectives right from the start. As well as giving you something concrete to aim for, sharing them will also provide ongoing accountability. When colleagues, friends and family know your targets, they’ll be keen to encourage you to strive for them.

So don’t just type them into a document and forget about them. Print them out in large fonts, stick them on your office wall, use them as your laptop and phone wallpaper: make them real.

And make them SMART: specific, measurable, achievable, relevant and timely. You could even make them SMARTER: adding evaluated and reviewed to your initial criteria.

In your magazine business plan , you could include KPIs such as:

• To raise £XX to cover initial publication costs and establish a cash reserve
• To publish XX pages in issue one, rising to XX pages by issue four
• To print XX copies of issue one, rising to XX copies of issue four
• To increase the advertising rate card by XX% by the end of year one
• To increase average number of ad pages sold from XX in issue one to XX in issue four
• To have XX subscribers by the end of year one
• To sign up XX subscribers to a regular payment plan, e.g. Direct Debit, by the end of year one

3. Market Analysis

To make an impact on the newsstands, you need to know – and understand – the competition. ask yourself the following:.

• What titles are already out there? Who publishes them? Are they multi-nationals with megabucks or small start-ups?
• How high, or low, is their circulation? How many ads do they feature? What kind of companies advertise – major brands or niche companies? How much do they charge? What proportion of advertisers pay the rate card and how many get a discount?
• Do they publish online as well as in print? Do they have an app?
• Are there already magazines based on a similar topic to yours? If so, is there room for another one? What will your USP be?

Alongside your rivals, you also need to research your target readers. Identifying them and getting under their skin is crucial to success.

So, define your audience as precisely as possible:

• Where do they live?
• What do they do?
• How old are they?
• What is their income?
• What are their interests?
• What qualifications do they have?
• What magazines do they currently read?

From there, think about the size and potential of that group and how you can reach them. Then use this to inform your sales and marketing strategy.

4. Business Structure

Make sure to outline your business structure clearly. Are you operating as a limited company or a partnership? How many staff will your team consist of? What approach are you taking to staff welfare and engagement? Why will talented people want to work on your magazine?

Stress how your employees will add to your competitive advantage by focusing on their strengths and the breadth of the roles available.

Depending on the restrictions of your budget and the extent of your ambitions, your magazine could need:

• CEO/Editor-in-chief
• Office manager
• Journalists and writers, probably with distinct specialisms
• Sub-editors and proofreaders
• Photographers
• Graphic designers
• Website manager
• Sales and marketing manager
• Subscriptions manager
• Distribution manager
• Customer service executives

As part of your business plan for a magazine , you can describe each of these roles and accompanying responsibilities in detail.

Highlight how your team will cover all bases to ensure high quality content, strong advertising revenue, a reliable distribution network and a loyal subscription base. Along with, of course, all the departments necessary to run a successful business: HR, accounts, customer service etc.

5. SWOT Analysis

Assessing the potential of your business, taking all criteria into consideration, will reassure prospective investors that you understand the challenges ahead.

The easiest way to do this is through a SWOT analysis: examining the strengths, weaknesses, opportunities and threats to your business that can impact on whether you sink or swim.

Share your strengths with confidence. Ensure that they position you as professional and prepared, ticking off the basics and beyond.

These could include the calibre of your writers, the award-winning portfolio of your chief photographer or your personal track record of running a profitable business.

Don’t be shy or overly-cautious. Recognising your weaknesses, and all start-ups have them, shows that you’ve spotted the potential pitfalls and are taking steps to address them.

Maybe you’re aware that your current funding isn’t sufficient to cover your ambitious marketing campaign or perhaps you’re concerned by a lack of suitable candidates during your recruitment process.

Whatever they are, turn your weaknesses around by detailing how you’re going to overcome them.

Opportunities

Showcase your dreams here: if you believe there’s a strong possibility of expanding your magazine brand into a book, an app or even a reader event, say so. Use this chance to express your passion for the project and inspire the same in others.

If you’ve already secured interest from advertisers, add it here. And if you’ve completed any market research, pick out the highlights that present the best opportunities for growth.

Be honest about threats. Demonstrate your understanding of the market and how it could jeopardise your future plans. Will the effects of Brexit deter advertisers? Could distribution costs spiral as you grow? Could you survive if a major publisher launched a rival title?

6. Sales and Marketing

Who came first, the reader or the advertiser? Neither can exist without the other. Both are vital to your success.

A comprehensive approach to marketing will make sure you secure sufficient income from each. Use your magazine business plan to outline what strategies you’ll be employing to achieve this.

For instance, maybe you’re recruiting a marketing team with an excellent industry track record. You’ll be encouraging them to hit their targets through ongoing training and incentives.

To initially attract readers, you could devise a direct mail campaign with sample content from your magazine. Accompanied by an enticing offer – try your first edition free – the responses will soon start to populate your customer database.

To spread the word to possible advertisers, introduce your title to companies large and small, ad agencies and, if relevant, public sector bodies. Hold events, send sample copies, gather feedback, offer deals and make your magazine memorable asap.

To establish your brand online, set up social media accounts and get the conversations about your magazine started.

Be thorough here. Your marketing will determine if your idea makes or breaks so have a clear vision early on about how it will work and what you want it to achieve.

Like all new businesses, getting your enterprise off the ground requires detailed financial planning and management. You’ll need to cover off start-up costs, ongoing expenditure and income generation, sales, profit and loss, and cashflow forecasts , and your pricing strategy.

Alongside this, you need to outline the source of your funding, plus any shortfall you still need to secure.

At this stage, start-up costs should be looming large on your agenda. List them clearly in your business plan to demonstrate that you understand the financial commitment.

Your initial budget for the first three months will likely include:

• Staff and/or freelance wages
• Office space rental fees
• Distribution costs, including vehicles
• Printing costs
• Equipment purchase/hire, e.g. computers, printers, phones and office furniture
• Website design
• Consultant fees
• Advertising and marketing

Start-up costs will be lower if you’re planning an online-only publication but still need to be carefully researched and recorded.

Your appendix should include spreadsheets covering cashflow, profit and loss forecasts, and sales forecasts. Each should include projections for at least the first three years.

Of course these will be based largely on guesswork but provided they’re backed up by your research and accurately calculated, it gives an indication of what is achievable.

8. Conclusion

End your magazine business plan on a positive note. Recap on your aims and vision, focusing on your passion and commitment while highlighting that you have the knowledge, experience and dedication to make your business a success.

Be prepared and you’ll be one step closer to taking the helm of a magazine that enjoys impressive circulation, happy advertisers and a healthy profit.  

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Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

Download Simple Business Plan Template - PDF

Lean Business Plan Template PDF

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

Download Lean Business Plan Template - PDF

Simple 30-60-90 Day Business Plan Template PDF

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

Download Simple 30-60-90 Day Business Plan Template

PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

Download One-Page Business Plan Template

If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

Download One-Page Lean Business Plan Template - PDF

One-Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

Download Fill-In-the-Blank Small Business Plan Template - PDF

One-Page Small Business Plan Template PDF

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

Download Nonprofit Business Plan Template - PDF

One-Page Business Plan for Nonprofit Organization PDF 

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

Download One-Page Business Plan for Nonprofit Organization Template - PDF

Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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Magazine Publishing Business Plan Sample

MAY.08, 2018

Do you want to start magazine publishing business?

Do you want to start a magazine publishing business? Although this business requires a lot of initial capital, the rate of return which it yields on investment is extremely high. Magazine companies generate incomes from various sources such as from the advertisements which are featured in them, from the people who sign in online, and of course, from their sales in newsstands. But starting a magazine isn’t an easy job and you will have to effectively plan everything. In the United States, 9 out of 10 magazine businesses fail due to poor planning. That’s why before you consider how to start your own magazine , you will have to prepare a comprehensive business plan. If you are wondering how to write one, here we are providing you the business plan of a magazine publishing business startup named ‘The Reader Monthly’.

Executive Summary

2.1 the business.

The Reader Monthly will be a lifestyle magazine owned by Martha Martin, a passionate writer. The company’s main office will be located in Dallas.

2.2 Management

The success of a startup heavily depends on its staff and management that’s why Martha planned it before considering how to start a magazine business on your own . The main management of the company will comprise of sales executives, graphic artists, and journalists. The staff will be hired one month before the launch of startup and will be trained by Martha.

2.3 Customers

We will target the young adults, adults and senior citizens of the United States. Our readers can read our magazine either in printed form or in digital form on any device.

2.4 Business Target

Our business targets, as outlined by our publishing company business plan , are as follows:

Company Summary

3.1 company owner.

The Reader Monthly will be owned by Martha Martin, a passionate writer. Martha has been associated with some of the biggest international magazines including TIME and PEOPLE for more than 13 years.

3.2 Why the Business is being started

The business is being started due to two reasons. The first one is to make profits in this industry. The second one is Martha’s passion for writing and her desire to add something better to the society. Martha herself described the reason for starting her venture in the book launch ceremony of her latest book The Dying Angel as, “ starting my own magazine is something I am born for.”

3.3 How the Business will be started

The company will be started in an abandoned press office in Dallas which ceased to function a few months before. The company will initially procure following things for the startup.

• Office furniture including filing cabinets, work desks, roundtables, couches and chairs for the meeting area
• Computers with color printers and scanners
• Press machines
• Graphic designing software including Illustrator, Freehand, and Photoshop
• A strong internet connection and office telecom systems
• Assorted office stationary and brochures

The financial experts have forecasted following costs for the startup:

The detailed startup requirements are given below:

Services for customers

Before you start a publishing business or even think about how to start a publishing business , you must decide what type of magazine will you be publishing and which niches will it cover. You must also plan what other services for business will you offer, for instance, sending magazines to subscribers by mail. The Reader Monthly will be a lifestyle magazine but it will also contain a few sections featuring health, entertainment, and technology. We will offer following services to our customers/readers:

• Magazine Retail Sales: Our readers can get our latest magazines from any newsstand or bookshops located across the United States. Retail sales will be the biggest generator of our revenue in our annual sales from the magazine readers.
• Magazine Subscription: Our readers can also subscribe us to get the latest magazine delivered to their doorstep in printed form.
• Magazine Online Subscription: Our readers can also subscribe us to get a copy of the electronic magazine which can be read on any electronic device.
• Advertisements: We will offer advertisement services to the various companies and businesses located across the United States. Advertisements will be our biggest source of revenue.

Marketing Analysis of magazine publishing business

The most important component of successful magazines business plan is its accurate marketing analysis that’s why Martha acquired the services of marketing experts to help her through this phase. It is only after this stage that a good magazine business plan could have been developed. If you are starting a magazine on a smaller scale, say an online magazine, you can just take help from this magazine business plan sample or the other magazine business plans available online. Marketing analysis is an extremely important component of all publishing business plans , therefore, it must be considered before starting a magazine business plan .

5.1 Market Trends

The American magazine industry contributes $28 billion in revenue every year and the magazine advertising are alone responsible for generating more than $15.2 billion. There are more than 21,000 publishing businesses in the United States that employ more than 117,000 people across the country. However, the magazine industry declined rapidly with the increasing popularity of the internet and the smartphones which completely eliminated the need for printed magazines. The industry nowadays is truly struggling for surviving in America as well as in other countries. A 2012 survey revealed that only 3 percent of Americans read magazines on a regular basis. Statistics has it that in 1985, there were more than 1,676 dailies in America but in 2011, the number dropped to below 1,400 and is still dropping. While the popularity of printed magazines keeps falling, people are paying more attention to electronic magazines which can be read on any device like laptops, mobile phones, kindles. You also need to create a magazine in a mobile application that will allow users to quickly learn about the release of new materials, but for this, you will have to write a business plan for mobile applications . After identifying these trends, it is clearly evident that it is not easy for a startup to survive in the magazine industry unless it is properly planned and adds value to its readers.

5.2 Marketing Segmentation

It is very important to analyze the market segmentation of the readers which will be buying your magazine because a successful and efficient magazine marketing plan can only be developed after we completely know our potential customers. Our experts have identified the following type of audience which we will be targeting:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Young Adults:

Our first target group will be the young adults in the United States who are between 18 to 25 years of age. This group mostly comprises of college or university students who like to read magazines in their free time. According to a recent survey by Statista, young adults read more magazines than any other age group in the United States that’s why this group will have the biggest contribution in our revenue from the magazine’s sales.

5.2.2 Adults:

Our second target group comprises of adults from 25 to 60 years of age. These people lead a busy life due to their employment and other engagements that’s why they don’t read as many magazines as the young adults or the senior citizens.

5.2.3 Senior Citizens:

Our third group comprises of senior citizens aged above 60. These people are usually retired and have a lot of spare time that’s why they also read magazines. The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

We aim to see ourselves among the top ten lifestyle magazines of the United States within next six years of our launch. Our main business targets to be achieved as milestones over the course of next three years are as follows:

• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
• To balance the initial cost of the startup with earned profits by the end of the first year
• To have around 99,000 subscribers through direct sampling and marketing by the end of the first year

5.4 Product Pricing

Our pricing strategy is as follows:

• Single issue: $0.65 per issue
• Yearly print subscription: $7.0 per 12 issues
• Yearly e-magazine subscription: $1.49 per 12 e-issues

We have strategically priced our e-magazines in extremely cheaper range due to two reasons. Most of the people prefer electronic magazines to print magazines, and it is costlier to send print magazines to the readers as compared to providing them the digital ones.

Sales strategy is also an important component of an effective magazine business plan so make sure to plan it before you consider how to start a magazine business .

6.1 Competitive Analysis

We have a really tough competition because we will be competing with magazines some of which have been around for decades. Our biggest competitors are US Weekly, The New Yorker, Cosmopolitan, Esquire, Vanity Fair, Harper’s BAZAAR and GQ. Our competitive advantage will be our lower prices combined with quality content which will be no less than that of the top magazines.

6.2 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.

• Google search ranking is one of the most important factors in deciding the success of online magazines, that’s why we will put special emphasis on it. We would do our best to get higher rankings in Google search results.
• We will give away 3 free magazines copies to our readers upon subscription.
• We will carry out a large-scale social media campaign and will interact with our readers to promote their interest.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Our forecasted sales on a yearly basis are summarized in the following column charts:

The detailed information about sales forecast is given in the following table:

Personnel plan

Personnel plan, like all other plans, is an important component of an effective business plan so it must be planned before you think about how to start my own magazine .

7.1 Company Staff

Martha will act as the Chief Editor of the magazine and will initially hire following people:

• 1 Accountant for maintaining financial and other records
• 2 Sales Executives responsible for marketing and discovering new ventures
• 6 Graphic Artists for designing the magazines
• 10 Journalists for creating the content for the magazines
• 4 Technical Assistants for handling the company’s web and social media pages
• 20 Print Press Workers for publishing the magazine
• 10 Distributors for distributing the magazines to various outlets across the United States

7.2 Average Salary of Employees

Financial plan.

As the last step for preparing a magazine publishing business plan , you have to prepare a detailed financial plan. The financial plan should craft a detailed map of all the expenses needed for the startup and how these expenses will be met by the earned profits. It is recommended that you hire a financial expert for guiding you through all financial aspects needed for starting a magazine business .

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

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Online Magazine Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Media Sector

Are you about starting a magazine publishing company ? If YES, here is a complete sample online magazine business plan template & feasibility study you can use for FREE .

There are several niches and loads of well – known magazines that are sold all over the world. Magazines are generally published on a regular schedule; it can be weekly or monthly or even quarterly and they usually contain a variety of content based on the market the magazine is designed for.

When it comes to generating incomes, magazine companies exploit the sale of their magazines in newsstands, from advertisement from stakeholders and of course from those who sign – on to prepaid subscriptions and when it comes to distributing magazines, most magazines publisher make use of the mailing system, bookshops, strategic news – stands, through registered vendors and selected pick – up locations et al.

There is no restriction to the numbers of publications house that can engage in magazines publications, sales and distribution. As a matter of fact, students can start their own magazines publications right from their campuses and distribute it within the campus community.

A Sample Online Magazine Business Plan Template

1. industry overview.

In the united states of America, a total number of 152 magazines closed shop In 2011 and also a total number of 82 magazines ceased operations in 2012 due to inability to make profits and of course generate enough money to continue publications.

In 2013, statistics has it that subscription levels for 22 out of the top 25 magazines in the United States of America dropped from 2012 to 2013. As a matter of fact, the only few magazines that experienced increase within the said period are Time magazine, Glamour magazine and ESPN magazine.

The United States’ magazine industry generates combined revenue of over 27.29 Billion U.S. dollars with magazine advertising alone generating over 15.2 Billion U.S. dollars.

History has it that a U.K. publication; The Gentleman’s Magazine which was first published in 1731, in London was the first ever general interest magazine to be published. It is on record that the oldest consumer magazine which was first published in 1739; The Scots Magazine is still in print till this days.

The print industry is currently experiencing some challenges; investment in magazines is experiencing decline. It is on record that there is a steady decline in total numbers of magazines that are sold in the United States daily. Statistics has it that in 1985, there were about 1,676 dailies in the United States but in 2011, the number dropped to 1,382 and of course it is still dropping.

It has been projected by market experts that the magazine industry will generate combined revenue of 16.4 billion U.S. dollars in 2016, which is over 4 billion U.S. dollars less than the combined revenue generated in 2011. It is also projected that corporate organizations who advertise in magazines will also cut their magazine advertising spending much less than their newspaper advertising spending.

The magazine industry is truly struggling to survive in the United States of America and in other countries of the world. A survey that was conducted revealed that in 2012, only about 3 percent of Americans stated that they regularly read magazines; and 9 percent stated that they read magazines sometimes.

It is good enough that the magazine industry is extremely well-organized in its data collection and presentation; which is why new publication firms who are interested in coming into the industry choose niche groups that attracts a wide range of readership.

Despite the fact that the magazine industry appears to be saturated in the United States, there is still a positive outlook for the industry especially when it comes to leveraging on the internet. People are encouraged to go into magazine publications because it is now easier to gain wider readership with the aid of the internet and couple with the fact that it will cost little or nothing to launch an online magazine publication.

2. Executive Summary

Boston Weekly®, Inc. is a new but standard magazine publishing and distribution company that will be based in Boston – Massachusetts, USA. Our niche as a magazine publishing company covers News, Entertainment, Business and Sport.

Our state of the art in – house printing press is located in a standard corner piece facility that is centrally located in the heart of Boston and few minutes drive to Harvard University Community.

We have put plans and robust distribution network in place to enable us effectively distribute our weekly magazine to key cities throughout the United States of America and also to the rest part of the world via our online platform and mobile apps.

Boston Weekly®, Inc. is established by the Massachusetts awarding winning journalist – Dr. Campbell Washington and other like mind investors. Dr. Washington has B.A. in English Language, Advance Diploma in Journalism and a Master’s Degree in Business Administration (MBA) from Harvard Business School.

He has robust experience in print journalism having worked for over 15 years with some of the leading magazine publishing companies in the United States of America prior to starting his own business. We are in the Magazine Publication and Distribution Industry to favorably compete with other leading brands in the industry such as Time Magazine, ESPN Magazine and New York Times et al.

Our corporate business goal is to be among the top 10 magazine publishing and distribution brand in the United States of America. As a company, we are willing to go the extra mile to invest in some of the finest professionals we can find and also we have set plans in place to setup a standard and start of the art printing press and distribution network.

Boston Weekly®, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our magazine either hardcopies or subscribing on our online portal. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

Our plan is to position Boston Weekly®, Inc. to become the leading brand in the magazine publishing and distribution industry in the whole of Massachusetts, and also to be amongst the top 10 magazine brand in the United States of America within the first 10 years of starting our business.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Boston – Massachusetts is the right place to launch this type of business before spreading to other cities all across The United States of America.

3. Our Products and Services

At Boston Weekly®, Inc. we will ensure that we maximize all the services and products that are associated with a magazine publishing and distribution business. As part our strategy to create multiple sources of income in line with our core business concept, we will encourage our clients to subscribe to our magazines as against buying from the newsstands.

This is so because we are aware that it is easier to get huge discount from post office services as against transporting your magazines to newsstands that are scattered all around the United States. Another key factor that we will leverage on is to create a strong online presence and also to push our electronic magazine far and wide within the online community.

If we can successful gain appreciable numbers of online subscription and adverts, then we are likely not going to struggle to manage and finance your magazine publication company. Here are some of our products and services;

• Distribution of Hardcopies Magazines Nationwide
• Availability of online subscription for our e – Magazine
• Create Large Platforms for Publicity and Advertising for both individual and corporate clients
• Operate a standard printing press open to the general public
• Run a consultancy and Advisory services as it relates to magazine publications and journalism.

4. Our Mission and Vision Statement

• To be amongst the top 10leading magazine publishing and distribution companies in the United States of America before our 10 th anniversary.
• Our mission is to build a world – class magazine publishing and distribution business whose magazines can be find in all nooks and crannies of the United States of America; a magazine company with a very strong online presence with active subscribers from all over the world.

Our Business Structure

As part of our plan to build a standard Magazine Publishing and Distribution Company in Boston – Massachusetts, we have perfected plans to get it right from the beginning which is why we are going the extra mile to ensure that we have competent and hardworking employees to occupy all the available positions in our company.

The picture of the kind of Magazine Publishing and Distribution Company we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in the Magazine Publishing and Distribution industry as long as they are willing and ready to work with us to achieve our business goals and objectives.

Below is the business structure that we will build Boston Weekly®, Inc.;

• Chief Executive Officer / Editor in Chief

Human Resources and Admin Manager

• Journalist / Content Creators / Photo Journalist

Graphic Artist

• Sales and Marketing Officer
• Accountants / Cashiers
• Printing Press Workers (Printing Machine Operators)
• Dispatch Riders and Van Drivers
• Customer Service Executives

5. Job Roles and Responsibilities

Chief Executive Officer / Editor in Chief:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Responsible for overseeing the smooth running of the magazine production and distribution process
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily office and shop activities.

Journalist / Content Creator / PhotoJournalist

• Conduct research, determine the number of pages, screen the content, stories, photographs, features, Ads, the style of the magazine in the magazine and the design and layout of Magazine et al.
• Responsible for creating contents for our magazine
• Assist the editorial team in editing contents
• Responsible for conducting interviews.
• Liaising with management to determine their requirement and budget
• Responsible for developing concepts, graphics and layouts for product illustrations, company logos, and websites
• Responsible for managing the magazine production process from typesetting through to design, print and production
• Responsible for reviewing final layout and suggesting improvement if necessary
• Determine size and arrangement of illustrative material and copy, and font style and size
• Responsible for liaising with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality
• Responsible for preparing drafts or material based on an agreement brief.
• Research and advice the organization on style, genre and other trendy info as it relates to graphic design.

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer purchases
• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales and distribution network
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company

Print Press Workers (Printing Machine Operators)

• Operate the printing machines
• Responsible for carrying out all casual or unskilled jobs in the printing press
• Responsible for packaging magazines meant for delivery
• Handles any other duty as assigned by the line manager / supervisor

Accountant / Cashier

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Distribution Van Drivers/ Dispatch Riders:

• Responsible for distributing magazines across our distribution network and news stands
• Delivers customer’s orders promptly (customers on subscription plans)
• Runs errand for the organization
• Any other duty as assigned by the sales and marketing executive

Client Service Executive

• Responsible for taking orders from clients when the call or email the organization
• Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the shop manager in an effective and timely manner
• Consistently stays abreast of any new information on Papilloma House of Pizzas products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
• Responsible for cleaning the entire printing press facility at all times
• Ensure that toiletries and supplies don’t run out of stock
• Any other duty as assigned by the Human Resource and Admin manager.

6. SWOT Analysis

Due to our desire and drive for excellence when it comes to running a magazine publication and distribution company, we were able to engage some of the finest business consultants in Boston – Massachusetts to look through our business concept and together we were able to critically examine the prospect of the business to be sure we have what it takes to run a standard magazine publication and distribution company that can compete favorably compete with other leading brands in the industry such.

In view of that, we were able to take stock of our strengths, our weakness, the opportunities available to us and also the threats that we are likely going to be exposed to if we launch our magazine publication and distribution business in Boston – Massachusetts and even in the United States of America as a whole.

Here is a of what we got from the critically conducted SWOT Analysis for Boston Weekly®, Inc.;

Our core strength lies in the power of our team; our workforce. We have a team of creative and highly proficient, editors, journalist, and graphic designers; a team with excellent qualifications and experience various niche areas in the magazine and printing press industry.

Aside from the synergy that exist in our carefully selected team; the contents in our magazine and the quality of the magazine will be guided by best practices in the industry.

As a new magazine publishing and distribution company in Boston – Massachusetts, it might take some time for our organization to break into the market and gain acceptance in the already saturated and highly competitive magazine publishing and distribution industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

• Opportunities:

The opportunities available to us are unlimited. Loads of people consume buys, subscribe and read magazine on a daily basis and all what we are going to do all we can to push our magazine to our target market. So also, there are loads of organizations and individual who would want to place paid adverts in magazines to promote their brands.

The possible threat and challenges that we are likely going to face when we start our own magazine publication business are the ability to consistently attract adverts from corporate organizations.

The truth is that there are several options when it comes to choosing advertising platforms hence most corporate organizations would rather go with trusted and tested platforms as against trying out new magazine that they aren’t sure can break into the market and gain prominence.

Another threat and challenges that we are likely going to be confronted with when we start our magazine publication business is to be able to effectively find a cheaper distribution options. Most magazine publications companies spend more when it comes to transporting their magazines to different newsstands scattered within the locations they intend selling their magazines.

7. MARKET ANALYSIS

• Market Trends

In setting up a magazine publication company, you have two options; you either run a full magazine publication company with a printing press or you can contract the printing of your magazines to a standard and reliable printing press.

If you choose to choose to run the whole publication process within the same facility, it means that you would have to set – up a printing press with standard printing machines, binders, cutting machines et al. If you are considering starting a magazine publication company, then your concern should not be limited to the cost of setting up the business and gaining readership but also on your distribution network.

The truth is that most magazines companies run into loss simply because they spend more in distributing their magazines to various newsstands across the country. It will pay you if you encourage your clients to subscribe to your magazines as against buying from the newsstands.

It is easier to get huge discount from post office services as against transporting your magazines to newsstands that are scattered all around the United States. Another key factor that you can leverage on is to create a strong online presence and also to push your electronic magazine far and wide within the online community.

As a magazine publisher, if you can successfully gain appreciable numbers of online subscription and adverts, then you are likely not going to struggle to manage and finance your magazine publication company and that is exactly what we plan to do.

8. Our Target Market

When it comes to news, entertainment and sports magazine, there is indeed a wide range of available customers (readership). In essence, our target market can’t be restricted to just a group of people, but all those who love to get the latest updates on news, entertainment and sports et al.

In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. These are the groups of people we intend marketing our magazines to;

• Corporate Executives
• Government Officials
• Business People
• Celebrities
• Military Men and Women
• Sports Men and Women
• Everyone who resides in our target locations.

Our Competitive Advantage

Beyond every reasonable doubt, the competition in the magazine industry is high but one thing is certain, if you are able to set a standard in the industry, you are sure going to get committed and faithful readers who would not mind paying annual subscription fee upfront.

Although you can experience less competitions if you choose to carve a niche for yourself and also exploit the internet and perhaps a book / reader’s club.

We are quite aware that to be highly competitive in the magazine publishing and distribution industry means that you are not only expected to be able to deliver consistent and robust contents at all time, but you must be able to meet set targets.

No one would want to continue to subscribe to your magazine if they are not sure they are likely going to get the magazines deliver to them as at when due.

Our competitive advantage lies in the power of our team; our workforce. We have a team of creative and highly proficient, editors, journalist, and graphic designers; a team with excellent qualifications and experience various niche areas in the magazine and printing press industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups magazine publishing and distribution businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Boston Weekly®, Inc. is established with the aim of maximizing profits in the magazine publishing and distribution industry in the United States of America and we are going to go all the way to ensure that we do all it takes to achieve our corporate goal of generating enough income to run the business and pay our staff members as at when due.

Boston Weekly®, Inc. will generate income by offering the following products and services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field. Below are the sales projections that we were able to come up with for the first three years of operations;

• First Year-: $250,000
• Second Year-: $450,000
• Third Year-: $800,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and the arrival of a competitor in same location as ours within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiffer competition in the magazine publishing and distribution industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the magazine publishing and distribution industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Boston Weekly®, Inc.

Our goal is to grow Boston Weekly®, Inc. to become one of the top 10 magazine publishing and distribution company in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but also in other parts of the world (online magazine).

Boston Weekly®, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our magazine publishing and distribution company by sending introductory letters alongside copy of our magazine to corporate organizations, advertising agencies and key stake holders.
• Promptness in bidding for advert contracts from the government and other cooperate organizations
• Advertise our business cum magazine in relevant business TV stations, and radio station.
• List our business cum magazine on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different subscription packages for different category of clients in order to work with their budgets and still supply them with copies of our magazine
• Leverage on the internet to promote the sale and distribution of our magazine
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our in house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our magazine publishing and distribution company. Below are the platforms we intend to leverage on to promote and advertise Boston Weekly®, Inc.;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
• Install our Bill Boards on strategic locations all around key cities in the United States of America
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations by calling them up and informing them of Boston Weekly®, Inc. and how they can subscribe
• List our magazine publishing and distribution company in local directories / yellow pages
• Advertise our magazine publishing and distribution company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles and bikes are well branded with our company logo et al.

12. Our Pricing Strategy

When it comes to pricing for products such as magazine, there are no hard and fast rules; the price depends on the size and packaging. Generally, the prices for magazine and similar products like pamphlets, newspapers and journals et al are affordable hence there is no need to employ any detailed strategies when it comes to pricing.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our magazine are sold a little bit below the average prices of various magazine brands in the United States of America.

We have put in place business strategies that will help us run on low profit margin for a period of 6 months; it is a way of encouraging people to buy into our brands.

• Payment Options

At Boston Weekly®, Inc., our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

When it comes to starting a standard magazine publishing and distribution business, one is expected to spend the bulk of the start – up capital on building a standard and well – equipped printing press. Aside from that, you are not expected to spend much except for purchasing distribution vans, paying of your employees and utility bills.

This is the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in Boston – Massachusetts – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• The cost of printing the first set of your magazines – $50,000
• The cost for distributing the magazines – $10,000
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our opening party – $10,000
• Miscellaneous – $10,000

We would need an estimate of $500,000 to successfully set up our magazine publishing and distribution company in Boston – Massachusetts. Please note that this amount includes the salaries of the entire staff member for the first month of operation.

Generating Funding / Startup Capital for Boston Weekly®, Inc.

Boston Weekly®, Inc. is a business that is owned and financed by Dr. Campbell Washington and other like mind investors. They do not intend to welcome any external business partner, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $400,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Boston Weekly®, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to sell our magazine a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Boston Weekly®, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and construction of standard Bakery: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from business partners: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants (papers, and inks et al): In Progress
• Purchase of delivery vans and bikes: Completed

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14 Professional Business Plan Samples [Downloadable pdf]

Looking for business plan examples for inspiration? Download or view 14 business plans examples/samples, vetted by our MBA business plan writers. Download in PDF format or read like a book. These real business plan samples would help in writing your own business plan.

• View Real Business Plan Examples/Samples

As an entrepreneur, effectively pitching your idea to attract investors and secure funding can be a challenge. Moreover, when launching a business, creating a comprehensive business plan is paramount.

To aid you in these crucial tasks, we offer a collection of real-world and sample business plan examples across diverse industries. A well-structured business plan is indispensable in the fast-paced entrepreneurial landscape, as it delineates your goals, strategies, and financial projections, providing a clear roadmap for your venture.

Our aim is to facilitate the creation of an effective business plan by integrating real-life examples to elucidate the key elements involved. Below, you’ll find a range of 14 detailed business plan examples available for download and use.

Important Sections to Include in Business Plan

Practical business plan examples illustrating strategies for startup success, 1. e-commerce plan sample or example, 2. online marketplace business plan example or sample, 3. snack bar business plan sample / business plan example, 4. coffee shop business plan sample/business plan example pdf, 5. food hall business plan sample/business plan example pdf, 6. printing shop business plan sample/business plan example plan, 7. acquisition business plan sample/ example pdf, 8. l-1 visa business plan example with sample pdf, 9. e-2 visa business plan sample/ example pdf, 10. eb-5 business plan sample/ example pdf, 11. investor business plan sample/ example pdf, 12. nonprofit business plan sample/ example pdf, 13. bank business plan sample/ example pdf, 14. cannabis business plan sample/ example pdf, detailed overview of key components of a business plan, 1. executive summary, tips for writing executive summary, 2. company overview or description, tips for writing company description, 3. market analysis, tips for writing market analysis, 4. product and services, tips for writing product and services, 5. marketing and sales plan, tips for writing marketing and sales plan, 6. operation planning, tips for writing operational planning, 7. organization and management, tips for writing organization and management summary, 8. financial plan, tips for writing financial plan, 9. key external drivers, tips for writing key external drivers, 10. startup summary, tips for writing startup summary, 11. projected industry growth, tips for writing projected industry growth, 12. break-even analysis, tips for writing break-even analysis, 13. management summary, tips for writing management summary, 14. financial indicators, tips for writing financial indicators, discover business plan formats and free templates, business plan examples for students pdf, common types of business plan, 1. one page business plan, 2. start-up business plan, 3. strategic business plan, 4. feasibility business plan, 5. internal business plan, conclusion​, download pack of 14 business plan examples, are you looking for top business plan writer.

To create a robust business plan, ensure inclusion of the following key sections:

• Executive Summary: A brief snapshot of your business and the key highlights of your business plan. Read more
• Product and Services: An elaborate description of the offerings you will provide to your customers. Read more
• Marketing and Sales Plan: A strategic roadmap outlining how you intend to promote and market your business before, during, and after its launch. Read more
• Operating Planning: An explanation of the systems, processes, and tools necessary to efficiently run your business behind the scenes. Read more
• Organization and Management: Organization and management in a business plan outline the structure and leadership of the company. Read more
• Financial Plan: A comprehensive plan mapping out your short-term and long-term financial goals and the associated costs of running your business. If you require funding, this section is where you can outline your request and financial needs. Read more
• Key External Drivers: External drivers encompass factors like outsourcing, economic changes, industry competition, and business legislation complexity. Read more
• Startup Summary: The startup summary offers a comprehensive financial overview of , detailing expenses, asset value, and total requirements, crucial for transparency with entrepreneurs and investors. Read more
• Projected Industry Growth : Projected industry growth forecasts the sector’s expansion, offering a 10-year perspective and average annual growth rate, providing clarity to investors. Read more
• Break-even analysis: The break-even analysis visually presents key metrics and a 12-month revenue forecast to help stakeholders grasp the point where the business covers costs and starts generating profit . Read more
• Management Summary: The management summary provides a concise overview of organizational structure, key personnel, their roles, and financial commitments, ensuring stakeholders understand the business’s operational strength and leadership capability. Read more
• Financial Indicators: The financial indicators section evaluates organizational fiscal health, focusing on year-over-year profitability metrics, leverage ratios, liquidity ratios, and additional metrics, providing a comprehensive understanding of the business’s financial performance and efficiency in revenue generation from equity investments. Read more

Something Borrowed Something New is a burgeoning e-commerce enterprise specializing in wedding accessories and personalized gifts. Operating on a drop-shipping model, this business has the capability to make a significant impact in the market.

Moreover, leveraging social networking and blogging can be instrumental in generating awareness and capturing interest, thereby creating a robust online marketing strategy for Something Old and Something New.

To enhance their business operations, they are contemplating the integration of a WhatsApp CRM system. This initiative aims to optimize communication with potential customers, ensuring prompt responses to inquiries and fostering a seamless interaction process.

EPlace Solutions will be an innovative online marketplace business portal offering a variety of products to consumers throughout the globe. Founded by Mr. John Jones, a seasoned business visionary with an eye toward profit and achievement, the organization is set to enter the market in 2023.

Online shopping is at an all-time high with new consumer mindsets calling for them to shop for the types of deals and bargains that will be so much a part of the online marketplace business model.

There is an increasing demand for snack-type fast food to be consumed while window shopping and walking around inside a shopping mall.

Do you plan to start a snack bar business? Then here’s a complete snack bar startup business plan template and feasibility report you can use FREE of charge. It sounds easy to open a snack bar, but in reality, you need well-planned strategies to ensure that your business stands the test of time. 

Our snack bar business plan sample includes a detailed description of the products and services offered, as well as a market a nalysis  and competitive analysis.

It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis. We like this sample plan because it demonstrates how to build a profitable snack bar business by creating a unique menu and offering healthy, high-quality snac ks that meet custome r demand.

Your snack shop business plan can look as polished and professional as the sample plan. It’s fun and easy, with Wise Business Plan. Let’s review the  snack shop business plan sample  and adjust them according to your audience for the best results.

A coffee shop business plan is a document that outlines what your business idea is and how it will be implemented. Its purpose is to answer questions such as what it costs to start a coffee shop, how these costs will be financed, and how much money you can expect to earn from your cafe.

Are you looking for the right business plan for your cafe? Let’s review the  Coffee shop business plan sample  to find out how cloud-based software can make your day-to-day work more efficient.

Our coffee shop business plan sample includes a detailed description of the products and services offered, as well as a market analysis and competitive analysis.

It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis. We like this sample plan because it demonstrates how to build a profitable coffee shop business by creating a unique brand and offering high-quality products a nd customer service.

In the food industry, there is fierce competition. To ensure success, you need to hit the ground running with the right pitch. Our food house business plan is the ideal solution with an attractive design highlighting key information and conveying the right message.

This food business plan example features food images intended to tantalize the taste buds. It captures the theme perfectly and will convey the ultimate message to investors, clients and customers.

It is important to remember that the business plan template can be customized to meet your company’s specific needs and requirements. It will help showcase your business as a leader in the modern industry.

This food business plan template provides key slides to showcase everything from finances to marketing and key competitors. If you prefer, you can alter the content displayed to meet your specific needs, but this is a good starting point.

Ultimately, this  food house business plan  will be suitable for any business operating in the food industry and keen to get interested from key individuals. It will ensure that you can build up the rep of your company.

We provide a one-of-a-kind sales pitch deck designed to appeal to your prospective audience, as well as a custom presentation tailored to their information requirements.

When establishing a think tank, you will need to develop a business plan and document it properly. As a mass think tank, you need a special strategy to legalize the think tank as a non-profit organization and to raise funds for your project successfully.

Copy and print businesses offer a variety of services to both businesses and consumers. A copy and print shop can handle everything from single-page printing to large-volume jobs using several types of media.

Our printing shop business plan sample includes a detailed description of the products and services offered, as well as a market analysis and competitive analysis. It also includes a financial plan that outlines the startup costs, revenue projections, and break-even analysis. We like this sample plan because it demonstrates how to build a profitable printing shop business by offering high-quality, customized printing services with a focus on customer s ervice and efficient operations.

Let’s take a look at Printing and Photocopy Business Plan Sample that you can use to inspire your own and easily create one.

The acquisition business plan sample is intended for businesses seeking to acquire another company or merge with a competitor. This plan includes an analysis of the target company, a valuation, and a strategy for integrating the acquired business into the existing operations. We like this sample plan because it provides a clear roadmap for the acquisition process and demonstrates the potential benefits of the deal.

At Wisebusinessplans, we understand that obtaining an L1 visa for an executive or manager requires a thorough and compelling business plan.

Our L1 business plan sample includes all the necessary components to satisfy USCIS requirements and demonstrate your qualifications and your company’s viability in the US market.

The L1 business plan sample is a comprehensive plan for a new business seeking L1 visa approval for an executive or manager. This plan focuses on demonstrating the applicant’s qualifications and the company’s viability in the US market.

We like this sample plan because it is specific to the L1 visa process and includes all the necessary components to satisfy USCIS requirements.

If you’re an entrepreneur seeking E-2 visa approval, Wise Business Plans can help you create a persuasive business plan.

Our E-2 business plan sample outlines your investment, business operations, and financial projections, providing a clear and compelling case for your ability to successfully run a business and make a significant economic impact.

The E-2 business plan sample is designed for entrepreneurs seeking E-2 visa approval, which allows individuals to invest in and manage a business in the United States. This plan outlines the applicant’s investment, business operations, and financial projections. We like this sample plan because it provides a clear and compelling case for the applicant’s ability to successfully run a business and make a significant economic impact.

If you’re looking to obtain an EB-5 visa by investing in a new commercial enterprise in the United States, Wise Business Plans can help you create a compelling business plan.

Our EB-5 business plan sample includes a description of your business, a market analysis, and financial projections, providing a detailed and persuasive case for the potential success of your venture.

The EB-5 business plan sample is designed for individuals seeking to obtain an EB-5 visa by investing in a new commercial enterprise in the United States. This plan includes a description of the business, a market analysis, and financial projections. We like this sample plan because it provides a detailed and persuasive case for the potential success of the business, which is crucial for obtaining EB-5 visa approval.

If you’re seeking investment from angel investors, venture capitalists, or other private equity firms, Wise Business Plans can help you create a compelling pitch.

Our investor business plan sample includes a pitch deck, financial projections, and a detailed analysis of the market the potential return on investment and the scalability of your business.

The investor business plan sample is intended for businesses seeking to attract investment from angel investors, venture capitalists, or other private equity firms. This plan includes a pitch deck, financial projections, and a detailed analysis of the market opportunity. We like this sample plan because it emphasizes the potential return on investment and the scalability of the business.

At Wisebusinessplans, we’re committed to helping non-profit organizations achieve their social impact goals.

Our non-profit business plan sample includes a mission statement, programs and services, marketing and outreach strategies, and a financial analysis, providing a clear roadmap for establishing or expanding your organization.

The non-profit business plan sample is designed for organizations seeking to establish or expand a non-profit entity. This plan includes a mission statement, programs and services, marketing and outreach strategies, and a financial analysis. We like this sample plan because it demonstrates a strong commitment to social impact and outlines a clear strategy for achieving the organization’s goals.

Whether you’re seeking financing from a bank or other financial institution, Wise Business Plans can help you create a detailed and persuasive business plan.

Our bank business plan sample includes a thorough financial analysis, market research, and a strategy for achieving profitability, highlighting the key factors that banks consider when evaluating loan applications.

The bank business plan sample is tailored for businesses seeking financing from a bank or other financial institution. This plan includes a detailed financial analysis, market research, and a strategy for achieving profitability. We like this sample plan because it highlights the key factors that banks consider when evaluating loan applications, and provides a strong case for the borrower’s ability to repay the loan.

The cannabis industry is rapidly growing, and Wise Business Plans can help you enter it with confidence.

Our cannabis business plan sample includes a market analysis, operational strategy, and regulatory compliance a comprehensive overview of the unique challenges and opportunities in the industry and offering a clear roadmap for success.

The cannabis business plan sample is tailored for entrepreneurs seeking to enter the rapidly growing cannabis industry. This plan includes a market analysis, operational strategy, and regulatory compliance plan. We like this sample plan because it provides a comprehensive overview of the unique challenges and opportunities in the cannabis industry, and offers a clear roadmap for success.

The executive summary is a concise overview of your business plan, highlighting the key points of each section. It should capture the essence of your business, its mission, and the purpose of the business plan. This section should be written last, but it’s placed at the beginning of the business plan. Here is an example executive summary from our professional business plan written for Eplace Solution , an innovative e-commerce portal.

• Keep it brief and focused on key points.
• Clearly define the problem and your solution.
• Highlight market opportunities and growth potential.
• Showcase your team’s qualifications.
• Include financial projections.
• End with a clear call to action.
• Tailor it to your audience.
• Review and update regularly.

In this section, provide a detailed description of your company, including its history, legal structure, location, and vision. Explain your mission statement and core values that guide your business decisions. Use real-life examples of successful companies and how their strong company descriptions have contributed to their growth. In addition, you can reuse your company description on your About page, Instagram page, or other properties that ask for a boilerplate description of your business.

This section also allows you to describe how you register your business . Here you must choose whether your business is a corporation, sole proprietorship, LLC , or another type of business .

• Describe your company’s mission and vision.
• Explain what your business does and the problems it solves.
• Mention your target market and customer base.
• Highlight your unique selling points.
• Provide a brief history and background.

A market analysis analyzes how you are positioned in the market, who your target customers are, what your product or service will offer them, and industry trends. It might be useful to do a SWOT analysis to discover your strengths and weaknesses to identify market gaps that you may be able to exploit to build your business.

As part of your market research, you’ll also need to perform a competitive analysis. It will give you an idea of who your competition is and how to differentiate your brand. Here’s an example of a competitive analysis we did for a food business.

• Research and understand your industry thoroughly.
• Identify market trends and growth opportunities.
• Analyze your competitors and their strengths and weaknesses.
• Define your target audience and their needs.
• Include data and statistics to support your analysis.

Adding products and services to a business plan involves more than listing your company’s offerings. If you intend to gain funding or partner with another business, your products, and services section needs to demonstrate your company’s quality, value, and benefits.

Here’s an example of a product and service section in the business plan we wrote for an e-commerce business that offers wedding accessories.

• Clearly describe your offerings and their features.
• Explain how your products/services address customer needs.
• Highlight any unique qualities or advantages.
• Discuss your pricing strategy.
• Mention any future product/service development plans.

Here is example of services section of a bank.

It is always a good idea to have a marketing plan before launching your business. A potential investor will want to know how you will advertise your business. Therefore, you should create a marketing plan that explains your planned promotion and customer acquisition strategies.

Discuss how you will make a sale. How will you attract customers and maximize their lifetime value? Ensure your marketing and sales forecasts align with your financial forecasts Marketing plans are usually based on the four Ps : product, price, place, and promotion. Breaking it down by marketing channels makes it easier. Discuss how you intend to market your business via blogs, email, social media, and word-of-mouth. Here is an example of marketing strategies we develop for a restaurant business.

• Define your marketing goals and objectives.
• Outline your marketing strategies, including channels and tactics.
• Explain your sales strategy and target sales goals.
• Include a budget for marketing and sales activities.
• Discuss your sales team and their roles.
• Detail your customer acquisition and retention strategies.
• Mention any partnerships or collaborations for marketing and sales.

Example of marketing and sales plan section of a bank

The operation plan should include all the steps needed to run the business in the long run. The plan should include details about logistics, duties for each department of the company, and responsibilities for the team.

The main aspect of running a business is its costs. Whether it’s machinery or services, each requires capital.

how to write an operation plan in a business plan

• Describe your day-to-day business operations.
• Explain your supply chain and production processes.
• Outline your facility and equipment requirements.
• Discuss your quality control and efficiency measures.
• Mention any legal and regulatory compliance considerations.
• Detail your staffing and management structure.
• Include contingency plans for potential disruptions.

In this section, you can describe your current team and the people you need to hire. You will need to highlight your team’s relevant experience if you intend to seek funding. Basically, this is where you demonstrate that this team can be successful in starting and growing the business.

• Introduce your leadership team and their roles.
• Highlight their relevant experience and qualifications.
• Explain your organizational structure and hierarchy.
• Discuss key personnel responsibilities and functions.
• Mention any plans for team growth or development.
• Address any advisory boards or external support.

Management summary of coffee shoppe business.

A financial plan should include sales and revenue forecasts, profit and loss statements , cash flow statements , and balance sheets .

Now, if you plan to pitch investors or submit a loan application, you’ll also need a “use of funds” report. Here you outline how you plan to leverage any funding you might acquire for your business.

With our business templates , you can create your own income statement, cash flow statement, and balance sheet.

• Include detailed financial projections (income statement, cash flow, balance sheet).
• Explain your funding requirements and sources.
• Discuss your pricing and revenue model.
• Describe your expense management and cost controls.
• Mention any financial risks and mitigation strategies.
• Highlight key financial milestones and goals.

Financial highlights of foodShack business.

External drivers refer to the external factors or influences that significantly impact the activity and growth of an industry. These drivers include outsourcing of non-core activities, changes in economic activity, competition from other industries, and the complexity of business legislation.

Additionally, external drivers encompass the effects of changes in new business formation, especially among small businesses, which directly affect the demand for services within the industry.

• Identify and analyze current and emerging market trends in your industry.
• Assess potential positive or negative impacts these trends may have on your business.
• Evaluate broader economic conditions, including inflation rates, interest rates, and GDP growth.
• Elucidate how changes in economic conditions could influence consumer behavior, product demand, and overall cost structure.
• Outline key industry regulations and compliance requirements, discussing potential impacts on operations, costs, and market access.
• Highlight relevant technological advancements and explain their potential effects on your product or service offerings, operations, and competitiveness.
• Analyze current and potential future competitors, emphasizing the evolving competitive landscape’s impact on market share, pricing strategy, and overall business strategy.
• Consider social and cultural factors influencing consumer preferences and behaviors, exploring how societal changes can affect product demand.
• Evaluate environmental trends and regulations, discussing potential impacts on operations, supply chain, and customer perceptions.
• Assess political stability, government policies, and geopolitical factors, exploring potential risks and opportunities from political changes.
• Discuss global market conditions, analyzing how global economic trends, trade policies, and currency fluctuations may affect operations and expansion plans.
• Identify and discuss potential risks in the supply chain, such as disruptions, shortages, or geopolitical issues.
• Consider demographic shifts affecting your target market and discuss how changes may impact your customer base and marketing strategies.
• Highlight key legal and regulatory factors affecting the business, discussing potential legal challenges, compliance costs, and regulatory changes.
• Outline comprehensive risk management strategies, including contingency plans and risk mitigation strategies.
• Explain how you will monitor external drivers and emphasize the importance of staying agile and responsive to changes in the external environment.

The startup summary serves as a comprehensive overview of essential financial aspects, encompassing total startup expenses, the overall value of startup assets, and the total requirements, which is the cumulative sum of all expenses and startup investments.

It provides a clear financial snapshot, outlining the costs involved in launching the business, the value of assets acquired, and the overall financial needs for the startup.

This section is crucial for entrepreneurs and potential investors, offering a transparent understanding of the financial foundation required to initiate and sustain the business successfully.

This roadmap ensures a realistic evaluation of the business idea, identifying potential challenges and offering solutions.To write an effective plan, focus on what sets your venture apart from competitors, maintain conciseness, and embrace flexibility as a living document.

Answer fundamental questions about your business, create actionable checklists, execute the plan, and continually revise and update based on experiences and feedback.This iterative process fosters continuous improvement, helping entrepreneurs stay adaptable and enhance their business strategies over time.

• Clearly state the startup’s name and provide a concise description of its activities.
• Include a succinct mission statement capturing the startup’s purpose and goals, reflecting its core values.
• Specify the founding date and offer brief bios of key founders, highlighting relevant experience.
• Summarize the startup’s concept, explaining offered products or services and key distinguishing features.
• Clearly articulate the problem or need in the market that the startup addresses, defining the target audience.
• State what makes the startup unique, whether it’s a special feature, market gap, or competitive advantage.
• Provide a brief description of the market opportunity, covering target market size, trends, and growth prospects.
• Outline how the startup plans to generate revenue, detailing streams, pricing strategy, and potential partnerships.
• Offer a snapshot of the startup’s current status, highlighting key achievements such as product development or partnerships.
• If seeking funding, clearly state the amount sought and its allocation, covering areas like product development and marketing.
• Include a high-level financial summary with key projections for revenue, expenses, and profitability.
• Briefly outline future aspirations and plans, encompassing areas like expansion, product development, or strategic partnerships.

The projected industry growth is a pivotal aspect that forecasts the expansion of a specific sector over a defined timeframe.

For instance, it could provide an estimate of where that particular business will be standing in the next 10 years, and what will be the average annual growth rate of that industry.

This information provides prospective investors and stakeholders with a clear understanding of the industry’s potential and positions the startup within a dynamic and flourishing market.

• Emphasize the importance of industry trends and growth to your business.
• Provide a concise overview, including market size, major players, and recent trends.
• Briefly explain how you gathered data on industry growth projections (e.g., market research reports, expert interviews).
• Identify and discuss prevailing trends, such as technological advancements, changes in consumer behavior, and regulatory shifts.
• Summarize the industry’s historical growth, highlighting growth rates, market expansion, and notable milestones.
• Highlight key factors expected to drive industry growth, such as emerging markets, technological innovations, and demographic shifts.
• Discuss specific opportunities within the industry, including gaps in the market, underserved segments, or areas of competitive advantage.
• Acknowledge potential challenges or risks that could impact industry growth, demonstrating a realistic understanding.
• Present projections for future growth rates based on historical data, expert opinions, and your analysis. Include short-term and long-term projections.
• Discuss how key competitors are positioned to leverage industry growth, emphasizing your business’s differentiation strategies.
• Consider the regulatory landscape impacting growth, discussing anticipated changes and their potential effects on the industry.
• Explore international trends and their implications for industry growth, including factors like global economic conditions and geopolitical influences.

Here is example of market analysis section of a bank.

The break-even analysis serves as a vital financial tool, offering a detailed estimation of key metrics such as Sales Revenue, Cost of Sales, Gross Profit, Fixed Expenses, and Income Before Tax.

These critical components are visually presented through a bar graph, providing a clear and concise overview of the financial dynamics.

Additionally, the break-even analysis delves into a 12-month forecast, outlining the projected amount of revenue generated and the corresponding fixed costs.

This section is instrumental in helping stakeholders understand the financial threshold at which the business covers its costs and begins to generate profit.

• Define break-even analysis as a financial calculation where total revenue equals total costs.
• Identify constant costs regardless of production or sales levels.
• Enumerate and explain costs changing with production or sales.
• Present the break-even analysis formula, indicating the units needed to cover costs.
• Perform a practical break-even calculation using business-specific fixed costs, selling price, and variable cost per unit.
• Include a break-even chart or graph for a visual understanding of cost-revenue dynamics.
• Conduct a proactive sensitivity analysis to explore how changes in variables impact the break-even point.
• Specify the anticipated timeframe to reach the break-even point in terms of months or units sold.
• Clearly outline assumptions made in the analysis and provide justifications for transparency and credibility.
• Acknowledge potential risks or challenges that may affect the accuracy of the break-even analysis.
• Briefly mention contingency plans for difficulties in reaching the break-even point within the projected timeframe.

The management summary within the business plan provides a concise overview of the organizational structure and key personnel.

This includes a count of individuals, specifying the number of founders and operational team members integral to the organization.

The summary delves into the roles and responsibilities of each key figure, offering insights into the leadership dynamics driving the business.

Furthermore, the management summary sheds light on the financial aspect by presenting details about personal wages and payroll allocations for both founders and operational staff.

This comprehensive section ensures a clear understanding of the human resource framework and the financial commitments associated with the management team, crucial for stakeholders evaluating the business’s operational strength and leadership capability.

• Highlighting the critical role the management team plays in the business’s success, the introduction emphasizes their significance.
• Listing each key member with names, positions, and brief role summaries introduces the core of the management team.
• Providing brief biographies for each team member underscores their relevant experience, skills, achievements, and industry-specific expertise.
• Clearly outlining roles and responsibilities emphasizes how each team member’s skills contribute to the overall success of the business.
• Sharing the team’s vision and strategy involves discussing key strategic goals and outlining the plans to achieve them.
• Highlighting notable achievements or milestones showcases the team members’ successful ventures, industry recognition, or career accomplishments.
• Discussing team dynamics emphasizes collaboration and the complementary nature of their skills in driving the business forward.
• Introducing advisory board members, if applicable, underscores the additional guidance and expertise they bring to the business.
• Discussing how the team plans to contribute to future growth and development includes strategies for talent acquisition, leadership development, and succession planning.
• Touching on the team’s culture and values emphasizes their role in shaping the overall ethos of the business.
• If seeking investment, briefly mentioning how the management team plans to use funding for business growth and development provides insight into their financial strategy.

Here is example of marketing and sales plan section of a bank.

The financial indicators section within the business plan helps in evaluating the fiscal health and performance of the organization.

Year-after-year profitability estimates take center stage, encompassing key metrics such as gross margin, net profit margin, and EBITDA to revenue.

These indicators provide a comprehensive understanding of the business’s ability to generate profit relative to its revenue.

Furthermore, the financial indicators extend to leverage ratios, including the critical Debt to Equity ratio, Debt to Assets ratio, and Interest Coverage ratio.

These metrics illuminate the organization’s capital structure, debt management, and its capacity to meet interest obligations.

Liquidity ratios includes the Current Ratio and Current Debt to Total Asset Ratio.

These ratios provide insights into the company’s short-term financial health and its ability to meet immediate obligations.

The financial indicator toolbox is enriched with additional metrics, notably the Revenue to Equity ratio, which sheds light on the efficiency of generating revenue from equity investments.

• Detailed revenue forecasts for the next 3-5 years. Breakdown by product/service and geographical regions.
• Detailed breakdown of anticipated expenses. Include fixed and variable costs, operational expenses, and other relevant expenditures.
• Historical P&L statements if available. Projected future profits and losses based on revenue and expense projections.
• Outline of expected cash inflows and outflows. Emphasis on the ability to meet short-term obligations.
• Snapshot of the company’s financial position. Includes assets, liabilities, and equity.
• Calculation and presentation of key financial ratios (liquidity, solvency, profitability). Discussion on the significance of these ratios.
• Identification and explanation of relevant KPIs. Highlighting alignment with the overall business strategy.
• Discussion of potential financial risks. Mitigation strategies and addressing uncertainties.
• Clear statement of the amount and purpose of funds required.
• Outline of key assumptions underlying financial projections. Rationale for these assumptions.
• Summary of industry financial trends and business positioning. Outlook on future financial prospects considering market dynamics.

Looking For The Right Business Plan Format?

These sample business plans will provide you with a complete structure and format for your business plan, which will give you a head start on developing your document, so you won’t be stuck seeing an empty page and wondering what to write.

Simply going through the process of writing a business plan is one of its key benefits. If you sit down to write, you’ll naturally think about your startup costs, your target market , and any market analysis or research you’ll need to conduct. In addition to defining your position among your competitors, you will establish your goals and milestones.

You can see what should be included in a sample financial plan, but It is wrong to assume that a sample company’s financial projections will fit your own. If you need more resources to get you started, we recommend this guide on how to write a business plan .

In addition, you can download our 40+ free business plan templates covering a range of industries.

One-page business plans are short, compact, and to the point and are designed to make the plan easy to read at a glance. Make sure to include all of the sections, but truncate and summarize them

Start-up business plans are for businesses that are just getting started. They are usually developed to secure outside funding. In this regard, financials are of increased importance, as well as other sections that determine whether your business idea is viable, such as market research.

A strategic business plan lays out a company’s goals and how it will achieve them at a high level. It is a foundational document for the company as a whole. A strategic business plan allows all levels of the business to see the big picture, inspiring employees to work together to reach the company’s goals.

Developing a feasibility plan answers two primary questions about a business venture: who would purchase the service or product the company wants to sell, and if the venture is profitable.

Internal Business plans are geared to a specific audience within a company to keep your team on the same page and focused on the same goals.

In conclusion, whether you’re venturing into a traditional business or creating an innovative startup, the significance of a well-crafted business plan cannot be overstated. Different types of business plans cater to specific needs, from internal alignment to strategic expansion. Employing a template in MS Word ensures a polished presentation. The process of writing an executive summary, creating a plan, and defining the components of your business plan is essential.

Recognizing the need for a comprehensive and standard business plan can help guide your endeavors. Whether you choose to write a full business plan or opt for a one-page business overview, leveraging templates in MS Word can simplify the process. In essence, understanding the types of business plans and utilizing an executive summary template provides a structured approach to showcase your business overview.

Take inspiration from example business plans to tailor your strategy, ensuring a roadmap for success in the dynamic world of entrepreneurship. Always remember, a meticulously crafted business plan not only communicates your vision effectively but also serves as a valuable resource that can help secure investments and guide your business’s growth trajectory.

Begin with an executive summary, delve into market analysis, outline your strategies, create financial projections, and use available business plan examples as templates to guide your writing.

A comprehensive business plan template should encompass key sections such as an executive summary, business description, market analysis, marketing strategy, organizational structure, and financial projections. Seek templates online that cover these elements.

Tailor your business plan to the scale of your small business. Define your objectives clearly, outline cost-effective strategies, and emphasize agility in adapting to market changes.

Explore well-crafted business plan examples you can visit our website  wisebusinessplan.

The fundamental components include an executive summary, business description, market analysis, marketing and sales strategy, organizational structure, product/service description, and financial projections.

Investors focus on growth potential, detailed financial projections, market analysis, competition analysis, and the qualifications and experience of your management team when reviewing a business plan.

To find a business plan example for a tech startup,you can visit our visit wisebusinessplan .

A business plan provides a comprehensive overview of your entire business, including strategies, operations, and financials. In contrast, a business proposal typically focuses on a specific project or offer, outlining the details and benefits to a potential client.

Craft an engaging executive summary by summarizing your business’s mission, highlighting the market opportunity, showcasing your product or service, and providing a concise overview of your financial projections.

Seek tailored business plan examples for nonprofit organizations you can visit wisebusinessplan .

These business plans are written by MBA writers. Real-world use cases were used in these plans.

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How To Write A Construction Business Plan

Create your small construction company business plan using our free construction business plan template. We guide you through the steps of taking your business idea from dream to reality.

Construction Business Plan (Free PDF)

How To Be Successful As A Contractor

Business Plan Template: What You Get

• Create a construction business plan step by step
• Receive support for the creation of all chapters in the business plan
• Outline the objectives of your business, goals set for future growth and profitability as well as strategic planning

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