descriptive observation in research

• Skip to main content
• Skip to primary sidebar
• Skip to footer
• QuestionPro

• Solutions Industries Gaming Automotive Sports and events Education Government Travel & Hospitality Financial Services Healthcare Cannabis Technology Use Case NPS+ Communities Audience Contactless surveys Mobile LivePolls Member Experience GDPR Positive People Science 360 Feedback Surveys
• Resources Blog eBooks Survey Templates Case Studies Training Help center

Home Market Research

Descriptive Research: Definition, Characteristics, Methods + Examples

Suppose an apparel brand wants to understand the fashion purchasing trends among New York’s buyers, then it must conduct a demographic survey of the specific region, gather population data, and then conduct descriptive research on this demographic segment.

The study will then uncover details on “what is the purchasing pattern of New York buyers,” but will not cover any investigative information about “ why ” the patterns exist. Because for the apparel brand trying to break into this market, understanding the nature of their market is the study’s main goal. Let’s talk about it.

What is descriptive research?

Descriptive research is a research method describing the characteristics of the population or phenomenon studied. This descriptive methodology focuses more on the “what” of the research subject than the “why” of the research subject.

The method primarily focuses on describing the nature of a demographic segment without focusing on “why” a particular phenomenon occurs. In other words, it “describes” the research subject without covering “why” it happens.

Characteristics of descriptive research

The term descriptive research then refers to research questions, the design of the study, and data analysis conducted on that topic. We call it an observational research method because none of the research study variables are influenced in any capacity.

Some distinctive characteristics of descriptive research are:

• Quantitative research: It is a quantitative research method that attempts to collect quantifiable information for statistical analysis of the population sample. It is a popular market research tool that allows us to collect and describe the demographic segment’s nature.
• Uncontrolled variables: In it, none of the variables are influenced in any way. This uses observational methods to conduct the research. Hence, the nature of the variables or their behavior is not in the hands of the researcher.
• Cross-sectional studies: It is generally a cross-sectional study where different sections belonging to the same group are studied.
• The basis for further research: Researchers further research the data collected and analyzed from descriptive research using different research techniques. The data can also help point towards the types of research methods used for the subsequent research.

Applications of descriptive research with examples

A descriptive research method can be used in multiple ways and for various reasons. Before getting into any survey , though, the survey goals and survey design are crucial. Despite following these steps, there is no way to know if one will meet the research outcome. How to use descriptive research? To understand the end objective of research goals, below are some ways organizations currently use descriptive research today:

• Define respondent characteristics: The aim of using close-ended questions is to draw concrete conclusions about the respondents. This could be the need to derive patterns, traits, and behaviors of the respondents. It could also be to understand from a respondent their attitude, or opinion about the phenomenon. For example, understand millennials and the hours per week they spend browsing the internet. All this information helps the organization researching to make informed business decisions.
• Measure data trends: Researchers measure data trends over time with a descriptive research design’s statistical capabilities. Consider if an apparel company researches different demographics like age groups from 24-35 and 36-45 on a new range launch of autumn wear. If one of those groups doesn’t take too well to the new launch, it provides insight into what clothes are like and what is not. The brand drops the clothes and apparel that customers don’t like.
• Conduct comparisons: Organizations also use a descriptive research design to understand how different groups respond to a specific product or service. For example, an apparel brand creates a survey asking general questions that measure the brand’s image. The same study also asks demographic questions like age, income, gender, geographical location, geographic segmentation , etc. This consumer research helps the organization understand what aspects of the brand appeal to the population and what aspects do not. It also helps make product or marketing fixes or even create a new product line to cater to high-growth potential groups.
• Validate existing conditions: Researchers widely use descriptive research to help ascertain the research object’s prevailing conditions and underlying patterns. Due to the non-invasive research method and the use of quantitative observation and some aspects of qualitative observation , researchers observe each variable and conduct an in-depth analysis . Researchers also use it to validate any existing conditions that may be prevalent in a population.
• Conduct research at different times: The analysis can be conducted at different periods to ascertain any similarities or differences. This also allows any number of variables to be evaluated. For verification, studies on prevailing conditions can also be repeated to draw trends.

Advantages of descriptive research

Some of the significant advantages of descriptive research are:

• Data collection: A researcher can conduct descriptive research using specific methods like observational method, case study method, and survey method. Between these three, all primary data collection methods are covered, which provides a lot of information. This can be used for future research or even for developing a hypothesis for your research object.
• Varied: Since the data collected is qualitative and quantitative, it gives a holistic understanding of a research topic. The information is varied, diverse, and thorough.
• Natural environment: Descriptive research allows for the research to be conducted in the respondent’s natural environment, which ensures that high-quality and honest data is collected.
• Quick to perform and cheap: As the sample size is generally large in descriptive research, the data collection is quick to conduct and is inexpensive.

Descriptive research methods

There are three distinctive methods to conduct descriptive research. They are:

Observational method

The observational method is the most effective method to conduct this research, and researchers make use of both quantitative and qualitative observations.

A quantitative observation is the objective collection of data primarily focused on numbers and values. It suggests “associated with, of or depicted in terms of a quantity.” Results of quantitative observation are derived using statistical and numerical analysis methods. It implies observation of any entity associated with a numeric value such as age, shape, weight, volume, scale, etc. For example, the researcher can track if current customers will refer the brand using a simple Net Promoter Score question .

Qualitative observation doesn’t involve measurements or numbers but instead just monitoring characteristics. In this case, the researcher observes the respondents from a distance. Since the respondents are in a comfortable environment, the characteristics observed are natural and effective. In a descriptive research design, the researcher can choose to be either a complete observer, an observer as a participant, a participant as an observer, or a full participant. For example, in a supermarket, a researcher can from afar monitor and track the customers’ selection and purchasing trends. This offers a more in-depth insight into the purchasing experience of the customer.

Case study method

Case studies involve in-depth research and study of individuals or groups. Case studies lead to a hypothesis and widen a further scope of studying a phenomenon. However, case studies should not be used to determine cause and effect as they can’t make accurate predictions because there could be a bias on the researcher’s part. The other reason why case studies are not a reliable way of conducting descriptive research is that there could be an atypical respondent in the survey. Describing them leads to weak generalizations and moving away from external validity.

Survey research

In survey research, respondents answer through surveys or questionnaires or polls . They are a popular market research tool to collect feedback from respondents. A study to gather useful data should have the right survey questions. It should be a balanced mix of open-ended questions and close ended-questions . The survey method can be conducted online or offline, making it the go-to option for descriptive research where the sample size is enormous.

Examples of descriptive research

Some examples of descriptive research are:

• A specialty food group launching a new range of barbecue rubs would like to understand what flavors of rubs are favored by different people. To understand the preferred flavor palette, they conduct this type of research study using various methods like observational methods in supermarkets. By also surveying while collecting in-depth demographic information, offers insights about the preference of different markets. This can also help tailor make the rubs and spreads to various preferred meats in that demographic. Conducting this type of research helps the organization tweak their business model and amplify marketing in core markets.
• Another example of where this research can be used is if a school district wishes to evaluate teachers’ attitudes about using technology in the classroom. By conducting surveys and observing their comfortableness using technology through observational methods, the researcher can gauge what they can help understand if a full-fledged implementation can face an issue. This also helps in understanding if the students are impacted in any way with this change.

Some other research problems and research questions that can lead to descriptive research are:

• Market researchers want to observe the habits of consumers.
• A company wants to evaluate the morale of its staff.
• A school district wants to understand if students will access online lessons rather than textbooks.
• To understand if its wellness questionnaire programs enhance the overall health of the employees.

FREE TRIAL         LEARN MORE

MORE LIKE THIS

Unlocking Creativity With 10 Top Idea Management Software

Mar 23, 2024

20 Best Website Optimization Tools to Improve Your Website

Mar 22, 2024

15 Best Digital Customer Experience Software of 2024

15 Best Product Experience Software of 2024

Other categories.

• Academic Research
• Artificial Intelligence
• Assessments
• Brand Awareness
• Case Studies
• Communities
• Consumer Insights
• Customer effort score
• Customer Engagement
• Customer Experience
• Customer Loyalty
• Customer Research
• Customer Satisfaction
• Employee Benefits
• Employee Engagement
• Employee Retention
• Friday Five
• General Data Protection Regulation
• Insights Hub
• Life@QuestionPro
• Market Research
• Mobile diaries
• Mobile Surveys
• New Features
• Online Communities
• Question Types
• Questionnaire
• QuestionPro Products
• Release Notes
• Research Tools and Apps
• Revenue at Risk
• Survey Templates
• Training Tips
• Uncategorized
• Video Learning Series
• What’s Coming Up
• Workforce Intelligence

Join thousands of product people at Insight Out Conf on April 11. Register free.

Insights hub solutions

Analyze data

Uncover deep customer insights with fast, powerful features, store insights, curate and manage insights in one searchable platform, scale research, unlock the potential of customer insights at enterprise scale.

Featured reads

Tips and tricks

Make magic with your customer data in Dovetail

Four ways Dovetail helps Product Managers master continuous product discovery

Product updates

Dovetail retro: our biggest releases from the past year

Events and videos

© Dovetail Research Pty. Ltd.

• What is descriptive research?

Last updated

5 February 2023

Reviewed by

Cathy Heath

Descriptive research is a common investigatory model used by researchers in various fields, including social sciences, linguistics, and academia.

Read on to understand the characteristics of descriptive research and explore its underlying techniques, processes, and procedures.

Analyze your descriptive research

Dovetail streamlines analysis to help you uncover and share actionable insights

Descriptive research is an exploratory research method. It enables researchers to precisely and methodically describe a population, circumstance, or phenomenon.

As the name suggests, descriptive research describes the characteristics of the group, situation, or phenomenon being studied without manipulating variables or testing hypotheses . This can be reported using surveys , observational studies, and case studies. You can use both quantitative and qualitative methods to compile the data.

Besides making observations and then comparing and analyzing them, descriptive studies often develop knowledge concepts and provide solutions to critical issues. It always aims to answer how the event occurred, when it occurred, where it occurred, and what the problem or phenomenon is.

• Characteristics of descriptive research

The following are some of the characteristics of descriptive research:

Quantitativeness

Descriptive research can be quantitative as it gathers quantifiable data to statistically analyze a population sample. These numbers can show patterns, connections, and trends over time and can be discovered using surveys, polls, and experiments.

Qualitativeness

Descriptive research can also be qualitative. It gives meaning and context to the numbers supplied by quantitative descriptive research .

Researchers can use tools like interviews, focus groups, and ethnographic studies to illustrate why things are what they are and help characterize the research problem. This is because it’s more explanatory than exploratory or experimental research.

Uncontrolled variables

Descriptive research differs from experimental research in that researchers cannot manipulate the variables. They are recognized, scrutinized, and quantified instead. This is one of its most prominent features.

Cross-sectional studies

Descriptive research is a cross-sectional study because it examines several areas of the same group. It involves obtaining data on multiple variables at the personal level during a certain period. It’s helpful when trying to understand a larger community’s habits or preferences.

Carried out in a natural environment

Descriptive studies are usually carried out in the participants’ everyday environment, which allows researchers to avoid influencing responders by collecting data in a natural setting. You can use online surveys or survey questions to collect data or observe.

Basis for further research

You can further dissect descriptive research’s outcomes and use them for different types of investigation. The outcomes also serve as a foundation for subsequent investigations and can guide future studies. For example, you can use the data obtained in descriptive research to help determine future research designs.

• Descriptive research methods

There are three basic approaches for gathering data in descriptive research: observational, case study, and survey.

You can use surveys to gather data in descriptive research. This involves gathering information from many people using a questionnaire and interview .

Surveys remain the dominant research tool for descriptive research design. Researchers can conduct various investigations and collect multiple types of data (quantitative and qualitative) using surveys with diverse designs.

You can conduct surveys over the phone, online, or in person. Your survey might be a brief interview or conversation with a set of prepared questions intended to obtain quick information from the primary source.

Observation

This descriptive research method involves observing and gathering data on a population or phenomena without manipulating variables. It is employed in psychology, market research , and other social science studies to track and understand human behavior.

Observation is an essential component of descriptive research. It entails gathering data and analyzing it to see whether there is a relationship between the two variables in the study. This strategy usually allows for both qualitative and quantitative data analysis.

Case studies

A case study can outline a specific topic’s traits. The topic might be a person, group, event, or organization.

It involves using a subset of a larger group as a sample to characterize the features of that larger group.

You can generalize knowledge gained from studying a case study to benefit a broader audience.

This approach entails carefully examining a particular group, person, or event over time. You can learn something new about the study topic by using a small group to better understand the dynamics of the entire group.

• Types of descriptive research

There are several types of descriptive study. The most well-known include cross-sectional studies, census surveys, sample surveys, case reports, and comparison studies.

Case reports and case series

In the healthcare and medical fields, a case report is used to explain a patient’s circumstances when suffering from an uncommon illness or displaying certain symptoms. Case reports and case series are both collections of related cases. They have aided the advancement of medical knowledge on countless occasions.

The normative component is an addition to the descriptive survey. In the descriptive–normative survey, you compare the study’s results to the norm.

Descriptive survey

This descriptive type of research employs surveys to collect information on various topics. This data aims to determine the degree to which certain conditions may be attained.

You can extrapolate or generalize the information you obtain from sample surveys to the larger group being researched.

Correlative survey

Correlative surveys help establish if there is a positive, negative, or neutral connection between two variables.

Performing census surveys involves gathering relevant data on several aspects of a given population. These units include individuals, families, organizations, objects, characteristics, and properties.

During descriptive research, you gather different degrees of interest over time from a specific population. Cross-sectional studies provide a glimpse of a phenomenon’s prevalence and features in a population. There are no ethical challenges with them and they are quite simple and inexpensive to carry out.

Comparative studies

These surveys compare the two subjects’ conditions or characteristics. The subjects may include research variables, organizations, plans, and people.

Comparison points, assumption of similarities, and criteria of comparison are three important variables that affect how well and accurately comparative studies are conducted.

For instance, descriptive research can help determine how many CEOs hold a bachelor’s degree and what proportion of low-income households receive government help.

• Pros and cons

The primary advantage of descriptive research designs is that researchers can create a reliable and beneficial database for additional study. To conduct any inquiry, you need access to reliable information sources that can give you a firm understanding of a situation.

Quantitative studies are time- and resource-intensive, so knowing the hypotheses viable for testing is crucial. The basic overview of descriptive research provides helpful hints as to which variables are worth quantitatively examining. This is why it’s employed as a precursor to quantitative research designs.

Some experts view this research as untrustworthy and unscientific. However, there is no way to assess the findings because you don’t manipulate any variables statistically.

Cause-and-effect correlations also can’t be established through descriptive investigations. Additionally, observational study findings cannot be replicated, which prevents a review of the findings and their replication.

The absence of statistical and in-depth analysis and the rather superficial character of the investigative procedure are drawbacks of this research approach.

• Descriptive research examples and applications

Several descriptive research examples are emphasized based on their types, purposes, and applications. Research questions often begin with “What is …” These studies help find solutions to practical issues in social science, physical science, and education.

Here are some examples and applications of descriptive research:

Determining consumer perception and behavior

Organizations use descriptive research designs to determine how various demographic groups react to a certain product or service.

For example, a business looking to sell to its target market should research the market’s behavior first. When researching human behavior in response to a cause or event, the researcher pays attention to the traits, actions, and responses before drawing a conclusion.

Scientific classification

Scientific descriptive research enables the classification of organisms and their traits and constituents.

Measuring data trends

A descriptive study design’s statistical capabilities allow researchers to track data trends over time. It’s frequently used to determine the study target’s current circumstances and underlying patterns.

Conduct comparison

Organizations can use a descriptive research approach to learn how various demographics react to a certain product or service. For example, you can study how the target market responds to a competitor’s product and use that information to infer their behavior.

• Bottom line

A descriptive research design is suitable for exploring certain topics and serving as a prelude to larger quantitative investigations. It provides a comprehensive understanding of the “what” of the group or thing you’re investigating.

This research type acts as the cornerstone of other research methodologies . It is distinctive because it can use quantitative and qualitative research approaches at the same time.

What is descriptive research design?

Descriptive research design aims to systematically obtain information to describe a phenomenon, situation, or population. More specifically, it helps answer the what, when, where, and how questions regarding the research problem rather than the why.

How does descriptive research compare to qualitative research?

Despite certain parallels, descriptive research concentrates on describing phenomena, while qualitative research aims to understand people better.

How do you analyze descriptive research data?

Data analysis involves using various methodologies, enabling the researcher to evaluate and provide results regarding validity and reliability.

Get started today

Go from raw data to valuable insights with a flexible research platform

Editor’s picks

Last updated: 21 December 2023

Last updated: 16 December 2023

Last updated: 17 February 2024

Last updated: 19 November 2023

Last updated: 5 March 2024

Last updated: 15 February 2024

Last updated: 11 March 2024

Last updated: 12 December 2023

Last updated: 6 March 2024

Last updated: 10 April 2023

Last updated: 20 December 2023

Latest articles

Related topics, log in or sign up.

Get started for free

Just one more step to your free trial.

.surveysparrow.com

Already using SurveySparrow?  Login

By clicking on "Get Started", I agree to the Privacy Policy and Terms of Service .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Enterprise Survey Software

Enterprise Survey Software to thrive in your business ecosystem

NPS Software

Turn customers into promoters

Offline Survey

Real-time data collection, on the move. Go internet-independent.

360 Assessment

Conduct omnidirectional employee assessments. Increase productivity, grow together.

Reputation Management

Turn your existing customers into raving promoters by monitoring online reviews.

Ticket Management

Build loyalty and advocacy by delivering personalized support experiences that matter.

Chatbot for Website

Collect feedback smartly from your website visitors with the engaging Chatbot for website.

Swift, easy, secure. Scalable for your organization.

Executive Dashboard

Customer journey map, craft beautiful surveys, share surveys, gain rich insights, recurring surveys, white label surveys, embedded surveys, conversational forms, mobile-first surveys, audience management, smart surveys, video surveys, secure surveys, api, webhooks, integrations, survey themes, accept payments, custom workflows, all features, customer experience, employee experience, product experience, marketing experience, sales experience, hospitality & travel, market research, saas startup programs, wall of love, success stories, sparrowcast, nps benchmarks, learning centre, apps & integrations.

Our surveys come with superpowers ⚡

Blog General

Descriptive Research 101: Definition, Methods and Examples

Parvathi vijayamohan.

18 October 2023

Table Of Contents

• Descriptive Research 101: The Definitive Guide

What is Descriptive Research?

Key characteristics of descriptive research.

• Descriptive Research Methods: The 3 You Need to Know!

Observation

Case studies, 7 types of descriptive research, descriptive research: examples to build your next study, tips to excel at descriptive research.

Imagine you are a detective called to a crime scene. Your job is to study the scene and report whatever you find: whether that’s the half-smoked cigarette on the table or the large “RACHE” written in blood on the wall. That, in a nutshell, is  descriptive research .

Researchers often need to do descriptive research on a problem before they attempt to solve it. So in this guide, we’ll take you through:

• What is descriptive research + characteristics
• Descriptive research methods
• Types of descriptive research
• Descriptive research examples
• Tips to excel at the descriptive method

Click to jump to the section that interests you.

Definition: As its name says, descriptive research  describes  the characteristics of the problem, phenomenon, situation, or group under study.

So the goal of all descriptive studies is to  explore  the background, details, and existing patterns in the problem to fully understand it. In other words, preliminary research.

However, descriptive research can be both  preliminary and conclusive . You can use the data from a descriptive study to make reports and get insights for further planning.

What descriptive research isn’t: Descriptive research finds the  what/when/where  of a problem, not the  why/how .

Because of this, we can’t use the descriptive method to explore cause-and-effect relationships where one variable (like a person’s job role) affects another variable (like their monthly income).

• Answers the “what,” “when,” and “where”  of a research problem. For this reason, it is popularly used in  market research ,  awareness surveys , and  opinion polls .
• Sets the stage  for a research problem. As an early part of the research process, descriptive studies help you dive deeper into the topic.
• Opens the door  for further research. You can use descriptive data as the basis for more profound research, analysis and studies.
• Qualitative and quantitative . It is possible to get a balanced mix of numerical responses and open-ended answers from the descriptive method.
• No control or interference with the variables . The researcher simply observes and reports on them. However, specific research software has  filters  that allow her to zoom in on one variable.
• Done in natural settings . You can get the best results from descriptive research by talking to people, surveying them, or observing them in a suitable environment. For example, suppose you are a website beta testing an app feature. In that case, descriptive research invites users to try the feature, tracking their behavior and then asking their opinions .
• Can be applied to many research methods and areas. Examples include healthcare, SaaS, psychology, political studies, education, and pop culture.

Descriptive Research Methods: The Top Three You Need to Know!

In short, survey research is a brief interview or conversation with a set of prepared questions about a topic.

So you create a questionnaire, share it, and analyze the data you collect for further action. Learn about the differences between surveys and questionnaires  here .

You can access free survey templates , over 20+ question types , and pass data to 1,500+ applications with survey software, like SurveySparrow . It enables you to create surveys, share them and capture data with very little effort.

Sign up today to launch stunning surveys for free.

Please enter a valid Email ID.

14-Day Free Trial • No Credit Card Required • No Strings Attached

• Surveys can be hyper-local, regional, or global, depending on your objectives.
• Share surveys in-person, offline, via SMS, email, or QR codes – so many options !
• Easy to automate if you want to conduct many surveys over a period.

The observational method is a type of descriptive research in which you, the researcher, observe ongoing behavior.

Now, there are several (non-creepy) ways you can observe someone. In fact, observational research has three main approaches:

• Covert observation: In true spy fashion, the researcher mixes in with the group undetected or observes from a distance.
• Overt observation : The researcher identifies himself as a researcher – “The name’s Bond. J. Bond.” – and explains the purpose of the study.
• Participatory observation : The researcher participates in what he is observing to understand his topic better.
• Observation is one of the most accurate ways to get data on a subject’s behavior in a natural setting.
• You don’t need to rely on people’s willingness to share information.
• Observation is a universal method that can be applied to any area of research.

In the case study method, you do a detailed study of a specific group, person, or event over a period.

This brings us to a frequently asked question: “What’s the difference between case studies and longitudinal studies?”

A case study will go  very in-depth into the subject with one-on-one interviews, observations, and archival research. They are also qualitative, though sometimes they will use numbers and stats.

An example of longitudinal research would be a study of the health of night shift employees vs. general shift employees over a decade. An example of a case study would involve in-depth interviews with Casey, an assistant director of nursing who’s handled the night shift at the hospital for ten years now.

• Due to the focus on a few people, case studies can give you a tremendous amount of information.
• Because of the time and effort involved, a case study engages both researchers and participants.
• Case studies are helpful for ethically investigating unusual, complex, or challenging subjects. An example would be a study of the habits of long-term cocaine users.

1. Case Study: Airbnb’s Growth Strategy

In an excellent case study, Tam Al Saad, Principal Consultant, Strategy + Growth at Webprofits, deep dives into how Airbnb attracted and retained 150 million users .

“What Airbnb offers isn’t a cheap place to sleep when you’re on holiday; it’s the opportunity to experience your destination as a local would. It’s the chance to meet the locals, experience the markets, and find non-touristy places.

Sure, you can visit the Louvre, see Buckingham Palace, and climb the Empire State Building, but you can do it as if it were your hometown while staying in a place that has character and feels like a home.” – Tam al Saad, Principal Consultant, Strategy + Growth at Webprofits

2. Observation – Better Tech Experiences for the Elderly

We often think that our elders are so hopeless with technology. But we’re not getting any younger either, and tech is changing at a hair trigger! This article by Annemieke Hendricks shares a wonderful example where researchers compare the levels of technological familiarity between age groups and how that influences usage.

“It is generally assumed that older adults have difficulty using modern electronic devices, such as mobile telephones or computers. Because this age group is growing in most countries, changing products and processes to adapt to their needs is increasingly more important. “ – Annemieke Hendricks, Marketing Communication Specialist, Noldus

3. Surveys – Decoding Sleep with SurveySparrow

SRI International (formerly Stanford Research Institute) – an independent, non-profit research center – wanted to investigate the impact of stress on an adolescent’s sleep. To get those insights, two actions were essential: tracking sleep patterns through wearable devices and sending surveys at a pre-set time –  the pre-sleep period.

“With SurveySparrow’s recurring surveys feature, SRI was able to share engaging surveys with their participants exactly at the time they wanted and at the frequency they preferred.”

Read more about this project : How SRI International decoded sleep patterns with SurveySparrow

1: Answer the six Ws –

• Who should we consider?
• What information do we need?
• When should we collect the information?
• Where should we collect the information?
• Why are we obtaining the information?
• Way to collect the information

#2: Introduce and explain your methodological approach

#3: Describe your methods of data collection and/or selection.

#4: Describe your methods of analysis.

#5: Explain the reasoning behind your choices.

#6: Collect data.

#7: Analyze the data. Use software to speed up the process and reduce overthinking and human error.

#8: Report your conclusions and how you drew the results.

Wrapping Up

That’s all, folks!

Growth Marketer at SurveySparrow

Fledgling growth marketer. Cloud watcher. Aunty to a naughty beagle.

You Might Also Like

Why being innovative is not meant for all, 50 consumer behavior survey questions (free template + examples), organizational competencies: types, importance & examples.

Leave us your email, we wont spam. Promise!

Start your free trial today

No Credit Card Required. 14-Day Free Trial

Request a Demo

Want to learn more about SurveySparrow? We'll be in touch soon!

Scale up your descriptive research with the best survey software

Build surveys that actually work. give surveysparrow a free try today.

14-Day Free Trial • No Credit card required • 40% more completion rate

Hi there, we use cookies to offer you a better browsing experience and to analyze site traffic. By continuing to use our website, you consent to the use of these cookies. Learn More

Root out friction in every digital experience, super-charge conversion rates, and optimize digital self-service

Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve

Increase revenue and loyalty with real-time insights and recommendations delivered to teams on the ground

Know how your people feel and empower managers to improve employee engagement, productivity, and retention

Take action in the moments that matter most along the employee journey and drive bottom line growth

Whatever they’re are saying, wherever they’re saying it, know exactly what’s going on with your people

Get faster, richer insights with qual and quant tools that make powerful market research available to everyone

Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts

Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market

Explore the platform powering Experience Management

• Free Account
• For Digital
• For Customer Care
• For Human Resources
• For Researchers
• Financial Services
• All Industries

Popular Use Cases

• Customer Experience
• Employee Experience
• Employee Exit Interviews
• Net Promoter Score
• Voice of Customer
• Customer Success Hub
• Product Documentation
• Training & Certification
• XM Institute
• Popular Resources
• Customer Stories

Market Research

• Artificial Intelligence
• Partnerships
• Marketplace

The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results, live in Salt Lake City.

• English/AU & NZ
• Español/Europa
• Español/América Latina
• Português Brasileiro
• REQUEST DEMO
• Experience Management
• Descriptive Research

Try Qualtrics for free

Descriptive research: what it is and how to use it.

8 min read Understanding the who, what and where of a situation or target group is an essential part of effective research and making informed business decisions.

For example you might want to understand what percentage of CEOs have a bachelor’s degree or higher. Or you might want to understand what percentage of low income families receive government support – or what kind of support they receive.

Descriptive research is what will be used in these types of studies.

In this guide we’ll look through the main issues relating to descriptive research to give you a better understanding of what it is, and how and why you can use it.

Free eBook: 2024 global market research trends report

What is descriptive research?

Descriptive research is a research method used to try and determine the characteristics of a population or particular phenomenon.

Using descriptive research you can identify patterns in the characteristics of a group to essentially establish everything you need to understand apart from why something has happened.

Market researchers use descriptive research for a range of commercial purposes to guide key decisions.

For example you could use descriptive research to understand fashion trends in a given city when planning your clothing collection for the year. Using descriptive research you can conduct in depth analysis on the demographic makeup of your target area and use the data analysis to establish buying patterns.

Conducting descriptive research wouldn’t, however, tell you why shoppers are buying a particular type of fashion item.

Descriptive research design

Descriptive research design uses a range of both qualitative research and quantitative data (although quantitative research is the primary research method) to gather information to make accurate predictions about a particular problem or hypothesis.

As a survey method, descriptive research designs will help researchers identify characteristics in their target market or particular population.

These characteristics in the population sample can be identified, observed and measured to guide decisions.

Descriptive research characteristics

While there are a number of descriptive research methods you can deploy for data collection, descriptive research does have a number of predictable characteristics.

Here are a few of the things to consider:

Measure data trends with statistical outcomes

Descriptive research is often popular for survey research because it generates answers in a statistical form, which makes it easy for researchers to carry out a simple statistical analysis to interpret what the data is saying.

Descriptive research design is ideal for further research

Because the data collection for descriptive research produces statistical outcomes, it can also be used as secondary data for another research study.

Plus, the data collected from descriptive research can be subjected to other types of data analysis .

Uncontrolled variables

A key component of the descriptive research method is that it uses random variables that are not controlled by the researchers. This is because descriptive research aims to understand the natural behavior of the research subject.

It’s carried out in a natural environment

Descriptive research is often carried out in a natural environment. This is because researchers aim to gather data in a natural setting to avoid swaying respondents.

Data can be gathered using survey questions or online surveys.

For example, if you want to understand the fashion trends we mentioned earlier, you would set up a study in which a researcher observes people in the respondent’s natural environment to understand their habits and preferences.

Descriptive research allows for cross sectional study

Because of the nature of descriptive research design and the randomness of the sample group being observed, descriptive research is ideal for cross sectional studies – essentially the demographics of the group can vary widely and your aim is to gain insights from within the group.

This can be highly beneficial when you’re looking to understand the behaviors or preferences of a wider population.

Descriptive research advantages

There are many advantages to using descriptive research, some of them include:

Cost effectiveness

Because the elements needed for descriptive research design are not specific or highly targeted (and occur within the respondent’s natural environment) this type of study is relatively cheap to carry out.

Multiple types of data can be collected

A big advantage of this research type, is that you can use it to collect both quantitative and qualitative data. This means you can use the stats gathered to easily identify underlying patterns in your respondents’ behavior.

Descriptive research disadvantages

Potential reliability issues.

When conducting descriptive research it’s important that the initial survey questions are properly formulated.

If not, it could make the answers unreliable and risk the credibility of your study.

Potential limitations

As we’ve mentioned, descriptive research design is ideal for understanding the what, who or where of a situation or phenomenon.

However, it can’t help you understand the cause or effect of the behavior. This means you’ll need to conduct further research to get a more complete picture of a situation.

Descriptive research methods

Because descriptive research methods include a range of quantitative and qualitative research, there are several research methods you can use.

Use case studies

Case studies in descriptive research involve conducting in-depth and detailed studies in which researchers get a specific person or case to answer questions.

Case studies shouldn’t be used to generate results, rather it should be used to build or establish hypothesis that you can expand into further market research .

For example you could gather detailed data about a specific business phenomenon, and then use this deeper understanding of that specific case.

Use observational methods

This type of study uses qualitative observations to understand human behavior within a particular group.

By understanding how the different demographics respond within your sample you can identify patterns and trends.

As an observational method, descriptive research will not tell you the cause of any particular behaviors, but that could be established with further research.

Use survey research

Surveys are one of the most cost effective ways to gather descriptive data.

An online survey or questionnaire can be used in descriptive studies to gather quantitative information about a particular problem.

Survey research is ideal if you’re using descriptive research as your primary research.

Descriptive research examples

Descriptive research is used for a number of commercial purposes or when organizations need to understand the behaviors or opinions of a population.

One of the biggest examples of descriptive research that is used in every democratic country, is during elections.

Using descriptive research, researchers will use surveys to understand who voters are more likely to choose out of the parties or candidates available.

Using the data provided, researchers can analyze the data to understand what the election result will be.

In a commercial setting, retailers often use descriptive research to figure out trends in shopping and buying decisions.

By gathering information on the habits of shoppers, retailers can get a better understanding of the purchases being made.

Another example that is widely used around the world, is the national census that takes place to understand the population.

The research will provide a more accurate picture of a population’s demographic makeup and help to understand changes over time in areas like population age, health and education level.

Where Qualtrics helps with descriptive research

Whatever type of research you want to carry out, there’s a survey type that will work.

Qualtrics can help you determine the appropriate method and ensure you design a study that will deliver the insights you need.

Our experts can help you with your market research needs , ensuring you get the most out of Qualtrics market research software to design, launch and analyze your data to guide better, more accurate decisions for your organization.

Related resources

Market intelligence 10 min read, marketing insights 11 min read, ethnographic research 11 min read, qualitative vs quantitative research 13 min read, qualitative research questions 11 min read, qualitative research design 12 min read, primary vs secondary research 14 min read, request demo.

Ready to learn more about Qualtrics?

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, automatically generate references for free.

• Knowledge Base
• Methodology
• Descriptive Research Design | Definition, Methods & Examples

Descriptive Research Design | Definition, Methods & Examples

Published on 5 May 2022 by Shona McCombes . Revised on 10 October 2022.

Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what , where , when , and how   questions , but not why questions.

A descriptive research design can use a wide variety of research methods  to investigate one or more variables . Unlike in experimental research , the researcher does not control or manipulate any of the variables, but only observes and measures them.

Table of contents

When to use a descriptive research design, descriptive research methods.

Descriptive research is an appropriate choice when the research aim is to identify characteristics, frequencies, trends, and categories.

It is useful when not much is known yet about the topic or problem. Before you can research why something happens, you need to understand how, when, and where it happens.

• How has the London housing market changed over the past 20 years?
• Do customers of company X prefer product Y or product Z?
• What are the main genetic, behavioural, and morphological differences between European wildcats and domestic cats?
• What are the most popular online news sources among under-18s?
• How prevalent is disease A in population B?

Prevent plagiarism, run a free check.

Descriptive research is usually defined as a type of quantitative research , though qualitative research can also be used for descriptive purposes. The research design should be carefully developed to ensure that the results are valid and reliable .

Survey research allows you to gather large volumes of data that can be analysed for frequencies, averages, and patterns. Common uses of surveys include:

• Describing the demographics of a country or region
• Gauging public opinion on political and social topics
• Evaluating satisfaction with a company’s products or an organisation’s services

Observations

Observations allow you to gather data on behaviours and phenomena without having to rely on the honesty and accuracy of respondents. This method is often used by psychological, social, and market researchers to understand how people act in real-life situations.

Observation of physical entities and phenomena is also an important part of research in the natural sciences. Before you can develop testable hypotheses , models, or theories, it’s necessary to observe and systematically describe the subject under investigation.

Case studies

A case study can be used to describe the characteristics of a specific subject (such as a person, group, event, or organisation). Instead of gathering a large volume of data to identify patterns across time or location, case studies gather detailed data to identify the characteristics of a narrowly defined subject.

Rather than aiming to describe generalisable facts, case studies often focus on unusual or interesting cases that challenge assumptions, add complexity, or reveal something new about a research problem .

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.

McCombes, S. (2022, October 10). Descriptive Research Design | Definition, Methods & Examples. Scribbr. Retrieved 20 March 2024, from https://www.scribbr.co.uk/research-methods/descriptive-research-design/

Is this article helpful?

Shona McCombes

Other students also liked, a quick guide to experimental design | 5 steps & examples, correlational research | guide, design & examples, qualitative vs quantitative research | examples & methods.

• school Campus Bookshelves
• menu_book Bookshelves
• perm_media Learning Objects
• login Login
• how_to_reg Request Instructor Account
• hub Instructor Commons
• Download Page (PDF)
• Download Full Book (PDF)
• Periodic Table
• Physics Constants
• Scientific Calculator
• Reference & Cite
• Tools expand_more
• Readability

selected template will load here

This action is not available.

5.8: Descriptive Research

• Last updated
• Save as PDF
• Page ID 59848

Learning Objectives

• Differentiate between descriptive, experimental, and correlational research
• Explain the strengths and weaknesses of case studies, naturalistic observation, and surveys

There are many research methods available to psychologists in their efforts to understand, describe, and explain behavior and the cognitive and biological processes that underlie it. Some methods rely on observational techniques. Other approaches involve interactions between the researcher and the individuals who are being studied—ranging from a series of simple questions to extensive, in-depth interviews—to well-controlled experiments.

The three main categories of psychological research are descriptive, correlational, and experimental research. Research studies that do not test specific relationships between variables are called descriptive, or qualitative, studies . These studies are used to describe general or specific behaviors and attributes that are observed and measured. In the early stages of research it might be difficult to form a hypothesis, especially when there is not any existing literature in the area. In these situations designing an experiment would be premature, as the question of interest is not yet clearly defined as a hypothesis. Often a researcher will begin with a non-experimental approach, such as a descriptive study, to gather more information about the topic before designing an experiment or correlational study to address a specific hypothesis. Descriptive research is distinct from correlational research , in which psychologists formally test whether a relationship exists between two or more variables. Experimental research goes a step further beyond descriptive and correlational research and randomly assigns people to different conditions, using hypothesis testing to make inferences about how these conditions affect behavior. It aims to determine if one variable directly impacts and causes another. Correlational and experimental research both typically use hypothesis testing, whereas descriptive research does not.

Each of these research methods has unique strengths and weaknesses, and each method may only be appropriate for certain types of research questions. For example, studies that rely primarily on observation produce incredible amounts of information, but the ability to apply this information to the larger population is somewhat limited because of small sample sizes. Survey research, on the other hand, allows researchers to easily collect data from relatively large samples. While this allows for results to be generalized to the larger population more easily, the information that can be collected on any given survey is somewhat limited and subject to problems associated with any type of self-reported data. Some researchers conduct archival research by using existing records. While this can be a fairly inexpensive way to collect data that can provide insight into a number of research questions, researchers using this approach have no control on how or what kind of data was collected.

Correlational research can find a relationship between two variables, but the only way a researcher can claim that the relationship between the variables is cause and effect is to perform an experiment. In experimental research, which will be discussed later in the text, there is a tremendous amount of control over variables of interest. While this is a powerful approach, experiments are often conducted in very artificial settings. This calls into question the validity of experimental findings with regard to how they would apply in real-world settings. In addition, many of the questions that psychologists would like to answer cannot be pursued through experimental research because of ethical concerns.

The three main types of descriptive studies are case studies, naturalistic observation, and surveys.

Query \(\PageIndex{1}\)

Query \(\PageIndex{2}\)

Query \(\PageIndex{3}\)

Query \(\PageIndex{4}\)

Case Studies

In 2011, the New York Times published a feature story on Krista and Tatiana Hogan, Canadian twin girls. These particular twins are unique because Krista and Tatiana are conjoined twins, connected at the head. There is evidence that the two girls are connected in a part of the brain called the thalamus, which is a major sensory relay center. Most incoming sensory information is sent through the thalamus before reaching higher regions of the cerebral cortex for processing.

Link to Learning

To learn more about Krista and Tatiana, watch this video about their lives as conjoined twins.

The implications of this potential connection mean that it might be possible for one twin to experience the sensations of the other twin. For instance, if Krista is watching a particularly funny television program, Tatiana might smile or laugh even if she is not watching the program. This particular possibility has piqued the interest of many neuroscientists who seek to understand how the brain uses sensory information.

These twins represent an enormous resource in the study of the brain, and since their condition is very rare, it is likely that as long as their family agrees, scientists will follow these girls very closely throughout their lives to gain as much information as possible (Dominus, 2011).

In observational research, scientists are conducting a clinical or case study when they focus on one person or just a few individuals. Indeed, some scientists spend their entire careers studying just 10–20 individuals. Why would they do this? Obviously, when they focus their attention on a very small number of people, they can gain a tremendous amount of insight into those cases. The richness of information that is collected in clinical or case studies is unmatched by any other single research method. This allows the researcher to have a very deep understanding of the individuals and the particular phenomenon being studied.

If clinical or case studies provide so much information, why are they not more frequent among researchers? As it turns out, the major benefit of this particular approach is also a weakness. As mentioned earlier, this approach is often used when studying individuals who are interesting to researchers because they have a rare characteristic. Therefore, the individuals who serve as the focus of case studies are not like most other people. If scientists ultimately want to explain all behavior, focusing attention on such a special group of people can make it difficult to generalize any observations to the larger population as a whole. Generalizing refers to the ability to apply the findings of a particular research project to larger segments of society. Again, case studies provide enormous amounts of information, but since the cases are so specific, the potential to apply what’s learned to the average person may be very limited.

Query \(\PageIndex{5}\)

Query \(\PageIndex{6}\)

Naturalistic Observation

If you want to understand how behavior occurs, one of the best ways to gain information is to simply observe the behavior in its natural context. However, people might change their behavior in unexpected ways if they know they are being observed. How do researchers obtain accurate information when people tend to hide their natural behavior? As an example, imagine that your professor asks everyone in your class to raise their hand if they always wash their hands after using the restroom. Chances are that almost everyone in the classroom will raise their hand, but do you think hand washing after every trip to the restroom is really that universal?

This is very similar to the phenomenon mentioned earlier in this module: many individuals do not feel comfortable answering a question honestly. But if we are committed to finding out the facts about hand washing, we have other options available to us.

Suppose we send a classmate into the restroom to actually watch whether everyone washes their hands after using the restroom. Will our observer blend into the restroom environment by wearing a white lab coat, sitting with a clipboard, and staring at the sinks? We want our researcher to be inconspicuous—perhaps standing at one of the sinks pretending to put in contact lenses while secretly recording the relevant information. This type of observational study is called naturalistic observation : observing behavior in its natural setting. To better understand peer exclusion, Suzanne Fanger collaborated with colleagues at the University of Texas to observe the behavior of preschool children on a playground. How did the observers remain inconspicuous over the duration of the study? They equipped a few of the children with wireless microphones (which the children quickly forgot about) and observed while taking notes from a distance. Also, the children in that particular preschool (a “laboratory preschool”) were accustomed to having observers on the playground (Fanger, Frankel, & Hazen, 2012).

It is critical that the observer be as unobtrusive and as inconspicuous as possible: when people know they are being watched, they are less likely to behave naturally. If you have any doubt about this, ask yourself how your driving behavior might differ in two situations: In the first situation, you are driving down a deserted highway during the middle of the day; in the second situation, you are being followed by a police car down the same deserted highway (Figure 1).

It should be pointed out that naturalistic observation is not limited to research involving humans. Indeed, some of the best-known examples of naturalistic observation involve researchers going into the field to observe various kinds of animals in their own environments. As with human studies, the researchers maintain their distance and avoid interfering with the animal subjects so as not to influence their natural behaviors. Scientists have used this technique to study social hierarchies and interactions among animals ranging from ground squirrels to gorillas. The information provided by these studies is invaluable in understanding how those animals organize socially and communicate with one another. The anthropologist Jane Goodall, for example, spent nearly five decades observing the behavior of chimpanzees in Africa (Figure 2). As an illustration of the types of concerns that a researcher might encounter in naturalistic observation, some scientists criticized Goodall for giving the chimps names instead of referring to them by numbers—using names was thought to undermine the emotional detachment required for the objectivity of the study (McKie, 2010).

The greatest benefit of naturalistic observation is the validity, or accuracy, of information collected unobtrusively in a natural setting. Having individuals behave as they normally would in a given situation means that we have a higher degree of ecological validity, or realism, than we might achieve with other research approaches. Therefore, our ability to generalize the findings of the research to real-world situations is enhanced. If done correctly, we need not worry about people or animals modifying their behavior simply because they are being observed. Sometimes, people may assume that reality programs give us a glimpse into authentic human behavior. However, the principle of inconspicuous observation is violated as reality stars are followed by camera crews and are interviewed on camera for personal confessionals. Given that environment, we must doubt how natural and realistic their behaviors are.

The major downside of naturalistic observation is that they are often difficult to set up and control. In our restroom study, what if you stood in the restroom all day prepared to record people’s hand washing behavior and no one came in? Or, what if you have been closely observing a troop of gorillas for weeks only to find that they migrated to a new place while you were sleeping in your tent? The benefit of realistic data comes at a cost. As a researcher you have no control of when (or if) you have behavior to observe. In addition, this type of observational research often requires significant investments of time, money, and a good dose of luck.

Sometimes studies involve structured observation. In these cases, people are observed while engaging in set, specific tasks. An excellent example of structured observation comes from Strange Situation by Mary Ainsworth (you will read more about this in the module on lifespan development). The Strange Situation is a procedure used to evaluate attachment styles that exist between an infant and caregiver. In this scenario, caregivers bring their infants into a room filled with toys. The Strange Situation involves a number of phases, including a stranger coming into the room, the caregiver leaving the room, and the caregiver’s return to the room. The infant’s behavior is closely monitored at each phase, but it is the behavior of the infant upon being reunited with the caregiver that is most telling in terms of characterizing the infant’s attachment style with the caregiver.

Another potential problem in observational research is observer bias . Generally, people who act as observers are closely involved in the research project and may unconsciously skew their observations to fit their research goals or expectations. To protect against this type of bias, researchers should have clear criteria established for the types of behaviors recorded and how those behaviors should be classified. In addition, researchers often compare observations of the same event by multiple observers, in order to test inter-rater reliability : a measure of reliability that assesses the consistency of observations by different observers.

Query \(\PageIndex{7}\)

Query \(\PageIndex{8}\)

Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally (Figure 3). Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.

Surveys allow researchers to gather data from larger samples than may be afforded by other research methods . A sample is a subset of individuals selected from a population , which is the overall group of individuals that the researchers are interested in. Researchers study the sample and seek to generalize their findings to the population.

There is both strength and weakness of the survey in comparison to case studies. By using surveys, we can collect information from a larger sample of people. A larger sample is better able to reflect the actual diversity of the population, thus allowing better generalizability. Therefore, if our sample is sufficiently large and diverse, we can assume that the data we collect from the survey can be generalized to the larger population with more certainty than the information collected through a case study. However, given the greater number of people involved, we are not able to collect the same depth of information on each person that would be collected in a case study.

Another potential weakness of surveys is something we touched on earlier in this module: people don’t always give accurate responses. They may lie, misremember, or answer questions in a way that they think makes them look good. For example, people may report drinking less alcohol than is actually the case.

Any number of research questions can be answered through the use of surveys. One real-world example is the research conducted by Jenkins, Ruppel, Kizer, Yehl, and Griffin (2012) about the backlash against the US Arab-American community following the terrorist attacks of September 11, 2001. Jenkins and colleagues wanted to determine to what extent these negative attitudes toward Arab-Americans still existed nearly a decade after the attacks occurred. In one study, 140 research participants filled out a survey with 10 questions, including questions asking directly about the participant’s overt prejudicial attitudes toward people of various ethnicities. The survey also asked indirect questions about how likely the participant would be to interact with a person of a given ethnicity in a variety of settings (such as, “How likely do you think it is that you would introduce yourself to a person of Arab-American descent?”). The results of the research suggested that participants were unwilling to report prejudicial attitudes toward any ethnic group. However, there were significant differences between their pattern of responses to questions about social interaction with Arab-Americans compared to other ethnic groups: they indicated less willingness for social interaction with Arab-Americans compared to the other ethnic groups. This suggested that the participants harbored subtle forms of prejudice against Arab-Americans, despite their assertions that this was not the case (Jenkins et al., 2012).

Query \(\PageIndex{9}\)

Query \(\PageIndex{10}\)

Query \(\PageIndex{11}\)

Query \(\PageIndex{12}\)

Query \(\PageIndex{13}\)

Think It Over

A friend of yours is working part-time in a local pet store. Your friend has become increasingly interested in how dogs normally communicate and interact with each other, and is thinking of visiting a local veterinary clinic to see how dogs interact in the waiting room. After reading this section, do you think this is the best way to better understand such interactions? Do you have any suggestions that might result in more valid data?

clinical or case study:  observational research study focusing on one or a few people

correlational research:  tests whether a relationship exists between two or more variables

descriptive research:  research studies that do not test specific relationships between variables; they are used to describe general or specific behaviors and attributes that are observed and measured

experimental research:  tests a hypothesis to determine cause and effect relationships

generalize inferring that the results for a sample apply to the larger population

inter-rater reliability:  measure of agreement among observers on how they record and classify a particular event

naturalistic observation:  observation of behavior in its natural setting

observer bias:  when observations may be skewed to align with observer expectations

population:  overall group of individuals that the researchers are interested in

sample:  subset of individuals selected from the larger population

survey:  list of questions to be answered by research participants—given as paper-and-pencil questionnaires, administered electronically, or conducted verbally—allowing researchers to collect data from a large number of people

Licenses and Attributions

CC licensed content, Original

• Modification and adaptation. Provided by : Lumen Learning. License : CC BY-SA: Attribution-ShareAlike
• Approaches to Research. Authored by : OpenStax College. Located at : http://cnx.org/contents/[email protected]:iMyFZJzg@5/Approaches-to-Research . License : CC BY: Attribution . License Terms : Download for free at http://cnx.org/contents/[email protected]
• Descriptive Research. Provided by : Boundless. Located at : https://www.boundless.com/psychology/textbooks/boundless-psychology-textbook/researching-psychology-2/types-of-research-studies-27/descriptive-research-124-12659/ . License : CC BY-SA: Attribution-ShareAlike

• Bipolar Disorder
• Therapy Center
• When To See a Therapist
• Types of Therapy
• Best Online Therapy
• Best Couples Therapy
• Best Family Therapy
• Managing Stress
• Sleep and Dreaming
• Understanding Emotions
• Self-Improvement
• Healthy Relationships
• Student Resources
• Personality Types
• Verywell Mind Insights
• 2023 Verywell Mind 25
• Mental Health in the Classroom
• Editorial Process
• Meet Our Review Board
• Crisis Support

Descriptive Research in Psychology

Sometimes you need to dig deeper than the pure statistics

John Loeppky is a freelance journalist based in Regina, Saskatchewan, Canada, who has written about disability and health for outlets of all kinds.

FG Trade / E+/ Getty

Types of Descriptive Research and the Methods Used

• Advantages & Limitations of Descriptive Research

Best Practices for Conducting Descriptive Research

Descriptive research is one of the key tools needed in any psychology researcher’s toolbox in order to create and lead a project that is both equitable and effective. Because psychology, as a field, loves definitions, let’s start with one. The University of Minnesota’s Introduction to Psychology defines this type of research as one that is “...designed to provide a snapshot of the current state of affairs.” That's pretty broad, so what does that mean in practice? Dr. Heather Derry-Vick (PhD) , an assistant professor in psychiatry at Hackensack Meridian School of Medicine, helps us put it into perspective. "Descriptive research really focuses on defining, understanding, and measuring a phenomenon or an experience," she says. "Not trying to change a person's experience or outcome, or even really looking at the mechanisms for why that might be happening, but more so describing an experience or a process as it unfolds naturally.”

Within the descriptive research methodology there are multiple types, including the following.

Descriptive Survey Research

This involves going beyond a typical tool like a LIkert Scale —where you typically place your response to a prompt on a one to five scale. We already know that scales like this can be ineffective, particularly when studying pain, for example.

When that's the case, using a descriptive methodology can help dig deeper into how a person is thinking, feeling, and acting rather than simply quantifying it in a way that might be unclear or confusing.

Descriptive Observational Research

Think of observational research like an ethically-focused version of people-watching. One example would be watching the patterns of children on a playground—perhaps when looking at a concept like risky play or seeking to observe social behaviors between children of different ages.

Descriptive Case Study Research

A descriptive approach to a case study is akin to a biography of a person, honing in on the experiences of a small group to extrapolate to larger themes. We most commonly see descriptive case studies when those in the psychology field are using past clients as an example to illustrate a point.

Correlational Descriptive Research

While descriptive research is often about the here and now, this form of the methodology allows researchers to make connections between groups of people. As an example from her research, Derry-Vick says she uses this method to identify how gender might play a role in cancer scan anxiety, aka scanxiety.

Dr. Derry-Vick's research uses surveys and interviews to get a sense of how cancer patients are feeling and what they are experiencing both in the course of their treatment and in the lead-up to their next scan, which can be a significant source of stress.

David Marlon, PsyD, MBA , who works as a clinician and as CEO at Vegas Stronger, and whose research focused on leadership styles at community-based clinics, says that using descriptive research allowed him to get beyond the numbers.

In his case, that includes data points like how many unhoused people found stable housing over a certain period or how many people became drug-free—and identify the reasons for those changes.

Those [data points] are some practical, quantitative tools that are helpful. But when I question them on how safe they feel, when I question them on the depth of the bond or the therapeutic alliance, when I talk to them about their processing of traumas,  wellbeing...these are things that don't really fall on to a yes, no, or even on a Likert scale.

For the portion of his thesis that was focused on descriptive research, Marlon used semi-structured interviews to look at the how and the why of transformational leadership and its impact on clinics’ clients and staff.

Advantages & Limitations of Descriptive Research

So, if the advantages of using descriptive research include that it centers the research participants, gives us a clear picture of what is happening to a person in a particular moment,  and gives us very nuanced insights into how a particular situation is being perceived by the very person affected, are there drawbacks? Yes, there are. Dr. Derry-Vick says that it’s important to keep in mind that just because descriptive research tells us something is happening doesn’t mean it necessarily leads us to the resolution of a given problem.

I think that, by design, the descriptive research might not tell you why a phenomenon is happening. So it might tell you, very well, how often it's happening, or what the levels are, or help you understand it in depth. But that may or may not always tell you information about the causes or mechanisms for why something is happening.

Another limitation she identifies is that it also can’t tell you, on its own, whether a particular treatment pathway is having the desired effect.

“Descriptive research in and of itself can't really tell you whether a specific approach is going to be helpful until you take in a different approach to actually test it.”

Marlon, who believes in a multi-disciplinary approach, says that his subfield—addictions—is one where descriptive research had its limits, but helps readers go beyond preconceived notions of what addictions treatment looks and feels like when it is effective. “If we talked to and interviewed and got descriptive information from the clinicians and the clients, a much more precise picture would be painted, showing the need for a client's specific multidisciplinary approach augmented with a variety of modalities," he says. "If you tried to look at my discipline in a pure quantitative approach , it wouldn't begin to tell the real story.”

Because you’re controlling far fewer variables than other forms of research, it’s important to identify whether those you are describing, your study participants, should be informed that they are part of a study.

For example, if you’re observing and describing who is buying what in a grocery store to identify patterns, then you might not need to identify yourself.

However, if you’re asking people about their fear of certain treatment, or how their marginalized identities impact their mental health in a particular way, there is far more of a pressure to think deeply about how you, as the researcher, are connected to the people you are researching.

Many descriptive research projects use interviews as a form of research gathering and, as a result, descriptive research that is focused on this type of data gathering also has ethical and practical concerns attached. Thankfully, there are plenty of guides from established researchers about how to best conduct these interviews and/or formulate surveys .

While descriptive research has its limits, it is commonly used by researchers to get a clear vantage point on what is happening in a given situation.

Tools like surveys, interviews, and observation are often employed to dive deeper into a given issue and really highlight the human element in psychological research. At its core, descriptive research is rooted in a collaborative style that allows deeper insights when used effectively.

University of Minnesota. Introduction to Psychology .

By John Loeppky John Loeppky is a freelance journalist based in Regina, Saskatchewan, Canada, who has written about disability and health for outlets of all kinds.

Psychological Research

Descriptive Research

Learning objectives.

• Differentiate between descriptive, experimental, and correlational research
• Explain the strengths and weaknesses of case studies, naturalistic observation, and surveys

There are many research methods available to psychologists in their efforts to understand, describe, and explain behavior and the cognitive and biological processes that underlie it. Some methods rely on observational techniques. Other approaches involve interactions between the researcher and the individuals who are being studied—ranging from a series of simple questions to extensive, in-depth interviews—to well-controlled experiments.

The three main categories of psychological research are descriptive, correlational, and experimental research. Research studies that do not test specific relationships between variables are called descriptive, or qualitative, studies . These studies are used to describe general or specific behaviors and attributes that are observed and measured. In the early stages of research it might be difficult to form a hypothesis, especially when there is not any existing literature in the area. In these situations designing an experiment would be premature, as the question of interest is not yet clearly defined as a hypothesis. Often a researcher will begin with a non-experimental approach, such as a descriptive study, to gather more information about the topic before designing an experiment or correlational study to address a specific hypothesis. Descriptive research is distinct from correlational research , in which psychologists formally test whether a relationship exists between two or more variables. Experimental research goes a step further beyond descriptive and correlational research and randomly assigns people to different conditions, using hypothesis testing to make inferences about how these conditions affect behavior. It aims to determine if one variable directly impacts and causes another. Correlational and experimental research both typically use hypothesis testing, whereas descriptive research does not.

Each of these research methods has unique strengths and weaknesses, and each method may only be appropriate for certain types of research questions. For example, studies that rely primarily on observation produce incredible amounts of information, but the ability to apply this information to the larger population is somewhat limited because of small sample sizes. Survey research, on the other hand, allows researchers to easily collect data from relatively large samples. While this allows for results to be generalized to the larger population more easily, the information that can be collected on any given survey is somewhat limited and subject to problems associated with any type of self-reported data. Some researchers conduct archival research by using existing records. While this can be a fairly inexpensive way to collect data that can provide insight into a number of research questions, researchers using this approach have no control on how or what kind of data was collected.

Correlational research can find a relationship between two variables, but the only way a researcher can claim that the relationship between the variables is cause and effect is to perform an experiment. In experimental research, which will be discussed later in the text, there is a tremendous amount of control over variables of interest. While this is a powerful approach, experiments are often conducted in very artificial settings. This calls into question the validity of experimental findings with regard to how they would apply in real-world settings. In addition, many of the questions that psychologists would like to answer cannot be pursued through experimental research because of ethical concerns.

The three main types of descriptive studies are case studies, naturalistic observation, and surveys.

Case Studies

In 2011, the New York Times published a feature story on Krista and Tatiana Hogan, Canadian twin girls. These particular twins are unique because Krista and Tatiana are conjoined twins, connected at the head. There is evidence that the two girls are connected in a part of the brain called the thalamus, which is a major sensory relay center. Most incoming sensory information is sent through the thalamus before reaching higher regions of the cerebral cortex for processing.

Link to Learning

To learn more about Krista and Tatiana, watch this video about their lives as conjoined twins.

The implications of this potential connection mean that it might be possible for one twin to experience the sensations of the other twin. For instance, if Krista is watching a particularly funny television program, Tatiana might smile or laugh even if she is not watching the program. This particular possibility has piqued the interest of many neuroscientists who seek to understand how the brain uses sensory information.

These twins represent an enormous resource in the study of the brain, and since their condition is very rare, it is likely that as long as their family agrees, scientists will follow these girls very closely throughout their lives to gain as much information as possible (Dominus, 2011).

In observational research, scientists are conducting a clinical or case study when they focus on one person or just a few individuals. Indeed, some scientists spend their entire careers studying just 10–20 individuals. Why would they do this? Obviously, when they focus their attention on a very small number of people, they can gain a tremendous amount of insight into those cases. The richness of information that is collected in clinical or case studies is unmatched by any other single research method. This allows the researcher to have a very deep understanding of the individuals and the particular phenomenon being studied.

If clinical or case studies provide so much information, why are they not more frequent among researchers? As it turns out, the major benefit of this particular approach is also a weakness. As mentioned earlier, this approach is often used when studying individuals who are interesting to researchers because they have a rare characteristic. Therefore, the individuals who serve as the focus of case studies are not like most other people. If scientists ultimately want to explain all behavior, focusing attention on such a special group of people can make it difficult to generalize any observations to the larger population as a whole. Generalizing refers to the ability to apply the findings of a particular research project to larger segments of society. Again, case studies provide enormous amounts of information, but since the cases are so specific, the potential to apply what’s learned to the average person may be very limited.

Naturalistic Observation

If you want to understand how behavior occurs, one of the best ways to gain information is to simply observe the behavior in its natural context. However, people might change their behavior in unexpected ways if they know they are being observed. How do researchers obtain accurate information when people tend to hide their natural behavior? As an example, imagine that your professor asks everyone in your class to raise their hand if they always wash their hands after using the restroom. Chances are that almost everyone in the classroom will raise their hand, but do you think hand washing after every trip to the restroom is really that universal?

This is very similar to the phenomenon mentioned earlier in this module: many individuals do not feel comfortable answering a question honestly. But if we are committed to finding out the facts about hand washing, we have other options available to us.

Suppose we send a classmate into the restroom to actually watch whether everyone washes their hands after using the restroom. Will our observer blend into the restroom environment by wearing a white lab coat, sitting with a clipboard, and staring at the sinks? We want our researcher to be inconspicuous—perhaps standing at one of the sinks pretending to put in contact lenses while secretly recording the relevant information. This type of observational study is called naturalistic observation : observing behavior in its natural setting. To better understand peer exclusion, Suzanne Fanger collaborated with colleagues at the University of Texas to observe the behavior of preschool children on a playground. How did the observers remain inconspicuous over the duration of the study? They equipped a few of the children with wireless microphones (which the children quickly forgot about) and observed while taking notes from a distance. Also, the children in that particular preschool (a “laboratory preschool”) were accustomed to having observers on the playground (Fanger, Frankel, & Hazen, 2012).

It is critical that the observer be as unobtrusive and as inconspicuous as possible: when people know they are being watched, they are less likely to behave naturally. If you have any doubt about this, ask yourself how your driving behavior might differ in two situations: In the first situation, you are driving down a deserted highway during the middle of the day; in the second situation, you are being followed by a police car down the same deserted highway (Figure 1).

It should be pointed out that naturalistic observation is not limited to research involving humans. Indeed, some of the best-known examples of naturalistic observation involve researchers going into the field to observe various kinds of animals in their own environments. As with human studies, the researchers maintain their distance and avoid interfering with the animal subjects so as not to influence their natural behaviors. Scientists have used this technique to study social hierarchies and interactions among animals ranging from ground squirrels to gorillas. The information provided by these studies is invaluable in understanding how those animals organize socially and communicate with one another. The anthropologist Jane Goodall, for example, spent nearly five decades observing the behavior of chimpanzees in Africa (Figure 2). As an illustration of the types of concerns that a researcher might encounter in naturalistic observation, some scientists criticized Goodall for giving the chimps names instead of referring to them by numbers—using names was thought to undermine the emotional detachment required for the objectivity of the study (McKie, 2010).

The greatest benefit of naturalistic observation is the validity, or accuracy, of information collected unobtrusively in a natural setting. Having individuals behave as they normally would in a given situation means that we have a higher degree of ecological validity, or realism, than we might achieve with other research approaches. Therefore, our ability to generalize the findings of the research to real-world situations is enhanced. If done correctly, we need not worry about people or animals modifying their behavior simply because they are being observed. Sometimes, people may assume that reality programs give us a glimpse into authentic human behavior. However, the principle of inconspicuous observation is violated as reality stars are followed by camera crews and are interviewed on camera for personal confessionals. Given that environment, we must doubt how natural and realistic their behaviors are.

The major downside of naturalistic observation is that they are often difficult to set up and control. In our restroom study, what if you stood in the restroom all day prepared to record people’s hand washing behavior and no one came in? Or, what if you have been closely observing a troop of gorillas for weeks only to find that they migrated to a new place while you were sleeping in your tent? The benefit of realistic data comes at a cost. As a researcher you have no control of when (or if) you have behavior to observe. In addition, this type of observational research often requires significant investments of time, money, and a good dose of luck.

Sometimes studies involve structured observation. In these cases, people are observed while engaging in set, specific tasks. An excellent example of structured observation comes from Strange Situation by Mary Ainsworth (you will read more about this in the module on lifespan development). The Strange Situation is a procedure used to evaluate attachment styles that exist between an infant and caregiver. In this scenario, caregivers bring their infants into a room filled with toys. The Strange Situation involves a number of phases, including a stranger coming into the room, the caregiver leaving the room, and the caregiver’s return to the room. The infant’s behavior is closely monitored at each phase, but it is the behavior of the infant upon being reunited with the caregiver that is most telling in terms of characterizing the infant’s attachment style with the caregiver.

Another potential problem in observational research is observer bias . Generally, people who act as observers are closely involved in the research project and may unconsciously skew their observations to fit their research goals or expectations. To protect against this type of bias, researchers should have clear criteria established for the types of behaviors recorded and how those behaviors should be classified. In addition, researchers often compare observations of the same event by multiple observers, in order to test inter-rater reliability : a measure of reliability that assesses the consistency of observations by different observers.

Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally (Figure 3). Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.

Surveys allow researchers to gather data from larger samples than may be afforded by other research methods . A sample is a subset of individuals selected from a population , which is the overall group of individuals that the researchers are interested in. Researchers study the sample and seek to generalize their findings to the population.

There is both strength and weakness of the survey in comparison to case studies. By using surveys, we can collect information from a larger sample of people. A larger sample is better able to reflect the actual diversity of the population, thus allowing better generalizability. Therefore, if our sample is sufficiently large and diverse, we can assume that the data we collect from the survey can be generalized to the larger population with more certainty than the information collected through a case study. However, given the greater number of people involved, we are not able to collect the same depth of information on each person that would be collected in a case study.

Another potential weakness of surveys is something we touched on earlier in this module: people don’t always give accurate responses. They may lie, misremember, or answer questions in a way that they think makes them look good. For example, people may report drinking less alcohol than is actually the case.

Any number of research questions can be answered through the use of surveys. One real-world example is the research conducted by Jenkins, Ruppel, Kizer, Yehl, and Griffin (2012) about the backlash against the US Arab-American community following the terrorist attacks of September 11, 2001. Jenkins and colleagues wanted to determine to what extent these negative attitudes toward Arab-Americans still existed nearly a decade after the attacks occurred. In one study, 140 research participants filled out a survey with 10 questions, including questions asking directly about the participant’s overt prejudicial attitudes toward people of various ethnicities. The survey also asked indirect questions about how likely the participant would be to interact with a person of a given ethnicity in a variety of settings (such as, “How likely do you think it is that you would introduce yourself to a person of Arab-American descent?”). The results of the research suggested that participants were unwilling to report prejudicial attitudes toward any ethnic group. However, there were significant differences between their pattern of responses to questions about social interaction with Arab-Americans compared to other ethnic groups: they indicated less willingness for social interaction with Arab-Americans compared to the other ethnic groups. This suggested that the participants harbored subtle forms of prejudice against Arab-Americans, despite their assertions that this was not the case (Jenkins et al., 2012).

Think It Over

A friend of yours is working part-time in a local pet store. Your friend has become increasingly interested in how dogs normally communicate and interact with each other, and is thinking of visiting a local veterinary clinic to see how dogs interact in the waiting room. After reading this section, do you think this is the best way to better understand such interactions? Do you have any suggestions that might result in more valid data?

CC licensed content, Original

• Modification and adaptation. Provided by : Lumen Learning. License : CC BY-SA: Attribution-ShareAlike

CC licensed content, Shared previously

• Approaches to Research. Authored by : OpenStax College. Located at : https://openstax.org/books/psychology-2e/pages/2-2-approaches-to-research . License : CC BY: Attribution . License Terms : Download for free at https://openstax.org/books/psychology-2e/pages/1-introduction.
• Descriptive Research. Provided by : Boundless. Located at : https://www.boundless.com/psychology/textbooks/boundless-psychology-textbook/researching-psychology-2/types-of-research-studies-27/descriptive-research-124-12659/ . License : CC BY-SA: Attribution-ShareAlike

research studies that do not test specific relationships between variables; they are used to describe general or specific behaviors and attributes that are observed and measured

tests whether a relationship exists between two or more variables

tests a hypothesis to determine cause and effect relationships

observational research study focusing on one or a few people

observation of behavior in its natural setting

inferring that the results for a sample apply to the larger population

when observations may be skewed to align with observer expectations

measure of agreement among observers on how they record and classify a particular event

list of questions to be answered by research participants—given as paper-and-pencil questionnaires, administered electronically, or conducted verbally—allowing researchers to collect data from a large number of people

the collection of individuals on which we collect data.

a larger collection of individuals that we would like to generalize our results to.

General Psychology Copyright © by OpenStax and Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

Share This Book

Child Care and Early Education Research Connections

Descriptive research studies.

Descriptive research is a type of research that is used to describe the characteristics of a population. It collects data that are used to answer a wide range of what, when, and how questions pertaining to a particular population or group. For example, descriptive studies might be used to answer questions such as: What percentage of Head Start teachers have a bachelor's degree or higher? What is the average reading ability of 5-year-olds when they first enter kindergarten? What kinds of math activities are used in early childhood programs? When do children first receive regular child care from someone other than their parents? When are children with developmental disabilities first diagnosed and when do they first receive services? What factors do programs consider when making decisions about the type of assessments that will be used to assess the skills of the children in their programs? How do the types of services children receive from their early childhood program change as children age?

Descriptive research does not answer questions about why a certain phenomenon occurs or what the causes are. Answers to such questions are best obtained from  randomized and quasi-experimental studies . However, data from descriptive studies can be used to examine the relationships (correlations) among variables. While the findings from correlational analyses are not evidence of causality, they can help to distinguish variables that may be important in explaining a phenomenon from those that are not. Thus, descriptive research is often used to generate hypotheses that should be tested using more rigorous designs.

A variety of data collection methods may be used alone or in combination to answer the types of questions guiding descriptive research. Some of the more common methods include surveys, interviews, observations, case studies, and portfolios. The data collected through these methods can be either quantitative or qualitative. Quantitative data are typically analyzed and presenting using  descriptive statistics . Using quantitative data, researchers may describe the characteristics of a sample or population in terms of percentages (e.g., percentage of population that belong to different racial/ethnic groups, percentage of low-income families that receive different government services) or averages (e.g., average household income, average scores of reading, mathematics and language assessments). Quantitative data, such as narrative data collected as part of a case study, may be used to organize, classify, and used to identify patterns of behaviors, attitudes, and other characteristics of groups.

Descriptive studies have an important role in early care and education research. Studies such as the  National Survey of Early Care and Education  and the  National Household Education Surveys Program  have greatly increased our knowledge of the supply of and demand for child care in the U.S. The  Head Start Family and Child Experiences Survey  and the  Early Childhood Longitudinal Study Program  have provided researchers, policy makers and practitioners with rich information about school readiness skills of children in the U.S.

Each of the methods used to collect descriptive data have their own strengths and limitations. The following are some of the strengths and limitations of descriptive research studies in general.

Study participants are questioned or observed in a natural setting (e.g., their homes, child care or educational settings).

Study data can be used to identify the prevalence of particular problems and the need for new or additional services to address these problems.

Descriptive research may identify areas in need of additional research and relationships between variables that require future study. Descriptive research is often referred to as "hypothesis generating research."

Depending on the data collection method used, descriptive studies can generate rich datasets on large and diverse samples.

Limitations:

Descriptive studies cannot be used to establish cause and effect relationships.

Respondents may not be truthful when answering survey questions or may give socially desirable responses.

The choice and wording of questions on a questionnaire may influence the descriptive findings.

Depending on the type and size of sample, the findings may not be generalizable or produce an accurate description of the population of interest.

Introduction to Nutrition and Health Research pp 219–248 Cite as

Descriptive Research and Qualitative Research

• Eunsook T. Koh 2 &
• Willis L. Owen 2  

872 Accesses

18 Citations

Descriptive research is a study of status and is widely used in education, nutrition, epidemiology, and the behavioral sciences. Its value is based on the premise that problems can be solved and practices improved through observation, analysis, and description. The most common descriptive research method is the survey, which includes questionnaires, personal interviews, phone surveys, and normative surveys. Developmental research is also descriptive. Through cross-sectional and longitudinal studies, researchers investigate the interaction of diet (e.g., fat and its sources, fiber and its sources, etc.) and life styles (e.g., smoking, alcohol drinking, etc.) and of disease (e.g., cancer, coronary heart disease) development. Observational research and correlational studies constitute other forms of descriptive research. Correlational studies determine and analyze relationships between variables as well as generate predictions. Descriptive research generates data, both qualitative and quantitative, that define the state of nature at a point in time. This chapter discusses some characteristics and basic procedures of the various types of descriptive research.

• Qualitative Research
• Personal Interview
• Food Record
• Nutrition Survey

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

This is a preview of subscription content, log in via an institution .

Buying options

• Available as PDF
• Read on any device
• Instant download
• Own it forever
• Compact, lightweight edition
• Dispatched in 3 to 5 business days
• Free shipping worldwide - see info
• Durable hardcover edition

Tax calculation will be finalised at checkout

Purchases are for personal use only

Unable to display preview.  Download preview PDF.

Achterberg C. Qualitative methods in nutritional education evaluation research. J Nutr Educ 1988; 20: 244

Article   Google Scholar  

Agar, M.H. The Professional Stranger: an Informal Introduction to Ethnography. Academic Press, New York: Academic Press 1980.

Google Scholar  

Amstrong B., Doll R. Environmental factors and cancer incidence and mortality in different countries, with special reference to dietary practices. Int J Cancer, 1975; 15:617–631

Bang H.O., Dyerberg J., Hjorne, N. The composition of food consumed by Greenland Eskimos. Acta Med Scand 1976; 200: 69–75

Article   CAS   Google Scholar  

Bailey, K.D. Methods of Social Research. New York: Free Press, Macmillan Publishing Co, Inc, 1978.

Beal V.A. The nutritional history in longitudinal research. J Am Dietet A 1967; 51: 526–531

Berdie D.R. Questionnaire length and response rate. J Appl Psychol 1973; 58:278–280

Berdie, D.R., Anderson J.F., Niebuhr, M.A. Questionnaires: Design and Use. Metuchen, N.J.: Scarescrow Press, 1986.

Buell P. Changing incidence of breast cancer in Japanese-American women. JNCI 1973; 51:1479–1483

CAS   Google Scholar  

Dyberg J., Bang H.O., Hjorne N. Fatty acid composition of the plasma lipids in Greenland Eskimos. Am J Clin Nutr 1975; 28: 958–961

Frank G. Life history model of adaptation to disability: the case of a congenital amputee. Soc Sci Med 1984; 19: 639–645

Fetterman, D.L. “A Walk Through the Wilderness: Learning to Find Your Way.” In Experiencing Fieldwork: An Inside View of Qualitative Research. Shaffir, W., Stebbins, R. eds. Newbury Park, CA: Sage, 1991.

Fieldhouse, P. Food & Nutrition: Customs & Culture. New York: Croom Helm, 1986

Fielding, N.G., Fielding, J.L. Linking Data. Beverly Hills, CA: Sage, 1986.

Firestone W.A. Meaning in method: The rhetoric of quantitative and qualitative research. Educational Researcher 1987; 16:16–21

Geertz, C. The interpretation of Cultures. New York: Basic Books, 1973.

Glaser B.G., Strauss, A.L. The Discovery of Grounded Theory: Strategies for Qualitative Research. New York: Aldine Publishing Co, 1967.

Goldberger, J.E. Goldberger on Pellagra. Baton Rouge, LA: Louisiana State University Press, 1964.

Greer J.G. What do open-ended questions measure? Public Opinion Quart 1988; 52:365–371

Gordis, L. Epidemiology. Philadelphia PA: Saunders, 1996.

Hammersley, M., Atkinson, P. Ethnography: Principles in Practice. London: Tavistock, 1983.

Headland, T.N., Pike, K.L., Harris, M. Emics and Etics: The Insider/Outsider Debate. Newbury Park, CA: Sage, 1990.

Hodge, R., Kress, G. Social Semiotics. Ithaca, NY: Cornell University Press, 1988.

Holbrook J.T., Patterson K.Y., Bodner J.E., Douglas L.W., Veillon C., Kelsey J.L. Mertz W, Smith J.C. Sodium and potassium intake and balance in adults consuming self selected diets. Am J Clin Nutr 1984; 40: 786–793

Human Nutrition Information Service, US Department of Agriculture, Food Consumption: Households in the United States, Spring 1977, Washington, D.E.: Government Printing Office, Publication H-1, 1982.

ICNND (International Committee on Nutrition for National Defense) Manual for Nutrition Surveys. Second edition. Superintendent of Documents. Washington, D.C.: U.S. Government Printing Office, 1963

Jacob E. Qualitative research traditions: A review. Rev Educ Res 1987; 57: 1–4

Jelliffe, D.B. The Assessment of the Nutritional Status of the Community. WHO Monograph 53. Geneva: World Health Organization, 1966.

Keys, A. Seven Countries: A Multivariate Analysis of Death and Corornary Heart Disease. Cambridge, MA: Harvard University Press, 1980.

Kittler, P.G., Sucher, K. Food and Culture in America. New York: Reinhold, 1989.

Kirk, J., Miller, M.L. Reliability and Validity in Qualitative Research. Beverly Hills, CA: Sage, 1986.

Koh E.T., Caples V. Nutrient intake of low-income, black families in Southwest Mississippi. J Am Dietet A 1979; 75:665–670

Kolonel, L.N., Hinds, M.W., Hankin, J.H. “Cancer Patterns Among Migrant and Native-Born Japanese in Hawaii in Relation to Smoking, Drinking, and Dietary Habits.” In Genetic and Environmental Factors in Experimental and Human Cancer. Gelboin, H.V. et al. eds. Tokyo, Japan: Science Press, 1980.

Kromann N., Green A. Epidemiological studies in the Upernavik district, Greenland: Incidence of some chronic disease 1950–1974. Acta Med Scand 1980; 401–405

Krueger, R. Focus Groups: A Practical Guide for Applied Rese arch. Newbury Park, CA: Sage, 1988.

Langness, L.L. Frank, G. Lives: An Anthropological Approach to Biography. Novato, CA: Chandler & Sharp, 1981.

Lind, J. (1753) A Treatise on the Scurvy. Reprinted Edinburgh: Edinburgh University Press, 1953.

Lock, L.F. “The Question of Quality in Qualitative Research.” In Proceedings of the 5th Measurement and Evaluation Symposium. Nelson, J.K. ed. Baton Rouge, LA: Louisiana State University Press, 1987.

Lofland, J., Lofland, L. Analyzing Social Settings: A Guide to Qualitative Research. Belmont, CA: Wadsworth, 1984.

Marshall, C; Rossman, G.B. Designing Qualitative Research. Newbury Park, CA: Sage, 1989.

Mauser, J.S., Kramer, S. Epidemiology — An Introductory Text. Philadelphia PA: Saunders, 1985.

McClendon M.J., O’Brien D.J. Question-order effects on the determinants of subjective well-being. Public Opinion Quart 1988; 52:351–364

McCraken, G. The Long Interview. Newbury Park, CA: Sage, 1988.

McMichael A.J., McCall M.G., Hartshorne J.M., Woodings T.L. Patterns of gastro-intestinal cancer in European migrants to Australia: The role of dietary changes. In J Cancer 1980; 25:431–437

Miles, M.B., Huberman, A.M. Qualitative Data Analysis: A Sourcebook of New Methods. (2nd ed.) Thousand Oaks, CA: Sage, 1994.

Montgomery A.C., Crittenden K.S. Improving coding reliability for open-ended questions. Public Opinion Quart 1977; 41: 235–243

National Center for Health Statistics: Plan and Operation of the HANES. Vital and Health Statistics, Series 1, Nos 10a and 10b, DHEW Pub No (HSM) 73–130. Washington, D.C.: U.S. Government Printing Office, 1973.

O’Brien T., Dugdale V. Questionnaire administration by computer. J Market Res Soc, 1978; 20:228–237

Okolo, E.N. Health Research Design and Methodology. Boca Raton, FL: CRC Press 1990.

Parkin, D.M., Muir, C.S., Whelan, S.L., Gao, Y.T., Ferlay, J., Powell, J. Cancer Incidence in Five Continents VI IARC Sci Publ 120, Lyon: International Agency for Research on Cancer, 1992.

Peterkin B.B., Rizek R.L., Tippett K.S. Nationwide food consumption survey, 1987. Nutr Today 1988; 23:18–24

Poe G.S., Seeman I., McLaughlin J., Mehl E., Dietz M. Don’t know boxes in factual questions in a mail questionnaire: Effects on level and quality of response. Public Opinion Quart 1988; 52: 212–222

Poikolainen K., Karkkainen P. Nature of questionnaire options affects estimates of alcohol intake. J Stud Alcohol 1985; 46: 219–222

Potter, J.D. Food, Nutrition and the Prevention of Cancer: A Global Perspective. Washington, D.C.: American Institute for Cancer Research, 1997.

Rose, G.A., Blackburn, H. Cardiovascular Survey Methods. Geneva, Switzerland: World Health Organization 1968.

Runcie, J.F. Experiencing Social Sresearch. Homewood, IL.: Dorsey Press, 1976.

Sandelowski, M. The Problem of Rigor in Qualitative Research. Adv Nurs Sci April 27–37, 1986.

Schutz R.W. Qualitative research: comments and controversies. Research Quarterly Exercise Sport, 1989; 60:30–35

Sheatsley, P.B. “Questionnaire Construction and Item Writing.” In Handbook of Survey Research. Rossi, P.H., Wright, J.D., Anderson, A.B. eds. Orlando, FL: Academic Press, 1983.

Sherry, B. “Epidemiologic Analytical Research.” In Research. Monsen, E.R. Chicago, IL: American Dietetic Association, 1992

Spradley, J. The Ethnographic Interview. Chicago, IL: Holtz, Rinehart & Winston, 1979.

Spradley, J.P. Participant Observation. New York: Holt, Rinehart & Winston, 1980.

Sudman, S., Bradburn, N.M. Asking Questions: A Practical Guide to Questionnaire Design. (2nd ed.) Washington, D.C.: Jossey-Bass Publisher, 1983.

Taylor, S.J., Bogdan, R. Introduction to Qualitative Research Methods. (2nd ed.) New York: Wiley, 1984.

Thomas, J.R. Nelson, J.K. Research Methods in Physical Activity. (3rd ed.), Champaign, IL: Human Kinetics, 1996.

Van Maanen, J. ed. Qualitative Methodology. Newbury Park, CA: Sage, 1983.

Willett, W. Nutritional Epidemiology. (2nd ed.) New York: Oxford University Press, 1998.

Book   Google Scholar  

Download references

Author information

Authors and affiliations.

University of Oklahoma Health Sciences Center, USA

Eunsook T. Koh & Willis L. Owen

You can also search for this author in PubMed   Google Scholar

Rights and permissions

Reprints and permissions

Copyright information

© 2000 Springer Science+Business Media New York

About this chapter

Cite this chapter.

Koh, E.T., Owen, W.L. (2000). Descriptive Research and Qualitative Research. In: Introduction to Nutrition and Health Research. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-1401-5_12

Download citation

DOI : https://doi.org/10.1007/978-1-4615-1401-5_12

Publisher Name : Springer, Boston, MA

Print ISBN : 978-1-4613-5535-9

Online ISBN : 978-1-4615-1401-5

eBook Packages : Springer Book Archive

Share this chapter

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

• Publish with us

Policies and ethics

• Find a journal
• Track your research

Bridging the Gap: Overcome these 7 flaws in descriptive research design

Descriptive research design is a powerful tool used by scientists and researchers to gather information about a particular group or phenomenon. This type of research provides a detailed and accurate picture of the characteristics and behaviors of a particular population or subject. By observing and collecting data on a given topic, descriptive research helps researchers gain a deeper understanding of a specific issue and provides valuable insights that can inform future studies.

In this blog, we will explore the definition, characteristics, and common flaws in descriptive research design, and provide tips on how to avoid these pitfalls to produce high-quality results. Whether you are a seasoned researcher or a student just starting, understanding the fundamentals of descriptive research design is essential to conducting successful scientific studies.

Table of Contents

What Is Descriptive Research Design?

The descriptive research design involves observing and collecting data on a given topic without attempting to infer cause-and-effect relationships. The goal of descriptive research is to provide a comprehensive and accurate picture of the population or phenomenon being studied and to describe the relationships, patterns, and trends that exist within the data.

Descriptive research methods can include surveys, observational studies , and case studies, and the data collected can be qualitative or quantitative . The findings from descriptive research provide valuable insights and inform future research, but do not establish cause-and-effect relationships.

Importance of Descriptive Research in Scientific Studies

1. understanding of a population or phenomenon.

Descriptive research provides a comprehensive picture of the characteristics and behaviors of a particular population or phenomenon, allowing researchers to gain a deeper understanding of the topic.

2. Baseline Information

The information gathered through descriptive research can serve as a baseline for future research and provide a foundation for further studies.

3. Informative Data

Descriptive research can provide valuable information and insights into a particular topic, which can inform future research, policy decisions, and programs.

4. Sampling Validation

Descriptive research can be used to validate sampling methods and to help researchers determine the best approach for their study.

5. Cost Effective

Descriptive research is often less expensive and less time-consuming than other research methods , making it a cost-effective way to gather information about a particular population or phenomenon.

6. Easy to Replicate

Descriptive research is straightforward to replicate, making it a reliable way to gather and compare information from multiple sources.

Key Characteristics of Descriptive Research Design

The primary purpose of descriptive research is to describe the characteristics, behaviors, and attributes of a particular population or phenomenon.

2. Participants and Sampling

Descriptive research studies a particular population or sample that is representative of the larger population being studied. Furthermore, sampling methods can include convenience, stratified, or random sampling.

3. Data Collection Techniques

Descriptive research typically involves the collection of both qualitative and quantitative data through methods such as surveys, observational studies, case studies, or focus groups.

4. Data Analysis

Descriptive research data is analyzed to identify patterns, relationships, and trends within the data. Statistical techniques , such as frequency distributions and descriptive statistics, are commonly used to summarize and describe the data.

5. Focus on Description

Descriptive research is focused on describing and summarizing the characteristics of a particular population or phenomenon. It does not make causal inferences.

6. Non-Experimental

Descriptive research is non-experimental, meaning that the researcher does not manipulate variables or control conditions. The researcher simply observes and collects data on the population or phenomenon being studied.

When Can a Researcher Conduct Descriptive Research?

A researcher can conduct descriptive research in the following situations:

• To better understand a particular population or phenomenon
• To describe the relationships between variables
• To describe patterns and trends
• To validate sampling methods and determine the best approach for a study
• To compare data from multiple sources.

Types of Descriptive Research Design

1. survey research.

Surveys are a type of descriptive research that involves collecting data through self-administered or interviewer-administered questionnaires. Additionally, they can be administered in-person, by mail, or online, and can collect both qualitative and quantitative data.

2. Observational Research

Observational research involves observing and collecting data on a particular population or phenomenon without manipulating variables or controlling conditions. It can be conducted in naturalistic settings or controlled laboratory settings.

3. Case Study Research

Case study research is a type of descriptive research that focuses on a single individual, group, or event. It involves collecting detailed information on the subject through a variety of methods, including interviews, observations, and examination of documents.

4. Focus Group Research

Focus group research involves bringing together a small group of people to discuss a particular topic or product. Furthermore, the group is usually moderated by a researcher and the discussion is recorded for later analysis.

5. Ethnographic Research

Ethnographic research involves conducting detailed observations of a particular culture or community. It is often used to gain a deep understanding of the beliefs, behaviors, and practices of a particular group.

Advantages of Descriptive Research Design

1. provides a comprehensive understanding.

Descriptive research provides a comprehensive picture of the characteristics, behaviors, and attributes of a particular population or phenomenon, which can be useful in informing future research and policy decisions.

2. Non-invasive

Descriptive research is non-invasive and does not manipulate variables or control conditions, making it a suitable method for sensitive or ethical concerns.

3. Flexibility

Descriptive research allows for a wide range of data collection methods , including surveys, observational studies, case studies, and focus groups, making it a flexible and versatile research method.

4. Cost-effective

Descriptive research is often less expensive and less time-consuming than other research methods. Moreover, it gives a cost-effective option to many researchers.

5. Easy to Replicate

Descriptive research is easy to replicate, making it a reliable way to gather and compare information from multiple sources.

6. Informs Future Research

The insights gained from a descriptive research can inform future research and inform policy decisions and programs.

Disadvantages of Descriptive Research Design

1. limited scope.

Descriptive research only provides a snapshot of the current situation and cannot establish cause-and-effect relationships.

2. Dependence on Existing Data

Descriptive research relies on existing data, which may not always be comprehensive or accurate.

3. Lack of Control

Researchers have no control over the variables in descriptive research, which can limit the conclusions that can be drawn.

The researcher’s own biases and preconceptions can influence the interpretation of the data.

5. Lack of Generalizability

Descriptive research findings may not be applicable to other populations or situations.

6. Lack of Depth

Descriptive research provides a surface-level understanding of a phenomenon, rather than a deep understanding.

7. Time-consuming

Descriptive research often requires a large amount of data collection and analysis, which can be time-consuming and resource-intensive.

7 Ways to Avoid Common Flaws While Designing Descriptive Research

1. Clearly define the research question

A clearly defined research question is the foundation of any research study, and it is important to ensure that the question is both specific and relevant to the topic being studied.

2. Choose the appropriate research design

Choosing the appropriate research design for a study is crucial to the success of the study. Moreover, researchers should choose a design that best fits the research question and the type of data needed to answer it.

3. Select a representative sample

Selecting a representative sample is important to ensure that the findings of the study are generalizable to the population being studied. Researchers should use a sampling method that provides a random and representative sample of the population.

4. Use valid and reliable data collection methods

Using valid and reliable data collection methods is important to ensure that the data collected is accurate and can be used to answer the research question. Researchers should choose methods that are appropriate for the study and that can be administered consistently and systematically.

5. Minimize bias

Bias can significantly impact the validity and reliability of research findings.  Furthermore, it is important to minimize bias in all aspects of the study, from the selection of participants to the analysis of data.

6. Ensure adequate sample size

An adequate sample size is important to ensure that the results of the study are statistically significant and can be generalized to the population being studied.

7. Use appropriate data analysis techniques

The appropriate data analysis technique depends on the type of data collected and the research question being asked. Researchers should choose techniques that are appropriate for the data and the question being asked.

Have you worked on descriptive research designs? How was your experience creating a descriptive design? What challenges did you face? Do write to us or leave a comment below and share your insights on descriptive research designs!

extremely very educative

Indeed very educative and useful. Well explained. Thank you

Simple,easy to understand

Rate this article Cancel Reply

Your email address will not be published.

Enago Academy's Most Popular Articles

• Publishing Research
• Reporting Research

How to Optimize Your Research Process: A step-by-step guide

For researchers across disciplines, the path to uncovering novel findings and insights is often filled…

• Industry News
• Trending Now

Breaking Barriers: Sony and Nature unveil “Women in Technology Award”

Sony Group Corporation and the prestigious scientific journal Nature have collaborated to launch the inaugural…

Achieving Research Excellence: Checklist for good research practices

Academia is built on the foundation of trustworthy and high-quality research, supported by the pillars…

• Promoting Research

Plain Language Summary — Communicating your research to bridge the academic-lay gap

Science can be complex, but does that mean it should not be accessible to the…

Science under Surveillance: Journals adopt advanced AI to uncover image manipulation

Journals are increasingly turning to cutting-edge AI tools to uncover deceitful images published in manuscripts.…

Choosing the Right Analytical Approach: Thematic analysis vs. content analysis for…

Comparing Cross Sectional and Longitudinal Studies: 5 steps for choosing the right…

Research Recommendations – Guiding policy-makers for evidence-based decision making

Sign-up to read more

Subscribe for free to get unrestricted access to all our resources on research writing and academic publishing including:

• 2000+ blog articles
• 50+ Webinars
• 10+ Expert podcasts
• 50+ Infographics
• 10+ Checklists
• Research Guides

We hate spam too. We promise to protect your privacy and never spam you.

I am looking for Editing/ Proofreading services for my manuscript Tentative date of next journal submission:

What should universities' stance be on AI tools in research and academic writing?

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

• Knowledge Base

Methodology

• What Is an Observational Study? | Guide & Examples

What Is an Observational Study? | Guide & Examples

Published on March 31, 2022 by Tegan George . Revised on June 22, 2023.

An observational study is used to answer a research question based purely on what the researcher observes. There is no interference or manipulation of the research subjects, and no control and treatment groups .

These studies are often qualitative in nature and can be used for both exploratory and explanatory research purposes. While quantitative observational studies exist, they are less common.

Observational studies are generally used in hard science, medical, and social science fields. This is often due to ethical or practical concerns that prevent the researcher from conducting a traditional experiment . However, the lack of control and treatment groups means that forming inferences is difficult, and there is a risk of confounding variables and observer bias impacting your analysis.

Table of contents

Types of observation, types of observational studies, observational study example, advantages and disadvantages of observational studies, observational study vs. experiment, other interesting articles, frequently asked questions.

There are many types of observation, and it can be challenging to tell the difference between them. Here are some of the most common types to help you choose the best one for your observational study.

Receive feedback on language, structure, and formatting

Professional editors proofread and edit your paper by focusing on:

• Academic style
• Vague sentences
• Style consistency

See an example

There are three main types of observational studies: cohort studies, case–control studies, and cross-sectional studies .

Cohort studies

Cohort studies are more longitudinal in nature, as they follow a group of participants over a period of time. Members of the cohort are selected because of a shared characteristic, such as smoking, and they are often observed over a period of years.

Case–control studies

Case–control studies bring together two groups, a case study group and a control group . The case study group has a particular attribute while the control group does not. The two groups are then compared, to see if the case group exhibits a particular characteristic more than the control group.

For example, if you compared smokers (the case study group) with non-smokers (the control group), you could observe whether the smokers had more instances of lung disease than the non-smokers.

Cross-sectional studies

Cross-sectional studies analyze a population of study at a specific point in time.

This often involves narrowing previously collected data to one point in time to test the prevalence of a theory—for example, analyzing how many people were diagnosed with lung disease in March of a given year. It can also be a one-time observation, such as spending one day in the lung disease wing of a hospital.

Observational studies are usually quite straightforward to design and conduct. Sometimes all you need is a notebook and pen! As you design your study, you can follow these steps.

Step 1: Identify your research topic and objectives

The first step is to determine what you’re interested in observing and why. Observational studies are a great fit if you are unable to do an experiment for practical or ethical reasons , or if your research topic hinges on natural behaviors.

Step 2: Choose your observation type and technique

In terms of technique, there are a few things to consider:

• Are you determining what you want to observe beforehand, or going in open-minded?
• Is there another research method that would make sense in tandem with an observational study?
• If yes, make sure you conduct a covert observation.
• If not, think about whether observing from afar or actively participating in your observation is a better fit.
• How can you preempt confounding variables that could impact your analysis?
• You could observe the children playing at the playground in a naturalistic observation.
• You could spend a month at a day care in your town conducting participant observation, immersing yourself in the day-to-day life of the children.
• You could conduct covert observation behind a wall or glass, where the children can’t see you.

Overall, it is crucial to stay organized. Devise a shorthand for your notes, or perhaps design templates that you can fill in. Since these observations occur in real time, you won’t get a second chance with the same data.

Step 3: Set up your observational study

Before conducting your observations, there are a few things to attend to:

• Plan ahead: If you’re interested in day cares, you’ll need to call a few in your area to plan a visit. They may not all allow observation, or consent from parents may be needed, so give yourself enough time to set everything up.
• Determine your note-taking method: Observational studies often rely on note-taking because other methods, like video or audio recording, run the risk of changing participant behavior.
• Get informed consent from your participants (or their parents) if you want to record:  Ultimately, even though it may make your analysis easier, the challenges posed by recording participants often make pen-and-paper a better choice.

Step 4: Conduct your observation

After you’ve chosen a type of observation, decided on your technique, and chosen a time and place, it’s time to conduct your observation.

Here, you can split them into case and control groups. The children with siblings have a characteristic you are interested in (siblings), while the children in the control group do not.

When conducting observational studies, be very careful of confounding or “lurking” variables. In the example above, you observed children as they were dropped off, gauging whether or not they were upset. However, there are a variety of other factors that could be at play here (e.g., illness).

Step 5: Analyze your data

After you finish your observation, immediately record your initial thoughts and impressions, as well as follow-up questions or any issues you perceived during the observation. If you audio- or video-recorded your observations, you can transcribe them.

Your analysis can take an inductive  or deductive approach :

• If you conducted your observations in a more open-ended way, an inductive approach allows your data to determine your themes.
• If you had specific hypotheses prior to conducting your observations, a deductive approach analyzes whether your data confirm those themes or ideas you had previously.

Next, you can conduct your thematic or content analysis . Due to the open-ended nature of observational studies, the best fit is likely thematic analysis .

Step 6: Discuss avenues for future research

Observational studies are generally exploratory in nature, and they often aren’t strong enough to yield standalone conclusions due to their very high susceptibility to observer bias and confounding variables. For this reason, observational studies can only show association, not causation .

If you are excited about the preliminary conclusions you’ve drawn and wish to proceed with your topic, you may need to change to a different research method , such as an experiment.

• Observational studies can provide information about difficult-to-analyze topics in a low-cost, efficient manner.
• They allow you to study subjects that cannot be randomized safely, efficiently, or ethically .
• They are often quite straightforward to conduct, since you just observe participant behavior as it happens or utilize preexisting data.
• They’re often invaluable in informing later, larger-scale clinical trials or experimental designs.

Disadvantages

• Observational studies struggle to stand on their own as a reliable research method. There is a high risk of observer bias and undetected confounding variables or omitted variables .
• They lack conclusive results, typically are not externally valid or generalizable, and can usually only form a basis for further research.
• They cannot make statements about the safety or efficacy of the intervention or treatment they study, only observe reactions to it. Therefore, they offer less satisfying results than other methods.

Here's why students love Scribbr's proofreading services

Discover proofreading & editing

The key difference between observational studies and experiments is that a properly conducted observational study will never attempt to influence responses, while experimental designs by definition have some sort of treatment condition applied to a portion of participants.

However, there may be times when it’s impossible, dangerous, or impractical to influence the behavior of your participants. This can be the case in medical studies, where it is unethical or cruel to withhold potentially life-saving intervention, or in longitudinal analyses where you don’t have the ability to follow your group over the course of their lifetime.

An observational study may be the right fit for your research if random assignment of participants to control and treatment groups is impossible or highly difficult. However, the issues observational studies raise in terms of validity , confounding variables, and conclusiveness can mean that an experiment is more reliable.

If you’re able to randomize your participants safely and your research question is definitely causal in nature, consider using an experiment.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Student’s  t -distribution
• Normal distribution
• Null and Alternative Hypotheses
• Chi square tests
• Confidence interval
• Quartiles & Quantiles
• Cluster sampling
• Stratified sampling
• Data cleansing
• Reproducibility vs Replicability
• Peer review
• Prospective cohort study

Research bias

• Implicit bias
• Cognitive bias
• Placebo effect
• Hawthorne effect
• Hindsight bias
• Affect heuristic
• Social desirability bias

An observational study is a great choice for you if your research question is based purely on observations. If there are ethical, logistical, or practical concerns that prevent you from conducting a traditional experiment , an observational study may be a good choice. In an observational study, there is no interference or manipulation of the research subjects, as well as no control or treatment groups .

The key difference between observational studies and experimental designs is that a well-done observational study does not influence the responses of participants, while experiments do have some sort of treatment condition applied to at least some participants by random assignment .

A quasi-experiment is a type of research design that attempts to establish a cause-and-effect relationship. The main difference with a true experiment is that the groups are not randomly assigned.

Exploratory research aims to explore the main aspects of an under-researched problem, while explanatory research aims to explain the causes and consequences of a well-defined problem.

Experimental design means planning a set of procedures to investigate a relationship between variables . To design a controlled experiment, you need:

• A testable hypothesis
• At least one independent variable that can be precisely manipulated
• At least one dependent variable that can be precisely measured

When designing the experiment, you decide:

• How you will manipulate the variable(s)
• How you will control for any potential confounding variables
• How many subjects or samples will be included in the study
• How subjects will be assigned to treatment levels

Experimental design is essential to the internal and external validity of your experiment.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

George, T. (2023, June 22). What Is an Observational Study? | Guide & Examples. Scribbr. Retrieved March 20, 2024, from https://www.scribbr.com/methodology/observational-study/

Is this article helpful?

Tegan George

Other students also liked, what is a research design | types, guide & examples, guide to experimental design | overview, steps, & examples, naturalistic observation | definition, guide & examples, "i thought ai proofreading was useless but..".

I've been using Scribbr for years now and I know it's a service that won't disappoint. It does a good job spotting mistakes”

Descriptive Research: Methods And Examples

A research project always begins with selecting a topic. The next step is for researchers to identify the specific areas…

A research project always begins with selecting a topic. The next step is for researchers to identify the specific areas of interest. After that, they tackle the key component of any research problem: how to gather enough quality information. If we opt for a descriptive research design we have to ask the correct questions to access the right information. 

For instance, researchers may choose to focus on why people invest in cryptocurrency, knowing how dynamic the market is rather than asking why the market is so shaky. These are completely different questions that require different research approaches. Adopting the descriptive method can help capitalize on trends the information reveals. Descriptive research examples show the thorough research involved in such a study. 

Get to know more about descriptive research design .

Descriptive Research Meaning

Features of descriptive research design, types of descriptive research, descriptive research methods, applications of descriptive research, descriptive research examples.

A descriptive method of research is one that describes the characteristics of a phenomenon, situation or population. It uses quantitative and qualitative approaches to describe problems with little relevant information. Descriptive research accurately describes a research problem without asking why a particular event happened. By researching market patterns, the descriptive method answers how patterns change, what caused the change and when the change occurred, instead of dwelling on why the change happened.

Descriptive research refers to questions, study design and analysis of data conducted on a particular topic. It is a strictly observational research methodology with no influence on variables. Some distinctive features of descriptive research are:

• It’s a research method that collects quantifiable information for statistical analysis of a sample. It’s a quantitative market research tool that can analyze the nature of a demographic
• In a descriptive method of research , the nature of research study variables is determined with observation, without influence from the researcher
• Descriptive research is cross-sectional and different sections of a group can be studied
• The analyzed data is collected and serves as information for other search techniques. In this way, a descriptive research design becomes the basis of further research

To understand the descriptive research meaning , data collection methods, examples and application, we need a deeper understanding of its features.

Different ways of approaching the descriptive method help break it down further. Let’s look at the different types of descriptive research :

Descriptive Survey

Descriptive normative survey, descriptive status.

This type of research quantitatively describes real-life situations. For example, to understand the relation between wages and performance, research on employee salaries and their respective performances can be conducted.

Descriptive Analysis

This technique analyzes a subject further. Once the relation between wages and performance has been established, an organization can further analyze employee performance by researching the output of those who work from an office with those who work from home.

Descriptive Classification

Descriptive classification is mainly used in the field of biological science. It helps researchers classify species once they have studied the data collected from different search stations.

Descriptive Comparative

Comparing two variables can show if one is better than the other. Doing this through tests or surveys can reveal all the advantages and disadvantages associated with the two. For example, this technique can be used to find out if paper ballots are better than electronic voting devices.

Correlative Survey

The researcher has to effectively interpret the area of the problem and then decide the appropriate technique of descriptive research design . 

A researcher can choose one of the following methods to solve research problems and meet research goals:

Observational Method

With this method, a researcher observes the behaviors, mannerisms and characteristics of the participants. It is widely used in psychology and market research and does not require the participants to be involved directly. It’s an effective method and can be both qualitative and quantitative for the sheer volume and variety of data that is generated.

Survey Research

It’s a popular method of data collection in research. It follows the principle of obtaining information quickly and directly from the main source. The idea is to use rigorous qualitative and quantitative research methods and ask crucial questions essential to the business for the short and long term.

Case Study Method

Case studies tend to fall short in situations where researchers are dealing with highly diverse people or conditions. Surveys and observations are carried out effectively but the time of execution significantly differs between the two. 

There are multiple applications of descriptive research design but executives must learn that it’s crucial to clearly define the research goals first. Here’s how organizations use descriptive research to meet their objectives:

• As a tool to analyze participants : It’s important to understand the behaviors, traits and patterns of the participants to draw a conclusion about them. Close-ended questions can reveal their opinions and attitudes. Descriptive research can help understand the participant and assist in making strategic business decisions
• Designed to measure data trends : It’s a statistically capable research design that, over time, allows organizations to measure data trends. A survey can reveal unfavorable scenarios and give an organization the time to fix unprofitable moves
• Scope of comparison: Surveys and research can allow an organization to compare two products across different groups. This can provide a detailed comparison of the products and an opportunity for the organization to capitalize on a large demographic
• Conducting research at any time: An analysis can be conducted at any time and any number of variables can be evaluated. It helps to ascertain differences and similarities

Descriptive research is widely used due to its non-invasive nature. Quantitative observations allow in-depth analysis and a chance to validate any existing condition.

There are several different descriptive research examples that highlight the types, applications and uses of this research method. Let’s look at a few:

• Before launching a new line of gym wear, an organization chose more than one descriptive method to gather vital information. Their objective was to find the kind of gym clothes people like wearing and the ones they would like to see in the market. The organization chose to conduct a survey by recording responses in gyms, sports shops and yoga centers. As a second method, they chose to observe members of different gyms and fitness institutions. They collected volumes of vital data such as color and design preferences and the amount of money they’re willing to spend on it .
• To get a good idea of people’s tastes and expectations, an organization conducted a survey by offering a new flavor of the sauce and recorded people’s responses by gathering data from store owners. This let them understand how people reacted, whether they found the product reasonably priced, whether it served its purpose and their overall general preferences. Based on this, the brand tweaked its core marketing strategies and made the product widely acceptable .

Descriptive research can be used by an organization to understand the spending patterns of customers as well as by a psychologist who has to deal with mentally ill patients. In both these professions, the individuals will require thorough analyses of their subjects and large amounts of crucial data to develop a plan of action.

Every method of descriptive research can provide information that is diverse, thorough and varied. This supports future research and hypotheses. But although they can be quick, cheap and easy to conduct in the participants’ natural environment, descriptive research design can be limited by the kind of information it provides, especially with case studies. Trying to generalize a larger population based on the data gathered from a smaller sample size can be futile. Similarly, a researcher can unknowingly influence the outcome of a research project due to their personal opinions and biases. In any case, a manager has to be prepared to collect important information in substantial quantities and have a balanced approach to prevent influencing the result. 

Harappa’s Thinking Critically program harnesses the power of information to strengthen decision-making skills. It’s a growth-driven course for young professionals and managers who want to be focused on their strategies, outperform targets and step up to assume the role of leader in their organizations. It’s for any professional who wants to lay a foundation for a successful career and business owners who’re looking to take their organizations to new heights.

Explore Harappa Diaries to learn more about topics such as Main Objectives of Research , Examples of Experimental Research , Methods Of Ethnographic Research , and How To Use Blended Learning to upgrade your knowledge and skills.

• Privacy Policy

Buy Me a Coffee

Home » Observational Research – Methods and Guide

Observational Research – Methods and Guide

Table of Contents

Observational Research

Definition:

Observational research is a type of research method where the researcher observes and records the behavior of individuals or groups in their natural environment. In other words, the researcher does not intervene or manipulate any variables but simply observes and describes what is happening.

Observation

Observation is the process of collecting and recording data by observing and noting events, behaviors, or phenomena in a systematic and objective manner. It is a fundamental method used in research, scientific inquiry, and everyday life to gain an understanding of the world around us.

Types of Observational Research

Observational research can be categorized into different types based on the level of control and the degree of involvement of the researcher in the study. Some of the common types of observational research are:

Naturalistic Observation

In naturalistic observation, the researcher observes and records the behavior of individuals or groups in their natural environment without any interference or manipulation of variables.

Controlled Observation

In controlled observation, the researcher controls the environment in which the observation is taking place. This type of observation is often used in laboratory settings.

Participant Observation

In participant observation, the researcher becomes an active participant in the group or situation being observed. The researcher may interact with the individuals being observed and gather data on their behavior, attitudes, and experiences.

Structured Observation

In structured observation, the researcher defines a set of behaviors or events to be observed and records their occurrence.

Unstructured Observation

In unstructured observation, the researcher observes and records any behaviors or events that occur without predetermined categories.

Cross-Sectional Observation

In cross-sectional observation, the researcher observes and records the behavior of different individuals or groups at a single point in time.

Longitudinal Observation

In longitudinal observation, the researcher observes and records the behavior of the same individuals or groups over an extended period of time.

Data Collection Methods

Observational research uses various data collection methods to gather information about the behaviors and experiences of individuals or groups being observed. Some common data collection methods used in observational research include:

Field Notes

This method involves recording detailed notes of the observed behavior, events, and interactions. These notes are usually written in real-time during the observation process.

Audio and Video Recordings

Audio and video recordings can be used to capture the observed behavior and interactions. These recordings can be later analyzed to extract relevant information.

Surveys and Questionnaires

Surveys and questionnaires can be used to gather additional information from the individuals or groups being observed. This method can be used to validate or supplement the observational data.

Time Sampling

This method involves taking a snapshot of the observed behavior at pre-determined time intervals. This method helps to identify the frequency and duration of the observed behavior.

Event Sampling

This method involves recording specific events or behaviors that are of interest to the researcher. This method helps to provide detailed information about specific behaviors or events.

Checklists and Rating Scales

Checklists and rating scales can be used to record the occurrence and frequency of specific behaviors or events. This method helps to simplify and standardize the data collection process.

Observational Data Analysis Methods

Observational Data Analysis Methods are:

Descriptive Statistics

This method involves using statistical techniques such as frequency distributions, means, and standard deviations to summarize the observed behaviors, events, or interactions.

Qualitative Analysis

Qualitative analysis involves identifying patterns and themes in the observed behaviors or interactions. This analysis can be done manually or with the help of software tools.

Content Analysis

Content analysis involves categorizing and counting the occurrences of specific behaviors or events. This analysis can be done manually or with the help of software tools.

Time-series Analysis

Time-series analysis involves analyzing the changes in behavior or interactions over time. This analysis can help identify trends and patterns in the observed data.

Inter-observer Reliability Analysis

Inter-observer reliability analysis involves comparing the observations made by multiple observers to ensure the consistency and reliability of the data.

Multivariate Analysis

Multivariate analysis involves analyzing multiple variables simultaneously to identify the relationships between the observed behaviors, events, or interactions.

Event Coding

This method involves coding observed behaviors or events into specific categories and then analyzing the frequency and duration of each category.

Cluster Analysis

Cluster analysis involves grouping similar behaviors or events into clusters based on their characteristics or patterns.

Latent Class Analysis

Latent class analysis involves identifying subgroups of individuals or groups based on their observed behaviors or interactions.

Social network Analysis

Social network analysis involves mapping the social relationships and interactions between individuals or groups based on their observed behaviors.

The choice of data analysis method depends on the research question, the type of data collected, and the available resources. Researchers should choose the appropriate method that best fits their research question and objectives. It is also important to ensure the validity and reliability of the data analysis by using appropriate statistical tests and measures.

Applications of Observational Research

Observational research is a versatile research method that can be used in a variety of fields to explore and understand human behavior, attitudes, and preferences. Here are some common applications of observational research:

• Psychology : Observational research is commonly used in psychology to study human behavior in natural settings. This can include observing children at play to understand their social development or observing people’s reactions to stress to better understand how stress affects behavior.
• Marketing : Observational research is used in marketing to understand consumer behavior and preferences. This can include observing shoppers in stores to understand how they make purchase decisions or observing how people interact with advertisements to determine their effectiveness.
• Education : Observational research is used in education to study teaching and learning in natural settings. This can include observing classrooms to understand how teachers interact with students or observing students to understand how they learn.
• Anthropology : Observational research is commonly used in anthropology to understand cultural practices and beliefs. This can include observing people’s daily routines to understand their culture or observing rituals and ceremonies to better understand their significance.
• Healthcare : Observational research is used in healthcare to understand patient behavior and preferences. This can include observing patients in hospitals to understand how they interact with healthcare professionals or observing patients with chronic illnesses to better understand their daily routines and needs.
• Sociology : Observational research is used in sociology to understand social interactions and relationships. This can include observing people in public spaces to understand how they interact with others or observing groups to understand how they function.
• Ecology : Observational research is used in ecology to understand the behavior and interactions of animals and plants in their natural habitats. This can include observing animal behavior to understand their social structures or observing plant growth to understand their response to environmental factors.
• Criminology : Observational research is used in criminology to understand criminal behavior and the factors that contribute to it. This can include observing criminal activity in a particular area to identify patterns or observing the behavior of inmates to understand their experience in the criminal justice system.

Observational Research Examples

Here are some real-time observational research examples:

• A researcher observes and records the behaviors of a group of children on a playground to study their social interactions and play patterns.
• A researcher observes the buying behaviors of customers in a retail store to study the impact of store layout and product placement on purchase decisions.
• A researcher observes the behavior of drivers at a busy intersection to study the effectiveness of traffic signs and signals.
• A researcher observes the behavior of patients in a hospital to study the impact of staff communication and interaction on patient satisfaction and recovery.
• A researcher observes the behavior of employees in a workplace to study the impact of the work environment on productivity and job satisfaction.
• A researcher observes the behavior of shoppers in a mall to study the impact of music and lighting on consumer behavior.
• A researcher observes the behavior of animals in their natural habitat to study their social and feeding behaviors.
• A researcher observes the behavior of students in a classroom to study the effectiveness of teaching methods and student engagement.
• A researcher observes the behavior of pedestrians and cyclists on a city street to study the impact of infrastructure and traffic regulations on safety.

How to Conduct Observational Research

Here are some general steps for conducting Observational Research:

• Define the Research Question: Determine the research question and objectives to guide the observational research study. The research question should be specific, clear, and relevant to the area of study.
• Choose the appropriate observational method: Choose the appropriate observational method based on the research question, the type of data required, and the available resources.
• Plan the observation: Plan the observation by selecting the observation location, duration, and sampling technique. Identify the population or sample to be observed and the characteristics to be recorded.
• Train observers: Train the observers on the observational method, data collection tools, and techniques. Ensure that the observers understand the research question and objectives and can accurately record the observed behaviors or events.
• Conduct the observation : Conduct the observation by recording the observed behaviors or events using the data collection tools and techniques. Ensure that the observation is conducted in a consistent and unbiased manner.
• Analyze the data: Analyze the observed data using appropriate data analysis methods such as descriptive statistics, qualitative analysis, or content analysis. Validate the data by checking the inter-observer reliability and conducting statistical tests.
• Interpret the results: Interpret the results by answering the research question and objectives. Identify the patterns, trends, or relationships in the observed data and draw conclusions based on the analysis.
• Report the findings: Report the findings in a clear and concise manner, using appropriate visual aids and tables. Discuss the implications of the results and the limitations of the study.

When to use Observational Research

Here are some situations where observational research can be useful:

• Exploratory Research: Observational research can be used in exploratory studies to gain insights into new phenomena or areas of interest.
• Hypothesis Generation: Observational research can be used to generate hypotheses about the relationships between variables, which can be tested using experimental research.
• Naturalistic Settings: Observational research is useful in naturalistic settings where it is difficult or unethical to manipulate the environment or variables.
• Human Behavior: Observational research is useful in studying human behavior, such as social interactions, decision-making, and communication patterns.
• Animal Behavior: Observational research is useful in studying animal behavior in their natural habitats, such as social and feeding behaviors.
• Longitudinal Studies: Observational research can be used in longitudinal studies to observe changes in behavior over time.
• Ethical Considerations: Observational research can be used in situations where manipulating the environment or variables would be unethical or impractical.

Purpose of Observational Research

Observational research is a method of collecting and analyzing data by observing individuals or phenomena in their natural settings, without manipulating them in any way. The purpose of observational research is to gain insights into human behavior, attitudes, and preferences, as well as to identify patterns, trends, and relationships that may exist between variables.

The primary purpose of observational research is to generate hypotheses that can be tested through more rigorous experimental methods. By observing behavior and identifying patterns, researchers can develop a better understanding of the factors that influence human behavior, and use this knowledge to design experiments that test specific hypotheses.

Observational research is also used to generate descriptive data about a population or phenomenon. For example, an observational study of shoppers in a grocery store might reveal that women are more likely than men to buy organic produce. This type of information can be useful for marketers or policy-makers who want to understand consumer preferences and behavior.

In addition, observational research can be used to monitor changes over time. By observing behavior at different points in time, researchers can identify trends and changes that may be indicative of broader social or cultural shifts.

Overall, the purpose of observational research is to provide insights into human behavior and to generate hypotheses that can be tested through further research.

Advantages of Observational Research

There are several advantages to using observational research in different fields, including:

• Naturalistic observation: Observational research allows researchers to observe behavior in a naturalistic setting, which means that people are observed in their natural environment without the constraints of a laboratory. This helps to ensure that the behavior observed is more representative of the real-world situation.
• Unobtrusive : Observational research is often unobtrusive, which means that the researcher does not interfere with the behavior being observed. This can reduce the likelihood of the research being affected by the observer’s presence or the Hawthorne effect, where people modify their behavior when they know they are being observed.
• Cost-effective : Observational research can be less expensive than other research methods, such as experiments or surveys. Researchers do not need to recruit participants or pay for expensive equipment, making it a more cost-effective research method.
• Flexibility: Observational research is a flexible research method that can be used in a variety of settings and for a range of research questions. Observational research can be used to generate hypotheses, to collect data on behavior, or to monitor changes over time.
• Rich data : Observational research provides rich data that can be analyzed to identify patterns and relationships between variables. It can also provide context for behaviors, helping to explain why people behave in a certain way.
• Validity : Observational research can provide high levels of validity, meaning that the results accurately reflect the behavior being studied. This is because the behavior is being observed in a natural setting without interference from the researcher.

Disadvantages of Observational Research

While observational research has many advantages, it also has some limitations and disadvantages. Here are some of the disadvantages of observational research:

• Observer bias: Observational research is prone to observer bias, which is when the observer’s own beliefs and assumptions affect the way they interpret and record behavior. This can lead to inaccurate or unreliable data.
• Limited generalizability: The behavior observed in a specific setting may not be representative of the behavior in other settings. This can limit the generalizability of the findings from observational research.
• Difficulty in establishing causality: Observational research is often correlational, which means that it identifies relationships between variables but does not establish causality. This can make it difficult to determine if a particular behavior is causing an outcome or if the relationship is due to other factors.
• Ethical concerns: Observational research can raise ethical concerns if the participants being observed are unaware that they are being observed or if the observations invade their privacy.
• Time-consuming: Observational research can be time-consuming, especially if the behavior being observed is infrequent or occurs over a long period of time. This can make it difficult to collect enough data to draw valid conclusions.
• Difficulty in measuring internal processes: Observational research may not be effective in measuring internal processes, such as thoughts, feelings, and attitudes. This can limit the ability to understand the reasons behind behavior.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

You may also like

Case Study – Methods, Examples and Guide

Qualitative Research – Methods, Analysis Types...

Descriptive Research Design – Types, Methods and...

Qualitative Research Methods

Basic Research – Types, Methods and Examples

Exploratory Research – Types, Methods and...

• Open supplemental data
• Reference Manager
• Simple TEXT file

People also looked at

Original research article, learning scientific observation with worked examples in a digital learning environment.

• 1 Department Educational Sciences, Chair for Formal and Informal Learning, Technical University Munich School of Social Sciences and Technology, Munich, Germany
• 2 Aquatic Systems Biology Unit, TUM School of Life Sciences, Technical University of Munich, Freising, Germany

Science education often aims to increase learners’ acquisition of fundamental principles, such as learning the basic steps of scientific methods. Worked examples (WE) have proven particularly useful for supporting the development of such cognitive schemas and successive actions in order to avoid using up more cognitive resources than are necessary. Therefore, we investigated the extent to which heuristic WE are beneficial for supporting the acquisition of a basic scientific methodological skill—conducting scientific observation. The current study has a one-factorial, quasi-experimental, comparative research design and was conducted as a field experiment. Sixty two students of a German University learned about scientific observation steps during a course on applying a fluvial audit, in which several sections of a river were classified based on specific morphological characteristics. In the two experimental groups scientific observation was supported either via faded WE or via non-faded WE both presented as short videos. The control group did not receive support via WE. We assessed factual and applied knowledge acquisition regarding scientific observation, motivational aspects and cognitive load. The results suggest that WE promoted knowledge application: Learners from both experimental groups were able to perform the individual steps of scientific observation more accurately. Fading of WE did not show any additional advantage compared to the non-faded version in this regard. Furthermore, the descriptive results reveal higher motivation and reduced extraneous cognitive load within the experimental groups, but none of these differences were statistically significant. Our findings add to existing evidence that WE may be useful to establish scientific competences.

1 Introduction

Learning in science education frequently involves the acquisition of basic principles or generalities, whether of domain-specific topics (e.g., applying a mathematical multiplication rule) or of rather universal scientific methodologies (e.g., performing the steps of scientific observation) ( Lunetta et al., 2007 ). Previous research has shown that worked examples (WE) can be considered particularly useful for developing such cognitive schemata during learning to avoid using more cognitive resources than necessary for learning successive actions ( Renkl et al., 2004 ; Renkl, 2017 ). WE consist of the presentation of a problem, consecutive solution steps and the solution itself. This is especially advantageous in initial cognitive skill acquisition, i.e., for novice learners with low prior knowledge ( Kalyuga et al., 2001 ). With growing knowledge, fading WE can lead from example-based learning to independent problem-solving ( Renkl et al., 2002 ). Preliminary work has shown the advantage of WE in specific STEM domains like mathematics ( Booth et al., 2015 ; Barbieri et al., 2021 ), but less studies have investigated their impact on the acquisition of basic scientific competencies that involve heuristic problem-solving processes (scientific argumentation, Schworm and Renkl, 2007 ; Hefter et al., 2014 ; Koenen et al., 2017 ). In the realm of natural sciences, various basic scientific methodologies are employed to acquire knowledge, such as experimentation or scientific observation ( Wellnitz and Mayer, 2013 ). During the pursuit of knowledge through scientific inquiry activities, learners may encounter several challenges and difficulties. Similar to the hurdles faced in experimentation, where understanding the criteria for appropriate experimental design, including the development, measurement, and evaluation of results, is crucial ( Sirum and Humburg, 2011 ; Brownell et al., 2014 ; Dasgupta et al., 2014 ; Deane et al., 2014 ), scientific observation additionally presents its own set of issues. In scientific observation, e.g., the acquisition of new insights may be somewhat incidental due to spontaneous and uncoordinated observations ( Jensen, 2014 ). To address these challenges, it is crucial to provide instructional support, including the use of WE, particularly when observations are carried out in a more self-directed manner.

For this reason, the aim of the present study was to determine the usefulness of digitally presented WE to support the acquisition of a basic scientific methodological skill—conducting scientific observations—using a digital learning environment. In this regard, this study examined the effects of different forms of digitally presented WE (non-faded vs. faded) on students’ cognitive and motivational outcomes and compared them to a control group without WE. Furthermore, the combined perspective of factual and applied knowledge, as well as motivational and cognitive aspects, represent further value added to the study.

2 Theoretical background

2.1 worked examples.

WE have been commonly used in the fields of STEM education (science, technology, engineering, and mathematics) ( Booth et al., 2015 ). They consist of a problem statement, the steps to solve the problem, and the solution itself ( Atkinson et al., 2000 ; Renkl et al., 2002 ; Renkl, 2014 ). The success of WE can be explained by their impact on cognitive load (CL) during learning, based on assumptions from Cognitive Load Theory ( Sweller, 2006 ).

Learning with WE is considered time-efficient, effective, and superior to problem-based learning (presentation of the problem without demonstration of solution steps) when it comes to knowledge acquisition and transfer (WE-effect, Atkinson et al., 2000 ; Van Gog et al., 2011 ). Especially WE can help by reducing the extraneous load (presentation and design of the learning material) and, in turn, can lead to an increase in germane load (effort of the learner to understand the learning material) ( Paas et al., 2003 ; Renkl, 2014 ). With regard to intrinsic load (difficulty and complexity of the learning material), it is still controversially discussed if it can be altered by instructional design, e.g., WE ( Gerjets et al., 2004 ). WE have a positive effect on learning and knowledge transfer, especially for novices, as the step-by-step presentation of the solution requires less extraneous mental effort compared to problem-based learning ( Sweller et al., 1998 ; Atkinson et al., 2000 ; Bokosmaty et al., 2015 ). With growing knowledge, WE can lose their advantages (due to the expertise-reversal effect), and scaffolding learning via faded WE might be more successful for knowledge gain and transfer ( Renkl, 2014 ). Faded WE are similar to complete WE, but fade out solution steps as knowledge and competencies grow. Faded WE enhance near-knowledge transfer and reduce errors compared to non-faded WE ( Renkl et al., 2000 ).

In addition, the reduction of intrinsic and extraneous CL by WE also has an impact on learner motivation, such as interest ( Van Gog and Paas, 2006 ). Um et al. (2012) showed that there is a strong positive correlation between germane CL and the motivational aspects of learning, like satisfaction and emotion. Gupta (2019) mentions a positive correlation between CL and interest. Van Harsel et al. (2019) found that WE positively affect learning motivation, while no such effect was found for problem-solving. Furthermore, learning with WE increases the learners’ belief in their competence in completing a task. In addition, fading WE can lead to higher motivation for more experienced learners, while non-faded WE can be particularly motivating for learners without prior knowledge ( Paas et al., 2005 ). In general, fundamental motivational aspects during the learning process, such as situational interest ( Lewalter and Knogler, 2014 ) or motivation-relevant experiences, like basic needs, are influenced by learning environments. At the same time, their use also depends on motivational characteristics of the learning process, such as self-determined motivation ( Deci and Ryan, 2012 ). Therefore, we assume that learning with WE as a relevant component of a learning environment might also influence situational interest and basic needs.

2.1.1 Presentation of worked examples

WE are frequently used in digital learning scenarios ( Renkl, 2014 ). When designing WE, the application via digital learning media can be helpful, as their content can be presented in different ways (video, audio, text, and images), tailored to the needs of the learners, so that individual use is possible according to their own prior knowledge or learning pace ( Mayer, 2001 ). Also, digital media can present relevant information in a timely, motivating, appealing and individualized way and support learning in an effective and needs-oriented way ( Mayer, 2001 ). The advantages of using digital media in designing WE have already been shown in previous studies. Dart et al. (2020) presented WE as short videos (WEV). They report that the use of WEV leads to increased student satisfaction and more positive attitudes. Approximately 90% of the students indicated an active learning approach when learning with the WEV. Furthermore, the results show that students improved their content knowledge through WEV and that they found WEV useful for other courses as well.

Another study ( Kay and Edwards, 2012 ) presented WE as video podcasts. Here, the advantages of WE regarding self-determined learning in terms of learning location, learning time, and learning speed were shown. Learning performance improved significantly after use. The step-by-step, easy-to-understand explanations, the diagrams, and the ability to determine the learning pace by oneself were seen as beneficial.

Multimedia WE can also be enhanced with self-explanation prompts ( Berthold et al., 2009 ). Learning from WE with self-explanation prompts was shown to be superior to other learning methods, such as hypertext learning and observational learning.

In addition to presenting WE in different medial ways, WE can also comprise different content domains.

2.1.2 Content and context of worked examples

Regarding the content of WE, algorithmic and heuristic WE, as well as single-content and double-content WE, can be distinguished ( Reiss et al., 2008 ; Koenen et al., 2017 ; Renkl, 2017 ). Algorithmic WE are traditionally used in the very structured mathematical–physical field. Here, an algorithm with very specific solution steps is to learn, for example, in probability calculation ( Koenen et al., 2017 ). In this study, however, we focus on heuristic double-content WE. Heuristic WE in science education comprise fundamental scientific working methods, e.g., conducting experiments ( Koenen et al., 2017 ). Furthermore, double-content WE contain two learning domains that are relevant for the learning process: (1) the learning domain describes the primarily to be learned abstract process or concept, e.g., scientific methodologies like observation (see section 2.2), while (2) the exemplifying domain consists of the content that is necessary to teach this process or concept, e.g., mapping of river structure ( Renkl et al., 2009 ).

Depending on the WE content to be learned, it may be necessary for learning to take place in different settings. This can be in a formal or informal learning setting or a non-formal field setting. In this study, the focus is on learning scientific observation (learning domain) through river structure mapping (exemplary domain), which takes place with the support of digital media in a formal (university) setting, but in an informal context (nature).

2.2 Scientific observation

Scientific observation is fundamental to all scientific activities and disciplines ( Kohlhauf et al., 2011 ). Scientific observation must be clearly distinguished from everyday observation, where observation is purely a matter of noticing and describing specific characteristics ( Chinn and Malhotra, 2001 ). In contrast to this everyday observation, scientific observation as a method of knowledge acquisition can be described as a rather complex activity, defined as the theory-based, systematic and selective perception of concrete systems and processes without any fundamental manipulation ( Wellnitz and Mayer, 2013 ). Wellnitz and Mayer (2013) described the scientific observation process via six steps: (1) formulation of the research question (s), (2) deduction of the null hypothesis and the alternative hypothesis, (3) planning of the research design, (4) conducting the observation, (5) analyzing the data, and (6) answering the research question(s) on this basis. Only through reliable and qualified observation, valid data can be obtained that provide solid scientific evidence ( Wellnitz and Mayer, 2013 ).

Since observation activities are not trivial and learners often observe without generating new knowledge or connecting their observations to scientific explanations and thoughts, it is important to provide support at the related cognitive level, so that observation activities can be conducted in a structured way according to pre-defined criteria ( Ford, 2005 ; Eberbach and Crowley, 2009 ). Especially during field-learning experiences, scientific observation is often spontaneous and uncoordinated, whereby random discoveries result in knowledge gain ( Jensen, 2014 ).

To promote successful observing in rather unstructured settings like field trips, instructional support for the observation process seems useful. To guide observation activities, digitally presented WE seem to be an appropriate way to introduce learners to the individual steps of scientific observation using concrete examples.

2.3 Research questions and hypothesis

The present study investigates the effect of digitally presented double-content WE that supports the mapping of a small Bavarian river by demonstrating the steps of scientific observation. In this analysis, we focus on the learning domain of the WE and do not investigate the exemplifying domain in detail. Distinct ways of integrating WE in the digital learning environment (faded WE vs. non-faded WE) are compared with each other and with a control group (no WE). The aim is to examine to what extent differences between those conditions exist with regard to (RQ1) learners’ competence acquisition [acquisition of factual knowledge about the scientific observation method (quantitative data) and practical application of the scientific observation method (quantified qualitative data)], (RQ2) learners’ motivation (situational interest and basic needs), and (RQ3) CL. It is assumed that (Hypothesis 1), the integration of WE (faded and non-faded) leads to significantly higher competence acquisition (factual and applied knowledge), significantly higher motivation and significantly lower extraneous CL as well as higher germane CL during the learning process compared to a learning environment without WE. No differences between the conditions are expected regarding intrinsic CL. Furthermore, it is assumed (Hypothesis 2) that the integration of faded WE leads to significantly higher competence acquisition, significantly higher motivation, and lower extraneous CL as well as higher germane CL during the learning processes compared to non-faded WE. No differences between the conditions are expected with regard to intrinsic CL.

The study took place during the field trips of a university course on the application of a fluvial audit (FA) using the German working aid for mapping the morphology of rivers and their floodplains ( Bayerisches Landesamt für Umwelt, 2019 ). FA is the leading fluvial geomorphological tool for application to data collection contiguously along all watercourses of interest ( Walker et al., 2007 ). It is widely used because it is a key example of environmental conservation and monitoring that needs to be taught to students of selected study programs; thus, knowing about the most effective ways of learning is of high practical relevance.

3.1 Sample and design

3.1.1 sample.

The study was conducted with 62 science students and doctoral students of a German University (age M  = 24.03 years; SD  = 4.20; 36 females; 26 males). A total of 37 participants had already conducted a scientific observation and would rate their knowledge in this regard at a medium level ( M  = 3.32 out of 5; SD  = 0.88). Seven participants had already conducted an FA and would rate their knowledge in this regard at a medium level ( M  = 3.14 out of 5; SD  = 0.90). A total of 25 participants had no experience at all. Two participants had to be excluded from the sample afterward because no posttest results were available.

3.1.2 Design

The study has a 1-factorial quasi-experimental comparative research design and is conducted as a field experiment using a pre/posttest design. Participants were randomly assigned to one of three conditions: no WE ( n  = 20), faded WE ( n  = 20), and non-faded WE ( n  = 20).

3.2 Implementation and material

3.2.1 implementation.

The study started with an online kick-off meeting where two lecturers informed all students within an hour about the basics regarding the assessment of the structural integrity of the study river and the course of the field trip days to conduct an FA. Afterward, within 2 weeks, students self-studied via Moodle the FA following the German standard method according to the scoresheets of Bayerisches Landesamt für Umwelt (2019) . This independent preparation using the online presented documents was a necessary prerequisite for participation in the field days and was checked in the pre-testing. The preparatory online documents included six short videos and four PDF files on the content, guidance on the German protocol of the FA, general information on river landscapes, information about anthropogenic changes in stream morphology and the scoresheets for applying the FA. In these sheets, the river and its floodplain are subdivided into sections of 100 m in length. Each of these sections is evaluated by assessing 21 habitat factors related to flow characteristics and structural variability. The findings are then transferred into a scoring system for the description of structural integrity from 1 (natural) to 7 (highly modified). Habitat factors have a decisive influence on the living conditions of animals and plants in and around rivers. They included, e.g., variability in water depth, stream width, substratum diversity, or diversity of flow velocities.

3.2.2 Materials

On the field trip days, participants were handed a tablet and a paper-based FA worksheet (last accessed 21st September 2022). 1 This four-page assessment sheet was accompanied by a digital learning environment presented on Moodle that instructed the participants on mapping the water body structure and guided the scientific observation method. All three Moodle courses were identical in structure and design; the only difference was the implementation of the WE. Below, the course without WE are described first. The other two courses have an identical structure, but contain additional WE in the form of learning videos.

3.2.3 No worked example

After a short welcome and introduction to the course navigation, the FA started with the description of a short hypothetical scenario: Participants should take the role of an employee of an urban planning office that assesses the ecomorphological status of a small river near a Bavarian city. The river was divided into five sections that had to be mapped separately. The course was structured accordingly. At the beginning of each section, participants had to formulate and write down a research question, and according to hypotheses regarding the ecomorphological status of the river’s section, they had to collect data in this regard via the mapping sheet and then evaluate their data and draw a conclusion. Since this course serves as a control group, no WE videos supporting the scientific observation method were integrated. The layout of the course is structured like a book, where it is not possible to scroll back. This is important insofar as the participants do not have the possibility to revisit information in order to keep the conditions comparable as well as distinguishable.

3.2.4 Non-faded worked example

In the course with no-faded WE, three instructional videos are shown for each of the five sections. In each of the three videos, two steps of the scientific observation method are presented so that, finally, all six steps of scientific observation are demonstrated. The mapping of the first section starts after the general introduction (as described above) with the instruction to work on the first two steps of scientific observation: the formulation of a research question and hypotheses. To support this, a video of about 4 min explains the features of scientific sound research questions and hypotheses. To this aim, a practical example, including explanations and tips, is given regarding the formulation of research questions and hypotheses for this section (e.g., “To what extent does the building development and the closeness of the path to the water body have an influence on the structure of the water body?” Alternative hypothesis: It is assumed that the housing development and the closeness of the path to the water body have a negative influence on the water body structure. Null hypothesis: It is assumed that the housing development and the closeness of the path to the watercourse have no negative influence on the watercourse structure.). Participants should now formulate their own research questions and hypotheses, write them down in a text field at the end of the page, and then skip to the next page. The next two steps of scientific observation, planning and conducting, are explained in a short 4-min video. To this aim, a practical example including explanations and tips is given regarding planning and conducting scientific for this section (e.g., “It’s best to go through each evaluation category carefully one by one that way you are sure not to forget anything!”). Now, participants were asked to collect data for the first section using their paper-based FA worksheet. Participants individually surveyed the river and reported their results in the mapping sheet by ticking the respective boxes in it. After collecting this data, they returned to the digital learning environment to learn how to use these data by studying the last two steps of scientific observation, evaluation, and conclusion. The third 4-min video explained how to evaluate and interpret collected data. For this purpose, a practical example with explanations and tips is given regarding evaluating and interpreting data for this section (e.g., “What were the individual points that led to the assessment? Have there been points that were weighted more than others? Remember the introduction video!”). At the end of the page, participants could answer their before-stated research questions and hypotheses by evaluating their collected data and drawing a conclusion. This brings participants to the end of the first mapping section. Afterward, the cycle begins again with the second section of the river that has to be mapped. Again, participants had to conduct the steps of scientific observation, guided by WE videos, explaining the steps in slightly different wording or with different examples. A total of five sections are mapped, in which the structure of the learning environment and the videos follow the same procedure.

3.2.5 Faded worked example

The digital learning environment with the faded WE follow the same structure as the version with the non-faded WE. However, in this version, the information in the WE videos is successively reduced. In the first section, all three videos are identical to the version with the non-faded WE. In the second section, faded content was presented as follows: the tip at the end was omitted in all three videos. In the third section, the tip and the practical example were omitted. In the fourth and fifth sections, no more videos were presented, only the work instructions.

3.3 Procedure

The data collection took place on four continuous days on the university campus, with a maximum group size of 15 participants on each day. The students were randomly assigned to one of the three conditions (no WE vs. faded WE vs. non-faded WE). After a short introduction to the procedure, the participants were handed the paper-based FA worksheet and one tablet per person. Students scanned the QR code on the first page of the worksheet that opened the pretest questionnaire, which took about 20 min to complete. After completing the questionnaire, the group walked for about 15 min to the nearby small river that was to be mapped. Upon arrival, there was first a short introduction to the digital learning environment and a check that the login (via university account on Moodle) worked. During the next 4 h, the participants individually mapped five segments of the river using the cartography worksheet. They were guided through the steps of scientific observation using the digital learning environment on the tablet. The results of their scientific observation were logged within the digital learning environment. At the end of the digital learning environment, participants were directed to the posttest via a link. After completing the test, the tablets and mapping sheets were returned. Overall, the study took about 5 h per group each day.

3.4 Instruments

In the pretest, sociodemographic data (age and gender), the study domain and the number of study semesters were collected. Additionally, the previous scientific observation experience and the estimation of one’s own ability in this regard were assessed. For example, it was asked whether scientific observation had already been conducted and, if so, how the abilities were rated on a 5-point scale from very low to very high. Preparation for the FA on the basis of the learning material was assessed: Participants were asked whether they had studied all six videos and all four PDF documents, with the response options not at all, partially, and completely. Furthermore, a factual knowledge test about scientific observation and questions about self-determination theory was administered. The posttest used the same knowledge test, and additional questions on basic needs, situational interest, measures of CL and questions about the usefulness of the WE. All scales were presented online, and participants reached the questionnaire via QR code.

3.4.1 Scientific observation competence acquisition

For the factual knowledge (quantitative assessment of the scientific observation competence), a single-choice knowledge test with 12 questions was developed and used as pre- and posttest with a maximum score of 12 points. It assesses the learners’ knowledge of the scientific observation method regarding the steps of scientific observation, e.g., formulating research questions and hypotheses or developing a research design. The questions are based on Wahser (2008 , adapted by Koenen, 2014 ) and adapted to scientific observation: “Although you are sure that you have conducted the scientific observation correctly, an unexpected result turns up. What conclusion can you draw?” Each question has four answer options (one of which is correct) and, in addition, one “I do not know” option.

For the applied knowledge (quantified qualitative assessment of the scientific observation competence), students’ scientific observations written in the digital learning environment were analyzed. A coding scheme was used with the following codes: 0 = insufficient (text field is empty or includes only insufficient key points), 1 = sufficient (a research question and no hypotheses or research question and inappropriate hypotheses are stated), 2 = comprehensive (research question and appropriate hypothesis or research question and hypotheses are stated, but, e.g., incorrect null hypothesis), 3 = very comprehensive (correct research question, hypothesis and null hypothesis are stated). One example of a very comprehensive answer regarding the research question and hypothesis is: To what extent does the lack of riparian vegetation have an impact on water body structure? Hypothesis: The lack of shore vegetation has a negative influence on the water body structure. Null hypothesis: The lack of shore vegetation has no influence on the water body structure. Afterward, a sum score was calculated for each participant. Five times, a research question and hypotheses (steps 1 and 2 in the observation process) had to be formulated (5 × max. 3 points = 15 points), and five times, the research questions and hypotheses had to be answered (steps 5 and 6 in the observation process: evaluation and conclusion) (5 × max. 3 points = 15 points). Overall, participants could reach up to 30 points. Since the observation and evaluation criteria in data collection and analysis were strongly predetermined by the scoresheet, steps 3 and 4 of the observation process (planning and conducting) were not included in the analysis.

All 600 cases (60 participants, each 10 responses to code) were coded by the first author. For verification, 240 cases (24 randomly selected participants, eight from each course) were cross-coded by an external coder. In 206 of the coded cases, the raters agreed. The cases in which the raters did not agree were discussed together, and a solution was found. This results in Cohen’s κ = 0.858, indicating a high to very high level of agreement. This indicates that the category system is clearly formulated and that the individual units of analysis could be correctly assigned.

3.4.2 Self-determination index

For the calculation of the self-determination index (SDI-index), Thomas and Müller (2011) scale for self-determination was used in the pretest. The scale consists of four subscales: intrinsic motivation (five items; e.g., I engage with the workshop content because I enjoy it; reliability of alpha = 0.87), identified motivation (four items; e.g., I engage with the workshop content because it gives me more options when choosing a career; alpha = 0.84), introjected motivation (five items; e.g., I engage with the workshop content because otherwise I would have a guilty feeling; alpha = 0.79), and external motivation (three items, e.g., I engage with the workshop content because I simply have to learn it; alpha = 0.74). Participants could indicate their answers on a 5-point Likert scale ranging from 1 = completely disagree to 5 = completely agree. To calculate the SDI-index, the sum of the self-determined regulation styles (intrinsic and identified) is subtracted from the sum of the external regulation styles (introjected and external), where intrinsic and external regulation are scored two times ( Thomas and Müller, 2011 ).

3.4.3 Motivation

Basic needs were measured in the posttest with the scale by Willems and Lewalter (2011) . The scale consists of three subscales: perceived competence (four items; e.g., during the workshop, I felt that I could meet the requirements; alpha = 0.90), perceived autonomy (five items; e.g., during the workshop, I felt that I had a lot of freedom; alpha = 0.75), and perceived autonomy regarding personal wishes and goals (APWG) (four items; e.g., during the workshop, I felt that the workshop was how I wish it would be; alpha = 0.93). We added all three subscales to one overall basic needs scale (alpha = 0.90). Participants could indicate their answers on a 5-point Likert scale ranging from 1 = completely disagree to 5 = completely agree.

Situational interest was measured in the posttest with the 12-item scale by Lewalter and Knogler (2014 ; Knogler et al., 2015 ; Lewalter, 2020 ; alpha = 0.84). The scale consists of two subscales: catch (six items; e.g., I found the workshop exciting; alpha = 0.81) and hold (six items; e.g., I would like to learn more about parts of the workshop; alpha = 0.80). Participants could indicate their answers on a 5-point Likert scale ranging from 1 = completely disagree to 5 = completely agree.

3.4.4 Cognitive load

In the posttest, CL was used to examine the mental load during the learning process. The intrinsic CL (three items; e.g., this task was very complex; alpha = 0.70) and extraneous CL (three items; e.g., in this task, it is difficult to identify the most important information; alpha = 0.61) are measured with the scales from Klepsch et al. (2017) . The germane CL (two items; e.g., the learning session contained elements that supported me to better understand the learning material; alpha = 0.72) is measured with the scale from Leppink et al. (2013) . Participants could indicate their answers on a 5-point Likert scale ranging from 1 = completely disagree to 5 = completely agree.

3.4.5 Attitudes toward worked examples

To measure how effective participants rated the WE, we used two scales related to the WE videos as instructional support. The first scale from Renkl (2001) relates to the usefulness of WE. The scale consists of four items (e.g., the explanations were helpful; alpha = 0.71). Two items were recoded because they were formulated negatively. The second scale is from Wachsmuth (2020) and relates to the participant’s evaluation of the WE. The scale consists of nine items (e.g., I always did what was explained in the learning videos; alpha = 0.76). Four items were recoded because they were formulated negatively. Participants could indicate their answers on a 5-point Likert scale ranging from 1 = completely disagree to 5 = completely agree.

3.5 Data analysis

An ANOVA was used to calculate if the variable’s prior knowledge and SDI index differed between the three groups. However, as no significant differences between the conditions were found [prior factual knowledge: F (2, 59) = 0.15, p  = 0.865, η 2  = 0.00 self-determination index: F (2, 59) = 0.19, p  = 0.829, η 2  = 0.00], they were not included as covariates in subsequent analyses.

Furthermore, a repeated measure, one-way analysis of variance (ANOVA), was conducted to compare the three treatment groups (no WE vs. faded WE vs. non-faded WE) regarding the increase in factual knowledge about the scientific observation method from pretest to posttest.

A MANOVA (multivariate analysis) was calculated with the three groups (no WE vs. non-faded WE vs. faded WE) as a fixed factor and the dependent variables being the practical application of the scientific observation method (first research question), situational interest, basic needs (second research question), and CL (third research question).

Additionally, to determine differences in applied knowledge even among the three groups, Bonferroni-adjusted post-hoc analyses were conducted.

The descriptive statistics between the three groups in terms of prior factual knowledge about the scientific observation method and the self-determination index are shown in Table 1 . The descriptive statistics revealed only small, non-significant differences between the three groups in terms of factual knowledge.

Table 1 . Means (standard deviations) of factual knowledge tests (pre- and posttest) and self-determination index for the three different groups.

The results of the ANOVA revealed that the overall increase in factual knowledge from pre- to posttest just misses significance [ F (1, 57) = 3.68, p  = 0.060, η 2  = 0 0.06]. Furthermore, no significant differences between the groups were found regarding the acquisition of factual knowledge from pre- to posttest [ F (2, 57) = 2.93, p  = 0.062, η 2  = 0.09].

An analysis of the descriptive statistics showed that the largest differences between the groups were found in applied knowledge (qualitative evaluation) and extraneous load (see Table 2 ).

Table 2 . Means (standard deviations) of dependent variables with the three different groups.

Results of the MANOVA revealed significant overall differences between the three groups [ F (12, 106) = 2.59, p  = 0.005, η 2  = 0.23]. Significant effects were found for the application of knowledge [ F (2, 57) = 13.26, p  = <0.001, η 2  = 0.32]. Extraneous CL just missed significance [ F (2, 57) = 2.68, p  = 0.065, η 2  = 0.09]. There were no significant effects for situational interest [ F (2, 57) = 0.44, p  = 0.644, η 2  = 0.02], basic needs [ F (2, 57) = 1.22, p  = 0.302, η 2  = 0.04], germane CL [ F (2, 57) = 2.68, p  = 0.077, η 2  = 0.09], and intrinsic CL [ F (2, 57) = 0.28, p  = 0.757, η 2  = 0.01].

Bonferroni-adjusted post hoc analysis revealed that the group without WE had significantly lower scores in the evaluation of the applied knowledge than the group with non-faded WE ( p  = <0.001, M diff  = −8.90, 95% CI [−13.47, −4.33]) and then the group with faded WE ( p  = <0.001, M diff  = −7.40, 95% CI [−11.97, −2.83]). No difference was found between the groups with faded and non-faded WE ( p  = 1.00, M diff  = −1.50, 95% CI [−6.07, 3.07]).

The descriptive statistics regarding the perceived usefulness of WE and participants’ evaluation of the WE revealed that the group with the faded WE rated usefulness slightly higher than the participants with non-faded WE and also reported a more positive evaluation. However, the results of a MANOVA revealed no significant overall differences [ F (2, 37) = 0.32, p  = 0.732, η 2  = 0 0.02] (see Table 3 ).

Table 3 . Means (standard deviations) of dependent variables with the three different groups.

5 Discussion

This study investigated the use of WE to support students’ acquisition of science observation. Below, the research questions are answered, and the implications and limitations of the study are discussed.

5.1 Results on factual and applied knowledge

In terms of knowledge gain (RQ1), our findings revealed no significant differences in participants’ results of the factual knowledge test both across all three groups and specifically between the two experimental groups. These results are in contradiction with related literature where WE had a positive impact on knowledge acquisition ( Renkl, 2014 ) and faded WE are considered to be more effective in knowledge acquisition and transfer, in contrast to non-faded WE ( Renkl et al., 2000 ; Renkl, 2014 ). A limitation of the study is the fact that the participants already scored very high on the pretest, so participation in the intervention would likely not yield significant knowledge gains due to ceiling effects ( Staus et al., 2021 ). Yet, nearly half of the students reported being novices in the field prior to the study, suggesting that the difficulty of some test items might have been too low. Here, it would be important to revise the factual knowledge test, e.g., the difficulty of the distractors in further study.

Nevertheless, with regard to application knowledge, the results revealed large significant differences: Participants of the two experimental groups performed better in conducting scientific observation steps than participants of the control group. In the experimental groups, the non-faded WE group performed better than the faded WE group. However, the absence of significant differences between the two experimental groups suggests that faded and non-faded WE used as double-content WE are suitable to teach applied knowledge about scientific observation in the learning domain ( Koenen, 2014 ). Furthermore, our results differ from the findings of Renkl et al. (2000) , in which the faded version led to the highest knowledge transfer. Despite the fact that the non-faded WE performed best in our study, the faded version of the WE was also appropriate to improve learning, confirming the findings of Renkl (2014) and Hesser and Gregory (2015) .

5.2 Results on learners’ motivation

Regarding participants’ motivation (RQ2; situational interest and basic needs), no significant differences were found across all three groups or between the two experimental groups. However, descriptive results reveal slightly higher motivation in the two experimental groups than in the control group. In this regard, our results confirm existing literature on a descriptive level showing that WE lead to higher learning-relevant motivation ( Paas et al., 2005 ; Van Harsel et al., 2019 ). Additionally, both experimental groups rated the usefulness of the WE as high and reported a positive evaluation of the WE. Therefore, we assume that even non-faded WE do not lead to over-instruction. Regarding the descriptive tendency, a larger sample might yield significant results and detect even small effects in future investigations. However, because this study also focused on comprehensive qualitative data analysis, it was not possible to evaluate a larger sample in this study.

5.3 Results on cognitive load

Finally, CL did not vary significantly across all three groups (RQ3). However, differences in extraneous CL just slightly missed significance. In descriptive values, the control group reported the highest extrinsic and lowest germane CL. The faded WE group showed the lowest extrinsic CL and a similar germane CL as the non-faded WE group. These results are consistent with Paas et al. (2003) and Renkl (2014) , reporting that WE can help to reduce the extraneous CL and, in return, lead to an increase in germane CL. Again, these differences were just above the significance level, and it would be advantageous to retest with a larger sample to detect even small effects.

Taken together, our results only partially confirm H1: the integration of WE (both faded and non-faded WE) led to a higher acquisition of application knowledge than the control group without WE, but higher factual knowledge was not found. Furthermore, higher motivation or different CL was found on a descriptive level only. The control group provided the basis for comparison with the treatment in order to investigate if there is an effect at all and, if so, how large the effect is. This is an important point to assess whether the effort of implementing WE is justified. Additionally, regarding H2, our results reveal no significant differences between the two WE conditions. We assume that the high complexity of the FA could play a role in this regard, which might be hard to handle, especially for beginners, so learners could benefit from support throughout (i.e., non-faded WE).

In addition to the limitations already mentioned, it must be noted that only one exemplary topic was investigated, and the sample only consisted of students. Since only the learning domain of the double-content WE was investigated, the exemplifying domain could also be analyzed, or further variables like motivation could be included in further studies. Furthermore, the influence of learners’ prior knowledge on learning with WE could be investigated, as studies have found that WE are particularly beneficial in the initial acquisition of cognitive skills ( Kalyuga et al., 2001 ).

6 Conclusion

Overall, the results of the current study suggest a beneficial role for WE in supporting the application of scientific observation steps. A major implication of these findings is that both faded and non-faded WE should be considered, as no general advantage of faded WE over non-faded WE was found. This information can be used to develop targeted interventions aimed at the support of scientific observation skills.

Data availability statement

The raw data supporting the conclusions of this article will be made available by the authors, without undue reservation.

Ethics statement

Ethical approval was not required for the study involving human participants in accordance with the local legislation and institutional requirements. Written informed consent to participate in this study was not required from the participants in accordance with the national legislation and the institutional requirements.

Author contributions

ML: Writing – original draft. SM: Writing – review & editing. JP: Writing – review & editing. JG: Writing – review & editing. DL: Writing – review & editing.

The author(s) declare that no financial support was received for the research, authorship, and/or publication of this article.

Conflict of interest

The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

Publisher’s note

All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article, or claim that may be made by its manufacturer, is not guaranteed or endorsed by the publisher.

Supplementary material

The Supplementary material for this article can be found online at: https://www.frontiersin.org/articles/10.3389/feduc.2024.1293516/full#supplementary-material

1. ^ https://www.lfu.bayern.de/wasser/gewaesserstrukturkartierung/index.htm

Atkinson, R. K., Derry, S. J., Renkl, A., and Wortham, D. (2000). Learning from examples: instructional principles from the worked examples research. Rev. Educ. Res. 70, 181–214. doi: 10.3102/00346543070002181

Crossref Full Text | Google Scholar

Barbieri, C. A., Booth, J. L., Begolli, K. N., and McCann, N. (2021). The effect of worked examples on student learning and error anticipation in algebra. Instr. Sci. 49, 419–439. doi: 10.1007/s11251-021-09545-6

Bayerisches Landesamt für Umwelt. (2019). Gewässerstrukturkartierung von Fließgewässern in Bayern – Erläuterungen zur Erfassung und Bewertung. (Water structure mapping of flowing waters in Bavaria - Explanations for recording and assessment) . Available at: https://www.bestellen.bayern.de/application/eshop_app000005?SID=1020555825&ACTIONxSESSxSHOWPIC(BILDxKEY:%27lfu_was_00152%27,BILDxCLASS:%27Artikel%27,BILDxTYPE:%27PDF%27)

Google Scholar

Berthold, K., Eysink, T. H., and Renkl, A. (2009). Assisting self-explanation prompts are more effective than open prompts when learning with multiple representations. Instr. Sci. 37, 345–363. doi: 10.1007/s11251-008-9051-z

Bokosmaty, S., Sweller, J., and Kalyuga, S. (2015). Learning geometry problem solving by studying worked examples: effects of learner guidance and expertise. Am. Educ. Res. J. 52, 307–333. doi: 10.3102/0002831214549450

Booth, J. L., McGinn, K., Young, L. K., and Barbieri, C. A. (2015). Simple practice doesn’t always make perfect. Policy Insights Behav. Brain Sci. 2, 24–32. doi: 10.1177/2372732215601691

Brownell, S. E., Wenderoth, M. P., Theobald, R., Okoroafor, N., Koval, M., Freeman, S., et al. (2014). How students think about experimental design: novel conceptions revealed by in-class activities. Bioscience 64, 125–137. doi: 10.1093/biosci/bit016

Chinn, C. A., and Malhotra, B. A. (2001). “Epistemologically authentic scientific reasoning” in Designing for science: implications from everyday, classroom, and professional settings . eds. K. Crowley, C. D. Schunn, and T. Okada (Mahwah, NJ: Lawrence Erlbaum), 351–392.

Dart, S., Pickering, E., and Dawes, L. (2020). Worked example videos for blended learning in undergraduate engineering. AEE J. 8, 1–22. doi: 10.18260/3-1-1153-36021

Dasgupta, A., Anderson, T. R., and Pelaez, N. J. (2014). Development and validation of a rubric for diagnosing students’ experimental design knowledge and difficulties. CBE Life Sci. Educ. 13, 265–284. doi: 10.1187/cbe.13-09-0192

PubMed Abstract | Crossref Full Text | Google Scholar

Deane, T., Nomme, K. M., Jeffery, E., Pollock, C. A., and Birol, G. (2014). Development of the biological experimental design concept inventory (BEDCI). CBE Life Sci. Educ. 13, 540–551. doi: 10.1187/cbe.13-11-0218

Deci, E. L., and Ryan, R. M. (2012). Self-determination theory. In P. A. M. LangeVan, A. W. Kruglanski, and E. T. Higgins (Eds.), Handbook of theories of social psychology , 416–436.

Eberbach, C., and Crowley, K. (2009). From everyday to scientific observation: how children learn to observe the Biologist’s world. Rev. Educ. Res. 79, 39–68. doi: 10.3102/0034654308325899

Ford, D. (2005). The challenges of observing geologically: third graders’ descriptions of rock and mineral properties. Sci. Educ. 89, 276–295. doi: 10.1002/sce.20049

Gerjets, P., Scheiter, K., and Catrambone, R. (2004). Designing instructional examples to reduce intrinsic cognitive load: molar versus modular presentation of solution procedures. Instr. Sci. 32, 33–58. doi: 10.1023/B:TRUC.0000021809.10236.71

Gupta, U. (2019). Interplay of germane load and motivation during math problem solving using worked examples. Educ. Res. Theory Pract. 30, 67–71.

Hefter, M. H., Berthold, K., Renkl, A., Riess, W., Schmid, S., and Fries, S. (2014). Effects of a training intervention to foster argumentation skills while processing conflicting scientific positions. Instr. Sci. 42, 929–947. doi: 10.1007/s11251-014-9320-y

Hesser, T. L., and Gregory, J. L. (2015). Exploring the Use of Faded Worked Examples as a Problem Solving Approach for Underprepared Students. High. Educ. Stud. 5, 36–46.

Jensen, E. (2014). Evaluating children’s conservation biology learning at the zoo. Conserv. Biol. 28, 1004–1011. doi: 10.1111/cobi.12263

Kalyuga, S., Chandler, P., Tuovinen, J., and Sweller, J. (2001). When problem solving is superior to studying worked examples. J. Educ. Psychol. 93, 579–588. doi: 10.1037/0022-0663.93.3.579

Kay, R. H., and Edwards, J. (2012). Examining the use of worked example video podcasts in middle school mathematics classrooms: a formative analysis. Can. J. Learn. Technol. 38, 1–20. doi: 10.21432/T2PK5Z

Klepsch, M., Schmitz, F., and Seufert, T. (2017). Development and validation of two instruments measuring intrinsic, extraneous, and germane cognitive load. Front. Psychol. 8:1997. doi: 10.3389/fpsyg.2017.01997

Knogler, M., Harackiewicz, J. M., Gegenfurtner, A., and Lewalter, D. (2015). How situational is situational interest? Investigating the longitudinal structure of situational interest. Contemp. Educ. Psychol. 43, 39–50. doi: 10.1016/j.cedpsych.2015.08.004

Koenen, J. (2014). Entwicklung und Evaluation von experimentunterstützten Lösungsbeispielen zur Förderung naturwissenschaftlich experimenteller Arbeitsweisen . Dissertation.

Koenen, J., Emden, M., and Sumfleth, E. (2017). Naturwissenschaftlich-experimentelles Arbeiten. Potenziale des Lernens mit Lösungsbeispielen und Experimentierboxen. (scientific-experimental work. Potentials of learning with solution examples and experimentation boxes). Zeitschrift für Didaktik der Naturwissenschaften 23, 81–98. doi: 10.1007/s40573-017-0056-5

Kohlhauf, L., Rutke, U., and Neuhaus, B. J. (2011). Influence of previous knowledge, language skills and domain-specific interest on observation competency. J. Sci. Educ. Technol. 20, 667–678. doi: 10.1007/s10956-011-9322-3

Leppink, J., Paas, F., Van der Vleuten, C. P., Van Gog, T., and Van Merriënboer, J. J. (2013). Development of an instrument for measuring different types of cognitive load. Behav. Res. Methods 45, 1058–1072. doi: 10.3758/s13428-013-0334-1

Lewalter, D. (2020). “Schülerlaborbesuche aus motivationaler Sicht unter besonderer Berücksichtigung des Interesses. (Student laboratory visits from a motivational perspective with special attention to interest)” in Handbuch Forschen im Schülerlabor – theoretische Grundlagen, empirische Forschungsmethoden und aktuelle Anwendungsgebiete . eds. K. Sommer, J. Wirth, and M. Vanderbeke (Münster: Waxmann-Verlag), 62–70.

Lewalter, D., and Knogler, M. (2014). “A questionnaire to assess situational interest – theoretical considerations and findings” in Poster Presented at the 50th Annual Meeting of the American Educational Research Association (AERA) (Philadelphia, PA)

Lunetta, V., Hofstein, A., and Clough, M. P. (2007). Learning and teaching in the school science laboratory: an analysis of research, theory, and practice. In N. Lederman and S. Abel (Eds.). Handbook of research on science education , Mahwah, NJ: Lawrence Erlbaum, 393–441.

Mayer, R. E. (2001). Multimedia learning. Cambridge University Press.

Paas, F., Renkl, A., and Sweller, J. (2003). Cognitive load theory and instructional design: recent developments. Educ. Psychol. 38, 1–4. doi: 10.1207/S15326985EP3801_1

Paas, F., Tuovinen, J., van Merriënboer, J. J. G., and Darabi, A. (2005). A motivational perspective on the relation between mental effort and performance: optimizing learner involvement in instruction. Educ. Technol. Res. Dev. 53, 25–34. doi: 10.1007/BF02504795

Reiss, K., Heinze, A., Renkl, A., and Groß, C. (2008). Reasoning and proof in geometry: effects of a learning environment based on heuristic worked-out examples. ZDM Int. J. Math. Educ. 40, 455–467. doi: 10.1007/s11858-008-0105-0

Renkl, A. (2001). Explorative Analysen zur effektiven Nutzung von instruktionalen Erklärungen beim Lernen aus Lösungsbeispielen. (Exploratory analyses of the effective use of instructional explanations in learning from worked examples). Unterrichtswissenschaft 29, 41–63. doi: 10.25656/01:7677

Renkl, A. (2014). “The worked examples principle in multimedia learning” in Cambridge handbook of multimedia learning . ed. R. E. Mayer (Cambridge University Press), 391–412.

Renkl, A. (2017). Learning from worked-examples in mathematics: students relate procedures to principles. ZDM 49, 571–584. doi: 10.1007/s11858-017-0859-3

Renkl, A., Atkinson, R. K., and Große, C. S. (2004). How fading worked solution steps works. A cognitive load perspective. Instr. Sci. 32, 59–82. doi: 10.1023/B:TRUC.0000021815.74806.f6

Renkl, A., Atkinson, R. K., and Maier, U. H. (2000). “From studying examples to solving problems: fading worked-out solution steps helps learning” in Proceeding of the 22nd Annual Conference of the Cognitive Science Society . eds. L. Gleitman and A. K. Joshi (Mahwah, NJ: Erlbaum), 393–398.

Renkl, A., Atkinson, R. K., Maier, U. H., and Staley, R. (2002). From example study to problem solving: smooth transitions help learning. J. Exp. Educ. 70, 293–315. doi: 10.1080/00220970209599510

Renkl, A., Hilbert, T., and Schworm, S. (2009). Example-based learning in heuristic domains: a cognitive load theory account. Educ. Psychol. Rev. 21, 67–78. doi: 10.1007/s10648-008-9093-4

Schworm, S., and Renkl, A. (2007). Learning argumentation skills through the use of prompts for self-explaining examples. J. Educ. Psychol. 99, 285–296. doi: 10.1037/0022-0663.99.2.285

Sirum, K., and Humburg, J. (2011). The experimental design ability test (EDAT). Bioscene 37, 8–16.

Staus, N. L., O’Connell, K., and Storksdieck, M. (2021). Addressing the ceiling effect when assessing STEM out-of-school time experiences. Front. Educ. 6:690431. doi: 10.3389/feduc.2021.690431

Sweller, J. (2006). The worked example effect and human cognition. Learn. Instr. 16, 165–169. doi: 10.1016/j.learninstruc.2006.02.005

Sweller, J., Van Merriënboer, J. J. G., and Paas, F. (1998). Cognitive architecture and instructional design. Educ. Psychol. Rev. 10, 251–295. doi: 10.1023/A:1022193728205

Thomas, A. E., and Müller, F. H. (2011). “Skalen zur motivationalen Regulation beim Lernen von Schülerinnen und Schülern. Skalen zur akademischen Selbstregulation von Schüler/innen SRQ-A [G] (überarbeitete Fassung)” in Scales of motivational regulation in student learning. Student academic self-regulation scales SRQ-A [G] (revised version). Wissenschaftliche Beiträge aus dem Institut für Unterrichts- und Schulentwicklung Nr. 5 (Klagenfurt: Alpen-Adria-Universität)

Um, E., Plass, J. L., Hayward, E. O., and Homer, B. D. (2012). Emotional design in multimedia learning. J. Educ. Psychol. 104, 485–498. doi: 10.1037/a0026609

Van Gog, T., Kester, L., and Paas, F. (2011). Effects of worked examples, example-problem, and problem- example pairs on novices’ learning. Contemp. Educ. Psychol. 36, 212–218. doi: 10.1016/j.cedpsych.2010.10.004

Van Gog, T., and Paas, G. W. C. (2006). Optimising worked example instruction: different ways to increase germane cognitive load. Learn. Instr. 16, 87–91. doi: 10.1016/j.learninstruc.2006.02.004

Van Harsel, M., Hoogerheide, V., Verkoeijen, P., and van Gog, T. (2019). Effects of different sequences of examples and problems on motivation and learning. Contemp. Educ. Psychol. 58, 260–275. doi: 10.1002/acp.3649

Wachsmuth, C. (2020). Computerbasiertes Lernen mit Aufmerksamkeitsdefizit: Unterstützung des selbstregulierten Lernens durch metakognitive prompts. (Computer-based learning with attention deficit: supporting self-regulated learning through metacognitive prompts) . Chemnitz: Dissertation Technische Universität Chemnitz.

Wahser, I. (2008). Training von naturwissenschaftlichen Arbeitsweisen zur Unterstützung experimenteller Kleingruppenarbeit im Fach Chemie (Training of scientific working methods to support experimental small group work in chemistry) . Dissertation

Walker, J., Gibson, J., and Brown, D. (2007). Selecting fluvial geomorphological methods for river management including catchment scale restoration within the environment agency of England and Wales. Int. J. River Basin Manag. 5, 131–141. doi: 10.1080/15715124.2007.9635313

Wellnitz, N., and Mayer, J. (2013). Erkenntnismethoden in der Biologie – Entwicklung und evaluation eines Kompetenzmodells. (Methods of knowledge in biology - development and evaluation of a competence model). Z. Didaktik Naturwissensch. 19, 315–345.

Willems, A. S., and Lewalter, D. (2011). “Welche Rolle spielt das motivationsrelevante Erleben von Schülern für ihr situationales Interesse im Mathematikunterricht? (What role does students’ motivational experience play in their situational interest in mathematics classrooms?). Befunde aus der SIGMA-Studie” in Erziehungswissenschaftliche Forschung – nachhaltige Bildung. Beiträge zur 5. DGfE-Sektionstagung “Empirische Bildungsforschung”/AEPF-KBBB im Frühjahr 2009 . eds. B. Schwarz, P. Nenninger, and R. S. Jäger (Landau: Verlag Empirische Pädagogik), 288–294.

Keywords: digital media, worked examples, scientific observation, motivation, cognitive load

Citation: Lechner M, Moser S, Pander J, Geist J and Lewalter D (2024) Learning scientific observation with worked examples in a digital learning environment. Front. Educ . 9:1293516. doi: 10.3389/feduc.2024.1293516

Received: 13 September 2023; Accepted: 29 February 2024; Published: 18 March 2024.

Reviewed by:

Copyright © 2024 Lechner, Moser, Pander, Geist and Lewalter. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) . The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

*Correspondence: Miriam Lechner, [email protected]

• Harvard Library
• Research Guides
• Faculty of Arts & Sciences Libraries

GSAS Writing Toolkit

• Research Handbooks & Guides
• Consult Your Library Experts

Research Handbooks & Guides

• Finding a Researchable Question
• Cross-Disciplinary Databases
• Data: Finding, Interpreting, and Visualizing It
• Tracking Stuff Down: Essential Services
• Methodology Sources
• Writing and Revision
• Style and Citation
• Presenting & Publishing Your Work

Graduate students embarking on in-depth research and writing can benefit from the following classic guides and handbooks, which mark milestones along the academic journey of lifelong scholars in the making.

• Before the Dissertation: A Textual Mentor for Doctoral Students at Early Stages of a Research Project   This book focuses on purposes for doctoral dissertation writing, topic choice and development, choosing and working with advisers, reading and informal writing, and quality-of-life issues. Each of the nine chapters begins with a common myth about advanced academic work that is then dispelled. It should help instructors and advisers understand and respond to the kinds of obstacles faced by students that tend to impede or halt their progress.
• Challenges in Writing Your Dissertation: Coping With the Emotional, Interpersonal, and Spiritual Struggles Author Noelle Sterne demystifies the dissertation-writing process, offering practical strategies so this often overwhelming process can become less intimidating to doctoral candidates. She addresses common fears and hurdles students face when writing and defending their dissertations and provides inspiration and encouragement during this long stressful time. A must-read for doctoral candidates, this important resource helps readers cope with moments of despair, navigate family and social commitments, avoid self-sabotage, and persevere.
• Completing Your Qualitative Dissertation: A Roadmap From Beginning to End Graduate students often struggle with turning qualitative research projects into a master′s thesis or doctoral dissertation because the research itself is inherently messy. This work by Linda Bloomberg and Marie Volpe helps address that challenge. They focus on finding and articulating a clear research problem, purpose, and questions; laying out a research design that will lead to gathering relevant data and conducting insightful analyses; and writing up and defending the study. The text provides working tools, an integrative summary discussion at the end of each chapter, comprehensive checkists, and an annotated bibliography in each chapter.
• The Craft of Research, 4th edition Conceived by seasoned researchers and educators Wayne C. Booth, Gregory G. Colomb, and Joseph M. Williams, this fundamental work explains how to find and evaluate sources, anticipate and respond to reader reservations, and integrate these pieces into an argument that stands up to reader critique. The fourth edition has been thoroughly but respectfully revised by Joseph Bizup and William T. FitzGerald, who provide fresh examples and standardized terminology to clarify concepts like argument, warrant, and problem. It retains the original five-part structure, as well as the sound advice of earlier editions, but reflects the way research and writing are taught and practiced today.
• Participant Observation: A Guide for Fieldworkers From the publisher: "This book serves as a basic primer for the beginning researcher and as a useful reference and guide for experienced researchers in many fields who wish to reexamine their own skills and abilities in light of best practices of participant observation. This new edition includes discussions of participant observation in nontypical settings, such as the Internet, participant observation in applied research, and ethics of participant observation. It also explores in greater depth the use of computer-assisted analysis of textual data in issues of sampling and in linking method with theory."
• Restarting Stalled Research Written for researchers and graduate students writing dissertations, this unique book offers detailed advice and perspective on many issues that can stall a research project and reveals what can be done to successfully resume it. Author Paul C. Rosenblatt draws on his decades of experience to guide readers through challenges, such as clarifying the end goal of a project; resolving common and not-so-common writing problems; dealing with rejection and revision decisions; handling difficulties involving dissertation advisers and committee members; coping with issues of researcher motivation or self-esteem; and much more.
• Writing Ethnographic Fieldnotes From the publisher: "Using actual unfinished notes as examples, the authors illustrate options for composing, reviewing, and working fieldnotes into finished texts. They discuss different organizational and descriptive strategies and show how transforming direct observations into vivid descriptions results not simply from good memory but from learning to envision scenes as written ... This new edition reflects the extensive feedback the authors have received from students and instructors since the first edition was published in 1995." 
• << Previous: Consult Your Library Experts
• Next: Finding a Researchable Question >>

Except where otherwise noted, this work is subject to a Creative Commons Attribution 4.0 International License , which allows anyone to share and adapt our material as long as proper attribution is given. For details and exceptions, see the Harvard Library Copyright Policy ©2021 Presidents and Fellows of Harvard College.

An official website of the United States government

The .gov means it’s official. Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

The site is secure. The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

• Publications
• Account settings

Preview improvements coming to the PMC website in October 2024. Learn More or Try it out now .

• Advanced Search
• Journal List
• HHS Author Manuscripts

Characteristics of Qualitative Descriptive Studies: A Systematic Review

MSN, CRNP, Doctoral Candidate, University of Pennsylvania School of Nursing

Justine S. Sefcik

MS, RN, Doctoral Candidate, University of Pennsylvania School of Nursing

Christine Bradway

PhD, CRNP, FAAN, Associate Professor of Gerontological Nursing, University of Pennsylvania School of Nursing

Qualitative description (QD) is a term that is widely used to describe qualitative studies of health care and nursing-related phenomena. However, limited discussions regarding QD are found in the existing literature. In this systematic review, we identified characteristics of methods and findings reported in research articles published in 2014 whose authors identified the work as QD. After searching and screening, data were extracted from the sample of 55 QD articles and examined to characterize research objectives, design justification, theoretical/philosophical frameworks, sampling and sample size, data collection and sources, data analysis, and presentation of findings. In this review, three primary findings were identified. First, despite inconsistencies, most articles included characteristics consistent with limited, available QD definitions and descriptions. Next, flexibility or variability of methods was common and desirable for obtaining rich data and achieving understanding of a phenomenon. Finally, justification for how a QD approach was chosen and why it would be an appropriate fit for a particular study was limited in the sample and, therefore, in need of increased attention. Based on these findings, recommendations include encouragement to researchers to provide as many details as possible regarding the methods of their QD study so that readers can determine whether the methods used were reasonable and effective in producing useful findings.

Qualitative description (QD) is a label used in qualitative research for studies which are descriptive in nature, particularly for examining health care and nursing-related phenomena ( Polit & Beck, 2009 , 2014 ). QD is a widely cited research tradition and has been identified as important and appropriate for research questions focused on discovering the who, what, and where of events or experiences and gaining insights from informants regarding a poorly understood phenomenon. It is also the label of choice when a straight description of a phenomenon is desired or information is sought to develop and refine questionnaires or interventions ( Neergaard et al., 2009 ; Sullivan-Bolyai et al., 2005 ).

Despite many strengths and frequent citations of its use, limited discussions regarding QD are found in qualitative research textbooks and publications. To the best of our knowledge, only seven articles include specific guidance on how to design, implement, analyze, or report the results of a QD study ( Milne & Oberle, 2005 ; Neergaard, Olesen, Andersen, & Sondergaard, 2009 ; Sandelowski, 2000 , 2010 ; Sullivan-Bolyai, Bova, & Harper, 2005 ; Vaismoradi, Turunen, & Bondas, 2013 ; Willis, Sullivan-Bolyai, Knafl, & Zichi-Cohen, 2016 ). Furthermore, little is known about characteristics of QD as reported in journal-published, nursing-related, qualitative studies. Therefore, the purpose of this systematic review was to describe specific characteristics of methods and findings of studies reported in journal articles (published in 2014) self-labeled as QD. In this review, we did not have a goal to judge whether QD was done correctly but rather to report on the features of the methods and findings.

Features of QD

Several QD design features and techniques have been described in the literature. First, researchers generally draw from a naturalistic perspective and examine a phenomenon in its natural state ( Sandelowski, 2000 ). Second, QD has been described as less theoretical compared to other qualitative approaches ( Neergaard et al., 2009 ), facilitating flexibility in commitment to a theory or framework when designing and conducting a study ( Sandelowski, 2000 , 2010 ). For example, researchers may or may not decide to begin with a theory of the targeted phenomenon and do not need to stay committed to a theory or framework if their investigations take them down another path ( Sandelowski, 2010 ). Third, data collection strategies typically involve individual and/or focus group interviews with minimal to semi-structured interview guides ( Neergaard et al., 2009 ; Sandelowski, 2000 ). Fourth, researchers commonly employ purposeful sampling techniques such as maximum variation sampling which has been described as being useful for obtaining broad insights and rich information ( Neergaard et al., 2009 ; Sandelowski, 2000 ). Fifth, content analysis (and in many cases, supplemented by descriptive quantitative data to describe the study sample) is considered a primary strategy for data analysis ( Neergaard et al., 2009 ; Sandelowski, 2000 ). In some instances thematic analysis may also be used to analyze data; however, experts suggest care should be taken that this type of analysis is not confused with content analysis ( Vaismoradi et al., 2013 ). These data analysis approaches allow researchers to stay close to the data and as such, interpretation is of low-inference ( Neergaard et al., 2009 ), meaning that different researchers will agree more readily on the same findings even if they do not choose to present the findings in the same way ( Sandelowski, 2000 ). Finally, representation of study findings in published reports is expected to be straightforward, including comprehensive descriptive summaries and accurate details of the data collected, and presented in a way that makes sense to the reader ( Neergaard et al., 2009 ; Sandelowski, 2000 ).

It is also important to acknowledge that variations in methods or techniques may be appropriate across QD studies ( Sandelowski, 2010 ). For example, when consistent with the study goals, decisions may be made to use techniques from other qualitative traditions, such as employing a constant comparative analytic approach typically associated with grounded theory ( Sandelowski, 2000 ).

Search Strategy and Study Screening

The PubMed electronic database was searched for articles written in English and published from January 1, 2014 to December 31, 2014, using the terms, “qualitative descriptive study,” “qualitative descriptive design,” and “qualitative description,” combined with “nursing.” This specific publication year, “2014,” was chosen because it was the most recent full year at the time of beginning this systematic review. As we did not intend to identify trends in QD approaches over time, it seemed reasonable to focus on the nursing QD studies published in a certain year. The inclusion criterion for this review was data-based, nursing-related, research articles in which authors used the terms QD, qualitative descriptive study, or qualitative descriptive design in their titles or abstracts as well as in the main texts of the publication.

All articles yielded through an initial search in PubMed were exported into EndNote X7 ( Thomson Reuters, 2014 ), a reference management software, and duplicates were removed. Next, titles and abstracts were reviewed to determine if the publication met inclusion criteria; all articles meeting inclusion criteria were then read independently in full by two authors (HK and JS) to determine if the terms – QD or qualitative descriptive study/design – were clearly stated in the main texts. Any articles in which researchers did not specifically state these key terms in the main text were then excluded, even if the terms had been used in the study title or abstract. In one article, for example, although “qualitative descriptive study” was reported in the published abstract, the researchers reported a “qualitative exploratory design” in the main text of the article ( Sundqvist & Carlsson, 2014 ); therefore, this article was excluded from our review. Despite the possibility that there may be other QD studies published in 2014 that were not labeled as such, to facilitate our screening process we only included articles where the researchers clearly used our search terms for their approach. Finally, the two authors compared, discussed, and reconciled their lists of articles with a third author (CB).

Study Selection

Initially, although the year 2014 was specifically requested, 95 articles were identified (due to ahead of print/Epub) and exported into the EndNote program. Three duplicate publications were removed and the 20 articles with final publication dates of 2015 were also excluded. The remaining 72 articles were then screened by examining titles, abstracts, and full-texts. Based on our inclusion criteria, 15 (of 72) were then excluded because QD or QD design/study was not identified in the main text. We then re-examined the remaining 57 articles and excluded two additional articles that did not meet inclusion criteria (e.g., QD was only reported as an analytic approach in the data analysis section). The remaining 55 publications met inclusion criteria and comprised the sample for our systematic review (see Figure 1 ).

Flow Diagram of Study Selection

Of the 55 publications, 23 originated from North America (17 in the United States; 6 in Canada), 12 from Asia, 11 from Europe, 7 from Australia and New Zealand, and 2 from South America. Eleven studies were part of larger research projects and two of them were reported as part of larger mixed-methods studies. Four were described as a secondary analysis.

Quality Appraisal Process

Following the identification of the 55 publications, two authors (HK and JS) independently examined each article using the Critical Appraisal Skills Programme (CASP) qualitative checklist ( CASP, 2013 ). The CASP was chosen to determine the general adequacy (or rigor) of the qualitative studies included in this review as the CASP criteria are generic and intend to be applied to qualitative studies in general. In addition, the CASP was useful because we were able to examine the internal consistency between study aims and methods and between study aims and findings as well as the usefulness of findings ( CASP, 2013 ). The CASP consists of 10 main questions with several sub-questions to consider when making a decision about the main question ( CASP, 2013 ). The first two questions have reviewers examine the clarity of study aims and appropriateness of using qualitative research to achieve the aims. With the next eight questions, reviewers assess study design, sampling, data collection, and analysis as well as the clarity of the study’s results statement and the value of the research. We used the seven questions and 17 sub-questions related to methods and statement of findings to evaluate the articles. The results of this process are presented in Table 1 .

CASP Questions and Quality Appraisal Results (N = 55)

Note . The CASP questions are adapted from “10 questions to help you make sense of qualitative research,” by Critical Appraisal Skills Programme, 2013, retrieved from http://media.wix.com/ugd/dded87_29c5b002d99342f788c6ac670e49f274.pdf . Its license can be found at http://creativecommons.org/licenses/by-nc-sa/3.0/

Once articles were assessed by the two authors independently, all three authors discussed and reconciled our assessment. No articles were excluded based on CASP results; rather, results were used to depict the general adequacy (or rigor) of all 55 articles meeting inclusion criteria for our systematic review. In addition, the CASP was included to enhance our examination of the relationship between the methods and the usefulness of the findings documented in each of the QD articles included in this review.

Process for Data Extraction and Analysis

To further assess each of the 55 articles, data were extracted on: (a) research objectives, (b) design justification, (c) theoretical or philosophical framework, (d) sampling and sample size, (e) data collection and data sources, (f) data analysis, and (g) presentation of findings (see Table 2 ). We discussed extracted data and identified common and unique features in the articles included in our systematic review. Findings are described in detail below and in Table 3 .

Elements for Data Extraction

Data Extraction and Analysis Results

Note . NR = not reported

Quality Appraisal Results

Justification for use of a QD design was evident in close to half (47.3%) of the 55 publications. While most researchers clearly described recruitment strategies (80%) and data collection methods (100%), justification for how the study setting was selected was only identified in 38.2% of the articles and almost 75% of the articles did not include any reason for the choice of data collection methods (e.g., focus-group interviews). In the vast majority (90.9%) of the articles, researchers did not explain their involvement and positionality during the process of recruitment and data collection or during data analysis (63.6%). Ethical standards were reported in greater than 89% of all articles and most articles included an in-depth description of data analysis (83.6%) and development of categories or themes (92.7%). Finally, all researchers clearly stated their findings in relation to research questions/objectives. Researchers of 83.3% of the articles discussed the credibility of their findings (see Table 1 ).

Research Objectives

In statements of study objectives and/or questions, the most frequently used verbs were “explore” ( n = 22) and “describe” ( n = 17). Researchers also used “identify” ( n = 3), “understand” ( n = 4), or “investigate” ( n = 2). Most articles focused on participants’ experiences related to certain phenomena ( n = 18), facilitators/challenges/factors/reasons ( n = 14), perceptions about specific care/nursing practice/interventions ( n = 11), and knowledge/attitudes/beliefs ( n = 3).

Design Justification

A total of 30 articles included references for QD. The most frequently cited references ( n = 23) were “Whatever happened to qualitative description?” ( Sandelowski, 2000 ) and “What’s in a name? Qualitative description revisited” ( Sandelowski, 2010 ). Other references cited included “Qualitative description – the poor cousin of health research?” ( Neergaard et al., 2009 ), “Reaching the parts other methods cannot reach: an introduction to qualitative methods in health and health services research” ( Pope & Mays, 1995 ), and general research textbooks ( Polit & Beck, 2004 , 2012 ).

In 26 articles (and not necessarily the same as those citing specific references to QD), researchers provided a rationale for selecting QD. Most researchers chose QD because this approach aims to produce a straight description and comprehensive summary of the phenomenon of interest using participants’ language and staying close to the data (or using low inference).

Authors of two articles distinctly stated a QD design, yet also acknowledged grounded-theory or phenomenological overtones by adopting some techniques from these qualitative traditions ( Michael, O'Callaghan, Baird, Hiscock, & Clayton, 2014 ; Peacock, Hammond-Collins, & Forbes, 2014 ). For example, Michael et al. (2014 , p. 1066) reported:

The research used a qualitative descriptive design with grounded theory overtones ( Sandelowski, 2000 ). We sought to provide a comprehensive summary of participants’ views through theoretical sampling; multiple data sources (focus groups [FGs] and interviews); inductive, cyclic, and constant comparative analysis; and condensation of data into thematic representations ( Corbin & Strauss, 1990 , 2008 ).

Authors of four additional articles included language suggestive of a grounded-theory or phenomenological tradition, e.g., by employing a constant comparison technique or translating themes stated in participants’ language into the primary language of the researchers during data analysis ( Asemani et al., 2014 ; Li, Lee, Chen, Jeng, & Chen, 2014 ; Ma, 2014 ; Soule, 2014 ). Additionally, Li et al. (2014) specifically reported use of a grounded-theory approach.

Theoretical or Philosophical Framework

In most (n = 48) articles, researchers did not specify any theoretical or philosophical framework. Of those articles in which a framework or philosophical stance was included, the authors of five articles described the framework as guiding the development of an interview guide ( Al-Zadjali, Keller, Larkey, & Evans, 2014 ; DeBruyn, Ochoa-Marin, & Semenic, 2014 ; Fantasia, Sutherland, Fontenot, & Ierardi, 2014 ; Ma, 2014 ; Wiens, Babenko-Mould, & Iwasiw, 2014 ). In two articles, data analysis was described as including key concepts of a framework being used as pre-determined codes or categories ( Al-Zadjali et al., 2014 ; Wiens et al., 2014 ). Oosterveld-Vlug et al. (2014) and Zhang, Shan, and Jiang (2014) discussed a conceptual model and underlying philosophy in detail in the background or discussion section, although the model and philosophy were not described as being used in developing interview questions or analyzing data.

Sampling and Sample Size

In 38 of the 55 articles, researchers reported ‘purposeful sampling’ or some derivation of purposeful sampling such as convenience ( n = 10), maximum variation ( n = 8), snowball ( n = 3), and theoretical sampling ( n = 1). In three instances ( Asemani et al., 2014 ; Chan & Lopez, 2014 ; Soule, 2014 ), multiple sampling strategies were described, for example, a combination of snowball, convenience, and maximum variation sampling. In articles where maximum variation sampling was employed, “variation” referred to seeking diversity in participants’ demographics ( n = 7; e.g., age, gender, and education level), while one article did not include details regarding how their maximum variation sampling strategy was operationalized ( Marcinowicz, Abramowicz, Zarzycka, Abramowicz, & Konstantynowicz, 2014 ). Authors of 17 articles did not specify their sampling techniques.

Sample sizes ranged from 8 to 1,932 with nine studies in the 8–10 participant range and 24 studies in the 11–20 participant range. The participant range of 21–30 and 31–50 was reported in eight articles each. Six studies included more than 50 participants. Two of these articles depicted quite large sample sizes (N=253, Hart & Mareno, 2014 ; N=1,932, Lyndon et al., 2014 ) and the authors of these articles described the use of survey instruments and analysis of responses to open-ended questions. This was in contrast to studies with smaller sample sizes where individual interviews and focus groups were more commonly employed.

Data Collection and Data Sources

In a majority of studies, researchers collected data through individual ( n = 39) and/or focus-group ( n = 14) interviews that were semistructured. Most researchers reported that interviews were audiotaped ( n = 51) and interview guides were described as the primary data collection tool in 29 of the 51 studies. In some cases, researchers also described additional data sources, for example, taking memos or field notes during participant observation sessions or as a way to reflect their thoughts about interviews ( n = 10). Written responses to open-ended questions in survey questionnaires were another type of data source in a small number of studies ( n = 4).

Data Analysis

The analysis strategy most commonly used in the QD studies included in this review was qualitative content analysis ( n = 30). Among the studies where this technique was used, most researchers described an inductive approach; researchers of two studies analyzed data both inductively and deductively. Thematic analysis was adopted in 14 studies and the constant comparison technique in 10 studies. In nine studies, researchers employed multiple techniques to analyze data including qualitative content analysis with constant comparison ( Asemani et al., 2014 ; DeBruyn et al., 2014 ; Holland, Christensen, Shone, Kearney, & Kitzman, 2014 ; Li et al., 2014 ) and thematic analysis with constant comparison ( Johansson, Hildingsson, & Fenwick, 2014 ; Oosterveld-Vlug et al., 2014 ). In addition, five teams conducted descriptive statistical analysis using both quantitative and qualitative data and counting the frequencies of codes/themes ( Ewens, Chapman, Tulloch, & Hendricks, 2014 ; Miller, 2014 ; Santos, Sandelowski, & Gualda, 2014 ; Villar, Celdran, Faba, & Serrat, 2014 ) or targeted events through video monitoring ( Martorella, Boitor, Michaud, & Gelinas, 2014 ). Tseng, Chen, and Wang (2014) cited Thorne, Reimer Kirkham, and O’Flynn-Magee (2004)’s interpretive description as the inductive analytic approach. In five out of 55 articles, researchers did not specifically name their analysis strategies, despite including descriptions about procedural aspects of data analysis. Researchers of 20 studies reported that data saturation for their themes was achieved.

Presentation of Findings

Researchers described participants’ experiences of health care, interventions, or illnesses in 18 articles and presented straightforward, focused, detailed descriptions of facilitators, challenges, factors, reasons, and causes in 15 articles. Participants’ perceptions of specific care, interventions, or programs were described in detail in 11 articles. All researchers presented their findings with extensive descriptions including themes or categories. In 25 of 55 articles, figures or tables were also presented to illustrate or summarize the findings. In addition, the authors of three articles summarized, organized, and described their data using key concepts of conceptual models ( Al-Zadjali et al., 2014 ; Oosterveld-Vlug et al., 2014 ; Wiens et al., 2014 ). Martorella et al. (2014) assessed acceptability and feasibility of hand massage therapy and arranged their findings in relation to pre-determined indicators of acceptability and feasibility. In one longitudinal QD study ( Kneck, Fagerberg, Eriksson, & Lundman, 2014 ), the researchers presented the findings as several key patterns of learning for persons living with diabetes; in another longitudinal QD study ( Stegenga & Macpherson, 2014 ), findings were presented as processes and themes regarding patients’ identity work across the cancer trajectory. In another two studies, the researchers described and compared themes or categories from two different perspectives, such as patients and nurses ( Canzan, Heilemann, Saiani, Mortari, & Ambrosi, 2014 ) or parents and children ( Marcinowicz et al., 2014 ). Additionally, Ma (2014) reported themes using both participants’ language and the researcher’s language.

In this systematic review, we examined and reported specific characteristics of methods and findings reported in journal articles self-identified as QD and published during one calendar year. To accomplish this we identified 55 articles that met inclusion criteria, performed a quality appraisal following CASP guidelines, and extracted and analyzed data focusing on QD features. In general, three primary findings emerged. First, despite inconsistencies, most QD publications had the characteristics that were originally observed by Sandelowski (2000) and summarized by other limited available QD literature. Next, there are no clear boundaries in methods used in the QD studies included in this review; in a number of studies, researchers adopted and combined techniques originating from other qualitative traditions to obtain rich data and increase their understanding of the phenomenon under investigation. Finally, justification for how QD was chosen and why it would be an appropriate fit for a particular study is an area in need of increased attention.

In general, the overall characteristics were consistent with design features of QD studies described in the literature ( Neergaard et al., 2009 ; Sandelowski, 2000 , 2010 ; Vaismoradi et al., 2013 ). For example, many authors reported that study objectives were to describe or explore participants’ experiences and factors related to certain phenomena, events, or interventions. In most cases, these authors cited Sandelowski (2000) as a reference for this particular characteristic. It was rare that theoretical or philosophical frameworks were identified, which also is consistent with descriptions of QD. In most studies, researchers used purposeful sampling and its derivative sampling techniques, collected data through interviews, and analyzed data using qualitative content analysis or thematic analysis. Moreover, all researchers presented focused or comprehensive, descriptive summaries of data including themes or categories answering their research questions. These characteristics do not indicate that there are correct ways to do QD studies; rather, they demonstrate how others designed and produced QD studies.

In several studies, researchers combined techniques that originated from other qualitative traditions for sampling, data collection, and analysis. This flexibility or variability, a key feature of recently published QD studies, may indicate that there are no clear boundaries in designing QD studies. Sandelowski (2010) articulated: “in the actual world of research practice, methods bleed into each other; they are so much messier than textbook depictions” (p. 81). Hammersley (2007) also observed:

“We are not so much faced with a set of clearly differentiated qualitative approaches as with a complex landscape of variable practice in which the inhabitants use a range of labels (‘ethnography’, ‘discourse analysis’, ‘life history work’, narrative study’, ……, and so on) in diverse and open-ended ways in order to characterize their orientation, and probably do this somewhat differently across audiences and occasions” (p. 293).

This concept of having no clear boundaries in methods when designing a QD study should enable researchers to obtain rich data and produce a comprehensive summary of data through various data collection and analysis approaches to answer their research questions. For example, using an ethnographical approach (e.g., participant observation) in data collection for a QD study may facilitate an in-depth description of participants’ nonverbal expressions and interactions with others and their environment as well as situations or events in which researchers are interested ( Kawulich, 2005 ). One example found in our review is that Adams et al. (2014) explored family members’ responses to nursing communication strategies for patients in intensive care units (ICUs). In this study, researchers conducted interviews with family members, observed interactions between healthcare providers, patients, and family members in ICUs, attended ICU rounds and family meetings, and took field notes about their observations and reflections. Accordingly, the variability in methods provided Adams and colleagues (2014) with many different aspects of data that were then used to complement participants’ interviews (i.e., data triangulation). Moreover, by using a constant comparison technique in addition to qualitative content analysis or thematic analysis in QD studies, researchers compare each case with others looking for similarities and differences as well as reasoning why differences exist, to generate more general understanding of phenomena of interest ( Thorne, 2000 ). In fact, this constant comparison analysis is compatible with qualitative content analysis and thematic analysis and we found several examples of using this approach in studies we reviewed ( Asemani et al., 2014 ; DeBruyn et al., 2014 ; Holland et al., 2014 ; Johansson et al., 2014 ; Li et al., 2014 ; Oosterveld-Vlug et al., 2014 ).

However, this flexibility or variability in methods of QD studies may cause readers’ as well as researchers’ confusion in designing and often labeling qualitative studies ( Neergaard et al., 2009 ). Especially, it could be difficult for scholars unfamiliar with qualitative studies to differentiate QD studies with “hues, tones, and textures” of qualitative traditions ( Sandelowski, 2000 , p. 337) from grounded theory, phenomenological, and ethnographical research. In fact, the major difference is in the presentation of the findings (or outcomes of qualitative research) ( Neergaard et al., 2009 ; Sandelowski, 2000 ). The final products of grounded theory, phenomenological, and ethnographical research are a generation of a theory, a description of the meaning or essence of people’s lived experience, and an in-depth, narrative description about certain culture, respectively, through researchers’ intensive/deep interpretations, reflections, and/or transformation of data ( Streubert & Carpenter, 2011 ). In contrast, QD studies result in “a rich, straight description” of experiences, perceptions, or events using language from the collected data ( Neergaard et al., 2009 ) through low-inference (or data-near) interpretations during data analysis ( Sandelowski, 2000 , 2010 ). This feature is consistent with our finding regarding presentation of findings: in all QD articles included in this systematic review, the researchers presented focused or comprehensive, descriptive summaries to their research questions.

Finally, an explanation or justification of why a QD approach was chosen or appropriate for the study aims was not found in more than half of studies in the sample. While other qualitative approaches, including grounded theory, phenomenology, ethnography, and narrative analysis, are used to better understand people’s thoughts, behaviors, and situations regarding certain phenomena ( Sullivan-Bolyai et al., 2005 ), as noted above, the results will likely read differently than those for a QD study ( Carter & Little, 2007 ). Therefore, it is important that researchers accurately label and justify their choices of approach, particularly for studies focused on participants’ experiences, which could be addressed with other qualitative traditions. Justifying one’s research epistemology, methodology, and methods allows readers to evaluate these choices for internal consistency, provides context to assist in understanding the findings, and contributes to the transparency of choices, all of which enhance the rigor of the study ( Carter & Little, 2007 ; Wu, Thompson, Aroian, McQuaid, & Deatrick, 2016 ).

Use of the CASP tool drew our attention to the credibility and usefulness of the findings of the QD studies included in this review. Although justification for study design and methods was lacking in many articles, most authors reported techniques of recruitment, data collection, and analysis that appeared. Internal consistencies among study objectives, methods, and findings were achieved in most studies, increasing readers’ confidence that the findings of these studies are credible and useful in understanding under-explored phenomenon of interest.

In summary, our findings support the notion that many scholars employ QD and include a variety of commonly observed characteristics in their study design and subsequent publications. Based on our review, we found that QD as a scholarly approach allows flexibility as research questions and study findings emerge. We encourage authors to provide as many details as possible regarding how QD was chosen for a particular study as well as details regarding methods to facilitate readers’ understanding and evaluation of the study design and rigor. We acknowledge the challenge of strict word limitation with submissions to print journals; potential solutions include collaboration with journal editors and staff to consider creative use of charts or tables, or using more citations and less text in background sections so that methods sections are robust.

Limitations

Several limitations of this review deserve mention. First, only articles where researchers explicitly stated in the main body of the article that a QD design was employed were included. In contrast, articles labeled as QD in only the title or abstract, or without their research design named were not examined due to the lack of certainty that the researchers actually carried out a QD study. As a result, we may have excluded some studies where a QD design was followed. Second, only one database was searched and therefore we did not identify or describe potential studies following a QD approach that were published in non-PubMed databases. Third, our review is limited by reliance on what was included in the published version of a study. In some cases, this may have been a result of word limits or specific styles imposed by journals, or inconsistent reporting preferences of authors and may have limited our ability to appraise the general adequacy with the CASP tool and examine specific characteristics of these studies.

Conclusions

A systematic review was conducted by examining QD research articles focused on nursing-related phenomena and published in one calendar year. Current patterns include some characteristics of QD studies consistent with the previous observations described in the literature, a focus on the flexibility or variability of methods in QD studies, and a need for increased explanations of why QD was an appropriate label for a particular study. Based on these findings, recommendations include encouragement to authors to provide as many details as possible regarding the methods of their QD study. In this way, readers can thoroughly consider and examine if the methods used were effective and reasonable in producing credible and useful findings.

Acknowledgments

This work was supported in part by the John A. Hartford Foundation’s National Hartford Centers of Gerontological Nursing Excellence Award Program.

Hyejin Kim is a Ruth L. Kirschstein NRSA Predoctoral Fellow (F31NR015702) and 2013–2015 National Hartford Centers of Gerontological Nursing Excellence Patricia G. Archbold Scholar. Justine Sefcik is a Ruth L. Kirschstein Predoctoral Fellow (F31NR015693) through the National Institutes of Health, National Institute of Nursing Research.

Conflict of Interest Statement

The Authors declare that there is no conflict of interest.

Contributor Information

Hyejin Kim, MSN, CRNP, Doctoral Candidate, University of Pennsylvania School of Nursing.

Justine S. Sefcik, MS, RN, Doctoral Candidate, University of Pennsylvania School of Nursing.

Christine Bradway, PhD, CRNP, FAAN, Associate Professor of Gerontological Nursing, University of Pennsylvania School of Nursing.

• Adams JA, Anderson RA, Docherty SL, Tulsky JA, Steinhauser KE, Bailey DE., Jr Nursing strategies to support family members of ICU patients at high risk of dying. Heart & Lung. 2014; 43 (5):406–415. [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Ahlin J, Ericson-Lidman E, Norberg A, Strandberg G. Care providers' experiences of guidelines in daily work at a municipal residential care facility for older people. Scandinavian Journal of Caring Sciences. 2014; 28 (2):355–363. [ PubMed ] [ Google Scholar ]
• Al-Zadjali M, Keller C, Larkey L, Evans B. GCC women: causes and processes of midlife weight gain. Health Care for Women International. 2014; 35 (11–12):1267–1286. [ PubMed ] [ Google Scholar ]
• Asemani O, Iman MT, Moattari M, Tabei SZ, Sharif F, Khayyer M. An exploratory study on the elements that might affect medical students' and residents' responsibility during clinical training. Journal of Medical Ethics and History of Medicine. 2014; 7 :8. [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Atefi N, Abdullah KL, Wong LP, Mazlom R. Factors influencing registered nurses perception of their overall job satisfaction: a qualitative study. International Nursing Review. 2014; 61 (3):352–360. [ PubMed ] [ Google Scholar ]
• Ballangrud R, Hall-Lord ML, Persenius M, Hedelin B. Intensive care nurses' perceptions of simulation-based team training for building patient safety in intensive care: a descriptive qualitative study. Intensive and Critical Care Nursing. 2014; 30 (4):179–187. [ PubMed ] [ Google Scholar ]
• Benavides-Vaello S, Katz JR, Peterson JC, Allen CB, Paul R, Charette-Bluff AL, Morris P. Nursing and health sciences workforce diversity research using. PhotoVoice: a college and high school student participatory project. Journal of Nursing Education. 2014; 53 (4):217–222. [ PubMed ] [ Google Scholar ]
• Bernhard C, Zielinski R, Ackerson K, English J. Home birth after hospital birth: women's choices and reflections. Journal of Midwifery and Women's Health. 2014; 59 (2):160–166. [ PubMed ] [ Google Scholar ]
• Borbasi S, Jackson D, Langford RW. Navigating the maze of nursing research: An interactive learning adventure. 2nd. New South Wales, Australia: Mosby/Elsevier; 2008. [ Google Scholar ]
• Bradford B, Maude R. Fetal response to maternal hunger and satiation - novel finding from a qualitative descriptive study of maternal perception of fetal movements. BMC Pregnancy and Childbirth. 2014; 14 :288. [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Burns N, Grove SK. The practice of nursing research: Conduct, critique, & utilization. 5th. Philadelphia, PA: Elsevier/Saunders; 2005. [ Google Scholar ]
• Canzan F, Heilemann MV, Saiani L, Mortari L, Ambrosi E. Visible and invisible caring in nursing from the perspectives of patients and nurses in the gerontological context. Scandinavian Journal of Caring Sciences. 2014; 28 (4):732–740. [ PubMed ] [ Google Scholar ]
• Carter SM, Littler M. Justifying knowledge, justifying methods, taking action: Epistemologies, methodologies, and methods in qualitative research. Qualitative Health Research. 2007; 17 (10):1316–1328. [ PubMed ] [ Google Scholar ]
• Critical Appraisal Skills Programme (CASP 2013) 10 questions to help you make sense of qualitative research. Oxford: CASP; 2013. Retrieved from http://media.wix.com/ugd/dded87_29c5b002d99342f788c6ac670e49f274.pdf . [ Google Scholar ]
• Chan CW, Lopez V. A qualitative descriptive study of risk reduction for coronary disease among the Hong Kong Chinese. Public Health Nursing. 2014; 31 (4):327–335. [ PubMed ] [ Google Scholar ]
• Chen YJ, Tsai YF, Lee SH, Lee HL. Protective factors against suicide among young-old Chinese outpatients. BMC Public Health. 2014; 14 :372. [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Cleveland LM, Bonugli R. Experiences of mothers of infants with neonatal abstinence syndrome in the neonatal intensive care unit. Journal of Obstetric Gynecologic, & Neonatal Nursing. 2014; 43 (3):318–329. [ PubMed ] [ Google Scholar ]
• Corbin J, Strauss A. Basics of qualitative research: Techniques and procedures for developing grounded theory. 3rd. Thousand Oaks, CA: Sage Publications; 2008. [ Google Scholar ]
• Corbin JM, Strauss A. Grounded theory research: Procedures, canons and evaluation criteria. Qualitative Sociology. 1990; 13 (1):3–21. [ Google Scholar ]
• DeBruyn RR, Ochoa-Marin SC, Semenic S. Barriers and facilitators to evidence-based nursing in Colombia: perspectives of nurse educators, nurse researchers and graduate students. Investigación y Educación en Enfermería. 2014; 32 (1):9–21. [ PubMed ] [ Google Scholar ]
• Denzin NK, Lincoln YS. The Discipline and practice of qualitative research. In: Denzin NK, Lincoln YS, editors. Handbook of qualitative research. 2nd. Thousand Oaks, CA: Sage Publications; 2000. pp. 1–28. [ Google Scholar ]
• Ewens B, Chapman R, Tulloch A, Hendricks JM. ICU survivors' utilisation of diaries post discharge: a qualitative descriptive study. Australian Critical Care. 2014; 27 (1):28–35. [ PubMed ] [ Google Scholar ]
• Fantasia HC, Sutherland MA, Fontenot H, Ierardi JA. Knowledge, attitudes and beliefs about contraceptive and sexual consent negotiation among college women. Journal of Forensic Nursing. 2014; 10 (4):199–207. [ PubMed ] [ Google Scholar ]
• Friman A, Wahlberg AC, Mattiasson AC, Ebbeskog B. District nurses' knowledge development in wound management: ongoing learning without organizational support. Primary Health Care Research & Development. 2014; 15 (4):386–395. [ PubMed ] [ Google Scholar ]
• Gaughan V, Logan D, Sethna N, Mott S. Parents' perspective of their journey caring for a child with chronic neuropathic pain. Pain Management Nursing. 2014; 15 (1):246–257. [ PubMed ] [ Google Scholar ]
• Hammersley M. The issue of quality in qualitative research. International Journal of Research & Method in Education. 2007; 30 (3):287–305. [ Google Scholar ]
• Hart PL, Mareno N. Cultural challenges and barriers through the voices of nurses. Journal of Clinical Nursing. 2014; 23 (15–16):2223–2232. [ PubMed ] [ Google Scholar ]
• Hasman K, Kjaergaard H, Esbensen BA. Fathers' experience of childbirth when non-progressive labour occurs and augmentation is established. A qualitative study. Sexual & Reproductive HealthCare. 2014; 5 (2):69–73. [ PubMed ] [ Google Scholar ]
• Higgins I, van der Riet P, Sneesby L, Good P. Nutrition and hydration in dying patients: the perceptions of acute care nurses. Journal of Clinical Nursing. 2014; 23 (17–18):2609–2617. [ PubMed ] [ Google Scholar ]
• Holland ML, Christensen JJ, Shone LP, Kearney MH, Kitzman HJ. Women's reasons for attrition from a nurse home visiting program. Journal of Obstetric, Gynecologic, & Neonatal Nursing. 2014; 43 (1):61–70. [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Johansson M, Hildingsson I, Fenwick J. 'As long as they are safe--birth mode does not matter' Swedish fathers' experiences of decision-making around caesarean section. Women and Birth. 2014; 27 (3):208–213. [ PubMed ] [ Google Scholar ]
• Kao MH, Tsai YF. Illness experiences in middle-aged adults with early-stage knee osteoarthritis: findings from a qualitative study. Journal of Advanced Nursing. 2014; 70 (7):1564–1572. [ PubMed ] [ Google Scholar ]
• Kawulich BB. Participant observation as a data collection method. Forum: Qualitative Social Research. 2005; 6 (2) Art. 43. Retrieved from http://www.qualitative-research.net/index.php/fqs/article/view/466/997 . [ Google Scholar ]
• Kerr D, McKay K, Klim S, Kelly AM, McCann T. Attitudes of emergency department patients about handover at the bedside. Journal of Clinical Nursing. 2014; 23 (11–12):1685–1693. [ PubMed ] [ Google Scholar ]
• Kneck A, Fagerberg I, Eriksson LE, Lundman B. Living with diabetes - development of learning patterns over a 3-year period. International Journal of Qualitative Studies on Health and Well-being. 2014; 9 :24375. [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Krippendorf K. Content analysis: An introduction to its methodology. 2nd. Thousand Oaks, CA: Sage Publications; 2004. [ Google Scholar ]
• Larocque N, Schotsman C, Kaasalainen S, Crawshaw D, McAiney C, Brazil E. Using a book chat to improve attitudes and perceptions of long-term care staff about dementia. Journal of Gerontological Nursing. 2014; 40 (5):46–52. [ PubMed ] [ Google Scholar ]
• Li IC, Lee SY, Chen CY, Jeng YQ, Chen YC. Facilitators and barriers to effective smoking cessation: counselling services for inpatients from nurse-counsellors' perspectives--a qualitative study. International Journal of Environmental Research and Public Health. 2014; 11 (5):4782–4798. [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Lux KM, Hutcheson JB, Peden AR. Ending disruptive behavior: staff nurse recommendations to nurse educators. Nurse Education in Practice. 2014; 14 (1):37–42. [ PubMed ] [ Google Scholar ]
• Lyndon A, Zlatnik MG, Maxfield DG, Lewis A, McMillan C, Kennedy HP. Contributions of clinical disconnections and unresolved conflict to failures in intrapartum safety. Journal of Obstetric, Gynecologic, & Neonatal Nursing. 2014; 43 (1):2–12. [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Ma F, Li J, Liang H, Bai Y, Song J. Baccalaureate nursing students' perspectives on learning about caring in China: a qualitative descriptive study. BMC Medical Education. 2014; 14 :42. [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Ma L. A humanbecoming qualitative descriptive study on quality of life with older adults. Nursing Science Quarterly. 2014; 27 (2):132–141. [ PubMed ] [ Google Scholar ]
• Marcinowicz L, Abramowicz P, Zarzycka D, Abramowicz M, Konstantynowicz J. How hospitalized children and parents perceive nurses and hospital amenities: A qualitative descriptive study in Poland. Journal of Child Health Care. 2014 [ PubMed ] [ Google Scholar ]
• Martorella G, Boitor M, Michaud C, Gelinas C. Feasibility and acceptability of hand massage therapy for pain management of postoperative cardiac surgery patients in the intensive care unit. Heart & Lung. 2014; 43 (5):437–444. [ PubMed ] [ Google Scholar ]
• McDonough A, Callans KM, Carroll DL. Understanding the challenges during transitions of care for children with critical airway conditions. ORL Head and Neck Nursing. 2014; 32 (4):12–17. [ PubMed ] [ Google Scholar ]
• McGilton KS, Boscart VM, Brown M, Bowers B. Making tradeoffs between the reasons to leave and reasons to stay employed in long-term care homes: perspectives of licensed nursing staff. International Journal of Nursing Studies. 2014; 51 (6):917–926. [ PubMed ] [ Google Scholar ]
• Michael N, O'Callaghan C, Baird A, Hiscock N, Clayton J. Cancer caregivers advocate a patient- and family-centered approach to advance care planning. Journal of Pain and Symptom Management. 2014; 47 (6):1064–1077. [ PubMed ] [ Google Scholar ]
• Miller WR. Patient-centered outcomes in older adults with epilepsy. Seizure. 2014; 23 (8):592–597. [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Milne J, Oberle K. Enhancing rigor in qualitative description: a case study. Journal of Wound Ostomy & Continence Nursing. 2005; 32 (6):413–420. [ PubMed ] [ Google Scholar ]
• Neergaard MA, Olesen F, Andersen RS, Sondergaard J. Qualitative description - the poor cousin of health research? BMC Medical Research Methodology. 2009; 9 :52. [ PMC free article ] [ PubMed ] [ Google Scholar ]
• O'Shea MF. Staff nurses' perceptions regarding palliative care for hospitalized older adults. The American Journal of Nursing. 2014; 114 (11):26–34. [ PubMed ] [ Google Scholar ]
• Oosterveld-Vlug MG, Pasman HR, van Gennip IE, Muller MT, Willems DL, Onwuteaka-Philipsen BD. Dignity and the factors that influence it according to nursing home residents: a qualitative interview study. Journal of Advanced Nursing. 2014; 70 (1):97–106. [ PubMed ] [ Google Scholar ]
• Oruche UM, Draucker C, Alkhattab H, Knopf A, Mazurcyk J. Interventions for family members of adolescents with disruptive behavior disorders. Journal of Child and Adolescent Psychiatric Nursing. 2014; 27 (3):99–108. [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Parse RR. Qualitative inquiry: The path of sciencing. Sudbury, MA: Jones and Barlett; 2001. [ Google Scholar ]
• Peacock SC, Hammond-Collins K, Forbes DA. The journey with dementia from the perspective of bereaved family caregivers: a qualitative descriptive study. BMC Nursing. 2014; 13 (1):42. [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Peterson WE, Sprague AE, Reszel J, Walker M, Fell DB, Perkins SL, Johnson M. Women's perspectives of the fetal fibronectin testing process: a qualitative descriptive study. BMC Pregnancy and Childbirth. 2014; 14 :190. [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Polit DF, Beck CT. Nursing research: principles and methods. 7. Philadelphia, PA: Lippincott Williams & Wilkins; 2004. [ Google Scholar ]
• Polit DF, Beck CT. International differences in nursing research, 2005–2006. Journal of Nursing Scholarship. 2009; 41 (1):44–53. [ PubMed ] [ Google Scholar ]
• Polit DF, Beck CT. Nursing research: generating and assessing evidence for nursing practice. 9. Philadelphia, PA: Wolters Kluwer Health/Lippincott Williams & Wilkins; 2012. [ Google Scholar ]
• Polit DF, Beck CT. Essentials of Nursing Research: Appraising Evidence for Nursing Practice. 8. Philadelphia, PA: Wolters Kluwer Health; Lippincott Willians & Wilkins; 2014. Supplement for Chapter 14: Qualitative Descriptive Studies. Retrieved from http://downloads.lww.com/wolterskluwer_vitalstream_com/sample-content/9781451176797_Polit/samples/CS_Chapter_14.pdf . [ Google Scholar ]
• Pope C, Mays N. Qualitative research in health care. 3rd. Victoria, Australia: Blackwell Publishing; 2006. [ Google Scholar ]
• Pope C, Mays N. Reaching the parts other methods cannot reach: an introduction to qualitative methods in health and health services research. BMJ. 1995; 311 (6996):42–45. [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Raphael D, Waterworth S, Gott M. The role of practice nurses in providing palliative and end-of-life care to older patients with long-term conditions. International Journal of Palliative Nursing. 2014; 20 (8):373–379. [ PubMed ] [ Google Scholar ]
• Saldana J. Longitudinal qualitative research: Analyzing change through time. Walnut Creek, CA: AltaMira Press; 2003. [ Google Scholar ]
• Sandelowski M. Whatever happened to qualitative description? Research in Nursing & Health. 2000; 23 (4):334–340. [ PubMed ] [ Google Scholar ]
• Sandelowski M. What's in a name? Qualitative description revisited. Research in Nursing & Health. 2010; 33 (1):77–84. [ PubMed ] [ Google Scholar ]
• Santos HP, Jr, Sandelowski M, Gualda DM. Bad thoughts: Brazilian women's responses to mothering while experiencing postnatal depression. Midwifery. 2014; 30 (6):788–794. [ PubMed ] [ Google Scholar ]
• Sharp R, Grech C, Fielder A, Mikocka-Walus A, Cummings M, Esterman A. The patient experience of a peripherally inserted central catheter (PICC): A qualitative descriptive study. Contemporary Nurse. 2014; 48 (1):26–35. [ PubMed ] [ Google Scholar ]
• Soule I. Cultural competence in health care: an emerging theory. ANS Advances in Nursing Science. 2014; 37 (1):48–60. [ PubMed ] [ Google Scholar ]
• Stegenga K, Macpherson CF. "I'm a survivor, go study that word and you'll see my name": adolescent and cancer identity work over the first year after diagnosis. Cancer Nursing. 2014; 37 (6):418–428. [ PubMed ] [ Google Scholar ]
• Streubert HJ, Carpenter DR. Qualitative research in nursing: Advancing the humanistic imperative. 5th. Philadelphia, PA: Lippincott Williams & Wilkins; 2011. [ Google Scholar ]
• Sturesson A, Ziegert K. Prepare the patient for future challenges when facing hemodialysis: nurses' experiences. International Journal of Qualitative Studies on Health and Well-being. 2014; 9 :22952. [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Sullivan-Bolyai S, Bova C, Harper D. Developing and refining interventions in persons with health disparities: the use of qualitative description. Nursing Outlook. 2005; 53 (3):127–133. [ PubMed ] [ Google Scholar ]
• Sundqvist AS, Carlsson AA. Holding the patient's life in my hands: Swedish registered nurse anaesthetists' perspective of advocacy. Scandinavian Journal of Caring Sciences. 2014; 28 (2):281–288. [ PubMed ] [ Google Scholar ]
• Thomson Reuters. EndNote X7. 2014 Retrieved from http://endnote.com/product-details/x7 .
• Thorne S. Data analysis in qualitative research. Evidence Based Nursing. 2000; 3 :68–70. [ Google Scholar ]
• Thorne S, Reimer Kirkham S, O’Flynn-Magee K. The analytic challenge in interpretive description. International Journal of Qualitative Methods. 2004; 3 (1):1–11. [ Google Scholar ]
• Tseng YF, Chen CH, Wang HH. Taiwanese women's process of recovery from stillbirth: a qualitative descriptive study. Research in Nursing & Health. 2014; 37 (3):219–228. [ PubMed ] [ Google Scholar ]
• Vaismoradi M, Jordan S, Turunen H, Bondas T. Nursing students' perspectives of the cause of medication errors. Nurse Education Today. 2014; 34 (3):434–440. [ PubMed ] [ Google Scholar ]
• Vaismoradi M, Turunen H, Bondas T. Content analysis and thematic analysis: Implications for conducting a qualitative descriptive study. Nursing & Health Sciences. 2013; 15 (3):398–405. [ PubMed ] [ Google Scholar ]
• Valizadeh L, Zamanzadeh V, Fooladi MM, Azadi A, Negarandeh R, Monadi M. The image of nursing, as perceived by Iranian male nurses. Nursing & Health Sciences. 2014; 16 (3):307–313. [ PubMed ] [ Google Scholar ]
• Villar F, Celdran M, Faba J, Serrat R. Barriers to sexual expression in residential aged care facilities (RACFs): comparison of staff and residents' views. Journal of Advanced Nursing. 2014; 70 (11):2518–2527. [ PubMed ] [ Google Scholar ]
• Wiens S, Babenko-Mould Y, Iwasiw C. Clinical instructors' perceptions of structural and psychological empowerment in academic nursing environments. Journal of Nursing Education. 2014; 53 (5):265–270. [ PubMed ] [ Google Scholar ]
• Willis DG, Sullivan-Bolyai S, Knafl K, Zichi-Cohen M. Distinguishing Features and Similarities Between Descriptive Phenomenological and Qualitative Description Research. West J Nurs Res. 2016 [ PubMed ] [ Google Scholar ]
• Wu YP, Thompson D, Aroian KJ, McQuaid EL, Deatrick JA. Commentary: Writing and Evaluating Qualitative Research Reports. J Pediatr Psychol. 2016; 41 (5):493–505. [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Zhang H, Shan W, Jiang A. The meaning of life and health experience for the Chinese elderly with chronic illness: a qualitative study from positive health philosophy. International Journal of Nursing Practice. 2014; 20 (5):530–539. [ PubMed ] [ Google Scholar ]

• Study Guides
• Homework Questions

Research Methods and Statistics (Answer Key)

How Earth observation from space helps advance climate change research

We use satellites and other pieces of technology to monitor and observe the Earth's health. Image:  Unsplash/SpaceX

.chakra .wef-1c7l3mo{-webkit-transition:all 0.15s ease-out;transition:all 0.15s ease-out;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:none;color:inherit;}.chakra .wef-1c7l3mo:hover,.chakra .wef-1c7l3mo[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;}.chakra .wef-1c7l3mo:focus,.chakra .wef-1c7l3mo[data-focus]{box-shadow:0 0 0 3px rgba(168,203,251,0.5);} Andrea Willige

.chakra .wef-9dduvl{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-9dduvl{font-size:1.125rem;}} Explore and monitor how .chakra .wef-15eoq1r{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;color:#F7DB5E;}@media screen and (min-width:56.5rem){.chakra .wef-15eoq1r{font-size:1.125rem;}} Climate Change is affecting economies, industries and global issues

.chakra .wef-1nk5u5d{margin-top:16px;margin-bottom:16px;line-height:1.388;color:#2846F8;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-1nk5u5d{font-size:1.125rem;}} Get involved with our crowdsourced digital platform to deliver impact at scale

Stay up to date:, emerging technologies.

• A first-generation Earth observation satellite has just burned up in Earth’s atmosphere after revealing the accelerated changes of polar ice sheets due to global warming in the 1990s.
• From equipment mounted on the ISS to miniature satellites, we look at the current generation of technology used to monitor our planet’s health from space.
• With growing quantities of climate change data, the World Economic Forum hopes to bring them together in an online resource, the Global Ecosystems Atlas.

When ERS-2 came spiralling down to Earth earlier this month, it wasn’t just another satellite burning up in the atmosphere. ERS-2 was the last surviving of two satellites scientists reverently call “grandfathers of Earth observation in Europe” , the BBC reports.

Launched in the early 1990s by the European Space Agency (ESA), the two ERS (Earth Remote Sensing) missions offered scientists new ways of studying our planet’s atmosphere, land and oceans . This included monitoring the sea ice, deforestation, ozone levels and many other aspects relating to our planet’s health.

Have you read?

6 technologies to help the world adapt to climate change, first us moon landing in 50 years, and other technology news you need to know, how our vast pool of earth data can be put to good use.

And what they revealed gave cause for great concern, according to the BBC. While scientists believed the polar ice sheets were stable and unlikely to be affected by climate change for decades, ERS information showed they were already undergoing dramatic change.

ERS-2 completed its mission in 2011, having laid the foundations for much of the Earth observation work going on today from space. So, what about ERS’ children and grandchildren?

1. PACE in search of phytoplankton

NASA’s PACE mission is the latest among ERS’ heirs. PACE stands for Plankton, Aerosol, Cloud, ocean Ecosystem. Launched in mid-February, the satellite will provide data about microscopic organisms in the water and particles in the air that are key to many processes affecting our planet , in particular climate change.

PACE’s instruments, among others, will enable scientists to track the distribution of phytoplankton , which plays a key role in the global carbon cycle as it absorbs CO2 and converts it into cellular material. It can also be used to keep tabs on the health of fisheries, harmful algae growth and other changes in our oceans.

Other equipment will monitor the impact of sunlight on atmospheric particles, clouds and air quality.

2. Monitoring Earth from the International Space Station

The International Space Station (ISS) is uniquely positioned to monitor our planet as it’s able to cover 90% of the Earth’s population . As it progresses along its orbit, it experiences 16 sunrises and sunsets a day.

Astronauts’ photography , for example, is one major monitoring source for tracking storms or volcanic eruptions in real time. Adding to this is an array of instruments placed on the outside of the space station, many of which collect climate data, according to NASA. Data collected on the ISS covers anything from mineral dust particles in the atmosphere as they can affect warming, cooling and air quality through sea surface temperatures and atmospheric gases like ozone.

3. CubeSats scour space for climate data

Shoebox-sized nano-satellites, called CubeSats, might be described as the ERS missions’ grandchildren.

They can be deployed from the ISS to test new climate science experiments and extend the station’s reach in climate change science to a much wider area.

CubeSats are modular, highly integrated and use hardware available off-the-shelf. This makes them scalable to the specific needs of a mission. They are also standardized, making them easier to fit into the standard transport containers on launch vehicles. This equates to more launch opportunities and lower costs.

4. Measuring sea and land surface temperatures

The Sea and Land Surface Temperature Radiometer (SLSTR) was launched as part of ESA’s Earth observation project, Copernicus. SLSTR systems are installed on two of its Sentinel satellites launched in 2016 and 2018, with two more missions planned for 2024 and 2025. Designed to continue the observation work undertaken by the ERS twins in the 1990s and early 2000s, SLSTR systems focus on ocean surface topography as well as land and sea surface temperature.

Biodiversity loss and climate change are occurring at unprecedented rates, threatening humanity’s very survival. Nature is in crisis, but there is hope. Investing in nature can not only increase our resilience to socioeconomic and environmental shocks, but it can help societies thrive.

There is strong recognition within the Forum that the future must be net-zero and nature-positive. The Nature Action Agenda initiative, within the Centre for Nature and Climate , is an inclusive, multistakeholder movement catalysing economic action to halt biodiversity loss by 2030.

The Nature Action Agenda is enabling business and policy action by:

Building a knowledge base to make a compelling economic and business case for safeguarding nature, showcasing solutions and bolstering research through the publication of the New Nature Economy Reports and impactful communications.

Catalysing leadership for nature-positive transitions through multi-stakeholder communities such as Champions for Nature that takes a leading role in shaping the net-zero, nature-positive agenda on the global stage.

Scaling up solutions in priority socio-economic systems through BiodiverCities by 2030 , turning cities into engines of nature-positive development; Financing for Nature , unlocking financial resources through innovative mechanisms such as high-integrity Biodiversity Credits Market ; and Sector Transitions to Nature Positive , accelerating sector-specific priority actions to reduce impacts and unlock opportunities.

Supporting an enabling environment by ensuring implementation of the Kunming-Montreal Global Biodiversity Framework and mobilizing business voices calling for ambitious policy actions in collaboration with Business for Nature .

With the forthcoming launches, scientists will have 40 years’ worth of sea surface temperature data available, helping them to understand long-term climate trends. What is more, the satellite equipment will help establish a baseline and enable us to measure the impact of decarbonization policies as we approach 2050 and beyond.

5. Tracking methane pollution from space

Launched in early March 2024, MethaneSat is the latest addition to the growing array of technology monitoring our planet's health. The aim is to locate methane leaks from oil and gas operations across the planet – as well as emission loss rates – and track their evolution over time.

Methane, which is the main constituent of natural gas , is the second-largest contributor to global warming after CO2. Its concentration in our atmosphere has more than doubled over the past 200 years.

Developed by US non-profit the Environmental Defense Fund with the New Zealand Space Agency, MethaneSat aims to bring accountability to the oil and gas industry . It will also help the sector prepare for new methane regulations in the EU and US.

Bringing all data together for a single view of our planet

With the vast amount of data on Earth’s climate being generated both on the planet and in space, a key ambition of the World Economic Forum is to bring these together in an open, online resource. Its Global Ecosystems Atlas is intended to provide a comprehensive view of the world’s ecosystems to help set conservation targets, monitor regulatory compliance, and design the food, health and mobility systems of the future.

The World Economic Forum is committed to furthering the dialogue on how Earth observation data can be leveraged to generate value for business, people and the planet, recently establishing its own Earth observation community. Learn more about this community here , including how to get involved and a recent community publication on The Catalytic Potential of Artificial Intelligence for Earth Observation .

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:

The agenda .chakra .wef-n7bacu{margin-top:16px;margin-bottom:16px;line-height:1.388;font-weight:400;} weekly.

A weekly update of the most important issues driving the global agenda

.chakra .wef-1dtnjt5{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;} More on Emerging Technologies .chakra .wef-17xejub{-webkit-flex:1;-ms-flex:1;flex:1;justify-self:stretch;-webkit-align-self:stretch;-ms-flex-item-align:stretch;align-self:stretch;} .chakra .wef-nr1rr4{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;white-space:normal;vertical-align:middle;text-transform:uppercase;font-size:0.75rem;border-radius:0.25rem;font-weight:700;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;line-height:1.2;-webkit-letter-spacing:1.25px;-moz-letter-spacing:1.25px;-ms-letter-spacing:1.25px;letter-spacing:1.25px;background:none;padding:0px;color:#B3B3B3;-webkit-box-decoration-break:clone;box-decoration-break:clone;-webkit-box-decoration-break:clone;}@media screen and (min-width:37.5rem){.chakra .wef-nr1rr4{font-size:0.875rem;}}@media screen and (min-width:56.5rem){.chakra .wef-nr1rr4{font-size:1rem;}} See all

Open Transaction Network: What is it and what does it mean for the incoming era?

Satwik Mishra, Neeraj Jain and Rajeesh Menon

March 22, 2024

Nvidia unveils new chip, and other technology stories to read

Sebastian Buckup

Technology’s tipping point: Why now is the time to earn trust in AI

Margot Edelman

March 21, 2024

Open Transaction Network: Could this shift in technology transform the global economy?

How pairing digital twin technology with AI could boost buildings’ emissions reductions

Philip Panaro, Sarah Parlow and François Amman

March 19, 2024

The challenges and opportunities with Ethiopia's digital transformation

Belete Molla Getahun

March 18, 2024