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Berkeley Haas Case Series

The Berkeley Haas Case Series is a collection of business case studies created by UC Berkeley faculty

Best Case Award

We are pleased to announce that " Hope and Grit: How Human-Centered Product Design Enhanced Student Mental Health " by Dave Rochlin is the winner of the 2023 Best Case Award.

The annual Best Case Award recognizes the case study published during the preceding year (2022) that has made the most important contribution to management education. This case was selected as a finalist based on its overall popularity and performance, and the final selection was made by the faculty and students of the Haas School of Business in April 2023. The winner will receive a cash prize of $2500.

Students are facing an unprecendented mental health crisis. This case focuses on two organizations in the tech-based health innovation space that formed a partnership. In this 'tech for good' project, Hopelab and Grit Digital Health used human centered product design to create an app. With the core needs of users at the forefront, the team designed an app to combat loneliness, a prevalent issue that led to other problems such as depression, anxiety, and risk of dropout. The team also applied systems thinking to this 'Wicked Problem' to address root causes, resulting in their Nod app that improved outcomes for college students.

This topic is timely and this case offers an a solution that can be replicated. As a country, we are seeing higher rates of mental health conditions that exceed the resources available to address these, especially among younger cohorts. This case uses a human centered design approach that was developed here at Haas to address a quality that is highly ranked among employers as a key contributor to success: grit. —Anonymous Feedback

Former Award Winners

Theranos: How Did a $9 Billion Health Tech Startup End Up DOA?   (2022) By Ernesto Dal Bó and Guo Xu

Enel X: Driving Digital Transformation in the Energy Sector   (2021) By Henry W. Chesbrough

Patagonia: Closing the Loop on Packaging Pollution   (2020) By Sara Beckman, Kate O'Neill, Seren Pendleton-Knoll, William Rosenzweig, and Robert Strand

Patagonia's Path to Carbon Neutrality by 2025   (2019) By Daniel M. Kammen, Paul Hendricks, Seren Pendleton-Knoll, Vincent Stanley, and Robert Strand

Eliminating the Gender Pay Gap: Gap Inc. Leads the Way   (2018) By Kellie McElhaney and Genevieve Smith

Patagonia: Driving Sustainable Innovation by Embracing Tensions   (2017) By Dara O'Rourke and Robert Strand

Back to the Roots Ventures (BTTR)   (2016) By Jorge Calderon and Nishant Bagadia

Castlight Health: Disrupting the Health Care Industry   (2015) By Kristiana Raube

People Operations at Mozilla Corporation: Scaling a Peer-to-Peer Global Community   (2014) By Homa Bahrami

Alphabet Energy   (2013) By Beverly Alexander, Adam Boscoe, Mason Cabot, Philip Dawsey, Luc Emmanuel Barreau, and Russell Griffith

Engaging with Startups 2.0: Involving Competitors—A Telefónica Perspective

SLB: Disrupting the Traditional Energy Industry Through AI Drilling Innovations

São Paulo’s Housing Movement Organizations: Activists Squat, Lobby, and Protest for Affordable Housing

UK’s Embassy Village: Collaborating Across Public, Private, and Nonprofit Sectors to Tackle Rough Sleeping

Bosch: Scaling Large Company Innovation

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

Top 40 Most Popular Case Studies of 2021

Two cases about Hertz claimed top spots in 2021's Top 40 Most Popular Case Studies

Two cases on the uses of debt and equity at Hertz claimed top spots in the CRDT’s (Case Research and Development Team) 2021 top 40 review of cases.

Hertz (A) took the top spot. The case details the financial structure of the rental car company through the end of 2019. Hertz (B), which ranked third in CRDT’s list, describes the company’s struggles during the early part of the COVID pandemic and its eventual need to enter Chapter 11 bankruptcy. 

The success of the Hertz cases was unprecedented for the top 40 list. Usually, cases take a number of years to gain popularity, but the Hertz cases claimed top spots in their first year of release. Hertz (A) also became the first ‘cooked’ case to top the annual review, as all of the other winners had been web-based ‘raw’ cases.

Besides introducing students to the complicated financing required to maintain an enormous fleet of cars, the Hertz cases also expanded the diversity of case protagonists. Kathyrn Marinello was the CEO of Hertz during this period and the CFO, Jamere Jackson is black.

Sandwiched between the two Hertz cases, Coffee 2016, a perennial best seller, finished second. “Glory, Glory, Man United!” a case about an English football team’s IPO made a surprise move to number four.  Cases on search fund boards, the future of malls,  Norway’s Sovereign Wealth fund, Prodigy Finance, the Mayo Clinic, and Cadbury rounded out the top ten.

Other year-end data for 2021 showed:

• Online “raw” case usage remained steady as compared to 2020 with over 35K users from 170 countries and all 50 U.S. states interacting with 196 cases.
• Fifty four percent of raw case users came from outside the U.S..
• The Yale School of Management (SOM) case study directory pages received over 160K page views from 177 countries with approximately a third originating in India followed by the U.S. and the Philippines.
• Twenty-six of the cases in the list are raw cases.
• A third of the cases feature a woman protagonist.
• Orders for Yale SOM case studies increased by almost 50% compared to 2020.
• The top 40 cases were supervised by 19 different Yale SOM faculty members, several supervising multiple cases.

CRDT compiled the Top 40 list by combining data from its case store, Google Analytics, and other measures of interest and adoption.

All of this year’s Top 40 cases are available for purchase from the Yale Management Media store .

And the Top 40 cases studies of 2021 are:

1.   Hertz Global Holdings (A): Uses of Debt and Equity

2.   Coffee 2016

3.   Hertz Global Holdings (B): Uses of Debt and Equity 2020

4.   Glory, Glory Man United!

5.   Search Fund Company Boards: How CEOs Can Build Boards to Help Them Thrive

6.   The Future of Malls: Was Decline Inevitable?

7.   Strategy for Norway's Pension Fund Global

8.   Prodigy Finance

9.   Design at Mayo

10. Cadbury

11. City Hospital Emergency Room

13. Volkswagen

14. Marina Bay Sands

15. Shake Shack IPO

16. Mastercard

17. Netflix

18. Ant Financial

19. AXA: Creating the New CR Metrics

20. IBM Corporate Service Corps

21. Business Leadership in South Africa's 1994 Reforms

22. Alternative Meat Industry

23. Children's Premier

24. Khalil Tawil and Umi (A)

25. Palm Oil 2016

26. Teach For All: Designing a Global Network

27. What's Next? Search Fund Entrepreneurs Reflect on Life After Exit

28. Searching for a Search Fund Structure: A Student Takes a Tour of Various Options

30. Project Sammaan

31. Commonfund ESG

32. Polaroid

33. Connecticut Green Bank 2018: After the Raid

34. FieldFresh Foods

35. The Alibaba Group

36. 360 State Street: Real Options

37. Herman Miller

38. AgBiome

39. Nathan Cummings Foundation

40. Toyota 2010

May 8-13, 2021 Online Virtual Conference (originally Yokohama, Japan)

For Attendees

Chi best paper awards.

The ACM CHI Best Paper Awards honor exceptional papers published at the CHI conference. During the review process, up to 5% of submissions will be chosen by the associate chairs and subcommittee chairs to receive an award. These decisions are made within subcommittees, to ensure even distribution among research areas. Among these chosen submissions, a separate Best Papers Selection Committee will select the very best of the submissions to receive a Best Paper Award (up top 1% of total submissions), with the remaining submissions receiving an Honorable Mention Award. Papers that receive an award will be marked in the program, and authors will receive a certificate at the conference.

Selection Criteria

Given the diverse ways in which submissions can contribute to the field of HCI, there is no formal selection criteria for Best Papers at CHI. It is up to the members of the Program Committee, and then the Best Paper Selection Committee, to decide if a submission is at a particularly high quality and stands above other submissions in terms of overall quality, novelty, and/or potential for impact.

As per the Guide to Reviewing Papers, the primary criterion for the evaluation of all papers is the submission’s contribution to HCI: In all cases, a CHI paper must break new ground and make an original research contribution. Submissions that go above and beyond these primary criteria should certainly be considered for a Best Paper Award. However, submissions that are exemplary in other ways could also be considered: Is the work specifically timely? Will it offer broad benefits to the readers? Does it have the potential for impact within or beyond the field? Are the methodologies especially noteworthy? Is the paper beautifully presented? Does the work go above and beyond in terms of transparency and reproducibility? A paper that exceeds expectations in any of these areas could potentially be considered for a Best Paper Award.

We ask ACs to make these judgements regarding papers they are coordinating after the PC meeting, at which point they can calibrate against other submissions being accepted to the conference. Given the diverse criteria which may be used for such judgements, ACs are also asked to compose a short paragraph to justify their decision which is considered by the Best Paper Selection Committee.

Tawanna Dillahunt, University of Michigan, United States

Ranjitha Kumar, University of Illinois at Urbana-Champaign, United States

Email: [email protected]

Best Papers

What Do Hackathons Do? Understanding Participation in Hackathons Through Program Theory Analysis

Jeanette Falk, Gopinaath Kannabiran, Nicolai Brodersen Hansen

Falx: Synthesis-Powered Visualization Authoring

Chenglong Wang, Yu Feng, Rastislav Bodik, Isil Dillig, Alvin Cheung, Amy J Ko

"Can I Not Be Suicidal on a Sunday?": Understanding Technology-Mediated Pathways to Mental Health Support

Sachin R Pendse, Amit Sharma, Aditya Vashistha, Munmun De Choudhury, Neha Kumar

CapContact: Super-resolution Contact Areas from Capacitive Touchscreens

Paul Streli, Christian Holz

RadarNet: Efficient Gesture Recognition Technique Utilizing a Miniaturized Radar Sensor

Eiji Hayashi, Jaime Lien, Nicholas Gillian, Leonardo Giusti, Dave Weber, Jin Yamanaka, Lauren Bedal, Ivan Poupyrev

Screen Recognition: Creating Accessibility Metadata for Mobile Applications from Pixels

Xiaoyi Zhang, Lilian de Greef, Amanda Swearngin, Samuel White, Kyle Murray, Lisa Yu, Qi Shan, Jeffrey Nichols, Jason Wu, Chris Fleizach, Aaron Everitt, Jeffrey P Bigham

LGBTQ Persons' Pregnancy Loss Disclosures to Known Ties on Social Media: Disclosure Decisions and Ideal Disclosure Environments

Cassidy Pyle, Lee Roosevelt, Ashley Lacombe-Duncan, Nazanin Andalibi

Increasing Electrical Muscle Stimulation’s Dexterity by means of Back of the Hand Actuation

Akifumi Takahashi, Jas Brooks, Hiroyuki Kajimoto, Pedro Lopes

Designing Menstrual Technologies with Adolescents

Marie Louise Juul Søndergaard, Marianela Ciolfi Felice, Madeline Balaam

The Show Must Go On: A conceptual model of conducting synchronous participatory design with children online

Kung Jin Lee, Wendy Roldan, Tian Qi Zhu, Harkiran Kaur Saluja, Sungmin Na, Britnie Chin, Yilin Zeng, Jin Ha Lee, Jason Yip

Building for ‘We’: Safety Settings for Couples with Memory Concerns

Nora McDonald, Helena M. Mentis

Oh, Snap! A Fabrication Pipeline to Magnetically Connect Conventional and 3D-Printed Electronics

Martin Schmitz, Jan Riemann, Florian Müller, Steffen Kreis, Max Mühlhäuser

Getting Ourselves Together: Epistemic Burden and Data-centered Participatory Design Research

Jennifer Pierre, Roderic Crooks, Morgan Currie, Britt Paris, Irene Pasquetto

"Everyone wants to do the model work, not the data work": Data Cascades in High-Stakes AI

Nithya Sambasivan, Shivani Kapania, Hannah Highfill, Diana Akrong, Praveen Paritosh, Lora M Aroyo

Resisting the Medicalisation of Menopause: Reclaiming the Body through Design

Marianela Ciolfi Felice, Marie Louise Juul Søndergaard, Madeline Balaam

U!Scientist: Designing for People-Powered Research in Museums

Mmachi God'sglory Obiorah, James K.L. Hammerman, Becky Rother, Will Granger, Haley Margaret West, Michael Horn, Laura Trouille

“Why lose control?” A Study of Freelancers' Perspectives with Gig Economy Platforms

Juan Carlos Alvarez de la Vega, Marta E. Cecchinato, John Rooksby

"That courage to encourage": Participation and Aspirations in Chat-based Peer Support for Youth Living with HIV

Naveena Karusala, David Odhiambo Seeh, Cyrus Mugo, Brandon Guthrie, Megan A Moreno, Grace John-Stewart, Irene Inwani, Richard Anderson, Keshet Ronen

The Ethics of Multiplayer Game Design and Community Management: Industry Perspectives and Challenges

Lucy A. Sparrow, Martin Gibbs, Michael Arnold

Coupling Simulation and Hardware for Interactive Circuit Debugging

Evan Strasnick, Maneesh Agrawala, Sean Follmer

Impact of Task on Attentional Tunneling in Handheld Augmented Reality

Brandon Victor Syiem, Ryan M. Kelly, Jorge Goncalves, Eduardo Velloso, Tilman Dingler

XRgonomics: Facilitating the Creation of Ergonomic 3D Interfaces

João Marcelo Evangelista Belo, Anna Maria Feit, Tiare Feuchtner, Kaj Grønbæk

Heuristic Evaluation of Conversational Agents

Raina Langevin, Ross J Lordon, Thi Avrahami, Benjamin R. Cowan, Tad Hirsch, Gary Hsieh

Clandestino or Rifugiato? Anti-immigration Facebook Ad Targeting in Italy

Arthur Capozzi, Gianmarco De Francisci Morales, Yelena Mejova, Corrado Monti, André Panisson, Daniela Paolotti

The Landscape and Gaps in Open Source Fairness Toolkits

Michelle Seng Ah Lee, Jatinder Singh

Understanding Data Accessibility for People with Intellectual and Developmental Disabilities

Keke Wu, Emma Petersen, Tahmina Ahmad, David Burlinson, Shea Tanis, Danielle Albers Szafir

How to Evaluate Object Selection and Manipulation in VR? Guidelines from 20 Years of Studies

Joanna Bergström, Tor-Salve Dalsgaard, Jason Alexander, Kasper Hornbæk

Designing Interactive Transfer Learning Tools for ML Non-Experts

Swati Mishra, Jeffrey M Rzeszotarski

Honorable Mentions

Unaccompanied Migrant Youth and Mental Health Technologies: A Social-Ecological Approach to Understanding and Designing

Franziska Tachtler, Reem Talhouk, Toni Michel, Petr Slovak, Geraldine Fitzpatrick

Engineering Multifunctional Spacer Fabrics Through Machine Knitting

Lea Albaugh, James McCann, Scott E Hudson, Lining Yao

Gospels of Modernity: Digital Cattle Markets, Urban Religiosity, and Secular Computing in the Global South

Nusrat Jahan Mim

Exploring the Opportunities for Online Learning Platforms to Support the Emergency Home School Context

Bronwyn J. Cumbo, Dan Richardson, Tom Bartindale

Tabletop Games in the Age of Remote Collaboration: Design Opportunities for a Socially Connected Game Experience

Ye Yuan, Jan Cao, Ruotong Wang, Svetlana Yarosh

Bad Breakdowns, Useful Seams, and Face Slapping: Analysis of VR Fails on YouTube

Emily Dao, Andreea Muresan, Kasper Hornbæk, Jarrod Knibbe

The U in Crypto Stands for Usable: An Empirical Study of User Experience with Mobile Cryptocurrency Wallets

Artemij Voskobojnikov, Oliver Wiese, Masoud Mehrabi Koushki, Volker Roth, Konstantin (Kosta) Beznosov

Making Sense of 3D Modelling and 3D Printing Activities of Young People: A nexus analytic inquiry

Behnaz Norouzi, Marianne Kinnula, Netta Iivari

A Feminist Utopian Perspective on the Practice and Promise of Making

Johanna Okerlund, David Wilson, Celine Latulipe

Understanding, Detecting and Mitigating the Effects of Coactivations in Ten-Finger Mid-Air Typing in Virtual Reality

Conor R Foy, John J Dudley, Aakar Gupta, Hrvoje Benko, Per Ola Kristensson

"Beyond 3D printers": Understanding Digital Fabrication Practices for the Education of Visually Impaired or Blind Youth

Emeline Brulé, Gilles Bailly

AI as Social Glue: Uncovering the Roles of Deep Generative AI during Social Music Composition

Minhyang (Mia) Suh, Emily Youngblom, Michael Terry, Carrie J Cai

A User-Oriented Approach to Space-Adaptive Augmentation: The Effects of Spatial Affordance on Narrative Experience in an Augmented Reality Detective Game

Jae-eun Shin, Boram Yoon, Dooyoung Kim, Woontack Woo

TexYZ: Embroidering Enameled Wires for Three Degree-of-Freedom Mutual Capacitive Sensing

Roland Aigner, Andreas Pointner, Thomas Preindl, Rainer Danner, Michael Haller

Itsy-Bits: Fabrication and Recognition of 3D-Printed Tangibles with Small Footprints on Capacitive Touchscreens

Martin Schmitz, Florian Müller, Max Mühlhäuser, Jan Riemann, Huy Viet Le

Off-Peak: An Examination of Ordinary Player Experience

April Tyack, Elisa D Mekler

Scraps: Enabling Contextual Mobile Capture, Contextualization, and Use of Document Resources}

Amanda Swearngin, Shamsi Iqbal, Victor Poznanski, Mark Encarnación, Paul N. Bennett, Jaime Teevan

Yes: Affirmative Consent as a Theoretical Framework for Understanding and Imagining Social Platforms

Jane Im, Jill Dimond, Melody Berton, Una Lee, Katherine Mustelier, Mark S. Ackerman, Eric Gilbert

Empowering Resignation: There's an App for That

John S. Seberger, Marissel Llavore, Nicholas Wyant, Irina Shklovski, Sameer Patil

ASL Sea Battle: Gamifying Sign Language Data Collection

Danielle Bragg, Naomi Caselli, John W Gallagher, Miriam Goldberg, Courtney J Oka, William Thies

Fits and Starts: Enterprise Use of AutoML and the Role of Humans in the Loop

Anamaria Crisan, Brittany Fiore-Gartland

Tracing Conceptions of the Body in HCI: From User to More-Than-Human

Sarah Homewood, Marika Hedemyr, Maja Fagerberg Ranten, Susan Kozel

Interaction Pace and User Preferences

Alix Goguey, Carl Gutwin, Zhe Chen, Pang Suwanaposee, Andy Cockburn

ArgueTutor: An Adaptive Dialog-based Learning System for Argumentation Skills

Thiemo Wambsganss, Tobias Kueng, Matthias Soellner, Jan Marco Leimeister

Secrets of Gosu: Understanding Physical Combat Skills of Professional Players in First-Person Shooters

Eunji Park, Sangyoon Lee, Auejin Ham, Minyeop Choi, Sunjun Kim, Byungjoo Lee

HapticSeer: A Multi-channel, Black-box, Platform-agnostic Approach to Detecting Video Game Events for Real-time Haptic Feedback

Yu-Hsin Lin, Yu-Wei Wang, Pin-Sung Ku, Yun-Ting Cheng, Yuan-Chih Hsu, Ching-Yi Tsai, Mike Y. Chen

Dance and Choreography in HCI: A Two-Decade Retrospective

Qiushi Zhou, Cheng Cheng Chua, Jarrod Knibbe, Jorge Goncalves, Eduardo Velloso

Expanding Explainability: Towards Social Transparency in AI systems

Upol Ehsan, Q. Vera Liao, Michael Muller, Mark O Riedl, Justin D. Weisz

Generating the Presence of Remote Mourners: a Case Study of Funeral Webcasting in Japan

Daisuke Uriu, Kenta Toshima, Minori Manabe, Takeru Yazaki, Takeshi Funatsu, Atsushi Izumihara, Zendai Kashino, Atsushi Hiyama, Masahiko Inami

Pedagogical Agents in Educational VR: An in the Wild Study

Gustav Bøg Petersen, Aske Mottelson, Guido Makransky

The Impact of Multiple Parallel Phrase Suggestions on Email Input and Composition Behaviour of Native and Non-Native English Writers

Daniel Buschek, Martin Zürn, Malin Eiband

Context-Based Interface Prototyping: Understanding the Effect of Prototype Representation on User Feedback

Marius Hoggenmüller, Martin Tomitsch, Luke Hespanhol, Tram Thi Minh Tran, Stewart Worrall

Understanding the Security and Privacy Advice Given to Black Lives Matter Protesters

Maia J Boyd, Jamar Sullivan, Marshini Chetty, Blase Ur

LociMotion: Towards Learning a Strong Authentication Secret in a Single Session

Jayesh Doolani, Matthew Wright, Rajesh Setty, S M Taiabul Haque

Producing Liveness: The Trials of Moving Folk Clubs Online During the Global Pandemic

Steve Benford, Paul J Mansfield, Jocelyn Spence

In Tension with Progression: Grasping the Frictional Tendencies of Speculative, Critical, and other Alternative Designs

James Pierce

“Grip-that-there”: An Investigation of Explicit and Implicit Task Allocation Techniques for Human-Robot Collaboration

Karthik Mahadevan, Mauricio Sousa, Anthony Tang, Tovi Grossman

From Detectables to Inspectables: Understanding Qualitative Analysis of Audiovisual Data

Krishna Subramanian, Johannes Maas, Jan Borchers, James Hollan

Health Data in Fertility Care: An Ecological Perspective

Mayara Costa Figueiredo, Yunan Chen

Interaction Illustration Taxonomy: Classification of Styles and Techniques for Visually Representing Interaction Scenarios

Axel Antoine, Sylvain Malacria, Nicolai Marquardt, Géry Casiez

"It's Complicated": Negotiating Accessibility and (Mis)Representation in Image Descriptions of Race, Gender, and Disability

Cynthia L Bennett, Cole Gleason, Morgan Klaus Scheuerman, Jeffrey P Bigham, Anhong Guo, Alexandra To

Data@Hand: Fostering Visual Exploration of Personal Data on Smartphones Leveraging Speech and Touch Interaction

Young-Ho Kim, Bongshin Lee, Arjun Srinivasan, Eun Kyoung Choe

"Constant Pressure of Having to Perform": Exploring Player Health Concerns in Esports

Daniel Madden, Casper Harteveld

The Effects of System Interpretation Errors on Learning New Input Mechanisms

Kevin C. Lam, Carl Gutwin, Madison Klarkowski, Andy Cockburn

Detecting and Defending Against Seizure-Inducing GIFs in Social Media

Laura South, David Saffo, Michelle A. Borkin

Touch&Fold: A Foldable Haptic Actuator for Rendering Touch in Mixed Reality

Shan-Yuan Teng, Pengyu Li, Romain Nith, Joshua Fonseca, Pedro Lopes

Sketchnote Components, Design Space Dimensions, and Strategies for Effective Visual Note Taking

Rebecca Zheng, Marina Fernández Camporro, Hugo Romat, Nathalie Henry Riche, Benjamin Bach, Fanny Chevalier, Ken Hinckley, Nicolai Marquardt

Exploring Approaches to Data Literacy Through a Critical Race Theory Perspective

Britney Johnson, Ben Rydal Shapiro, Betsy DiSalvo, Annabel Rothschild, Carl DiSalvo

Screen2Vec: Semantic Embedding of GUI Screens and GUI Components

Toby Jia-Jun Li, Lindsay Popowski, Tom Mitchell, Brad A Myers

The Image of the Interface: How People Use Landmarks to Develop Spatial Memory of Commands in Graphical Interfaces

Md. Sami Uddin, Carl Gutwin

Typing Efficiency and Suggestion Accuracy Influence the Benefits and Adoption of Word Suggestions

Quentin Roy, Sébastien Berlioux, Géry Casiez, Daniel Vogel

PrivacyMic: Utilizing Inaudible Frequencies for Privacy Preserving Daily Activity Recognition

Yasha Iravantchi, Alanson Sample

GamesBond: Bimanual Haptic Illusion of Physically Connected Objects for Immersive VR Using Grip Deformation

Neung Ryu, Hye-Young Jo, Michel Pahud, Mike Sinclair, Andrea Bianchi

Extended Reality (XR) Remote Research: a Survey of Drawbacks and Opportunities

Jack Ratcliffe, Francesco Soave, Nick Bryan-Kinns, Laurissa Tokarchuk, Ildar Farkhatdinov

Making Sense of Risk Information amidst Uncertainty: Individuals’ Perceived Risks Associated with the COVID-19 Pandemic

Kathleen H Pine, Myeong Lee, Samantha A. Whitman, Yunan Chen, Kathryn Henne

The Labor of Fun: Understanding the Social Relationships between Gamers and Paid Gaming Teammates in China

Chenxinran Shen, Zhicong Lu, Travis Faas, Daniel Wigdor

Remote Learners, Home Makers: How Digital Fabrication Was Taught Online During a Pandemic

Gabrielle Benabdallah, Sam Bourgault, Nadya Peek, Jennifer Jacobs

Do Cross-Cultural Differences in Visual Attention Patterns Affect Search Efficiency on Websites?

Amanda Baughan, Nigini Oliveira, Tal August, Naomi Yamashita, Katharina Reinecke

Exploring Design and Governance Challenges in the Development of Privacy-Preserving Computation

Nitin Agrawal, Reuben Binns, Max Van Kleek, Kim Laine, Nigel Shadbolt

Rethinking the Runway: Using Avant-Garde Fashion To Design a System for Wearables

Teddy Seyed, James Devine, Joe Finney, Michał Moskal, Peli de Halleux, Steve Hodges, Thomas Ball, Asta Roseway

StoryMap: Using Social Modeling and Self-Modeling for Supporting Physical Activity Among Low-SES Families

Herman Saksono, Carmen Castaneda-sceppa, Jessica Hoffman, Magy Seif El-Nasr, Andrea G Parker

CASSIE: Curve and Surface Sketching in Immersive Environments

Emilie Yu, Rahul Arora, Tibor Stanko, J. Andreas Bærentzen, Karan Singh, Adrien Bousseau

When the Tab Comes Due: Challenges in the Cost Structure of Tab Usage

Joseph Chee Chang, Nathan Hahn, Yongsung Kim, Julina Coupland, Bradley Breneisen, Hannah S Kim, John Hwong, Aniket Kittur

When the Social Becomes Non-Human: A Study of Young People’s Perception of Social Support in Chatbots

Petter Bae Brandtzæg, Marita Skjuve, Kim Kristoffer Dysthe, Asbjørn Følstad

What Do We See in Them? Identifying Dimensions of Partner Models for Speech Interfaces Using a Psycholexical Approach

Philip R Doyle, Leigh Clark, Benjamin R. Cowan

Significant Otter: Understanding the Role of Biosignals in Communication

Fannie Liu, Chunjong Park, Yu Jiang Tham, Tsung-Yu Tsai, Laura Dabbish, Geoff Kaufman, Andrés Monroy-Hernández

Medical Maker Response to COVID-19: Distributed Manufacturing Infrastructure for Stop Gap Protective Equipment

Udaya Lakshmi, Megan Hofmann, Kelly Mack, Scott E Hudson, Jennifer Mankoff, Rosa I. Arriaga

Understanding Trigger-Action Programs Through Novel Visualizations of Program Differences

Valerie Zhao, Lefan Zhang, Bo Wang, Michael L. Littman, Shan Lu, Blase Ur

"It's About Missing Much More Than the People": How Students use Digital Technologies to Alleviate Homesickness

Ryan M. Kelly, Yueyang Cheng, Dana McKay, Greg Wadley, George Buchanan

ThroughHand: 2D Tactile Interaction to Simultaneously Recognize and Touch Multiple Objects

Jingun Jung, Sunmin Son, Sangyoon Lee, Yeonsu Kim, Geehyuk Lee

Dark Patterns and the Legal Requirements of Consent Banners: An Interaction Criticism Perspective

Colin M. Gray, Cristiana Santos, Nataliia Bielova, Michael Toth, Damian Clifford

Mindless Attractor: A False-Positive Resistant Intervention for Drawing Attention Using Auditory Perturbation

Riku Arakawa, Hiromu Yakura

StoryCoder: Teaching Computational Thinking Concepts Through Storytelling in a Voice-Guided App for Children

Griffin Dietz, Jimmy K Le, Nadin Tamer, Jenny Han, Hyowon Gweon, Elizabeth L Murnane, James A. Landay

Articulating Soma Experiences using Trajectories

Paul Tennent, Kristina Höök, Steve Benford, Vasiliki Tsaknaki, Anna Ståhl, Claudia Dauden Roquet, Charles Windlin, Pedro Sanches, Joe Marshall, Christine Li, Juan Pablo Martinez Avila, Miquel Alfaras, Muhammad Umair, Feng Zhou

Trade-offs for Substituting a Human with an Agent in a Pair Programming Context: The Good, the Bad, and the Ugly

Sandeep Kaur Kuttal, Bali Ong, Kate Kwasny, Peter Robe

Designing Metamaterial Cells to Enrich Thermoforming 3D Printed Objects for Post-Print Modification

Donghyeon Ko, Jee Bin Yim, Yujin Lee, Jaehoon Pyun, Woohun Lee

What Players Want: Information Needs of Players on Post-GameVisualizations

Günter Wallner, Marnix van Wijland, Regina Bernhaupt, Simone Kriglstein

``You Gotta Watch What You Say'': Surveillance of Communication with Incarcerated People

Kentrell Owens, Camille Cobb, Lorrie Cranor

Can a Humorous Conversational Agent Enhance Learning Experience and Outcomes?

Jessy Ceha, Ken Jen Lee, Elizabeth Nilsen, Joslin Goh, Edith Law

Auditing E-Commerce Platforms for Algorithmically Curated Vaccine Misinformation

Prerna Juneja, Tanushree Mitra

Understanding the Usage of Online Media for Parenting from Infancy to Preschool At Scale

Yujia Gao, Jinu Jang, Diyi Yang

CAST: Authoring Data-Driven Chart Animations

Tong Ge, Bongshin Lee, Yunhai Wang

Large Scale Analysis of Multitasking Behavior During Remote Meetings

Hancheng Cao, Chia-Jung Lee, Shamsi Iqbal, Mary Czerwinski, Priscilla N Y Wong, Sean Rintel, Brent Hecht, Jaime Teevan, Longqi Yang

The Right to Help and the Right Help: Fostering and Regulating Collective Action in a Medical Making Reaction to COVID-19

Megan Hofmann, Udaya Lakshmi, Kelly Mack, Scott E Hudson, Rosa I. Arriaga, Jennifer Mankoff

Diagramming Working Field Theories for Design in the HCI Classroom

Bernd Ploderer, Jennyfer Lawrence Taylor, Diego Muñoz Sáez, Filip Bircanin, Margot Brereton

What Happens After Death? Using a Design Workbook to Understand User Expectations for Preparing their Data

Janet X. Chen, Francesco Vitale, Joanna McGrenere

IdeaBot: Investigating Social Facilitation in Human-Machine Team Creativity

Angel Hsing-Chi Hwang, Andrea Stevenson Won

Towards an Understanding of Situated AR Visualization for Basketball Free-Throw Training

Tica Lin, Rishi Singh, Yalong Yang, Carolina Nobre, Johanna Beyer, Maurice Smith, Hanspeter Pfister

Proceed with Care: Reimagining Home IoT Through a Care Perspective

Cayla Key, Fiona Browne, Nick Taylor, Jon Rogers

Exploring A Reporting Tool to Empower Individuals with Intellectual and Developmental Disabilities to Self-Report Abuse

Krishna Venkatasubramanian, Jeanine L M Skorinko, Mariam Kobeissi, Brittany Lewis, Nicole Jutras, Pauline Bosma, John Mullaly, Brian Kelly, Deborah Lloyd, Mariah Freark, Nancy A. Alterio

danceON: Culturally Responsive Creative Computing

William Christopher Payne, Yoav Bergner, Mary Etta West, Carlie Charp, R. Benjamin Shapiro, Danielle Albers Szafir, Edd V. Taylor, Kayla DesPortes

The Burden of Survival: How Doctoral Students in Computing Bridge the Chasm of Inaccessibility

Kristen Shinohara, Michael McQuaid, Nayeri Jacobo

Evaluating the Interpretability of Generative Models by Interactive Reconstruction

Andrew Ross, Nina Chen, Elisa Zhao Hang, Elena L. Glassman, Finale Doshi-Velez

What Do We Mean by "Accessibility Research"? A Systematic Review of Accessibility Papers in CHI and ASSETS from 1994 to 2019

Kelly Mack, Emma J McDonnell, Dhruv Jain, Lucy Lu Wang, Jon E. Froehlich, Leah Findlater

Physical Warm-up Games. Exploring the Potential of Play and Technology Design

Elena Márquez Segura, Laia Turmo Vidal, Annika Waern, Jared Duval, Luis Parrilla Bel, Ferran Altarriba Bertran

A Simulation Model of Intermittently Controlled Point-and-Click Behaviour

Seungwon Do, Minsuk Chang, Byungjoo Lee

The Development and Validation of the Technology-Supported Reflection Inventory

Marit Bentvelzen, Jasmin Niess, Mikołaj P. Woźniak, Paweł W. Woźniak

Visualizing Examples of Deep Neural Networks at Scale

Litao Yan, Elena L. Glassman, Tianyi Zhang

Bringing the Jury to the Scene of the Crime: Memory and Decision-Making in a Simulated Crime Scene

Carolin Reichherzer, Andrew Cunningham, Tracey Coleman, Ruochen Cao, Kurt McManus, Dion Sheppard, Mark Kohler, Mark Billinghurst, Bruce H Thomas

Bedtime Window: A Field Study Connecting Bedrooms of Long-Distance Couples Using a Slow Photo-Stream and Shared Real-Time Inking

Jan Kučera, James Scott, Siân Lindley, Patrick Olivier

KnitUI: Fabricating Textile Sensor and User Interface with Machine Knitting

Yiyue Luo, Kui Wu, Tomás Palacios, Wojciech Matusik

Augmented Reality and Older Adults: A Comparison of Prompting Types

Thomas J. Williams, Simon L. Jones, Christof Lutteroth, Elies Dekoninck, Hazel C Boyd

It's So Difficult to Sever that Connection: The Role of FoMO in Users' Reluctant Privacy Behaviours

Fiona Westin, Sonia Chiasson

Automating Clinical Documentation with Digital Scribes: Understanding the Impact on Physicians

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`Unmochon': A Tool to Combat Online Sexual Harassment over Facebook Messenger

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Understanding Gender Differences in Pricing Strategies in Online Labor Marketplaces

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Making Un-Use: When Humans Disengage with Technology

Alina Krischkowsky, Verena Fuchsberger, Manfred Tscheligi

It Takes More Than One Hand to Clap: On Sustaining Research Results and Co-Designed Artefacts After the Project Ends

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Calibrating Pedestrians' Trust in Automated Vehicles: Does an Intent Display in an External HMI Support Trust Calibration and Safe Crossing Behavior?

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AtaTouch: Robust Finger Pinch Detection for a VR Controller Using RF Return Loss

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A Critique of Electrodermal Activity Practices at CHI

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CHI 2021 Best Case Study Award

Onboarding Materials as Cross-functional Boundary Objects for Developing AI Assistants

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Merging SaaS Products In A User-Centered Way --- A Case Study of Overleaf and ShareLaTeX

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CHI 2021 Best Demo Awards (Interactivity)

Chi'21 people's choice best demo award.

“Demonstrating How to Increase the Dexterity of Electrical Muscle Stimulation”

CHI'21 People's Choice Best Demo Honorable Mention Award

“Demonstrating Flower Jelly Printer for Parametrically Designed Flower Jelly”

Mako Miyatake, Koya Narumi, Yuji Sekiya, Yoshihiro Kawahara

CHI'20 @ CHI'21 People's Choice Best Demo Award

“Bringing Interactivity to Static Digital Documents with Chameleon“

Damien Masson, Sylvain Malacria, Edward Lank, Géry Casiez

CHI'20 @ CHI'21 People's Choice Best Demo Honorable Mention Award

“PneuModule: Using Inflatable Pin Arrays for Reconfigurable Physical Controls on Pressure-Sensitive Touch Surfaces”

Changyo Han, Ryo Takahashi, Yuchi Yahagi, Takeshi Naemura

CHI 2021 Student Game Competition

Innovative interfaces category:.

Designing a First Person Shooter Game for Quadriplegics

Atieh Taheri,  Ziv Weissman, University of California, Santa Barbara USA 

Transformative & Transgressive Play

ChemCraft: A Ludic Approach to Educational Game Design

Jihae Han, KU Leuven, Belgium

Honorable mention:

Tread Together: Interactive Narrative Gameplay to Introspect and Scrutinise Privilege

Purav Bhardwaj, National Institute of Design, India

CHI 2021 Student Research Competition

Please refer to the original CfP and the following slides if you want to have more information.

Graduate level:

FlowIO Development Platform – the Pneumatic “Raspberry Pi” for Soft Robotics

Ali Shtarbanov, MIT Media Lab

A Meta-Analysis of Effect Sizes of CHI Typing Experiments

Natalia Obukhova, University of Zurich

How Statically-Typed Functional Programmers Author Code

Justin Lubin, University of California, Berkeley

Undergraduate level:

CopyCat: Using Sign Language Recognition to Help Deaf Children Acquire Language Skills Dhruva Bansal, Prerna Ravi, Matthew So, Pranay Agrawal, Ishan Chadha, Ganesh Murugappan, Colby Duke, Georgia Institute of Technology

Reality Tales: Facilitating User-Character Interaction with Immersive Storytelling Bhavya Chopra, Khushali Verma, Sonali Singhal, Utsav Singla, IIIT-Delhi

Seek: A Telehealth System for Preventing Age-Related Vision Loss Inspired by the Quantified Self Melissa Li, McGill University

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Microsoft at CHI 2022

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Microsoft Research is proud to be a sponsor of the ACM Computer Human Interaction (CHI) 2022 Conference on Human Factors in Computing Systems (opens in new tab) . CHI brings together researchers and practitioners from all over the world and from diverse cultures, backgrounds, and positionalities, who have as an overarching goal to make the world a better place with interactive digital technologies. Largely considered to be one of the most prestigious in the field of human–computer interaction, Microsoft is proud to announce its 22 Accepted Papers, 2 Panels, 2 Case Studies, 1 Course, 4 Workshops, and 7 Late-Breaking Work at this year’s conference.

CHI Best Case Study Award

Sarah Hanses and Jennifer Wang ’s case study: How Do Users Interact with AI Features in the Workplace? Understanding the AI Feature User Journey in Enterprise , received the CHI Best Case Study award. CHI awarded 1 Best Case Study (and 2 honorable mentions) out of a total of 96 submissions for the case study track.

Organizing Committee

Assistants to the Technical Program Chairs Hugo Romat (opens in new tab)

Papers Chairs Steven Drucker

Doctoral Consortium Chairs Nathalie Henry Riche

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How to write a case study — examples, templates, and tools

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

• Celebrate the customer and make them — not a product or service — the star of the story.
• Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
• Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
• Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
• Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

• Switch from one product or service to another while naming competitors that missed the mark.
• Experience measurable results that are relatable to others in a specific industry.
• Represent well-known brands and recognizable names that are likely to compel action.
• Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

• An engaging headline
• A subject and customer introduction
• The unique challenge or challenges the customer faced
• The solution the customer used to solve the problem
• The results achieved
• Data and statistics to back up claims of success
• A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

• Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
• Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
• Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
• Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
• Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
• Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

• Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
• Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
• Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
• Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
• Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
• Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

• Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
• Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
• Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
• Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

• Think about a few goals you’d like to accomplish with your content.
• Make a list of successful clients that would be strong candidates for a case study.
• Reach out to the client to get their approval and conduct an interview.
• Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

https://business.adobe.com/blog/basics/business-case

https://business.adobe.com/blog/basics/what-is-real-time-analytics

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Hope Schroeder and collaborators receive CHI 2023 Best Case Study award

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Hope Schroeder

by Kaya Sorkin Learnard

April 19, 2023

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• Hope Schroeder Research Assistant

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Hope Schroeder, a PhD student in the MIT Center for Constructive Communication, and collaborators received the single Best Case Study award at CHI 2023 for the paper entitled " Location-based AR for Social Justice: Case Studies, Lessons, and Open Challenges ."

The case study describes learnings from two location-based AR projects: Charleston Reconstructed and Dear Visitor, which came out of a Brown Institute for Media Innovation Magic Grant in 2018 with collaborators Kyle Qian and Khoi Leat of Stanford University and Columbia University. The paper will be presented Tuesday, April 25 at CHI 2023 in Hamburg, Germany.

Trash to Treasure: Using text-to-image models to inform the design of physical artefacts

Smith, A., Schroeder, H., Epstein, Z., Cook, M., Colton, S., & Lippman, A. (2023). Trash to Treasure: Using text-to-image models to inform the design of physical artefacts.

Does using text-to-image models like Stable Diffusion in the creative process affect what people make in the physical world?

Daniella DiPaola, Pedro Reynolds-Cuéllar, and Hope Schroeder receive Gary Marsden Travel Awards to attend CHI 2023

Congratulations to Daniella DiPaola, Pedro Reynolds-Cuéllar, and Hope Schroeder on being 2023 recipients of the Gary Mardsen Travel Awards.

Art and the science of generative AI

Epstein, Hertzmann, et al. "Art and the science of generative AI." Science 380.6650 (2023): 1110-1111.

Congratulations to Paulo, John, and Sven—Best Case Study at ACM CHI2021

We are extremely proud to share the exciting news that Paulo Reis (Overleaf), John Lees-Miller (Overleaf), and Sven Laqua (Digital Science) have been awarded the SIGCHI Best Case Study Award at the ACM CHI2021 Conference for their case study on “ Merging SaaS Products In A User-Centered Way - A Case Study of Overleaf and ShareLaTeX ”.

The ACM Conference on Human Factors in Computing Systems (CHI) series of academic conferences is generally considered the most prestigious in the field of human-computer interaction. It is hosted by ACM SIGCHI , the Special Interest Group on Computer-Human Interaction. CHI has been held annually since 1982 and attracts thousands of international attendees.

Paulo and Sven presented the Case Study on 10th May 2021: you can see a recording of Paulo below, and the conference programme page is online here .

If you'd like to read the full case study, it's available for download here .

About the Case Study

Mergers and acquisitions pose complex organizational and technical challenges. A user-centered approach can help ensure the success of a merger. By prioritizing the management of user expectations, by addressing change aversion and by ensuring users feel heard, a merger cannot only be made more successful, but also be perceived as a positive change by end users. This case study describes and discusses the user-centered approach taken to successfully merge two established online LaTeX editors: Overleaf and ShareLaTeX. A mixed methods approach was used to simultaneously ensure broad coverage of the user base (quantitative; relevant because these were established products) and also in-depth understanding of their issues, opinions and motivations (qualitative; relevant to making informed design decisions). This user-centered approach was successful in helping the company to set a path for the merger, to adapt in the face of new data, and to create the foundation for sustained growth.

CHI is a special interest group chapter of ACM - the Association for computing machinery. It’s the World's Largest Association of Computing Professionals.

Within ACM, SIGCHI is the leading international community of professionals interested in research, education and the practical application of human-computer interaction (HCI). SIGCHI provides a forum for the discussion of all aspects of HCI through over 20 sponsored and over 40 in-cooperation conferences, publications, web sites, and other services.

The SIGCHI "Best of CHI" awards honor exceptional submissions to SIGCHI sponsored conferences. Based on reviewer recommendations, the CHI Case Study chairs nominates submissions for the Best Case Study Award, as appropriate. This year, we selected two Case Studies to receive the Best Case Study Award, representing the top 2% of all submissions.

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HR and L&D changemakers are in the spotlight with the case studies that made the biggest impact according to corporate learning and education leaders from over 20 countries globally .

The most powerful stories of HR and L&D transformation were honoured with the awards of the MERIT Annual Summit 2020.

#1 Case Study: Unlearn – How Learning Innovation Enables Business Transformation to “Unsmoke” the World, PMI

Award: “Leading and Motivating Teams with Emotional Intelligence” training module from PeopleSmart

How can learning support and accelerate business transformation? To power PMI’s shift from cigarettes to smoke-free products, employees across the global company had to adopt new priorities and ways of working. What are the design principles behind PMI’s new learning framework?

Dr Nina Kreyer, global head of Learning, Philip Morris International (PMI), impressed the audience with her clear and inspiring presentation of the L&D approach and contribution to business transformation. Nina shared examples of learning innovation at PMI as well as a perspective of where learning@PMI has come from, its vision, and progress to date. She highlighted the challenges, what comes next, and how this may be useful for other organisations and settings: sustained communications, change and momentum; from flagship solutions to delivering at scale; social enablement and peer-to-peer support; getting the technology right; offering choice and being globally integrated; balancing the need for expert and generalist capability; easy evidence tracking for sustained behavioural change; integrating strategic workforce planning, talent and learning; and winning hearts and minds.

#2 Case Study: Can HR Innovate? CERN

Award: Leadership programme from IE Business School

Arguably, the third industrial revolution was triggered by the invention of the World Wide Web at CERN. Recreating the big bang and studying the origins of our universe is a tremendous driving force for CERN’s engineers to innovate. But what about HR? Can an innovative workforce leave HR behind? How can HR create its own innovate mindset generating its own HR innovations? Well, at the home of the Large Hadron Collider, CERN HR leaders are trying an experiment in HR to achieve just that. Will it work for them and could it work for you? Can HR innovate?

James Purvis, head of HR, CERN, challenged the audience to recognise the statements they hear every day, or say themselves, that can hinder innovation, the most detrimental of all being “ That’s the way we’ve always done it. ” His long list of innovation-busting attitudes included “ Millennials are just too demanding ”, “ How do we know it would even work? ”, and “ It’s already been done. ”

James argued against crowd-sourcing innovation proposals from your employees. He suggested that employees themselves may not be the best judge of what would improve HR services. At CERN, idea boxes, interviews, and brainstorming sessions generated a total of 250 proposals – yet none of them were that innovative. The highest-rated idea was to “simplify HR processes”; a runner-up was “enhancing well-being”. He quoted Henry Ford, who said, “ If I had asked my customers what they wanted, they would have asked for faster horses. ” James proposed a disruptive, iterative approach to HR – daring to try new things first, and validating them later.

#3 Case Study: Inclusion-for-All Strategy within the Entire Employee Lifecycle, Vodafone

Award: Executive education programme in Strategic Leadership, Change Management, or Corporate Social Responsibility from the Maastricht School of Management

How is Vodafone creating an impactful inclusion-for-all strategy within the entire employee lifecycle?

Felizitas Lichtenberg, Vodafone’s global Diversity & Inclusion Lead, brought up some thought-provoking and uncomfortable questions. “Is it okay to discuss a colleague’s looks at work?”, “How about looking into their personal life?” The answers of the HR audience varied: for each given workplace situation, some believed it was okay, while others found it unacceptable or a grey area.

The takeaway from this interactive presentation? There is no right answer, and no workplace rules can address all uncomfortable or confusing situations that can and will arise. Rather, HR’s main goal regarding diversity and inclusion should be to empower employees to speak up about how they feel. In a space that is safe for conversation, diversity will thrive.

#4 Case Study: Pioneering Talent Management in an Agile World, ING

Award: Coaching from LIVEsciences

More than two years ago, ING decided to change its organisational structure based on the agile principles. As a consequence, all HR processes needed to be rethought. Why Agile at ING? What was the impact for HR and the people in the organisation? Where are ING in the journey? What have they already learned?

In his case study, Christophe vanden Eede, global head of Career Management, ING, led the HR and L&D audience to turn the focus inward towards themselves as the main source of transformation. “ Agile starts with YOU ”, as he put it. Christophe acknowledged that work and careers in HR and L&D are in a state of disruption. “ The whole world around you looks dangerous, ” Christophe said, but this “ does not mean you need to be afraid to move forward. ” Based on his experience, he advised that HR leaders focus on their sense of purpose and build on that to move forward, even as specific roles change.

Why the MERIT Awards

The award-winning case studies were selected by over 150 corporate learning and education leaders from over 20 countries at the global MERIT Annual Summit, Seville, 5-6 February 2020.

Sharing real-business case studies boosts peer learning among HR and L&D leaders by bringing first-hand insight into challenges, failures, journeys, and achievements. Presenters themselves gain fresh perspectives and feedback from peers in the unique interactive and collaborative environment of MERIT.

Adiós, Sevilla! À bientôt, Paris.

Coming really soon – the next opportunity for immersion in HR and L&D leaders learning: “ Rethinking Learning in a Connected World”, the MERIT European Summit co-hosted with LinkedIn , Microsoft’s headquarters, Paris, 23 June 2020.

Connect with peers and find learning strategies that will make your organisation more innovative, resilient, and future-ready. With digital innovation, global connectivity, and the constant need for upskilling and reskilling, new frontiers are opening in corporate and executive learning. Explore them now .

Check out: MERIT Events

Join the learning loop

Take advantage of the open loop of learning with unlimited access to MERIT events, on-demand peer-to-peer personal consulting, and complimentary leadership training. Join the exclusive professional HR / L&D / C-level network of like-minded peers who exchange ideas, share best practices, and co-create solutions to common challenges. Apply for membership to the MERIT Leadership Community .

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James Swift

20 February 2018

Five great advertising case study videos, or how to wow awards juries  /

Here's our collection and analysis of some of the best case study videos we've seen to date

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Case studies are advertising’s advertising. Some think they are a distraction, or even worse, a distortion. Good campaigns shouldn’t need slick videos to sell them to juries, they argue, and bad campaigns shouldn’t be allowed to hide behind them.

And to be fair, a lot of case study films, padded with tiresome clichés and propped up by results as robust as smoke, deserve criticism. Agency John St created a perfect parody of the genre in 2011, which is well  worth watching .

But just like advertising itself, case study films are going nowhere. Campaigns have become too complex for agencies to simply send juries the work and assume that all will be clear.

So, for as long as case study films are necessary, agencies may as well strive to get them right. Done well, case study videos can convey the disparate parts of a campaign as a cohesive whole, and do it with feeling.

We at Contagious watch a lot case study videos, and have become reluctant connoisseurs of the art form. Drawing on our collective experience, we have put together a collection of some of the best examples as inspiration (in no particular order).

Old Spice Responses (2011) by Wieden & Kennedy Portland:

Wieden & Kennedy does such a good job with its Responses case study, we’re willing to forgive the video for being almost five minutes long. The agency clearly sets out the brand’s challenge and then explains its strategy for overcoming it in terms of using persuasive and targeted advertising. At a time when so many brands seem to avoid discussing advertising honestly for fear of being regarded as manipulative, the Old Spice narrative is all the more compelling. Side note: any opportunity you get to use footage of Oprah Winfrey and Ellen DeGeneres talking about your ad, you should take.

REI #OPTOUTSIDE (2016) by Venables Bell & Partners: 

It’s especially tough to separate the merits of REI’s case study from the campaign itself. But the film is proof positive that, with the right campaign, there’s no need to shy away from being earnest and unashamedly bombastic in a case study. The #OPTOUTSIDE awards film is a joy to watch. Slick and uplifting, the film borrows well-worn techniques from the movies to recreate the sense of scale and grandeur that surrounded the campaign -- not to mention the scale and grandeur of the great American Outdoors it celebrates. It’s an obvious appeal to emotion but never once slides into being saccharine.  Boost Mobile  also does this brilliantly.

Dove Real Beauty Sketches (2013) By Ogilvy & Mather Brasil:

The success of Dove’s Real Beauty campaign has been its ruin, in some respects. The flood of copycats and parodies (as well as Dove’s inferior follow-up ads) makes it almost impossible to view with fresh eyes. But try and you’ll see that this particular version of the Sketches case study film (made to promote YouTube) is restrained and effective. It uses high production-value interviews with Dove’s (former) global VP for skin to explain the campaign, and this technique pays dividends, coming across as intimate and sincere.

Ikea Great Home Studies (2015) by Instinct:

Gimmicks are risky. They can come across as tacky, but they can also be charming and engaging. This case study for Ikea falls into the latter category. The campaign was about a book, so the agency framed the case study as a book, explaining each step with the turn of a page. Modestly delightful.

DB Export Brewtroleum (2015) by Colenso BBDO:

Andrew Teagle, the SVP of strategy and insights at GSD&M, provided Contagious with one of its favourite quotes of 2017 when he said: ‘People have a limited tolerance for you talking about your purpose, but they have an extraordinary appetite for you operating from a place of purpose.’ We think the same can apply to case study videos. Good work can be undermined by an inflated sense of self-importance. DB Export’s Brewtroleum case study video tells a story of a brand acting to help the environment, but balances it with humour and some self-deprecation. It makes the whole thing easier to swallow.

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Nominate students for the 2024 Collegiate Awards

The Undergraduate Office of Advising Support is accepting nominations for the 2024 Collegiate Awards. Students, faculty, and staff are encouraged to nominate a student who excels academically and contributes to the campus community. Self-nominations also are accepted.

Nominations must be submitted via the 2024 Collegiate Award Nomination Form . 

Awards for non-graduating students are:

• The George T. Hunt Award: To a junior in the College of Arts and Sciences for outstanding leadership, scholarship and service
• The Louis K. Levy Prize: To an outstanding junior in the College of Arts and Sciences
• The Harriet Levion Pullman Award: To a sophomore in the College of Arts and Sciences for outstanding scholarship, leadership, and service

Awards for graduating students are:

• The Edward J. “Ted” Corcoran Award: To a senior in the College of Arts and Sciences for outstanding leadership, character and service
• The Russell A. Griffin Award: To a senior in the College of Arts and Sciences who has made the most significant contribution to campus life
• The George T. Hunt Award: To a senior in the College of Arts and Sciences for outstanding leadership, scholarship and service
• The P. G. “Jerry” Lind Award: To a graduating senior in engineering or science who has made a significant contribution to campus life
• The Flora Stone Mather Alumnae Award: To a senior in the College of Arts and Sciences for outstanding academic performance in the humanities
• The Sylvia Green Rosenberg Award: To a part-time or full-time nontraditional student in the College of Arts and Sciences

The Collegiate Awards Selection Committee will choose the final winners. Any questions regarding a nomination can be directed to the Undergraduate Office of Advising Support at [email protected] . Nominations close Tuesday, April 16th

CMT Awards Return Sunday Night With Host Kelsea Ballerini and a Tribute to the Late Toby Keith

The CMT Music Awards are set to return live from Austin, Texas, with host Kelsea Ballerini

Chris Pizzello

FILE - Singer/songwriter Kelsea Ballerini poses for a portrait, Tuesday, Aug. 1, 2023, in Los Angeles. The CMT Music Awards return Sunday night, April 7, 2024, live from Austin, Texas’ Moody Center, with host Kelsea Ballerini. (AP Photo/Chris Pizzello)

The CMT Music Awards , celebrating the best in country music videos, are set to return on Sunday night live from Austin, Texas.

Hosted by Kelsea Ballerini , the fan-voted show begins at 8 p.m. Eastern and will be broadcast from the Moody Center on CBS and Paramount+.

This year, the awards are expected to feature a tribute to the late Toby Keith performed by Brooks & Dunn, Lainey Wilson and Sammy Hagar and backed by Keith's longtime band.

Keith, a hit country crafter of pro-American anthems who riled up critics and was loved by millions of fans, died in February at 62 after being diagnosed with stomach cancer.

Ballerini, Wilson, Jelly Roll, Megan Moroney and Cody Johnson lead the nominations with three each.

All those artists, except for Moroney , are up for the night’s biggest honor: video of the year.

Photos You Should See

Scheduled performers include Bailey Zimmerman, Jelly Roll, Keith Urban, Dasha, Jason Aldean, Johnson and Moroney.

There are expected to be a few collaborative sets, as well: Little Big Town will perform with Sugarland, marking the first time the latter's Jennifer Nettles and Kristian Bush will reunite on the CMT stage since 2011. Other scheduled joint performances include NEEDTOBREATHE and Jordan Davis and Sam Hunt and Trisha Yearwood .

Yearwood will receive the inaugural June Carter Cash Humanitarian Award, which honors musicians or industry veterans who demonstrate "an exceptional dedication to community and their fellow artists, embodying June’s spirit as a fierce advocate and initiator in paying it forward,” a statement said.

Yearwood also is expected to debut a new track, “Put It in a Song,” the first from a forthcoming album.

Copyright 2024 The  Associated Press . All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Best Teaching Case Studies Awards

The Best Teaching Case Studies Awards competition identifies and recognizes outstanding teaching case studies related to all Decision Sciences Institute (DSI) disciplines. All case study authors are invited to submit new and innovative cases to the competition.

Submission Deadline: July 15th, 2022 to be eligible for the competition.

Eligibility.

To be eligible for consideration, a submission must meet the following criteria:

• The case cannot have won a DSI Best Teaching Case Studies Award at a previous DSI conference.
• The case must have been written in the past five years (since 2017) and must not have been formally accepted in print or through a Case Clearing House (e.g., Darden, Ivey, etc.).
• Finalists must register for and present their cases at the 2022 DSI Annual Conference in order to be eligible to win. The winner will be announced at the conference after these live presentations. For co-authored cases, a minimum of one author must register for the meeting.
• Submission title page listing all author(s) names, affiliations, and contact information. This is the only place in the submission files where the authors’ names should appear.
• Case document
• Teaching note
• Supplementary files (Optional)

A panel of case experts will judge submissions and will identify three finalists on the basis of the following criteria:

• Worthy Focus – Does the case address an important and timely business or managerial issue?
• Learning Challenge – Does the case engage the student in an appropriate and intellectually challenging way?
• Clarity – Does the case present the facts, data, and decision(s) to be made in a clear and concise way, consistent with its focus and objectives?
• Professional Appearance –  Does the case and teaching note present a well-written and complete teaching package?
• Potential for Use – Are the case and teaching note likely to receive widespread and effective use?
• Comprehensive Analysis – Does the case encompass the right combination of qualitative and/or quantitative issues as appropriate for the case?
• Course/Concepts Linkages – Are the theoretical linkages in the case appropriate to the course and the topic?
• Well-defined Pedagogical Note – Does the teaching note provide adequate guidance regarding how to teach and position the case in a course, and outline key learning points?

The three finalists will present their cases at the DSI Annual meeting. The judges will select a winner based on a combination of the written material and the presentation.

Case authors whose cases are not selected as finalists may be invited to present their cases in a general session at the DSI Annual Conference.

Submission Procedure

All submission files, including author information, case, teaching notes, supplementary files, etc., should be submitted via the Conference Submission System (CMS).

• All submissions must be received by July 15th, 2022, to be eligible for the competition.
• The finalists will be announced in September 2022.
• As previously noted, the winner will be determined immediately after their live competition presentations in Houston, TX and announced during the Awards Ceremony at the 53rd DSI Annual Conference.

With further questions regarding the Best Teaching Case Studies Awards, please contact:

Name | Affiliation | Email

Tom Cruise, Pedro Pascal, Emma Stone and ‘Godzilla Minus One’ Among Critics Choice Super Awards Winners

By Clayton Davis

Clayton Davis

Senior Awards Editor

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• Tom Cruise, Pedro Pascal, Emma Stone and ‘Godzilla Minus One’ Among Critics Choice Super Awards Winners 3 days ago

Superstars Tom Cruise and Pedro Pascal , recent Oscar winner Emma Stone and the legendary “Godzilla Minus One” are among the winners of the 4th annual Critics Choice Super Awards .

The awards, which honor fan-favorite genres in film and television, saw a diverse array of movies and TV shows garnering accolades from international critics and journalists. Leading the cinematic charge, “Godzilla: Minus One” (Toho), “Mission: Impossible – Dead Reckoning” (Paramount), “Poor Things” (Searchlight), and “Talk to Me” (A24) each secured two wins, the most of any movies.

On the television front, HBO’s “The Last of Us” dominated, clinching seven trophies in its debut season. This sweep included awards in both the superhero and horror film categories. Stars Pedro Pascal and Bella Ramsey won two awards each for their portrayal of survivors in a post-apocalyptic world, while co-star Melanie Lynskey was named best villain.

The full list of winners are below.

Film Winners

Best Action Movie: “John Wick: Chapter 4”

Actor in an Action Movie: Tom Cruise – “Mission: Impossible – Dead Reckoning”

Actress in an Action Movie: Rebecca Ferguson – “Mission: Impossible – Dead Reckoning”

Superhero Movie: “Spider-Man: Across the Spider-Verse”

Actor in an Action Movie: Michael Fassbender – “The Killer”

Actress in a Superhero Movie: Iman Vellani – “The Marvels”

Horror Movie: “Talk to Me”

Actor in an Action Movie: Nicolas Cage – “Dream Scenario”

Actress in an Action Movie: Sophie Wilde – “Talk to Me”

Science Fiction/Fantasy Movie: “Godzilla Minus One”

Actor in a Science Fiction/Fantasy Movie: Mark Ruffalo – “Poor Things”

Actress in a Science Fiction/Fantasy Movie: Emma Stone – “Poor Things”

Villiain in a Movie: Godzilla – “Godzilla Minus One”

Actor in an Action Series, Limited Series or Made for TV Movie: Idris Elba — “Hijack” (Apple TV+)

Actress in an Action Series, Limited Series or Made for TV Movie: Zoe Saldaña – “Special Ops: Lioness”

Superhero Series, Limited Series or Made-for-TV Movie: “The Last of Us”

Actor in a Superhero Series, Limited Series or Made-for-TV Movie: Pedro Pascal – “The Last of Us”

Actress in a Superhero Series, Limited Series or Made-for-TV Movie: Bella Ramsey – “The Last of Us”

Horror Series, Limited Series or Made-for-TV Movie: “The Last of Us”

Actor in a Horror Series, Limited Series or Made-for-TV Movie: Pedro Pascal — “The Last of Us”

Actress in a Horror Series, Limited Series or Made-for-TV Movie: Bella Ramsey — “The Last of Us”

Science Fiction/Fantasy Series, Limited Series or Made-for-TV Movie: “Black Mirror: Joan Is Awful”

Actor in a Science Fiction/Fantasy Series, Limited Series or Made-for-TV Movie: Jharrel Jerome — “I’m a Virgo” and Kurt Russell — “Monarch: Legacy of Monsters”

Actress in a Science Fiction/Fantasy Series, Limited Series or Made-for-TV Movie: Annie Murphy — “Black Mirror: Joan is Awful”

Villain in a Series, Limited Series or Made-for-TV Movie: Melanie Lynskey – “The Last of Us”

Superhero categories also include Comic Book and Video Game Inspired movies and series.

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