sample business plan high school

School Business Plan Template

Written by Dave Lavinsky

School Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their schools.

If you’re unfamiliar with creating a school business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a school business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your school as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a school or grow your existing school, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your school to improve your chances of success. Your school business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Schools

With regards to funding, the main sources of funding for schools are donations and gifts, tuition, personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for schools.

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How to write a business plan for a school.

If you want to start a school or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your school business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of school you are running and the status. For example, are you a startup, do you have a school that you would like to grow, or are you operating a chain of schools?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the school industry.
• Discuss the type of school you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of school you are operating.

For example, you might specialize in one of the following types of schools:

• Private K-12 school : this type of school typically charges tuition, and may be affiliated with a religious organization, or specialize in a particular learning method.
• Charter school: this type of school offers primary or secondary education for a tuition, and may receive some public funding, and/or donations. These schools require their students to take state-mandated exams.
• Special subject school: this type of school specializes in teaching a specific subject, such as driving, first-aid, self-defense, fine arts, language, or general tutoring.
• Preschool: this type of school typically serves children who are aged 3 and 4. These schools prepare young children to enter formal education, and are funded by some combination of tuition, donations, and government grants.

In addition to explaining the type of school you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of students served, the number of students accepted into elite formal education institutions, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the school industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the school industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your school business plan:

• How big is the school industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your school? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your school business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families with elementary-aged children, families with high-school-aged children, families with preschool children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of school you operate. Clearly, families with high schoolers would respond to different marketing promotions than families with preschoolers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other schools.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes public schools, virtual schools, and families who do homeschooling. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of students do they serve?
• What type of school are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide specialized instruction, either in subject or in method?
• Will you offer courses or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a school business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of school that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide religious-focused K-8 education, college preparatory courses, or single-subject instruction like driving or fine arts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the courses and/or extracurricular activities you offer and their prices.

Place : Place refers to the site of your school. Document where your company is situated and mention how the site will impact your success. For example, is your school located in a growing neighborhood, in the city center, or will you operate purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your school marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your school, including answering calls, planning and delivering instruction, applying for grants, fundraising, performing administrative tasks, overseeing instructors, handling discipline, scheduling and monitoring extracurricular activities, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to enroll your Xth student, or when you hope to reach $X in revenue. It could also be when you expect to expand your school to a new city.  

Management Team

To demonstrate your school’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing schools. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in running a school or experience with public school administration or who has served on a public school board.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you enroll 100 or 1,000 students per semester, and/or offer extracurricular activities? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your school, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a school:

• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your school location lease or a list of elective courses or extracurricular activities you will offer.  

Writing a business plan for your school is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the school industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful school.  

School Business Plan FAQs

What is the easiest way to complete my school business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your school business plan.

How Do You Start a School?

Starting a school is easy with these 14 steps:

• Choose the Name for Your School
• Create Your School Business Plan
• Choose the Legal Structure for Your School
• Secure Startup Funding for Your School (If Needed)
• Secure a Location for Your Business
• Register Your School with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your School
• Buy or Lease the Right School Equipment
• Develop Your School Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your School
• Open for Business

Learn more about   how to start your own school .

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School Business Plan

Free Business Plan Template

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• Fill in the blanks – Outline
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How to Write A School Business Plan?

Writing a school business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Educational programs & services:.

Highlight the school services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of school business you run and the name of it. You may specialize in one of the following school businesses:

• Public schools
• Private schools
• Charter schools
• Magnet schools
• Virtual or online schools
• Boarding schools
• International schools
• Religious schools
• Describe the legal structure of your school, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established school, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your school business plan::

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to students. To write this section should include the following:

Describe your school services:

Mention the school services your business will offer. This list may include services like,

• Education programs
• Extracurricular activities
• Counseling & Guidance
• Special education services
• Transportation services
• Food services
• Testing and assessments

Describe specialized programs:

Student leadership programs, additional services:.

In short, this section of your school plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your school business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your school business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & software:.

Include the list of equipment and software required for school, such as whiteboards & projectors, student information systems, learning management systems, communication & collaboration tools, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your school business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your school, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your school business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample school business plan will provide an idea for writing a successful school plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our school business plan pdf .

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Frequently asked questions, why do you need a school business plan.

A business plan is an essential tool for anyone looking to start or run a successful school business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your school.

How to get funding for your school business?

There are several ways to get funding for your school business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your school business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your school business plan and outline your vision as you have in your mind.

What is the easiest way to write your school business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any school business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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School Business Plan Template

Written by Dave Lavinsky

School Business Plan

You’ve come to the right place to create your school business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their schools.

Sample Private School Business Plan

Below is a school business plan template to help you create each section of your own education business plan.

Executive Summary

Business overview.

Southside Academy, located in St. Paul, Minnesota, is a private school that has been providing quality education to the community’s school children since 2017. Southside Academy teaches elementary, middle school, and high school students in a wide range of subjects including mathematics, science, and history. We aim to provide a welcoming and inviting environment where every student can reach their highest potential.

We promote academic, artistic, and athletic excellence in a close-knit learning environment, with a challenging curriculum that cultivates intellectual curiosity. Furthermore, we offer a low teacher-to-child ratio, where teachers can build close connections with their students as they help them excel. We develop confident, continual learners by establishing behavioral supports and the social culture needed for students to achieve social, emotional, and academic success.

Service Offering

Southside Academy offers a premium private education at an affordable tuition fee. We provide a challenging education where students can explore their true potential and a safe space where they can freely discover and express themselves. Our students range from 1st grade to 12th grade and we teach a wide variety of subjects including:

• Basic Mathematics
• Physical Education

Customer Focus

Southside Academy primarily serves families within a 5-mile radius of the school’s location. The area is home to thousands of middle and upper-class families looking for high-quality education for their children. Before the school was built, the area was underserved and many children had to travel far to attend quality private schools.

Management Team

Southside Academy’s founder is Mike Brown who has been working as a teacher for more than 20 years. Mike has taught at several public schools in the region but saw a great demand for private education. He noticed that the current location of the school was underserved and set out to create a school to serve this population. Mike Brown has successfully led Southside Academy as its principal since the school’s inception and will continue to do so for the foreseeable future.

Mike Brown is supported by a team that has experience teaching students, managing finances, and running businesses. Specifically, our team has solid experience in being effective teachers, connecting to different types of students, and achieving key goals.

Success Factors

Southside Academy is able to achieve success by offering the following competitive advantages:

• Location: Southside Academy’s location is near the center of town, giving members of our community easy access for parents and their children.
• Passionate and Skillful Teachers: Southside Academy hires teachers with strong academic backgrounds who are skillful in handling all types of children.
• Low teacher-to-student ratio: We provide a low teacher-to-student ratio so that every student gets personal attention from teachers to reach their highest potential.
• Affordable, quality education: Most of the schools in the area offer their services at a very expensive price. Our fees will be moderately low so that good education is accessible to all families.

Financial Highlights

Southside Academy is currently seeking additional donations of $600,000 in order to fulfill our mission. The breakdown of the funding may be seen below:

• Salaries: $200,000
• School Materials (books, toys, desks, chairs, etc): $180,000
• Administrative Expenses: $120,000 to pay for lease costs, ongoing operational expenses, and marketing.
• Working capital: $100,000

The following graph below outlines the pro forma financial projections for Southside Academy.

Company Overview

Who is southside academy, southside academy’s history.

Southside Academy started as an idea from a group of school teachers, including Mike Brown. The teachers were university pals who are passionate about teaching and children. They have seen the gaps in education in St. Paul, Minnesota, and wanted to create a school that elevates the academic environment for the children of this area.

Their plans to build a school started in 2015, but it was only until April 2016 that they finally completed all the paperwork and met the legal requirements. Since then, Southside Academy has achieved the following milestones:

• Found a location and built the school
• Developed the school’s name, logo, and website
• Determined curriculum
• Hired teachers and other key employees

Southside Academy’s Services

Industry analysis.

Education is an essential foundation for a thriving society. It’s more important than ever before that every child has access to affordable, high-quality education. While public schools are an essential option for many low-income families, the education provided by private schools often results in higher test scores and more students moving on to top-tier universities.

The private school industry has experienced steady growth in the past five years. The key industry drivers are economic growth, the rise in numbers of K-12 students, an increase in the number of families with both parents working, and government initiatives to support education.

According to Polaris Market Research, this growth is expected to continue with a forecasted compound annual growth rate of 6.6% from now until 2030. This shows that Southside Academy has great potential to keep growing and expanding. We will have ample opportunities to grow our curriculum and offer services to students that help them reach their highest potential.

Customer Analysis

Demographic profile of target market.

Southside Academy serves the families and children of St. Paul, Minnesota. The area is mostly populated by young couples and new families that have disposable income and can pay a premium for their children’s education.

The precise demographics of the town in which our location resides are as follows:

Customer Segmentation

We primarily target the following three customer segments:

• Young children
• Young couples

Competitive Analysis

Direct and indirect competitors.

Southside Academy faces competition from other schools with similar profiles. A description of each competitor company is below.  

Waters Independent School

Founded in 1968, Waters Independent School is a non-profit and tax-exempt independent school system. The school is governed by an independent Board of Trustees and offers preschool through eighth-grade programs. WIS is accredited by the state’s Council of Independent Schools (FCIS).

Waters Independent School has small class sizes with low student-to-teacher ratios. Further, WIS’ Programs include a strong academic foundation coupled with programs in the arts, physical education, media/technology, foreign language, and extracurricular areas.  

Hill Preparatory School

Founded in 1923, Hill Preparatory School is a private, non-sectarian, coeducational, college preparatory day school. It offers PK-12 programs in a safe, student-centered environment. HPS supports its students through the challenges of the school year with one-on-one attention from dedicated faculty, robust services like The Learning Center and the College Center, and the most advanced educational technology. The campus spans 28 acres and has a new 60,000+ square foot facility.  

Future Leaders Preparatory School

Founded in 1968, Future Leaders Prep is a private school for PreK3-8th grade. FLPS offers preschool, elementary school, and middle school programs and offers the International Baccalaureate program of study for all students. Teachers are endorsed in gifted education through a master’s level grant with [local University]’s College of Education Gifted Program. In addition to the school, Future Leaders offers community programs such as music, dance, art, and theater lessons through the Community School of the Arts, youth sports in the Community School for Sports, and the 7-week summer camp.

Competitive Advantage

There are many schools in St. Paul, Minnesota but none of them provides the same quality of education that Southside Academy provides, specifically the following:

Marketing Plan

Brand & value proposition.

The Southside Academy brand will focus on the school’s unique value proposition:

• Providing premium education at an affordable price
• Providing a supportive and challenging place for children to learn
• Giving parents the assurance that their children will reach their full potential

Promotions Strategy

The promotions strategy for Southside Academy is as follows:

Social Media

Southside Academy will invest heavily in a social media advertising campaign. The school will utilize social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Publications

The school will place print advertisements in key local publications, including newspapers, area magazines, and business newsletters. Additionally, Southside Academy will print brochures and place them in specific locations frequented by target individuals.

Website/SEO

Southside Academy will invest heavily in developing a professional website that displays all of the features and benefits of Southside Academy. It will also invest heavily in SEO so that the school’s website will appear at the top of search engine results.

Direct Mail

Southside Academy will blanket neighborhoods with direct mail pieces. These pieces will provide general information on Southside Academy and incentives to enroll.

Southside Academy prices its tuition at a moderate price so our students and their families feel they are getting great value when choosing our school.

Operations Plan

The following will be the operations plan for Southside Academy.

Operation Functions:

• Mike Brown is the school Principal. He manages the teachers, directs the direction of education, and serves as the head of the school.
• Mike is joined by Amanda Johnson who acts as the Administrative Assistant for the school. She helps Mike with the operations of the school as well as the marketing and administrative functions.
• Mike has hired an extensive team of highly qualified educators. Together, they teach dozens of subjects, including biology, chemistry, social studies, and mathematics. Every teacher that works for Southside Academy is passionate about education and pushing their students to reach their highest potential.

Milestones:

Southside Academy expects to achieve the following milestones in the following six months:

• 3/202X Kickoff of promotional campaign to attract new students
• 4/202X Start donation campaign
• 5/202X Hire new teachers for the upcoming year
• 6/202X Achieve donation/funding goal
• 7/202X Finalize list of incoming students for next year
• 8/202X Start next school year

Financial Plan

Key revenue & costs.

Southside Academy’s revenues come from student tuition fees and donations from both individuals and corporations.

The major costs for the company will be staffing, marketing expenses, location maintenance, equipment, and materials.

Funding Requirements and Use of Funds

Southside Academy is currently seeking additional fundraising and capital of $600,000 in order to fulfill our mission. The breakdown of the funding may be seen below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

• Year 1: 200
• Year 2: 300
• Year 3: 400
• Year 4: 500
• Year 5: 600
• Tuition rate per year: $10,000

Financial Statements

Income statement, balance sheet, cash flow statement, school business plan faqs, what is a school business plan.

A school business plan is a plan to start and/or grow your school business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your School business plan using our School Business Plan Template here .

What are the Main Types of School Businesses?

There are a number of different kinds of school businesses, some examples include: private K-12 school, charter school, virtual schools, independent schools, primary school, secondary education, or preschool.

How Do You Get Funding for Your School Business Plan?

School businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a School Business?

Starting a school business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A School Business Plan - The first step in starting a business is to create a detailed school business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your school business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your school business is in compliance with local laws.

3, Register Your School Business - Once you have chosen a legal structure, the next step is to register your school business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your school business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary School Equipment & Supplies - In order to start your school business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your school business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful school business:

• How to Start a School

Other Helpful Business Plan Templates

Nonprofit Business Plan Template

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Home » Sample Business Plans » Education » School

How to Write a Private School Business Plan [Sample Template]

Are you about starting a private school (nursery, primary or high school)? If YES, here’s a complete sample private school business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a private school.

We also took it further by analyzing and drafting a sample private school marketing plan template backed up by actionable guerrilla marketing ideas for private schools. So let’s proceed to the business planning section.

Why Start a Private School?

One of the best things that can happen to anyone is to have a private school. This is one very lucrative business that will continue to rake in money for its owners. As an aspiring entrepreneur who is looking towards starting a business, you should ensure that whatever business you intend to start, you make sure that it is located in an appropriate place.

For example; if you want to start a private school, it will be a wrong business judgment if you decide to site the school close to an industrial area or close to a market. Aspiring entrepreneurs therefore are urged as a matter of necessity to ensure that they carry out a thorough market research and feasibility study of the industry they intend to go into before investing their hard earned money and time.

It is known fact that the demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location. In some cases, students with special needs cannot cope in public schools hence the need for private schools.

If you think starting a private school business sounds like what you want to do. Then you may want to use the business plan below as a guide.

A Sample Private School Business Plan Template

1. industry overview.

Private schools which is also known in the united states as independent schools, non-governmental, or non – state schools are schools that are not administered by either the local, state or the federal governments; hence, they have the right to select their students and are funded in whole or in part by charging their students tuition fees, rather than relying on mandatory taxation through public (government) funding.

Some private schools have structure in place that offer scholarships to some students, which makes the cost cheaper, depending on a talent such as sport scholarship, art scholarship, academic scholarship the student may be brining to the private school, financial need, or tax credit scholarships that might be available.

The Private Schools industry comprises of primary that is kindergarten through sixth grade and secondary that is seventh through 12th grade) educational institutions that are predominantly funded through enrollment and tuition fees from students and of course from other private sources.

Recent reports released by IBISWORLD shows that the revenue for the Private Schools industry is expected to increase, as the economy continues to recover. The indicated that during the five years to 2016, enrollment decreased, which was a trend attributable to rising costs and competition from charter schools.

However, going forward, in the next five years, household income is anticipated to increase, making it easier for families to afford private-school tuition. Additionally, enrollment declines will lesson, resulting in more stable demand for private schools

In the United States of America and of course in most countries of the world, The Private Schools industry is indeed a large and thriving industry. Statistics has it that The Private Schools industry in the United States of America, is worth $52 billion, with an estimated growth rate of 0.1 percent.

There are about 25,742 registered and licensed (accredited) Private schools scattered all around the United States of America and they are responsible for employing about 644,320 people.

Aside from Catholic schools, which is the second largest sector after government schools, with around 21 percent of secondary enrollments, no other private school can boast of dominating the market; every player in the industry can comfortably compete in the industry.

It is important to state that the barriers to entry into the Private Schools industry are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

With this, it is obvious that a new entrant in to the private school industry cannot offer this. Reputation indeed is imperative to parents’ decisions when shopping for private school for their wards. This is so because the quality of education cannot be assessed until well after it is complete. As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities.

Even though this might seem like a saturated industry, the industry is still pretty much open for aspiring school proprietors and proprietress to still come in and compete. As a matter of fact, if you conduct your research and feasibility studies very well before starting your own private school couple with impressive profile of your faculty members, you are likely going to struggle less to make headway in the industry.

2. Executive Summary

Rolland Gyros International Private School is an international private school that will be located in a well – populated residential estate in Ashville – North Carolina, United States of America. We are a standard private school that is composed of primary (kindergarten through sixth grade) and secondary (seventh through 12th grade) educational institution that will be predominantly funded through tuition fees and levies from students and of course from other private sources.

Rolland Gyros International Private School is a client-focused and result driven private school that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pockets of our clients (students and parents alike).

We will offer standard and professional teaching services in a highly secured and conducive learning environment to all our students that is primary (kindergarten through sixth grade) and secondary (seventh through 12th grade). We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they enroll in our tutorial college.

At Rolland Gyros International Private School, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional educationist cum teachers in various subjects who are well experienced and passionate in imparting knowledge to students at various learning ladder.

Rolland Gyros International Private School will at all time demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our students.

We have plans to offer learning platforms to people with both learning disability and physical disability (especially the blind, the dumb and the deaf). Our overall business goal is to position our private school to become the leading tutorial brand in the educational industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Ashville is the right place to launch our private school.

Rolland Gyros International Private School is founded by Dr. (Mrs.) Irene Rolland Gyros and family. She is an educationist per excellence and she has won many awards in the education sector in the United States. Dr. (Mrs.) Irene Rolland Gyros has both the academic qualifications and experience to run a private school that can favorably compete with other leading private schools not only in Ashville – North Carolina, but also throughout the United States and Canada.

3. Our Products and Services

Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our service offerings are listed below;

• Teaching basic literacy and numeracy
• Establishing foundations in science, mathematics, geography, history and other social sciences
• Constantly working hard to meet regulatory accreditation standards
• Administering private funding efforts
• Providing access to extracurricular activities
• Retailing of Educational Books and Materials

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive private school that will become the number one choice for both parents and students in the whole of Ashville – North Carolina.
• Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional and conducive learning environment to students at different level of learning.
• Our overall business goal is to position Rolland Gyros International Private School to become the leading private school brand in the educational cum private school industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

Our Business Structure

It is a known fact that, the success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. Rolland Gyros International Private School will build a solid business structure that can support the growth of our private school.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the private school of our dream. The fact that we want to become one of the leading private school brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Rolland Gyros International Private School;

• Head of The Private School(School Proprietress)

School Administrator

Tutors for Various Subjects – Secondary (seventh through 12th grade)

Tutors for Various Subjects – Primary (kindergarten through sixth grade)

• Accountant / Bursar
• Client Service Executive / Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

Head of the Tutorial College / School Coordinator:

• Responsible for providing direction for the college
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for handling high profile clients and deals
• Responsible for fixing fees and signing business deals (partnership)
• Responsible for signing checks and documents on behalf of the tutorial college
• Coordinates all arms of the tutorial school (tutorial center, adult education, home tutors and special education)
• Evaluates the success of the tutorial college
• Reports to the board of the tutorial college
• Responsible for overseeing the smooth running of HR and administrative tasks for the tutorial school
• Designs job descriptions with KPI to drive performance management for tutors (teachers)
• Regularly hold meetings with key stakeholders (parents and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily activities of the private school.
• Effectively teach subject / subjects as assigned by the school administrator
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the private school
• Contributes his / her quota towards growing the private school
• Receives complaints from parents and channel it to the appropriate quarters
• Handle any other duty as assigned by the school administrator.
• Ensure that students abide by the rules and regulations of the school administrator
• Handles any other duty as assigned by the school administrator.

Marketing Executive

• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the school

School Bursar (Accountant)

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Rolland Gyros International Private School
• Serves as internal auditor for Rolland Gyros International Private School

Client Service Executive

• Welcomes / receive parents and students by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides the parents and students with a personalized customer service experience of the highest level
• Through interaction with parents and students on the phone, uses every opportunity to build parent’s interest in the schools’ products and services
• Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to parents and students when they make enquiries
• Receives parcels / documents for Rolland Gyros International Private School
• Distribute mails in the organization
• Handles any other duties as assigned by the School Administrator.
• Responsible for cleaning the school facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the schools facility
• Handles any other duty as assigned by the school administrator
• Ensures that the school facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Any other duty as assigned by the school administrator

6. SWOT Analysis

Rolland Gyros International Private School engaged the services of a core professional in the area of business consulting and structuring with bias in the education sector to assist us in building a well – structured private school that can favorably compete in the highly competitive education cum private schools industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Rolland Gyros International Private School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Rolland Gyros International Private School;

As a private school, our core strength lies in the power of our team; our workforce. We have a team with excellent qualifications and experience in the educational sector. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.

As a new private school in Ashville – North Carolina, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated education cum private schools industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the education cum private schools industry is massive considering the number of parents who would want their wards to perform excellently well in their education and go ahead to be admitted in Ivy league colleges. As a standard and international private school, Rolland Gyros International Private School is ready to take advantage of any opportunity that comes her way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the private school.

Some of the threats that we are likely going to face as a private school operating in the United States of America are unfavorable government policies that might affect private schools, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the private school line of business is that the key to attracting students is the educational performance and the pass rate of their students in national exams. Any private school that has good records will always thrive. The demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location.

In some cases, students with special needs cannot cope in public schools hence the need for private schools. The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education.

The areas you would need to spend heavily on is in ensuring that your school is up to standard, your advertisements, and on insurance policy cover. Lastly, it is trendier to find private schools engaging in extra – curricular activities and as a matter of fact, a private school that thrives in sports can leverage on that to attract students who are sports inclined.

8. Our Target Market

As a standard and international private school, Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry

Our target market as a private school cuts across people (students) of different class and people from different culture background whether African, White, Caucasian, Latinos, Indians, and Asians. We are coming into the education cum private schools industry with a business concept that will enable us work with the students at different learning stages residing in and around Ashville – North Carolina.

Our competitive advantage

Indeed the private schools industry is highly competitive and the entry barriers are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

We are quite aware that to be highly competitive in the education cum private schools industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of both students and parents alike.

Rolland Gyros International Private School might be a new entrant into the education cum private schools industry in the United States of America, but the management staffs and owners of the private school are considered gurus. They are people who are core professionals, licensed and highly qualified educationist / teachers at various levels of learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees (teaching and non – teaching staff members) will be well taken care of, and their welfare package will be among the best within our category (startups private school in the United States) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Rolland Gyros International Private School is established with the aim of maximizing profits in the education cum private schools industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis.

Rolland Gyros International Private School will generate income by offering the following tutorial services;

• Teaching High school students various subjects in our private school

10. Sales Forecast

One thing is certain, there would always be parents and students who would need the services of private schools to be able to achieve their educational goals and as such the services of private schools will always be needed.

We are well positioned to take on the available market in Ashville – North Carolina and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the private school and our student base.

We have been able to critically examine the private schools cum education market in the United States of America and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Ashville – North Carolina. Below is the sales projection for Rolland Gyros International Private School, it is based on the location of our tutorial center and of course the wide range of tutorial services that we will be offering;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. So, there won’t be any major competitor (private school) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst private schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns. Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the private school.

We will also ensure that our students’ excellent results from national exams and other exams speaks for us in the market place; we want to build a standard and first – class private school that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our private school to become one of the top 30 private schools in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Ashville – North Carolina but also in other cities in the United States of America.

Rolland Gyros International Private School is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our private school by sending introductory letters alongside our brochure to schools, parents / household and key stake holders in Ashville – North Carolina.
• Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations.
• Creating a website, allows parents to be able to look you up, and also allows you to post general study tips, giving you an added advantage.
• Use friends and family to spread word about our private school
• Introduce Rolland Gyros International Private School to learning specialists, school coaches, school administrators, teachers, guidance counselors especially as they are with students everyday
• Post information about Rolland Gyros International Private School on bulletin boards in places like schools, libraries, and local coffee shops.
• Placing a small or classified advertisement in the newspaper, or local publication about Rolland Gyros International Private School
• Using tutorial referral networks such as agencies that will help match students with Rolland Gyros International Private School
• Joining relevant association or body that will enable you network and meet others in same industry.
• Advertising online by using an advertising platform such as Google Adwords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our private school in relevant educational magazines, newspapers, TV stations, and radio station.
• Attend relevant educational expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both parents and students in the whole of Ashville – North Carolina which is why we have made provisions for effective publicity and advertisement of our private school. Below are the platforms we intend to leverage on to promote and advertise Rolland Gyros International Private School;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Ashville – North Carolina.
• Engage in road show from time to time in targeted neighborhoods in and around Ashville – North Carolina
• Distribute our fliers and handbills in target areas in and around Ashville – North Carolina
• Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Private schools in the United States of America and of course in all the parts of the world charge students per tem / per session and students have the options of either paying their tuitions before resumption or during the school session.

Private schools generally charge students based on loads of factors, locations, services offerings and extra – curricular activities et al At Rolland Gyros International Private School we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.

In addition, we will also offer special discounted rates to all our students at regular intervals. We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

• Payment Options

At Rolland Gyros International Private School, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up a private school business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your private school’s environment is conducive enough for the students to learn.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a private school business; it might differ in other countries due to the value of their money. However, this is what it would cost us to start Rolland Gyros International Private School in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a large facility that will accommodate the number of block of closes, playing field, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000.
• Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
• Launching an official Website will cost – $500
• The budget for the payment of salaries for the first three months of operations: $120,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $15,000

Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of $750,000 to start a small scale but standard private school in the United States of America.

Generating Funding / Startup Capital for Rolland Gyros International Private School

Rolland Gyros International Private School is a family business that will be owned and managed by Dr. (Mrs.) Irene Rolland Gyros and her immediate family. They are the sole financial of the private school which is why they decided to restrict the sourcing of the start – up capital for the private school to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of any business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and of course the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Rolland Gyros International Private School is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best, to offer quality education to all our students so much so that they can favorably compete with students all over the United States and gain admission to Ivy League colleges.

Rolland Gyros International Private School will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

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New School Business Plan

Step 1: school overview, step 2: executive summary, step 3: school services.

• Literacy services
• Numeracy services
• Meeting accreditation standards
• Foundations in science and mathematics
• Foundations in geography and history
• Giving extracurricular activities
• Giving books and school materials

Step 4: Mission Statement and Vision Statement

Step 5: job description, step 6: swot analysis.

• Strengths – What is the ace of your school against your competitors?
• Weaknesses – On what aspects are your school lacking?
• Opportunities – Where does your school excel in teaching?
• Threats – What can make a student leave your school?

Step 7: Market Research

Step 8: sales plan, step 9: publicity plan, step 10: school budget, share this post on your network, file formats, word templates, google docs templates, excel templates, powerpoint templates, google sheets templates, google slides templates, pdf templates, publisher templates, psd templates, indesign templates, illustrator templates, pages templates, keynote templates, numbers templates, outlook templates, you may also like these articles, 5+ sample investment company business plan in pdf.

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School Business Plan Template [Updated 2024]

School Business Plan

If you want to start a school or expand your current school, you need a business plan.

The following school business plan template gives you the key elements to include in a winning business plan. In addition to this template, a well-crafted plan will include market research to help you better understand the school industry, market trends, your competitive advantage and your target market. It will also help you craft a smart marketing strategy and a strong financial plan.

You can download our business plan template (including a full, customizable financial model) to your computer here.

Below are links to each of the key components of an education business plan to help you launch a successful school. This can be used for a variety of school business plans, including a private school business plan, a charter school, public schools, independent schools, virtual schools, primary or secondary education.

• Executive Summary – The executive summary provides an overview of your business opportunity and summarizes the business plan.
• Company Overview – The company overview includes information about your business concept, academic and extracurricular activities offered, and legal structure.
• Industry Analysis – The industry analysis includes market research that supports your business and provides insights into market trends and the education industry.
• Customer Analysis – The customer analysis provides an overview of your target customers.
• Competitive Analysis – The competitive analysis should identify your direct and indirect competitors and highlight your competitive advantage.
• Marketing Plan – The marketing plan includes your marketing strategy, pricing strategy, examples of marketing materials, and search engine optimization plan.
• Operations Plan – The operations plan includes information on your school’s day-to-day operations and processes.
• Management Team – The management team section includes a profile of the organizational structure, school leaders, their experience and responsibilities.
• Financial Plan – The financial plan includes financial projections, a cash flow statement, profit and loss statement and balance sheet.

Download our business plan template (including a full financial projections model and financial statements).

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School Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Schools Business Plans

Art school gallery business plan.

ArtSphere, an established art gallery, will open a new art school, teach lessons, and sell materials and supplies.

Art School Museum Business Plan

Hands On! is a not-for-profit children's art museum in the Beverly/Morgan Park neighborhood on the southwest side of the city of Chicago.

Dog Obedience School Business Plan

Dog obedience school Canine Critter College focuses on training owners how to train, and care for their dogs. Start-up business offers group classes and private lessons.

Driving School Business Plan

Markam Driving School is an established driver instruction business.

Martial Arts School Business Plan

Cents and Senseibility is a new value-priced Taekwondo martial arts school.

Whether it’s an online, private, or public school, similar to running a nonprofit you’ll need a business plan to be successful. Check out our library of sample plans to ensure your new or revamped school not only educates but finds long-term success.

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Business Plan & Budget

Documenting your vision.

A business plan is an essential part of the planning process, helping identify goals and metrics and your plan to achieve them.

• Starting with your objectives
• Business plan vs. a budget
• Business plan types
• Creating your business plan
• Creating your budget

Planning for Your New School

Your business plan and budget are important tools for two reasons:

First, before you invest your time, energy and money in opening a school, it is important that you have a plan for yourself that you can believe in. Opening any business is hard work and carries risk - schools are no exception! Having a plan can allow you to move forward with confidence.

Second, your plan can be helpful to help others understand how you expect to turn you vision from dream to reality. From recruiting staff to recruiting financial backing, a solid plan allows you to build confidence in others, too.

In this section we look at the fundamentals for school business plans and budgets, and how these are derived from your vision and objectives.

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Websites & Admissions

Starting with your objectives.

As Lewis Carroll so playfully points out: you need to first know where you want to go, and then you can build a plan to get there.

If you’ve not already started with the work outlined in the school identity section of this guide, now is a great time to review the topics on core values and mission. Once your core values and mission are clear, you can begin to set objectives by examining questions such as:

Who are the students and families you want to serve? There are any number of ways you might think about this: are you intending to provide services for an underserved population or a group with particular needs that aren’t being met in your community? Are you wanting to bring together families with a common interest or ideology, whether that is an academic focus, religious conviction, academic philosophy, or opportunity for particular experiences?

What is the ideal size for your program? Even knowing you won’t get there right away, do you ultimately want to remain a small community of 18 or 24, or does your objective require a population of 300 or 500 or 1000 students to support the diversity of programming, staff expertise and varies programs you’d like to offer?

What role do you want to create for yourself? This can be a particularly tricky question, but it is crucial to step back and consider as part of your plan. If your first love is working in the classroom, you should have a plan that allows you classroom time. That may mean splitting time between administrative tasks and a small class workload, or it could mean having a large enough enrollment to bring in a full-time administrator. If you are excited by strategy and operations, and enjoy building a team, recruiting parents, and overseeing the day-to-day running of the school, keep yourself in an administrative role. There are dozens of roles you might choose to play: why not use this opportunity to ensure you put yourself in your dream job?

Once you’ve worked through your objectives (and written them down!) you’re ready to move on and begin planning.

Business Plan vs. Budget

A common misconception is that a well-defined and detailed budget is essentially the same as a business plan. While a solid budget is an important component of a business plan, a true business plan looks beyond just the projected income and expenses to answer questions about both strategy and tactics. 

The Role of a Business Plan

Business plans can seem daunting if you’ve never had to write one before. It is a must-have document, though, as it serves as a road map for your new school. Although there are many things that are going to be a part of the business plan, it is there to explain what you hope to accomplish with your school and how you are going to accomplish it. Additionally, business plans serve as important documentation for financial institutions or investors to see whether your school is worth investing in.

The Role of a Budget

Budgets, on the other hand, are primarily internal documents you’ll use to track your income and expenses and determine where your spending should take place. If you need new textbooks or want to give someone a raise, your budget will guide you through your decisions and help you determine if you have the money to do so, or what you need to accomplish to make it happen.

Business Plan Types

Creating a business plan can take time, but the good thing is that they tend to follow a consistent format – so you can basically work from a template to create yours. There are two common approaches used today:

Traditional "Full" Business Plan

A traditional, full business plan tends to be comprehensive and detailed. Creation of a full business plan can be time consuming but going through the process will help identify areas of planning that you may not have considered, and the resulting plan should provide sufficient details to be used when talking with banks or investors. For full business plans, the US Small Business Administration has a great  step-by-step guide  that walks you through each section of your business plan, along with some examples to look at.

Start-Up "Lean" Business Plan

An alternate approach is the lean start-up plan, which is faster to write and focuses more on high-level plans and a few key elements. Lean plans can be a good place to start, with the assumption you will update and revise the plan frequently.  Particularly if soliciting funding, you may require additional time and detail later. Tim Berry, one of the leading experts on lean business plans, provides a good overview in his  What's a Lean Business Plan  article.

Creating Your Business Plan

There are lots of options for online business plan templates and most share a lot of common characteristics. There’s nothing wrong with picking one based on personal taste. Any of the following are excellent options as a starting point:

growthink (non-profit business plans)

Rocket Lawyer

My Own Business Institute

InvoiceBerry

US Small Business Administration

That there are many internet-based companies that offer business plan writing or editing, specifically. Here are just a few that you might want to check out:

Cayenne Consulting

Go Business Plans

Wise Business Plans

Many of the same companies that provide the business plan templates we highlighted are business consultants, not just business plan writers. Consultants can help you in your overall plans, particularly in areas where you may need guidance.

Professional organizations and associations for private schools, as well as your local chamber of commerce are also great resources for finding business consultants to assist you in creating your business plan and beyond.

Creating Your Budget

Understanding your costs.

The costs you’ll incur as a new school are really dependent on the choices you make in facilities and staffing. You’ll find a lot of useful information in those sections of this guide and they will help you get a clearer picture of the various expenses you’re going to face as you open up your school.

One of the great things about a budget is that, as long as you can easily read and understand it, the format isn’t going to make or break you. That said, staying organized and keeping track of everything takes a good system. One of the most popular methods is using a spreadsheet or system of spreadsheets to plan your income and expenses. Smartsheet has an excellent business budget template that you can modify to meet the needs of your school.

Once you are up and running, insight into actual income and expenses can be generated by your accounting software. Some accounting packages include budgeting tools as well, easing the work of comparing your plan to your actual numbers.

Tools to Assist With Budget Creation

Several excellent resources exist that can help you develop a budget, including:

The American Association of School Administrators has put together a  School Budgets 101  document that outlines common expenses and budgetary considerations for schools

The Guardian published  A beginner's guide to planning and managing school budgets in 2016, which explains several important budgeting principals.

Helping Educators Do the Work That Matters

Guide Quick-Nav

Introduction

We’ve developed these 10 topics to help you along the way. Take them all in at once, or start with the areas most relevant right now.

School Identity

There’s plenty you can do to develop your own brand, starting right from your personal ideals and goals for your school.

Our curriculum pages include ideas on where to go to find materials, and different associations and educational models you may want to consider.

Legal & Operating Requirements

You need to know the requirements at both the federal level and for your state. Here are the basic details for every state.

Funding & Finance

Here we share ideas for possible funding sources, and ways you might be able to start with less than you thought necessary.

Having a plan for how you’ll operate and a budget to predict and allocate funds is critical for all businesses, schools included. We’ve pulled together resources here to help with both.

What facilities are right for your school? We encourage new schools to get creative, and have compiled some considerations to take into account.

How can you find and recruit the right talent for your school? What qualifications or certifications are required?

Policies & Procedures

Thinking about more than just a student handbook and conduct code, we've included recommendations & templates to help you develop your school policies & procedures

Marketing & Online Presence

Associations

• BusinessWeek Case Studies Reading Guide Activity
• Issues in Enterpreneurship Research Activity
• Standard and Poor's Money Talk Financial Literacy Activity
• Success Stories Writing Activity
• Technology Today Vocabulary Practice Activity

Textbook Resources

• Business Plan Project Template
• Sample Business Plans
• Links to Business Plan Resources
• Study-To-Go

Unit Resources

Chapter Activities

• Frequently Asked Questions
• Curricula Correlations
• PowerPoint sample chapter
• Reading Organizers Answer Key
• Brainstorming Games
• Build Self Knowledge Games
• Stimulate Creativity Games
• Software Applications Activities Answer Key

• School Absence
• School Admission
• School Admission Flyer
• School Agenda
• School Agreement
• School Analysis
• School Anniversary
• School Assessment
• School Assistant
• School Background
• School Banner
• School Behavior
• School Billboard

School Business Plan Templates

Planning on Establishing a Nursery, Kindergarten, Primary School, or a Non-Profit Educational Institution for Underprivileged Students? Then Download Our Sample School Business Plan Templates! They Feature Standard Business Plan Format with Ready-Made Sections Such as an Executive Summary Page and Competition Analysis. Download Anytime for Free Only Here on Template.net!

Get Access to All  Plan Templates

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• Letter of Recommendation for Graduate School
• Primary School

A winning School Business Plan will keep you on track with your objectives. It will guide you on planning for the future because you already outlined your projected activities. For you to organize all your plans, we offer one of the best school business templates. These files are 100% customizable, easily editable, and printable that will help you save time. Make use of professionally written content. Simply modify some details that will suit your needs. Freely download all these in any file format such as Google Docs , Microsoft Word , and Apple Pages .

What Is a School Business Plan?

A school business plan lays all your school business objectives. It determines how the business intends to function and how it will become financially rewarding.

How to Create a School Business Plan

When attempting to attract finance for your school, a business plan template is very crucial. Your prospective investor will be able to read your well-written business plan discussing all their concerns, addressing their tough questions, and persuading them that your vision is good enough to justify financing.

This short guide will present useful tips and easy to follow instructions that will surely help you how to start a business plan. Read carefully and understand each detail.

1. Create an Executive Summary

Your executive summary must be a short review of the entire school business plan. It requires no more than a page or two in length. Here, you explain how your desired project will work. It has to be a clear and concise overview of the content of your proposal and maintain the same outline as the legal document in its entirety. Generally speaking, your executive summary should invite readers to read more. Make sure it is easy to follow and understand. 

2. Write a Business Description

Next step, write a business description. Although a lot of schools like private schools have an operational and  strategic plan , it is still quite uncommon for a school to create a business plan. In this part, it provides the background information that describes your school's history, needs, and the scope of business actions that your school is planning to develop. 

An article reveals that writing a business description is the most crucial and complex thing to do. This part narrates what your business is all about, how it will be run, and why do you think it will be a successful one.

3. Do Market Research

It has been reported that businesses fall short from time to time and their funders end up losing significant amounts of money. It is because they did not fully understand the industry they were running in and had not taken the initiative to conduct strong and intensive market plans and research before building a business. Knowing the market means understanding who are your prospective clients, what are their needs and the like.

The more guided your actions are, the greater the possibility of success for your school businesses.

4. Build Management and Structure

In any company conducting big or small business , management is accountable and responsible for its success and failure. It is essential to operate certain matters. A set of individuals pursuing a shared goal must perform together and they might need to manage their personal intentions to obtain that particular objective. For each individual in a position of accountability and responsibility, you must be detailed in defining their official professional experience, their expertise in a specific functional environment or industry, and a record of their accomplishments throughout their careers.

5. Make a Financial Plan

Financial resources evaluate the situations in which capital is obtained, the use of the capital as well as the scheduled payments and stake in economic activities. A financial report is accounting's entire picture. It essentially sums up the company's financial condition. The specific details are important to the management and other interested parties such as investors, shareholders or owners.

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How to write a business plan for your private school project.

Starting a private school is a great way to provide students with an alternative education option that is tailored to their individual needs and interests.

It also allows for greater autonomy and flexibility in curriculum design and implementation, allowing for more personalized learning experiences.

But, before that, you need a business plan.

Creating a business plan before beginning a project is essential for success. It helps to identify potential risks and opportunities, as well as providing a roadmap for the project.

In short, a good business plan will help ensure the profitability of your private school project .

What should be covered when creating a business plan for a private school? How can it be effectively planned? What are the essential financial measures to include? What steps should I take to ensure an efficient process when writing a business plan?

Good news, you can find all the answers to these questions in the forthcoming article!

One last thing: you can avoid starting your business plan from scratch.

Feel free to download our professional business plan for a private school and tailor it to suit your project.

Designing a business plan for a private school

Is a business plan recommended for your private school project.

Yes, you should create a business plan for your private school project.

Crafting a well-structured business plan will help you to:

• gain knowledge of the private school market
• keep up with the industry's changing trends
• discover what makes a private school competitive
• understand parents' educational preferences and expectations
• come up with a winning value proposition for your independent educational institution
• examine competitor market share
• find solid competitive advantages for your private school project
• find a business model that will lead to a positive bottom line
• implement a winning strategy on the short and the long-term
• assess potential risks involved in starting a private school, such as regulatory compliance, student safety, and educational quality

Our team has created a business plan for a private school that is designed to make it easier for you to achieve all the elements listed.

How to outline a business plan for a private school?

If done well, your business plan will be a full package of content, metrics and financial data. It must be presented in a structured format, to make easy to read and digest.

When we built our business plan for a private school , we made sure to structure it propertly.

You'll come across 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The section number one is called "Market Opportunity".

Access relevant data and metrics for the private school project, assisting you in analyzing the opportunities and challenges within the education and schooling sector.

The data here is always fresh; we update it twice a year.

2. Project Presentation

The "Project" section is where you outline your private school project. You can describe the educational philosophy, curriculum offerings, extracurricular activities, facilities, teaching staff qualifications, admission process, and the unique value proposition that sets your school apart in providing quality education.

Remember to introduce yourself at the end of this section.

Discuss your passion for education, your vision for the private school, and how you plan to create an enriching and nurturing learning environment for students. Highlight your qualified faculty, your innovative curriculum, and your dedication to providing personalized attention and holistic development opportunities through your private school project.

We wrote some content in our business plan. Change it to fit your concept.

3. Market Research

The next item on the list is the "Market Research" section.

The purpose of this section is to introduce the market segments for your private school project.

It includes a competition study, outlining other private schools in the area. Your school's unique educational programs and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

Within the "Strategy" section, a detailed plan spanning three years is presented, highlighting the initiatives and actions necessary to make your private school project highly profitable.

Additionally, you'll find a marketing strategy, a plan to manage risks, and a completed Business Model Canvas, tailored to a private school, in this section.

5. Finances

In the end, the section labeled "Finances" allows you to showcase the financial details and values of your project.

How to elaborate the Executive Summary for a private school?

The Executive Summary serves as a compact introduction to the business plan of your private school project.

Don't go beyond 2 pages; ensure you include only the critical information.

This document is designed to make the reader excited about your business plan.

In the Executive Summary of your private school project, answer these questions: what is your private school project about? who is your target market? are there other private schools in the area? what sets your school apart from them? how much funding do you require?

How to do the market analysis for a private school?

The market study of your private school project helps you understand external factors such as parent preferences for education, competition within the private school sector, and emerging trends in educational practices.

By conducting an extensive market study, a private school can understand parent and student needs, offer quality education and comprehensive programs, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a larger student base, increased enrollment, and a prominent position in the private education sector.

Here is what what we've put in the "Market Research" section of our business plan for a private school :

• key insights and trends in private schools, including private school enrollment rates, education quality, and the impact of specialized private school programs
• a list of potential market segments for a private school
• the competitive review
• the competitive advantages to target for a private school

The key points of the business plan for a private school

What's the business model of a private school, business model of a private school.

a private school's business model revolves around providing education services to students in a private setting. Revenue is generated through tuition fees, potentially offering additional services such as extracurricular activities or specialized programs.

The business model focuses on offering a high-quality and comprehensive curriculum, hiring qualified educators, providing modern facilities and resources, marketing to target parents and students, and building strong relationships with parents and the local community.

Success depends on establishing a positive reputation for academic excellence, attracting and retaining students, meeting regulatory requirements, effective marketing strategies, and delivering a holistic and enriching educational experience.

Business model ≠ Business plan

Avoid confusing "business plan" with "business model."

A business model is a framework that outlines how a company creates value, delivers products or services, and generates revenue.

In a business plan, you employ the Business Model Canvas as a practical tool to outline the key aspects of your business model.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a private school .

How do you identify the market segments of a private school?

Segmenting the market for your private school project involves dividing your potential students and families into different groups based on their educational needs, preferences, and demographics.

These categories may include factors such as grade levels, curriculum types, extracurricular programs, or families seeking specific educational approaches (e.g., Montessori, STEM, arts-focused).

By segmenting your market, you can offer a private school experience that caters to each segment's specific requirements. For example, you might provide elementary, middle, and high school programs for students of different grade levels, offer a comprehensive curriculum that encompasses a range of subjects and learning areas, specialize in specific educational approaches or philosophies such as Montessori, STEM (Science, Technology, Engineering, and Mathematics), or an arts-focused curriculum, or focus on offering a variety of extracurricular programs and enrichment activities that align with the interests and talents of students.

Market segmentation allows you to effectively target your marketing efforts, communicate the unique benefits of your private school, and provide a nurturing and stimulating educational environment that meets the unique needs and preferences of each student segment and their families.

In the business plan for a private school , you will find a comprehensive market segmentation that will help you identify your potential customers.

How to conduct a competitor analysis for a private school?

Without surprise, you won't be the only private school project in your area. There are other educational initiatives working towards establishing quality private schools.

Develop a solid business plan by conducting an extensive competitor analysis that evaluates their strengths and weaknesses.

Address their weaknesses (such as inadequate curriculum design, lack of extracurricular activities, or poor student support services).

Why is it crucial to notice these aspects? Because these weaknesses can impact the success of private school projects.

By focusing on these areas, you can offer a comprehensive and well-rounded education curriculum, provide qualified and dedicated teaching staff, and create a nurturing and inclusive school environment, positioning your private school project as a preferred choice for parents and students seeking quality education and holistic development.

It's what we call competitive advantages—building them is essential for a standout business.

Here are some examples of competitive advantages for a high school: experienced and dedicated teaching staff, diverse educational programs, supportive learning environment.

How to draft a SWOT analysis for a high school?

A SWOT analysis can help identify potential opportunities and threats that can affect the success of the private school project.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a private school

The strengths for a private school

S stands for Strengths in SWOT, representing the project's valuable strengths or advantages.

For a private school, possible strengths could include a highly qualified teaching staff, a rigorous academic curriculum, a diverse student body, and a strong emphasis on extracurricular activities.

The weaknesses for a private school

The "W" symbolizes Weaknesses, indicating the specific areas or aspects of the project that require attention.

For a private school, potential weaknesses could include inadequate funding, lack of qualified teachers, insufficient resources, and limited parental involvement.

The opportunities for a private school

The "O" in SWOT stands for Opportunities, which are positive external factors that can help the project succeed.

In the case of a private school, potential opportunities include creating an innovative curriculum, increasing student engagement, expanding the school's reach through technology, and developing community partnerships.

The threats for a private school

When we refer to the "T" in SWOT, we're referring to Threats, which are the external risks or detrimental factors that can impact the project's performance.

How to develop a marketing plan for a high school?

A marketing strategy is a necessary component of a business plan as it describes how a business will engage customers and generate sales.

A well-crafted marketing strategy will attract parents seeking quality education for their children to your private school project.

Parents won't enroll their children in your private school project without effective marketing; showcasing the quality of education, extracurricular activities, and nurturing environment is crucial.

Are you implementing effective marketing strategies for your private school project? Consider hosting open houses or informational sessions for parents, showcasing your school's unique educational programs, and utilizing targeted advertising campaigns in local communities.

Don't worry if you have no clue about marketing and communication.

How to build a solid financial plan for a high school?

A successful business plan must include detailed financial information, such as income and expense projections, cash flow statements, and a break-even analysis.

In the process of developing your business plan, you'll need to determine the expected revenue for your private school project.

The revenue forecast should be based on reliable information and reflect current market conditions.

Our financial plan for a private school is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

It goes without saying that you'll have to develop a provisional budget for your private school project. Don't overlook any expense. By the way, we've listed them all in our financial plan!

The break-even analysis is central in the financial plan as it will tell you whether your private school project will be profitable or not.

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Home » Teens

Business Plan Templates for Teens

If you want to launch a business, you have to have a plan! Here are some templates to help you get started.

The key to any successful business is to have a plan before getting started. Mapping out the business details is instrumental in determining if this idea is worth pursuing, which can save a lot of time and resources that could be used towards a different business that would be better suited for you and your business needs and wants. 

What To Include In a Business Plan

The point of a business plan is to outline your business strategy and plan your business out on paper. As your business grows and you are looking at expansion options, lenders will want a well-defined business plan to help them determine if lending to your business is the best option. When looking at business plan template packages for teens, you are looking for business plan templates that will help you transition your business ideas to full-fledged businesses that will help adults see the vision. 

The 7 parts of a business plan include:

• Executive Summary
• Business Description
• Products and Services
• Market Analysis
• Strategy and Implementation of Strategy
• Organizational Structure and Management Team
• Financial Plan and Future Projections

Best Business Plan Templates for Teenagers

Bizkids’ guide to writing a business plan.

This resource helps define the business idea and determine what to charge for the products and services that you want to offer. Learn how to evaluate your competition and what they are doing with their brand to bring value to their customers to figure out ways to make your brand unique so you can stand out in the marketplace. Determine what resources you need to build your business and how much those resources will cost you. Are there ways to bootstrap the company to make startup costs cheaper? Learn about breakeven costs and how many units you have to sell before you start making a profit with your business idea.

Teen Entrepreneur Toolbox: The Small-Business Guide for Teens

This toolbox provides 8 easy to follow, actionable steps to help teens evaluate whether or not their business idea is feasible for them to start and how to go about getting started. If you don’t currently have an idea for what business to start, this provides ideas and how to get started with them! Real teens share real business experiences and advice from their own journey, which can help you avoid making common business mistakes that will decrease your learning curve and get motivation and encouragement from teens that have faced similar challenges while building their businesses. Learn about marketing techniques that work, how to provide top-notch customer service, money management of profits, and goal setting for future growth. 

Home Sweet Road’s My Business Plan

This one-page business plan is free and easily downloadable. It can be printed out and hung on the wall for easy reference. The questions asked in this document are thought-provoking and help teens determine who the target audience is for their products and services. Defining the target audience will help establish a solid marketing plan that conveys the value of the product offering while making sure that the customer’s needs are being met. Customers want to buy from businesses that understand their needs and provide an ideal solution.

Proverbial Homemaker’s Family Business Plan Guide

Families can work together to build a business that kids and teens can run themselves and are passionate about running using this comprehensive business template and associated resources. Consider first why you want to start a business and why you are choosing THIS specific business. Understanding the reason for selecting that business idea builds confidence and helps maintain the passion for the company as time goes on. Create a monetary budget based on projected profits and figure out what price is best to charge for your products and services to secure sales from your target market. Set goals and manage your time, then figure out what laws are applicable for your business venture.

Learn how to conduct market research to see if there is a need for the services you want to provide before starting by conducting surveys or soft test launches. Find out where to source materials to make products and how much that will cost.  

Boss Club Kid Entrepreneur Kit

This kit is literally a business in a box, so kids and teens can get started right away as soon as they have it in their hands! Choose your kit and create the following businesses:

• Homemade dog treats
• Specialty cake pops
• Luxury bath bombs
• Delicious fudge
• Handmade soaps

If you are homeschooling, this kit counts as a homeschooling resource that you can receive credit for completing, which is a fantastic additional perk of using this tool. The intended audience is kids and teens ages 11-18, and provides over 100 videos with step-by-step instructions on how to set up and grow a business from the ground up. So far, over 100 schools across the United States are using this option for their students to learn how to set up a business that they are passionate about running. Getting teens started young on their entrepreneurial journey has been found to build self-esteem and teach decision-making early on that helps young adults make solid decisions in their lives as they mature. The benefit of this specific program is that it was created by entrepreneurs for entrepreneurs and not created by scholars that don’t have practical business knowledge. There is a quiz on their website that takes 30 seconds and helps you decide what business is best for your needs. 

Small Business Administration

This is a great government resource for teens who want to learn about business for free and about what resources are available from the government, such as loans and business coaching from experienced business owners in your community. There is no absolute right or wrong way to write a business plan in business, and you can choose how your business will run or how much money you need to start it. This resource allows you to walk through your business idea and plan with an experienced business owner that can talk through the pros and cons of what you feel is the next step for your business, from expansion to new investors to additional product offerings. This resource offers two different business plan templates that walk you through example business plans.

Solid Gold Biz Plan

This free business plan template from Money Prodigy discusses the author’s mistakes during her first 7 years in business and provides insights into how she would have conducted her business affairs differently if she had to start over again knowing what she knows now. The primary goal of this template is to find a problem that your business will solve. Many new entrepreneurs focus on the product or service but not on the problem it will solve in the marketplace. The goal should be to identify the problem and then develop the solution that will be offered as a product or service by your company. After determining the primary problem, she focuses on how to best deliver the solution and how much it will cost to maintain the delivery of the product or service. 

Shark Tank Lessons in Business and Entrepreneurship from Scholastic

A free lesson plan with a teacher’s guide that can be used in a group setting or as a family! Topics covered include entrepreneurship basics, writing an effective business plan, crafting persuasive pitches for investment presentations, and how to find a great business mentor. The target age group is grades 6 to 12.

Shark Tank Marketing Plan

A worksheet template that focuses on the target demographic for your business and the motivation that that demographic would have to buy a product or service that you are offering so you can establish the best way to market to them. Games are encouraged with this marketing package because this helps draw out ideas in fun ways that promote creativity and growth. Business is about finding creative solutions to problems and pivoting the company into new arenas when it becomes necessary for growth. Keeping an active marketing plan up to date as the business grows is key to expanding when necessary or finding innovative ways to keep customers engaged with your brand. 

Shark Tank Analysis Worksheet

Use this worksheet when evaluating businesses to learn what investors are looking for when assessing whether or not to invest in a business. Understanding what investors are looking for in a management team, mission, vision, product/service, research and development, and strategic implementation will help you create that within your own business to make your foundation strong.

A strong business plan that is well defined will take even the novice entrepreneur to the expert level of business in no time with the proper preparation. Using a business plan template in areas of planning, marketing, product development, and strategy will assist in building a business that can be bootstrapped and stood up quickly to test the business out in ways that require little startup capital.

Related Reading

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High School Strategic Plans

Education is the key to our future. It doesn’t determine who we are or who we become, but it does help shape its students into becoming better leaders, mentors, team players, and responsible members of a community. This is why many schools aim to provide the best possible learning experience for its students to grow before they set foot into the real world. You may also see strategic planning checklist examples .

Any learning institution with a mission to succeed in the best educational interest of its students must have a well-defined plan to achieve this, namely a strategic plan .

High School Strategic Plan Example

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5-Year High School Strategic Plan Example

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The Purpose of Strategic Planning

A strategic plan should not be confused with a business plan , as the two each possess distinctive characteristics that differentiates one from the other. A business plan involves setting short- or mid-term goals for the organization to prosper in a fast-changing market, along with the steps needed to get there. A strategic plan, on the other hand, focuses on the mid- to long-term goals set by the organization and it defines the basic strategies for attaining them.

The purpose of a strategic plan is pretty simple. It is done to set overall professional goals for the organization and to design a plan to obtain them. To do so, one must take a step back from their day-to-day operations to assess where the business or department is headed and what it’s main priorities should be.

Making the decision to grow your organization also means opening doors to potential risks the come with the growth. Taking the time to identify where you want to take your organization—and how you ought to get there—should help you control these risks and take charge of the development process. You may also see recruitment strategy plan examples .

And as your business becomes larger and more complex than when you first began, more time, research, and resources must be committed into formulating your strategy. This is done by collecting and analyzing a wider scope of your organization, specifically about how it runs and about how conditions are gradually changing in your current and prospective markets. You may also like business strategic plan examples .

When operating an academic institution such as a high school, your key mission is to develop outstanding graduations and to create new knowledge that will leave a significant impact on society. Each day spent in your institution should center on the wellness and growth of each student through various learning activities which focus on cooperation, camaraderie, and leadership. You may also check out security strategic plan examples .

Ultimately, the primary purpose of strategic planning is to provide the organization and its staff a sense of direction of where it wants to go, as well as to engage members in a discussion surrounding this thought.

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Reasons Why Schools Need a Strategic Plan

Strategic planning isn’t just for businesses and nonprofit groups, as grade schools, high schools, and universities can greatly benefit from such planning method as well.

A strategic plan assists a school in defining what it intends to accomplish when it comes to their student success objectives and organizational goals . With the help of proper planning and open communication, stakeholders, including parents, teachers, principals, administrators, board members, and the community as a whole can strive for the same goals effectively.

However, do bear in mind that proper management of budgetary and time resources, the formation of high-output teams, and the constant monitoring of organizational progress are greatly required in order to implement a successful strategic plan. You may also see sales strategic plan examples .

In addition to what has already been mentioned, here are a few other reasons that explain why strategic planning is critical for schools:

1. It articulates a shared mission, vision, and value.

As members of an organization, you all share a common goal that you must work toward. One of the reasons why employees don’t feel contented with what they do is because of how they fail to understand how the work they’re doing can help their team. But with a well-communicated and performed simple strategic plan , members across different departments of the organization are informed of their shared goals and how their actions contribute to the achievement of these goals.

2. It organizes the school and its staff.

Sometimes, all it takes is a little recognition and motivation to encourage staff members to be committed to their work. They need to know that what they do is essential to the school’s development, which is also a part of a larger strategy to help their school prosper. You may also like department strategic plan examples .

3. It defines how success is measured.

One thing that a strategic plan does is that it defines what success really means. Knowing the true meaning of success allows you to recognize the steps needed to get there.

A school with a strategic plan can easily monitor its progress toward its desired outcomes and evaluate where and how it may have gotten off track along the way. Keep in mind that progress is a dangerously slow process that leaves room for a series of minor or major problems that may greatly impact your plans. This is one of the reasons why developing a plan that can adapt to even the most undesirable circumstances is extremely important.

4. It aids in decision-making and provides direction.

Having a general plan in place builds a road map for the board to follow, evaluate, and monitor to facilitate in the process of making governing decisions and to provide direction for the future of the school and its members. This road map can also help the board make decisions and plans in accordance with the school’s mission. Without it, the school is likely to resolve large problems with temporary solutions that may backfire along the way.

5. It increases communication and engagement.  

Transparency and open communication are essential factors for everyone part of the school’s operations to stay connected.

A school is a large institution, so it’s not unusual for a message that was verbally relayed to get lost in translation when passed down from one department to another. Communication is crucial in settings like this, as it’s essential for everyone to understand his or her responsibilities in the organization and that collaboration among departments is apparent. You may also check out personal strategic plan examples .

As an additional benefit, a school that has a clear and established vision and strategy is bound to generate more donors for fundraising and scholarship programs as well. Keeping internal and external groups fully engaged to what the school has to offer provides a framework which ensures that the most important priority of the school, its students’ educational achievement, is taken care of. You might be interested in brief strategic plan examples .

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How to Develop an Effective Strategic Plan

Designing a strategic plan is an exercise that your school is likely to undergo once every few years. As head of the school board, preparing a strategic plan for the school is a rigorous process to carry out. It can also be your worst nightmare, which is why you need to make sure you’re taking the appropriate measures to complete the plan. You may also see maintenance strategy plan examples .

Before you begin with your quest, here are a few tips for you to consider:

1. Conduct a thorough situation assessment

A plan should be built on a foundation of facts. Hence, a situation assessment is vital in making informed decisions during the process of strategic planning. This should address three major topics.

The Appetite for Change

The need for a strategic plan exists mainly because the board craves for change to occur within the institution. Since most strategic plans are created once every five to ten years, the board’s appetite for change covers a much wider scope than you might have realized. You may also like procurement strategy plan examples .

Take note that the board is responsible for approving the plan and allocating the resources necessary to support its implementation, so impressing the board with a plan that meets their standards should be one of your primary objectives. If they don’t buy into your plan, the strategic planning process will come to an end, with nothing more than unsuccessful results and a complete waste of resources. You may also check out research strategic plan examples .

Documenting How Things Work

Don’t assume that anyone—including you and the board—fully understands the way things really are at the school. You must prepare a detailed description of every functional area, including everything from the administrative functions to the academic functions, along with those responsible for the functional activities being managed. You might be interested in marketing strategy plan examples .

Studying Significant External Factors

Relevant factors that exist beyond the control of the school must also be studied as part of the assessment. This includes competing schools, demographic changes, and teaching personnel availability.

These factors are usually identified through parent surveying methods. Here, the school can generate insight as to how parents perceive the strengths and weaknesses held by the school in terms of how it manages its administrative and academic functions. This can also be performed through a SWOT analysis for proper evaluation.

2. Strategic planning as a review

Strategic planning is not a developmental process, rather, it is a general review of the eight basic strategies that are under total control of the head (you) and the board. These strategies must be reviewed to ensure they meet board expectations and the likely evolution of factors in the environment. You may also see health and safety strategic plan examples .

• Business Mandate Strategy –  This refers to how broadly a school interprets its founding mandate.
• Sustainability Strategy –  This involves how much risk the school is prepared to accept assuming that the strategies indicated in the plan are implemented .
• Growth Strategy –  The acceptable type and rate of growth.
• Financial Management Strategy –  This explains how the school generates its funds and how it uses capital.   
• Technology Strategy –  This discusses how the school uses technology to enhance administrative productivity or to deliver a competitive advantage over other schools in the market. You may also like hospital strategic plan examples .
• Organization Management Strategy –  Determine whether the school focuses on the process or its results as the primary means of managing school activities.
• Marketing Strategy –  How does the school find and satisfy its customer base (parents and students)? Most schools design special brochures, flyers, and posters to exhibit at educational conventions and school fares. Others even take on a more advanced approach for their marketing strategy through the use of websites and social networking pages.
• Service Delivery Strategy –  How the school delivers its utmost service to its customer base by balancing efficiency with effectiveness is a critical factor to review as well.

Finally, connect the eight-strategy framework to your school’s current organizational structure. Though it may be difficult to describe the present strategy accurately, doing so can help you gain further insight about how the school operates. You may also check out audit strategic plan examples .

3. Creating vision and mission statements last

While many strategic planning processes suggest starting the planning procedure by identifying your long-term vision statement and shorter-term mission statement for the school, this is actually a mistake you would want to avoid.

For one, the terms vision and mission are actually quite synonymous with a strategy. In no way can you develop an effective strategy without studying its internal and external aspects first. This is because gaining a deeper understanding of the competitive reality of a school is one of the key factors in determining the strategies needed to address these concerns. You might be interested in legal strategic plan examples .

Secondly, it’s important to formulate vision and mission statements that provide faculty, staff, students, and parents a better understanding of what the school is aiming for. By developing solid conclusions based on the eight-strategy framework, you can draft vision and mission statements that fully capture the essence of your school. One that is inspiring enough to guide and nurture staff members of a school along with its students.

Schools, similar to other not-for-profit organizations, must have a strategic plan ready to guide its employees into building a healthy and organized environment for its students and fellow staff members. Although this may be a long, daunting process to fulfill, when done correctly, a strategic plan can offer significant benefits for the school and its members. You may also see communication strategy plan examples .

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• Business Templates
• Sample Plans

FREE 12+ School Business Plan Samples in PDF | MS Word | Apple Pages | Google Docs

Businesses can be extremely difficult entities to manage, especially when you’ve just started a venture and you’re frantically looking for that foothold in the market to establish yourself as a part of that industry. It can be really overwhelming to have to keep track of things that may be a part of your business, making sure that it doesn’t just fail after a short time. That is why a lot of esteemed business owners agree that drafting a comprehensive plan is more than useful in keeping you and the rest of your management on track for the entirety of your venture. A layout or a sample plan keeps everybody on the loop for the whole duration of the business. Giving all of you a clear path that you can take to reach the goals and milestones that you have set for yourselves. Keeping every business operation relatively smooth as can be.

School Business Plan

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That document is called a business plan, and business plans can be very pivotal documents for any business because it essentially give their venture a guideline or a roadmap that they can follow through. A tool that can effectively help the venture become a successful business, especially in the long run.

A business plan that is written and drafted well can go a very long way for you and your venture. It helps you easily take advantage of a demand that is present in the market and capitalize over it. School businesses can easily be overwhelming because most of these ventures are primarily startups, or are largely managed by students themselves. So a startup business owner can really use the additional benefits that a well written business plan can bring to the table. Like, but not limited to, being able to try out new project work and ventures without having to invest too much time and money into experimentation. Before you write a business plan of your own, try to get to know the document by checking out these school business plan samples that we have listed for you down below. Once you’ve acquainted yourself with the document, feel free to use these samples as guides or may even be as templates for when you write your own school business plan.

• Google Docs

3.  School Business Plan Template

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A school business plan, or just really about any other business plan out there, is a document that aims to highlight and present how a company will choose to describe their own objectives and outline the steps that the management is willing to take to reach the objectives that they have set for themselves. A business plan essentially acts as a sample roadmap that the entire company can follow, depending on the parameters established by its different departments like marketing, financial, and operational.  Documents such as these can be extremely useful because not only do they pave the way for your own venture, it can also be used as a medium which can be used to attract potential investors and partners even before project development has barely begun. It’s a good and effective way to secure funds, resources, and some, even business partnerships in the earliest stages of your own business.

Even though the benefits of a business plan can be what every startup business needs, it is still highly recommended all around to come up with their own legal business plan. Doing so will give them a document that they can periodically review and update to see if they are any closer to the goals that they have set, as well as inspect how the circumstances that they have been working with has shifted over time. A well written business plan should be one that is completely able to present the possible costs and the expected outcome of this venture. It would also let you inspect the pitfalls of every decision that the management review must have made. Even with the document being prominently known and used in the business and corporate space, it is still pretty unusual to see business plans that are completely identical with each other, even from companies working on the same industry. Every company has their own way of dealing with problems and issues that might jut affect their business operations in all scales.

The length of a business plan depends largely on the nature and the scope of the business that the document will cover. Though it has been pretty common for every  information within an action plan to fit into 15 – 20 pages. And despite the fact sheet that most if not all of these documents are completely unique with each other, they are still operating with almost all of the same elements. These elements and components will be listed and discussed in more detail below.

• Executive summary The document should begin with an introductory section or an executive summary that talks about what the company is and what the administration ultimately stands for. It should present details regarding the company’s mission-vision values, company leadership, employees, operations, and where the business is generally located.
• Products and services The business plan should then present the company’s products and services in the following section. This should include the list of pricing, product lifespan, duration of services, and the benefits that the customer might receive if they choose to engage with your business. Other factors may also be present as well such as the process behind production and manufacturing, the patents, and proprietary technology that the business may possess.
• Market analysis As a business owner, it’s your responsibility to do proper market research and analysis. Get a clear idea of what or who your target market is and their respective demographics. Get to know your general customer base. Market analysis will give you a better idea of the market and the industry that you will be a part of, identify the current competition, and how to stay ahead of said competition.
• Marketing strategy After a thorough market analysis , you need to identify the strategies that your business can use to attract the customer base and to keep them engaged and interacting with your business. Present a clear distribution channel that includes marketing and advertising campaigns, as well as through which mediums will those campaigns be disseminated through.
• Financial planning A well laid out financial plan will further attract the audience of your business plan. Especially investors who wish to invest on ventures that are capable of returning a good investment. Financial statements , balance sheets, and other necessary information that needs to be present.
• Budget The overall budget of the company is in a separate section from the finances to show what the current state of the business’ finances is. This section should include costs, staffing, manufacturing, development, marketing, and other expenses that the business might have made.
• Situation Analysis
• Product position
• Setting objectives
• Overall strategy

Business plan sample should be concise, and is able to present the premise or description of the business as briefly as possible.

For members of the organization such as employees or the rest of the management, except supervisors, are given the sample outline or the summary of the business plan. While outside entities like investors, clients, or potential partners are given the entire document for them to read.

Last thing to remember when writing a business plan is that the document should not be static. Business plans work best when they are ‘live’. Changed and updated frequently following how a business evolves and grows.

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The Accidental Tax Cutter in Chief

President biden says he wants to rake in more money from corporations and high earners. but so far, he has cut more taxes than he’s raised..

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In his campaign for re-election, President Biden has said that raising taxes on the wealthy and on big corporations is at the heart of his agenda. But under his watch, overall net taxes have decreased.

Jim Tankersley, who covers economic policy for The Times, explains.

On today’s episode

Jim Tankersley , who covers economic policy at the White House for The New York Times.

Background reading

An analysis prepared for The New York Times estimates that the tax changes President Biden has ushered into law will amount to a net cut of about $600 billion over four years.

“Does anybody here think the tax code’s fair?” For Mr. Biden, tax policy has been at the center of his efforts to make the economy more equitable.

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Jim Tankersley writes about economic policy at the White House and how it affects the country and the world. He has covered the topic for more than a dozen years in Washington, with a focus on the middle class. More about Jim Tankersley

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Private School Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Education Sector » Schooling

Are you about starting a private school (nursery, primary or high school)? If YES, here’s a complete sample private school business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a private school. We also took it further by analyzing and drafting a sample private school marketing plan template backed up by actionable guerrilla marketing ideas for private schools. So let’s proceed to the business planning section.

One of the best things that can happen to anyone is to have a private school. This is one very lucrative business that will continue to rake in money for its owners. As an aspiring entrepreneur who is looking towards starting a business, you should ensure that whatever business you intend to start, you make sure that it is located in an appropriate place.

For example; if you want to start a private school, it will be a wrong business judgment if you decide to site the school close to an industrial area or close to a market. Aspiring entrepreneurs therefore are urged as a matter of necessity to ensure that they carry out a thorough market research and feasibility study of the industry they intend to go into before investing their hard earned money and time.

It is known fact that the demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location. In some cases, students with special needs cannot cope in public schools hence the need for private schools.

If you think starting a private school business sounds like what you want to do. Then you may want to use the business plan below as a guide.

A Sample Private School Business Plan Template

1. industry overview.

Private schools which is also known in the united states as independent schools, non-governmental, or non – state schools are schools that are not administered by either the local, state or the federal governments; hence, they have the right to select their students and are funded in whole or in part by charging their students tuition fees, rather than relying on mandatory taxation through public (government) funding.

Some private schools have structure in place that offer scholarships to some students, which makes the cost cheaper, depending on a talent such as sport scholarship, art scholarship, academic scholarship the student may be brining to the private school, financial need, or tax credit scholarships that might be available.

The Private Schools industry comprises of primary that is kindergarten through sixth grade and secondary that is seventh through 12th grade) educational institutions that are predominantly funded through enrollment and tuition fees from students and of course from other private sources.

Recent reports released by IBISWORLD shows that the revenue for the Private Schools industry is expected to increase, as the economy continues to recover. The indicated that during the five years to 2016, enrollment decreased, which was a trend attributable to rising costs and competition from charter schools.

However, going forward, in the next five years, household income is anticipated to increase, making it easier for families to afford private-school tuition. Additionally, enrollment declines will lesson, resulting in more stable demand for private schools

In the United States of America and of course in most countries of the world, The Private Schools industry is indeed a large and thriving industry. Statistics has it that The Private Schools industry in the United States of America, is worth $52 billion, with an estimated growth rate of 0.1 percent.

There are about 25,742 registered and licensed (accredited) Private schools scattered all around the United States of America and they are responsible for employing about 644,320 people.

Aside from Catholic schools, which is the second largest sector after government schools, with around 21 percent of secondary enrollments, no other private school can boast of dominating the market; every player in the industry can comfortably compete in the industry.

It is important to state that the barriers to entry into the Private Schools industry are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

With this, it is obvious that a new entrant into the private school industry cannot offer this. Reputation indeed is imperative to parents’ decisions when shopping for private school for their wards. This is so because the quality of education cannot be assessed until well after it is complete.

As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities. Even though this might seem like a saturated industry, the industry is still pretty much open for aspiring school proprietors and proprietress to still come in and compete.

As a matter of fact, if you conduct your research and feasibility studies very well before starting your own private school couple with impressive profile of your faculty members, you are likely going to struggle less to make headway in the industry.

2. Executive Summary

Rolland Gyros International Private School is an international private school that will be located in a well – populated residential estate in Ashville – North Carolina, United States of America.

We are a standard private school that is composed of primary (kindergarten through sixth grade) and secondary (seventh through 12th grade) educational institution that will be predominantly funded through tuition fees and levies from students and of course from other private sources.

Rolland Gyros International Private School is a client-focused and result driven private school that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pockets of our clients (students and parents alike).

We will offer standard and professional teaching services in a highly secured and conducive learning environment to all our students that is primary (kindergarten through sixth grade) and secondary (seventh through 12th grade). We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they enroll in our tutorial college.

At Rolland Gyros International Private School, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional educationist cum teachers in various subjects who are well experienced and passionate in imparting knowledge to students at various learning ladder.

Rolland Gyros International Private School will at all time demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our students.

We have plans to offer learning platforms to people with both learning disability and physical disability (especially the blind, the dumb and the deaf).

Our overall business goal is to position our private school to become the leading tutorial brand in the educational industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Ashville is the right place to launch our private school.

Rolland Gyros International Private School is founded by Dr. (Mrs.) Irene Rolland Gyros and family. She is an educationist per excellence and she has won many awards in the education sector in the United States.

Dr. (Mrs.) Irene Rolland Gyros has both the academic qualifications and experience to run a private school that can favorably compete with other leading private schools not only in Ashville – North Carolina, but also throughout the United States and Canada.

3. Our Products and Services

Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America.

Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry and we will do all that is permitted by the law in the US to achieve our aim and business goal. Our service offerings are listed below;

• Teaching basic literacy and numeracy
• Establishing foundations in science, mathematics, geography, history and other social sciences
• Constantly working hard to meet regulatory accreditation standards
• Administering private funding efforts
• Providing access to extracurricular activities
• Retailing of Educational Books and Materials

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive private school that will become the number one choice for both parents and students in the whole of Ashville – North Carolina.
• Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional and conducive learning environment to students at different level of learning.
• Our overall business goal is to position Rolland Gyros International Private School to become the leading private school brand in the educational cum private school industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

Our Business Structure

It is a known fact that, the success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. Rolland Gyros International Private School will build a solid business structure that can support the growth of our private school.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the private school of our dream.

The fact that we want to become one of the leading private school brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Rolland Gyros International Private School;

• Head of The Private School(School Proprietress)

School Administrator

Tutors for Various Subjects – Secondary (seventh through 12th grade)

Tutors for Various Subjects – Primary (kindergarten through sixth grade)

• Accountant / Bursar
• Client Service Executive / Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

Head of the Tutorial College / School Coordinator:

• Responsible for providing direction for the college
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for handling high profile clients and deals
• Responsible for fixing fees and signing business deals (partnership)
• Responsible for signing checks and documents on behalf of the tutorial college
• Coordinates all arms of the tutorial school (tutorial center, adult education, home tutors and special education)
• Evaluates the success of the tutorial college
• Reports to the board of the tutorial college
• Responsible for overseeing the smooth running of HR and administrative tasks for the tutorial school
• Designs job descriptions with KPI to drive performance management for tutors (teachers)
• Regularly hold meetings with key stakeholders (parents and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily activities of the private school.
• Effectively teach subject / subjects as assigned by the school administrator
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the private school
• Contributes his / her quota towards growing the private school
• Receives complaints from parents and channel it to the appropriate quarters
• Handle any other duty as assigned by the school administrator.
• Ensure that students abide by the rules and regulations of the school administrator
• Handles any other duty as assigned by the school administrator.

Marketing Executive

• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the school

School Bursar (Accountant)

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Rolland Gyros International Private School
• Serves as internal auditor for Rolland Gyros International Private School

Client Service Executive

• Welcomes / receive parents and students by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides the parents and students with a personalized customer service experience of the highest level
• Through interaction with parents and students on the phone, uses every opportunity to build parent’s interest in the schools’ products and services
• Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to parents and students when they make enquiries
• Receives parcels / documents for Rolland Gyros International Private School
• Distribute mails in the organization
• Handles any other duties as assigned by the School Administrator.
• Responsible for cleaning the school facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the schools facility
• Handles any other duty as assigned by the school administrator
• Ensures that the school facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Any other duty as assigned by the school administrator

6. SWOT Analysis

Rolland Gyros International Private School engaged the services of a core professional in the area of business consulting and structuring with bias in the education sector to assist us in building a well – structured private school that can favorably compete in the highly competitive education cum private schools industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Rolland Gyros International Private School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Rolland Gyros International Private School;

As a private school, our core strength lies in the power of our team; our workforce. We have a team with excellent qualifications and experience in the educational sector. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.

As a new private school in Ashville – North Carolina, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated education cum private schools industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the education cum private schools industry is massive considering the number of parents who would want their wards to perform excellently well in their education and go ahead to be admitted in Ivy league colleges.

As a standard and international private school, Rolland Gyros International Private School is ready to take advantage of any opportunity that comes her way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the private school.

Some of the threats that we are likely going to face as a private school operating in the United States of America are unfavorable government policies that might affect private schools, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the private school line of business is that the key to attracting students is the educational performance and the pass rate of their students in national exams.

Any private school that has good records will always thrive. The demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location.

In some cases, students with special needs cannot cope in public schools hence the need for private schools. The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education.

The areas you would need to spend heavily on is in ensuring that your school is up to standard, your advertisements, and on insurance policy cover. Lastly, it is trendier to find private schools engaging in extra – curricular activities and as a matter of fact, a private school that thrives in sports can leverage on that to attract students who are sports inclined.

8. Our Target Market

As a standard and international private school, Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry

Our target market as a private school cuts across people (students) of different class and people from different culture background whether African, White, Caucasian, Latinos, Indians, and Asians. We are coming into the education cum private schools industry with a business concept that will enable us work with the students at different learning stages residing in and around Ashville – North Carolina.

Our competitive advantage

Indeed the private schools industry is highly competitive and the entry barriers are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities. We are quite aware that to be highly competitive in the education cum private schools industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of both students and parents alike.

Rolland Gyros International Private School might be a new entrant into the education cum private schools industry in the United States of America, but the management staffs and owners of the private school are considered gurus. They are people who are core professionals, licensed and highly qualified educationist / teachers at various levels of learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees (teaching and non – teaching staff members) will be well taken care of, and their welfare package will be among the best within our category (startups private school in the United States) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Rolland Gyros International Private School is established with the aim of maximizing profits in the education cum private schools industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis. Rolland Gyros International Private School will generate income by offering the following tutorial services;

• Teaching High school students various subjects in our private school

10. Sales Forecast

One thing is certain, there would always be parents and students who would need the services of private schools to be able to achieve their educational goals and as such the services of private schools will always be needed.

We are well positioned to take on the available market in Ashville – North Carolina and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the private school and our student base.

We have been able to critically examine the private schools cum education market in the United States of America and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Ashville – North Carolina. Below is the sales projection for Rolland Gyros International Private School, it is based on the location of our tutorial center and of course the wide range of tutorial services that we will be offering;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. So, there won’t be any major competitor (private school) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst private schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns. Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the private school.

We will also ensure that our students’ excellent results from national exams and other exams speaks for us in the marketplace; we want to build a standard and first – class private school that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our private school to become one of the top 30 private schools in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Ashville – North Carolina but also in other cities in the United States of America.

Rolland Gyros International Private School is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our private school by sending introductory letters alongside our brochure to schools, parents / household and key stake holders in Ashville – North Carolina.
• Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations.
• Creating a website, allows parents to be able to look you up, and also allows you to post general study tips, giving you an added advantage.
• Use friends and family to spread word about our private school
• Introduce Rolland Gyros International Private School to learning specialists, school coaches, school administrators, teachers, guidance counselors especially as they are with students everyday
• Post information about Rolland Gyros International Private School on bulletin boards in places like schools, libraries, and local coffee shops.
• Placing a small or classified advertisement in the newspaper, or local publication about Rolland Gyros International Private School
• Using tutorial referral networks such as agencies that will help match students with Rolland Gyros International Private School
• Joining relevant association or body that will enable you network and meet others in same industry.
• Advertising online by using an advertising platform such as Google Adwords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our private school in relevant educational magazines, newspapers, TV stations, and radio station.
• Attend relevant educational expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both parents and students in the whole of Ashville – North Carolina which is why we have made provisions for effective publicity and advertisement of our private school. Below are the platforms we intend to leverage on to promote and advertise Rolland Gyros International Private School;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Ashville – North Carolina.
• Engage in road show from time to time in targeted neighborhoods in and around Ashville – North Carolina
• Distribute our fliers and handbills in target areas in and around Ashville – North Carolina
• Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Private schools in the United States of America and of course in all the parts of the world charge students per tem / per session and students have the options of either paying their tuitions before resumption or during the school session.

Private schools generally charge students based on loads of factors, locations, services offerings and extra – curricular activities et al At Rolland Gyros International Private School we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.

In addition, we will also offer special discounted rates to all our students at regular intervals. We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

• Payment Options

At Rolland Gyros International Private School, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up a private school business, the amount or cost will depend on the approach and scale you want to undertake.

If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your private school’s environment is conducive enough for the students to learn.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a private school business; it might differ in other countries due to the value of their money. However, this is what it would cost us to start Rolland Gyros International Private School in the United of America;

• Business incorporation fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a large facility that will accommodate the number of block of closes, playing field, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000.
• Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
• Launching an official Website will cost – $500
• The budget for the payment of salaries for the first three months of operations: $120,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $15,000

Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of $750,000 to start a small scale but standard private school in the United States of America.

Generating Funding / Startup Capital for Rolland Gyros International Private School

Rolland Gyros International Private School is a family business that will be owned and managed by Dr. (Mrs.) Irene Rolland Gyros and her immediate family.

They are the sole financial of the private school which is why they decided to restrict the sourcing of the start – up capital for the private school to just three major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of any business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and of course the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Rolland Gyros International Private School is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best, to offer quality education to all our students so much so that they can favorably compete with students all over the United States and gain admission to Ivy League colleges.

Rolland Gyros International Private School will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

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