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From Sketch to Runway: A Guide to Creating Successful Fashion Collection

Learn how to create a successful fashion collection from scratch with this comprehensive guide. Written by a professional with years of experience in fashion design studios worldwide

Creating a successful fashion collection can be an exciting yet challenging task for any designer and brand owner. It takes time, energy and lots of creativity to create a well-crafted, thoughtfully designed collection that captures attention and makes an impact in today’s fast-paced industry.

In this article, we will explore how to create a successful fashion collection from concept through to production, outlining key elements such as research and inspiration, design considerations, fabric selection and manufacturing.

Key takeaways

• Understanding the target audience and researching market trends is essential in creating a successful fashion collection.
• Exploring various sources of inspiration such as nature, photography, architecture and art can help you develop unique designs.
• Cultural references should be included respectfully when creating collections for a globalised market while also keeping a signature style that stands out.
• Developing comprehensive concepts using technology will refine your ideas and ensure products come out as planned.
• It is vital to find a trusted manufacturer with long experience and advanced technology that also respects the environment and labour standards.

Research And Inspiration

To create a successful fashion collection, it is essential to delve into the desirable trends of your target audience, explore styles and cultural influences, and develop your own unique style.

Understanding your target audience

By gaining an in-depth understanding of the customer base, you can identify their needs and preferences and tailor your designs accordingly.

You can do market research, including industry research and customer behaviour analysis to identify the right target audience for your collection.

Social media is also an effective tool here; using platforms such as Instagram or Twitter to connect with potential customers gives insights into current trends, emerging tastes, consumer behaviours and interests - all useful information for crafting a relevant collection.

Exploring fashion trends and styles

When creating a fashion collection, it is important to explore and understand the current and emerging fashion trends . Knowing these trends can help you create pieces that are relevant and tailored for your target audience.

Researching the market allows you to keep track of what’s popular, while also being able to anticipate upcoming changes in style.

The best way to stay informed about up-and-coming styles is by keeping track of different sources such as magazines, social media platforms, TV shows and films.

Fashion does not just revolve around time but also takes geography, culture, and traditions into account; learning how these factors impact taste is important when developing designs.

Finding inspiration from various sources

Simple research and consumer understanding are great places to start, but for something unique and creative, you need out of the box thinking. Whether looking for colour trends or apparel design inspirations, exploring both common and uncommon sources can help bring something new to the table. Here are five uncommon sources of inspiration you should consider tapping into:

• Nature: Nature is an amazing source of inspiration with its infinite variety of textures, colours, and shapes. Animals, plants, flowers and landscapes all contain valuable cues for fashion designers. For example, Alexander McQueen’s 2006 collection was inspired by birds of paradise with dazzling colour palettes.

• Photography: Photographers have a sharp eye when it comes to framing their shots; light plays an important role in how images look and feel which can be translated by fashion designers through colour usage or other techniques such as applique or embroidery work.
• Architecture: From traditional buildings to modern skyscrapers – architects blend artistry with practicality like no other professionals out there. Cobbled streets may remind you of mediaeval romance while avant-garde lines could indicate urban diversity; all stylish opportunities to explore! Giambattista Valli’s Fall/Winter 2019 Haute Couture Collection featured garments inspired by Rome’s iconic monuments such as the Pantheon and Trevi Fountain!
• Street Art: Street art is a big part of today’s culture and movement - it inspires not only its local population but also creative types around the world! Street art often takes random shapes yet colourful outcomes that could be personalised into unique prints on fabric or materials used in making clothes! A prime example is Demna Gvasalia’s latest Vetements collection where he worked directly with graffiti artist Andre Saraiva for eye-catching slogans showcased on outerwear pieces!
• Art history: Whether it’s Renaissance paintings or modern artworks; taking a closer look at classic compositions could give unique insights about motifs that still work well today! For his 2020 Cruise Collection Gucci’s Creative Director Alessandro Michele looked back to ancient Roman statues when designing his signature 3D robes!

Considering cultural influences

In order to create a successful fashion collection, you need to consider cultural influences and references while keeping respectful interpretations in mind. Exploring and incorporating cultural elements into your designs can help give your collection an invaluable edge in the fashion industry.

Many designers take direct inspiration from cultures, such as Anna Sui who took direct inspiration from Japanese culture to create pieces during her 2009 runway show.

Choosing a signature style

Creating a signature style is essential for any fashion brand that wants to stand out and succeed commercially. With so much competition, having a distinct style that differentiates your collection is key to making your mark and gaining recognition by customers.

When coming up with ideas for a signature style, it can be useful to do extensive research on current trends in fashion and look at global influences; what’s popular in other countries may not necessarily work well here but could have interesting elements which can be repurposed into something new.

Additionally, looking at colour theory principles such as hue, value and saturation gives direction of how different colour schemes combination with tone or pattern could create unique styles. 

Read our article Mastering Colour Theory in Fashion Design .

Concept And Design

Here are some strategies implemented by professional designers to ensure their work comes out as planned.

Developing a creative and clear concept

Creating a successful fashion collection begins with an attractive concept. A fashion concept is the central idea or theme that will be present in all aspects of the collection, from design to production to promotion.

When creating a concept for your fashion collection, consider all aspects related to your target audience and include elements about your brand values like eco-friendly materials or ethical manufacturing processes as these can give customers insight into what matters most to the brand they’re supporting but also affects key decisions during the design process.

Lastly, take time to ensure clarity on how you want customers to perceive your designs, whether it's architectural minimalism style or vibrant prints - so pieces can communicate cohesively with each other.

Having creative concepts subtly integrated into all decisions throughout development - rather than waiting until the end helps deliver your creative vision clearly.

Looking for inspiration? Check out our designs!

Mood boards

Mood boards are essential visual tools that can be used for fashion design to create and communicate the concept and feel of a collection. With mood boards, designers can get creative in terms of colour choices and materials while ensuring stylistic coherence across all designs in their collection.

Taking time to create a powerful mood board also ensures that designers have a strong idea in mind before they start sketching or working on any patterns. Mood board construction is an art by itself as it requires careful consideration when selecting elements such as images, fabric swatches and product examples.

Sketching designs and prototypes

Sketching designs and creating prototypes is a key part in the process. Prototypes are used to refine and perfect designs before they go into production. Sketches also help designers communicate their ideas clearly to manufacturers in order to have the most accurate representation of the final product.

Here are some tips for sketching effective designs and creating reliable prototypes:

• Utilise reference images, such as pictures from magazines or runway shows, when sketching your initial idea.
• When producing pencil sketches, use lighter strokes at first so that mistakes can easily be erased if needed. Later levels of detail can be added with darker lines when necessary after refining the initial concept drawings more confidently.
• Polish up all details before taking technical measurements like sleeve length or grade rules such as how much fabric needs in different sizes during prototyping stage.
• When constructing a prototype out of muslin material (or any substitute), magnify problems within fit by pinning it against an appropriate fitting form and correct them.
• Understand industry standard weights and measures for the different fabrics available.

Technical drawings and tech packs

Technical drawings and tech packs are used to provide important details such as measurements, grade rules, construction stages and bills of materials BOMs, which simplify the process of turning design sketches into usable products.

Tech packs can help manufacturers fully understand what is required from them in order to bring the designer’s vision to life accurately.

Tech packs must also include essential information about fabric types needed for each garment along with shapes, linings, colour swatches, prints & embroideries, etc.

Utilising technology to refine ideas

Technology has become an increasingly integral part of the fashion design process, with many designers utilising CAD (computer-aided design) software for pattern making and digital sketching.

With this, comes 3D printing and virtual prototyping capabilities to quickly test and refine ideas without having to produce physical samples. In addition, some brands are leveraging technology like augmented reality (AR) in apparel manufacturing.

One example of a successfully integrated tech approach is Iris van Herpen's use of unconventional materials played into her designs showcasing her innovative idea that 'fashion is art' . She utilised experiments which involved 3D printing structures made from pliable nylon fabric combined with leather accents and steel rods coded by lasers for custom shapes.

How many designs should your collection have?

It is important to consider the optimal size for achieving commercial viability with your target audience in mind. The number of pieces should be just enough that customers feel there's enough variety to choose from while remaining reasonable and cost-effective for production.

Generally, collections range from six to twenty items and can include colour variations and multiple sizes of the same design. For example, fashion designer Virgil Abloh’s popular streetwear collection Off White featured eighteen pieces including an array of shirts, jackets and shoes.

Creating too many designs increases the risks of budget control as well as difficulty in perfecting quality control across all garments; conversely having too few designs reduces the impact a collection makes on its market.

Fabric And Material Selection

Here are a few things to consider when selecting fabrics for your collection:

Type of fabric

The type of fabric is an incredibly important factor to consider when designing a fashion collection. The choice of fabric can have a substantial impact on the overall look and feel of the garment, as well as its comfort level.

As such, it’s essential to select fabrics that are both suitable for your target customer base and match up with your creative vision. It's also worth bearing in mind that different types of fibres create fabrics with different properties - natural fibres like cotton or wool can lend garments breathability while synthetic ones like polyester or nylon offer protection from outdoor elements.

Ultimately, this will determine how you approach construction, coloration techniques and silhouettes when creating your designs.

Different seasons call for different fabric and materials; this is because consumer preferences evolve with changing temperatures and seasonal trends.

For colder days, look toward heavier textiles such as velvet or knits in darker tones like navy blue or burgundy to ensure warmth. On warmer days, select lighter fabrics like chiffon or cotton that are available in bright spring tones such as yellow, pink and lavender; these can provide a modern take on classic pieces.

Fabric finish

Fabric finishes are a critical part of the production process when designing and creating fashion collections, as they can have a major impact on how fabric looks and performs.

Fabric finishes can be used to add aesthetic value to the piece, such as through mercerization - a treatment that gives fabrics an even finish with a glossy shine, or calendering - which is often employed to give more fluidity and softness in apparel textiles.

When developing designs for any collection it is imperative to consider various aspects of fabric finish; from colorfastness and printability all the way up until wash-and-wear performance.

Being aware of these factors helps you create clothing with longer lasting quality while still expressing unique signature styles that provide environmental sustainability within their materials too.

Level of skills required

Creating a successful fashion collection requires more than just an eye for detail—it also involves mastery of relevant technical skills. As such, you should focus on mastering basic construction techniques such as pattern-making, draping, and sewing.

Basic knowledge in stitch types, seams, darts, pleats, tiers and trimming tools is also necessary. Moreover, gaining expertise in colour theory will help you achieve balanced hues in your garments for a distinguished look.

Therefore investing time into learning relevant engineering processes together with honing creativity and artistic ability helps you with the necessary foundation set up before embarking on creating dream collections .

Finding The Right Manufacturer For Your Collection

Finding the right clothing manufacturer is essential for creating a successful fashion collection. It’s important to do your research and select a manufacturer who has a good reputation and experience in producing the types of garments you want to produce.

Location isn't necessarily an indication of quality, so it's worth exploring global options if you have limited local resources available.

It's also important to assess if the manufacturer respects international standards in terms of labour rights and environmental protection, as well as ensuring that they are equipped with advanced technology for accurate product execution.

Consider partnering with us as your top choice manufacturer. Our service is designed to help you save money and time by providing you with a fast production lead time. You can order only what you need when you need it without having to worry about overstocking or tying up your cash flow. Our team of experts will work with you to create high-quality garments that meet your exact specifications. We use the best materials and manufacturing techniques to ensure that your products are of the highest quality. So if you’re looking for a reliable and affordable clothing manufacturing service, look no further than us! Learn more about us

Common Challenges And How To Overcome Them

Fashion business can be highly demanding. It requires constant effort and focus - from keeping up with rapid trends to managing costs. Here are some common challenges fashion designers may face when creating collections:

Keeping Up With The Fast-Paced Industry

It is important for brand owners to be agile when designing new lines, as consumer preferences shift rapidly. Furthermore, an important strategy for success in fashion is continuous learning about developments both within the sector as well as other industries which may have crossover potential – from new technologies such as 3D printing allowing unprecedented freedom of design which could disrupt traditional production methods all the way through to more sustainable manufacturing solutions becoming available on larger scales that brands will likely be able to capitalise on.

Managing budget and costs

Creating a successful fashion collection requires careful planning and management of costs - it is essential to know how much money you have available, as well as what the key budget allotments are.

Creating a realistic budget will help ensure that your resources are allocated efficiently and that you can ensure profitability and sustainability in the long run. To get an accurate picture of all expenses, start by researching market trends and price ranges for materials used in clothing production then compare these with current industry rates to establish a base cost .

When setting your budget do remember to add additional goods / services such as prototyping - this way you take into account any unexpected changes or extra needs.

Negotiating with suppliers – ordering materials near season end sales or using bulk orders for better discounts — can also help keep costs low while not compromising with quality.

Balancing creativity and commercial viability

When creating a fashion collection, it is important to strike a balance between creativity and commercial viability. This involves understanding the desires of your target customers while ensuring what you create retains the essence of your brand identity.

Successful brands that masterfully blend artistic expression with business strategies include Levi’s, Zara and All Saints, to name just a few. These companies are renowned for incorporating desirable design that resonates with customers both aesthetically and commercially whilst still driving innovation through trend adoption.

Staying true to your brand vision

Maintaining your brand identity during the process of launching and building a successful fashion collection is essential. Without utilising a strong branding strategy, designers are at risk of losing their unique voice in an increasingly competitive industry.

Branding involves creating a recognizable message that customers can trust and connect with on an emotional level. It encompasses what the brand says, its values, how it communicates products, and the emotions they want to evoke from customers.

Developing key elements such as logos and colour palettes for your designs plays into staying consistent with your collections yet still capitalising on market trends with new pieces each season.

For example, iconic luxury fashion house Burberry has been re-aligning itself since early 2018 by introducing bright colours like yellow to its typically muted palette while not compromising the classic British style image they have created over time.

Another example is Ralph Lauren which has stayed true to its Americana motorcycle culture ever since 1967 when they first launched their iconic polo shirt design featuring intricate horseman’s imagery that catapulted them towards global success.

Fashion designers hoping to create a successful fashion collection need to be organised and efficient. It's important to have a clear concept, understand the target audience, choose fabrics and materials appropriately, stay true to the brand vision, and most importantly find trusted manufacturers. 

Learn more about how we can help you bring your collection to life.

Mastering Colour Theory in Fashion Design

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Innovation stood out as designers juggled digital and live presentations.

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The spring 2021 fashion season was many things: a creative test for designers and brands who had the capacity to create during lockdown; a first look at a new digital-first fashion week landscape; and a steep learning curve for all of those set on helping carve a path forward with the backdrop of COVID-19.

It wasn’t a cohesive effort, either, with New York and London almost exclusively operating on digital presentation formats, whereas Milan and Paris held a mix of live runways, presentation and digital initiatives, highlighting the uncertainty and unease plaguing debates over whether or not to reopen.

What stood out was innovation, on the part of the CFDA with the emergence of its Runway 360 platform , and with designers who captivated audiences by bringing them into their worlds. Here, a roundup of the standout presentations and shows from the spring 2021 fashion season, including debut collections, IRL events and creative looks into what the future of fashion week could be.

Related Articles

For isabel marant, boho never stopped being in style, 1. jacquemus holds first live show in france since lockdown.

Simon Porte Jacquemus kicked off a string of live runway over a long spring 2021 season, making a compelling case with models negotiating a winding path through a field of golden wheat for his pastoral collection. According to Miles Socha, the collection was “soothing in its pale colors and natural textures, and seductive in its show of flesh, fabric peeling away in the breeze,” he said. “He was in his element on that sloping land in the Vexin region, about an hour outside of Paris. In an interview before the show, the wind whipping images off his moodboard plunked in the prairie, Jacquemus said there was no question in his mind that he would ever abandon physical shows. His was the first in France since Paris Fashion Week last March.”

2. Alice + Olivia’s Pop-up Dance Performance

In one of the few live moments during NYFW, Stacey Bendet offered a sense of hopeful, celebratory resilience with an energetic and much-needed pop-up dance performance to showcase the Alice + Olivia collection’s signature whimsical flair and to prove that New York’s creative energy is alive and well. “I wanted to put together some amazing, talented, creative women and let them express the clothing,” she said of bringing the clothes to life in a season of look book presentations. She cast dancers and violinist rocker Margot of The Dolls wearing the collection’s newfound casual ease, spotlighting the comfort and movement inherent to trackpants, stretchy jeans or fully embroidered pants in looks styled as “casual on bottom, party on top.”

3. Ulla Johnson’s Ode to NYC

The feeling of togetherness is one everyone in the world is longing for. Throughout 2020, designers have referenced this yearning through their designs and correlating collection experiences, whether in person or through a digital screen. To emulate this feeling, Ulla Johnson debuted, “Love Letter to New York City,” for the spring season. Set against the backdrop of NYC on Roosevelt Island’s Four Freedoms Park, Johnson’s dynamic outdoor runway film of her darling spring collection (an audience-less show) served as a way of reaching her customer beyond the standard format of an industry-exclusive runway experience. “For me, the takeaway from everything is we all need to be much more public facing,” she said. “We need to be speaking to not just this small group of insiders, but to announce things much more and to bring people into that experience of runway.”

4. Christian Siriano’s Backyard Show

Fashion with three capital Fs: fashion, fantasy, fun. Christian Siriano closed out NYFW with a healthy display of joy in the comfort of his own backyard, reminding us all of what we missed about real, live fashion shows. Siriano didn’t pretend to make his show about practical clothes women will wear when they emerge from quarantine. “I approached it as, with everything that’s happened, let’s just do fantasy here…,” Siriano said during a preview. “Hopefully everybody will escape for 20 minutes and feel a little bit like they’re in another place.”

5. Moschino Dolls

The spring 2021 season was one that tested designers’ and brands’ creative capacity. One of the most innovative presentations came from Jeremy Scott, who turned to Jim Henson’s Creature Shop to bring his Moschino collection to life with miniature 30-inch marionette dolls dressed up in ladylike glamour and walking in a charming, salon-style, fashion-show film. Speaking from his home in L.A., Scott said: “You see the strings, you don’t see the puppeteers but you sense them, and you know it’s a human craft, just like dressmaking. People don’t give attention to pinking shears and figuring out how darts are finished, but I wanted those to be the design lines of the collection, the patterns and embellishments. It was about showing human contact, thought and process, because this has been a humanizing experience globally we’ve all had to endure.”

6. Miuccia Prada x Raf Simons Debut

Miuccia Prada and Raf Simons’ debut Prada collection was arguably the most anticipated of the spring 2021 season, of which Bridget Foley wrote: “History could prove this a seminal moment in fashion: Miuccia Prada, the ultimate feminist designer whose work displays a rare fusion of intellect and emotion, and one of fashion’s most powerful and resolute voices for decades, now coauthoring her brand’s creative output with Raf Simons, himself a major creative voice and revered standard-bearer of heady, modernist fashion. Her famously distinctive work has a range from austere to voluptuous, while his is more singularly “cool,” (give or take that late-term Jil Sander romance of yore). For anyone who loves fashion and believes in the purpose and sanctity of the live fashion show, there’s some heartbreak in the fact that this collaboration premiered digitally, as forced by the coronavirus nightmare. On the other hand, one can find kinetic resonance in this particular shift to a digital platform. “Today, technology is a part of life — the show is a dance between a woman and technology,” Prada said in a statement to WWD post-show. “The show is about simplicity — about clothes, and about the dialogue between clothing and the body. That is echoed by a dialogue between technology and the body, technology and humanity.”

7. Gabriela Hearst’s Carbon-Neutral Paris Show

Prior to Gabriela Hearst appointment as Chloé’s new creative director, the designer debuted her spring 2021 collection in Paris, a la a carbon neutral runway show. “I’ve been working with the mind frame that we are in a crisis since before the pandemic,” Hearst told WWD during a preview. “The paradigm that we always set ourselves is, ‘How are we going to do business 10 years from now, where there’s water shortages, where there’s less access to natural resources, lack of biodiversity?’” Luxurious, sustainable designs took the runway in a tightly edited collection of 30 looks. “Quality doesn’t need to be obnoxious or ostentatious,” she said. “You can’t build real quality fast, you can only build it step by step.”

8. Matthew Williams’ Givenchy Debut

Matthew Williams’ dynamic debut for Givenchy paid homage to legendary Parisian House codes built by Hubert, while offering a “steely new code,” through graphic tailoring, luxed-up casual and lots of hardware. “The silhouette suggests a tailoring-driven approach to the storied French couture house, while reflecting the modernism associated with Williams’ 1017 Alyx 9SM brand and his obsession with cutting-edge craftsmanship,” wrote Miles Socha.

9. Burberry Takes It to the Woods

How does a brand like Burberry organize a fashion show during a global pandemic? Bring it to the woods! With a set reminiscent of scenes from the “Hunger Games,” the luxury brand held its spring 2021 open-air fashion show livestream event with no audience at Black Park in Buckinghamshire, an hour’s drive outside London. Samantha Conti wrote, “Having spent much of his lockdown on Lake Como, reconnecting with his family and with nature, Tisci had wanted this show to be an homage to the purity, simplicity and stillness of the outdoors.” Designer Riccardo Tisci collaborated with artist Anne Imhof on a performance that mimicked ocean waves, with bodies pushing, pulling and collapsing on top of each other in a repetitive motion, with cameras following an army of models as they dressed in claustrophobic mirrored boxes, which then opened up to the forest outside. As they walked they appeared briefly free, but seconds later Secret Service-type men in black suits and sunglasses suddenly appeared behind them, dragging them down the trail.

10. Louis Vuitton Men’s Shanghai and Tokyo Shows

Louis Vuitton Men’s artistic director Virgil Abloh decided it was time to disrupt the format of how to present his collections and go forth with a seasonless, itinerant model of fashion shows. Titled “Message in a Bottle,” the spring 2021 collection began digitally via a teaser dubbed “Zoooom With Friends,” through a squad of curious cartoon characters loaded into crates and shipped off to sea. Four weeks later and the collection materialized in front of a live audience in Shanghai on the banks of the Huangpu River, guests were treated to a larger-than-life presentation that included an equally outlandish set with branded red shipping containers and a variety of cartoon-like inflatables dotted both along the runway and in the reception area. Award-winning, American singer Lauryn Hill made a cameo as she was projected onto the shipping containers above for a virtual performance while models donned garments below for in-person viewing. The show, a month later exactly, made its resurgence in Tokyo, at a cruise terminal in Tokyo Bay, this time an additional 60 new looks that had not been seen before were unveiled, bringing a close to Abloh’s spring 2021 journey.

11. Ermenegildo Zegna Goes Back Home

For its 110th anniversary celebration, Ermenegildo Zegna’s spring 2021 show, the runway was brought back home, literally, as artistic director Alessandro Sartori didn’t just consider the environment in which it was shown — the brand’s HQ in Trivero named the Oasi Zegna. Streamed digitally from atop a grassy meadow, the spring 2021 men’s wear show had the models meandering and weaving through the Oasi Zegna for more than three kilometers in different directions, spanning from the factory and the archives to the forests. Alessandra Turra recounts “In particular, the designer let himself be inspired by the colors and textures of the unspoiled landscape of the Oasi Zegna reserve, which he translated into a collection of elegant garments that combined natural fabrics and technological manufacturing techniques.”

12. Celine Men’s Racetrack Show

The Celine spring 2021 men’s show wasn’t the typical Hedi Slimane nod to the Seventies of well-tailored blazers, bell-bottomed pants and shaggy sartorial storytelling that fashion onlookers are used to. As for the clothes, Miles Socha recalled, “And so Slimane, after flirting briefly with bourgeois Paris in the Seventies, went back to elevated California thrift-shop chic, throwing together trucker and beanie hats, plaid shirts, Eighties-sitcom Windbreakers, gym shorts and loose jeans with blown-out knees.” In fact the 12-minute film, released on July 29 and dubbed “The Dancing Kid,” abruptly erases the Seventies haute gigolo style of Celine Homme and brings in a new wave of dressing inspired by teen boys and what they have been wearing in their bedrooms while creating TikTok videos in boredom during the pandemic. Slimane, not a stranger to over the top show sets, focused it’s spring offering to be presented at the Circuit Paul Ricard race track (helmets and all) in Marseille, France, proving to be the grand toast to TikTok’s eboys and skate culture fanatics, celebrating updated youth codes. 

13. Balmain Goes Phy-gital

Creative director Olivier Rousteing celebrated Balmain’s 75th anniversary with a collection that reflects the world’s new reality. Miles Socha wrote, “He’s more convinced than ever that heritage is crucial, and that the pandemic has ushered in a ‘new sense of luxury,’ one hinged less on trends and more on careful spending on pieces that stand the test of time. Investment dressing is back!” The house unveiled it’s mega show at the Jardin des Plantes with an old-school vignette curated by fashion historian Olivier Saillard and starring the monogram jacquard the founder used in the Seventies for couture coats, ready-to-wear blouses and travel bags. Amidst physical and digital attendees, the set included three rows in stadium seating style, with oversized screens, each housing VIP guests including J. Lo, Anna Wintour, Cindy Crawford, Claudia Schiffer, Megan Thee Stallion, Kris Jenner, Usher and Cara Delevingne, among other friends of the brand who couldn’t travel, to sit virtually in the front row and to experience the show from screens scattered among the first three rows of the bleachers.

14. Zegna and Fear of God Release Capsule

Cult streetwear brand Fear of God and Ermenegildo Zegna joined forces this past March to debut during Paris Fashion Week their first collaborative effort, characterized by classic tailoring and modern American luxury in equal doses, which many industry insiders declared to be an unparalleled success. Through this merger of minds, Zegna’s Alessandro Sartori and Fear of God’s Jerry Lorenzo sought to create a lineup that possesses youthful energy as translated through time-tested craft. “With a shared true desire to create the modern man’s wardrobe, we partnered with Ermenegildo Zegna to establish a timeless collection rooted in freedom, sophistication and elegance,” Lorenzo said.

15. Loewe Men’s goes inside the box

For the spring season, Jonathan Anderson packed up the runway and transformed it into a socially distanced affair, with Loewe friends and family receiving a show-in-a-box designed in collaboration with M/M (Paris), a classic archive box, which translates the entire creative process into a sensorial experience, from the initial inspirations to the show setting. Miles Socha said its contents came “complete with fabric swatches, color chart, a pop-up set, and a voiceover soundtrack on a vinyl 45, to be played on a rickety cardboard player you spin with your forefinger. It’s all contained in a hard-case filing box, perfectly expressing Anderson’s brainy disposition, and his penchant for do-it-yourself and craft.” Jonathan Anderson’s featured booklet references the collection’s inspirations from the American sculptor Claes Oldenburg’s work to Swiss photographer Walter Pfeiffer’s photography. The looks and bags become 3-D models for a 360-degree view, while the look book combines all the printed looks of the men’s collection and the women’s pre-collection on a block of paper.

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FASHION COLLECTION PRESENTATION

K aren Avila Spring-Su mmer 2015

MY PURPOSE, VALUES AND VISION

PURPOSE, VALUES AND VISION PURPOSE My purpose as a designer is to be inspired even by the smallest things of life and nature, give the best of me, of my creativity and my talents on every challenge I face. I want to design and create beautiful, engaging and inspiring products, I would love to be involved in the most steps of the process as I can, and also I want to give back, I want to support people and learn with them, and it is also imperative to support the planet that has supported me.

VALUES My values: Inspired by Life and Nature, Inspiring and Storytelling Products, Organic Textiles, and Innovative Techniques

VISION My vision is to have a nature, whimsy inspired collection, I want to use prints that make my audience engage visually, I want them to feel in a romantic mood, and the touch of the pieces should be soft and fresh.

fashion design

http://www.fashionstepbystep.com

MARKET WHO IS SHE? She is single, twenty-years old, she has a couple of years in college studying journalism, and currently she is an editorial intern. Despite she has not much disposable income she loves to wear fashionable, stylish and current. Her heart is young and she is totally feminine, she loves romance and she's a nature's activist. When she's not working she spends her time writing her own romance novel, or at her beautiful garden. She's always looking for and supporting new emerging fashion designers.

MY INSPIRATION, RESEARCH, MOODBOARD AND PALETTES

INSPIRATION AND RESEARCH WHAT IS IT? My inspiration comes from nature, beautiful roses and floral prints, whimsical flounces in dresses and a gorgeous sunset are in my mind while designing this collection. THE THEME? Romantic Nature. WHAT IS INVOLVED? In the following image you will see what has been taken into consideration regarding shapes and details, fabrics, prints colors and a little bit more about the concept.

MOODBOARD AND PALETTES WHAT ABOUT THE MOODBOARD AND PALETTES? in the moodboard I tried to simplify and represent the main inspirations for this collection, which are flowers, sunset, floral prints, whimsical dresses and a relaxed-romantic attitude, which are reflected by the colors coming from very soft pink and grey to a passionate coral. The fabrics to be used will have to be soft and fresh.

FINAL BOARDS

FINAL BOARDS Romantic Nature - SS 2015

FINAL OUTFITS

11-4801 TPX 18-5831 TPX

12-9801 TPX 16-7876 TPX

15-7580 TPX PRINT

13-4576 TPX 15-7580 TPX

11-5679 TPX 15-7580 TPX

13.2134 TPX PRINT

14-1120 TPX

Thank you!! Visit http://www.fashionstepbystep.com

• Fashion Business

How to design a commercially strong fashion collection

• [email protected]
• January 24, 2023

Launching and running a product-based fashion brand more often than not revolves around the creation of collections. The quality of these collections and the consistency of that quality and presentation, is what sets successful brands from the rest. It is also what businesses are, rightly or wrongly, judged on.

“You are only as good as your last collection” is something we often hear in the industry. Don’t get hung up on this. The fashion industry is famously fickle, biased and often trend-driven, so it is vital to know how to design a commercially strong fashion collection that is cohesive and makes sense to buyers.

In the end, you will find a to-do list to create a strong fashion collection.

You are only as good as your last collection

What does a commercially strong fashion collection mean?

A commercially strong fashion collection is essential regardless of whether you are selling direct to consumers, in person, in your own retail store, on your website, via online platforms such as Etsy or to wholesalers reselling in their stores.

So let’s jump in and see what creating a commercially strong fashion collection that actually sells , looks like.

A strong fashion collection must have the following:

1) signature style.

A good, commercially successful collection tells a story through the product. Where all the pieces work well together and merchandise easily.

One of the main elements a good collection must-have is a signature style that though it may evolve over time, should be from the start consistently present and  recognisable .

Your signature style is what will set you apart from other designers and make you instantly recognisable. It can be based on one or more of the following: certain use of colour, shapes, patterns (e.g. Missoni’s stripes; Burberry’s check), techniques (e.g. Bottega Veneta intrecciato ), stones, motifs or a particular use of materials (Alexis Bittar’s use of Lucite). How you use these signature elements in the process of telling a story through a product is what creates your design aesthetic.

Pro tip: Finding, defining and fine-tuning your signature design style is imperative. It will allow you to interpret common and often coincidently shared influences in your own unique way. It would make you stand out in today’s over-saturated and competitive market and help you strengthen the value of your brand.

2) Collection Types

We often think of designer collections as a selection of curated series of pieces that can be worn together. However, many designers also have collections revolving around a single product that sells in multiple colourways and/or sizes (e.g Longchamp famous nylon bag collection).

So before you start, consider what “type” of designer you are and/or what “type” of business you want to have. It is quite common to start with a single product type business and over time add to it and expand it to a full multi-item collection business. It is less often seen and traditional to do it the other way around though.

Developing multi-item collections usually revolves around:

• A statement piece or a central piece, but there is a common thread that ties all the pieces within the collection together.
• A main design influence/inspiration/theme/material is the design thread holding the collection together.

Failproof the success of your fashion collection by discovering and learning more in this audio episode of the podcast: Having Cohesive Fashion Collections Can Grow Your Brand (Part 1)

3) Collection Size

When developing your collection, many creatives often are told to aim to have a minimum of 12 pieces/looks . if your budget allows, it would be great if you can have 12 pieces of course, as a larger collection will allow for better exposure and versatility throughout the collection..

However, be mindful of the fact that depending on the product category you are in, this may translate into more individual pieces (e.g if you are an apparel designer working on 12 looks, this potentially can mean at least double the number of individual items e.g. top and bottom, so two items per look).

A better way to look at it is to think of the collection as a whole – as a “family” and ensure that the collection has a depth and breadth that allows customers to make a choice.

Once you have worked out your basic looks/items within the collection, you need to think of colour options .

Would your designs be sold in a single colour choice or would you offer extra colourways to buyers?

If you do, how many should you offer?

Sizing is another important element to consider but as it doesn’t impact the presentation of a collection, we won’t discuss it at this point.

What often happens here that leads to disastrous consequences, later on, is this: younger and less experienced designers, in their quest to be noticed and have successful launch talk to other designers to get feedback on optimum collection size.

They look at large online retailers and count the looks and colourways offered by bigger brands they aspire to be like, completely forgetting to consider the small detail that everyone they talk to and look at is at a different stage of their business cycle.

If that sounds like you, stop now!

Don’t compare yourself to others; stay in your own lane.

4) Why more is not necessarily better?

Well developed collections that sell can have anything from a few to 100+ designs depending on the brand.

Add colour options, sizes, materials (minimum order quantities from raw material suppliers) and production minimums from manufacturers, the finances required to bankroll such a collection can become eye-watering.

At best you are looking at a manufacturing and logistics recipe for disaster. And let’s not forget that unless this huge offering is extremely well-curated, executed and presented, a buyer will look at the overwhelming choice as a sign of a weak designer and poor decision making.

So, be tough on yourself and trim back anything that seems weak, doesn’t fit well with the rest, says nothing about you as a designer…etc

Related reading: How to Aim for Good Rather Than Perfection

How to decide on the quantity of your product idea.

On the other hand, single item/product designers typically design collections that contain a single item that is showcased in multiple colourways and /or sizes.

For instance, you might have a bag design that comes in 12 different colours. How do you decide what this item is?

(Discover more about how to create a collection from a single product idea in the book Become A Fashion Insider )

Well, some start small selling a single item in single size/colour/material and with gradual success expand on this idea. Others may think they have an amazing idea worth investing in and go for it.

Alternatively, you may be a One-of-a-Kind type of designer and create a collection consisting of individual one-of-a-kind pieces. Often they are limited in colour choices and sizes – being a one-of-a-kind designer brand is a business where you rely on selling an inventory of stock created upfront.

Here is a good example: When the size of the collection may be much larger than the above examples – most often these pieces are  sold as seen and do not go into production.

What do I mean by this? The more established route to market is creating a sample collection from which orders are taken and fulfilled at a later date. If there are no orders, the design does not get produced.

All the above types are commercially viable and there are many examples of designers that present such collections.

5) Price Variety

Successful collections must offer choices to the buyers. Not just in terms of colours and products but also pricing.

At any one point, you most likely will have three core customer types:

a/ completely new and unaware of your brand and products

b/ aware but not yet bought anything

c/ customers who have bought at least one product.

These three types of customers require a different approach in order to capture their attention, gain their trust and convert them to a customer.

Let’s not also forget that within your paid customers you will also have sub-sets of customers that you have to take care of in order to make them buy repeatedly.

Pricing is a powerful lever commercially successful brand founders know how to use and use well.

Key elements every strong fashion collection should have

Designing a commercially successful collection is not a melee of all the things you would like to wear/have yourself or your friends. But sadly this often is the case.

To create a collection that really sells (regardless of the above-mentioned type of collections), you will need to develop each of these key elements:

The Statement Piece/Press Communicator: Statement pieces should be bold and eye-catching. They could be a one-off piece that never makes it to production or you make a very small run. This is a piece that grabs the attention of the press, the buyers, and your clients.

A piece that has the WOW factor, that people talk about and that draws attention to your brand and gets people through the door. This often can be your most expensive piece in the collection.

You don’t have to have many statement pieces. One or two per collection is enough.

The Gateway Piece/Bestseller:

These are the pieces in your collection that you sell the most of (or, if you are designing your first collection, that you think you will sell most of, based on research of your target audience).

Designs that showcase your signature style and hold the collection together. This would be the bulk of what a buyer will spend time looking at and selecting from. These pieces usually fall right in the middle of your collection’s price range.

The Up-Sell/Add-On Piece:

These pieces are usually entry price point products that allow a new buyer to your collection to enter into your brand world. They are products that are priced at the bottom of your price structure and are easy to buy as gifts, be an impulse buy or last minute add-on to your already selected purchases.

Regardless of whether you are a collection or item designer, you can use all of these elements as you develop your collection.

Should you have more variety or quantity?

Another aspect to consider is the size of your collection versus the variety/choice of styles offered. It is not enough to just tick the boxes of X styles, statement pieces, best sellers, add-ons, etc.

You also need to think if within your main bulk of the collection you are offering enough versatility of styles for the buyer to be able to select from and build a commercially viable collection to sell on that best represent you as a brand.

In plain English, this means that if you are designing clothes let’s say for Autumn/Winter season presentation, make sure you have as much as possible of the following: a coat (long or short or both), trousers, skirt, dress, blouse/top with long sleeve, short sleeve (maybe both), etc.

Don’t forget that the variety of design details will put the products in either mid or entry price range, which is great and what you want. You don’t have to cover each style in every price range, but it’s best to have the representation in general.

Perceived value and its importance

Perceived value is the difference between the amount your customers are willing to pay for your products and the actual price of your product.

This perception isn’t dictated just by the value of the materials you use in your products. There are countless intangible factors that help convince customers to pay that much extra for a given product because to them that extra is worth paying to have that product.

Here is what makes people pay more:

• the service you provide
• the originality of design
• the quality of the workmanship
• your proprietary techniques
• extra special details like packaging, thank you note, etc.
• additional value adders like your story, the process, etc.

So when you are designing and setting up your business, it is worth thinking about what you can do to add to your line/business that increases the perceived value? What can you do to add even more?

Final words of advice

When you have designed your collection try to merchandise it into looks and think as a buyer.

How would a buyer buy your collection and how would they merchandise it in their store? How many pieces should they buy at a minimum to be able to represent you best as a designer? Different shops have different aesthetics.

Play around with your collection and imagine how different shops will buy. In the process, you may see if you are missing anything or have too much of something. Adjust accordingly.

To-do List:

• Work out what defines your signature style?
• What sets your design aesthetic apart from your peers and competitors?
• Am I designing a collection, items or OOAK?
• Are there enough or too many units?
• Is the perceived value in alignment with your price points?
• Does my collection merchandise well and tell a story?
• Does your collection have a Statement Piece, Gateway Piece, Add-On Piece?
• What can be added/taken away to make the collection more cohesive?
• How is the collection being packaged?
• Does my packaging add or take away value?

Do you have any great insights on how to create a strong fashion collection? We’d love to hear from you. 

Discover more about launching and growing a successful fashion brand by subscribing and listening to the Fashion Insiders & Co Podcast 

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FAQs About Fashion & Style Presentation Templates

What are fashion & style presentation templates.

Fashion & Style Presentation Templates are pre-designed slide layouts, created specifically for people engaged in the fashion industry. They may include design elements such as stylish fonts, creative graphics, image placeholders, and distinct color palettes. These templates are particularly useful for fashion designers, fashion marketers, fashion bloggers, or fashion retailers who need to present their ideas and products in a visually appealing way.

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Where can I find these Fashion & Style Presentation Templates?

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Can I customize these templates?

Yes, the beauty of these presentation templates lies in their complete customization options. You can change the colors to match your brand, add your own images, modify the text, and move around different elements as needed. This way, you can adapt the template according to your brand’s aesthetic and the specific message that you want to convey.

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Are Fashion & Style Presentation Templates user-friendly?

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It's crucial to check the requirements of the specific template before purchase or download. All necessary software should be installed and updated to its latest version for the template to work correctly and to access all its features. Some vendors might also support software conversion, allowing templates made for one software to be used in another.

Fashion Collection Themes: A Step-by-Step Guide

Whether emerging or established, Fashion Designers share a common goal: to craft a captivating fashion collection that resonates with their target audience. In order to achieve this, you’ll need to create a cohesive theme that speaks directly to your target customer. In this comprehensive guide I’ll walk you through a strategic approach that includes inspiration, research, trend analysis, moodboarding, and defining clear concepts and themes to create a cohesive and successful fashion collection.

Creating Your Fashion Collection Theme

Step 1: inspiration & research.

Before diving into the design process, it's crucial to establish your collection's concept and identify your ideal customer . Your collection's inspiration doesn't necessarily need to align perfectly with your brand's overall aesthetic, but they should complement each other. Resist the urge to look at other brands' collections for inspiration. Instead, look beyond them for a fresh approach using sources like:

Nature: Explore plants, trees, microtextures (like moss), and the world of animals and insects.

Interior Design: Draw inspiration from tiles, furniture designs, and upholstery.

Fabric: Consider color, texture, drape, and weave of fabrics.

Color, Texture, & Prints: Experiment with different color palettes and textures.

Art: Look into sculpture, painting, photography, and art history.

Magazines: Flip through fashion, lifestyle, and art magazines.

Pinterest: Create mood boards and pin ideas that resonate with your vision. Check out this board I created!

To stay organized, group your inspiration by the feelings they evoke and, if possible, by color. Additionally, conduct research into the themes emerging from your collected inspiration. In some cases, a single piece of inspiration can serve as the foundation for an entire collection.

Step 2: Trend Analysis

Trend analysis is a critical aspect of fashion research. It involves analyzing market trends and consumer buying habits to inform your collection's design decisions. Focus on trends in silhouettes, design details, colors, fabrics, and trims. By evaluating current and projected trends, you can identify which trends align with your collection's themes and inspiration.

While you're not obligated to follow every trend, integrating some seasonal trends can help keep your collection relevant and make it more discoverable to new customers. Consider consulting trend forecasting resources to gain deeper insights into fashion trends and consumer preferences.

If you want to learn more about trend forecasting check out this tutorial.

Need theme help?

Get this FREE Worksheet when you download the Garment Development Toolkit!

Step 3: Moodboard & Aesthetic

Now, it's time to translate your inspiration and research into a visual guide for your design process. You can create either a physical or digital moodboard. Physical moodboards allow for tactile inspiration, including fabrics and plant materials, while digital moodboards feature images, typefaces, and colors.

A well-crafted moodboard is a visually appealing representation of your inspiration, thoughtfully organized and incorporating your chosen color palette. Enhance your moodboard by experimenting with image shapes, adding clipart-style images (for digital boards), and including visual elements like outlines, shapes, and text.

Define your collection's aesthetic by selecting keywords that encapsulate the mood and feeling conveyed by your moodboard. These keywords will guide your design choices.

Step 4: Concept & Themes

In the final step, you will create a concrete theme based on your inspiration, research, mood, and chosen aesthetic. The concept encompasses the desired silhouettes, fabric choices, and other design elements. Your theme, derived from the concept, serves as the collection's name and encapsulates its essence.

Creating a successful fashion collection is a meticulous process that requires creativity, research, and attention to detail. By following these steps, you'll be well-equipped to design a cohesive and appealing collection that resonates with your target audience. Whether you're a seasoned designer or just starting, remember that every collection is an opportunity to showcase your unique vision and creativity.

As a specialist in Technical Outerwear & Couture I’m dedicated to helping you understand both the creative & technical sides of fashion design so that you can be more successful in your fashion career.

Explore the process of crafting a successful fashion collection 11 min read

You will read about:.

• A fashion collection is a cornerstone of the industry, launched seasonally with unique themes
• These collections can grace runways or store shelves, prompting us to clarify what defines them
• Craft a complete fashion collection while managing every aspect of it with Audaces360 multi-solution. Try the free trial today ! 

“Fashion collection” is perhaps one of the most recurrent terms when talking about the fashion industry. Each season represents the launch of new collections, each with its unique themes aimed at diverse audiences.  

Some collections grace the grand fashion runways, while others find their place on store shelves. Yet, at its core, what exactly is a fashion collection?

This question touches a complex realm, encompassing several factors: creativity, marketing strategies, trends, strict deadlines, and many other components.

To ensure the coherence of a collection, designers rely on established methodologies to streamline their creativity.

Sumário

Curious to unravel the processes behind the creation of a fashion collection and discover techniques that result in launches within shorter timeframes? Then explore the following content to gain more insights!

Happy reading!

What is a fashion collection and how does it work? 

A fashion collection is like a carefully chosen group of clothes and accessories that all fit together.

They’re usually connected by a specific idea or style that matches what the brand stands for and what the people who might buy these clothes like.

A stylist’s creativity and ideas become real fashion through things like how the clothes are put together, the materials they’re made of, the colors used, and the shapes and cuts of each piece in the collection.

Most collections, whether they’re from fancy high-end brands or new ones just starting out, usually have two main types of items:

• Basics: These are clothes that are designed to be available for a longer time. You’ll often find them in regular clothing stores 
• Fashion-forward items: These are trendier and only around for a short time. They might be a bit more unique and limited in how many are made. 

How did the idea of fashion collections start? 

Around 1850, Charles Fréderik Worth was one of the first couturiers to become a “creator,” which is similar to what we call a designer today.

Instead of only making clothes when someone ordered them, he started making clothes himself and offering them to customers.

To showcase these clothes, he hired women who had a similar body type to his clients. This was the beginning of the profession of models or mannequins.

But even with these innovations, there wasn’t a clear visual connection between the different pieces of clothing.

It wasn’t until the early 20th century, with Paul Poiret, that the concept of using a theme in fashion started to take shape.

He was inspired by oriental themes, although he didn’t quite create what we now call collections. He did, however, start using the idea of a theme for inspiration.

Around 1930, Elsa Schiaparelli was the first to develop fashion collections with specific themes.  

These themes were seen in many pieces through prints, embroidery, and cutout designs. This marked the true beginning of what we now know as fashion collections.

How many pieces are in a fashion collection? 

In a typical fashion collection (considering its size), you’ll usually find at least 12 pieces or looks.

But collections can vary in size, and this depends on things like the season, how long the collection will be available, the budget, and other factors.

Some collections are smaller and might have only 8 pieces; these are often called “capsule collections”.

On the other hand, larger brands might have collections with dozens of pieces. There isn’t a maximum number of pieces – it all depends on the brand’s sales strategy and budget.

Also, the type of clothes your brand makes can influence the collection’s size. Some brands might have more individual pieces, while others focus on creating complete outfits or looks.

Types of fashion collections 

From a sales perspective, fashion collections can be categorized into two main types: conceptual and commercial.

Conceptual collections

Conceptual collections are designed to emphasize the theme that the designer has worked on.

They are based on concepts, ideas, and other sources of inspiration that guided the creation of the collection.

Because of their nature, the clothes showcased on the r unway may not necessarily be practical for everyday wear.  

These collections prioritize creativity and exploration rather than conforming to market wearability requirements or catering to current trends and the preferences of the target audience.

Commercial collections

Commercial collections are created with the primary objective of being sold.

They typically don’t emphasize the deep conceptual stage that conceptual collections do.

Instead, commercial collections rely on studies of fashion trends to develop sets of clothing and accessories that align with a specific theme and can be quickly delivered to consumers.

These collections are geared toward meeting consumer demand and market trends.

The power of storytelling in fashion collections

One of the key techniques used in crafting fashion collections is storytelling – the art of telling stories.  

While the idea itself isn’t new, storytelling has been a part of human communication since ancient times.

However, recent studies have highlighted the significance of brands, including fashion collections, in storytelling.

The goal is to make the connection between the consumer and the product feel more human by creating emotional bonds and a sense of affection.

Learn more:   4 top tips for a successful fashion collection launch

How to create a fashion collection? 

Creating a fashion collection involves several stages, from the initial idea to the final fashion show. These stages help streamline processes, reduce errors, avoid rework, and prevent delays. Here’s a simple guide: 

Choose your collection type

There are two main types of collections: conceptual and commercial. Begin by deciding which one suits your goals and the market. This choice depends on various factors, including your brand’s objectives and the current fashion landscape.

Conduct market analysis

Fashion products are consumer goods, catering to an ever-changing audience with shifting trends.

Therefore, a thorough market analysis is essential for the success of your collection.

Study the market and trends, with a focus on influential European fashion trends, which often set the tone.

This analysis will help you determine the most suitable collection type, the number of pieces needed, and other crucial details.

Learn more:  Uncover the benefits of fashion trend forecasting for your clothing business

Identify your target audience

Every fashion collection should have a specific target audience in mind.

While market research helps you understand emerging trends and consumer behaviors, defining a target audience helps narrow down the designer’s ideas.

It allows you to fine-tune the final pieces to cater to the chosen audience segment.

Collect as much information as possible about your target audience, including their socioeconomic background, consumer profile, age group, aesthetic preferences, and interests.

Create a collection timeline

Developing a collection timeline is a crucial step in ensuring a successful outcome.

This schedule manages the entire process, from sourcing materials and the creative design phase to production, packaging, and distribution.

Proper planning and strict adherence to the timeline are vital to avoid delays and unexpected setbacks that could cost you both time and money.

Define the collection theme

Determining the theme of your collection marks the beginning of the creative process. It starts with an analysis of trends, the preferences of your target audience, and the ideas of the fashion designer and stylist.

The theme should encompass various visual elements such as designs, cuts, fits, types of garments, color schemes, textures, fabrics, and all the aesthetic, ergonomic, and usability components that will be incorporated into the collection’s items. 

Create sketches

The next step is to turn your ideas and theme into real designs through sketches. These sketches serve as a visual guide for the technical aspects of styling and pattern-making. They also provide an aesthetic foundation for the designer and the team to approve the models that will be part of the collection.

Learn more:   Learn what digital sketching is and how to apply it to your fashion collection

Produce sample garments

Following the styling stage, the collection’s pieces move on to the modeling phase. Initially, detailed samples are created.

These prototypes help patternmakers create the necessary block patterns, and they serve as the foundation for producing sample garments.

During this phase, details such as fit, cut, and other characteristics are analyzed and approved by the team.

In modern fashion, the technical pattern-making process is often entirely digital, which streamlines the collection timeline.

Commence production

With the samples approved, it’s time to proceed with cutting the fabric patterns and start the actual production of the garments.

After production, the pieces undergo a final quality check to ensure they meet the desired standards.

Only then are they ready for the collection’s debut during the fashion show.

Where to find inspiration for your collection? 

You can discover inspiration for your fashion collection from various sources, ranging from technical to creative fonts. Here are some places to explore ideas for your collections:

• Trend research during the collection design phase
• Major fashion events of the season 
• Natural, ethnic, or historical elements
• Look to respected fashion magazines for insights and ideas
• Designer’s experiences and knowledge

Typically, the chosen theme for a collection combines elements from these various sources. The key is to incorporate references that not only look appealing but also align with the needs and expectations of your target audience.

How to name your fashion collection? 

Naming your fashion collection may seem like a small detail, but it’s actually one of the most important elements.

The collection’s name is the first thing consumers see, and it plays a vital role in conveying the storytelling and concept behind your collection.

However, choosing the right name isn’t always an easy task. To help you decide, consider the following factors:

• References from your collection items
• The theme of your pieces
• The story your collection wants to tell
• Creative techniques to capture attention.

There are no strict rules for naming a collection, but ideally, the name should somehow represent the concept and the history behind the collection’s pieces that you’re presenting to the public. 

Learn more: Learn how to choose the best clothing collection names

Automate and scale your fashion collection with Audaces 

With three decades of experience, Audaces has played a significant role in automating and improving the efficiency and profitability of processes in the fashion industry.

One standout example is Audaces Isa , the world’s most comprehensive and technologically advanced fashion PLM (Product Life Cycle Manager).  

It enables the management, control, and organization of the technical aspects of a collection while ensuring timely execution and informed decision-making in real-time.

Additionally, Audaces Fashion Studio allows you to swiftly create and recreate models in both real-time and virtual reality.

In essence, Audaces empowers you to design, manage, and integrate all the pieces in your collection with cutting-edge technology for the fashion industry.

Conclusion 

Creating a fashion collection is a multi-step process that involves considering various factors such as trends, audience expectations, collection size, theme, and marketing approach.

These processes enable the creation of collections that are not just visually appealing but also profitable.

By optimizing the steps leading up to the runway launch, you can make the workflow more agile, accurate, efficient, sustainable, and ultimately, more profitable.

Now that you have a better understanding of fashion collections, why not explore how Audaces technologies an effective planning can transform your clothing business?  

Click on the link below, fill out the form, and download a free canvas template to optimize your fashion collection launches! 

A collection is a set of related clothing and accessories.

Typically, at least 12 pieces/looks.

Choose the collection type, do market analysis, identify the target audience, define the theme, and produce pilot pieces.

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PowerPoint: How to Create a Fashion Design Presentation?

PowerPoint: How to Create a Fashion Design Presentation? Nowadays, there are many tools that we can use to publicize our fashion business. Likewise, to strengthen a fashion marketing strategy, we can use PowerPoint. Through this software provided by Microsoft Office, we can create professional fashion presentations without giving ourselves a headache.

Best of all, this tool can be used with ease because we have the opportunity to find fashionable PowerPoint templates. An element that will save us time when making a presentation. This post will be handy for you if you want to know how to make a fashion design presentation.

What is a Fashion PowerPoint Presentation?

Therefore, if you have a fashion business in New York or anywhere else, a PowerPoint presentation can serve as visual support to talk about your products or tell your brand’s story through slides.

Also, this tool allows presenters to transmit information to a specific audience based on their needs. Therefore, in addition to having a marketing strategy for your business, making presentations like this allows you to send a compelling message.

How to create a fashion design presentation?

Trends govern the fashion world, and your presentation should focus on it. Just as clothing styles are constantly changing, so are the designs for your fashion presentations.

Therefore, for those ideas to be updated, we will tell you what the trends for a fashion design presentation that you should follow are:

Minimalist Slides

These times, cluttering slides with too much information can be a mistake. So, it would help if you chose a slide with plenty of options for adding icons and infographics. Remember that less is more, and adding your information with elements like these will make it easier to understand.

Use less text and more images.

In a presentation, it will always be necessary to add text. But when it’s too much, your audience can get distracted reading and won’t pay attention to what you expose. However, this can be avoided since some text can be converted into tables, graphs, etc. Also, this trend will work even better if you have a fashion business because you can add these elements that are easier to assimilate.

Take advantage of the use of modern colors.

To create the ideal fashion presentation, you should use trending colors throughout the year.

For example, green and pink are trending colors, and red has been sweeping for several consecutive years.

Similarly, you can visit Pantone to add the latest colors to your PowerPoint presentation.

Get creative with typography.

Although you can reduce the text in your presentation, it is impossible to remove it altogether. Therefore, please take advantage of eye-catching typography as it is trending in graphic design.

It will be exciting to combine your fashion images with the different fonts you will find.

Tell a story in the best visual style.

Fashion has become more than just wearing the clothes that are in trend.

The history of design, its products, or your brand’s history generates emotions in people.

Therefore, once you have your ideas for your fashion design presentation, you can organize them visually to achieve the goal of engaging your audience .

How to customize your fashion PowerPoint template?

If you’re about to start putting together a fashion design presentation, ideally, you’ll want to organize your templates in a custom way. Follow our recommendations to make this step as easy as possible:

Title Slide

This first slide is crucial because it will set the tone for your fashion brand. It will also be the first thing your audience sees. So, it would help if you started with a creative and strong headline to convince them that they will enjoy a successful presentation.

Image Masking

This technique is used for image editing, where one part of the image is covered while another is revealed. This image format is exciting to tell the audience to focus on a specific part of the image. However, this is not a new method, but it will give your slides a different touch.

You can now find presentation templates that include these masks. But you can also do it directly in PowerPoint using the image tab.

Discreet Animation

Animation effects, when used properly, can make an impact on each of your slides. Also, for the animation to add flair to your presentation, you must be cautious.

Animations should not be used excessively so as not to distract the public or give an unserious image.

Firm Closure

When you start with a powerful slide, you should do the same at the end of your presentation. Create a memorable conclusion by using the best slide designs and some techniques we’ve already mentioned.

Audience Attention

From the first moment you decide to give a fashion design presentation , you must focus on keeping your audience’s attention. Therefore, they must focus on their brand, images, and products.

When choosing your presentation template, you should not be closed to the traditional and try the trends for using PowerPoint. Try different slide layouts, geometric design, bright colors, image masking, and other elements that come your way when designing.

What are the best fashion brand presentations PPTs?

There are many sites where you can find the best templates to make a presentation for your fashion brand. Therefore, we will mention some points you should consider to choosing the correct templates. All depending on the information you want to share:

Modern Templates

Modern templates are very eye-catching as they often come with many placeholders to add images of your products on the trendy design slides. Also, images can be added easily. Just drag the image of your choice and drop it on the bookmark.

These types of templates also come in different color schemes, so you can choose the hues that fit your brand identity. Also, they often come in a standard or widescreen format so you can fit your presentation to the screen.

Business Templates

Business templates are also handy for a clothing store presentation. In them, you can add the images you want with ease. And they also come in a variety of color combinations.

Also, many of the business templates can come with over 100 slides. So you’ll have endless opportunities to showcase your fashion images.

Creative Templates

The creative templates can be customized very easily . Many are minimalist and come with color schemes that you can adjust to suit your presentation. In addition, most of them have more than 150 slides to add all the necessary information . Therefore, if you want to display the tip of your fashion products, you can rely on templates like these.

Minimalist Templates

These types of trendy PowerPoint templates are trending. In general, they are templates with approximately 50 slides. And in them, you can add all the fashion photos you want to make a professional design .

These types of fashion presentation templates come in a high-definition format. Thanks to this, you can make a professional presentation with many trendy images to impress your target audience.

Would you like a compelling PowerPoint Presentation for your Fashion Business?

Don’t worry if you don’t know how to start creating your fashion design presentation. At BluCactus, we have professionals who can take care of doing this task for you. Thus, your brand will achieve a visual impact by displaying your products’ images, fashion information, and your brand history with creativity and originality.

Contact Us! And we will gladly assist you.

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35+ Best Fashion PowerPoint (PPT) Templates & Slides 2024

The world of fashion is a vibrant, sophisticated, and captivating world. Yet, for many people working in the industry, it is a grueling struggle to stay ahead of the curve and keep displaying new and exciting clothing designs.

Whether you are looking to tailor a pitch deck presentation, or creative portfolio to showcase your business in the best light possible, you need a good quality fashion PowerPoint template.

It can be difficult to find good quality fashion ppt templates so it’s for that reason that we decided to compile a list of the best premium and free fashion PowerPoint templates out there right now.

We’ve made sure to encapsulate a wide range of aesthetic styles, ensuring you have every style of fashion ppt templates you could ever need to capture your audience’s attention and leave a lasting impression.

Read on to see our list of the best premium and free fashion PowerPoint templates!

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Agency Portfolio PPT

Bolo PPT Template

Analysiz Powerpoint

The X Note Template

Ciri PPT Template

Clean Business PPT

Bold fashion presentation powerpoint template.

This PowerPoint template will allow you to design stylish and creative presentations for your fashion-related projects. It has clean slide layouts with big image placeholders for showing off product images. The template includes 30 unique slides with fully customizable elements.

Abstract Fashion Brand Presentation PPT Template

This template features a bold and modern design that is ideal for crafting beautiful slideshows for fashion branding presentations. It has 25 unique slide layouts with an icon pack, editable vector graphics, infographics, and much more.

Colista – Fashion & Lifestyle PowerPoint Template

Colista is a stylish PowerPoint template featuring modern typography and gradient color schemes. It’s great for everything from fashion branding presentations to lifestyle product promotions and much more.

Outfit – Fashion PowerPoint Presentation Template

Just as the name suggests, this PowerPoint template is designed with product presentations in mind. It’s especially suitable for showcasing your new apparel lineups, branded outfits, and luxury fashion brands. The template includes a total of 80 slides with light and dark color themes.

Rexy – Creative PowerPoint Templates for Fashion Brands

Rexy is a PowerPoint template that comes with a minimal and clean design. This gives this presentation a multipurpose look and feel. The template is perfect for modern fashion, apparel, and beauty branding slideshows. The colors and objects are fully customizable as well.

Mambo – Modern Fashion PowerPoint Template

Mambo is another modern PowerPoint template made specifically for businesses and brands in the fashion industry. This template has 15 unique slides with colorful designs. It also includes editable vector graphics, customizable colors, fonts, and much more.

Victoria – Stylish Fashion PowerPoint Template

A highly visual and beautiful PowerPoint template for fashion presentations. This template is designed to let you show off your fashion products and items with large images. There are multiple styles of slide layouts in this template for presenting your entire product lineup in a professional way.

Moreon – Fashion PowerPoint Template

The dark color theme is often associated with elegance and luxury. With this PowerPoint template, you can incorporate those elements into your own presentations. It features 15 different slides with dark and attractive designs.

Gaya – Fashion PowerPoint Template

Gaya is the perfect recipe for anyone looking to create an upscale, and chic fashion-themed presentation in the easiest way possible. It provides you with 30 clean, and modern-looking slides to customize, and make your own. Don’t hesitate to take this incredibly gorgeous template for a spin.

Millenia – Fashion PPT Slides

Millenia is a must-have template in your PowerPoint toolkit for presentations that demand a colorful, vibrant, and unique look. When it comes to the best fashion PowerPoint templates, Millenia stands at the top of the league. Do try it out.

Fashion Mix – Bold PowerPoint Template

The Fashion Mix PowerPoint template is a business-focused and minimalist style of presentation format. Providing you with a sleek and clean foundation to tailor your presentation, the template consists of eighty unique custom slides, a range of theme options, infographics, and more!

Fashione – Modern PowerPoint Template

Tailor your next fashion presentation in style with the Fashione PowerPoint template. It features a gorgeously crafted black-on-orange slide design, with a modern and enchanting aesthetic. The template provides over one hundred and fifty slides, spread across five different theme options.

Sany – Fashion PowerPoint Template

Add a dash of pink personality to your fashion presentation with Sany, a simple, yet captivating presentation template design, complemented by a range of fashion-centric portfolio slides. One of the most elegant fashion ppt slides that you’ll fall in love with at first sight.

Fashional – Creative PowerPoint Template

Fashional is a beautifully tailored PowerPoint template, designed primarily for fashion portfolio applications. The template comes with five iconic themes, each in an ultra-modern aesthetic. There are one hundred and fifty total custom slides, spread across the five themes.

Nemora – Fashion PowerPoint Template

Nemora is a professionally designed fashion PowerPoint template, providing you with a modern and clean foundation to build your portfolio. It consists of thirty unique custom slides, vector shapes, free fonts, and much more.

Slovia – Fashion PPT Template

Slovia is an elegantly tailored fashion PowerPoint template, using a smooth and peachy pink design. The template provides you with thirty-four multipurpose slides and resizable and editable graphics for you to enjoy. A great template choice for both portfolio and pitch deck applications.

Change’s – Fashion PowerPoint Template

Change’s is a stunning PowerPoint template exclusively designed keeping in mind the needs of high-end fashion brands for millennials. It features a mesmerizing design that instantly draws attention, stylish typography, custom slides, and more.

Kalita – Fashion PowerPoint Template

Whenever there’s a roundup of the best fashion ppt templates, Kalita can often be found within, regardless of the business in question. It features an effortlessly stylish, and bold design guaranteed to make your presentation stand out.

Fashionista – Clean PowerPoint Template

Forge a beautifully captivating fashion presentation with the Fashionista template. It provides a perfect balance between a professional presentation style and a breathtakingly creative slide design. The template consists of sixty plus slide designs, five theme options, image placeholders, and easy-to-customize colors, text, photos, shapes, and other elements.

Passionne – Fashion PPT Template

Show off your passion for fashion with the Passionne PowerPoint template that provides a gorgeously designed soft pink aesthetic, with a range of image-centric slide designs to highlight your portfolio in style. The template provides fifty unique fashion ppt slides that can be fully customized to your heart’s content.

Carine – Fashion PowerPoint Template

Carine is a high-quality and professionally designed PowerPoint template, providing you with both portfolio and presentation slide options. The slides use beautiful, vibrant colors, and provide incredible design options for you to take advantage of. Inside you’ll find thirty custom slides in total.

Eleven – Fashion PPT Template

Eleven is a clean and modern fashion presentation template, using a smooth brown-on-white aesthetic to great effect. The custom slides provide both portfolio and presentation options, as well as a few select pitch deck slides as well. It’s a gold standard in the world of the best fashion PowerPoint templates!

Momentum – Fashion PowerPoint Template

Momentum is a fun and quirky fashion PowerPoint template that uses a soft blue and white aesthetic. This presentation format combines both modern and minimalist slide designs, providing a foundation that is sure to impress. You get thirty fashion ppt slides to choose from, and picture placeholders making customization a breeze.

Ayano – Fashion PowerPoint Template

Add a dash of vibrant beauty to your fashion presentation with Ayano, a gorgeously tailored template that uses a clean and modern aesthetic, combined with a lush and captivating color palette. It offers forty master slide layouts, strong use of typography, and image placeholders.

Red – Fashion PowerPoint Template

Red is a regal and impactful fashion presentation template, tailored to captivate your audience and draw their attention to your impressive portfolio. The template is extremely extensive, providing you with one hundred and fifty custom slides, spread across five iconic theme options.

Monero – Fashion PPT Template

Bring together the modern and abstract style with the Monero Fashion PowerPoint template. It’s a minimalistic beauty that manages to provide you with everything you need to make an incredible portfolio presentation, whilst not cluttering its slides with too much design.

Maya – Fashion PowerPoint Template

Maya is a truly unique template aesthetic that we don’t see too often. Each slide is tailored in an ultra-modern fashion and allows you to customize the space that your portfolio pieces take up on each slide. A great option for those looking for more creative freedom over how their presentation looks.

Popculine – Fashion PowerPoint Template

Next in our list of the best fashion ppt templates is Popculine, a modern and elegant fashion PowerPoint template, providing you with a balance between professionalism and creative expression. It uses a range of lookbook slide designs and many variations of layout and text.

Rossa – Fashion PowerPoint Template

Bring a touch of minimalistic white to the page with the Rossa Fashion ppt Template. You don’t always need to bring a hyper-stylized template to the table to create a great fashion presentation, and Rossa is definitely proof of that.

Free Fashion PowerPoint Templates

You don’t have to spend any money to get your hands on some great fashion PowerPoint templates. Let’s take a look at some free fashion ppt slides that manage to stand out from the crowd.

Free Fashion Marketing Plan PowerPoint Template

You can use this free PowerPoint template to make a convincing presentation for your fashion brand marketing plans. It features 30 unique slides with charts, graphs, and more for crafting professional presentations.

Fashion Trends Free PowerPoint Template

This free PowerPoint template comes with a set of colorful slides filled with creative shapes and objects. It’s perfect for making a presentation to showcase trends in the fashion business. The template includes 33 different slides.

Free Fashion PowerPoint Template

If you’re looking to hunt down the best fashion PowerPoint templates available on the internet for free, this option is well worth checking out. It comes with 10 unique slides completely moldable to your specific requirements. Grab it now.

Peachme – Free Fashion PPT Slides

Peachme is an ultra-modern and stylish template guaranteed to take your dull, and boring presentation to next level, and leave a lasting impression on the clients. It’s one of the best fashion ppt templates out there, and a must-have in your PowerPoint toolbox.

Modela – Free Fashion PowerPoint Template

Show off your fashion portfolio with Modela, a beautifully tailored PowerPoint template that uses a modern and clean style, and comes equipped with a range of infographics, and editable elements to keep you busy. A great option for those looking for a foundation to build on.

Look – Free Fashion PPT Template

Pitch your fashion portfolio the right way with Look, a stunning PowerPoint template that provides you with a range of tailored custom slides, all designed to help you create a perfect fashion presentation with ease.

London – Free Fashion PPT Slides

London is a simple, and effective presentation format for your fashion portfolio. It provides you with a range of image-centric slide designs, in a captivating minimalistic style. Try it out for your next presentation, and blow your clients away.

Create an Amazing Presentation with These Fashion PPT Templates!

Whilst there is nothing easy about getting a fashion portfolio together, that doesn’t mean finding a great fashion presentation template also has to be a struggle. With these fashion PowerPoint templates under your belt, you have everything you need to create an incredible portfolio presentation with ease.

Why Fashion Presentations Matter Now

Some of the greatest moments of london fashion week s/s16 happened off the runway; we explore where, and why.

"I am not interested in catwalks at all," proclaimed Faustine Steinmetz  following her much-lauded S/S16 London Fashion Week presentation – and she wasn't the only one making such a statement. In a time where fast fashion is ruling the industry and reporters are filing their reviews from their iPhones before they even arrive at the next show, new designers are taking a newfangled approach to their seasonal collections. While the rest of us are reaching peak panic, and the fashion industry seems as though it couldn't possibly be any speedier, a new, thoughtful movement has emerged: the experientially-oriented fashion presentation. 

These moments are opportunities for designers to communicate the totality of their brand and are being created with dynamic consideration like never before; using sound, art and scenography to interact with their audience without the cost that goes into a catwalk show. While a static presentation is nothing new, London Fashion Week S/S16 proved that there is something delightfully refreshing and seductively relatable occuring away from the traditional runway – and here, we consider some of the best.

(Above image: Le Kilt S/S16, Photography by Chris Rhodes)

A Resurrection of Intimacy "Before, after seeing a fashion show, you’d leave, you’d go and have a drink and you’d talk about it," explained fashion illustrator Richard Haines  to AnOther a few weeks ago. "You would process it differently; everything felt more intimate." And, in spite of the hurried schedules that apparently summon people from their seats before a show has finished (see: Vivienne Westwood S/S16, Giles S/S15 ), London's young designers are making valiant efforts to recreate this intimacy. Their atmospheric presenations enforce a different pace of experience, and a different type of interaction with both the collections and their designers. It's (quite literally) very hard to rush through a surrealist maze like the one Faustine Steinmetz constructed; it's near impossible to hurry through the rooms of L'Escargot where Richard Malone  showed his collection (if not only because the corridors are so very narrow). At Le Kilt's presentation at 100 Club, everyone stuck around drinking whiskey in a scenario which felt more like a well-dressed clubnight than a fashion event – and at Molly Goddard, people couldn’t stop talking about the slightly depressing ham sandwiches (and what they meant to a designer who is often known for her girlish aesthetic).

"With a show you miss it all, because you’re stuck backstage." – Lola Chatterton

On top of this, as Faustine Steinmetz’s stylist Lola Chatterton explained, “It is great to be able to see the finished thing yourself – whereas with a show you miss it all, because you’re stuck backstage.” A presentation means that a designer and their team can literally be on hand to answer questions one-to-one, rather than closing the backstage entrance post-show in exhaustion, or only engaging in the strange 'group interviews' that seem to have become the norm. It makes discussion par for the course, an integral part of understanding a collection, and returns a sense of real life community to an industry that is sorely lacking it in a digital age.

That Human Connection On Saturday, Claire Barrow  showed her newest designs amidst Owen Pratt's powerfully emotive soundscape, and there was something brilliantly unsettling yet enchantingly fluid about it all; the hand-painted silks sat in a darkened room, illuminated by the sounds of clanging metallic instrumentation and a beautifully droney furore. "I wanted to create that human connection," she explained. "I think [the music] evokes a certain feeling – and for me, the process of making clothes is all about that. I do it by feeling things." With the models hooked up to microphones, so that their disenchanted tapping at sheets of metal or little xylophones reverberated throughout the space, the impact was all-encompasing: it was a thoroughly multi-sensory offering. It was the sort of thing that couldn't be communicated through Instagram – and, according to Barrow, that was what it was about, "creating a futurist, post-technology dystopia where the servers were down and we all had to rely on our own human experience." If Barrow's world is the one we enter if we take time to unplug, it certainly made chucking your iPhone away an attractive proposition.

"I wanted to create that human connection" – Claire Barrow

A Holistic Approach "You can create more of an atmosphere with a presentation," explained Molly Goddard , whose street-cast sandwich production line added "something bleak and grim" to her tulle dresses, preventing them from appearing too twee and instead taking her collection into a slightly sinister direction (still very pretty, but with plaid smocks alongside the peachy frills). "I think presentations give you the opportunity to present your work in a much more creative way; while catwalk are all about the girl, presentations are all about the clothes and the little world you create around them," said Faustine Steinmetz. Ed Marler's post-apocalyptic universe was constructed in a Soho alleyway, where his girls were smoking cigarettes in their luxuriantly dishevvelled but immaculately fabricated outfits. This Is Uniform created a cafe-cum-ping-pong-club on Greek Street, where girls wore clothes that paired velcro with silk cotton for a brilliant subversion of the elitism of fashion culture. McDonalds chips and Look Magazine met rouleau trimmings; it made for a self-explanatory scenario without the philosophising of shownotes.

"I am not interested in catwalks at all." – Faustine Steinmetz

Dissembling Boundaries "It means that you can show a bit more of your personality," explained Sam McCoach, the woman behind Le Kilt who chose a tribute to her namesake Eighties Soho clubnight to present her new collection. "We lit the club up with red lights, the music was loud and the floor was sticky with whiskey. I just wanted people to have a good time!" And indeed they did; the girls who weren't insouciantly lounging on Marshall amps in her immaculately constructed kilts while kicking their Converse-clad feet were dancing to the grunge-pop sounds of Garbage, blending in with an audience who were doing much of the same thing. And this is another key aspect to choosing a presentation over the show: it creates an easy, interactive experience where people can engage with one another, discuss the collection, and form proper opinions after getting up close with the clothes. You can see a Shirley Manson-inspired eyeshadow up close; McCoach is on hand to wax lyrical about Linton tweeds. Accompanied by an open bar, there are certainly worse ways to spend a Friday night in fashion.

"The music was loud and the floor was sticky with whiskey. I just wanted people to have a good time!" – Sam McCoach

An Anti-Elitism Once you take away the traditional runway, you also take away the typical minefield of hierarchical seating arrangements and put everyone – editors and stylists to bloggers and buyers – on equal footing. "I appreciate that fashion has an elitism," expressed This Is The Uniform's Jenna Young, who was showing as part of the Fashion East initiative. "But at the end of the day, I make clothes for girls and I want them to be comfortable in them." And maybe this is a part of the industry dismissed by the large-scale brands – not only can they afford the literal costs of show production, but they are less invested in forging new relationships with industry figures and stockists. They already have them sorted, know where they stand, and the elitism of backstage access serves them well; it's positively brand-building. When it's your first collection and you're creating it on a wing and a prayer, establishing a gentle intimacy and having a chat with the people who come by is key to establishing your future. What the presentaton has proven this season is that it's a more democratic means towards fashion's future – and, in a season that has been slightly stagnant thus far, perhaps that's exactly what we're missing.

"At the end of the day, I make clothes for girls and I want them to be comfortable in them." – Jenna Young

See full galleries of the S/S16 collections at  dazeddigital.com

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HOW TO CREATE A FASHION COLLECTION STEP BY STEP

If you want to create a fashion collection, i’m sure that with these examples you’ll clearly visualize the process required to do it.

Next, I am going to explain in detail, everything related to the creation of fashion collections, for those who do not know where to start and have no studies or experience in this sector.

We know that on the Internet is possible find all kinds of information we want, but sometimes, when we search the articles more detailed, accurate and well explained regard to a particular theme we finished unsatisfied. Well, my objective is exactly to avoid you this! So let’s start now.

Activities to be performed in order to create a fashion collection:

I have decided to illustrate this theme using the first project I made in Italy, a fashion collection that I designed on a specialized course in fashion design in 2010.

Despite to have over 10 years of experience as a designer, this was a wonderful opportunity to learn and enter on the world of winter collections because in Colombia do not exist the seasons … (in fact, the city where I lived is called the “City of Eternal Spring”), so for me it was a new experience, especially at the moment of choosing the materials and designing the garments for protection against low temperatures. Then I show you how I did it.

FIRST STEP TO CREATE A FASHION COLLECTION

Defining a specific target is the key:.

For this, it is necessary to know the consumer profile and the central concept of the each collections, based on the following data:

The season : Spring/Summer, Fall/Winter. But one must also consider the mini-collections dedicated exclusively to special dates such as Valentine’s Day, Mother’s Day, Christmas, etc.

Gender: Male, Female, LGBT, unisex, child, baby, etc.

Type of market: The Income-Sensitive Marketing. It will allow us to target consumers based on their specific income or financial situation. This is a strategy that will guide the prices of our products.

Product Type: Casual, Sportswear, Jeanswear, Brides, Lingerie, Beachwear, etc.

Target: Popular, medium, medium-high, high.

These are some examples of collections with different target types:

Regarding the type of client: We must be clear from the beginning to whom we are going to sell our fashion collection. I recommend starting by identifying the average age of your customer, focusing on a maximum range of 5 to 10 years to be able to establish the most important details of this analysis, which are:

• Who are they? Demographics such as gender, age, education and their personality characteristics, for example: are they friendly, outgoing, cheerful …? or are they reserved, dreamy, shy …?, or maybe are they competitive, meticulous, ambitious …?, etc.
• What is their job role? their title? Company size, industry, and general job responsibilities.
• What is a day in their life like? Describe what an average day is like for them, who they are dealing with, and what decisions they are making.
• What are their primary pain points? Describe the primary challenges they are trying to overcome that relate to your products and services.
• What do they value most and what are their goals? Explain what they value most in making a purchase decision (price, support, etc.), what they are trying to accomplish in each application.
• Where do they go for information? Identify the primary sources they use to gather information in their research and purchase decision process.
• What’s important to them in selecting a vendor? List what is most important, such as being a trend leader, diversity and excellence in design, having market experience, customer support, being a new technological developments expert, etc.
• What are their most common objections? List the reasons you hear most often for why your solutions won’t meet their needs.

Once you have your target customer defined, you can be much smarter about your fashion collections. You need to nurture that person over time, building trust and credibility between your company and the lead as he or she gains knowledge of your products and services.

SECOND STEP

At this point, it is necessary to carry out an analysis of current fashion trends (in fabrics, colors, accessories, etc.). This information is the basis that determines the characteristics of the product and it is also essential when exhibiting or supporting our fashion collection, both to our customers or to the media.

Next we will see the color chart (selection of shades), which I will use in the materials:

COLOR CHART for FASHION COLLECTION

Now let’s talk about the Collection Concept , I mean the theme that we are going to use as inspiration for our designs. This topic is absolutely free and as it is investigated, analyzed and deepened, little by little it takes shape and begins to throw at us the key words or concepts on which we are going to focus and we will decide to work on our design proposal.

COLLECTION CONCEPT

Ready to Wear Collection – Fall / Winter

Cosmopolitan Woman, Inspired by young, professional, independent, sophisticated and active women (between 25 and 35 years), with a medium/medium-high profile. I chose to make this collection based on the Urban Life Style concept, where the key word is “City”, proposing seven looks with sixteen versatile outfits, where the ultra-feminine waists stands out and mixed with accessories and sporting details as blocks of colour, drawstrings, snap buttons, zippers and contrast stitching give a fun, youthful and sophisticated touch. As textile bases I used the silk crepe in a beige hue, cotton drill in rusty blue, woven wool jersey with melange effect in blue and ivory and finally I used waterproof fabric with blue and iridescent hue and metallic touches.

Now we continue with the development of mood board , it’s practically a collage of images, fabrics or materials that we use as a reference and graphical support of the previous profile concept made. As you can see below, the pictures regarding the cities, supporting the profile of an urban woman and the other images have almost the same colors of the fabrics and in some cases try to imitate the textures. I did this in order to maintain a coordinated line but not necessarily all mood boards should be based on this concept:

MOODBOARD for FASHION COLLECTION

Fourth step.

Then we begin to make the Technical Drawings  of our designs. In this process of creation we must identify the major factors that dictate the type of silhouette. In this case, we must develop a fall/winter collection, the silhouettes of the “outside” clothes (I mean jackets, coats, etc.), should be protect and therefore will have some type of volume due to internal padded fabrics, while the “inner” clothes (I mean blouses, skirts, pants, etc) should give a little lightweight image and which facilitates movement for example, if we imagine our “cosmopolitan woman” working at office. After creating the first sketches, we select the final garments as having as golden rule that the pieces can be combined easily with each other. All details of clothing should be illustrated in the best way to facilitate their understanding, especially in the production phase:

TECHNICAL DRAWINGS

Fifth step to create a fashion collection.

 Next, we must perform the complete collection   plane with the view of the front and back of each garment. Later, each garment must have a reference code or name that identifies it. We should also note the respective materials, colors and names of the factories or suppliers of fabrics. All this will help us to support when keeping track of each garment in the production phase:

COLLECTION PLAN

Now is the time to view our full collection, so we should develop the Fashion Illustrations with the main objective to reflect the characteristics of materials such as weight, texture, volume, movement etc.. In this step you need to remember our profile, this way the poses, accessories and general attitude of the figures, will be achieved perfectly identify with it.

FASHION ILLUSTRATIONS

Seventh step to create a fashion collection.

Finally, it is necessary to complete the production technical sheets in manner minutely and as detailed as possible with all the details related to the product, stitchings and the making of each piece. One of the most tedious processes but certainly one of the most important, because it is from these spec sheets our collection takes shape and becomes in physical garments. Here are some examples:

TECHNICAL SHEETS

Well, here ends the design process of the fashion collection, but actually the process of the garments should be continued with the realization of prototypes and with the production.

Do you want to know more about this theme?, Have you ever had the opportunity to make a fashion collection?, Do you have any question about this theme?, Do you work or study something related to fashion and would you like to share your experience? Well, then I invite you to send your comments below ⇓

Thanks for visiting my blog!

If you like this article, please share.

COMMENTS (4)

Do you have any videos? I am going to use this with my Fashion Design students and a video would be awesome!

Fashion and Illustration

The videos that I have published can be seen in my youtube channel: https://www.youtube.com/channel/UCx9t1HcedISIJZX542Ww8Mw

You are welcome! Thank you for your message.

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It’s Couture O’Clock at Chanel

A new collection of watches takes inspiration from the founder’s history as a dressmaker.

By Sarah Royce-Greensill

The trappings of dressmaking — including thimbles, thread, scissors and measuring tapes — feature in a new 20-piece Couture O’Clock watch collection by Chanel, inspired by the house’s couture workshops on Rue Cambon in Paris.

Arnaud Chastaingt, director of Chanel’s Watchmaking Creation Studio, wrote in an email that he had chosen to focus on the “roots of the House” by reimagining the brand’s core watch designs, including the J12, the Première and the Boy.Friend.

The collection, available in Chanel boutiques in June, includes seven limited-edition versions of the J12, in varying combinations of steel, 18-karat gold, black and white ceramic and diamonds (starting at $7,000 for the 33 millimeter in white ceramic).

On three of these, the time is indicated by a pair of scissors and a sewing needle. Three others feature a cartoon depiction of Gabrielle “Coco” Chanel wearing a suit and pearls. The seventh has a plainer, diamond-set dial.

The J12 Couture Workshop Automaton watch (price on application) is powered by the Caliber 6, Chanel’s newest in-house caliber and the first automaton complication to be created at the brand’s watchmaking facility in La Chaux-de-Fonds, Switzerland. When the automaton is activated, the cartoon couturier appears to dance, scissors in hand, next to her dressmaking dummy.

It is a reminder, Mr. Chastaingt wrote, that “Mademoiselle Chanel thought of herself first and foremost as a seamstress.”

The Couture O’Clock collection also includes two new iterations of the Première, Chanel’s first watch design, which debuted in 1987. The Première Ruban Couture, priced at $9,650, features a double wraparound leather strap with the lines and numerals of a metric tape measure. The Première Charms Couture, for $10,300, has the same octagonal dial, but it dangles from a woven leather and gold-plated steel bracelet alongside steel and enamel charms of items like a spool of thread and a thimble.

On the new $10,300 Boy.Friend watch, the dial features a dressmaker’s pattern for a classic Chanel tweed jacket, while its bezel is adorned with an 18-karat gold chain, a reference to the chains sewn into the hems of those jackets.

The collection also includes four long 18-karat gold-and-diamond pendant watches, with dials hidden at the base of a thimble; inside a safety pin; in the waist of a couture dressmaker’s dummy; or within a pincushion-shaped medallion.

Chanel’s couture heritage was “an obsession, that I’m constantly taking into new territory that you don’t necessarily expect,” Mr. Chastaingt wrote.

Hence, that medallion pendant is also one of four new additions to the house’s Mademoiselle Privé collection. (That collection previously explored the theme of couture through the Bouton range , in which dials are hidden beneath bejeweled buttons on tweed and leather cuffs, and in the pincushion-inspired Pique-Aiguilles range.)

But the “masterpiece” of the Couture O’Clock collection, Mr. Chastaingt said, is a musical table clock and automaton called the Musical Clock Couture Workshop. At 34.2 centimeters (about 13.5 inches) tall, it features five dressmaker’s dummies, each adorned with an 18-karat gold and diamond brooch.

Powered by an automaton movement made by the Swiss company Reuge, the dummies rise, fall and swivel beneath a miniature gold and diamond chandelier, to the tune of “My Woman,” a song from 1932.

The time is displayed along a tape measure at the base, and the clock is wound using an 18-karat-gold key set with 221 diamonds, which hangs from a separate necklace that is set with 132 diamonds.

Mr. Chastaingt called the piece a “miniature world,” one that “suggests the eternal race of time.”

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Sign up for essence newsletters the keep the black women at the forefront of conversation., essence fashion digest: ganni to release capsule with paloma elsesser, serena williams wears gucci, and more.

This week in fashion was filled with moments that we want to highlight. First off, Paloma Elsesser has collaborated on a size-inclusive capsule collection with the Danish brand Ganni. Meanwhile, Olympian Serena Williams wore a bright yellow sundress while out and about carrying a luxe Gucci bag. The Brownies has announced its collaboration with Social Goods on a capsule that will donate proceeds to Black maternal health initiatives. 

Additionally, Chaz A. Jordan, known as 1989 Studio’s founder, has decided to step down from the role. This is a trend we’ve been noticing with creative directors and even founders stepping down or playing musical chairs with fashion houses and brands. Lastly, footwear designer Joe Freshgoods has created another collection with long-time collaborator New Balance.

Keep scrolling to know the fashion happenings of the week. 

Paloma Elsesser And Ganni Announce A Capsule

When the “Model of the Year” makes a collection with the coveted brand Ganni, you must know the details. Paloma Elsesser champions women of color, especially plus-sized women of color. Her new capsule collection with Ganni features pieces from the Spring/Summer 2024 runway in Copenhagen. The capsule collection includes four dresses and three trousers knit brown, black and white mesh polka dot, burgundy mesh, and gray plaid with the Ganni butterfly motif charm. 

“As we continue to embrace diversity and the expression of self through fashion, my collaboration with Ganni represents a powerful step towards a more size-inclusive and empowering fashion future,” Elsesser shared in a statement.

The Ganni and Paloma Elsesser capsule collection launches online at ganni.com and in-store on April 17. Prices range from $145 to $395 and sizes range from EU 32 to 52.

Serena Williams Wears Gucci

In New York City, Olympian Serena Williams took a stroll in a stunning yellow sleeveless dress that exuded spring. Her white pointed-toe heels went with it seamlessly while her black gold chain Gucci Marmont matelassé black leather shoulder bag stole the show. An accessory can make or break your look and Williams proves that choosing the right one can elevate any outfit. We’re adding her simple spring look to our mood boards and her sleek Gucci bag to our carts for warm-weather styling.

The Brownies And Social Goods Release Capsule Collection

The community-driven organization known as The Brownie Agency , founded by Brianna Agyemang and Ayanna P. Wilks have partnered with Social Goods , a statement making company, on a limited-edition clothing capsule collection. This collection’s proceeds will be donated to Commonsense Childbirth , a nonprofit that provides accessible, safe, and equitable pregnancy, birth, and postpartum care focusing on Black and brown people. The collection includes a graphic cropped T-shirt, socks, and bike shorts with the signature Brownie Twist logo on each piece. The logo was seen on Issa Rae in the last season of Insecure that was designed by Luther Young and manufactured by Melanie Marie Jewelry.

Chaz A. Jordan Has Left His Brand 1989 Studio

Chaz A. Jordan has stepped down from his own brand 1989 that he founded in 2022. The reasoning is “creative differences,” according to WWD . It was also reported that the former founder and designer of the brand has released his ownership rights or any future endeavors the company may have to Folli Follie Group, which bought 1989 Studio. Jordan confirmed with WWD that his next creative director role would be denim-focused. He’s known for his work with the late Virgil Abloh and Don C at RSVP Gallery and his former brands Ih Nom Un Nit, Au Courant, and Laundered Corp.

View this post on Instagram A post shared by WWD (@wwd)

Joe Fresh Goods And New Balance Release New Collection

Footwear designer Joefreshgoods has just released another killer collection with collaborator New Balance. The collection is entitled “When Things Were Pure,” a nod to the early aughts. The newly designed sneakers come in a “Pink Mink” and “Black Ice” colorway in the New Balance 1000 silhouette, an archival shoe from 1999. The JFG logo sits at the tip and end of the sneaker with the class “N” in the middle of each side of the shoe. The campaign was inspired by the early aughts, particularly the years 2003 to 2010. On his Instagram , the designer posted a visual to associate with the collection.

View this post on Instagram A post shared by Joefreshgoods (@joefreshgoods)

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Benito Santos

MEXICO FALL 2024

By Luz Garcia

Just a few years after launching his namesake brand, Benito Santos’s big break came in 2010, when Ximena Navarrete was crowned the new Miss Universe wearing a red gown made by the designer, becoming the second-ever Mexican to win the title after Lupita Jones in 1991.

For his fall collection, which he showed at the Donatella restaurant in Guadalajara, where he’s from, the designer was thinking about beauty pageants and their cultural impact. “I’ve been a big fan of pageants since I was very young,” he said. “It was my first approach to glamorous ball gowns.” This influence was reflected in a series of designs featuring tight silhouettes, transparencies, puffed sleeves, and opera gloves. The dresses were shown in a diverse color palette that ranged from pink to green to white without omitting the red shade that is his signature and featured a rigorous application of sequins and feathers by the seamstresses in his atelier. Elsewhere, cut-out numbers served as a balance to the classic, princess-line gowns.

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