phd programs for marketing

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Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Tomomichi Amano
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Sunil Gupta
• Ayelet Israeli
• Leslie K. John
• Elizabeth A. Keenan
• Edward McFowland III
• Navid Mojir
• Das Narayandas
• Michael I. Norton
• V. Kasturi Rangan
• Isamar Troncoso
• Jeremy Yang
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Jimin Nam
• Lucy Shen
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020, byungyeon kim, 2022, grant donnelly, 2018.

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Top 10 Best PhD in Marketing Programs in the US [2024]

How deep do you want to dive into the ever-growing marketing field? A marketing background is a lucrative education choice that brings you applicable expertise for any industry. These days, marketing managers  make upwards of $130,000 per year. A master’s in marketing  is a great start.

But a PhD in marketing takes your career to the highest levels, though not only for individual businesses. You can take that expertise and dive deeper into research or pursue a teaching career in academia.

What are the best marketing PhD programs, and where can you find them? We’ve put together a solid list that even includes online marketing PhD programs for you to choose from!

Table of Contents

Best Marketing PhD Programs and Schools

Arizona state university, w. p. carey school of business, phd in marketing.

ASU was ranked no. 1  by the US News and World Report on its list of the most innovative schools. In this PhD marketing program, you can choose between three tracks: consumer behavior, quantitative marketing models, and service strategy. There are also core courses shared by all streams, which cover research methods and marketing models.

• Duration: 5 years
• Tuition : $11,720 per year
• Acceptance rate: 88.4%
• Location: Phoenix, Arizona

Harvard University, Harvard Business School

Harvard University is a world-renowned Ivy League  university known for its strength in research. This program draws on various disciplines, such as research methods, statistics, computer science , machine learning, and field seminars. After the first two years, students can embark on their dissertation. Although the Harvard Business School offers this program, doctorate candidates can also collaborate with other Harvard schools and MIT.

• Courses: 13
• Tuition : $50,928
• Acceptance rate: 5%
• Location: Boston, Massachusetts

The University of Wisconsin, Wisconsin School of Business

The Wisconsin School of Business has a strong reputation for its excellent faculty and reasonable tuition. The school’s core research areas for their marketing PhD are quantitative modeling, marketing strategy, and consumer behavior. Interested in a research position at a university, or teaching a specialized course? You’ll find many network opportunities if you enroll in this prorgam.

• Tuition: Refer tuition page
• Acceptance rate: 57.2%
• Location: Madison, Wisconsin

Carnegie Mellon University, Tepper School of Business

Phd program in marketing.

Carnegie Mellon University is based in Pittsburgh but has campuses all over the world. Their marketing PhD program covers topics like brand-choice models, marketing/operations interface, and theories of consumer behavior. Students are supported by excellent faculty to pursue quality research in specialty areas like behavioral and experimental economics , high-tech marketing, and two-sided market pricing.

• Duration: 4 to 5 years
• Tuition : $47,000 per year
• Acceptance rate: 17.3%
• Location: Pittsburgh, Pennsylvania

The University of Colorado Boulder, Leeds School of Business

The University of Colorado Boulder is the flagship institution of the University of Colorado system and has nine schools and colleges offering around 150 programs. Its PhD in marketing is an advanced degree covering experimental and statistical methods, predictive modeling, quantitative marketing, and theory building, with crucial courses built around consumer behavior and quantitative modeling.

• Tuition : $2,811 per credit
• Acceptance rate: 84.2%
• Location: Boulder, Colorado

The University of Missouri, Robert J. Trulaske Sr. College of Business

The University of Missouri is a public land-grant university that offers high-quality but affordable education. Its PhD program in marketing focuses on developing teaching and research skills and helps students prepare for careers in various research settings. The program offers small class sizes and promotes a collaborative environment.

• Semester hours: 72
• Tuition : $414.60 per credit hour
• Acceptance rate: 81.8%
• Location: Cornell Hall | Columbia, Missouri

Florida International University, College of Business

Phd in business administration (marketing).

FIU College of Business is a world-renowned institution that falls within the top 5% of elite business schools globally and has been ranked second  in the nation for international business programs. Its PhD in Business Administration with a focus on marketing equips students with the knowledge necessary to establish successful careers in academics and research. The program’s key courses include marketing research methodology, advanced data analysis, and statistical methods in consumer research.

• Duration: 4 years
• Tuition : $10,935.36 per year
• Location: Miami, Florida

Drexel University, LeBow College of Business

Drexel University is a well-known private research institution and center of higher learning that emphasizes experiential learning. Its PhD in marketing program covers both the macro and micro aspects of marketing, though with a greater focus on the microelements. You can also choose between electives in economics-oriented or behavior-oriented subjects. Economics-oriented courses include econometrics and advanced microeconomics, while behavior-oriented includes multivariate analysis, and behavioral science research.

• Tuition : $2,000 per credit hour
• Acceptance rate: 77.2%
• Location: Philadelphia, Pennsylvania

Liberty University

Online doctor of business administration (dba) – marketing.

Looking for online marketing doctoral programs? Liberty University offers various fully online programs flexible enough for working professionals. Its DBA program in marketing includes strategic marketing management, supply chain management, marketing research, and marketing promotions. As one of the only fully-online marketing PhD programs available, it is ideal for working professionals who want to keep a balance between work and study. The program also lets you transfer up to 50% of credits from previous degrees.

• Credit hours: 60
• Duration: 3 years (average)
• Tuition : $595 per hour
• Acceptance rate: 50.1%

Grand Canyon University, College of Doctoral Studies

Doctor of business administration (dba): marketing (quantitative research).

Grand Canyon University is the largest private Christian university with almost 100,000 students. Unlike a qualitative DBA, which attempts to analyze topics using insights into how and why people think and behave, this quantitative DBA focuses on analysis by interpreting numeric data. This online doctorate in marketing includes courses about quantitative data collection and analysis, the complexity of marketing, and digital technology (a PhD in digital marketing is a great specialty!) and consumer behavior.

• Credits: 60
• Tuition : $702 per credit
• Acceptance rate: 80.7%

Should I Get a Doctorate in Marketing?

With a doctorate in marketing, you’ll be eligible for various high-level roles in academia, business, and research. These positions can offer salaries anywhere from $55,000 to $155,000, making the degree a valuable qualification for your CV.

Of course, like any discipline or program, a marketing PhD has advantages and disadvantages.

Advantages of Having a PhD in Marketing:

• Excellent career prospects:

A PhD in marketing will qualify you for roles at the highest levels of business management, which you otherwise might not access with a master’s alone. Alternatively, you use this degree to pursue a career in academia and research.

• Job opportunities in academia:

A PhD is a prerequisite if you want to teach marketing at a post-secondary level or pursue certain research career paths.

• Scope for innovation:

A PhD in marketing helps you contribute to advances in the field, especially in cutting-edge areas like artificial intelligence and natural language processing. In contrast, a master’s degree has a smaller scope for research.

Drawbacks of a PhD in Marketing:

• You have to wait to launch your career:

Studying a PhD is a serious time investment: it takes around five years to complete for most people. Of course, this is after you’ve already completed your bachelor’s and master’s degrees, so it will take you an average of 11 years before the degree brings you higher on the career ladder.

• It’s a balancing act:

By the time you start your PhD, you might have a family to take care of. As a result, managing your studies, research, and family could be a challenge.

How to Choose a Marketing Doctoral Program?

With so many options, you might have trouble picking from the top marketing PhD programs. Here are some essential factors to consider before deciding:

1. Your career goals

You might be able to build a worthwhile career in marketing with a master’s degree . But for heavy research and academic or teaching work, you’ll need a PhD. If you’re not interested in teaching or research, you might reconsider the time and financial commitment needed to complete a marketing PhD.

2. Accreditation

Check each school you’re considering for their regional accreditation. Some marketing programs may even have programmatic accreditation to look out for. This is an important factor in picking a reputable program that’s attractive to potential employers.

3. Mode of delivery

If you’re already a working professional, full-time, on-campus study might not be an option for you. In this case, you must look for a PhD in marketing online that offers remote learning and flexibility.

These are just a few ideas to keep in mind. Weigh all your options and listen to your gut feeling in the end.

Alternatives to a Marketing Major

Marketing is a specialized discipline with well-defined objectives, needing specific skillsets. However, in today’s interconnected world, various disciplines share many of the same concepts.

You can still build a high-level career in marketing with qualifications in different fields, like:

• Advertising
• Data analytics
• Strategic management
• Analytical management
• Production management

Careers with a PhD in Marketing

A PhD in marketing can open doors to various top-level roles.

Here are some of the most common roles for professionals with a marketing doctorate, with the median annual salaries for each:

• Marketing Manager ( $67,696 )
• Market Research Analyst ( $55,742 )
• Chief Executive Officer (CEO) ( $156,413 )
• Professor (Marketing) ( $89,181 )

What Do You Need to Get into a Marketing Doctoral Program?

Every marketing PhD program has specific admission requirements. Always double-check by referring to the admission webpage or contacting a school representative. Usually, a master’s degree in a related field is required for admission.

Most programs will also require:

• A statement of purpose , research proposal, or both
• Letters of recommendation
• Academic resume
• GRE/GMAT scores may or may not be required

PhD Marketing vs. Master’s Degree: Which is Better?

A master’s degree in marketing is a career-oriented qualification that can propel you into a meaningful marketing career for a variety of corporations or small businesses. On other hand, marketing PhD programs are generally research-based and will give you more specialized knowledge that equips you for a career in the academic sphere.

PhDs also require a much more significant time and financial commitment.

PhD in Marketing FAQs

What can you do with a phd in marketing.

Popular career choices for marketing PhD grads include market research analysts, chief marketing officers, and marketing professors. This advanced degree will not only equip you for roles in senior management, but also the fields of research and academia.

How Many Years is a PhD in Marketing?

A PhD in marketing typically takes five years to complete. However, some universities allow you to earn your doctorate in as little as three years, though usually only if you have enough transfer credits. At the other end of the scale, your PhD may push out to up to seven years.

Is There a PhD in Marketing?

Yes. Many universities offer a PhD degree in marketing, as well as online marketing doctorate programs for working professionals. Some schools also offer a comparable DBA (Doctor of Business Administration)..

Can I Do a PhD in Marketing After an MBA?

Yes, you can do a PhD in marketing after completing an MBA. In fact, you might consider completing a DBA to be more in line with your studies.

Key Takeaways

You can access a wealth of career opportunities available with an MBA or another master’s degree . But if you want to open more doors in research and academia, a PhD in marketing is the way to go. With so many online study options, it’s easier now than ever to complete a remote degree while juggling work or a family.

If you want to explore more options for excellent advanced degrees, take a look at our guides for:

• Best online PhD in Psychology programs
• History PhD programs
• Best PhD programs in California

Lisa Marlin

Lisa is a full-time writer specializing in career advice, further education, and personal development. She works from all over the world, and when not writing you'll find her hiking, practicing yoga, or enjoying a glass of Malbec.

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year, with a total of about 18 marketing students in residence. Student-faculty relationships are close, both professionally and socially. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

• Decision making
• Attitudes and persuasion
• Social influence
• Motivation and goals
• New technologies
• Consumer neuroscience
• Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, express: using price promotions to drive children’s healthy choices in a developing economy, regulating privacy online: an economic evaluation of the gdpr, the allure of consensus: people (over)seek consensus in selecting group persuasion strategies., recent insights by stanford business, a little fun — and a discount — can steer kids to healthier foods, what people really think about search engine ads. (you might be surprised.), zoom in... or out why face-to-face meetings matter.

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From the Marketing Chair

"Welcome and thank you for your interest in a Ph.D. in marketing from UCLA Anderson! Marketing is a broad area, and we encourage curious individuals with strong economics, psychology or business training, as well as documented research experience, to apply. Our Ph.D. program is designed to allow students to concentrate in either a behavioral or quantitative marketing track, with training in economics and psychology to complement your coursework within marketing. We foster a collaborative environment and work hard to establish our students as successful researchers with strong publication records prior to graduation. Our excellent track record of placing our students in top research schools around the world speaks to the strength of our approach. To learn more about what our program focuses on, and to clarify the match to your own research interests, we strongly encourage you to read more on these pages about the work done by our faculty and students. "

Hal Hershfield, Ph.D. Marketing Chair

Explore the Program

Milestone publications.

People Who Choose Time over Money Are Happier Hal Hershfield and Cassie Mogilner Holmes

Although thousands of Americans say they prefer money, having more time is associated with greater happiness.  

Read Publication

Effects of Internet Display Advertising in the Purchase Funnel Randy Bucklin

Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.  

The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost Suzanne Shu

The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.  

Alumni Success

Julia Levine (’23)

Dissertation: State Dependence in Brand, Category and Store Choice

Sherry He (’23)

Dissertation: Essays on Platform Policies, Ratings and Innovation

Kate Christensen (’21)

Dissertation: Moving Through Time: How Past and Future Connections Impact Consumer Decisions

Marissa Sharif (’17)

Dissertation: The Emergency Reserve: Benefits of Providing Slack with a Cost

Wayne Taylor (’17)

Dissertation: Modeling Customer Behavior in Loyalty Programs

Elizabeth Webb (’14)

Dissertation: Understanding Risk Preference and Perception in Sequential Choice

Claudia Townsend (’10)

Dissertation: The Impact of Product Aesthetics in Consumer Choice

Oliver Rutz (’07)

First academic placement: Yale University Dissertation: Essays in Cooperative Game Theory

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• Doctoral Programs

Quantitative Marketing

The PhD degree in Marketing is a research degree that is focused on developing cutting-edge skills that are needed to do research on the frontiers of marketing.

Behavioral Marketing

The PhD program in Behavioral Marketing at Yale focuses on how individuals think and behave in consumer-relevant domains. The program of study is inter-disciplinary, drawing from the fields of consumer behavior, social psychology, cognitive psychology, decision research, and behavioral economics.

Yale Marketing Seminar

The Yale Marketing Seminar Series presents recent research papers in marketing. The goal is to bring researchers from other universities to the Yale campus to stimulate exchange of ideas and deepen understanding of marketing trends.

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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

• ​Chinese University of Hong Kong  
• City University of Hong Kong 
• Hong Kong University of Science and Technology 
• Indian Institute of Management, Ahmedabad
• JK Business School
• Lingnan University​​
• Management Development Institute  
• Nanyang Technological University ​
• National University of Singapore  
• Aston Business School
• Athens University of Economics & Business  
• Bilkent University 
• Bocconi University  
• Boğaziçi University
• Cardiff University  
• City, University London  
• Copenhagen Business School
• Cranfield University  
• Erasmus Research Institute of Management  
• ESSEC Business School
• Frankfurt School of Finance & Management  
• Goethe-Universitaet Frankfurt  
• Grenoble Ecole de Management  
• HEC Paris  
• Hanken School of Economics  
• INSEAD 
• ICTE Business School  
• Kingston University  
• Koc University  
• Lancaster University  
• Loughborough University 
• Lausanne University  
• London Busines s School  
• Maastricht University  
• Manchester Business School  
• Nottingham University  
• Tilburg University  
• Umea University  
• University of Bradford
• University College Dublin 
• University of Cologne​
• University of Exeter  
• University of Glasgow  
• University of Grenoble  
• University of Groningen
• University of Guelph  
• University of Liverpool  
• University of Mannheim
• University of Muenster
• University of Navarra, IESE  
• University of St. Gallen 
• University of Southern Denmark  
• University of Stirling​
• University of Strathclyde 
• University of Valencia  
• VU University Amsterdam 
• Wilfrid Laurier University 
• Warwick Business School 
• Yeditepe University
• Carleton University  
• Concordia University 
• HEC Montréal  
• Laval University  
• McGill University
• McMaster University  
• Queen’s University
• Simon Fraser University 
• University of Alberta 
• University of British Columbia 
• University of Calgary
• University of Manitoba​
• University of Toronto  
• Western University  
• York University ​

Australia and New Zealand

• Bond University 
• Deakin University
• Griffith University​ 
• La Trobe University  
• Macquarie Graduate School of Management 
• Melbourne Business School  
• Monash University 
• Queensland University of Technology 
• Royal Melbourne Institute of Technology 
• University of Adelaide 
• University of Ballarat 
• University of Canterbury​
• University of Melbourne 
• University of Newcastle 
• University of New South Wales  
• University of Otago 
• University of South Australia  
• University of Sydney 
• University of Technology, Sydney  
• University of Western Australia 
• University of Wollongong

United States of America

• Arizona State University  
• Bentley University  
• Boston University 
• Carnegie Mellon University 
• City University of New York (Baruch College) 
• Cleveland State University 
• Cornell University 
• Columbia University  
• Drexel University  
• Duke University  
• Emory University  
• Florida Atlantic University  
• Florida International University 
• Florida State University
• Fordham University  
• George Washington University 
• Georgia Institute of Technology  
• Georgia State University 
• Grand Canyon University  
• Harvard University  
• Indiana University  
• Iowa State University  
• Kennesaw University 
• Kent State University  
• Louisiana State University
• Louisiana Tech University  
• Massachusetts Institute of Technology  
• Michigan State University  
• Mississippi State University 
• Morgan State University 
• New Mexico State University 
• New York University  
• Northwestern University  
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PhD | Marketing

The Ph.D. in Marketing

Stern’s Ph.D. program in marketing trains students to perform research in a broad array of behavioral areas such as consumer psychology, information processing, and judgment and decision making. The program also teaches students how to conduct research that develops econometric and statistical models to investigate consumer, firm, and market phenomena. The behavioral work in the department emphasizes experimental methodologies while the marketing science research focuses on structural models and Bayesian analyses. Applications of theory focus on current topics such as branding, social networks and media, word of mouth, and the use of digital media. The department is proud of a long tradition of close collaboration between doctoral students and faculty members.

Explore Marketing

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Marketing Graduate Programs in America

1-25 of 143 results

Wharton School

Philadelphia, PA •

University of Pennsylvania •

Graduate School

• • Rating 4.67 out of 5   15 reviews

Master's Student: Intensive but interesting. Great people, but professor quality varied. Lectures tend to be very interesting, but are high level in some cases. Coming from an engineering background, this felt "easy", but it is a different type of learning- more focused on the concepts than proving theories and underlying complexities. TAs are great and there is a lot of effort put towards making students understand the material. Since there isn't a sink or swim culture, I think it incentivizes learning for the sake of learning rather than curving to a "B". Professors are very friendly and actually enjoy getting to know their students. ... Read 15 reviews

University of Pennsylvania ,

Graduate School ,

PHILADELPHIA, PA ,

15 Niche users give it an average review of 4.7 stars.

Featured Review: Master's Student says Intensive but interesting. Great people, but professor quality varied. Lectures tend to be very interesting, but are high level in some cases. Coming from an engineering background, this felt "easy",... Professors are very friendly and actually enjoy getting to know their students. .

Read 15 reviews.

Kellogg School of Management

Evanston, IL •

Northwestern University •

• • Rating 4.82 out of 5   17 reviews

Master's Student: Kellogg's MBA program at Northwestern University stands out for its collaborative environment, rigorous curriculum, and emphasis on experiential learning. With a focus on teamwork and diverse perspectives, students engage in group projects and case competitions to develop essential leadership skills. The curriculum offers customization options through electives and experiential opportunities, including internships and global immersion trips. Kellogg's strong alumni network and industry connections provide valuable career support, ensuring students are well-prepared for success in their chosen fields. Overall, Kellogg offers a dynamic and immersive MBA experience that equips students to excel as future business leaders. ... Read 17 reviews

Northwestern University ,

EVANSTON, IL ,

17 Niche users give it an average review of 4.8 stars.

Featured Review: Master's Student says Kellogg's MBA program at Northwestern University stands out for its collaborative environment, rigorous curriculum, and emphasis on experiential learning. With a focus on teamwork and diverse... .

Read 17 reviews.

Owen Graduate School of Management

Nashville, TN •

Vanderbilt University •

• • Rating 4.4 out of 5   5 reviews

Master's Student: I attend my first semester in the fall of 2024. My experience so far has been amazing. I cannot wait until I start my experience. ... Read 5 reviews

Vanderbilt University ,

NASHVILLE, TN ,

5 Niche users give it an average review of 4.4 stars.

Featured Review: Master's Student says I attend my first semester in the fall of 2024. My experience so far has been amazing. I cannot wait until I start my experience. .

Read 5 reviews.

Lehigh University

Graduate School •

BETHLEHEM, PA

• • Rating 4.42 out of 5   19

Xavier University

CINCINNATI, OH

• • Rating 4.59 out of 5   32

Emerson College

• • Rating 4.72 out of 5   61

Olin Business School

St. Louis, MO •

Washington University in St. Louis •

• • Rating 4 out of 5   7 reviews

Master's Student: The enrolment process was an absolute pleasure. Being able to sit in on classes and interact with faculty and students was a fantastic opportunity. It gave me a real feel for the academic dynamic and the supportive community. This firsthand experience greatly influenced my decision, and I'm eagerly looking forward to becoming a part of the institution. ... Read 7 reviews

Washington University in St. Louis ,

ST. LOUIS, MO ,

7 Niche users give it an average review of 4 stars.

Featured Review: Master's Student says The enrolment process was an absolute pleasure. Being able to sit in on classes and interact with faculty and students was a fantastic opportunity. It gave me a real feel for the academic dynamic and... .

Read 7 reviews.

Marshall School of Business

Los Angeles, CA •

University of Southern California •

• • Rating 4.71 out of 5   17 reviews

Current Master's student: Marshall is a fantastic business program. So far, my academic experience has been nothing short of fantastic. I have never enjoyed school before, but almost every class I have learned new, applicable, and incredibly helpful techniques that I apply in my job every day. Most of the professors are very helpful, and passionate about their subjects. Marshall has clubs for almost every industry, so depending on your industry of interest, Marshall has clubs to prepare you for interviews and get you great exposure, and they're a great way to network as well. If your industry is not represented, you have the opportunity to create one. Marshall is still relatively underrepresented in minority categories like women and people of color, but from my understanding, they are working to improve those numbers. ... Read 17 reviews

University of Southern California ,

LOS ANGELES, CA ,

17 Niche users give it an average review of 4.7 stars.

Featured Review: Current Master's student says Marshall is a fantastic business program. So far, my academic experience has been nothing short of fantastic. I have never enjoyed school before, but almost every class I have learned new,... Marshall has clubs for almost every industry, so depending on your industry of interest, Marshall has clubs to prepare you for interviews and get you great exposure, and they're a great way to... Marshall is still relatively underrepresented in minority categories like women and people of color, but from my understanding, they are working to improve those numbers. .

Carey Business School

Baltimore, MD •

Johns Hopkins University •

• • Rating 4.62 out of 5   26 reviews

Master's Student: Especially catered to the student who is a full time professional. Professors are incredible with a real world knowledge and experience that I feel is unequaled. ... Read 26 reviews

Johns Hopkins University ,

BALTIMORE, MD ,

26 Niche users give it an average review of 4.6 stars.

Featured Review: Master's Student says Especially catered to the student who is a full time professional. Professors are incredible with a real world knowledge and experience that I feel is unequaled. .

Read 26 reviews.

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Tepper School of Business

Pittsburgh, PA •

Carnegie Mellon University •

• • Rating 4.73 out of 5   11 reviews

Master's Student: Embarking on Carnegie Mellon's Master in Business Analytics promises unparalleled growth. Its esteemed reputation in academia assures an intellectually stimulating environment, fostering collaboration and innovation. The meticulously crafted curriculum equips students with advanced analytical skills and a deep understanding of business dynamics. Beyond coursework, experiential learning opportunities abound, from hackathons to industry partnerships. Moreover, the vibrant community fosters inclusivity and camaraderie, enriching the overall experience. With each lecture and interaction, I anticipate expanding my knowledge, honing my skills, and becoming a catalyst for positive change. Carnegie Mellon's program is not just an education; it's a transformative journey toward personal and professional excellence. ... Read 11 reviews

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Carnegie Mellon University ,

PITTSBURGH, PA ,

11 Niche users give it an average review of 4.7 stars.

Featured Review: Master's Student says Embarking on Carnegie Mellon's Master in Business Analytics promises unparalleled growth. Its esteemed reputation in academia assures an intellectually stimulating environment, fostering... .

Read 11 reviews.

Hough Graduate School of Business

Gainesville, FL •

University of Florida •

• • Rating 5 out of 5   4 reviews

Master's Student: The academics at UF are rigorous but prepare you for real life scenarios. The coursework is well rounded for students to be able ready for all aspects of business administration. ... Read 4 reviews

University of Florida ,

GAINESVILLE, FL ,

4 Niche users give it an average review of 5 stars.

Featured Review: Master's Student says The academics at UF are rigorous but prepare you for real life scenarios. The coursework is well rounded for students to be able ready for all aspects of business administration. .

Read 4 reviews.

College of Communication - Boston University

Boston, MA •

Boston University •

• • Rating 5 out of 5   2 reviews

Master's Student: As a PR graduate student, I could not have asked for better course options. The between the mandated courses and electives, I have never felt more prepared to enter the industry. The courses are designed to simulate real work that you would be asked to do in a starting level position. I have created numerous press release, SWOT analysis and even created two PR campaigns. ... Read 2 reviews

Boston University ,

BOSTON, MA ,

2 Niche users give it an average review of 5 stars.

Featured Review: Master's Student says As a PR graduate student, I could not have asked for better course options. The between the mandated courses and electives, I have never felt more prepared to enter the industry. The courses are... .

Read 2 reviews.

Wisconsin School of Business at UW Madison

Madison, WI •

University of Wisconsin •

University of Wisconsin ,

MADISON, WI ,

Gies College of Business

Champaign, IL •

University of Illinois Urbana-Champaign •

• • Rating 4.94 out of 5   17 reviews

Master's Student: The GIES experience has been superb. There are Zoom live sessions every week that you can attend or watch the videos for. There are multiple Zoom office hour opportunities weekly where you can ask direct questions about assignments, exams, or your own business. The professors are engaged, the curricula rigorous, and it's AACSB accredited. ... Read 17 reviews

University of Illinois Urbana-Champaign ,

CHAMPAIGN, IL ,

17 Niche users give it an average review of 4.9 stars.

Featured Review: Master's Student says The GIES experience has been superb. There are Zoom live sessions every week that you can attend or watch the videos for. There are multiple Zoom office hour opportunities weekly where you can ask... .

Terry College of Business

Athens, GA •

University of Georgia •

• • Rating 5 out of 5   3 reviews

Master's Student: All of the professors are fantastic! They truly want us to succeed, and will work with you until you get it. I also appreciate their efforts to get to know each student. ... Read 3 reviews

University of Georgia ,

ATHENS, GA ,

3 Niche users give it an average review of 5 stars.

Featured Review: Master's Student says All of the professors are fantastic! They truly want us to succeed, and will work with you until you get it. I also appreciate their efforts to get to know each student. .

Read 3 reviews.

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Dedman College of Humanities and Sciences

Dallas, TX •

Southern Methodist University •

Southern Methodist University ,

DALLAS, TX ,

A. B. Freeman School of Business

New Orleans, LA •

Tulane University •

Tulane University ,

NEW ORLEANS, LA ,

Foster School of Business

Seattle, WA •

University of Washington •

• • Rating 4.86 out of 5   7 reviews

Master's Student: It's great so far! Altho I don't love that my classes are off the main campus in kirkland. I would have preferred to take my classes with the rest of the business school on the main campus. ... Read 7 reviews

University of Washington ,

SEATTLE, WA ,

7 Niche users give it an average review of 4.9 stars.

Featured Review: Master's Student says It's great so far! Altho I don't love that my classes are off the main campus in kirkland. I would have preferred to take my classes with the rest of the business school on the main campus. .

Mays Business School

College Station, TX •

Texas A&M University •

• • Rating 2 out of 5   3 reviews

Graduate Student: Im starting in the summer and my experience has been great. I will be entering as an MD/MBA student starting with the MBA. ... Read 3 reviews

Texas A&M University ,

COLLEGE STATION, TX ,

3 Niche users give it an average review of 2 stars.

Featured Review: Graduate Student says Im starting in the summer and my experience has been great. I will be entering as an MD/MBA student starting with the MBA. .

College of Business - Clemson University

Clemson, SC •

Clemson University •

• • Rating 3.4 out of 5   5 reviews

Master's Student: The academics are good; however, there does appear to be a small-town/local preference for students (i.e. South Carolina locals, etc). I would like to see the school progress by becoming more selective on admissions using both professional and academic success as benchmarks. There are numerous students in the MBA program in particular which do not have any professional experience - it is hard to participate in a program such as an MBA when you do not have any experience to offer the group. ... Read 5 reviews

Clemson University ,

CLEMSON, SC ,

5 Niche users give it an average review of 3.4 stars.

Featured Review: Master's Student says The academics are good; however, there does appear to be a small-town/local preference for students (i.e. South Carolina locals, etc). I would like to see the school progress by becoming more... .

Joseph M. Katz Graduate School of Business

University of Pittsburgh •

• • Rating 4.75 out of 5   12 reviews

Master's Student: Professors are distinguished, experienced industry experts. Their classes are all mostly challenging but the learning outcomes are definitely worth it! ... Read 12 reviews

University of Pittsburgh ,

12 Niche users give it an average review of 4.8 stars.

Featured Review: Master's Student says Professors are distinguished, experienced industry experts. Their classes are all mostly challenging but the learning outcomes are definitely worth it! .

Read 12 reviews.

Robert H. Smith School of Business

College Park, MD •

University of Maryland - College Park •

• • Rating 4.8 out of 5   5 reviews

Master's Student: My experience at Smith school was truly amazing. I really liked how the classes were practical and allowed us to understand how businesses work in real life. Apart from this I am also glad I got to study in a diverse environment. Advance topics could have been included in few subjects. ... Read 5 reviews

University of Maryland - College Park ,

COLLEGE PARK, MD ,

5 Niche users give it an average review of 4.8 stars.

Featured Review: Master's Student says My experience at Smith school was truly amazing. I really liked how the classes were practical and allowed us to understand how businesses work in real life. Apart from this I am also glad I got to... .

Eli Broad College of Business

East Lansing, MI •

Michigan State University •

• • Rating 5 out of 5   1 review

Current Master's student: The program has exelcent professors and organization which is appreciated since I am attending the EMBA program and do not want to waste time. ... Read 1 review

Michigan State University ,

EAST LANSING, MI ,

1 Niche users give it an average review of 5 stars.

Featured Review: Current Master's student says The program has exelcent professors and organization which is appreciated since I am attending the EMBA program and do not want to waste time. .

Read 1 reviews.

Florida State University College of Business

Tallahassee, FL •

Florida State University •

• • Rating 4 out of 5   1 review

Graduate Student: Very flexible with program schedules. Advisors are great. However I would like to see more electives for MBA program and more concentrations. ... Read 1 review

Florida State University ,

TALLAHASSEE, FL ,

1 Niche users give it an average review of 4 stars.

Featured Review: Graduate Student says Very flexible with program schedules. Advisors are great. However I would like to see more electives for MBA program and more concentrations. .

Sy Syms School of Business Graduate Studies

New York, NY •

Yeshiva University •

Master's Student: Rigorous curriculum: The program's curriculum is designed to provide students with a strong foundation in accounting theory, principles, and practices. Students are challenged to think critically and develop problem-solving skills, which prepares them to excel in the accounting profession. Experienced faculty: The faculty members at Yeshiva University's Sy Syms Graduate School of Business are highly qualified and experienced in the accounting field. They bring real-world experience into the classroom, which enhances the learning experience for students. Professional development opportunities: The program provides students with access to various professional development opportunities, including internships, networking events, and career counseling. These resources can help students secure internships and job opportunities in the accounting field. ... Read 1 review

Yeshiva University ,

NEW YORK, NY ,

Featured Review: Master's Student says Rigorous curriculum: The program's curriculum is designed to provide students with a strong foundation in accounting theory, principles, and practices. Students are challenged to think critically and... Experienced faculty: The faculty members at Yeshiva University's Sy Syms Graduate School of Business are highly qualified and experienced in the accounting field. They bring real-world experience... Professional development opportunities: The program provides students with access to various professional development opportunities, including internships, networking events, and career counseling.... .

Bentley University McCallum Graduate School of Business

Waltham, MA •

• • Rating 4.71 out of 5   21 reviews

Master's Student: I have had a fantastic experience at Bentley. The hybrid and fully online courses make it possible for me to have a full time job, take care of my young family, and complete my degrees in a reasonable amount of time. The professors are incredibly knowledgable in their fields and bring so much real world experience to the table. I've learned so much about leadership in my MBA courses that I've actively used in my job. ... Read 21 reviews

WALTHAM, MA ,

21 Niche users give it an average review of 4.7 stars.

Featured Review: Master's Student says I have had a fantastic experience at Bentley. The hybrid and fully online courses make it possible for me to have a full time job, take care of my young family, and complete my degrees in a... .

Read 21 reviews.

Muma College of Business

Tampa, FL •

University of South Florida •

University of South Florida ,

TAMPA, FL ,

Richard A. Chaifetz School of Business

St Louis, MO •

Saint Louis University •

• • Rating 4.5 out of 5   4 reviews

Master's Student: I am in SLU's professional MBA program. The classes are good, but I have found that some professors give a tremendous amount of work that feels much more like undergrad vs. graduate school. I believe that the program is mostly comprised of recent graduates, so if you're a more experienced professional you should expect to be the oldest in the classroom. As an senior-level director with a heavy workload and as a mom, I can only successfully take one course at a time. Subsequently, this program will take me about 5 years to complete. Neighboring schools like WashU have switched to offering all classes in-person and online, and students have the choice to attend whichever they prefer/can. I feel SLU is behind in offering this benefit. Especially if they want to continue to attract busy professionals and executives who regularly travel for work, despite a pandemic. ... Read 4 reviews

Saint Louis University ,

ST LOUIS, MO ,

4 Niche users give it an average review of 4.5 stars.

Featured Review: Master's Student says I am in SLU's professional MBA program. The classes are good, but I have found that some professors give a tremendous amount of work that feels much more like undergrad vs. graduate school. I believe that the program is mostly comprised of recent graduates, so if you're a more experienced professional you should expect to be the oldest in the classroom. As an senior-level director with a heavy workload and as a mom, I can only successfully take one course at a time. Subsequently, this program will take me about 5 years to complete. Neighboring schools like WashU have switched to offering all classes in-person and online, and students have the choice to attend whichever they prefer/can. I feel SLU is behind in offering this... .

Florida International University

• • Rating 4.63 out of 5   287

Mississippi State University

MISSISSIPPI STATE, MS

• • Rating 4.52 out of 5   50

Anderson University - South Carolina

ANDERSON, SC

• • Rating 4.47 out of 5   15

Showing results 1 through 25 of 143

Marketing Graduate Program

As technology advances, marketing has become increasingly data-driven and scientific. Today, marketers use big data, quantitative analysis, social media analytics, and other tools to promote brands and products.

A graduate degree in marketing can help you develop valuable analytical and research skills. The expertise you gain during your studies can prepare you for advanced marketing positions in corporations, government agencies, nonprofit organizations, and other settings.

You can earn a master's or doctorate in marketing. Your long-term career goals and interests can help determine which marketing graduate program best fits your needs.

What Is a Graduate Degree in Marketing?

A graduate degree in marketing helps you gain a deeper understanding of marketing research, strategies, and theories. Depending on the program, you may study advanced topics like business analytics, quantitative research, and social media strategy.

A Master of Science (M.S.) in Marketing  is an interdisciplinary degree that blends business, economics, human resources, marketing, and other fields. Many M.S. programs allow you to specialize in brand management, international marketing, and other related areas.

A Master of Business Administration (M.B.A.) in Marketing focuses more narrowly on the business side of marketing. You will learn business fundamentals and strategies to help corporations optimize their marketing campaigns. This degree can be of value to people who want to work in managerial roles.

A Doctor of Business Administration (D.B.A.) in Marketing  is a longer commitment and a more rigorous degree that centers on marketing analytics and research. You will learn to collect and evaluate data,

How Long Does It Take to Earn a Graduate Degree in Marketing?

An M.B.A. or M.S. in marketing generally takes one to two years to complete if you enroll in classes full-time. You will take approximately 30 credit hours of coursework, and completion of the degree may require a capstone project or internship to graduate.

A D.B.A. in marketing typically takes five years to complete. You will take at least two years of coursework, conduct original research, and write a dissertation, including creating quantitative models and publishing your research.

Graduate Marketing Courses

All marketing graduate programs have unique course offerings and degree requirements. Depending on your interests, you may take classes on some of these topics:

• Brand Management
• Consumer Behavior
• Digital and Social Media Analytics
• International Business
• Marketing Management
• Marketing Research
• Social Media Strategy

Many grad schools also require students to participate in experiential learning opportunities and internships. These initiatives can help you develop relationships with potential employers and practice your marketing skills in real-world situations.

Careers With a Graduate Degree in Marketing

A graduate degree in marketing could qualify you for advanced positions in the field. For instance, with a Master of Science in Marketing degree, you could pursue these exciting careers:

• Corporate Marketing Strategist
• Digital Marketer
• Marketing Agency Manager
• Marketing Consultant
• Market Research Analyst
• Product Marketing Manager

A D.B.A. in marketing could qualify you for specialized jobs in academia and research.

Selecting a Marketing Graduate Program

A graduate degree in marketing can enrich your knowledge and qualify you for a range of rewarding jobs. If you are ready to elevate your career, you can take the first step by finding suitable grad schools and applying.

Fortunately, Niche makes it easy to find a top marketing graduate program. Browse our comprehensive database  to find your ideal marketing graduate school today.

Tepper School of Business

Ph.D. Program in Marketing

Studies include brand-choice models, analytical and structural models, marketing/operations interface, marketing/it interface, and theories of consumer behavior..

The Tepper School's doctoral program in marketing has a reputation of producing highly skilled and innovative researchers who are well grounded in the basic disciplines underlying marketing thought and who practice and create the state-of-the-art in marketing. Most go on to become faculty members at premier academic institutions throughout the world.

The Ph.D. program offers one of the most complete and solid sequence of Ph.D. courses among leading universities in the world. Students usually take one and a half years of required courses offered by the marketing, economics, psychology and statistics departments. After passing the qualifying exam at the end of one and a half years, they begin the research stage, find advisors according to their own research interests, and start writing their Ph.D. dissertation under the guidance of the advisors. Typically, it takes four to five years to complete the program and obtain the Ph.D. degree. In addition to rigorous course work, students benefit from the weekly seminars in which scholars from all over the world come present their most recent research. Students also have their own workshops in which they present their own research work.

The Tepper School boasts excellent faculty, specializing in adopting analytical, empirical and consumer behavior approaches to address fundamental marketing problems. Historically, Tepper School faculty and graduates have made fundamental contributions to marketing theory in the areas of brand-choice models, analytical models for marketing strategy, empirical structural models, conjoint analysis, marketing and operations management interface, marketing and information systems interface and theories of consumer behavior.

A few examples of research topics that students and faculty members have recently worked on are:

• How a manager allocates marketing resources to various alternatives such as promotion, advertising and sales force. By developing decision support systems to aid managers, we hope to understand better the allocation problem and to improve marketing efficiency.
• How to design new products while simultaneously considering consumer preferences, engineering constraints and design aesthetics.
• How to understand latent preferences of online customers by statistically analyzing their web browsing patterns.
• Psychological processes that drive consumer choice among alternative products. How we can help them make better decisions.

Starting from 1971, the Tepper School has produced a significant number of leading researchers in marketing, including at least ten chaired professors at top-ten business schools and many other world-renowned marketing researchers (high ratio given the size). Recent students who graduated from the Tepper School marketing program have obtained faculty positions at top research schools such as Chicago, Columbia, Duke, Stanford and New York University. More recent graduates have won dissertation awards from the American Marketing Association, the Association for Consumer Research, and the American Psychological Association.

Given the size of our Ph.D. program, these achievements of our Ph.D. alumni demonstrate the outstanding quality of our Ph.D. program and also win us the reputation as one of the best schools that produce the most promising marketing researchers.

As a Ph.D. student of marketing at the Tepper School, you will notice a few things that distinguish your experience at the Tepper School.

Outstanding Training in Economics, Psychology and Statistics Foundations

As a tradition, our students are required to obtain rigorous training in economics, econometrics, psychology and statistics. The comprehensive and rigorous training equips our students with a solid understanding of economics and psychology, the state-of-the-art research techniques, and cutting-edge approaches for solving fundamental research problems. Historically, this approach has had high payoffs - our students are not only capable of solving ground-breaking research problems using the most cutting-edge techniques, but also demonstrate great endurance in their future academic careers.

Comprehensive Sequence of Marketing Doctoral Courses

We offer the most complete sequence of Ph.D. courses. You will find many Ph.D. courses offered by marketing faculties that cover their research expertise. These marketing Ph.D. courses progressively and comprehensively introduce cutting-edge research methodologies, the development of literature in each discipline, and the most recent research interest of each faculty member. Faculty are almost available 24/7 to work with Ph.D. students. They also spend an enormous amount of time preparing students for their job market. Most students continue working with faculty at CMU even after graduating and enjoy a lifetime of support and friendship from them.

Close and Caring Working Relationship Between Faculty and Students

At the Tepper School, our most important mission is to produce the best Ph.D. students. We treat Ph.D. students as junior faculty and the excellent mentoring system guarantees enough time from faculty to each Ph.D. student. The school typically admits only a few students each year. The doctoral program is intentionally kept small in order to increase faculty-student interaction and to take advantage of the business school's resources. They develop, in close conjunction with the faculty members, flexible programs addressing their specific research interests. Our students have access to award-winning faculty - many of whom are leaders in their field. Our faculty works closely with students creating new knowledge on a daily basis with their students.

Inspiring and Innovative Inter-Disciplinary Research Environment

Recognized for our unique interdisciplinary environment, students are often encouraged to work across departmental lines. As a result, our graduates have opportunities to engage in groundbreaking research and sharpen their ability to solve complex problems through leadership and collaboration.

In summary, the marketing group has a strong commitment to research and devotes considerable resources to training future scholars. We emphasize the development of sophisticated, state-of-the-art research skills that are required to solve fundamental research problems and create new knowledge in a chosen area of marketing. The Ph.D. program welcomes applications from candidates from all countries with distinguished academic backgrounds who are interested in pursuing a career in research universities. Admission to the marketing program at the Tepper School offers the student an opportunity to continue in this tradition of high achievement and excellence.

Research Topics

The research focus of our program directly translates in their early involvement in research projects. Our doctoral students work closely with faculty members to produce high quality research in several relevant marketing topics.

• Behavioral and Experimental Economics
• Charitable Giving and Nonprofit Marketing
• Consumer Financial Decision Making
• Consumer Happiness/Satisfaction
• Electronic Commerce
• Hedonic Adaptation
• High Tech Marketing
• Judgment and Decision Making
• Micro-marketing
• Optimal Pricing Strategies
• Service Productivity and Performance Pay
• Sports Marketing and Celebrity Endorsements
• Structural Estimation Methods
• Two-sided Market Pricing

P lease visit our Ph.D. Student Profiles page t o view the profiles of our current doctoral candidates.

Program details.

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Smart. Open. Grounded. Inventive. Read our Ideas Made to Matter.

Which program is right for you?

Through intellectual rigor and experiential learning, this full-time, two-year MBA program develops leaders who make a difference in the world.

A rigorous, hands-on program that prepares adaptive problem solvers for premier finance careers.

A 12-month program focused on applying the tools of modern data science, optimization and machine learning to solve real-world business problems.

Earn your MBA and SM in engineering with this transformative two-year program.

Combine an international MBA with a deep dive into management science. A special opportunity for partner and affiliate schools only.

A doctoral program that produces outstanding scholars who are leading in their fields of research.

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Marketing addresses problems that organizations face in seeking to provide products and services that satisfy customers' demands. Students are expected to acquire a solid grasp of behavior and management science theory and method through their coursework. Relevant disciplines include behavioral science, economics, operations research, and statistics. Through workshops, seminars, and applied and theoretical research with faculty, candidates gain experience that is the prerequisite for independent work.

PhD candidates work alongside MIT Sloan's world-renowned marketing faculty. The pioneering research of MIT Sloan faculty in building and implementing marketing models and decision-support systems has enhanced new product development for decades. Other award-winning research projects focus on customer satisfaction and the psychological underpinnings of economic and consumer behavior.

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PhD Degree Program in Marketing

Marketing is fundamentally concerned with the description and prediction of decision outcomes involving all aspects of the firm that relate to its customers, competitors, distributors, and business regulators. Interest in description and prediction, in turn, is associated with the improvement of marketing decision making.

Marketing is an interdisciplinary field that draws upon theory and methodology from a wide variety of sources, including psychology, sociology, mathematics, statistics, and economics. Recent developments in the field include new methods and theories for understanding buyers’ perceptions and preferences, probabilistic choice models, models for allocating marketing resources,  econometric analysis of large data bases, and micro-economic models for marketing strategy.

The Wharton School’s Marketing Department has had a long tradition in the development of new research methodologies and the successful implementation of new decision models and techniques in the practice of marketing.

Information Sessions about Admissions for 2024

We are happy to announce that we will hold two information sessions about Admissions to the Wharton Marketing PhD Program this fall. One in-person and one virtual. If you are interested in learning more about the program, research in marketing, and the admissions process, please visit here to sign up: 2024 PhD Admissions Information Sessions .

OBJECTIVES OF THE PROGRAM

The program’s specific objectives are:

• To provide an interdisciplinary environment for the generation of creative ideas in marketing;
• To provide sufficient analytic skills for evaluation (and implementation) of these ideas, i.e., critical insight;
• To provide training in the communication of these ideas to others; and
• To encourage a type of cumulative contribution to the marketing field by a process of learning how to learn, i.e., the strategy of scholarly inquiry.

These objectives are implemented by means of a varied program of seminars, joint research projects, and colloquia.

DEGREE REQUIREMENTS

The Wharton Doctoral Programs consist of two distinct phases: pre-candidacy and candidacy. In general, during the pre-candidacy phase the student completes

• the required coursework
• preliminary examinations
• any requirements imposed by the student’s specific Department or Program such as additional qualifying examinations and research papers.

Upon satisfying all of these requirements, the student applies in writing to their Department Ph.D. Faculty Coordinator for admission to candidacy. The Coordinator will review the student’s record and make a recommendation to the Vice Dean. Upon approval by the Vice Dean, the student is admitted to candidacy.

The candidacy phase comprises

• preparation and defense of the dissertation proposal
• doctoral dissertation
• final defense of the dissertation

CANDIDACY REQUIREMENTS

The following are the specific requirements for the Marketing Department.

Before admission to candidacy , the student is required to:

• Complete the required 15 credit units of graduate level courses as described in detail in the Coursework section below.
• Take and pass the Marketing Qualifying Examination offered at the end of the first year.
• Complete a faculty-supervised First Year Research Paper due approximately August 25, before the start of the second year.
• Complete a faculty-supervised Second Year Research Pape r due by approximately August 25, before the start of the third year.
• Complete all forms required by the University. Link to forms:  https://doctoral-inside.wharton.upenn.edu/forms/
• The Ph.D. program in marketing is based on the completion of the dissertation as well as a minimum of fifteen graduate level course units.
• These courses assume that the student has a basic knowledge of various business areas, computer programming, calculus, and matrix algebra.
• Of the 15 course units, a maximum of 4 can consist of transfer courses for graduate work at other universities with approval of the Department’s PhD Coordinator.
• In addition, only 2 of the 15 course units can be independent study courses.
• Courses are taken from the following categories:

MAJOR Field Courses - 5.0 CU

The Marketing Department requires that students take five course units (cu) of Ph.D. seminars .

• Students can select the Quantitative Track or the Consumer Behavior Track when choosing which marketing seminars to take, according to their research interests.
• If a required Marketing Seminar is not offered, students may submit a request to the Marketing Department’s Doctoral Committee for a course substitution.
• The required seminars are:

Consumer Behavior Track : 3 credit units as follows

• MKTG 9500 (0.5 cu) and MKTG 9510 (0.5 cu)
• MKTG 9520 (0.5 cu) and MKTG 9530 (0.5 cu)
• MKTG 9540 (0.5 cu)
• MKTG 9560 (0.5 cu)

Quantitative Track: 3 credit units as follows

• MKTG 9540 (0.5 cu) and MKTG 9550 (0.5 cu)
• MKTG 9560 (0.5 cu) and MKTG 9570 (0.5 cu)
• MKTG 9500 (0.5 cu)
• MKTG 9520 (0.5 cu)

Seminars required for all students : 2 credit units

• MKTG 9400 (0.5 cu)
• MKTG 9410 (0.5 cu)
• MKTG 9420 (0.5 cu)
• MKTG 9430 (0.5 cu)

Please see the links on the right for Course descriptions and schedules. Students wishing to take any of these courses need permission from the course instructor before they can register for them. Please see  Program Advising and Registration for details about how to enroll in these courses, and how to set up an Independent Study section (MKTG 9990).

Basic Courses - 3.0 to 4.0 CU

Economics Requirements

• ECON 7100 and ECON 7110 ( Microeconomic Theory I & II) OR
• ECON 6100 (Microeconomic Theory) and ECON 6110 (Game Theory and Applications) OR
• BEPP 9500 (Managerial Economics)

Statistics Requirements

• STAT 5000 and STAT 5010 (or PSYC 6110 and PSYC 6120)
• STAT 5150 and 5160
• STAT 5200 and 5210
• STAT 9700 and 9710
• ECON 7300 and 7310
• SOCI 5351 (Quantitative Methods II) and STAT 5010

*Non-statistics Wharton PhD students may take STAT 9270, 9610 (Statistical Methodology – previously STAT 541), 9620 and STAT 5420  as electives only after fulfilling one of the required course combinations listed above. Students who would like to take these courses are required to ask for an interview with the instructor and receive his/her permission.

Exceptions to these sequences, or the ability to “mix and match” courses from these sequences, is allowed- however, must receive written approval from the current doctoral coordinator of the statistics department program.

Courses in a Related Field - 2.0 to 3.0 cu

Students also complete course units in related fields. A partial list of possible related fields includes:

• Communications Research
• Decision Processes
• Econometrics
• Information Systems
• Operations Research

Electives - 4.0 to 5.0 cu

• Marketing Degree Program
• Joint Doctoral Degree Program in Marketing and Psychology
• FAQ about PhD in Marketing 
• 2024 Information Sessions
• Admissions Information
• Recent PhD Placements
• PhD Student Awards
• PhD Alumni Awards
• PhD Student Directory
• Postdoctoral Researchers Directory
• How the Wharton PhD Program Works
• For Current Students

For more information or to request admission application forms:

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Marketing PhD Program

Marketing is an interdisciplinary field that examines the interactions of consumers and businesses in the marketplace. Academic research in marketing draws upon theories and methodology from a wide variety of fields, including psychology, sociology, mathematics, statistics, and economics. Faculty members in Marshall’s marketing department represent numerous theoretical backgrounds and substantive interests. As mentors, they encourage students to identify their own interests and develop the analytic and methodological skills to pursue their own research questions.

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CONCENTRATIONS

Quantitative marketing.

This area of marketing shares theories and methodologies with economics, mathematics, and statistics. Faculty advising students in this area are experts in a variety of topics such as

• Applications of artificial intelligence in marketing
• Understanding how businesses manage social interactions
• The impact of digital platforms on different industries
• Social networks and network structures in markets
• Strategic pricing decisions
• Distribution-channel strategies
• Innovation and product growth
• Global markets

Consumer Psychology

This area of marketing shares theories and methodologies with social and cognitive psychology and behavioral economics. Faculty advising students in this area are experts in a variety of topics such as

• Status and luxury goods
• Branding and consumers’ attachments to brands
• Consumers’ strategies to maintain a positive self-evaluations
• Emotions and their effects on consumers’ valuations of products
• How the use of technology affects consumers’ enjoyment and memories of experiences
• Consumers' responses to service and product failure
• Budgeting and saving decisions
• Consumer Creativity

Developing Marketing Scholars

The aim of the PhD program in marketing at USC is to develop outstanding researchers and prepare them for productive careers in academia. During their studies, students will transition from consumers of knowledge to producers and disseminators of knowledge.

Marshall’s PhD program in marketing is highly selective. The small size of the program allows for close collaborations between students and faculty and for students to tailor their program of study to fit their background and research interests.

From the beginning of the program, students have the opportunity to engage in different research projects and receive guidance and mentorship from faculty experts. Students are strongly encouraged to develop their own research program and have the freedom to pursue their own ideas.

Faculty members are experts in their areas and are highly committed to the training and guidance of PhD students.

Faculty Coordinator: Gülden Ülkümen, Professor of Marketing

REQUIREMENTS

During their first two years in the program, students are required to complete a series of classes in marketing as well as in other departments in Marshall and USC at large.

Within marketing, PhD students complete four marketing seminars (two in quantitative marketing and strategy, two in consumer behavior). These seminars cover the key areas of academic marketing research and provide students a broad perspective of the field of marketing.

Fall Semester — Even Years

MKT 613: Marketing Models in Consumer and Business-to-Business Markets

Spring Semester - Odd Years

MKT 616: Consumer Behavior Theory and Research

Fall Semester - Odd Years

MKT 615 Strategic and Marketing Mix Models

Spring Semester - Even Years

MKT 618: Consumer Behavior and Decision Making

In addition, students take classes in other departments in the business school (e.g., Management and Organizational Behavior, Data Science), as well as in departments across campus (e.g., economics, psychology, statistics, computer science).

First Year Summer Research Paper

The first year paper allows students to develop their own research interest and to demonstrate their research potential. Students develop an original research question and provide initial tests of their predictions. A faculty mentor and other marketing faculty form the first year research paper committee that guides the student’s process.

Qualifying Exam

Following the spring semester of their second year, students will take part in a qualifying exam that leads to the assessment of whether the student is ready for ascension to candidacy. The topics pursued in the qualifying exam often evolve into a substantial portion of the student’s dissertation. A faculty mentor and other faculty members from marketing and from outside the department form the qualifying exam committee that guides the student’s process.

After passing the qualifying exam, students are admitted to PhD candidacy and pursue their research, culminating in their dissertation.

Research Mentorship

Students work with different research mentors over the course of the program. In the first two years, students work with different faculty member each semester, in order to expose students to different researchers and research approaches. By the end of year two, students should have identified a primary research mentor who will guide them until completion of the dissertation, i.e., their faculty advisor.

Year 1: In year 1, the research mentor aims to advise the student with their courses, studies, and overall strategies in the program. Students may assist with a faculty research project if it offers a good learning experience and does not interfere with classes and other program requirements. In some cases, the relationship may involve the student working on their own research project, in which case the research mentor serves as an advisor. Further, the research mentor may be involved in guiding the development of the first-year paper.

Year 2: In year 2, the student should gain further research skills by assisting the faculty mentor with a research project that offers a good learning experience. Activities may include data collection, data cleaning, data organizing, coding, and estimation for empirical projects, and checking models and proofs for theoretical projects. In some cases, the relationship may involve the student working on their own research project, in which case the research mentor serves as an advisor. Further, the research mentor advises the student in developing the second-year paper.

Year 3: In year 3, the student will continue to gain research skills by working on research projects from previous years that should involve different faculty. If not yet done, the student will start developing their own research projects and agenda. The research mentor will primarily serve as an advisor.

Year 4: In year 4, the student will continue to improve their research skills, advancing research projects from previous years, and start new ones. The research mentor will continue to serve as an advisor.

Year 5: In year 5, the research mentor serves to advise the student on completion of the dissertation. In most cases, the advisor will serve as the student’s dissertation chair.

You will work hands-on in a thriving research culture with constant exposure to new and important ideas. Marshall is ranked 5th in the world in research for the years 2018–2022 by the UT-Dallas Research Rankings.

Our faculty regularly publish in the field’s top journals, such as:

• Journal of Marketing
• Journal of Marketing Research
• Journal of Consumer Research
• Marketing Science
• Management Science

Our faculty also continuously publish in the premiere journals of related disciplines

• American Economic Review
• Journal of Personality and Social Psychology
• Journal of experimental Psychology: General
• Psychological Science
• The Rand Journal of Economics

Selective List of Journal Publications With Students

From the very beginning of the program, students collaborate with faculty on research projects with the goal of producing research that will be published in the top journals. Below, please find a selection of recent articles that resulted from these collaborations. * denote current or former PhD students.

Ceylan*, Gizem, Kristin Diehl, and Wendy Wood (forthcoming), “To Imagine or Not to Imagine: A Meta-Analysis Investigating the Effectiveness of Mental Simulation of Positive Experiences on Behavior,” Journal of Marketing .

Ceylan*, Gizem, Kristin Diehl, and Davide Proserpio (forthcoming), “Words Meet Photos: When and Why Visual Content Increases Review Helpfulness,” Journal of Marketing Research .

Chandrasekaran*, Deepa, Gerard J. Tellis and Gareth James (2022), “Leapfrogging, Cannibalization, and Survival during Disruptive Technological Change: The Critical Role of Rate of Disengagement,” Journal of Marketing.

D’Angelo*, Jennifer K., Kristin Diehl, and Lisa A. Cavanaugh. "Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices." Journal of Consumer Research 46, no. 4 (2019): 750-773.

Donovan*, Leigh Anne and Priester, Joseph (2020). Exploring the psychological processes that underlie interpersonal forgiveness: Replication and extension of the model of motivated interpersonal forgiveness. Frontiers in Psychology.

Donovan*, Leigh Anne Novak, and Joseph R. Priester. "Exploring the psychological processes underlying interpersonal forgiveness: The superiority of motivated reasoning over empathy." Journal of Experimental Social Psychology 71 (2017): 16-30.

Dukes, Anthony and Yi Zhu* (2019) “Why Customer Service Frustrates Consumers: Exploiting Hassel Costs by a Tiered Customer Service Organization,” Marketing Science, 38(3): 500-515.

Hong*, Jihoon, Max Wei and Gerard J. Tellis (2022), “Machine Learning for Creativity: How Similarity Networks Can Identify Successful Projects in Crowdfunding,” Journal of Marketing .

Jayarajan*, Dinakar, S. Siddarth, and Jorge Silva-Risso. "Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand." International Journal of Research in Marketing 35, no. 4 (2018): 641-660.

Paulson*, Courtney, Lan Luo, and Gareth M. James. "Efficient large-scale internet media selection optimization for online display advertising." Journal of Marketing Research 55, no. 4 (2018): 489-506.

Pei*, Amy, and Dina Mayzlin (2021), "Influencing the Influencers." Marketing Science, forthcoming.

Proserpio, Davide, Isamar Troncoso*, and Francesca Valsesia* (2021) "Does gender matter? The effect of management responses on reviewing behavior." Marketing Science, Forthcoming.

Gerard J. Tellis, Ashish Sood, Nitish Sood, Sajeev Nair* (2023), “Lockdown Without Loss? A Natural Experiment of Net Payoffs from to Covid COVID-19,” Journal of Public Policy and Marketing .

Troncoso*, Isamar and Lan Luo (2023), “Look the Part? The Role of Profile Pictures in Online Labor Marketplace,” Marketing Science .

Valsesia*, Francesca and Kristin Diehl (2022), “Let Me Show You What I Did Versus What I Have: Sharing Experiential Versus Material Purchases Alters Authenticity and Liking of Social Media Users,” Journal of Consumer Research¸ Volume 49, October, p. 430-449.

Tellis, Gerard J., Deborah J. MacInnis, Seshadri Tirunillai*, and Yanwei Zhang*. "What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence." Journal of Marketing 83, no. 4 (2019): 1-20.

Valsesia*, Francesca, Kristin Diehl, and Joseph C. Nunes (2017), “Based on a True Story: Making People Believe the Unbelievable,” Journal of Experimental Social Psychology, 71, 105-110

Valsesia*, Francesca, Joseph C. Nunes, and Andrea Ordanini (2021), “I Am Not Talking to You: Partitioning an Audience in an Attempt to Solve the Self-Promotion Dilemma,” Organizational Behavior and Human Decision Processes, 165, 76-89.

Valsesia*, Francesca, Davide Proserpio, and Joseph C. Nunes. "The Positive Effect of Not Following Others on Social Media." Journal of Marketing Research (2020): 0022243720915467.

Xu*, Zibin, Yi Zhu and Shantanu Dutta (Forthcoming), “Platform Screening Strategies And The Role of Niche Sellers on Service Provision”, International Journal of Research in Marketing

Xu*, Zibin and Anthony Dukes, (2021) “Personalization, Customer Data Aggregation, and the Role of List Price,” Management Science, forthcoming.

Xu*, Zibin, and Anthony Dukes. "Product line design under preference uncertainty using aggregate consumer data." Marketing Science 38, no. 4 (2019): 669-689.

Zhang*, Mengxia and Lan Luo (2023), “Can Consumer Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp,” Management Science , Vol. 69, No. 1, 25–50

Zhu*, Yi and Anthony Dukes (2017), “Prominent Attributes under Limited Attention,” Marketing Science, 36(5): 683-698.

Faculty Honors

The research of our faculty has been recognized repeatedly as innovative and highly impactful. Faculty members have been named fellows in the field’s leading professional organizations.

• American Marketing Association IO Lifetime Achievement Award
• Vijay Mahajan Lifetime Contribution to Marketing Strategy Award
• Alpha Kappa Psi Award
• Harold H. Maynard Award
• William F. O’Dell Award
• Donald R. Lehmann Award
• John D.C. Little Award
• INFORMS Society for Marketing Science Long-term Impact Award
• Fellow of INFORMS Society for Marketing Science
• Fellow of American Marketing Association
• Fellow of Association of Consumer Research
• Fellow of Society of Consumer Psychology

Proven Thought Leaders

Our faculty have a substantial role in shaping the discipline through their positions as editors, associate editors and editorial board members of:

• Journal of Consumer Psychology

Our faculty also include former presidents of major professional organizations, such as the Association for Consumer Research, the Association for Consumer Psychology, and INFORMS Society of Marketing Science (ISMS).

Program Culture

The culture of the program is research focused, collegial, supportive, and highly interactive. PhD students are “junior colleagues” encouraged to participate in academic research with faculty from the very beginning. The low PhD student/faculty ratio coupled with the marketing faculty’s “open door” policy promotes frequent and meaningful interactions between faculty and students about research, careers and teaching. Students also serve as colleagues and mentors to each other and often develop papers together.

Research Environment Faculty and students attend weekly scholarly presentations from invited faculty from around the world. In addition internal brown bag seminars and reading groups allow students and faculty to exchange ideas and receive feedback on research topics.

Student Background Our students come from all of over the world. They have strong academic backgrounds and bring with them a variety of experiences prior to joining the program.

Awards Marketing Ph.D. students have contributed to the field by publishing in leading journals and winning numerous prestigious research awards, including the SCP Sheth Award and the William O’Dell Award for long term contributions to marketing for articles published in the Journal of Marketing Research. Students have been recipients of INFORMS Society for Marketing Science (ISMS) Doctoral Dissertation Competition Award, finalists for the John D. Little Award for best paper in Marketing Science, and early career achievement award in marketing. Student research proposals have been funded by the Marketing Science Institute (MSI) and the Institute for The Study of Business Markets (ISBM).

PHD STUDENTS

Stephan (steve) carney.

• PhD Student in Marketing

Maansi Dalmia

Aparna jayaram, soohyun kim.

Our PhD graduates contribute to marketing research and practice throughout the world. We have a long history of mentoring PhD students who are on the faculty of top universities around the world.

Recent Placements (2023-2019)

Elisa Solinas (2023) Assistant Professor, IE, Spain

Wensi Zhang (2023) Assistant Professor, University of Texas at Dallas, USA

Gizem Ceylan (2022) Postdoctoral Researcher, Yale University

Ilya Lukibanov (2022) Data Scientist, AXS, USA

Sajeev Nair (2022) Assistant Professor, University of Kansas, USA

Isamar Troncoso (2022) Assistant Professor, Harvard Business School, USA

Chaumanix Dutton (2021) Assistant Professor, Arizona State University, USA

Jihoon Hong (2021) Assistant Professor, Arizona State University, USA

Mengxia Zhang (2021) Assistant Professor, Ivey Business School, Western University, Canada

Jennifer D'Angelo (2020) Assistant Professor, TCU, USA

Amy Pei (2020) Assistant Professor, Northeastern University, USA

Yao Yao (2019) Assistant Professor, San Diego State University, USA

APPLYING TO THE PhD PROGRAM

Dates + deadlines.

December 15, 2023: Application Deadline - Accounting, Data Sciences & Operations, and Management & Organization* 

January 15, 2024: Application Deadline - Finance & Business Economics and Marketing 

The link to the PhD Program application is available on the Admissions page and the next opportunity to apply is for Fall 2024 admission. Late applications may or may not be considered at the discretion of the admissions committee. 

Admissions decisions are made from mid-February to mid-April. You will be notified by email when a decision has been made.

ADMISSIONS CONTACT

Ph.D. Program USC Marshall School of Business 3670 Trousdale Parkway, BRI 306 Los Angeles, California 90089-0809 EMAIL

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PhD in Marketing

UNC Kenan-Flagler is a global leader in the field of empirical modeling and a destination department for marketing scholars who have a genuine interest in combining managerial relevance with academic rigor. The Marketing Area conducts managerially relevant research using rigorous empirical and analytical techniques, creates synergy between their research and teaching, and makes an impact on the business community and society by actively disseminating their insights.

PhD Marketing students learn to conduct research using rigorous empirical and analytical techniques. As a doctoral student, you will learn to unlock the full value of marketing data to better understand customers and improve marketing efforts. We actively share the newfound insights we glean to benefit the business community and society.

Typical Course Schedule by Year

During the first two years of the PhD program, you focus on courses that develop the tools you need to produce high-quality research. A faculty member, who acts as your advisor, is assigned to you when you enter the program.

• Marketing I
• Marketing II
• Issues in the Design and Analysis of Research in Marketing
• Seminar in Marketing Research Methodology
• An original research paper written under the supervision of a faculty member is required for presentation and critique.
• Economic Foundations in Marketing
• Advanced Psychometric Measurement and Data Analysis in Marketing
• A Comprehensive Written Examination covers all of the courses you take in the first two years of the PhD program
• An oral presentation of your current research
• Full-time research
• With consent of your advisor, you may attend/participate or present at external national or international conferences after your second year.
• Dissertation and Oral Defense is expected prior to the end of the fifth year.
• Preparing for the job market
• PhD students may take any elective course offered by UNC Kenan-Flagler or other UNC or Duke departments with guidance from your advisor.
• Your are invited to participate in all marketing-related research seminars and guest speakers offered at UNC Kenan-Flagler.

View our current Marketing PhD students .

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The Marketing area at the Mitchell E. Daniels, Jr. School of Business has a long tradition of leadership in doctoral education. The school’s marketing PhD graduates are among the nation's best in terms of the impact of their research on the profession, according to a study by Academic Assessment Services. Purdue graduates were one of only five sets of alumni to be ranked in the top 15 on each of five separate measures of influence.

In their doctoral coursework, marketing PhD students learn theoretical models and their empirical applications related to consumer behavior, organization buying behavior, pricing, product design, advertising, promotion, sales force, distribution, new product planning, marketing planning, and strategy decisions

The objective of the program is to educate cutting-edge future researchers who will contribute to the advancement of marketing and management science. We appreciate that marketing is both an art and a science and will prepare you for a career in academia, marketing consulting, marketing research/analytics, UX/UI design, business development and more.

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Most Trusted #4

Morning Consult, 2022

Best Value School #7

The Wall Street Journal / Times Higher Education, 2022

Most Innovative School in the U.S. Top 10

US News and World Report, 2023

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If you would like to receive more information about doctoral study in Marketing, please fill out the form and an Admissions Specialist will be in touch to connect you with a department representative!

Contact us for more information. [email protected]

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Pursuing a Marketing Career? Think in Quadrants

By Sachin Waikar and LeeAnn Shelton  

Welcome to the first installment of a new series, “The Industry Ahead,” in which our faculty share the latest trends in hiring across a variety of career fields. First up, we’re chatting all things marketing with clinical professor Jim Lecinski , past winner of the Lavengood Outstanding Professor of the Year Award, the school’s highest honor for teaching. 

What’s the best marketing career path for me? 

That’s a question Professor Lecinski gets often — and it’s a question he can relate to. A former VP at Google and senior level leader at renowned agencies DDB Worldwide and Young & Rubicam, he has charted his own unique journey through the industry. 

His answer to students is always the same: “It depends” — on what the person’s passions are and what skills they want to gain. In this post, Lecinski shares his views on how to think about a rewarding marketing career, and how Kellogg resources can position aspiring marketers for success. 

Think in Quadrants

Lecinski encourages MBAs and other early-career professionals to take a framework-based approach to their marketing career vision. Specifically, he suggests using a 2x2 structure with generalist-versus-specialist as one axis and in-house-versus-external as the other. Here’s how he breaks down those distinctions: 

In-house vs. external 

• In house: You work as a marketer for a startup or an established brand, like Coca-Cola, Apple, Google, etc. “The buck stops with you,” he says, and you go deep on a specific product or line. 
• External: Your role is at an advertising agency, within the marketing practice of a consulting firm like McKinsey or Bain, or a specialist brand-strategy agency like Prophet. You’re working within the constraints of your client’s budget, and you may get exposure to a wider range of projects across sectors. 

Generalist vs. specialist 

• Generalist: You’re responsible for the totality of marketing. For example, a brand manager for Tide laundry detergent at Procter & Gamble may manage all of sales, marketing and customer service and look after all four P’s: product, price, promotion, and place. Students who aim for eventual senior leadership — CEO, CMO, general manager, etc. — often rise up through the generalist space. 
• Specialist: You’re instead focused on a narrow vertical of the function, like for example director of social media at Coca-Cola. 
• Implicit in those job examples above is a third axis: sector.  
• Beyond thinking about breadth and employer, current and aspiring marketers should consider what sector they find most appealing: packaged goods, food and beverage, automotive, or others. 

Find the right intersection—and industry 

When it comes to choosing a specific space of focus, Lecinski counsels, “Look for the intersection of what the world needs, what you’re passionate about, and what you’re good at. Don’t just chase what’s hot and buzzy. You have to like it.” 

The process needs to start with self-reflection and, potentially, self-assessments such as the Meyers-Briggs Trait Inventory and others—many of which the Kellogg Career Management Center offers. “Know thyself first,” Lecinski says. 

So, where’s the right opportunity, industry-wise? It may not be where most people think. Factors like fears of an economic recession, supply chain challenges and the tech bust have challenged many sectors, Lecinski says. “But people still buy potato chips and toilet paper,” he notes. In 2024, that means brand management in traditional consumer-focused sectors like food and beverage can be a lower-risk, viable path, one supported by multiple Kellogg offerings. “What’s old is new again,” Lecinski says. 

Gain the right skills 

As the marketing industry continues to grow and adapt, in-demand skills increasingly include data analytics, digital marketing, ecommerce marketing and sustainability and ethical marketing. Knowing how to use AI-enabled tools, whether predictive AI or large language models like GPT-4, makes established or aspiring marketers even more attractive to employers. That’s a skillset rising professionals might more quickly gain, he says. 

The Kellogg Career Management Center has seen the marketing function expand across industries, no longer limited to just consumer facing product companies and brand management roles. Recently, Kellogg students have seen success landing roles such as product marketing managers, digital analytics manager, strategic initiatives and partnerships manager and go-to-market program manager, at companies like Google, Adobe and Hims&Hers.   

Students wanting to enter this field should plan to acquire a firm grasp of both qualitative and quantitative aspects of marketing — left and right brain skills. 

Whatever their path, rising marketers will have to become capable and conversant with data and technology, including AI. “For decades, marketing was viewed as a right-brain-led career — creativity, imagination, big ideas, Super Bowl ads, a place for people who didn’t like numbers,” Lecinski says. “But then along came direct marketing, which is database-driven, then digital marketing with optimizing Facebook and Google ads. So, it’s really “whole-brain” marketing now, with math, science and creativity.”

The Kellogg advantage 

Kellogg is the birthplace of the modern field of marketing and remains a top destination for MBA students wanting to specialize in this space. Our broad and deep resources for aspiring marketers, both inside and outside the classroom, include:  

• Academic rigor and a variety of course topics. “We’ve got a lot of vertical courses like marketing in healthcare, tech, luxury goods,” Lecinski says. “It’s a nice combination of left- and right-brain courses, like Customer Analytics and AI and Ethnographic Customer Insights .” The latter is among Kellogg’s highest-rated courses among students. Research centers like the new Ad-Tech Research Lab (AdTLab) keep Kellogg faculty at the forefront of business knowledge and thought leadership in marketing as the field becomes more technical and data-driven. Marketing, data science and strategy leaders from the top tech companies consult with AdTLab faculty to share what they are seeing in the industry, including cutting-edge approaches to advertising research and areas of opportunity for emerging leaders. 
• A dedicated marketing major consisting of four credits taken from a variety of courses and topics. This in-depth specialization  teaches students how to deliver superior customer experiences that strengthen competitive advantage and drive sustainable growth.  
• Experiential marketing courses. “Students work on a computer simulation or live project with an actual client to solve an actual problem,” Lecinski says. “This moves beyond reading an article or just discussing a case. Doing it is important.” His Marketing Strategy course, for example, includes a 10-week simulation. 
• Student clubs and extracurricular events , including Kellogg Marketing Clubs for Full-Time  and Evening & Weekend  students. In these groups, students help one another to prepare for successful marketing careers. These groups connect with corporate partners, prepare classmates for job and internship interviews, and host dozens of events per year, including the renowned Super Bowl Ad Review . A rewarding annual event, the Kellogg Marketing Competition, gives first-year students an opportunity to put their marketing skills to the test and design marketing campaigns for sponsoring companies. The competition culminates in a special pitch competition to current brand managers of CPG companies, marketing professors, and KMC executive committee members.  
• A deep and broad alumni network that invests in you. More than 850 Kellogg alumni work in marketing, advertising and market research roles, with the highest concentrations located in Chicago, Los Angeles and San Francisco and New York. Common job titles of Kellogg graduates include brand manager, product marketing manager, senior analyst and more. Alumni are accessible and eager to help support current students by serving as CMC Industry Advisors, contributing to the Kellogg Alumni Edge initiative [which provides excusive Q&As and insights from alumni from the top of their field] and working with the CMC Employer Relations team to recruit Kellogg talent.  
• Career guidance tailored for you. Our Career Management Center  at Kellogg offers unlimited one-on-one coaching to students, a dedicated research specialist to help you chart your professional path, and resources that extend even after graduation. We also have a well-rounded suite of opportunities to educate students on careers in marketing through panels with alumni, interviewing workshops specific to marketing roles, and over 15 marketing-focused CMC Industry Advisors to offer guidance. Yearly CMC-led treks in Chicago, New York, and other locations give students the opportunity to connect live with alumni in marketing roles at companies like McDonalds, Uber, Molson Coors, Estee Lauder and others. 

Curious about what an MBA in marketing at Kellogg can do for you? Follow the links here to read about students and alumni in marketing and discover the latest research from our marketing faculty . Or, explore our degree programs  to find the right fit for you. 

Online marketing for beginners: 10 paid and free courses to start with

In today’s digital marketplace, personalization is king. Hubspot’s The State of Marketing 2024 report underscores this, revealing that 75% of marketers credit personalized experiences with boosting sales and customer loyalty. This strategic focus is reshaping companies’ online narratives, directly influencing a return on investment (ROI) and growth trajectories.

The digital realm demands a deep understanding of consumer behavior, market trends, and keeping up with technological trends and advancements. For those carving out a career in digital or online marketing, you’re in an era where science meets creativity. 

UNC Kenan-Flagler’s top-ranked online MBA

Dr. Jonah Berger, a Wharton School professor at the University of Pennsylvania and bestselling author of books like Magic Words and The Catalyst , views the right digital marketing course as a critical piece in the puzzle of success.

“If you already have your product, a class can teach you how to get it to the right customers,” he asserts. Berger emphasizes the versatility of digital marketing education, noting that it can guide entrepreneurs in everything from product design to startup selection.

He advises prospective students to first identify their needs and desired outcomes before choosing a course. “The more that courses help you address a particular tactical need you have, the better off you’re going to be,” he explains. He encourages focusing on “modern marketing” trends such as customer centricity, highlighting the shift towards prioritizing the customer’s perspective over the product or service.

For Berger, truly successful digital marketing lies in “the marriage of data science and behavioral science.” He stresses the importance of understanding customer decision-making while leveraging data for deeper insights. This approach is paramount in a landscape dominated by search engines, social media, and omni-channel marketing strategies.

For those interested in working in the online marketing industry, taking a course can be an effective way to build a solid foundation. Fortune compiled a list of both free and paid online marketing courses you can take on your home computer to help you add the skill to your digital toolbox. 

5 free online marketing courses

Enrolling in a free course can give you the necessary skills to get started without breaking the bank. These five free online courses teach digital marketing at an introductory level. Each varies on program length but offers generalized coursework. The list is in alphabetical order.

1. CareerFoundry: Digital Marketing Program

This one is for people who don’t have a lot of time but still want to dip their toes in the digital marketing waters. To figure out if digital marketing is right for you, CareerFoundry can send you a free five-day short course to your email inbox. Each lesson takes around 15 minutes, offering barebones instruction to the world of digital marketing and making a career change. It’s worth noting that the content you receive is the beginning lessons of a much more robust, four to seven-month long, $6,900 immersive, should you want to opt for the paid version. 

2. Google: Fundamentals of Digital Marketing

This 40-hour course, offered by one of the most popular search engine companies, teaches digital marketing at an entry-level . The 24-module class, accredited by the Interactive Advertising Bureau Europe and The Open University, contains hands-on exercises.

Tutorials include topics like making it easy to find a business on the internet and reaching customers through email and video. After passing each tutorial, the course offers one final assessment, and after taking and passing that, you will receive a sharable award to add to your LinkedIn profile.

3. Meta: Blueprint

Facebook’s parent company, Meta, offers 36 free courses in its Blueprint program . The program aims to give learners fast, self-guided digital marketing walkthroughs and training on sites like Facebook, Messenger, Instagram, and WhatsApp. Topics range from bringing your business online and establishing marketing goals to attracting an audience and making creative Instagram Stories. 

4. Simplilearn: Digital Marketing Strategy

This free course by Simplilearn consists of seven main modules, each containing a self-paced string of video lessons. It aims to provide learners with an introduction to the digital marketing landscape. 

In two hours, you will learn about customer segmentation and persona, plus you’ll learn how to conduct market research and create a marketing calendar. After each chapter, there is a knowledge check, and after completing the class, you will receive a certificate of completion. According to the site, more than 25,000 people have enrolled in this course.

5. Udemy: Marketing on Instagram 

This introductory course from Three Sixty Academy , offered on the Udemy platform, teaches learners the fundamentals of Instagram marketing and how to increase your follower base and maximize ROI. The course consists of nine tutorials over the course of 40 minutes. According to the site, more than 30,000 students have enrolled in this course. 

5 paid online marketing courses

Taking paid courses can be an effective way to learn marketing concepts and practical applications. By paying for a course, you can access comprehensive content and detailed explanations in a structured learning environment. This can help you gain a deeper understanding of the subject matter and improve your skills. Courses are listed in alphabetical order.

1. Coursera: Introduction to Digital Marketing

Coursera has a beginner-level course that lasts for around nine hours and is taught by Steve Fritzenkotter, a continuing education instructor from the University of California, Irvine. The course covers everything from search engine marketing and two-way communication with customers to storytelling and reputation management. 

According to the site, it’s free to start, but after a seven-day trial period, you’ll be required to pay $49 monthly. The subscription gives you access to all of the lectures, assignments, knowledge checks, discussion forums, and even a certification of completion. Lastly, the course has more than 10,500 enrollees. 

2. eCornell: Assessing Opportunities in Paid Digital Media

eCornell’s online paid media course covers the basics of search engine marketing, email marketing, and video marketing through a paid lens. The course tackles topics like social media and mobile ads and will guide you through the process of drafting a paid media marketing plan. 

This two-week, fully online, instructor-led course is targeted towards marketing managers who want to understand the role digital marketing plays in an organization. The course is priced at $1,199 and is part of eCornell’s Digital Marketing program, which is priced at $3,699 and includes four courses. After completing the entire program, you will have earned a certificate.

3. Harvard Business School: Digital Marketing Strategy

Harvard Business School Online’s digital marketing course is seven weeks long, self-paced, and contains six modules. The key concepts taught are the evolution of marketing, different approaches to budget allocation, and customer engagement techniques like storytelling and personalization. 

The featured exercises include building a practice budget, calculating a customer’s lifetime value, and advising a real-life company on its marketing plan. The course costs $1,750, and the application is free, but you must be at least 18 years old to apply. 

4. LinkedIn Learning: Advance as a Digital Marketing Specialist

LinkedIn Learning’s digital marketing career path is a comprehensive program with nine courses. Each one is more than ten hours long and is designed to teach learners how to create effective customer touchpoints, develop content strategies, and gain expertise in SEO and analytics. Upon completing the program, students receive a certificate that can be added to their LinkedIn profile.

The lectures are delivered by industry experts Brad Batesole, who teaches part-time at California State University Northridge, and Marta Dapena-Baron, a former marketing lecturer at the University of Michigan and Cornell University.

To access this course path, users must subscribe to the service. The subscription costs $379.88 per seat per year, with a two-seat minimum requirement for teams.

5. Udemy: The Complete Digital Marketing Course—12 Courses in 1 

This $199.99 course offered by Udemy teaches students how to master digital marketing strategy and the fundamentals of social media, SEO, YouTube, email, X (formerly Twitter), Quora, and Facebook marketing. Taught in 17 languages over 22.5 hours of videos and articles, it also teaches you copywriting, making a website, and performing market research. 

According to the site, the course comes with a 30-day money-back guarantee, and it caters to three target audiences: individuals who wish to enhance their skills for job opportunities, website owners looking to boost their traffic and sales, and pre-launch business owners who are unsure where to begin.

Things to consider before enrolling in an online marketing course

If there’s one takeaway from this article, it’s that there are a lot of options in terms of the kinds of courses you can take. An overwhelming number of options can lead to analysis paralysis, so it’s important to remember that while some courses might sound great, they might not give you the exact results you’re looking for. 

Before spending your hard-earned cash or wasting your time with any marketing course, consider these factors:

• Hands-on practice : According to a report by the U.S. Department of Education ,  the term “hands-on approach” refers to guided instruction through experience. “It’s one thing to hear somebody say something. It can be quite another to make sure you can apply that thing,” Berger says. “It’s important to learn from others, but you need to make sure you can apply those learnings as well.” 
• Reviews : Berger says that word of mouth is another powerful tool in determining what you should spend your money and time on. “When I am making a tough decision, I turn to others—either looking at reviews online or talking with people offline—to understand what other people think and help make better decisions.” Sites like Udemy and Simplilearn provide ratings on the front pages of courses. 

So, what is the best online marketing course to take?

The best online marketing course is the one that best suits your needs. While you can scroll through thousands of TikTok and YouTube videos to pick up key information, a structured course can give you the backbone you need to improve your digital marketing skills. 

Whether you want to learn for free or for money, there’s an option for everyone. But if you’re still on the fence about taking an online marketing course, hear Berger’s advice: 

“Marketing touches almost everything we do—we all have a customer. Brand managers sell products, B2B companies sell services, leaders sell ideas, doctors convince patients to take medicine, lawyers try to convince their clients to take action, and employees try to convince their bosses.”

He explains that whether we interface with our customers, spouses, or children, we aim to understand them and meet them where they are. “It’s about understanding who you’re interacting with and delivering them value.” If that sounds interesting to you, then digital marketing could be a good career path. 

Fortune outlined the path you need to take to become a digital marketer , and we also compiled a list of 16 entrepreneurial classes you can take online now .

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Start your career at Airbus

Be part of the next generation

The future is yours

Every year,  university graduates from all over the world join our teams . At Airbus, we are constantly looking for people with the aspiration, enthusiasm and talent to help us move forward and change the world. Our ambition? To pioneer sustainable aerospace for a safe and caring world.

We offer opportunities in all our divisions, in a multitude of functions - engineering, finance, marketing, customer support, procurement, cyber, to name but a few! We are also proud to offer a range of positions worldwide. 

Discover our specific programmes dedicated to graduates  and let your career take off! 

Airbus Global Graduate Programme

The Airbus Global Graduate Programme (AGGP) sees graduates joining teams around the world.

This programme aims to help you take flight with your career, joining on a development pathway that will assist your growth into skilled positions, that are strategically important areas of Airbus.

Applications open 2 September: it's time to fly!

What to expect on the AGGP?

Let’s get you on board

Develop your professional skills

Begin your career at Airbus to learn more about yourself, grow your capabilities and enhance what makes you great.

Build your networks on a global scale

Be part of a global community brought together once a year for a graduate conference to meet your peers, hear from our leaders and learn from the best.

Undertake business rotations

Get the opportunity to switch roles and missions within your department to support your growth and career aspirations. 

Gain a unique perspective on Airbus

Learn about the Airbus business, the opportunities and challenges in an industry that is reshaping how we live in our world.

Graduates Programmes in Spain

Start your early career at Airbus Spain! If you're a graduate with an outstanding academic record, a professional English level, a passion for aviation, and an interest in Airbus, you are the perfect fit for our Graduate Programmes in Spain.

Our Spanish Airbus sites consistently seek new interns, offering approximately 250 opportunities each year. Internship positions are available in Getafe, Sevilla, Illescas, Cádiz, and Albacete.

Finance NextGen at Airbus Helicopters

Finance NextGen is a selective 4 year programme to recruit young talented finance professionals to prepare the future of the finance function in Airbus Helicopters.

After 2 years, you will continue to develop your experience by assuming a role in a different function in Finance (e.g. Project Control, Budgetary Control, Treasury, M&A). A great way to develop your skills and knowledge. 

Benefits: - Hands-on work experience - Placement opportunities - Mentoring & coaching - International experience

You might wonder

Interested in the Airbus Global Graduate Programme?

How can I be a successful applicant?

You will need to be able to demonstrate:

- Educated to a degree level or equivalent within a relevant field of study - Maximum of 3 years relevant work experience - Strong verbal and written communication in English - A desire to work in a collaborative team environment, focused on driving future innovation - The ability to be self-aware and a wish to be in the driving seat of your development

Please note that each position has specific requirements, be sure to check the adverts for details.

How to apply for the AGGP?

- This year, applications open each September, but only for a short time. - Applications for some programmes may close earlier, apply early to avoid disappointment. - After having submitted your application online, you will have 7 days to complete online testing on receipt of the invitation.  - Our team will assess whether you match the requirement of the role. If you do, you will be able to demonstrate your motivation and potential during a virtual assessment centre. - You can then expect to receive an offer within a week!

Can I make several applications?

Please note, we love your interest in working for Airbus but  we do ask that you make only one application to the Airbus Global Graduate Programme. We encourage you to take time to decide which of our opportunities is right for you and then submit an application for the role that best represents you, your skills and experience.

Is there any limitation regarding the nationality and the age of the Global Graduate Programme candidates?

There are no limits with regard to the nationality or the age of the candidates - the Global Graduate Programme is open for all international (EU and non) candidates within any age range. The only limitation is posed on work experience of  maximum 3 years. Please do take these limits into consideration when applying.

Can I be eligible for the Global Graduate Programme if I have worked more than 3 years outside Europe?

Unfortunately, we are afraid that we can’t take your application into account. The 3 years relevant work experience limit is a hard limit.

However, we are still looking for people who want to join us. Thus, do not hesitate to  apply for a direct entry at Airbus . 

Does Airbus sponsor work permits and visa for non-Europeans?

Of course we will help you to get your visa and work permit once you are selected for a position.

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30 Best universities for Mechanical Engineering in Moscow, Russia

Updated: February 29, 2024

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Below is a list of best universities in Moscow ranked based on their research performance in Mechanical Engineering. A graph of 269K citations received by 45.8K academic papers made by 30 universities in Moscow was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. Moscow State University

For Mechanical Engineering

2. Bauman Moscow State Technical University

3. National Research University Higher School of Economics

4. Moscow Aviation Institute

5. N.R.U. Moscow Power Engineering Institute

6. National Research Nuclear University MEPI

7. National University of Science and Technology "MISIS"

8. Moscow Institute of Physics and Technology

9. Moscow State Technological University "Stankin"

10. RUDN University

11. Moscow Polytech

12. Moscow State University of Railway Engineering

13. Finance Academy under the Government of the Russian Federation

14. Moscow Medical Academy

15. Russian State University of Oil and Gas

16. mendeleev university of chemical technology of russia.

17. Russian National Research Medical University

18. Plekhanov Russian University of Economics

19. National Research University of Electronic Technology

20. Moscow State Pedagogical University

21. Russian Presidential Academy of National Economy and Public Administration

22. State University of Management

23. Moscow State Institute of International Relations

24. Russian State Geological Prospecting University

25. russian state agricultural university.

26. New Economic School

27. Moscow State Technical University of Civil Aviation

28. Russian State University for the Humanities

29. Russian State Social University

30. Moscow State Linguistic University

Universities for Mechanical Engineering near Moscow

Engineering subfields in moscow.

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• Request Info

Kingson Wang ’23, Financial Analyst at First Citizens Bank

According to Kingson Wang, Jenkins Graduate Programs offered a foundation in marketing and analytics he couldn’t find anywhere else – and as a career changer hoping to pivot into a data analyst role, that opportunity was too good to pass up. Thanks to hands-on learning opportunities in the Master of Management, Marketing Analytics (MMA) program and the opportunity to learn modern analytics software, he landed a job at First Citizens Bank.

Get to know Kingson 

Current role: Financial analyst, First Citizens Bank Current industry: Finance Current location: Raleigh, NC

Program start date: August 2021 Graduation date: May 2023 Certificate: Business Analytics 

Life before Jenkins

Education: University of North Carolina at Greensboro, B.S. in marketing  Pre-program work experience: 6 years Pre-program roles: Customer care associate, access specialist, sterile processing technician, data analyst Pre-program fields: Customer service, health care, tech Pre-program industries: Insurance, health care, consulting

Why Marketing Analytics?

After recognizing that his career had strayed away from his passions, Wang decided to pursue a career change and began looking into different master’s programs. “I was at a point in my career where I knew I wasn’t happy with what I was doing. It was so far off course from where I originally wanted to go. So, I decided to go back to school and reset my path and came across the Marketing Analytics program at NC State,” he says. 

Why Jenkins? 

Wang quickly realized that Jenkins Graduate School offered a degree program he couldn’t find anywhere else. “My undergraduate degree was in marketing, and I was interested in the field of analytics – so this program seemed like the best of both worlds. It was a unique opportunity to learn new skills that are more in-demand than ever before – and to see how they’re applied in the real world,” he says. 

It was a unique opportunity to learn new skills that are more in-demand than ever before – and to see how they’re applied in the real world.

What made it great

For Wang, the real-world connections made in the classroom – plus the experiential learning opportunities – made the MMA curriculum engaging, practical and beneficial to his current role. “I really appreciated the hands-on projects that we worked on and have found that they’ve translated over to the work I do now,” he explains. “Our practicum stands out because we had the opportunity to assist an actual company and help them solve a problem their business was facing.” He also appreciated how engaging the professors in the MMA program were. “They were very knowledgeable and it was obvious that they were passionate about the topics they taught,” he says. 

Career impact 

After graduating, Wang was hired as a financial analyst with First Citizens Bank. “Without a doubt, this degree helped me get the offer. In particular, they were impressed with my knowledge of the software the company uses – which I learned in the MMA program,” he says. “That helped me become acclimated to my current role very quickly.” 

Final thoughts

Wang recommends the program to anyone with a passion for analytics – and especially those who hope to make a career change. “If you’re like me and want to try a new career that is more challenging, then I’d recommend giving this program a try. The MMA program allowed me to develop new skill sets that I otherwise would not have had the opportunity to acquire,” he says. He also recommends the program to anyone who wants to learn how to tell stories using data. “In my current role, I deal with lots of spreadsheets – and looking at the dataset at a surface level, the numbers don’t mean much. Once I dive a little deeper, that’s when a story starts to form. The MMA program taught me that data sometimes seems to say one thing, but if we put it into visual form, it might tell us something different,” Wang explains. “For example, I was recently tasked with seeing whether my bank’s recent acquisition resulted in competing services. On the surface, it seemed that our banks were competing in the same sector – until I looked at it on a more granular level. I realized that our banks may have a presence in the same category, but their services were catered to different clients. Being able to tell those kinds of stories with data is critical for making informed decisions – and that’s what the MMA program equips graduates to do.”

Being able to tell those kinds of stories with data is critical for making informed decisions – and that’s what the MMA program equips graduates to do.

Get in touch

Connect with Kingson on LinkedIn.  

To learn more about the Master of Management, Marketing Analytics (MMA) program at NC State’s Poole College of Management, click here .

• Alumni stories

Victor Mukhin

• Scientific Program

Title : Active carbons as nanoporous materials for solving of environmental problems

However, up to now, the main carriers of catalytic additives have been mineral sorbents: silica gels, alumogels. This is obviously due to the fact that they consist of pure homogeneous components SiO2 and Al2O3, respectively. It is generally known that impurities, especially the ash elements, are catalytic poisons that reduce the effectiveness of the catalyst. Therefore, carbon sorbents with 5-15% by weight of ash elements in their composition are not used in the above mentioned technologies. However, in such an important field as a gas-mask technique, carbon sorbents (active carbons) are carriers of catalytic additives, providing effective protection of a person against any types of potent poisonous substances (PPS). In ESPE “JSC "Neorganika" there has been developed the technology of unique ashless spherical carbon carrier-catalysts by the method of liquid forming of furfural copolymers with subsequent gas-vapor activation, brand PAC. Active carbons PAC have 100% qualitative characteristics of the three main properties of carbon sorbents: strength - 100%, the proportion of sorbing pores in the pore space – 100%, purity - 100% (ash content is close to zero). A particularly outstanding feature of active PAC carbons is their uniquely high mechanical compressive strength of 740 ± 40 MPa, which is 3-7 times larger than that of  such materials as granite, quartzite, electric coal, and is comparable to the value for cast iron - 400-1000 MPa. This allows the PAC to operate under severe conditions in moving and fluidized beds.  Obviously, it is time to actively develop catalysts based on PAC sorbents for oil refining, petrochemicals, gas processing and various technologies of organic synthesis.

Victor M. Mukhin was born in 1946 in the town of Orsk, Russia. In 1970 he graduated the Technological Institute in Leningrad. Victor M. Mukhin was directed to work to the scientific-industrial organization "Neorganika" (Elektrostal, Moscow region) where he is working during 47 years, at present as the head of the laboratory of carbon sorbents.     Victor M. Mukhin defended a Ph. D. thesis and a doctoral thesis at the Mendeleev University of Chemical Technology of Russia (in 1979 and 1997 accordingly). Professor of Mendeleev University of Chemical Technology of Russia. Scientific interests: production, investigation and application of active carbons, technological and ecological carbon-adsorptive processes, environmental protection, production of ecologically clean food.   

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2024 Alpha Mu Alpha Marketing Honor Society Inductees

Ic's ama chapter, marketing department, and school of business congratulate this year's alpha mu alpha honorees..

The Marketing Department in the School of Business and the Ithaca College student chapter of the America Marketing Association are pleased to recognize this year's inductees into the Alpha Mu Alpha international marketing honor society.

The following seniors met the criteria for membership and accepted the invitation to join:

Kaitlyn Layne-Holmes

Brenna Lorenzen

Thomas Lynde

Since its inception in 1937, the American Marketing Association (AMA) has remained committed to the advancement of excellence in the field of marketing. It was this commitment which fostered the establishment of Alpha Mu Alpha in the spring of 1981. Alpha Mu Alpha is the international marketing honorary for qualified undergraduate, graduate, and doctoral marketing students, and for marketing faculty. Under the auspices of the AMA, a selected advisory committee of marketing educators designed the recognition program to acknowledge outstanding scholastic achievement on a highly competitive basis.

Congratulations to our outstanding honorees!