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101 Business English Presentation Phrases

In business, first impressions are everything. That’s why it’s so important to use the right phrases when communicating with clients, customers, and business associates. If you’re looking to get ahead in your career, learning some business English presentation phrases can be a real asset. These phrases are designed to help you communicate more effectively in a business setting, and they can be used in a variety of situations.

By familiarizing yourself with these phrases, you can make a positive impression and improve your chances of success in an upcoming presentation. In this blog, we’ll walk you through some of the best phrases for non-native speakers. From introducing yourself to wrapping up your presentation, we’ve got you covered. So whether you’re giving a sales pitch or delivering a keynote speech, be sure to bookmark this page and refer back to it for the public speaker’s needs.

101 Phrases for Presentations

Greeting your audience.

Greeting your audience is an important part of building English Presentation skills . It sets the tone for the rest of your presentation, and it helps to create a connection with your audience. There are a few different ways to greet your audience, and the best option will depend on the situation. No matter how you choose to greet your audience, remember to smile and make eye contact, as this will help create a warm and welcoming atmosphere.

1. Thank you for being here today.

2. It’s great to see all of you.

3. I’m glad you could make it.

4. Thank you for your time and attention.

5. It’s a pleasure to be with you today.

6. I appreciate your interest in what I have to say.

Beginning your Presentation

Beginning your presentation is an important opportunity to set the tone and make a good first impression. There are a few key phrases and vocabulary for presentations that can be useful in this situation. By using these business English phrases , you can start your presentation in a confident and professional way.

7. I’m excited to share with you what we’ve been working on.

8. I know you’re busy, so I’ll get right to the point.

9. As you know, our company is-

10. I’d like to start by telling you a story about-

11. I have some innovative ideas that I think you’ll find interesting.

12. Let’s get started by talking about our goals.

Referencing Information and Sources

In business, it is important to be able to reference information and sources accurately. This means knowing how to cite sources correctly and providing a list of references at the end of a document or presentation. By being accurate and consistent in your communication skills, you will show that you are a credible and trustworthy business person.

13. According to-

14. As shown in-

15. Demonstrated by-

16. Verified by-

17. Reported by-

18. According to our research-

Give an Outline for the Presentation

When giving a presentation, it is important to be clear, concise, and organized. One way to achieve this is to provide an outline for the presentation. An outline helps to focus the presentation, keep it on track, and ensure that all the important points are covered. It also allows the audience to follow along and take notes if they wish. Providing an outline at the beginning of a business presentation can help set the stage for effective communication and informative delivery.

19. Here is an overview of what will be covered.

20. Focusing on the main points-

21. First of all-

22. I’m going to cover three main points today.

23. Let me start by giving some background information.

24. Allow me to give a brief outline of our discussion.

Explaining Visual Data

This involves more than just reading off numbers from customer surveys- it also requires an understanding of how the data is related and what conclusions can be drawn from it. For instance, someone who can explain visual data might point out that a particular chart shows an increase in sales over the past year, and then explain what factors in the sales strategy might have contributed to this increase. In today’s business world, being able to explain visual data is a valuable skill that can help you stand out from the crowd.

25. This chart shows-

26. As you can see from this graph-

27. As demonstrated by this diagram-

28. This table indicates that-

29. These results indicate that-

30. We can conclude from this information that-

Hypothesize

Businesses often use hypotheses to drive their research efforts and to focus their attention on specific areas of interest. By formulating hypotheses, businesses can hone in on the most promising leads and investigate them more thoroughly. This helps to ensure that valuable resources are not wasted on dead-end investigations. With the right hypothesis, you will have the ability to craft amazing presentations.

31. We think that [X] because of [Y]. For example, [Z].

32. It is possible that [X], and here’s why: [Y] and [Z].

33. We hypothesize that [X] is caused by/due to [Y].

34. Our theory is that [X] happens when/if [Y].

35. Based on what we know, we predict that [X].

36. We conjecture that [X] is the result of [Y].

Stating Your Point

When you state your point, you are effectively summarizing the main idea of the actual presentation in a single sentence. This sentence should be clear and concise, and it should directly address the question or issue at hand. In business English, stating your point is often seen as the most important part of a presentation or pitch. This is because investors and clients need to have a clear understanding of what they are trying to achieve to make a decision.

37. Therefore, we can conclude that-

38. Based on this information, we recommend that-

39. We suggest that you use-

40. This is why-

41. I strongly believe that-

42. What this means for our company is-

Beginning a New Section of the Main Body

These phrases signal to your audience that you are transitioning to a new topic, and help to keep your presentation flowing smoothly. By using these phrases, you can help to keep your audience engaged and ensure that you have a clear, well-structured presentation.

43. As we move on to the next part of our presentation, I want to remind you of our goal.

44. Now that we’ve covered X, let’s move on to Y.

45. Let’s transition now to the next section of our presentation.

46. Now is a good time to take a few minutes to transition to the next part of our presentation.

47. Are there any questions before we move on?

48. Before we continue, does anyone have any questions?

Delivering Main Presentation Points

When delivering a presentation, it is important to focus on the main points that you want to get across to your audience. This can be difficult to do, especially if you are nervous or have a lot of information to cover. However, there are some simple phrases that you can use to make sure that your main points come across loud and clear. 

49. The most important thing to remember is-

50. The key point to take away from this is-

51. What this means for you is-

52. The bottom line is-

53. To put it simply-

54. In other words-

Introduce Solutions

When you’re presenting business solutions to clients, colleagues, or upper management, it’s important to use language that is both clear and persuasive. This requires informal language and strong communication effectiveness. To that end, here are a few key phrases to keep in mind when introducing business solutions.

55. We have a solution that will-

56. Our team has come up with a solution that will-

57. We’ve developed a solution that will-

58. We have the perfect solution for your problem-

59. Introducing our newest solution-

60. Our latest and greatest solution is-

Useful Words and Phrases

Using these phrases can help to make your presentation more professional and polished. Additionally, they can also help to ensure that your audience understands the key points that you are trying to communicate. When selecting business English phrases for your presentation, be sure to choose ones that are appropriate for the level of formality desired.

61. As an example

62. In conclusion

63. To summarize

64. Thank you for your time

65. Furthermore

66. Moreover

Discussion Questions

When leading a discussion, it is important to ask open-ended questions that cannot be answered with a simple yes or no. These types of questions encourage others to share their opinions and experiences. In addition, discussion questions should be relevant to the topic at hand and should be framed in a way that promotes constructive dialogue. By asking thoughtful questions and actively listening to the responses, you can use discussions to foster understanding and collaboration within your team or organization. It also allows your audience to deconstruct any complex messages you have delivered.

67. How will this proposal impact our bottom line?

68. What are the risks associated with this plan?

69. What are the potential benefits of this plan?

70. How does this plan compare to other options?

71. What are the challenges associated with implementing this plan?

72. What are the next steps?

Interacting with the Audience

Interacting with your audience is key to keeping their attention during a presentation. There are several ways to do this, such as making eye contact, using gestures and body language, and speaking in a clear and engaging voice. Asking questions is also a great way to interact with your audience, as it not only helps to keep them engaged but also allows you to gauge their understanding of the material.

73. Does that make sense?

74. Do you have a goal in mind?

75. Are you following me so far?

76. Do you have any questions?

77. Have I painted a clearer picture?

78. I’m happy to answer any questions you might have.

Concluding Your Presentation

When you reach the end of your presentation, it’s important to conclude effectively in order to leave your audience with a strong impression. By using one of these business English phrases, you can conclude your presentation professionally and effectively.

79. We appreciate your interest in our company.

80. Your input is invaluable to us.

81. Please feel free to contact us if you have any questions or require further information.

82. Thank you for your time and attention.

83. Together, we can make a difference.

84. Time for questions.

Ending the Presentation

Ending the presentation is just as important as starting it. Your goal is to ensure that your audience has taken away the key points from your talk and to leave them with a positive impression of you and your business. This allows you to address any concerns they may have and leaves them with a positive impression of you as a business professional. By using these simple phrases, you can ensure that your presentation ends on a strong note.

85. We look forward to working with you in the future.

86. This concludes our presentation. Are there any questions?

87. Just a quick recap-

88. Thank you for your business.

89. We appreciate your interest.

90. I hope I was able to answer your questions.

Thank your Audience and Close your Presentation

When you thank your audience for listening to your presentation, you are showing your appreciation for their time and attention. This is a polite way to end your talk, and it can help to leave a positive impression. No matter how you choose to express your thanks, closing with this business English vocabulary will show that you are professional and courteous.

91. Thank you for your trust in us

92. Thank you for partnering with us.

93. Thank you for your efforts.

94. Thank you for choosing us.

95. Thank you for your time today.

96. Thank you for considering us as a partner.

Popular Business Presentation Phrases

Popular business presentation phrases are expressions that are commonly used in business presentations. They can be divided into two categories: those that are designed to engage the audience and those that are designed to convey information. These phrases help the presenter structure the information in a way that is easy for the audience to understand.

97. Let’s get started

98. As you can see

99. If we could have your attention.

100. As you can see from this chart

101. This data shows

10 Simple Steps to Effective Business Presentations

1. research thoroughly.

Whether you’re giving a presentation to potential investors or presenting new data to your colleagues, it’s essential that you research thoroughly and present effectively. Knowing how to research and present is a critical business skill.

To research thoroughly, you need to understand your audience and what they’re looking for. What questions do they have? What information do they need? Once you know what your audience is looking for, you can begin your research.

Start by looking for reputable sources of information. Check out books, articles, websites, and other materials that will help you learn more about your topic. When you’re doing your research, be sure to take good notes. This will help you keep track of the information you find and make it easier to organize your thoughts when you’re ready to start writing your presentation.

2. Plan Your Points

In business, first impressions are everything. If you’re giving a presentation, you want to come across as confident, knowledgeable, and professional.

The best way to do this is to plan your points carefully. Make sure you know what you’re going to say, and structure your points in a way that will be easy for your audience to follow. Use business English presentation phrases to make your points clearly and confidently. And don’t forget to practice before the big day! By taking the time to prepare, you’ll give yourself the best possible chance of success.

3. Gather Phrases and Jargon

Whether you’re giving a business presentation or delivering a speech, using the right phrases and jargon can help you to engage your audience and get your point across effectively. Here are a few tips on how to gather the right phrases and jargon for your next presentation:

• Do your research. Before you start writing your presentation or speech, take some time to research your topic and audience. This will help you to identify the key points you need to make, and the jargon and phrases that will resonate with your audience.
• Identify your purpose. What do you want to achieve with your presentation or speech? Once you know your purpose, you can choose the words and phrases that will help you to achieve it. For example, if you’re trying to sell a product, you’ll need to use language that is persuasive and compelling.
• Keep it simple. Use language that is easy to understand, even if it means avoiding technical terms and jargon. Remember that your goal is to communicate effectively, not to impress with your vocabulary.
• Be natural. The best presentations and speeches sound effortless as if the speaker is having a conversation with the audience. To achieve this natural tone, avoid reading from a script or teleprompter; instead, focus on memorizing key points and using language that feels natural to you.

4. Develop Visual Aids

Before you begin developing your visual aids, it is important to take a step back and consider your audience. What type of information are they looking for? How much detail do they need? Once you have a good understanding of your audience, you can start developing visual aids that are both informative and engaging.

There are a few key business English presentation visual tips that will help you to develop effective visual aids. For example:

• Use clear and concise language
• Focus on one main idea per slide
• Avoid using too much text around the visual

By following these simple guidelines, you can ensure that your visual aids are easy to understand and visually appealing. Additionally, be sure to proofread your slides before sending them out or presenting them in front of a group. A few small typos can easily detract from an otherwise well-crafted presentation.

5. Practice Out Loud

When you’re preparing for business English vocabulary presentations, it’s important to Practice Out Loud as much as possible. This will help you get comfortable with the material and ensure that you deliver your points effectively. There are a few key business English presentation phrases that you can use to make sure that your presentation is polished and professional.

For example, beginning your presentation with a brief overview of what you’ll be covering is a great way to set the stage and engage your audience. As you move through your presentation, be sure to use clear and concise language.

And finally, conclude your presentation with a strong call to action or summary of the key points. By following these simple tips, you’ll be well on your way to delivering an effective business presentation.

6. Prepare for the Unexpected

Presenting to a group can be daunting, even for experienced speakers. The key to success is to be prepared for the unexpected. While it’s impossible to anticipate every possible scenario, there are some steps you can take to ensure that you’re ready for anything.

• First, brush up on your business English presentation phrases. Knowing how to effectively communicate your message will help you stay calm and focused if something unexpected happens.
• Second, make sure you know your material inside and out. If you’re well-versed in the subject matter, you’ll be able to think on your feet and address any questions or concerns that come up.
• Finally, remember to breathe. Taking a few deep breaths before you start will help you relax and focus on delivering your best presentation.

By following these simple tips, you can prepare for the unexpected and give an outstanding performance.

7. Body Language

When giving a business presentation in English, it is important to use body language effectively to engage your audience and convey your message clearly. There are a few key things to keep in mind:

• Make eye contact with individuals around the room; this shows that you are speaking to them directly and helps to build rapport.
• Use gestures to emphasize key points ; avoid crossing your arms or fidgeting, which can make you appear nervous or untrustworthy. Finally,
• Speak clearly and at a moderate pace ; if you speak too quickly, your audience may not be able to understand you, and if you speak too slowly, you may lose their attention.

8. Manage Your Nerves

Nerves are a perfectly normal response to presenting and public speaking. After all, you are basically putting yourself out there to be judged! The key is learning how to manage your nerves in a way that allows you to present effectively.

One way to do this is to focus on your business presentation phrases. This will help you to stay on track and sound confident, even if you are feeling nervous inside. Another tip is to take some deep breaths and relax your body before you start speaking. This will help to calm your nerves and allow you to focus on delivering your presentation.

Finally, remember that it is okay to be nervous. Embrace the feeling and use it to fuel your passion for the topic at hand. With these tips in mind, you will be sure to deliver an effective presentation.

9. Ask Questions

When you are asked to present in front of an audience, whether it is for business or academic purposes, it is important to ask questions to engage your audience and effectively communicate your message. Asking questions allows you to gauge your audience’s understanding of the material, ensure that they are paying attention, and elicit feedback.

Furthermore, questions can help to clarify points that may be confusing and provide opportunities for further discussion. However, it is important to ask questions in a way that is respectful and does not put your audience on the defensive. For example, avoid leading or loaded questions, and rephrase if necessary.

When used effectively, questions can be a powerful tool for making presentations more engaging and effective.

10. Be Open to Feedback

Giving a presentation can be nerve-wracking, but there are some things you can do to help ensure that it goes well. One of the most important things is to be open to feedback. This means being willing to listen to what other people have to say about your presentation, and then making changes based on their feedback.

It can be tempting to just stick with what you have, but if you’re not open to feedback, you’ll likely end up with a presentation that doesn’t quite hit the mark. So next time you’re getting ready to give a presentation, make sure you’re open to feedback, and you’ll increase your chances of giving a great talk.

This blog has provided 101 of the best English phrases to use in presentations, as well as tips and tricks for presenting effectively. These phrases have been grouped into categories, such as introducing yourself, dealing with difficult questions, and closing your presentation. By using these phrases, you can be confident that you are conveying your message clearly and professionally.

In addition, the tips and tricks included in this blog will help you to avoid common mistakes when giving presentations. By following these tips, you can ensure that your presentations are engaging and informative. Thanks for reading!

Frequently Asked Questions

Any good presentation skills training will tell you that there are five key elements to success: planning, preparation, delivery, design, and practice. By taking the time to plan your presentation, you can ensure that your ideas are well organized and that you have a clear objective. Preparation is also essential, and this means knowing your audience and understanding their needs. When it comes to delivery, it is important to be confident and to project your voice clearly. The design of your presentation should be clean and professional, and you should use practice slides to get a feel for the flow of the presentation. By following these simple tips, you can be sure that your next presentation will be a success.

First, you want to make sure that you are well-prepared. This means having a clear understanding of your audience and your goals for the presentation. It also means having all of your materials ready to go, including slides, handouts, and any other visual aids. Second, you want to be sure to deliver your presentation with confidence. This means speaking clearly and confidently, making eye contact with your audience, and using body language to convey your points. Finally, you want to make sure that you leave a lasting impression. This can be done by ending on a strong note, providing follow-up materials, or even offering a call to action.

The best business presentations are those that are able to engage the audience and keep their attention focused on the speaker. There are a few key elements that can help to make a presentation more engaging. First, it is important to have a clear and well-organized structure. This will help the listener to follow the presentation and understand the main points. Second, it is helpful to use visual aids to illustrate key points. This can make the information more memorable and easier to understand. Finally, it is important to be passionate about the topic. When the speaker is enthusiastic, it can be contagious and make the audience more interested in what is being said. By keeping these things in mind, you can help ensure that your next business presentation is engaging and successful.

When giving a business English presentation, there are a few key things to keep in mind. First, it is important to be clear and concise. This means using language that is easy to understand and getting straight to the point. It is also important to be respectful and professional. This means avoiding slang and casual language and maintaining a polite tone throughout the presentation. Finally, it is important to be well-prepared. This means having all of your materials ready in advance, and rehearsing your presentation so that you are confident and deliver smoothly. By following these tips, you can ensure that your business English presentation is successful.

A business presentation typically has four distinct stages: introduction, body, conclusion, and Q&A. The introduction is your opportunity to grab the audience’s attention and give them an overview of what you’ll be discussing. The body is where you provide more detailed information about your topic. The conclusion should summarize your key points and leave the audience with a strong impression. Finally, the Q&A section gives the audience a chance to ask questions and get clarification on anything they didn’t understand. By following these four simple steps, you can ensure that your business presentation is engaging, informative, and well-organized.

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Bethany MacDonald

Bethany MacDonald has contributed articles LillyPad.ai since 2020. As their Blog Lead, she specialises in informative pieces on culture, education, and language learning

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52 Phrases for Better Flowing English Presentations

/ Steven Hobson / Business English , English Presentations , Vocabulary

Do you give English presentations at work, but feel that you could communicate your message in a more objective, fluid way?

Maybe you have an English presentation coming up and want to make sure that your speech is clear and structured so that your audience doesn’t lose concentration and stays with you all the way to the end.

A technique that can help you achieve objective, clear, and structured English presentations, is to use linking phrases that join the separate parts of your presentation together.

English presentations normally consist of an introduction, the main body, individual parts of the main body, and the ending or conclusion.

To help maintain your audience’s attention, you need to signal when you are going from one part to another.

In this article, I teach you 52 phrases that do exactly this – linking the different parts together, and therefore, making your presentation flow better. You’ll find that these phrases will act as ‘signposts’ for the audience when you finish one part and start another.

52 Phrases to Improve the Flow of Your English Presentations

The introduction.

All good presentations start with a strong introduction.

There are a number of different ways you can begin your English presentation. Here’s a simple, but effective introduction structure which works for most types of business presentations:

Introduce – Introduce yourself and greet your audience. Introduce the presentation topic – Explain the reasons for listening. Outline – Describe the main parts of the presentation. Question policy – Make it clear to your audience when they can ask questions: during or at the end?

Here are some phrases which you can use to structure the introduction in this way:

1. Good morning/afternoon (everyone) (ladies and gentlemen). 2. It’s a pleasure to welcome (the President) here. 3. I’m … (the Director of …)

Introduce the presentation topic

4. By the end of the talk/presentation/session, you’ll know how to… / …you will have learned about… / 5. I plan to say a few words about… 6. I’m going to talk about… 7. The subject of my talk is…

8. My talk will be in (three parts). 9. In the first part… 10. Then in the second part… 11. Finally, I’ll go on to talk about…

Question Policy

12. Please interrupt if you have any questions. 13. After my talk, there will be time for a discussion and any questions.

 Main Body

Now that you have finished the introduction, we now need to transition to the main body, and its individual parts in a smooth way.

There are three parts of the main body of a presentation where linking phrases can be used:

Beginning the Main Body Ending Parts within the Main Body Beginning a New Part

Here are some phrases which you can use for these parts:

Beginning the Main Body

14. Now let’s move to / turn to the first part of my talk which is about… 15. So, first… 16. To begin with…

Ending Parts within the Main Body

17. That completes/concludes… 18. That’s all (I want to say for now) on… 19. Ok, I’ve explained how…

Beginning a New Part

20. Let’s move to (the next part which is)… 21. So now we come to the next point, which is… 22. Now I want to describe… 23. Let’s turn to the next issue… 24. I’d now like to change direction and talk about…

Listing and Sequencing

If you need to talk about goals, challenges, and strategies in your English presentation, listing phrases can help link these together and improve the flow of your speech. If you have to explain processes, sequencing phrases are helpful:

25. There are three things to consider. First… Second… Third… 26. There are two kinds of… The first is… The second is… 27. We can see four advantages and two disadvantages. First, advantages… 28. One is… Another is… A third advantage is… Finally…

29. There are (four) different stages to the process. 30. First / then / next / after that / then (x) / after x there’s y. 31. There are two steps involved. The first step is… The second step is… 32. There are four stages to the project. 33. At the beginning, later, then, finally… 34. I’ll describe the development of the idea. First the background, then the present situation, and then the prospect for the future.

After you have presented the main body of your English presentation, you will want to end it smoothly.

Here are typical sections transitioning from the main body to the ending of the presentation, and then inviting the audience to ask questions:

Ending the Main Body Beginning the Summary and/or Conclusion Concluding An Ending Phrase Inviting Questions and/or Introducing Discussion Thanking the Audience

Ending the Main Body

35. Okay, that ends (the third part of) my talk. 36. That’s all I want to say for now on (the 2017 results).

Beginning the Summary and/or Conclusion

37. To sum up… 38. Ok, in brief, there are several advantages and disadvantages. 39. To conclude… 40. I’d like to end by emphasizing the main points. 41. I’d like to end with a summary of the main points.

42. I think we have seen that we should… 43. In my opinion, we should… 44. I recommend/suggest that we… 45. There are three reasons why I recommend this. First, … / Second, … / Finally,…

An Ending Phrase

46. Well, I’ve covered the points that I needed to present today. 47. That sums up (my description of the new model). 48. That concludes my talk for today.

Inviting Questions and/or Introducing Discussion

49. Now we have (half an hour) for questions and discussion. 50. So, now I’d be very interested to hear your comments.

Thanking the Audience

51. I’d like to thank you for listening to my presentation. 52. Thank you for listening / your attention. / Many thanks for coming.

Linking phrases are like the skeleton which holds your presentation together.

Not only do they improve the flow and help guide the audience, but by memorizing them they can also help you remember the general structure of your presentation, giving you increased confidence.

To help you memorize, I recommend saying the linking phrases on their own from the beginning to the end of your presentation while you practice.

I also suggest memorizing the introduction word for word. By doing this, you will get off to a great start, which will settle your nerves and transmit a positive first impression.

Author: Steven Hobson

Steven is a business English coach, a certified life coach, writer, and entrepreneur. He helps international professionals build confidence and improve fluency speaking English in a business environment.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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35 Powerful Presentation Phrases in English for Engaging Your Audience

Your palms are sweating. 

For a moment, your mind goes blank. 

All eyes are on you.

That moment right before you start presenting – as you take in your audience – is usually the scariest. The nervousness lessens with practice, but even the most frequent public speakers still get butterflies in their stomach sometimes. Whether you’re facing an entire room of people or looking at everyone through your laptop screen, giving a presentation can still be intimidating – or exciting, once you move beyond the fear. 

There’s an extra layer of challenge too if you have to speak in your non-native language. For a more professional-sounding and engaging presentation, we’ve compiled some of the most useful English presentation phrases below.

We’ll also explore what else you can do to make even more of an impact on your audience. With the right intonation, body language, and gestures, you’ll really be able to catch their attention and emphasize your points. 

If this sounds interesting to you, you should check out the Creativa business meeting mastery course . There’s an entire video episode about giving a stunning presentation. You’ll learn about how to structure your ideas, deliver a report, and conclude a discussion. It covers not only fluent native phrases but also body language demonstrations that you can apply to your work right away. 

On top of this, the course has plenty of other engaging, high-quality video episodes that help you present your best self in English. Curious about it? You can access a free video here . 

Delivering a Powerful Presentation 

To lay the groundwork for your presentation in English, here’s what you’ll have to do first:

Consider the audience  

You’re probably always going to need slides, but every presentation will be different – and the audience that you’ll be presenting to won’t always find the same points interesting. Because of this, you’ll have to tailor your message to them. What style of presentation would be a good fit? For example, some audiences would want to see a lot of number-crunching, while others might be looking for more personal storytelling .

Prepare a structure 

Structure is key in presentations. People have short attention spans, and they can be forgetful. At the end of the day, your goal is for them to remember at least the main points in your presentation. What message do you want to convey? Since you might be discussing a lot of information, you can make it more digestible by ensuring that there’s a logical progression and then ending with a summary. 

Whatever your topic is, it’ll benefit from having a well-defined structure to guide your audience from start to finish. For a cheat sheet on this, scroll down here to download a free PDF worksheet with exercises about structuring your presentation so you can be clear and convincing. This way, you can have a presentation that’s strong in all sections – beginning, middle, and end. 

Key Business Phrases

Once you’ve decided on the style and message of your presentation, you can take it up a notch by including certain English presentation phrases all throughout. Let’s break it down from start to finish: 

Introduction

This is when you’ll be warming up your audience before you proceed to your main points. 

Greeting the audience

If you’re presenting to people who aren’t too familiar with you, you can quickly introduce yourself and mention your role or company. 

• Good morning, everyone. I’m glad to be able to present to all of you. 
• Hello, everyone! It’s nice to see all of you today. I’m [name], the [position] from [company].

Describing your topic

After greeting the audience, you’ll be explaining to them what your presentation is all about. To set their expectations, you might show them an outline of the talk and mention if there’ll be any activities such as breakout discussions.

• I’ll be talking about…
• I’ll be talking about our financial metrics over the past year.
• The topic of this presentation will be…
• The topic of this presentation will be major trends in the logistics industry.
• I’ll be discussing first the [first topic], next [second topic], and finally [third topic].
• I’ll be discussing first the project’s ideation process, next our initial trial, and finally, presenting our results.

Addressing questions and technical concerns

People might be wondering if they can ask questions during your presentation, so you can clarify this at the start. If you’re providing handouts or presenting online, it’s useful to ask people to alert you about any technical concerns. 

• Please feel free to ask any questions during the talk.
• For questions, there will be a Q&A section at the end.
• Can all of you see and hear me properly? Please let me know if you have any technical difficulties during the presentation.  

The body will make up the bulk of your presentation. Ideally, you would go through each of your points logically while letting your audience know when you’re moving on to the next section. 

The longer your presentation, the more important it is to use sequencing phrases. These act as cues that let your audience know where you are in the presentation. You can think of these as similar to detour signals that make the audience much more likely to get your meaning. 

• First, let’s discuss the…
• First, let’s discuss the initial spark for this idea.
• Moving into [the next item / point] …
• Moving into item 4, we can see that this is a major pain point for our target market.
• This leads us to the next…
• This leads us to the next section, where we’ll be looking at the facts and figures.

Linking is closely related to sequencing. Similar to writing, you can have a smoother presentation by connecting your ideas rather than suddenly jumping from one point to another. You can also refer back to points that you’ve mentioned before to make your presentation more cohesive. 

• In connection to what I said earlier…
• In connection to what I said earlier about growing our online presence, we can now look into potential social media campaigns.
• What this means is…
• What this means is that most of our growth is coming from a certain sector. Let’s analyze the data for this in the next section.
• This ties in with…
• This ties in with our survey findings about user reactions. I’ll go into detail about changes we’ve made to the app as a result.

Giving examples

To fully convey your point, you can bring up specific examples and case studies. These are much more memorable as well as engaging because you can tell these in the form of a story.

• For example…
• For example, costs were reduced significantly when we switched to the following materials.
• To demonstrate this point…
• To demonstrate this point, I’ll be showing you a video of a business that used this problem-solving method.
• Here’s an example of…
• Here’s an example of a seasonal product that our customers loved.

Showing visuals 

Visuals naturally attract people’s attention. If you’re using slides for your presentation, take the opportunity to include images, diagrams, infographics, or even charts. 

• As you can see from this…
• As you can see from this photo, we’ve redesigned our office space.
• Here’s a diagram / picture / chart that shows…
• Here’s a diagram that shows a high percentage of people are comfortable with online shopping.
• If you look at this…
• If you look at this infographic, you can see that the new color palette comes off as fun and casual.

Citing data

Citing data from research makes your presentation more persuasive. When you’re talking about results that you’ve achieved, try to bring up actual numbers – this can go a long way towards impressing your audience. 

• According to this study…
• According to this study from [journal], 65% of eCommerce companies are looking for more efficient payment methods.
• Based on our research…
• Based on our research, the most enthusiastic buyers of wellness products in this city are in the 20 to 30 age range.
• Looking at the data…
• Looking at the data, you’ll notice that there’s been an 18% spike in sales since we migrated our platform.

Restating an idea

Sometimes you’ll want to restate an idea so it’s easier to understand. This also serves to emphasize it. Because of the repetition, people are more likely to remember it compared to if you’d only mentioned it once. 

• In other words…
• In other words, partnering up with this client can make our operations more efficient and seamless.
• Another way of saying this is…
• Another way of saying this is that there might actually be more demand than supply by next year.
• What I mean is…
• What I mean is we’re already more than halfway to our business objective.

Handling technical issues

When you’re presenting on video call, all kinds of glitches can happen. Someone might have connection issues, you might have to figure out an app feature you’ve never used before, or background noises might keep interrupting your call. The phrases below can be very handy in these kinds of situations.

• If you can’t hear me, can you type in the chat, please?
• Could everyone mute their mic? There’s a lot of background noise.
• Sorry. The call dropped. I’m back through.

Concluding the Presentation 

By this time, the hardest part is already over! Still, you’ll have to wrap up your presentation nicely by going over the key takeaways during the conclusion. Your audience might also have questions that they’ll want you to address.

Summarizing the presentation

Out of everything that you’ve discussed, what would you like people to get out of it? A short summary towards the end serves to highlight your main ideas. 

• To wrap up…
• To wrap up, I’d like to point out three major takeaways.
• As a summary…
• As a summary of this report update, I would say we have seen a positive uptick in our workflow and productivity.
• All in all…
• All in all, we believe we’ve seen good results for this stage of our progress.

Thanking the audience

Similar to your greeting at the start, it’s common to address your audience again towards the end by thanking them for their time. 

• Thank you for listening!
• Thank you to everyone for being here. 
• I’d like to thank you all for coming here.

Addressing questions

If you’re open to questions from your audience, you can have a short question-and-answer session after your presentation. 

• Do you have any questions or clarifications?
• Feel free to ask me about any of the points I made during the presentation.
• Let me know if you have any questions. 

Practice is Crucial

When you’re all set with the content of your presentation, the next step is to practice your delivery. Regardless of how well you know the topic of your presentation, practicing it at least once will help you be more confident. You’ll discover potential issues that you can fix too before you go live. 

Do a run-through

The most basic way to practice is to do a run-through of your entire presentation . Set a timer on your phone, open up your slides, then start talking – all while imagining that you’re already presenting to your audience. Since you’re acting as if it’s in real-time, this means avoiding any pauses where you have to look up information. 

A run-through can pinpoint any weaknesses in your presentation, and you’ll notice any parts where you might be uncomfortable talking. You’ll also be able to see how much time you’ve spent so you can pace yourself accordingly.  

Record yourself

A more intensive version of the run-through basic would be to record yourself presenting. You can either record your voice or take a full video of yourself. People often notice that they use filler words a lot such as “um” or “uh.” You’ll also be able to check your pronunciation and whether you sound confident and natural all throughout.

Since body language can make or break your delivery, watching a video of yourself presenting is an incredibly effective way to improve your performance. Do your facial expressions match what you’re saying? Are you maintaining good posture throughout and making efforts to connect with the audience?   

When you combine a confident, approachable body language with the right business vocabulary, your ideas shine through better than ever. You can get a play-by-play of how exactly to do this with the Creativa business meeting mastery course . It features video sections that are all about making powerful transitions and expressing your points clearly during presentations. You’ll learn about specific native English phrases and gestures so you can move fluidly from one idea to the next. 

Together with the other episodes, the course dives deep into how you can be a strong communicator during professional meetings. For a preview, check out this free episode .  

Presenting on Video Call

Technical issues happen often enough in face-to-face presentations, but they’re even more frequent during video calls. To avoid any awkward delays when you’re presenting, get comfortable with the platform that you’ll be using. 

If it’s a face-to-face presentation, double-check your slides and make sure any images or videos are showing properly. For video calls, try doing a test call on the app or even call up a friend to practice. You can also get familiar with the app’s basic features, such as screen-sharing or inviting people to breakout rooms. 

But sometimes, even when you’ve practiced your presentation perfectly on video call, the unexpected can still happen. Scroll down here to download a free worksheet that we made precisely for dealing with technical issues in presentations. You’ll get an extensive list of English phrases to use for all sorts of video call glitches, along with practical tips for handling them in the moment. With enough preparation, you’ll be able to roll with surprises and conquer even video call presentations. 

Let’s explore some of the most common glitches (and how you can deal with them gracefully!):

Situation 1: You’re having a hard time hearing other people because of their laggy connection. 

For a presentation to work, everyone needs to have a decent internet connection. If someone’s connection drops, they won’t be able to see or hear you properly, and you won’t understand what they’re trying to say, either. In this case, let them know right away that you can’t hear them. You can also ask them to talk to you over chat instead. 

Example Phrases:

• [Name], you’re cutting in and out. Would you mind reconnecting?
• Audio problems – can you type it on chat instead?

Situation 2: You get disconnected from the call. 

In the case that it’s your connection that’s faulty, you might have to disconnect then reconnect your call. This can be awkward because it interrupts the flow of your presentation. Alerting your audience using certain English phrases can reassure them while getting you back on track with what you were saying.

• Sorry, guys, dropped call. But I’m back.
• Connection problems, everyone. Gonna log out and back in. 

Situation 3: People are having a hard time figuring out how to turn on their audio or video.

Another reason why you’d want to be really familiar with the video platform is you might have to coach people when they experience glitches. It’s almost expected that a few people might accidentally forget to turn on their mic while speaking. Alternatively, they might have issues with turning on their camera.

• I can’t see you, [name]. [Give instructions on how to turn on their video.]
• I can’t see you, Fatima. Look for the camera icon and make sure there’s no red line through it.
• Typing in chat: “Make sure your mic’s unmuted.” [Clarify how they’ll know if they’re unmuted.]
• Typing in chat: “ Make sure your mic’s unmuted. There should be no red lines through it.

The best presentations excel in all three areas: content, structure, and delivery. 

Including some of the key English phrases above will upgrade your performance. Aside from setting a professional tone, these English presentation phrases set the pace for your audience so they’re aware of where you are in the discussion. Your message will sound clearer, and your audience will be able to follow your ideas better.

The basic rules for presentations are the same, whether you’re on a video call or stepping in front of a stage. With the tips above, you’re all set to prepare an amazing presentation in English.

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Elevate Your Presentations: Mastering English Presentation Words and Phrases

The art of delivering a compelling presentation lies in the finesse of your language skills. It’s about crafting resonating sentences, choosing captivating words, and initiating a dialogue that piques curiosity. One must know how to maneuver through this landscape, from setting the scene with a powerful introduction to concluding with a thought-provoking statement. That’s where this guide comes in. It will give you key presentation sentences, phrases, and words to help elevate your communication skills.

Presentation Starting Phrases

In the realm of presentations, first impressions matter tremendously. Your opening words set the stage for the rest of your discourse, establishing the tone and drawing in your audience. The right choice of phrases can create a compelling introduction that commands attention and sparks interest. Here, we will explore a selection of presentation-starting words and phrases to help you set a strong foundation:

• I’d like to start by…
• Today, I’m here to discuss…
• Let’s begin with a look at…
• Good morning/afternoon/evening, my name is…
• It’s a pleasure to be here today to talk about…
• Let’s dive straight into…
• I would like to kick off with…
• Firstly, let’s consider…
• Have you ever wondered about…
• Thank you for joining me as we explore…
• Today’s focus will be on…
• Let’s set the stage by discussing…
• The topic at hand today is…
• To start, let’s examine…
• I want to begin by highlighting…

Crafting an engaging opening with the presentation starting words, is akin to opening the first page of a riveting novel. These phrases serve as a doorway, inviting your audience into the fascinating narrative you are about to share.

Setting the Scene: Key Presentation Phrases

Now that you have your audience’s attention, the next crucial step is to set the scene. It involves using key phrases to keep your audience engaged, clarify, and effectively communicate your main points. A well-set scene guides the audience through your presentation, helping them understand your narrative and easily follow your arguments. Let’s look at some essential phrases that can help you accomplish it:

• Moving on to the next point, we see...
• Delving deeper into this topic, we find...
• An important aspect to consider is...
• It leads us to the question of...
• Another critical point to remember is...
• To illustrate this point, let me share...
• On the other hand, we also have...
• Furthermore, it’s critical to note that...
• Let’s take a moment to examine...
• As an example, let’s look at...
• The evidence suggests that...
• Contrary to popular belief...
• It’s also worth noting that...
• Digging into this further, we discover...
• Expanding on this idea, we can see...
• Turning our attention to...
• The data indicate that...
• To clarify, let’s consider...
• To highlight this, let’s review...
• Putting this into perspective, we can infer...

These phrases help establish your narrative, maintain audience interest, and structure your arguments. They serve as signposts, guiding your audience through the presentation and facilitating understanding and engagement.

Transitioning Gracefully: Phrases for Presentation Flow

Transitioning between points or sections in your presentation is like steering a ship through water. Smooth navigation keeps your audience aboard, maintaining their interest and comprehension. Seamless transitions contribute to a coherent and compelling narrative, preventing abrupt jumps or confusing shifts in your discourse. The following phrases are powerful tools that can ensure your transitions are smooth and effective:

• Moving forward, let’s consider...
• With that said, let’s turn our attention to...
• Now that we’ve discussed X, let’s explore Y...
• Building upon this idea, we can see that...
• Transitioning to our next point, we find...
• Shifting gears, let’s examine...
• Let’s now pivot to discussing...
• Following this line of thought...
• Linking back to our earlier point...
• Let’s segue into our next topic...
• It brings us neatly to our next point...
• To bridge this with our next topic...
• In the same vein, let’s look at...
• Drawing a parallel to our previous point...
• Expanding the scope of our discussion, let’s move to...
• Having established that, we can now consider...
• Correlating this with our next point...
• Let’s transition now to a related idea...
• With this in mind, let’s proceed to...
• Steering our discussion in a new direction, let’s delve into...

These phrases connect threads, linking your ideas and ensuring your presentation flows smoothly. They give your audience cues, signaling that you’re moving from one idea or point to the next, making your discourse easy to follow.

Concluding Your Presentation in English

The conclusion is your final opportunity to leave a lasting impression on your audience. It’s a chance to wrap up your arguments, restate your main points, and leave your audience with a clear and compelling message to ponder. Here are some phrases that can assist you in crafting a memorable conclusion:

• To sum up our discussion today...
• In conclusion, we can say that...
• Wrapping up, the key takeaways from our talk are...
• As we come to an end, let’s revisit the main points...
• Bringing our discussion to a close, we find...
• In the light of our discussion, we can infer...
• To synthesize the main points of our discourse...
• To recap the primary themes of our presentation...
• As we conclude, let’s reflect on...
• Drawing our discussion to a close, the principal conclusions are...
• As our dialogue comes to an end, the core insights are...
• In wrapping up, it’s essential to remember...
• Summarizing our journey today, we can say...
• As we bring this presentation to a close, let’s remember...
• Coming to an end, our central message is...

These phrases help you consolidate your arguments, summarize your main points, and end on a high note. A well-structured conclusion ensures your audience understands your presentation, its key messages, and its implications.

Polished Presentation Vocabulary

Apart from structured sentences and transitional phrases, the vocabulary you use can add a touch of sophistication. An expanded lexicon enriches your language and enhances your ability to express complex ideas with clarity and precision. Let’s explore a list of presentation words that can add depth and dimension:

• Elucidate  -   make something clear, explain.
• Pivotal  -   of crucial importance in relation to the development or success of something else.
• Insights  -   an accurate and deep understanding.
• Nuanced  -   characterized by subtle distinctions or variations.
• Leverage  -   use something to maximum advantage.
• Perspective  -   a particular attitude toward or way of regarding something.
• Synthesize  -   combine   into a coherent whole.
• Salient  -   most noticeable or important.
• Correlation  -   a mutual relationship or connection between two or more things.
• Framework  -   a basic structure underlying a system or concept.
• Paradigm  - a typical example or pattern of something.
• Repercussions  -   an unintended consequence of an event or action.
• Contemplate  -   look thoughtfully for a long time.
• Manifestation - an event, action, or object that embodies something.
• Escalate  -   increase rapidly.
• Inherent  -   existing in something as a permanent, essential, or characteristic attribute.
• Validate  -   check or prove the validity or accuracy of.
• Consolidate  -   make something physically more solid.
• Compelling  -   evoking interest, attention, or admiration in a powerfully irresistible way.
• Delineate  -   describe or portray something precisely.

These words add a layer of sophistication to your presentation, conveying your thoughts and ideas more precisely. They expand your expressive capacity and lend an authoritative and professional tone to your speech. By integrating these words into your presentation, you can deliver your message with clarity and depth, engaging your audience more effectively.

The Corporate Edge: Navigating the Nuances of Business English Presentations

In the corporate world, effective communication is the linchpin of success. It’s an art that lies at the heart of all business interactions, from high-stakes meetings to persuasive pitches. And when it comes to delivering such a presentation, the task becomes even more critical. The business English presentation phrases you use, how you present your points, and the overall language command play a significant role in conveying your message effectively.

Presenting in a business setting often involves explaining complex ideas, discussing financial matters, and persuading potential clients or stakeholders. Here, the language must be precise, the tone - professional, and the content - structured. Unlike informal or academic ones, business presentations carry a certain degree of formality and specific jargon that sets them apart. However,  business English idioms and expressions can help soften the formality, adding a touch of personality to your language. 

Navigating the labyrinth of  business English also involves acknowledging the importance of research and planning. A well-researched presentation reflects your dedication, expertise, and credibility. It shows you respect your audience’s time and are prepared to deliver value. It’s not just about memorizing facts and figures; it’s about understanding your topic thoroughly and answering queries convincingly.

Another characteristic of business presentations lies in their persuasive nature. Often, they are geared toward persuading clients, investors, or team members toward a particular course of action. Consequently, using persuasive techniques such as presenting benefits, sharing testimonials, or demonstrating success stories becomes prevalent. You’re not just providing information; you’re trying to influence decisions and drive action.

An essential but often overlooked aspect of business presentations is the importance of a strong opening and closing. The opening is your chance to grab the audience’s attention and make them invested in your talk, so knowing how to start a business presentation is essential. Conversely, the closing is your final shot at reinforcing your message and making a lasting impression.

Finally, business presentations often involve handling criticism or skepticism, especially when proposing new ideas or challenging existing norms. Here, your ability to accept feedback gracefully, address concerns effectively, and maintain your composure can significantly impact the outcome.

Learn Vocabulary for Presentations with Promova

Looking to expand your vocabulary for presentations and  improve your language skills online ? Promova is here to help! Our platform offers various resources and courses to help learners of all levels master new words and expressions quickly, effectively, and confidently.

With personalized lessons from  certified tutors , you can get one-on-one instruction that caters to your specific needs and learning style. Additionally, our app allows you to access interactive exercises, quizzes, and vocabulary lists anytime and anywhere for easy practice on the go. Whether you are a beginner or an advanced learner looking to fine-tune your language skills – we have got you covered.

Don’t let language barriers hold you back any longer – start your learning journey with Promova today and take the first step toward achieving your goals! Try it out now with a free lesson and see how easy and effective our approach is.

As we conclude, it’s clear that effective presentations in English rely on various linguistic elements. A strong beginning, transitions, and a powerful conclusion, all while using precise vocabulary, are critical. The ability to craft compelling sentences and phrases, set the scene effectively, and transition smoothly between ideas are essential for a successful presentation. And the correct vocabulary can add depth and dimension to your discourse while conveying professionalism.

What role does body language play in presentations?

Body language can significantly impact how your message is perceived. Effective use of gestures, eye contact, and facial expressions can amplify your points, show enthusiasm, and engage the audience. Conversely, negative body language can detract from your message.

How important is it to know your audience before a presentation?

Knowing your audience is crucial. It informs the level of detail you need to include, the words and phrases you use, the examples you choose, and even the humor you might incorporate. Tailoring your presentation to your audience’s knowledge and interests can significantly enhance its effectiveness.

What if I make a mistake during my presentation?

Everyone makes mistakes. If you stumble during your presentation, take a moment, compose yourself, and move on. Don’t let a minor error disrupt your flow. Remember, the audience is there to listen to your ideas, not critique your performance.

Are there some resources with more phrases for presentations?

Indeed, many resources are available if you’re seeking to delve deeper into the world of presentation phrases.  The Cambridge Dictionary and  Merriam-Webster Dictionary offer many valuable collocations, from simple expressions to sophisticated vocabulary.

Business Presentation Introduction Examples & Templates

Learn how to create a business presentation introduction that gets attention in the first 15 seconds. See real-life business presentation introduction examples & samples.

Dominika Krukowska

9 minute read

Short answer

What makes a good presentation introduction.

Data shows that a good presentation introduction is all about grabbing attention in the first 15 seconds.

An effective presentation introduction includes interactive design, a big idea, and a mystery to hook the audience in. A good introduction improves reader engagement and increases reading time.

You have only 15 seconds to earn your audience’s attention

Imagine a sprinter at the Olympics. They've trained for years, but a false start costs them the race. A weak introduction is the false start for your presentation, costing you your audience's attention and engagement.

But there's a way to get back on track and back in the race.

Our analysis of over 100,000 presentation sessions shows that the first 3 slides and the initial 15 seconds determine the success of your entire presentation.

These first slides and first moments decide whether a reader will give you their full attention or bounce never to look back.

In this post, we'll guide you on how to craft an introduction that ensures a strong start, keeps your audience engaged, and sets you up for a winning presentation.

Ready? Let’s dive in.

What is the purpose and goal of a presentation introduction?

The introduction in a business presentation has 4 goals: (1) to provide context by introducing the topic, (2) to build authority and trust by introducing the team (3) to manage expectations by giving a preview of the presentation content, and (4) to ignite interest by introducing a big idea.

What are the main types of presentation introductions?

8 types of presentation introductions:

• Personal intro: Unveils the speaker's background and expertise.
• Team intro: Showcases the experience and accomplishments of a team.
• Company intro: Unfolds the company's vision and values
• Topic intro: Sets the stage for the discussion topic.
• Product intro: Highlights the product's unique features and benefits.
• Project intro: Outlines the project's roadmap and expected milestones.
• Business plan intro: Provides a sneak peek into a business's strategic blueprint.
• Executive summary (Report intro): Summarizes a report's key insights and takeaways.

How to write presentation introductions that keep people reading

The introduction slide is the gateway to your presentation. Here are some tips to ensure your audience can't resist reading on:

Start with a hook: Start with a captivating bit of information - a surprising statistic, a bold statement, or a thought-provoking question.

Show relevance: Highlight why your presentation is important to your audience.

Keep it simple: Make your introduction clear and concise to avoid overwhelming your audience.

Include visuals: Incorporate relevant visuals to enhance your message.

Use interactive elements: Using running numbers to present stats or giving your audience something to play around with, like sliders or tabs to click through, is another proven way to boost engagement.

Add a personal touch: Make your introduction resonate with your specific audience by personalizing it. This can get 68% more people to read your presentation in full and increase the average reading time by 41%.

Manage expectations: Provide an estimated reading time to set clear expectations and lower your bounce rate by 24% .

How to design a presentation introduction that grabs attention?

Designing an engaging presentation introduction is a crucial step in capturing your audience's attention.

Here are some strategies you can use to create an impactful introduction:

Video introduction

A video introduction adds a personal touch to your presentation. It brings in the human element with voice, gestures, and expressions, establishing a connection with your audience. This non-verbal communication is crucial for building relatability and trust.

According to our research, presentations with a video in their cover slide have 32% more people interacting with them .

And this doesn’t just refer to the top part of your deck. By embedding any video into your presentation, you can get people to read it 37% longer and enjoy a 17% increase in the CTA click-through rate.

This can be a short clip that introduces the topic or a brief message from the presenter. Our interactive editor allows you to easily embed videos in your slides by uploading them to the media library or pasting a URL.

Here’s an example of an introduction slide with a video:

Text and image

Pairing a story with a relevant image can create a memorable connection. Whether it's a personal photo for an individual introduction, a team photo for a group introduction, or a symbolic image for a company introduction, the right image can enhance your narrative.

Our platform offers a variety of design options to help you craft this perfect pairing. You can either choose your own images or let our AI assistant take care of it for you. You can also select the placement and adjust the proportions so that it doesn’t overpower your key message.

Here’s an introduction slide sample using a mix of text and images:

Timeline (History slide)

A timeline slide can take your audience on a journey through your company's or your personal history. It allows your audience to appreciate each significant milestone individually, adding depth to your presentation and making it easier to follow.

And, on top of that, giving your readers slides they have to click through makes them 41% more likely to scroll it all the way down to the bottom and read it 21% longer.

Here's an example of a history slide:

Multiple introductions (Tabs)

Tabs offer a neat way to introduce multiple aspects within the same context. You can dedicate a tab each for the speaker, the team, leadership, partners, and the company.

This feature also allows you to tailor your introduction to different audience personas, ensuring that your content resonates with everyone. An AI text generator can reduce the time spent on these different messages.

Here’s an example of an introduction slide using tabs:

Best examples of how to write and design your presentation introduction

When it comes to creating a compelling presentation introduction, real-life examples can provide invaluable insights. Let's explore how 4 Storydoc clients have leveraged the platform's features to create impactful starts to their presentations.

Yotpo is an e-commerce marketing platform that provides solutions for managing customer reviews and loyalty programs. Their presentation starts with a dynamic variable, allowing them to personalize the experience for each viewer with just a few clicks.

The introduction slide features a video showcasing their product in action, while the third slide uses a timeline to explain how to measure the product’s impact, complete with screenshots for clarity.

This approach not only engages the viewer but also provides a comprehensive overview of the product's capabilities. And, by sharing how to use data-driven insights to make the most of the platform, it helps build trust and credibility with potential customers.

WiseStamp , an email signature manager solution, uses dynamic variables on their first slide to embed the prospect's name and their company's name.

The introduction slide visualizes what the prospect's email signature would look like if they signed up for WiseStamp. All the data, including the name, address, phone number, and website, can be pulled directly from the CRM thanks to robust integration capabilities .

And, once they’ve seen the end result, prospects can also watch a short video showing how the product works.

All this combined makes potential customers feel like the presentation was created specifically for them, when in reality it takes just a few clicks to create unlimited versions of any deck.

The end result? A completion rate of 60% and a CTA conversion rate of 10%!

Octopai , an automated data intelligence platform, also leverages the power of personalization by including a dynamic variable on the cover slide.

The introduction slide grabs the readers’ attention by using a running number to present an agonizing problem statement. The third slide uses shocking statistics to reiterate the main issue plaguing the industry, paired with relevant images.

This approach effectively highlights the problem that Octopai solves. It can easily be personalized to include the prospect’s specific pain points, either found online or mentioned during the discovery call, making them more likely to be interested in the solution.

And, it worked wonders for the Octopai team! Their salespeople could easily create several versions of the same deck using the intuitive editor, leading to more demos booked and improved sales calls.

Orbiit , a virtual networking platform, provides a link to a shorter executive summary on their first slide for prospects who don't have time to read the whole presentation. Using the analytics panel, they can easily see who clicked on it and who didn’t, and follow up accordingly.

The introduction slide uses running numbers to present statistics regarding networking benefits before moving on to the main problem statement.

This engaging approach shows the importance of solving the issue and positions Orbiit as the perfect solution provider right from the start.

If you want to see more presentation introduction samples, check out our examples section .

Business presentation introduction do’s and don’ts

To ensure your introduction hits the right notes, here are some key do's and don'ts:

✅ Ignite interest with a compelling hook, like a surprising fact or a provocative question.

✅ State the purpose of your presentation clearly. Make sure your audience understands why they should care.

✅ Enhance your introduction with strategic visuals. A picture can speak a thousand words.

✅ Tailor your introduction to your specific audience. Make them feel seen and understood.

✅ Include an estimated reading time. It helps set expectations.

❌ Flood your audience with too much information upfront. Keep it simple and intriguing.

❌ Begin with a lengthy personal introduction that doesn't directly relate to your topic.

❌ Include large blocks of text. They can be overwhelming and off-putting.

❌ Send generic introductions. They can make your audience feel disconnected.

❌ Leave your audience in the dark about how long your presentation will take.

How to write your intro based on data from previous interactions with clients

By analyzing how clients interact with your content, you can then tailor the introduction of your following presentation to their preferences and expectations.

Say the first presentation was a sales one pager, you can use the engagement data gained there to tailor the intro for your sales proposal.

You can use engagement data to answer which slides and topics they engaged with and which they skipped, or if they viewed a video, used a calculator, filled out a form, or clicked your CTA.

You can then use this information to deduce what they really care about and use that information in your next intro.

The only problem is that with traditional static presentation makers like PowerPoint or Google Slides the only information you can get is whether the email where you attached them was opened.

You’re completely blind to what happens after you hit ‘Send’, good or bad.

But if you upgrade from static PowerPoints to Storydoc’s AI business presentation maker you get out-of-the-box analytics with multi-layered engagement information down to the slide and button interactions.

You can learn more about presentation analytics here:

Advanced: How to personalize your introduction at scale?

According to our research, personalizing your presentation can greatly improve your presentation performance. For example, including a personal note in your presentation can get 68% more people to read it in full and share it internally 2.3x more often.

But personalization takes time. Time which most of us can’t afford to spend on every reader.

However, this can easily be done at scale by integrating Storydoc with your existing tech stack.

Doing this will enable you to pull customer data directly from your CRM and into your presentations with a single click (and send back engagement data to your CRM!).

All you have to do is use dynamic variables in your presentations the same way you’d use them in your email automation.

Address your readers by name, use their company logo and branding, and include a note or a video that addresses their specific pain points.

This is how it works:

Advanced: How to introduce multiple people, companies, or subjects?

When you're tasked with introducing various elements, tabs can be a game-changer. They allow you to neatly organize and present different entities such as the speaker, team, or company, each in their own dedicated space.

This way, you can customize the content to suit different audience personas.

For a more chronological approach, the timeline slide can be a great tool. It enables you to guide your audience through the history of your company or personal journey, highlighting each significant event individually.

It's a simple yet effective way to make your introduction more engaging and informative.

Make a beautiful interactive presentation introduction from a template

Creating a presentation from scratch can feel like climbing a mountain. You need to figure out the layout, the message, the story, and the visuals—it's a lot to handle!

But what if you could skip the uphill struggle and get a head start? That's where interactive introduction slide templates shine.

They offer you a ready-made design and content structure, guiding you on where to place your key points for maximum impact. It's like having a roadmap to a successful presentation.

So, why not take the shortcut? Pick a template and start building your engaging interactive presentation introduction today!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Blog > English Presentation Structure (Introduction, Closing) & useful Phrases

English Presentation Structure (Introduction, Closing) & useful Phrases

02.21.20   •  #powerpoint #presentation #english.

When giving a presentation in english, there are certain guidelines you should follow. Maybe you haven't got a lot of experience presenting - or you would simply like to refresh your already existing knowledge - we're here to teach you the basics about presenting and provide you with a free list of useful phrases and the basic structure you can in your presentation!

1. Structure

The general structure of a presentation is the following:

• Introduction

It is up to you to design these three parts. Using videos or everyday-examples can be a great way to introduce the audience to the topic. The important thing is that you capture the audience's attention from the beginning by making an interesting introduction. The main part is where you present your topic, ideally divided into sections. You can be creative with it - incorporate images, videos, stories or interactive polls . We generally recommend using different kinds of elements, as that makes the presentation more lively. Make sure your main part is well structured, so your audience can follow. In the conclusion, you should give a short summary of the points you made without adding any new information. You can also make an appeal to your audience in the end.

2. Useful Phrases

Here you'll find several phrases that you'll need in every presentation. Of course, you should adapt them and use them in a context that is suitable for your setting. The phrases are divided into subcategories so you can find what you're looking for more easily.

Starting your Presentation

In your introduction, you should:

Welcome your audience

Good morning/afternoon/evening everyone!

Ladies and gentlemen, I welcome you to my presentation about...

Introduce yourself

I am ... (from company ...) and today I would like to introduce you to the topic of ...

My name is ... and I am going to talk about ... today.

Icebreakers (for audience engagement)

Icebreaker polls are an amazing way to engage your audience instantly. They function as a fun and playful element at the beginning, giving you the perfect start you need to give a successful presentation. Click here to read our detailed post about icebreaker polls!

Mention the presentation topic and the reason for giving the presentation

I am grateful to be here today and tell you you about...

I would like to take this opportunity to talk about ...

I am here today to talk to you about ...

The reason why I am here today to talk about ... is ...

The purpose of this presentation is to ...

My goal today is to ...

Hopefully, by the end of the presentation, you will all know more about ...

Give a short overview of the content

To make it as understandable as possible, I divided my presentation into ... parts. In the first part, I will concentrate on ..., the second part will be about ..., ...

First of all, I will give you a short introduction, then we will move on to ...

... and finally, I will give you some insights to ...

Here are a few phrases that you could use during the whole presentation, but especially in the main part.

Engage your audience

In order to raise the audience's attention and improve their engagement, it is extremely important to make contact with them. A great way to do so is by adding interactive elements such as polls. If you would like to know more about this topic, read our article on How To Boost Audience Engagement . You can also use a software like SlideLizard , which allows you to conduct live polls, do Q&A sessions with your audience, share your resources and many more benefits that take your presentation to the next level.

Please raise your hand if you ...

Have you ever thought about ... ?

I would like to do a poll about ...

Please ask any questions as soon as they arrive.

On one hand, … on the other hand…

Comparing … with …, we can see that…

Clearly, … makes more sense than …

Whereas Option A is …, Option B is …

Making new points

Firstly,… Secondly,…

What also has to be mentioned is…

Next, I would like to bring up the topic of…

That being said, now we are going to take a look at…

Let's move on to the next topic.

On the next slide,…

The last thing I would like to mention is…

We made a whole blog post about how to pose questions in your presentation: The Right Way to do a Question Slide .

Talking about images or videos

In this image you can clearly see that ...

We are now going to take a look at a picture/video of ...

I'm going to show you a video by ... about ... now.

I've prepared a video about ...

Talking about statistics and charts

I am now addressing this graph that refers to the results of study XY.

In the graph on this slide, you can see that ...

The average is at ...

This graph clearly shows that the majority ...

According to this graph, the focus should be on ...

What that study tells us for practice is that we should ...

Emphasizing

I would like to emphasize the importance of ...

Moreover, it has to be said that ...

I want to stress the importance of ...

We always have to remember that ...

This is of high significance because ...

That part is especially important because ...

When something goes wrong

I am sorry, but it seems like the projector isn't working.

Could someone please help me with ...?

Is anybody here who knows how to ...?

Could someone give me a hand with ...

I would like to apologize for ...

I apologize for the technical problems, we are going to continue in a minute.

I am sorry for the inconvenience.

End of Presentation

In the conclusion, you should...

Sum up the main points

In conclusion I can say that…

To sum up the main points,…

With all mentioned aspects taken into consideration, I can say that…

Make an appeal

So please, in the future, try to be conscious about...

Please take a moment to think about...

I would like to encourage you to...

Thank your audience and say goodbye

It was a pleasure being here today.

Thank you for listening and goodbye.

Thank you for being such a great, engaged audience. Goodbye.

Thank you so much for listening, see you next time.

What is the structure of a presentation?

Your presentations should always have an Introduction, a Main part and a Conclusion.

What is a good way to begin a presentation?

You can start by introducing yourself, giving an overview of your topic, telling a little story or showing the audience an introductory video or image.

What are good phrases to use in English presentations?

There are many phrases that will make your presentation a lot more professional. Our blog post gives you a detailed overview.

Related articles

About the author.

Pia Lehner-Mittermaier

Pia works in Marketing as a graphic designer and writer at SlideLizard. She uses her vivid imagination and creativity to produce good content.

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How to Start a Presentation (+ Useful Phrases)

Table of Contents

Knowing how to start a presentation is a crucial skill in today’s professional landscape.

After all, many office workers are called on to prepare a presentation at some point during their careers.

And, of course, many people are looking to share their expertise through workshops and lectures.

With that in mind, we wanted to dedicate an article to learning about the best ways to deliver an impactful presentation opening.

So, whether you’re currently struggling to come up with introductory lines for a presentation, or you have a more passive interest in this subject — you’ve come to the right place.

In this article, we’ll:

• Share expert tips for preparing the best opening lines for any type of professional presentation ,
• Offer some valuable examples and specific phrases you can use, and even
• Analyze the way professional speakers approach their presentations.

But first, let’s talk about why having a good introduction is such a crucial part of any presentation.

Why does having a good introduction to a presentation matter?

If you’ve ever had to prepare an address, you probably understand the importance of having an impactful introduction to a presentation.

If the body of a speech contains most of the information you want to share with the audience and the conclusion allows you to invite the audience to take action — the introduction is how you get them to listen to you in the first place.

In other words, a presentation is a motivated sequence — a method of persuasion with 5 distinct steps:

• Attention — wherein the speaker introduces the problem the listeners are having in an interesting manner. In the format of a presentation, this step is the introduction .
• Need — the speaker explains how the problem affects the listeners and backs up their claims. This step corresponds with the body of a presentation , along with the following two.
• Satisfaction — the speaker offers a solution and shows how it will alleviate the concern they have previously identified.
• Visualization — the speaker describes precisely what will happen if the listeners choose to implement their solution. Sometimes, they also describe what will happen if their solution is not implemented. This concludes the body of the presentation.
• Action — the speaker directs the listeners with a call to action, explaining what they can do in response to their presentation. This step represents the conclusion of a presentation.

Even though this framework was developed in the 1930s, it’s still a useful tool for people who want to improve their presenting skills.

What do professional speakers have to say about the importance of opening a presentation effectively?

For more insight into the importance of starting a presentation with a bang, we turned to professional speakers and communication experts.

We put the question to Mark Beal , Assistant Professor of Professional Practice, Communication, at Rutgers University School of Communication and Information. Here’s what he had to say:

“It is critically important to engage your audience immediately at the start of a presentation in a high-energy manner, or you could lose them to their mobile phone or laptop and you may never get them back.”

Speaker, author, communication skills trainer, and editorial producer at CNN, Nadia Bilchik , added:

“The beginning of your presentation is your prime real estate. It’s when your audience decides if you are worth paying attention to or not.”

So, in addition to capturing the audience’s attention , your introduction also needs to establish your authority .

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Having said that, let’s talk about the specific steps you need to take before you begin presenting to make your presentation opening as memorable as it can be.

How to prepare the best opening for a presentation

Before we tell you how to start a presentation speech, let’s take a moment to consider the best preparation practices .

Naturally, preparing the introductory lines for your presentation should take place well before the speech itself.

Even so, many novice speakers are still unaware of the different factors that should influence and inform their decisions in this regard.

Luckily, we have managed to boil the results of our extensive research down to the following 3 tips:

• Take note of the way other people start their presentations ,
• Understand the goals of an introduction , and
• Know your audience .

Having said that, let’s see what each of those tips entails.

Tip #1: Watch other speakers’ openers

As Napoleon Hill, author of Think and Grow Rich , puts it:

“Experience has taught me that the next best thing to being truly great is to emulate the great, by feeling and action, as nearly as possible.”

With that in mind, the best thing you can do before drafting your speech is observe the way others have made theirs.

In this case, you’ll want to focus on the way professional speakers introduce themselves and the subjects of their presentations .

The goal of this exercise is to determine:

• What makes a good opening statement ,
• Which openers are generally effective with audiences, and
• What kinds of introductions you resonate with .

Somewhere in the middle of those categories is where you’ll find the opening lines of your presentation.

For their part, the experts we have contacted seem to agree with this tip.

Nadia Bilchik said:

“I have been speaking and training speaking skills for three decades and I still do a tremendous amount of research and customize each and every presentation. If I am speaking […] about the hybrid workplace, I will Google [the] latest statistics. I will also go onto YouTube to see what other speakers and thought leaders are saying about the subject.”

And Mark Beal mirrored her thoughts:

“I am consistently studying presentations in a quest to be a student who is always learning, evolving, transforming, and innovating my approach to presenting. I closely watch all types of presentations, from TEDx Talks to my former students who return to guest lecture in my university courses.”

Tip #2: Understand the goals of an introduction

According to the other authors of Communicating at Work , an introduction has 5 distinct objectives . It should:

• Capture the listener’s attention (or, as professional speakers might say, “hook” them),
• Give them a reason to listen (offer a solution to a personal or professional problem they have),
• Set the proper tone for the topic and setting (let the audience know whether they’re in for an informative, emotional, or humorous speech),
• Establish your qualifications (explain why the audience should listen to you , specifically), and
• Introduce your thesis and preview your presentation (so that the audience knows what to expect in advance).

With those goals in mind, Nadia Bilchik would even say that:

“It’s always best to have someone else introduce you and confirm your credibility.”

That puts the onus of explaining why you deserve to be there on the host of the meeting and allows you to skip that part of the introduction.

However, these 5 objectives are not a checklist you have to follow at all costs.

Depending on the circumstances surrounding your presentation, some of them will matter more than others.

Speaking of, there’s one last thing to keep in mind when crafting your presentation opening.

Tip #3: Know your audience

The audience you end up presenting to will affect everything from the way you organize your presentation to your style of delivery — and even the supporting materials you use.

Your presentation’s opening lines are no exception.

In other words, the content and style of your introduction will depend on the size of the group you’re speaking to and its demographic breakdown .

However, perhaps the most important audience attribute you’ll have to keep in mind is its willingness to listen and engage with your message .

In Business Communication: Process & Product , authors Mary Guffey and Dana Loewy have identified 4 types of audiences based on that factor:

• Friendly — an audience that likes you and cares about your topic,
• Neutral — an audience that is calm and considers itself objective,
• Uninterested — an audience full of people with short attention spans (who may or may not be there against their will), and
• Hostile — an emotional or defensive audience whose goal is to take charge or ridicule the speaker.

Luckily, Guffey and Loewy have also provided some guidance for dealing with each of those kinds of audiences.

How to start a presentation effectively (tips + examples)

It’s the day of your big presentation — time to go big or go home.

Which of the following tips would you incorporate in your presentation opening lines?

• Exude confidence.
• Drop the pleasantries.
• Prove your expertise.
• Begin with a realistic promise (explain what the audience stands to gain from your presentation).
• Go for the drama.
• Fall back on an insightful quote or a pop culture reference.
• Share an interesting statistic.
• Ask questions.
• Relieve tension with a joke or a humorous statement.
• Use visual tools (like images, videos, or props).

If you haven’t thought about which one of these would help you get your point across effectively — don’t worry.

We’re about to explain each of those tips and provide some illuminating examples and specific phrases you can use when starting a presentation.

Tip #1: Exude confidence

One thing you need to know about starting a presentation is that your work begins the moment you set foot on that stage .

Alternatively, it begins the moment someone passes you the (literal or figurative) mic — if we’re taking into account the presentations that take place on video conferencing platforms.

In any case, you’ll want the audience to see you as someone who knows what they’re talking about . That includes:

• Making eye contact ,
• Moving with intention (not fidgeting),
• Wearing professional attire (or at least appropriate attire for the occasion),
• Projecting your words , and
• Showing your confidence through nonverbal cues . 

One of the experts we spoke to, Reesa Woolf , PhD, keynote speaker, bestselling author, and executive speaking coach, would even advise you to rehearse your opener and closer to the point of being able to “deliver them with 100% eye contact.”

For what it’s worth, overpreparing also allows you to appear more confident when presenting , as you’ll be less worried about forgetting parts of your speech.

Then again, a moment of forgetfulness can also be turned into a tool for establishing a commanding presence.

Namely, staying still or being quiet for a moment can make the audience pay closer attention to you.

But, if that’s something you’d like to try, make sure the technique doesn’t clash with the type of audience you’re presenting to .

Tip #2: Drop the pleasantries

Have you ever heard a professional public speaker use one of these phrases?

• “It’s a pleasure to be here.”
• “I’m honored to be asked to speak about…”
• “Today, I’m going to talk about…”

The chances of a professional using these phrases are pretty slim — so why would you?

Well, there’s nothing wrong with following a traditional format to introduce yourself . 

However, you’ll have to admit that the sentences we have listed above don’t pack the same punch as some of the other presentation opening lines we have included in this article.

Keynote speaker, Forbes contributor, career change consultant, and host of the Career Relaunch® podcast, Joseph Liu , recommends avoiding greetings altogether .

“While I do say hello, rather than starting with drawn-out greetings, I recommend diving right into the presentation with a hook so your audience immediately switches on to the content you’re about to present.”

Speaker, bestselling author, and award-winning accountant, Tatiana Tsoir , notes:

“People’s attention span is 20 minutes max, which is why TEDx is capped at 18 min. Also, people generally remember the beginning and the end, so make sure those are strong [and] get to the point fast.”

So, instead of wasting time on small talk, use an opener that will get your audience’s attention as quickly as possible.

💡 Pumble pro tip

Even though the examples we have listed would be considered a weak way to start a speech, some of them are ideal for starting a business meeting. If you want to know some other expressions that might come in handy in that kind of setting, check out this article:

• 120 Useful English phrases for business meetings

Tip #3: Prove your expertise

As we have established, starting a presentation with a traditional introduction may not be the best way to get the audience’s attention.

Still, you’ll have to establish your credibility at some point — so we might as well illustrate how to do so properly.

Of course, if you’re a teacher or an educator in broader terms, you probably won’t have to prove your expertise to your audience.

However, if you’re tasked with presenting in front of neutral or hostile audiences, you’ll want to establish your qualifications as soon as possible.

If you can’t get someone else to introduce you and establish your credibility before you start your presentation, we suggest hooking the audience first and then introducing yourself right before you head into the main part of the speech.

Phrases you can use to establish your credibility

We have come up with 3 imaginary presentation scenarios to help illustrate our points throughout this guide.

Here’s how our speakers might introduce themselves:

“Hello, everyone. For those of you who don’t know me, I’m Nick Mulder, the head of the security department. I’m here to talk to you about phishing.”

“My name is Joan Miller. As someone with over four decades of experience in marketing, I’m uniquely qualified to talk to you about how artificial intelligence is changing the future of the industry.”

“I’m Milo Green — you probably know me as being the founder of Green & Co. As someone who’s had a hand in running a successful business for over two decades, I’m here to explain how my company’s employee retention rate has never fallen below 85% in a single year.”

If these speakers started with a hook rather than an introduction, the sentences introducing the subject of their presentations would be excessive.

Tip #4: Begin with a realistic promise

So far, there’s been a lot of discussion about “hooks” in this article and not many specific examples of phrases that might hook an audience — let’s change that.

The first type of hook you might want to master, especially for professional presentations, is the “promise.”

One of the experts we have spoken to, Reesa Wolf, uses that very method:

“Begin with a brief statement about the benefits of listening to [your] message. You can give an example of a company or person like them that had the issue they have and how these ideas solved it, but it still must be brief.”

In other words, start by giving them a preview of the knowledge they’ll have by the time you finish your presentation.

This method of starting a presentation is a great way to:

• Show that you’re in tune with the listeners’ needs, concerns, and interests ,
• Offer a solution to a problem the audience might have , or
• Keep the audience interested throughout your presentation .

Ultimately, audiences are self-interested — they will listen to you if you explain what’s in it for them.

Usually, that will require you to point out a problem they are having or an opportunity they’re not taking advantage of.

Phrases you can use to offer a realistic promise

To put this tip in perspective, let’s hear from our imaginary presenters:

“By the end of my talk, you’ll be able to spot phishing emails and understand the steps you need to take when you do.”

“My presentation will alleviate any worries you might have about the ways the marketing sector will need to adapt to the AI revolution.”

“During this talk, you’ll learn how your company can improve its relationship with its employees and boost its retention rate.”

Tip #5: Go for the drama

One thing you should note as you are writing your presentation opening is that the first words you say will set the tone for the rest of your speech .

If offering a realistic promise to your audience suits your presentation subject — by all means, do so.

However, if you’d like to induce excitement and keep your audience’s mood elevated throughout your presentation, you might want to go for a more dramatic entrance instead.

Namely, you could start with:

• A fun fact,
• A startling statement, or
• An emotionally moving story.

Many speakers rely on these kinds of openers to establish the central theme of their presentation naturally .

After all, this method can make the speaker look more approachable and relatable , particularly if their opening line references other people (e.g. “the other day, I met someone/a coworker told me…” ).

One example of this technique comes from author, entrepreneur, and certified fraud examiner, Pamela Meyer, who famously started her TED Talk by pointing to an audience member and saying:

“Okay, now, I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar. Also, the person to your left is a liar! Also, the person sitting in your very seat is a liar.”

The combination of starting her speech with such a shocking statement and pointing out a specific audience member makes Meyer’s TED Talk an iconic one in our books!

Phrases you can use for a dramatic opening

Now, let’s see how our imaginary speakers would apply this tip:

“1,270,883! What do you think that number signifies? If you guessed ‘the number of phishing attacks recorded in the third quarter of 2022’ — you’d be right! We have the Anti-Phishing Working Group to thank for that disturbing piece of trivia.”

“Artificial intelligence is coming for our jobs! At least, according to Chat GPT and Business Insider , people working in tech, media, law, and many other industries might want to look elsewhere for employment in the coming years.”

“When I first started my company, I did it with about 20 of my most trusted friends and advisers. I’m happy to report that all but two are still working for Green & Co. — and those two are only absent because they’ve started their own successful ventures! In any case, my wish to surround myself with high-quality people has manifested itself in the company’s high employee retention rates. Today, I’m going to tell you about how I created an environment that makes employees want to stick around.”

Tip #6: Fall back on a quote or a pop culture reference

When in doubt, you could always start the introduction to your presentation with a quote.

As long as you don’t overuse other peoples’ words in your speeches, quotations are a completely legitimate and convenient tool for introducing the topic you’ll be discussing.

Aside from being a tried and true method of getting people’s attention without having to string together a perfect sentence on your own, quoting a particularly impressive individual is a good way to “borrow” their authority .

However, that can also be a double-edged sword , since it can also give you the individual’s notoriety. So, make sure you know whose words you’re echoing.

Of course, some people would advise you to avoid quotes altogether.

Assistant Professor of Rhetorical Communication at the State University of New York, Dr. Lee M. Pierce , cautions against starting your presentation “with quotes or long personal stories.”

Doing so might bore the audience.

Then again, Dr. Pierce also enjoys using pop culture references as openers, saying:

“By choosing a pop culture reference that most of your audience gets, you build instant rapport and have something you can use to ease them into your presentation material.”

So, perhaps there’s still a way to work a quote into your presentation, as long as it fits the mood you’re trying to establish.

If your presentation happens to be about team communication or collaboration, you may find the perfect quote to use in your introduction in one of these articles:

• 45+ Best team communication quotes  
• 80+ Best teamwork quotes that will inspire team collaboration

Phrases you can use when you’re opening with a quote

So, how would our three fictional speakers incorporate quotations in their opening lines? Let’s find out.

“According to Harper Reed, entrepreneur and Chief Technology Officer for Barack Obama’s re-election campaign, ‘Very smart people are often tricked by hackers, by phishing.’ So it’s not about being smart. It’s about being smarter than a hacker.’ And I’m here to help you get there.”

“Stephen Hawking once said that ‘Success in creating AI would be the biggest event in human history. Unfortunately,’ he said, ‘it might also be the last, unless we know how to avoid the risks.’ I’m here to alleviate your concerns about those risks.”

“When I was developing my management style, I often referred back to one particular quote by Max DePree, founder of Herman Miller. He said, ‘The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant.’ That sentiment clarified my function for me — even though I was the CEO of my company, I was primarily there to help my employees.”

If you want to make sure your audience understands what you’re talking about, you could also show the quote on the first slide of your presentation.

Tip #7: Share an interesting statistic

Using relevant, interesting statistics is another great way to introduce the topic of your presentation.

This tip could also be an excellent tool for establishing your qualifications, if you decide to share a statistic that proves the efficacy of the solution you’re presenting.

Just keep in mind that people tend to trust third-party sources more than a potentially unverifiable statistic coming from your organization’s internal research.

Phrases you can use to introduce your presentation with a statistic

Let’s see how our three presenters might incorporate this tip.

“According to APWG, the number of wire transfer Business Email Compromise (BEC) attacks increased by 59% in the third quarter of 2022.”

“Netflix took 3.5 years to reach a million users. Facebook took 10 months. ChatGPT, which has been dubbed the best AI chatbot ever released by New York Times, reached its first million users in only 5 days. By January 2023, over 100 million people had used the service.”

“According to the 2022 Workplace Learning Report from LinkedIn Learning, companies that enable their employees to advance internally retain employees for an average of 5.4 years. That’s nearly twice as long as companies that struggle to provide opportunities for internal mobility, where the average retention span is 2.9 years.”

And, if you wanted to go the extra mile, you could also represent the statistics you’re talking about with a visual element.

Tip #8: Ask questions

Once you start researching public speakers, you’ll find that many of them engage their audience by asking questions .

It goes back to the concept of “hooking” your audience. According to Joseph Liu:

“The best way to start a presentation is with a hook. For example, ask a question. Invite people to do something. Have your audience imagine a situation. Or, surprise them with an interesting fact.”

Indeed, most of the experts we have spoken to would confirm that questions are the best tool for increasing audience participation . As Nadia Bilchik would say:

“ I like to ask my audience a question. […] the key is to invite participation from the start. ”

With that in mind, there are 2 types of questions you can use, depending on the situation:

• Direct questions require answers from the audience. Speakers might ask for a show of hands or use a polling tool that allows people to stay anonymous while also showing the results for everyone to see.
• Rhetorical questions are about asking the audience to envision a scenario that allows you to introduce the topic of the presentation. These sometimes have a “What if” construction.

Either way, the questions should prompt the audience to start thinking about the subject of your lecture. 

Questions you might use to open a presentation

Our resident phishing expert might ask his audience one of the following questions:

“How do you protect your company from phishing attacks?”

“Let’s see a show of hands — how many of you know what phishing is?”

“Has anyone here fallen prey to a phishing attack?”

Joan Miller, the digital marketer we have envisioned, might ask:

“Who here is already using AI to conduct their business?”

“Will your company survive the AI revolution?”

“Would you rather incorporate AI into your marketing strategy or continue doing business as usual? Think carefully about this question — and use the link I’m about to send you to tell me your answers. By the end of my presentation, I’ll run this question by you again, and we’ll see how the results of the poll have changed.”

Lastly, our imaginary CEO might ask his audience:

“Does your company’s employee retention rate matter?”

“How are you making your company a desirable place to work?”

”Can anyone here tell me their company’s employee retention rate?”

Tip #9: Relieve tension with a humorous statement

If you sense that your audience isn’t in the mood to take in the kind of presentation you have prepared, you can prime them for it with humor.

Cracking a joke at the top of your presentation sets the scene for a lighthearted conversation and makes you appear confident (even if you’re not). Additionally, a well-placed joke can:

• Get the audience interested ,
• Make a point about the topic of your presentation , and
• Increase your likeability .

But, humor is an art form — and not everyone has the talent and skill to execute this tip effectively. If it doesn’t come naturally, there’s no need to force it.

When in doubt, take a page out of the comedian’s playbook and run your opening joke by a friend or, better yet, a more neutral acquaintance.

Of course, even if your joke works on them, you can’t always account for cultural or even professional differences that might prevent some people in the audience from getting it.

Jokes for opening a presentation

The 3 speakers we have imagined might use the following jokes to kick off their presentations:

“Can anyone tell me a hacker’s favorite season? Phishing season, of course! Unfortunately, in real life, phishing season is more of a year-round kind of thing.”

“Why are people so nice to AI? Because it’s self-conscious! Just kidding. For now… Actually, I have good news and bad news. The bad news is that AI does seem to be gaining traction, particularly in the marketing industry. But, the good news is that I’m here to tell you how to navigate that situation.”

“Did you know that staff retention is more likely to be improved by offering better working conditions than by chaining employees to their desks? Much to think about!”

Most of these examples would pair wonderfully with a visual element — which brings us to our final tip!

Tip #10: Use visual tools

Different speakers have different approaches when it comes to the visual aspects of their presentations.

Some rely on their speech to get most of the information across. Yet, others prefer to make their presentation slides a more integral part of their presentation.

We imagine Joseph Liu would sort himself into the latter group:

“I tend to keep my presentations as visual as possible, relying less on quotes and more on imagery.”

If you decide to let visuals do some of the heavy lifting for your presentation, there are several ways to incorporate them. Namely, you could:

• Use images in your presentation slides,
• Invite the audience to watch a video before the presentation,
• Hand out printed materials ,
• Show data charts , and
• Bring out a physical prop .

The type of visuals you end up using will depend on the type of presentation you’re giving.

Either way, you’ll want to become familiar with different elements of visual communication (such as colors, shapes, fonts, and layouts) if you want to make your presentation truly memorable.

Visual communication is one of 4 types of communication. If you’re curious about what the other 3 types of communication are and how we use them in our everyday lives, check out the following article:

• Types of communication

Examples of visual tools opening a presentation

Going back to our 3 speakers, let’s see how they might incorporate visual elements into their presentation introductions.

“According to APWG, these are the most targeted industries for phishing scams in the third quarter of 2022.”

“The following demonstration of AI’s capabilities might change some of your outlooks on the future of marketing. I have shared my computer screen with you all, so let’s take a moment to see where this tech is at right now through a demonstration of the existing software.”

“Before I start my presentation, let’s look at a video showcasing the importance of having a high employee retention rate.”

You could also combine this tip with the others on our list , by saying something like:

• “Can anyone tell me what’s wrong with this picture?” thus, combining a visual opener with a question, or
• “What do you think the number on the screen behind me signifies? If you guessed ‘the number of phishing attacks recorded in the third quarter of 2022’ — you must be psychic!” as a spin on an example we used to illustrate tip #5.

Putting the tips into practice

Having concluded our list of tips, we wanted to see how the experts we have spoken to have put them into practice.

So, let’s start with the way they conceptualize and write their presentation starting lines.

Step #1: Draft your speech

Every memorable presentation starts with a written copy of everything you want to say.

According to Tatiana Tsoir:

“Developing a speech is a craft. I generally work first on who the audience is , then my core message I want them to walk away with, then the outline of the speech : how and when I introduce the main idea, and how I make a case for it and reiterate it throughout.”

Ultimately, the best time to write your presentation introduction would be once you have a clear idea of everything you want to say in the body and conclusion of your speech.

Even so, sticking to this advice won’t make you a better speaker immediately.

Instead, our experts have stressed that the only way to get better at presenting is through practice and repetition .

Take it from Tatiana:

“With public impactful speaking you don’t rise to the occasion, you fall back on training and practice.”

Step #2: Get right to the point

As you are drafting your presentation introduction, keep in mind that the audience is already waiting for you to get to the point.

When in doubt, follow Reesa Woolf’s formula for starting a presentation:

“Open with the attention-catching statement/story/quotation. Once they look at you, say your name and the parts of your experience and credentials that THEY would be most impressed by, at most 3 things about you.”

After delivering your opener and introducing yourself, you’ll want to quickly transition into the main part of your presentation.

Step #3: Invite audience participation

As we have previously mentioned, many of the experts we have contacted stressed the importance of increasing audience engagement.

Knowing your audience is a big part of that equation, as Dr. Lee M. Pierce would testify:

“Presentations should take advantage of what makes them unique — having an audience. Engage them, [and] introduce yourself. Just don’t start with a question right away — that’s asking too much too soon.”

Then again, many of the experts we have spoken to have said that asking questions is a good way to invite audience participation.

For example, Nadia Bilchik would even engage her audiences on a more physical level:

“I like to ask my audience a thought-provoking question. This gets them from passive to active mode. I also always get my audience to stand up and do a breathing exercise.”

Nadia also provided us with an example of an audience interaction she might use in the introduction of her speaking engagements. For example, she might ask the audience:

“ How do you rate your ability to present information in a concise, clear, and confident manner? High, medium, or low?”

After receiving her answers by a show of hands or even an online poll, she connects the response to the topic of her presentation by stating:

“Wherever you are on the spectrum, in the next X minutes, I will share tips and techniques to ensure you have a greater impact every time you communicate to an audience of one or 100!”

That’s a textbook opener you can use to introduce the topics of your own presentation, too!

Step #4: Put it all together

Remember, nothing is stopping you from combining the tips we have mentioned throughout this guide to create a presentation introduction that is wholly unique to you.

If you’re unsure how to do that, let’s analyze a professional speaker’s technique.

Mark Beal told us about a presentation opening he’s created for his lectures:

“I start each of my Gen Z keynote presentations by physically walking off the stage and into the audience and asking a series of Gen Z trivia questions. 

For those who answer the questions directly, I reward them with a copy of my latest Gen Z book. By taking this proactive approach, I physically engage the audience immediately not from the podium but in their seats. 

My presentation instantly transforms from a one-way monologue into a two-way conversation and the audience begins to learn about my topic, Gen Z, in a fun and informative way.”

Can you connect the strategies Mark has used with the tips we have discussed? Let’s list them:

• Walking off the stage adds an element of drama and establishes a commanding presence,
• Asking questions engages the audience right off the bat,
• Rewarding the audience with a book promotes engagement throughout the presentation, and
• The books themselves are both an interesting prop and proof of Beal’s qualifications.

When you start researching famous speakers to prepare for your presentation, try dissecting the strategies they’re using.

Final thoughts: A checklist for starting a presentation effectively

Learning how to start a presentation is no easy feat.

After all, how would you go about checking your work if you don’t have an experienced presenter to help you?

Well, one way to check your introduction would be to perform a quick self-assessment based on the goals we have talked about in this article.

Namely, once you have finalized your presentation opening, answer the following questions . Does your introduction:

• Capture the audience’s attention?
• Give the audience reasons to listen?
• Set an appropriate tone?
• Establish your qualifications (if necessary)?
• Introduce your thesis and preview the content?

If your introduction doesn’t meet one of these ‘requirements,’ consider whether it can be improved.

And, remember, as Joseph Liu would say:

“The best way you can get better at public speaking is to keep doing it again and again. With more practice, you’ll get more comfortable and confident with it.”

So, don’t be discouraged if your presentation isn’t a home run. Instead, think of it as a learning opportunity for future speaking engagements.

✉️ Have you had a chance to use any of the tips we have shared in this article? How did that work out for you? Which ones would you like to use in the future?

Let us know at blogfeedback@pumble .com and we may include your answers in this or future posts. And, if you liked this blog post and found it useful, share it with someone who might benefit from it.

Secure, real-time communication for professionals.

Olga Milicevic is a communication researcher and author dedicated to making your professional life a bit easier. She believes that everyone should have the tools necessary to respond to their coworkers’ requests and communicate their own professional needs clearly and kindly.

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Home Blog Presentation Ideas Powerful Words to Use in Presentations: Ultra Long List 

Powerful Words to Use in Presentations: Ultra Long List 

The power of words is immense and palpable when it comes to sharing ideas with others. The way you frame your sentences and cherry-pick specific words will affect how the audience preserves you. Not just that. Well-selected power words can shape narratives around businesses, distort (positively and negatively) their perception, and impact the listener’s decision to purchase. That’s why top copywriters and public speakers alike spend a great deal of time brainstorming different word combos and obsessing over their selection of action verbs, adjectives, and linking phrases.

Granted, you no longer need to do that. Just grab a PowerPoint template of your choice and start populating it with our big list of power words! 

What are Power Words?

Power words are persuasive words and phrases that evoke a positive or negative emotional response. Our selection of verbs, adjectives, and adverbs can convey different emotions from slight excitement to rightful outrate. That’s why public speakers , authors, and copywriters always carefully choose their words to convey the right idea and sentiment. 

Power words and phrases can make the same idea sound very different. Let’s take Apple’s famous slogan as an example: Think different. 

You can also convey the same idea using other descriptive words: Don’t think like everybody else, think outside the box, be creative 

However, each variation has a somewhat different ring to it. Ultimately, your word choice also impacts how others perceive you based on your speech.

Researchers found that word selection can have a massive impact on people, businesses, and society as a whole. Individual word choices can indicate the speaker’s mental state and impact the outcomes of a negotiation. Business power words shape customer experience with the brand and affect conversions. Action words, chose by the media, influence public perception of a social issue. 

Interestingly a group of researchers from Wilfrid Laurier University in Canada and Wharton in the US also found that word choices impact the song’s popularity. By applying text mining analytics to Billboard charts, the group found that songs with somewhat more unique texts performed better than those with pretty standard lyrics. A 16% differentiation in lyrical topics within a song was enough to propel it higher than songs in similar genres. 

The takeaway:

Our word choices have a profound impact on how others perceive us, as well as the actions they take afterward. Thus, if you want to be a Rockstar presenter , you need to choose your words carefully and prioritize powerful words! 

List of Powerful Words to Use in Presentations 

The English language has about 170,000 words in use . But an average person has an active vocabulary of 20,000 – 30,000 words. Among them is a smaller range of powerful adjectives and action verbs to make your presentations and speeches more impactful. 

Action Verbs to Use in Your PowerPoint Presentation

As the name implies, action verbs denote some dynamics — state, movement, result, etc. We use action verbs in our everyday speech a lot to describe what and how we do things. As author Elwyn Brooks White suggests : 

“Write with nouns and verbs, not with adjectives and adverbs. The adjective hasn’t been built that can pull a weak or inaccurate noun out of a tight place.”

Strong verbs don’t need adverbs to reinforce them. Compare these two statements: 

• I walked quickly towards the door. 
• I rushed out of the door. 

The first sentence merely states the fact. But the second one better conveys the emotion, the urgency of getting out of the room. It adds color to the narrative and sets the right mood.

In business presentations, action verbs help imply action to the user. They are good to use for both throughout the copy and the closing slide when you describe: 

• Main action points 
• Accomplishments
• Next steps 
• Results 

As you proofread your slide deck, look for weaker verbs and then replace them with stronger synonyms. Some common offenders include: 

• State-of-being verbs such as am, does, do, could, might, etc. While they have their merit, oftentimes, you can find a more descriptive alternative, conveying an extra emotion. 
• Verbs ending in -ing : wishing, planning, forgetting. Be bolder. Use present or past tenses instead. 
• Verbs in conjunction with an adjective: walked quickly, talked loudly, etc. Again, these can be replaced with snappier one-word alternatives. 

List of powerful verbs to make your language more persuasive: 

• Accelerate 
• Alter 
• Maintain 
• Regard 
• Convince 
• Boost 
• Ignite 
• Surge 
• Disrupt 
• Rejuvenate 
• Smash 
• Supercharge 
• Report 
• Change 
• Explore 
• Re-define 
• Strategize 
• Maximize 
• Capture 
• Achieve 

Powerful Adjectives to Use In Your Presentation 

The goal of adjectives is to reinforce your nouns and verbs. Use them to convey specific emotions and set the scene for the audience. 

But be sparring. You are not writing a novel. Too many adjectives can make your slide deck look cluttered, as you’d have to skim on white space to fit longer sentences. Also, excessive use of adjectives can muddle the main idea behind your key statements.

Below is our quick collection of power adjectives you can use to punch up your presentation: 

Power Words for Motivation

• Awe-inspiring
• Exquisite 
• Blissful 
• Brilliant 
• Dynamic 
• Burgeoning 
• Breathtaking
• Accomplished
• Successful 
• Enterprising 
• Venturesome
• Life-changing
• Encouraging 
• Baffling 
• Sensational 
• Incredible 

Power Words for Sales (Adjectives) 

• Cost-effective 
• Exorbitant 
• Knock-out 
• Science-proofed 
• Limited-time 
• Fully-booked
• Refundable 
• Negotiable 
• Below market average 
• Too-good-to-miss
• Budget-friendly
• Optimal 
• Exclusive 
• Time-sensitive
• Efficacious
• Sensible 
• Stylish 
• Unique 
• Profitable 

Power Adjectives to Persuade

• Verified 
• Risk-free 
• Effective 
• Tested 
• Solution-oriented
• Vetted 
• Non-negotiable
• Quality-controlled 
• Reliable 
• Legitimate 
• Lifetime 
• Market-tested 
• Foolproof 
• Surefire 
• Ingenious 
• Innovative 
• Cutting-edge 
• Exceptional 
• Game-changing
• Ground-breaking
• Flagship 
• Assured 
• Collateralized 
• Painless 
• Diciest 
• Tamperproof
• Immutable 

Coherence Markers 

Coherence markers are conversational words and phrases we use to denote logical connections between different ideas. They are not meaningful standalone words. Yet, they play a huge role in making your presentation copy more compelling.

Take a look at these two versions of Dove ad copy:

• Your skin’s natural oils keep it silky and supple. As you age, it becomes less elastic, and the production of oil slows down. Aging can cause dull, dehydrated skin.
• Your skin’s natural oils keep it silky and supple. But as you age, your skin becomes less elastic, and the production of oil slows down. That is why aging can cause dull, dehydrated skin.

The bolded coherence markers help digest the claims by establishing logical connections between the ideas. Research shows that adding such links to any copy (or speech) improves clarity and boosts persuasion. Therefore, sprinkle some coherence markers in your presentation to help the reader or lister mentally justify what you are saying. 

Coherence Markers to Use in a Presentation 

• Now do it 
• So go ahead
• Due to 
• That’s why 
• Given that 
• Here’s the deal:
• That’s right 
• By contrast 
• Beyond that 
• For starters
• What’s the bottom line?
• You might be wondering
• By now you should 
• Better still…
• The general conclusion is that
• Compound this with 
• What does this mean for you?
• Inferring from above 
• Just imagine
• You’ve tried everything. But
• You start to worry that
• Let me guess 
• What’s the catch?
• I know that’s what you’re thinking, right?
• But one thing’s for sure
• Let me say this straight
• Now consider it this way 
• It gest better (or worse)
• But here’s the kicker
• As if that’s not enough
• Best of all

Metaphors 

A metaphor is a figure of speech used to represent or symbolize another object or concept. For example, time is the greatest gift given to you . 

Writers love using metaphors to act depth and eloquence to their narrative. At the same time, top presenters use these to help the reader picture an intangible concept. 

As research found, metaphors help with persuasion by helping the reader or listener form a concrete mental image of the discussed concept. For example, you can say that your printing equipment works fast. But how fast do you mean? A metaphor can help make it more clear, e.g., “Our printing machines an equivalent of Ferrari in terms of speed.”  

Check our complete guide to using metaphors in presentations for more insights. Or swipe of some of the examples from our list below: 

Metaphors for Professional Presentations 

• Zeus-like 
• Drag-and-drop interfaces 
• To be worth waiting for 
• Glue for the Internet 
• To stay afloat 
• Off the shelf 
• Custom-made 
• To get up to speed
• App-like functionality 
• blue ocean / red ocean 
• Bumps on the road 
• Jump on the bandwagon 
• Tossed its cap
• The veneer on the credenza.
• Moonshot project
• More complicated than one-color puzzles.
• Lion-tamer-sky-diver fun
• Pack a punch 
• At the foothold of new 
• Buckets of questions 
• Going against the grain
• The epitome of something else
• From full throttle to a halt

To Conclude

Positive power words speak straight to the hearts and minds of the audiences. They encourage, inspire, motivate, bring up, and help move on in the right direction. If your goal is to hammer in a clear idea and prompt subsequent desirable action, these words are your best buddies to use all through your presentation slides and during delivery! 

1. 12 Tips List PowerPoint Templates

If you´re searching for a PowerPoint Template that is very flexible and can be used to create lists, the 12 Tips List PowerPoint Template is a great choice. 

Use This Template

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How to Ace Your Business Presentation in English

So, you need to make a business presentation in English.

First of all, congratulations! To be in your position, you must have invested a huge amount of time and effort in your English language skills. You should be proud.

That said, we totally understand that giving a presentation in a second language can be a challenge. You may be worried that your audience won’t understand your accent. Perhaps you are wondering whether you need to use specific vocabulary. Maybe you’re not sure how best to handle questions from your audience.

If this sounds like you, don’t worry. In this post, we’re going to run through our top tips for acing your business presentation in English. Even if you’ve already made a few presentations in the language, we’re sure you’ll find these suggestions helpful.

So, read on to learn more. And before we start, let us wish you the very best of luck in delivering your next presentation.

Understand your audience

As with all forms of communication, it’s vital that you understand who your audience is. Even in the business world, you can find yourself speaking to very different groups of people.

For example, if you are giving a presentation to members of another company, you would certainly be more formal than when you give a presentation to members of your own team. In each case, you need to think about what your audience will expect from your presentation.

So, before you write a word, ask yourself these questions about your audience. Who are they? What interests them? What do they need to know? What do you want them to do as a result of your presentation?

One useful tip for writing your presentation is to imagine your audience is a single person. It’s easier to write convincingly if you have a single person in mind. Try it!

Mind your language

Most audiences will expect you to give your presentation using formal Business English . Don’t make the mistake of confusing Business English with business jargon .

Successful Business English uses language that is simple, direct, professional and easy to understand. Business jargon on the other hand, relies on obscure phrases, clichés, and acronyms. In many cases, business jargon is complex, not very precise and a barrier to good communication .

We have some useful resources on Business English on this page . However, if in doubt, keep the language of your presentation as simple and clear as possible. It’s also a good idea to use sentences with the active, rather than the passive voice. This allows you to use fewer words, which makes your sentences shorter and more engaging.

To give an example, this is a sentence in the passive voice:

The interview was failed by over one third of applicants.

Now compare this sentence, which is in the active voice.

Over one-third of applicants failed the interview.

To learn more about the active and the passive voice, check out this explainer from the British Council.

Practise, practise, practise

If English isn’t your first language, it’s more important than ever to practise your presentation before delivering it. By practising, you’ll feel more comfortable using English in a business setting. You’ll be able to work on any words or phrases you find difficult to pronounce, or you can change them to words or phrases you are more comfortable with.

Ideally, you should practise giving your presentation in front of someone else. That way you can get useful feedback on what works well, and what doesn’t. If that’s not possible, make a video of yourself giving your presentation. When you see yourself on screen, it will give you helpful insights into ways you can improve your delivery.

Don’t forget to introduce yourself

It may sound obvious, but don’t forget to introduce yourself at the very beginning of your presentation. It not only breaks the ice , but it’s an opportunity to get the audience on your side. If you are presenting to native English speakers, you may wish to tell them that English is not your first language – but don’t apologise for it! If anything, your audience will be impressed that you can give a presentation in a second language.

Have a clear structure

When people learn to teach in the UK, they are often told to structure their lessons in this simple way:

• Say what you’re going to say
• Say what you’ve said

In other words, introduce the session by explaining what you intend to talk about. This sets the audience’s expectations – they know what’s going to happen.

You then use main part of the session to make your presentation. There are many effective ways of doing this, and we’ll cover some of these soon.

Finally, finish by summarising the most important points of your presentation. This helps your audience to remember them clearly.

One other tip, if you plan to let the audience ask questions, it’s a good idea to tell them you’d prefer to answer them at the end of the presentation. This will discourage them from interrupting your presentation at the wrong moment.

Use storytelling

People love stories. If you can capture your audience’s imagination with a story, you can make a very powerful impression.

For example, imagine you are giving a presentation about how to commission new advertisements for your company. You want to make the point that good copywriting as just as important as good visual design.

You can either make your point directly, like this:

“Successful adverts rely on good writing as well as good design. If you change the wording of an advert, it can often result in extra sales – or fewer. Therefore, the words we choose are as important as the images we use.”.

Or you could begin with a story, like this:

“I want you to imagine it’s the year 1907. A man called Louis Victor Eytinge is in prison, convicted of murder. He’s a drug addict, suffering from tuberculosis. He’s unlikely to live, never mind get out of jail. Yet, by 1923 he walked free into a well-paid advertising job and a career as a Hollywood screenwriter. How? He had written his way to freedom. I want to use his story to show you why, if we want successful adverts, we need to commission powerful writing as well as good design.”

Which version of the presentation would you rather listen to?!

Remember pace and pitch

One useful tip for acing your business presentations in English is to vary the pace and pitch of your delivery.

While you don’t want to speak too fast, it’s a good idea to use a different pace for different parts of your presentation. For example, when you want to communicate a key point, speaking more slowly will help people understand that you think it is important.

Equally, it’s a good idea to vary the pitch of your voice. Try and keep this as natural as possible, but experiment with using a higher pitch when asking questions and a lower pitch when beginning your sentences. One good way to learn how to vary your pitch is to listen to UK news broadcasts – news presenters are expert at varying the tone of their voice to keep listeners interested.

Add a call to action

Most business presentations are given for a specific purpose. You may want to convince another company to work with you. Or you may want to convince your own firm to invest in a new kind of product. You may simply be explaining to colleagues how a new training scheme will work.

Whatever the purpose of your presentation, always remember to tell your audience what you want them to do. This is a ‘call to action’. Do you want your audience to email you their ideas? Or send you a funding proposal? Or arrange a meeting?

No matter what you need your audience to do, don’t forget to tell them. And at the very end, be sure to thank them for their time!

More business presentation tips

There are many other tips we could share with you on how to ace a business presentation in English. For example, it’s never a good idea to read your presentation from a piece of paper – it’s not engaging and it means you can’t easily make eye contact. It’s also tempting to rely too heavily on visual aids like PowerPoint, but if you get it wrong your audience will read your slides instead of listening to you. On the other hand, it can really engage an audience if you ask them to work together in small groups to share ideas or solve problems.

However you choose to make your presentation, if you prepare well, speak clearly and work hard to connect with your audience, you are very likely to succeed. And if you’d like to improve your presentation skills even further, why not try live online classes with English Online ? They can help you succeed in any career where using English is essential.

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Give a Great Business English Presentation 📈 Tips From a Business Coach

Public speaking makes almost everyone nervous. It isn’t surprising to learn that a lot of people are afraid of spiders, snakes, or heights. All three things can be dangerous to humans, so those fears make sense. However, public speaking isn’t physically dangerous – our brains just trick us into feeling like it’s dangerous . If this sounds like you, keep reading for my tips on developing your business English presentation skills .

How to Give a Great Business Presentation in English

I used to be terrified of public speaking. And I gave presentations in English, as a native English speaker.

My voice and hands would shake. My face and neck would turn red. I couldn’t think very well – or at all – when I spoke. I would often make simple mistakes because I was so stressed.

And I hated it, but I had to give business presentations at university. As a business student, my final year required three to six presentations every month! Luckily, after I stood in front of my classes about ten to fifteen times I figured out how to practice and each presentation became easier. By the time I graduated, I was comfortable standing in front of people. At my first full-time job, they even sent me to give business presentations and workshops as a representative of my company – and I had fun!

What helped me? Finding some transition phrases that felt natural, a specific type of practice, learning to breathe and slow down, and figuring out how I best deal with questions .

If I can do it, you can do it!

Use simple business English presentation vocabulary and grammar you’re comfortable with…

If you’re already nervous about giving a presentation in your target language, now is not the time to use new vocabulary or complex grammar. If you keep things simple for yourself, it can help you in more than one way.

Help your audience understand you

In the second part of the Globish articles , one suggestion that helps you to be easily understood by everyone makes a lot of sense. In every meeting or business English presentation, “[adapt] your speech to the lowest level” in the room . This is true for all public speakers, whether they are native or non-native presenters.

So, in order to be clear in your presentation, use simple business English vocabulary and phrases that you – and your audience – are comfortable with .

Stay relaxed

Using simple language also stops extra stress. Trying to use unfamiliar grammar will make everything more difficult than necessary.

Use transition phrases to move between topics

What’s the purpose of a business presentation? To give information to your audience. The purpose isn’t to entertain your audience, however, you don’t want them to stop listening because it is too complicated or boring.

Therefore, you should keep things as simple as possible while connecting to your audience. It’s easy to make your transitions feel smooth and less awkward. Use a few simple phrases before you start new slides or topics to help your audience follow along.

Transition phrases

“Are we ready to get started?”

If you need to officially start the meeting, this is a gentle way to stop other conversations happening.

First, Next, Then, Finally

An easy way to start each slide is by ordering them out loud. This helps your coworkers keep track of the information.

• “First, let’s look at the industry trends.” “First, this is important because…”
• “Next, the marketing department will start their ads.”
• “Then, we can start phase three.”
• “Finally, we can present the solution to Customer A.”

Now that we know ___, we can ____.

If you’re presenting the solution to a problem, this is a great fill-in-the-blank formula for helping your audience understand the logic of your solution.

• “Now that we know the customer needs Option A, we can update our product.”
• “Now that Project A is finished, we can start Project B.”

I’d like you to…

When you’re ready to end the presentation, you can re-state the most important information or ask your audience to do something .

• “I’d like you to use this information with our customers.”
• “I’d like you to try this during your next customer meeting.”
• “I want you to remember that Option A is a much easier solution to Problem B.”
• “Please keep in mind that Project C will fix a lot of customer problems.”

Practice with and without notes

The most important step to getting completely comfortable with any presentation is to practice the words you’ll say. You should practice the same way you’ll speak on presentation day – without notes.

However, if you memorize every word of your speech and then get interrupted or distracted, you might forget your most important ideas, facts, or statements. The easiest way to smoothly handle distractions is to only memorize the most important things .

Here is my process for practicing:

Read your notes out loud

When you begin to practice your presentation, read everything out loud to make sure you’re comfortable with the words and the order of your slides. You only need to do this three or four times.

As soon as you’re happy with how it sounds, you can start memorizing the very few phrases or details that are the most important .

Repeat your main points until you don’t need your notes

If I needed to give a business English presentation about this blog post, I would memorize only the outline of my main points:

• Simple grammar.
• Help your audience.
• First, next, then, finally.
• I’d like you to remember…
• Use your outline.
• Nobody notices your pauses.
• During or after.

Memorizing the outline is a good way to make sure you say everything in the correct order, while sounding natural throughout the rest of your presentation.

Give the full presentation to your mirror

The next step is to talk through your entire presentation – at least three times! – while looking at yourself in the mirror, without your notes.

You’ll probably talk about your supporting information a slightly different way each time you practice. That’s good! Most speaking coaches will tell you that it’s natural to use different words or phrases each time – unless you’re an actor with a script.

During the presentation, take deep breaths and remind yourself to slow down

The best piece of advice I’ve ever received about presentations was this: Nobody else notices if you pause to take a breath.

And they were right.

When you’re nervous, your heart beats faster. You might forget to breathe, or you might breathe too fast. Don’t get dizzy – that makes business English presentations much too difficult! Instead, take a deep breath to stay calm and steady whenever you need to:

• Before each new slide or topic
• If you forget a word or phrase
• Before answering a question
• If you start talking too fast

Stop at each new slide or topic

Transition phrases help your audience understand the flow of information. If you pause to breathe after the transition, that will help both you and your audience.

Speak slower so you can think slower

Sometimes I make mistakes during my presentations because I start talking so fast that I can’t remember what I want to say next or say something I didn’t mean to say.

Decide how you’ll deal with questions about your business English presentation before you start

I personally prefer to give workshops instead of presentations. I can teach and answer questions during a workshop instead of giving a full speech without interaction from my presentation audience.

So I encourage questions. Answering questions makes me less nervous in general. But does it make you more nervous? This is a personal preference – it isn’t a good thing or a bad thing. But you’ll feel more comfortable if you decide before you stand up in front of people.

Let your audience know you like questions

If you prefer taking questions during the presentation, simply say, “I’m happy to answer questions as we go along.”

You can also say, “Feel free to ask questions.”

These phrases give your audience permission to raise their hands or speak out.

Let your audience know you like to answer questions at the end

If you prefer getting through your presentation and then answering questions, simply say, “I’ll have a few minutes at the end to answer your questions.”

This lets your audience know that they should remember their questions, since you’ll be taking them after the presentation. Since not every business English presentation is the same, it makes the audience’s job easier if you let them know what to expect.

Finally, trust your preparation

After all your hard work, the best – but most difficult – thing to do is to relax and trust your preparation. It’s the same advice that I give in my book, 8 Steps for Interview Prep . Keep in mind that you’re giving a presentation because you know things your colleagues – or customers – don’t know. You’re giving them valuable information!

When you make a mistake, just remember: nobody is perfect . Your coworkers understand that even native speakers make mistakes!

About the Author: Tina Crouch is a writer and Business English coach who started TinaTeachesEnglish.com and published 8 Steps for Interview Prep: How English Learners Can Confidently Answer ‘Tell Me About Yourself’ and Other Questions . She has a unique perspective on language learning after years of studying Italian and loves helping students improve their communication skills.

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