business plan for ice cream parlour

Ice Cream Shop Business Plan Template

Written by Dave Lavinsky

Ice Cream Shop Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their ice cream shop businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an ice cream shop business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Ice Cream Shop Business Plan?

A business plan provides a snapshot of your ice cream shop business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Ice Cream Shop

If you’re looking to start an ice cream shop business, or grow your existing ice cream shop business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your ice cream shop business in order to improve your chances of success. Your ice cream shop business plan is a living document that should be updated annually as your company grows and changes.

Funding Sources for Ice Cream Shop Businesses

With regards to funding, the main sources of funding for an ice cream shop business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for an ice cream shop business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Finish Your Business Plan Today!

If you want to start an ice cream shop business or expand your current one, you need a business plan. Below are links to each section of your ice cream shop business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of ice cream shop business you are operating and the status. For example, are you a startup, do you have an ice cream shop business that you would like to grow, or are you operating a chain of ice cream shop businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the ice cream shop industry. Discuss the type of ice cream shop business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of ice cream shop business you are operating.

For example, you might operate one of the following types of ice cream shop businesses:

• Self serve ice cream shop : this type of ice cream shop business allows customers to fill their own containers with desired ice cream flavors and toppings.
• Ice cream truck: ice cream trucks are a convenient way to reach more customers in different areas.
• Gourmet ice cream shop: this type of ice cream shop caters to customers seeking gourmet flavors and a high-quality experience.

In addition to explaining the type of ice cream shop business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, amount of monthly revenue etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the ice cream shop.

While this may seem unnecessary, it serves multiple purposes.

First, researching the ice cream shop industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your ice cream shop business plan:

• How big is the ice cream shop industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your ice cream shop business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your ice cream shop business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: children, parents, teenagers, and restaurateurs.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of ice cream shop you operate. Clearly, parents would want different service options and would respond to different marketing promotions than teenagers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most ice cream shops primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other ice cream shops. 

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes grocery shops, convenience stores, and ice cream vending machines or kiosks. You need to mention such competition to show you understand that not everyone who wants ice cream will go to an ice cream shop.

With regards to direct competition, you want to describe the other ice cream shop businesses with which you compete. Most likely, your direct competitors will be ice cream shops located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of flavors do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide more ice cream flavors?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a ice cream shop business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of ice cream shop that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to ice cream, will you provide comfortable seating, table service, or on-site entertainment?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your ice cream shop. Document your location and mention how the location will impact your success. For example, is your ice cream shop located in a busy retail district, shopping plaza, mall, etc. Discuss how your location might provide a steady stream of customers. 

Promotions : The final part of your ice cream shop marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites 
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your ice cream shop, including making ice cream, serving customers, and maintaining equipment.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1000th customer, or when you hope to reach $X in revenue. It could also be when you expect to open a new ice cream shop location or launch an ice cream shop franchise.  

Management Team

To demonstrate your ice cream shop business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in managing ice cream shop businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing ice cream shops or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 500 customers per month or 1,000? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your ice cream shop, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a local restaurant owner approached you with a $25,000 contract to provide ice cream for their restaurant. Let’s further assume the contract would cost you $25,000 to fulfill in terms of increased staffing costs and supplies. Well, in most cases, you would have to pay that $25,000 now for employee salaries, equipment, etc. But let’s say the company didn’t pay you for 180 days. During that 180-day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a ice cream shop business:

• Location build-out including design fees, construction, etc.
• Cost of equipment like dipping cabinets, walk-in refrigerators, and blenders
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your location lease or a blueprint of your shop.   Summary Putting together a business plan for your ice cream shop is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the ice cream shop industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful ice cream shop.

Ice Cream Shop Business Plan FAQs

What is the easiest way to complete my ice cream shop business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Ice Cream Shop Business Plan.

Where Can I Download an Ice Cream Business Plan PDF?

You can download our ice cream business plan PDF here.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of ice cream shop you are operating and the status; for example, are you a startup, do you have an ice cream shop that you would like to grow, or are you operating a chain of ice cream shops?

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

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Ice Cream Shop Business Plan

Start your own ice cream shop business plan

CoolScoops Ice Cream

Executive summary.

CoolScoops Ice Cream is an artisanal ice cream shop dedicated to enriching the community with unique, high-quality ice cream flavors made from locally sourced ingredients. Our shop serves as a vibrant gathering place for friends and families, promoting a sense of community through delicious treats, local art, and collaborative events.

Company Purpose / Mission Statement

To provide a memorable ice cream experience by offering an array of artisanal flavors, fostering community connections, and supporting local suppliers, all within a welcoming and dynamic atmosphere.

Problem We Solve

The saturation of the ice cream market with mass-produced flavors leaves consumers yearning for novel, quality options and a more engaging, personalized ice cream experience.

Our Solution

CoolScoops differentiates itself with a diverse menu of handmade, artisanal ice cream, including options for vegan and gluten-free diets. We prioritize local ingredients, enhancing both taste and community economic health. Our store is a hub for local events, art showcases, and collaborations, creating a strong community bond.

Target Market

We cater to a wide audience, including families, young adults, and health-conscious individuals seeking premium, artisanal ice cream. Our inclusive menu ensures there’s something for everyone, making CoolScoops a destination for diverse tastes.

The team is led by an Owner/Operator with a passion for ice cream and community engagement, supported by a Store Manager who ensures operational excellence, and a Marketing Coordinator who drives brand awareness and customer loyalty.

Financial Summary

CoolScoops aims for steady growth, with year-on-year revenue increases from $200,000 in Year 1 to $320,000 by Year 3, and profits growing from $20,000 to $100,000 in the same period.

Funding Needed

An initial investment of $150,000 is needed to secure and renovate our shop location, purchase initial inventory and equipment, and fund early marketing efforts to build brand presence.

Products & Services

Problem worth solving.

The community’s craving for unique, artisanal ice cream experiences, supported by local economies and integrated into communal activities.

A rotating selection of artisanal ice creams, including diet-specific options, leveraging local, high-quality ingredients, and serving as a catalyst for community events and collaborations.

Market Size & Segments

Our primary audience spans across age groups with a special focus on artisanal product enthusiasts and those engaged in community activities.

Competition

Current alternatives.

• National ice cream franchises
• Local dessert parlors
• Supermarket offerings

Our Advantages

CoolScoops stands out through its commitment to local sourcing, artisanal quality, and active community participation, creating a unique space that transcends traditional ice cream shops.

Marketing & Sales

Market positioning.

As a premium artisanal ice cream shop, CoolScoops is positioned as the go-to destination for unique flavors and community engagement, distinguishing us from conventional options.

Unique Value Proposition

Our unique approach combines exceptional, locally sourced ice cream with a strong commitment to community building, setting us apart in the marketplace.

Location & Facilities

Our flagship location is designed to be an inviting space that encourages community interaction, equipped with state-of-the-art ice cream making facilities.

We embrace modern technology for efficient operations, including an online ordering system for pickup and local delivery, and a dynamic social media presence for engagement and promotion.

Milestones and Metrics

• Launch in Summer 2024
• Introduce seasonal flavors in Fall 2024
• Start online ordering in Winter 2024
• Sponsor our first community event in Spring 2025
• Open a second location by Summer 2026

Company Overview and Team

Organizational structure.

CoolScoops is led by a dedicated team focused on delivering high-quality products and fostering community connections, with clear roles aligned with our mission.

Financial Plan and Forecast

Projected profit and loss.

Year 1: $200,000

Year 2: $260,000

Year 3: $320,000

Expenses/Costs

Year 1: $180,000

Year 2: $200,000

Year 3: $220,000

Year 1: $20,000

Year 2: $60,000

Year 3: $100,000

Additional details, including flavor menus, supplier partnerships, and community event plans.

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Ice Cream Shop Business Plan Template

Written by Dave Lavinsky

Ice Cream Shop Business Plan

You’ve come to the right place to create your Ice Cream Shop business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Ice Cream Shop businesses.

Below is a template to help you create each section of your Ice Cream Shop business plan.

Executive Summary

Business overview.

Frostee Delights Shop is a startup ice cream company located in Nashville, Tennessee. The shop is founded by Janice Maynor, who has experience in operating an ice cream shop. Now, with the expertise of knowledge and business acumen, she has determined she can confidently start and effectively grow a successful ice cream shop. She believes her experience of strategic growth, marketing skills, financial capabilities, and wide and deep knowledge of ice cream making and selling will provide everything needed for long-term growth and profitability.

Frostee Delights Shop will provide a comprehensive array of ice creams, sherbets, frozen yogurt and other assorted frozen treats for a wide variety of clients. Frostee Delights Shop will be the premier ice cream shop, providing frozen and delicious products to each client while supporting the strategic goals of the shop. Frostee Delights Shop will be the ultimate choice in ice cream and frozen treats for clients to ensure that every need of the customer is fully and completely met.

Product Offering

The following are the products and services that Frostee Delights Shop will provide:

• A wide range of frozen dessert treats, including ice cream, frozen yogurt, sherbets, nonfat frozen ice treats and Italian gelatos
• Ice cream cones in various configurations, including giant waffle cones, sweet tortilla cones, and specialty chocolate-dipped cones
• Nonfat and low fat frozen desserts
• Free “Today’s My Birthday!” ice cream cone
• Gluten-free waffle cones and gluten-free frozen treats
• Prepared Ice cream cakes in multiple sizes for pick-up
• Online “Speedy 15 Minute” express pick-up service
• Discount for orders over $40; Discount for parties and special events
• Free delivery on orders over $100

Customer Focus

Frosty Delights Shop will target all individuals within the greater Nashville area. They will target families, birthday party groups, and wedding parties. They will also target citywide businesses and government entities that occasionally host large groups. They will target schools with K-12 students, as well as city colleges and universities.

Management Team

Frostee Delights will be owned and operated by Janice Maynor. She recruited her former assistant manager, Donna LaCree, to be her shop operations manager and she recruited Tomas Lawinson to be her human resources manager.

Janice Maynor is a graduate of the University of Tennessee where she obtained her bachelor’s degree in business administration. She began working part-time in an ice cream shop while in university and began managing a large nationally-owned ice cream shop upon graduation. She has been a manager for over ten years.

Donna LaCree is a graduate of Pine Community College, where she earned her Associate of Arts degree in business administration. She has worked with Janice Maynor as an assistant for over six years and will take on the role of operations manager in the startup company.

Tomas Lawinson has been a human resources manager for five years, working within a retail chain of stores to oversee employee hiring, human resource practices and procedures, and assist in management. He will become the human resources manager for the startup company.

Success Factors

Frostee Delights Shop will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team at the Frostee Delights Shop
• Comprehensive menu of ice cream and frozen treats with many specialty desserts to suit every consumer.
• Special discounts for large group orders.
• “Speedy 15-minute Express” for pick-up.
• Free delivery for orders over $100.
• Frostee Delights Shop offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Frostee Delights Shop is seeking $200,000 in debt financing to launch its ice cream shop. The funding will be dedicated toward securing the shop space and purchasing equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Shop space build-out: $20,000
• Equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for the Frostee Delights Shop.

Shop Overview

Who is frostee delights shop.

Frostee Delights Shop is a newly established, full-service ice cream shop in Nashville, Tennessee. Frostee Delights Shop will be the most reliable, cost-effective, and delicious choice for everyone in Nashville and the surrounding communities. Frostee Delights Shop will provide a comprehensive menu of ice cream and frozen dessert products for all individuals, families and parties to utilize. Their full-service approach includes a comprehensive menu of ice cream flavors, specialty frozen desserts and ice cream cakes.

  Frostee Ice Cream Shop will offer a wide, delicious array of excellent ice cream treats, prepared with quality ingredients and expert precision. The team of “ice cream professionals” at the ice cream shop are highly-qualified and experienced in ice cream making and frozen dessert preparation. Frostee Delights Shop removes all headaches and issues of the hunt for excellent ice cream and frozen desserts and ensures all customer needs and desires for ice cream are deliciously met while delivering the best customer service.

Frostee Delights Shop History

The Frostee Delights Shop is owned and operated by Janice Maynor. She is a graduate of the University of Tennessee where she obtained her bachelor’s degree in business administration. She began working part-time in an ice cream shop while in university and began managing a large, nationally-owned ice cream shop upon graduation. She has been a manager in the shop for over ten years. Customers have appreciated the care and attention Janice consistently offers and have determined to follow her to the new ice cream shop.

Since incorporation, Frostee Delights Shop has achieved the following milestones:

• Registered Frostee Delights Shop, LLC to transact business in the state of Tennessee.
• Has a contract in place for a 10,000 square foot shop at one of the midtown buildings
• Reached out to numerous contacts to include Frostee Delights Shop in their online conversations.
• Began recruiting a staff of two and two office personnel to work at Frostee Delights Shop.

Frostee Delights Shop Services

The following will be the services Frostee Delights Shop will provide:

• Nonfat and lowfat frozen desserts

Industry Analysis

The ice cream shop industry is expected to grow over the next five years to over $90,160 million. The growth will be driven by the increased interest of consumers and the wide variety of flavors and frozen desserts available. Global experimentation with flavors, cones and toppings has increased consumer interest and created repeat consumer business across the spectrum of cities and towns globally.

Costs will likely be reduced as technology and software are introduced to both speed the process of ice cream and frozen dessert preparation, as well as methods to enrich and improve the flavors and consumer offers that ice cream desserts can provide for consumers. In addition, software will be further utilized to process day-to-day operations more quickly and with greater efficiency, thereby reducing costs overall.

Customer Analysis

Demographic profile of target market.

Frostee Delights Shop will target all individuals within the greater Nashville area. They will target families, birthday party groups, and wedding parties. They will also target citywide businesses and government entities that occasionally host large groups. They will target schools with K-12 students, as well as city colleges and universities.

Customer Segmentation

Frostee Delights Shop will primarily target the following customer profiles:

• Individuals seeking upmarket ice cream flavors and frozen desserts
• Individuals seeking specialty ice creams, such as gluten-free and sugar-free options
• Families and those celebrating special events
• Businesses, government entities and corporations
• Area colleges and universities

Competitive Analysis

Direct and indirect competitors.

Frostee Delights Shop will face competition from other companies with similar business profiles. A description of each competitor Shop is below.

Jack’s Ice Cream Shack

In 2000, Jack Howell began his ice cream business by renting a portable trailer that hitched to the back of his personal truck. Inside the trailer, he outfitted ice cream machines with various flavors and he arranged ice cream toppings to suit all tastes. Jack opened his mobile ice cream shack on the University of Tennessee campus and began a successful shack business. He now has seven mobile ice cream “shacks,” which are transported to sporting events, city gatherings, nearby tourist attractions and large parties.

Offering only three basic ice cream flavors; vanilla, chocolate and strawberry, Jack Howell depends on a wide variety of toppings to bring unique experiences to his customers. Cut fresh fruit, chocolate chips, gummy worms, and other fun toppings round out the ice cream flavors and bring repeat customers back to Jack’s shacks. The company recently franchised the model and concept nationally to a wide and receptive number of potential franchisees.

Sweet Libations!

Sweet Libations! is owned and operated by Noel Harding, who began the company in 2020 to serve customers who prefer ice cream and frozen yogurt in beverages of all kinds. The company has seen modest success to date by serving such favorites as Cold Press Ice Cream Coffee and Pineapple Frozen Fruit Punch. Sweet Libations! Is located in a mid-city retail area, where shoppers congregate and walk on a regular basis. Noel Harding managed a retail ice cream shop within the downtown Nashville area for over fifteen years before he opened this specialty beverage company. Customers primarily come from the surrounding retail and commercial companies in the city area.

The Hot & Spicy Delicacy Shop

The Hot & Spicy Delicacy Shop caters to consumers who love to experiment with distinctive flavors within gourmet foods. Although not a direct competitor, the shop pulls consumers from the mid-city area by offering quirky desserts and beverages that are not found in any other locations. For example, consumers can order a tasting menu of “Everything Chilies,” which contains glasses of chili pepper ice cream, chili pepper pie and chili pepper pressed juice. This quirky concept is appealing to tourists and others who enjoy distinctive flavors, but not all consumers will choose the experience. Many ice cream choices can be found nowhere else, which appeals to the discriminating consumer looking for an unusual experience. Tami Ray and Tommy Sanger have owned and operated this shop for almost twenty years.

Competitive Advantage

Frostee Delights Shop will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Frostee Delights Shop will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees provides a customized ice cream or frozen treat cone for each individual
• Unbeatable pricing for clients; they will offer the lowest pricing in the city.

Promotions Strategy

The promotions strategy for Frostee Delights Shop is as follows:

Word of Mouth/Referrals

Frostee Delights Shop has built up an extensive list of contacts over the years by providing exceptional service and expertise to former customers. The contacts and clients will follow the new startup by visiting, posting the visits online and talking about the shop to help spread the word of Frostee Delights Shop.

Professional Associations and Networking

Trade associations and networking in local and regional groups will be an immediate plan within the Frostee Delights team. Offers to get involved with charitable efforts or citywide events will be made, as each event and group may be potential customers and future business. Special discounts will be offered during the first 90 days of business.

Print Advertising

Two weeks before launch, all residents of Nashville will receive a special invitation to the launch of the Frostee Delights Shop, along with a gift card good for a free cone. In addition, the shop employees will visit companies and area businesses with free ice cream cones for employees to encourage new customers and business in the months ahead.

Website/SEO Marketing

Frostee Delights Shop will fully utilize their website. The website will be well organized, informative, and list all the products that Frostee Delights Shop provides. Daily specials will be included. The website will also list their contact information and list their availability for large-order deliveries. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Ice Cream Shop ” or “Ice Cream near me,” the Frostee Delights Shop will be listed at the top of the search results.

The pricing of the Frostee Delights Shop will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Frostee Delights Shop. Operation Functions:

• Janice Maynor will be the owner and President of the Shop. She will oversee all staff and manage client relations. She has spent the past year recruiting the following staff:
• Debbie Perkins, as the Shop Assistant will manage the ordering, stocking and inventory of products and supplies for the shop.
• Beth Saylar, the new marketing manager, will provide all marketing for the Frostee Delights Shop, including digital and hard copy promotions.

Milestones:

Frostee Delights Shop will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease shop space
• 5/15/202X – Finalize personnel and staff employment contracts for the Frostee Delights Shop
• 6/1/202X – Finalize plans for Frostee Delights Shop customers
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into Frostee Delights Shop
• 7/1/202X – Frostee Delights Shop opens its doors for business

Frostee Delights will be owned and operated by Janice Maynor. Janice Maynor is a graduate of the University of Tennessee where she obtained her bachelor’s degree in business administration. She began working part-time in an ice cream shop while in university and began managing a large nationally-owned ice cream shop upon graduation. She has been a manager for over ten years.

Donna LaCree is a graduate of Pine Community College, where she earned her Associate of Arts degree in business administration. She has worked with Janice Maynor as an assistant in the ice cream shop for over six years and will take on the role of operations manager in the startup company.

Financial Plan

Key revenue & costs.

The revenue drivers for Frostee Delights Shop are the fees they will charge to XXX for their services.

The cost drivers will be the overhead costs required in order to staff Frostee Delights Shop. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Frostee Delights Shop is seeking $200,000 in debt financing to launch its XX. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Customers Per Month: 575
• Average Revenue per Month: $29,250
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, ice cream shop business plan faqs, what is an ice cream shop business plan.

An ice cream shop business plan is a plan to start and/or grow your ice cream shop business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Ice Cream Shop business plan using our Ice Cream Shop Business Plan Template here .

What are the Main Types of Ice Cream Shop Businesses?

There are a number of different kinds of ice cream shop businesses, some examples include: Self serve ice cream shop, ice cream truck, and gourmet ice cream shop.

How Do You Get Funding for Your Ice Cream Shop Business Plan?

Ice Cream Shop businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start an Ice Cream Shop Business?

Starting an ice cream shop business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster. 1. Develop An Ice Cream Shop Business Plan - The first step in starting a business is to create a detailed ice cream shop business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your ice cream shop business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your ice cream shop business is in compliance with local laws. 3. Register Your Ice Cream Shop Business - Once you have chosen a legal structure, the next step is to register your ice cream shop business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 4. Identify Financing Options - It’s likely that you’ll need some capital to start your ice cream shop business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 7. Acquire Necessary Ice Cream Shop Equipment & Supplies - In order to start your ice cream shop business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your ice cream shop business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful ice cream shop business:

• How to Start an Ice Cream Shop

Ice cream shop business plan template + PDF

This article offers a detailed Ice Cream Shop Business Plan template, ideal for those looking to start or grow their ice cream shop. Please note, the names and financial details provided within this sample are entirely fictional and are used solely for demonstration purposes. These examples aim to show how you can structure your own Ice Cream Shop Business Plan , ensuring it's tailored to the unique aspects of your ice cream shop endeavor.

To facilitate easy customization, we provide a downloadable "Ice Cream Shop Business Plan PDF" . This document is a crucial asset for entrepreneurs focused on developing a solid and effective strategy for either launching or expanding their ice cream shop. The 'Ice Cream Shop Business Plan' serves as a detailed guide, offering comprehensive insights into the ice cream industry, and equips you with the necessary tools to effectively manage and grow your ice cream business.

How this ice cream shop business plan sample was created

Effortlessly design your ice cream shop's business plan with our user-friendly service. Click on "Generate your business plan" and answer a set of straightforward questions about your shop. Our advanced AI will analyze your responses to craft a customized business plan, tailored to your unique goals. The process is swift and streamlined, usually taking only 5-10 minutes, and produces an organized, comprehensive plan. The flexible nature of our system also allows for adjustments, ensuring the plan aligns perfectly with your vision. Once you're satisfied, you can easily download the plan to your computer, giving you a clear, detailed roadmap to successfully launch and grow your ice cream business.

Generate your custom ice cream shop business plan in minutes!

Ice cream shop business plan sample, executive summary, business description, market research and analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

Frozen Whispers is set to revolutionize the ice-cream industry with an appealing array of products that cater to children, teenagers, and adults alike. This ice-cream parlor, operating under a flat organizational structure headed by Sarah Johnson (Owner), Emily Turner (Manager), two Shift Supervisors, and ten Ice Cream Servers, aims to tantalize your taste buds with a myriad of ice cream flavors and desserts.

Our extensive product portfolio comprises sundae, milkshakes, and ice-cream cakes, among others. To accommodate customers' diverse lifestyle choices and dietary needs, we are committed to offering vegan and sugar-free options. We are determined to keep our offerings fresh and exciting by introducing unique and seasonal flavors regularly.

Frozen Whispers competes with formidable rivals in the market, such as Cold Rush Ice Cream, Chilled Chatters, Arctic Delights, Frozen Fables and Ice Dreams Parlor. Our strength, however, lies in our comprehensive range of products and commitment to inclusivity by offering vegan and sugar-free varieties. Nevertheless, we acknowledge the need to continuously innovate and strive for excellence, hence the regular introduction of new flavors and an unwavering commitment to high-quality, irresistible offerings.

Our skilled management team includes industry veterans such as Sarah Johnson, Alicia Clarkson, Emily Turner, Laura Sanders, and Robin Gordon, each bringing valuable professional expertise from notable companies like Baskin Robbins and Ben & Jerry’s. Their collective years of experience and proven track record in the food industry will drive Frozen Whispers’ success in the competitive ice-cream market.

Our marketing and sales strategy hinges on traditional advertising, digital marketing on popular social media platforms, in-store promotions, and strategic alliances with local events. We also plan to expand our reach by offering a delivery service through popular apps like UberEats and Grubhub.

Operationally, Frozen Whispers will source premium ingredients, attract skilled staff and maintain cutting-edge ice-cream-making facilities. With quality as our prime focus, we aim to sell 400 cones per day. Our operating hours will span from 10 AM to 10 PM, accommodating the varying schedules of our customers.

Financial projections indicate a favorable outlook over the next 3-5 years, with expected revenue reaching $500,000 in the second year and crossing the $1 million mark by the fifth year. However, we have identified potential business risks, including seasonal fluctuations, spoilage, health violations, fierce competition, and the adverse effect of COVID-19 on business operations. Each risk has an associated mitigation plan to counter potential devastation, and a contingency plan to ensure the business remains robust and profitable, even in the face of adversity. With thorough planning and a clear vision, Frozen Whispers is set to conquer the ice-cream industry, making every bite an unforgettable journey of flavor and delight.

Frozen Whispers is an ice cream parlor, located in the heart of New York City. The business was first conceived in 2018 by Sarah Johnson, a passionate ice cream enthusiast with a dream. Her vision was to create an oasis where everyone, regardless of age, could indulge in creative, mouth-watering ice cream varieties that far exceeded the traditional vanilla, chocolate, and strawberry offerings. The purpose of Frozen Whispers is not only to provide delicious ice cream but also to create a unique and memorable dessert experience.

We operate in the Food Services Industry, specifically in the Ice Cream Parlors segment. This industry is filled with intense competition but has remained resilient over the past decade due to its persistent popularity across all demographics.

Our mission is to provide a delicious escape from the everyday through our variety of gourmet ice creams. We intend to be the top management team of dessert lovers from every walk of life, promising an innovative variety of flavors, top-notch customer service, and a commitment to high-quality ingredients.

Frozen Whispers operates as a sole proprietorship, owned entirely by Sarah Johnson. We feel this structure benefits our business as it allows us maximum management flexibility, with the ability to adjust quickly and effectively to shifting market demands.

In terms of the projected long-term potential of the business, we see great promise. The appeal of ice cream is enduring and crosses all age demographics. With our focus on innovation and a commitment to quality, we envision Frozen Whispers evolving into a top destination for the dessert lovers, not only in NYC but across the state and, one day, the nation.

Looking towards the future, we plan for steady yet formidable growth. We aim to continuously expand our menu, whilst ensuring we consistently deliver the tastes and experiences our customers have come to expect. This growth will certainly introduce new challenges, but with Sarah Johnson and her committed team at the helm, we are confident in our ability to navigate these challenges and achieve our dream of making the world a sweeter place, one ice cream at a time.

Frozen Whispers aims to inspire a sense of anticipation and tantalize taste buds as customers look forward to savoring their picks. Ice cream for us is not just a business; it's a sweet journey that we love to share with everyone.

Frozen Whispers operates within the thriving ice-cream industry. The U.S. ice-cream market was valued at $57.7 billion in 2019 and is projected to grow at a compound annual growth rate of 5.3% from 2020 to 2027. This industry is driven by trends including the consumption of organic ingredients, demand for premium products, and continual flavor innovation.

Our target market comprises children, teenagers, and adults who revel in ice cream and desserts, specifically within the New York metropolitan area that has a population of approximately 19.3 million. With an intended focus on millennials who are leading drivers of the organic and sustainable food movements, we acknowledge the significant growth potential within this demographic.

The market's growing appetite for diversity and innovation fuels the demand for exotic and unexplored flavors alongside a strong preference for healthier options. Vegan, gluten-free, and low-sugar alternatives are sought after, along with artisanal hand-crafted ice creams that offer an upscale dessert experience.

Trends indicate consumer preference for personalized experiences, such as build-your-own-sundaes and mix-and-match flavor options. Subscription services and home deliveries are also gaining traction, mainly due to the recent pandemic's societal shifts.

A competitor analysis indicates several prominent competitors. Cold Rush Ice Cream, armed with its expansive flavor library and national brand recognition, holds a significant market share. Chilled Chatters is known for its unique flavor combinations and holds a loyal customer base. Arctic Delights, Frozen Fables, and Ice Dreams Parlor also offer stiff competition with their appealing marketing strategies and customer loyalty programs.

Potential barriers to entry include the established presence of competition and the substantial initial capital investment required for leasing premier locations, procuring machinery, and inventory build-up. Furthermore, ensuring compliance with food safety and health department standards requires continual investment and vigilance.

Frozen Whispers intends to navigate these barriers through strategic planning and execution. The investment in a highly experienced and committed management team will provide an advantage in business operations, strategizing, and problem-solving. Additionally, offering a variety of ice cream-based desserts that cater to vegan and sugar-free options can address market demands and set us apart from competitors.

Our unique and seasonal flavors, alongside superior customer service, should result in strong customer loyalty. By leveraging marketing platforms, both online and offline and engaging potential customers through local event partnerships, we intend to quickly establish ourselves as a premier destination for ice cream lovers. Offering delivery services through popular apps will also cater to consumer preferences and enhance our reach.

In conclusion, Frozen Whispers, equipped with a comprehensive understanding of the market, is well-positioned to step into the industry, develop a loyal customer base, and secure a good market share in the excitingly versatile world of ice cream.

Organizational Structure and Management

Frozen Whispers is set on a mission to provide a delightful, out-of-the-box ice cream experience. This ice cream shop, located in the heart of New York City, revolves around a flat organizational structure that promises efficient decision-making and improves communication.

The leadership team comprises Sarah Johnson (Owner), Emily Turner (Manager), two Shift Supervisors and ten Ice Cream Servers, each bringing their unique skills to the table. Sarah, a former regional manager of Baskin Robbins, brings valuable industry experience and an unyielding passion to the role. Emily, with over ten years of experience in food retail management, ensures seamless operations across the ice cream shop's facets.

Our staffing needs are met currently, but as we plan towards expanding our "Frozen Whispers" brand, we foresee increased manpower requirements for both back-end preparation and front-end customer servicing roles. Consistent recruitment and rigorous training of staff will be prioritized to maintain high service standards and food quality.

Human resources policies and practices at Frozen Whispers are designed to ensure an inclusive and engaging work environment. We believe in equal opportunities for all and adhere to strict anti-bias and anti-discrimination practices. Regular feedback sessions, performance evaluations, and emphasis on skill-enhancement underscore our commitment towards supporting our employees' well-being and professional growth.

External advisors and consultants play a crucial role in our company's progress, particularly in areas such as legal compliance, tax planning, and food safety standards. We count on the expertise of external HR consultants for the most updated and relevant HR practices.

On the finance front, robust financial planning steered by our Financial Controller, Robin Gordon, a seasoned CPA. Robin's extensive experience in retail finance provides us with solid footing in the sector while ensuring the effective and responsible management of resources.

Our primary competitors in the current market are "Cold Rush Ice Cream" , "Chilled Chatters" , "Arctic Delights" , "Frozen Fables" , and "Ice Dreams Parlor" . Our strengths lie in our unique flavor profiles, a firm commitment to quality, and unparalleled customer service. We aim to differentiate ourselves from our competitors by consistently introducing unique and seasonal flavors. However, we acknowledge challenges, such as maintaining consistency in flavor and quality, managing customer expectations, and the need for continuous innovation. We are confident that with strategic focus and implementation, we can turn these challenges into opportunities for growth and brand differentiation.

Frozen Whispers is centered around the creation and retail of quality ice-cream, including a variety of innovative flavors and novel dessert combinations. Consisting of our flagship range of classic flavors, we regularly innovate with unique seasonal and gourmet flavors derived from local and exotic sources. Our offerings also include custom-created sundaes, milkshakes, ice cream cakes, and other ice cream-based desserts. A blizzard of sweetness, if you will.

Our unique selling proposition is a fusion of quality, creativity, and customer responsiveness—reflecting a mix of classic and unusual flavors you won't find anywhere else. We cater to a broad range of tastes with vegan and sugar-free options. Under Sarah Johnson's creative stewardship, our shop offers an array of European and Asian inspired flavors that bring the global culinary scene home to New York.

Frozen Whispers is a startup currently in the beta phase. We are testing with a select group of local consumers while sourcing high-quality inputs from the creameries of Pennsylvania and organic fruit farms of Up-state New York. Although we are in the early stages, future plans involve expansion. In 3-5 years, we plan to establish a chain of stores in the Tri-state region and develop a national-brand presence.

We are currently awaiting the approval of patents for three of our unique flavors: Caramelized Fig & Cheese, Earl Grey Fudge, and Bourbon Pecan Pie. In addition, we have registered Frozen Whispers and our by-line "Whispering Sweetness" as trademarks, setting a strong foundation for future branding.

The production process at Frozen Whispers starts with quality ingredients sourced from reliable suppliers. The ice cream base is made fresh every day and pasteurized in-house. Flavors are then incorporated, followed by churning in high-end ice cream machines imported from Italy. This slow process allows the ice cream to have a denser, creamier texture.

Our major suppliers are local dairy farms affiliated with the Certified Organic Association of Northeastern New York, and the Pennsylvania Association for Sustainable Agriculture for fresh, organic fruits and cream. We have secured contracts with these suppliers for a continuous and stable supply of high-quality ingredients, ensuring minimal delays or disruptions.

Delivering a refreshing experience with every scoop, Frozen Whispers is here to make your ice-cream dreams come true with a truly unique, exquisite twist on beloved classics.

Frozen Whispers, born out of a love for ice cream and a passion for crafting unique flavors, has its headquarters nestled in New York City. What started as a playful exploration of dessert varieties by Sarah Johnson has grown into a business venture with a comprehensive range of products that cater to diverse tastes and age groups. The ice cream parlor offers a wide variety of flavors, sundaes, milkshakes, ice cream cakes, and numerous other desserts, with vegan and sugar-free options to cater to the health-conscious market.

Marketing Strategy:

Our marketing strategy revolves around online and offline channels. We intend to connect with our audience through social media platforms like Instagram, Facebook, and Twitter. These platforms allow us to showcase our products effectively, share behind-the-scenes content, announce new flavors, create brand stories and engage directly with our customers. We also recognize the critical role of search engine optimization (SEO) and plan to create a user-friendly website with regularly updated blogs about ice-cream trends and in-house developments. For offline promotions, we aim to collaborate with local events like food festivals, sports events, and community gatherings to create a presence within our target market.

Sales Strategy:

A robust sales strategy is crucial to our business objective. For sales activities, our prime channel would be our store; however, we will also adopt a delivery model operating via food apps like UberEats and GrubHub to increase our service reach. Our sales team, led by an experienced supervisor, will provide warm, friendly, and efficient service to our customers.

Pricing Strategy:

Our pricing strategy is based on a cost-plus pricing model. We have priced our products reasonably while ensuring excellent quality, which we believe differentiates us in the competitive market.

Distribution Channel:

Apart from our flagship store in New York City, our ice cream delivery model through UberEats and GrubHub aims to cater to customers who prefer enjoying our products within the comfort of their homes.

Promotion and Advertising Plans:

Our promotional plans include frequency-based customer reward programs to increase customer retention. We would also run regular discount offers during off-peak seasons. Advertising would primarily be digital, through social media and Search Engine Marketing.

Customer Service Policies:

Customer satisfaction is our top priority. We believe in a proactive approach to customer service - addressing concerns promptly and ensuring that all our customers leave with a smile.

Our business plan leverages strategic marketing and sales efforts, well-calculated pricing, efficient distribution channels, impactful promotion, and advertising efforts, and focused customer service policies. By doing so, we plan to establish Frozen Whispers as the go-to spot for all ice cream lovers, delivering not just a product, but a delightful experience.

Our operations workflow at Frozen Whispers involves opening the store each day at 10 a.m. We start by preparing the ice cream, which can take a few hours depending on the number of flavors being made that day. Once the ice cream is prepared, it's time to open the store. The servers are tasked with operating the cash register, taking orders, serving ice cream, and ensuring the shop remains clean and inviting. Manager Emily Turner and the shift supervisors divide responsibilities, manage staffing, and ensure the store runs smoothly.

The production process begins by choosing top-quality ingredients for our ice creams. Afterward, the ingredients are carefully mixed and frozen using our state-of-the-art ice cream making machines to ensure a perfect consistency and texture. Depending on the flavor, the ice cream might then be enhanced with mix-ins like nuts, fruit, or candy pieces.

Quality control is crucial in our operations. We regularly inspect our ingredients to ensure their freshness and taste. Our machines are also subjected to regular maintenance and sanitation procedures to ascertain their optimal functionality. Additionally, we pride ourselves on maintaining a clean and safe environment for our customers and employees.

Inventory management is another essential part of the operations. Inventory levels are reviewed daily, and the necessary orders are placed with suppliers to ensure we never run out of essential items. All inventory is stored in the appropriate cool storage facilities to prolong freshness and prevent waste.

We also pay attention to our supply chain management. We've partnered with reliable suppliers who provide us with high-quality dairy products, fruits, and nuts. Our partnership with these suppliers ensures we can provide our customers with consistent and excellent quality products.

Facilities and equipment needs are crucial to our operations. We operate from a well-situated store with excellent visibility and footfall. Our store was designed to show off the breadth of our offerings, with bright displays and comfortable seating. We have invested considerably in powerful freezers, high-quality ice cream making machines, and other small wares such as serving utensils and storage containers, necessary for day to day operations.

Overall, our operational plan integrates all aspects of our business, ensuring that customers are served exceptional ice cream in a pleasant environment by friendly staff.

Frozen Whispers projects substantial growth, positioning itself to capitalize on the increasing consumption of ice cream by children, teenagers, and adults. We have prepared a financial forecast, projecting substantial growth for the next three to five years.

Sales Forecast:

Within our first year, we project a conservative revenue target of $250,000. As the brand name becomes more familiar, we anticipate an increase in sales, reaching $500,000 in revenue by the second year, and crossing the $1 million threshold by the end of the fifth year.

Profit and Loss Projection:

In the initial stages of the business, startup costs and operational expenses may lead to limited profits or even minor losses. However, we expect to see positive growth from the second year onward with a net profit of $75,000.

Cash Flow Projection:

Due to the cyclical nature of the business, we project stable cash flow during the warmer months and predict a decrease during the colder months. However, our marketing initiatives and the introduction of winter-specific flavors will serve to bolster winter sales and maintain a favorable cash flow throughout the year.

Balance Sheet Projection:

We project an increase in assets over the next five years as the business grows and expects to see accumulated profits invested back into the business. Our short-term and long-term debts are projected to decrease as the profits roll in, leading to a strengthening of our equity position.

Break-Even Analysis:

Our break-even analysis shows that with an average sales price of $5 per ice cream serving and an estimated cost of goods sold at $2 per serving, we will need to sell an estimated 125,000 servings annually, or around 342 servings per day, to cover our fixed costs completely.

Financial Assumptions and Considerations:

These projections and analyses are based on several assumptions, including market stability and consistent consumer demand for ice cream. Changes in the economy, shifts in consumer taste, or the entrance of a new competitor could alter these projections. Considering this, we plan to review and adjust our financial forecasts as necessary every quarter to reflect the most up-to-date business and market situations.

Even with these considerations, we are confident that our offerings' uniqueness, sustainable business model, and the team's experience will make Frozen Whispers a success. The business aims not only for fiscal growth but also to be an integral part of our customers' delightful memories.

Frozen Whispers, like any businesses, faces potential risks that could disrupt operations. These risks include market risks, operational risks, and financial risks.

Market Risks:

• Demand Fluctuations: Since the business is in the ice cream industry, seasonal variations might affect consumers' interest. Mitigation Strategies: Develop diversified menu options like hot beverages and desserts for the cold season. Contingency Plans: Enhance advertising during low seasons. Creation and promotion of unique winter flavors.
• Market Saturation: Many competitors already exist in the market, and new ones might emerge. Mitigation strategies: Offer unique and innovative flavors and provide unparalleled customer service. Contingency plans: Launch marketing campaigns to increase visibility.

Operational Risks:

• Equipment Failure: Our business relies heavily on ice-cream making machines and cold storage units; these equipment's failure can disrupt operations. Mitigation strategies: Implement a regular maintenance schedule for all equipment. Contingency plans: Maintain relationships with equipment vendors for quick repairs or replacements.
• Staff Turnover: Being in the food industry, frequent staff turnover can affect our business operations. Mitigation Strategies: Offer competitive salaries, create a positive working atmosphere, and provide job training. Contingency Plans: Maintain a pool of trained part-time staff who can step in when necessary.

Financial Risks:

• Increased Costs: A rise in the cost of ingredients or equipment could affect our profitability. Mitigation strategies: Develop relationships with multiple suppliers to prevent dependency on one source. Maintain an efficient inventory system to manage stock and reduce waste. Contingency Plans: Review and adjust menu prices as necessary.
• Sales Volume Fluctuation: Sales might not meet projections, impacting our financial health. Mitigation strategies: Develop aggressive marketing strategies to attract customers and increase sales. Contingency Plans: Assess and adjust operational and marketing strategies.

Insurance and Legal Considerations:

To protect our business from potential legal issues, Frozen Whispers will comply with all necessary permits, licenses, and health regulations. We will secure liability insurance to protect the business against potential lawsuits. Additionally, we will insure our property and equipment against damage, theft, or loss.

In conclusion, a broad understanding of potential risks and strategic planning will help Frozen Whispers navigate difficulties and maintain resilience in the dynamic and competitive ice-cream industry.

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How to Start an Ice Cream Parlor

We’ve all seen the joy on people’s faces as they enter an ice cream shop and peruse the various flavors. There are few who don’t enjoy a scoop of their favorite flavor on a hot summer day. Running your own ice cream parlor is hard work, but is a fulfilling career for the entrepreneur with a sweet tooth.

Learn how to start your own Ice Cream Parlor and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start an ice cream parlor by following these 10 steps:

• Plan your Ice Cream Parlor
• Form your Ice Cream Parlor into a Legal Entity
• Register your Ice Cream Parlor for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Ice Cream Parlor
• Get the Necessary Permits & Licenses for your Ice Cream Parlor
• Get Ice Cream Parlor Insurance
• Define your Ice Cream Parlor Brand
• Create your Ice Cream Parlor Website
• Set up your Business Phone System

We have put together this simple guide to starting your ice cream parlor. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Ice Cream Parlor Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your ice cream parlor?

Business name generator, what are the costs involved in opening an ice cream parlor.

Ideally, you want a storefront that sees a lot of foot traffic and isn’t overrun with similar businesses. You’ll need 800-1100 square feet, depending upon the scope of your business. Rent can run anywhere from $1,800 to $3,000 per month. Standard leases require first and last month’s rent upon signing.

Once you have your location, you can start designing your shop and purchasing the necessary equipment. Just one piece of equipment can cost upwards of $8,000 used. Shop owners report an initial investment of $25,000, with many spending upwards of $50,000.

What are the ongoing expenses for an ice cream parlor?

Inventory costs vary depending upon the products you offer, typically averaging $5,000-$6,000/month. You’ll want to budget approximately $500 per month for advertising expenses. Labor costs, including cleaning services, payroll, worker’s comp, and taxes will run between $2,000-$4,000/month, depending upon how many employees you hire. Energy bills for similar businesses cost upwards of $600/month.

Who is the target market?

Many customers view ice cream as a special treat. Their visits are sporadic; so consistent quality is important in gaining loyal repeat customers. Your clientele will also be there to fulfill a craving or because they couldn’t resist the temptation. To ensure a steady influx of people, choose a location with a good amount of foot traffic.

How does an ice cream parlor make money?

Most ice cream is served by the scoop. Standard serving options include cups, cones, and specialty sundaes. Many parlors satisfy their customer’s sweet tooth by offering a variety of topping options, which are also paid for by the scoop.

The most important thing to note is that the ice cream industry is seasonal. A bulk of your revenue will be generated during the summer, whereas the winter months will be sparse.

The price you can charge should be largely dependent upon the demographic, but $2.50-$3 for a 4 oz scoop is a good place to start. In areas like New York, customers are paying up to $5/scoop.

How much profit can an ice cream parlor make?

If you’re located in a primarily cold region, off-season will be longer and will negatively impact your bottom line. The variety of products you sell also defines your annual profit. If opening a soft serve ice cream shop, customer options are limited and you could see a lower profit. Annual gross profit ranges from $19,900 to $49,000. With the proper vision and drive, entrepreneurs have the potential to make significantly more than that.

How can you make your business more profitable?

The following are examples of what other parlor owners have done to improve their annual profits:

• Participate in local events like a farmer’s market or fundraiser
• Get creative. Many ice cream lovers crave sundaes, milkshakes, root beer floats, and toppings
• Sell ice cream cakes and offer clients an opportunity to custom order for special occasions
• Let your customers take home ice cream by the pint
• Sell your product in local grocery stores and restaurants

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your ice cream parlor is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate an ice cream parlor business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits . In particular, most states require ice cream parlors to obtain a seller’s permit. A seller’s permit allows states to record and collect taxes from goods (and sometimes service) sales.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Ice Cream Parlor needs and how much it will cost you by reading our guide Business Insurance for Ice Cream Parlor.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market an ice cream parlor

Your goal is to get people in the door. After that, the product should speak for itself. Opening day is a special day for you, so you should share it with prospective customers! Host an opening day event, where customers can come in and taste-test your offerings. Make sure your signage is prominently displayed and properly represents your brand.

Social media should be included in your marketing strategy. You’ll reach a broader audience and can share specials with your regular clients. Be sure you’re listed in all local directories, as well as mobile app tools such as Yelp.

How to keep customers coming back

Location will have an impact on attracting customers. Keep them coming back by providing quality products and an enjoyable experience every time. Your space should always be sparkling clean and your staff should be fun and professional.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Whether you decide to serve your own creations in-house or plan to serve a ready-made brand, an ice cream shop offers a great opportunity for those who love to get creative with food. The hours are long, but bringing people together over their love of something sweet makes the work you put in worth it.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at an ice cream parlor?

Your daily activities will depend on the type of ice cream shop you envision and how large your staff is. If you sell ready-made ice cream, your day will be spent placing and accepting deliveries and ensuring all inventory is fully stocked. If ice cream will be made in-house, the bulk of your day will be spent creating those sweet treats. Franchise owners will have the added duties of tracking sales and reporting to the main office.

No matter what type of parlor you open, be present in the storefront and get to know your customers. You’ll build a more successful business by understanding their likes and dislikes.

What are some skills and experiences that will help you build a successful ice cream parlor?

Like any successful entrepreneur, you should be business-minded and competitive. It’s also critical that you have strong interpersonal skills and a knack for listening and identifying your customers’ tastes and preferences.

An ice cream parlor’s success is defined by the quality and taste of the products. If homemade ice cream is part of your business plan, you should be creative and well-versed in what spices and foods complement each other.

The National Ice Cream Retailers Association (NICRA) offers members a wealth of information and networking opportunities to help you get started and realize long-term growth and success.

What is the growth potential for an ice cream parlor?

Many owners keep their shops small by choice. Those with a larger vision typically partner with a franchise. If you make enough of a name for yourself, starting your own franchise business is a viable option.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

How and when to build a team

Many ice cream shop owners try to take on everything themselves. Your customers want to interact with a staff that is knowledgeable and excited to be there. If you’re burned out from doing everything yourself, you won’t be able to deliver that experience. High school students have the energy you’re looking for and are an affordable hiring option.

Useful Links

Industry opportunities.

• National Ice Cream Retailers Association provides exchange of information among members
• Listing of different franchising opportunities for ice cream parlor
• Find more  Business Ideas  perfect for Small Towns!

Real World Examples

• Large ice cream franchise
• Small ice cream parlor
• Experience of couple who opened an ice cream parlor

Further Reading

• Tips for opening and running an ice cream parlor
• Guide for opening an ice cream parlor
• Parlor start-up guides, franchise opportunities, and lists of necessary equipment.

Entrepreneur Interviews

Read Interview

Have a Question? Leave a Comment!

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How to write a business plan for your ice cream shop.

Starting an ice cream shop is a great idea because it offers a high potential for profitability and it is a product that is in demand year-round.

Additionally, it is relatively low-cost to start and maintain.

But, before launching anything, make sure you have a business plan in place.

A business plan is an essential tool for any new venture, as it helps to define the goals and objectives of the project as well as identify potential risks and solutions. Writing a business plan before starting a new project will help ensure that all aspects of the project are properly thought through and planned for.

In short, a thorough business plan will help make sure your ice cream shop is profitable .

What are the essential parts of a business plan for an ice cream shop? What components should be part of the structure? Which financial figures should be part of the analysis? What's the most efficient way to write a business plan?

This article will provide answers to all these questions!

One last thing, you don't have to start your business plan from scratch.

You can download our business plan for an ice cream shop and adapt it to your project.

Designing a business plan for an ice cream shop

Is it worth considering a business plan for your ice cream shop.

Yes, you should consider making a business plan for your ice cream shop.

Formulating a comprehensive business plan will allow to:

• learn about the ice cream shop market
• understand the industry's cutting-edge developments
• identify what makes an ice cream shop viable
• understand the popular ice cream flavors, toppings, and serving preferences of customers
• come up with a great value proposition for your frozen dessert parlor
• review competitor customer satisfaction
• find competitive advantages for your ice cream shop
• find a business model that maximizes revenue and minimizes costs
• design and implement a comprehensive and strategic action plan for continuous growth
• identify and manage risks specific to an ice cream shop, including food safety, ingredient sourcing, and customer preferences

Our team has created a business plan for an ice cream shop that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for an ice cream shop?

Your business plan incorporates various metrics and valuable data. It must be arranged in a manner that is easy to read and understand.

When we designed our business plan for an ice cream shop , we took care to arrange it appropriately.

These are the 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The section number one is called "Market Opportunity".

This section presents a comprehensive report on the ice cream shop, including key data and metrics to guide your decision-making process in the frozen dessert industry.

We constantly update all the data there.

2. Project Presentation

In the "Project" section, you can outline your ice cream shop, describing the range of ice cream flavors and treats you offer, unique creations, locally sourced ingredients, kid-friendly ambiance, and the unique value proposition that brings joy and indulgence to customers through delightful ice cream experiences.

Also include a short description about yourself at the end of this section.

Explain your passion for creating delightful frozen treats, your knowledge of different ice cream flavors and recipes, and how you plan to create a joyful and indulgent ice cream shop experience for customers. Highlight your commitment to using quality ingredients, your ability to offer a wide variety of flavors and toppings, and your dedication to providing exceptional customer service that leaves customers craving your irresistible ice cream creations.

We've already prepared some wording in our business plan. Modify it as necessary to fit your concept.

3. Market Research

Then, there is the "Market Research" section.

This section describes the target audience for your ice cream shop.

It includes a comprehensive analysis of competitors in the ice cream industry and emphasizes your shop's unique ice cream flavors and competitive advantages.

A tailored SWOT analysis is provided as well.

4. Strategy

The "Strategy" section presents a comprehensive 3-year action plan, outlining the initiatives and actions required to make your ice cream shop a highly profitable venture.

Furthermore, there is a marketing strategy for an ice cream shop, a way to manage risks, and a completed Business Model Canvas included in this section.

5. Finances

Ultimately, the "Finances" section serves as a platform to present the financial aspects and projections of your project.

How to write the Executive Summary for an ice cream shop?

The Executive Summary is like a quick overview of the business plan of your ice cream shop.

Don't exceed 2 pages; stick to the most essential information.

This document aims to capture the reader's attention and make them interested in your business plan.

In the Executive Summary of your ice cream shop, answer these questions: what flavors and products does your ice cream shop offer? who is your target audience? what other ice cream shops are in the area? how do you differentiate yourself from them? how much funding do you need?

How to do the market analysis for an ice cream shop?

Analyzing the market for your ice cream shop allows you to gain insights into factors such as customer preferences for frozen treats, competition from other ice cream shops, and emerging trends in the dessert industry.

By conducting a thorough market study, an ice cream shop can understand consumer tastes, offer a variety of delicious flavors, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer following, increased sales, and a prominent presence in the local ice cream industry.

Here's what we've included in the "Market Research" section of our business plan for an ice cream shop :

• market trends and data about ice cream shops, including ice cream flavor popularity, seasonal variations, and the growth of artisanal ice cream
• a list of potential customer segments for an ice cream shop
• the competitive research
• the competitive advantages to build for an ice cream shop

The key points of the business plan for an ice cream shop

What's the business model of an ice cream shop, business model of an ice cream shop.

An ice cream shop's model centers around producing and selling ice cream and related frozen desserts. Revenue is generated through product sales, including scoops, cones, tubs, and potentially offering specialty sundaes, milkshakes, or catering services.

The business model focuses on offering a variety of flavors, using quality ingredients, creating a visually appealing and welcoming shop ambiance, effective branding and marketing, and building a loyal customer base through exceptional taste and customer service.

Success depends on flavor innovation, attractive presentation, strategic location, effective marketing to target customers, and providing a delightful and memorable ice cream experience for customers.

Business model ≠ Business plan

It's important not to mistake "business plan" for "business model."

A business model is like a structure that explains how a company makes money and provides value.

In a business plan, you utilize the Business Model Canvas as a simplified approach to explain the core components of your business model.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for an ice cream shop .

How do you identify the market segments of an ice cream shop?

Market segmentation for your ice cream shop involves dividing your potential customers into different groups based on their ice cream preferences, flavors, and demographics.

These categories may include factors such as traditional flavors, unique and artisanal flavors, vegan options, or customers seeking specific ice cream experiences or dietary options.

By segmenting your market, you can offer specialized ice cream flavors and options that cater to each segment's specific requirements. For example, you might focus on traditional flavors and provide classic ice cream choices such as chocolate, vanilla, or strawberry, offer unique and artisanal flavors that are crafted in-house with innovative combinations and ingredients, specialize in vegan options and provide dairy-free and plant-based ice creams, or focus on specific ice cream experiences or dietary options such as sundaes, milkshakes, or gluten-free options to accommodate customers with specific preferences or dietary restrictions.

Market segmentation allows you to effectively target your marketing efforts, communicate the deliciousness and quality of your ice cream offerings, and provide a delightful and indulgent ice cream experience that meets the unique needs and preferences of each customer segment.

In the business plan for an ice cream shop , you will get a detailed market segmentation, helping you understand your target audiences and their needs.

How to conduct a competitor analysis for an ice cream shop?

Without surprise, you won't be the only ice cream shop in your area. There will be other establishments offering delicious and unique ice cream flavors to customers.

Include a comprehensive assessment of your competitors' characteristics, strengths, and weaknesses in your business plan.

Take note of their weaknesses (such as limited flavor variety, inconsistent ice cream quality, or poor customer service).

Why is it important to address these concerns? Because these weaknesses can impact the customer experience at ice cream shops.

By focusing on these areas, you can offer a variety of delicious and high-quality ice cream flavors, provide a welcoming and cheerful ice cream shop ambiance, and deliver friendly and attentive customer service, positioning your ice cream shop as a go-to destination for sweet and joyful treats.

It's what we call competitive advantages—invest in them to make your business unique.

Here are some examples of competitive advantages for an ice cream man: delicious and refreshing ice cream treats, mobile and convenient service, joyful customer experiences.

How to draft a SWOT analysis for an ice cream man?

A SWOT analysis can help identify potential opportunities and threats in order to make informed decisions about starting an ice cream shop.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for an ice cream shop

The strengths for an ice cream shop

When we mention the "S" in SWOT, we mean Strengths, which are the project's internal advantages or unique selling points.

For an ice cream shop, examples of strengths could include excellent customer service, a wide variety of flavors, a convenient location, and high-quality ingredients.

The weaknesses for an ice cream shop

The letter "W" denotes Weaknesses, which are the areas or aspects of the project that require modification.

For an ice cream shop, potential weaknesses could include lack of capital, limited storage space, seasonality of customers, and lack of online presence.

The opportunities for an ice cream shop

The letter "O" in SWOT signifies Opportunities, highlighting the favorable conditions or chances for the project's progress.

In the case of an ice cream shop, potential opportunities could include catering for special events, offering delivery services, partnering with local businesses, and creating loyalty programs.

The threats for an ice cream shop

T represents Threats in SWOT, referring to the external factors or circumstances that can pose risks or challenges to the project's objectives.

How to create a comprehensive marketing strategy for an ice cream man?

Including a marketing strategy in your business plan is vital for attracting customers and driving business growth.

An ice cream man can attract customers of all ages by implementing a well-executed marketing strategy that showcases the ice cream man's variety of delicious ice cream flavors, friendly service, and presence in popular community events or locations.

Ice cream enthusiasts won't visit your ice cream shop without proper promotion; emphasizing the delicious flavors, high-quality ingredients, and welcoming atmosphere is necessary.

Are you utilizing marketing tactics to promote your ice cream man services? Consider offering fun and engaging ice cream truck experiences, attending community events or parties for ice cream catering opportunities, and utilizing social media platforms to engage with families and share updates about your ice cream offerings.

No need to worry if you don't have any knowledge about marketing and communication.

How to build financial projections for an ice cream man?

A successful business plan requires comprehensive financial data in order to accurately forecast future performance.

When creating your business plan, you must include anticipated revenue figures for your ice cream shop.

It's important to include revenue projections in your business plan that potential investors can trust because they are built on realistic and strong assumptions.

Our financial plan for an ice cream shop is easy to use and includes built-in checks to help you identify and correct any assumptions, ensuring you create reliable projections with confidence.

Without a doubt, you will be required to draft a provisional budget for your ice cream shop. Make sure to include every expense (by the way, they are all listed in the financial plan we've made).

The break-even analysis plays a crucial role in the financial plan, as it helps determine whether your ice cream shop will generate profits or not.

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The Scoop-Ready Plan: Crafting Your Ice Cream Parlor Business Plan Template

Opening your ice cream shop is a dream as sweet as a double scoop of your favorite flavor on a hot summer day. But, before you begin serving creamy indulgence to eager consumers, you must first devise a well-thought-out strategy – a road map for your sweet trip into the world of frozen desserts. 

To create an ice cream parlor business plan template, you should include an executive summary, company description, market analysis, financial projections, and a marketing strategy. These essentials provide a comprehensive overview of your business’s key components.

In this article, we’ll look at the components of an ice cream parlor business plan template. Creating your business plan is an art, much like making the perfect sundae, and we’re here to help you through it one scoop at a time. 

Table of Contents

The Executive Summary: The Flavorful Introduction

Your business plan’s executive summary should leave a sweet impression and make potential investors or partners yearn for more like the first bite of a mouthwatering ice cream cone. Setting the stage for the rest of your plan, this crucial piece offers a succinct yet compelling insight into your ice cream parlor endeavor.

Your business concept, the very essence of what makes your ice cream shop unique, is at the center of your executive summary. Introduce your unique selling propositions (USPs), and the enticing qualities that set your ice cream shop apart in the crowded frozen dessert market. This is your chance to give readers a taste of what makes your ice cream shop a must-visit location, whether it’s cutting-edge flavors, a beautiful vintage ambiance, or a dedication to using locally sourced, organic ingredients.

Next, incorporate your mission statement, which captures the essence of your company’s values and goals. Describe your devotion to excellence and quality as well as your passion for giving your consumers excellent ice cream experiences. Your vision statement ought to give readers a glimpse of where you envision your parlor going in the future—possibly opening additional locations or becoming a cherished neighborhood gathering place.

Clearly state your short- and long-term objectives for the ice cream shop. Describe the milestones you hope to reach, such as growing your product line, achieving a specific sales increase, or becoming well-known in your neighborhood.

Another important component is the ownership structure. Include a brief description of who owns and operates the parlor, whether you’re a lone entrepreneur, a partnership, or a component of a bigger company. This gives potential investors a sense of security and reveals the leadership’s inner workings.

Emphasize where your ice cream shop is located. Your achievement may be significantly impacted by your geographical decision. Describe why you chose this specific location. Is it near a busy intersection, a must-see landmark, or the center of a bustling community? This information not only demonstrates your strategic thinking but also gives context to the audience who could become a client of your company.

Check out this article to learn where you can find some ice cream shop business plan example.

Company Description: Crafting Your Ice Cream Identity

Readers are invited to enter the sacred space of your ice cream shop in the company description part of your business plan, where the essence of your firm comes to life. Here, you’ll give a thorough account of the history of your parlor, how it got started, and the profound inspiration that sparked its development.

Recount the journey that led to the creation of your ice cream shop. Give readers a look into the inspiration behind this fascinating endeavor by sharing the origin narrative. Was it a treasured family recipe passed down through the decades, a personal love of developing distinctive flavors, or a sincere desire to make your community happy? Readers should identify emotionally and personally with your origin story, which should convey the motivation behind your company.

Draw attention to the guiding principles that direct your ice cream shop’s everyday activities. Make these values a central part of your story, whether it’s a steadfast dedication to high-quality products, an obsession with outstanding customer service, or a commitment to sustainability and eco-friendly procedures. These principles not only characterize your salon but also help stakeholders and clients perceive it.

Explore the specifics of your judicial system. Describe the legal structure under which your ice cream shop is organized, such as sole proprietorship, partnership, limited liability corporation (LLC), or another type. The foundation for ownership and management is established, and this information also reveals your amount of personal obligation and your approach to handling money.

Describe your ice cream shop’s short- and long-term objectives. Specific accomplishments during the first year, including attaining a set level of sales, increasing your menu, or building a devoted customer base, might be included in short-term goals.

Long-term objectives could include aspirations for the following five to ten years, such as branching out into different markets, diversifying your product line, or building a regional or national reputation. Readers will have faith in your abilities to plan for growth and sustainability because of these goals, which show your vision and strategic thinking.

Market Analysis: Satisfying the Cravings of Your Target Audience

A thorough market study adds a layer of richness and depth to your business plan, offering important insights about your potential client base and the competitive landscape, similar to the colorful sprinkles topping an ice cream scoop. In this section, we’ll examine the market analysis in more detail, analyzing its various elements and significance.

Determine your target market first, those people who will happily wait in line at your ice cream shop. Recognize the characteristics of your prospective customers. Who are the local ice cream aficionados?

Are they young families with children, young people looking for a sweet escape, or maybe adults who enjoy artisanal flavors? Investigate their tastes to see if they like time-honored classics, novel flavors, or dietary-specific goodies like dairy-free or low-sugar alternatives. For you to customize your offerings and marketing techniques, you must be aware of the age demographics and purchasing patterns of your target market.

The next crucial phase in your market study is to do a competitive analysis. Look into the ice cream shops that are already in your area and note their advantages and disadvantages. What varieties do they provide, and how does the cost of their products compare to what you might be able to offer? Examine their marketing tactics, customer support, and standing in the neighborhood.

Focus on what makes your ice cream shop different from the competition to stand out. Perhaps it’s your dedication to using organic, locally sourced ingredients that appeal to customers who are concerned about their health.

Perhaps it’s your commitment to creating distinctive, seasonal flavors that pique the interest of intrepid eaters. You may also concentrate on developing a welcoming environment that encourages a sense of community. Highlight these salient features and describe how they set your salon apart in a crowded market by addressing unmet wants or aspirations.

Look for any market inadequacies or openings your ice cream shop might take advantage of. Do any underserved market segments or ice cream options in underserved areas? Finding these opportunities can help you plan your locations and open up unexplored markets.

Financial Projections: Scooping Out the Numbers

The financial projections part of your business plan contains the scoop of cold, hard numbers that give your ice cream parlor company substance and believability. This section, which highlights your company’s income potential and financial viability, is crucial to luring investors and obtaining loans. The significance of developing thorough financial projections, including income statements, cash flow statements, and balance sheets for at least the first three years of operation, will be covered in this section.

The financial predictions serve as a primary road map for the financial development of your company. They let you foresee and make plans for revenue, costs, and profitability over a predetermined time frame. By setting attainable goals and benchmarks with the aid of this forward-looking perspective, you can keep your ice cream shop on the right path to achieving financial growth.

The income statement, commonly known as the profit and loss (P&L) statement, is one of the most important elements of your financial projections. This statement details your anticipated income and costs and paints a clear picture of your net profit or loss. It enables lenders and investors to evaluate the ice cream shop’s potential for profitability.

Another crucial component is the cash flow statement. It keeps track of the money coming into and going out of your company while accounting for finance, investments, and operating costs. You can use this statement to evaluate your cash status at any one time and make sure you have enough money on hand to pay bills and take advantage of opportunities.

A balance sheet provides a snapshot of the financial situation of your ice cream shop at a certain point in time. They display your assets, liabilities, and equity, giving you a full picture of your company’s financial situation. You may assess the solvency and long-term financial viability of your company using balance sheets.

Utilize market analysis and industry benchmarks to produce precise financial estimates. Analyze information on ice cream industry sales trends, pricing tactics, and consumer buying patterns. Utilize this data to calculate your pricing and sales strategy. Project your costs carefully, taking into account everything from employee salaries and ingredient prices to rent and utility costs.

Be sure that your financial forecasts line up with your entire business plan and market research. For instance, your price and revenue estimates should mirror your positioning if you’re going after a premium market with artisanal flavors.

Check out this article to learn more about creating a thriving business plan for an ice cream business shop without paying a dollar.

Marketing Strategy: Whipping Up an Effective Promotion Plan

The marketing strategy part of your ice cream parlor business plan is like the tasty toppings that add to the overall flavor of your venture. You describe your strategy for building brand recognition, luring clients, and encouraging loyalty here. Along with describing your pricing plan, marketing tactics, social media presence, potential partnerships, and collaborations, you should also include a schedule for putting these ideas into action.

Creating brand recognition is crucial to start with. Describe the strategy you’ll use to publicize your ice cream shop. This might entail developing an engaging brand narrative that embodies your core beliefs and differentiators, as well as designing a catchy logo and unified visual identity.

To create interest in the neighborhood, think about opening your parlor with a grand opening celebration or a series of tastings. Point out any innovative strategies you intend to use, such as arranging themed nights or working with regional influencers to spread the word.

The next phase is gaining clients, and here is where price strategy is crucial. Justify your price strategy, including whether it is based on competitive pricing, premium pricing for artisanal offerings, or a combination of both. Put a focus on how your price complies with the demands of your target audience and your overall brand positioning.

To reach your audience, you must use advertising techniques. Create a list of your advertising options, including both conventional ones like flyers, billboards, and local print media as well as contemporary digital ones like Google Ads, Facebook advertising, and Instagram promos. Clearly state your advertising budget allotment as well as your anticipated return on investment.

In the modern digital era, a strong social media presence is essential. Describe your social media plan, including the sites you’ll use, how often you’ll publish, and the kind of content you’ll produce. Your audience can be riveted by captivating images of your mouthwatering ice cream concoctions and behind-the-scenes tours of your parlor. Describe how you’ll engage with customers, immediately addressing their questions and concerns to cultivate a strong internet reputation.

Collaborations and partnerships are effective marketing strategies. If you intend to engage with other nearby companies, organizations, or influencers, describe how your ice cream shop will profit from these alliances. Partnerships may increase the legitimacy of your brand, broaden your audience, and increase your reach.

Give a timetable for when your marketing initiatives will be put into action. Create a roadmap for carrying out your marketing strategy by breaking down the tasks, responsibilities, and deadlines. This not only keeps you organized but also shows that you’re serious about making progress for the growth of your ice cream shop.

Frequently Asked Questions

What licenses and licenses are required to open an ice cream parlor?

Typically, different permits and licenses are required to lawfully run an ice cream parlor. These could include a food service establishment permit, health department approvals, a company license, and, in some cases, a food handler’s permit for your employees. Because requirements differ depending on where you live, it’s critical to verify with your local government authorities and health department to ensure compliance.

How much does it cost to open an ice cream parlor?

The cost of opening an ice cream parlor varies greatly depending on aspects such as location, size, and scope of your business. For startup expenses like equipment, leasing or building of the store, permits, inventory, and marketing, you may require $50,000 to $200,000 or more. Your business plan’s financial projections can provide a more precise estimate tailored to your circumstances.

What methods can I use to set my ice cream shop apart from the competition?

Differentiating your ice cream shop from the competition is critical to growth. To create signature offers, consider using unique flavors, high-quality ingredients, and inventive toppings. Focus on providing excellent customer service and creating a friendly environment in your store. Participate in local community activities, collaborations, and social media marketing. In today’s industry, sustainability and eco-friendly activities can also be a differentiation.

To learn more on how to start your own ice cream or gelato business check out my startup documents here.

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Hi! I am Shawn and I am a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online ice cream/gelato business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a ice cream/gelato business owner, I see myself. I know how hard the struggle is to retain clients, find good employees and keep the business growing all while trying to stay competitive.

That’s why I created Ice Cream Business Boss: I want to help ice cream and gelato business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.

Ice Cream Shop Business Plan Template [Updated 2024]

Ice Cream Shop Business Plan Template

If you want to start an Ice Cream Shop business or expand your current Ice Cream Shop business, you need a business plan.

The following Ice Cream Shop business plan template gives you the key elements to include in a winning Ice Cream Parlor business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of an example ice cream business plan. Once you create your plan, download it to PDF to show banks and investors.

Ice Cream Shop Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Creating Delectable Experiences One Scoop at a Time

ICE CREAM PARLOR

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Sample Ice Cream Shop (Parlor) Business Plan

Ice cream shop business plan sample.

There are a lot of things to know about an ice cream business.

These could range from the top flavors most patronized by clients, innovative services introduced by ice cream businesses , and a host of other aspects of the company.

This article will cover the ice cream business, providing everything that every ice cream business must have.

The ice cream business is a seasonal business with high and low moments and patronage. Before starting an ice cream business , you should consider location.

Choosing between having a mobile ice cream shop , a stationery shop, or both is part of the critical decision.

A mobile or liquid nitrogen ice cream shop can go anywhere there are potential clients. In contrast, a stationary shop serves a particular location (until other shops are opened in other sites).

There are several ice cream businesses, many of which are popular brands with years of experience.

This, however, does not mean that an investor cannot set up a thriving ice cream business. There are many things to consider when starting an ice cream business.

You may want to consider buying an existing ice cream business or setting up a new one from the bottom up.

There are factors to consider when buying an existing ice cream business. Such existing ice cream businesses already have an operational structure with all the equipment needed.

However, the cost of an existing ice cream business is typically higher than that of a new one. To start from scratch, buying all the required equipment is needed.

Location Counts

The location of the ice cream business is also a factor. Existing ice cream businesses located in strategic places will cost higher than those found in less/unattractive areas.

The business is always on wheels for mobile ice cream businesses and can travel to any location to deliver ice cream products to clients.

There are certain advantages and disadvantages associated with stationary and mobile ice cream businesses.

These can differentiate between a profitable ice cream business and an ice cream business witnessing low patronage.

Locating an ice cream shop in areas with relatively high density will most likely result in a high rate of patronage. Therefore, places with high foot traffic, such as seashores and sports centers, are great to set up an ice cream business.

The Cost of Setting up Shop

An ice cream business requires considerable financial investments.

However, this largely depends on the scale of operation of the business. Many resources are committed to creating a solid brand for giant ice cream shops.

Significant investments are also committed to marketing and advertising for ice cream businesses not found in high human traffic areas.

This does not hold the same for those in high traffic areas, as the financial investments in marketing and advertising are less.

Regulatory Guidelines

There are regulatory guidelines to follow. To set up a successful ice cream business , it is essential to consider every regulatory provision guiding the operation of an ice cream business.

Failing to abide by the stipulated guidelines and working within the regulatory framework may result in the ice cream business-facing  strict sanctions.

Hygiene should form an essential guiding principle of the ice cream business.

Hiring the Workforce

The number of the required workforce for the ice cream business depends on the company’s size. More significant ice cream business typically requires the services of more workers.

The quality of the workforce is also an important consideration.

You can get the services of employees with a particular skill set more conveniently through recruitment services. This, however, will attract a service fee.

But the charges are worth it as the chances of getting the required skill set are high.

• Buying Ice Cream Manufacturing Equipment

Without equipment, an ice cream business cannot function effectively. Significant financial commitments are required to purchase the right equipment.

In buying equipment for the ice cream business, it is advisable to purchase durable equipment that will last, as this is a business, and its usage will be quite much.

Buying a truck is necessary for mobile ice cream businesses and can be considerably expensive. Before investing in an ice cream business, it must factor in expenses and be prepared for them before venturing in.

The Ice Cream Business Plan

Before everything else, the business plan should be in place. The business plan is an important document that will guide the ice cream shop to profitability.

Without the plan, the business is at best operating blindly, which will fail.

Whenever there is any form of distraction, resulting in the loss of concentration and direction, the business plan acts as a compass in guiding the business along the path of profitability and towards its goals.

The ice cream business is quite lucrative, primarily if the proper measures are implemented. This article provides some of these measures that will significantly influence the company along the path of profitability.

ICE CREAM SHOP BUSINESS PLAN EXAMPLE

Here is a sample business plan for starting an ice cream parlor.

Ever thought of starting an ice cream shop? Are you hindered due to your inability to plan out your business? If your answers to these questions are affirmative, you will find this ice cream shop business a helpful plan.

We have made this plan available for use to enhance your chances of success. While reading through, it is necessary to avoid complicating it when implementing its content.

Your plan should encapsulate every detail of your ice cream business. It would be best if you did this comprehensively to enable the reader to understand fully.

Although your plan is meant as a guide in implementing its contents, investors are likely to go through it when you require funding.

Doing a great job will increase the chance of funds being approved.

Take its Seasonal Nature into Consideration

You need to understand the seasonal nature of ice cream patronage when planning your business. It’s a fact that during the winter season, ice cream sales drop.

This picks up during summer when the weather is warm. Renting a shop during the winter season means you will incur expenses with little or no income.

This can lead to losses, with the only option being to run on a lean budget within the timeframe. Your plans should consider these.

Dealing with Red Tape

Before your ice cream shop kicks off, you need to get the necessary licensing permits. You also need to know the applicable health and safety laws for ice cream shop businesses.

Getting the hang of these enables you to prepare beforehand. This eliminates guesswork and unnecessary delay. Most times, different cities have their additional regulatory requirements.

Find what applies to your city or business location.

What Form Should Your Plan Take?

In many cases, new entrepreneurs are usually faced with the dilemma over what a plan should include. Business plans are standard for every type of business. However, you plan we should be specific to your ice cream business. The primary contents will consist of your executive summary, business description, and market analysis.

Other sections include funding requirements, organizational management, sales strategies, and financial projections.

A critical look at these will allow you to supply the correct information.

Choice of Equipment

Equipment for starting an ice cream shop is varied. However, you need to choose the most durable ones. These should come with at least a 6-month warranty.

These consist of light as well as heavy equipment. If you are working on a tight budget, you may want to consider the leasing alternative. This saves you money and is ideal for starters.

Types of Equipment

Anyone interested in starting an ice cream shop will need the following equipment; ice cream cone dispensers, ice cream dipper station, topping dispensers, ice cream servers, soda fountain, cold topping counter, and ice cream shop POS machine, and an ice cream batch freezer.

Other equally valuable equipment for an ice cream shop are; a dipping cabinet, an ice cream machine, an ice cream and novelties merchandiser, and an ice cream hardening and holding cabinet.

It would be best if you also got serving dishes, napkin holders, and a shake freezer. These are essential to running a successful ice cream shop. They make your work much easier and more efficient.

What do you Want; Franchise or Independent Ice Cream Shop?

You can choose between buying an ice cream franchise or building one from scratch. If you prefer the franchise option, you will have to follow a laid down procedure in running the franchise. This option is more expensive for those with a tight budget. The franchise fee is likely to cover equipment and other business aspects.

On the other hand, starting an ice cream shop comes with more significant challenges. If the word “challenges” scares you, the business may not suit you.

Every business, including an ice cream shop, presents its challenges. It would be best to brave these challenges to operate a successful business.

You will need to set up all the structure yourself, unlike a franchise where most work has been done.

Choosing a Location for your Ice Cream Store

The level of patronage you attract depends mainly on your business location.

Convenience is an essential factor to consider. Ice cream shops located in areas removed from the hustle and bustle of the general direction of traffic will hardly attract patronage.

In other words, you need to choose areas with dense foot traffic. This enhances patronage. Such may include malls, airports, sports centers, etc.

Choice of a Business Structure

A business structure does many things to a business. Apart from the convenience it brings, it streamlines operations too.

Other benefits include the capacity to operate in multiple locations, simplifying the decision-making process, and defining your legal status.

Some of the most common structures are sole proprietorships (familiar with small business owners), LLCs, Partnerships, and more.

It would be best to decide based on what legal structure best fits your business. You may want to seek legal advice before choosing a design for your ice cream shop business.

There are many things to consider before setting up an ice cream shop.

This ice cream shop business plan sample has offered helpful tips on achieving this. It highlights some of the most critical sections of a plan that you must not ignore.

Also, we have provided you with the essential equipment you need to purchase. These help in no small measure by enhancing efficiency.

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Ice Cream Shop Business Plan [Sample Template]

By: Author Joy Nwokoro

Home » Business ideas » Food Industry » Ice Cream Shop

An ice cream shop is a retail establishment that specializes in selling ice cream and other frozen desserts. These shops offer a wide variety of ice cream flavors, toppings, and combinations to cater to different tastes and preferences. Ice cream shops are popular places for people of all ages to indulge in sweet treats and cool off on hot days.

In addition to ice cream, some shops may also offer other frozen desserts like gelato, sorbet, frozen yogurt, and various toppings such as sprinkles, nuts, whipped cream, chocolate sauce, and fresh fruits. Some ice cream shops may even sell ice cream cakes and sandwiches.

Ice cream shops are often designed to create a pleasant and inviting atmosphere for customers. They may have colorful decor, seating areas for customers to enjoy their treats, and friendly staff to help with orders . Some ice cream shops may even have outdoor seating for customers to enjoy their ice cream outside.

Steps on How to Write an Ice Cream Shop Business Plan

Executive summary.

Pure Bliss™ Ice Cream Shop, Inc. is a premium ice cream retail establishment located in Dallas, Texas. Dallas, Texas, is a vibrant and diverse city with a strong appreciation for culinary delights.

The ice cream industry in the area has seen steady growth over the past few years, indicating a promising market for Pure Bliss™ Ice Cream Shop, Inc. Our focus on providing unique and high-quality flavors sets us apart from mainstream competitors.

Pure Bliss™ Ice Cream Shop, Inc. is a family-owned and operated business, founded with a passion for creating artisanal ice cream that brings pure joy to our customers’ lives. Our shop is strategically situated in a high-traffic area of Dallas, ensuring excellent visibility and accessibility to a diverse customer base.

Company Profile

A. our products and services.

At Pure Bliss™ Ice Cream Shop, Inc., we pride ourselves on serving only the finest and freshest ice cream. Our expert chefs craft each batch of ice cream with locally sourced, natural ingredients, avoiding artificial additives and preservatives.

We offer a wide range of classic, seasonal, and innovative flavors to cater to all taste preferences. In addition to our premium ice cream, we offer a selection of frozen desserts such as gelato, sorbet, and frozen yogurt, ensuring that every customer finds a delectable treat to savor.

Our primary target audience includes families, young professionals, students, and ice cream enthusiasts who seek premium, handcrafted ice cream with natural ingredients. We will also attract tourists and visitors to explore the local culinary scene.

b. Nature of the Business

Our ice cream shop will operate with a business-to-consumer business model.

c. The Industry

Pure Bliss™ Ice Cream Shop, Inc. will operate in the ice cream industry.

d. Mission Statement

At Pure Bliss™ Ice Cream Shop, Inc., our mission is to craft and serve the finest handcrafted ice cream and frozen desserts, creating moments of pure joy and happiness for our valued customers.

We are dedicated to using locally sourced, natural ingredients to create a diverse array of unique and flavorful treats that exceed expectations while providing an exceptional customer experience that fosters lasting connections with our community.

e. Vision Statement

Our vision at Pure Bliss™ Ice Cream Shop, Inc. is to be the preeminent ice cream destination in Dallas, Texas, renowned for our uncompromising commitment to quality, innovation, and customer delight. We aim to create an inviting and warm atmosphere that sparks joy and happiness in every customer who walks through our doors.

f. Our Tagline (Slogan)

Pure Bliss™ Ice Cream Shop, Inc. – the go-to destination for ice cream enthusiasts, offering unparalleled flavors, service, and ambiance!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Pure Bliss™ Ice Cream Shop, Inc. will be formed as a Limited Liability Company (LLC).

h. Our Organizational Structure

• Chief Executive Officer (Owner)
• Shop Manager
• Accountant (Cashier)
• Salesgirls and Salesboys

i. Ownership/Shareholder Structure and Board Members

• Susan White (Owner and Chairman/Chief Executive Officer) 52 Percent Shares
• David Greene (Board Member) 18 Percent Shares
• Dora Brown (Board Member) 10 Percent Shares
• Raph McMillian (Board Member) 10 Percent Shares
• Juliet George (Board Member and Secretary) 10 Percent Shares.

SWOT Analysis

A. strength.

• Pure Bliss™ Ice Cream Shop, Inc. offers high-quality, handcrafted ice cream made from locally sourced, natural ingredients. This commitment to quality sets us apart from mass-produced ice cream vendors.
• The shop provides a diverse and innovative range of ice cream flavors, including seasonal and specialty options. This variety appeals to a wide customer base and keeps them coming back for new experiences.
• Pure Bliss™ Ice Cream Shop, Inc. prides itself on delivering outstanding customer service. Our friendly and knowledgeable staff ensures that each visitor enjoys a personalized and delightful experience.
• Strategically located in a high-traffic area of Dallas, our shop enjoys excellent visibility and accessibility, attracting both local residents and tourists exploring the city.
• We actively engage with the local community through partnerships, events, and charitable initiatives, fostering a positive brand image and customer loyalty.

b. Weakness

• Demand for ice cream can be affected by seasonal changes, resulting in fluctuations in sales during colder months.
• As a physical brick-and-mortar store, our reach is confined to customers within the immediate vicinity, potentially limiting our market penetration.
• The ice cream market is competitive, with established brands and other ice cream shops vying for consumer attention.

c. Opportunities

• Expanding our online presence and offering delivery services can broaden our customer base and attract customers who prefer the convenience of ordering from home.
• Participating in local events and collaborating with other businesses can increase brand exposure and attract new customers.
• Implementing seasonal promotions and limited-time offers can drive sales during slower periods and create a sense of urgency among customers.
• Offering ice cream catering for parties, weddings, and corporate events can open up new revenue streams and attract larger group orders.

i. How Big is the Industry?

The ice cream shop industry is vast and has been growing steadily over the years. At that time, the global ice cream market was valued at over $70 billion, with projections of continued growth. Major regions such as North America, Europe, Asia-Pacific, and South America all contributed significantly to the industry’s overall size.

ii. Is the Industry Growing or Declining?

Yes, the ice cream shop business is a growing business because increasing urbanization and globalization have led to greater exposure to different cultures and cuisines, promoting the consumption of ice cream worldwide.

iii. What are the Future Trends in the Industry?

Several future trends are emerging in the ice cream shop industry. Here are some potential future trends to consider: Consumers’ growing emphasis on health and wellness may drive the demand for healthier and functional ice cream choices.

This trend could lead to an increase in plant-based, low-sugar, low-calorie, or dairy-free ice cream alternatives that cater to specific dietary preferences and requirements.

As environmental awareness grows, customers are placing greater importance on sustainability. Ice cream shops can embrace eco-friendly practices by using biodegradable or reusable straws, sourcing local and organic ingredients, implementing recycling and waste reduction measures, and promoting sustainable packaging options.

The digital landscape continues to shape consumer behavior. Ice cream shops can leverage technology by developing user-friendly websites, and mobile apps for ordering and engaging with customers through social media platforms. Online delivery services can also expand reach and convenience.

iv. Are There Existing Niches in the Industry?

Yes, there are existing niches when it comes to the ice cream shop business, and here are some of them:

• Vegan Ice Cream Parlor
• Gourmet Gelato Boutique
• Nitrogen Ice Cream Lab
• Ice Cream Sandwich Emporium
• Low-Calorie Ice Cream Shop
• Exotic Fruit Sorbet Haven
• Ice Cream Flight Lounge
• Retro Ice Cream Parlor
• Dessert Fusion Café.

v. Can You Sell a Franchise of Your Business in the Future?

Pure Bliss™ Ice Cream Shop, Inc. has plans to sell franchises in the near future and we will target major cities with thriving ice cream and frozen dessert markets.

• Economic downturns or fluctuations in consumer spending can impact discretionary spending on luxury items like premium ice cream.
• Growing health and dietary trends may lead some consumers to opt for healthier or non-dairy alternatives, impacting traditional ice cream sales.
• Shifts in consumer preferences towards other dessert options or frozen treats could affect the demand for traditional ice cream.
• The presence of new ice cream shops or the expansion of established competitors in the area could pose a challenge to market share.

i. Who are the Major Competitors?

• Toscanini’s
• Ample Hills Creamery
• Bi-Rite Creamery
• Salt & Straw
• Morgenstern’s Finest Ice Cream
• Azucar Ice Cream Company
• Penn State Berkey Creamery
• Original Rainbow Cone
• Mashti Malone’s
• Ice Cream Jubilee
• Creole Creamery
• Sweet Action
• Scooter’s Frozen Custard
• Sweet Republic
• Izzy’s Ice Cream
• Mount Desert Island Ice Cream
• The Pied Piper Creamery
• Amy’s Ice Creams
• Ivanhoe’s
• LICK Pure Cream.

ii. Is There a Franchise for Ice Cream Shop Business?

• Fat Tuesday
• Ice cream Shoppe
• Ice cream Express
• The Ice Cream Factory
• Ice cream Island
• The Ice cream Deck
• Ice cream Hut
• Big Easy Ice creams
• Frosty Factory
• Ice cream Time Out.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Ice Cream Shop Business?

Yes, there are policies, regulations, and zoning laws that affect ice cream businesses in the United States of America. These laws vary depending on the state, county, and city in which the business is located.

Some zoning laws may prohibit the operation of ice cream shop businesses in certain areas, such as residential or industrial zones. Other zoning laws may require special permits or variances to operate an ice cream shop business in a particular location.

Ice cream shop businesses must comply with health and safety codes that regulate food preparation, storage, and service. These codes may also include regulations on outdoor dining areas, such as requirements for fencing, lighting, and seating capacity.

Many cities and counties have noise ordinances that limit the amount of noise that businesses can generate, particularly during late-night hours. Ice cream shop businesses may need to comply with these noise ordinances to avoid complaints from nearby residents.

Ice cream shop businesses must comply with fire codes that regulate the use of outdoor heating and cooking equipment. These codes may require the installation of fire extinguishers, smoke detectors, and other safety equipment.

Ice cream shop businesses must comply with the Americans with Disabilities Act (ADA), which requires that businesses provide accessible seating and facilities for individuals with disabilities.

Marketing Plan

A. who is your target audience, i. age range.

Our target market comprises people of all ages who have the finances to purchase ice creams and other frozen desserts from us.

ii. Level of Educational

We don’t have any restrictions on the level of education of those who will purchase ice cream and other beverage drinks from us.

iii. Income Level

There is no cap on the income level of those who will purchase ice cream and other beverage drinks from us.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people who will purchase ice cream and other beverage drinks from us.

v. Language

There is no restriction when it comes to the language spoken by the people who will purchase ice cream and other drinks from us.

vi. Geographical Location

Anybody from any geographical location can buy ice cream and other beverage drinks from us.

vii. Lifestyle

Pure Bliss™ Ice Cream Shop, Inc. will not restrict any customer from purchasing ice cream and other beverage drinks from us based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

• Deliberately Brand All Our Vans and Trucks.
• Tap Into Text Marketing.
• Make Use of Billboards.
• Share Your Events in Local Groups and Pages.
• Turn Your Social Media Channels into a Resource.
• Develop Your Business Directory Profiles.
• Build Relationships with players in the event planning and catering services industry.

i. Traditional Marketing Strategies

• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Broadcast Marketing -Television & Radio Channels.
• OOH Marketing – Public Transit like Buses and Trains, Billboards, Street shows, and Cabs.
• Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.
• Influencer Marketing.
• Email Marketing.
• Content Marketing.
• Search Engine Optimization (SEO) Marketing.
• Affiliate Marketing
• Mobile Marketing.

iii. Social Media Marketing Plan

• Start using chatbots.
• Create a personalized experience for our customers.
• Create an efficient content marketing strategy.
• Create a community for our target market and potential target market.
• Gear up our profiles with a diverse content strategy.
• Use brand advocates.
• Create profiles on relevant social media channels.
• Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Pure Bliss™ Ice Cream Shop, Inc. will make sure it covers profits, insurance, premium, license, and economy or value and full package. In all our pricing strategy will reflect;

• Penetration Pricing
• Cost-Based Pricing
• Value-Based Pricing
• Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, strategic alliances in the event planning industry, and freelancers to help refer customers to us.

Pure Bliss™ Ice Cream Shop, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted to our customers.

b. Inventory Strategy

The fact that we will need supplies for making ice creams (milk, cream, eggs, flavoring, stabilizers and emulsifiers, sugar or other sweetener, sprinkles, nuts, whipped cream, chocolate sauce, and fresh fruits), as well as a range of cups and packaging materials mean that Pure Bliss™ Ice Cream Shop, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining and processing items in our warehouse.

We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers

Here are the payment options that Pure Bliss™ Ice Cream Shop, Inc. will make available to her clients:

• Bank Transfers
• Credit or Debit Card
• Electronic Payment Systems such as PayPal or Venmo.

d. Return Policy, Incentives, and Guarantees

At Pure Bliss™ Ice Cream Shop, Inc., will be offering a return policy, incentives, and guarantees to build trust and loyalty with our customers. We will make sure the policy is clearly communicated on our website and in-store signage, and provide instructions for customers to initiate a return.

Return Policy:

• If a customer is not satisfied with their order, we will offer a refund or replacement.
• We will also offer a store credit for future purchases.

Incentives:

• We will implement loyalty programs where customers earn points or rewards for repeat purchases.
• We will offer special discounts or promotions for customers who refer friends or family members to us.
• We will organize social media contests and giveaways to increase engagement and attract new customers.

Guarantees:

• We will guarantee the quality of our ice creams and other products, and if a customer is not satisfied, they could receive a refund or a replacement.
• We will offer delivery guarantees such as a guaranteed delivery time or a discount on the next order if the delivery is late.
• We will implement satisfaction guarantees where customers are guaranteed to be satisfied with their experience, or we will take steps to make it right.

e. Customer Support Strategy

To ensure customer satisfaction, we will encourage customers to provide feedback and suggestions. This will help us provide excellent customer service to all our clients and investors, it will help us understand their needs, experiences, and pain points. We will work with effective CRM software to be able to achieve this.

Operational Plan

Our operational plan will outline how the business will run on a day-to-day basis. It will cover areas such as staffing, inventory management, customer service, and marketing.

Overall, we plan to expand our revenue by 25 percent in the second year and the plan will include a marketing, sales, and operations component. By developing a strong plan and implementing it effectively, we will be able to run our ice cream shop business smoothly and attract and retain loyal customers.

a. What Happens During a Typical Day at an Ice Cream Shop Business?

• The business is open for the day’s work
• The serving area is cleaned and ready for the day’s business
• Preparation of ice cream and other frozen desserts
• Customer’s orders are taken and they are served or their orders are delivered to them
• The cashier collects cash and reconciles accounts for the day
• Administrative duties are carried out
• The store or warehouse is restocked when required.
• The business is closed for the day.

b. Production Process

There is no production process for an ice cream shop business.

c. Service Procedure

The service procedure for an ice cream shop business starts with a customer requesting ice creams or other frozen desserts like gelato, sorbet, frozen yogurt, and various toppings such as sprinkles, nuts, whipped cream, chocolate sauce, and fresh fruits.

Once the request is gotten, it will be processed and the customer will be served or the order delivered to a location as requested.

d. The Supply Chain

Pure Bliss™ Ice Cream Shop, Inc. will rely on a supply chain model that involves sourcing, transporting, storing, and managing inventory of the various products and supplies needed to run our ice cream shop business.

e. Sources of Income

Pure Bliss™ Ice Cream Shop, Inc. will generate revenue primarily through the sale of ice creams, and other frozen desserts like gelato, sorbet, frozen yogurt, and various toppings.

Financial Plan

A. amount needed to start your ice cream shop business.

Pure Bliss™ Ice Cream Shop, Inc. would need an estimate of $150,000 to successfully set up our ice cream shop business in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the costs involved?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $3,300.
• Marketing, Branding, and Promotions – $3,000.
• Business Consultant Fee – $2,500.
• Insurance – $3,400.
• Rent/Lease – $50,000.
• Other start-up expenses include commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($1,800).
• Operational Cost (salaries of employees, payments of bills et al) – $70,000
• Start-up Inventory – $35,000
• Bar Equipment (cash register, security, ventilation, signage) – $1,750
• Furnishing and Equipping the Ice cream shop – $80,000
• Website: $600
• Opening party: $5,000
• Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Pure Bliss™ Ice Cream Shop, Inc. will not build a new facility for our ice cream shop business; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running an Ice Cream Shop Business?

• Rent or Mortgage Payments
• Employee Wages and Benefits
• Inventory and Supplies (milk, cream, eggs, flavoring, stabilizers and emulsifiers, sugar or other sweetener, sprinkles, nuts, whipped cream, chocolate sauce, fresh fruits, cups, packaging materials, cleaning supplies, and equipment).
• Marketing and Advertising
• Maintenance and repairs
• Licenses and permits such as health permits, or permits for outdoor seating or events.

e. What is the Average Salary of your Staff?

• Chief Operating Officer (Owner) – $65,000 Per Year
• Shop Manager – $45,000 Per Year
• Accountant (Cashier) – $32,630,000 Per Year
• Chef – $30,800 Per Year
• Salesgirls and Salesboys – $28,100 Per Year
• Cleaners – $25,000 Per Year

f. How Do You Get Funding to Start an Ice Cream Shop Business?

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
• Source for soft loans from your family members and friends.

Financial Projection

A. how much should you charge for your product/service.

Generally, the price range for a cup of ice cream can be anywhere from $3 to $5 depending on the toppings.

b. Sales Forecast?

• First Fiscal Year (FY1): $360,000
• Second Fiscal Year (FY2): $480,000
• Third Fiscal Year (FY3): $750,000

c. Estimated Profit You Will Make a Year ?

• First Fiscal Year (FY1) (Profit After Tax): $26%
• Second Fiscal Year (FY2) (Profit After Tax): $30%
• Third Fiscal Year (FY3) (Profit After Tax): $35%

d. Profit Margin of an Ice Cream Shop Business 

Pure Bliss™ Ice Cream Shop, Inc. will aim for a profit margin of 26 to 30 percent on sales. This means that for every dollar spent on ice cream or other frozen dessert by a customer, the business should aim to earn 26 to 30 cents in profit.

Growth Plan

A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.

Pure Bliss™ Ice Cream Shop, Inc. will grow our ice cream shop business by first opening other outlets in key cities in the United States of America within the first five years of establishing the company and then will start selling franchises from the sixth year.

b. Where do you intend to expand to and why?

Pure Bliss™ Ice Cream Shop, Inc. plans to expand to

• Phoenix, Arizona
• Las Vegas, Nevada
• Tucson, Arizona
• Yuma, Arizona
• Palm Springs, California
• El Paso, Texas
• Dallas, Texas
• San Antonio, Texas
• Houston, Texas
• Miami, Florida.

The reason we intend to expand to these locations is the fact that available statistics show that the cities listed above have the highest and thriving market for ice creams and other frozen desserts in the United States.

The founder of Pure Bliss™ Ice Cream Shop, Inc. plans to exit the business via family succession. The company has placed structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another.

The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor. This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.

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Ice Cream Business Plan Sample

NOV.19, 2020

Ice Cream Shop business plan for starting your own ice cream shop

  The primary purpose of this ice cream shop business plan is to highlight the parameters by which principals will continue to build, develop, and operate an ice cream shop, which owns a prominent location.

Kevin D, the managing director of the ice cream shop, and the owner of the Ice Shop Company, Inc., are confident and eager to find a larger store within Texas (United States).

Kevin D, The American Ice Shopping Company, Inc., and owners Marry, and Evan Dwyer hope the store will be a success among other national stores already committed to doing business in Texas.

How to open an ice cream store

To open an ice cream store, it is very important to have a parking space. Buying ice cream is usually the customer’s impulse decision. Therefore, an ice cream shop should be easily accessible and have adequate parking. Find a location near businesses such as markets, baby clothing/toy stores or family restaurants .

Executive Summary

  Kevin D (owner), of the Ice Cream Shop, this single retail store will sell the ice creams and related products, all of which will be made by the owner under its own name.

Proceeds will be primarily from the sale of ice cream and related products consumed within the Davis Plaza. Owners will also sell ice cream cakes, traditional cakes, birthday cakes and cola products. Sales in the first year are expected to reach $74,890.00 and will grow at an average annual rate per year for the first five years of operation.

How to start a business?

  In this Ice cream startup business plan , we expect the initial required costs of $75,000 to $100,000 based on the cost of starting the ice cream shop and other liability. We are not expecting for the loan as of now. Therefore, we will be bearing the startup cost initially.

How to implement business management?

The principals, themselves, will manage this ice cream business plan . A qualified person will be the hand-in-hand manager for the day-to-day operations of the shop, with the help of the department. The manager will have the following responsibilities and perform the following duties:

Customers of ice cream shop

Without any customers, it doesn’t matter how big your ice cream is. Customers are the most important thing for any business to succeed. How to promote your new ice cream business ?

Well, there is the old-fashioned way and the modern technological way. You have to do both!

What target of this business?

The main goal of the ice cream startup business plan is to offer products related to ice cream advertising to large and small stores at regular national and international discounts on regular wholesale-purchase orders at competitive rates. We want to stand out from the other shop owners and offer a wide range of products that surpass our competitors, thus making our ice cream business plan a more attractive option.

 Company Summary

The company will be owned by Kevin D and one or two additional partners. Currently, no investment has been received from the other owners. However, it will hold a majority stake in the company under Kevin’s control. A buy/sell agreement with other investors will be established when a limited liability company (LLC) is formed to allow an exit strategy for one or all investors.

• Plan your business

When starting an ice cream shop, the business/startup, the shop owner will involve a consultant to help implement a business plan early on. Ice cream shop or store Expenditure Budget / Funds for a Startup – Comes from legacy and business credit.

• Define your brand

The ice cream shop’s measuring stick will be its unique approach to how to start a ice cream shop for personal customization based on customer satisfaction and customer needs. No customer is the same; they will not be treated generously. We are not only another shops, we

• How to advertise and market a business

In the business plan for ice cream store , will be very involved in the promotion and marketing of the social media market. Digital marketing is at the heart of any successful ice cream business plan  today. Instagram, Twitter, Facebook, and LinkedIn will be the main target areas. A full-time digital marketing expert will be hired to run this page of the business to maintain its presence online.

• Establish web presence

A new website is currently under construction to engage the most effective web presence. It engages customers and gets new ones. Customers can order online as well as go to the store. Thus, it attracts a large customer base. Staying up to date with Google Analytics is key to maintaining a high search level.

 Company owner

The owner of the ice cream shop is a young man Kevin D who has a career in university. Kevin D comes from a family that has been in the ice cream and custard/food industry for two generations and dreamed of one day owning his own ice cream shop business. His knowledge of the field of food industry is immense, and his effort will be greatly appreciated.

 Why the ice cream shop is being started

Coming from a long line of family business owners, he always knew that he wanted to create his own identity in life, to be his own boss, to create his own new company from scratch. With this in mind, the university was her starting point. They need to gain more knowledge than she already has to ensure the success of her ice cream business plan .

 How the ice cream shop will be started

A lucky legacy enables the birth of an ice cream shop with a small business loan and the business plan for ice cream store . Besides, help from a business partner, consultant, and family business owner, the business will be operated.

In the sample business plan for ice cream shop , the owner is highlighting that the customers can choose the taste of frozen custard (vanilla, chocolate and one or two additional daily flavors) and then mix it with the Italian ice flavors of their choice (more than 30 flavors are offered daily to the customers). In addition, the customers can enjoy their desserts in a warm, soothing atmosphere like the upstairs of the ice cream shop.

The Products

• It tastes rich because it is made with an egg base.
• Low in fat and sugar than most premium ice creams
• Smooth and creamy texture.
• Taste of antique home (made fresh every day.)
• High density (it fills more than soft service due to low wind gusts.)
• Italian ice

Fruit-flavored ice cream with a smooth texture (very small ice crystals)

• A sweet and fat-free frozen product
• Made without milk or egg products
• Made with real fruit concentrate
• The consistency of a slash

Marketing Analysis of Ice Cream Shop Business

Market trends.

In recent 4 to 5 years, the ice cream and frozen confectionery industry have seen significant growth. Much of this growth has come in the premium and super-premium ice cream segment. Kevin’s Ice cream shop will serve products that come in the premium ice cream segment. Premium and super-premium products are commonly found in scoop stores such as Goldstone Creamery, Ben & Jerry and Prince Bucklers.

• 13% over 65 Years
• 45 to 25% between 45 to 64 Year
• 25% from 25 to 45 Years
• 12% from 18 to 25 Years

Marketing Segmentation

Customer groups for Kevin’s Ice Cream shop will be:

• 18-24 year olds

For the ice cream business plan project our market research identifies approximately 38,000 customers in the Texas area within this age range. The target customer is going to be the central part of “Ice cream shop”: half college students and half locals. They tend to spend more on expensive products than they buy.

• First families

These are the children who grew up in the Texas and nearby population. Most of their children are not yet teenagers. By targeting this group, we can not only build a large-scale instant business but also build long-term clients in children.

Increasing our downtown location and customer base will attract customers outside of our target groups, including those attending Saturday market, coming to town to shop, or attending plays or music events. We estimate that this third market segment of about 3,160 people (1% of the total local population) is conservative.

Business Target

16-24 year olds age group customers go out for ice cream more than any other age group. Among the 16-24 age group, the “Texas” location is important because they occupy a large area around the store location. They are accessible through music, mostly R&B, and they prefer valuable products that are compatible with our product offering.

What is the target Market?

The “first families” were chosen because of their growing population, number, and desire to go out frequently for ice creams. Their lifestyle is particular because they are the most accessible group to market. They all have young children, so strategies towards children or child-related markets can be very useful in testing and developing sales.

excellent work

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In the ice cream businesses, we plan to reach the first families with their children. Kevin’s Ice Cream shop will sponsor a small league ball team and provide free ice creams on days when players win a game. This will draw them and their families to the store.

How to keep customers coming back?

  We also invite local elementary schools to visit our facilities. We will teach children how to make ice creams with various flavors. We allow each child to create their work; we hope they enjoy their time in our scoop shop so much that they wish to bring their parents back.

What will be the average receipt of the business?

The average customer receipt will range from $ 10 to $ 100, depending on the size of the business ordering the ice creams. Items purchased in bulk expect an average of $ 1000 receipt.

Product Pricing

Our prices are very low so that even middle class people can buy such products and get it easily. Therefore, our goal is to include all kinds of customers who want to have an unique taste and a variety of ice creams.

Marketing Strategy

Our online presence will increase our marketing online in the form of a professional website compatible with mobile phones. We direct traffic through our site by using/delivering an add-on to our customers. It will be essential to create regular food-centric content with keywords that are guaranteed to get high marks in search engines. We post the best offers on social media sites like our Facebook page to engage our followers and buy and click on our website. Using Facebook and Instagram ads for businesses to promote our products will be part of our implementation in Offset.

Competitive analysis

Kevin’s Ice Cream Shop has two competitive analysis points:

• Rich and creamy, high class, low fat, frozen desserts.
• Our friendly, neighborly attitude to our customers.

Both of these selling points help to achieve the overall goals of a consistent customer base with continuous sales. Our focus on paying personal attention to our customers, and engaging in local events and clubs will set us apart from our competitors.

Sales Strategy

Our sales strategy is primarily focused on delivering the highest quality products and services to our target customers. Once a customer enters our shop, it is our job to make sure their experience with us is enjoyable. Product offers and prices are clearly posted behind the counter, and scoopers are educated about the products and processes involved in each, so they can answer all customer questions.

Sales Monthly

The Ice cream shop business may not be able to take a profit margin in the very first month, but our plan is to do so in order to mitigate that plan quickly. However, in terms of sales, we expect a rapid increase in the first four weeks of the store.

Sales Yearly

For the First and second years in a row, we expect a total increase of 36-40% in sales due to a modest annual sales volume and the dramatic difference between the monthly average of the opening months and their peers in the second year. In the third year, we expect a conservative 16% increase in sales revenue.

Sales Forecast

In the ice cream business proposal , our sales forecast is mainly determined by the foot traffic in the area, the season of the year and the current weather. The sales for the first year will be based on this plan are approximately $70,000.00 to $80,000.00 and $80,00.00 to $90,000.00 for the second year and $90,000.00 to $100,000.00 for the third year.

Personnel plan

We expect seasonal hiring of part-time employees. Since we do not offer any benefits to our employees, full-time employees will not be hired in the first year.

We expect two or three part-time employees to start working in May, except for two or three employers. Our two or three employees will share the hours per week because we expect the paid employee to work an average of 5 hours a day, seven days a week.

Company Staff

What staff needed to open a company?

For opening an ice cream shop or company the basic staff will be sufficient, which are as below-

•   Part-time employees
• Owner – Kevin D
• Other Owner(s)

Average Salary of Employees

How much costs average salary for all employees?

To start an Ice cream shop business, the following table describes the average annual salary of each employee and the total salary for the next 3 years –

Financial Plan

The growth is expected to increase from the second year of the owners of Kevin D’s ice cream shop. In addition, there will be a need of some extra fund to maintain the required inventory levels and to purchase additional inventory if sales are higher than expected. No other immediate financial needs are expected.

Important Assumptions

An important assumption is the initial sales forecasts. We made this estimate based on an hourly average found at a local ice cream shop. We are significantly reducing the number due to the weather, our unknown brand name, and foot traffic. These ratings are very conservative, and we expect real sales to surpass them immediately.

Brake-even Analysis

The gap-equivalence analysis shows that Kevin’s Ice cream shop has sufficient sales strength to be viable. Our breakpoint is $$6,719 per month. We estimate our average selling price to be $2.50, which is the approximate selling price for medium-sized ice cream at our retail outlet.

Projected Profit and Loss

In the first year, we expect a Profit of $10,000 to $12,000. This is mostly due to losses incurred in the opening months and continued pay and other expenses. Next year, we expect to see a steady and steady profit level of $17,000, to $18,000 and we expect our profit to rise to $27,000 to $29,500 in the third year.

Profit Monthly

The initial months’ profit we make can sustain all our operations and give us enough dividends to invest in the future growth of the ice cream business.

Profit Yearly

As already mentioned, we may be at a loss for the first-months operations, but we expect to touch the profit base within 3 or 4 months of operation so that our annual profits can recover all the losses.

Gross Margin Monthly

In the first 5 to 6 months, the profit margins will be negative; however, we expect a thicker margin base as profits increase.

Gross Margin Yearly

Annual margins will be better in the upcoming years. Also, this will help us expand our business and reach a more extensive customer base.

Projected Cash Flow

Kevin’s Ice cream shop expects to manage the cash flow in the first year with the help of cash and cash reserves from our first year loss of $17,000 to $18,000.

Projected Balance Sheet

As stated earlier, owners insist on long-term growth in business value rather than short-term returns. Our projected balance sheet shows a decrease in net worth from $6,000 to $7,000 in the first year. However, starting from the second year, we expect our net worth to increase to $5,000 to $6,500 gradually, and by the end of the third year, the value of the company will increase to $21,000 to $22,000.

Business Ratios

Our total margin is significantly higher than the industry average. We believe this is because the vast majority of the industry is made up of large-scale manufacturers using economies.

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Ice cream shop replacing long-lived N.J. parlor sets sights on opening in summer 2024

• Updated: Apr. 24, 2024, 4:50 p.m. |
• Published: Apr. 24, 2024, 8:05 a.m.

Salty's Inlet Ice Cream is planning to open May 3, in the space that formerly hosted Strollo's Lighthouse in Point Pleasant Beach. Salty's Inlet Ice Cream

• Christopher Burch | NJ Advance Media for NJ.com

A new ice cream shop is getting its start in the space of a former New Jersey ice cream staple.

Salty’s Inlet Ice Cream plans to open in Point Pleasant Beach just in time for summer.

Point Pleasant Beach’s new ice creamery is opening at 101 Ocean Ave. N., where Strollo’s Lighthouse operated for 25 years . Strollo’s closed its Point Pleasant Beach spot last year.

Salty’s will begin serving the Jersey Shore during its soft opening May 3rd, opening Friday through Sunday each week ahead of its Memorial Day weekend grand opening.

The ice cream shop has not yet announced an exact grand opening date.

“I actually grew up right across the street form the location,” owner Steph Salardino told NJ Advance Media.

Steph and her husband Dave are opening the ice cream with plans for it to become a longstanding family-owned and operated business.

“We want to create a family empire. We want this to be generational,” Dave said. “Our kids are part owners with us, and we want this to be the start of many more going forward. It’s a very long-term family plan.”

Salty’s ice cream offerings will include hard ice cream, soft-serve, Dole whip, vegan options, Italian ice and milkshakes.

The business will feature specialty sundaes named after some well-known places in Point Pleasant.

Will partner with local coffee spot Divi Tree for a cold brew topped with soft-serve concoction.

“We love ice cream. Ice cream makes everyone happy,” Steph Salardino said.

New Restaurants & Chains Opening in New Jersey

• Macy’s replaces Bed Bath & Beyond with new small-format N.J. store
• Construction is underway for a new Chipotle in N.J. Here’s where you’ll be able to order your next burrito
• Take a look inside Target’s humongous new N.J. store
• Hello Kitty and Friends are arriving at American Dream with a new Miniso Sanrio-inspired store

Our journalism needs your support. Please subscribe today to NJ.com .

Christopher Burch can be reached at [email protected] . Follow him on Twitter: @SwishBurch . Find NJ.com on Facebook . Have a tip? Tell us. nj.com/tips/ .

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How DeSantis' immigration laws may be backfiring

You're reading the Consider This newsletter, which unpacks one major news story each day. Subscribe here to get it delivered to your inbox, and listen to more from the Consider This podcast .

HOMESTEAD, FLORIDA: A 'Freedom For All' rally on July 01, 2023 to protest Senate Bill 1718. Florida Gov. Ron DeSantis and the Florida legislators passed the law to discourage undocumented workers from coming to the state. (Photo by Joe Raedle/Getty Images) Joe Raedle/Getty Images hide caption

HOMESTEAD, FLORIDA: A 'Freedom For All' rally on July 01, 2023 to protest Senate Bill 1718. Florida Gov. Ron DeSantis and the Florida legislators passed the law to discourage undocumented workers from coming to the state. (Photo by Joe Raedle/Getty Images)

1. A plan to 'eliminate incentives'

There is a rich history of immigration in Florida, but the cause for this current moment starts with Senate Bill 1718, which was signed into law last May.

Championed by the current Republican Governor Ron DeSantis, the far-reaching legislation aims to crack down on undocumented labor.

It requires hospitals to include questions about immigration status, and makes it a felony to knowingly transport someone with undocumented status into the state.

DeSantis has boasted about how it has been "the strongest legislation against illegal immigration anywhere in the country."

Biden is campaigning in Florida a week before a new abortion ban takes effect

Part of his philosophy has focused on eliminating "carrots" that encourage people to come to the U.S. without documentation saying,

"People are going to come, if they get benefits. And so what you want to do is say there's not benefits for coming illegally. You're either here as a native or you come legally,"

2. A far reaching impact

One of the major things about this plan is that it doesn't just impact people from coming to Florida.

It has already had a demonstrable impact on the nearly one million undocumented immigrants already living in Florida.

Some residents have already taken notice, like Manuel Vasquez, the owner of an ice cream parlor in Fort Myers Florida, who says he has seen a noticeable drop in his clientele. He says about 30% of his customers have left, and the ones who stayed are afraid.

Vasquez says that some of them have described how they have no choice but to drive to get to work.

"And what if I don't make it back home? What happens to my family? My children?" Vasquez recalls being told.

Mostly, he says people went north, to the Carolinas or Georgia.

So while the human impact is already palpable in these communities, what about the economic impact?

3. A view from the strawberry fields

One of the key elements in Florida's strict immigration law is a provision that makes it much harder to hire undocumented workers. And like much of the country, the state is already dealing with a tight labor market .

Farmer Fidel Sanchez instructs his workers to get rid of the fruit that fell and rotted on the ground - which there is a lot of. He worries about how long he will be able to keep going.

The Federal government estimates that nationwide, over 40% of farmworkers are undocumented.

Anguish and fear in Florida amid rising anti-immigrant sentiment

Sanchez says, the effect of the law was immediate. Families he'd worked with for 20 or 30 years, headed north from one day to the next.

The government doesn't care, he says. Maybe they think the crops are gonna pick themselves.

The Florida Policy Institute, estimates that this immigration law could cost the state economy $12.6 billion in its first year.

This episode was produced by Connor Donovan, Noah Caldwell and Christine Arrasmith with audio engineering by Tiffany Vera Castro. It was edited by Jeanette Woods and Alfredo Carbajal. Our executive producer is Sami Yenigun.

• Florida immigration law
• Florida Governor Ron DeSantis
• labor shortage
• migrant farm labor
• undocumented immigrants