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Essays About Fashion: Top 5 Examples and 9 Prompts

If you are writing essays about fashion, check out our guide of helpful examples and exciting writing prompts to get started.

Fashion is individuals’ way of expressing their personalities. They do this through clothes and accessories that display their tastes and preferences. There are different fashion styles and trends, and anyone can choose anything they want to follow. Additionally, fashion has various benefits, such as boosting self-confidence, lightening moods, and developing creativity. Our fashion choices also help us send messages and present our beliefs. Thus, fashion can also be political .

Below are five essay examples and nine writing prompts to help you create an eye-catching essay about fashion:

5 Top Essay Examples

1. why fashion is important by george k., 2. fashion: an important part of life by ankita yadav, 3. fashion as communication by eunice summers, 4. fashion 2022 by edudwar, 5. the effect of fashion on teenagers in school by anonymous on newyorkessays.com, 1. fashion trends and women, 2. fashion evolution, 3. fashion and starting a business, 4. effects of fashion on society, 5. the best fashion styles for men, 6. fashion trends in different countries , 7. careers in the fashion industry, 8. cultural fashion vs. modern fashion, 9. the best and worst of fashion trends.

“The clothes we wear has become more than merely a way to cover our nakedness; instead it has also become one of the primary ways in which people express themselves.”

George K explains that fashion separates individuals from the rest. A person can introduce himself to others for who and what he is through style choices. Further, the author expounds on how fashion is a very competitive industry that depends on one’s search for identity. The author also points out that every person is unique and thus needs a distinct style to fit them. However, because of constant peer pressure and criticism, an individual’s fashion picks can’t be entirely their own. Ultimately, George K reminds the reader that it’s not just the clothes but how individuals wear and feel in them.

“…if we can do something then it is choosing the right stuff like entertainment, adventure, fashion, etc. All these things can make us happy and are also an important part of life. Fashion always attracts and it is available for all,”

Yadav considers how fashion originated from people’s traditions and cultures and became what it is today through individuals adopting each style and making it their own. In the following sections of the essay, she defines fashion and lists its importance, including how it developed new employment options and how styles speak for the wearer.

In her conclusion, she encourages everyone to choose their styles and not to mind their age. Fashion helps everyone live life to the fullest.

“Fashion is an industry based on creating a need where there is none and nowadays, due to the current recession, I can understand that fashion may not be people’s biggest concern. But we cannot qualify it as ‘trivial’ since we are surrounded by it; each new generation of customers is highly exposed to commercial influences.”

Summers gives her opinion about the book “Fashion as Communication” by Malcolm Barnard . She identifies points in the work and shares her thoughts on them. The first point being those working in the fashion industry aren’t smart. As a Fashion Marketing student, Summers vehemently disagrees with this statement and recounts her experiences to counter it. She continues to analyze Barnard’s other arguments and agrees with some of them. Summers ends her essay by highlighting that fashion is too essential in modern culture and economic organization for it to be considered “trivial.”

“…the youth cares more about what they wear and how they look which could affect their status in their peer group and meddle with their mental health. Following trends and doing what everyone is doing like a sheep is never a good idea. Fashion is there to reflect your personal style, not copying what other people think is trendy.”

User Edudwar reminds people that fashion is not simply following what’s currently trendy. Fashion is there to give people the chance to show off their individualism and personalities and not present a fake version of themselves to be accepted by society. Additionally, he mentions that youth nowadays are more sensitive to what people think of them, so some will always do everything to follow trends, even if they’re not presentable or appropriate.

“Youths of the present times have indulged themselves in so much fashion that they do not receive sufficient time for other work… The time spent on studies is being used in watching TV programmes, reading fashion articles, or even finding the recent trendy outfits on the Internet.”

The essay discusses the real effects of fashion on today’s youth. The author focuses on kids zeroing in on finding the latest style instead of caring for their studies that directly affect their future. The essay also delves into how youths of yesterday had ambitions and goals in life compared to today’s youths, who prefer to have fun rather than study hard.

See our best essay writing tips to help you write an attractive, attention-grabbing essay.

9 Writing Prompts For Essays About Fashion

To assist you with your essay, we’ve compiled nine exciting writing prompts you can use:

Some women follow fashion trends religiously. They are also more conscious of their physical appearance. Some even go to the extreme and do plastic surgeries to look better in clothes. In your essay, discuss what you think these trends do to women’s perception of their worth and beauty. Add which trends you believe are unhealthy and why there’s more societal pressure for women to be fashionable.

Each era had its styles that directly resulted from that time’s circumstances. Make a timeline of how fashion evolved and the factors that influenced them. At the end of your essay, pick what you think is the best fashion era and explain why.

For this prompt, include the relevant things a future fashion clothing boutique owner should bear in mind. For instance, they should always be on top of the fashion trends and know how to balance demand and costs. Then, find a boutique owner and interview them about their experience to make your essay more fun to read.

Tackle what makes people choose the clothes they wear daily. Some prefer their fashion to display their personalities while others merely follow what they think is popular. To make your essay more interesting, you can do a simple experiment: Go out in public on two occasions: while wearing your fashion picks and donning the latest fashionable clothes. Then, add your findings and how people reacted to you.

Essays About Fashion: The best fashion styles for men

Fashion for men is different from women. Although most brands dedicate their line to women, men also deserve to know what makes them look fashionable; this essay lists styles that are excellent for men depending on the setting and event.

What could be considered fashionable in one country can be seen as disrespectful in another. For this prompt, compile fashion trends many do but are unacceptable in other places. Reasons why may include religion or tradition. Use research data and cite reliable sourcing for a compelling piece.

In this essay, identify the career opportunities available in the fashion industry, including the steps to get there. Next, list the different job roles within fashion, and describe the responsibilities for each. Then, add tips on succeeding in that job and standing out from the rest. For an intriguing essay, conduct interviews with professionals within the industry and include this in your piece.

Our ancestors’ culture greatly influenced today’s fashion. Meanwhile, modern styles are those that the current generation uses. Write an essay about cultural and contemporary fashion’s differences, similarities, advantages, and disadvantages.

Fashion trends come and go. However, not all popular fashion is pleasing to the eyes. For this essay, compile a list of what is, in your opinion, the best and worst fashion trends. Then, describe why you have formed these opinions and describe the details of each outfit.

Are you looking for your next essay subject? Check out our list of the best writing topics for students .

Maria Caballero is a freelance writer who has been writing since high school. She believes that to be a writer doesn't only refer to excellent syntax and semantics but also knowing how to weave words together to communicate to any reader effectively.

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235 Fashion Essay Topics to Write About

Are you looking for unique fashion topics to discuss? StudyCorgi has prepared a list of ideas about fashion trends and problems. Feel free to use these engaging and controversial fashion topics for your research, speech, essay, or for article writing.

🏆 Best Essay Topics on Fashion

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Fast Fashion and Its Impact on the Fashion Industry
Vinted Fashion Company Building Brand Awareness
Customer Satisfaction in the Fashion Industry: H&M Case
Chloé Fashion House’s Business Model Analysis
Business Plan of Personal Fashion Market and Clothing
Fashion Media Effects on Society
JD Sports Fashion Plc’s Financial Analysis
H&M, Zara, Benetton Firms Supplying Fast Fashion The purpose of this paper is to analyze the Supply Chain Management (SCM) of three famous and successful fashion retail brands, H&M, Zara, and Benetton.
Zara in the United Kingdom’s Retail Fashion Market This paper explores the strengths and weaknesses that Zara (UK) has, including its ability to exploit the available opportunities.
The Future of Fashion Industry Wearable technology, design for inclusivity, and digitalizing the value chain are transformed due to socio-economic and cultural impacts.
Fashion Design as a Major Fashion design has long become global and spans across a multitude of industries, including clothing, modeling, retailing, and advertising.
Child Labour in Fashion Industry The major reason why child labour thrived in the fashion industry is because children are paid less wages, a third of what adults are paid for the same or similar tasks.
Fashion Industry and Social Media The impact of networking services causes more competition, honesty, and creativity in professional clothes design and marketing.
The Luxury Market and Fashion in Nigeria This paper provides an overview of the luxury market in Nigeria, with a focus on the fashion industry and Polo Luxury.
Influencer Marketing Essay: Application in the Fashion Industry & Examples This paper explored the emerging field of IM and provided valuable information regarding the background and current research on best practices of using influencers.
Popular Culture’s and Fashion Industry’s Influences The popular culture influences particularly the youth. This paper creates awareness for the audience concerning the effects of the manufacturers’ advertisements.
The True Cost: Fast Fashion, Garment Workers, and Environment The True Cost is a documentary that shows the background of the fast-fashion world, where garment workers live in terrible conditions, facing poverty and a lack of safety.
Paris as the Fashion Centre The French were the very first people to make a successful industry out of fashion. This was in the 17th century.
Fashion and Technology: Modern Fashion The consolidation of fashion and technology is becoming one of the most modern trends in the creative industry that need detailed research and identification of prospects.
Computer Technologies in Fashion Industry The advancement of the fashion industry and modern fashion patterns have consistently been reliant on technological inventions, generation, appropriation, and utilization.
The Impact of Fashion Marketing on Middle Eastern Culture Factors contributing to the growth of the fashion industry in Middle Eastern culture combine both the principles of fashion itself and consumerist behavior.
Anti-Fashion as Trends of the 1970s This paper concentrates on anti-fashion as one of the most remarkable fashion trends of the 1970s, including its most significant icons and the factors affecting its development.
Marie Antoinette’s Influence on Fashion When discussing fashion, the name, Marie Antoinette is mentioned frequently. Her contribution is so significant to fashion that some fashions are associated with her.
The Interrelationship Between Fashion and Architecture The interrelationship between fashion and architecture plays an important role in advancing new technologies in both fields as well as other fields.
The Dandyism Style in Fashion This paper examines the style of dandyism, which appeared and spread in Europe in the 19th century, and then found its reflection in the fashion and culture of other countries.
Fashion Industry Analysis: Interview With J. Jamshed In future Junaid Jamshed plans to expand its business internationally, and opening more opportunities for young entrepreneurs, providing training through workshops.
Digital Marketing in the Fashion Industry This essay presents how the fashion industry uses digital marketing technologies to attract new customers and increase customer engagement.
Feathers Fashion: The UAE Brand in Saudi Arabia In order for Feathers Fashion to open a branch in Jeddah in Saudi Arabia, the company will need to take a look at the local market and its key features.
Inventory Control in Fashion Clothing Production The paper creates a periodic inventory control system for the Fine Garments Company that sells fashion clothing.
Fast Fashion and Its Impacts on Global Warming Fast fashion contributes to this change in weather conditions due to its improper disposal, leading to the release of emissions into the atmosphere, thus causing global warming.
Sustainability in Fashion Overview Sustainable clothes remain to be mass-produced, affecting the future of our planet. The company should also focus more on designing for the longevity of the use.
Effective Public Relations in the Fashion Industry The influence of public relations on other aspects of marketing, as well as on the perception and attitude of potential buyers to the promoted product.
Thai-Lay Fashion Company: Marketing Plan Assignment In this discussion, the topics analyzed are financial sections overview, break-even analysis, sales forecasting, and expense forecasting.
ASOS Company: Business Plan, Fashion Sector ASOS is a global online fashion and beauty retailer and offers more than 50,000 different product lines for men, women and children.
The Impact of Societal Change on Female Fashion and Identity in the 60’s and 70’s The paper argues alterations in how people perceive themselves and the world around them are inherently tied to a greater range of factors lying outside of the culture spectrum.
John Galliano, a Fashion Designer Fashion design is the practical art concerned with clothing and daily life accessories created in the cultural and societal influences of a certain period.
The 1920s Fashion: Historical Overview It was said that the evolution of women in the workplace influenced a great deal on early 1920s fashion until the 1930s.
Thai-Lay Fashion Company’s Operations Management The paper reviews operations management in business with reference to the Thai-Lay Fashion Company Ltd., which is situated in Hong Kong.
Millennials Influence on the Fashion Purchasing Behavior The research study attempts to reveal new details about the generation of Millennials and their effect on the purchasing behavior of the fashion industry in the UK.
The Influence of Euphoria on Fashion The show’s Euphoria costumes present a mix of older items with nostalgic undertones and more modern outfits, such as skinny jeans and knitted blouses.
Current Fashion Trends’ Analysis 2020-2021 The design of the Fall/Winter 2020-2021 collection can fit any individual character since there is a blend of different patterns.
Fashion Sustainability for High-End and Low-Cost Brands The purpose of this paper is to evaluate sustainable fashion in order to compare and contrast the probability of the future for luxury and low-cost brands.
Alessandra Rich Fashion House’s Launch of Menswear The paper presents an overview of Alessandra Rich fashion house, including brand identity, a brief competitor analysis, and a target market.
Fashion Affecting People’s Health Lots of people put much focus on slim figures and fashion clothing, forgetting that there is some link between the fashions displayed and the health of the people.
How AI and Machine Learning Influence Marketing in the Fashion Industry The study aims to determine if the perception of AI in fashion is a novel concept and whether it holds enough appeal to impact the purchasing decisions of fashion consumers.
A Body Image in a Contemporary Fashion The modern fashion industry has long been criticized for establishing unhealthy standards for women’s bodies by producing clothing that looks well only on underweight individuals.
The United States Fashion Industry’s Overview The American fashion industry’s primary utility involves adorning oneself, making one’s identity, and protecting oneself from external elements.
The Fast Fashion and Related Ethical Problems This research paper discusses the ethical problems related to fast fashion and the clothing industry in general.
Thai-Lay Fashion Company: Barriers to Communication This paper discusses barriers to communication in Thai-Lay Fashion, communication barriers at the organization level and complexity in organizational structure, information overload, technology.
Fashion in Architecture: Museum of Architectural Fashion The project under consideration will fulfill the function of the combination of fashion and architecture reflecting all stages their development and gradation.
Nigerian Luxury Fashion Stores in Dubai Nigerians love designs and fashion, which is seen in their involvement in the Dubai fashion trade market. The Nigerian fashion design industry is on the rise in the 21st century.
Is Imitation the Sincerest Form of Fashion? Imitation as a form of fashion is not as sincere as many think. It has filled the market with knock off fashion accessories like handbags, shoes and clothes.
Fast Fashion Industries: Threats to Society Fast fashion industries pose various threats to society. However, poverty traps, limited opportunities for child development, and pollution are among the prominent ones.
Fashion Nova’s Labor Standards and Transparency Fashion Nova should recheck its outsourcing contracts to be certified by labor standards. Also, they should increase the company’s transparency in terms of financial activities.
Cinderella Syndrome’s Impact on Sustainable Fashion Cinderella syndrome promotes not only unsustainable fashion but the degradation of the soul as well, encouraging dysfunctional consumption and narcissism.
Fashion Brands Cooperation and Its Attractiveness The author discusses the topic of possible collaborations of fashion brands and concludes that the attractiveness of cooperation stems from the uniqueness of the final result.
Dressing Constructs Identity with Fashion Materials The history of fashion is interconnected with the history of humanity. Ever since ancient men and women started wearing furs to cover their bodies, the concept of fashion was born.
Digital Marketing in Fashion Industry The projections show that about 10,000 similar outlets are set to close their operations this year because of similar reasons.
Supply Chain as a Crucial Component of Sustainability in the Fashion Industry The fashion industry has always been one of the most influential drivers of society. Designers of apparel dictated the rules, and millions of people worldwide obeyed them.
Young Female Customers’ Luxury Fashion Purchasing in the UK The research study presents an insight into the motives defining the purchasing and consumption of luxury fashion among young female customers in the UK.
Fashion Solving Irrational Anxieties in People Fashion’s primary function is to help people to solve their class-related anxieties that reflect one’s instinctual preoccupation with trying to win a dominant social status.
Small and Medium-Sized Fashion Retail Enterprises The current dissertation proposal offers to investigate several success factors for small and medium-sized enterprises in fashion retail business in the UK.
Dog Fashion as an Extension of Personal Style One of the ways in which pet dogs are treated well is by being clothed. This literature review proves that dog fashion is just an extension of a personal style.
Shifting Gender Politics in Fashion and Textiles As cultural changes are reflected in cinematography, so does the changing perception of gender influences movies.
The Competition of Personnel in the Fashion Industry The paper states that the competition of personnel in the fashion industry is very high. Many factors affect a company’s ability to attract employees.
Sustainability and Eco-Friendliness in Fashion Sustainability, which stands for eco-friendly and rational socio-economic development, has become critical, and hence needs incorporating into everyday life.
Fashion Magazine Analysis. Race and Ethnicity Cosmopolitan’s target audience includes females aged between 18 and 35. At the same time, the general target audience that Vogue reaches is females aged from 20 to 40.
The Spanish Fashion Industry: Business Model Innovation The Spanish companies tend to move from the idea of fast fashion models to more sustainable innovative business models.
Pangaia: An Eco-Friendly Fashion Brand Pangaea is an ethical fashion brand that employs the latest advancement in the textile industry to diminish the adverse impact on the environment.
Overseas Sweatshops in the Fashion Industry This paper covers a brief history of the issue and reasons why fashion giants decided to move their production abroad.
What Ideas About Gender & Sexuality Are Communicated by Contemporary Fashion Images? The paper examines diverse ideas about gender and sexuality that are communicated by contemporary fashion images that are taking dominance in the media.
Fashion in the Clothes Industry The term “fashion” is heavily used in the clothing industry and it is sometimes taken to be synonymous with its trends.
Yumi Company’s Fashion Marketing The aim of this paper is to analyze a consumer’s image of the Yumi fashion company and analyze the presence of the company on the market of women’s clothes.
Thai-Lay Fashion Ltd.: Leadership and Motivation A study with regard to how motivation can be improved in the Thai Lay Fashion Company has been conducted here.
ASOS.com Company’s Success in Online Fashion Market The success of ASOS.com Company is a result of its online advertising strategy. The internet offers a lot of potentials based on consumer trends.
Fashion in the USSR: Soviet Clothing Fashion in the USSR became a recognized part of the Soviet way of life. The clothing reflected the social processes of creating a unique fashion tradition.
Sustainable Fashion Design Strategies: Product Strategy Concept A company’s product strategy is a plan for how it will create and introduce new products to the market. It encompasses decisions about what types of products to develop.
The Fashion Channel Competition Issue and Solution The Fashion Channel faces problems represented by the inability to compete with rivals due to the firm’s unwillingness to accept changes.
The United States Fashion Industry’s Future Performance The fashion industry’s primary utility involves adorning oneself, making one’s identity, and protecting oneself from external elements.
Computer Technologies in Fashion The advancement of the fashion industry and modern fashion patterns have consistently been reliant on technological inventions, generation, appropriation, and utilization.
How the Internet Transformed Design Fashion By using the Internet, people can shop online and avoid overcrowded shopping malls. It saves time, and people do not get tired while looking for a specific product.
Fashion and Interior Design: From the XX Century to Current Times Currently, the world of fashion and design is in search of new meanings, turning to past eras for inspiration, and eclectic styles, retro and neoclassical, are in fashion.
Fashion in the United States: Revision of History Revisions might represent the growth of a particular fashion house or a designer. It might show the formation of the fashion centers throughout time.
Digital Blackface: The Popular Fashion The Digital Blackface is a modern example of wearing the mask on the Internet. Imitating the behavior and culture of black people was a thing even in the 20th century.
Kaptivate Kulture is Preparing for Delightful Debut at Couture Fashion Week New York Kaptivate Kulture’s mission is to be a luxury brand that strives to empower cultural diversity worldwide by allowing people to express their individuality in our garments.
Effectivenes of Fashion Blogs Analysis One of my most favorite fashion blogs is Penny Pincher Fashion. I have started to follow Penny’s style insights because I enjoyed her approach to the industry.
Cardigan History. Fashion Industry Issues Cardware Company, a family business that the Cardigans run, has earned the reputation of a reliable sweater designer manufacturing for a wide range of customers.
Fashion Merchandising and Science, Technology, Engineering, Mathematics Education There has been substantial research about the ability level, motivation, self-efficacy at schools specialising in STEM (science, technology, engineering and mathematics) education.
Fast Fashion: Segment of the Fashion Industry Fast fashion is a segment of the fashion industry that massively produces clothes from low-quality materials and uses cheap labor.
The Council of Fashion Designers of America The Council of Fashion Designers of America played a critical role in the development and the area of American fashion design and art culture along with fashion trading.
Child Labor in Fashion Industry Fashion industry and the idea to use child labor in sweatshops continue bothering many people but still, nothing is done to change the situation for the better.
Business Plan and All Aspects That Includes Successful Fashion Industry According to recorded research, the fashion industry keeps on evolving every decade, and it is unlikely that a particular trend will spread past one decade.
Michelle Obama Effect on the Fashion Industry The author analyzes an article by D. Yermack on the impact of Michelle Obama on the fashion industry and argues how she destabilized the balance of the stock and fashion markets.
Fashion Trends 2009: International Collections Trend report 2009 showed that this year will see unexpected extravagance in style of clothes and its mixture with accessories.
Headscarf as an Ingredient of Fashion and Cultural Traditions The meaning of the headscarf is described in this paper, the functions and purposes of its wearing, its social impacts in terms of religion and culture are outlined.
The Contemporary Fashion Collections of Ann Demeulemeester and Gucci Ann Demeulemeester and Gucci deserve their titles for being the best known designers. However, both designers have their own idea of style.
Thai-Lay Fashion Co. Ltd.: Financial Accounting Analysis The goal of working capital management is to manage the firm’s current assets and liability in such a way that a satisfactory level of working capital is maintained.
Thai Lay Fashion Co Ltd.: Managing a Business Enterprise The review of sixth week of learning about managing a business enterprise, dedicated to the financial aspects of running a business.
Thai-Lay Fashion Co., Ltd Company Strategy Thai-lay fashion Co. Ltd. is a garment manufacturing company in London. It is engaged in production of garments from 100% organically grown cotton.
Thai Lay Fashion Company: Business Plan Suitable business plans have to be formulated for managing the business successfully at each stage of the business growth cycle.
Thai-Lay Fashion Company Ltd.: Managing Resources The Thai-Lay Fashion company Ltd. is a well-managed company with more than twenty-seven years of experience in the garment export and manufacturing business.
The Thai Lay Fashion Company: Franchising The initial franchise fee for obtaining a license will help to bring in capital at a later stage which can be used to develop the business. This paper is a marketing plan for the franchise business plan.
Thai-Lay Fashion Company Ltd.’s Financial Management There are several methods that will help managers make capital investment decisions. These will be discussed here with reference to the Thai-Lay Fashion Company Ltd.
Operations Management in Thai-Lay Fashion Company Ltd. Thai-Lay is a textile manufacturing company in Hong Kong with its markets situated mainly in Europe. The company produces a wide range of ready-made garments for adults and children of both sexes.
Accounting in Thai-Lay Fashion Company A comprehensive study of Thai-Lay Fashion Company Ltd. has been done here with reference to the accounting and management practices of the organization.
Thai-Lay Fashion Company’s Marketing Plan Thai-Lay Fashion Company needs to develop a modified marketing plan considering the financial and economic conditions in the environment.
Bonobos: Digital Economy in the Fashion Retail Sector This paper will discuss the organization’s digital initiatives and their success, and the financial effect of the online strategies the company has adopted.
Jack Wills in China: Fashion Consultancy Project The promotion of Jack Wills in the Chinese market may be fraught with specific difficulties due to the specifics of the local cultural, economic, and political environment.
The Unique Fashion Style: Changing Standards and Ideals Each woman tries to find her unique style in the world of fashion. Still, having completed a difficult journey in order to find the exclusive style, many women choose to follow well-known standards and images.
Maintaining Ethical Standards in Fashion This paper explores the degree of responsibility of three major actors, consumers, fashion houses, and retailers, of maintaining ethical standards in the fashion industry.
Social Media Applications in the Fashion Sector Social media has resulted in marketing being easier and cheaper than traditional techniques, and fashion houses have gained to a large extent.
Carmina Campus Company’s Fashion and Society Carmina Campus was a pioneer in implementing fashion sustainability in their production process. Therefore, it is necessary to analyze the company’s policy regarding society.
Fashion as Performance – The Ballets Russes Fashion and the performing and visual arts have always been intertwined for those with the financial resources to indulge in one or all three.
Body Image, Self-Esteem, and the Fashion Industry
Fashion and Business Cycles With Snobs and Bandwagoners in a Multi-Sector Growth Model
Industrial Revolution, Gender Distinction, and Fashion
Fashion Cultural Historical Studies Gender Masculinity and Femininity
“Diesel for Successful Living”: Branding Strategies for an Up-Market Line Extension in the Fashion Industry
Challenges Facing the Fashion Industry in Ghana
How Fashion and Appearance Are Central to the Construction of Social Identities
Does Men’s Fashion Reflect Changes in Male Gender Roles?
Fashioning the Future: Entrepreneuring in Africa’s Emerging Fashion Industry
Fashion, Gender Distinction, and the Industrial Revolution
Comparison of Elizabethan and Jacobin Fashion
How Did Women’s Fashion Create Changes in Society in Australia and the World Between 1901-1945
How Innovative Fashion Turns Into a Perspective Entrepreneurial Venture
General Information About Second World War Fashion and Social Trends
What Will Happen if the Fashion Industry Continues to Use Ultra-Thin Models?
How Subcultures Use Fashion as a Way of Embracing Their Differences
Fashion: Victorian Era and Higher-Class Women
How Fashion and the Social Role of Women Has Changed
Managing Demand and Supply Networks of the Chinese Fashion Apparel Industry Under the Complexity of the New Economy Transition
Consumer Buying and Decision-Making Processes in the Fashion Industry
How Did the Fashion Industry Show the Changing Position of Consumerism and Youth Culture in the 1960s
The Role of Western Fashion Effects on Islamic Fashion for Women Out-Wear
How Fashion Has Impacted Consumers Pursuing Habits
Fast Fashion Feedback and Imitation of Fashion Trends
Economic and Social Issues in the Fashion Industry
The Unrealistic Beauty Standards of the Fashion Industry
Fashion Industry, Anorexia and Orthorexia Among Young People, Models and Celebrities
How Luxury Fashion Brands Centralize Public Relations
Analyze for Zara’s Success in the Fashion Retailing Business
Relationship Between Gender Empowerment and Fashion
Understanding Agile Supply Chain Management in the Fashion Industry
Global Sourcing: Insights From the Global Clothing Industry – The Case of Zara, a Fast Fashion Retailer
Case Study Zara the Technology Giant of the Fashion World
Fashion Marketing and the Effects of Technology and Economics
Fashion: Logo and Online Personal Shopper
Status Consciousness and Its Effect on Men’s Fashion Consumption
New Fashion Styles and Trends Sets the Standards for the Rising Generation
How Are Fashion and Appearance Central to the Construction of Social Identities
Conformity-Based Behavior and the Dynamics of Price Competition: A New Rationale for Fashion Shifts
How Fashion and Appearance Are Central to the Construction of Social Identities?
Brand Competition, Peer Influence, and Purchase Intentions Towards Fashion Apparel in Mexico
How Government Can Support Street Art and Fashion in Hong Kong
Coco Chanel: Most Influential Women’s Fashion Designer
The Clothing Manufacturer and the Consumer Trends in the Fashion Industry
Fashion for Middle-Class Women in the Medieval Age
Great Britain’s Black Community and the Empowerment of Fashion
Entrepreneurship and Regional Development: Case of Fashion Industry Growth in South Africa
Comparing the Similarities, Differences, and Qualities Between Native American Clothing and American Fashion
The Fashion Trends and Beauty Tips for Teenage Girls
The Link Between Eating Disorders and the Fashion Industry
Fashion and the Long-Term Prospects of Relationship Marketing
The Substantive Approach for Sustainable Demandsupply Chain Management in Fashion Industry
Consider How National Identity and Culture Is Constructed Through Fashion
Fashion and Its Evolved From a Typical White Model to a Diverse Runway Show
Fashion Photography and the Effects of New Image Technology
Barbie Doll Fashion Versus Medieval Children’s Fashion
Overview of Fashion and Women’s Movements in the Past Century
Are Ethical Purchases and Fast Fashion Mutually Exclusive?
How Fashion Professionals Are Inspired by History and Culture
How Technology Can Affect Fashion in the Marketing of Armani Company
Fashion Trends and Evolution of Women’s Clothing Throughout History
Communicating Green Fashion Across Different Cultures and Geographical Regions
Virtual Organization for Supply Chain Integration: Two Cases in the Textile and Fashion Retailing Industry
Traveling Around the Fashion Trends of Women: 20th – 21st Century
Applying the Four Theoretical Perspective to the Problem of Fashion Case Studies
Fashion for Ideal People and How They Are Defined
How Elizabethan Fashion Has Influenced the Modern Day Fashion World
Dealing With Your Teenager and the Latest Fashion Trends?
Vertical Integration and Rapid Response in Fashion Apparel
Consumer Behavior and the Luxury Fashion Industry
What Fast Fashion Is and to Know Which Factor Influences Fast Fashion?
How Fashion Evolved Throughout the Centuries and Its Influence on Our Looks Today
Does Buy-Back Induce More Fashion Sub-Sourcing?
Does the Macroeconomy Predict U.K. Asset Returns in a Nonlinear Fashion?
When Did Fashion Start in History?
What Are Three Interesting History Facts About Fashion?
How Does Clothing Fashion Aid in the Social Construction of Gender?
How Are Fashion and Appearance Central to the Construction of Social Identities?
How Are People Involved in Fashion?
How Does Branding Influences Consumers’ Luxury Fashion Choices?
Who Is the Father of Fashion?
What Is a Theme in Fashion?
How Does Celebrity Fashion Affect Teen’s Self-Image?
Who Was the First Female Fashion Designer?
Where Was the First Fashion Week Held?
How Christian Principles Can Be Applied to Ethical Issues That Relate to Cost of Fashion?
What Are the Ten Main Sources of Inspiration in Fashion?
What Are the Four Main Fashion Weeks?
Who Invented Fashion Week?
How Does Social Media Affect the Fashion Industry?
How Does the Fashion Industry Market to Women as Consumers?
How Elizabethan Fashion Has Influenced the Modern-Day Fashion World?
What Causes Changes in Fashion?
How Many Types of Fashion Shows Are There?
What Is the Biggest Fashion Week?
How Fashion Professionals Are Inspired by History and Culture?
Why Is Paris Known for Fashion?
How Fashion Trends Can Make You Stand Out?
What Fast Fashion Is, and to Know Which Factor Influences Fast Fashion?
When Did Fashion Start in India?
What Makes Fashion Offensive?
What is the impact of fast fashion on consumer buying behavior?
What are the environmental effects of fast fashion?
How can 3D printing help make fast fashion more sustainable?
How do fast fashion marketing strategies affect consumers’ body image?
What are consumer attitudes toward the ethics and sustainability of fast fashion?
What are the psychological effects of fast fashion on customers?
How does fast fashion affect the local economies of developing countries?
How can fast fashion companies balance profitability and sustainability?
What is the contribution of fast fashion to the throwaway culture?
How do social media drive the demand for fast fashion?
The case against animal cruelty in fashion.
Fashion marketing should promote body positivity.
Fashion companies should respect and protect cultural traditions.
Is there a need for gender-neutral fashion?
Is it ethical to buy counterfeit luxury fashion goods?
Fast fashion vs. Slow fashion: which is more ethical and sustainable?
Inclusivity of luxury fashion: is it ever possible?
The fashion industry perpetuates consumerist culture.
Should fashion be recognized as art?
Does the fashion industry have an ageism problem?

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StudyCorgi. (2021, November 12). 235 Fashion Essay Topics to Write About. https://studycorgi.com/ideas/fashion-essay-topics/

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These essay examples and topics on Fashion were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

This essay topic collection was updated on January 8, 2024 .

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121 Brand Essay Topic Ideas & Examples

Inside This Article

Are you struggling to come up with a compelling brand essay topic? Look no further! In this article, we have compiled a list of 121 brand essay topic ideas and examples to inspire your writing. Whether you are studying marketing, business, or simply interested in exploring the world of brands, these topics will provide a solid foundation for your essay. Let's dive in!

The impact of branding on consumer behavior.
Brand loyalty: How to cultivate and maintain it.
Branding in the digital age: Challenges and opportunities.
The role of branding in building a successful startup.
The influence of brand personality on consumer perception.
Branding strategies of multinational corporations.
The power of storytelling in brand marketing.
The ethical implications of brand endorsements by celebrities.
The importance of brand consistency across different platforms.
The psychology behind brand colors and their effects on consumer perception.
Branding in the luxury goods industry: A case study of Louis Vuitton.
The impact of social media influencers on brand awareness and sales.
Branding and its role in fostering emotional connections with consumers.
The relationship between brand image and brand reputation.
Branding and corporate social responsibility: Can brands be socially conscious?
The role of packaging in brand differentiation and consumer decision-making.
The evolution of brand logos: From simplicity to complexity.
The impact of brand extensions on brand equity.
The role of brand ambassadors in promoting brand awareness.
The importance of brand positioning and targeting in marketing.
The impact of brand trust on consumer loyalty.
The role of nostalgia in brand marketing.
Branding and cultural appropriation: A critical analysis.
The role of brand authenticity in gaining consumer trust.
The impact of brand reputation on crisis management.
The influence of brand endorsements on children's consumer behavior.
The role of branding in the success of online marketplaces.
Branding and the power of sensory marketing: A case study of Coca-Cola.
The impact of brand storytelling in the fashion industry.
Branding strategies of successful personal brands.
The role of brand communities in building brand loyalty.
The impact of brand associations on consumer perception.
The influence of brand image on consumer buying behavior.
The role of brand personality in the hospitality industry.
The impact of brand love on consumer engagement.
Branding and the rise of influencer marketing.
The role of brand mascots in brand recognition and recall.
The impact of brand reputation on employee recruitment and retention.
The relationship between brand equity and financial performance.
The influence of brand endorsement controversies on consumer perception.
The role of brand experience in driving customer loyalty.
The impact of brand globalization on cultural diversity.
Branding and the rise of experiential marketing.
The role of brand congruence in co-branding partnerships.
The impact of brand reputation on shareholder value.
The influence of brand personality on brand evangelism.
The role of branding in the success of e-commerce platforms.
The impact of brand authenticity on brand resilience.
The role of brand storytelling in the food and beverage industry.
The influence of brand extensions on parent brand perception.
The impact of brand reputation on customer loyalty in the banking sector.
The role of brand perceptions in luxury brand consumption.
Branding and the rise of social entrepreneurship.
The impact of brand image on employee engagement.
The influence of brand personality on consumer trust in the tech industry.
The role of branding in political campaigns.
The impact of brand associations on consumer attitudes towards sponsorship.
The relationship between brand equity and customer satisfaction.
The influence of brand endorsements on political decision-making.
The role of branding in the success of online travel agencies.
The impact of brand reputation on consumer choice in the healthcare sector.
The influence of brand personality on consumer loyalty in the automotive industry.
The role of branding in destination marketing.
The impact of brand authenticity on employee satisfaction.
The relationship between brand equity and customer lifetime value.
The influence of brand endorsements on consumer attitudes towards sustainability.
The role of branding in the success of subscription-based services.
The impact of brand reputation on consumer trust in the airline industry.
The influence of brand personality on consumer decision-making in the beauty industry.
The role of branding in the success of crowdfunding campaigns.
The impact of brand associations on consumer perceptions of corporate social responsibility.
The relationship between brand equity and customer loyalty in the telecommunications sector.
The influence of brand endorsements on consumer attitudes towards ethical practices.
The role of branding in the success of food delivery platforms.
The impact of brand reputation on employee motivation in the hospitality industry.
The influence of brand personality on consumer trust in the fashion industry.
The role of branding in the success of online education platforms.
The impact of brand associations on consumer perceptions of sustainability.
The relationship between brand equity and customer loyalty in the retail sector.
The influence of brand endorsements on consumer attitudes towards diversity and inclusion.
The role of branding in the success of ride-sharing services.
The impact of brand reputation on customer satisfaction in the banking sector.
The influence of brand personality on consumer decision-making in the fitness industry.
The role of branding in the success of social media platforms.
The impact of brand associations on consumer perceptions of privacy.
The relationship between brand equity and customer loyalty in the gaming industry.
The influence of brand endorsements on consumer attitudes towards mental health.
The role of branding in the success of online marketplaces for handmade products.
The impact of brand reputation on employee engagement in the tech industry.
The influence of brand personality on consumer trust in the music industry.
The role of branding in the success of online grocery delivery services.
The impact of brand associations on consumer perceptions of data security.
The relationship between brand equity and customer loyalty in the fitness industry.
The influence of brand endorsements on consumer attitudes towards inclusivity.
The role of branding in the success of online dating platforms.
The impact of brand reputation on customer loyalty in the fashion industry.
The influence of brand personality on consumer decision-making in the gaming industry.
The role of branding in the success of online streaming services.
The impact of brand associations on consumer perceptions of environmental sustainability.
The relationship between brand equity and customer loyalty in the food delivery industry.
The influence of brand endorsements on consumer attitudes towards privacy.
The role of branding in the success of online fitness platforms.
The impact of brand reputation on employee satisfaction in the automotive industry.
The influence of brand personality on consumer trust in the travel industry.
The role of branding in the success of online fashion marketplaces.
The impact of brand associations on consumer perceptions of social responsibility.
The relationship between brand equity and customer loyalty in the music industry.
The influence of brand endorsements on consumer attitudes towards sustainable fashion.
The role of branding in the success of online home-sharing services.
The impact of brand reputation on customer loyalty in the hospitality industry.
The influence of brand personality on consumer decision-making in the education industry.
The role of branding in the success of online art marketplaces.
The impact of brand associations on consumer perceptions of customer service.
The relationship between brand equity and customer loyalty in the beauty industry.
The influence of brand endorsements on consumer attitudes towards ethical beauty products.
The role of branding in the success of online pet supply platforms.
The impact of brand reputation on employee motivation in the e-commerce industry.
The influence of brand personality on consumer trust in the home improvement industry.
The role of branding in the success of online travel booking platforms.
The impact of brand associations on consumer perceptions of data privacy.
The relationship between brand equity and customer loyalty in the e-learning industry.

These 121 brand essay topic ideas and examples cover a wide range of industries and aspects related to branding. Whether you're interested in exploring the impact of brand reputation, the influence of brand personalities, or the role of branding in specific sectors, there is a topic here for you. Remember to choose a topic that aligns with your interests and expertise, and conduct thorough research to support your arguments. Happy writing!

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Famous brands of clothes: IELTS Essay Samples

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Updated on 17 April, 2024

Mrinal Mandal

Study abroad expert.

You may have come across ' famous brands of clothes' IELTS essay during your preparation. The actual topic is fleshed out in the following manner- Nowadays many people want to buy famous brands of clothes, cars, and other items. What are the reasons for this? Do you think it is a positive or negative development? As you can see, you have to express your opinion firmly in the essay. Plan your essay thoroughly after determining your stance on the issue. Here are a couple of samples that will help you get the idea.

Famous brands of clothes: Sample Essay 1

Famous brands of clothes: Sample Essay 2

Explore more resources related to ielts essays:, famous brands of clothes: sample essay 1 .

The topic states how people wish to purchase famous brands of clothes, cars, and many other items today. I feel that it is a positive development from various angles. The underlying reasons behind my opinion are the same as those backing up this newfound desire of people over the last few years.

Humankind is pushing new barriers today, expanding horizons, and aspiring toward more progress, knowledge, and advancements. This sense of aspiration drives people toward purchasing famous brands of clothes, luxury cars, and several other accessories/items. However, aspiring toward a better life is not wrong; in fact, it is one of the biggest drivers behind hard work, motivation, professional aptitude, and even the wave of entrepreneurship across the country. There are now innumerable Unicorns or billion-dollar start-ups in India; several people have earned leading/managerial positions in the Government/corporate spaces, while many have steered legacy businesses to greater heights. Many of these people are well-travelled, knowledgeable, and exposed to the finest that the world has to offer.

Naturally, they wish for the same experiences in their home nation, fuelling an appetite for luxury goods, famous clothing brands, supercars, and the like. At the same time, the entry of aspirational luxury and consumerism is vital for the growth of retail, automotive, fashion, accessory, travel, hospitality, real estate, food and beverage, and many other segments in the country. People want the best available; these aspirations drive them to work hard to make their dreams a reality. These aspirations are churning out a new breed of passionate, dynamic, and high-achieving Indians who want to live life to the fullest. And that, in my opinion, is only positive.

Word Count: 276

Tentative Band Score: 6.5

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People today want the best cars, accessories, luxury goods, famous clothing brands, and more. It is a reality as the number of high-net-worth individuals increases along with disposable income for professionals. However, in my opinion, these desires are driven mainly by consumerism, a phenomenon that I call urban greed and is primarily a negative development.

I feel that people have forgotten that achieving these things necessitates hard work, educational and professional competence, and a responsibility to grow and progress in life. They are continually seeking shortcuts towards obtaining luxury items and splurging on expensive goods they can show off to their families, friends, and communities. Urban greed is a phenomenon that characterizes the endless appetite for luxury in urban centers, where people have more than enough and still want more without any defined reasons. This sticks out like a sore thumb in a country where a big chunk of the population still lives below the poverty line.

Conspicuous consumption has never done any good for any global economy. With meaningless luxury purchases, the educated, affluent and aspirational class is not setting any benchmarks for progress. Neither are they making these rewards byproducts of sustained hard work and effort. It was the case for first or second-generation entrepreneurs or professionals who made their way up the corporate ladder. However, Young India is needlessly hankering for these things, while neglecting their personal development. They are also shutting off brain cells that correspond to empathy, logic, and the need for mental satisfaction and happiness. The last word indicates something that has vanished from the fast and hectic urban lifestyle today. People striving for luxury are neglecting their loved ones and families as well. As a result, happiness is no more than a mirage in the urban desert. Poetic but true.

Word Count: 296

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Ielts exam overview.

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Writing Task 2 is the second part of the writing section of IELTS, where aspirants are presented with a point of view, argument, or problem and asked to write an essay in response to the question.

Writing Task 1 IELTS

In IELTS Academic Writing Task 1 starts with a diagram, a visual representation of information. It can be a table, map, graph, process, diagram, or picture.

IELTS Essay Samples

The essay for IELTS is part of Writing Task 2. It is the same for the General Training and Academic of the IELTS. You will get a topic and have to write an essay on the same.

IELTS Cue Cards

The IELTS speaking cue cards come into play for the second part when the candidate will be choosing cue cards and then speaking on a topic for two minutes at least.

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Mrinal Mandal is a study abroad expert with a passion for guiding students towards their international education goals. He holds a degree in mechanical engineering, earned in 2018. Since 2021, Mrinal has been working with upGrad Abroad, where he assists aspiring students in realizing their dreams of studying abroad. With his expertise and dedication, he empowers individuals to navigate the complexities of international education, making their aspirations a reality.

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Porter’s Five Forces: Applied To Clothing / Fashion Industry with Real World Examples

Porter’s Five Forces was developed by Michael Porter, a professor at Harvard Business School. The analysis is used to understand the competitive environment of an industry by examining five key factors: the threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and intensity of competitive rivalry.

This analysis is useful for businesses as it provides a framework for understanding the competitive landscape of their industry. By examining each of the five forces, businesses can identify potential risks and opportunities, and develop strategies to succeed in the market.

The global clothing industry is driven by factors such as fashion trends, pricing, quality, design, brand reputation, and supply chain efficiency. Clothing companies compete to capture consumer attention, gain market share, and maintain profitability.

In the American clothing industry, competition is particularly intense due to the presence of both domestic and international brands. The United States is home to numerous well-established fashion brands, including Nike, Levi’s, Gap, Ralph Lauren, and many others. These brands compete on various fronts, such as product innovation, marketing strategies, and retail presence, to cater to diverse consumer segments and capture market share.

American clothing companies face continuous challenges to identify the changes in consumer preferences, the rise of fast fashion trends, new e-commerce-based clothing businesses, increased international competition, also the need to address sustainability and ethical concerns.

By using Porter’s Five Forces analysis, we can gain a better understanding of the competitive environment in this industry. Following is a detailed description of each force aligned with the Clothing / Fashion Industry.

1. The Threat of New Entrants

This force refers to the ease or difficulty with which new companies can enter the market. High barriers to entry, such as high capital requirements, regulatory restrictions, and economies of scale , can make it difficult for new companies to enter the market. In contrast, low barriers to entry, such as low startup costs, easy access to technology, and low regulatory restrictions, can make it easier for new companies to enter the market.

The threat of new entrants in the clothing industry is relatively high. Establishing a clothing brand requires creativity, access to manufacturing capabilities, supply chain management, distribution networks, and marketing efforts. However, the industry has relatively low entry barriers, allowing new players to enter the market. The rise of e-commerce platforms and social media has facilitated the entry of small-scale and direct-to-consumer brands, challenging established brands and disrupting traditional retail channels.

2. The Bargaining Power of Suppliers

This force refers to the power that suppliers have over the industry. Suppliers can exert power by controlling the supply of critical inputs, charging high prices, or limiting the quality of their products.

In the clothing industry, suppliers include textile manufacturers, fabric suppliers, and garment factories. The bargaining power of suppliers can vary depending on factors such as the availability of raw materials, manufacturing capacity, and uniqueness of fabrics. Clothing brands with strong relationships and long-term contracts with reliable suppliers may have more control over quality, delivery, and pricing. However, the presence of numerous suppliers worldwide provides options for clothing brands, reducing supplier power to some extent.

3. The Bargaining Power of Buyers

This force refers to the power that buyers have over the industry. Buyers can exert power by demanding low prices, high quality, or other favorable terms. In industries where buyers have many options or where the products are not highly differentiated, buyers have more power.

Buyer power in the clothing industry is very significant. Consumers have a wide range of choices and can easily switch between brands based on price, style, and quality. Online shopping has also given buyers more flexibility by allowing them to compare prices and reviews easily. Fast fashion brands often cater to price-sensitive consumers, while premium and luxury brands target specific customer segments with higher brand loyalty. Brand reputation, customer service, and unique offerings are some strategies that can help mitigate the power of buyers.

4. The Threat of Substitute Products or Services

This force refers to the threat of substitutes, or alternative products or services that can fulfill the same customer need. The availability of substitutes can limit the pricing power of companies in the industry, as customers can choose to switch to substitutes if prices become too high.

The clothing industry faces a moderate threat from substitute products. Substitutes include alternative clothing options such as second-hand apparel, rental services, and online marketplaces for pre-owned clothing. These alternatives cater to price-conscious consumers, sustainable fashion enthusiasts, and those seeking unique pieces. The best benefit for established clothing brands is that they can differentiate themselves through brand recognition, quality control, and exclusive designs, reducing the threat from substitutes.

5. The Intensity of Competitive Rivalry

This force refers to the intensity of competition among existing companies in the industry. The level of competition depends on factors such as the number of competitors, the level of differentiation, and the degree of price competition. High levels of competition can lead to lower prices, reduced profitability, and higher marketing costs.

The clothing industry is highly competitive, with numerous brands, both global and local, competing for market share. Competitive factors include pricing, product differentiation, brand reputation, design, quality, and marketing. Fast fashion brands often engage in intense rivalry, frequently releasing new collections and offering competitive prices. Differentiation strategies, such as unique designs, sustainable practices, and brand loyalty programs, can help brands maintain a competitive advantage.

Key Takeaways

The fashion industry analyzed through Porter’s Five Forces framework, reveals a highly competitive landscape with distinct market dynamics. The competitive rivalry among fashion brands is intense, driven by factors such as brand reputation, product differentiation, pricing strategies, and marketing efforts. Supplier power is influenced by the availability of raw materials, manufacturing capabilities, and the importance of supplier relationships.

In the fashion industry, buyer power is relatively high due to the abundance of fashion options, consumer price sensitivity, and the ease of switching brands. The threat of new entrants is significant, given the relatively low barriers to entry, accessibility of manufacturing capabilities, and the emergence of direct-to-consumer business models. Also, the threat of substitute products is present as consumers have a wide range of alternatives to choose from, including different apparel categories, accessory options, and other forms of self-expression.

To thrive in this competitive industry, fashion companies must focus on building strong brand identities, fostering supplier relationships, understanding consumer preferences, embracing innovation, and staying agile to meet changing market demands.

Competition and Challenges of the American and Global Clothing / Fashion Industry

The global clothing or fashion industry is highly competitive, characterized by a vast number of brands, retailers, and manufacturers operating on a global scale. The industry is driven by factors such as fashion trends, pricing, quality, design, brand reputation, and supply chain efficiency. Clothing companies compete to capture consumer attention, gain market share, and maintain profitability.

In the American clothing / fashion industry, competition is particularly intense due to the presence of both domestic and international brands. The United States is home to numerous well-established fashion brands, including Nike, Levi’s, Gap, Ralph Lauren, and many others. These brands compete on various fronts, such as product innovation, marketing strategies, and retail presence, to cater to diverse consumer segments and capture market share.

The American clothing / fashion industry faces challenges, including changing consumer preferences and a highly saturated market. Consumers are increasingly seeking unique, sustainable, and value-driven fashion choices. Fast fashion brands have gained popularity, offering affordable and on-trend clothing options, which puts pressure on traditional retailers to adapt and meet consumer demands for both style and sustainability.

E-commerce has also transformed the landscape of the American clothing industry. Online retailers, such as Amazon, have disrupted the traditional retail model, providing convenient shopping experiences and competitive pricing. Brick-and-mortar stores have had to invest in their online presence and create seamless omnichannel experiences to remain competitive.

Moreover, globalization has further intensified competition in the American clothing industry. International brands, particularly those from fast-growing markets like China and South Korea, have expanded their reach into the American market, offering unique designs and competitive pricing. This influx of international competition has forced American clothing companies to differentiate themselves through brand heritage, quality craftsmanship, and innovative designs.

The industry also faces challenges related to sustainability and ethical practices. Consumers are increasingly conscious of the environmental and social impact of the fashion industry. Clothing companies need to address these concerns by adopting sustainable sourcing, production, and manufacturing practices. They must also ensure transparency in their supply chains and improve working conditions to meet the expectations of socially conscious consumers.

In summary, the fashion industry globally and in the United States is highly competitive. American clothing companies face challenges posed by changing consumer preferences, the rise of fast fashion and e-commerce, increased international competition, and the need to address sustainability and ethical concerns. To remain competitive, companies must stay attuned to evolving consumer trends, invest in technology and e-commerce capabilities, differentiate through brand positioning and sustainability efforts, and create compelling and unique fashion offerings.

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Essay Samples on Clothes

Unveiling identity: exploring how clothing is a form of self-expression.

Clothing is more than just a practical necessity; it serves as a powerful tool for individuals to express their identities, beliefs, and personalities. From the colors we choose to the styles we adopt, clothing is a form of self-expression that transcends mere functionality. This essay...

Gucci: The Sustainability and Innovation in the Fashion Industry

Gucci is an Italian fashion brand has nearly 100 years history in this luxury industry. It is now achieving the vision to become the leading luxury fashion house in the world with more than 13$ billion brand value. Not only succeed in its main corporate...

The Importance of Gender Neutral Clothes: Abolishing the Gender Stereotypes

How often do we find ourselves restricted in terms of our choices and orientation when we go out for shopping or step out of our home or decide while looking at our wardrobe what to wear and what not to wear. Many a times we...

Gender Stereotypes

How Clothes Can Affect Our Mood

Introduction Next to food and water, clothing our bodies is one of the most important basic needs of any human being. Clothing has been around for at least 100,000 years. Clothing protects us from the cold, from the rain, from the sun and it can...

Why Gender Neutral Clothes May Become a Permanent Part of our Life: The Advantages of Gender Neutral Clothing

Fashion has always been a platform where people can express themselves and be unique. It was further extended when gender neutral clothing came into play. Clothes that were created for both sexes without gender prohibitions included were used by many designers and brands. A space...

Gender Roles

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The Beauty of Orientalism in European Clothing

Clothing, as a necessity in daily life, is always changing with the progress of time. Modern clothes are much simpler than the haute couture from and complicated court wear ‘The Edwardian Era’ 200 years ago, but the little details on clothes can still be hints...

Culture and Communication
Orientalism

Research and Survey Report on the Influence of Appereance in First Impressions

Abstract In the modelling industry, various factors influence first impressions of models and actors that gives us positive and negative impressions. Aisch (1946), “A trait is realised in its particular quality. The next trait is similarly realised. Each trait produces its particular impression. The total...

First Impression

Double Cloth Structure To Facilitate Versatile Application Of Denim Fabric

Abstract: Denim is the most popular dress material to any age of people. Day by day its demand increasing swiftly because of western life style & fashion has accelerated with the trend of casualization across the globe. Now a day present structure of denim (regular,...

The Significance Of Dress Code For Medical Assistant

The practice prides itself on the professional atmosphere it maintains and the positive image that employees present as representatives of this practice. This image is affected by the manner of dress we use within our office and the public when we are representing the practice....

Alternative Medicine

Analysis Of The Effectiveness Of Wrangler Tv Commercial

Since it was founded in 1904, Wrangler has been set on delivering the highest quality clothing they can produce. 1947 is the year Wrangler produced their first pair of authentic western jeans and since then, Wrangler jeans have become a staple in the clothing community....

Clothing Exhibition “Reigning Men: Fashion In Menswear 1715-2015”

Ah, the Weather Girls. Their oeuvre and specifically their song “Reigning Men” has left its imprint on popular culture and in this case the fashion industry as it inspired Sharon Takeda to modify the title of said song to fit the exhibition of a spanning...

Company Name: Heng Yuan Xiang Hyx

Executive Summary Our company Heng Yuan Xiang (HYX) founded in 1927, is China’s largest textile producer and one of the largest textile companies in the world. With good reputation and brand recognition, HYX is growing globally. In Canada, more and more new Chinese immigrants are...

Fast Fashion

Influence Of Wearing Red Colored Shirt On The Athletes’ Performance

Dreiskaemper, Strauss, Hagemann, and Büsch (2013) set up an experiment where they tested their hypothesis that a red colored sport shirt may influence the athletes wearing them. Even though studies have been done on the psychological effects of the color on spectators and wearers, these...

Competitive Sports

Research Of The Geography Of My Closet

Throughout this project, I have learned a lot about the geography of my closet and where my clothes are being made. After doing thorough research, I have concluded that the headquarter and manufacturing countries are not located in the same countries. I think that the...

Sweatshop Jobs In Developing Countries

Sweatshops are basically clothing industries where employees are made to work for long periods and get paid less under poor working conditions. However, there are noticeable benefits such as decrease in unemployment rate, increase in countries economy and people will get goods for low cost....

Technology - Redefining The Landscape Of Apparel Industry

The Indian market has been introduced to the concept of pre-owned luxury apparels, presenting a nuanced approach. To thrive in the apparel industry, a commercial model must be built based on a deep understanding of market expectations, allowing for the creation of strategies that meet...

The Dolce & Gabbana Application - The World Of Fashion

Extravagance fashion brand Dolce and Gabbana is giving technically knowledgeable rich customers a versatile ordeal that consolidates a form situated interface with a determination of fashion world through an iPhone app. The Italy-based design brand, Dolce and Gabbana, is an all-around presumed name among people...

Web-Based Research Paper On Tom's Shoes Company

Tom’s is a 20th century clothing manufacturer, who have been able to significantly distinguish their product from any other clothing manufacturer’s on the basis of its footprint all over the world. First starting as a social media experiment, Tom’s flourished to being one of the...

Best topics on Clothes

1. Unveiling Identity: Exploring How Clothing is a Form of Self-Expression

2. Gucci: The Sustainability and Innovation in the Fashion Industry

3. The Importance of Gender Neutral Clothes: Abolishing the Gender Stereotypes

4. How Clothes Can Affect Our Mood

5. Why Gender Neutral Clothes May Become a Permanent Part of our Life: The Advantages of Gender Neutral Clothing

6. The Beauty of Orientalism in European Clothing

7. Research and Survey Report on the Influence of Appereance in First Impressions

8. Double Cloth Structure To Facilitate Versatile Application Of Denim Fabric

9. The Significance Of Dress Code For Medical Assistant

10. Analysis Of The Effectiveness Of Wrangler Tv Commercial

11. Clothing Exhibition “Reigning Men: Fashion In Menswear 1715-2015”

12. Company Name: Heng Yuan Xiang Hyx

13. Influence Of Wearing Red Colored Shirt On The Athletes’ Performance

14. Market Definition , Analysis and Competitive Landscape

15. Research Of The Geography Of My Closet

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Personality
Personal Experience
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Essay on Fashion for Students and Children

500+ words essay on fashion.

Fashion refers to anything that becomes a rage among the masses. Fashion is a popular aesthetic expression. Most Noteworthy, it is something that is in vogue. Fashion appears in clothing, footwear, accessories, makeup, hairstyles, lifestyle, and body proportions. Furthermore, Fashion is an industry-supported expression. In the contemporary world, people take fashion very seriously. Fashion is something that has permeated every aspect of human culture.

History of Fashion

The origin of Fashion is from the year 1826. Probably everyone believes Charles Frederick to be the first fashion designer of the world. He also established the first Fashion house in Paris. Consequently, he began the tradition of Fashion houses. Furthermore, he gave advice to customers on what clothing would suit them. He was prominent form 1826 to 1895.

During this period, many design houses hired artists. Furthermore, the job of these artists was to develop innovative designs for garments. The clients would examine many different patterns. Then they would pick the one they like. Consequently, a tradition began of presenting patterns to customers and then stitching them.

At the beginning of the 20th century, new developments in Fashion took place. These developments certainly began in Paris first. Then they spread in other parts of the world. Consequently, new designs first came into existence in France. From Paris, they went to other parts of the world. Hence, Paris became the Fashion capital of the world. Also, Fashion in this era was ‘haute couture’. This Fashion design was exclusively for individuals.

In the mid-20th century, a change took place. Now Fashion garments underwent mass production. There was a significant increase in the rate of production of Fashion garments. As a result, more and more people became involved with Fashion garments. By the end of the 20th century, a sense of Fashion awareness was very strong. Now people began to choose clothes based on their own style preference. Hence, people began to create their own trends instead of relying on existing trends.

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Fashion Trend

Political influences certainly play a major role in influencing Fashion. Many politicians become fashion symbols. Notable examples are First Lady Jacqueline Kennedy and Princess Diana. Also, political revolutions make a huge impact on the Fashion trend. For example, in 1960’s America, liberal clothing styles became popular among the younger generation. This was due to the Liberal revolution.

Another significant factor which influences Fashion trend is technology. There certainly has been a rapid growth of technology in the Fashion industry. For example, wearable technology has become a popular Fashion trend. Furthermore, 3D printing technology and the internet have also made an impact on Fashion.

Social influences are probably the strongest influences on the Fashion trend. Many music stars strongly influence Fashion choice. For example, wearing hoodies became famous due to rap musicians. Furthermore, movie and television actors create a big impact on Fashion. Many youngsters love to emulate the Fashion sense of their favourite celebrity.

To sum it up, Fashion certainly has become a part and parcel of human life. It certainly is a force that is here to stay. Most noteworthy, Fashion has immersed every place on Earth.

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Clothing Brand Essay

Stone Island is an iconic European clothing brand, known as an integral part of the European streetwear culture. This company is already a significant player in the global clothing market. At the same time, there are still numerous opportunities for leading it to a new level. Therefore, I would take the position of a marketing consultant for Stone Island in order to make the enterprise more popular worldwide.

Even though the brand has an Italian origin, it is more associated with British fashion. Stone Island was founded by Massimo Osti in 1982; however, nowadays it refers more to the name of an entrepreneur Carlo Rivetti (Rivetti, 2019). Nowadays, this person plays the role of both president and creative director of the analyzed company.

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Stone Island is an international brand with a well-developed network of commercial relationships in different parts of the world. The company’s designers claim themselves to “blur the boundaries between technical wear, streetwear, and high-fashion” (Abraham, 2017). Such issues make it a unique and popular brand with a long history of success in Europe.

The observed brand is frequently associated with British soccer hooliganism of the 1990s (Leach, 2016). This issue has a rather controversial impact on the image and development of the brand. On the one hand, it attracts more attention to it. On the other hand, such a state of affairs also makes Stone Island associated with such negative issues as vandalism and racism. At the same time, in recent years, the brand has become more popular in the U.S. The fact that some iconic American celebrities, such as Drake, wear it, makes Stone Island more interesting for people interested in hip-hop streetwear style (Leach, 2016). I believe that such a state of affairs creates opportunities for the successful popularization of the brand; therefore, I would like to present my vision as a marketing consultant at Stone Island.

Subsequently, it is important to pay attention to new realities within the organization. Stone Island is already a significant international brand, which has a wide range of companies from different parts of the world as its stakeholders (Abraham, 2017). Therefore, the company has to stick to its image of a significant international brand, which is successful all around the globe. According to Abraham, in 2015, Stone Island generated €87 million ($97 million) in global sales revenue, a 10 percent increase on 2014″ (Abraham, 2017). Such numbers are rather positive; however, in order to keep its investors satisfied, the company has to keep on showing high levels of profitability, which presupposes a continuous development. This point means that strategic thinking is essential for the proper development of the observed enterprise. After all, the management of Stone Island has to show the ability to analyze the global market, its tendencies, and opportunities.

The analyzed a brand has a wide range of possibilities for the collaboration with other clothing companies, as well as notable celebrities. At the same time, a proper choice, in such situations, means a lot for the further success of Stone Island. It is also important to point out that while being a consultant for the observed enterprise, my primary aim would be making people within the organization understand that my vision of the enterprise’s development promises profits. Therefore, I have to provide a concise analysis of the market’s tendencies, as well as the opportunities they bring. Another significant point is to present open-mindedness and readiness to take into account the opinions of other company’s workers. Only in such a situation, I can get their engagement and make them willing to follow my pieces of advice.

In this case, a perfect variant for the company would be a successful entrance on the U.S. market. The enterprise has to acquire a certain perception in American society. It should become an integral part of the country’s streetwear culture. The primary purpose is to make Stone Island a significant brand that will be associated with American hip-hop culture, and, thus, will spread across the world with its popularity. We will know that the initiative is successful after more American celebrities follow Drake’s example and start wearing clothes of our brand. Another indicator of the success would be significant growth in profits from the brand’s sales in the U.S. Therefore, according to my vision, Stone Island is an immense clothing enterprise, known as one of the leaders of the world’s streetwear market along with such corporations as Nike and Champion. The company becomes known and popular among a more significant number of people, which brings it recognizable profits.

Consequently, I would like to try myself as a marketing consultant for Stone Island. It is already a famous clothing brand with significant opportunities for becoming more popular in the U.S. market. At the same time, the company has to keep on showing high levels of profitability, which requires its further development. In such a situation, a good variant would be the promotion of an image of America’s popular streetwear brand. The result of such affairs would be the understanding of the fact that Stone Island reaches the level of such brands like Nike and Champion and embraces a new category of customers because of its association with hip-hop culture.

Abraham, T. (2017). Stone Island sells 30% stake to Temasek. Retrieved from https://www.businessoffashion.com/articles/news-bites/stone-island-sells-30-stake-to-temasek. Leach, A. (2016). Dear Americans, here’s what you need to know about Stone Island. Retrieved from https://www.highsnobiety.com/2016/03/21/stone-island-history/. Rivetti, C. (2019). My history, my company. Retrieved from https://www.stoneisland.com/experience/.

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Home — Essay Samples — Business — Brand — Personal Branding: Development of My Own Brand and Its Strategies

Personal Branding: Development of My Own Brand and Its Strategies

Categories: Brand Brand Management

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Words: 2101 |

11 min read

Published: Feb 9, 2022

Words: 2101 | Pages: 5 | 11 min read

Bibliography

Basu, T., 2020. How To Build A Personal Brand (Complete Guide To Personal Branding). [online] Thinkific. Available at: [Accessed 22 April 2020].
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Digital Marketing Institute. 2020. 7 Steps To Building Your Personal Brand. [online] Available at: [Accessed 22 April 2020].
Donnelly, S., 2020. How To Start A Clothing Line: 4 Simple Steps | Guide By Startups.Co.Uk. [online] Startups.co.uk. Available at: [Accessed 22 April 2020].
Feldman, B., 2014. Make A Name For Yourself: 11 Personal Branding Power Tips. [online] Social Media Today. Available at: [Accessed 22 April 2020].
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Hudson, M., 2019. Retail Pricing Strategies To Increase Profitability. [online] The Balance Small Business. Available at: [Accessed 22 April 2020].
Kimbarovsky, R., 2020. What Is Brand Identity And How To Create A Unique And Memorable One In 2020 - Crowdspring Blog. [online] crowdspring Blog. Available at: [Accessed 22 April 2020].
Lazazzera, R., 2017. How To Start A Clothing Line: Your Complete Guide To Design, Sampling, Production & Packaging. [online] A Better Lemonade Stand. Available at: [Accessed 22 April 2020].
Loeven, L., 2016. Application Essays: Sell Your Personal Brand. [online] Ft.com. Available at: [Accessed 22 April 2020].
Watts, J., 2020. How To Start A Clothing Line Business | Startups.Co.Uk. [online] Startups.co.uk. Available at: [Accessed 22 April 2020].

Should follow an “upside down” triangle format, meaning, the writer should start off broad and introduce the text and author or topic being discussed, and then get more specific to the thesis statement.

Cornerstone of the essay, presenting the central argument that will be elaborated upon and supported with evidence and analysis throughout the rest of the paper.

The topic sentence serves as the main point or focus of a paragraph in an essay, summarizing the key idea that will be discussed in that paragraph.

The body of each paragraph builds an argument in support of the topic sentence, citing information from sources as evidence.

After each piece of evidence is provided, the author should explain HOW and WHY the evidence supports the claim.

Should follow a right side up triangle format, meaning, specifics should be mentioned first such as restating the thesis, and then get more broad about the topic at hand. Lastly, leave the reader with something to think about and ponder once they are done reading.

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Vera Wang Leadership Style

This essay about Vera Wang’s leadership style explores how her unique approach has shaped her brand and the fashion industry. Wang blends creativity with a collaborative spirit, encouraging innovation among her team. Her resilience in overcoming personal and professional challenges has been key to her success, especially in transitioning from a figure skater to a leading fashion designer. The essay highlights her strategic foresight in maintaining brand integrity while expanding into global markets and diversifying her product offerings. Wang’s adept use of digital media to enhance brand engagement and her commitment to a globally inclusive brand identity are also discussed. Overall, Wang’s leadership exemplifies how creative vision combined with effective business strategies can lead to enduring success in the fashion industry.

How it works

Vera Wang is a towering figure in the world of fashion, known not only for her iconic wedding dresses but also for her distinctive leadership style, which has shaped her brand into a symbol of luxury, elegance, and innovation. Her journey from a young figure skater and fashion editor to a global fashion impresario offers a vivid example of how creative vision and leadership can merge to forge a lasting impact on an industry.

Wang’s approach to leadership is deeply intertwined with her creative process.

Unlike many of her contemporaries, her style is not dictatorial but collaborative. She has a knack for drawing on the strengths and ideas of her team, fostering an environment where creativity and innovation are encouraged and valued. This open approach has allowed her to remain at the cutting edge of fashion, continuously reinventing and pushing the boundaries of traditional bridal wear.

Her leadership style extends beyond just collaboration; resilience is a key component of her approach. After failing to make the U.S. Olympic figure-skating team, Wang shifted her focus to fashion, joining Vogue and later Ralph Lauren. Her ability to pivot from personal disappointment to a new career path shows her resilience and determination. When she opened her first bridal boutique in 1990, she entered a market dominated by long-established designers. However, her fresh perspectives on bridal wear quickly set her apart, showcasing her ability to innovate within a traditional industry.

One of the most notable aspects of Vera Wang’s leadership is her commitment to maintaining her brand’s identity and aesthetic vision. She has resisted the temptation to dilute her brand’s unique style in favor of short-term trends, thereby ensuring long-term brand integrity and loyalty among customers. Her foresight in diversifying her offerings—from evening wear to fragrances and home decor—without compromising her brand’s core identity, speaks to her strategic acumen.

Moreover, Wang’s global perspective has been vital in her approach to leadership and business. Her brand has a significant international presence, which she has achieved by understanding and integrating diverse cultural elements into her fashion lines. This global strategy has not only expanded her market but has also enriched her brand, allowing it to appeal to a wide range of clients.

Vera Wang’s leadership style is also marked by her ability to engage with new technologies and media. She has adeptly used digital platforms to enhance her brand’s reach and engagement, understanding early on the importance of digital marketing and social media in contemporary business. This adaptability to technological changes demonstrates her forward-thinking approach, ensuring that her brand remains relevant in a rapidly evolving digital world.

In conclusion, Vera Wang’s leadership style is characterized by her collaborative approach, resilience, strategic foresight, commitment to brand integrity, and global outlook. These qualities have not only made her a leader in the fashion industry but also a model for leadership that other entrepreneurs aspire to emulate. Her ability to balance creative vision with effective business strategies provides a powerful blueprint for success in any creative industry. Wang’s story is a testament to the power of leadership that embraces change, challenges norms, and values innovation.

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More From Forbes

Fashion brands embracing tech: what's next and what counts.

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George Yashin, Founder and CEO of ZERO10 .

Over the past few years, fashion brands have been tapping into emerging technologies to enhance their marketing strategies, increase sales, attract new audiences and cultivate an innovative image. This shift isn't just about fashion becoming more advanced; it's also about technology offering unprecedented opportunities to achieve these objectives.

As the market evolves rapidly with new technologies constantly emerging and existing ones evolving, brands are actively exploring new tech and fine-tuning strategies based on real-world experiences and trials rather than mere predictions. What technologies have brands adopted thus far? And, most importantly, what are the key considerations for brands when adopting new tech?

Where Fashion Brands' Tech-Driven Strategies Are Headed

Major fashion brands have already been on their tech-driven journey for a few years. For example, Gucci’s metaverse collaboration in 2022 made history as the first luxury brand to create its own metaverse in The Sandbox. Similarly, Burberry and Lacoste announced their collaboration with Minecraft, showcasing collections inside the pixelated game world.

The results behind the campaigns revealed a positive effect of using new technology, both on customers' activities online and offline. Gucci alone made over $1 million in revenue by selling 100,000 digital Gucci items in the metaverse.

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However, there's always a drawback to consider. While a technological approach may be more appealing to Generation-Z and Generation Alpha clients, who are accustomed to smartphones and value both virtual and physical assets, the same cannot be said for older generations, who prefer tangible products.

Some brands, such as Nike and Starbucks, have proven successful in the emerging tech field, introducing NFT programs and being proactive in Web3. However, despite successful implementation, they have had to slow down their investments in innovative solutions and rethink their strategies toward business goals.

Nevertheless, brands aren't giving up on technological advancements entirely. Instead, they are still looking to become more "phygital," creating mixed-reality experiences and integrating innovations inside physical spaces to satisfy and entertain all types of audiences. Ralph Lauren, for example, sold a limited-edition physical version of a digital boot that originally debuted within Fortnite, while Louis Vuitton unveiled a collection of NFT phygital trunks, offering an exclusive, unique experience to buyers.

AR mirrors, which allow customers to virtually try on products while retaining a connection to physical stores, can help modern retailers as brick-and-mortar shopping is expected to make up 85% of total sales in 2024. Brands like Coach have begun using AR mirrors in partnership with my company, ZERO10. Other examples include the AR mirror created through Tiffany & Co.'s partnership with Snap Inc. and the United States Tennis Association, allowing users to swing a digital diamond tennis racquet. The rise of Apple Vision Pro has further fueled interest in mixed reality. Brands like Alo Yoga, Gucci and Decathlon have launched immersive apps, offering real-life experiences to customers.

New Tech: Key Considerations For Brands

Based on my experience and discussions with others in the industry, we're all involved in building something new. We're all about gathering info, setting benchmarks and figuring out what performs the best based on what's happening in our projects and real-life scenarios.

When it comes to new tech, there's no substitute for getting hands-on and learning from actual experience. The more we dive into different cases, the better grasp we get on what truly works. For brands, it's crucial to factor these insights into their tech strategies.

Tech Trends: Balancing Innovation And Strategy

It's important not to rush into adopting technology solely because it's popular. The industry is evolving rapidly, especially with the recent introduction of generative AI, which is causing significant disruption.

For instance, there was a sudden surge of interest in the metaverse, with everyone rushing to establish a presence. However, media reports quickly shifted, declaring the metaverse dead, only to see it revived with a stronger focus on gaming—all within two years.

This fast pace leads some brands to embrace new trends immediately, hoping to be early adopters. However, brands need to ensure that technology adoption aligns with their goals. Merely embracing technology for novelty's sake isn't enough. Brands must define clear objectives or hypotheses to test the effectiveness of new tech initiatives. While creating new experiences with technology is exciting, integrating it into a broader strategic framework is crucial to drive tangible results.

Considering The End User

Brands must understand their customers when introducing new technology, considering factors like age and preferences. Without guidance, customers may ignore or react negatively to unfamiliar tech. So, it's critical not only to implement but also to educate them on its use and benefits. While some are tech-savvy, others need more help. Brands adopting tech want to speak the same language as their core audience, but what about the rest?

Some brands focus on image and publicity but overlook the needs of their end users—their customers. Technologies with simple interfaces, especially when integrated into familiar environments like physical stores, are more readily accepted among the wider audience. However, digitally exclusive technologies may require customer education. For instance, after actively launching NFTs or crypto wallets, some brands started providing glossaries or other activities to help customers understand their applications.

Why Technology Isn't A Cure-All Solution

One common mistake brands make is assuming that adopting technology alone will boost sales or enhance their image. When results fall short, or tech doesn't perform consistently, brands often treat it as a one-time effort and move on.

This reaction is understandable, given the pressure for quick results and high ROI in big corporate settings. However, successful tech integration, like traditional marketing, involves various factors, from staff training to data processes. In my experience, tech integration isn't a standalone task; it requires planning and clear communication.

Moreover, successful collaboration between tech vendors and brands is crucial. Both parties must commit to achieving great results and be open to adjusting strategies as needed. Work closely with brands on their journey, from design to promotion planning. Considering multiple factors and aligning efforts ensures maximum effectiveness every step of the way.

Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?

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Essay about Clothes and Personality

Introduction.

Does fashion make personality? The way you dress says a lot about the kind of individual you are. The fashion you decide to go with should reveal your desires, interests, ambition, and background. Everyone is unique in terms of personality and interest, and therefore, it is important for a person to wear what emphasizes who they are. There are people who are wild and like to explore, while others prefer styles that add nostalgia and romance (Bell 45).

As clothes define a person, this essay addresses how crucial it is to know who you are so that you can choose a style that fits your personality. In addition, be sure to be consistent with your style to create a signature that describes you as an individual. The fashion we choose to go with should match our personality because people can easily judge us from our dress code (Bell 47). In this essay about clothes and personality, I will discuss how fashion makes an individual’s character.

While most individuals find it easy to conform to other people’s fashion, it is extremely important for people to identify what suits them best and incorporate that in their own style to distinguish their personality. In fashion, being different is an important aspect because it helps individual personality to stand out.

In the movie the “Devil wears Prada”, which is created around fashion, we can easily identify roles of the characters by observing their dress codes. While Anna is dressed in simple clothes that do not have a voice in fashion, Miranda is dressed in timeless fashion that gives her the rich woman’s look ( The devil wears prada ). On the other hand, Andrea was given an over the edge fashion that showed the outgoing and careless look in the movie ( The devil wear prada ).

In addition to this, it is not difficult to notice that Field had a good idea about fashion and personality based on the outfits and make up for her characters. The looks and fashion in this movie was able to give the characters stage personalities that were outstanding from the other. This is a clear indication that what we put on talks much about who we are.

Although, it takes time to develop one’s style and fashion it is important for individuals to be in a position to say who they are through their dressing. Having individual dress code helps in boosting self-confidence and brings comfort (Bell 113). Your image is highly dependent on how you dress on a regular basis because people learn to associate you with the kind of fashion you embrace.

When it comes to fashion and personality, make sure that when people see a certain fashion they can actually identify that look with your personality. Learn to leave a mark in what is in your wardrobe to ensure that your clothes speak loud about the kind of a person you are; let your clothes define you more than words can do.

People who are dramatic and casual like to make strong fashion statements also tend to be stunning and attention seeking (Musselman and DeGregori 47). For this kind of personality, choose bold colors, straight lines, and unique outstanding jewelry to match your outfits (Musselman and DeGregori 47). A dramatic personality seeks attention at all times and wants to make a strong statement (Bell 121).

A dramatic personality goes well with clothes that are fashionable and overshadow other people. Their class of fashion is able to help people notice their personality even for those meeting them for the first time. However, if someone with a dramatic personality decided to dress like a classic personality he or she would look out of place. Therefore, it is advisable to have fashion that clearly highlights who you are from far.

For those people with a serious personality, and mostly like having a classic look, they should have clothes with straight lines, neutral colors such as gray, white and black, flat shoes, and striped tops (Musselman and DeGregori 56). This is what makes them stand out as no nonsense people and enables them to get people’s attention at first glance. In addition, this kind of fashion portrays people with very strong personality, focused and in control (Bell 78).

However, when blending fashion with personality it is wise to choose clothes that match your body shape. Clothes should highlight on your strong points and conceal physical faults (Musselman and DeGregori 94). Women with a classic personality are conservative and prefer simple fashion that is well balanced. In addition, they like simple accessories that stand the test of time such as plain gold chain. This type of fashion screams that “am intelligent, simple, and focused” (Bell 113).

On the other hand, there is ingénue and romantic personality that always appears young and girlish with a small body (Musselman and DeGregori 73). Young girls always look cute and charming because of their small physique. In addition, they have a love for things that are nice and more feminine such as fragile jewelry, ruffles, lace, and soft fabrics (Musselman and DeGregori 77).

Because of their personality, such people are likely to be taken less serious and considered childish by most people. This is the weakness associated with this personality but people can be able to combine their dressing with other aspects to make their personality clearly represented without misjudgment. However, this personality enables women to be more feminine and attractive compared to other personalities hence if it is combined with other types of fashion it creates a balanced style.

The way we dress says so much about our personality especially in instances where we have to make a first impression. Our fashion speaks volumes about the kind of people we are in terms of interests, ambitions, and aspirations. A person in jeans and t-shirt appears to be relaxed while, one in a suit creates the impression of focus, alert and serious.

On the other hand, a person in an inadequate dress creates the impression that she is wild, free spirited and easy to hang around. People can draw assumptions about us or our social preference from the way we dress. Therefore, it is important for people to make independent choices for fashion to ensure that we create the right impression about ourselves. While it may not be possible for one to pick a single style or fashion, it is wise to incorporate some aspects of other fashions to emphasize on their personality.

For instance, if you are dramatic and realize that people brush you off you can add some elements of classic in your style to achieve the desired results. Some classic fashion elements will let people respect and take you a serious individual. However, if you are a classic and people are not able to see your fun and charming side, adding some element of dramatic personality in your fashion is more appropriate.

Works Cited

Bell, Allison. Fearless Fashion (What’s Your Style?). Hempstead: Lobster Press, 2004. Print.

Musselman, Jennifer, and Patty DeGregori. The Hip Girl’s Handbook for the Working World: Work What You Got to Get What You Want. San Francisco: Council Oak Books, 2005. Print.

The devil wears prada, Dir. David Frankel. Perf . Anne Hathaway, Meryl Streep. Lauren Weisberger. 2006. Film.

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My Clothing Brand Business

Essay by bibi.0610 • April 14, 2019 • Essay • 788 Words (4 Pages) • 5,699 Views

Essay Preview: My Clothing Brand Business

Assignment Week #3

Your Business

In this week week assignment, we are learning about our own business especially selling physical products. Through this week assignment, I decided to create a business that I have imagine for a long time ago that are designing and selling clothes online. I love fashion and it would be perfect if I can create my own fashion just to inspire to others.

To starting a brand, we need to have a brand name that make people remember and recognize or at least just to think about the brand. I have always wanted my clothing brand will be name June, is named by a month. The reason I choosing this name is because this is my favorite month of the year. My birthday, my graduation, my anniversary are all in this month is it really meaningful, and I guess by this behind story will be something that inspired others by it. As we all know, customer demographics are categories of consumer populations that are relevant to a business' purposes, such as marketing and product design. Customers can be categorized according to an almost endless number of variables. Some of the most common customer demographics for business purposes include age, gender, geographical location, education level, marital status, household income, occupation and hobbies. With this business, I decided to target on styles not ages because I want my clothes will be fit to girls that have style and know what their styles and how their confidences.

First of all, I will start sketching and planning in Vietnam, which is my country because it is more cheaper than the U.S. Also, it is more easier and convenience to actually go out to pick out cloth and the materials I actually need; and easy access to workshop production for better communication for what I want and how I wanted. Having a strong web presence is also an important key. It builds credibility, reach new customers and establish the brand in a saturated industry. Although what a lot of business owners don’t realize is that the majority of entrepreneurs underutilize all of the advantages of an online presence. It’s understandable given the rapid rate of change in technology. With my business industry, I know there are lot of competitions and marketing so I think social networking sites will be a better web presences.

In Vietnam, there are so many local clothing brands over Instagram and Facebook, but mostly is on Instagram so I think it would be a good ideas if I can using Instagram to reach out my target customers. I will sent out as a gift to people who has most of the followers and people got inspired and proactively get referrals by asking customers and encouraging them to share their experience on social media . I know this was an old way to advertise a product, but I think it is necessary and it work at this time, since people are easy to get attract through someone that they are inspiring and following.

Rethinking Clothing Consumption: Understanding the Human Cost of Fast Fashion

By shoellis

By Hannah Berhane, Ethics and Policy Intern

There is such joy in receiving a package with a new piece of clothing. Even as a student, the luxury of buying new clothing is one that my peers and I indulge in fairly regularly. The social media platforms I frequent, like Instagram and TikTok, present me with a mass of constantly changing trends and an even greater selection of places to purchase new items from. As an avid thrifter and a semi-frequent online shopper, I have participated in many of these trends, usually until their demise within a few months. However, my recent reflection on the nature of consumption has shifted the way I participate in fast fashion and even thrifting or buying second-hand.

I find it important to first acknowledge that individual actions cannot single-handedly alter the systems and ideologies that dominate the fashion industry. It is not necessary or productive to feel burdened by the need to fix a multibillion dollar industry. However, I have found it impactful to develop a better understanding of the nature of consumption and production in this day and age. By cultivating this understanding, we can fight against the invisibilization of the processes required to create and sell our clothing. By cultivating this understanding, we are able to more consciously spend our money and debate the ethics of these industries.

Identifying the Problem (and its Impact on Workers Rights)

Fashion and textile production are moving at a faster pace than ever before. Trends that once lasted for five to ten years are now lasting only months to a few weeks. In order to keep up with these ephemeral trends, fast fashion brands are emphasizing quick production of clothing. Garment production has doubled globally since 2000, and the average consumer buys 60% more clothing than they did seventeen years ago, while keeping their clothing for half as long as they did before 2000. To buyers like me, this may not mean much more than having to buy clothing more frequently. For others, however, there are real consequences of the increased pace of clothing production. For workers in China, Bangladesh, Vietnam and several other countries in what is commonly known as the Global South, this increased pace of production has significantly exacerbated the extent of worker exploitation. While garment workers in the Global South have been exploited by corporations in North America and Western Europe for many decades, the exploitation in the garment industry has reached new heights in the past 40 years as the Global South continues to meet the growing demands of fast fashion.

Lack of Transparency in the Fashion Industry

The realities of garment workers in a fast fashion context is one that is not shared with consumers of this clothing. On social media platforms like TikTok and Instagram, where people engage with the latest trends, there is very little information shared by companies about who makes this clothing, where it is made, and what the environmental cost of this production is. In fact, corporations will frequently make vague and unsubstantiated claims to sustainable or “green” efforts. Naturally, customers who want to shop more consciously frequently support corporations that appear to be more sustainable. However, despite what corporations may claim, typically there are very few tangible efforts being made to reduce their impact on the environment or to limit worker exploitation. The practice of only superficially appearing sustainable or environmentally conscious is referred to as “greenwashing.” According to Katie Okamoto, sustainability editor at the New York Times’ Wirecutter, a common example of greenwashing is when online shoppers are presented with the option to opt into “carbon neutral” shipping if they pay a little more. Typically, this indicates that the clothing company is working with a third-party payment service involved in some way with carbon offsetting projects. However, most of these carbon offsetting projects will take years to begin, and the impact of carbon offsetting is still not clear. Scientists fear that carbon offsetting does not significantly reduce emissions, and may actually make these emissions worse. Thus, the idea that by paying extra, customers are able to combat shipping emissions is one that has very little backing. Because of the lack of transparency offered by corporations, making informed choices regarding clothing consumption is difficult for the average customer. In fact, the lack of transparency from clothing companies actively obscures many of the disturbing realities of the fashion industry.

Gendered Exploitation in the Garment Industry

One of the facts obscured by this lack of transparency is that, according to the nonprofit organization Remake, 80% of the millions of garment workers are women between the ages of 18 and 24. Less than 2% of these workers earn a living wage, and women and children are frequently paid less than their male counterparts. Dr. Hakan Karaosman, an award-winning researcher focused on fashion supply chains, writes, “Fashion, as a system, is paralyzed by imbalanced power relations.” Dr. Karaosman also notes that in the fashion industry, issues of gender, class, and nationality play out on a dire and drastic scale. Beyond the serious exploitation faced by women and girls in particular, garment workers are typically of a lower socioeconomic class and face issues like wage theft, which have significant impacts on their quality of life from a day-to-today basis. Wage theft often occurs in the garment industry when brands do not pay for completed work until it is delivered. If orders are canceled, workers simply do not get paid. Low-income workers also fall victim to exploitative tactics, such as the setting of impossible turnaround times and last minute changes to orders that force them to work unreasonable hours. Many of these workers also experience disturbing health and safety dangers.

One such example of these dangers is the collapse of the Rana Plaza building near Dhaka, Bangladesh in April of 2013. Rana Plaza was a garment factory where thousands of people worked to supply clothing that was primarily sold in the West. Well-known brands like Walmart, JCPenney, Mango and Primark were some of the many brands found to be producing at Rana Plaza. Employees interviewed after the collapse explained that they had seen cracks growing on the walls of the factory for days before the collapse, and that the floors of the building that they worked on had been constructed without proper permits from the city. Though this building had been deemed extremely unsafe, and the bank and shops located on the first floor of the Rana Plaza building were evacuated days prior to the collapse, managers continued requiring employees who worked in garment production to come to work so they wouldn’t fall behind on production. Eventually, just as many workers feared, the building collapsed, killing more than a thousand people and seriously injuring more than two thousand. In the aftermath of the collapse, many corporations did not admit that their clothing was being sourced from Rana Plaza until their labels were found in what was left of the building. Several of these corporations paid the victims of the collapse and their families settlements, but the majority of the brands sourcing from Rana Plaza refused to take accountability. However, on a global scale, the Rana Plaza collapse did call attention to the horrors of the garment industry. A month after the collapse, national and global pressure resulted in the signing of the Accord on Fire and Building safety by 220 companies whose clothes were being manufactured in Bangladesh. This accord is a legally binding agreement that holds companies accountable for safety violations and requires them to invest at least some financial resources into the safety of the buildings their clothes are being produced in.

Though the garment industry has improved slightly since the Rana Plaza collapse, the industry in Bangladesh and elsewhere continues to endanger workers. Garment workers continue receiving wages that leave them below the poverty line, and union busting remains prevalent in garment factories across the Global South. These workers also continue being exposed to dangerous chemicals and dyes, without being provided proper protection by factory management or corporations. To put it simply, much of the clothing that is purchased by consumers such as myself in the West is produced at the cost of the health and lives of workers in the Global South, where corporations find cheap labor and malleable labor laws.

What Can We Do?

Upon hearing such stories, it is difficult to continue participating in the fast fashion world in the same way. However, coming to terms with the brutal realities of fast fashion can feel daunting. It can feel difficult to entirely avoid fast fashion, which is pervasive in our communities and is the most affordable option for many people. It can also feel intimidating to imagine going up against multinational enterprises in order to challenge the norms of the fast fashion industry. However, according to Parcel Pending, college students make up about 40% of consumers and have $143 billion in buying power. The role of college students in consumption of fashion is more significant than we think, and we can combat problematic aspects of fast fashion in a myriad of ways.

First and foremost, we can avoid overconsumption. One of the hallmarks of fast fashion is that clothing is viewed as easily disposable. Consumers are constantly buying and rebuying, typically buying into the latest microtrends and into the commentary of fashion influencers online. Slowing this down by buying less and buying carefully is crucial. An important exercise in fighting overconsumption and fast fashion is reflecting on longevity. When purchasing new or even thrifted items, seriously consider the following questions. How long can I wear this item? Will it last me a significant period of time? Are there many ways I can style said item? Other important questions to ask oneself are those related to why one is purchasing a new item of clothing. Buying with purpose rather than impulse leads to less waste and a more intentionally curated wardrobe.

Similarly, mending and taking care of the clothes we already own is crucial. It is revolutionary to consider ways to extend the lives of our clothes rather than immediately donating or throwing away clothes when we no longer want them. Whenever I feel tired of my wardrobe, I try to “go shopping” in my own closet in order to find ways to make what I already own feel new. This practice has helped me reinvent my wardrobe many times without participating in fast fashion at all. The urge to needlessly consume by buying new clothes is one that has been indoctrinated into us, and it is one I feel often. However, this urge has tangible consequences for others and for the Earth. By using practices such as mending clothes and going shopping in my own closet, I am able to resist the urge to constantly consume.

The power of our purchases and our choices is much more significant than we think. By becoming more conscious participants in all aspects of fashion, we can reduce the impact of our choices on garment workers and on the Earth.

Goodwin, Jacqueline. “The Rana Plaza Collapse: What Happened & What It Means for Fashion.” Grow Ensemble , 20 Apr. 2021.
Kachanov, Victoria. “Empowerment vs. Exploitation: Women in the Fast Fashion Industry.” The Environment Project , 15 Mar. 2021.
Okamoto, Katie. “Don’t Be Fooled by “Carbon Neutral” Shipping.” Wirecutter: Reviews for the Real World , 21 Nov. 2022.
Pending, Parcel. “Online Shopping Trends on College Campuses.” Parcel Pending , 12 Oct. 2020.
Reed, Lizzie. “What Is a Micro-Trend and How Can It Affect Fashion Sustainability?” TheList.com , 22 May 2021.
Reichart, Elizabeth, and Deborah Drew. “By the Numbers: The Economic, Social and Environmental Impacts of “Fast Fashion.” World Resources Institute , 10 Jan. 2019.
Sengupta, Somini. “How Greenwashing Fools Us.” The New York Times , 23 Aug. 2022.
Snowden, Heather. “How Fashion Works: A Dive into Supply Chains & the State of Fashion — Remake.” Remake , 29 Mar. 2024. Accessed 25 Apr. 2024.
“Stories Archives.” Remake .
Vannorsdall, Emma. “Fit Check: Fast Fashion and Overconsumption in College – the Maine Campus.” Maine Campus . Accessed 25 Apr. 2024.
Vasquez, Richard. “Overconsumption in the Fashion Industry.” Fashion Revolution , 17 Aug. 2022.
Wang, Evelyn. “How Fast Fashion Became Faster — and Worse for the Earth.” The New York Times , 2022.
Williamson, Leslie. “Slow down Your Shopping: How College Students Fall Victim to Fast Fashion, and How to Stop It.” The DePaulia , 8 May 2022.
“Q&A: How Women Workers Are Fighting for Justice in Fast Fashion.” www.opensocietyfoundations.org , 25 June 2020,.

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What It Takes to Win at DTC in 2024

An image of a model holding Larroudé's shoes.

Malique Morris

Key insights

Early stage start-ups are determined to avoid the fate that’s befallen their predecessors, taking voracious steps to profitably grow sales in a market that demands nothing less.
One strategy is including consumers in the product development process to ensure they’re making what they know they can sell.
The brands seeing massive growth are developing subscription services that ensure recurring revenue for them and ongoing incentives for their customers.

To beat rising costs, shoemaker Larroudé took matters into its own hands.

After two years of seeing its manufacturing fees increase, Larroudé, which launched in December 2020, used the cash the business had generated so far to open its own factory in Sapiranga, Brazil in April 2023.

The move set back the company less than $1 million, but led to a 20 percent reduction in the costs to make its shoes, and production time going from six weeks to two weeks. Now, a third of its shoes are made in-house, which helps the company negotiate lower rates with its manufacturing partners. The company paid back the costs of opening the factory within six months, said Ricardo Larroudé, the brand’s co-founder and chief executive, and generated about $30 million in sales and more than $2 million in earnings before taxes, depreciation and amortisation in 2023.

Larroudé is just one example of this generation of post-pandemic digitally-native brands. Determined to avoid the fate that had befallen their predecessors, they are taking voracious steps to profitably grow sales in a market that demands nothing less. No longer can brands bank on selling online as a differentiator or on cheap social media ads to easily acquire consumers. The latest entrants to the DTC space were born in an economy where consumers’ attention spans are shorter and their budgets are tighter. Investors that demanded eye-watering growth by any means now expect profits on top of sales growth, that is, if they’re interested in investing in fashion at all. New brands are forced to get creative about finding capital — or forgoing outside investment altogether.

Building a brand online today means focussing on profitability from the get-go and as such requires a new playbook. Now, brands are finding ways to save on both marketing and operational costs to prioritise profit growth, whether it’s by bringing loyal customers into the product development process to better determine demand or finding recurring revenue strategies to increase customer retention.

Many of the early stage start-ups seeing early success with these tactics are in beauty and wellness, where margins and retention rates are higher, and there’s a clear path to exit in acquisition by a conglomerate. Still, a small group of emerging fashion start-ups, including Larroudé, activewear brand Bandit Running, jewellery maker Dorsey and men’s T-shirt seller True Classic, are proving it’s not impossible to build an apparel or accessories brand from the ground up with a locked-in audience and a strong bottom line.

“There is an increased focus on profitability at early stages. Naturally the biggest question is whether someone should prioritise growth or profitability,” said Marissa Lepor, director at investment bank The Sage Group. “The best businesses have both.”

Developing a Unit Obsession

Today’s digitally-native brands want to make sure when they produce a product, they can sell it.

That’s meant being vigilant about inventory management and taking a more careful approach to product development. One way emerging start-ups are doing this is by regularly including their customers in the ideation process.

Bandit Running, for instance, has a “community-centred design process,” said Nick West, the brand’s co-founder and chief executive. It hosts monthly sessions with the brand’s chief design officer, where New York-based customers who are often local runners discuss features they want in their running gear. A women’s racing crop top with six pockets that was developed from feedback given during those sessions ended up selling out within 24 hours, West said.

“We’ve been balancing supply and demand at a very fine level,” he added. “A bad or much too large inventory for an apparel company can cripple it. So we’ve tried to be really smart about that balance.”

Iterating on what consumers are already buying is another tactic. Larroudé uses its factory to quickly update core styles instead of designing entirely new silhouettes that may not catch on with customers.

The brand tracks daily sales to see which silhouettes or materials are selling the most, then it introduces new colours in that style or uses that material in other silhouettes. Five of the brand’s key styles, including its slingback stilettos and strappy sandals, account for 80 percent of annual sales. The brand expects this process will help it triple annual sales to $100 million by 2026.

“If I keep trying to launch everything new, I’m gonna miss out on great business or things that clients actually want, they just want more of that specific thing,” Larroudé said.

Keeping Your Audience

Creating products a brand is confident their audience will buy helps with another key goal for young labels — to get existing customers to keep shopping. In doing so, they are better positioned to grow while spending less on acquiring new shoppers.

Many DTC brands have historically attempted this through email and SMS marketing, but the brands seeing massive growth have subscription services that ensure recurring revenue for them and ongoing incentives for their customers.

Bandit Running launched a $125 annual membership in December 2022, giving members a 10 percent discount and free shipping on all orders, as well as 20 percent off with brand partners like ASICS and Citizen M hotels. That service has led to a nearly 60 percent repeat purchase rate, with those customers making at least five purchases on average, West said. The brand expects revenue to triple this year.

“It has evolved to really make it as much of an economic no-brainer. We know that if somebody is a loyal Bandit shopper we can drive more value to them,” West said.

These tactics have helped this generation of start-ups reach profitability much earlier on than their predecessors, opening the door to sustainable growth while striking a balance of meeting both consumer and market expectations.

There are brands with “strong unit economics, strong contribution margin that can evidence efficient growth to invest in,” said Taryn Jones Laében, president and founder of advisory and investment firm IRL Ventures. “That indicates it’s on a trajectory to grow in a healthy way.”

How Emerging Brands Can Build DTC Businesses

In London, where independent labels have been hit hard by the implosion of key stockist Matches, brands like Clio Peppiatt, Marfa Stance and Completedworks have grown direct-to-consumer businesses that peers can learn from.

How Brands Make Community More Than a Buzzword

A growing number of beauty brands are including loyal customers in the product development process and offering ways for fans to directly benefit from their growth.

Why There May Never Be a Gen-Z Glossier or Warby Parker

Instead of emulating the face-paced growth favoured by their predecessors, Gen-Z-centric fashion and beauty start-ups are taking a steadier approach to brand-building.

Case Study | How to Build a Profitable DTC Brand

With the direct-to-consumer funding heyday now over, DTC brands need to turn a profit. Unlike their revenue-obsessed counterparts, DTC pioneers Marine Layer, Meundies and Trinny London offer a blueprint for achieving both top- and bottom-line growth.

Malique Morris is Direct-to-Consumer Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

Direct-to-Consumer : Customer Acquisition
Direct-to-Consumer : Funding
Direct-to-Consumer : E-Commerce
Supply Chain

How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands

Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.

Why Mergers Might Be the Next Wave of DTC Exits

Apparel brands Knot Standard and Billy Reid are teaming up in a move investors say we may see more of as fashion start-ups seek alternative funding routes to grow their businesses.

What’s Behind DTC’s Sudden Obsession With Indie Fashion

Warby Parker, Everlane and other brands are partnering with small, but buzzy fashion labels as an inexpensive way to find new customers, and regain some status with shoppers who have moved on.

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Models walk along a paved area of Cité Radieuse as people sit watching at the side

‘We need to take risks’: Chanel gets gritty with Marseille show

Luxury brand continues its strategy of engaging with diversity and real life – but the prices are less inclusive

G rey hoodies layered under the pastel tweed suits, a catwalk on top of an apartment building with concrete benches instead of gilt chairs, looking out over the rooftops of Marseille, France’s less manicured second city. Chanel has – in fashion speak – a New Look. In the parlance of 2024, it is in its gritty era.

“If Marseille is unexpected, that’s good. We don’t want to be stuck. We need to take risks if we want to show that Chanel is for everyone,” said Bruno Pavlovsky, Chanel’s president of fashion, before the brand’s first ever show in the city. “If we were just for the happy few in the Rue Cambon [in Paris], then that would be the beginning of the end.”

To be relevant and modern now means engaging with diversity and real life – even for a billion-dollar luxury brand. Coming on the heels of shows in Manchester last year and in Dakar, Senegal, in 2022, the choice of Marseille to showcase this summer’s cruise collection reflects a new strategy at Chanel. “We don’t always want to talk about the history of Chanel – we want to be about the future. Fashion is an outlook, and it is for everyone,” Pavlovsky said.

A model wearing dressed in all-white including a broderie anglaise short-sleeved top, belt and skirt, over wide-leg, ankle-length trousers

This being Chanel, it was not any old concrete rooftop, but a performance space atop Cité Radieuse , Le Corbusier’s 337-apartment “vertical village”. The block, with its distinctive facade of colourful circuit-board graphics, was built in response to the postwar shortage of social housing in the city and is an icon of visual storytelling that has become a city landmark. Virginie Viard, the Chanel designer, chose it to represent the “very strong sense of freedom … and of everyday life” in Marseille.

The event was made a little grittier than Chanel had planned as heavy rain and blustery winds forced guests to huddle under umbrellas. (It was, many guests agreed, colder and rainier than Manchester in December.) The collection, timed to coincide with holiday-wardrobe shopping, was clearly intended for a sunnier forecast. Immaculately blow-dried hair was instantly dishevelled by the wind, and models in crochet shorts, broderie anglaise camisoles and silk dresses looked thankful for the down-to-earth touches of flat shoes and hoodies as they walked stoically through the drizzle.

The mayor of Marseille, Benoît Payan, welcomed the Chanel show, staged on the same date as the Olympique de Marseille football team’s Europa League semi-final, as a great day for the city, drawing a comparison between Le Corbusier, whose radical architecture expresses the energetic spirit of the city, and Coco Chanel. “Gabrielle Chanel revolutionised the way women dressed, and Le Corbusier the way people live. So it fits completely,” he said.

The more inclusive messaging of the show locations is in sharp contrast to Chanel’s pricing. In 2010, a classic 2.55 Chanel flap handbag cost about £3,000; the equivalent model now sells for £11,000. Chanel is closing the gap on Hermès, whose handbags have traditionally been the most expensive – and the most hallowed – in France. Pavlovsky defended the pricing, saying: “It is a very complex bag to manufacture, with 278 steps in production, and there are fewer and fewer people with the skills to make it. There is a lot of noise about the price of that bag, but it costs about the same as a jacket, and no one complains about the price of our jackets.”

after newsletter promotion

A model in black short-sleeved top and shorts with white criss-cross pattern, with pink shirt beneath and a straw hat, leads models past a pool on the roof of the modernist-style building

Marseille is multicultural to its core, in contrast to the capital, where the multiculturalism of the city at large is barely glimpsed in the centre. “Marseille is a tough city, but no city is perfect,” said Pavlovsky. “You read a lot in the French press about problems here. But New York, Los Angeles – they are not perfect either. Marseille has drawn many communities from around the Mediterranean, living together for centuries. There is great beauty here, and style.” He added that the Manchester show had been very successful. “We had great feedback from clients who came to Manchester. Some of them might not have thought to go there, but if Chanel is going, then they are going, and they loved it. This is the same approach.”

More on this story

Chanel brings Hollywood and seaside chic to Paris fashion week

Is soggy old Manchester having a cultural buzz or trading on past glories?

Chanel pairs up with Manchester for tweedy catwalk show

Chanel swaps pomp and fanfare for flip-flops and ponchos

Chanel haute couture show is a postcard from idealised Paris

Chanel goes to Hollywood: hotpants and catsuits hit tinsel town

Men put on the style at the Met gala, but the Karl Lagerfield theme was a fashion faux pas

Feline fashion rules Met Gala 2023 as Doja Cat and Jared Leto honour Lagerfeld

No More Model ‘Abuse’ and ‘Exploitation’: SAG-AFTRA and WGA Throw Support Behind Fashion Workers Act (EXCLUSIVE)

By Tatiana Siegel

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Modeling Industry Protections legislation

After waging their own historic labor battles with the studios last year, SAG-AFTRA and the WGA are throwing their weight behind the Fashion Workers Act, which addresses the modeling industry’s exploitative working conditions and is making its way through New York state’s legislature.

Popular on Variety

In 2023, the New York Senate passed the bill, but the Assembly never voted on the Fashion Workers Act before the legislative session ended. The Model Alliance, buoyed by bipartisan support, reintroduced the bill earlier this year.

Ashley Grace, an actor and the wife of Topher Grace, recently joined the Model Alliance after coming forward with her own story . In 2008, when she was 19 years old, a high-profile photographer sexually assaulted her during a test shoot, according to a lawsuit she filed in November. She believes her abuse could have been prevented if the Fashion Workers Act existed.

“Ashley knew the photographer wasn’t lying when he said he could make or break her career — a career that had never been in Ashley’s own hands,” says Grace’s attorney Ann Olivarius of the law firm McAllister Olivarius. “As long as models are legally treated as a disposable class of workers, with no rights and little opportunity to control their own careers, dependent on the whims of their agency and the goodwill of photographers, models will be vulnerable to abuse.”

Alyssa Sutherland, who started as a model before becoming an actor and SAG-AFTRA member, recently made the trek to Albany to meet with lawmakers and share her experience and detail the stark differences between the two worlds.

“I was a model for 15 years before I pivoted to acting, and during that time I lived under constant fear. I never felt safe,” says Sutherland. “My agency dictated my life: cramming nine girls into a tiny two-bedroom apartment, considering anything I borrowed an advance with an additional 5% interest added, and cutting me off from the possibility of earning money because they told me I needed to lose weight.”

Sutherland, who played Queen Aslaug in the hit TV series “Vikings” and picketed during last year’s SAG-AFTRA strike adds: “When I became an actor, I was shocked by the difference in how I was treated. Working as an actor, I feel respected, whether on set or negotiating a contract. And if there is ever an issue, I have a safety net — my talent manager, agent and lawyer are all in my corner and value my emotional and physical safety.”

For Model Alliance founder and executive director Sara Ziff, the model’s struggle is closely entwined with that of the actor’s quest for improved work protections. Many actors began their careers as models, and some of Hollywood’s #MeToo accusations centered on figures like Brett Ratner and Russell Simmons, who allegedly preyed upon models. Ziff, who used New York’s Adult Survivors Act lookback window to file a lawsuit against former Miramax/Disney executive and Weinstein pal Fabrizio Lombardo, models suffer “behind a veil of glamor and prestige.”

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The great American thinker was able to write his shimmering essays thanks to a healthy income from dividends and speaking fees.

Essays About Fashion: Top 5 Examples and 9 Prompts

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Famous brands of clothes: IELTS Essay Samples

Updated on 17 April, 2024

Mrinal Mandal

Table of Contents

Famous brands of clothes: Sample Essay 2

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Porter’s Five Forces: Applied To Clothing / Fashion Industry with Real World Examples

1. The Threat of New Entrants

2. The Bargaining Power of Suppliers

3. The Bargaining Power of Buyers

4. The Threat of Substitute Products or Services

5. The Intensity of Competitive Rivalry

Porter’s Five Forces: Applied To Starbucks with Examples

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