different kinds of presentations

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8 Types of Presentations You Should Know [+Examples & Tips]

By Krystle Wong , Aug 11, 2023

From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.

Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression. 

Don’t worry if you’re no designer —  Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.

Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience. 

Click to jump ahead:

8 Different types of presentations every presenter must know

How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .

When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:

1. Informative presentation

Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation. 

This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.

When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.

Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions. 

2. Persuasive presentation

If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation . 

This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.

With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.

Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with: 

3. Demonstration or how-to presentation

A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action. 

A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.

These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention. 

Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.

4. Training or instructional presentation

Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation. 

Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.

To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection. 

You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.

5. Sales presentation

Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.

A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features. 

Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.

A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:

6. Pitch presentation

Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life. 

Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors. 

Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.

7. Motivational or inspirational presentation

Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.

Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.

Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.

8. Status or progress report presentation

Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.

Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.

Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills . 

Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:

1. Define your objectives

Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type. 

For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.

2. Know your audience

Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations. 

If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.

3. Analyze your content

Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types. 

For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.

4. Consider time constraints

Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.

5. Leverage visuals

Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.

6. Align with the setting

Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.

7. Gauge audience interaction

Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.

8. Flexibility

Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.

Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.

To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.    

What are some effective ways to begin and end a presentation?

Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic. 

To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.

How can I make my presentation more engaging and interactive?

To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience. 

You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.

Which types of presentations require special markings

Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services. 

Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly. 

That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.

Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started. 

Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:

• Sign up and log in to Venngage to access the editor.
• Choose a presentation template that matches your topic or style.
• Customize content, colors, fonts, and background to personalize your presentation.
• Add images, icons, and charts to enhancevisual style and clarity.
• Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.

In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.

Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.

Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!

The 6 types of presentation (and why you need them)

Hrideep barot.

• Presentation , Public Speaking

We all have been exposed to different types of presentations right from school years.

Group presentations, lectures by teachers and professors, seminars, webinars or online presentations, e-learning, e-conferences, etc., are all different types of presentations that we come across in our daily lives.

But each of them work for different settings.

In this article, we will take a look at 6 such types of presentations and when and why you need them.

1. Informative Presentations

This is the most common type of presentation, be it in an educational setting or business or corporate setting.

The aim of an informative presentation is to give detailed information about a product, concept, or idea to a specific kind of audience.

They are often analytical or require a rational analysis of the data presented.

Training sessions or one-day workshops are good examples where this kind of presentation is used.

Here is an example of an informative presentation on public speaking and presentations.

Now, there are different situations where you can use informative presentations.

a) Reporting

Although a report is a written explanation of an event, it can also be verbal.

A perfect place to use informative presentations is news reporting , as it requires the presenter to present information systematically.

b) Briefing

This involves explaining both positive and negative aspects of a particular topic in a few words.

It is providing information quickly and effectively about an issue to influence decisions or to come to solutions.

Hence, the decision-making bodies of an organization can make use of this kind of presentation to save time and effectively come to conclusions.

c) Research

Informative presentations are often used to present research findings to a specific audience , as it involves reporting the findings and briefing it to the audience.

Hence, almost everywhere where research takes place, be it in an educational context or occupational , can make use of this kind of presentation.

Tips for giving informative presentations

• As there would be a lot of technical information and statistics, focus on the main points or agenda first and if you have more time, you can add them at the end
• Keep your presentation simple and clear . Avoid complex sentence structures and graphics
• Tell the outline of your presentation briefly in the introduction for a better flow
• Make sure that your presentation does not stretch for too long. 10-15 minutes is what your audience can concentrate on
• Restate your keyphrase at the end and briefly summarize all the important points of your presentation

Speech topics for an informative presentation

• Cropping techniques
• Organic Farming
• Corporate Farming
• Hydroponics
• Sustainable Agriculture, etc
• Climate change
• Environmental issues
• Eco-friendly ways of management
• Eco-politics
• Eco-feminism, etc
• Gender studies
• Gender and education
• Religious studies
• History of education
• Philosophy of education, etc
• Ethnic cultures
• Indigenous cultures
• Multiculturalism
• Popular culture
• Cultural trends, etc
• Business administration
• Business ethics
• Business models
• Promotion and marketing communications
• Finance, etc

2. Persuasive presentations

Persuasion is the art of motivating or convincing someone to act or make a change in their actions or thoughts.

If you are planning to give a persuasive presentation, and are looking for how to give a persuasive speech, check out our article on A Comprehensive Guide to Writing a Persuasive Speech to gain in-depth knowledge about the art of giving persuasive presentations.

Persuasive presentations are also widely used form after informative presentations.

There are various circumstances where persuasive presentations can be used.

a) Policy-making

Government bodies make use of persuasion almost every time, be it the legislative or decision-making bodies, executive bodies, or even courts.

Even election campaigns involve using persuasive presentations as an instrument of their pre-determined goals of swaying the citizens.

For that matter, any executive or management body of an organization can make use of these kinds of presentations.

b) Value judgment

This kind involves answering the question “why” and supplementing it with possible benefits.

Most Ted talks and YouTube videos try to persuade the audience and fall into the persuasive presentation category.

Even religious heads use this as a means of persuading their believers to follow their belief system.

Deciding on a procedure or telling an audience the correct procedure of doing something is another situation.

An example of a persuasive presentation

Bailey parnell: is social media hurting your mental health.

This TED talk by Bailey Parnell is a good example of a persuasive presentation.

She starts strong by asking rhetorical questions that set the mood for her further points.

We can also see how the speaker is genuinely concerned regarding the issue, engaging the audience till the end.

Tips for giving a persuasive presentation

• Start your presentation with a relevant quote or statistics about your topic to establish credibility
• Tell personal anecdotes and examples wherever necessary to develop an emotional connection with your audience
• Deliver your presentation with passion and genuine interest to motivate your audience to think
• Answer the question “why” for better understanding and clarity in your presentation
• State your viewpoint clearly and clarify doubts if your audience seems to have any

Speech topics for persuasive presentations

• Is animal testing ethical?
• Should cosmetic surgery be banned?
• Can the death penalty be the only solution to the rising crime rates?
• Should the legal age be 18?
• Should immigration laws be revised?
• Why you should never add your parents on Facebook
• Guys are more interested in gossip than girls
• It is your major duty to annoy your parents
• You are not enjoying student life if you are not procrastinating
• Endless memes can be made on my life, etc
• Is taming wild and exotic animals ethical?
• The importance of emotional support animals
• Why are bunnies the perfect pet?
• Why do animals make the best companions?
• Why there is a need for patients to have emotional support animals, etc
• How and why there is a need to do business analysis before opening your business?
• Why small businesses are successful and more profitable?
• Why do sales and customer service departments need to be paid more?
• Why does the HR department need to be polite and understanding?
• Why should you not do business with a family member?
• How charity is a means of converting black money to white?
• Why is detaining people on the suspicion of terrorism justified?
• Should euthanasia be made legal?
• Should violent crime offenders be sentenced to death?
• Should foreigners be allowed to buy a property?

3. Demonstrative presentations

This involves demonstrating a process or the functioning of a product in a step-by-step fashion.

So, a master class on communication skills or making a product model is an example of a demonstrative presentation.

Usually, the audience is an active part of such presentations and these can work in any context where you want the audience to learn a new skill.

a) Instructions

This involves giving guidelines or steps of a process or work .

Teaching how to make a car model step-by-step is a good example where you can use this kind of informative presentation to guide your audience.

Another instance can be at the workplace , to train the employees or introduce them to a new product at work.

This type also works with demonstrating recipes and cooking workshops.

An example of demonstrative presentation

The easy guide on making just about any smoothie.

In this recipe demonstration, he tells his audience how many ingredients are involved and briefs them about the outline of his presentation at the start of his speech.

He also shows all steps in real-time so that the audience have a better understanding of the process and keeps them engaged.

Tips to give a demonstrative presentation

• Introduce your product and its function to your audience before telling them how to go about with the steps
• Explain the steps with diagrams or show them in real-time along with the audience
• Give equal time to every person in the audience for clearing doubts, if any
• Keep your introduction short. Not more than 5 minutes
• Discuss options or variations that the audience can try at the end of the presentation

Speech topics for demonstrative presentations

• How to administer CPR
• How to wrap a gift professionally
• How to budget your monthly income
• How to choose a car insurance
• How to restore a piece of antique furniture

4. Inspirational presentations

As the name suggests, this type of presentation involves inspiring others!

The main aim of an inspirational presentation is to motivate or move your audience and is also known as a motivational presentation.

Using techniques like storytelling, narrating personal anecdotes , or even humor work wonders as your audience develops an emotional connection to the message.

This TED talk by Luvvie Ajayi Jones is humorous but a lot more inspirational. Check it out!

Tips for giving an inspirational presentation

• Start with a question that will leave the audience thinking. Pause for some time and then begin with your presentation
• Develop a sense of connection by narrating personal incidents and experiences to grow empathy
• Have some main points that you want to emphasize on
• Make use of humor ! It instantly builds a connection with the listener
• Non-verbal elements like paralanguage, body language, speech modulations, tone, etc., makes a huge difference

Speech topics for an inspirational presentation

• Importance of diversity and inclusion
• Building mental resilience
• Need for change management
• Valuing small victories in life
• How procrastinating is your enemy

5. Business presentations

In the corporate world, presentations are the go-to solution to do anything: planning or strategizing, articulating company goals, screening candidates, status reports , and many more.

Let us take a dive into the different types of business presentations.

a) Sales presentation

Also known as sales pitches , sales presentations involve providing information about a product or a service to sell it.

It has a pre-defined strategy of initiating and closing the sales deal.

This can be done in person or nowadays, on the phone, or via e-communication .

b) Training sessions

Often employees have on-the-job training sessions that are aimed to increase the knowledge and skills of the employees.

This kind can also involve the audience to participate , like in demonstrative presentations.

c) Meetings

Meetings can be called for for different reasons and can be of different forms as well.

Conferences ( both video and in-person), board meetings, informal team meetings, daily reporting, etc., are all various contexts of meeting in a business setting.

d) E- presentations

E- presentations existed before the COVID pandemic as well but were used seldom.

But, with the ongoing pandemic, e-presentations or remote presentations have replaced all other types of presentations and will be with us for a while longer.

However, on the brighter side, it is an eco-friendly alternative to normal face-to-face kind of a set-up, and it also saves transportation and other costs !

e) Seminars

Seminars are widely used in the health sector , usually involving a panel of speakers on a topic. The audience is anywhere between 10 to 100.

It ends with a question and answers session , and the audience gets to take handouts with them.

f) One-on-one or 1:1

Interviews are usually one-on-one and involve presenting your achievements and capabilities to your prospective employer.

Apart from interviews, 1:1 meetings are also used in sales and marketing to crack a business deal.

Tips for giving business presentations

• Include key phrases and other important details on your slides and make them bold
• Avoid casual slangs and informal tone of speech
• If you are giving a sales presentation, explain your product or service in simple and clear words , and list the reasons why it is beneficial for your potential clients
• Make sure to be on time ! Delaying your audience will work against you and leave a bad impression on you and your company
• Know your material or content thoroughly to answer the questions asked by your audience

Speech topics for business presentations

• Implementing an Agile Project
• Introduction to data modeling
• Introduction to UML(Unified Modeling Language)
• Social Media strategies for a successful business
• Business writing for managers

6. Powerpoint presentations

PowerPoint presentations or PPTs are the most effective ones among all types of presentations simply because they are convenient and easy to understand .

They are available in different formats and are suitable to use in practically any type of presentation and context, be it business, educational, or for informal purposes.

There are various types of PowerPoint presentations that you can use depending on the context.

a) PPTs for general audience

• For general audiences, avoid using jargon terms

If you feel that you need to use them, provide the audience some background information about the field or topic being covered

• Avoid using more than 8 words per line, as anything more than that becomes difficult to remember
• Use bullets or a numbered list for better retention
• Try not to read from your PPT
• Give handouts or record your presentation in case anyone wants it

b) PPTs for teaching

• In this case, the PowerPoint is content-based
• Make sure that the words on the slides are visible
• Use bigger font and avoid fancy fonts
• Add relevant pictures and graphics to keep your audience engaged
• You can also add documentaries or relevant videos to aid in understanding

c) Repurpose PPTs

• This involves reinventing an earlier ppt or combining 1 or more than 1 PowerPoints
• Giving new touches to an earlier PPT or changing the format
• You can take any slide of your PPT and upload it on social media for growing your brand or business
• You can even convert your PPT into mp4 , i.e, video format
• You can even add voice and save the mp4 format, and you have a good marketing plan!

d) PechaKucha

• This type of PowerPoint presentation comes from the Japanese word PechaKucha meaning sound of a conversation or chit-chat
• This involves changing slides every 20 seconds
• There can be a maximum of 20 slides , which means your presentation lasts for only 6 minutes and 40 seconds
• The PPT mostly has graphics and fewer words
• This type of presentation is best suited for telling a story or a personal anecdote

e) Multimedia presentations

• This is the best kind of PPT to engage your audience
• It contains texts along with pictures, videos, infographics, music, illustrations, GIFs , and many more
• Add higher resolution images and videos , or even a 360-degree snapshot if you are in the sales and marketing industry
• Adding infographics such as charts and graphs makes the process of understanding easier and saves time
• Music in a PPT helps your audience to be relaxed, at the same time making them alert and engaged

Types of slides in a presentation

PowerPoint presentation slides are broadly classified into 3 categories: Text, Visual, and Mixed slides.

1. Text slides

As the name suggests, this category of slides involve words or texts.

You can format the text as plain sentences or pointers.

You may even arrange them all in a single slide or one line per slide.

The slide seen below is an example where every point is mentioned in a single slide.

2. Visual slides

This type of slide has visual elements such as images or videos , and are better known as conceptual slides since they are a better option than text slide to explain a particular concept.

You can use them at the start of the presentation to better visualize and grasp the meaning of the presentation.

The slide right below is a good example of a visual slide.

3. Mixed slides

Mixed slides combine the texts and visuals to give a comprehensive understanding of any concept or a speech.

Graphs and charts are the best examples of mixed slides.

Mixed slides have an advantage over the other slides; they keep your audience engaged, listening and participating more actively!

Types of Oral presentations

So far we came across 6 types of presentations, and they all share one common feature. They are all one of the types of oral presentations.

Oral presentations involve the use of verbal and non-verbal elements to deliver a speech to a particular or general audience.

All the types we discussed fall into these 4 broad categories:

1. Extemporaneous presentations

This type of presentation involves making short pointers or key phrases to aid while speaking.

You do not memorize, but organize the points and structure the speech way in advance.

Hence, on the day of your presentation, by just looking at the key points , you expand on them and move to the next point.

2. Impromptu presentations

Impromptu presentations are spoken without any preparation . It can be nerve-wracking for many, and hence not many are in favor of it.

There is a valid reason for their fear, as you have to make your speech as you say it!

However, those who are experts in their fields and are called upon to share a few words can easily give this type of presentation.

3. Manuscript presentations

The other extreme of the spectrum is manuscript presentations.

Here you have a script and you speak from it, word by word.

News anchors and show announcers usually engage in this type, since there are a lot of specific details that cannot be said wrong, and also, time constraints.

Usually, a prompter is used, from which the speaker speaks to their audience.

Nowadays, there are teleprompters , that are heavily used in the entertainment and media industry.

It is a digital screen that displays the contents, and the speaker speaks from it.

4. Memorized presentations

This type does not have any notes or cues , but you memorize or rote learn the whole speech.

School and some presentations at the workplace involve using this kind of presentation.

In most cases, we recommend not to memorise your speech in most cases. We’ve made a video on the same and how it could lead to you potentially blanking out on stage. Highly recommend you view this quick vid before choosing memorisation as a presentation path:

But, if you do choose it for whatever reason, since you are free from notes, you are free to focus on other aspects, such as body language and gestures.

Types of presentation styles

There are various presenting styles, but they do not work for all types of presentations.

Let us get familiar with them, and know which style works with which type.

a) The storyteller

This style of presentation involves the speaker narrating stories and engaging the audience emotionally .

This technique works best with persuasive and inspirational types of presentation.

So, how to tell a story in a presentation?

• Understand and know your audience : Knowing your audience will help you with how you will frame your story, at the same time gauging the relevance of your narrative
• Know your message : Be clear with what you want to convey through your story or how you are connecting the story with your actual presentation
• Try narrative a real-life story : Inspiring presenters often take their own stories or the stories of people whom they know as a supplement to their presentation. When the audience listens to your real-life examples, they become genuinely interested in your story
• Add visual aids : Using visual aids such as pictures, videos, multimedia, etc., increases the memory retention and engagement of your audience
• Use the “you” attitude : Tell the story keeping your audience in mind because ultimately they are going to be the receivers and hence, the story should be relevant and should include their point of view as well

Want more storytelling tactics? Mystery, characterisation and the final takeaway are some more key elements of a good story for your next presentation. We’ve gone deeper into this topic in this video if you would like to know more:

b) The Visual style

Most of us are visual learners, making visual information easy to understand and retain.

Visual aids like graphics, images, diagrams, key pointers or phrases , etc., are very useful when giving any type of presentation.

Some tips of presenting with visual style:

• Include only important pointers in your PowerPoint presentation and highlight or bold them
• Try including visuals that complement what you are saying and use them as a supplementary tool to aid in understanding your audience
• If you are giving a business presentation and want to include visuals, instead of plain texts, include graphics and charts to make information simpler to present and understand
• Avoid overly complex visuals as it will confuse the audience more
• Avoid using more than 6 lines per slide

c) Analytic style

If you have data records or statistical information to be presented, an analytic style will be more helpful.

It works best for Informative and Business types of presentations.

Tips to deliver in analytic style:

• Give handouts so that the audience is on track with your presentation and the information will be easier to comprehend
• Focus and speak on selected data as too much data statistics can be overwhelming for the audience
• You can make use of humor and personal anecdotes to keep the presentation interesting and engaging
• If you have too much data and are worried that you will not be able to explain it in the time frame given, avoid writing content of more than 2000 words

Quick tip: In case you have a PDF to present and want to edit the data points, there are multiple software programs that you can use to allow you to easily do this. Check out this list of the Best Free Recording Software Programs to know more.

d) The Connector

The connector style of presentation involves the speaker establishing a connection with the audience by pointing out similarities between them and the listeners.

This style works well with Sales and marketing presentations.

How to give a presentation using connector style?

• Have a Q & A round with the audience at the end of your presentation for clarifying any doubts and avoiding miscommunication
• Use audience polls at the start of your presentation to know your audience and tailor your speech accordingly
• Make use of body language and gestures for delivering your presentation effectively. If you are confused or want to know more about the aspects of how to use body and gestures, check out our article on To walk or stand still: How should you present when on stage?
• Ask questions to your audience at regular intervals for a better audience engagement
• Make use of multimedia sources to keep your audience engaged and entertained

Which type of presentation is best?

Although all the presentation types have their own bonuses and are suitable for certain circumstances, some are universal and can be used with a little bit of modification almost everywhere!

These are persuasive presentations!

You can use them in various settings; from political, business to educational.

Just remember to choose the right topic for the right audience, and a style that you think is the most suitable and you are good to go!

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To conclude

We saw 6 types of presentation and understood it in detail.

We also gained some tips on how to make our presentation more engaging and also came across things to avoid as well.

We then explored the types of slides that you can use, and also the types of presenting orally.

We also gave you some tips and a few topic ideas that you can incorporate in your next speech!

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How to Negotiate: The Art of Getting What You Want

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The 8 Types of Presentation Styles: Which Category Do You Fall Into?

Updated: December 16, 2020

Published: September 24, 2018

Types of Presentations

• Visual Style
• Freeform Style
• Instructor Style
• Coach Style
• Storytelling Style
• Connector Style
• Lessig Style
• Takahashi Style

Everyone on the internet has an opinion on how to give the “perfect” presentation.

One group champions visual aids, another thinks visual aids are a threat to society as we know it. One expert preaches the benefits of speaking loudly, while another believes the softer you speak the more your audience pays attention. And don’t even try to find coordinating opinions on whether you should start your presentation with a story, quote, statistic, or question.

But what if there wasn’t just one “right” way to give a presentation? What if there were several? Below, I’ve outlined eight types of presentation styles. They’re used by famous speakers like Steve Jobs and Al Gore -- and none of them are wrong.

Check out each one and decide which will be most effective for you.

Types of Presentation Styles

1. visual style.

What it is: If you’re a firm believer slides simply exist to complement your talking points, this style is for you. With this speaking style, you might need to work a little harder to get your audience engaged, but the dividends can be huge for strong public speakers, visionaries, and storytellers.

When to use it: This style is helpful when speaking to a large audience with broad interests. It’s also great for when you need to throw together slides quickly.

Visual style presenter: Steve Jobs

2. Freeform Style

What it is: This impromptu style of presenting doesn’t require slides. Instead, the speaker relies on strong stories to illustrate each point. This style works best for those who have a short presentation time and are extremely familiar with their talking points.

When to use it: Elevator pitches, networking events, and impromptu meetings are all scenarios in which to use a freeform style of speaking. You’ll appear less rehearsed and more conversational than if you were to pause in the middle of a happy hour to pull up your presentation on a tablet.

Freeform style presenter: Sir Ken Robinson

3. Instructor Style

What it is: This presentation style allows you to deliver complex messages using figures of speech, metaphors, and lots of content -- just like your teachers and professors of old. Your decks should be built in logical order to aid your presentation, and you should use high-impact visuals to support your ideas and keep the audience engaged.

When to use it: If you’re not a comfortable presenter or are unfamiliar with your subject matter (i.e., your product was recently updated and you’re not familiar with the finer points), try instructor-style presenting.

Instructor style presenter: Al Gore

4. Coach Style

What it is: Energetic and charismatic speakers gravitate towards this style of presenting. It allows them to connect and engage with their audience using role play and listener interaction.

When to use it: Use this presentation style when you’re speaking at a conference or presenting to an audience who needs to be put at ease. For example, this style would work well if you were speaking to a group of executives who need to be sold on the idea of what your company does rather than the details of how you do it.

Coach style presenter: Linda Edgecombe

5. Storytelling Style

What it is: In this style, the speaker relies on anecdotes and examples to connect with their audience. Stories bring your learning points to life, and the TED’s Commandments never let you down: Let your emotions out and tell your story in an honest way.

When to use it: Avoid this style if you’re in the discovery phase of the sales process. You want to keep the conversation about your prospect instead of circling every point or question back to you or a similar client. This style is great for conference speaking, networking events, and sales presentations where you have adequate time to tell your stories without taking minutes away from questions.

Storytelling style presenter: Jill Bolte Taylor

6. Connector Style

What it is: In this style, presenters connect with their audience by showing how they’re similar to their listeners. Connectors usually enjoy freeform Q&A and use gestures when they speak. They also highly encourage audience reaction and feedback to what they’re saying.

When to use it: Use this style of presenting early in the sales process as you’re learning about your prospect’s pain points, challenges, and goals. This type of speaking sets your listener at ease, elicits feedback on how you’re doing in real time, and is more of a dialogue than a one-sided presentation

Connector style presenter: Connie Dieken

7. Lessig Style

What it is: The Lessig Style was created by Lawrence Lessig , a professor of law and leadership at Harvard Law School. This presentation style requires the presenter to pass through each slide within 15 seconds. When text is used in a slide, it’s typically synchronized with the presenter’s spoken words.

When to use it: This method of presentation is great for large crowds -- and it allows the speaker to use a balance of text and image to convey their message. The rapid pace and rhythm of the slide progression keeps audiences focused, engaged, and less likely to snooze.

Lessig style presenter: Lawrence Lessig

8. Takahashi Style

What it is: This method features large, bold text on minimal slides. It was devised by Masayoshi Takahashi , who found himself creating slides without access to a presentation design tool or PowerPoint. The main word is the focal point of the slide, and phrases, used sparingly, are short and concise.

When to use it: If you find yourself in Takahashi’s shoes -- without presentation design software -- this method is for you. This style works well for short presentations that pack a memorable punch.

Takahashi style presenter: Masayoshi Takahashi

Slides from one of Takahashi’s presentations:

Whether you’re speaking on a conference stage or giving a sales presentation , you can find a method that works best for you and your audience. With the right style, you’ll capture attention, engage listeners, and effectively share your message. You can even ask an  AI presentation maker  tool to create presentations for you in your preferred style

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10 Types of Presentations: From Elegant to Persuasive

Shahid shahmiri.

Presentations are a crucial part of any business, and understanding different types of presentations can significantly enhance how well your ideas are received, whether you’re presenting to colleagues or the board of directors.

Having a great presentation on hand doesn’t just help you do better work—it can also help you get more work. 

However, there’s no one-size-fits-all approach to creating effective presentations . In this guide, we’ll cover some basic types of presentations and give some examples for each one so that you can create engaging content for the needs of your audience at any given moment.

Elegant Presentations

Elegant presentations are more than just a pretty picture. They’re visually appealing and aesthetically pleasing, but they also have substance. A good creative presentation will catch the eye, draw you in and compel you to learn more about what it has to offer.

Elegant presentations use design principles like simplicity (less is more), balance and harmony to create an overall aesthetic that feels clean and crisp yet still engaging. 

They integrate multimedia elements like video clips or soundtracks into their designs seamlessly so that these elements don’t distract from but rather enhance the overall experience of viewing them.

Learn more about the elegant presentations here: https://www.customshow.com/elegant-presentations/

Persuasive Presentations

The art of persuasion is one of the most powerful tools you can have in your presentation toolkit.

The first step to persuading an audience is finding out what motivates them, and then appealing directly to those motivations. 

Persuasive presentations are designed to influence the audience’s beliefs, attitudes, or behaviors, often encouraging them to take a specific action or adopt a new perspective. Here are a few examples:

Community Project Funding: A community leader pitching to local authorities and stakeholders to secure funding for a neighborhood improvement project, using persuasive arguments about community benefits and long-term positive impacts.

Technology Adoption: An IT professional advocating for the adoption of new software within their company, highlighting efficiency gains and competitive advantages to persuade management and colleagues.

Educational Reform: An educator or school administrator presenting to a school board or parent-teacher association, advocating for curriculum changes or new teaching methodologies, using success stories and research findings to persuade the audience of their effectiveness.

Read more on Persuasive Presentations here: https://www.customshow.com/persuasive-presentations/

Sales Presentations

Sales presentations have a unique passion for persuasion, aiming to convert enthusiasm into tangible business outcomes. 

In the sports industry, a sales presentation might involve a sports marketing team presenting a sponsorship proposal to potential corporate partners. 

This type of presentation would typically showcase demographic data on fan bases, engagement statistics, and success stories of previous sponsorships, all aimed at illustrating the potential return on investment for the sponsor. 

In the media & entertainment sector, sales presentations often revolve around pitching new projects or content distribution deals. 

For example, a production company might present a new series concept to streaming platforms or networks. Such a presentation would not only highlight the creative aspects of the project, like the storyline and talent involved, but also market analysis, projected viewership, and alignment with the platform’s brand and audience demographics.

Read more on effective sales presentation tips and ideas: https://www.customshow.com/effective-sales-presentation-tips-ideas/

Informative Presentations

Informative presentations are foundational in the realm of public speaking, designed primarily to educate and enlighten the audience on a specific topic. 

These presentations are factual, and clear, and often rely on data and research to convey the information accurately. The key is to present the material in an organized manner, typically following a logical structure that starts with an introduction, followed by the body where the main information is presented, and concludes with a summary or conclusion. 

It’s crucial to keep the language clear and straightforward, avoiding jargon that could confuse the audience, and focus on the relevancy and applicability of the information presented.

Examples of informative presentations include a company’s annual report delivered to employees, a lecture on recent scientific findings, or a workshop explaining new software features. 

In each of these instances, the primary goal is to impart knowledge or share information rather than to persuade or inspire action. 

For instance, in an academic setting, a professor might give an informative presentation on the historical impacts of a significant event, focusing on presenting the facts and findings. 

In a business context, a financial analyst might deliver an informative presentation on market trends, providing detailed analysis and statistics to inform strategic decisions. 

The success of these presentations is measured not by the immediate action of the audience but by their enhanced understanding and knowledge of the topic.

Read more on informative presentations here: https://www.customshow.com/informative-presentations/

Instructional Presentations

Instructional presentations are a cornerstone in educational and training settings, aimed at teaching or instructing the audience on a specific process, concept, or skill. 

The primary focus of these presentations is to facilitate learning and understanding. A successful instructional presentation breaks down complex information into digestible, manageable parts, often using a step-by-step approach. 

The presenter acts as a guide, leading the audience through the material with clarity and precision. It’s crucial to engage the audience, ensuring they are not just passive recipients of information but active participants in the learning process. 

This engagement can be achieved through interactive elements, practical demonstrations, and question-and-answer sessions.

For example, in a corporate training session, an expert might deliver an instructional presentation on using a new software tool, walking employees through each feature with live demonstrations and hands-on exercises. 

In an academic context, a professor might give an instructional presentation on a scientific method, using detailed slides, real-world examples, and interactive experiments to enhance understanding. 

Another example could be a fitness trainer conducting an instructional presentation on proper exercise techniques, incorporating demonstrations, and encouraging audience participation to ensure correct form and understanding. 

Each of these scenarios underscores the instructional presentation’s goal: not just to present information, but to foster learning and practical application.

Read more on the four states of Instructional Presentations

Inspirational Presentations

Inspirational presentations help motivate, uplift, and spark positive change in audiences. These presentations often hinge on the power of storytelling, using personal narratives, success stories, and emotional appeals to connect deeply with the audience. 

In sports, for instance, a motivational speech by a renowned athlete can be profoundly impactful. They might share their journey of overcoming adversity, setbacks, and injuries to achieve success, thereby inspiring budding athletes to persevere and strive for excellence. 

The narrative usually highlights themes of resilience, dedication, and the power of a positive mindset , resonating with individuals in both sports and other life areas.

In the media and entertainment industry, inspirational presentations often take the form of keynote speeches at award shows or industry conferences. 

A celebrated filmmaker or actor might share insights about their creative journey, discussing the challenges of the creative process and the importance of artistic integrity and innovation.

These speeches can inspire artists and professionals in the industry to pursue their passions relentlessly and think outside the box. Another example can be a TED Talk by a media mogul discussing the evolution of digital media and its power to enact social change, encouraging listeners to harness media platforms for advocacy and global connectivity. 

In both sports and entertainment, the crux of inspirational presentations lies in stirring emotional responses and motivating audiences toward personal and professional growth.

Read more on Inspirational Presentations: https://www.customshow.com/inspiring-presentations/

Technical Presentations

A technical presentation is a “how-to” demonstration that uses visuals and demonstrations to explain how something works. 

It’s an effective way of communicating complex information to diverse audiences, from internal employees who need to know how the company’s new accounting software works, to potential investors who want details on your latest innovation in robotics technology.

Technical presentations often require significant preparation time because they require you to navigate the intricacies of your topic while making it understandable for others who may not have as much background knowledge as you do. 

A good approach is starting with research: identify key points in your topic area, then organize them into sections based on their relationship with one another (e.g., first we’ll talk about X; then we’ll move on to Y). 

Make sure each section includes some visual aids like graphs or charts if possible, these will help simplify complex information so everyone can follow along easily!

Read more on the technical presentations here: https://www.customshow.com/technical-presentations/

Team and Stakeholder Presentations

A team or stakeholder presentation is a great way to share your ideas with colleagues who are working on similar projects, but it can be challenging to get people excited about new initiatives. 

When you’re presenting in front of your team members, it’s important to consider their interests and needs before diving into the details. 

If you want them on board with your plan, they must understand why this project matters for them, not just for the company as a whole.

Interactive Presentations

Interactive presentations have revolutionized the way information is shared and received, moving beyond traditional one-way communication to a more engaging, two-way dialogue. 

The essence of these presentations lies in their ability to actively involve the audience, turning passive listeners into active participants. 

This engagement is achieved through various means such as real-time polls, Q&A sessions, interactive quizzes, and even augmented reality experiences. 

For instance, in a corporate setting, a manager might use an interactive presentation during a team meeting to gather instant feedback on proposed initiatives using live polling. This not only gauges the team’s opinion but also fosters a sense of involvement and collaboration.

Learn more on interactive presentations here: https://www.customshow.com/interactive-presentation-software-7-great-ideas-great-companies/

Problem-Solution Presentations

Problem-solution presentations are a strategic approach often used to address specific challenges or issues within an organization or in a client-focused setting. 

The structure of these presentations typically involves first identifying and analyzing a problem, and then proposing one or more solutions. 

This format is particularly effective in consulting scenarios, where a consultant might present to a client company facing operational inefficiencies. 

The presentation would detail the identified issues, perhaps through data analysis or market research, and then propose tailored solutions, such as new technologies or process improvements.

In the tech industry, problem-solving presentations are frequently used to pitch new software or tools. A tech company might present to a potential client the challenges of data management and security, and then introduce their software as a solution that enhances data security and efficiency. 

Suggested tools and software for various presentation needs.

In the world of presentations, having the right tool can make all the difference. Whether you’re delivering a sales pitch, an educational lecture, or an inspirational talk, there’s a software solution that can elevate your presentation. 

Here are some of the top tools and software, each suited for different types of presentation needs:

CustomShow: CustomShow stands out for its business-centric approach, focusing on brand-specific presentation needs. It’s ideal for companies looking to maintain brand consistency across all presentations. With its rich multimedia integration and robust analytics, CustomShow is particularly for sales and marketing presentations that need to leave a lasting impact.

Prezi: Known for its non-linear presentation style, Prezi is great for creating dynamic presentation and visually engaging presentations. Its zooming user interface offers a unique way to capture your audience’s attention, making it suitable for persuasive and instructional presentations.

PowerPoint: A classic in the presentation software realm, Microsoft PowerPoint is versatile and user-friendly. It’s a reliable choice for almost any presentation type, from business and educational to inspirational talks, thanks to its wide range of templates and customization options.

Google Slides: For those who value collaboration, Google Slides is a go-to. Being cloud-based, it allows multiple users to work on a presentation simultaneously, making it perfect for team projects and presentations that require frequent updates.

Keynote: For Mac users, Apple’s Keynote is best for its sleek templates and smooth animations. It’s ideal for elegant presentations where design and aesthetics are key.

Read more on: What do you Need to Think About Before Designing the Presentation?

We hope that you now have a better understanding of the different types of presentations and the tools that are available to help you create them. Take a look at how CustomShow could help in your B2B sales situations .

Read more on : When Creating a Presentation Based on Lots of Data, What Principle Should You Bear in Mind? Read more on : What is the Best Way to Deliver Presentations with Authenticity ?

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6 Different Types of Presentations

Presentations should be as unique as your business and the information you’re trying to present. However, there are certain types of presentations that are common across industries and teams. Before you worry about which slides to include or how to organize your information, you’ll need to determine which type of presentation is best for your audience. 

To figure this out, ask yourself: Are you entertaining or informing? Are you speaking to colleagues, investors, or potential customers? Asking these questions will help you choose the type of presentation that supports you best. Beautiful.ai is here to make this even easier with a description of different types of presentations to help you choose.

Informative Presentations

An informative presentation is educational, concise, and to the point. While other presentations may entertain or inspire, the main goal of an informative presentation is to share information.

A good example of an informative presentation is a human resources benefits presentation. Human resources needs to explain what benefits employees receive, how benefits work, which important dates employees need to remember, where employees can find more information, and so on. 

An HR benefits presentation for new hires (or any informational presentation) should be short, straightforward, and easy to understand so that new employees will remember the information they’re given. 

Instructive Presentations

A presentation that teaches something is similar to an informative presentation, but it goes beyond sharing facts. It also instructs the audience on a specific topic. People attend or view an instructive presentation with the intention to learn, and they leave with a better understanding of the topic of the presentation.

There are many examples of instructive presentations. Workshops, training sessions, or webinars teach audiences a new skill or procedure by offering specific information or instructions. Explaining new policies to a company is another type of instructive presentation. For example, an HR benefits presentation for new employees may be informative, but a presentation for existing employees about policy changes might lean more towards instructive, especially if employees have to take action or need to ask questions.     

Persuasive Presentations

Many presentations hope to sell something or persuade the audience to take certain actions. Persuasive presentations often present a problem and explain their solution using data. Examples of persuasive presentations include business pitches or sales proposals.

For example, a startup company looking for initial funding may need a startup pitch deck or a Series A presentation to convince investors to back their idea. A startup pitch deck would explain a problem in the market, how their startup will solve that problem, and how they’ll monetize their business. A Series A presentation can help a startup secure more rounds of funding to grow their company and pursue further goals.

Motivational Presentations

One of the most prominent examples of inspiring presentations? TEDTalks. Many motivational speakers use TEDTalks to inspire people to think or change their behavior. 

Motivational presentations in the business world may not be as dramatic or life-changing as a TEDTalk, but they still aim to generate interest or gain an audience’s approval. A company overview presentation is a good example of a motivational presentation. It may present the information of a company — how it was founded, who is leading it, what the company does — but more importantly, it tells the company’s story. 

A company overview presentation connects with the audience. A manager may use it to boost morale at a team meeting. Or an executive may present a company overview to convince potential customers or investors to work with them. Or, an HR rep may use it to make new hires feel welcome and excited to join the company.

Decision-making Presentations

Need to make a decision within the company? A presentation that shares a problem, solution options, and their outcomes can help speed along the process. Decision making presentations might be found in business meetings, government meetings, or all-hands meetings.

For example, let’s say a company wants to improve engagement on their social media channels. There are many ways they might achieve their goal, including hosting giveaways, dedicating more resources to creating Facebook posts or Instagram stories, and researching their audience or competitors to see how they can improve. A marketing campaign plan template for a presentation would keep details of the problem, different options, and possible outcomes organized in one place. It would inform and guide everyone involved in the meeting, helping them make informed decisions on how to move forward.

Progress Presentations

Imagine our hypothetical company decided on a marketing strategy to meet their goals. Now that they have a campaign in place, they need to report on the progress of said campaign. This sixth presentation type shares status updates, progress towards deadlines, collected data so far, any obstacles popping up, and tasks that need to be added or adjusted.

A team stand up presentation is a great example of this type of presentation. Team stand up presentations usually include an agenda, talking points, deliverable updates, discussion topics, and time for questions at the end. This presentation keeps everyone organized and focused, ensuring that everyone is still on the same page and working towards the same end goal.

Whichever Presentation Type You Choose, Create it With Beautiful.ai

Now that you know which presentation type is right for your project, it’s time to create a beautiful and effective presentation. With Beautiful.ai , you don’t need to set aside hours of time to build your presentation, nor do you need design expertise to do it. Use one of our many presentation templates that can be customized for your needs in minutes. No matter what type of presentation you create, Beautiful.ai can help you do it.

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Beautiful is an AI-powered presentation tool that makes it fast and easy for anyone to build clean, modern and professionally designed slides that they can be proud of.

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Home / Design / 6 Different Types of Presentation Styles

6 Different Types of Presentation Styles

Presentations have several use cases. Designing an effective presentation is a skill and a task. Since different situations call for different types of presentations, it can be confusing to choose a specific presentation style.

In this blog, we’ll explore six different types of presentations and where to use them. From informative to persuasive, motivational to instructional, we’ll cover each type in detail, providing tips and strategies to help you deliver powerful and engaging presentations that leave a lasting impact on your audience.

Bonus: AI Presentation Maker – The Effortless Way to Generate Presentations

So, let’s dive in and discover the secrets to mastering the art of presentation!

Purpose of a Presentation

• Informing: The primary purpose of a presentation can be to provide information to the audience. This can include updates on the progress of a project, sharing research findings, or presenting data and statistics.
• Persuading: Another purpose of a presentation can be to persuade the audience to take a specific action or to change their thinking about a topic. This can include presenting a proposal, making a sales pitch, or advocating for a particular cause.
• Educating: Presentations can also be used to educate the audience on a particular topic, such as teaching a new skill, demonstrating how to use a product, or sharing insights on a subject.
• Entertaining: In some cases, the purpose of a presentation can be to entertain the audience. This can include delivering a keynote speech at a conference or event, performing a stand-up comedy routine, or using humor and storytelling to engage and captivate the audience.

Bonus: 10 Insanely Creative Presentation Ideas You Can Steal

6 Different Presentation Styles

To ensure that the presentation resonates with your audience, it’s important to first understand each type of presentation. Let’s take a closer look at different presentation styles:

1. Educational

An educational presentation aims to teach or inform the audience about a specific subject or topic. It is usually structured around a clear learning objective or outcomes and is designed to facilitate understanding, retention, and engagement with the material being presented.

You can include a range of visual aids like charts, graphs, images, or videos to illustrate and reinforce key concepts. This presentation style can include interactive elements like quizzes, activities, or group discussions to enable deeper learning.

Examples of educational presentations are lectures, workshops, training sessions, webinars, and e-learning modules.

2. Instructional 

An instructional presentation is designed to provide step-by-step guidance on how to perform a particular task or activity. The goal is to help the audience understand and follow a set of instructions or procedures that will enable them to accomplish a goal or objective.

Instructional presentations typically involve clear and concise explanations of each step in the process, along with visual aids such as diagrams, illustrations, or videos to help demonstrate the steps visually. The presenter may also use props or other tools to help illustrate key concepts.

Instructional presentations include tutorials, how-to guides, product demonstrations, and training sessions for specific skills or processes.

3. Motivational 

A motivational presentation inspires and energizes the audience, encouraging them to take action or adopt a particular mindset. The goal is to create excitement, enthusiasm, and empowerment in the audience, motivating them to strive for personal or professional success.

It features powerful storytelling, personal anecdotes, or quotes that convey a positive message or reinforce key themes. Visual aids such as slides, videos, or props can illustrate key points or create an emotional connection with the audience.

Examples of motivational presentations are keynote speeches, team-building events, and personal development workshops.

4. Persuasive 

A persuasive presentation convinces the audience to adopt a specific viewpoint. The goal is to persuade them with a particular idea, product, or service. To create a persuasive presentation, identify and understand the needs and desires of the audience and tailor the content accordingly.

The presentation will often include a clear call to action along with statistical data, case studies, testimonials, or other forms of evidence to support the argument. Storytelling or personal anecdotes create an emotional connection with the audience and reinforce the key message.

A persuasive presentation can be for sales pitches, marketing presentations, and political speeches.

5. Problem-solving 

A problem-solving presentation identifies, analyzes, and solves a specific problem. It presents a clear and logical approach to solving a problem and gaining the audience’s buy-in and support for the proposed solution.

The content involves identifying and analyzing the root causes of a problem and proposing a viable solution. The presenter can use diagrams or flowcharts to illustrate the problem and proposed solution. It can also include a plan for implementing the solution and a timeline for achieving results.

Problem-solving presentations can be related to business proposals, project plans, and research reports.

Bonus: 5 Online Presentation Tools That Will Make Your Deck Stand Out

A visual presentation emphasizes the use of visual aids to convey information. It uses graphics, images, videos, or other visual elements to enhance the audience’s understanding and retention of the presented material.

Visual presentations can be in different forms – slideshows, videos, infographics, or posters. These are used to communicate complex information quickly and clearly, or when you want to create a memorable and engaging experience.

The presenter may use a variety of techniques to create a visually appealing presentation, such as color schemes, typography, and layout design. It can be used for marketing campaigns, educational materials, and scientific presentations.

The AI presentation maker from Simplified offers an effortless way to design stunning presentations that will impress any audience. It offers a library of thousands of photos and videos and lets you add gifs directly to your artboard. You don’t have to spend hours generating professional and on-brand decks.

The AI presentation maker enables you to create outstanding presentations in a few steps. Start by going to the Design Dashboard and clicking “Generate with AI.” Then, choose “AI Presentation,” input your presentation topic, and click “Generate.” The AI Presentation Maker will automatically create a visually appealing and customizable presentation in seconds.

Simplified indeed simplifies making presentations and is all you need to create a powerful and engaging presentation.

Make your presentations with Simplified’s AI tool! 

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8 Types of Presentations and Examples of When You Can Use Them

Presentations help you communicate ideas in a simple way that sticks with your target audience. here’s what you need to know to have success with all types of presentations..

For your presentation to be effective, you need to choose the right format and recognize the nuances of each one. Here’s a look at eight types of presentations you can use to share your knowledge.

8 Types of Presentations

1. Providing Information

The primary purpose of any type of presentation is to provide information to an audience. The difference between this method and others is that there are many elements you have to consider in order to be effective. That includes slide design , talking points, and usually, a time limit.

2. Teaching

When you’re educating, use several examples to illustrate your points. If your audience doesn’t understand something you’re talking about, give them specific examples so they can see for themselves what you mean.

Repetition is key when you teach a new concept. It’s important to include a variety examples throughout your slide deck to reinforce your information. This helps combat your audience getting bored or tired from hearing the same thing over and over again.

3. Reporting

You can use presentations when reporting by showing research findings and conclusions. The most important thing to remember is that you need to design your slides to highlight your most critical data. That way, your audience will walk away understanding its high points.

It’s important to know your audience before you jump into your presentation and start selling. Research must be the first step of the process, so you can design a presentation that speaks to your people.

Also, be sure to not overwhelm yourself or others by packing too much information into one slide.

5. Problem-Solving

While it’s a less common use case, you can also use presentations to sort out problems. This is especially useful when you’re working with a team. It acts as a simple way to get everyone on the same page before making a decision.

6. Decision Making

Once you come to an agreement that something is an issue and discover some ways to solve it, there are still choices you need to make. You can use presentations to explore and explain different options before you finalize your next step forward.

7. Entertaining

Creating a presentation with entertainment in mind is a nice way to break up any potential monotony and deliver important information, at the same time.

The entertainment factor doesn’t necessarily have to be goofy or fun, but it should be compelling for the audience and capture their attention. Visuals are particularly important here.

8. Motivational

Stories are good tools for bringing any message home. Use personal anecdotes and examples that illustrate points. This will help people remember your message when they need it most, and it also makes it easier for the audience to connect with you.

3 Presentation Use Cases

Want to take your information and put it in presentation format for your audience? Before you start, use these examples to gain inspiration.

1. Business Presentation Examples

Business presentations don’t have to be boring. Take these tips to wow your colleagues and your audience. 

Conferences

There are many different companies and ideas competing for attention at conferences. Use storytelling and bold design choices to stand out.

Raising Awareness

Getting a new initiative going in an organization is no easy feat. Use a presentation to fill in stakeholders on what you want to do and get their approval.

Sales Decks

Selling has a direct impact on revenue goals, so it’s critical for your presentation to support that. Include questions, pain points, and supporting data to let your potential customers know you “get” them.

2. Presentation Ideas for Kids and Students

Education requires a lot of listening and absorbing information. Help kids and students show what they know with these presentation formats.

All About Them

For younger or new students, this is an easy presentation idea. They can create slides that explain details about themselves to learn the art of public speaking. It also helps their peers get to know them better.

Charts and Graphics

Facts and data play a key role in understanding a concept. However, keeping track of them all can be intimidating. Take them through the process of communicating complex ideas visually, with this presentation idea for students.

Storytelling

Stories are an important part of early learning but, eventually, we all learn there’s a place for stories outside of a book. Students and kids can create presentations that focus on this skill.

3. Virtual Presentation Ideas

Virtual presentations are more prevalent than ever, but engaging an audience when you aren’t in the same room isn’t easy.

If you’re sharing ideas with a group, make it interactive by giving a workshop-style presentation. Be sure to leave room to ask and answer questions, as well as save space for group discussions.

Ask Me Anything

The question and answer format is a popular presentation type, but you can add even more interest with slides. Use images, fonts , and colors that are on brand and increase engagement. 

Information and Gamification

Gamification results in 14% higher scores on skill-based assessments. To amplify people’s understanding of the concepts you present, use gamification throughout your slide deck.

How to Put Together Presentation Ideas without PowerPoint

If you’re looking for creative presentation ideas without PowerPoint , Shutterstock Create’s slideshow presentation maker is easy to use. Our designer-crafted templates are super-simple to customize and make your own in just a few clicks. 

We have thousands of graphics in a multitude of styles, shapes, and sizes you can use to create designs that others will notice. We also offer gorgeous stock photos to help you communicate exactly what you need to with each visual. Everyone has something to teach, now it’s your turn. Use these ideas to create all types of presentations and communicate effectively.

Need some more presentation inspo? We’ve got you covered:

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PowerPoint.Guru

Types of Presentations

Presentations can be called ideal objects for visualizing ideas. Slides allow you to focus on important things in more detail or discuss complex things. There are usually some types of visuals for presentations that are extremely effective in illustrating the relationships between things and processes. You can use images, text, drawings, graphs, charts, and screenshots when creating slides. But how to design a presentation? What are the nuances you need to know before crafting slides? For starters, you should know the difference between presentation types.

Why Do You Need to Craft Slides?

There is a simple rule of storytelling: if you can't tell something, you have to show it! That is why people of different professions and fields of activity should use presentations. A set of slides greatly simplifies the visualization and systematization of various information nuances. In addition, presentations are a great addition to public speaking, reporting, or academic debates.

Presentations: Types of Slides and Their Purpose

Any presentation is not just a set of slides. Instead, your goal is to keep important aspects related to the general topic, goals, and ideas. But how to design a presentation? And where to start in the first place? To begin with, you should pay attention to the types of presentations and their purpose. Such knowledge will give you the key to further action.

Presentations for Business

Your presentation graphic design will be very different from standard slides. Much of the difference will come from the goals of your presentation. For example, a business needs clear statistics, direct answers, and slide control. Here are the types of presentations you should know.

As a rule, pitch deck presentations help young entrepreneurs get funding by showing business prospects. Such slides allow you to list your company's benefits, the number of new customers, or revenue growth over a certain period. In other words, each slide is a demonstration of your attractiveness in a commercial sense.

In addition, pitch deck presentations allow you to present to investors the project team, new talented employees, or growth paths that will become real by investing in your project. In some way, such a presentation is analogous to a shop window where representatives of business structures can see the most important things.

Sales Presentation

Imagine that your company has been successful for a certain period. Surely you need details to report to investors or the project team. That is why you need a sales presentation because it can show how profitable and effective the period of the company's activity was through such a presentation. For example, you can show the gross income, operating profit, the growth rate of your product, and other information.

Sometimes such a sales presentation aims to promote new teams within the company based on the statistics of the goods or services provided. You can also add selling propositions, pricing information, testimonials, and other things that will show the positive growth dynamics of your company.

Marketing Presentations

Most marketing presentations consist of slides designed to promote products and services. Your goal as a presentation creator is to find effective ways to promote your sales pitch. For example, you must show how profitable cooperation with you is or how good your products or services are.

As a rule, marketing presentations contain graphic elements designed to create a solid image and reputation of a good company worth trusting. That is why you should choose bright facts that allow you to gather a loyal audience. Also, such slides may include future business plans or goals that can be implemented through certain actions.

30-60-90 Day Plan

Many people who want a good position in any company should create a 30-60-90 day plan. So this is a strategic action plan for thirty, sixty, and ninety days. In other words, you must show what you intend to do in a new position to justify your trust.

In a way, your 30-60-90 day plan is a manifesto and a demonstration of your ambitions. Showing the action plan on slides demonstrates the steps you are ready to take and the tools you use to implement all the ideas. In addition, such a presentation aims to achieve loyalty among the company owners or top managers.

Business Plan

And here is the most important type of presentation for startups. Your business plan is a step forward to attract investors and show the prospects of your ideas and the possibilities of their implementation. Moreover, you are selling an idea that will become a reality if someone gives you money.

In addition, a business plan is a type of presentation that should show the niche you want to occupy. Perhaps you should also point out your competitors and the ways you are using to leave them far behind. As a rule, such presentations should be concise and provide the final audience with a summary of the prospects for your business.

Budget Presentations

Most startups and companies need budget presentations, as they allow you to determine the appropriateness of certain financial flows. In addition, slides with data are needed to visualize spending on payroll projects and purchasing goods and services. In other words, most financial processes can be visualized through the presentation.

Let's say the company's management wants to optimize the costs of managing subsidiaries and decides to hold a meeting. With detailed budget presentations, they can quickly consolidate their focus on those transactions that can be reduced in number.

Slides for Teachers

Presentation graphic design can be especially amazing if you are a teacher. Your task is to prepare for classes and create a comfortable springboard for students ready to gain knowledge. That is why every slide must be polished. Here are examples to help you learn more.

Lecture Presentation

Many teachers must create slides to visualize information and a springboard for academic activities. For example, a good lecture presentation allows you to focus on certain facts, terms, or research results. In other words, slides are vital for visualizing important lecture facts. The lecture presentation has a classical academic structure, graphs, images, tables, and diagrams.

Course Presentation

Each course presentation is a set of slides vital to condense a piece of learning content in a structured and interactive format. All slides are based on information relevant to the main topic. In addition, the course presentation should contain key ideas, goals, and tools to achieve them. In general, these are academic slides that make it extremely easy to visualize the tasks of your course.

Lessons Plan Presentation

Teachers must craft lessons plan presentation weekly to interact more effectively with students. As a rule, such a set of slides allows young people to learn more about what information they will receive during the lesson. In addition, the lessons plan presentation is a springboard for teachers who do not want to forget important details while explaining new topics.

Research Presentation

Typically, the average research presentation includes a short intro, your hypotheses, a brief description of the methods, and graphs related to your findings. Here you will interpret the data and be able to show how valuable your finds turned out to be. As a rule, any research presentation is a springboard that helps students understand exactly how students should approach the visualization of the results of their work.

Interactive Planner

Sometimes your main goal may be to create a so-called interactive planner. So this is a presentation, the purpose of which is to create a systematic approach to the company's development. It is all about the visualization of goals that can be changed in the future. In other words, your interactive planner is a set of slides aimed at systematically analyzing a business or individual goals in the context of a common (global) idea.

Case Presentation

As a rule, any case presentation is a way of interaction between the professor and the audience. Such a set of slides allows you to organize the most important information related to the academic or medical process. In other words, your case presentation is a way to tailor complex terms and key data to the needs of a specific audience.

For Students

Every student should know how to design presentation slides right. But your slides' type and visual style depend on your academic assignment. Here are the most popular presentation types you should know about.

Thesis Presentation

As a rule, creating a solid thesis presentation can take time. The fact is that such a set of slides should describe in detail the goals, research methods, and results of your work. Each thesis presentation slide is a brick that forms a solid wall of information relevant to your topic. Here you can add graphs, charts, images, and tables to visualize in detail the work you have done.

Dissertation Defense Presentations

While writing your dissertation, you must prepare data to defend your position and research. Typically, you will need to create data comparison slides, research graphs, and visual patterns to help build a base for your judgments. So this is why dissertation defense presentations are so important. They should become a mix of your ideas and an auxiliary source for your speech. Try to sort your slides according to the order of your paragraphs. And do not forget about the data you will use during your performance. That is why dissertation defense presentations should copy the general paper structure.

Research Paper Presentation

Imagine that you have to write a research paper and craft a dozen slides to support your idea. Usually, a research paper presentation is a basis that is needed to emphasize certain parts of your paper. As a rule, students must craft 10-15 slides with background information, key ideas, results, and data interpretation. In other words, your research paper presentation is important for you and your professor, who will probably analyze the results of your work.

Admission Presentation

As a rule, each first-year student must create an admission presentation as an addition to the essay. This work is part of the admission process to show that the future student is worthy of becoming part of the academic community. Usually, the average admission presentation is a set of slides that contain key ideas, goals, ambitions, and sources of your inspiration. Plus, colleges and universities don't have strict formatting and style requirements, so you can craft your slides to suit your inspiration.

Presentation Design Tips: Everything You Need to Know About Slides

Surely you want to craft your slides well and stick to certain rules. That is why you should check out these design tips for presentations. Read each tip carefully, and you will surely be able to create a good presentation.

1. Stay Away From Bullet Points

The bullet points aren't necessary. Moreover, they can turn an original presentation into a trivial PowerPoint template. Instead, list important aspects of your presentation using the paragraph form. Such a presentation graphic design idea will allow you to stick to the original approach and say no to the boring enumeration of dozens of parameters. Try to keep your slides lighter regarding the amount of content on the page.

2. Insert a Single Animation Style

The animation style is important for storytelling because your audience should not be distracted from key information. In addition, different animation styles when switching slides can confuse your audience. Try to choose only animations that work and look natural. Surely you are not interested in visual effects that will lead to total design presentation failure.

3. Highlight Key Points

Try to use shapes, bright fonts, or characters pointing to put a visual emphasis on some piece of information. This strategy is extremely effective as it allows you to focus your audience's attention on the things that matter most. In addition, highlighting key data using graphic elements helps to prioritize zones and makes it easier to perceive any information.

4. Incorporate Data Visualization

Data visualization is what you need to make your presentation look solid. Use pie charts, bar charts, graphs, and other types of content that allow your audience to understand certain nuances quickly. For example, you can add a percentage pie chart describing the percentage of people who do not subscribe to streaming services. Visualization is the key to simplicity and elegance.

5. Keep Your Slide Design Consistent

You may love variety and vibrant color combinations, but your presentation needs to be solid. Keep your slide design consistent, and you'll see how much better your visual style will get. Use the same fonts, color elements, and data visualization types. This approach is extremely important for those who want to achieve effective presentations.

6. Break Up Sections

One of the key secrets is to break up sections. This strategy allows you to separate important information blocks and prepare your audience for new slides. For example, use blank slides with pictures, large print for subtitles, or even short videos. Your visual content should create a clear transition that will help the audience prepare for a new block of slides ahead of time.

7. Limit A Single Takeaway Per Slide

Some people like to create 3-5 slide presentations and add a few paragraphs to each page. But such a strategy is not profitable in advance since it will be difficult for your audience to focus on important things. So instead, center all your text and visuals around one takeaway or idea. First, this strategy will allow you to make each slide lighter and more visually appealing. Secondly, each page will be like one of the chain links that look monolithic.

Final Words

As you can see, there are quite a few types of presentations depending on the goals you are pursuing. Knowing a clear differentiation and approach to create each slide will help you stand out from the crowd and craft something special. And don't forget about tips to help you avoid common mistakes. Many ideas are simple enough that you won't have to analyze them for long.

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6 Types of Presentation You Must Know (+ Tips)

Are you tired of giving the same old boring presentation, using the same format every time? Have you ever wondered if there are different types of presentations to achieve different objectives?

If any of these questions resonate with you, this blog is the perfect resource.

In today’s world, presentations are an essential part of almost every profession. At some point in your life, whether you are a student, business professional, or teacher, you will have to deliver a presentation. But do you know there are different types of presentations, each with a specific purpose and objective?

This blog will cover the six essential types of presentation that you should be familiar with. We will explain each type, its purpose, and some tips to deliver it effectively.

Let us delve into the different types of presentation and explore them together.

Why Do We Need Different Types of Presentations?

Different types of presentations effectively communicate ideas and information in a variety of settings and for different audiences. The purpose of a presentation can vary depending on the goals of the presenter and the needs of the audience. For example, a sales pitch may require a persuasive and visually appealing presentation to convince potential customers to buy a product, while a training session may need a more instructional and detailed approach.

The choice of presentation type depends on several factors, such as the purpose of the presentation, audience’s needs and preferences, and the presenter’s strengths and weaknesses. By selecting the appropriate type of presentation, the presenter can effectively communicate their message and achieve their desired outcome.

What are Different Types of Presentations?

To effectively communicate ideas and information, it is important to understand the different types of presentations that can be used for different purposes and audiences. Below is a list of different types of presentations:

Informative Presentations

Demonstrative presentations, persuasive presentations, instructional presentations, inspirational presentations, entertaining presentations.

Let’s explore them one by one:

Informative presentations, as the name implies, provide information or knowledge to the audience about a specific topic.

This type of presentation is often used in educational settings or business environments where information needs to be communicated clearly.

Tips for Creating Effective Informative Presentations:

• Know Your Audience: Understanding your audience is the key to creating an effective informative presentation. This means knowing their level of knowledge on the topic and what information will be most relevant and useful to them.
• Choose a Clear Topic: A clear and concise topic is essential for an informative presentation. This ensures that the audience understands the presentation’s focus and helps keep the content organized and easy to follow.
• Organize Your Content: Organizing your content into a logical structure can help to make the presentation easier to follow and understand. This means starting with an introduction, providing background information, and then moving into the main content of the presentation.

Demonstrative presentations are one of the many types of presentation methods that aim to show or demonstrate how something works or how a particular process is completed. 

These presentations are highly effective in technical or scientific fields but can also be used in other industries where hands-on demonstrations are necessary.

Tips for Creating Effective Demonstrative Presentations

• Choose the Right Props: Choosing the right props or models is essential for an effective demonstrative presentation. Ensure that the props accurately represent the topic and are easy to understand and use.
• Highlight Key Points: To make a demonstrative presentation effective, it is crucial to emphasize the critical points. This can help maintain the audience’s attention and concentration on the presented topic.
• Use Visual Aids: Incorporating visual aids like videos or images can significantly improve a demonstrative presentation. They can assist in simplifying intricate procedures or processes and increase audience engagement.

The purpose of persuasive presentations is to convince the audience to take a specific action or adopt a particular point of view. This type of presentation is focused on influencing the audience’s beliefs or behavior by presenting arguments, evidence, and emotional appeals.

These types of PowerPoint presentations are often used in sales, marketing, and advocacy, but they can also be used in other industries where persuasion is necessary.

The key to creating an effective persuasive presentation is to know your audience and tailor your message to their needs and interests.

Tips for Creating Effective Persuasive Presentations

• Use Emotional Appeals: Emotional appeals such as fear, guilt, or empathy can effectively persuade the audience. Ensure that your emotional appeals are relevant and not manipulative to the topic.
• Use Statistics and Facts: Using statistics and facts can add credibility to your persuasive presentation. Ensure that your statistics and facts are accurate and relevant to the topic.
• Use Stories: Using stories can be effective in persuading the audience. Stories can help to create an emotional connection with the audience and make your message more memorable.
• Provide a Clear Call to Action: Ensure your call to action is clear, actionable, and directly related to the topic.

Instructional presentations provide step-by-step instructions on how to perform a task or complete a process.

These presentations are often used in training, education, and technical fields.

Whether you’re teaching a new software program, demonstrating a manufacturing process, or explaining a complex concept, instructional presentations can be an effective tool for breaking down information into digestible pieces.

Tips for Creating Effective Instructional Presentations

• Identify Your Objectives: Identifying your objective is important for an effective instructional presentation. This helps you to focus your presentation on the most critical information and ensure that you are meeting the needs of your audience.
• Keep It Simple: Use simple language, avoid technical jargon, and break down complex procedures into manageable steps.
• Provide Examples: Use real-world examples relevant to your audience and demonstrate how the concepts or procedures can be applied.

Inspirational presentations are those types of presentations that aim to motivate, inspire, and uplift the audience. These presentation types are often used in business, education, and personal development.

These presentations are meant to help the audience see things from a new perspective, feel empowered to take action, and believe in their ability to make positive life changes.

Tips for Creating Effective Inspirational Presentations

• Use Personal Stories: Personal stories can help connect with the audience personally and inspire them to take action. Share your own experiences and struggles, and demonstrate how you overcame challenges and achieved success.
• Use Quotes and Examples: Using quotes and examples can help to reinforce your message and inspire the audience. Use quotes from influential personalities and provide examples of successful individuals who have achieved their goals.
• Provide Actionable Steps: Provide specific steps for the audience to achieve their goals and overcome challenges.

As the name suggests, entertaining presentations are meant to engage and captivate the audience with humor, storytelling, or other entertaining elements.

The primary goal of this type of presentation is to entertain the audience, leaving a lasting impression and making the presentation memorable.

Different types of PowerPoint presentations have specific goals, and entertaining presentations are often used in settings such as events, social gatherings, etc.

Tips for Creating Effective Entertaining Presentations

• Use Humor: Humor is a powerful tool that helps to engage and entertain the audience. Use jokes, puns, and witty remarks to add a touch of humor to your presentation.
• Tell a story: Use anecdotes, personal experiences, or fictional stories to create a narrative the audience can relate to.
• Use interactive elements: Incorporating interactive elements such as quizzes, polls, and games can effectively interrupt the monotony of the presentation and enhance audience engagement. Use these elements to encourage audience participation and create a more dynamic experience.
• Practice timing: Timing is everything when it comes to entertaining presentations. Make sure your presentation is well-timed, and avoid going over time, as this can disrupt the flow of the presentation and cause the audience to lose interest.
• Engage the audience: Engage the audience throughout the presentation by asking questions, encouraging participation, and creating a relaxed and enjoyable atmosphere.

READ MORE: 10 Practical Ways To Improve Your Presentation Skills Today

Wrapping It Up

Understanding the different kinds of presentations is crucial for delivering an impactful and compelling message. By knowing the forms of presentation and their specific goals, you can tailor your content and delivery to achieve your desired outcome.

Whether you’re looking to inform, demonstrate, persuade, instruct, inspire, or entertain, the key is to know your audience and engage them through your content and delivery. By implementing the tips for each type of presentation, you can create a powerful and engaging presentation that leaves a lasting impression.

Remember, practice makes perfect. Take the time to rehearse and refine your presentation to ensure you deliver it confidently and clearly.

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Useful Types Of Presentations You Might Need

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In our busy world, knowing all about types of presentations can help us share ideas better. It doesn't matter if it's in a classroom, an office, at a conference, or in a Zoom meeting. Being familiar with different presentation types can change the game. This article is going to take you through the world of presentations. You'll see why it's important to know the different types, and how each one fits its own special needs.

Ever thought about how a simple slide deck is different from a whole presentation? Or why the way a presentation looks is so important? We've got you covered in this article. We're going to show you five key ways presentations and slide decks are not the same. Plus, we'll go over all the smaller types in each presentation category. This will be your go-to guide to pick the best style for your next important talk. So, get ready to up your presentation game and learn how to share your thoughts in the best way with this fun and informative read. Let's start by learning the differences between presentations and slide decks.

Presentations vs. Slide Decks

Even though presentations and slide decks might have similar content, they're not the same. So, it's important to know what sets them apart. This knowledge also helps you pick the best type of presentation for what you need. Here are five key differences:

1. Purpose and Use

A presentation is a complete package. Told like a story, it has a beginning, middle, and end, designed to engage and inform an audience. It often includes a speaker who adds value with their voice and personality. On the other hand, a slide deck is just a part of this story. It's a set of slides that support the main presentation. Slide decks are usually less detailed and rely on the presenter to fill in the gaps.

2. Interactivity and Engagement

The type of presentation is best when it encourages interaction. Presentations allow the presenter to connect with the audience, ask questions, and respond to feedback. This engagement makes the message more memorable. Slide decks, however, are typically less interactive. They are more about showing information in a structured format, without much room for audience participation.

3. Content and Detail

Presentations often have rich content. They combine spoken words, visuals, and sometimes even demonstrations or activities. This variety keeps the audience interested. Slide decks are more focused on visuals and brief points. They provide an outline or a summary rather than detailed explanations.

4. Flexibility and Adaptation

A great presentation adapts to the audience's reactions. The presenter can change their pace, emphasize certain points, or even skip parts based on the audience's response. Slide decks lack this flexibility. They are usually a fixed sequence of slides, making it harder to adjust on the fly.

5. Tools and Technology

Different purposes call for different tools. Presentation designers typically use a variety of tools to create presentations. Keeping slides as the base, they insert videos, physical props, or interactive software. On the other hand, if they need to create a slide deck, they'll use software like PowerPoint or Google Slides, focusing mainly on visual elements.

Knowing the differences between presentations and slide decks is necessary. Especially when it comes to different types of presentations. It's not only about what you say, but how you say it. Being aware of these differences helps you share your ideas in a way that's both clear and fun. This way, you can pick the best type of presentation for your audience and purpose.

Exploring Different Types of Presentations

When we share ideas and information, it's crucial to pick the right kind of presentation. Each type has its special way of catching the audience's attention. Let's jump into six popular types of presentations and what makes each one special.

1. Informative Presentations

Imagine you need to share facts and information clearly and concisely. That's what informative presentations are for. They're used in business meetings, in academics, and to share financial reports and other relevant information. The main goal is to make sure the audience gets and remembers the without trying to persuade or entertain them. 

2. Persuasive Presentations

Used often in sales or marketing, persuasive presentations aim to convince the audience to adopt a certain viewpoint or take action. Sub-types include sales pitches and motivational speeches. The key is to create an emotional connection, using compelling arguments and persuasive language to influence the audience's thoughts and actions.

3. Motivational Presentations

These are the kinds of talks that get people pumped up and ready to take on the world. They're full of stories about overcoming challenges or achieving big dreams. You've probably seen TED Talks or big speeches at events – those are perfect examples. The speaker's job is to leave everyone feeling super motivated.

4. Instructional Presentations

Here's where you teach or show your audience something specific. Think about training sessions at work, workshops, or classroom lessons. They're all about giving clear, step-by-step help so people can learn a new skill or understand a new idea.

5. Demonstrative Presentations

These are fun and hands-on. They're all about showing how to do something. Like when you watch a cooking show, see a tech demo, or go to a craft class. They're interactive and keep everyone involved by walking through the steps right in front of you.

6. Interactive Presentations

These types of presentations are all about getting the audience to join in. They have things like Q&A time, group talks, or workshops where everyone gets to participate. It's important to know who's in your audience and get them involved. They work great in schools, for team-building, or when you're brainstorming ideas.

Other Types of Presentations

In the world of presentations, each type serves a unique purpose, tailored to different audiences and objectives. Let's explore some common types of presentations, understanding their distinct roles and how they can be used effectively.

Pitch Deck (Investor Pitch Deck)

A pitch deck is crucial for startups seeking investment. It's a brief, persuasive presentation, usually combining visuals and narratives, to give potential investors a snapshot of your business. The goal is to excite investors about your vision, show the potential of your product or service, and outline your business model and growth plans.

Sales Deck or Sales Presentations

This type of presentation is used by sales professionals to pitch a product or service to potential customers. It's tailored to showcase the benefits and features of what's being sold, addressing the needs and concerns of the prospective buyer. A good sales presentation creates a connection with the audience, often leading to a call to action.

Product Launch Deck or Product Launch Presentations

When introducing a new product to the market, a product launch deck is used. This presentation highlights the product's features, benefits, and competitive advantages. It’s designed to generate excitement and interest among potential customers, partners, or the media.

Financial Report Presentations

In business settings, financial report presentations are essential for sharing the financial health and performance of a company with stakeholders. These presentations typically include data and statistics about revenue, expenses, profits, and financial forecasts.

NGO Deck or NGO Presentations

Non-Governmental Organizations (NGOs) use this type of presentation to share their mission, activities, and impact. It’s an effective tool for raising awareness, soliciting donations, or reporting to stakeholders. These presentations often focus on storytelling to emotionally connect with the audience.

Corporate Presentations

A corporate presentation is a broader type of presentation used within a company. It can cover various topics like company updates, training, and general information sharing. It’s a tool for internal communication, often reflecting the company's values, culture, and goals.

Company Profile PPT

A Company Profile PPT provides an overview of a company's history, vision, products or services, achievements, and market position. It’s often used in business meetings with potential clients, partners, or investors to establish credibility and professionalism.

Induction Presentation

Used in the onboarding process of new employees, an induction presentation introduces newcomers to the company. It covers essential information like company policies, culture, organizational structure, and job roles. It’s a vital tool for helping new team members acclimatize to their new work environment.

Understanding these types of presentations is key to delivering an effective presentation, whether it’s to persuade investors, sell a product, or onboard new employees. Each presentation type has its specific approach and audience, and mastering them can lead to successful outcomes in various professional scenarios.

Importance of Knowing the Different Types

Knowing about the different types of presentations is necessary. Especially since each one fits a certain need. When you get the hang of all the presentation types, you can pick just the right one for what you need to do. This way, your presentation will hit the mark. Let's look at why it's so important to know your way around these presentation types.

Effective Communication: Each type of presentation has a specific purpose. Once you know what you want to say, you can pick the best one to effectively get your message across. Audience Engagement: Keeping your audience interested is important. Especially when you have specific information to share. If you know the different presentation styles, you can make sure your talk is perfect for your audience. Flexibility: Knowing lots of presentation types makes you like a presentation ninja! You can switch up your style to fit anything from a super serious business meeting to a fun workshop. Professionalism and Credibility: When you use the right type of presentation for the job, people see you as someone who knows their stuff. It shows you're prepared and understand what your audience needs. Persuasion and Influence: Sometimes, you might need to persuade your audience to agree with you or to buy something. Knowing how to create presentations that can convince people makes it more likely for you to succeed. So, understanding the types of presentations is a big deal. It helps you talk better, connect with people, switch things up as needed, look professional, and get your ideas out there.

Deck Sherpa Designs All Types of Presentations

As you've journeyed through the diverse world of presentations, you've seen how each type plays a unique role in effectively conveying a message. Whether it's to inform, persuade, motivate, or engage, the right type of presentation makes all the difference. Deck Sherpa, known as the best presentation design agency in India, has mastered the art of crafting presentations for every need. Our team of expert designers uses a range of tools, techniques, and the latest trends to create bespoke presentations for organizations of all kinds.

At Deck Sherpa, we don't just design presentations; we bring your ideas to life. Whether it's a pitch deck to captivate investors, a sales presentation to win over customers, or an interactive session for educational purposes, our team tailors each project to meet your specific goals. Our experience across various types of presentations ensures that your message not only reaches but also resonates with your audience.

Ready to elevate your presentation game? Let Deck Sherpa guide you. With our expertise and your vision, we can create presentations that leave lasting impressions. Reach out to us for your next project, and let's make your ideas shine! Call on 1800 121 5955 (India), WhatsApp , or email us at [email protected] to connect with the team.

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Ace the Presentation

7 Different Types of Presentation

The passionate art of presentation – where you stand in front of an audience, take a deep breath, and talk about something you’ve prepared on. It can be on anything and everything under the sun – the global economic crisis, the history of the Renaissance, a story of how you overcame hardships in life, you name it. These are all presentations, yet each of them is a different kind. So, exactly how many kinds of presentations are there?

There are 7 different types of presentations that are most common. They are Educational, Instructional, Motivational, Problem-solution, Progress, Storytelling , and Visual. Each of these has its own unique delivery style and techniques, which are part of its structure. 

If you’re someone who truly wishes to master the art of presentation, it is quite important that you learn in-depth about each and every one of these 7 styles. In this article, we’ll cover all of these in detail so that you’ll know exactly which techniques to apply and go about for each one. Are you ready to be a master of presentations? Let’s begin.

In-depth Look Into The 7 Different Types of Presentation

Without making you wait, let’s jump right into the 7 different types of presentation that we mentioned previously and see how each one is unique in its own way.

1) Educational Presentations

Use Cases: To present new or existing ideas, share ground-breaking research, and discuss innovative concepts.

Tone: Informative, engaging, inspiring.

Educational presentations are perhaps the most common type of presentation. This is where you try to teach your audience about a specific topic and help them to gain a better understanding of it. It can be on science, technology, culture, history, psychology – basically, anything you can think of. 

Often, you’ll see these kinds of presentations being used in academic settings such as conferences, lectures, and seminars. We’re sure you must have sat through quite a few of these presentations during your time at school or university. The idea of these presentations is to share knowledge, provide information, and also inspire the audience to learn something new. 

Key things to keep in mind while delivering educational presentations:

• The information that you’re providing should be well-researched and accurate. You can’t give an educational presentation based on opinions, you have to ground it in facts and data.
• The delivery has to be engaging, otherwise, the audience will not learn anything. A boring educational presentation is as good as no presentation, so make sure you’re keeping your audience intrigued by what you have to say.
• Avoid information overload. It’s possible that you might give too much information at the same time and confuse your audience. Keep the presentation organized and concise, and make sure you put focus on the main points.

Examples of educational presentations:

• TED Talks are a fantastic example of educational presentations. You have speakers from all walks of life who come onto the stage and talk about their field, and the audience is all ears.
• University lectures where professors take their students through presentations on their field of expertise, depending on the course the students have applied for.
• A doctor taking a session on health and well-being and informing their audience about proper nutrition and exercise for a long-lasting life.

2) Instructional Presentations

Use Cases: To train people, provide instructions for a certain task or process, and teach how to use some product or service.

Tone: Detailed, organized, and patient.

Sometimes, you don’t just want to give your audience a bunch of information on some topic. You want to take them through the process of something, step-by-step. This is where instructional presentations come into play. Whether it’s for learning a new language, coding software, or even something as simple as using your new washing machine, instructional presentations are what help.

These presentations are designed in such a way that they help your audience learn how to perform specific tasks or achieve a particular goal. You’ll often see these being used in workshops, training sessions, and even tutorials. The instructor will give detailed, step-by-step instructions on how to do something, and the audience is expected to follow along. 

Key things to keep in mind while delivering instructional presentations:

• Make sure to explain each step in the process so that the audience knows exactly what to do.
• Allow your audience to practice what they’ve learned, either during the presentation (with the help of props or demos) or after the presentation.
• Make use of visual aids as much as possible since this will help your audience to learn better what you’re doing.

Examples of instructional presentations:

• A cooking show where the chef is showing you exactly how to sear a perfectly medium-rare steak or bake a moist and fluffy cake. 
• A makeup or DIY program (especially on YouTube where you can find tons of these), that takes you through a step-by-step process of achieving the look you want.
• A workshop on how to use Microsoft Excel, where the instructor will take you through the different options, functions, and steps on how you can input data and create graphs and charts.

3) Motivational Presentations

Use Cases: To inspire or motivate your audience to take action, overcome adversity, or offer practical tips for achieving goals.

Tone: Informative, uplifting, emotional.  

Presentations are not always about teaching something new. You can even use presentations to inspire and encourage your audience to take action, chase their dreams, and even overcome some of the challenges that they’re facing in life. These kinds of presentations are called motivational presentations.

A lot of corporate events and personal development seminars use this particular type of presentation to get their message across. If used properly, it’s quite effective in getting a call to action across to your audience. 

Key things to keep in mind while delivering motivational presentations:

• Use the power of emotions, as it will help connect with your audience better.
• Body language and tone of voice are quite important in striking a chord with your audience, so utilize them effectively.
• A great idea is to start with an inspiring story or anecdote (from your personal life, which will make it even better) so that your audience gets some sense of what to expect.

Examples of motivational presentations: 

• A sports coach delivers a passionate speech to their team before the big game (especially in college football) to get them pumped up.
• A TEDx Talk delivered by a famous entrepreneur about how to make it big in the business world. 
• Motivational speakers take their audience through some helpful, practical topics (such as Jordan Belfort from Wolf of Wall Street. Watch one of his best motivational presentations here – https://www.youtube.com/watch?v=vjj9qOxGCgkandpp=ygUbam9yZGFuIGJlbGZvcnQgcHJlc2VudGF0aW9u ).  

4) Problem-Solution Presentations

Use Cases: To address a specific issue and then come up with good solutions.

Tone: Analytical, solution-oriented, persuasive.

It often happens that you might find yourself in a situation where there’s some problem you need to address, and it’s your job to come up with solutions. Here’s where you can use a problem-solution presentation. Doesn’t matter if you’re a team leader wanting to fix a project issue or even a scientist giving an innovative solution to an age-old conundrum – these presentations are your go-to.

You can find these kinds of presentations usually used in business meetings, science conferences, and sometimes also in political debates (such as the election face-off between the presidential candidates), where they identify problems and argue for solutions.

Key things to keep in mind while delivering problem-solution presentations:

• It’s super important that you clearly define the problem at hand. A well-defined problem is half the solution. 
• When you propose solutions, make sure they’re not only practical but also feasible. It should be relevant to the problem at hand.
• Persuasion is your best friend here because you need to let your audience know that your solution is the best one.

Examples of problem-solution presentations:

• A company board meeting where the CEO presents a strategic plan to overcome a financial crisis or mentions how to address the problems with a merger.
• A climate scientist presenting at a conference talking about some new technology that can address the climate crisis. 
• A political debate where the candidate outlines their policy to address a pressing social issue (think Biden vs. Trump in the last election).

5) Progress Presentations

Use Cases: To provide updates on a project, outline the progress made so far, and discuss future plans.

Tone: Informative, precise, forward-looking.

When you are knee-deep in a project, it’s important that you keep all your stakeholders in the loop. Enter progress presentations! These are handy little things that serve as a status check on what’s happened so far, highlight achievements, and even go into the roadblocks faced and the way ahead.

Most business managers and project teams use these progress presentations to keep everyone updated on what’s been happening. It helps a lot in managing expectations and making sure everyone’s on the same page.

Key things to keep in mind while delivering progress presentations:

• Don’t beat around the bush, be super clear. Your audience needs to know exactly where you (or the project) stand.
• Try to talk about both successes and failures. This makes it more realistic, and your audience is more likely to accept what you’re saying.
• Always end with the next steps. Don’t stop with whatever’s happened. Make sure you show your audience the next step forward.

Examples of progress presentations:

• Research students and doctoral students present their thesis progress to their advisors.
• Project managers, especially in IT companies, presenting progress reports to their clients.
• Scientists talking about their research updates at conferences.

6) Story-telling Presentations

Use Cases: To share personal experiences, narrate historical events, or even tell a story that conveys a particular message.

Tone: Engaging, emotional, captivating.

Here’s a presentation that’s neither strictly educational, instructional, nor motivational, yet all of these at the same time. Story-telling presentations are narratives. It’s how you use the power of a pretty great story to engage, entertain and even convey some message you have to your audience.

There’s really no particular place where these presentations are seen more. From classrooms to corporate seminars, and even in casual social gatherings, you’ll see story-telling presentations connecting with people.

Key things to keep in mind while delivering story-telling presentations:

• Choose a compelling story. Your story should not be boring and monotonous, it needs to be engaging and relevant.
• Emotions are super important. You can’t have a good story if it does not make your audience feel something.
• Use visuals and sounds to enhance your story and make it more captivating.

Examples of story-telling presentations:

• Keynote speakers are at graduation ceremonies talking about their personal journeys and weaving stories for their audience.
• History teachers talk about some great historical battles that happened to engage their students.
• TEDx speakers narrate their life stories and challenges they had to overcome.

7) Visual Presentations

Use Cases: To present complex data, illustrate trends, or when need your visuals to be the primary source of information.

Tone: Informative, engaging, visual.

In a visual presentation, images are king. Here, your words take a backseat to make way for diagrams, charts, graphs, infographics, and other visual elements. The goal is simple – show your data and ideas in the most understandable and engaging way to your audience.

When it comes to scientific research, market analysis, or even something like architectural design, you need to use visual presentations to break it down and make it easy to understand for your audience. Even for fields like graphic design and photography, these presentations ensure that your work speaks for itself.

Key things to keep in mind while delivering visual presentations:

• Visuals should be clear and easy to understand. The goal is to increase comprehension, not confuse your audience even more.
• While visuals are a major part, don’t neglect your verbal communication aspect. Your explanations and commentary of what’s on the screen can make a lot of difference.
• Before making any visual presentations, learn a little about design principles. It’s as important for your presentation to be aesthetically pleasing as it is to be informative.

Examples of visual presentations:

• A data analyst presenting market trends and forecasts using graphs and charts to present before a senior team.
• An architect showcasing to their clients a building design using 3D models and digital renderings.
• A graphic designer presenting their portfolio in a job interview in order to impress the recruiters.

Final Thoughts

As you can see, each of these 7 presentation styles is unique in its own way and have its own set of situations where they are effective. We hope this article has helped you get a deeper understanding of how different presentation styles work and how to use them to make your message understood. Make sure you practice a lot for whichever presentation style you’re opting for, and we’re sure you’ll wow your audience. All the best!

Frequently Asked Questions (FAQs)

Even after reading through this article, you might still have a few questions surrounding the types of presentations. Let us answer some of the most common ones. 

Q.1. What is the most common type of presentation?

A. Educational or Informative presentations are usually the most common types of presentations that you’ll find. This is because from primary school onwards, you’re exposed to these presentations almost every single day from your teachers!

Q.2. Which is the hardest type of presentation?

A. The hardest presentation is subjective because it depends on your skills as a presenter and also on the topic that you’re speaking about. Generally speaking, motivational presentations are considered pretty hard because you have to connect deeply with your audience, which requires a lot of experience to do well.

Q.3. How to give a good presentation?

A. If you want to learn how to give a great presentation, there’s a fantastic guide from Harvard Business Review that can help you out. Check it out here – https://hbr.org/2013/06/how-to-give-a-killer-presentation . 

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Top 10 Different Types of Presentation Styles: Which to Choose?

Guest Writer

• Published on December 1, 2022

Table of Contents

You’re about to give a presentation, but you need to figure out the best presentation style to give to your audience. There are many different types of presentation styles to choose from. How do you know which one is right for your specific situation?

This article will describe the most popular types of presentations and give you a brief overview of each, so you know which type of presentation is best for you based on the context and your target audience.

This should help you make a more informed decision about which style is best for your needs so that you can deliver it the most effectively. Let’s get started!

What are the different types of presentation styles?

There are many different presentation styles, and the best style for any given situation depends on the purpose of the presentation and the audience that will be viewing it.

For example, a scientific presentation might use data visualizations to communicate complex information, while a sales presentation might focus on delivering an engaging and persuasive speech. Other presentation styles include using props or demonstrating products, giving a TED-style talk, or using PowerPoint slides . Ultimately, the goal is to choose a style that will best help you achieve your desired outcome.

In this article, we will start by discussing the broader presentation types, such as seminars, meetings, and training sessions, and move on to more specific presentation types, like informative presentations, persuasive presentations, sales presentations, etc.

Here are the top types of presentation styles:

Training Sessions

Informative presentation, persuasive presentation, sales presentation, motivational presentation, business presentation, instructive presentation, elevator pitch.

We’ll end with how you can deliver your presentation: orally, visually, or remotely.

A seminar is a small, informal class typically conducted by a university professor to allow for personalized instruction and student interaction. Seminars often focus on discussions of scholarly articles or papers, and students are often expected to prepare for the session by reading the assigned material.

The intimate size of seminars allows for a more in-depth exploration of the topic than would be possible in a large lecture class. The format also encourages student participation and debate.

Seminars can be an excellent way to learn about a particular subject and develop critical thinking skills.

A meeting is a gathering of people assembled to achieve a common goal through discussion and deliberation. Meetings can be conducted in person or remotely and involve many people. The size and structure of a meeting will vary depending on its purpose, but all meetings typically involve some form of discussion or information sharing.

The participants in a meeting may share their ideas and opinions, debate various topics, or make decisions about a course of action.

To be effective, meetings typically require some level of planning and organization. This can include setting a schedule or appointing a leader.

By planning and preparing for a meeting properly , its participants can ensure that it is productive and efficient.

A training session is a time for employees to learn or improve new skills. Training can take many forms, but it typically involves some combination of lectures, group activities, and hands-on practice. The goal of a training session is to help employees be better equipped to do their jobs and to improve the overall quality of the workplace.

To be effective, training must be tailored to the needs of the individual employees and the specific demands of their jobs. An effective training program will also include regular follow-up and assessment to ensure that employees retain what they have learned.

Businesses can improve employee morale, strengthen retention rates, and boost productivity by investing in employee training.

An informative presentation is a presentation that provides information about a particular subject. An informative presentation aims to educate the audience about a specific topic.

It is essential to be clear and concise when giving an informative presentation . The presentation should be well-organized and easy to follow.

It is also essential to use reliable sources of information and provide citations. Informative presentations can be given in various formats, such as PowerPoint presentations, lectures, or speeches.

Regardless of the format, the goal is always to provide the audience with accurate and up-to-date information.

A persuasive presentation is a speech to convince the audience to accept a particular point of view or take a specific action. The goal of persuasive presentations is to change the audience’s beliefs, attitudes, or behaviors.

To be effective, persuasive presentations must be well-researched and carefully planned. The speaker must be clear and concise and address any objections the audience may have.

Persuasiveness will also often depend on the delivery of the presentation, as passionate and charismatic speakers are more likely to win over an audience than those who are dry or monotone.

A successful persuasive presentation can be the difference between winning over a new customer or losing a sale.

A sales presentation is a formal meeting between a potential buyer and a seller in which the seller presents their product or service to convince the buyer to make a purchase. Sales presentations can take many forms, from highly scripted and rehearsed pitches to more informal conversations.

Regardless of the format, the best sales presentations have some aspects in common. These include:

• An engaging opening
• A detailed overview of the product or service
• A demonstration of how the product or service can benefit the buyer
• A clear call-to-action

With these elements in place, a sales presentation can be an effective way to close a deal.

A motivational presentation is a speech or presentation given to motivate the audience to take action. The speaker typically uses stories, analogies, and personal experiences to inspire the audience and encourage them to pursue their goals.

Well-crafted motivational presentations can be an excellent way to boost morale, build team spirit, and promote positive change. However, it is essential to ensure that the content is appropriate for the audience and that the delivery is dynamic and engaging. Otherwise, the presentation may fail to achieve its intended purpose.

A business presentation is an event where businesses discuss essential topics related to their work. Plus, business presentations typically involve a large audience and may be held in person or virtually.

This types of presentation often include PowerPoint presentations and other visual aids and may involve guest speakers’ speeches. Business presentations allow businesses to share information with their employees, customers, and other interested parties.

They can also be used to promote new products or services or to unveil new initiatives. Business presentations can be an effective way to communicate complex information concisely and engagingly.

In the business world, the correct presentation style can make a massive difference in the success of a project or initiative. By understanding the different presentation styles and when to use them, people can ensure that their presentations are effective and engaging.

An instructive presentation is a type of presentation that is designed to teach its audience something new. Unlike a traditional presentation, which may provide information or entertain its audience, an instructive presentation is focused on delivering instructional content.

This can include anything from teaching a new skill to offering tips and tricks for using a particular product. When giving instructive presentations, it is essential to identify the goals and objectives of the instruction. This will help to ensure that the audience walks away with the desired knowledge or skill.

Additionally, it is essential to use clear and concise language, as well as visual aids such as diagrams, charts, and images, to effectively communicate the instruction.

With careful planning and execution, instructive presentations can be an excellent way to educate an audience on various topics.

An elevator pitch is a brief, persuasive speech you use to sell yourself, your product, or your company. You make an elevator pitch when you want to convince someone to invest in your idea, give you a job, or buy your product. 

The name “elevator pitch” comes from the idea that you should be able to explain your idea in the time it takes to ride an elevator (about 30 seconds). An elevator pitch is sometimes called an “elevator speech” or an “elevator statement.” 

A good elevator pitch is clear, concise, and engaging. It should explain what you do, why it’s valuable, and who it’s for. An effective elevator pitch will make the listener want to hear more about your product or idea. 

You might use an elevator pitch in a job interview, meet someone at a networking event, or pitch your product to a potential investor. An elevator pitch is not just for entrepreneurs– anyone who wants to sell an idea can benefit from having a good elevator speech.

How can you deliver a presentation?

You can deliver a presentation in three main ways: orally, visually, or remotely.

Oral Presentation

An oral presentation is a type of presentation in which the presenter speaks to an audience without visual aids such as slides. Oral presentations can be used to present information, share ideas, or give a persuasive speech.

When giving an oral presentation, it is essential to be well-prepared and to practice beforehand. This will help ensure that the presentation flows smoothly and that the audience understands the presented information.

Additionally, it is crucial to be aware of body language and tone of voice to engage the audience and deliver a successful presentation.

Visual Presentation

A visual presentation is a presentation that uses visuals to communicate information. These visuals can include:

• Infographics

The aim of a visual presentation is to make the information easier to understand and remember. Our brains are hardwired to respond to visuals, so using them in presentations can effectively engage your audience and get your point across.

When done well, visual presentations can be incredibly powerful tools for conveying information. However, it’s important to use visuals wisely. Overloading your slides with text or using low-quality images can make your presentation confusing and less effective. Make sure you choose the right font that has high readability and use images sparingly, so people don’t get too distracted and miss the point of your presentation.

If you plan to use visuals in your next presentation, choose them carefully and use them sparingly. With some thought and creativity, you can create a visual presentation that will engage and inform your audience.

Remote Presentation

A remote presentation is a presentation that is given over the internet, typically using video conferencing software . This type of presentation has several advantages over in-person presentations, including reaching a wider audience and saving time and money by avoiding travel.

Additionally, remote presentations can be recorded and shared, allowing viewers to watch the presentation at their convenience. While there are many benefits to giving a remote presentation, there are challenges, such as ensuring that everyone can hear and see the presentation.

With careful planning and execution, however, a remote presentation can effectively communicate with a large audience.

Now that you’ve read about the different presentation styles, it’s time to choose one. Which style will work best for your audience and your purpose?

Keep in mind that there is no single correct answer – it all depends on what you want to accomplish with your presentation, the context, and the audience you will be presenting to. If possible and appropriate, try using visual aids to convey your message, like PowerPoint.

Armed with this information, you’ll be able to select a style that will help you deliver your message effectively and engage your audience.

Let’s visit RRPicks to  download free PowerPoint templates . But wait, don’t go anywhere and stay here with our  RRGraph Design  Blog  to keep up-to-date on the  best pitch deck template  collections and design advice from our  PowerPoint experts .

Author Bio : Janine Heinrichs is a graphic designer who writes at Janine Designs Daily . Her mission is to show people that the faster and more effective way to become a graphic designer is not by going to school; it’s by being bold and putting your work out into the world. Her work has been featured on popular design sites like Creative Boom.

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5 Unique Types Of Presentation - Which Suits Your Purpose Best

Table of contents.

In today’s fast-paced world, effective communication has become an indispensable skill. Whether in the classroom, the boardroom, or on a global stage, the way we present our ideas can make all the difference. While traditional presentations certainly have their place, it’s essential to explore new and innovative approaches to captivate your audience and convey your message with impact.

In this blog of the art of presentation, we will journey beyond the conventional, shedding light on five types of presentations that show the way we share information, tell stories, and engage our audience. Each of these presentation types harnesses the power of creativity, technology, and human connection to leave a lasting impression and drive meaningful change.

Why Are Different Presentation Styles Needed?

Different types of presentation styles are needed because they serve diverse purposes, engage various audiences, and are suited to specific situations. Here are several reasons why various styles are necessary:

Audience Diversity

Audiences vary in terms of their interests, knowledge levels, and preferences. Some may respond better to data-driven informative presentations, while others may be more receptive to inspirational or entertaining presentations. Using different styles allows you to cater to the needs and preferences of different audience groups.

Communication Objectives

Different presentations serve different communication goals. Informative presentations aim to educate, persuasive presentations aim to convince, and motivational presentations aim to engage and inspire. Using the appropriate style aligns your presentation with your specific objectives.

Content Complexity

The complexity of the content being presented may dictate the presentation style. Complex technical information might require a demonstrative or how-to style, while a simple and emotionally charged message may be best conveyed through an inspirational or storytelling approach.

Engagement and Retention

Varied presentation types help keep audiences engaged and improve information retention. Mixing up presentation formats prevents monotony and boredom, making it more likely that your audience will stay focused and remember the key talking points.

Context and Setting

The context and setting of a presentation matter. A formal business presentation may require a more structured and data-driven approach, while a casual team meeting might benefit from interactive discussions. Adapting your style to the context enhances the effectiveness of your communication.

Audience Feedback

Presenters often adjust their styles based on audience feedback. If you notice that your audience is disengaged or confused, you may choose to switch to a different style or incorporate more interactive elements to address their concerns and create genuine interest.

Cultural and Regional Differences

Different styles can also be influenced by cultural and regional norms. What works in one culture may not be as effective in another. Being aware of these differences and adapting your style accordingly is essential for effective cross-cultural communication.

Technology and Innovation

As technology evolves, new styles and tools emerge. Virtual reality presentations, for example, have become increasingly popular for their immersive qualities. Staying up-to-date with technological advancements can open up new possibilities for engaging your audience.

Personal Style and Strengths

Every presenter has their own strengths and preferences. Some may excel at delivering data-driven presentations, while others may be more comfortable with inspirational or interactive styles. Adapting your style to your strengths can enhance your confidence and impact.

What Are The Different Types Of Presentations?

Educational/informative presentations.

The educational or informative presentation types are meant to provide the audience with new information about a topic. They aim to educate and enhance the audience’s understanding of the subject matter. These presentations often use visual aids such as charts, graphs and data to support the information being shared.

Instructional Presentations

An instructive presentation, often referred to as a how-to presentation, is a type of presentation that is designed to teach the audience a specific skill, provide step-by-step guidance on completing a task, or impact knowledge on a particular topic. The primary purpose of this presentation method is to facilitate learning and help the audience acquire new information or abilities. These are often used in training with new employees to give them a better understanding of a job they are expected to do.

Motivational Presentations

A motivational presentation aim to entertain, motivate or inspire the audience. They may include storytelling, humour, and emotional appeals to engage and uplift the audience. This inspirational presentation style is often seen in speeches with motivational speakers, at TED Talks or keynote addresses.

Persuasive Presentations

A persuasive presentation is designed to convince the audience to adopt a particular viewpoint, take specific actions, or make decisions in line with the presenter’s goals. They often involve the use of compelling arguments, emotional appeals, and persuasive techniques to sway the audience’s opinions.

Progress Presentations

The progress presentation method is a type of presentation that provides an update on the status, development or advancement of a project, task or any ongoing work. These presentations are usually delivered at regular intervals throughout the duration of a project to inform stakeholders, team members or decision makers about the current state of affairs.

What Are The Benefits To Using Different Types Of Presentations?

Using different types of presentations has several benefits, depending on the context, audience and goals of your presentation. Here are some advantages of incorporating diverse presentation styles:

Audience Engagement and Response

Varying presentation styles cater to different audience preferences. By adapting your style to the preferences of your audience, you can capture their attention more effectively, and keep the audience thinking throughout your presentation. Varied presentations types allow you to convey information from multiple angles, making it easier for the audience to grasp complex concepts. Some people may respond better to visual aids, while others prefer interactive discussions or storytelling.

Improved Quality And More Memorable

Different presentation styles can stimulate different parts of the brain, which can enhance memory retention. Engaging visuals, emotional storytelling, and interactive activities can all contribute to better recall of your message.

Having a repertoire of presentation types makes you a more versatile and adaptable communicator. You can choose the style that best fits the message, situation, and audience, increasing the chances of successful communication.

You Can Adapt To Connect With The Nature Of The Topic

Different situations require different approaches. Whether you’re giving a formal business presentation, a training workshop, or a casual team meeting, choosing the appropriate style helps you align with the context and achieve your goals effectively.

Are There Only 5 Types Of Presentation?

No, we’ve simply selected the most common types we see. The five most common types of presentations— educational/informative, instructional, motivational, persuasive, and progress—are popular because they serve fundamental communication needs and are versatile in various contexts.

These five presentation styles are the most popular because they address fundamental communication objectives and cater to diverse audience needs. Their versatility allows presenters to adapt to various situations, whether it’s delivering critical information, influencing decisions, inspiring change, teaching skills, or fostering collaboration. Additionally, these styles can be combined or customized to suit specific goals and audiences, further contributing to their widespread use and popularity.

Wrapping Things Up On Types Of Presentations

Learning and using different presentations can be a valuable skill for personal growth and professional development. It challenges you to become a more versatile and effective communicator. By choosing the right style for your message and audience, you can maximize the impact of your presentations and impactful presentations are more likely to achieve their intended goals.

In summary, the benefits of using different types of presentations lie in their ability to make your communication more effective, engaging, and adaptable. Being able to switch between styles allows you to connect with various audiences, convey your message more convincingly, and achieve better outcomes in your personal and professional endeavours.

As we conclude our journey through these versatile approaches, it becomes abundantly clear that the power of presentation lies not just in what we say, but how we say it.

Each presentation style, in its uniqueness, encapsulates a facet of the human experience—a story to tell, a lesson to learn, a cause to champion, a skill to acquire, or a problem to solve. While the styles themselves are distinct, they are not mutually exclusive; they interweave and overlap, offering a rich tapestry of communicative tools for us to master.

So, as you embark on your next presentation, remember the versatile repertoire at your disposal. Tailor your approach to your objectives, your audience, and the unique message you wish to convey. Embrace the power of creativity, technology, and human connection. For in the realm of presentations, it is not merely the words spoken or the slides displayed that matter most; it is the lasting impact etched into the hearts and minds of those who bear witness.

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11 Critical Types of Business Presentations (+ Templates)

Learn about the different types of business presentations with examples that drive results. Discover how to choose the right type of presentation for your use case.

Dominika Krukowska

8 minute read

Short answer

What are the main types of business presentations?

There are 11 main types of business presentations:

• Pitch deck presentations
• Sales deck presentations
• Product marketing presentations
• White papers
• Case studies
• Report presentations
• Education & academic presentations
• Business proposal presentations
• Sports sponsorship proposals
• Business plan presentations

You need the right collateral for every aspect of your business in order to succeed.

In today's business world, delivering a compelling presentation isn't just a nice skill - it's a vital one. But if you're not familiar with all the types of presentations your business might need, it's like trying to build a house without all the necessary tools.

Some parts of your business might not get the support they need to stand strong. This can lead to unclear messages, disengaged audiences, and missed opportunities.

That's where this post comes in. Consider it your blueprint for building a solid presentation foundation. You'll learn about all the different types of business presentations, when to use them, and how to make them work wonders for you. In just a few minutes, you'll be ready to turn every presentation into a sturdy pillar for your business success.

Let’s get started!

What are the main business presentation types?

Business presentations come in various forms, each serving a unique purpose and fitting into a specific stage of the sales funnel.

There is a basic set of presentations that no business can flourish without. You should become familiar with these critical presentation types.

11 essential types of business presentations:

1. Pitch deck presentations

Pitch deck presentations are designed to showcase a product, startup, or idea to potential investors. They are typically used during fundraising rounds and are crucial for securing the necessary capital for your business.

Here’s an example of a pitch deck presentation:

Cannasoft - Investment pitch deck

A hard-hitting investment deck of a publicly traded tech company dedicated to medical cannabis manufacturers.

If you want to learn more about pitch decks and how to create one, check out our guides:

What Is a Pitch Deck? A Beginner's Guide to Greatness

What to Include in a Pitch Deck (Slides 99% of Investors Want)

Create a Winning Pitch Deck Investors Love (Examples & Tips)

2. Sales deck presentations

Sales deck presentations are aimed at convincing prospects to buy your product or service. They highlight the unique selling points and benefits of your offering, and explain why you’re the perfect solution provider for your prospects’ specific pain points.

Here’s an example of a sales deck presentation:

Orbiit - Visually narrated sales deck

Visually narrated sales deck of a virtual networking platform telling AND showing readers what's in it for them.

To find out more, read our article on how to make a sales pitch deck that turns ‘Maybe’ to ‘Yes!’ .

3. Product marketing presentations

Product marketing presentations are used in the awareness stage to introduce a new product or feature to the market. They focus on the benefits of the product and how it meets the needs of the target audience.

Here’s an example of a product marketing presentation:

Mayku - Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

4. White papers

A white paper is an in-depth analysis of a problem and its solution. It's a way to establish your expertise and thought leadership in a particular area. White papers are often used in the consideration stage of the funnel to educate potential customers about a complex issue related to your industry or product.

Here’s an example of a white paper:

Drive - Automotive research white-paper

A white-paper showing high-level research on electric vehicle charging wrapped in a stunning interactive experience.

5. Case studies

Case studies showcase a customer success story or outcome. They provide real-world examples of how your product or service has helped a customer, making them a powerful tool for building trust and credibility.

Here’s an example of a case study:

Boom25 - Interactive case study deck

Fun, engaging, and interactive case study of a UK cashback service: mixing business with entertainment.

If you want to learn more, check out our guides:

What Is a Case Study & Customer Success Story?

5 Steps for Writing a Case Study for Business (+Templates)

12 Steps to Create a Business Case Study That Converts

Case Study Format Types: Match Format with Business Goals

6. Report presentations

Report presentations are used to share data-driven insights and findings in the consideration stage. They make complex data accessible and engaging, helping your audience understand and remember the information.

Here’s an example of a report presentation:

Meta - Interactive corporate report

Insights and trends from Israel's thriving consumer-facing industry. A comprehensive review of the B2C ecosystem's performance and future prospects.

7. One-pagers

A one-pager is a brief, informative overview of your solution sent to potential customers in the awareness stage. It's a quick way to communicate the key features and benefits of your product or service, meant to pique the prospects’ curiosity enough to move them down the sales funnel.

Here’s an example of a one-pager presentation:

Octopai - Outbound sales one-pager

An outbound one-pager identifying a problem in modern-day analytics and offering an easy-to-grasp solution.

To find out more about one-pagers, read these guides:

What Is a One-Pager: Types, Benefits & Main Use Cases

Make One-Pagers That Grab Attention, Engage & Convert

Create a Sales One-Pager (Examples, Writing Tips, Templates)

Create a Business Plan One-Pager (+ Proven Templates)

How to Create a Startup One-Pager That Wows Investors

How to Create a Product One-Pager (That Gets People Excited)

8. Education and academic presentations

Education and academic presentations are used for teaching or presenting research findings. They are designed to simplify complex concepts and foster deep understanding.

Here’s an example of an academic presentation:

Research proposal

This school research presentation template is perfect for students who need to present their findings from a research project. The template includes space for a title, introduction, main body, conclusion, and bibliography.

If you need more guidance, we have a blog post on how to write a research proposal , including tips and templates.

9. Business proposal presentations

Business proposal presentations are used to close deals at the end of a sales cycle. They summarize your offering and why it's the best choice for the prospect.

Here’s an example of a business proposal presentation:

RFKeeper - Retail proposal deck

A dynamic, highly visual proposal deck for a retail software provider, designed to grab and keep attention.

For tips on how to create your own, check out our posts:

How to Write a Business Proposal (Examples & Templates)

Make a Winning Business Proposal Presentation in 12 Steps

10. Sports sponsorship proposals

Sports sponsorship proposals are used to secure funding and support for a sports team. They highlight the benefits that the sponsor will receive in return for their investment.

Here’s an example of a sports sponsorship proposal presentation:

Football sponsorship proposal

This bright and energetic template reflects the dynamic nature of sports. With a combination of text-based and interactive slides, you'll easily convey the history of your organization, as well as the team's main drivers and objectives, to make sponsors instantly realize the value for their money.

11. Business plan presentations

Business plan presentations detail a company's strategy and objectives. They are often used to secure funding from investors or to align team members around a common vision and plan.

Here’s an example of a business plan presentation:

General Business Plan

This template has everything you need to create a visual summary of your business idea. Thanks to a range of interactive slides, you'll be able to convey your vision in a way that impresses investors and gets you the necessary buy-in.

If you want to see real-life examples of each presentation type, check out our master post containing 52 perfect presentation examples to set you apart .

What are the main types of presentation use cases?

Presentations are a versatile tool that can be used in a variety of scenarios, both within and outside an organization. Here are some of the key use cases for presentations:

External use cases

Sales: Persuading potential customers to purchase your product or service through compelling storytelling and showcasing benefits.

Funding : Convincing investors to provide capital for your business by demonstrating potential for growth and profitability.

Thought leadership: Establishing your expertise and authority in a specific field by sharing unique insights and perspectives.

Investor relations: Communicating important company information to investors to maintain trust and transparency.

Donor communication: Engaging and updating donors on the impact of their contributions to maintain their support and involvement.

Conference or event presentations: Sharing insights or research findings at a public event to engage the audience and build your reputation.

Partnership presentations: Proposing a collaboration or partnership to another business by highlighting mutual benefits.

Product launch presentations: Introducing a new product to the market with a compelling narrative that highlights its unique features.

Client presentations: Updating clients on progress or delivering project results to maintain their satisfaction and trust.

Training and education presentations: Teaching a new skill or concept to an external audience to enhance their knowledge and skills.

Public relations presentations: Managing the public image of your company by addressing public concerns and highlighting positive actions.

Government or regulatory presentations: Communicating with government agencies or regulatory bodies to ensure compliance and maintain good relations.

Social responsibility presentations: Showcasing your company's efforts to give back to the community to enhance your company's reputation and public image.

Internal use cases

Team meetings: Discussing project updates or new initiatives with your team to ensure everyone is aligned and informed.

Training and onboarding: Introducing new employees to company policies and procedures to ensure they are well-equipped to perform their roles.

Strategic planning: Outlining your company's strategic goals and plans to ensure all employees are working toward the same objectives.

Performance reviews: Providing feedback on an employee's performance to help them improve and grow in their role.

Internal reporting: Sharing company performance data with internal stakeholders to keep them informed and make data-driven decisions.

Town hall meetings: Addressing the entire company on key updates or changes to ensure transparency and maintain employee trust.

Change management: Guiding employees through a period of significant change to ensure smooth transition and maintain morale.

Employee engagement and recognition: Celebrating employee achievements and fostering a positive company culture to boost morale and productivity.

Training workshops and seminars: Providing in-depth training on specific topics to employees to enhance their skills and knowledge.

Internal marketing and branding: Promoting company values and culture to employees to foster a sense of belonging and commitment.

How do I choose the right type of presentation for my business?

Choosing the right type of presentation for your business is like picking the right tool for a job. It's all about understanding your needs and resources.

Here's a simple guide to help you make the right choice:

1) Presentation objectives

Start by defining what you want to achieve. Are you aiming to educate, persuade, or inspire? Your objective will shape the type of presentation you need. For instance, if you're looking to secure funding, a compelling pitch deck is your ticket.

2) Target audience

Your audience is your compass. Their needs and expectations will guide your presentation's content and style. For example, a sales deck might resonate with potential customers, while a thought leadership white paper could be more suitable for industry peers.

3) The message

What key message do you want to convey? Ensure your presentation type allows for this message to be communicated effectively. For example, if you're eager to share your company's green thumb, a social responsibility white paper can beautifully showcase your eco-friendly initiatives and their positive effects.

4) Resources

Finally, always take stock of your resources. Time constraints and available data can influence your choice. A one-pager could be more practical than an extensive sales deck when you’re short on time or manpower.

What are the best types of tools to create and improve my presentation?

Creating a compelling presentation is not just about the content, but also about the delivery.

Here are some tools that can help you elevate your presentation game:

Storydoc: This tool allows you to transform static slides into highly-engaging and converting interactive web presentations. It's perfect for creating memorable narratives that captivate your audience from start to finish and gets them to take action.

Think-Cell: If your presentation involves data, Think-Cell is a must-have. It simplifies the creation of complex charts and enhances data visualization, making your insights more digestible and impactful.

VideoScribe: Want to add a touch of animation to your presentation? VideoScribe allows you to create high-quality whiteboard-style animation videos, adding a dynamic element to your content.

Mentimeter: This gamified presentation software allows you to engage your audience with live polls, quizzes, and Q&A sessions, making your presentation a two-way conversation.

Pitcherific: Pitcherific helps you create and practice your pitch speech, making it a great tool for preparing investor presentations.

Create your presentation from a template

Your digital presentation is your passport to powerful communication. Why settle for static, lifeless slides when you can turn your presentation into a dynamic, interactive adventure?

Think of your key messages as stepping stones on an exciting journey, one that keeps your audience engaged from the opening slide to the grand finale. Interactive presentation templates are the perfect vehicle for this journey.

Each template is a canvas waiting for your unique touch.

Grab a template and use it to create your best presentation yet.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Types of Presentation You Need to Know

Presentations come in various forms, each tailored to suit different purposes, audiences, and content. Here are some common types of presentations:

• Informative Presentation : Aimed at providing information or educating the audience on a specific topic. It focuses on delivering facts, data, and explanations in a clear and organized manner.
• Persuasive Presentation : Designed to influence the audience’s beliefs, opinions, or actions. These presentations often include arguments, evidence, and appeals to emotions to convince the audience to adopt a particular viewpoint.
• Demonstrative Presentation : Involves showing the audience how something works or demonstrating a process. Visual aids, props, and step-by-step explanations are commonly used to make the concept or process more understandable.
• Training or Instructional Presentation : Intended to teach specific skills or knowledge to the audience. Common in workshops or training sessions, these presentations focus on practical learning and application.
• Entertainment Presentation : Primarily aims to entertain the audience. This type of presentation could include performances, storytelling, or stand-up comedy, often used in events with a lighter atmosphere.
• Status Report Presentation : Provides updates on ongoing projects, initiatives, or developments within a company or organization. It focuses on sharing progress, challenges, and future plans.
• Sales or Marketing Presentation : Created to promote products, services, or ideas to potential clients or customers. These presentations highlight benefits, features, and value propositions to generate interest.
• Conference or Keynote Presentation : Delivered at conferences or major events, these presentations are often delivered by experts or thought leaders in a particular field. They cover significant trends, insights, or visions.
• Pitch Presentation : Used to pitch a business idea, project, or investment opportunity to potential stakeholders, investors, or partners. The goal is to secure support, funding, or collaboration.
• Educational Presentation : Similar to informative presentations, these are specifically tailored for educational settings such as classrooms or online courses. They focus on facilitating learning and understanding.
• Motivational Presentation : Aimed at inspiring and motivating the audience. These presentations often involve personal stories, anecdotes, and quotes to encourage positive change or mindset shifts.
• Report Presentation : Involves presenting findings, research, or analysis on a specific topic. These presentations are commonly used in academic, scientific, and business settings.
• Review or Retrospective Presentation : Reflects on past events, projects, or activities. It discusses successes, challenges, and lessons learned, often to inform future strategies.
• Product Launch Presentation : Occurs when introducing a new product or service to the market. It highlights the features, benefits, and value proposition of the offering.
• Investor Relations Presentation : Targeted at shareholders, analysts, and potential investors. It provides financial results, performance updates, and future projections of a company.

Each type of presentation requires a tailored approach in terms of content, structure, and delivery to effectively achieve its goals and engage the intended audience.

Table of Contents

More Details of the Types of Presentations

The above part shows in short the types of presentations usually used. Now let’s dig deeper into those types with details on why they are used and how to make them effective.

Informative Presentation :

Introduction : Informative presentations are designed to deliver knowledge and information to the audience in a clear and organized manner.

• Clearly define the topic or subject of the presentation.
• Provide relevant context to set the stage for the information being presented.
• Present facts, data, and statistics to support your points.
• Use visual aids such as charts, graphs, and images to enhance understanding.
• Organize information logically, using headings, subheadings, and bullet points.
• Summarize key takeaways at the end to reinforce the main points.

Persuasive Presentation :

Introduction : Persuasive presentations aim to sway the audience’s opinions, beliefs, or actions through compelling arguments and emotional appeals.

• Clearly state the specific viewpoint or position you want the audience to adopt.
• Identify the primary reasons and evidence that support your perspective.
• Craft a strong opening that grabs the audience’s attention and introduces the topic.
• Use stories, anecdotes, or real-life examples to make your points relatable.
• Address potential counterarguments and offer rebuttals to strengthen your position.
• Utilize emotional appeals, such as personal stories or evocative language, to connect with the audience’s emotions.
• Conclude with a call to action that reinforces your main message and encourages the audience to take a specific step.

Demonstrative Presentation :

Introduction : Demonstrative presentations focus on showing the audience how something works or how a process is carried out.

• Clearly state the purpose of the demonstration and what the audience will learn.
• Prepare any necessary props, visuals, or equipment for the demonstration.
• Break down the process into clear steps, explaining each step in detail.
• Use visual aids, diagrams, or physical props to enhance understanding.
• Maintain a logical sequence and provide verbal explanations alongside the demonstration.
• Encourage audience interaction and questions to ensure comprehension.
• Summarize the key points and benefits of the demonstrated process at the end.

Training or Instructional Presentation :

Introduction : Training presentations are designed to teach specific skills, knowledge, or procedures to the audience.

• Identify the learning objectives and outcomes of the training session.
• Determine the level of expertise and prior knowledge of the audience.
• Break down complex concepts into manageable segments, starting with foundational information.
• Incorporate interactive activities, exercises, or quizzes to reinforce learning.
• Provide practical examples and real-world applications to enhance understanding.
• Encourage questions and discussions to clarify any uncertainties.
• Summarize the key takeaways and provide additional resources for further learning.

Entertainment Presentation :

Introduction : Entertainment presentations are designed to engage and amuse the audience, often involving elements of humor, storytelling, or creative performance.

Why Such Presentation : Entertainment presentations are suitable for events where a lighter atmosphere is desired, such as company parties, social gatherings, or motivational sessions.

How to Make the Presentation :

• Begin with a captivating hook or anecdote to grab the audience’s attention.
• Incorporate humor, jokes, or amusing anecdotes to keep the audience engaged.
• Use storytelling techniques to weave a compelling narrative throughout the presentation.
• Consider interactive elements or audience participation to create a dynamic experience.
• Conclude with a memorable and uplifting message that resonates with the audience.

Status Report Presentation :

Introduction : Status report presentations provide updates on ongoing projects, initiatives, or developments within an organization, offering stakeholders insight into progress and challenges.

Why Such Presentation : These presentations are crucial for transparency and alignment, ensuring that all stakeholders are informed about the current state of affairs.

• Begin with a concise overview of the project’s objectives and its significance.
• Highlight key accomplishments, milestones, and progress achieved since the last update.
• Address any challenges or setbacks encountered, and provide insights into how they’re being managed.
• Share upcoming goals, plans, and strategies for the next phase.
• Conclude with a clear call to action or specific requests for support or feedback.

Sales or Marketing Presentation :

Introduction : Sales or marketing presentations focus on promoting products, services, or ideas to potential clients or customers, emphasizing their value and benefits.

Why Such Presentation : These presentations are crucial for attracting new customers, generating leads, and driving business growth.

• Begin by clearly identifying the problem or need your product/service addresses.
• Highlight the unique features, benefits, and value proposition of what you’re offering.
• Incorporate testimonials, case studies, or success stories to build credibility.
• Use visuals and multimedia to showcase the product/service in action.
• Close with a strong call to action, guiding the audience on how to take the next steps.

Conference or Keynote Presentation :

Introduction : Conference or keynote presentations are delivered by experts or thought leaders at major events, sharing insights, trends, and visions that influence their field.

Why Such Presentation : These presentations inspire and inform the audience, providing fresh perspectives and guiding discussions on critical topics.

• Begin by establishing your credibility and expertise in the subject matter.
• Introduce the overarching theme or idea you’ll be discussing.
• Provide well-researched insights, supported by data, examples, and relevant anecdotes.
• Engage the audience with thought-provoking questions or interactive segments.
• Conclude with a memorable and impactful call to action, encouraging the audience to reflect or take steps forward.

Educational Presentation :

Introduction : Educational presentations are designed to facilitate learning and understanding on a specific topic, often in academic or professional settings.

Why Such Presentation : These presentations aim to disseminate knowledge, share insights, and enhance the audience’s understanding of complex subjects.

• Begin with a clear overview of the learning objectives and what the audience will gain.
• Organize content logically, breaking down complex concepts into manageable sections.
• Use visuals, diagrams, and examples to clarify concepts and engage visual learners.
• Encourage active participation through Q&A sessions or group discussions.
• Summarize key takeaways and reinforce the relevance of the information presented.

Motivational Presentation :

Introduction : Motivational presentations inspire and uplift the audience, often featuring personal stories, anecdotes, and messages of positive change.

Why Such Presentation : These presentations encourage individuals to adopt a more positive mindset, overcome challenges, and pursue personal or professional growth.

• Start with a relatable story or situation that captures the audience’s attention.
• Share personal experiences of triumph over adversity, highlighting key lessons learned.
• Use powerful quotes, metaphors, or visual imagery to reinforce motivational messages.
• Engage the audience emotionally, evoking feelings of hope and empowerment.
• Conclude with a strong call to action, encouraging the audience to embrace change and take inspired steps.

Review or Retrospective Presentation :

Introduction : Review presentations reflect on past events, projects, or activities, focusing on successes, challenges, and lessons learned.

Why Such Presentation : These presentations provide valuable insights for improvement, highlight achievements, and inform future strategies.

• Begin with a brief overview of the purpose and significance of the retrospective.
• Summarize the goals, objectives, and outcomes of the project or initiative being reviewed.
• Analyze both successful outcomes and areas where improvements could be made.
• Share specific lessons learned and actionable takeaways for future projects.
• Conclude with reflections on how the lessons from the past can be applied to future endeavors.

Product Launch Presentation :

Introduction : Product launch presentations introduce new products or services to the market, focusing on their features, benefits, and value.

Why Such Presentation : These presentations generate excitement, educate potential customers, and drive initial interest and adoption.

• Begin by creating anticipation and curiosity around the new product or service.
• Highlight the specific problem or need that the product addresses.
• Showcase key features, unique selling points, and advantages over existing options.
• Provide demonstrations, visuals, or examples to illustrate the product’s capabilities.
• Conclude with a clear call to action, guiding the audience on how to explore or purchase the offering.

Investor Relations Presentation :

Introduction : Investor relations presentations provide financial results, performance updates, and future projections to shareholders, analysts, and potential investors.

Why Such Presentation : These presentations ensure transparency, build investor confidence, and inform stakeholders about the company’s financial health.

• Begin with a brief overview of the company’s mission, values, and recent accomplishments.
• Share financial highlights, including revenue, earnings, and key performance indicators.
• Discuss the company’s growth strategies, upcoming initiatives, and market trends.
• Provide context for any fluctuations or changes in financial metrics.
• Conclude with a clear outlook and long-term vision for the company.

Other Types of Presentations :

Beyond the mentioned types, there are various specialized presentation formats such as pitch presentations, fundraising presentations, research presentations, and more. Each type serves a specific purpose and requires tailored content and delivery.

For each presentation type, remember to adapt your approach based on the audience, context, and goals. Engaging visuals, clear organization, and effective communication techniques are key to delivering impactful presentations that resonate with your audience

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6 Types of Presentations and Which One is the Best for You

Presentations are an important part of the routine lives of students, business people, and other professionals. Different presentations are used for different occasions and purposes, such as student speeches, seminars, conferences, webinars, other eLearning activities, etc.

Choosing a proper presentation type for your next activity or meeting can be hectic for many professionals. That is why you must have a quick idea about how many presentation types are actually there and which one is best for you to achieve your specific goal or objective.

Are there any specific categories of presentations? Why is there a need for different types of presentation methods? This article will answer all of these questions in addition to some free premade presentation templates that have been made to save time and other resources for professionals, students, and business people.

Why Do You Need Different Types of Presentation Styles?

To deliver a persuasive and results-oriented presentation , the speaker must use techniques and tools to engage his audience and retain their attention. To achieve different objectives, a speaker may implement various techniques and methods of delivering his message.

If one expert says that the presenter should speak loudly, the other professional may argue that the visuals must be present throughout your presentation slides. Someone may stress the need for storytelling, while another mentor may think that statistics, infographics, or quotes are integral parts of successful presentations.

What if there was not a single way of delivering a presentation? What if there are several types of presentations that are used on different occasions for achieving specific objectives? Below, 6 different types of presentation styles are mentioned that are used for specific purposes only.

6 Different Types of Presentations (Plus Actionable Tips to Deliver Them)

When do you need specific types of presentation methods? How do they fulfill your specific purposes? Let’s have a look at 6 different types of presentations.

1. Informative Presentations

One of the most common presentation types is an informative presentation used for endless occasions, from educational to corporate business activities.

Why is there a need for informative presentations?

When you want to deliver detailed information or data about a specific product, service, idea, or process to a specific audience, these kinds of presentations are ideal. In such presentations, the speaker may seem analytical and rational to prove and make his concepts understandable to listeners. Informative presentations can be used in many situations . A news anchor may use informative presentations to present his data and information more systematically and comprehensively.  Businesses and institutions’ decision-makers use such presentations to discuss the pros and cons of a specific process, situation, or activity to reach effective solutions for specific problems. Hence, if you are looking forward to delivering a relatively longer presentation, an informative presentation can prove to be an appropriate choice for you. You can look at articles regarding how many slides for a long presentation or how many slides for 30 minutes to have a better idea of how to effectively present longer-duration presentations.

Tips for delivering effective informative presentations

Here are a few tips for informative presentations.

• You should focus on the main points or agenda of your topic first
• Don’t use complex sentences and graphics to avoid confusion among listeners.
• Try telling your presentation’s outline in the introduction section
• Summarize important points and ideas of your presentation in the end

2. Persuasive Presentations

Persuasion is an art through which an individual influences the opinions, thoughts, decisions, and actions of others. Delivering persuasive presentations is a need of the hour for many business people like marketers, project managers, and salespersons.

Why is there a need for persuasive presentations?

There are various circumstances in which persuasive presentations can be used.

Governmental institutions can use persuasive presentations in policy-making and election campaigns to convince their listeners to respond to a specific call to action . Senior executives or management of an organization can leverage such presentations to win the trust and confidence of their relevant stakeholders.  Speakers in TED Talks also need to convince their listeners regarding their concepts and ideas, and they use persuasive presentations to leave a significant impact on the minds of their audience . From youtube videos to sermons of religious leaders, persuasive presentations find their applications in many fields of life. If you are looking for premade free templates for your next persuasive presentation, look at our best PowerPoint Templates specifically made for your needs.

Tips for delivering effective persuasive presentations

Here are some actionable tips for delivering persuasive presentations.

• To develop credibility, start your presentation with a relevant quote or statistical analysis.
• Try to relate your arguments and data with personal experiences and stories.
• Try delivering your presentation passionately with genuine interest and attention.
• Your presentation should be an answer to the queries of your audience. Try to leave no stone unturned to deliver your message efficiently.

3. Demonstrative Presentations

Known as a demonstrative presentation when a presentation is based on the step-by-step demonstration of a product, service, or process . The audience is usually more attentive in such presentations, and you can leverage this added characteristic to your maximum advantage by implementing effective measures. 

Why is there a need for demonstrative presentations?

When an employer or trainer teaches his employees about a specific operational process, activity, or task systematically, he usually uses demonstrative presentation. Instructional videos and training generally depend on such presentations to effectively guide the audience. 

You don’t need to develop demonstrative presentations from scratch all by yourself. Our website Free PowerPoint Templates offers quality premade templates with in-built process demonstrations and infographics for your every possible need. Just download any of your desired templates with a simple click. You can make a few changes to the specific areas of your template as per your requirements, and in no time, your own professionally crafted demonstrative presentation will be ready to deliver. You can also easily get ideas regarding different presentation backgrounds for your next eye-catching and persuasive presentation.

Tips for delivering effective demonstrative presentations

Here are some effective tips for you.

• Try introducing your product, service, or process a bit before its elaborative demonstration.
• Use the maximum number of diagrams and visuals.
• Try clearing the doubts of your listeners during your presentation for better understanding. 
• Spend less time on the introduction part and more time on the demonstration part.
• Try mentioning some options or alternatives for the audience in the end so that they can implement the suggested measures as per their own desires and needs.

4. Inspirational Presentations

Also known as motivational presentations, inspirational presentations aim to inspire and motivate the audience . By developing an emotional connection with the listeners, the speaker tries to convey his ideas and thoughts through stories, personal experiences, and even humor sometimes.

Why is there a need for inspirational presentations?

Motivational speakers use such presentations to inspire their audience and make them see the positive aspects of life and the circumstances they face. For example, in TED Talks, a speaker uses a slide presentation along with his/her verbal speech to influence his/her listeners more effectively. Farewell speeches and presentations delivered by senior executives or management of businesses can also be considered examples of inspirational presentations. 

Tips for delivering effective inspirational presentations

By following the below-mentioned tips, you can become an appealing inspirational speaker.

• Start with a startling question or statement that will leave the audience thinking for a long time.
• Use the storytelling approach to resonate with the minds of your listeners.
•  Emphasize your presentation’s main points and ideas.
• Use humor if it helps in achieving your audience’s attention.
• Improve your body language and posture to establish authority on the stage. 

5. Business Presentations

In the business landscape, presentations are used for countless purposes like business planning, decision-making, developing a strategy, forecasting future results, hiring new employees, analyzing project management activities, etc. 

Why is there a need for business presentations?

As told before, business presentations have numerous applications in several areas of the business world . One of the most common usage of such presentations is in sales and marketing activities. A salesperson can use such a presentation to market his product effectively to convert his listener into a customer. 

Look at our Sales PowerPoint Templates to better understand such presentations. Business presentations are also used in corporate training sessions, meetings, e-presentations, seminars, webinars, one-on-one interviews, etc.

Tips for delivering effective business presentations

Here are some actionable business presentation tips for you.

• Use concise and solid points in your slides by making important keywords either bold or highlighted.
• Avoid informal tone of speech. Business presentations are usually formal and should be delivered accordingly.
• Be punctual during such presentations. Being late or showing irresponsible behavior is highly discouraged by the audience in such kinds of presentations.
• Go prepared in front of the audience so that you can answer all of their questions effectively.

6. PowerPoint Presentations

PowerPoint presentations are one of the most effective and widely used presentation types worldwide . They are easy to develop, deliver and understand. No matter what type of purpose you are trying to achieve, PowerPoint presentations can always come in handy in almost all possible situations you may find yourself in.

Why is there a need for PowerPoint presentations?

You can deliver such presentations for any audience, like for educational, business, formal, or informal purposes. You can use them to educate your listeners and inform them about a specific issue or process. PechaKucha presentations are also very popular for telling a story or narrating a personal experience. You don’t need to design and develop PowerPoint presentations yourself, as our website Free PowerPoint Templates is now offering thousands of free premade templates. Delivering and designing any PowerPoint presentation was never this easy.

In Conclusion

Although all types of presentations have their benefits and specific use cases , some are universal, and by modifying them a little bit, you can use them for various purposes. The best examples of such types of presentations are PowerPoint Presentations that can be used for a variety of purposes with the help of premade templates (as mentioned above). 

Every audience has different requirements; therefore, the presenter must be ready to deliver the desired message or idea per the needs of his listeners. Using the previously mentioned presentation types and methods, any user can now fulfill the demands of every possible situation in which he may have to deliver a presentation. With actionable tips, strategies, and premade templates mentioned above, you are now fully equipped to efficiently hit your desired presentation targets.

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Original research article, characterization of myocardial injury phenotype by thermal liquid biopsy.

• 1 Division of Cardiovascular Medicine, Department of Medicine, Vanderbilt University Medical Center, Nashville, TN, United States
• 2 Department of Mathematics and Statistics, Northern Arizona University, Flagstaff, AZ, United States
• 3 Department of Chemistry and Biochemistry, New Mexico State University, Las Cruces, NM, United States
• 4 Molecular Biology and Interdisciplinary Life Sciences Program, New Mexico State University, Las Cruces, NM, United States
• 5 UofL Health–Brown Cancer Center and Division of Medical Oncology and Hematology, Department of Medicine, University of Louisville, Louisville, KY, United States

Background and aims: With the advent and implementation of high-sensitivity cardiac troponin assays, differentiation of patients with distinct types of myocardial injuries, including acute thrombotic myocardial infarction (TMI), acute non-thrombotic myocardial injury (nTMi), and chronic coronary atherosclerotic disease (cCAD), is of pressing clinical importance. Thermal liquid biopsy (TLB) emerges as a valuable diagnostic tool, relying on identifying thermally induced conformational changes of biomolecules in blood plasma. While TLB has proven useful in detecting and monitoring several cancers and autoimmune diseases, its application in cardiovascular diseases remains unexplored. In this proof-of-concept study, we sought to determine and characterize TLB profiles in patients with TMI, nTMi, and cCAD at multiple acute-phase time points (T 0 h, T 2 h, T 4 h, T 24 h, T 48 h) as well as a follow-up time point (Tfu) when the patient was in a stable state.

Methods: TLB profiles were collected for 115 patients (60 with TMI, 35 with nTMi, and 20 with cCAD) who underwent coronary angiography at the event presentation and had subsequent follow-up. Medical history, physical, electrocardiographic, histological, biochemical, and angiographic data were gathered through medical records, standardized patient interviews, and core laboratory measurements.

Results: Distinctive signatures were noted in the median TLB profiles across the three patient types. TLB profiles for TMI and nTMi patients exhibited gradual changes from T0 to Tfu, with significant differences during the acute and quiescent phases. During the quiescent phase, all three patient types demonstrated similar TLB signatures. An unsupervised clustering analysis revealed a unique TLB signature for the patients with TMI. TLB metrics generated from specific features of TLB profiles were tested for differences between patient groups. The first moment temperature ( T FM ) metric distinguished all three groups at time of presentation (T0). In addition, 13 other TLB-derived metrics were shown to have distinct distributions between patients with TMI and those with cCAD.

Conclusion: Our findings demonstrated the use of TLB as a sensitive and data-rich technique to be explored in cardiovascular diseases, thus providing valuable insight into acute myocardial injury events.

1 Introduction

Each year, over 12 million patients present with suspected acute myocardial infarction (MI) to the emergency departments in North America and Europe ( 1 ). A systematic review by the Agency for Healthcare Research and Quality of the US Department of Health and Human Services (AHRQ Report) ( 2 ) showed that ∼5.7% of emergency department patients receive an incorrect diagnosis, with MI ranking second among conditions associated with the most serious harm due to misdiagnosis.

The etiology of acute MI is complex. Although coronary thrombus overlying a disrupted atherosclerotic plaque is the hallmark and therapeutic target of acute MI, multiple non-thrombotic etiologies, such as coronary vasospasm and demand ischemia, are now known to exist and necessitate different treatments ( 3 , 4 ). Multiple studies have reported that non-thrombotic MI is at least as common as thrombotic MI ( 5 ). While current guidelines distinguish between thrombotic (Type 1) MI and non-thrombotic causes of myocardial injury ( 4 ), clinically actionable criteria to distinguish between these two types of myocardial injuries do not exist. Because both types of MI are associated with myocyte injury, they both lead to an increase in circulating levels of troponin, the current gold standard for MI diagnosis. The limitations of current diagnostic strategies are highlighted by the fact that 70% of the ∼6 million US patients presenting to hospital with chest pain are given a benign diagnosis at a cost of approximately $10 billion/year ( 6 – 8 ). Despite the expense of this diagnostic work-up, 2%–5% of patients discharged home with a benign diagnosis are subsequently found to have an acute MI with a worse prognosis than those correctly diagnosed on the initial encounter ( 6 – 8 ). In patients with thrombotic MI, lack of accurate and rapid diagnosis could delay necessary, time-sensitive, anti-thrombotic, anti-coagulant, fibrinolytic, and procedural revascularization therapies, whereas in patients with non-thrombotic myocardial injury, these therapies could lead to unnecessary bleeding/procedural risks without the possibility of clinical benefit ( 9 – 11 ).

Thermal liquid biopsy (TLB) utilizing differential scanning calorimetry (DSC) is a powerful tool that may be applied to characterize and differentiate myocardial injury events, without the need for costly or more invasive procedures. DSC is a thermoanalytical method employed to analyze the heat profiles associated with the denaturation of biomolecules and their interactions with different metabolites. TLB is based on the analysis of non-solid biological tissues (e.g., blood plasma) that captures complex mixtures of heat release and heat absorption that reflect the overall biomolecular makeup of blood plasma at the time of collection ( Figure 1 ). This detects alterations in protein concentration, post-translational modifications, or interaction with other analytes that affect the thermal stability of the plasma proteome ( 12 – 14 ). Previous studies have successfully employed TLB to better understand complex factors contributing to diseases status including cancer ( 14 – 21 ), autoimmune ( 22 – 25 ), and other diseases ( 15 , 26 – 29 ). Although TLB offers a comprehensive measure of disease status, with potential for novel characterization and monitoring of diseases, its application in cardiovascular diseases remains unexplored.

Figure 1 . Flowchart illustrating the use of TLB in myocardial injury assessment. The process begins with blood collection and plasma separation in patients with suspected MI. TLB involves DSC analysis to capture the comprehensive protein denaturation behavior of the patient plasma sample. The resulting TLB profiles are used to differentiate between the different forms of myocardial injury (cCAD, TMI, and nTMi), which complements other clinical data in the clinical decision-making process.

Given that atherothrombosis results from an imbalance between thrombotic and fibrinolytic proteins, individual biomolecule measurements may not reflect the complex interplay of multiple biological factors contributing to a pathological state. We hypothesized that TLB may capture the collective biomolecular constitution of blood plasma at the time of sampling, providing a signature TLB profile of acute changes associated with patients with distinct types of myocardial injuries. We sought to characterize TLB at the time of the acute clinical event and quiescent follow-up time points in three patient types: acute thrombotic myocardial infarction (TMI), acute non-thrombotic myocardial injury (nTMi), and chronic coronary atherosclerotic disease (cCAD) (the stable underlying disease necessary for acute TMI). This approach represents a novel use of TLB in the assessment of acute myocardial injury events.

2 Materials and methods

2.1 study design and patient recruitment.

This investigation is a prospective cohort study to evaluate the utility of TLB for differentiating myocardial injury subtypes. Patients with suspected acute myocardial injury (TMI and nTMi) and suspected cCAD were recruited from two hospitals in Louisville, KY, USA, between September 2014 and January 2020. The study was approved by the University of Louisville Internal Review Board (IRB #14.0437) and both participating hospitals. All patients provided written informed consent.

Patient interviews and medical records were used in the collection of pertinent medical history, physical, electrocardiographic, histological, biochemical, and angiographic data. Coronary angiograms were assessed in a blinded fashion with standardized criteria by the Johns Hopkins Quantitative Angiographic Core Laboratory ( 30 ). Laboratory data (troponin I, creatinine, blood cell, and platelet counts) were obtained from the treating hospital clinical laboratory and research blood samples were collected and processed at standardized study time points: baseline/time of invasive angiogram (T0) and 2 (T2), 4 (T4), 24 (T24), and 48 (T48) h post angiogram (unless the patient was discharged from the hospital prior to this time point). In addition, troponin I levels were measured using Beckman Access assay from T0 to T48 to assess peak troponin relative to the upper reference limit (URL of 0.04 ng/ml). Follow-up history, physical exam results, laboratory data and research blood samples were collected at a single follow-up (Tfu) visit 3–12 (median, 3.98) months after the procedure or hospitalization for acute myocardial injury, when the patient was in a stable condition.

2.2 Analytical cohort

The analytical cohort was designed to identify two etiological types of acute myocardial injury (TMI and nTMi) and a non-acute but diseased control (cCAD) ( Table 1 ). The criteria were chosen to maximize analytical group specificity with the expectation of differences in both clinical features and pathobiology ( Table 1 , Figure 2 ). The patients themselves served as their own controls, from the time of the acute event (time of invasive coronary angiography for acute myocardial injury or chronic coronary atherosclerosis) to the quiescent state (stable for ≥3 months). This study design allows for the identification of characteristics specific to the acute clinical event (within patients) and differences between event types by comparison between myocardial injury patient types. As compared with TMI, individuals with acute nTMi serve as control for ischemia/necrosis; and individuals with cCAD serve as control for the underlying disease state, atherosclerosis, and diagnostic evaluation (cardiac catheterization).

Table 1 . Description of study analytical phenotypes (cCAD, TMI, nTMi).

Figure 2 . Flowchart for inclusion of patients into cCAD, TMI, and nTMi analytical groups.

2.2.1 Acute thrombotic MI and acute non-thrombotic myocardial injury

Enrollment criteria for acute myocardial injury, which includes TMI and nTMi groups, required that each patient be >18 years of age and scheduled for non-elective coronary angiography within 48 h after admission. Those enrolled in either of the acute phenotypes must have had at least one of the following four criteria: (1) new or presumably new ST-segment depression >0.1 mV; (2) elevated cardiac troponin I >99th percentile for a healthy reference population specific to the assay used and >30% elevation from lowest acute-phase troponin to peak troponin within 24 h of enrollment; (3) ≥1 mm ST-segment elevation in ≥2 contiguous electrocardiogram (ECG) leads; or (4) ≥1 mm ST-segment depression in V1 and V2 (posterior wall infarct) ( Table 1 ) ( 24 ). Patients who received fibrinolysis were not eligible. All troponin measurements were performed in a Clinical Laboratory Improvement Amendments certified laboratory.

The criteria for differentiating between TMI and nTMi were based upon those previously proposed by our group ( 31 ), as described in Table 1 . The definition of TMI included the criteria for acute myocardial injury as well as presence of a histologically confirmed coronary thrombus (by blinded pathological assessment, CVPath Institute, Inc., Gaithersburg, MD, USA) ( Table 1 ). nTMi was defined as meeting the same four criteria for acute myocardial injury as TMI, but with no recovery of a histologically confirmed thrombus, and satisfaction of all of the following six criteria in all coronary vessels via core laboratory blinded angiogram assessment: (1) no stenosis greater than 50%, (2) no filling defects, (3) no abrupt vessel cutoff with persistence of contrast, (4) no intraluminal staining, (5) thrombolysis in myocardial infarction (TIMI) flow = 3, and (6) TIMI myocardial perfusion grade (TIMI MPG) = 3 ( 24 ) ( Table 1 , Figure 2 ).

2.2.2 Chronic coronary atherosclerotic disease

Patients enrolled in the suspected cCAD group were required to have presented for coronary angiography as an elective procedure, with evidence of significant coronary atherosclerosis with stenosis greater than 50% in at least one coronary vessel; or had a past medical history of atherosclerosis as evidenced by coronary artery bypass graft (CABG), percutaneous coronary intervention (PCI), stroke/ transient ischemic attack (TIA), carotid endarterectomy, peripheral artery bypass procedure, or abdominal aortic aneurysm repair. Additional criteria included normal TIMI flow and TIMI MPG in all vessels via core laboratory blinded angiogram assessment as well as pre-procedure cardiac troponin I <99th percentile for a healthy reference population specific to the assay used. Patients in the suspected cCAD group were excluded on the basis of any one of the following criteria: (1) hospitalization for acute coronary syndrome or clinical instability within 4 weeks prior to planned enrollment; CABG within 1 year prior to planned enrollment; or PCI, stroke, or TIA within 12 weeks prior to planned enrollment; (2) presence of unstable angina or symptoms refractory to maximal medical therapy; (3) presence of significant comorbidities likely to cause death within 2 years; (4) significant active history of substance abuse within 5 years of enrollment; or (5) unable to return to the medical campus for a 3-month stable follow-up ( Table 1 , Figure 2 ). Acute samples of patients with cCAD were censored, after T0, if troponin level increased >99th percentile for a healthy reference population specific to the assay used. This step excluded patient samples after a type 4 myocardial infarction, related to percutaneous coronary intervention.

2.3 Sample collection and preparation for DSC analysis

Samples from a total of 115 patients (cCAD, TMI, and nTMi) were collected at multiple acute-phase time points (T0, T2, T4, T24, T48) as well as a follow-up (Tfu) when the patient was in a stable state. Enrollment sample collection via an arterial sheath took place at the time of the coronary angiography after a 5–10 ml waste draw. All available follow-up samples (T2, T4, T24, T48, and ≥3 months) were collected from a peripheral vein, utilizing a blood pressure cuff as a gentle tourniquet (maximum pressure of <40 mmHg), after >10 ml of clinical blood collection or waste draw, and into a tube containing ethylenediamine tetraacetic acid (EDTA). Plasma was processed with a standardized protocol 45 min after collection.

Longitudinal plasma samples encompassing multiple time points during the acute time course (T0, T2, T4, T24, and T48) and a stable cardiac state at the 3–12-month follow-up (Tfu) were randomly batched into sets of 14 samples to ensure all sample handling and data collection could be completed within 7 days after sample thawing. We previously validated all aspects of our experimental approach for the analysis of plasma samples (specimen processing and storage, sample preparation and batching for DSC analysis, instrument settings and analysis replicates, and data processing) across thousands of analyses ( 32 ). Each batch of samples was prepared for DSC analysis by dialyzing against a standard phosphate buffer (1.7 mM KH 2 PO 4 , 8.3 mM K 2 HPO 4 , 150 mM NaCl, 14.7 mM sodium citrate, pH 7.5) to achieve normalization of buffer conditions for all samples. Specifically, each plasma sample (150–200 µl) was split between two Slide-A-Lyzer MINI dialysis units (MWCO 3500, 0.1 ml; Pierce, Rockford, IL, USA) and dialyzed at 4 °C against 1 L of phosphate buffer for a total dialysis time of 24 h, with buffer changes after 3 h of dialysis, then after two periods of 4 h, followed by a final overnight dialysis period of 14 h. After dialysis, the samples were recovered from dialysis units and filtered to remove particulates using centrifuge tube filters (0.45 μm cellulose acetate; Pall Corporation, New York, NY, USA). The final dialysis buffer was also filtered (0.2 μm polyethersulfone; Pall Corporation) and used for all sample dilutions and as a reference solution for DSC studies. Dialyzed samples were diluted 25-fold with a final dialysis buffer to obtain a suitable protein concentration for DSC analysis (∼ 2 mg/ml). The exact protein concentration of each plasma sample analyzed by DSC was determined using the bicinchoninic acid protein assay kit microplate protocol (Pierce), using absorbance measurements taken with a Tecan Spark plate reader (Tecan US, Research Triangle Park, NC, USA).

2.4 TLB profile determination

TLB profiles were generated from DSC data collected with a Nano DSC Autosampler System (TA instruments, New Castle, DE, USA), which was serviced according to the manufacturer's procedures. Interim instrument performance was assessed using the biological standard lysozyme and was within the manufacturer's specifications. The plasma samples and matched final dialysis buffer to load the instrument sample and reference chambers, respectively, were transferred to 96-well plates and loaded into the instrument autosampler maintained at 4 °C until analysis. Sample volumes of 950 μl were required to provide sufficient volume to ensure proper rinsing and filling of the 300 μl thermal sensing area. DSC scans were recorded from 20 to 110 °C at a scan rate of 1 °C/min following a pre-scan equilibration period of 900 s at 20 °C. The instrument was cycled overnight by running multiple water scans followed the next morning by at least three buffer scans to condition the instrument chambers before running the batch of samples. Buffer scans collected at the beginning and end of a sample set and after single or consecutive sample scans were examined to determine acceptable reproducibility and effective rinsing of the instrument chambers. Duplicate DSC scans were obtained for each of the TLB profiles shown in the results to ensure the profile was reproducible. Raw DSC scans were corrected for instrument baseline by subtraction of a suitable buffer reference scan, normalized for sample protein concentrations, and corrected for non-zero sample baselines by application of a linear baseline function using Origin 7 software (OriginLab Corporation, Northampton, MA, USA). TLB profiles were plotted as excess specific heat capacity, C p ex (cal/°C.g), vs. temperature (°C) with final analysis performed on a temperature range of 45–90 °C with an interval size of 0.1 °C.

2.5 Statistical analysis and data visualization

The baseline characteristics of the patient cohort grouped into three myocardial injury groups were summarized with mean and standard deviation, or median, first quartile (25th percentile) and third quartile (75th percentile), if the distribution showed substantial visual evidence of non-normality or skew. Categorical characteristics were summarized with frequency and proportion within each study group. Since the analytical cohorts were different by design, statistical testing of differences was not performed.

A panel of 19 TLB metrics ( Figure 3 ) was utilized to characterize all TLB profiles at baseline (T0) and quiescent phase (Tfu) time points. The changes in all 19 TLB metrics within patients, between the quiescent state and the acute phase presentation (ΔTfu − T0), were also evaluated. The 19 TLB metrics were as follows: peak amplitudes corresponding to the temperature region 60–66 °C ( Peak 1 ), 67–73 °C ( Peak 2 ), and 73–81 °C ( Peak 3 ); the temperature of Peak 1 ( T Peak 1 ), Peak 2 ( T Peak 2 ), and Peak 3 ( T Peak 3 ); the ratio of Peak 1 and Peak 2 amplitudes ( Peak 1/Peak 2 ); the ratio of Peak 1 and Peak 3 amplitudes ( Peak 1/Peak 3 ); the ratio of Peak 2 and Peak 3 amplitudes ( Peak 2/Peak 3 ); the minimum (valley) between Peak 1 and Peak 2 ( V1.2 ); temperature of V1.2 ( T V1.2 ); the ratio of V1.2 and Peak 1 ( V1.2/Peak 1 ); the ratio of V1.2 and Peak 2 ( V1.2/Peak 2 ); the ratio of V1.2 and Peak 3 ( V1.2/Peak 3 ); the maximum TLB profile amplitude ( Max ); the temperature of Max ( T Max ); the first moment temperature ( T FM ); TLB profile width at half height ( Width ); and the total area of the TLB profile ( Area ). Peak identification was based on a predetermined temperature range of three major transition ranges typically observed in TLB profiles—a major transition ( Peak 1 ) in the range 60–66 °C, a smaller transition ( Peak 2 ) in the range 67–73 °C, and a shoulder transition ( Peak 3 ) in the range 73–81 °C, within which the maximum amplitude was recognized as the peak position ( 12 , 28 , 33 , 34 ). The valleys were determined by locating the lowest amplitude between any two given peaks. All TLB metrics were derived using the tlbparam R package available at http://www.github.com/BuscagliaR/tlbparam .

Figure 3 . Representation of TLB metrics evaluated in this study. TLB profile width at half height ( Width ); total area of the TLB profile ( Area ), maximum profile amplitude ( Max ); temperature of the maximum profile amplitude ( T Max ); first moment temperature ( T FM ); peak amplitudes corresponding to the temperature regions 60–66 °C ( Peak 1 ), 67–73 °C ( Peak 2 ), and 73–81 °C ( Peak 3 ); temperature of Peak 1 ( T Peak 1 ), Peak 2 ( T Peak 2 ), and Peak 3 ( T Peak 3 ); the minimum (valley) between Peak 1 and Peak 2 ( V1.2 ); and temperature of V1.2 ( T V1.2 ).

Non-parametric testing was used to alleviate failed normality assumptions of linear models. The Kruskal–Wallis test with correction for multiple comparisons was utilized to determine if there was evidence of differences in TLB metric distribution across the patient groups. Statistical significance indicates that the values of a TLB metric are consistently larger/smaller in at least one group, suggesting a systematic difference in the metric's distribution by patient group. To explore pairwise differences between groups, the Wilcoxon signed-rank test was utilized, with group comparisons visualized by box and whisker plots.

Using the full TLB profile, the ability to differentiate myocardial injury type at baseline (T0) was investigated using unsupervised methodologies that required no a priori assumption regarding patient status via clustering of patient TLB profiles related to an acute myocardial injury event, followed by an assessment of cluster purity and characteristics. Importantly, the clustering process exclusively utilized only TLB profiles, remaining unaffected by additional clinical factors or patient information, such as myocardial injury phenotype. The numbers of clusters were assessed based on within-sum-of-squares and silhouette analysis, providing independent measures of the optimal number of clusters ( Supplementary Figure S1 ). Final unsupervised clusters were chosen based on cluster statistics and cluster purity.

All statistical conclusions were based on a 5% significance level. The analyses reported in the current work were conducted using the statistical programming language R and the following packages: dplyr , tidyr , ggplot2 , stat , and factoextra ( 35 – 37 ).

The baseline cohort characteristics for the three patient groups analyzed, acute TMI ( n  = 60), acute nTMi ( n  = 20), and cCAD ( n  = 35), are displayed in Table 2 . Patients with TMI were younger, predominantly male, with more being smokers as compared with patients with cCAD or nTMi. Patients with cCAD were more likely to be White, former smokers, dyslipidemic, diabetic, hypertensive, and had a prior history of atherosclerosis, heart failure, and lower platelet counts as compared with patients with TMI or nTMi. At baseline, ST elevation was observed in 78% of the patients with TMI, and 30% of the patients with nTMi ( Table 2 ). Differences in history of atherosclerosis, coronary stenosis ≥75%, median troponin at enrollment, and peak troponin varied as expected based on the criteria used to define the study cohorts. From baseline to T48, 88% of the patients with TMI had a peak troponin >100 times the URL. Most of the patients with nTMi fell within the range of 10–100 times the URL, whereas patients with cCAD had peak troponin below the threshold of 1 URL.

Table 2 . Characteristics of the patients in the study cohort.

3.1 Baseline TLB profiles

By visual inspection, median TLB profiles demonstrate regions of differentiation among all three patient groups at baseline (T0) ( Figure 4 ). At the time of an acute event (T0), both TMI and nTMi had a lower Peak 1 as compared with cCAD, and TMI had a higher Peak 3 as compared with both cCAD and nTMi.

Figure 4 . Time-course evaluation of myocardial injury phenotypes presented as median TLB profile (black) and 95% quantile interval (gold shading). Note: TLB profiles of blood plasma samples are commonly characterized by three main transitions: a major transition ( Peak 1 , 60–66 °C), with a smaller transition ( Peak 2 , 67–73 °C), and a shoulder transition ( Peak 3 , 73–81 °C), as represented by the gray, orange, and blue bands, respectively.

Among the 19 TLB metrics, 13 were different between at least two of the patient groups at T0 ( Table 3 ). Differences in 10 out of the 13 metrics, Peak 1 , Peak 3 , T Peak 2 , Peak 1 / Peak 2 , Peak 1/Peak 3 , Peak 2/Peak 3 , V1.2/Peak 2 , V1.2/Peak 3 , T FM , and T Max , were observed between patients with TMI vs. those with cCAD or nTMi vs. patients with cCAD at T0 ( Figure 5 , Supplementary Figure S2 ). Differences in three out of 13 metrics were observed between patients with TMI and those with cCAD at T0. Importantly, one metric, T FM , showed significant differences between all three groups and was able to distinguish TMI from cCAD, nTMi from cCAD, as well as TMI from nTMi at T0 ( Figure 5 , Supplementary Tables S1, S2 ). The TLB profiles grouped by clinical phenotype at T0 are provided in Supplementary Figure S3 .

Table 3 . Summary of the analysis assessing differences in distributions of the values of 19 TLB metrics across myocardial injury patient groups.

Figure 5 . Box plots illustrating selected TLB profile metrics at baseline (T0) and quiescent phase (Tfu) comparing cCAD, TMI, and nTMi. Among the 19 evaluated TLB metrics, T FM , Peak 3, and Peak 1/Peak 3 emerge as the most clinically significant, with the potential to differentiate between TMI and nTMi. Pairwise Wilcoxon signed-rank tests demonstrate distinct TLB differentiation at T0 among all three groups in ( A ) while ( B , C ) differentiate acute myocardial injury (TMI and nTMi) from cCAD at T0. ( D–F ) show a similar distribution of TLB metric values among all groups at Tfu. Note: T FM : first moment temperature; Peak 3 : peak amplitude corresponding to the temperature region 73–81 °C; Peak 1/Peak 3 : ratio of Peak 1 and Peak 3 amplitudes.

3.2 Quiescent phase TLB profiles

By visual inspection, median TLB profiles are similar for all three patient types (cCAD, TMI, nTMi) at the quiescent phase (Tfu) ( Figure 4 ). TLB profiles at Tfu, following the resolution of the acute myocardial injury event, have a large Peak 1 amplitude, a lower Peak 2 amplitude, and a small Peak 3 shoulder. Patients with cCAD maintain the least profile variability across the time course, in contrast to both those with TMI or nTMi. In addition, all 19 TLB metrics were found to have no statistical differences in distribution across the myocardial injury groups at Tfu ( Figure 4 , Table 3 ).

3.3 Time-course TLB profiles: contrasting baseline and quiescent phase

Changes between baseline and quiescent phase, within the patient groups, are least pronounced in the patients with cCAD as compared with those with TMI or nTMi. An acute disease state results in a diminished Peak 1 and more prominent Peaks 2 and 3 , compared with a dominant Peak 1 TLB signature for the quiescent state ( Figure 4 ). The time course represents an enriched view for tracking changes in myocardial injury, with all patient groups demonstrating recovery of the dominant Peak 1 TLB signature at the quiescent time point. The TLB of patients with TMI demonstrated a highly diminished Peak 1 and elevated Peaks 2 and 3 at T0 as compared with the group of patients with non-acute diseased cCAD that received the same invasive diagnostic angiogram at T0 but were not having an acute myocardial event. For patients with nTMi, the TLB profile at T0 was also distinct from those with cCAD, with a diminished Peak 1 and elevated Peak 2 , and was further distinct from those with TMI with distinctive time-dependent changes of the TLB profile. The time course for both TMI and nTMi demonstrated a gradual change in the median TLB profile to the quiescent state TLB profile, but with differences in the dynamics of the recovery of the dominant Peak 1 TLB signature across the time course.

Figure 6 presents the mean TLB difference profile observed for the differences between Tfu and T0 TLB profiles. cCAD showed a smaller mean change between T0 and Tfu with a lower amplitude of Peak 1 at T0, with minimal change in the Peak 2 and Peak 3 regions. TMI showed the most extreme mean differences, with a large positive change in Peak 1 and a large negative change in Peak 3 between T0 and Tfu time points. This reflects a change from a depressed Peak 1 and large 80 °C peak at T0, to a TLB signature with a prominent Peak 1 and no significant signal at 80 °C at Tfu. nTMi shows diversity from these groups in its difference in the region between 68 and 75 °C, while having a slightly smaller change in Peak 1 compared with TMI. The TLB difference profiles for all patients having paired TLB profiles (Tfu − T0) are presented in Supplementary Figure S4 .

Figure 6 . Mean difference TLB profiles between stable cardiac state at the 3–12-month follow-up (Tfu) and baseline (T0) colored by myocardial injury phenotype.

Among the 19 TLB metrics assessed across the three study groups, five metrics showed distinct changes from T0 to Tfu, including T FM , T Max , Peak 1 , Peak 3 , and T V1.2 ( Supplementary Tables S1, S2 ).

Unsupervised clustering was employed to identify unique groupings of TLB profiles. Through the use of k-means clustering, it was determined that an optimal cluster size included k  = 3 cluster centers, with the assessment across cluster sizes provided in Supplementary Figure S1. The finalized clusters are presented in Figure 7 colored by clinical phenotype, with phenotype purity presented in Table 4 . Cluster 1 predominantly comprises patients with cCAD (47%) but includes those with TMI (34.8%) and nTMi (18.2%) as well. Cluster 2 contains a mix of all patient groups but is predominantly TMI (>70%). It is characterized by a loss of Peak 1 definition, and a tendency to shift toward higher peak temperatures. Cluster 3 shows a distinct pattern, unlike the other clusters, having small Peak 1 and Peak 2 amplitudes, with a dominant and clearly defined 80 °C peak rarely observed at such a large amplitude. Cluster 3 only contains patients with TMI, with a TLB profile distinct from that observed within the Cluster 2 patients with TMI who show substantial shifting of the TLB profile without the development of the 80 °C peak.

Figure 7 . Faceted TLB profile clusters (arbitrarily labeled clusters 1, 2, and 3) for three k-mean centers at baseline (T0). The columns correspond to the unsupervised cluster label. All samples within a given cluster are shown colored by clinical phenotype. The phenotypes and corresponding colors are provided in the legend.

Table 4 . Cluster purities for three k-mean centers at baseline (T0).

4 Discussion

This study demonstrates the potential utility of TLB as a serological assay for distinguishing and characterizing myocardial injury events. The key findings include the following: (1) distinctive patterns in TLB profile among the three clinically relevant myocardial injury groups (cCAD, TMI, nTMi) at the time of acute event/evaluation; (2) the TLB profile was substantially altered for TMI and nTMi at the time of the acute event compared with the quiescent phase; (3) relatively less pronounced change in TLB profile from the time of the acute evaluation to the quiescent phase for the cCAD group as compared with the TMI and nTMi; (4) at quiescent phase, TLB profiles for all three patient groups were similar; (5) TLB characteristics can differentiate acute events (TMI/nTMi) from cCAD; (6) an identifiable TLB signature unique to the TMI group is observed in unsupervised clustering and with one TLB metric. Understanding the pathobiology of acute myocardial injury phenotypes has the potential to foster the development of innovative diagnostic, prognostic, preventative, and therapeutic modalities specific to etiologically unique and clinically important disease phenotypes.

The distinct TLB profiles observed during event presentation among myocardial injury groups underscores the diverse pathobiology within the three patient groups (cCAD, TMI, nTMi). However, the areas of similarities in TLB profiles between TMI and nTMi may indicate underlying TLB-captured mechanisms of shared resultant myocardial injuries. The current diagnostic criteria for acute MI lack the ability to delineate the cause of MI in a clinically actionable manner, resulting in non-specific treatments and missed opportunities to intervene prior to irreversible myocardial necrosis, even with the inclusion of high-sensitivity cardiac troponin (hs-cTn) ( 38 ).

The current study identified one TLB metric ( T FM ) that distinguished between TMI, nTMi, and cCAD. This TLB metric may be reflective of the specific pathobiological state, including plaque disruption and atherothrombosis, that is distinct from the shared biology of myocardial injury and chronic atherosclerosis. These differences may be further investigated by combining proteomic, lipidomic, or metabolomic data with the TLB profile signatures ( 18 ). In a prior investigation conducted by our group, we characterized 1,032 plasma metabolites by mass spectrometry in a subset of the patients with TMI, nTMi, and cCAD. We identified a 17-metabolite model that was able to uniquely identify TMI, nTMi, and cCAD at the time of acute myocardial injury event or stable disease evaluation ( 30 ). The robust application of TLB in conjunction with biochemical data has identified biochemical mechanisms to better understand thermal stability shifts in major plasma proteins in multiple myeloma phenotypes ( 15 ). Similarly, the TLB approach led to a TLB-based prognostic classification for early renal function decline in type 1 diabetes ( 27 ) and differentiation of premalignant from benign pancreatic cysts ( 39 ). In addition, several proof-of-principle studies demonstrated distinctive TLB signatures for patients with glioblastoma ( 21 ), melanoma ( 32 ), and psoriasis ( 25 ), indicating the potential utility of TLB as a minimally invasive monitoring tool for such diseases. Interestingly, Velazquez-Campoy et al. ( 32 ) observed a similar TLB profile for melanoma patients with no evidence of disease and healthy controls, demonstrating TLB as a useful tool for monitoring disease remission, and response to treatment. Although healthy controls were not evaluated in this study, the time-course TLB profiles for our cCAD control group and quiescent stage follow-up (Tfu) for all three patient groups were similar to the dominant Peak 1 TLB signature for quiescent/control groups reported from other previous TLB studies ( 12 , 14 , 15 , 32 ).

Our study was limited by sample size but mitigated by our unique study design that used patients as their own controls to identify change from the time of an acute event to a quiescent state, and compared this with a control group of patients with cCAD with the same underlying disease state (atherosclerosis) who were undergoing the same diagnostic procedure (invasive angiography). A larger sample size would allow for more in-depth analysis of TLB profiles related to clinical factors at the time of acute myocardial injury. Another limitation is that the differentiation of patients with myocardial injuries might be related to the magnitude of myocardial damage. Further studies are warranted to better understand the association between TLB signatures and patients with myocardial injuries, irrespective of the extent of myocardial injuries indicated by peak troponin levels. An additional limitation was that the clustering results of TLB profiles showed impurities in the differentiation of cCAD and nTMi from the pervasive TMI phenotype; however, larger sample numbers could allow for additional machine learning and statistical approaches that improve diagnostic performance. Findings from this study warrant further investigation in larger cohorts given the potential for TLB, and the combination of TLB with additional omics datasets, to provide complementary diagnostic approaches and new insights into the biological underpinnings of distinct, clinically relevant myocardial injury events.

5 Conclusion

This study represents the first report of the application of TLB as a sensitive and data-rich technique to be explored in the identification and differentiation of acute myocardial injury etiological subtypes.

Data availability statement

The datasets presented in this article are not readily available because they are being utilized to develop clinically available diagnostics tests/diagnostic aids for the identification and classification of acute myocardial injury. Commercial partnership is fostering this research. All data requests will be individually reviewed and honored in a fashion that is specific to the question being asked without divulging trade secrets. Requests to access the datasets should be directed to the corresponding authors at [email protected] or [email protected].

Ethics statement

The studies involving humans were approved by University of Louisville Internal Review Board. The studies were conducted in accordance with the local legislation and institutional requirements. The participants provided their written informed consent to participate in this study.

Author contributions

KL: Conceptualization, Data curation, Visualization, Writing – review & editing. RB: Conceptualization, Data curation, Visualization, Writing – review & editing, Formal Analysis, Investigation, Methodology, Software, Supervision, Validation, Writing – original draft. PT: Conceptualization, Data curation, Formal Analysis, Investigation, Methodology, Supervision, Writing – review & editing, Validation. ST: Conceptualization, Data curation, Visualization, Writing – review & editing. AK: Data curation, Investigation, Validation, Writing – review & editing. ADF: Conceptualization, Data curation, Funding acquisition, Investigation, Methodology, Project administration, Resources, Supervision, Visualization, Writing – review & editing, Validation. NG: Conceptualization, Data curation, Funding acquisition, Investigation, Methodology, Project administration, Resources, Supervision, Validation, Writing – review & editing.

The authors declare that financial support was received for the research, authorship, and/or publication of this article.

This work was supported by a grant to NCG from the National Institute of Allergy and Infectious Diseases under award number R01AI129959. This work was supported in part by grants from the American Heart Association (11CRP7300003) and the National Institute of General Medical Sciences (P20GM103492 and SC1GM139730). The funders were not involved in the study design, collection, analysis and interpretation of data, the writing of this article, or the decision to submit it for publication.

Acknowledgments

The authors thank all of the study patients.

Conflict of interest

ADF and NG are co-inventors of a patent assigned to and owned by the University of Louisville describing the use of DSC to differentially diagnose myocardial infarction types (US Patent No. 11,835,529). During study completion and analysis, ADF and NG were founders and had an equity interest in a start-up company, DSC Technologies LLC, which was involved in the development of DSC technologies; NG was a consultant for the calorimetry instrument supplier TA Instruments, Inc. involved in education for microcalorimetry applications and the characterization of microcalorimetry instrument performance.

The remaining authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

Publisher's note

All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article, or claim that may be made by its manufacturer, is not guaranteed or endorsed by the publisher.

Supplementary material

The Supplementary Material for this article can be found online at: https://www.frontiersin.org/articles/10.3389/fcvm.2024.1342255/full#supplementary-material .

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Keywords: thermal liquid biopsy, myocardial injury, myocardial infarction, unsupervised clustering analysis, longitudinal study

Citation: Lidani KCF, Buscaglia R, Trainor PJ, Tomar S, Kaliappan A, DeFilippis AP and Garbett NC (2024) Characterization of myocardial injury phenotype by thermal liquid biopsy. Front. Cardiovasc. Med. 11:1342255. doi: 10.3389/fcvm.2024.1342255

Received: 28 November 2023; Accepted: 18 March 2024; Published: 4 April 2024.

Reviewed by:

© 2024 Lidani, Buscaglia, Trainor, Tomar, Kaliappan, DeFilippis and Garbett. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) . The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

*Correspondence: Andrew P. DeFilippis [email protected] Nichola C. Garbett [email protected]

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The New Research on Europe Seminar serves as a weekly forum in which Visiting Scholars at the Minda de Gunzburg Center for European Studies (CES) present their work-in-progress. This seminar encourages discussions across disciplinary as well as national boundaries. After each presentation, there is ample time for critique and feedback.

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