esomar global market research report 2022 pdf

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ESOMAR Global Market Research Report

Each year ESOMAR, in cooperation with BDO Accountants & Advisors, reaches out to the industry at a local, regional and national level to uncover the growth, status, size and performance of market research. Measuring the value of work conducted by market research companies or institutes at all levels, we provide an authoritative review of the state of our industry, hoping to enhance our professionalism as market research buyers, providers and suppliers. And so the Global Market Research Report is produced.

The Global Market Research report is based on data on the market research turnover and growth from over 80 countries thus exploring regional, methodological and cross-sector nuances and dynamics. The report is the only global analysis of research spend, including also detailed country-level breakdowns by method, research design, client and project types. For a more comprehensive picture of industry developments and opportunities, the report also provides expert interviews and analyses, review of the Top 10 research companies and more.

The production of the Global Market Research Report is a large industry effort. The data is collected with the help of the report’s sounding board, trade associations, industry experts and ESOMAR representatives from across the globe. The report is an overall all year round effort. The fieldwork for the report, centering on the industry survey ESOMAR sends around the world, runs over six weeks with the whole publication process taking around three months, with needed.

The first edition of the Global Market Research report was released in 1988, with a further 26 editions following – growing from 21 pages at its inception to 135 pages in 2014, mapping its significant evolution and importance to the research industry.

2014’s edition, which measured the market in 2013, marked a number of key industry findings. For one, in 2013, the ‘market research’ sector surpassed the US $40 billion mark, which now puts it on par with the recorded music industry and global Wi-Fi market. The report also revealed that North America is leading global growth for the industry, through a resurgence in qualitative in the USA. Additionally, the GMR found China’s growth rate has declined by more than half in the past year; however, the size on the market research industry in China is quickly catching up with the most developed market in the region, Japan.

Through its rich data breakdown and analysis, the report helps those in the industry and also outside, spot new trends in a uniquely comprehensive way. It serves as a support for research projects, market studies and business plans as it provides detailed financial figures related to country and region market research spend, which allows for easy country comparisons.

The latest 2015 report will be released at ESOMAR Congress 27-30 September, and will be available to download or purchase then.

If you are an ESOMAR member you can download a pdf version of the Global Market Research report in MyESOMAR for free in September, or alternatively order a hard copy. If you are not a member of ESOMAR you can join and receive the annual report for free, alternatively, the report is available to purchase in our publications store.

Research World

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Tangible Meanings in Intangible Categories: Semiotics of Banking Brands

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Global Data Analytics

What can i find inside.

The Global Data Analytics report is being released at the heels of the occasion when the turnover of the data analytics sector has surpassed the established market research sector for the first time. In 2022, the global insights industry expanded from US$ 119 billion to US$ 129 billion.

ESOMAR estimates that 39% of the global insights industry’s turnover to those companies primarily engaged in data analytics, including DaaS, SaaS and other research platforms, compared to 36% of market research firms (24% of reporting firms). In 2023, the data analytics sector is expected to maintain this trend to attain a turnover of US$ 56 billion in an insights industry that is slated to expand to US$ 141 billion.

More about this report

The Global Data Analytics 2023 is the first edition of the annual series that will delve into the size, characteristics, and performance of the evolving sector of the insights industry – the data analytics sector.

The inferences of the report are based on the data collected by national research associations, leading companies, independent analysts, and ESOMAR representatives from 15 countries and are complemented with ESOMAR’s own independent size estimations. In the upcoming editions, ESOMAR intends to leverage its global presence by working with its partner associations worldwide to survey this sector of the insights industry in more detail.

1. Highlights This chapter offers insights into the behaviour of the data analytics sector in the context of the total insights industry at global and regional levels.

1.1. The top Line 1.1.1. Global segments 1.1.2. Regional Overview 1.1.3. Top 3 Largest Data Analytics Markets 1.2. Regional Profiles 1.2.1. Europe 1.2.2. United States 1.2.3. Asia Pacific 1.2.4. Rest of the Americas 1.2.5. Middle East and Africa

2. The Analytics and Market Insights Industry – A broad perspective This chapter reviews the key and emerging segments of the data analytics sector while underscoring their impact on the wider insights industry.

2.1. Main segments in the Data Analytics sector 2.2. The Impact of Tech Vendors on the Market Research Analytics Landscape 2.3. The Technological Paradigm Shift in the Insights Industry

3. The role of self-regulation in data analysis The Government Affairs and Professional Services experts of ESOMAR discuss the role of self-regulation in this dynamic sector and how it would be vital in navigating the diverse challenges this sector faces.

3.1. How we got here 3.2. Navigating an era of new challenges 3.3. Overcoming challenges through self-regulation 3.4. The advantage of 75+ years of self-regulation 3.5. Securing the future through the ICC/ESOMAR Code

4. The role of software provider companies in the industry This is an insider’s perspective from a player in the digital data analytics segment. It discusses the prevailing multifaceted demand for insights and the emerging trends in this segment, including the increased demand for data-driven insights that align with customer needs.

4.1. The difference between market research and marketing 4.2. A Multifaceted Demand: Who Seeks Insights? 4.3. Monitoring and Responsibility 4.4. Dynamics between Providers and Clients

5. At the crossroads between self-serve research platforms and all-around digital data analytics solutions This insider’s perspective is from a player who combines self-serve research platforms and digital data analytics. The article examines some industry developments, their impact on how companies approach data collection, and the opportunities it presents to understand their customers while being compliant with privacy regulations.

5.1. Research or Analytics teams: evolution of partnership in the light of digital transformation 5.2. For Market Research or Marketing teams? Strategy or execution? 5.3. Protecting the individual

6. Top 20 Data Analytics Companies Explore the top 20 analytics companies in detail and delve deeper into the underlying factors behind their year-on-year growth, surpassing that of the data analytics sector’s growth.

6.1. Industry overview 6.1.1. Consolidation of players 6.1.2. Investment in data analytics 6.2. The ranking in perspective 6.2.1. Share per Segment 6.2.2. Xrates and fastest growing firms

7. Survey data Global and regional data for the data analytics sector and total insights industry from 2019 to 2022, including the 2023 projects. This includes the segment-level breakdown of the data analytics sector across the five regions. The industry composition of the reporting countries is also presented for the year 2022, ending with the macroeconomic data used in the model.

Methodology

7.1. Turnover, Growth and Historical Data 7.2. Regional and country breakdowns 7.3. Macroeconomic Data

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Global Market Research 2018

Date of publication: June 15, 2018

Catalogue: Global Market Research

Author: esomar b.v..

Despite popular suggestions or forecasts that the research profession was/is in decline, this report shows that our industry recorded continued growth in 2017, following the turnaround shown in 2015. In contrast with last year, not all regions show growth; nonetheless all anecdotal evidence from commentators in those markets is positive, and some of them have successfully expanded their local measure to incorporate a wider selection of services and providers. The relationship between local currency measures and then the subsequent impact of inflationary effects and/ or currency exchange rates, remains challenging; nonetheless, only very few markets show a decline in local currency terms (and the biggest market USA records above average growth of +1.6%). This issue sees our commentary chapters concentrate on automation, A.I. and some of the newer trends in our profession, all of which make for fascinating reading!

Check it out on ESOMAR Publications Store!

Global Market Research
Growth Rate
New Trends
Research Industry
Research Profession
Artificial Intelligence
Report
English

esomar global market research report 2022 pdf

ESOMAR B.V.

This is a long description of some author details.

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Research reports, global prices study 2018, catalogue: esomar global prices study, september 20, 2018.

B.V., E. (2018a, September 20). Global Prices Study 2018. ANA - ESOMAR. Retrieved April 04, 2024, from

https://ana.esomar.org/documents/global-prices-study-2018

Global Market Research 2019

September 9, 2019.

B.V., E. (2019a, September 09). Global Market Research 2019. ANA - ESOMAR. Retrieved April 04, 2024, from

https://ana.esomar.org/documents/global-market-research-2019

Global Market Research 2022

September 19, 2022.

B.V., E. (2022a, September 19). Global Market Research 2022. ANA - ESOMAR. Retrieved April 04, 2024, from

https://ana.esomar.org/documents/global-market-research-2022

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The documents and videos are available for ESOMAR members only! To purchase research paper, industry reports and Research World magazine, please visit ESOMAR Publications store . If you have question and/or feedback, please contact us at [email protected]

Not an esomar member yet.

B.V., E. (2018a, June 15). Global Market Research 2018. ANA - ESOMAR. Retrieved April 04, 2024, from

Country Market Research 2023 - Malaysia

The 2023 edition of the family of Country Market Research reports presents individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports review the size and performance of the market research industry for the country using data collected by either the national research associations, leading companies, independent analysts or the ESOMAR representatives.

The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. Whereas this report focuses on one specific country and its place within the region, and the world, for information on the research turnover and growth data of all 100 countries, world areas and regions, please consider reviewing the 2023 Global Market Research report.

Table of contents:

1. Regional Profiles

This chapter offers insight on the behaviour of the industry for 2022 and expectation for 2023, looking at results and trends for the selected world's region and the most noteworthy countries.

5-year trend of turnover for the region segmented by established/tech-enabled/reporting activity.
Top-10 fastest growing markets in the region (where applicable)

2. Country data

Notes on the evolution of the industry within the country, its most significant strengths, notable opportunities, important weaknesses and critical threats (where available), followed by the global, regional and national figures, growth rates and spend by clients, methods and project types (not all countries may count with the same amount of available information).

Turnover, growth and expectation of the industry for 2023
Number of employees in the country, subcontracted services, pro-bono research
Spend by research method – quantitative and qualitative, established and tech-enabled, reporting, other –, research design and project type
Sources of research turnover - domestic / international clients, domestic / international projects, spend by client type (and breakdown of consumer non-durables)

3. Glossary of terms