personal statement for sales manager job

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How to Draft an Expert Personal Statement for Sales Job

Table of Contents

Are you looking for ways to create a compelling personal statement for a sales job?

A powerful and well-crafted personal statement can be the deciding factor for employers in selecting potential candidates. It is important to stand out among other applicants by highlighting your accomplishments, skills, and experiences that make you perfect for the role.

This blog provides tips on crafting an impressive personal statement for sales job that will help you land your dream job in sales.

What Is a Personal Statement for a Sales Job?

A personal statement summarizes your career, qualifications, and skills you used to apply for a job . It should focus on why you are an ideal candidate for the role, relevant work experience, and key achievements.

By writing a concise and attention-grabbing descriptive piece about yourself, employers can quickly get an idea of your unique personality. It’ll help stand out from the other applicants.

What to Include in a Personal Statement for Sales Job?

When writing a personal statement for a sales job, it is important to include relevant details about your experience in the field. Demonstrate that you have the grits needed to succeed in the role by highlighting past accomplishments and successes.

Additionally, mention any awards or certifications you’ve earned and any special qualifications that make you an ideal candidate.

Tips for Drafting a Personal Statement for Sales Job

1. Start Introducing Yourself

Include your name, age, current job title or position, location, and years of experience in sales. This will help employers quickly identify who you are and make it easier for them to read further through your profile.

2. Highlight Your Achievements

A sales job is highly competitive, and employers are looking for candidates with the proper skill set and experience to succeed in the role. Make sure to include any awards, certifications, or other notable accomplishments that demonstrate your commitment and dedication to a career in sales.

3. Focus on Soft Skills

Personal traits like solid communication skills, problem-solving ability, and leadership qualities are extremely important in a sales job. Explain how these qualities have helped you succeed in past roles and why they will help you excel as a salesperson.

4. Show Enthusiasm for the Position

 Employers want to know that their potential hire is passionate about the job. Please explain why the role inspires you and how it fits your career objectives.

5. Conclude With a Call to Action

Make sure to end your personal statement positively by asking the employer to consider you for the position. Provide contact details so they can reach out.

Examples of Personal Statements for Sales Jobs

“I have been working as a sales representative for the past three years. It is a passion that help in expanding my skill set to succeed in this role. I have proven success in providing excellent customer service and building relationships with clients, which has resulted in increased sales and profit margins. My communication skills enable me to clearly explain products, services, and solutions to potential customers. I am confident that I can bring these qualities to your company and help you reach your goals.”

“My experience as a sales associate has offered me the opportunity to cultivate my expertise in understanding consumer needs. This is while simultaneously focusing on achieving targets. With three years of experience under my belt, I have developed strong interpersonal skills. This can allow me to provide an exceptional customer service that goes beyond the basic needs of my customers. I am confident that I can use my professional and personal experiences to help your company reach its goals.”

Template to Try

“My (number of years) of experience in sales have enabled me to excel in a range of roles. I have worked as a (specific job role), and my experiences have provided me with an invaluable insight into the business world. My success has been demonstrated through my ability to consistently exceed targets, build strong customer relationships, and provide outstanding customer service. With my knowledge, enthusiasm, and dedication to this industry, I am confident that I could be an asset to your team.”

Writing an effective personal statement is a great way to make you unique when applying for sales jobs . Ensure to include relevant work experience and critical achievements while also focusing on soft skills that will make you successful in this role.

By following these steps, you can create an impressive personal statement that will help you land your dream job in sales. Remember to be creative and showcase your enthusiasm for the role, so employers can quickly understand you. Best of luck!

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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3 Great Sales Manager CV Examples (With Sales Management CV Writing Guide)

Posted by CV Nation on Mar 12, 2021

The complete guide to writing a great sales management CV, with 3 sales management CV examples and templates that you can use now.

Sales managers are tasked with increasing sales, improving profitability and maintaining customer satisfaction. As such, sales manager’s CVs should convey their ability to generate sales growth and contribute to business and customer success.

In this guide, we’ll should you how to prepare a CV that does exactly.

From 2019 to 2029, employment of sales managers in the United States is expected to increase by 4% . As demand for sales managers increases, competition in the job market will also increase.

As such, it’s important to prepare yourself a strong sales management CV that illustrates your sales capabilities, shows recruiters what makes you stand out from the crowd and helps you land job interviews .

In this guide, we cover all aspects of CV writing for sales managers. This includes:

- What to include on your sales management CV and h ow to format it

- The most important skills for sales managers and how to show them on your CV

- How to highlight your achievements and convince employers that you’re the perfect candidate for roles

- How to detail your employment experiences, as well as your education, training and certifications

- This guide also incudes 3 sales management CV templates that you can use to improve your job search

Sales Management CV Example

How to Write a Sales Management CV

Contact details.

The first step involves detailing your name and contact details.

Include your email address, phone number and location. Don’t list your full address, unless you have been requested to do so. Instead include the town/city and country that you live in.

If you have a strong LinkedIn profile, include your LinkedIn URL here too.

Personal Statement/Professional Profile

The personal statement is a short summary at the top of your CV that illustrates your unique selling point and capabilities as a sales manager. You may also know this section as a ‘professional profile’ or a ‘CV summary’.

As a sales manager, your personal statement should highlight your ability to improve sales performance and meet targets. You should also touch on your industry experience and product experience.

For example, if you specialise in software sales, the personal statement provides you with an opportunity to highlight your product knowledge, industry experience and client relationships.

Here is an example of a sales manager’s personal statement:

Ambitious, extroverted sales manager with over 7 years’ experience in SaaS sales management in the United States, Russia and the United Kingdom. Possesses a proven track record of generating sales growth and exceeding targets by developing value-adding strategies that move the needle.

Adept at orchestrating all aspects of the sales cycle, from consulting with clients to gather requirements and propose solutions to managing contracts and facilitating technical training for end-users. Recognized as an inclusive, influential leader who takes pride in helping Sales teams develop and providing colleagues with a platform to meet performance objectives.

Now it’s time to add a skills section to your CV. The goal of this section is to draw attention to a small number of your strongest qualities and show recruiters what you can bring to the table.

Focus on hard skills in this section – skills that are fundamental in performing your everyday job. Listing soft skills – such as organisation and empathy – adds little value unless they are backed up with examples and results.

We will cover the best way to demonstrate your soft skills later in this guide.

Hard skills for sales managers include:

Sales management, relationship management, data & analytics, consultancy selling, budget management, training, pipeline management, strategy development, product knowledge, CRM proficiency, negotiation, team leading, KPI delivery, customer service.

Soft Skills

As previously mentioned, soft skills provide little value on your CV unless you use examples, results and achievements to show that you possess the skills.

As such, it’s much more beneficial to draw attention to soft skills in your work experience section. This way, you can demonstrate your soft skills in a way that provides tangible examples of times you have utilised them.

Soft skills are arguably as important as hard skills for sales managers, if not more so. But which soft skills are most important for sales managers?

Here, we have detailed the 5 most important soft skills for sales managers, as well as how to demonstrate them on your CV.

Ultimately, sales is about providing products or services that solve problems for customers. By employing an emphatic approach, sales professionals are able to understand customers’ problems, identify issues and see things from customers’ perspectives.

This enables sales managers to develop customer-oriented strategies and solutions, which in turn improve customer satisfaction and revenue.

Empathy also enables sales professionals to develop stronger, more profitable relationships with clients.

How do you show empathy on your CV?

The best way to demonstrate your empathy on your sales management CV is to provide examples of times that you’ve worked with customers to help them achieve their goals.

Here is an example:

Held multiple consultations with a financial services company to confer on major problems with operational efficiency, before delivering the new CRM system that enabled all operations to be managed from one system and resulted in a 173% reduction in working hours

2. Leadership

Leadership is one of the most important skills for sales managers. Sound leadership of the sales process and team operations is a key factor in driving sales performance.

Not all sales managers have people management responsibilities, but many do. As stated in Level Eleven’s article on sales statistics , sales managers spend, on average, 32% of their time managing people.

So how do you demonstrate your leadership skills on your CV?

The goal of a leader is to deliver results. As such, showing results on your CV is the best way to show your leadership skills. So if you can demonstrate how you have added value as a sales manager, you’ll come across as an effective leader.

If possible, use numbers and metrics to bolster your achievements and highlight your successes in management.

3. Relationship Building

It goes without saying that relationship building is a vital skill for sales managers. Lucrative business deals are often built on robust client relationships.

So it’s important to ensure your relationship building proficiency comes across on your CV.

How do you show your relationship building skills on your CV?

In sales, good business and client relationships often lead to sales growth. So show the results that came about as a result of your relationship building.

4. Strategic Thinking

Strategic thinking is the thought process involved in achieving goals. As indicated in Skillsyouneed.com’s guide on leadership skills , strategic thinking may be the most important skill for managers.

For sales managers, strategic thinking is, basically, the ability to envision, formulate and execute value-adding sales strategies.

How do you show strategic thinking skills on your CV?

Strategic thinkers, ultimately, build plans, develop goals and contribute to business success. When writing your CV, demonstrate your results and the strategy building process that was involved.

This will demonstrate your strategic thinking skills and show recruiters that you can deliver.

5. Adaptability

In sales, adaptability contributes to revenue growth and customer satisfaction. This is largely because, in order to be effective, sales processes and strategies should be adaptable to changing business landscapes, markets and products.

How do you demonstrate adaptability on your CV?

An effective way of showing your adaptability on your CV is to draw attention to times you achieved positive outcomes while operating in changing, ambiguous environments.

Secured a £4M deal that was almost impossible to complete by sourcing new products from Southern Europe

Professional Work Experience

As a sales manager, the work experience section is arguably the most important section of your CV as it enables you to provide tangible examples of your ability to deliver results.

When listing your work experience, use the reverse-chronological format. The reverse-chronological format involves listing your jobs posts by starting with your most recent position and working backwards.

Start each job post by detailing your job title, employer/company name, location of employment and dates of employment.

Here is an example of a sales manager’s work experience section:

Key points to consider when detailing your professional experience

Including numbers related to your achievements is one of the best ways to make your sales management CV stand out.

The goal of sales management it to generate revenue growth and numbers provide evidence of your ability to do that.

Obtained $740k in sales for a new software solution – released in 2015 – by building new relationships and closing deals with 12 new contacts

When writing the work experience section on your sales management CV, ensure to include numbers related to your sales performance.

Use powerful verbs and adjectives

Use powerful verbs and adjectives to bolster your achievements and make your CV stand out.

Launched, executed and initiated are examples of powerful verbs.

Meticulous, robust and novel are examples of powerful adjectives.

Provide context to your role

Instead of jumping straight into your achievements and duties, provide some context for each job post. This will give recruiters a better idea of what your role involved.

For example, you want to touch on what industry you worked in, who your customers were and what type of product you were selling.

Take a look at how we provided context to the job post in our example sales management CV:

Heading the sale of the company’s main SaaS solution that enhanced the management of sales and marketing activities. This role involved the management of all aspects of the sales cycle, from negotiation contracts to training end-users.

In this section, list your qualifications and any relevant training programmes that you’ve completed.

Start with your highest form of education, whether it be a degree, A-levels or GCSEs. Then list your training in reverse-chronological order.

Don’t include any irrelevant training or qualifications. Focus on those that are relevant to sales and skills that are required to perform your job.

For example, a time management course would be relevant, but a sailing course would not.

Additional Information

Use the final section of your CV to list any relevant additional information.

Relevant additional information may include IT/software proficiency related to sales management, language skills, voluntary experience, licences and certifications.

Further Sales Management CV Advice & Questions

Ats and keywords for sales management cvs.

Many employers use Applicant Tracking Systems (ATS) to filter and rank applicants’ CVs based on specific keywords and requirements. The goal of ATS is basically to figure out if you’re qualified for the job.

To ensure your CV is optimised for ATS, it’s important to include strategically-placed keywords throughout your CV and ensure it is professionally formatted.

Which keywords are important for sales management CVs?

The most important keywords for sales managers vary depending on the job you are pursuing. To find out which keywords are important for your CV, study the job description and learn about the essential requirements of the role. This will give you an idea of the most important keywords to include on your CV.

Examples of relevant keywords for sales managers include:

Sales management, pipeline management, territory management, relationship management, consultative selling, contract management, leadership, channel management, negotiation, market analysis, customer retention, sales strategy development

The CV templates in this guide are optimised for Applicant Tracking Systems (ATS), so feel free to use them to improve your job search.

Include a Link to Your LinkedIn Profile

When recruiters and employers come across your CV, they often want to navigate to your LinkedIn profile. As such, it’s important to make this easy for them by including your LinkedIn URL with your contact information.

However, if you don’t have a strong, fleshed-out LinkedIn profile, it would be a good idea not to provide a link your LinkedIn profile until you have improved it.

Basic LinkedIn profiles can actually have a negative effect on your applications.

So, before you include a link to your LinkedIn profile on your CV, ensure it illustrates your unique selling point and shows recruiters how you can add value.

How Long Should Sales Management CVs Be?

Ideally, sales manager’s CVs should be two-pages long. In most cases, two pages provides enough space to showcase your skills, achievements and experiences in plenty of detail, without losing the attention of the reader.

CVs that are longer than two pages are usually not concise, and the key information can be difficult to locate.

However, those with less experience are often recommended to go with a one-page CV. This is because they simply don’t need the extra page. One-page CVs can make a stronger impact than longer CVs as the key information may be easier to locate.

Consider Using the Services of a Professional

If you’re not confident that you can convey your experiences, achievements and suitability for roles as a finance director on your CV, consider using a professional CV writing service.

A professional CV writer should be able to present you as an ideal candidate for roles by illustrating your value and making you stand out.

View CV Nation's premium CV service .

We hope you’ve found this sales management CV writing guide helpful. If you feel that you could benefit from our CV writing service, feel free to view our Premium CV package .

For more in-depth advice on CV writing, view our ultimate guide on how to write a CV . Or take a look at our guide on CV layouts to see 10 great CV layout ideas

Or view our guide to sales management job interviews, which includes 20 common sales management interview questions and example answers.

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How to write a personal statement for a job

A good personal statement can make you stand out - but it can be a challenge to write. This guide shows you how to write a personal statement, and includes personal statement examples.

This guide provides all the tips you need to write a personal statement on your CV that makes you stand out from the crowd, with personal statement examples and a personal statement template.

What is a personal statement?

A personal statement, also known as a personal profile, is your CV’s opening statement, a brief section summarising what you can offer an employer in relation to the job you’re applying for.

Recruiters and employers like personal statements as they can quickly see if you could be a match in skills, experience and attitude for the job.

“It needs to convince your audience that you’re a good fit for the role in hand,” says Lis McGuire, Founder of Giraffe CVs .

Senior HR Business Partner at  Amazon , Lucy Ventrice agrees: “It’s your opportunity to sell yourself and highlight what sets you apart from others.”

The personal statement shouldn’t be confused with a supporting statement, which is similar to a cover letter. Check out some supporting statement examples here .

Writing a personal statement can be challenging. You have to condense your experience and skills into a few sentences in your CV introduction. Getting your personal statement format right can be especially crucial to making it impactful.

The advice in this guide will help you produce a first class CV personal statement.

How long should a personal statement be?

Sharon Xenophontos,  Senior HR Manager  at Macfarlanes LLP recommends you “use proper sentences, and a short paragraph of two to three sentences should be sufficient”.

She sees it as “an opportunity to summarise your unique selling points and allow employers to quickly read ‘between the lines’ of your CV”.

Sally Whiteside, Head of HR for  Tesco  Online agrees “It should be short and sharp, representing your tone of voice to set you apart”.

Remember, the personal statement is a summary. You can expand on your successes elsewhere in your CV.

Personal statement structure

A personal statement should answer the question “why are you the best person for the job?” says Lucy Ventrice Senior HR Business Partner at Amazon.

“Start with a mind map,” she suggests. “Put yourself in the middle and write down your experience, skills and attributes. Do the same with the future employer in the middle, what are they looking for in the job advert? Then compare the two and build from there.”

Lis McGuire, a Professional CV Writer adds “while it may seem logical that your personal statement should be all about you, to be effective, it should be about your target employer and how you can meet their needs”.

Break this down into:

• Number of years of experience in the field.
• Specialist or transferable skills you can offer.
• Areas of expertise you have.
• Relevant industries have you worked in.
• Personal qualities relevant to the role.
• Any relevant qualifications or interests.

The answers to these questions will determine your personal statement structure.

How to start a personal statement

While introducing yourself in a career summary format, your CV’s opening statement needs to “hook your reader, compelling them to read the next sentence, and the next”, says Lis McGuire.

The opening sentence of your personal statement should include:

• Your job title.
• Number of years’ experience.
• A particular expertise you have.
• Active positive words or verbs.

Example personal statement opening sentence

Innovative Project Manager (Prince II Practitioner and Certified Scrum Master) with over 5 years’ experience managing complex IT projects for a FTSE 100 company operating across the UK, Europe, India and South Africa.

How to end a personal statement

There are two ways to end a personal summary for a CV. Sharon Xenophontos finds it helpful if candidates let employers know what they are looking for. “It’s all part of the matching process,” she says.

If you’re at a relatively early stage in your career, state your career goal. Remember, this must relate to the role you’re applying for.

Example personal statement ending – entry level

My career goal is to gain responsibility for leading on a project and managing delivery successfully, actively contributing to achieving the business goals.

If you’re a bit further along in your career, state more specific goals and why you’d like to work for the employer.

Example personal statement ending – career developer

Hoping to join an innovative and dynamic company, and develop my social media and marketing skills further.

What should I include in my personal statement?

Getting your personal profile on a CV right can make all the difference, so we’ve compiled a list of what to include – and what to avoid – on your CV’s personal statement.

Include in your personal statement

• Very little! Be concise. 150 words maximum. “Lengthy blocks of text are a turn off when you have a huge stack of CVs to get through,” says McGuire.
• Skills that are specific to the job. A good example would be “skilled in taking client briefs and presenting findings to stakeholders”. Avoid  generic statements such as “possess good communication skills”.
• Skills that make you stand out from other applicants. Think about the unique value you can bring to the employer.
• Evidence of how your skills, competencies and experiences match the requirements set out in the job description/advert. “Think of examples that help to bring what you’re saying to life,” adds Ventrice.
• Language comparable to that used by the employer in the job description, their website, or their social media channels. Doing this will go a long way to showing that you’re a good fit for the organisation.
• Your passions, as long as they’re relevant. For example, if you’re passionate about the environment and are applying for a job in a sustainability organisation it can help you stand out.
• “Your immediate career objective,” says Xenophontos. It helps the employer understand why you’re applying.

Don’t include in your personal statement

• Uninteresting and uninspiring phrases. “Using clichés that could describe anyone in any role at any level is a big turn off,” says McGuire.
• Generic statements that you use for every job you apply for. Employers won’t be impressed if you don’t take the time to tailor your personal statement to their job.
• Exaggerations, embellishments, or lies – these could be found at a later stage, such as during an interview.
• “Lists of unsubstantiated adjectives and buzzwords,” says Xenophontos. She recommends you “concentrate on what genuinely differentiates you from other candidates”.
• Negative language. Your personal statement needs to be a buoyant and positive introduction to you.
• Personal information. There’s no requirement to let an employer know your marital status or how many dependants you have.
• Disjointed statements. “You can’t rely on the fact that the reader will join the dots between what you can offer and the results you can deliver for them. Spell it out,” recommends McGuire.

Personal statement examples

Since every personal statement is about one particular individual’s suitability for working for one particular employer, every personal statement should, in theory, be unique.

We’ve shown you how to write a personal statement now, but we know getting started can be tough.

To help, we’ve curated some practical personal statement examples for you to base your personal statement on.

Half are for people in specific career stages or circumstances. Half are CV personal profile examples that are industry-specific. Use the links to jump to the one that suits you best.

Career stage or circumstance CV personal statement examples

Your current career stage or circumstance will have a major impact on both your employability, and how to present your employability in your CV.

We hope you can build upon the following personal statement templates to give your best representation of yourself in your next job application.

• Unemployed personal statement

School leaver personal statement

Graduate personal statement, career change personal statement, industry-specific cv personal statement examples.

Your skills, competencies and goals will be shaped hugely by the industry you work in. Accordingly, so will your personal statement.

We hope you’ll be able to find inspiration from one or more of the following personal statement examples for jobs in specific industries as you write your own.

Nursing personal statement

Midwifery personal statement, teaching personal statement, teaching assistant personal statement, accounting personal statement, marketing personal statement, civil engineering personal statement, customer service personal statement, economics personal statement, unemployed personal statement sample.

It’s important to carefully manage your unemployed status in your job application. Our first piece of advice is to play down the fact you’re unemployed. Or, in other words, don’t write anything to highlight it.

Focus on the skills and experience you’re bringing to the role and the difference you can make. Employers may wonder how up to date you are. You can address this head on in your personal statement by highlighting volunteering, attending training courses or reading trade journals or blogs to stay aware of industry trends.

Don’t worry too much about the gap on your CV. These days, employers are more understanding. After all, there are countless reasons why people become unemployed, for example redundancy or caring for dependants.

Unemployed: Sample CV template and guide

Unemployed personal statement example

Successful Sales Manager with over eight years’ experience in the Telecoms industry. Proven track record of success, including leading the top performing team in the region, and developing a sales training programme for all new staff. Now looking for the right opportunity to bring my skills to a dynamic IT software company in a management position.

School leavers worry they don’t have anything to put in a personal statement.

Jon Gregory, Editor of  WinThatJob.com , who advises parents and teenagers to find work, has this advice: “Employers are usually not recruiting school leavers for knowledge or experience. They want to understand why you’re interested in a particular job. If you ‘care about the environment’ or perhaps ‘love working with animals’, it’s that relevant individuality that counts.”

Gregory adds: “Talk less about what you want and more about what you can give in the future. Show you are positive, proactive, determined and in it for the long haul.”

Think widely about how your hobbies or interests could be relevant. Gregory recommends that “if you have employability skills developed from other work, projects or interests, use them to demonstrate your potential.”

First job: Sample CV and guide

School leaver personal statement example

Motivated and enthusiastic student with a passion for design technology, especially woodwork. I am interested in completing a construction apprenticeship in joinery, as I have always enjoyed making things. I am good at maths and confident when taking measurements and I recently won a school award for my chair design.

When writing your first CV after graduating, Sue Moseley, Senior  Career Advisor  for London University, recommends that you “think of your personal statement as the headline to your CV”.

“A good headline grabs attention because it connects with something the reader cares about. So start with what the employer cares about and work from there.”

“Change your statement for each application even if it’s just a linguistic tweak to match the employer’s voice. If the job ad asks for ‘excellent customer experience’, using those terms in your statement will increase impact,” she adds.

The key to impact is evidence – so use examples and numbers based on things you’ve done.

Graduate: Sample CV template and guide

Graduate personal statement example

Customer experience: As a student ambassador I welcomed a group of 30 sixth formers and their families onto campus and received positive feedback about the clear and helpful way I handled questions.

Lis McGuire says you should “show how your transferable skills can be applied to your target career, and convey energy, enthusiasm, and commitment ”. She adds “don’t fall into the trap of over-explaining yourself and the reasons for your transition”.

If you’re changing careers to move into HR, for example, highlight the relevant parts of your previous career such as people management, recruitment or inductions, training, and exclude the other less relevant areas of your roles.

Career change: Sample CV template and guide

Career change personal statement example

Experienced manager with 5 years’ experience in recruiting, inducting and training staff. Recently delivered a change management and restructuring programme for two departments, sensitively managing redundancies and redeployments. Passionate about employee engagement and enabling staff to contribute fully to achieve business aims. Now looking for a challenging HR role in the retail sector.

Career break personal statement

“When your CV lands on a hiring manager’s desk, the first questions they’ll have are, ‘why did this person take a career break?’ and, ‘can they do this job?’” says Fay Wallis, founder of  Bright Sky Career Coaching . “Your personal statement is the best place to answer these questions and explain away any concerns.”

She warns not to make your career break the focus of your CV though. Instead, make your experience and relevance for the role leap off the page.

“Follow this with a brief reason for your career break. And end the personal statement with another reason that you are right for the role,” Wallis adds.

Returning to work: Sample CV template and guide

Career break personal statement example

An experienced Communications Officer, with proven media relations, copywriting and proofreading skills within the voluntary sector. Looking to return to a communications role, following a career break to travel the world to experience other cultures. Recently qualified in social media management with a strong interest in working for a sustainability organisation.

Julie Watkins, Careers Advisor at  The Royal College of Nursing  suggests that  “your personal statement should include the kind of sector you have worked in, any relevant clinical fields and what you’re passionate about”. She goes on to say “this could include empowering patients to take ownership of their health and wellbeing or an interest in health promotion”.

Watkins adds: “In the current fast paced environment of the NHS you must emphasise your resilience and flexibility.”

She also highlights “the need for a tailored personal statement, as it’s the one thing that will really make your CV stand out in the health sector.”

Nursing personal statement example

Caring and efficient Nurse committed to safeguarding the medical needs and wellbeing of my patients and their families. Particularly skilled at building rapport with anxious patients and focused on providing a high standard of care that lead to improved patient recovery. Experienced in a number of specialist and complex fields including geriatrics, cardiac and maxillofacial. Excellent observational and record keeping skills to ensure continuity of care and team support. Looking to now develop experience in other clinical areas within a high performing Trust.

Lynne Pacanowski, Director of Midwifery at  Guy’s & St Thomas’ Hospital  suggests “identifying what you have learnt from working in different areas such as antenatal, community, labour ward, or from services such as midwife led or tertiary units, and use this in your personal statement”.

Include skills that will interest the Trust, for example, advising expectant mothers on diet, exercise and medications during pregnancy.

Pacaonwski recommends you demonstrate that you understand the population of the area the Trust serves. “You can also highlight challenging situations you have been involved with, for example, difficult births, identifying when caesareans are needed, or supporting mothers with challenging home situations.”

Midwifery personal statement example

Professional, approachable and efficient Midwife committed to providing the best quality care and support for mothers and families throughout their pregnancies. Four years’ experience and a first honours midwifery degree from University of Liverpool. Extremely knowledgeable about all aspects of pregnancy including ante and postnatal nutrition, and supporting both low and high risk women in a hospital setting. Have experience in both medical and community midwifery, particularly with women from a variety of ethnic backgrounds. Recently trained in aromatherapy to support women mentally and physically during labour. Looking for a new position within a progressive Trust with a Birthing Centre.

Jo Postlethwaite, Head Teacher of  Somervale School , recommends that you get to know your target audience and says: “Read everything you can about the setting. Read their vision statement. What can you say about yourself that shows you support this ethos?”

Secondly she recommends that you “Talk like a member of staff – spend a bit of time looking at the sort of language the establishment uses. Do they talk about pupils, students or children? Do they talk about ambition or aspiration? Ensure you use their words back to them.”

Additionally, it’s important to describe your teaching philosophy and enthusiasm for your subject.

Teaching personal statement example

Passionate Science Teacher striving to make a real difference to young people’s lives through engaging lessons matched to individual learning needs. Excellent behavioural management skills gained through vast experience of working in diverse academic settings. Experienced in developing lessons for a wide range of students. Now looking for a teaching role that offers more responsibility and management experience within a challenging and proactive school.

Jo Postlethwaite feels that simple is best. “Don’t over complicate what you write. This is your opportunity to summarise your good points. So, be succinct, but don’t forget to highlight how you work closely with teachers and parents as well as pupils.”

Postlethwaite often has more than 50 applications to read through so she wants to see candidates “showing their unique selling points (USPs). But don’t be tempted to go for a wacky colour or design as this can be off-putting.”

Finally, Postlethwaite recommends you “check your spelling and grammar, not just for your personal statement but your whole application”. Errors in applications for teaching or support roles would end up on the ‘no’ pile.

Teaching assistant personal statement example

A highly motivated Teaching Assistant with four years experience and a caring and supportive attitude. Through my recent studies in Early Childhood, I am up to date with developments in Early Years Care and Education, and have recent experience in Reception and Y1 classes. I have supported children with special needs and helped with behaviour management in the playground. Happy to support teachers with developing learning materials and displaying work, and am also comfortable communicating with parents and carers. Now looking to broaden my experience with Y2 and 3 children.

Ex-Accountant turned Career Coach Diana Norris of  Career Balance  suggests that “you should think of your CV as the first report you will write for your new employer, and your personal statement as the executive summary. Your statement should show you can write succinctly and ensure your reader grasps the essentials of your argument.”

Norris goes on to add “anything you think an employer really needs to notice should be in your profile. If you’re fluent in another European language, and the organisation you’re applying to does business in the EU, don’t leave that information languishing at the bottom of the second page of your document.”

She also recommends that you avoid “CV blah blah blah language”, such as overused phrases like ‘good team player’.

Accounting personal statement example

Experienced and qualified Accountant with a sound understanding of financial controls and processes. A strong commercial awareness combined with the ability to analyse and produce high quality management reports to tight deadlines. Specific experience of developing cost saving practices, budget management and forecasting within the retail and utilities sectors. Now looking to broaden experience specifically in an IT firm.

Kate Kassis, Marketing Manager for  Harrods  has the following advice for would-be marketing executives: “Keep it concise and avoid unnecessary use of adjectives. Simple yet effective language skills are key to any marketing role.”

Kassis goes on to say: “Be honest. Don’t over-sell but, where possible, look to include a commercial angle. Creativity is key in Marketing but the ability to think strategically is even more important”.

When she’s recruiting, Kassis looks for something that tells her the applicant has the ability to ‘run with it’. This means working to deadlines, managing and presenting to stakeholders, delivering results and critically analysing.

Marketing personal statement example

Intuitive Marketing Executive skilled at increasing sales through diligent research and efficient resource allocation. Especially adept at managing complex projects while also developing key stakeholder relationships. Able to maximise profits whilst working within a tight marketing budget. Enjoy identifying client needs and delivering practical short and long term solutions. Now looking for a new role to develop my digital marketing skills.

“A good personal statement should focus on three key themes – your postgraduate experience, including details of chartership; the range of technical skills you have developed; and how you apply these to consultancy,” says Rob Delahunty, Associate Director at  Webb Yates Engineers .

“You’ll really stand out to an employer if you can show how these themes transfer to the workplace,” he says. “Highlight your ability to work within a design team with architects, contractors and other specialists; show how your specialist IT knowledge or skill for analysis was applied to project challenges; and demonstrate your experience in assessing the environmental or safety impact of a project.”

Delahunty recommends: “Include any licences, industry accreditation, security clearances and certification you have, as they establish you as a recognised professional in the industry.”

Civil engineering personal statement example

An ambitious and highly motivated Civil Engineer with strong practical and technical skills, consistently finishes commercial and residential projects under budget and on schedule. Sound knowledge of designing, testing and evaluating overall effectiveness, cost, reliability, and safety of a design. Advocates for environmentally-conscious design and cost-effective public infrastructure solutions. Currently seeking a challenging professional position within a cutting edge engineering practice.

“Convey your enthusiasm for the role as employers are looking for staff who will represent them and their brand in a positive way. Highlight if you won any awards or suggested a change that benefited customers in some way,” suggests Amanda Reuben, Experienced Fashion & Retail Brands Recruiter and Founder of  Bijou Recruitment .

Reuben wants to see a number of personal qualities displayed in a Customer Service personal statement. “You want your candidate to be friendly, warm and engaging whilst also remaining calm under pressure.” She also recommends that you show how you have managed customer expectations or dealt with difficult situations.

Think what you associate with the brand or company – are they fast paced and focused on efficient service, or do they like you to take time with customers. Show you understand and can support their approach.

Customer service personal statement example

A well-presented, patient and friendly Customer Service Advisor with a proven track record of building relationships by providing information on additional products and services and helping customers find the right ones to meet their needs. A genuine ‘can-do’ attitude demonstrated through a number of staff awards, and an excellent telephone manner combines to contribute to the growth of any business. Trained in effectively resolving customer complaints and now looking for a suitable position to take on more responsibility and expand retail experience.

For your personal statement to stand out, Dr Chris Sherrington, Head of Environmental Policy and Economics for independent consultancy  Eunomia , recommends you “show creativity in the way you’ve approached problems”.

He says this is important as outcomes can’t always be easily quantified. “Also show how you’ve offered relevant advice based on sound economic principles, and where you’ve successfully made the best use of the data that’s available,” he adds. This could be in a report you’ve produced or some analysis you’ve delivered.

Economics personal statement example

Proactive Economist with 5 years’ experience in both public and private sector, and specific expertise in healthcare trends. Extremely skilled in market trend analysis, financial modelling and business planning, having delivered a comprehensive management report on a proposed outsourcing opportunity. Enjoy developing productive industry and internal relationships to increase understanding of business needs and economic impact. Now looking for a role to further develop my strategic planning skills within the environmental sector.

Personal statement do’s and don’ts

• Do sell yourself and highlight what sets you apart from other candidates.
• Do make it relevant. Tailor it to the job you are applying for.
• Do be succinct. Max 150 words or 2-3 sentences.
• Do use a career summary format showing what you have to offer.
• Do make it engaging. It needs to be interesting to read.
• Do be specific. Avoid generic phrases that everyone uses.
• Do show some passion, as long as it’s relevant.
• Do make it about the employer. Show how you can do their job.
• Do include number of years experience, specialist skills and expertise, relevant industries and personal qualities.
• Do have a strong opening sentence to ‘hook’ the employer to read on.
• Do end your statement by letting the employer know what you are looking for.
• Do show you’re a good fit. Pay attention to the language used by the employer.
• Don’t make spelling or grammar errors.
• Don’t be negative about yourself or a previous employer.
• Don’t exaggerate or embellish what you can do. Be honest.

People Also Ask

What is the purpose of a personal statement.

The purpose of a personal statement is to showcase your skills, experience, and qualifications, demonstrating why you are the ideal candidate for a job. It enables you to make a strong first impression on potential employers and highlights your suitability for the role.

How do I make my personal statement stand out?

To make your personal statement stand out, focus on your unique achievements, skills, and qualities that align with the job requirements. Use active, engaging language and provide specific examples of how you have excelled in previous roles. Tailor your statement to the specific job, demonstrating your passion and enthusiasm for the industry.

How long should a personal statement be for a job?

A personal statement for a job should be concise and to the point, ideally around 150 words or 2-3 sentences. Keep it brief while highlighting your key skills and experiences that are relevant to the role. Employers appreciate concise personal statements that efficiently convey your suitability for the job.

In your personal statement, include information about your relevant experience, skills, and qualifications. Highlight your achievements, particularly those that demonstrate your ability to excel in the specific role you are applying for. Be sure to mention any industry-specific knowledge or certifications that set you apart from other candidates.

Can I use the same personal statement for multiple job applications?

While it may be tempting to reuse the same personal statement, it is advisable to tailor your statement to each job application. Research the company and the specific role, and adapt your personal statement to highlight how your skills and experience align with the requirements. This demonstrates your genuine interest and shows you have taken the time to understand the role.

Are there any common mistakes to avoid in a personal statement?

When writing a personal statement, avoid generic statements and clichés. Tailor your statement to the job and avoid exaggerations or embellishments. Proofread your statement carefully to eliminate spelling and grammar errors. Additionally, avoid sharing personal information that is irrelevant to the job and steer clear of negative language.

How can I tailor my personal statement to a specific job or industry?

To tailor your personal statement to a specific job or industry, research the company, its values, and its requirements for the role. Identify the key skills and experiences they are seeking and ensure that your personal statement highlights how you meet those criteria. Use industry-specific language and provide examples that demonstrate your understanding of the industry’s challenges and opportunities.

More Articles you Might Like

The ultimate step-by-step guide on how to write a perfect CV, from formatting to tailoring it to the specific job you’re applying for – and of course good CV examples.

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Sales Manager CV Template

You’ll see on our sales manager CV sample that the applicant has laid out her skills, experience, attributes and achievements clearly on the front page – this gives her an edge as busy employers don’t have to scroll to find out all the best bits.

Once they have seen the calibre of the employee they can then scroll down for further information. Lay out your duties in each role clearly but with not too much detail – you don’t want to bore the reader so try to use the active voice.

Remember to include any relevant training too. If you have any impressive extracurricular activities include those too as well as languages and software skills.

Sales Manager CV Example

Jennifer Wood Address: Flat 0, Any Road, Any Town, Postcode Email: [email protected] | Telephone: +44 0000 000 000

PERSONAL STATEMENT

A hard-working, knowledgeable and target-oriented Sales Manager with an extensive successful sales record. Builds and maintains a loyal client base through strong relationship-building skills, and excels at devising strategies for increased sales. Skilled in bringing out the best in staff; able to manage effectively and recruit talent. Strong organisational and time management ability; skilled in planning, scheduling and meeting deadlines. Driven to succeed; a valuable addition to a forward-thinking company with strong opportunities for progression.

KEY ACHIEVEMENTS

• Company: Achieved area sales of £2.2m in one year
• Company: Drove [item] sales up from 400 to 1000 a week
• Company : Won the Rising Star Award (date)
• Company: Achieved #1 adviser in eight out of 12 months, and was ranked in the in top four every month
• Company: Achieved record-breaking sales of £36k. Consistently brought in half of the overall monthly sales target
• Company: Won Top Seller Prize for two consecutive months, securing 155% and 203% of monthly targets

EMPLOYMENT HISTORY

12/20xx – Present

Sales Manager, Company

• Identifies and generates leads through networking, cold-calling and marketing, converting into key accounts
• Emphasises product features based on customers' needs and up-sell/cross-sell IT products/services
• Manages the sales cycle from inception to execution
• Manages high-profile corporate accounts
• Full ownership of P&L to achieve revenue growth and gross profit stream
• Coordinates and leads service review meetings to ensure customer satisfaction and SLAs are being met
• Conducts bid analysis and deal execution, ensuring to buy, sell and renegotiate/renew contracts at best prices
• Writes formal responses to RFQ/RFPs
• Uses CRM and ERP systems to record data
• Key role in developing the team: conducting appraisals, one-to-ones, training and mentoring

10/20xx – 12/20xx

Company - Marketing Sales Executive/Account Manager

• Built sales roadmap in line with sales targets across the portfolio of B2B brands
• Identified and reviewed clients’ marketing requirements in order to create tailored solutions
• Constructed and presented presentations/proposals to clients based on their marketing objectives
• Provided excellent agency servicing consisting of regular meetings, monthly presentations, agreed response times on RFPs and in-depth post-campaign reporting
• Expanded client base by setting up meetings and telephoning marketing decision-makers and agencies
• Achieved monthly/quarterly revenue targets
• Provided accurate revenue forecasts to Sales Manager on a weekly basis
• Generated and targeted leads in specialist market/industries
• Used and monitored Salesforce, accurately inputting data and ensuring applications were up to date xecuting stock and warehouse check processes, management reporting to Credit Committees and MT Commodities

06/20xx – 10/20xx

Company - Sales Executive

• Sourced leads and cold-called to promote the products, and regularly called/visited both new and existing customers to discuss requirements, negotiate terms and maximise business opportunities
• Built and retained long-term friendships/relationships with customers
• Acted as key point of contact for the company, ensured a high standard of customer service by discussing technical problems or repairs required and recommending suitable products
• Responsible for negotiating contracts from year to year (i.e. price increases and stock agreements)

10/20xx – 08/20xx

BA: Business Management

University, City, Country

Key Modules:

Business Skills; Operations Management; Economics, Business and Sustainability; Financial Accounting; Marketing Principles; Organisational Behaviour and Analysis; Business Ethics; Business Decision-Making

A Levels: Maths (C) Business Studies (A) Further Maths (B)

School, City, Country

PROFESSIONAL DEVELOPMENT

• IHG: Sales Approach and Coaching
• NVQ Level 3: Business Administration and Customer Care
• ALDP Level 1: Leadership Fundamentals, Crucial Conversations, Project Delivery, Strength Based Leadership, Presentation skillsFocus of degree, eg this included modules in social media management and public speaking

ADDITIONAL SKILLS

Microsoft Office (PowerPoint, Word, Excel and Outlook), CRM and ERP systems

Parasailing, mountain climbing, travelling and mountain biking

REFERENCES ON REQUEST

Download our sales manager CV template for free. You can also search for sales manager jobs on Monster.

Find the Right Sales Job

When your sales manager CV is ready, be sure to upload it to Monster for free . If you choose, we can connect you with recruiters in your industry, send you job alerts, and much more to help speed up the process.

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Retail Manager CV Guide + Tips + Example

• 30% higher chance of getting a job‡
• 42% higher response rate from recruiters‡

Our customers have been hired at: * Foot Note

A well-written CV is a great place to start if you seek a retail manager position. Not sure where to begin? Don’t worry! Our guide to crafting a great retail manager CV will help you make the most of your communication, relationship-building and leadership skills so you can get the job.

Start by editing this retail manager CV template or explore our 40+ CV templates to find the best one for you.

More CV examples for the next step in your sales career

• Account Manager CV
• Bid Manager CV
• Car Salesperson CV
• Car Sales Manager CV
• Client Manager CV
• Sales Officer CV
• Sales Support Agent CV
• Sales Team Leader CV
• Technical Sales Manager CV

Retail manager CV example (text version)

Roberta Gonzalez

Scottsdale, AZ 85250 555 555 5555 [email protected]

Professional Summary

Friendly sales manager with over 10 years of experience in auto parts sales. Proven record of handling multimillion-dollar accounts. Well-versed in motivating team members, opening floodgates to exponential sales and revenue growth and retaining customers. Credentials include a master’s degree and coursework in statistics and marketing.

Core Qualifications

• Sales statistics analysis
• Strategic planning
• Management information systems
• Salesforce software
• Customer services
• Time management
• Communication
• Problem-solving
• Arizona State University Tempe, AZ MBA Business Administration
• Arizona State University Tempe, AZ Bachelor of Science Marketing

Work Experience

November 2017 – Current AutoNation, Inc. – Phoenix, AZ Sales Manager

• Lead rapid expansion for nationwide car parts retailer.
• Participate in 20% of business growth in the first two years on the job.
• Expand territories through personalized business relationships, customized mentoring and streamlined operations.
• Oversee 100 accounts for businesses averaging $10 million in annual revenues.
• Design and execute plans for trade shows to generate high ROI.

September 2013 – October 2017 Arizona Specialty Motors – Phoenix, AZ Purchasing agent

• Worked with 80 suppliers and vendors for a regional car parts supplier.
• Visited plants and distribution centers to learn more about operations and product quality.
• Negotiated discounts, sometimes up to 20%, on terms such as advance payment or long-term customer status.
• Assessed price proposals and competitor rates to determine fair prices.
• Reviewed and signed contracts with prospective suppliers and vendors.
• Made final decisions on the basis of quality, availability, price and customer support.

June 2008 – August 2013 Southwest Automotive Group – Tempe, AZ Sales Representative

• Sold over 25 vehicles per month and increased 30% of sales by offering customers advice on purchases and promoting additional products.
• Developed rapport with customers by listening to their concerns and being honest with pricing and vehicle answers.
• Anticipated customer objections to successfully close 80% of initiated sales Trained and mentored 10 new junior sales staff.

Conference Presentations

• AA-ISP Sales Leadership Online Summit – (2022)
• Sales Strategies for the New Consumers Conference – (2021)
• TOPO Summit (2019): “Reflecting, Rethinking and Redefining
• Strategies and Tactics to Grow Revenue Faster” (2019)
• Sales Assembly Annual 2018 – (2018)
• Tenbound (2017): “Sales Development” – (2017)
• B2BSMX, Sales Marketing Exchange (2012) – (2012)

Conference Attendance

• Leadscon 2022, Las Vegas, NV – (2022)
• Gartner CSO & Sales Lade Conference, Virtual – (2022)
• Sales and Marketing Expo, Phoenix, AZ – (2021)
• National Sales Meeting, Phoenix, AZ – (2019)

Honors and Awards

• Regional Sales Manager of the Year – (2021)
• Sales Regional Achievement Award, finalist – (2018)
• Won two “Salesperson of the Month” awards in 2014-2015.

Professional Affiliations and Memberships

• National Association of Sales Professionals (NASP) – (2021)
• American Marketing Association (AMA) – (2019)

Certifications and Licenses

• Certified Retail Management Expert (CRME) – (2022)
• National Professional Certification in Retail Management – (2021)
• Certified Professional Sales Leader – (2021)

Profession Relevant Skills

• Software proficiency includes Oracle Business Intelligence Enterprise Edition, FileMaker Pro, Eden Sales Manager and Microsoft Dynamics.
• Ability to meet quality standards for customer service and business objectives.
• Detail-oriented with the ability to anticipate customer needs and objections.
• Communicating with a diverse range of customers and businesses.
• Exhibiting expertise in persuasive communication and critical and creative thinking.
• Ability to use statistics and stories to show businesses why “my” product or service helps them.
• Successful at improving sales procedures to streamline and strengthen processes.
• Multifaceted leader with an analytical and diligent approach to building and leading strong teams.
• English Native or Bilingual
• Spanish Native or Bilingual
• Portuguese Professional Working

Hobbies and Interests

Love all things physical, including baseball, whitewater rafting and geocaching. On rainy weekends, I always make time to curl up with a good book and a cup of tea. Creative pursuits include landscape painting and macro photography. 

5 essentials of a top retail manager CV

Contact details.

Create a section at the top of your CV for your contact information. This section is vital because the recruiter or hiring manager can not reach you for an interview without it. The standard way to display your contact information is as follows: Your full name, then your city, state and ZIP code, followed by your phone number and professional email address. If you have a LinkedIn profile and professional website, add those last.

Personal statement

A personal statement, also called a professional summary , is where you introduce yourself to the hiring manager and pitch your best skills and related work experience. A retail manager CV personal statement must include job-relevant skills, how long you have been in the industry, and one or two of your most notable professional accomplishments . In general, your personal statement must be compelling and be no longer than five succinct sentences to grab the hiring manager’s attention. CV examples for retail managers can show you how to write an impressive summary.

Every hiring manager wants to know what skills you bring to the table. Create a separate section for your job-relevant skills and display them with bullet points to make them easy to read. Include a mixture of hard and soft skills that range from business operations software to your impeccable ability to work with people, as demonstrated by our retail manager CV sample. If you are applying for your first manager job, include transferable skills. They are a must-have addition to a first-time retail manager CV. 

Work history

Whether or not you have work experience as a retail manager, your CV must have a detailed employment history section. List current and previous employers in reverse-chronological order and provide company names, locations and the dates you worked for each. Add three bullet points of measurable achievements for every job you list. If you don’t have work experience in the field or if this is your first job application, display extracurricular activities, volunteer experience, community service, and professional and personal projects — anything that shows you have relevant work experience .

Hiring managers want to see your education credentials, so a CV for a retail manager job must include an education section. Add all the educational institutions you’ve attended after high school. Use bullet points for each school and display the name of the school and the year you graduated. You should omit the year if you graduated more than 10 years ago. List your high school information and any post-high school classes taken if you did not attend college.

See why My Perfect Resume is a 5-star resume builder

Action words for a stand-out retail manager cv.

Action words convey confidence and strengthen CVs because they tell the hiring manager exactly what you did. They pack a punch when combined with numbers.

Here’s a short list of perfect action words for a retail manager CV:

Want more inspiration? We have more than 400 CV examples to help you create the perfect retail manager CV. 

Need the perfect CV for a retail manager job now? Our CV Maker has all the tools you need to craft a professional CV in minutes! You can make edits on the fly, download your finished CV and save it as a PDF, .doc or plain text. It just doesn’t get any easier! 

Top skills for a retail manager CV

Review the job description carefully and match the required skills to the skills and traits that fit you. 

Your skills might include the following:

• Attention to detail
• Business strategy
• Interpersonal communication
• Team building
• Business operations
• Conflict resolution
• Mental agility
• Critical thinking
• Customer service
• Verbal communication

Certifications for a retail manager CV

You don’t have to be certified for a job as a retail manager. Still, a CV for a retail manager that lists at least one certification stands out from the rest, so consider adding one to your professional toolkit. 

There are several certification options for retail managers, such as the following: 

• Certified Retail Management Expert (CRME)
• Certified Manager
• National Professional Certification in Retail Management

Pair your CV with a matching cover letter

Retail manager cv faq, what to include in a cv for a retail manager job.

A retail manager CV must always include five primary sections:

• Contact information
• Personal profile
• Job history

After that, your CV can include any number of sections, such as the following:

• Professional memberships or associations
• Presentations 
• Publications
• Certifications and licenses
• Volunteer experience
• Related hobbies and interests

The easiest way to determine what sections to add to your CV and how to fill them out is by reviewing the essential requirements of the job description. Match the job requirements to your qualifications and add them to your CV. If you’re unsure where to start, use the retail manager CV sample on this page for guidance. 

What’s the best format for a retail manager CV?

A CV format for a retail manager should fit the industry, job and your work experience and goals. For instance, if you’re applying for your first retail manager job or are changing careers, it’s best to use a CV format that emphasizes your education or skills. However, if you have a steady career in retail management and have progressed through the ranks, you might want to showcase your work experience.

What are some tips for creating an excellent CV for a retail manager job?

Not all CVs are created equal. Here are our top tips for crafting a perfect retail manager CV:

• Review retail manager CV samples for inspiration.
• Use a CV template for a retail manager.
• Add separate sections for extra training, certifications, awards and honors.
• If you have given presentations or speeches at conferences, highlight those experiences in a separate section. 
• Showcase volunteer and community service activities that focus on serving people. 
• Create subcategories for your skills under the skills section of your CV. For example, you might have to group your soft and technical skills separately to let each type shine.
• Add a separate category for your managerial skills and give specific quantifiable examples of how you have used them in other jobs.

Do’s and don’ts for building a retail manager CV

• Use measurable achievements to describe your retail manager skills and experience.
• Use action words to make an impact on your retail manager CV.
• Tailor your CV to your target retail manager job.
• Use keywords from the job description throughout your retail manager CV.
• Format your retail manager CV so that it is easy to read by ATS software and human eyes.
• Lie about your retail manager experience and skills.
• Boast about your “incomparable” retail manager abilities.
• Include irrelevant personal information such as your ethnicity and age.
• Add skills and experience that do not pertain to being a retail manager. 
• Forget to proofread. A retail manager CV with errors is unprofessional.

Top 4 tips for acing a retail manager interview

Learn about the company before your interview..

It’s vital to take the time to learn about the company’s history, goals, values and people before the interview. Being able to show that you have in-depth knowledge about your potential employer shows real interest, dedication and commitment — traits that hiring managers look for in every job candidate they talk to. Plus, having a glimpse of the company culture before you arrive will give you an idea of what to expect on arrival so that you can feel confident.

Practice at home.

Practice really does make perfect. To practice for your interview, start by reviewing the most common interview questions, such as: 

• What Attracted You to This Company?
• How Do You Determine Priorities?
• What Is the Biggest Mistake You’ve Made?What is the biggest mistake you’ve made?

Write down possible answers as you review potential questions, then ask a friend or relative to perform a mock interview with you so you can get comfortable with the questions and imprint the answers in your mind. Ask your interview partner for a review and work on improving your weaknesses. You’ll feel confident and ready when it’s time for the real thing.

Be proactive and ask questions.

Your interviewer will ask if you have any questions at the end of your session. You should always have at least three questions ready to ask; job candidates who don’t ask questions are not as likely to get hired because hiring managers assume they aren’t interested in the role or won’t put much thought into it. 

Some questions you might ask for a retail manager job are: 

• What are the prospects for growth in this position?
• What are the team’s strengths?
• What are the biggest challenges someone in this role can expect?

Gather references.

You’ll need professional references quickly if the hiring manager offers you the job after the interview. Having them ready will save you stress and time, so prepare a list of two former colleagues and a former manager who are willing to speak to your abilities to perform the job and who you know will give you a stellar review. Even better if they will write a letter of recommendation for you.

If you are applying for your first full-time job and don’t have former colleagues or a manager for reference, ask a former instructor, volunteer coordinator, classmate, or community leader who can vouch for your character and skills. 

Resume examples for the next step in your sales career

• Sales Assistant Director Resume
• Mobile Sales Associate Resume
• Inside Sales Representative Resume
• Outside Sales Representative Resume
• Sales Assistant Manager Resume
• General Sales Manager Resume
• Sales Associate Resume
• Automotive Salesperson Resume
• Automotive Assistant Manager Resume
• Car Sales Consultant Resume
• Experienced Telemarketer Resume
• Sales Representative Resume
• Direct Sales Representative Resume
• Wine Sales Representative Resume
• Beer Sales Representative Resume
• Independent Sales Representative Resume
• Channel Sales Manager Resume
• Jewelry Sales Associate Resume
• Route Sales Representative Resume
• Franchise Owner Resume
• Automotive Sales Manager Resume
• Wine Sales Manager Resume
• Bid Manager Resume
• Automotive General Sales Manager Resume
• International Sales Manager Resume
• Sales Account Executive Resume
• Veterinary Sales Manager Resume

Cover letter examples for the next step in your sales career

• Sales Associate Cover Letter
• Salesperson Cover Letter
• Director Of Sales Cover Letter
• Sales Executive Cover Letter
• Inside Sales Cover Letter
• Lead Sales Associate Cover Letter
• Outside Sales Representative Cover Letter
• Regional Sales Manager Cover Letter
• Sales Specialist Cover Letter

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Sales Manager CV Example

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Kellie Hanna, CPRW

Career advice expert.

Kellie is a Certified Professional Resume Writer with 20+ years of experience in digital media and is passionate about helping job seekers navigate their careers. She earned a B.A. in English and writing from Temple University.

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‡ Results derived from a study responded by 1000 participants of which 287 created a resume online.

*The names and logos of the companies referred to above are all trademarks of their respective holders. Unless specifically stated otherwise, such references are not intended to imply any affiliation or association with MyPerfectResume.

30 Impressive Sales Manager Resume Objective Statement Examples

If you have been wondering how to get that dream job as a sales manager, the first thing you have to do is make your resume stands out among the competition. The secret to making your resume shine is your objective statement. An objective statement is the first thing that a recruiter will see, and many won’t read past it. It tells the recruiter that you have read the job listing, understand it, and are capable of doing the job.

Here are some examples of powerful objective statements for sales managers:

Experienced Salesman Objective Statements

• Experienced sales manager with four years of exceeding sales targets looking for an opportunity to grow and motivate sales staff to accelerate sales revenue across all targets, bringing excellent communication and proven relationship-building skills.
• Effective sales manager with seven years’ experience in the beverage industry, seeking to bridge the gap between management and sales staff at XTC Company, to ensure budgets are met and the safety of the work environment.
• Tech-savvy sales leader with five years’ team management experience is looking to transform the sales team at Safety Co. by creating an exciting and inspirational work environment, to meet and exceed all sales and safety targets.
• Strategic high-energy sales executive with B.A. in Marketing seeks to utilize eight years’ experience in the building materials industry to develop strong area managers that can generate and convert leads.
• Pursuing the position of Sales Manager at SFT Global, with B.A. in Sales and 10 years’ experience as a traveling sales rep, to create and improve client relationships and optimize sales strategy.
• Motivated and engaging sales leader with Ph.D. in Life Sciences and eight years’ experience in direct sales, looking to grow and nurture the internal and external relationships at BG Tech by motivating sales executives and controlling the budget.
• Applying for the position of Regional Sales Manager to take advantage of B.S. in Engineering and four years’ marketing experience in food and beverage industry, bringing ability to grow the business through sales and customer relationships.
• Strong communicator with seven years’ experience in sales and business development, seeking to utilize B.A. in Marketing to direct sales personnel and negotiate new opportunities with targeted stakeholders.
• Enthusiastic sales manager with 10 years’ experience in wireless accessories would be thrilled to develop and implement effective strategies at TM Wireless, bringing ability to surpass business objectives and increase sales revenue.
• Tactical and outgoing individual with proven track record and eight years of direct sales and marketing experience, looking to grow the company by fostering inter-departmental relationships and exceeding client expectations.
• Self-driven motivational coach with effective communication and people skills seeking Sales Manager position, bringing ability to increase sales and awareness of services offered at Change Company.
• Knowledgeable service manager with four years’ experience seeking to utilize extensive customer service background to establish and ensure proper execution of a world-class sales strategy while developing, encouraging, and inspiring sales staff.
• Energetic and hardworking sales manager with seven years of experience and a B.A., applying for Sales Manager position at RT Co. to expand the brand’s presence by overseeing promotions, client relationships, product distribution, and optimizing training.
• Driven and results-oriented salesperson with three years of experience seeking a Sales Manager position at LV Inc. to use analytical ability and people skills to foster an enthusiastic sales team, oversee all aspects of sales, and collaborate with departments to ensure good communication flow.

Entry-Level Salesman Objective Statements

• Dedicated communications graduate with extensive experience in academic leadership positions and ability to travel, offering enthusiastic approach to sales and business development, to increase value propositions and the bottom line.
• Senior-year business student at PT University with current GPA:3.8, looking to join Perfect Products as a Sales Manager after graduation, seeking to leverage business knowledge and interpersonal skills to develop and motivate sales team to exceed targets.
• Effective communicator with sales motivation seeking to lead a sales team to achieve the company’s goals, coming with attention to detail and ability to make quick decisions for the benefit of the sales department.
• Seeking employment as Sales Manager at Logistic Solutions, to make use of B.A. in Business and significant sales appetite to help the sales team meet and exceed its goals through effective strategy and motivation.
• Senior year marketing student at ABC University (GPA: 3.3) applying for Sales Manager position at STATDC, seeking to utilize business knowledge to coach the sales staff and facilitate the full sales life cycle.
• Ambitious individual with B.S. in Chemistry, seeking Sales Manager position at MEd Equip to foster a team of knowledgeable staff and push sales objective to exceed targets.
• Self-motivated team player with long-term vision applying for sales management position, to utilize strategic thinking and problem-solving skills to transform the sales force and improve the sales approach.
• Seeking to apply a results-oriented approach and a motivational mindset to lead the sales team at XR Tech to become proactive goal-setters, coming with ability to inspire staff through brand knowledge and pride to exceed targets.
• MBA graduate with an affinity for sales seeking sales role, leveraging analytical personality with deep understanding of business fundamentals for the benefit of the corporate strategy.
• Seeking Sales Management position at VW Movers, to utilize strong business and financial acumen along with exceptional people skills to usher in a motivated sales force that will develop and maintain lasting relationships.
• Strong leader with motivational personality is excited to develop and execute a modern sales strategy that will see the sales team exceed their goals, bringing recent B.A. in Marketing for the benefit of the company through a modern approach.
• Assertive and outgoing individual with a desire to succeed and resilient attitude, looking to fulfill Sales Manager role at Outbound Inc., to support, motivate, and coach the sales team through leading by example.
• Final-year business student at UCT (current GPA: 3.8), looking to join HP Tools as a Sales Manager, aiming to optimize the company’s B2B position by building and maintaining existing relationships as well as generating new leads.
• Sales-driven personality with exceptional organizational and planning skills, seeking to grow the sales department as a strategic Sales Manager, with exceptional communication skills and a desire to exceed sales targets.

Career Change Salesman Objective Statements

• Dedicated and proficient IT systems administrator with over eight years of experience, seeking to leverage technical knowledge and interpersonal skills in a sales role at ZT International to help launch its new product.
• To utilize over 10 years of experience in a credit controller capacity and a can-do attitude in the medical industry for a Sales Manager role at Fed Well, to exceed sales targets, enhance the sales strategy, and control the sales system.

Sales are easier when you are knowledgeable and passionate about what you are selling. Choose sales positions in one or more industries where you have an interest in the underlying products or services, and can see yourself sticking in for years to come. Make sure to read about the industry, the company, and what it is selling before your interview. Luck is where opportunity meets preparation!

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Sales manager CV example

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A strong sales manager CV focuses on your key skills and professional experience. It displays a strong track record of success, illustrated by examples like ‘generating £50k of annual revenue’, or ‘managing a 5-strong sales force’. Particular sales techniques and skills will be referenced, alongside any relevant training and qualifications you hold.

We’ve brought together all the resources you need to craft a stellar CV, including advice on how to write a CV and craft a summary for your sales manager CV. That’s paired with professional CV examples , templates, and formatting tips to create the perfect CV to impress recruiters.

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Sales manager CV templates

Sales manager cv – top tips and techniques.

Sell yourself to recruiters with the help of these top tips for writing a sales manager CV for UK jobs.

Keep it professional

The best CV for a sales manager will look professional, as well as clear. Choosing the right CV template is of vital importance, as it will provide a framework for presenting your career history to employers. A sales manager CV template for UK jobs will hold recruiters’ attention from start to finish, showcasing your personal statement, work history, academic achievements, and skills. You should also double check the spelling and grammar before sending off to recruiters and be sure to include your contact details.

Utilise the job description

When writing a CV, the sales manager job description will give you a clear set of guidelines for details you should include. Recruiters will use the job description to specify the candidate they’re looking for, including in terms of qualifications and work experience. Keep an eye out for any criteria you meet or exceed, then include these details in your CV to illustrate exactly why you’re made for the role.

Be specific about skills

Don’t be modest – your CV needs to show how you meet the core sales manager skills and abilities. Whether that’s your skill in managing a team or your ability to solve problems, showcasing your CV skills proves to employers that you have what it takes to excel in all aspects of the job.

Structure your CV

To get the most out of your CV, it needs to be clear for recruiters. As well as correcting grammar and spelling, you need to use the right CV format . The best sales manager CV format is reverse chronological, which starts with your most recent job, then works backwards. That means recruiters don’t have to search your CV for the most relevant information – because it’s immediately in sight.

Cash in your achievements

Recruiters want to see that you have the experience needed to fulfill the role, so you should include specific examples of your achievements in the workplace. Before writing your CV, take a look at some CV examples . A regional sales manager CV sample will include examples of the type of work experience and academic qualifications needed for this role. You should also show that you’re motivated and an asset to your team by including specific details of your career goals in your sales manager CV objective.

Sales manager – CV skills

The skills of a modern sales manager are diverse, including both hard skills and soft, transferable skills. Here are the core CV skills you’ll need to demonstrate in this role:

Essential sales manager skills for your CV

• Consumer marketing
• Sales proposal writing
• Sales planning
• Strategic account development
• Social selling

Soft skills for a sales manager

• Communication
• Problem solving
• Goal-oriented
• Organisational skills
• Team management
• Collaborative working

Sales manager CV top FAQs

What is a sales manager.

Sales managers lead a team of sales representatives, setting sales targets, creating reports, and delegating tasks. The key sales manager responsibilities for your CV include:

• Setting sales quotas
• Creating sales strategies
• Managing and appraising the sales team
• Recruiting and training staff
• Delegating work within the team
• Analysing sales data
• Creating reports for company directors
• Building relationships with existing clients
• Obtaining new sales opportunities
• Managing customer complaints

When writing your CV and cover letter , you should include specific examples from your career to establish your experience meeting these key responsibilities.

What qualifications do you need to be a sales manager?

There are generally no specific qualifications required to be a sales manager. What you do need is:

• Extensive career experience in sales
• Management skills
• Strong leadership abilities
• Good interpersonal skills
• Problem solving skills
• Time management skills.

However, having a diploma or degree in sales and marketing management or business management could help you to stand out from other candidates. You should also consider whether you wish to specialise in a particular area, for example, in exports. An export sales manager CV would especially benefit from a degree in international trade or international marketing. CV examples can give candidates a clear reference to the kinds of qualifications employers might be looking for, so taking a look at a sales manager CV sample could be useful.

What experience do you need to be a sales manager?

In terms of sales manager work experience, you will need several years of experience specifically in sales, ideally in roles as a sales assistant or sales executive. In these roles, you’ll need to have built a strong track record of achieving and exceeding sales targets. While people-management experience will be helpful, many sales managers have learned these skills on the job.

How to become an area sales manager?

To become an area sales manager, you’ll need proven experience in sales, and ideally, you’ll also have some management experience. While there are no set qualifications for this role, it would be beneficial to have at least an NVQ in sales or marketing. A regional sales manager CV, however, will usually benefit from a management degree.

How much does a sales manager earn?

The average sales manager salary in the UK is around £38,000 per year. Entry-level positions start out with approximately £30,000 per year, with the most senior roles bringing in between £50k to £60k per year. Meanwhile, the average regional sales manager salary lands between £38k and £45k. Experienced candidates in this role can expect to reach salaries between £50k and £65k per year.

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Creating your sales manager CV personal statement

Your sales manager CV profile is one of the most important parts of your CV, because it’s the first thing that recruiters will read. Also known as a personal statement , it should be kept short and sweet, limited to 3-4 sentences.

Above all else, your sales manager CV summary should sell you as a candidate, highlighting the skills or experience that set you apart so recruiters want to read on.

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• Assistant manager CV example and tips
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• Land your next role with our sales assistant CV example

Sell yourself with a sales manager CV for UK jobs

Once you’ve read all of our CV advice, you’re ready to get started on your sales manager CV. The first step is to choose a CV template to structure and style your CV, then use our online CV builder to add in professional pre-written content tailored to your job – from your personal statement to your academic history. Then simply review, add a few finishing touches, and send over to recruiters!

*The names and logos of the companies referred to above are all trademarks of their respective holders. Unless specifically stated otherwise, such references are not intended to imply any affiliation or association with myperfectCV.

Sales Administrator CV example

Sales administration roles can be challenging and competitive, but they are also very varied and rewarding.

There are lots of opportunities to work in this area. However, you still need to be able to sell yourself effectively on your CV if you hope to impress employers.

To help you do this, we’ve put together our top tips below and an example of a sales administrator CV.

Guide contents

Sales Administrator CV example

• Structuring and formatting your CV
• Writing your CV profile
• Detailing work experience
• Your education
• Skills required for your Sales Administrator CV

CV templates 

Unsure of what your Sales Administrator CV should look like?

Take a good look at the CV example above to get familiar with the structure, layout and format of a professional CV.

As you can see, it provides plenty of relevant information about the applicant but is still very easy to read, which will please busy recruiters.

Sales Administrator CV structure and format

The format and structure of your CV is important because it will determine how easy it is for recruiters and employers to read your CV.

If they can find the information they need quickly, they’ll be happy; but if they struggle, your application could be overlooked.

A simple and logical structure will always create a better reading experience than a complex structure, and with a few simple formatting tricks, you’ll be good to go.

Formatting Tips

• Length: Two sides of A4 makes for the perfect CV length , though one page is okay for less experienced applicants. This forces you to make sure that every single sentence adds value to your CV and ensures you avoid waffle.
• Readability : Help out time-strapped recruiters by formatting your CV for easy reading. Using lots of bullet points and lists will help them to skim through your info, while clearly formatted headings will allow them to navigate towards the content which is most useful to them.
• Design: Don’t waste time adding fancy designs to your CV. It generally adds no value to your application and may even end up distracting recruiters away from the important written content.
• Avoid photos: If your CV has photos, images or profile pictures, hit the delete button. They’re not needed and won’t add any value to your applications.

Structuring your CV

For easy reading, write your CV to the following CV structure:

• Contact details – Make it easy for recruiters to get in touch with you by listing your contact details at the top of your CV.
• Profile – A short and snappy summary of your experience and skills, showcasing what makes you a good fit for the position.
• Work experience / career history – Note down all your work history, with your current position first, then working backwards.
• Education – A short list of your academic background and professional/vocational qualifications.
• Interest and hobbies – This is an optional section, which you can use to highlight any relevant hobbies or interests.

Now I’ll guide you through exactly what you should include in each CV section.

CV Contact Details

Kick-start your CV with your contact details, so recruiters can get in touch easily. Here’s what you should include:

• Mobile number
• Email address – Make sure it’s professional, with no silly nicknames.
• Location – Your town or city is sufficient, rather than a full address.
• LinkedIn profile or portfolio URL – Ensure they’ve been updated and are looking slick and professional.

Quick tip: Avoid listing your date of birth, marital status or other irrelevant details – they’re unnecessary at this stage.

Sales Administrator CV Profile

Your CV profile (or personal statement , if you’re an entry-level applicant) provides a brief overview of your skills, abilities and suitability for a position.

It’s ideal for busy recruiters and hiring managers, who don’t want to waste time reading unsuitable applications.

Think of it as your personal sales pitch. You’ve got just a few lines to sell yourself and prove you’re a great match for the job – make it count!

Tips for creating an impactful CV profile:

• Keep it brief: When it comes to CV profile length, less is more, as recruiters are often time-strapped. Aim for around of 3-5 persuasive lines.
• Tailor it: Not tailoring your profile (and the rest of your CV) to the role you’re applying for, is the worst CV mistake you could make. Before setting pen to paper, look over the job ad and make a note of the skills and experience required. Then, incorporate your findings throughout.
• Don’t add an objective: Career goals and objectives are best suited to your cover letter , so don’t waste space with them in your CV profile.
• Avoid cliches: Clichés like “ blue-sky thinker with a go-getter attitude” might sound impressive to you, but they don’t actually tell the recruiter much about you. Concentrate on highlighting hard facts and skills, as recruiters are more likely to take these on board.

What to include in your Sales Administrator CV profile?

• Summary of experience: Start with a brief summary of your relevant experience so far. How many years experience do you have? What type of companies have you worked for? What industries/sectors have you worked in? What are your specialisms?
• Relevant skills: Employers need to know what skills you can bring to their organisation, and ideally they want to see skills that match their job vacancy. So, research your target roles thoroughly and add the most important Sales Administrator skills to your profile.
• Essential qualifications: Be sure to outline your relevant Sales Administrator qualifications, so that anyone reading the CV can instantly see you are qualified for the jobs you are applying to.

Quick tip: Your CV is your first impression on recruiters, so it’s vital to avoid spelling and grammar mistakes if you want to appear professional. Use our quick-and-easy CV Builder to add pre-written content that has been crafted by recruitment experts.

Core skills section

Next, you should create a bullet pointed list of your core skills , formatted into 2-3 columns.

Here, you should focus on including the most important skills or knowledge listed in the job advertisement.

This will instantly prove that you’re an ideal candidate, even if a recruiter only has time to briefly scan your CV.

Work experience/Career history

By now, you’ll have hooked the reader’s attention and need to show them how you apply your skills and knowledge in the workplace, to benefit your employers.

So, starting with your most recent role and working backwards to your older roles, create a thorough summary of your career history to date.

If you’ve held several roles and are struggling for space, cut down the descriptions for your oldest jobs.

Structuring your roles

Whilst writing your CV, it’s essential to look at it from the eyes of a recruiter.

If they’re met with giant blocks of text which are impossible to navigate, they might get frustrated and skip onto the next CV.

Instead, make use of the 3-step structure shown below, to give them a pleasant reading experience.

Firstly, give the reader some context by creating a punchy summary of the job as a whole.

You should mention what the purpose or goal of your role was, what team you were part of and who you reported to.

Key responsibilities

Follow with a snappy list of bullet points, detailing your daily duties and responsibilities.

Tailor it to the role you’re applying for by mentioning how you put the target employer’s desired hard skills and knowledge to use in this role.

Key achievements

Lastly, add impact by highlight 1-3 key achievements  that you made within the role.

Struggling to think of an achievement? If it had a positive impact on your company, it counts.

For example, you might increased company profits, improved processes, or something simpler, such as going above and beyond to solve a customer’s problem.

Although there should be mentions of your highest and most relevant qualifications earlier on in your CV, save your exhaustive list of qualifications for the bottom.

If you’re an experienced candidate, simply include the qualifications that are highly relevant to Sales Administrator roles.

However, less experienced candidates can provide a more thorough list of qualifications, including A-Levels and GCSEs.

You can also dedicate more space to your degree, discussing relevant exams, assignments and modules in more detail, if your target employers consider them to be important.

Interests and hobbies

Although this is an optional section, it can be useful if your hobbies and interests will add further depth to your CV.

Interests which are related to the sector you are applying to, or which show transferable skills like leadership or teamwork, can worth listing.

On the other hand, generic hobbies like “going out with friends” won’t add any value to your application, so are best left off your CV.

Essential skills for your Sales Administrator CV

Tailoring your CV to the roles you are applying for is key to success, so make sure to read through the job descriptions and tailor your skills accordingly.

However, commonly desired Sales Administrator  skills include:

• Administrative support: You will be offering key administrative support for the sales teams by answering customer enquiries, taking phone calls, monitoring emails and more
• Organisation: As well as keeping on top of customer and sales communications, admin support will also be required to organise meetings between sales reps and their clients
• Basic financial skills: As admin support, you might also have to run credit checks, raise invoices and deal with financial paperwork, so you need some basic maths/financial skills
• IT skills: You must be competent at using computers and some of the main software packages such as Microsoft, as well as industry-specific tools
• Communication skills: As well as working closely with the sales team, administrators will also need to be friendly, approachable and able to build relationships with customers and clients

Writing your Sales Administrator CV

Once you’ve written your Sales Administrator CV, you should proofread it several times to ensure that there are no typos or grammatical errors.

With a tailored punchy profile that showcases your relevant experience and skills, paired with well-structured role descriptions, you’ll be able to impress employers and land interviews.

Good luck with your next job application!

Sales Manager CV Example

The initial chance you have to introduce yourself to a hiring manager comes in the form of an eye-catching and memorable curriculum vita. Understanding what to include, what to omit, and how to format your content in order of importance is critical to articulate a document that is readable, relevant, and persuasive. With our sales manager CV example as your guideline, you can create an organized representation of your skills and experience, as shown in the example. With these tips, you can confidently write your sales manager CV and be familiar with what information to include in each section.

Tips for Writing Your Sales Manager CV

Sales manager overview.

As evidenced in the sales manager CV example provided, it is imperative to tailor your content to the job for which you are applying. Remaining too general or vague could represent you as someone who doesn’t pay attention to details or who isn’t serious about getting the job. As a sales manager, you will be tasked with motivating other sales professionals to achieve quotas, educating them on how to employ successful sales tactics to gain return business, and encouraging them to be creative in sourcing new business. Often, these responsibilities must be completed while meeting your own sales goals. You will be accountable for regularly debriefing management on sales analytics and working with them to determine accurate forecasting measurements. As a result, it is crucial that you utilize your CV as an opportunity to highlight your communication skills, negotiation savvy, and sales strategy.

Skills and Knowledge to Include in Your Sales Manager CV

The skills and knowledge you possess in relation to the sales industry should be readily reflected in the content you include. The sales manager CV example is a great guideline to follow as you determine what kinds of information to highlight. From the time you begin writing your professional summary to the minute you finish writing about your hobbies and interests, rely on numbers and quantitative sales statistics to do the talking. Any recruiter will be happy to read about your accomplishments and to witness firsthand how your knowledge of the industry has produced success in your previous experience. Skills that should be listed include communication, negotiation, listening, pitching, and analyzing, among others.

Tips for Writing an Excellent CV

In conjunction with the sales manager CV example, consider these valuable tips to make writing your CV easier and more effective:

• Be sure you fully understand the job description and the role you will play in the organization. With a clear understanding, you can use keywords and phrases throughout your content to demonstrate your attention to detail.
• Throughout every section of your CV, pay close attention to the use of action verbs. Using strong action words helps to create a visual for your reader instead of leaving them with a vague description.
• Wherever you have the chance, quantify your responsibilities and their outcomes. Rather than talking about managing a group of people, talk about how many people there were and then delve into what your specific tasks were.
• While you may be hesitant to include fragmented sentences, doing so is perfectly acceptable when articulating a CV. Often, brief statements are just what are needed to drive your point home.
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4 Questions to Ask Before Pursuing a Sales Manager Career

Discover more about what a sales manager does, the skills required, and opportunities to help you decide whether this career is for you.

When considering a career as a sales manager, ask yourself a few questions before making the jump. The answers will determine whether the sales manager's job path suits you.

1. What do sales managers do?

As a sales manager, you’re responsible for the overall management and performance of a company's sales team. You’ll set sales targets, develop and implement sales strategies, manage customer relationships, and oversee the sales process from start to finish. You may also hire, train, and motivate the sales team.

Tasks of sales management roles

Sales managers are responsible for overseeing the sales process and ensuring that they meet sales targets. You may also be involved in setting sales targets, developing sales strategies, and managing a team of sales representatives. Some of the most common sales manager duties might include:

Identifying new business opportunities and developing sales plans

Developing and implementing promotional campaigns to boost sales

Recruiting, training, and supervising sales staff

Planning and setting sales targets

Monitoring sales performance and motivating and incentivising staff to meet targets

Analysing market trends and identifying new business opportunities

Negotiating contracts with customers and suppliers

Typical sales management work environment

Where you work and how you do your job depends on what you’re selling, your sales process, whether you’re selling business-to-business (B2B) or business-to-consumer (B2C), and how your team is structured. You’ll typically work in an office environment if you’re a sales manager in an inside sales department. If you work with salespeople outside sales, you may work in an office but spend time in the field at client sites,  events, or conventions. 

2. Why are sales manager jobs in demand?  

Sales managers tend to have high job satisfaction, earn good salaries, and have a positive job outlook for this career. Sales departments contribute directly to the success of an organisation; therefore, it's very easy to see how your efforts are making a difference in revenue and company growth. 

Job satisfaction levels in sales management

Glassdoor reviews from people in sales management positions reveal that in terms of work/life balance, the sales manager’s role has a 3.5 out of 5 rating. Regarding career opportunities, sales manager jobs are rated 3.7 out of 5 [ 1 ]. Sales manager jobs require a unique blend of people skills, business knowledge, and creativity. They provide an opportunity to impact a company's success significantly. 

If you have high-quality sales and management skills and enjoy working in a fast-paced, challenging environment, a career in sales management could be very satisfying.

Average salaries of sales managers

Sales managers earn an average salary of ₹4,00,069 per year, according to Indeed [ 2 ]. Base salary levels for sales managers are affected by many factors, including the company's size, industry, and location. 

In addition, bonuses and commissions can significantly affect earnings. Sales managers typically earn higher salaries in larger companies and industries with high margins. You also usually earn more in companies located in major cities, such as [ 2 ]:

Mumbai, Maharashtra: ₹ 6,22,481

Bengaluru, Karnataka: ₹5,77,249

Hyderabad, Telangana: ₹4,96,854

Ahmedabad, Gujarat: ₹5,01,677

Sales manager job outlook

Although the landscape is changing, sales and marketing are growing in India. Outlook India reported a 22.13 percent increased demand for gig workers overall and a 'triple-digit' growth in marketing and sales jobs in May of 2022  [ 3 ]. This growth is driven by the increasing demand for goods and services and the need for effective sales management to optimise sales performance. With the correct skill set, you can enjoy a successful career as a sales manager, with plenty of opportunities for advancement.

3. What makes an effective sales manager? 

Before beginning a career as a sales manager, it’s important to consider whether you have the necessary skills and traits. The sales manager role is multifaceted, so you need a strong blend of technical skills, workplace skills, and core personal attributes.

Key personal attributes

Sales managers must be excellent communicators, leaders, and motivators. As a sales manager, you’ll need to:

Have competencies and gravitas to motivate and lead your team 

Handle stress and be comfortable with change 

Be driven and passionate and always looking for ways to improve results

Technical skills

By gaining technical skills and knowledge, sales managers can improve their performance and meet their customers' needs better. Successful sales managers have a deep understanding of the sales process.

These technical skills might include:

Learning how to use sales software

Using customer relationship management (CRM) tools

Improving your ability to give sales presentations

Creating effective sales plans and tracking progress

Leading and mentoring teams through the execution

Sales managers also know about their company's products or services and can answer potential customers' questions.

Workplace skills

Sales managers must have excellent communication, interpersonal, leadership, and motivational skills. They also need to be able to sell their company's products or services effectively. Some of the other workplace skills you need to be a good sales manager are the ability to:

Communicate effectively, both verbally and in writing

Listen carefully, with empathy, and understand what customers want and need

Build relationships with your sales teams and customers

Motivate and inspire your sales team, sometimes during periods of uncertainty

Provide sales staff with the training, materials, and resources they need to succeed

Have strong organisational skills to keep track of customer orders and manage your sales team

Multitask with strong organisational skills.

4. How can you become a sales manager? 

To become a sales manager, you typically need several years of experience in sales and strong leadership and management skills. Various courses and certifications can also help you develop the skills to succeed in sales management.

Do you need a degree?

You won’t find one definitive educational path to becoming a sales manager, but many employers prefer sales applicants to hold at least a bachelor’s degree. Sometimes, employers prefer their sales managers to have a master’s degree. Since there is no set standard, you could find a job based on the level of your professional experience rather than your education.

In addition to formal education, many sales managers receive training through on-the-job or professional development courses.

Gain work experience.

Gaining work experience in sales is important because employers typically look for sales managers with experience and management skills. You’ll find many ways to gain sales experience, such as working in retail, sales-focused customer service roles, or telemarketing. 

The amount of experience you need varies based on the employer, but typically, candidates for sales management positions will have several years of sales experience. A standard route to sales manager jobs is to start in a sales role and then advance within the company, taking on more team leadership and management responsibilities as you grow your career.

Consider getting certified or taking a course.

While certifications are unnecessary when applying for most sales management jobs, they could give you an edge. You’ll discover many certifications available, including:

Certified Sales Manager (CSM) from the Institute of Professional Managers

Certified Professional Sales Person (CPSP)

Certified Inside Sales Professional (CISP)

Consider courses, specialisations, and professional certificates to give your resume more depth. These can demonstrate your commitment to your career and that you have proactively pursued opportunities to expand your skill set.

Ready to enhance your sales skills?

Employers value experience and skills in sales, customer service, and managing people. Consider Yale University's Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator, offered on Coursera. 

You could also show how work changes by taking Gitlab's How to Manage a Remote Team course. This will help you stand out when applying for jobs with staff working from home or in different office locations.

Article sources

Glassdoor. “ Sales Manager Overview , https://www.glassdoor.com/Career/sales-manager-career_KO0,13.htm.” Accessed April 15, 2024.

Indeed. “ Sales manager salary in India , https://in.indeed.com/career/sales-manager/salaries.” Accessed April 15, 2024. 

Outlook India. “ Demand For Gig Workers Up 22% In May, Led By Sales, Marketing Roles: Report , https://www.outlookindia.com/business/demand-for-gig-workers-up-22-in-may-led-by-sales-marketing-roles-report-news-202594.” Accessed April 15, 2024.

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Sales Assistant Personal Statement

• CV Templates & Advice
• Customer Service

Are you searching for the perfect sales assistant role? Fish4jobs can help you to create a winning sales assistant personal statement to place at the top of your CV, to ensure that you land your dream role!

Your personal statement is your chance to shine, so use this 100-150 words to show off your skills, strengths and achievements in the sales sector. We recommend that you provide examples of how you match the job specifications, and show your desire for this particular sales assistant position.

For further advice and guidance, check out our  how to write a personal statement guide .

What to include in your Sales Assistant personal statement

Why you are applying for the role.

• Highlight what appealed to you about the sales assistant job role.
• Mention any experience you have of working as a sales assistant such as dealing with customers, handling transactions and sales.
• Provide information on other skills you have that relate to the role.

Your Education

• Provide any relevant subjects you have studied that can apply to the role.
• Mention your School/College/University that you attended.
• Provide information on your relevant qualifications.

Your sales assistance experience

• Mention previous sales assistant roles, and provide information on key responsibilities within the role.
• Highlight your daily tasks, objectives and how you managed your work.
• List any training you may have received in previous roles as a sales assistant.

Your visions of the future in the company

• Where do you see yourself working within the company.
• Mention where you want to take your skills.

Sales Assistant Personal Statement example

I am a very friendly and enthusiastic individual, who ensures that clients and customers receive the best customer service and satisfaction. In my past role as a sales assistant, I strived to achieve the best results daily, ensuring that my day-to-day tasks of greeting and serving customers, assisting with queries, replenishing stock and keeping the store tidy were completed to the highest standards. I am a fantastic people person, with great communication and listening skills, therefore, I am able to successfully assist customers with any requirements or requests they may have. I work extremely well in a team as well as alone as I am able to confidently deal with problems and use my initiative to overcome challenging situations. My previous experience in sales, coupled with my interest in X makes me the ideal candidate for this role.

See our Sales Assistant cover letter template for extra help with your application.

Related links

• Sales Assistant CV Template
• How to Write a CV
• How to Write a Personal Statement

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ISV Business Development Partner Account Manager

• California - San Francisco
• California - Remote
• Posted 23 April 2024
• California Salary $123,635 - $147,720

Description

Salesforce Inc. seeks ISV Business Development Partner Account Manager in San Francisco, CA:

Job Duties: Develop and revise business plans based on partner growth strategies, partner needs and partner challenges, coordinate with partners to prioritize and manage business activities, give recommendations for improvements, and pipeline review and revenue forecasting. Collaborate with technical and product team to provide product and technical support to partners. Leverage internal Salesforce cross-function teams to help partners with revenue growth and business review meetings with partners in order to align on partnership status, identify roadblocks and find solutions. ˆHQ address additionally encompasses the following Salesforce locations in San Francisco: 350 Mission Street, 415 Mission Street, and 50 Fremont Street. The permanent position may be offered at any of these locations in San Francisco. Telecommuting is an option.

Minimum Requirements: Master’s degree, or foreign equivalent, in Business Administration, International Business, Engineering, or closely related quantitative discipline, and two (2) years of experience in job offered or in any occupation in a related field.

Special Skill Requirements: (1) conduct and assist in business case development with partners; (2) partner with executive leadership teams; (3) sell both bundling an application and deployment of a platform; (4) consultative sales solution skills ; (5) articulate a clear, concise return on investment value statement; and (6) solution sales experience selling OEM, ISV or direct software or SaaS solutions or similar (two years). Any suitable combination of education, training and/or experience is acceptable. Telecommuting is an option.

Submit a resume using the apply button on this posting or by email at: onlinejobpostings@salesforce.com at Job# 19-2186. Salesforce is an Equal Opportunity & Affirmative Action Employer.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we strive to create an accessible and inclusive experience for all candidates.

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodation Request Form .

Please note that Salesforce uses an automated employment decision tool to help our recruiters assess and evaluate candidates’ resumes. If you do not want Salesforce to use this tool with your application, please submit a request via this form .

Equal Opportunity Statement.

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com . Salesforce is an equal employment opportunity and affirmative action employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Know your rights: workplace discrimination is illegal . Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce. Salesforce welcomes all.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. More details about our company benefits can be found at the following link:  https://www.salesforcebenefits.com .

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LVMH - Russian Store Manager

• Graduate job
• Moscow ( gorod Moskva )

Job description

Company : Bulgari S.P.A. Business group : Watches & Jewelry Bulgari Store Manager Within the GUM Department Store in Moscow, for our new Store opening in October 2015, we are searching for a Store Manager Through creativity, entrepreneurship and passion the Bulgari Store Manager enhances the uniqueness of the Brand and is able to create a luxurious and visually pleasing environment for our customers in line with the Bulgari spirit. Managing the store staff and maintaining revenues and sales performance, he/she will be responsible for the following main accountabilities: Accountabilities - Coordinating and motivating the store staff, providing advice in order to improve sales performance. - Ensure revenues and profitability in all the store areas: sales, operations, after sales service - Ensuring the training of the team in order to increase technical and product knowledge and developing sales techniques and stock management - Managing the sales budget of the store - Participating in community events to attract new clients while reinforcing the awareness of Bulgari in the market and developing an appealing brand image - Acting as an organizational interface towards the Local Market assuring the implementation of CRM strategies and procedures to enhance the customer base in quality and quantity -   Monitoring and ensuring best product display in the store (windows, counters, etc.) following guidelines and standards   

Desired profile

Experience required : Minimum 5 years Qualifications / Professional Capabilities - Fluent in Russian and English - A previous store/staff management experience in high-end luxury retail sales - Knowledge of marketing, media and merchandising techniques - Extensive high-hand luxury product knowledge - Knowledge of store processes and procedures - Excellent selling skills and customer orientation - IT Literate   Personal Competencies - Managerial effectiveness - Motivating and developing others - Entrepreneurship - Speed - Innovation - Flexibility - Stress Tolerance

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