security agency business plan

Private Security Business Plan [Sample Template]

By: Author Tony Martins Ajaero

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Are you about starting a private security agency ? If YES, here is a complete sample private security company business plan template & feasibility report you can use for FREE .

The security industry is an integral part of our world- especially in periods such as this when crime and terrorism has been taken to an all – time high. As a matter of fact, The united states and of course all the countries of the world spend fortunes annually on security; the budget for security is always on the increase every New Year because people that perpetuate crimes and terror are becoming sophisticated as the year goes by.

Basically, a private security company is any company that provides both armed and unarmed security related services and expertise to both private clients and public clients at an agreed fee.

According to the United States of Bureau of Labor Statistics, a private security company is a company that engages in services like providing security guards (bodyguard, guard dog, parking security and security guard services) and patrol services et al.

The average private security outfit can go as far as providing advanced special operations services for special clients when they make demand of it.

For instance; it is the duty of security companies to provide security related services such as the prevention of unauthorized activity or entry in a specified perimeter, traffic regulation, access control, and fire and theft prevention and detection et al.

These services can be largely described as the protection of personnel and/or assets.  Private security outfits can also offer security related services such as roving patrol, bodyguard, and guard dog services et al.

A Sample Private Security Company Business Plan Template

1. industry overview.

It is obvious that the private security industry is indeed a fast growing industry, at present there are about 2 million full-time security workers in the United States of America and this number is expected to grow by an estimate of 21 percent by 2022.

The worldwide private security services industry was approximately 96 billion U.S. dollars in size way back 2013 and statistics has it that the largest share of this market was held by Europe at almost 30 percent,  then followed by Asia (with the exception of Japan) and North America.

The income of the private security services industry was set to reach an estimate of about 25 billion U.S. dollars in the United States in 2014. Security alarm services alone in the United States of America generated whooping sum of 17 billion U.S. dollars per year between 2008 and 2014.

It is on record that in 2013, the money generated by the global security technology and related services market rose just over 67 billion U.S. dollars and was projected to reach an estimate of about 86 billion by the year 2016. Statistics also has it that the global spending on ICT related security services was set to reach approximately 50 billion U.S. dollars in 2015.

Without doubt, the private security industry is indeed a large industry which is why some of the leading private security companies worldwide such as UK-based G4S, Sweden-based Securitas AB and U.S.-based ADT Corporation – in 2013 could boast of generating 12.08 billion, 10.12 billion and 3.31 billion U.S. dollars respectively in just a calendar year.

Whereas in the United States of America, the fastest-growing private security company in 2013 was Innovative Surveillance Solutions with a three-year combined revenue growth of about 5,605 percent.

It is on record that of the 15 fastest-growing private security companies, Datto (A Connecticut-based Company specializes in hardware-based backup, disaster recovery and business continuity services) generated the most revenue that year with 48.9 million U.S. dollars.

Statistics also has it that in 2010, the revenue of security services in the United States of America is estimated to be at about 25.2 billion U.S. dollars.

Without mincing words, the private security industry is one industry that is growing despite the point that the government of various countries are not relenting when it comes to providing security for her citizens. One thing is certain, the private security industry is an evolving one and new technology and approaches are being employed when it comes to delivering standard and safer security services.

The industry can’t be said to be oversaturated simply because there are different areas (niches) a private security company can specialize in and if you are good with what you do, then you won’t struggle much to continue to attract clients both nationally and internationally.

The factors and incentives that encourage entrepreneurs to venture into the private security industry are the ability to get good returns on your investment with minimal risks. For example, when you secure a contract to provide security for an event or an organization, the norm is that you will be financially mobilized before executing the contract.

People also get encouraged to go into starting their own private security companies because on the average it is cost effective to manage the business / workforce. It is the practice for private security outfits to recruit and trained security guards, bodyguards and security dogs et al when only when they have a security contract to execute which is why they don’t usually maintain a large workforce.

2. Executive Summary

Stevenson & Gabby® Security Solutions is a first – class and licensed private security company that will be based in Carson City – Nevada. We have been able to secure all the required security clearance to and office facility to run a private security company in the United States.

We are aware that to run a standard private security outfit can be demanding which is why we are well trained and equipped to perform excellently well. Stevenson & Gabby® Security Solutions is a client-focused and result driven private security outfit that provides broad-based security services at an affordable fee that won’t in any way put a hole in the pocket of our clients.

We will offer a standard and professional security services such as the prevention of unauthorized activity or entry in a specified perimeter, traffic regulation, access control, and fire and theft prevention and detection, security advisory and consultancy services, roving patrol, bodyguard, and guard dog services et alto all our individual clients, and corporate clients at local, state, national, and international level.

We will ensure that we work hard to meet and surpass our clients’ expectations whenever they contract their security concerns to our organization.

At Stevenson & Gabby® Security Solutions, our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in a wide variety of private security services.

Stevenson & Gabby® Security Solutions will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our plan is to position Stevenson & Gabby® Security Solutions to become one of the leading brands in the private security services industry in the whole of Nevada, and also to be amongst the top 20 private security outfits in the United States of America within the first 10 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Carson City – Nevada is the right place to launch our private security business before spreading to other parts of the United States.

Stevenson & Gabby® Security Solutions is private – partnership business that is owned by Stevenson Murray and his friend and business partner Gabby Larry – White. The organization will be managed by both of them.  Mr. Stevenson Murray and Gabby Larry – White graduated from both The University of California – Berkley (First Degree), and University of Harvard (MBA).

Stevenson Murray is a Certified Security Project Manager (CSPM), Cisco Certified Security Professional (CCSP), Certified Security Compliance Specialist (CSCS), and Certified Information System Security Professional (CISSP), while Gabby Larry – White is certified Industrial Security Professional Certification (ISP®) and Global Industrial Cyber Security Professional (GICSP). They have combined hands on experience to help build Stevenson & Gabby® Security Solutions.

3. Our Products and Services

Stevenson & Gabby® Security Solutions is going to offer varieties of services within the scope of private security services industry in the United States of America. Our intention of starting our private security outfit is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and ambition.

Our business offering are listed below;

• Prevention of unauthorized activity or entry in a specified perimeter
• Traffic regulation services
• Access control services
• Fire and theft prevention and detection services
• Security advisory and consultancy services
• Roving patrol services
• Bodyguard, and guard dog services

4. Our Mission and Vision Statement

• Our vision is to build a private security company brand that will become the number one choice for both individual clients and corporate clients in the whole of Carson City – Nevada.
• Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional and trusted private security services that assist individuals, businesses and non-profit organizations.
• We are to position the business to become the leading brand in the private security services industry in the whole of Nevada, and also to be amongst the top 20 private security outfits in the United States of America within the first 10 years of operations.

Our Business Structure

Stevenson & Gabby® Security Solutions is a standard private security services outfit that intends to start small in Carson City – Nevada, but looks to grow big in order to compete favorably with leading private security services outfits both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hiring the best hands within our area of operations.

At Stevenson & Gabby® Security Solutions, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer

Chief Security Officer / Manager

Security Consultant

Admin and HR Manager

Marketing and Sales Executive

• Customer Services Executive
• Security Guards

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Manages the overall activities of security staff members and equipment
• Achieves maximum profitability and over-all success by controlling costs and quality of service.
• Completes weekly schedules. Schedule employees as necessary to ensure adequate and consistent levels of security service.
• Supervises weekly schedules. Schedule staff as necessary to ensure adequate and consistent levels of service
• Responsible for security control policies and completion of necessary forms.
• Co-ordinates the general execution of security services as requested by clients.
• Summit security reports on a regular basis to the management of the organization and give professional advice as at when due.
• Responsible for interviewing and hiring security guards, vendors, selecting and ordering materials, negotiating rates, coordinating the sequence of events as it relates to security services
• Plans, designs and produces security solutions (software and hardware et al) while managing all project delivery elements within time limits
• Liaises with clients to identify their security needs and to ensure customer satisfaction
• Conducts market research, gather information and negotiate contracts prior to closing any deals
• Provides security feedback and periodic reports to stakeholders
• Proposes ideas to improve provided security services
• Ensures compliance with insurance, legal, health and safety obligations
• Specifies staff requirements and coordinate their activities
• Cooperates with marketing and PR to promote and publicize safety concerns
• Proactively handle any arising issues and troubleshoot any emerging problems on the event day
• Conducts pre- and post – security evaluations and report on outcomes
• Research market, identifies security services opportunities and generate interest
• Offers security advisory and consultancy services to clients
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily office activities.
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with company policy
• Responsible for handling business research, marker surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executive

• Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Security Guards:

• Responsible for prevention of unauthorized activity or entry in a specified perimeter
• Handle traffic regulation services
• In charge of access control services
• Responsible for fire and theft prevention and detection services
• Part of the roving patrol services team
• Offer bodyguard , and guard dog services

6. SWOT Analysis

Because of our drive for excellence when it comes to running a standard private security services business, we were able to engage some of the finest business consultants in Carson City – Nevada to look through our business concept and together we were able to critically examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard private security outfit

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Carson City – Nevada. Here is a of what we got from the critically conducted SWOT Analysis Stevenson & Gabby® Security Solutions;

Aside from the reality that all our private security company is of world – class standard and the business is well positioned and well – equipped to meet the 21 st century demand of both high profile corporate and individual clients, we have a team that can go all the way to give our clients value for their money; a team that are trained and equipped to pay attention to details as regard security concerns. We are well positioned and we know we will attract loads of clients from the first day we open our doors for business.

As a new private security outfit, it might take some time for our organization to break into the market and gain acceptance in the already saturated private security services industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the private security services industry is massive considering the number of corporate clients and individual clients who can’t afford to leave the security of the properties and lives to government security agencies. As a standard and world – class private security outfit, we are ready to take advantage of any opportunity that comes our way.

Some of the threats that we may likely face as a private security outfit operating in the United States are unfavorable government policies, the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing cum spending power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The security industry is one of the industries that is highly regulated so as to prevent costly security breaches that endanger the security of a country. So if you are looking towards starting a private security company, then you should acquire international security certifications; it will give you edge amongst your competitors.

The truth is that, the more relevant security certifications that you and your team have, the easier it is for you to convince people to patronize your services. Although if you are able to build a successful security company brand, you can pitch your business in any part of the world and still make success out of the business especially if you run a security consultancy and advisory business.

But if you are just starting out; especially if you are a newbie in the security industry, it is important that you locate your business in an area with healthy business activities.

As a matter of fact, social media has now become one of the most important tools private security outfits leverage on to disseminate information about their security concerns, solicit feedback, and create year-round engagement with their target audience.

Furthermore, new software apps and emerging technology have made it easier for private security outfits to gather all the needed data and information that will help them plan and project for the future.

8. Our Target Market

Although Stevenson & Gabby® Security Solutions will initially serve small to medium sized business, from new ventures to well established businesses and individual clients, but that does not in any way stop us from growing to be able to compete with the leading private security companies in the United States.

As a standard and well – equipped private security company, Stevenson & Gabby® Security Solutions offers a wide range of private security services hence we are well trained and equipped to services a wide range of clientele base. Our target market cuts across people of different class and people from all walks of life, local and international organizations as well.

We are coming into the industry with a business concept that will enable us work with the highly placed people and companies in the country and at the same with the lowly placed people and smaller businesses. Below is a list of the people and organizations that we have specifically design our products and services for;

• Blue Chips Companies
• Corporate Organizations
• Religious Organizations
• Political Parties / Politicians
• Households / Families
• Estates and Communities
• Celebrities
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Sport Organizations
• Entrepreneurs and Start – Ups

Our Competitive Advantage

Surviving in the business world as a private security company requires more than, your expertise, knowing how to deliver standard security contracts but also how to network with key people that matters; decision makers that can decide who a security contract is giving to and all that.

No doubt there are loads of big time investors such as Halliburton et al that have a stake in the private security industry, but one thing is certain, there is room big enough to accommodate both the big private security companies and the small private security companies.

What smaller private security companies need to do to survive in the industry is to concentrate on providing security services to households, event planners, estates, communities, schools, hospitals and hotels et al before bidding for big security contracts from corporations and government agencies.

Stevenson & Gabby® Security Solutions might be a new entrant into the private security services industry in the United States of America, but the management staffs and owners of the business are considered gurus. They are people who are core professionals and licensed and highly qualified private security experts in the United States.

We are a world – class and standard private security business that is well positioned and well – equipped to meet the 21 st century security demand of both high profile corporate and individual clients. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be amongst the best within our category (startups private security services companies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Stevenson & Gabby® Security Solutions is established with the aim of maximizing profits in the private security services industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis and sign retainer – ship with most of our clients.

Stevenson & Gabby® Security Solutions will generate income by offering the following private security services for individuals and for corporate organizations;

10. Sales Forecast

One thing is certain, there would always be corporate clients and individual clients who may not be able to afford to leave the security of the properties and lives to government security agencies. As a standard and world – class private security outfit, we are ready to take advantage of any opportunity that comes our way.

We are well positioned to take on the available market in Carson City – Nevada and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Carson City to other cities in Nevada and other states in the U.S.

We have been able to critically examine the private security services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Carson City – Nevada.

Below are the sales projection for Stevenson & Gabby® Security Solutions, it is based on the location of our business and the wide range of private security services that we will be offering;

• First Fiscal Year-: $350,000
• Second Fiscal Year-: $750,000
• Third Fiscal Year-: $1.25 Million

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst private security services companies in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing concerns.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis, so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent job deliveries speaks for us in the market place; we want to build a standard private security services business that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our private security services company to become one of the top 20 private security services companies in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the Carson City – Nevada but also in other cities in the United States of America.

Stevenson & Gabby® Security Solutions is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to corporate organizations, religious organizations, schools, households and key stake holders in Lincoln and other cities in Carson City – Nevada
• Promptness in bidding for private security services contracts from the government and other cooperate organizations
• Advertise our business in relevant magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver quality private security services to them
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the private security services industry by storm which is why we have made provisions for effective publicity and advertisement of our private security services outfit. Below are the platforms we intend to leverage on to promote and advertise Stevenson & Gabby® Security Solutions;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Carson City – Nevada
• Engage in road show from time to time in target neighborhoods
• Distribute our fliers and handbills in target areas
• Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

Just like in services and consulting business, hourly billing for private security services is also a long – time tradition in the industry.  However, for some types of contracts or clients flat fees make more sense because they allow clients to better predict the overall service charges.

As a result of this, Stevenson & Gabby® Security Solutions charge our clients both flat fee and hourly billing as long as it favors both parties. At Stevenson & Gabby® Security Solutions we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance.

In addition, we will also offer special discounted rates to start – ups, nonprofits, cooperatives, and small social enterprises. We are aware that there are some clients that would need regular access to private security services, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

• Payment Options

The payment policy adopted by Stevenson & Gabby® Security Solutions is an all-inclusive one because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Stevenson & Gabby® Security Solutions will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via POS
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a private security services company; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital;

• The total fee for incorporating the business in the United States of America- $750.
• The budget for basic insurance policy covers, permits and business license – $2,500
• The amount needed to acquire a suitable office facility (Re – Construction of the facility inclusive) – $150,000.
• The Cost for equipping the office (computers, software applications, printers, fax machines, furniture, telephones, filing cabins, security and safety gadgets and electronics et al) – $5,000
• The Cost of Launching an official Website – $600
• The cost for the purchase of 21 st century security gadgets, software and guard dogs et al – $100,000
• Budget for paying  employees for 2 months plus utility bills – $100,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Miscellaneous: $5,000

Going by the report from the market research and feasibility studies conducted, we will need about seven hundred and fifty thousand ( 450,000 ) U.S. dollars to successfully set – up a medium scale but standard private security company in the United States of America.

Generating Funding / Startup Capital for Stevenson & Gabby® Security Solutions

Stevenson & Gabby® Security Solutions is a private – partnership business that will be owned by Stevenson Murray and his friend and business partner Gabby Larry – White. They are the sole financial of the firm, but may likely welcome partners later which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Stevenson & Gabby® Security Solutions is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our private security services a little bit lower than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Stevenson & Gabby® Security Solutions will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Securing a standard office facility and reconstruction inclusive: In Progress
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed security gadgets, patrol vans, security software application, security / guard dogs, uniforms, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the industry: In Progress

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How to Write a Security Consulting Business Plan in 7 Steps:

1. describe the purpose of your security consulting business..

The first step to writing your business plan is to describe the purpose of your security consulting business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a security consulting business:

At Security Consulting, our mission is to provide clients with the highest level of security and protection services, utilizing our expertise and cutting-edge technology to safeguard their businesses, homes, and personal assets. We strive to be a trusted partner for our clients, delivering personalized solutions that meet their unique security needs and exceed their expectations. Our team is dedicated to staying ahead of the curve in an ever-evolving industry, constantly updating our knowledge and skills to provide the most effective and innovative solutions to our clients.

2. Products & Services Offered by Your Security Consulting Business.

The next step is to outline your products and services for your security consulting business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your security consulting business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your security consulting business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your security consulting business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a security consulting business?

To run a security consulting business, the following equipment, supplies, and permits are needed:

• Computer and office equipment
• Security analysis and assessment software
• Security surveillance equipment
• Business license
• Background checks for employees

In addition to these items, it is also important for the business to have knowledgeable and experienced employees who are trained in security analysis and assessment techniques.

5. Management & Organization of Your Security Consulting Business.

The second part of your security consulting business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your security consulting business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Security Consulting Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a security consulting business varies based on many different variables, but below are a few different types of startup costs for a security consulting business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your security consulting business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your security consulting business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your security consulting business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Security Consulting Business Plans:

Why do you need a business plan for a security consulting business.

A business plan is a document that outlines the goals and objectives of a business, as well as the strategies and tactics that will be used to achieve those goals. It is important to have a business plan for your security consulting business because it helps to focus the efforts of the company, communicate the business's goals and objectives to potential investors, and provide a roadmap for the business to follow. Additionally, a business plan can be used to help secure funding from investors or lenders, who will want to see that the business has a solid plan in place before they provide funding.

How to write a business plan for your security consulting business?)

To build a business plan for your security consulting business, start by researching your industry, competitors, and target market. Use this information to define your business's goals and objectives, as well as the strategies and tactics that you will use to achieve those goals. Next, create a financial plan that outlines your projected income, expenses, and profit. This should include a projected income statement, cash flow statement, and balance sheet. Once you have all of this information, you can use it to create a comprehensive business plan that outlines the goals and objectives of your business, as well as the strategies and tactics that you will use to achieve those goals. A well-written security consulting business plan contains the following sections: Purpose, Products & Services, Marketing Plan (including Marketing Strategy), Operations/Management Plan (including Operations/Management Strategy), Financial Plan (including Financial Forecasts), and Appendixes.

Can you write a security consulting business plan yourself?

Yes, you can write a security consulting business plan yourself. Writing a business plan is a valuable exercise that can help you clarify your business idea, identify potential challenges and opportunities, and develop a roadmap for success. While there are many resources and templates available to help you write a business plan, the process of creating one is ultimately up to you.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

How To Write a Business Plan for Security Agency in 9 Steps: Checklist

By alex ryzhkov, resources on security agency.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan

Starting a security agency can be a lucrative business, especially with the growing demand for security services in today's uncertain world. According to IBISWorld, the security services industry's revenue is expected to grow by 3.9% in 2021. If you're considering starting a security agency, then this article is for you. In this post, we'll take you through 9 key steps to help you write a winning business plan.

Before you start putting together your business plan, it's important to conduct market research and analysis to identify the current demand for security services in your local area. You need to know your target audience and what types of security services are in high demand. This will help you determine the services you should offer, and how to price them.

Defining your business structure is important as you need to meet legal requirements to start a security agency. You need to choose the right business entity, obtain licenses and permits, and register your business with the appropriate authorities. The legal structure you choose will impact aspects such as taxes, liability, and financing.

Creating a marketing strategy will help you reach your target audience and promote your services. You can use traditional and digital marketing methods that are in line with your target market's preferences.

To ensure your business's success, it's important to assess personnel and hiring needs . You'll need to understand the qualifications, certifications, and experience required for hiring personnel and the cost implications for vetting and training your staff.

Establishing partnerships and collaborations with other security service providers, private investigators, and law enforcement agencies can help you increase the services you can offer to clients while taking advantage of other businesses' expertise.

Finally, it's vital to create a mission and values statement to define what your business stands for and the goals you're working towards. By creating a vision of who you are and what you want to achieve, you'll be able to align your business to your clients' and staff's expectations.

By following these nine tips, you'll be well on your way to writing a winning business plan for your security agency.

Conduct Market Research And Analysis

Starting any business requires extensive research and analysis to ensure its success. Conducting market research is an essential step in developing a successful security agency. Market research enables you to establish the potential demand for your services and discover the competition. Additionally, it can provide you with insights about the industry trends and techniques that your agency can implement to stay ahead of the curve.

One essential factor in conducting market research is identifying your potential target audience . Your security agency may provide services to a wide variety of clients, including small and medium-sized businesses, large corporations, and individuals. Identifying the needs and requirements of your target audience can help you tailor your services and develop marketing campaigns that resonate with them.

Market Research Tips:

• Use industry analysis reports and publications to determine the latest trends in security.
• Competitor analysis can provide an overview of the services provided and pricing structure.
• Utilize online surveys or focus groups to capture essential demographic data about your target clients.
• Explore alternatives for funding your security business.

Furthermore, determining the types of services and pricing is a crucial step in establishing the viability of your business. By conducting surveys and interviews with potential clients, the ideal services package can be identified. The results of this survey will help you develop pricing packages that reflect the price point anticipated by clients.

Another essential aspect of market research is conducting a feasibility study to evaluate the profitability of the business. This study identifies the levels of requirements by clients and the competition, to determine the expected level of competition and revenue. With this information, a revenue model can be developed that incorporates the expected revenue sources for the security agency.

Feasibility Study Tips:

• Evaluate the financial requirements for starting and operating a security agency to obtain the necessary startup capital.
• Analyze the market size, profitability, and growth potential for your business.
• Investigate the required resources and infrastructure needed to start and operate the business successfully.
• Ensure compliance with state and federal regulations, such as legal requirements, licenses, and permits.

Conducting market research requires time and effort, but it's a critical step in launching a successful security agency. It helps you understand the competition, identify your target audience, develop pricing and services packages, and determine the feasibility of your business.

Identify Target Audience

The success of your security agency depends on identifying your target audience . It's important to determine who your potential clients are and what type of security services they require. Understanding your target audience's security needs and preferences can help you develop services that specifically cater to them.

To identify your target audience, research your potential clients using demographic data, market trends, and customer feedback. Consider factors such as location, age, industry, size, and revenue. You can also study your competitors to determine their target audience and what services they offer.

• Consider conducting surveys or focus groups to gain direct feedback from potential clients.
• Use social media analytics to track engagement and determine your audience's interests and behavior.

Once you've identified your target audience, create buyer personas to make your marketing efforts more effective. A buyer persona is a fictional representation of your ideal client based on market research and customer feedback. It should include information such as demographics, behavior, goals, pain points, and objections.

By understanding your target audience and creating buyer personas, you can tailor your marketing messaging, services, and pricing to meet their needs and preferences. This can help you create a competitive advantage in the market and attract and retain clients.

Determine Services And Pricing

Once you have conducted market research and identified your target audience, it's time to determine the services you will offer and how much they will cost.

Define Your Services: Start by determining the services that you want to offer based on the needs of your target audience. As a security agency, you could offer services such as video surveillance, access control, site security, investigation, personal and executive protection, security consulting, and risk assessment. Consider the services that will be in high demand in your niche and those that will be profitable for your business in the long run.

Set Pricing: The next step is to set the prices for your services. You should ensure that your prices are competitive in the market and that they are profitable for your business. Consider the resources that will be required to deliver each service, including labor, materials, and equipment. Take into account the prevailing market rates and adjust your prices up or down accordingly.

Create Packages: To make it easier for clients to choose your services, consider creating packages that combine two or more services. This will not only simplify the decision-making process for clients but also increase the value of your services. You could create different packages for small, medium-sized, and large businesses depending on their needs.

• Ensure that your prices are transparent and that clients know exactly what they are paying for.
• Consider offering discounts to clients who sign long-term contracts.
• Provide a clear breakdown of costs to clients, including labor costs, equipment costs, and any other expenses that may be incurred.
• Continuously review your pricing strategy to ensure that it remains competitive and profitable.

By determining your services and pricing, you will be able to communicate the value of your business to potential clients. Ensure that your pricing strategy is competitive and that your services are designed to meet the needs of your target audience. Remember, pricing is not set in stone, so you may need to adjust your prices from time to time to remain competitive in the market.

Define Business Structure and Legal Requirements

When starting a security agency, it is important to define the business structure and legal requirements. The structure of your business will determine how it is legally organized and operated, and the legal requirements will vary depending on your location and the services you provide.

Choose your business structure: The most common business structures include Sole Proprietorship, Partnership, Limited Liability Company (LLC), and Corporation. Each structure has its own benefits and drawbacks, so research them thoroughly before making a decision. Consider consulting with a business attorney and a financial advisor to make an informed decision on the best structure for your security agency.

• Consider the tax implications of each structure - some may have more favorable tax treatment than others.
• Think about the liability protection each structure provides - you may want to protect your personal assets from business liabilities.
• The structure you choose can affect the ease of obtaining financing and the flexibility in managing your assets and operations.

Register Your Business: Registering your security agency will depend on your location and business structure. Check with your state and local governments to determine the specific requirements for your business. This may include obtaining a business license, registering for a sales tax permit, and other regulatory requirements specific to the security industry.

Obtain Necessary Permits and Licenses: Depending on the services you plan to offer, you may need additional permits and licenses to operate legally. Research and apply for any necessary permits or licenses, such as a private investigator license or a security guard permit.

• Keep in mind that permit and licensing requirements may vary by state and even by municipality, so research those regulations thoroughly.
• Ensure that your team and yourself are properly trained and certified in the services you'll be providing to avoid legal issues.
• Consider obtaining certifications from industry organizations like ASIS International, which can add credibility and increase your knowledge.

Protect your Intellectual Property: Consider protecting your intellectual property, such as your business name or logo, by registering for trademarks and copyrights with the United States Patent and Trademark Office (USPTO) and the Copyright Office.

Have Legal Contracts Prepared: Having legal contracts prepared is crucial for any security agency to ensure that all parties involved are clear about the terms and conditions of the services provided. Consult with an attorney to draft solid contracts, including service agreements, non-disclosure agreements, and any other legally-binding documents that are relevant to your services.

• Be sure to have contracts that are fair and legally binding to both parties.
• Make sure all contracts include detailed information about the services to be provided, payment terms, and any other important details to avoid misunderstandings or disputes.
• Get legal advice when drafting contracts especially when dealing with very important clients.

By defining the business structure and legal requirements of your security agency, you can ensure that your business will operate within the bounds of the law and protect your assets.

Develop A Marketing Strategy

Now that you’ve determined your target audience, services, and pricing, it’s time to develop a marketing strategy to reach potential clients. Your marketing plan will outline how you plan to promote your security agency and how you can differentiate yourself from competitors.

Identify Marketing Tactics: Start by identifying the marketing tactics you plan to use. This might include creating a website, business cards, brochures, social media, advertising, and attending industry conferences. Be sure to choose tactics that will reach your target audience effectively.

• Include CTA (Call To Action) buttons on all of your marketing materials, prompting potential clients to contact you.
• Utilize paid advertising, including Google Ads or Facebook Ads, to reach a larger audience.
• Consider sponsoring local events to increase brand awareness.

Create a Content Strategy: Developing a content strategy and creating valuable content showcases your expertise and attracts potential clients. This might include blog posts, white papers, videos, case studies, and social media posts. Choose topics that are relevant to your target audience and provide helpful information that positions you as a knowledgeable resource.

• Research keywords and use them in your content to improve your website’s search engine optimization (SEO).
• Utilize social media channels to distribute content and engage with potential clients.
• Encourage satisfied clients to leave reviews on Google or social media to increase your company’s online presence.

Monitor and Adjust: Regularly monitor the effectiveness of your marketing plan so you can adjust as needed. This can include analyzing website traffic, measuring engagement on social media, and tracking leads. Use this data to make informed decisions on what is working and what needs to be changed.

• Create campaigns and track their performance (e.g. ROI) to evaluate which are most effective.
• Stay up-to-date on industry trends and adjust your strategy accordingly.

Determine Financial Projections And Funding Sources

One of the most crucial steps in starting a security agency is determining your financial projections and identifying potential funding sources . This will help you understand the financial viability of your business and get the necessary funding to start and sustain the business.

Financial Projections: To create your financial projections, you need to estimate your revenue, expenses, and expected profits for the first few years of operations. This will help you make informed decisions about the capital you'll need to start and grow your business, such as identifying if you'll need a loan or investors.

• Use accurate and realistic numbers based on market research and analysis.
• Be conservative in your estimates to avoid overestimating your revenue and underestimating your expenses.
• Consider hiring an accountant or financial advisor to help you with your financial projections.

Funding Sources: There are different funding options to consider when starting a security agency. Some of the available options include your personal savings, bank loans, venture capitalists, angel investors, and crowdfunding platforms.

• Research and compare funding options before making a decision.
• Be prepared to provide a solid business plan, financial projections, and possible return on investment to potential investors and lenders.
• Consider seeking the help of a financial advisor to assist you in selecting the financing option that best meets your needs and budget.

It's worth noting that starting a security agency requires a considerable financial commitment, and it may take some time before the business starts making a profit. Plan for potential setbacks and ensure you have a backup plan in case the business doesn't perform as expected.

Remember, financial projections and funding sources play a crucial role in determining the success of your business. Take the time to carefully consider your options and seek professional advice when necessary.

Assess Personnel And Hiring Needs

In order to ensure that our security agency is efficient and reliable, it's important that we assess our personnel and hiring needs early on. This will help us determine the number of employees required, the necessary qualifications, and the overall structure of our team.

We can begin by outlining the roles and responsibilities we need to fill . For instance, we might need surveillance officers, site security personnel, personal and executive protection specialists, or security consultants. By outlining these roles, we can gain a clearer understanding of the skills, training, and experience required for each.

It's also important to determine the number of employees we need to hire . This will depend on the size and scope of our operations and the number of clients we anticipate serving. We must ensure that we have enough personnel to provide round-the-clock security services to customers. Additionally, we should consider hiring backup personnel to cover any potential sick days or vacation periods of our main team members.

We must define the qualifications and certifications necessary for each role . This ensures that all personnel hired meet our quality standards and the needs of our clients. We might require a specific degree or qualification in criminology or previous work experience in a similar role.

The hiring process should also be considered carefully . We need to determine the recruitment process, job descriptions and qualifications for each position and compensation rates. A well-organized hiring process ensures that we hire the right people, with the right skill sets, which in turn strengthens the reputation and quality of our security agency.

• Consider hiring personnel with a range of languages proficiency as they can cater to clients who speak other languages.
• Require personnel to maintain certification and remain up to date with training.
• Consider conducting background checks on potential hires for safety and security purposes.

Assessing our personnel needs early on can save us money and headaches in the long run by ensuring we hire the right people for our business objectives.

Establish Partnerships And Collaborations

One important step in starting a successful security agency is to establish partnerships and collaborations. This not only helps your business grow but also enhances the quality of your services and raises your credibility in the market. Here are some things to consider when building partnerships:

• Identify potential partners - Look for companies or individuals in the security industry who complement your services, share your values, and have a proven track record of success.
• Build relationships - Reach out to potential partners and establish relationships by attending industry events, joining professional organizations, or setting up meetings.
• Define partnership goals - Clearly define the purpose of the partnership and identify mutual benefits to both parties. Outline specific goals, deliverables, and timelines to ensure a successful partnership.
• Establish terms and agreements - Once you have identified the right partner, negotiate mutually beneficial terms and agreements that outline expectations, responsibilities, and financial arrangements.
• Ensure compatibility - Ensure that the partnering company has a culture, values, and working style that is compatible with your business.
• Consider long-term partnerships - Look for long-term partnerships instead of short-term collaborations to build a sustainable business model.
• Research potential partners thoroughly to ensure that they fit your business vision and values.
• Don't rush into partnerships - take the time to establish a strong relationship and ensure compatibility before entering into any agreement.
• Be transparent and discuss any concerns or conflicts upfront to avoid misunderstandings later on.
• Keep communication lines open during the partnership to track progress and make adjustments as needed.

Building partnerships and collaborations can be a challenging process, but it can also be a rewarding one. It can help you to expand your services, enhance your capabilities, and build a strong brand reputation. By investing time and effort into establishing the right partnerships, you can set your security agency on the path to success.

Create A Mission And Values Statement

Creating a mission and values statement is a crucial step in defining the purpose and direction of your security agency. A mission statement sets out the overall goals and objectives of your company, while a values statement outlines the guiding principles and beliefs that will govern your business decisions and operations.

Your mission and values statement should be clear, concise, and memorable. It should reflect the unique identity and vision of your security agency and communicate your commitment to delivering high-quality security services to your clients.

Tips for Creating a Mission and Values Statement:

• Involve your team in the process to ensure buy-in and alignment with your company's values and mission
• Keep it short and to the point. A concise statement is easy to remember and communicate to stakeholders
• Make it aspirational. Your mission and values statement should inspire your team and clients to strive for excellence and uphold your core beliefs
• Ensure consistency. Your mission and values statement should align with your company culture, brand identity, and marketing messaging
• Revisit and revise your mission and values statement periodically to ensure it remains relevant and effective in guiding your company's decisions and operations

To create your mission statement, consider the following questions: What does your security agency stand for? What are your core values and beliefs? How can you best deliver value to your clients?

To create your values statement, consider the following questions: What behaviors and actions do you expect from your team members? What standards of excellence do you strive to achieve? How can you create a culture of trust, integrity, and respect within your organization?

Remember, your mission and values statement will serve as the foundation for your business strategy and operations. By clearly defining your purpose, beliefs, and goals upfront, you can establish a strong and sustainable security agency that meets the needs of your clients and team members alike.

Writing a business plan is an essential step in starting and running any successful venture, and creating a plan for a security agency is no different. By following these nine steps, you can develop a comprehensive and effective business plan that outlines your market research, target audience, services, pricing, legal requirements, marketing strategies, financial projections, personnel needs, partnerships, and mission statement. With a well-crafted plan, you can increase your chances of success and help ensure the safety and security of your clients.

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Security Guard Business Plan

Start your own security guard business plan

Batten-Hatchez Security

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

In the current political climate, with increasing fears of terrorist activity, and the current economic climate, which promises an upswing in general and in outsourced services especially, this business is launching at the right time. The business will target large retail stores and building management companies first in order to establish a strong base of clients in Coastalburg.

Batten-Hatchez Security will remove worries for clients who require security guards for their buildings, facilities, and events by providing excellent customer service for clients and in-depth training for their employees.

[ Note: marketing info here is out of date; included for illustration purposes only. Dates have been changed. ] 

According to IBISWorld, there were 41,000 security services firms in the U.S. in 20XX running 56,000 establishments. The average size of a firm was $700,000 revenue per year based on these numbers, meaning that the industry includes both small and larger companies. There are few barriers to entry, as long as basic legal requirements are met, as the capital investment in the business is very low. The industry depends on a supply of labor, often using retired police officers as security guards.

As security guard services are sold business-to-business, marketing and advertisement is generally targeted on the markets and industries the security companies seek to serve. Businesses generally search for security guard providers on the Internet or through referrals from other companies they trust.

Competition

Top players in the industry include Securitas AB, Allied Security LLC, The Brink’s Company, and G4S plc. Huge players provide services for a huge range of markets, including governments, chemical and petrochemical, colleges and universities, commercial real estate, financial institutions, health care facilities, manufacturing and industrial, residential communities, shopping centers, and temporary security services.

Batten-Hatchez Security will remove worries for clients who require security guards for their buildings, facilities, and events by providing excellent customer service for clients and in-depth training for their employees

Expectations

The business expects respectable sales of in the first year, almost doubling by the end of the third year. Gross margins will be similar to the industry average, based on guard labor costs vs. billings. After the initial investment and launch, a lean first year, and the establishment of an office and training space in the second year, the business will be poised to expand through its own financing after three years. After the business is proved replicable in additional cities, the business may be sold to provide an exit for the initial investor and founders.

Financial Highlights by Year

Financing needed.

The $76,700 investment as follows: 

Louis Giordano $15,000

Jared Case $15,000

Unspecified family/friend investment: $46,700

Problem & Solution

Problem worth solving, our solution.

Located in Coastalburg at its launch, the business will provide security guards, security audits, and referrals to equipment providers to commercial buildings, retail businesses, and, eventually special event venues and other clients. The business seeks to acquire capital from an angel investor and will expand to additional cities in Ourstate and beyond if successful.

Target Market

Market size & segments.

The market for security guard services includes building management companies, retail businesses, event venues, and other businesses. IBISworld.com reports that the security services industry as a whole was $29.7 billion in 20xx. While this number includes investigative services and armored car services, it is estimated that security guards accounted for $22.3 billion. This represents approximately 540,000 employees in the security guard industry.

While market revenue has dropped 2% in 20xx due to the recession, it is expected that the market will rise again due to increasing outsourcing of security services by companies who will delay hiring their own full-time employees as the recession ends. The continuing and growing concerns about security brought on by international terrorism are also expected to contribute to growth in the industry.

Of the potential targets available in Coastalburg Batten-Hatchez Security will focus on building management companies and retail businesses at the outset. These businesses require steady security needs and serving them is simpler than serving special events.

Building management companies  generally install surveillance equipment and employ security guards to monitor that equipment, to staff front desks/security checks, and sometimes for general patrol. These companies often work with a number of commercial or residential buildings and look to establish a relationship with one reliable vendor for all of their security guard needs. While some buildings require night-shift guards, others require only day coverage.

Large retail businesses  use security guards to deter theft and to provide safety. These include department stores and other retail stores over 4,000 square feet, although some smaller stores may use security guards if they sell high-priced items (designer fashion, jewelry, technology, etc.). Retailers require more guards during the day. Some simply lock the store at night while some larger department stores use night patrols as well.

Event venues  use security guards to monitor guest lists and fire capacities and to organize emergency response. Nightclubs and bars may be included in this category. However, most nightclubs and bars employ their own security personnel (or "bouncers") directly and do not use vendors. Event security has the same risks as other security, but there is limited time for security audits and situations change fast, making this a higher stress business that requires better trained guards. Events tend to happen in the evenings with weekday nights for corporate events and weekend nights for private events.

Educational institutions , such as primary and secondary schools and colleges, generally employ security officers to guard and patrol their buildings and campuses. Often these institutions employ their own in-house security staff, but they will sometimes use outsources security vendors. These institutions require night and day patrols.

Batten-Hatchez Security will target the first two of these target markets initially, building management companies and retail businesses. Both segments require ongoing security vendors and are eager to establish long-term relationships. Once relationships are established, good customer service, quality assurance, and competitive pricing can ensure that the relationships are retained and that the security provider is considered a true partner in the protection of the building or businesses’ assets and people.

Furthermore, the other two target markets listed will be taken on at a later date, if at all. Event venues require more specialized services and may be a slower market to tackle. Educational institutions are often eager to establish their own security staffs, making this a difficult market to establish a strong foothold in as well.

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Smaller security companies achieve success based on the expertise and reputation of their founding managers and the growth of a team with a similar track record. The continued success of a company depends on client satisfaction, leading to referrals.

Larger institutions and governments may receive several bids for security contracts, while smaller businesses (such as many that Batten-Hatchez Security will target) often prefer to try out security companies and move on if they do not meet expectations.

The smaller the amount of assets being protected, the more willing a company will be to risk their security on educated hunches about a security company without feeling the need to do due diligence on a number of options.

IBISworld reports the following about the security industry:

While the public’s perception of the rising crime rate assists revenue, the most significant factor which increases the demand for this industry’s services is a breach of an existing security system, a break-in or a near break in. The economic crisis has hurt demand over the past two years but things will soon begin to improve.

In Coastalburg, security guard service competitors include securityguard.com, Top Guard Security, US Security Guard Services, and Trend Security Corporation.

Our Advantages

Batten-Hatchez Security will built a competitive edge through high levels of customer service and assurance. The company will strive to not be a broker between clients and contracted security guards, as some security guard providers become, but instead be a partner in the security and protection of client’s assets, with security guards as a major tool in that protection. This strategy will require Chindit Batten to carefully audit a client’s security situation and to work with them on plans to upgrade and maintain that security. He will continually check in with clients and with the guards sent to client sites to learn about the challenges they are facing.

Keys to Success

Batten-Hatchez Security believes the keys to success in its industry include:

• No incidents. No mistakes. No failures. Security is about peace of mind. Credibility is everything.
• Listening carefully to client concerns and objectives to create customized security guard packages
• Knowing what the client does not know (bringing deep security expertise as well as knowledge of legal regulations and liability to the table)
• Training security guards carefully and maintaining their training and certifications (e.g. to carry firearms)
• Monitoring the quality of security guard service to offer quality assurance

Marketing & Sales

Marketing plan.

To reach its target markets of building management companies and large retail businesses, Batten-Hatchez Security will use the following tactics:

• Development of a basic "brochure" website with services and contact information
• Advertising in trade publications read by managers in these two industries
• Advertising online with Google AdWords around keywords for security services and security guards, especially associated with these two types of customers
• Business cards and brochures for Chindit Batten to distribute on appointments and while networking with Coastalburg-area business networking groups
• Direct selling work based on purchasing or developing target lists
• Direct mail of brochures and letters to these target lists of potential clients in Coastalburg

Chindit Batten will be the primary salesperson for Batten-Hatchez Security. He will meet with clients at their buildings to perform an initial consultation and will create proposals for security services based on the client’s needs. Batten will track sales prospects and clients with ACT!, a client management database system. 

Batten’s sales strategy will be to listen carefully to the needs of the client and to provide assurance through stories of his experience and a canny understanding of their needs and concerns. While his proposals may not be the lowest cost bids a potential client receives, he will follow up with care and the same personal attention that clients will receive if they move forward with using Batten-Hatchez Security.

Milestones & Metrics

Milestones table, key metrics.

Our Key Metrics are:

• The number of retweets and twitter follows. Our customers are constantly chatting with each other and us to figure out how people feel about us 
• Our blog views and shares. We demonstrate our knowledge by writing expert posts about security. The number of people who visit our site will give us a idea of how our blog subjects mix with our customer’s concerns. 
• Market research – Keep a pretty good idea of what our competitors are doing and how much they are charging. This allows our customer service to sell our customer service on our specific services 
• # of customer recommendations on Facebook and twitter and professional service sites. 
• # of training certificates and how that affects how much people are willing to pay. 

Ownership & Structure

Chindit Batten is CEO and founder of Batten-Hatchez Security. He currently owns 60% of the business and the remaining 40% of shares are owned by his partner and co-founder, Viipuri Hatchez, COO. The business is incorporated as an S Corporation to enable additional investment for its launch. The founders shares will be diluted as up to 40% of shares will be given to friends/family investors.

Management Team

Batten-Hatchez Security is a startup security company founded by Chindit Batten, a former police sergeant and security company manager with fifteen years in law enforcement and ten years in security work. The business will provide security guards to commercial buildings, retail businesses, and special events. The business will launch in Coastalburg but will expand to additional cities if successful.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

The long-term interest rate is 6% for a home equity loan taken out in year 2 to cover the cash needs for a move to an office space.

In addition to the assumptions shown in this table, the business makes the following assumptions:

• That the security guard industry will experience an overall upswing in the next three years
• That the sales record of Chindit Batten at his previous firm can be replicated at Batten-Hatchez

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

Start-up Expenses are 

Legal Fees $15,000

Surety Bond $1,200

Stationery $2,000

Insurance $10,000

Training $5,000

Website $2,000

Brochure $1,500

TOTAL START-UP EXPENSES $36,700

Sources of Funds

Our sources of funds are investors:  Louis Giordano, Jared Case, and family and friends. 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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How to Start a Security Company: 8 Simple Steps

Starting your own security company can be a bit confusing. Did you know the security services industry is expected to grow steadily over the next few years? This article lays out clear steps to get your business off the ground, from legal requirements to hiring staff.

Key Takeaways

• Choose a specific niche within the security industry to define your brand and target market effectively.
• Develop a comprehensive business plan outlining your mission, target market, financial projections, and pricing strategies for services.
• Ensure legal compliance by obtaining necessary licenses, insurance, and understanding state - specific requirements when establishing your security company.

Steps to Starting a Security Company

Choose a specialty within the security industry that interests you and aligns with your skills and experience. Develop a business plan to outline your company's mission, target market, and financial projections.

Take into consideration legal and financial considerations such as obtaining necessary licenses, insurance, and establishing a solid brand identity for marketing purposes. Lastly, when hiring employees, ensure that they meet all qualifications and training requirements for security services.

Choose a specialty

Selecting a specific area of security to focus on can greatly impact your success. Whether you decide to offer armed guards, event security, residential patrols or cybersecurity services, honing in on a niche will help define your brand identity and target market.

A specialized approach allows you to tailor your training programs and marketing efforts more effectively, attracting clients who need exactly what you have to excel in.

Building expertise within a chosen specialty also strengthens your company's reputation. Invest time in understanding the unique risks and challenges of that sector which, in turn, enables you to provide unparalleled service quality.

This dedication showcases not just proficiency but commitment — two qualities highly valued within the security industry regulations and by potential clients seeking top-tier protection for their assets or events.

Develop a business plan

Creating a strong business plan is your roadmap to success in the world of security services. Outline your vision, mission, and the specific security services you'll offer. Pin down your target market, whether it's retail businesses, corporate clients, or residential neighborhoods.

Calculate start-up costs including licensing fees, insurance premiums for security guards, equipment expenses, and marketing budgets.

Dive into the nitty-gritty details with clear financial projections for at least three years ahead. Establish pricing strategies for your services to ensure profitability while remaining competitive.

Identify milestones like business registration completion and qualified manager hiring that will mark your progress as you establish your new venture in the security industry. Set practical goals linked to timelines; this level of detail will make implementing and following through on each aspect of starting up less overwhelming and more structured.

Legal and financial considerations

Understanding legal and financial aspects is crucial when you're setting up a security company. You need to register your business with the appropriate authorities, which might involve state and federal levels depending on where you operate.

This process includes selecting a proper business structure like an LLC or corporation, which impacts your liability and taxes. Also, acquiring the right licenses is mandatory for operating legally; this could encompass both security business licensing and qualified manager requirements specific to your region.

Regarding finances, creating a solid plan that outlines startup costs, operational expenses, and projected revenues is key to securing funding if you need it. It's also essential to get insurance for your security guards — they are the frontline of your services and must be adequately covered against potential risks or mishaps on duty.

Having all legal documents in order alongside strong financial planning establishes a robust foundation for your security services establishment.

Marketing your business

Develop a strong brand identity to set your security company apart. Create a professional website and utilize social media platforms to reach potential clients. Implement targeted marketing strategies to highlight the unique value your business provides, such as tailored security solutions or specialized expertise in certain industries.

Engage with local businesses and community events to build relationships and establish credibility within your target market.

Utilize online advertising, search engine optimization, and email campaigns to increase visibility. Offer informative content that showcases your knowledge of security best practices and industry trends.

Hiring employees

Seek out individuals with a background in law enforcement or military experience. Look for candidates who possess strong communication skills and have the ability to remain calm under pressure.

Ensure that potential employees pass thorough background checks and drug screenings before bringing them onto your team.

Craft detailed job descriptions that outline the specific qualifications, duties, and expectations for each role within your security company. Be prepared to offer competitive salaries and benefits packages to attract and retain top talent.

Necessary Licenses and Requirements

Different states have varying requirements for security company licenses, so it's important to research and understand the specific regulations in your state. In California, for example, you'll need to obtain a Private Patrol Operator (PPO) license and provide documentation of liability insurance.

It's also crucial to familiarize yourself with other important laws and regulations that may apply to your security business.

Different state requirements

Each state has its own specific requirements for starting a security company. It's important to research and understand the regulations in your particular state to ensure compliance and success. Here are some of the different state requirements you may need to consider:

• Business entity formation: Registering your security company as a legal business entity with the appropriate state authorities, such as filing articles of organization for an LLC or incorporating your business.
• Licensing and permits: Obtaining the necessary licenses, permits, and certifications required by the state for operating a security company, which may include security guard licensing and firearm permits.
• Insurance requirements: Meeting the state's insurance requirements for your security business, including general liability insurance, workers' compensation coverage, and professional liability insurance.
• Background checks and training: Complying with state-mandated background check procedures for employees and ensuring that all security personnel meet the training and certification standards set by the state regulatory agencies.
• Compliance with labor laws: Adhering to state labor laws regarding wages, hours of work, overtime pay, and other employment regulations applicable to security industry workers.
• Contractual agreements: Understanding any specific contractual or legal requirements imposed by the state when engaging clients or contracts within the security services sector.
• Tax obligations: Fulfilling tax obligations at both the state and local levels, which may involve registering for state tax identification numbers or obtaining relevant sales tax permits.
• Ongoing regulatory changes: Staying informed about any new or evolving regulations impacting security companies within your respective state to remain compliant with current laws.

California specific requirements

To start a security company in California, you need to be aware of the specific regulations and requirements that apply to the state. The following are the key California-specific requirements essential for starting a security business:

• Obtain a Private Patrol Operator (PPO) License from the Bureau of Security and Investigative Services (BSIS).
• Comply with training and certification requirements for security guards as outlined by BSIS.
• Adhere to background check regulations for all employees working in the security sector.
• Secure insurance coverage specifically tailored for the security industry, including general liability and workers' compensation.
• Ensure strict compliance with California labor laws and regulations pertaining to employee rights, wages, and working conditions.
• Familiarize yourself with local ordinances and municipal codes that may impact the operation of your security business in different cities within California.

Other important laws and regulations

It's important to be aware of the various laws and regulations that govern the security industry. Here are some key considerations:

• Licensing requirements: Different states have different licensing requirements for security companies, so it's crucial to familiarize yourself with the specific regulations in your state.
• Insurance regulations: As a security company, you will need to have the appropriate insurance coverage for your business and employees. This may include liability insurance, workers' compensation, and more.
• Compliance with industry standards: Security companies must adhere to industry standards for training, equipment, and operational procedures to ensure they are compliant with relevant laws and regulations.
• Background checks and screening: Security personnel must undergo thorough background checks and screening processes in accordance with state and federal laws.
• Compliance with privacy laws: Security companies must also be mindful of privacy laws when gathering and handling personal information as part of their services.
• Adherence to labor laws: It is essential to comply with labor laws regarding employee wages, working hours, and other related regulations.
• Data protection regulations: If your security company deals with any form of electronic data, it's necessary to ensure compliance with data protection regulations such as GDPR or HIPAA.
• Use of force regulations: Depending on the nature of your security services, there may be specific rules governing the use of force by security personnel that you must adhere to.

Tools for Success as a Security Business Owner

As an owner of a security guard company, it's crucial to utilize the latest technology to enhance security operations, implement effective marketing strategies to reach potential clients, and take advantage of networking opportunities within the private security industry.

Utilizing Technology

Security companies, especially those offering private security services, can benefit greatly from utilizing technology to improve operations and provide better services to clients. Implementing digital surveillance systems, GPS tracking for security personnel, and electronic reporting tools can enhance the efficiency and effectiveness of security measures.

Additionally, leveraging mobile applications for scheduling, communication, and incident reporting can streamline processes and ensure real-time updates for both clients and staff members. Embracing automation in administrative tasks such as invoicing, payroll management, and client data organization through specialized software solutions not only saves time but also reduces the risk of errors, a key aspect when managing a private patrol operator's license.

Marketing Strategies

When marketing your security guard company, focus on creating a strong brand identity to stand out. Utilize online platforms and social media to showcase your services and engage with potential clients. Implement targeted advertising campaigns to reach your ideal customer base and highlight what sets your business apart from competitors. Networking within the industry is also crucial for building partnerships and getting referrals. Utilize technology such as video marketing, virtual tours of facilities, or live streaming to demonstrate your expertise in security services. Consider offering free resources like informative blog posts or e-books on security best practices to attract potential clients and position yourself as an authority in the field.

Networking Opportunities

Connect with other security professionals and potential clients by attending industry conferences, trade shows, and local business events. Joining professional associations and online forums can also provide valuable networking opportunities. Engaging in these activities can help you stay updated on the latest trends, gain insights from experienced professionals, and build relationships that could lead to new business opportunities or partnerships within the private security business. Leverage social media platforms to connect with fellow security entrepreneurs as well as potential clients. Share your expertise through insightful posts, participate in relevant discussions, and interact with others in the field.

Develop a strong business plan to guide your security company's growth. Obtain the necessary security guard license and meet state-specific requirements for legal compliance. Utilize technology, implement effective marketing strategies, and network with industry professionals to ensure success. If you are considering starting your own security guard company, don't forget to open a dedicated business bank account for smoother financial management.

For guidance on acquiring a private patrol operator license and insights into running a successful private security business, feel free to contact us . We're here to help you embark on your journey in the security industry.

1. What are the first steps to start a security company?

To start a security business, you'll need to register your company, develop a detailed business plan, and create a strong brand identity for your startup.

2. Do I need insurance for my security guards?

Yes, securing insurance for your security guards is critical when setting up your security business model; it protects both your staff and your company.

3. How do I get my security company officially registered?

The application process for registering a security company includes filling out necessary paperwork with local authorities and getting the right licenses to operate legally.

4. Can anyone start a security business or do you need special qualifications?

Starting this type of business typically requires some background in law enforcement or private safety along with understanding how to manage all aspects of running an effective security operation.

How to write a business plan for a security company?

Writing a business plan for a security company is essential if you are either starting up or looking to expand and grow your existing security business.

This guide will provide information on why you need to write a business plan for a security company, what information is needed, what should be included in the plan, and which tools can be used to create it.

Whether you're just getting started with your enterprise or looking for ways to improve profitability, this guide will give you the insight and knowledge you need to craft an effective business plan.

In our guide:

Why write a business plan for a security company?

• What information do I need to create a business plan for a security company?

What goes in the financial forecast of a security company?

• The written part of a security company business plan
• What tool should I use to write my security company business plan?

There are several reasons to write a security company business plan. Below, we cover some of the most important ones!

To set a clear roadmap

Writing a business plan for a security company is an essential part of running a successful business. It not only helps you set objectives and goals for the next 3-5 years, but also provides existing security companies with an opportunity to evaluate their current performance and develop strategies for future growth.

A comprehensive business plan can help pinpoint areas in need of improvement, identify potential opportunities, and create actionable steps towards achieving these objectives.

Writing a business plan forces you to think critically about your business’s direction, long-term goals and financial performance which are all necessary components of any successful enterprise.

To get clarity on your cash flow

Writing a business plan for a security company is an essential tool for entrepreneurs to stay on track with their financial goals.

Not only does it provide structure and direction, but it also allows you to compare your actual performance against what was planned, enabling adjustments as needed.

Having a sound business plan in place will help you identify potential problems, such as a financing shortfall or insufficient profitability, early on and will allow you to recalibrate your financial forecast accordingly.

This helps ensure that the security company remains financially sustainable and profitable even when faced with unforeseen challenges or changes in the market.

To secure financing

A security company business plan outlines the goals and objectives of your organisation, provides financial projections and details how you intend to use the financing sought from potential lenders or investors.

The bank will use this document to assess your ability to repay the money they lend to your business. Therefore, creating a comprehensive yet concise business plan is paramount in order for businesses in the security sector to secure financing from banks.

When looking to secure financing from an equity investor, writing a business plan for your security company is also key. Investors need to be assured that their investment will generate a good return on investment and they will look closely at the growth, profitability and cash generation of your security company when reviewing your business plan.

Now that you know why it is important to write a business plan for a security company, let's look at the information needed to create one.

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What information is needed to create a business plan for a security company?

Writing a security company business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your plan!

Carrying out market research for a security company

Before writing a business plan for a security company, it is important to carry out thorough market research.

This helps ensure that the plan accurately reflects the current and future state of the industry, allowing you to make realistic projections about potential revenues.

Market research also provides critical insights into customer needs and preferences which can be used to inform and refine your security services offering. It also allows you to identify areas of opportunity in order to capitalise on them with targeted marketing strategies.

Developing the marketing plan for a security company

Creating a marketing plan for a security company involves setting aside dedicated funds for sales and marketing activity.

This budget must be carefully calculated in order to ensure that the right amount of resources are available to generate the desired level of sales.

Careful consideration should be taken when constructing this marketing budget, as it will need to cover everything from advertising and promotions to staff wages and other associated costs.

By incorporating this budget into the overall business plan, it will be possible to ensure that all of the necessary resources is available to deliver the expected growth.

The staffing and equipment needs of a security company

Before writing a plan, it is important to consider the recruitment plan and investments that will be required to set up and expand the business as this will be needed when creating the financial forecast.

This includes costs associated with hiring security personnel, purchasing equipment such as uniforms and patrol cars, and establishing any necessary training programs.

Additionally, you should take into account any other overhead costs such as rent, insurance, travel expenses, and more.

Once you have the information needed to create the business plan for your security company. it is time to start creating your financial forecast.

Creating a financial forecast for a security company involves producing the following key financial tables:

• Profit and loss statement (P&L),
• Balance sheet,
• Cash flow statement,
• Sources and uses table.

Let’s take a closer look at each of them.

The projected P&L statement

A projected P&L statement for a security company tells you how much money the company will make and how much it will grow in the future.

The projected balance sheet of your security company

A balance sheet is a critical financial document that provides an overview of the financial health of a security company.

It shows a company’s assets, liabilities, and owner's equity at a given point in time.

• Assets are items such as cash, accounts receivable, inventory, land, and equipment that are held by the company and can be used to generate revenue.
• Liabilities are debts the company owes such as accounts payable, loans, and taxes.
• Owners' equity is the difference between what a company owns and what it owes, and a proxy for shareholder value.

When looking at a balance sheet for a security company, lenders, investors, and business owners can assess the company's solvency (the ability to pay its debts over the medium term) and liquidity (the ability to pay its debts over the next 12 months).

A weak balance sheet may signal potential risks or financial distress. Furthermore, by examining the trends of a company's assets and liabilities over time, lenders and investors can get an idea of how well the company is managing its finances.

The projected cash flow statement

A projected cash flow statement shows how much money is expected to be generated by the business in the future.

You can then use this information to make decisions on how to best use your resources, like investing in new equipment or hiring more staff.

Having a projected cash flow statement is important because it gives stakeholders an idea of what the financial situation will look like and allows them to plan accordingly.

The initial financing plan

An initial financing plan is a way of organising the money that a security company needs to start. It lists where the money will come from, such as investments or loans, and what it will be used for, like buying equipment or funding working capital.

Having an initial financing plan is important because it helps make sure the security company has enough money to get started.

Looking at a financial forecast in isolation is not enough, in order to assess if the forecast is relevant and realistic the reader of your security company’s business plan needs to understand the context behind the numbers. That’s where the written part of the plan comes into play.

What goes in the written part of a security company business plan?

The key components that make up a comprehensive security company business plan include the executive summary, the presentation of the company, the products and services section, the market analysis, the strategy section, the operations section and the financial plan.

Let's have a look at each section in a bit more detail.

1. The executive summary

The executive summary of a security company plan provides an overview of the business, its services, the market in which it operates, some key financials, and an ask for the reader.

The executive summary should start with a concise description of the company and its services.

The market overview must then provide a quick analysis of the local market. This should emphasise why the security company is needed in the market, what sets it apart from its competitors, and how it can help to meet customer needs.

Key financials should then be presented in a simplified format to provide an overview of expected revenues, profits and cash flows.

Lastly, a concise 'ask' should be included outlining the objectives of the business plan: secure financing for example.

The executive summary of your security company business plan should be written with precision and detail, as it is the first thing potential lenders or investors will read when considering funding the project. It must therefore be persuasive enough to entice readers into learning more.

2. The presentation of the company

The presentation of your security company should include an overview of the company's structure and ownership, information about its physical location, as well as a detailed introduction to the management team.

Regarding structure and ownership, it is important to provide detailed information on who owns the company and how it is structured, including any subsidiaries or related entities. It is also important to provide information on any significant shareholders, as well as the company's shareholding structure.

When it comes to location, the business plan should include a map of the physical location and serviceable area of the security company.

Finally, it is important to introduce the management team of your security company, including their roles and responsibilities, relevant experience, and any qualifications they may have. This information should help potential investors get a better understanding of who will be in charge of running the business.

3. The products and services section

After reading the products and services section of your security company's business plan, the reader should have a clear understanding of what types of security services are being offered along with any other related services.

For example, are you providing security guards? Do you also offer canine and mobile patrols? Or are you offering a full service including CCTV and alarm monitoring and response?

This section should also provide details about how these services are conducted and how they can benefit clients.

4. The market research analysis

When presenting the conclusion of your market analysis in your security company's business plan, you should include detailed information about your target customer demographics and segmentation.

This will help lenders and investors understand who the company is targeting with its services, and help inform their opinion of your commercial potential.

In addition to demographic information, it's also important to provide an overview of your competition in order to show potential investors why your service stands out from others in the local market.

You should also explain any relevant regulations you must adhere to when operating.

By providing such details you will give potential lenders and investors a clear understanding of how well-positioned you are for success in this competitive industry landscape.

5. The strategy section

The strategy section of your security company’s business plan should detail your competitive edge, pricing strategy, marketing plan, milestones and risks and mitigants. This will give potential investors or banks an understanding of how you intend to make your business successful.

Your competitive edge subsection should include information on what sets your security company apart from others in the industry. You may have unique services or technologies that allow you to offer better protection than competitors.

Your pricing strategy will also be important for investors as they want to understand how much profit can be expected from each customer and if there are any opportunities for growth through bundles or special offers. Include details such as the cost per service provided and any additional fees associated with the packages offered by the company.

Also, make sure to explain how these prices compare with those of other companies offering similar services in order to highlight why customers should choose yours instead.

Your sales & marketing plan should explain what actions will be implemented in order to generate leads and customers for your business.

The milestones subsection will present the key achievements to date and the main objectives for the coming years.

Finally, the strategy section should explain which risks have been identified and how these risks can be minimised or eliminated.

6. The operations section

A security company business plan should also clearly explain how the operations of the business are organised.

This includes details on staffing, hours of operation and roles, both for frontline and support staff, key assets, and suppliers that the business plans to work with.

Staffing is one of the main aspects of a security company and it is important to provide details about how you will recruit, train, and retain frontline staff working for the company.

This can include a list of roles and responsibilities for the staff members, as well as a recruitment plan. It is also important to include information about how the company plans to manage staffing levels during peak times.

You should also detail key assets required to operate the business such as vehicles and equipment that are necessary for operations. Any intellectual property that the business needs to operate should also be included.

Finally, potential suppliers should be evaluated and included in the plan. This will help convince lenders or investors of the company's commitment to reliable suppliers.

7. The presentation of the financial plan

The financial plan section is where you will present the forecast that we talked about earlier in the guide.

Now that you know what a security business plan contains, let's take a look at the tools available to create one efficiently.

What tool should I use to write my security company's business plan?

In this section, we will review three solutions for creating an effective business plan for a security company: using Word and Excel, hiring a consultant, and using online business plan software.

Create your security company's business plan using Word and Excel

Using Excel and Word to create a business plan for a security company might seem like a good idea at first given that it is quite cost-effective.

But using Excel to create a financial forecast for the security company is complex and, unless you are trained in accounting and financial modelling, is prone to mistakes which may make financiers sceptical of your forecast’s accuracy.

Furthermore, it takes a long time to create these forecasts in Excel, and they are not easy to update as time goes by.

The same goes for writing a business plan with Word. You will likely be starting from scratch and spending hours formatting the document to get a result that looks professional.

Hire a consultant to write your security company's business plan

One of the pros of outsourcing your security company's business plan to a consultant or accountant is that they are well-versed in writing them!

Both consultants and accountants can provide error-free financial forecasts, though accountants are less likely to lend a hand with the written part than consultants.

Unfortunately, there are also cons to outsourcing your security company’s business plan.

The main one is that the consultant or accountant may not have the industry expertise needed to make accurate sales forecasts, and will have to rely on your sales projections instead.

Additionally, it will be quite costly to hire a consultant or accountant for this service and unexpected expenses can arise if changes need to be made. As a rule of thumb, budget a minimum of £1.5k ($2.0k) for a complete outsourced business plan.

Use an online business plan software for your security company's business plan

Another alternative is to use online business plan software . There are several advantages to using specialised software:

• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can be inspired by already written business plan templates
• You can easily make your financial forecast by letting the software take care of the financial calculations for you without errors
• You get a professional document, formatted and ready to be sent to your bank
• The software will enable you to easily track your actual financial performance against your forecast and update your forecast as time goes by

If you're interested in using this type of solution, you can try our software for free by signing up here .

We hope that this article has helped you to better understand how to write the business plan for a security company. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

• Business plan vs budget: what's the difference?
• How to do a market analysis for a business plan
• Should I use an accountant or business plan writer?

Know someone in the security business? Share this article with the click of a mouse!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How to Start a Security Guard Company

This is a needed business because companies and individuals often don’t have the resources to perform their own security detail. Security guard services usually charge hourly fees for the services being provided. The prices charged will increase based on the number of security guards provided for the clients.

Learn how to start your own Security Guard Company and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a security guard company by following these 10 steps:

• Plan your Security Guard Company
• Form your Security Guard Company into a Legal Entity
• Register your Security Guard Company for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Security Guard Company
• Get the Necessary Permits & Licenses for your Security Guard Company
• Get Security Guard Company Insurance
• Define your Security Guard Company Brand
• Create your Security Guard Company Website
• Set up your Business Phone System

We have put together this simple guide to starting your security guard company. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Security Guard Company Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your security guard company?

Business name generator, what are the costs involved in opening a security guard company.

Costs for starting a security guard business are minimal. The largest cost is insurance, which can be up to $3,000 for a 6-month term. Legal and regulatory costs will run about $500. The cost for basic equipment and uniforms varies. If guards have their own firearms or force equipment, then the cost will be minimal. If not, they can range from just a couple hundred dollars for a used handgun to several thousand dollars.

Uniforms will run about $100 per guard or officer.

Some local and state laws require security companies to maintain an office. Minimize these costs by using shared-space small offices. A shared office will cost several hundred dollars per month, depending on where you live. Dedicated offices can run several thousand per month.

This is a business where having a large office isn’t important. Only get as much office space as you absolutely need.

Marketing materials for the new business will likely run $1,000 to $2,000.

Websites are another cost you should consider. They will run you between $300 and $500 for a basic website. Hosting should cost no more than $100 per year. In many cases, you can find hosting for much less.

What are the ongoing expenses for a security guard company?

Normal ongoing expenses for this business are minimal. Mostly, you’re paying for insurance, an office, a security team’s salary (and related expenses).

Who is the target market?

Security companies typically work with wealthier clients who have valuable property to protect. These clients are usually businesses that guard valuable information, tangible items, or individuals within their premises.

On rare occasions, a company might be hired to protect an individual, like a local or national celebrity, a political figure, or CEO of a large company.

How does a security guard company make money?

Most security companies charge clients an hourly rate or flat fee for services. Larger security guard companies have corporate or commercial clients. The ideal client is one who signs a multi-year service contract. However, when you’re just starting out, these types of clients are hard to get.

Security guard companies tend to have a range of prices, depending on the services they’re offering. For unarmed security, you can charge between $10 and $25 per hour. For armed security, you can charge from $35, up to even $100, if it’s a special or high-risk event.

However, this is not the only way to charge clients. Security contracts, including both short and long-term contracts, can fetch a much higher total fee for services. Some companies will charge “by the job,” in which case the company is charging a contract fee. These fees can amount to several thousand dollars per contract.

In some cases, a client pays monthly, semi-annually, or annually for services and renews the contract for many years. This is an ideal scenario, and produces stable long-term income for the business.

Per-contract fees are usually reserved for established clients, however.

Another factor affecting what you can charge clients is the number of security personnel on-site for a job. Most companies charge more if there are more guards on-site.

How much profit can a security guard company make?

Security companies can generate approximately $40,000-$60,000 per security guard, per year. If you hire a team of 5 security guards at startup, then you may be able to clear $300,000 in revenue. Net profits vary based on your insurance costs, labor costs, and regulatory costs in your state.

How can you make your business more profitable?

Most security businesses could benefit from specialization and charging higher prices. Closing higher-paying clients will also bring in more money.

For example, instead of offering generic security services to a local business, try specializing in bodyguard services, mall services, or catered event services for politicians. If your company becomes known for providing security for high-profile clients, you’ll have very little competition.

Also, a security guard typically has all the skills necessary to provide bodyguard services as well. However, the term “bodyguard” typically connotes a larger, muscular person who is capable of intimidating potential threats to the client’s person. If you feel as though you can provide these services--which typically involve protection of individual people--this is an effective way to increase clientele.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your security guard company is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

In most states, it is necessary to obtain a license to work as a security guard. Certain other state permits and licenses may be needed to operate a security guard business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Service Contract

Security guard businesses should require clients to sign a service agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, and service level expectations.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your security guard business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Certificate of Occupancy

A security guard business typically features an office from which clerical operations are carried out. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location:
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a security guard business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location:
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your security guard business will be in compliance and able to obtain a CO.

Miscellaneous Considerations

Here is a list of relevant considerations when starting a security guard service from Cornell University Law School’s website.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Security Guard Company needs and how much it will cost you by reading our guide Business Insurance for Security Guard Company.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a security guard company

Many security companies rely on direct mail, social media, and referrals for business. Contact your local mailing list broker and ask about lists of businesses that have hired security companies in the past. Mail these companies with your offer. You can also try sending out fliers and handing out business cards to local companies.

How to keep customers coming back

Specialization is a great way to stand out from the crowd. How many companies do special events in your area? If you’re the only one, then you’ll get all the business in that niche.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

This business is suitable for individuals who are passionate about personal security and want to help others feel more secure in their homes and businesses. It may require working long hours or unusual schedules, like nights and weekends. Because of this, the business may not be suitable for individuals with family commitments or other obligations that fall outside of traditional 9-5 work days.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a security guard company?

Day-to-day activities of a security company include preparing security-related documents like incident reports and proposals, strategic or tactical initiatives and reviewing these documents. Management also needs to provide ongoing training and education for subordinates, plan security detail for special and high-risk events, and review financial reports to make sure security operations are never in jeopardy.

A security company’s management also needs to maintain its budget for security operations, order security-related supplies and equipment, coordinate operations and activities with law enforcement (and other agencies), and attend meetings and professional seminars. In rare circumstances, you may also have to coordinate and provide support during emergencies.

What are some skills and experiences that will help you build a successful security guard company?

Security guards typically have some form of formal training from combat fields such as policing, military service, etc. In addition to this, security professionals should a have a private patrol operator’s license and extensive knowledge of law enforcement techniques.

What is the growth potential for a security guard company?

These businesses can be run at a small or large scale. A small security business can be run by just a handful of individuals. When operating a small company, the biggest concern is usually cost control and recouping the startup costs, like insurance, office space, and equipment.

All other things being equal, it’s easier to recoup these costs with a minimum staff of 5 people than with 3. The more guards you can hire, the better.

Large operations are more expensive to run, but also tend to have more stable income and more lucrative service contracts because they are more likely to land large multi-year corporate contracts.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a security guard company?

Partnering with local HOAs, landlords, and local businesses could help you secure your initial security contracts. Try to keep costs associated with office space to a minimum. In most cases, you won’t need a large office when you’re just starting out.

How and when to build a team

In most cases, it makes sense to take on a team of 3 to 5 security professionals when you’re first starting out. Not only does this help you recover the initial startup costs, it helps build your revenue stream faster, since you can take on more work. As your company grows and becomes more well-known, you can hire additional security guards as finances allow.

Useful Links

Industry opportunities.

• National Association of Security Companies
• National Council of Investigation and Security Services

Real World Examples

• American Guard Services

Further Reading

• PoliceOne Services

Have a Question? Leave a Comment!

Starting A Security Company Business Plan (PDF)

Starting a security company can be a highly profitable venture in today’s world, where the need for security is ever-increasing. This industry, characterized by its robust demand and attractive profit margins, offers a unique opportunity for entrepreneurs looking to establish a sustainable and financially rewarding business. The rising concerns over personal and corporate safety have fueled a surge in the demand for security services, making it an opportune time to enter this market. The security sector’s appeal lies in its wide-ranging services, from residential security to corporate safety measures, catering to a diverse clientele. This versatility not only broadens the potential customer base but also allows for considerable flexibility in tailoring services to specific market needs. With the right approach and understanding of the market, a security company can achieve significant profitability. This is bolstered by the industry’s inherent scalability, where businesses can start small and expand their offerings as they grow, maintaining healthy profit margins throughout. This article will outline how to start a security company business and the security company business plan (PDF, Word & Excel).

Market Research

Market research plays a pivotal role in the process of launching a security company business. It serves as the compass that guides entrepreneurs through the complex terrain of the security industry. Begin by analyzing the overall security industry. Look into various segments like residential, commercial, event security, and cybersecurity. Evaluate the size of these markets, growth trends, and the major players. Understanding where the industry is headed can help you spot opportunities and potential gaps in the market. Not all security companies are the same. Some focus on physical security guards, while others specialize in advanced technological solutions like surveillance systems or cybersecurity services. Your market research should help you identify a niche that aligns with your expertise and market needs. Whether it’s a specific sector like retail security or a type of service like risk assessment, finding your niche is key to standing out.

A critical part of market research is analyzing your competitors. Who are they? What services do they offer? What are their strengths and weaknesses? This analysis will help you understand your competitive advantage. Pay attention to their customer service, pricing strategies, technological adoption, and client feedback. Knowing what potential clients want and need is paramount. Conduct surveys, interviews, or focus groups with potential customers to gather insights. Look into what businesses or individuals in your target market are looking for in a security service, what they feel is lacking in current offerings, and what would make them choose a new provider. Every industry has its regulations, and security is no exception. Research the legal requirements for starting and operating a security company in your region. This includes licenses, certifications, and any specific laws that pertain to security operations. Budgeting and financial planning are indispensable components of market research. Accurate financial projections, encompassing startup costs, operational expenses, and revenue estimations, are key to securing funding and maintaining financial stability.

Location & Premises

Centrality in area covered and proximity to clients.

The things to consider here for a security company business depends on the nature of your services. Typically you will be deploying guards to certain spots e.g. commercial, industrial, or residential properties. This can be during the day, overnight, or both. The heart of a security company business is a command centre or centre of operations. This means its location must be central to the area you make deployments in. The thrust is to also be generally as close as possible to your deployments or areas you cover. This is of critical importance especially when rapid responses are needed.

Spacious Enough, Secure Enough And Accessible Enough

Consider a security company with a substantial fleet of vehicles – which should be the goal anyways. You would need adequate space for parking and easy access. You also need to consider that a security company’s centre of operations tends to be segmented. There is need for office space, locker room(s), briefing room, and an armory – at the very least. Regardless, the footprint of a command centre need not necessarily be that big. A potential target by organized crime gangs can be your command centre. Thus it is important to ensure the place is secure. If possible, make your centre of operations as inconspicuous as possible. It should also be easy to access and exit in case of rapid response situations. The costs of purchasing or leasing the premises should be included in your security company business plan.

Vehicles And Equipment

Transportation vehicles are required e.g. bicycles, motorbikes, and light motor vehicles. In some cases vehicles might need to be armored. Vehicles are required for patrolling and transporting valuable goods. There is some basic equipment needed for a security company business but it all boils down to the scale and sophistication of your operations. Examples of basic security company equipment are wireless communication devices (e.g. walkie-talkies), uniforms (or apparel), firearms, and defence equipment. Surveillance equipment such as CCTV cameras, drones, binoculars, and the like may be needed. Ancillaries such as baton sticks, hand cuffs, flashlights, and stun guns (or tasers) are needed. Office equipment and supplies are necessary for administrative procedures. The security company business plan should include the costs of purchasing the vehicles and equipment.

Products & Services

The services you can offer as a security company business depend on the type of clients you intend to serve.

Guard & Patrol

This is the easiest and most common security company service to provide. The approaches to this are many and can be tailored to suit client needs. You have residential security where there can be guards stationed somewhere and doing periodic sweeps. The same can also be done for industrial and commercial properties. This can be done overnight mostly or even any time of the day depending on the circumstances. This service is best accompanied by CCTV surveillance monitoring. This can be done from the depot or there can be a command post onsite.

Access Control

This is yet another common security company service. It takes on various forms but the core focus is security personnel controlling access to a property. For instance, guards can be stationed at entrances or inside places such as shopping outlets, banks, and government buildings. It is also common for areas or buildings with restricted access. Access control as a security company service can also be provided at important events. This service also morphs into crowd control where applicable.

Close Protection

This is also known as VIP protection. This entails providing security services for high profile people such as celebrities, politicians, and business moguls. It can also span to anyone who feels they need and can afford close protection. Close protection is a high stakes service but is highly profitable. The service can be provided as once-off or on a retainer basis.

Other Security Products And Services

Other security services that you can offer include Mobile Patrol, K9 security, Cash Handling and Armed Escort Services. The other security products that you can offer include Security Alarms, CCTV Systems, Access Control Systems, Gate Automation and Tracking Systems. Your security services business plan should outline all the products and services that you are going to offer.

Staff & Management

The model of personnel doubling up duties can be employed for a security company business. It is not always the case that everyone is in the field. This means a security guard can also perform administrative or secretarial duties. This goes a long way in keeping your human resources tight to minimize operating costs. You basically need the security guards and office or administrative staff to begin with. The salary costs of all your personell should be included in the security company business plan.

Budgeting and Financial Planning

Budgeting and financial planning form the cornerstone of a prosperous security company business. Irrespective of whether you’re embarking on a startup venture or seeking to expand an existing operation, meticulous financial management is a non-negotiable aspect of success. The process commences with estimating startup costs, meticulously accounting for licensing fees, equipment purchases, marketing expenses, legal and insurance fees, and office space rentals. A well-structured budget serves as a financial road map, facilitating secure funding acquisition and preempting unforeseen financial challenges. Moving forward, the realm of financial planning encompasses a meticulous assessment of operational expenses. Anticipating costs related to employee salaries, insurance premiums, utility bills, vehicle maintenance, and other overheads is vital for financial stability. Accurate revenue projections, based on a thorough understanding of pricing strategies, target market size, and competitive positioning within the security industry, further fortify the financial planning process. These projections provide guidance for budgeting efforts and the establishment of realistic financial objectives.

Cash flow management is equally vital, ensuring that your security company maintains sufficient working capital to cover daily expenses, compensate employees, and seize growth opportunities. Additionally, comprehensive financial planning incorporates contingency measures for unexpected events, a crucial component for safeguarding business operations in the face of unforeseen challenges. When seeking expansion or diversification, the financial plan becomes a strategic tool for evaluating investment opportunities and assessing the sustainability and profitability of growth initiatives. Moreover, tax planning strategies, devised in consultation with tax professionals, can optimize deductions and credits, ultimately enhancing your company’s financial well-being. Periodic reviews and adjustments of the financial plan ensure alignment with evolving market conditions and business objectives, securing the financial health of your security company for the long term.

Marketing Strategies

Marketing Strategies are the backbone of a thriving security company business. In an industry as competitive as security services, it’s vital to employ a diverse range of strategies to attract and retain clients while establishing a robust brand presence. First and foremost, building a compelling online presence through a professional website and employing digital marketing techniques, such as SEO and social media engagement, is imperative. This not only enhances your visibility but also allows you to connect with potential clients and share your expertise. Content marketing is equally crucial, as it positions you as an industry authority. Regularly producing informative blog posts, articles, videos, and infographics related to security topics not only educates your audience but also boosts your website’s SEO and strengthens your brand.

In addition to these digital marketing strategies, don’t underestimate the power of offline tactics like flyers, billboards, and physically approaching potential customers. Flyers can be distributed strategically in local neighborhoods or at community events to raise awareness of your security services. Billboards strategically placed in high-traffic areas can grab the attention of passersby and serve as a constant reminder of your presence. Physically approaching potential customers through door-to-door outreach or participation in local safety workshops and seminars allows for a personal connection and helps build trust within your community. Networking and forming strategic partnerships within the security industry can open doors to collaborative opportunities, such as bundled services or referrals, enhancing your reach. Leveraging customer testimonials and case studies builds trust by showcasing your track record of success. Implementing a referral program encourages satisfied clients to bring in new business. By combining these traditional marketing methods with digital strategies, your security company can create a well-rounded marketing approach that reaches a wider and more diverse audience.

Identifying and catering to potential customers is pivotal for the success of your security company business, as different client segments have distinct security needs. Residential clients, including homeowners and renters, seek services like alarm system installation and home monitoring to protect their families and properties. Meanwhile, commercial businesses, spanning small enterprises to large corporations, require comprehensive security solutions such as access control systems, surveillance, and alarm monitoring to safeguard their premises, assets, and employees. Retail stores also constitute a significant market, seeking services like surveillance systems and loss prevention to address security challenges related to theft prevention and employee safety.

Corporate offices and educational institutions prioritize security as well, with demands for advanced solutions like access control, biometric systems, and security consulting services. Healthcare facilities, including hospitals and clinics, rely on security services encompassing access control, video monitoring, and security personnel to ensure the safety of patients, staff, and sensitive medical information. Financial institutions, including banks, require stringent security measures to protect assets and customer data, necessitating services such as bank security consulting, alarm systems, and security personnel. Government agencies, with their unique security needs, require specialized services that cater to public facility protection and sensitive data security, ensuring compliance with security regulations.

Industrial and manufacturing facilities seek security solutions like access control, surveillance, and security assessments to protect their equipment, facilities, and intellectual property. Event management companies may require security personnel for crowd control, access management, and emergency response during large gatherings, concerts, or festivals. Construction sites also need security services to prevent theft and vandalism, which may include surveillance, on-site security guards, and access control. Property management companies overseeing apartment complexes, gated communities, or commercial buildings often seek security services to ensure the safety of residents and tenants. By understanding and addressing the diverse needs of these potential customer segments, your security company can effectively tailor its services, attracting and retaining clients in a competitive industry while building strong relationships across various sectors.

Keys To Profitability

Unlocking profitability in the security company business requires a multifaceted approach that integrates several key strategies and considerations. First and foremost, effective cost management is crucial to minimize unnecessary expenditures without compromising the quality of our services. This involves optimizing staffing levels, negotiating favorable supplier contracts, and leveraging technology for efficiency gains. Additionally, pricing strategies must strike a balance between competitiveness and profitability, reflecting the value provided while ensuring healthy profit margins. Maintaining strong client relationships through exceptional service and loyalty programs is another pivotal factor. Customer retention is not only cost-effective but also contributes significantly to long-term profitability. Diversifying our service offerings and exploring opportunities for complementary services can open up additional revenue streams.

Efficient marketing and lead generation strategies, tailored to target ideal clients, must be consistently assessed for effectiveness to allocate resources wisely. Furthermore, investing in employee training and development is crucial, as skilled and motivated staff enhance service quality and efficiency. Embracing technology solutions that improve security operations and client experiences is also essential. Rigorous quality control measures, combined with a culture of continuous improvement, ensure consistent service delivery and client satisfaction. Efficient cash flow management safeguards financial stability, while market expansion into underserved areas or niche segments can lead to new revenue streams. Legal and regulatory compliance is imperative to avoid costly penalties or reputational damage.

Pre-Written Security Company Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the security services business, we encourage you to purchase our well-researched and comprehensive security services business plan. We introduced the business plans after discovering that many were venturing into the security business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global security business plan will make it easier for you to launch and run your security company business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a security company business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the security business.

Uses of the Security Services Business Plan (PDF, Word And Excel)

The security company business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your security company business
• As a security company business proposal
• Assessing profitability of the security company business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Security Company Business Plan (PDF, Word And Excel)

The business plan for security company includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the security company business fail, so that you can avoid their mistakes
• Ways to raise capital to start your security company business

The security company business plan package consists of 4 files

• Security Company Business Plan – PDF file (Comprehensive Version – 72 Pages)
• Security Company Business Plan – Editable Word File (Comprehensive Version – 72 Pages)
• Security Company Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 42 pages)
• Security Company Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Security Company Business Plan (PDF)

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Get the Security Company Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your security company business! Check out our collection of business plans  , and more business ideas .

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How to start a Security Agency | Small Business Guide

Are you looking for how to start a security agency?

The adverse increase in the crime rate of India has made everyone think about their security even more now. No place can operate without security services these days. Be it schools, offices, malls, banks and even religious places. 

The rapid growth of this sector has turned out to be a lucrative option for youngsters and retired military personnel too.

Luckily, I did some research on it and got all the information you need. 

6 Steps to Start a Security Agency

• Business Planning
• Register your Business
• Location of the Headquarters
• Acquire Mandatory License and Certificates
• Get the Equipment
• Hire the Force

1) Business Planning

Like all businesses, starting a security agency also needs a proper business plan to execute.

In fact, it is most crucial because the security of a thousand things depends on it. 

A business plan includes everything about your business that you need to start. 

For example , Name of the Directors, Name of the Business, Summary of the Business, List of Shareholders, Initial Investments, Location of the Headoffice, Marketing Strategies, Vision and Mission, Target Market, Type of Agency, Services and Competitors are the most crucial aspects.

Types of Security Agency:

• Personal Security
• Home Security
• Automobile Security
• Data Security
• Event Security
• Aviation Security
• Technical Security
• Unarmed Security
• Armed Security
• Video Surveillance Operator
• Patroling Security Services

You can also get the contracts to provide the following services on a large scale through:

• Government Contracts and Tenders
• Contract with Multinational Companies for In House Services
• Other Contracts with Schools, Banks, Hotel Chains etc.

Besides, a good business plan helps in the easy execution of the idea. 

2) Register your Business

The next step for bringing the security agency into existence is getting it registered.

For this purpose, fill out the form on the right for Private Limited Company Registration Online  and get a free consultation from the experts. 

Here is a list of documents required for Company Registration.

FOR DIRECTORS/SHAREHOLDERS 

• Passport Size Photograph of all Directors (Scan Copy)
• PAN Card Copy (Mandatory)
• Proof of Identity of all directors (Any one of below)

~Passport     

~Driving License

• Proof of Residence of all directors NOT OLDER THAN 2 MONTHS (Any one of below)

~Bank Statement        

~Telephone/ Mobile Bill       

~Internet Bill

~Electricity Bill

• Aadhar card of all directors (MANDATORY)

FOR PROPOSED COMPANY

• Address Proof of Company NOT OLDER THAN 2 MONTHS

~Electricity bill 

~Telephone/Mobile bill

~Internet / Broadband/ Wi-fi/ Fiber bill

~Any Other Government Utility Bill

You can also decide from any of the following structures to register your security agency:

• Sole Proprietorship
• Partnership
• One Person Company (in case of a single director)
• Limited Liability Partnership

The decision of choosing the right business structure might confuse you initially. 

But don't worry, you can change your business structure in the future if you want to after a specific time. 

For example, you can convert a one-person company into a private limited company only after 2 years of incorporation.

In fact, you can register your security agency in just four simple steps without any hassle or running here and there.

We at StartEazy work hard so that you can start easy.

3) Location of the Headquarters

The minimum required space is 1000 sq. ft. for a small office.

However, there are several things to keep in mind and analyse before deciding on the perfect location for your head office. 

If you will operate within a city, locate your office in the centre that is accessible to all. 

Above all, make sure your office is visible so that people can get in touch with you. 

On the other hand, if you will be operating in more than 2 to 5 cities, you will need to decide on an easily approachable city.

The space required to set up your office may vary as per the scale of your business. 

4) Acquire Mandatory License and Certificates

When starting a security agency, get the necessary license and certificates to avoid legal conflicts or tax defaults later.

With this in mind, I have listed below all the licenses and certificates you need for a security agency.

• GST Certificate
• Shop and Establishment Act License
• PSARA License  ( Validity: 5 years extendable up to 1 year)
• ISO License 18788:2015
• ESI Registration (If employing over 10 people)
• PF Registration (If employing over 20 people)

PSARA License  - Private Security Agencies Regulation Act is for the companies providing private security services in India. It is a must for starting a security agency.

The fee for the PSARA license is: 

• Rs. 5000 to serve in one district.
• Rs. 10000 to function in more than one but up to 5 districts within a state.
• Rs. 25000 to operate in the whole state.

5) Get the Equipment

For starting a security agency in India, there are a variety of tools, kits and gears you require for operations.

List of Basic Equipment

• Walkie-Talkie
• Flashlights / Penlights
• Pepper Sprays
• CCTV Cameras
• Digital Cameras
• Notepads and Pen 
• Identity Cards

However, that depends on the type of agency and services you will be providing. 

Keeping this in mind, here is a list of services that a security agency can provide:

• Cybersecurity Services
• Security Guard Services for school, office, banks and colleges.
• Patrolling Services
• CCTV Monitoring
• Responding to Threat and Emergencies
• Conducting Security Checks

6) Hire the Force

It is the most crucial and final step for starting a security agency. Therefore, ensure that the people you hire are fit and athletic. 

List of Job Positions with Average Salaries in a Security Agency

Also, they should not have any criminal background. After that, you may have to give the defence and attack training.

It is also advisable to hire a female force too. As they are some occasions that demand female guards.

Moreover, it will also enhance the reputation and reliability of your company.

Launch the Security Agency Business

You are now all set to kickstart your business.

So, decide on a good day for the grand opening and invite a High-Rank Officer like Retired General of the Army or Police Officer as chief guest.

Also, you can distribute pamphlets and advertise in newspapers to spread awareness about your business. Moreover, you can have a discount program on the inaugural day or week.

It will help you in attracting more clients on the first day itself.

I nvestment Required to Start a Security Agency

The initial investment required in this case is around Rs. 2,00,000 to Rs, 5,00,000 .

You can rent a place for around Rs.7,000 to Rs. 15,000 to set up the office. After that, you will have to train your employees in training.

The cost of that could range around Rs. 40,000 depending on the number of people. Further, you will need funds for utility bills, purchase of arms and ammunition, logistics, salaries and other investments.

However, it depends on various factors, for example, the type of services you are providing, the equipment you are using and the scale of your operations.

Important Tips for Starting a Security Agency

• While hiring the employees, make sure they sign the term contracts. It will help you with reducing the time and money for rehiring. Also, it would stop the employees from breaching the loyalty contract and being hired by your clients.
• Do not invest in designing your infrastructure. You do not need a charming atmosphere in this business.
• Verify and assess the training provided to your security team regularly. 
• Motivate your employees every day and keep them updated about their progress. 
• Have a group meeting and discuss the daily tasks in the first 15 minutes of the day.
• Be honest and work with integrity because people trust the security services with their lives.
• You indeed need to be strict when running a security agency but do not forget that your teammates are humans. Therefore, be empathetic towards them.

Security is not an option. It has become an essential service for everyone, whether it is an individual, office, bank, school, hospital or even data. 

To sum up, the crime rate is increasing rapidly, resulting in an elevated need for security. Therefore, learning how to start a security agency at this time will not only benefit you but will also be helpful for society.

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Morning Rundown: Gaza hospital in ruins after IDF ends raid, Powerball nears $1 billion, and N.Y. prisons lock down for solar eclipse

Moscow concert attack: More than 60 reported dead; ISIS claims responsibility

This live blog has ended. For the most recent updates, please click here .

What we know about the Moscow concert attack

• Men in camouflage broke into a Moscow concert hall and opened fire, shooting an unknown number of people, Russia’s prosecutor general said.
• The terror group ISIS has claimed responsibility but did not provide proof of the claim, which was made on ISIS-affiliated news agency Amaq on Telegram.
• Russia's Investigative Committee said that more than 60 people are dead after the attack at Crocus City Hall. Officials have said more than 100 others were injured.
• A fire also started inside Crocus City Hall, a large concert venue northwest of central Moscow. Firefighters have evacuated about 100 people from the basement of the building and efforts are underway to rescue people from the roof, Russian emergency officials said.
• Russia officials said they were investigating the attack as a terrorist act.
• A popular rock band was scheduled to play what appeared to be a sold-out show at the venue, which has a maximum capacity of more than 9,000 people.

Three children among those killed, state media reports

Chantal Da Silva

Three children were among the more than 60 people killed in yesterday's attack at Crocus City Hall, Russian news agency RIA Novosti reported, citing the Russian Ministry of Health.

Officials have warned that the death toll connected to the deadly incident may increase as the investigation continues.

Xi sends condolences to Putin

Chinese President Xi Jinping sent condolences to Russian President Vladimir Putin on Saturday after a deadly shooting at a concert hall near Moscow, saying China opposes all forms of terrorism and strongly condemns terrorist attacks.

China firmly supports the Russian government’s efforts to maintain national security and stability, Xi said, according to CCTV state television. 

Moscow bloodshed comes two decades after some of worst attacks in Russia

Phil Helsel

The shooting attacks in Moscow are the latest in a series of deadly terror attacks in the country since the 2000s.

In 2004, militants from Chechnya and elsewhere took hostages at a school in Beslan in southern Russia.

The militants demanded a withdrawal from Chechnya. Hostages were kept in a gymnasium, and 334 died — half of them children — when gunfire and explosions erupted when it was stormed. Hostages’ families were critical of the rescue operation. Russian prosecutors later cleared authorities .

Two years prior, in 2002, Chechen separatists attacked the Dubrovka Theater in Moscow and took more than 700 people hostage. Russian forces used gas, and 129 hostages died. The attackers were killed.

More recently, in 2017 a suicide bomber from Kyrgyzstan killed 15 people as well as himself in an attack on a St. Petersburg subway. In 2013, two bombers killed a combined 34 people in attacks on a railway station and a trolleybus in Volgograd.

The group Islamic State, also known as ISIS, claimed responsibility for the attacks Friday at the Crocus City Hall venue.

Putin wishes victims well, deputy prime minister says

President Vladimir Putin is thinking of those injured in today’s attack and thanked doctors, a Russian government official said according to state media.

State media TASS reported that “Putin wished all those injured in the emergency at Crocus City Hall to recover and conveyed his gratitude to the doctors, Golikova said,” referring to Tatiana Golikova deputy prime minister for social policy, labor, health and pension provision.

More than 60 dead, and death toll could grow, Russian agency says

Russia’s Investigative Committee said Saturday that more than 60 people have died in the attack, and warned the number may increase.

“The bodies of the dead are being examined. It has been previously established that more than 60 people died as a result of the terrorist attack. Unfortunately, the number of victims may increase,” according to the Investigative Committee, which is a federal state agency.

Russia's Ministry of Internal Affairs and the security agency FSB are continuing to investigate, the committee said in a statement, and weapons and ammunition have been found.

U.S. warned Russia about planned terrorist attack in Moscow, NSC says

Monica Alba

The United States shared information about a potential terrorist attack in Moscow with Russia’s government earlier this month, a spokesperson for the National Security Council said.

The U.S. Embassy in Russia on March 7 warned U.S. citizens to avoid crowds and said it was monitoring reports that extremists might attack large gatherings in Moscow.

“Earlier this month, the U.S. Government had information about a planned terrorist attack in Moscow — potentially targeting large gatherings, to include concerts — which prompted the State Department to issue a public advisory to Americans in Russia,” NSC spokesperson Adrienne Watson said.

“The U.S. Government also shared this information with Russian authorities in accordance with its longstanding ‘duty to warn’ policy,” Watson said.

Putin recently dismissed ‘provocative’ warning about potential attacks

In remarks that aired three days ago, Russian President Vladimir Putin accused the West of “provocative statements” about potential terror attacks in Russia, and dismissed them.

“I’ll remind you of recent, let’s say directly, provocative statements of certain official Western structures about potential terror attacks in Russia,” Putin said.

“All of this looks like obvious blackmail and an attempt to intimidate, destabilize our country,” he said before the state security agency FSB.

Putin in those remarks did not specify a country or warning. The U.S. embassy in Russia on March 7 warned U.S. citizens to avoid crowds .

“The Embassy is monitoring reports that extremists have imminent plans to target large gatherings in Moscow, to include concerts, and U.S. citizens should be advised to avoid large gatherings over the next 48 hours,” the U.S. embassy warned.

Guards at concert hall didn't have guns, state news says

The Associated Press

Guards at the concert hall didn’t have guns, and some could have been killed at the start of the attack, Russian media reported.

Some Russian news outlets suggested the assailants fled before special forces and riot police arrived.

Reports said police patrols were looking for several vehicles the attackers could have used to escape.

U.S. had been gathering intelligence that ISIS could attack Russia

Ken Dilanian

The U.S. had been gathering intelligence for months that ISIS could mount a mass casualty attack in Russia, two U.S. officials confirmed to NBC News.

That information led to a March 7 warning issued by the U.S. embassy in Russia about possible extremist attacks, including at concerts, urging people to stay away from large gatherings, one of the officials said.

That official said the claim of responsibility today by ISIS appears to be genuine, though no final assessment had been made about who was responsible.

Some Moscow concertgoers filmed events as they unfolded Friday night, when gunmen opened fire inside a theater and people ran to take cover in fear for their lives.

Witness says gunfire was first thought to be construction noise

A witness to today’s armed attack on Moscow’s Crocus City Hall told a state news agency that they first mistook the gunfire for sounds of an installation being dismantled.

“First, we started hearing typical loud pops, but it was impossible to understand that they were gunshots. We thought that something was falling, as exhibitions were being dismantled at that moment, and someone seemed to be dropping something large,” Mikhail Semyonov told TASS .

“Then, the bangs were getting more and more frequent. Suddenly, there was a scream, and the bangs started to be heard as bursts. Then it became clear that it was shooting,” he said.

ISIS claims responsibility for attack but does not provide proof

The terror group Islamic State has claimed responsibility for the attack in Moscow.

The group, also known as ISIS, did not provide any proof of its claim, which came from ISIS-affiliated news agency Amaq on Telegram.

The group’s members have carried out a number of terror attacks, including the 2015 attacks in Paris that killed 130 people.

Children among the victims, Russia's children commissioner says

Yuliya Talmazan

Russia’s commissioner for children’s rights, Maria Lvova-Belova, said children were among the victims of tonight's attack.

"Information about their condition is regularly updated," Lvova-Belova said on Telegram. "Any additional assistance will be provided immediately."

She later told Russia 24 TV channel that at least two children had been injured, including one boy with a gunshot wound.

Earlier, Russian officials released a preliminary casualty toll of at least 40 people dead and more than 100 injured.

France, U.K., Germany condemn attack

Officials from France, the U.K. and Germany were among those who expressed their condolences to the victims of the attack at the Crocus concert hall.

"The images of the terrible attack on innocent people in Crocus City Hall near #Moscow are horrific," Germany's Foreign Office said on X . "The background must be investigated quickly. Our deepest condolences with the families of the victims."

"We condemn the terrorist attack in the Crocus City Hall near Moscow," the U.K.'s embassy in Russia said . "This is a terrible tragedy."

Meanwhile, France's foreign ministry called for "full light" to be shed on "these heinous acts."

Public events across Russia called off after attack

Several regional leaders across Russia, including in the annexed Kherson region of Ukraine, have canceled public events this weekend over security considerations after the deadly concert attack in Moscow.

Shortly after the attack, Moscow Mayor Sergey Sobyanin canceled all sports, cultural and other public events in Moscow this weekend. State news agency TASS also quoted Russia's cultural ministry as saying that mass and entertainment events in federal cultural institutions have been canceled in the coming days.

Zelenskyy adviser speaks out about attack

President Volodymyr Zelenskyy’s adviser denied that Ukraine was involved in the deadly Crocus concert hall attack.

“Ukraine certainly has nothing to do with the shooting/explosions in the Crocus City Hall (Moscow Region, Russia),” Mykhailo Podolyak wrote on X. “It makes no sense whatsoever.”

No evidence has emerged to suggest Ukraine may have been involved, but Ukrainian officials may be trying to pre-empt accusations, as some Kremlin hawks have already started pointing at Kyiv. 

Asked whether the shooting was at all tied to the war in Ukraine, U.S. National Security Council spokesperson John Kirby said: “There is no indication at this time that Ukraine, or Ukrainians, were involved in the shooting, but again, this just broke. We’re taking a look at it, but I would disabuse you at this early hour have any connection to Ukraine.”

Videos posted to social media appear to show chaos inside Moscow's Crocus City Hall during and after a terrorist attack.

Some videos include what sound like gunshots and show men with rifles, as concertgoers frantically try to exit the venue.

State Department issues warning to Americans in Moscow

Jason Abbruzzese

The State Department said that the U.S. Embassy in Moscow is aware of the terrorist attack on Crocus City Hall and that U.S. citizens should avoid the area and follow the instructions of local authorities.

"The U.S. government’s ability to provide routine or emergency services to U.S. citizens in Russia is severely limited, particularly in areas far from the U.S. embassy in Moscow, due to Russian government limitations on travel for U.S. embassy personnel and staffing, and the ongoing suspension of operations, including consular services, at U.S. consulates in Russia," the State Department said in a message posted to its website .

'What a nightmare in Crocus,' Widow of opposition leader Alexei Navalny condolences about concert attack

Yulia Navalnaya, the widow of Russian opposition leader Alexei Navalny who died in prison last month, expressed her condolences about the attack Friday.

"What a nightmare in Crocus," Navalnaya wrote on X. "Condolences to the families of the victims and quick recovery to the injured. Everyone involved in this crime must be found and held accountable."

320 firefighters, 3 helicopters working to put out fire

Russia's Ministry of Emergency Situations said the number of rescue crews responding to the attack is growing and now includes more than 320 firefighters, 130 emergency vehicles and three helicopters dumping water on the burning concert venue.

Moscow regional governor says 40 dead, more than 100 injured

Moscow Regional Governor Andrei Vorobyov said on Telegram that at least 40 people are dead and more than 100 injured in the terrorist attack, confirming figures previously reported by Russian state news.

Putin informed about concert venue attack 'in the first minutes,' Kremlin spokesperson says

Kremlin spokesperson Dmitry Peskov said President Vladimir Putin was informed about the shooting at the Crocus concert hall "in the first minutes" of the attack, Russian state news agency RIA reported.

The president is receiving information about what is happening and the measures being taken through all relevant services and is giving necessary instructions, Peskov said according to RIA.

Russian journalist was inside concert venue when gunmen entered

Russian news agency RIA Novosti said on Telegram that one of its reporters was inside the venue when gunmen entered and began shooting concertgoers.

The journalist said that at least three unmasked gunmen in camouflage entered the hall a few minutes before 8 p.m. Moscow time. They shot people point-blank and threw incendiary bombs, according to the journalist.

Russia's foreign ministry spokesperson calls incident 'bloody terrorist attack'

Maria Zakharova, spokesperson for Russia's foreign ministry, called the Friday night incident at the Crocus City Hall in Moscow a "bloody terrorist attack" as she called for "strong condemnation" from the international community.

"Now, as the Russian authorities have stated, all efforts are being devoted to saving people," Zakharova said. "The entire world community is obliged to condemn this monstrous crime!"

U.S. national security spokesperson says embassy has told Americans to avoid large gatherings in Moscow

Kyla Guilfoil

National Security Council Spokesman John Kirby addressed the attack in Moscow at a White House press briefing Friday afternoon, calling it a “terrible, terrible shooting attack.”

“The images are just horrible and just hard to watch and our thoughts obviously are going to be with the the victims,” Kirby said.

Kirby added that the U.S. embassy has notified all Americans in Moscow to avoid large gatherings, concerts, shopping malls, etc., and “stay put where they are” for their safety.

Russian media says 40 dead, more than 100 injured at concert attack

TASS, Russia's state-owned news agency, and RIA Novosti are reporting that Russia's FSB security agency has put the preliminary casualty count at 40 dead and more than 100 injured by a terrorist attack on a Moscow-area concert venue.

NBC News has not confirmed those casualty numbers.

Roof of concert venue at risk of collapse, Russian media says

Russian news agency RIA Novosti said on Telegram that the roof of the building near the concert venue's stage has begun to collapse.

Video posted to Telegram by RIA Novosti showed fire continue to blaze inside the venue.

Moscow area governor says more than 70 ambluances at scene of attack

Andrei Vorobyov, Moscow's regional governor, said on Telegram that more than 70 ambulances have been dispatched to the scene of concert venue attack.

“Everything is being done at the scene to save people," he wrote in the Telegram message. "The Special Rapid Response Unit (SOBR) has been deployed. There are over 70 ambulance carriages near Crocus, doctors provide the necessary assistance to all victims."

Nigel Chiwaya

Russia’s prosecutor general office says number of victims still being determined

Russia's prosecutor general said on Telegram that officials are working to determine how many people have been killed or hurt in the concert attack.

“On behalf of Igor Krasnov, the prosecutor of the Moscow region has gone to the scene of the incident at Crocus City Hall to coordinate the actions of law enforcement agencies," the prosecutor general's Telegram account posted. "Tonight, before the start of the event in the concert hall in Krasnogorsk, unknown men in camouflage clothes broke into the building and started shooting."

"The number of victims is being determined, a fire started in the entertainment center building, and citizens are being evacuated."

Moscow's mayor cancels weekend events

Moscow Mayor Sergei Sobyanin said on Telegram that he was canceling all public events in Moscow this weekend.

"I have taken the decision to cancel all sports, cultural and other public events in Moscow this weekend," he said. "I ask of you to treat this measure with understanding."

Popular rock band was to play sold-out venue that can hold 9,500

Tim Stelloh

A popular rock band was scheduled to play what appeared to be a sold-out show at the Moscow concert hall where there were reports of gunmen in combat fatigues opening fire.

Picnic, formed in 1978, was to play at Crocus City Hall, west of central Moscow.

The multilevel facility in Krasnogorsk has a maximum capacity of 9,527 people. Booking sites show the event was sold out.

Russia's aviation agency says additional security added to Moscow airports

The Russian aviation agency Rosaviatsiya said that additional security measures are being introduced in Moscow airports

"Due to increased security measures, we ask passengers to arrive at Sheremetyevo, Domodedovo, Vnukovo and Zhukovsky airports in advance," the agency said on the Telegram messaging app.

Moscow's emergency ministry says it is working to extinguish fire

Moscow’s emegency ministry said it was working to extinguish a fire that began at the music venue.

The ministry said about 100 people were evacuated from the building, and it was working to rescue people from the roof.

Russian media says state security taking action

Russia's news outlet RIA Novosti said that the country's security agency, the FSB, is taking measures to respond to the shooting at a concert hall near Moscow.

Videos posted by Russian media show men with rifles moving through area

Extended rounds of gunfire could be heard on multiple videos posted by Russian media and Telegram channels. One showed two men with rifles moving through a concert hall. Another one showed a man inside the auditorium, saying the assailants set it on fire, with incessant gunshots ringing out in the background.

Andrei Vorobyov, the governor of the Moscow region, said he was heading to the area and set up a task force to deal with the damage. He didn’t immediately offer any further details.

Russian media reports said that riot police units were being sent to the area as people were being evacuated.

Russian news outlets report gunman opened fire at Moscow concert hall

Several gunmen in combat fatigues burst into a big concert hall in Moscow on Friday and fired automatic weapons at the crowd, injuring an unspecified number of people, Russian media said.

Russian news reports said that the assailants also used explosives, causing a massive blaze at the Crocus City Hall on the western edge of Moscow. Video posted on social media showed huge plumes of black smoke rising over the building.

Russia’s state RIA Novosti news agency reported that at least three people in combat fatigues fired weapons. The state Tass news agency also reported the shooting.

U.S. warned of imminent Moscow attack by ‘extremists,’ urges citizens to avoid crowds

Patrick Smith

U.S. citizens in  Moscow  had been warned to avoid large gatherings earlier this month because of heightened fears of a terrorist attack.

The U.S. Embassy in the Russian capital said it was “monitoring reports that extremists have imminent plans to target large gatherings in Moscow, to include concerts, and U.S. citizens should be advised to avoid large gatherings over the next 48 hours.”

U.S. citizens should avoid crowds, monitor local media for updates and “be aware of your surroundings,” it said in a brief  online update .

Read the full story here.

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Gunmen Kill 60 at Concert Hall Outside Moscow, Russian Authorities Say

The Islamic State claimed the attack, the deadliest in the Moscow region in more than a decade.

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By Valerie Hopkins ,  Ivan Nechepurenko ,  Aric Toler and Anton Troianovski

• March 22, 2024

Several camouflage-clad gunmen opened fire at a popular concert venue on the outskirts of Moscow on Friday night, killing about 60 people and wounding more than 100, Russian authorities said, making it the deadliest attack in the capital region in more than a decade.

Hours after the mayhem began, the Russian national guard said its officers were still looking for the attackers. State media agencies reported that there had been up to five perpetrators.

As gunshots boomed through the building containing the concert hall, one of the largest and most popular music venues in the Moscow area, fire erupted in the upper floors of the structure, and the blaze intensified after an explosion, causing the roof to collapse.

The Islamic State, through an affiliated news agency, claimed responsibility. U.S. security officials, including a senior counterterrorism official, said they believed the attack was carried out by the Islamic State in Khorasan , a branch of the terrorist group that is active in Pakistan, Afghanistan and Iran. They spoke on the condition of anonymity because they were not authorized to discuss the matter publicly.

Multiple videos posted on social media and verified by The New York Times show several people entering Crocus City Hall, a sprawling shopping and entertainment complex in suburban Krasnogorsk, northwest of Moscow, and firing rifles. Other videos show people running past bloodied victims lying on the floor or screaming at the sound of gunshots, while photos show bodies lined up outside the building.

A woman who gave her name only as Marina said in a text message that she was standing in line for a concert outside, in the cold, about 8 p.m. when people without overcoats started running out of the building, saying they had heard shots.

“As soon as I heard automatic rifle shots, I started running, too,” she said.

The state news agency TASS reported that emergency services had dispatched helicopters to try to rescue people from the building’s roof, where flames and smoke could be seen billowing into the night sky.

At least 115 people were hospitalized after the attack, five of them children, according to the Russian minister of health, Mikhail Murashko. The injured include 60 adult patients in serious condition, the minister said. Another 30 people were treated and released.

The Russian leader, Vladimir V. Putin, made no immediate direct public statement, issuing only a statement through a deputy prime minister, Tatyana Golikova, that expressed hopes for the recovery of the injured and gratitude to the doctors treating them.

Russia’s Investigative Committee, the country’s equivalent to the F.B.I., said it had opened a criminal case into a terrorist act and dispatched its investigators to the site. RIA Novosti said that a special police unit was working inside the building.

John F. Kirby, a spokesman for President Biden’s National Security Council, told reporters that the White House had “no indication at this time that Ukraine or Ukrainians were involved.” Mykhailo Podolyak, a top adviser to Ukraine’s presidential office, said in a video statement that “Ukraine has absolutely nothing to do” with the attack.

On March 7, the U.S. Embassy in Moscow issued a security alert that warned that its personnel were “monitoring reports that extremists have imminent plans to target large gatherings in Moscow, to include concerts.” The statement, which did not say anything about the extremists’ affiliation, warned Americans that an attack could take place in the next 48 hours.

Pro-Kremlin voices seized on the U.S. Embassy’s warning to paint America as trying to scare Russians. On March 19, Mr. Putin called the statement “obvious blackmail” made with “the intention to intimidate and destabilize our society.”

The attack on Friday was connected to the March 7 warning, according to American officials briefed on the matter. They added that the United States alerted Russia privately at the time about intelligence it had about Islamic State activity.

Statements of condolence and outrage came from around the world, including the leader of China, Xi Jinping, and governments of the United States and other countries that are at odds with Russia. Yulia Navalnaya, the widow of the opposition leader Aleksei Navalny, who died in a Russian prison last month, said on social media, “All those involved in this crime must be found and brought to justice.”

The attack came on a day when 165 missiles and drones attacked Ukraine, constituting what the U.S. ambassador to Ukraine, Bridget Brink, said was “the largest attack against Ukraine’s energy grid since the start of Russia’s war.”

The attack began around 8 p.m. local time, minutes before a sold-out performance by the veteran rock band Piknik was scheduled to start. The concert hall has 6,200 seats, according to its website.

“At least three people in camouflage burst into the ground floor of Crocus City Hall and opened fire with automatic weapons” and threw incendiary devices, a correspondent for RIA Novosti reported from the scene. “There are definitely wounded.”

In videos filmed inside the concert hall, audience members are heard screaming and seen crouching as repeated gunshots echo outside the hall.

Russia’s emergency service said it had sent 130 vehicles to the scene and three helicopters to drop water on the blaze that gutted the upper floors. The fire was mostly extinguished shortly before 5 a.m. Saturday, according to the regional governor, Andrey Vorobyov.

Shootings are rare in Russia, where the state tightly regulates the possession of firearms. One of the deadliest ones occurred in 2022, when a gunman killed 18 people and wounded 23 others in a school in the town of Izhevsk.

However, attacks have struck across the Russia in recent decades, events that the authorities often described as terrorism. A 2011 suicide bombing at Moscow’s Domodedovo Airport killed 37 people, and two coordinated suicide bombings in Moscow subway stations in 2010 killed about 40 people.

In 2004, 172 people died in a siege at a Moscow theater by Chechen separatists. The police pumped a sedative gas into the theater to incapacitate the attackers, but the gas killed 132 hostages.

The complex where the attack took place on Friday was developed by the Azerbaijan-born billionaire Aras Agalarov, whose son, Emin, is a famous pop star. Former President Donald Trump held the Miss Universe pageant at the same complex in 2013, and world-famous performers like Eric Clapton, Dua Lipa and Sia have also performed there.

Alina Lobzina , Julian E. Barnes , Neil MacFarquhar and Victoria Kim contributed reporting.

Valerie Hopkins covers the war in Ukraine and how the conflict is changing Russia, Ukraine, Europe and the United States. She is based in Moscow. More about Valerie Hopkins

Ivan Nechepurenko covers Russia, Ukraine, Belarus, the countries of the Caucasus, and Central Asia. He is based in Moscow. More about Ivan Nechepurenko

Aric Toler is a reporter on the Visual Investigations team at The Times where he uses emerging techniques of discovery to analyze open source information. More about Aric Toler

Anton Troianovski is the Moscow bureau chief for The Times. He writes about Russia, Eastern Europe, the Caucasus and Central Asia. More about Anton Troianovski

Moscow shooting RECAP: 62 dead as 5 gunmen open fire in concert hall in worst attack for decades

WARNING, DISTRESSING FOOTAGE: Evil gunmen stormed Crocus City Hall concert venue on the outskirts of Moscow and killed multiple people at the historic venue in Krasnogorsk, Moscow Oblast

• This live blog has now ended - here is everything we know 00:23
• Death toll rises to 62 23:50
• ISIS claims responsibility for terrorist attack on concert venue that killed 40 21:46
• Ukraine denies responsibility for attack amid violent terrorism accusations 21:02
• Attacked declared 'terrorism', comes days after Putin 'wins' fifth term 20:52
• Updated 00:23, 23 Mar 2024

Heavily-armed masked gunmen have burst into a famous Moscow concert hall today killing at least 62 and leaving dozens injured - and ISIS claimed responsibility.

It is believed as many as five mystery gunmen opened fire on a crowd of around 100, many of whom were trapped in the complex. Some of the attackers were filmed as they left the building, opening fire and executing a number of victims at near point-blank range.

Sources initially told the Daily Mirror the death toll was at least 40 but likely to be much higher. And, in the past hour, the death toll from the shooting at Crocus City Hall has increased to 62 people, reported Baza online media. There are fears the figure could rise further.

The cold-blooded attackers, wearing combat fatigues, hit the Crocus City Hall, a large concert venue on the western edge of the Russian capital. A large blast was also heard, as well as assault rifles being fired.

State news agency RIA said at least three people were involved in the attack but later that number was increased to five. It was also reported that a mall nearby was set on fire and plumes of black smoke were rising above the venue.

Earlier this month the US Embassy in Moscow issued a warning about possible terrorist attacks in Moscow.

This live blog has now ended - recap updates below

This live blog has now ended - here is everything we know

A group of five men armed with machine guns and hand-held explosives have slaughtered at least 62 victims – including children – at a concern in Moscow.

The gunmen took aim upon innocent civilians at Crocus City Hall in Krasnogorsk, an urban settlement in Russia ’s capital at approximately 9.45pm local time on Friday. A volley of bullets rained down on fans as they packed out a hall to watch Russian rock band, Picnic. Just in the past hour the death toll has increased to 62 people, reported Baza online media. There are fears the figure could rise further.

With firefighters battling against the flames and along with special forces scouring the premises for those wounded, the Mirror looks at everything it knows so far about the harrowing incident.

Death toll rises to 62

The death toll from the shooting at Crocus City Hall has increased to 62 people, reported Baza online media.

There are fears the figure could rise further.

Times reports US officials do believe ISIS was behind the attack

ISIS's claim has not been independently verified.

But the New York Times has since reported that US officials believe the Islamic State was responsible.

ISIS claims responsibility for terrorist attack on concert venue that killed 40

A facet of the terrorist organisation ISIS (Islamic State) has claimed responsibility for the attack on the Moscow concert venue today that has left 40 dead including children and over 130 injured.

Several gunmen opened fire at Crocus City Hall tonight — a concert venue on the western edge of the Russian capital city, where a Picnic concert was slated to take place. Picnic is a popular Russian rock group.

The venue was allegedly around 70% full. It can hold around 6,000 people and concertgoers were seen on every level of the facility scrambling for cover when the shooters opened fire.

ISIS K, a facet of Islamic State, has claimed responsibility for the attack on Telegram, the popular social media messaging app. Amaq, an ISIS-affiliated group, confirmed the news on Telegram, but ISIS itself has not provided evidence to back up the claims, CNN reported.

Widow of Alexei Navalny speaks out about shooting

The widow of dead opposition leader Alexei Navalny, Yulia Navalnaya, spoke out about the horrific attack on Friday, taking to X to post her thoughts.

She wrote: "What a nightmare in Crocus. Condolences to the families of the victims and quick recovery to the injured. Everyone involved in this crime must be found and held accountable."

Ukraine denies responsibility for attack amid violent terrorism accusations

As Russia blames the attack on terrorism, citing Ukraine as the perpetrator, the Ukrainian government staunchly denied any involvement in the attack.

Ukrainian Presidential Adviser Mykhailo Podolyak said the country "had absolutely nothing to do with these events." His reasoning? It would be impossible to carry out such an attack given the raging war.

"We have a full-scale, all-out war with the Russian regular army and with the Russian Federation as a country. Regardless of everything, everything will be decided on the battlefield."

Attacked declared 'terrorism', comes days after Putin 'wins' fifth term

The attack on the concert venue has been declared an act of terrorism by a close ally of Vladimir Putin, who just recently "won" a fifth term as the country's president.

Former President Dmitry Medvedev was quick to blame Ukraine, which Russia invaded in February 2022 as the country hopes to annex the former Soviet territory, as he declared the attackers "terrorists".

"To the families of those killed in the terrorist attack, sincere condolences and sincere strength to all the loved ones of the victims," he said as he cited no evidence of Ukrainian involvement.

"Terrorists understand only retaliatory terror. No trials or investigations will help if force is not countered by force and deaths by total executions of terrorists and repressions against their families," Medvedev harrowingly declared.

"If it is established that these terrorists are of the Kyiv regime, it is impossible to deal with them and their ideological inspires differently. All of them must be found and mercilessly destroyed as terrorists, including officials of the state that committed such atrocity."

"Death for death," Medvedev ominously said. It comes days after Putin garnered a landslide victory in the presidential elections, held from March 15-17 across the country and at its embassies around the world.

Vehicle owned by killers found nearby

The vehicle the shooters reportedly used to drive to the venue before they committed the heinous act of mass terror was found nearby, it was reported — with one catch.

The authorities were reportedly unable to search it right away, as it was lined with explosives. It's not clear whether the vehicle blew up or if the authorities were simply waiting for teams to come disarm it before they searched it.

If intact, it could yield vital clues as to the identities or even whereabouts of the killers, who remain on the loose.

White House National Security Council spokesperson John Kirby releases statement on shooting

John Kirby, a White House's National Security Council spokesperson, released a statement on Friday about the shooting, which he said was "horrible" and "hard to watch".

"Our thoughts are going to be with the victims of this terrible, terrible shooting attack," he said. "There are some moms and dads and brothers and sisters and sons and daughters who haven't gotten the news yet. This is going to be a tough day."

Security at Moscow airports, railway stations tightened as mayor cancels all mass gatherings

Amid the shooting and bombings, local Moscow officials ordered tighter security around the region's airports and railway stations as the authorities attempt to apprehend the killers, who reportedly fled the scene, disturbing CCTV footage shows.

Moscow's mayor also reportedly cancelled all mass gatherings scheduled for the weekend over heightened fears of more terrorism. That order comes just days after the US government issued a warning to all American Moscow (and Russian) travellers to avoid crowded spaces.

'Bombs' described as Molotov cocktails

The "bombs" that reportedly rocked the concert venue on Friday night were reportedly Molotov cocktails, incendiary devices designed to set fires and wreak havoc but not to necessarily explode as regular bombs do.

A witness named Vitaly told the Daily Mirror : "I was sitting in the hall above, where there were balconies, and we heard gunshots.

“At first we didn’t understand what happened. Then, I saw how the terrorists came in and started shooting everyone, threw Molotovs, and everything was set on fire. We ran to the exit, but the exit was locked. We ran all over Crocus City, trying to find a way out, but to no avail."

He said he and the others with him ultimately ran and hid in the basement, where they waited for armed authorities to rescue them.

Alarm system failed, doors were locked at venue

When fires broke out and the shooting at the concert venue began, none of the concertgoers knew what was happening until they saw the gunmen entering and opening fire — there were no alarms, and then, when they tried to flee, the doors were locked.

Witnesses stated that no fire alarms were heard as massive blazes lit up the roof of the building. "It was not clear that a fire had started — the alarm system did not work," one told the Daily Mirror.

He also stated that "it was not easy to leave the concert hall", as many of the doors were locked, meaning that he and other concertgoers had to bust them down to escape.

Witness describes 'stampede' of people leaving venue during attack

A "stampede" reportedly erupted after it became apparent that a shooting and bombing was occurring at the concert venue, with one witness describing the horrifying scene after people realised it was gunfire they were hearing.

"When they started shooting at the first floor, everyone started running in panic, and a stampede began," he told the Daily Mirror. "We saw from afar that these were men in brown clothes armed with machine guns."

He recalled the desperate rush for the doors, some of which were locked, as the thousands of people at the venue tried to escape.

Concertgoers thought gunshots were 'fireworks'

A harrowing witness account from inside the Moscow concert hall reveals that concertgoers initially thought the gunshots were fireworks and were a part of the show.

"The concert was about to start," a witness told the Daily Mirror. "The hall was almost ready. It was 70% full. When we heard the claps, at first we thought it was fireworks."

It wasn't until the witness saw armed men swarming the first floor that the reality fo the situation sunk in. He and others with him were able to flee from the upper levels.

Air operation launched to put out blazes, rescue trapped concertgoers

Firefighters responding to the scene of the heinous shooting and bombings at a Moscow concert launched an air operation to quell the blazes that can be seen spewing through the building's roof.

Concertgoers were trapped inside on upper levels, unable to escape as the fires trapped them. A witness told the Daily Mirror: "After we left Crocus, it caught fire from above, and someone remained blocked from inside. It seemed to me that bad news will come out now.

"When we left there, the fire was burning with all its might. We ourselves were on the balcony, and we were able to get out of there in time. If someone stays on top, there's no way out."

Russian government issues state of emergency

The Russian Ministry of Internal Affairs issued a state of emergency that ordered staff back to active duty, fully armed, within an hour.

Called the "Zarya Plan", the emergency order will serve to allow Russian special forces to better tackle the situation and get the shooting and bombings under control as they worked to search for injured and dead individuals.

Moscow branded the attack "monstrous" as Chechnya's leadership described the attack in a similar way. It was reported that attackers who were bearded and with "Asiatic" features carried out the attack, using AK-74 assault rifles and backpacks loaded with ammunition, it is believed, as well as bombs. One gunman was seen unloading a whole magazine into the crowd.

Initial estimates show 40 dead, 130 wounded

The death toll from the horrific act of terrorism is reportedly as high as 40, with at least an additional 130 injured.

Russian special forces, called Spetsnaz, were seen storming the venue, stepping over dead bodies as they raced to apprehend the gunmen and bombers opening fire and exploding the event. The shooting began at around 9.45pm local time.

One source called it a "cleanup operation" as the special forces teams also worked to clear the way for firefighters to enter the facility. The hall had been about 70% full, it was reported.

A source confirmed the death toll to the Daily Mirror.

Band was due to perform

A band called Picnic was due to perform at the venue tonight.

Extremism warning

It said it was “monitoring reports that extremists have imminent plans to target large gatherings in Moscow, including concerts…”

At the same time Russia’s Federal Security Service said it has foiled an Islamic State plot to attack a synagogue in Moscow.

At the time the ISIS cell was tracked down and “neutralised” according to Russia’s FSB security agency

In the past Moscow has suffered horrific terror attacks launched by Chechen groups and so called “Black Widows” - the wives of killed jihadists or fighters.

The assailants threw explosives

Russian news reports said the assailants threw explosives, possibly grenades, triggering a massive blaze at the hall. The attack took place as crowds gathered for a concert of Picnic, a famed Russian rock band. The hall can accommodate over 6,000 people.

Russian news reports said that visitors were being evacuated, but some said that an unspecified number of people could have been trapped by the blaze. Extended rounds of gunfire could be heard on multiple videos posted by Russian media and Telegram channels. One showed two men with rifles moving through the mall.

More videos showed up to four attackers, armed with assault rifles and wearing caps, who were shooting screaming people at point-blank range.

It is a massive blow to Russian President Vladimir Putin who recently dismissed American terror warnings as an attempts at intimidating Russians.

Andrei Vorobyov, the governor of the Moscow region, said he was heading to the area and set up a task force to deal with the damage. He didn't immediately offer any further details.

Russian media reports said that riot police units were being sent to the area as people were being evacuated.

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Death toll from Moscow concert hall attack rises to 133. The FSB confirmed 11 suspects have been arrested.

• 133 people are reported to have died in a terrorist attack on Moscow's Crocus City Hall on Friday.
• ISIS-K, based in Afghanistan, claimed responsibility for the attack in a statement.
• The FSB claim to have arrested 11 suspects in connection with the attack.

The death toll from the attack on Moscow's Crocus City Hall Friday night has risen to 133 as Russia's Federal Security Bureau confirmed eleven suspects had been arrested in connection with the attack.

According to Russia's Investigative Committee: "The death toll will rise further. According to preliminary data, the causes of death were gunshot wounds and poisoning by combustion products."

The death toll stands at 133, the Investigative Committee said on Saturday.

Islamic State has claimed responsibility for the attack, though neither the Kremlin nor Russian security services have yet assigned blame officially.

TASS reported that Picnic, a Russian rock band, was scheduled to perform just before the attack. The concert hall can accommodate about 6,200 people, according to The Associated Press.

"Preliminary results of the inspection of the premises of the concert hall indicate that the terrorists used automatic weapons during the attack, which, along with the ammunition they left behind, were discovered and seized by (investigators)," the committee said Saturday.  

"Based on this material evidence, ballistic, genetic and fingerprint examinations are currently being carried out," it added. 

"It was also established that the terrorists used a flammable liquid to set fire to the premises of the concert hall."

One hundred fifteen people have been injured, including five children, Andrey Vorobyov, governor of the Moscow region, said .

Related stories

The Ministry of Health in the Moscow region has since published the identities of 41 of those known to have been killed in the attack. The youngest victim identified so far is a 33-year-old, and the oldest is 71.

Russian President Vladimir Putin has yet to make a public statement on the attacks. However, his spokesperson, Dmitrii Peskov, told reporters that "the president constantly receives information through all relevant services about what is happening and about the measures being taken. The president is giving all necessary instructions."

Russia's FSB confirmed that 11 people had been arrested in connection with the attack on the concert hall.

In a statement reported by Russian media, the FSB said: "As a result of the actions of the special services and law enforcement agencies, 11 people were detained, including 4 terrorists who were directly involved in the terrorist attack in Crocus City Hall."

"After the terrorist attack, the criminals intended to cross the border of the Russian Federation and Ukraine and had relevant contacts on the Ukrainian side, the FSB said," the FSB report reads, according to state media RIA Novosti .

State-owned Russian news agency TASS also reported that the assailants had "contacts on the Ukrainian side."

Neither agency specified the nature of the alleged contacts.

On Friday, Ukrainian presidential advisor Mykhailo Podolyak said that Kyiv had "nothing to do with the attack."

"Ukraine has never resorted to the use of terrorist methods," he wrote on X.

Why ISIS-K is claiming responsibility

Shortly after the assault, the Islamic State Khorasan Province, or ISIS-K, a branch of the jihadist group in Afghanistan, claimed responsibility for the attack in a statement shared with the ISIS-affiliated news agency Amaq on Telegram, CNN reported.

According to The New York Times, US officials confirmed the group was responsible.

An unnamed US intelligence officer told The Associated Press that US intelligence agencies had confirmed that IS was responsible for the attack.

The official told AP that US intelligence agencies had collected information in recent weeks that IS was planning an attack in Moscow. The officer claimed US officials had privately shared the intelligence earlier this month with Russian counterparts.

ISIS-K is considered "one of the more successful branches" of the Islamic State, Daniel Byman, a counterterrorism and Middle East expert at CSIS, told Business Insider.

It was responsible for the suicide bombing at the Hamid Karzai International Airport in Kabul that killed 13 US military soldiers and 169 civilians in 2021.

ISIS-K's targeting of Russia could stem from several major historical conflicts that reflected the country's brutal treatment of Muslims . It is believed to have Russian-speaking Central Asians in its ranks.

"If you want, you can go back to the Russian conquest of the Caucasus," Byman said. "And then you could go to the Soviet deportations of Muslim populations" in the 1940s.

In a speech Tuesday, though, Putin had slammed the American warnings as "provocative," saying "these actions resemble outright blackmail and the intention to intimidate and destabilize our society."

On Friday, the UN Security Council condemned "the heinous and cowardly terrorist attack" and highlighted the need for those responsible to be held accountable. UN Secretary-General Antonio Guterres also condemned the terrorist attack "in the strongest possible terms," his spokesman said.

Watch: Russia hits Kyiv with drone attacks during rush hour

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As Moscow bureau chief, Guy runs coverage of Russia and the Commonwealth of Independent States. Before Moscow, Guy ran Brexit coverage as London bureau chief (2012-2022). On the night of Brexit, his team delivered one of Reuters historic wins - reporting news of Brexit first to the world and the financial markets. Guy graduated from the London School of Economics and started his career as an intern at Bloomberg. He has spent over 14 years covering the former Soviet Union. He speaks fluent Russian.

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