business communication essay conclusion

BUS209: Organizational Behavior

Communication

This chapter reading is a great resource to highlight and reinforce the concepts we learned in the previous video. The chapter begins with the Radio Shack case, which exemplifies the wrong way to communicate bad news. Consider the message, as well as the medium that you would choose in this situation. Also, take a look at the "communication freezers", words that essentially shut down effective communication within your workplace. Do you use these words? What might you say instead to create bridges instead of barriers?

In this chapter we have reviewed why effective communication matters to organizations. Communication may break down as a result of many communication barriers that may be attributed to the sender or receiver. Therefore, effective communication requires familiarity with the barriers. Choosing the right channel for communication is also important, because choosing the wrong medium undermines the message. When communication occurs in the cross-cultural context, extra caution is needed, given that different cultures have different norms regarding nonverbal communication, and different words will be interpreted differently across cultures. By being sensitive to the errors outlined in this chapter and adopting active listening skills, you may increase your communication effectiveness.

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Undergraduate Writing: Conclusion Paragraph Sample

Conclusion paragraph sample.

In conclusion, we present ourselves through both face-to-face and online communication. Becoming a skilled communicator has a positive impact on our personal and social interactions. Ethical and effective communication becomes even more vital when our messages are conveyed around the globe electronically. By analyzing face-to-face and online communication skills, I identified my strengths and weaknesses and developed some ideas on how to improve my communication skills to become a more knowledgeable and skilled communicator. I plan to be an effective and ethical communicator by further educating myself in this area and practicing verbal, nonverbal, and active listening skills that I learned in the communication course.

The Writing Center’s Response: The function of a conclusion is to offer a sense of closure or completion for the ideas presented earlier in the paper. In this sample, the writer signals the end with the phrase “In conclusion” and goes on to summarize the main points of the reflection paper. The success of this paragraph lies in its final sentence, though. In this sentence, the writer looks beyond the circumstances of the paper and into the future. This can be an effective strategy for a conclusion because it widens the view, guiding the reader from the page out into the world.

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Achieving Successful Business Communication

Introduction.

Communication is a very essential tool for the success of all business types. Success in this perspective can be identified by the achievements of the business which depend on the relationship between the management and the employees. It is also important to maintain high-quality relations with customers for the business to prosper. In addition, communication enables a company to address its market availability in identifying and analyzing its competitive position in the market. It is only through communication that a business can establish its performance from which it can realize and determine new and effective marketing strategies. The business is able to know whether it is a market leader, market challenger or a small market holder.

The most common communication methods on marketing are promotions and advertisement. Business communication can be very difficult at times but with the proper cooperation of models, the process gets simpler. Marketing communication models should consist of the sender, the message to be delivered, the medium through which the message will be delivered, the recipients as well as feedback.

In this essay, I will present the basis of communication, the steps involved in achieving efficient business communication skills as well as some examples. I will also look at some of the factors that are to be put into consideration when choosing a communication method. Finally, I will look at direct marketing as the most effective form of business communication, sales promotion and the use of the media in advertising.

Rationale for communication

With good marketing communication, a company or business is in a position to determine and improve its market share in the business world. Communication helps in evaluating a company’s operations from which it gets views from the public and knows how its products are ranked. The company will be able to employ better tactics in order to increase the market share as well as ensure customer satisfaction. Negative feedback concerning a certain product helps the company in identifying its weak areas in order to improve the quality of its product. All this is aimed at ensuring that the business gets returns as profits.

By working with other businesses, I have learned that the main purpose of communication in business is to inform customers of the existence of certain products or services so that they can buy them. Through marketing, the business is able to persuade its consumers to buy its product, and as a result, it benefits by registering sales increases which ensure maximum profits. Good communication attracts many people to a company’s products who in turn market the product by informing their friends and relatives. A business communication strategy that works best at earning customers’ confidence in the media. From my experience, I have learned that it is always good to appreciate companies and businesses that extra hard to maintain the customers’ satisfaction.

With the highly increasing competition in the business world, it takes communication to provide the necessary information to the consumers to help them compare different products. There is, therefore, the need for companies to do enough research when deciding on strategies to be used in marketing that would create the biggest impact on its clients.

Steps in achieving successful business communication

The first step in achieving successful communication is to identify any barrier in the business. This can be through sharing of ideas to classify challenges that are facing. Such challenges can be obtained by reviewing the daily activities that are carried out. A list of questionnaires may be necessary to give guidance to the review process. Some questions that may be included are: Have the employees been provided with good working conditions? Are they happy with what they are doing? Has the business been able to satisfy all its clients? Is proper information provided to all stakeholders? Is there a good flow of conversations?

While I was working in You – the Spa , one of my areas of concern was employee motivation. I made sure that employees were given incentives not only by paying them fairly but also by allowing them to air their views and trying to help them when faced with difficult situations. In addition, I went to the extent of organizing employees’ come-together parties where we celebrated any specific achievement made; we also had birthday parties for each and every employee. I tried to help them set goals, not only for the Spa but also for their own benefit. My main aim was to make sure that all employees were happy working for my organization because I knew this would be reflected in our customer service.

After reviewing the above issues, then the business has to address these challenges and prioritize those with the most adverse effects to the business. For instance, I once had a case of unsatisfied customers and after handling it, they got contented and left happy. By addressing the challenges faced, not only in businesses but also in other social organizations, the relationship is generally strengthened. It is, therefore, necessary to develop proactive and constructive communication skills in order to tackle these challenges early enough before they turn to the crisis. Once a challenge has been identified, its possible causes should be addressed systematically.

During my work experience, I have learned that communication is more than just giving out messages; it involves speaking, listening, sending and receiving messages. In communication, listening is the key element to make it a success although, without action, the information sent across will be less useful. For business communication to be effective, therefore, listening has to be proficient. When a company is faced with challenges, for instance, it is important to allow those who are aware of the problem to give their ideas concerning the subject. Though it may not always be easy to hold back and let others give their opinion, the practice is necessary for efficient communication in businesses.

After listening to different views on solutions to the problem at hand, a business then moves forward and defines what it intends to accomplish. This is a very critical stage and one has to be proactive in order to achieve success. For instance, one of the suggested solutions may be to improve the business’s relationship with its clients. Strategies to achieve this includes but are not limited to: answering calls in a polite manner, addressing all customers’ concerns, listening and responding to complaints, providing information and thanking customers for their loyalty. This helps in earning consumers’ confidence.

In 2006, I Completed the Incubator Seminar in Front Desk, System Development, and Compensation Plan for Employees, administered by Strategies Advanced Business Education Company from where I learned about the preparation of a communication plan. This is a plan that is prepared after a business defines what it wants to achieve. Things to be included in the plan include: taking employees to seminars that cover topics such as customer care, organizing get-together parties between employers and employees, rewarding employees, holding regular meetings, including major stakeholders in business decision making, and assurance to personal service among others. This plan does not concentrate on solving past problems but on laying down a good foundation that guarantees the future success of the business. A communication plan should take into consideration the availability of resources as well as the objective of the business; whether it is a long time or short time.

Once a communication plan has been prepared, the business now focuses on implementing it effectively. The expected outcome should be kept in mind and the main constituent of the plan reviewed to make sure they are in line with the expected result. The implementation process should involve all business stakeholders but with one member in charge of the process. Once the implementation process is comprehensively in place, the business should reflect on the process to check if it has met the objective of the plan.

The final step towards successful business communication is the evaluation of the results. The business should look back on the initial objectives and compare them with the results achieved to see if the expectations have been met. Once the business is satisfied with the results, it should thank all the parties involved in the process.

Factors to consider when choosing a form of communication

Customers’ needs and demands have changed with time especially with the various products to choose from. The big question today is, with the many competitive products in the market, what will the consumers choose? And how will marketers reach these clients? The media has expanded and new technologies have emerged. For a business to prosper, businessmen should take time to identify and familiarize themselves with customers’ needs. In order to serve clients better; whether old or new ones, businessmen have to first understand them well because different customers have different needs and preferences and they respond differently to different circumstances. Customer service management should be provided in every business organization. Through work and experience, I have realized that all staff members should be provided with sufficient education on customer care provision. Identifying consumers and forming a good relationships with them is the first and key step towards success in any business establishment. This can be achieved through the creation of an atmosphere where the client will feel free to ask for anything. Welcoming and greeting them, calling by their names, showing interest in some events in their lives among others constitute them from moving to other competitors for similar services. For instance, in you-The Spa, I made use of this idea to ensure clients were not kept in the waiting room for more than fifteen minutes, but rather provided with other services such as manicures or quick massages as they waited to be served. This ensures that they don’t feel like their time is being wasted which would otherwise annoy them and may push them away.

Often customers are concerned about the cost as well as the time they spend in obtaining a certain product. Businessmen should therefore adjust these two elements to suit the consumers’ needs as well as their own benefits. For instance, if the goods are made available within the customers’ reach, they will not need to drive far in order to acquire those goods but will buy those within their reach. Today, many products and services have become very competitive which has made some businessmen provide quick delivery methods in order to attract more customers. After identifying and obtaining potential clients, the supplier needs to improve service delivery methods that will ensure that ordered goods are delivered within the shortest time possible. Regular operations should be maintained including opening and closing periods of the business premises, methods of payment and provision of other services such as credit facilities.

External business communication

External business communication involves the use of brochures as well as different forms of advertisement, telephone calls and the use of the internet. The internet has become a very popular mode of communication not only in our social lives but also in business operations. Many businesses are using the internet to carry out their normal operations. This is because the internet is cheap and fast in the delivery of messages. With the changing times, many people are getting access to the internet and becoming more and more dependent on it for their daily activities. In external business communication, the most important thing is the image of the organization that is portrayed to the public. The logo should give a clear representation, the business letterhead should be intended to market self-explanatory and the telephone messages should give a reflection of the professional ability of the business.

Direct marketing

Direct marketing involves one on one approach between the buyer and the seller where marketers meet their targeted customers directly with the products to be sold. It’s a form of direct communication between the producers and the consumers. Direct marketing can be through telephone calls, emails, or the use of catalogs where producers send information on certain products or services directly to potential customers. For this method to be effective, the producer needs to have the contact information of the potential clients such as email addresses, telephone numbers, and mailing addresses. This method is the most cost-effective marketing strategy compared to the other methods but it requires cautious execution.

Direct marketing has been widely used over the years. With the improved technology, businessmen can keep customers’ mailing lists into punched cards and store information on magnetic tapes that are more secure. Computers are also advantageous to businessmen since they reduce the number of documents that have to be stored thus creating more space in the workplace. This way, marketing became easier and potential customers can access any information within seconds.

Businessmen are now keeping stock records and making accounts on computers making direct marketing even easier especially in supplies management. Today, almost every business organization relies partly or wholly on direct marketers to advertise its products and services. However, direct marketing requires more than just advertising. Clear objectives have to be laid down with more emphasis on a good relationship between the business and the customer. With the increased global competition, creativity has to be applied in order to make direct marketing successful.

Other forms of businesses may choose to market their products directly to the final consumer. This is done by the use of sales representatives who personally deliver goods to the doorsteps of customers. This method is best applicable in small companies which are introducing their new products and searching for clients. Through experience, I have realized that this marketing strategy is not only cheap but also efficient. While working in the spa, I designed a plan for launching a personal cosmetic line, Lava Rache and I used direct marketing which turned out to be cost-effective in creating public awareness for these products. It proved to be much cheaper compared to advertising mediums and promotion methods since the sales representatives’ payments depend on the sales made. The company is guaranteed increased sales and the final consumers can as well give their feedback which enables the business to improve the quality of its products where necessary. Direct contact with customers eliminates the costs that would have otherwise been used on discounts or middlemen as payments.

Almost all business organizations use promotion as a way of making their products or services known to the public. Promotion can be done through the media, such as the use of TV, radio, magazines, newspaper, or the internet. A promotion plan should be purposed on increasing sales and creation of the good corporate image. It can also be used to introduce new products.

Most promotion services involve discount offers which will affect the whole chain of transactions from the wholesalers down to final consumers. Since the discounts are offered for only a short period of time, all parties involved in the sales will purchase products in large quantities in order to enjoy the discount. In the end, consumers will get used to those products to the point of buying them even without the discount offer.

As the company becomes exposed, it realizes that it has a social responsibility to the community and all its stakeholders (the shareholders, customers, staff, society, government, etc). Through communication, companies are able to increase their sales which calls for increased profits and consequently, increased shareholders returns. It is the duty of the company to ensure that consumers get high-quality products as well as the provision of good working conditions. All these are best achieved through effective communication.

The most commonly used mode of advertisement by businesses is the media. This is due to its easy accessibility unlike other modes of communication such as newspapers. Effective media communication requires the use of simple language that is easy for the targeted audience to understand. However, the message should be informative enough and it should reflect the business’s mission statement as well. A business’ participation in social activities can be an added advantage in attracting the intended customers. Lastly, sound bites should be obtained from people with authority or holding high positions in the business in order to demonstrate how the business is committed to success.

Sound Bites

Sound bites are brief statements that are obtained from interviews of highly respected people such as politicians and business managers. They clearly state the aim of a business and the nature of certain products. It is therefore the duty of those who are responsible for editing to ensure that they get only the most important points. The points taken are then included in the news broadcast. For sound bites to be effective, the language used should have a clear but brief description that can be easily repeated.

These are impressive propositions that are widely accepted by their own merits. They are usually employed in business advertising to draw people’s attention towards particular features of a certain item. Like sound bites, slogans should give an impression of the benefits of a specific product. They too should be straight and concise, giving an incredible perception about the merchandise and making the consumer feel the need to have that particular product. The first step in designing a persuasive message is to identify the problem then find a fundamental assumption between the interests of both the business and the audience. The last step is to devise a message with a question statement at the end.

A slogan portrays the finest reflection of the product. It is always aimed at making the item appear as the best there is in the market. Examples of such slogans include: ‘Guinness is good for you’, Persil –‘washes whiter’. Some slogans used in water conservation include: ‘conserve water and conserve life’, ‘cut one tree plant two’, ‘rainwater tank, won’t break the bank’. The message in slogans is meant for a specific intention and for a particular audience. A good example of a slogan that has been productive is ‘keep that school girl completion’, Palmolive soap, ‘for survival obey your thirst spirit’. An example of a slogan meant for a specific audience is ‘choosy mother choose Jif peanuts butter’.

The success of any marketing activity in a business depends largely on the way in which the marketing message is sent and received by the targeted customers. Attention and respect are good values for marketers to show their customers in order to succeed in persuading them to buy their products. It is in the best interest of customers that they get all products under one roof to avoid moving from one store to another. Marketers should, therefore, ensure that all their products are easily accessible to customers at all times. The use of proper and polite language is an essential tool for marketers in persuading customers, especially for direct marketers since they interact with the customers instantly.

Success does not come easily especially in business where one needs to compete with the growing competitive world. In order to make business communication a success, companies should clearly identify the needs of their customers and develop good relationships between the customers and the employees as well. In the recent future, the direct marketing may replace most of the other conventional ways of advertisement because it is proving to be the most effective and most businessmen and marketers have been using it of late. The success of direct marketing has been greatly contributed by the use of the internet. Direct marketing is way better compared to a conventional advertisement which is very costly considering that the outcome cannot be predicted. The high competition in the markets requires skillful marketers in order to persuade customers to choose their products. It is therefore the duty of business managers to ensure that all their marketers receive the required training on proper marketing strategies in order to ensure maximum sales. It is very clear that marketing is the backbone of a successful business and it should therefore be taken seriously and handled professionally.

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Chapter 1: Effective Business Communication

Venecia Williams

Learning Objectives

• Examine the importance of being a good communicator
• Define the communication process
• Explain 8 essential components of communication
• Discuss the role of ethics in communication

Communication is an activity, skill, and art that incorporates lessons learned across a wide spectrum of human knowledge. Perhaps the most time-honoured form of communication is storytelling. We’ve told each other stories for ages to help make sense of our world, anticipate the future, and certainly to entertain ourselves. The art of storytelling draws on your understanding of yourself, your message, and how you communicate it to an audience that is simultaneously communicating back to you. Your anticipation, reaction, and adaptation to the process will determine how successfully you are able to communicate. You were not born knowing how to write or even how to talk—but in the process of growing up, you have undoubtedly learned how to tell, and how not tell, a story out loud and in writing.

Effective communication takes preparation, practice, and persistence. There are many ways to learn communication skills; the school of experience, or “hard knocks,” is one of them. But in the business environment, a “knock” (or lesson learned) may come at the expense of your credibility through a blown presentation to a client. The classroom environment, with a compilation of information and resources such as a text, can offer you a trial run where you get to try out new ideas and skills before you have to use them to communicate effectively to make a sale or form a new partnership. Listening to yourself, or perhaps the comments of others may help you reflect on new ways to present or perceive, thoughts, ideas and concepts. The net result is your growth; ultimately your ability to communicate in business will improve, opening more doors than you might anticipate.

Importance of Good Communication Skills

Communication is key to your success—in relationships, in the workplace, as a citizen of your country, and across your lifetime. Your ability to communicate comes from experience, and experience can be an effective teacher, but this text and the related business communication course will offer you a wealth of experiences gathered from professional speakers across their lifetimes. You can learn from the lessons they’ve learned and be a more effective communicator right out of the gate.

Business communication can be thought of as a problem-solving activity in which individuals may address the following questions:

• What is the situation?
• What are some possible communication strategies?
• What is the best course of action?
• What is the best way to design the chosen message?
• What is the best way to deliver the message?

In this book, we will examine this problem-solving process and help you learn to apply it in the kinds of situations you are likely to encounter over the course of your career.

Communication Influences Your Thinking about Yourself and Others

We all share a fundamental drive to communicate. Communication can be defined as the process of understanding and sharing meaning (Pearson & Nelson, 2000). You share meaning in what you say and how you say it, both in oral and written forms. If you could not communicate, what would life be like? A series of never-ending frustrations? Not being able to ask for what you need or even to understand the needs of others?

Being unable to communicate might even mean losing a part of yourself, for you communicate your  self-concept —your sense of self and awareness of who you are—in many ways. Do you like to write? Do you find it easy to make a phone call to a stranger or to speak to a room full of people? Perhaps someone told you that you don’t speak clearly or your grammar needs improvement. Does that make you more or less likely to want to communicate? For some, it may be a positive challenge, while for others it may be discouraging. But in all cases, your ability to communicate is central to your self-concept.

Take a look at your clothes. What are the brands you are wearing? What do you think they say about you? Do you feel that certain styles of shoes, jewelry, tattoos, music, or even automobiles express who you are? Part of your self-concept may be that you express yourself through texting, or through writing longer documents like essays and research papers, or through the way you speak.

On the other side of the coin, your communications skills help you to understand others—not just their words, but also their tone of voice, their nonverbal gestures, or the format of their written documents provide you with clues about who they are and what their values and priorities may be. Active listening and reading are also part of being a successful communicator.

Communication Influences How You Learn

When you were an infant, you learned to talk over a period of many months. When you got older, you didn’t learn to ride a bike, drive a car, or even text a message on your cell phone in one brief moment. You need to begin the process of improving your speaking and writing with the frame of mind that it will require effort, persistence, and self-correction.

You learn to speak in public by first having conversations, then by answering questions and expressing your opinions in class, and finally by preparing and delivering a “stand-up” speech. Similarly, you learn to write by first learning to read, then by writing and learning to think critically. Your speaking and writing are reflections of your thoughts, experience, and education. Part of that combination is your level of experience listening to other speakers, reading documents and styles of writing, and studying formats similar to what you aim to produce.

As you study business communication, you may receive suggestions for improvement and clarification from speakers and writers more experienced than yourself. Take their suggestions as challenges to improve; don’t give up when your first speech or first draft does not communicate the message you intend. Stick with it until you get it right. Your success in communicating is a skill that applies to almost every field of work, and it makes a difference in your relationships with others.

Remember, luck is simply a combination of preparation and timing. You want to be prepared to communicate well when given the opportunity. Each time you do a good job, your success will bring more success.

Communication Represents You and Your Employer

You want to make a good first impression on your friends and family, instructors, and employer. They all want you to convey a positive image, as it reflects on them. In your career, you will represent your business or company in spoken and written form. Your professionalism and attention to detail will reflect positively on you and set you up for success.

In both oral and written situations, you will benefit from having the ability to communicate clearly. These are skills you will use for the rest of your life. Positive improvements in these skills will have a positive impact on your relationships, your prospects for employment, and your ability to make a difference in the world.

Communication Skills Are Desired by Business and Industry

Oral and written communication proficiencies are consistently ranked in the top ten desirable skills by employer surveys year after year. In fact, high-powered business executives sometimes hire consultants to coach them in sharpening their communication skills. According to the National Association of Colleges and Employers (2018), the following are the top five personal qualities or skills potential employers seek:

• Communication skills (verbal and written)
• Strong work ethic
• Teamwork skills (works well with others, group communication)
• Analytical skills

Knowing this, you can see that one way for you to be successful and increase your promotion potential is to increase your abilities to speak and write effectively. An individual with excellent communication skills is an asset to every organization. No matter what career you plan to pursue, learning to express yourself professionally in speech and in writing will help you get there.

What is Communication?

Many theories have been proposed to describe, predict, and understand the behaviours and phenomena of which communication consists. When it comes to communicating in business, we are often less interested in theory than in making sure our communications generate the desired results. But in order to achieve results, it can be valuable to understand what communication is and how it works. All communication is composed of three parts that make a whole: sharing, understanding, and meaning.

Sharing  means doing something together with one or more person(s). In communication, sharing occurs when you convey thoughts, feelings, ideas, or insights to others. You also share with yourself (a process called intrapersonal communication) when you bring ideas to consciousness, ponder how you feel about something, figure out the solution to a problem, or have a classic “Aha!” moment when something becomes clear.

The second keyword is understanding . “To understand is to perceive, to interpret, and to relate our perception and interpretation to what we already know.” (McLean, 2003) Understanding the words and the concepts or objects they refer to is an important part of the communication process.

Finally,  meaning  is what you share through communication. For example, by looking at the context of a word, and by asking questions, you can discover the shared meaning of the word and better understand the message.

Watch the following video reviewing Types of Communication

• Interpersonal communication is any message exchanged between two or more people.
• Written communication is any message using the written word.
• Verbal, or oral, communication is any message conveyed through speech.
• Nonverbal communication is any message inferred through observation of another person.

Communications Process: Encoding and Decoding

In basic terms, humans communicate through a process of  encoding  and  decoding . The encoder is the person who develops and sends the message. As represented in Figure 1.1 below, the encoder must determine how the message will be received by the audience, and make adjustments so the message is received the way they want it to be received.

Encoding is the process of turning thoughts into communication. The encoder uses a ‘medium’ to send the message — a phone call, email, text message, face-to-face meeting, or other communication tools. The level of conscious thought that goes into encoding messages may vary. The encoder should also take into account any ‘noise’ that might interfere with their message, such as other messages, distractions, or influences.

The audience then ‘decodes’, or interprets, the message for themselves.  Decoding  is the process of turning communication into thoughts. For example, you may realize you’re hungry and encode the following message to send to your roommate: “I’m hungry. Do you want to get pizza tonight?” As your roommate receives the message, they decode your communication and turn it back into thoughts to make meaning.

Of course, you don’t just communicate verbally—you have various options, or channels, for communication. Encoded messages are sent through a channel, or a sensory route, on which a message travels to the receiver for decoding. While communication can be sent and received using any sensory route (sight, smell, touch, taste, or sound), most communication occurs through visual (sight) and/or auditory (sound) channels. If your roommate has headphones on and is engrossed in a video game, you may need to get their attention by waving your hands before you can ask them about dinner.

The  transmission model of communication describes communication as a linear, one-way process in which a sender intentionally transmits a message to a receiver (Ellis & McClintock, 1990). This model focuses on the sender and message within a communication encounter. Although the receiver is included in the model, this role is viewed as more of a target or endpoint rather than part of an ongoing process. You are left to presume that the receiver either successfully receives and understands the message or does not. Think of how a radio message is sent from a person in the radio studio to you listening in your car. The sender is the radio announcer who encodes a verbal message that is transmitted by a radio tower through electromagnetic waves (the channel) and eventually reaches your (the receiver’s) ears via an antenna and speakers in order to be decoded. The radio announcer doesn’t really know if you receive their message or not, but if the equipment is working and the channel is free of static, then there is a good chance that the message was successfully received.

The  interaction model  of communication describes communication as a process in which participants alternate positions as sender and receiver and generate meaning by sending messages and receiving feedback within physical and psychological contexts (Schramm, 1997). Rather than illustrating communication as a linear, one-way process, the interaction model incorporates feedback, which makes communication a more interactive, two-way process. Feedback includes messages sent in response to other messages. For example, your instructor may respond to a point you raise during class discussion or you may point to the sofa when your roommate asks you where the remote control is. The inclusion of a feedback loop also leads to a more complex understanding of the roles of participants in a communication encounter. Rather than having one sender, one message, and one receiver, this model has two sender-receivers who exchange messages. Each participant alternates roles as sender and receiver in order to keep a communication encounter going. Although this seems like a perceptible and deliberate process, you alternate between the roles of sender and receiver very quickly and often without conscious thought.

The  transaction model  of communication describes communication as a process in which communicators generate social realities within social, relational, and cultural contexts. In this model, you don’t just communicate to exchange messages; you communicate to create relationships, form intercultural alliances, shape your self-concepts, and engage with others in dialogue to create communities. In short, you don’t communicate about your realities; communication helps to construct your realities (and the realities of others).

The roles of sender and receiver in the transaction model of communication differ significantly from the other models. Instead of labelling participants as senders and receivers, the people in a communication encounter are referred to as communicators. Unlike the interaction model, which suggests that participants alternate positions as sender and receiver, the transaction model suggests that you are simultaneously a sender and a receiver. For example, when meeting a new friend, you send verbal messages about your interests and background, your companion reacts nonverbally. You don’t wait until you are done sending your verbal message to start receiving and decoding the nonverbal messages of your new friend. Instead, you are simultaneously sending your verbal message and receiving your friend’s nonverbal messages. This is an important addition to the model because it allows you to understand how you are able to adapt your communication—for example, adapting a verbal message—in the middle of sending it based on the communication you are simultaneously receiving from your communication partner.

Eight Essential Components of Communication

The communication process can be broken down into a series of eight essential components, each of which serves an integral function in the overall process:

Environment

Interference.

The source imagines, creates, and sends the message. The source encodes the message by choosing just the right order or the best words to convey the intended meaning and presents or sends the information to the audience (receiver). By watching for the audience’s reaction, the source perceives how well they received the message and responds with clarification or supporting information.

“The message is the stimulus or meaning produced by the source for the receiver or audience” (McLean, 2005). The message brings together words to convey meaning but is also about how it’s conveyed — through nonverbal cues, organization, grammar, style, and other elements.

“The channel is the way in which a message or messages travel between source and receiver.” (McLean, 2005). Spoken channels include face-to-face conversations, speeches, phone conversations and voicemail messages, radio, public address systems, and Skype. Written channels include letters, memorandums, purchase orders, invoices, newspaper and magazine articles, blogs, email, text messages, tweets, and so forth.

“The receiver receives the message from the source, analyzing and interpreting the message in ways both intended and unintended by the source” (McLean, 2005).

When you respond to the source, intentionally or unintentionally, you are giving feedback. Feedback is composed of messages the receiver sends back to the source. Verbal or nonverbal, all these feedback signals allow the source to see how well, how accurately (or how poorly and inaccurately) the message was received (Leavitt & Mueller, 1951).

“The environment is the atmosphere, physical and psychological, where you send and receive messages” (McLean, 2005). Surroundings, people, animals, technology, can all influence your communication.

“The context of the communication interaction involves the setting, scene, and expectations of the individuals involved” (McLean, 2005). A professional communication context may involve business suits (environmental cues) that directly or indirectly influence expectations of language and behaviour among the participants.

Interference, also called noise, can come from any source. “Interference is anything that blocks or changes the source’s intended meaning of the message” (McLean, 2005). This can be external or internal/psychological. Noise interferes with normal encoding and decoding of the message carried by the channel between source and receiver.

Your Responsibilities as a Communicator – 4 tips

Whenever you speak or write in a business environment, you have certain responsibilities to your audience, your employer, and your profession. Your audience comes to you with an inherent set of expectations that is your responsibility to fulfill. The specific expectations may change given the context or environment, but two central ideas will remain: be prepared, and be ethical.

Preparation

Being prepared means that you have selected a topic appropriate to your audience, gathered enough information to cover the topic well, put your information into a logical sequence, and considered how best to present it.

Organization

Being organized involves the steps or points that lead your communication to a conclusion. Once you’ve invested time in researching your topic, you will want to narrow your focus to a few key points and consider how you’ll present them. You also need to consider how to link your main points together for your audience so they can follow your message from point to point.

You need to have a clear idea in your mind of what you want to say before you can say it clearly to someone else. It involves considering your audience, as you will want to choose words and phrases they understand and avoid jargon or slang that may be unfamiliar to them. Clarity also involves presentation and appropriate use of technology.

Conciseness

Concise means to be brief and to the point. In most business communications you are expected to ‘get down to business’ right away. Being prepared includes being able to state your points clearly and support them with trustworthy evidence in a relatively straightforward, linear way. Be concise in your choice of words, organization, and even visual aids. Being concise also involves being sensitive to time constraints. Be prepared to be punctual and adhere to deadlines or time limits. Some cultures also have a less strict interpretation of time schedules and punctuality. While it is important to recognize that different cultures have different expectations, the general rule holds true that good business communication does not waste words or time.

Ethics in Communication

Communicating ethically involves being egalitarian, respectful, and trustworthy—overall, practising the “golden rule” of treating your audience the way you would want to be treated. Communication can move communities, influence cultures, and change history. It can motivate people to take a stand, consider an argument, or purchase a product. The degree to which you consider both the common good and fundamental principles you hold to be true when crafting your message directly relates to how your message will affect others.

The Ethical Communicator Is Egalitarian

The word “egalitarian” comes from the root “equal.” To be egalitarian is to believe in basic equality: that all people should share equally in the benefits and burdens of a society. It means that everyone is entitled to the same respect, expectations, access to information, and rewards of participation in a group. To communicate in an egalitarian manner, speak and write in a way that is comprehensible and relevant to all your listeners or readers, not just those who are ‘like you’ in terms of age, gender, race or ethnicity, or other characteristics. In business, an effective communicator seeks to unify the audience by using ideas and language that are appropriate for all the message’s readers or listeners.

The Ethical Communicator Is Respectful

People are influenced by emotions as well as logic. The ethical communicator will be passionate and enthusiastic without being disrespectful. Losing one’s temper and being abusive are generally regarded as showing a lack of professionalism (and could even involve legal consequences for you or your employer). When you disagree strongly with a coworker, feel deeply annoyed with a difficult customer, or find serious fault with a competitor’s product, it is important to express such sentiments respectfully.

The Ethical Communicator Is Trustworthy

Trust is a key component in communication, and this is especially true in business. Your goal as a communicator is to build a healthy relationship with your audience and to do that you must show them how they can trust you and why the information you are about to share with them is believable. Your audience will expect that what you say is the truth as you understand it. This means that you have not intentionally omitted, deleted, or taken information out of context simply to prove your points. They will listen to what you say and how you say it, but also to what you don’t say or do. Being worthy of trust is something you earn with an audience. Many wise people have observed that trust is hard to build but easy to lose.

The “Golden Rule”

When in doubt, remember the “golden rule,” which is to treat others the way you would like to be treated. In all its many forms, the golden rule incorporates human kindness, cooperation, and reciprocity across cultures, languages, backgrounds, ad interests. Regardless of where you travel, with whom you communicate or what your audience is like, remember how you would feel if you were on the receiving end of your communication and act accordingly.

Being a good communicator is essential to becoming a successful business person. Therefore, it is important to learn how to communicate well. The first step in that process is understanding what effective communication means. This will help you to evaluate and improve your communication skills.

End of Chapter Activities

1a. thinking about the content.

What are your key takeaways from this chapter? What is something you have learned or something you would like to add from your experience?

1b. Review Questions

Discussion Questions

• Recall one time you felt offended or insulted in a conversation. What contributed to your perception?
• When someone lost your trust, were they able to earn it back?
• Does the communicator have a responsibility to the audience? Does the audience have a responsibility to the speaker? Why or why not?

1c. Applying chapter concepts to a situation

Communicating with a supervisor

Mako is an international student enrolled in a post-degree program in Vancouver. She has been working at a grocery store for the past three months on Tuesdays, Thursdays and Fridays when she doesn’t have class. Mako enjoys working at the grocery store and gets along well with her colleagues and supervisor. Customers often comment on her professionalism and friendliness and she has noticed that her communication skills have improved.

When she applied for the job and filled out her available hours, she made sure to state that she could only work a maximum of 20 hours per week as an international student. She mentioned it once more during the interview and was told it would not be a problem.

Since then her supervisor has asked her to work overtime in a few instances to accommodate a colleague who was running late. That was not a problem. However, recently her supervisor asked if she could pick up an extra shift for two weeks because one colleague was out sick. Mako is not comfortable working so many hours over her maximum, but she is worried her supervisor might be upset and think she is not a team player.

What should Mako do? How should she communicate her decision to her supervisor?

1d. Summary Writing

Read this article from Salesforce.com on the 10 Must-Have Communication Skills for Business Success . Summarize the article and identify which of these skills you would like to improve.

Content Attribution

This chapter contains content from Communication for Business Professionals – Canadian Edition which was adapted from Business Communication for Success in 2013 by  University of Minnesota Libraries Publishing  through the  eLearning Support Initiative . The 2018 revision continues to be licensed with a Creative Commons license (CC BY-NC-SA) following the precedent of a publisher who has requested that they and the original author not receive attribution.

Ellis, R. and Ann McClintock,  You Take My Meaning: Theory into Practice in Human Communication  (London: Edward Arnold, 1990), 71.

Leavitt, H., & Mueller, R. (1951). Some effects of feedback on communication.  Human Relations, 4 , 401–410.

McLean, S. (2003).  The basics of speech communication . Boston, MA: Allyn & Bacon.

McLean, S. (2005).  The basics of interpersonal communication  (p. 10). Boston, MA: Allyn & Bacon.

NACE. (2018). Employers Want to See These Attributes on Students’ Resumes. Retrieved August 26, 2020, from https://www.naceweb.org/talent-acquisition/candidate-selection/employers-want-to-see-these-attributes-on-students-resumes/

Pearson, J. C., & Nelson, P. E. (2000).  An introduction to human communication: understanding and sharing . Boston: McGraw Hill.

Schramm, W.,  The Beginnings of Communication Study in America  (Thousand Oaks, CA: Sage, 1997).

Video Attribution

This chapter contains the video Types of Communication Interpersonal, Non Verbal, Written Oral Video Lesson Transcript Stud by Zaharul Hafiq from YouTube.com.

Chapter 1: Effective Business Communication Copyright © 2020 by Venecia Williams is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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• Knowledge Base
• How to conclude an essay | Interactive example

How to Conclude an Essay | Interactive Example

Published on January 24, 2019 by Shona McCombes . Revised on July 23, 2023.

The conclusion is the final paragraph of your essay . A strong conclusion aims to:

• Tie together the essay’s main points
• Show why your argument matters
• Leave the reader with a strong impression

Your conclusion should give a sense of closure and completion to your argument, but also show what new questions or possibilities it has opened up.

This conclusion is taken from our annotated essay example , which discusses the history of the Braille system. Hover over each part to see why it’s effective.

Braille paved the way for dramatic cultural changes in the way blind people were treated and the opportunities available to them. Louis Braille’s innovation was to reimagine existing reading systems from a blind perspective, and the success of this invention required sighted teachers to adapt to their students’ reality instead of the other way around. In this sense, Braille helped drive broader social changes in the status of blindness. New accessibility tools provide practical advantages to those who need them, but they can also change the perspectives and attitudes of those who do not.

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Table of contents

Step 1: return to your thesis, step 2: review your main points, step 3: show why it matters, what shouldn’t go in the conclusion, more examples of essay conclusions, other interesting articles, frequently asked questions about writing an essay conclusion.

To begin your conclusion, signal that the essay is coming to an end by returning to your overall argument.

Don’t just repeat your thesis statement —instead, try to rephrase your argument in a way that shows how it has been developed since the introduction.

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Next, remind the reader of the main points that you used to support your argument.

Avoid simply summarizing each paragraph or repeating each point in order; try to bring your points together in a way that makes the connections between them clear. The conclusion is your final chance to show how all the paragraphs of your essay add up to a coherent whole.

To wrap up your conclusion, zoom out to a broader view of the topic and consider the implications of your argument. For example:

• Does it contribute a new understanding of your topic?
• Does it raise new questions for future study?
• Does it lead to practical suggestions or predictions?
• Can it be applied to different contexts?
• Can it be connected to a broader debate or theme?

Whatever your essay is about, the conclusion should aim to emphasize the significance of your argument, whether that’s within your academic subject or in the wider world.

Try to end with a strong, decisive sentence, leaving the reader with a lingering sense of interest in your topic.

The easiest way to improve your conclusion is to eliminate these common mistakes.

Don’t include new evidence

Any evidence or analysis that is essential to supporting your thesis statement should appear in the main body of the essay.

The conclusion might include minor pieces of new information—for example, a sentence or two discussing broader implications, or a quotation that nicely summarizes your central point. But it shouldn’t introduce any major new sources or ideas that need further explanation to understand.

Don’t use “concluding phrases”

Avoid using obvious stock phrases to tell the reader what you’re doing:

• “In conclusion…”
• “To sum up…”

These phrases aren’t forbidden, but they can make your writing sound weak. By returning to your main argument, it will quickly become clear that you are concluding the essay—you shouldn’t have to spell it out.

Don’t undermine your argument

Avoid using apologetic phrases that sound uncertain or confused:

• “This is just one approach among many.”
• “There are good arguments on both sides of this issue.”
• “There is no clear answer to this problem.”

Even if your essay has explored different points of view, your own position should be clear. There may be many possible approaches to the topic, but you want to leave the reader convinced that yours is the best one!

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• Argumentative
• Literary analysis

This conclusion is taken from an argumentative essay about the internet’s impact on education. It acknowledges the opposing arguments while taking a clear, decisive position.

The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.

This conclusion is taken from a short expository essay that explains the invention of the printing press and its effects on European society. It focuses on giving a clear, concise overview of what was covered in the essay.

The invention of the printing press was important not only in terms of its immediate cultural and economic effects, but also in terms of its major impact on politics and religion across Europe. In the century following the invention of the printing press, the relatively stationary intellectual atmosphere of the Middle Ages gave way to the social upheavals of the Reformation and the Renaissance. A single technological innovation had contributed to the total reshaping of the continent.

This conclusion is taken from a literary analysis essay about Mary Shelley’s Frankenstein . It summarizes what the essay’s analysis achieved and emphasizes its originality.

By tracing the depiction of Frankenstein through the novel’s three volumes, I have demonstrated how the narrative structure shifts our perception of the character. While the Frankenstein of the first volume is depicted as having innocent intentions, the second and third volumes—first in the creature’s accusatory voice, and then in his own voice—increasingly undermine him, causing him to appear alternately ridiculous and vindictive. Far from the one-dimensional villain he is often taken to be, the character of Frankenstein is compelling because of the dynamic narrative frame in which he is placed. In this frame, Frankenstein’s narrative self-presentation responds to the images of him we see from others’ perspectives. This conclusion sheds new light on the novel, foregrounding Shelley’s unique layering of narrative perspectives and its importance for the depiction of character.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
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• False cause fallacy
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Your essay’s conclusion should contain:

• A rephrased version of your overall thesis
• A brief review of the key points you made in the main body
• An indication of why your argument matters

The conclusion may also reflect on the broader implications of your argument, showing how your ideas could applied to other contexts or debates.

For a stronger conclusion paragraph, avoid including:

• Important evidence or analysis that wasn’t mentioned in the main body
• Generic concluding phrases (e.g. “In conclusion…”)
• Weak statements that undermine your argument (e.g. “There are good points on both sides of this issue.”)

Your conclusion should leave the reader with a strong, decisive impression of your work.

The conclusion paragraph of an essay is usually shorter than the introduction . As a rule, it shouldn’t take up more than 10–15% of the text.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

McCombes, S. (2023, July 23). How to Conclude an Essay | Interactive Example. Scribbr. Retrieved April 11, 2024, from https://www.scribbr.com/academic-essay/conclusion/

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Essay on Effective Business Communication

Students are often asked to write an essay on Effective Business Communication in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Effective Business Communication

What is business communication.

Business communication is how people share information in a company. This can be done in different ways like meetings, emails, or phone calls. Good communication helps a business run smoothly and successfully.

Importance of Effective Communication

Effective communication is very important in business. It helps everyone understand what they need to do. When people communicate well, they can work together better and make the business more successful.

Types of Business Communication

There are two main types of business communication: internal and external. Internal communication is when people inside the business talk to each other. External communication is when the business talks to people outside, like customers or partners.

Improving Business Communication

To improve business communication, it’s important to be clear and concise. This means saying exactly what you mean in a simple way. It’s also important to listen to others and respond to their ideas.

Impact of Effective Communication

When a business communicates effectively, it can solve problems faster, make better decisions, and build stronger relationships. This can lead to more success and growth for the business.

In conclusion, effective communication is key to a successful business. It helps everyone work together and understand what they need to do. By improving communication, a business can become more successful and grow.

250 Words Essay on Effective Business Communication

Business communication is how people share information in a company. It can be between two people, a group, or even between two companies. This sharing can be about plans, ideas, updates, or any other company matters.

Importance of Business Communication

Good business communication is very important. It helps keep everyone in the company on the same page. This means everyone knows what they need to do and what is happening in the company. It also helps build strong relationships between people in the company.

There are two main types of business communication: verbal and written. Verbal communication is when people talk face-to-face or on the phone. Written communication is when people write emails, reports, or memos. Both types are important and used often in business.

Keys to Effective Business Communication

To have good business communication, there are a few things you should do. First, be clear and simple. Make sure your message is easy to understand. Second, be respectful. Treat others as you want to be treated. Third, listen well. This shows you value the other person’s ideas and thoughts.

In conclusion, effective business communication is very important. It helps companies run smoothly and builds strong relationships. To be good at it, you need to be clear, respectful, and a good listener.

500 Words Essay on Effective Business Communication

Business communication is the sharing of information between people inside a company to help achieve the company’s goals. It also involves sharing information with people outside the company. This kind of communication can be spoken, written, or even non-verbal (like body language or signs).

Importance of Effective Business Communication

Good business communication is very important. It helps people understand what they need to do and how to do it. It can also help a company do better in the business world.

For example, if a boss can clearly tell their employees what they need to do, the employees can do their jobs better. Or, if a company can clearly tell its customers about its products, the customers will be more likely to buy them.

Key Elements of Effective Business Communication

There are a few key things that can make business communication more effective.

First, the communication needs to be clear. This means that the person sending the message needs to make sure that the person receiving the message can understand it.

Second, the communication needs to be accurate. This means that the information being shared needs to be correct.

Third, the communication needs to be timely. This means that the information needs to be shared at the right time. For example, if a company is having a sale, they need to tell their customers about it before the sale starts, not after it has already ended.

Ways to Improve Business Communication

There are many ways to improve business communication.

One way is to make sure that the person sending the message is clear about what they want to say. They should think about their message before they send it. They should also make sure that their message is easy to understand.

Another way is to make sure that the person receiving the message understands it. They should ask questions if they don’t understand something. They should also make sure that they understand what they are supposed to do after they receive the message.

Finally, a company can use technology to improve their communication. For example, they can use email or video calls to share information. They can also use social media to share information with their customers.

In conclusion, effective business communication is very important. It can help a company do better in the business world. It can also help people do their jobs better. By making sure that their communication is clear, accurate, and timely, a company can make their business communication more effective. They can also use technology to improve their communication.

That’s it! I hope the essay helped you.

If you’re looking for more, here are essays on other interesting topics:

• Essay on Effect Of Technology On Communication
• Essay on Effect Of Social Media On Youth
• Essay on Effect Of Social Media On Society

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Essay: Communication in business

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Communication is the key to success in any business. Whether you are trying to sell a product , answer a query or complaint or convince your colleagues to adopt a certain course of action , good communication often means the difference between success and failure. Moreover, because of the globalisation of trade and the use of the Internet, the position of English as the international language of business is stronger than ever. ‘A man is as alive as he can communicate.’ (L. Ron Hubbard). This quotation emphasizes the importance of communication and its corresponding need. Communication plays a significant role in our lives at all levels. It is, in fact, an integral part or facet of our life. Communication is the only activity which is performed or indulged in all the time, and not occasionally or sporadically. The list of its benefits is endless. A glance at just a few of them will, however, suffice to underscore the importance and need for effective communication. Effective communication and success go together, for an individual as well as for an organization. It facilitates human endeavor and enhances all aspects of human life. Healthy working human relationships are the result of effective communication, as it influences and moulds human thinking, beliefs, frame of mind and value systems. It decides good human behaviour as well as social behaviour. In a way it helps to develop an effective democratic and multicultural society. It will not be an exaggeration to say that our personal, professional and civic lives revolve around communication. Communication has a definite role to play in business, as a business person spends 75-90% of his work-time in communication, whether it be speaking, reading, writing, or listening. Today, technological development, globalization and team-based organizational structures have given rise to a culturally diverse workforce in an organization. This, again, intensifies the need to communicate effectively. Higher administrative jobs require effective communication to a greater extent. It resolves conflicts between organizational complexity and individual needs. It encourages people to think in new ways. It boosts morale; motivates people; produces greater efficiency, leading to higher productivity; creates a healthy atmosphere, bringing about unity; maintains smooth functioning; promotes the control of factors necessary for successfully achieving the final goal of the organization; and so on. It helps quick decision-making. Reaching the final goal ensuring profitability is possible only with effective communication. Conversely, inability to communicate effectively will weaken the administration. It will result in problems like miscommunication, low morale, lack of motivation, inefficiency, chaos, lack of control, reduced productivity, lack of unity, and non-achievement of the final goal, and perhaps total failure. That is why effective communication is a must. Neglecting communication or underestimating its value and importance will take us back to the dark ages and will deprive us of all the latest developments. Good communication is today’s need. Its absence would make success unattainable

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The paper discusses the basic principles of persuasive communication in business. In business communication, persuasiveness is often associated with manipulation, unethical behaviors, and even deception. The aim of the paper is to break the myth that effective persuasion is impossible without manipulation and tricks.

Introduction

Throughout my life, I faced numerous situations when effective persuasion was critical for the success of my individual and professional endeavors. I witnessed how my friends and coworkers applied to different methods of persuasion. Not always were their persuasion methods ethical and honest. Life has taught me that effective persuasion in business communication is possible without manipulation and unethical behaviors. If I try to persuade my audience to take some action, I try to develop credibility, use logical arguments, tie facts to the benefits of the proposed action and avoid using threatening tone. These are absolutely honest and ethical techniques that have proved to be effective instruments of persuasion.

Credibility and logical arguments are the best friends of effective persuasion. Manipulation, tricks, and deception are easy to detect, whilst credible atmosphere and logical arguments make it difficult for the audience to argue my position. Logic is, probably, the most productive tool of persuasion. Structured representation of facts persuades the audience to take the proposed action better than any manipulation. I always seek to tie these facts to the benefits of the proposed action. I try to make people see, how they will benefit from taking this action and what will happen if they decide to choose a different decision-making path. None of these tools is even close to manipulation; rather, it is a well-developed strategy of persuasion in business.

Tone is important, too. Actually, tone is what distinguishes effective persuasion from manipulation. I intentionally try to avoid threatening tone. I try to be calm, pleasant, likeable, and, when necessary, enthusiastic. I have learned that the audience can be particularly sensitive toward the tone, and the success of any persuasive message largely depends on the tone I choose to deliver the message to people. All these techniques prove that effective persuasion is possible without manipulation and can be absolutely ethical and just.

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Essay on Importance of Communication for Students and Children

500+ words essay on importance of communication:.

Communication is one of the important tools that aid us to connect with people. Either you are a student or a working professional, good communication is something that will connect you far ahead. Proper communication can help you to solve a number of issues and resolve problems. This is the reason that one must know how to communicate well. The skills of communication essential to be developed so that you are able to interact with people. And able to share your thoughts and reach out to them. All this needs the correct guidance and self-analysis as well.

Meaning of Communication

The word communication is basically a process of interaction with the people and their environment . Through such type of interactions, two or more individuals influence the ideas, beliefs, and attitudes of each other.

Such interactions happen through the exchange of information through words, gestures, signs, symbols, and expressions. In organizations, communication is an endless process of giving and receiving information and to build social relationships.

Importance of Communication

Communication is not merely essential but the need of the hour. It allows you to get the trust of the people and at the same time carry better opportunities before you. Some important points are as follows –

Help to Build Relationships 

No matter either you are studying or working, communication can aid you to build a relationship with the people. If you are studying you communicate with classmates and teachers to build a relationship with them. Likewise in offices and organizations too, you make relationships with the staff, your boss and other people around.

Improve the Working Environment 

There are a number of issues which can be handled through the right and effective communication. Even planning needs communication both written as well as verbal. Hence it is essential to be good in them so as to fill in the communication gap.

Foster strong team

Communication helps to build a strong team environment in the office and other places. Any work which requires to be done in a team. It is only possible if the head communicates everything well and in the right direction.

Find the right solutions

Through communication, anyone can find solutions to even serious problems. When we talk, we get ideas from people that aid us to solve the issues. This is where communication comes into play. Powerful communication is the strength of any organization and can help it in many ways.

Earns more respect

If your communication skills are admirable, people will love and give you respect. If there is any problem, you will be the first person to be contacted. Thus it will increase your importance. Hence you can say that communications skills can make a big change to your reputation in society.

Get the huge list of more than 500 Essay Topics and Ideas

Don’t Go Overboard With Your Point

The conversation is about to express your thoughts. And to let the other person know what you feel. It is not mean to prove that your point is correct and the other person is wrong. Don’t Overboard other With Your Point.

Watch Your Words

Before you say something to Watch Your Words. At times, out of anger or anxiousness, we say somethings that we must not say. Whenever you are in a professional meeting or in some formal place, where there is a necessity of communicating about your product or work then it is advised to practice the same beforehand

Communication is the greatest importance. It is important to sharing out one’s thoughts and feelings to live a fuller and happier life. The more we communicate the less we suffer and the better we feel about everything around. However, it is all the more necessary to learn the art of effective communication to put across ones point well.

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634 Communication Essay Topics & Examples

If you’re searching for communication essay topics or examples, you’ve stumbled on the right page!

43 Conclusion

Good delivery is meant to augment your presentation and help convey your information to the audience. Anything that potentially distracts your audience means that fewer people will be informed, persuaded, or entertained by what you have said. Practicing your presentation in an environment that closely resembles the actual situation that you will be speaking in will better prepare you for what to do and how to deliver your speech when it really counts.

Something to Think About

Most people struggle with at least one aspect of delivery: voice, posture, eye contact, distracting movement, vocalized pauses, etc. What do you struggle with? Based on this chapter and what you have already experienced in class, what is your biggest takeaway about improving delivery ?

Check your Understanding

Additional resources.

Duarte, N. (2011). The secret structure of great talks [Video]. Retrieved from https://www.ted.com/talks/ nancy_duarte_the_secret_structure_of_great_talks [i]

Chapter Glossary

Extemporaneous presentations  – carefully planned and rehearsed presentations, delivered in a conversational manner using brief notes. Goldilocks paradigm – you don’t want to overdo (or understate) the delivery of your presentation because you might distract your audience by looking hyper or overly animated. Impromptu presentation – the presentation of a short message without advance preparation. Impromptu speaking – the presentation of a short message without advance preparation. Manuscript presentations  – the word-for-word iteration of a written message. Memorized speaking – the recitation of a written message that the speaker has committed to memory. Rate – how quickly or slowly you say the words of your speech.

Chapter References

Tucker, B., & B arton, K. (2016). Exploring public speaking: 2nd revision . Retrieved from  http://oer.galileo.usg.edu/communication-textbooks/ 1

Communication for Business Professionals Copyright © 2018 by eCampusOntario is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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NPR in Turmoil After It Is Accused of Liberal Bias

An essay from an editor at the broadcaster has generated a firestorm of criticism about the network on social media, especially among conservatives.

By Benjamin Mullin and Katie Robertson

NPR is facing both internal tumult and a fusillade of attacks by prominent conservatives this week after a senior editor publicly claimed the broadcaster had allowed liberal bias to affect its coverage, risking its trust with audiences.

Uri Berliner, a senior business editor who has worked at NPR for 25 years, wrote in an essay published Tuesday by The Free Press, a popular Substack publication, that “people at every level of NPR have comfortably coalesced around the progressive worldview.”

Mr. Berliner, a Peabody Award-winning journalist, castigated NPR for what he said was a litany of journalistic missteps around coverage of several major news events, including the origins of Covid-19 and the war in Gaza. He also said the internal culture at NPR had placed race and identity as “paramount in nearly every aspect of the workplace.”

Mr. Berliner’s essay has ignited a firestorm of criticism of NPR on social media, especially among conservatives who have long accused the network of political bias in its reporting. Former President Donald J. Trump took to his social media platform, Truth Social, to argue that NPR’s government funding should be rescinded, an argument he has made in the past.

NPR has forcefully pushed back on Mr. Berliner’s accusations and the criticism.

“We’re proud to stand behind the exceptional work that our desks and shows do to cover a wide range of challenging stories,” Edith Chapin, the organization’s editor in chief, said in an email to staff on Tuesday. “We believe that inclusion — among our staff, with our sourcing, and in our overall coverage — is critical to telling the nuanced stories of this country and our world.” Some other NPR journalists also criticized the essay publicly, including Eric Deggans, its TV critic, who faulted Mr. Berliner for not giving NPR an opportunity to comment on the piece.

In an interview on Thursday, Mr. Berliner expressed no regrets about publishing the essay, saying he loved NPR and hoped to make it better by airing criticisms that have gone unheeded by leaders for years. He called NPR a “national trust” that people rely on for fair reporting and superb storytelling.

“I decided to go out and publish it in hopes that something would change, and that we get a broader conversation going about how the news is covered,” Mr. Berliner said.

He said he had not been disciplined by managers, though he said he had received a note from his supervisor reminding him that NPR requires employees to clear speaking appearances and media requests with standards and media relations. He said he didn’t run his remarks to The New York Times by network spokespeople.

When the hosts of NPR’s biggest shows, including “Morning Edition” and “All Things Considered,” convened on Wednesday afternoon for a long-scheduled meet-and-greet with the network’s new chief executive, Katherine Maher , conversation soon turned to Mr. Berliner’s essay, according to two people with knowledge of the meeting. During the lunch, Ms. Chapin told the hosts that she didn’t want Mr. Berliner to become a “martyr,” the people said.

Mr. Berliner’s essay also sent critical Slack messages whizzing through some of the same employee affinity groups focused on racial and sexual identity that he cited in his essay. In one group, several staff members disputed Mr. Berliner’s points about a lack of ideological diversity and said efforts to recruit more people of color would make NPR’s journalism better.

On Wednesday, staff members from “Morning Edition” convened to discuss the fallout from Mr. Berliner’s essay. During the meeting, an NPR producer took issue with Mr. Berliner’s argument for why NPR’s listenership has fallen off, describing a variety of factors that have contributed to the change.

Mr. Berliner’s remarks prompted vehement pushback from several news executives. Tony Cavin, NPR’s managing editor of standards and practices, said in an interview that he rejected all of Mr. Berliner’s claims of unfairness, adding that his remarks would probably make it harder for NPR journalists to do their jobs.

“The next time one of our people calls up a Republican congressman or something and tries to get an answer from them, they may well say, ‘Oh, I read these stories, you guys aren’t fair, so I’m not going to talk to you,’” Mr. Cavin said.

Some journalists have defended Mr. Berliner’s essay. Jeffrey A. Dvorkin, NPR’s former ombudsman, said Mr. Berliner was “not wrong” on social media. Chuck Holmes, a former managing editor at NPR, called Mr. Berliner’s essay “brave” on Facebook.

Mr. Berliner’s criticism was the latest salvo within NPR, which is no stranger to internal division. In October, Mr. Berliner took part in a lengthy debate over whether NPR should defer to language proposed by the Arab and Middle Eastern Journalists Association while covering the conflict in Gaza.

“We don’t need to rely on an advocacy group’s guidance,” Mr. Berliner wrote, according to a copy of the email exchange viewed by The Times. “Our job is to seek out the facts and report them.” The debate didn’t change NPR’s language guidance, which is made by editors who weren’t part of the discussion. And in a statement on Thursday, the Arab and Middle Eastern Journalists Association said it is a professional association for journalists, not a political advocacy group.

Mr. Berliner’s public criticism has highlighted broader concerns within NPR about the public broadcaster’s mission amid continued financial struggles. Last year, NPR cut 10 percent of its staff and canceled four podcasts, including the popular “Invisibilia,” as it tried to make up for a $30 million budget shortfall. Listeners have drifted away from traditional radio to podcasts, and the advertising market has been unsteady.

In his essay, Mr. Berliner laid some of the blame at the feet of NPR’s former chief executive, John Lansing, who said he was retiring at the end of last year after four years in the role. He was replaced by Ms. Maher, who started on March 25.

During a meeting with employees in her first week, Ms. Maher was asked what she thought about decisions to give a platform to political figures like Ronna McDaniel, the former Republican Party chair whose position as a political analyst at NBC News became untenable after an on-air revolt from hosts who criticized her efforts to undermine the 2020 election.

“I think that this conversation has been one that does not have an easy answer,” Ms. Maher responded.

Benjamin Mullin reports on the major companies behind news and entertainment. Contact Ben securely on Signal at +1 530-961-3223 or email at [email protected] . More about Benjamin Mullin

Katie Robertson covers the media industry for The Times. Email:  [email protected]   More about Katie Robertson