essay about a shopping mall

Essay on Shopping Mall

Students are often asked to write an essay on Shopping Mall in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Shopping Mall

What is a shopping mall.

A shopping mall is a large building with many stores. These stores sell different things like clothes, shoes, toys, books, and food. People go to malls to shop, eat, and have fun. Malls are usually very busy, especially on weekends.

Layout of a Shopping Mall

A shopping mall has many levels. Each level has many stores. There’s also a food court where you can eat. Some malls have movie theaters, play areas for kids, and even skating rinks. Malls are designed to make shopping easy and enjoyable.

Benefits of Shopping Malls

Shopping malls are convenient. You can find many different things in one place. Malls also have sales and discounts which help people save money. They are also a great place to meet friends and spend time together.

Challenges with Shopping Malls

While malls are fun, they can also be crowded. Finding parking can be hard. Sometimes, malls can be expensive too. It’s important to be careful with money when shopping at a mall.

In conclusion, shopping malls are a popular place for shopping, eating, and fun. They offer convenience but can also be crowded and expensive. It’s important to plan and budget when going to a mall.

250 Words Essay on Shopping Mall

A shopping mall is a big building that has many different stores. It is like a big market under one roof. You can find a variety of goods and services in a shopping mall. From clothes, shoes, and toys to food, electronics, and books, you can find almost everything.

Features of a Shopping Mall

Most shopping malls have a wide range of facilities. They have parking lots for cars and bikes. Inside, they have elevators and escalators for easy movement. Some malls also have movie theaters, play zones for kids, and food courts with different types of food.

Advantages of Shopping Malls

Shopping malls are very convenient. You can buy many things in one place. They save time and energy. They are also a great place to hang out with friends or family. They offer comfort and fun, along with shopping.

Disadvantages of Shopping Malls

Despite the benefits, shopping malls also have some downsides. They can be very crowded, especially on weekends. Prices can also be higher compared to local markets. Lastly, they can lead to impulse buying, which means buying things you don’t really need.

To sum up, shopping malls are a modern way to shop. They offer a wide range of goods and services under one roof. They have some advantages like convenience and variety, but also some disadvantages like higher prices and crowds. Still, they are a popular choice for shopping and entertainment.

500 Words Essay on Shopping Mall

Introduction to shopping malls.

Shopping malls are large buildings filled with many different stores. These stores sell a variety of items, like clothes, shoes, toys, electronics, and food. Shopping malls are a popular place for people to shop because they offer a wide range of products under one roof.

Structure of Shopping Malls

Shopping malls are usually multi-storied buildings. Each floor has a number of shops or stores. There are also escalators or elevators to help people move from one floor to another. Most malls have a food court, where there are many different types of food stalls. Some shopping malls even have movie theaters, play zones for kids, and other entertainment facilities.

Shopping malls offer many benefits. First, they save time. Instead of going to different places to buy different things, you can find everything you need in one place. This makes shopping easier and more convenient. Second, shopping malls offer a wide variety of products. You can compare prices and quality before making a purchase. Lastly, shopping malls are a great place to socialize. You can meet friends, have a meal together, or just spend time browsing the stores.

Challenges of Shopping Malls

Despite the benefits, there are also challenges with shopping malls. One of the main challenges is that they can be very crowded, especially on weekends and holidays. This can make shopping stressful and tiring. Another challenge is that items in shopping malls can be more expensive than in local markets or online stores. This is because the shops in the malls need to pay for their rent and other expenses.

Impact of Shopping Malls on Society

Shopping malls have a big impact on society. They have changed the way people shop and spend their leisure time. Many people prefer to go to shopping malls because they offer a comfortable and convenient shopping environment. They also create jobs for many people, from shopkeepers to security guards. On the other hand, shopping malls can also lead to increased consumerism. People may buy things they don’t really need just because they are available and easy to buy.

In conclusion, shopping malls are an important part of modern life. They offer a convenient place to shop, eat, and have fun. Despite the challenges, they continue to be popular with people of all ages. It is important to be mindful of our spending habits in malls and make wise choices. Shopping malls are more than just places to shop – they are also places where we can spend time with friends and family, and enjoy our leisure time.

That’s it! I hope the essay helped you.

If you’re looking for more, here are essays on other interesting topics:

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Shopping Mall Setting Observations Essay

Introduction, setting of the mall, choreography of movement of people inside the mall, developments of hierarchy of space, reactions of people while i move into a different place.

This essay is mainly about a shopping mall I visited recently. It includes the setting of the mall, choreography in the movements of people in the mall, developments of hierarchy of space in the mall etc. I have also included a description of reactions of a few people while I was walking in a beach.

There are two entrances to the mall. First one is near the car parking area in the left side of the building and the large entrance is in front of the mall. This large entrance is beautifully decorated to attract people who pass through the road. There are two exits also; one on the right side of the building and the other one in the entrance near car parking area. Security guards have been placed near the entrances and exits.

The shops are arranged in a circular shape inside the mall. There is a wonderful statue at the center of the circle. Six floors are there in the mall and each of them is specially arranged for selling different kinds of articles. Four elevators are arranged around the circle.

First floor is particularly arranged for selling food items. The right side corner is reserved only for ATMs. Second floor locates clothe stores. Different brand names have been advertised on the walls of these stores. Ornament shops are arranged on the third floor. There are separate shops for ornaments from different countries. One side of this floor consists of shops for selling antiques. There are four such shops on this floor. Fourth floor is specially designed for kids. Some of the shops are for kids’ wears and some others for toys. The last floor is for selling electronic goods like mobile phone, computer, etc.

The walls of the building are painted with different dark colors. Small and big advertisement boards are hung on the walls. But the advertisement of a telecom service provider is larger than all others. It is placed opposite to the main entrance. All shops have more than one security staff.

There are significant changes in the movement of people inside the mall. Number of youngsters is very high compared to other age groups. Only very few people come to the mall with intention to buy something. They purchase whatever they want and go back. But most people talk each other and visit shop by shop. Their intention is not only to purchase something but they also want to enjoy the place. Some people come with kids and they make use of the baby carriers which are available in the mall. The crowd is comparatively big on the first and second floors. Visitors walk through these floors very carefully and slowly to avoid collision.

The arrangement of floors of the mall is made with certain intentions. The first floor is allowed for supplying food items for the convenience of the customers. This is the space where large number of customers can be expected. As the shops are arranged around a circle, it is possible to view all of them standing in the middle of the circle. So, it is very easy for the customers to locate the shops that they want to visit.

I observed a few people while I was walking in the beach. The reactions of people were quite different from people in the mall. In the beach the people concentrated in interacting with each other. They did not want to purchase anything. Some people just looked at me for a moment while they were chatting with each other and they continued their activities after understanding me as an unfamiliar face.

Setting of shopping malls and hierarchy of spaces in the mall are something which should be done carefully. It should be in such a way to satisfy different kinds of customers. Behavior and movement of people inside the shopping mall is quite different from other places.

• Chicago (A-D)
• Chicago (N-B)

IvyPanda. (2023, October 31). Shopping Mall Setting Observations. https://ivypanda.com/essays/shopping-mall-observation/

"Shopping Mall Setting Observations." IvyPanda , 31 Oct. 2023, ivypanda.com/essays/shopping-mall-observation/.

IvyPanda . (2023) 'Shopping Mall Setting Observations'. 31 October.

IvyPanda . 2023. "Shopping Mall Setting Observations." October 31, 2023. https://ivypanda.com/essays/shopping-mall-observation/.

1. IvyPanda . "Shopping Mall Setting Observations." October 31, 2023. https://ivypanda.com/essays/shopping-mall-observation/.

Bibliography

IvyPanda . "Shopping Mall Setting Observations." October 31, 2023. https://ivypanda.com/essays/shopping-mall-observation/.

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Essay on Shopping [ Importance, Skills, Shopping Tips ]

Shopping is an activity or buying, assessing, analyzing or comparing products, goods and materials. The typical family shopping refers at the tasks of buying items or products from market for day to day use. The following essay talks about Shopping, meaning and history of shopping along with skills, tips needed for effective shopping in life.

List of Topics

Essay on Shopping | Meaning, History & Importance of Shopping in Life

Shopping is an activity that we all engage in on a daily basis. Even though it may seem like a mundane task, there is more to shopping than meets the eye. In fact, shopping can be quite interesting if one takes the time to look at it from different angles.

What is Shopping?

Shopping is defined as the act of buying goods or services from a store or online. It is a necessary part of our daily lives as we need to purchase items in order to live comfortably. We all have different shopping habits and preferences, but the basic idea is the same – to find and buy the things we need or want.

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The History of Shopping:

Shopping has been around for centuries, and its history is fascinating. Originally, people would shop at local markets where they could buy fresh produce, meat, and other items. These markets were a gathering place for the community, and shoppers would often chat with each other while they were picking out their fruits and vegetables.

As time went on, department stores and supermarkets began to pop up. These stores offered a wider variety of goods, and people could buy everything they needed under one roof. This was a convenient option for shoppers, and it quickly became popular.

Today, we can shop online from the comfort of our own homes. We can order anything we want with just a few clicks, and it will be delivered right to our door. This is a great option for busy people or for those who live far from the city.

Skills Needed for Shopping

In order to be a good shopper, there are certain skills that you need to possess. First of all, you need to know what you want. It is important to have a clear idea of what you are looking for before you start shopping. This will save you time and money, as you will not waste your time browsing through items that you don’t need.

You also need to be patient. Shopping can be a long process, and it is important to take your time when making decisions. If you are in a hurry, you are likely to make bad choices and end up spending more money than you intended.

Finally, you need to be savvy with your money. There are many ways to save money when shopping, and it is important to take advantage of these deals. There are also many traps that shoppers can fall into, such as impulse buying and overspending. If you are aware of these dangers, you can avoid them and stay on budget.

Shopping Tips:

Now that you know what skills you need to be a good shopper, here are some tips to help you save time and money when shopping.

1. Do your research before you shop. This includes knowing what you want and finding the best deals. 2. Make a list of what you need and stick to it. This will prevent you from buying things that you don’t need.

3. Take your time when shopping. This will help you avoid making impulse purchases.

4. Be aware of sales and special offers. This will help you save money on the items that you need.

5. Only buy what you can afford. This will help you stay on budget and avoid debt.

Shopping is a necessary part of our lives, but it can also be a fun and interesting activity. If you take the time to learn about shopping and develop good skills, you can save time and money when buying items that you need.

Essay on Shopping Online:

Online shopping has become a convenient and popular way of purchasing goods in today’s world. With the rise of technology and e-commerce platforms, people can now buy almost anything they need with just a few clicks. This trend has revolutionized the way we shop, making it easier, faster and more efficient.

One major advantage of online shopping is the convenience it offers. You no longer have to physically go to a store, navigate through crowds and wait in long queues. All you need is an internet connection and a device, and you can shop from the comfort of your own home. This not only saves time but also eliminates the stress of traditional shopping.

Another benefit is the wide variety of products available online. With just a few clicks, you can access products from all around the world. This gives you access to a larger selection and helps you find unique items that may not be available in your local stores.

Moreover, online shopping often offers better deals and discounts compared to brick-and-mortar stores. With the ability to compare prices easily, shoppers can make informed decisions and save money on their purchases.

However, there are also some drawbacks to online shopping. One major concern is the security of personal and financial information. It is important to only shop on secure websites and take precautions to protect sensitive data.

In conclusion, online shopping has greatly transformed the way we purchase goods. While it offers numerous benefits such as convenience and variety, it is also important to be cautious and responsible while making online purchases. With proper precautions, online shopping can be a safe and efficient way to fulfill our shopping needs. So, embrace the digital world and enjoy the convenience of online shopping!

Essay on Shopping Mall:

hopping malls are large retail complexes that have a variety of stores, restaurants, and entertainment options. These places are designed to provide a convenient one-stop shopping experience for customers.

The concept of shopping malls originated in the United States during the 1950s and quickly spread globally. Today, there are thousands of shopping malls around the world, each with its own unique design and offerings.

Shopping malls offer a wide range of products, from clothing and electronics to groceries and home goods. This makes it easier for customers to find everything they need in one place instead of having to visit multiple stores. Additionally, most malls have ample parking space, making them easily accessible for customers.

Apart from shopping, malls also provide various recreational options such as movie theaters, arcades, and food courts. This makes it a popular destination for families and friends to spend time together.

However, the rise of online shopping has impacted the popularity of shopping malls in recent years. Many customers now prefer the convenience of shopping from home instead of visiting a physical store. As a result, many malls are adapting by incorporating online shopping options or providing unique experiences that cannot be replicated online.

Despite these challenges, shopping malls continue to be a favored destination for many customers. The convenience, variety, and entertainment options make it an attractive choice for shoppers of all ages. With growing innovation and adaptation, shopping malls are likely to remain relevant in the retail industry for years to come. Shopping malls also serve as a hub for economic activity, providing job opportunities for thousands of people and contributing to the local economy.

Moreover, shopping malls have become more than just a place to shop. They are now a popular spot for social gatherings, events, concerts, and other activities. This has transformed shopping malls into community centers that bring people together, fostering a sense of community and belonging.

In conclusion, shopping malls have evolved from simple retail spaces to complex and dynamic centers that cater to the needs and desires of modern consumers. Despite the challenges posed by online shopping, malls continue to thrive and offer a unique shopping experience for customers.

Essay on Shopping Experience:

The shopping experience has evolved tremendously over the years. From traditional brick-and-mortar stores to online shopping, it has become more convenient and accessible for consumers. The availability of multiple options, competitive pricing, and fast delivery have made shopping a delightful experience.

With the rise of e-commerce giants like Amazon and Alibaba, shopping has become a global phenomenon. Customers can now purchase products from any corner of the world and get them delivered to their doorstep in a matter of days. This has also opened up opportunities for small businesses to reach a wider audience and grow.

Moreover, with the advancement in technology, shopping has become more personalized. AI-powered algorithms suggest products based on our browsing history and preferences, making it easier for us to find exactly what we need. Also, the integration of virtual and augmented reality has made online shopping almost as immersive as physical store experiences.

In conclusion, the shopping experience has transformed into a seamless and hassle-free process for consumers. With new innovations and advancements, it will continue to evolve and enhance in the future.

Some additional factors that contribute to a great shopping experience include excellent customer service, easy returns and exchanges, and secure payment options. These aspects not only make the shopping experience smooth but also build trust and loyalty between the brand and its customers .

As consumers, we must also be mindful of our purchases and support ethical and sustainable businesses for a positive shopping experience for all parties involved. Overall, the shopping experience has become more than just buying products; it is now a holistic and enjoyable experience that caters to our needs and preferences.

Essay on Shopping with My Mother:

Shopping with my mother is always an interesting and exciting experience. As a child, I used to accompany her every time she would go out to buy groceries or clothes. It was our special bonding time, where we would talk about anything and everything while browsing through the aisles of the supermarket or trying on different outfits at the mall.

One of my favorite parts was watching my mother haggle with the shopkeepers, trying to get the best deals and bargains. It was like a game for her, and I loved seeing her win.

But as I grew older, shopping with my mother took on a different meaning. It became less about buying things and more about spending quality time together. We would still talk and laugh, but now it was about deeper conversations and understanding each other’s perspectives.

My mother would also give me little shopping tips and tricks, teaching me how to be a smart and responsible shopper. She taught me the importance of budgeting and only buying what we really needed.

Even now, as an adult, I still love going shopping with my mother. It may not be as frequent as before, but it’s still a cherished tradition that I hope to continue for many years to come. It’s not just about the material things we buy, but the memories and moments we create together while shopping. And that is something truly priceless.

So, no matter how old I get, I will always look forward to going shopping with my mother. So, these were some interesting experiences that I have shared with my mother while we went shopping. But, going shopping with your mother is not just about spending quality time together or buying things, it also teaches us many life lessons.

From my mother’s bargaining skills, I learned the importance of being confident and standing up for yourself. She showed me that a little persistence can go a long way in getting what you want. And from her budgeting tips, I learned to be responsible and wise with my money.

But most importantly, shopping with my mother taught me the value of family and the importance of cherishing every moment spent together. As we get caught up in our busy lives, it’s easy to overlook these simple yet precious moments. But when we go shopping together, all distractions and worries fade away, and we are just two individuals enjoying each other’s company.

In today’s fast-paced world, it’s rare to have such moments of quality time with loved ones. So, I’m grateful for every shopping trip I’ve had with my mother and look forward to making more beautiful memories in the future.

It may seem like a mundane activity to some, but for me, shopping with my mother will always hold a special place in my heart. It’s not just about the things we buy, but the love and connection we share while doing so. And that is something I will always cherish.

Paragraph about Shopping Online:

Online shopping has become increasingly popular in recent years due to the convenience it offers. With just a few clicks, shoppers can browse and purchase products from the comfort of their own homes. This eliminates the need to physically visit multiple stores, saving time and effort.

Moreover, online shopping allows for a wider variety of products to choose from compared to physical retail stores. Consumers have access to products from all around the world, making it easier to find unique or niche items. Additionally, online shopping often offers lower prices and discounts compared to traditional brick-and-mortar stores.

However, there are also some drawbacks to consider when shopping online. One of the main concerns is the security of personal information and payment details. It’s important for consumers to ensure they are using a secure website and to be cautious when providing sensitive information.

In conclusion, while online shopping offers convenience and a wider selection of products, it’s important for consumers to stay informed and take precautions to protect themselves. With the right knowledge and practices, shopping online can be a convenient and enjoyable experience.

Essay about Shopping Habits:

Shopping is a common activity that almost everyone engages in. Some people shop as a form of leisure, while others do it out of necessity. Regardless of the reason, shopping has become deeply ingrained in our daily lives.

In today’s fast-paced world, consumers are constantly bombarded with advertisements and new products to purchase. This has led to an increase in impulsive buying and an overabundance of material possessions. As a result, many people have developed a habit of mindless shopping, often buying things they don’t need or can’t afford.

This type of shopping habit can have negative consequences not only on an individual’s financial well-being but also on the environment. The constant production and consumption of goods contribute to pollution and waste, which in turn harms our planet.

To break this habit, it is important to become more mindful of our shopping behavior. This can include creating a budget and sticking to it, making a list before going shopping, and questioning whether we really need an item before purchasing it. It’s also important to consider the ethical and environmental impact of our purchases.

By being more aware of our shopping habits and making conscious choices, we can not only save money but also contribute to a more sustainable future. Additionally, by reducing mindless consumption, we can learn to appreciate the things we have and find happiness in experiences rather than material possessions.

Shopping should be a purposeful and intentional activity, not just another mindless task on our to-do list. So the next time you go shopping, remember to shop mindfully and make choices that benefit both yourself and the world around you. So let’s all start breaking our shopping habits and strive towards a more conscious and sustainable future. Let’s make every purchase count.

Finally, it is important to note that breaking a habit takes time and effort. It won’t happen overnight, but with persistence and determination, we can all develop healthier shopping habits.

So let’s continue to educate ourselves on the impact of our consumerism and make small changes in our daily lives that will lead to a larger positive impact on society and the environment. Shopping is inevitable, but how we choose to shop can make all the difference.

My Favorite Shop Essay:

My favorite shop is a small boutique located in the heart of the city. The moment I step inside, I am greeted with warm smiles and the sweet smell of freshly brewed coffee. The shop has a unique atmosphere that makes me feel calm and relaxed.

The collection of clothes they have is amazing – from casual wear to formal dresses, they have it all. What sets this shop apart from others is their attention to detail. The staff takes the time to understand my preferences and always helps me find the perfect outfit.

Apart from clothes, they also offer a range of accessories that are hard to resist. I have bought some of my best scarves and handbags from this shop. They also have a small section dedicated to home décor, which is equally charming.

Moreover, the prices are reasonable, and they often have sales and discounts that make shopping here even more delightful. I always recommend this shop to my friends and family, and it has become our go-to place for all our fashion needs. Without a doubt, this is my favorite shop in the city!

I can spend hours browsing through the collection at my favorite shop. The shop not only offers a great shopping experience but also supports local designers and artisans. Their unique designs and high-quality products make it difficult for me to leave the shop empty-handed.

In addition to clothes and accessories, they also have a small café inside where I love to sit and enjoy a cup of coffee with some delicious pastries. It’s the perfect place to relax and unwind after a long day of shopping.

The shop also hosts events and workshops, making it more than just a retail store. I have attended some of their events, which were not only fun but also educational.

Overall, my favorite shop is more than just a place to buy clothes – it’s an experience. It has become a part of my routine to visit the shop at least once a week, and I can never get enough of it! Its cozy atmosphere, friendly staff, and unique products make it truly special. It’s safe to say that this shop has stolen my heart. So if you ever find yourself in the city, make sure to pay a visit to this hidden gem – you won’t be disappointed!

Whether it’s for a special occasion or just a casual day out, my favorite shop always has something perfect for every style and budget. I am grateful to have found this shop, and it will always hold a special place in my heart. Cheers to many more shopping sprees at my favorite shop!

So go ahead and treat yourself to some retail therapy at this wonderful boutique – you won’t regret it. The only downside? Your wardrobe may be overflowing with amazing finds from this shop! But then again, can one ever have too many clothes? I’ll leave that up to you to decide. Happy shopping!

Window Shopping Essay:

Window shopping is a popular activity that involves browsing through store windows and looking at various products without actually making any purchases. It can be a fun and relaxing way to spend time with friends or on your own. Window shopping allows you to get a sense of the latest trends, compare prices and explore new stores without committing to buying anything.

One of the main benefits of window shopping is that it can help you save money. By browsing through different stores and comparing prices, you can make informed decisions about what purchases are actually worth making. It also allows you to discover new products or brands that you may not have considered before.

Moreover, window shopping can also be a great way to reduce stress and unwind. Walking around and looking at beautiful displays can be a therapeutic experience. It can also be a great way to get some exercise and fresh air while indulging in your favorite hobby.

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In conclusion, window shopping is more than just a way to pass time, it has many advantages and can even be considered as a form of entertainment. So next time you have some free time, try going for a stroll and enjoy the simple pleasure of window shopping. Who knows, you might even stumble upon some great deals along the way!

Q: How do you write a shopping essay?

A: To write a shopping essay, choose a specific aspect of shopping to focus on, like consumer behavior, economic impact, or personal experiences. Research your topic, organize your thoughts, and provide evidence and examples to support your points.

Q: Why is shopping important in our life?

A: Shopping is important in our life because it fulfills basic needs, expresses individual preferences, supports the economy, and provides a form of entertainment and self-expression.

Q: Why do you love shopping?

A: I don’t have personal preferences or emotions, so I do not love shopping. My responses are based on information and do not reflect personal feelings.

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The future of the shopping mall

Officially shopping malls are defined as “one or more buildings forming a complex of shops representing merchandisers, with interconnected walkways enabling visitors to walk from unit to unit.” 1 Wikipedia Unofficially, they are the heart and soul of communities, the foundation of retail economies, and a social sanctuary for teenagers everywhere. In recent decades, the concept of the shopping mall, which has its origins in the U.S. and became a full-blown modern retail trend there in the post-WWII years, has proliferated across the globe. The five largest malls in the world now reside in Asia. China’s New South China Mall in Dongguan stands at the top of the heap with 2.9 million square meters of space.

Despite its ubiquity, the mall as it’s been conceived for the last half century is at a critical inflection point. A storm of global trends are coming together at the same time to cause malls to change the role they play in people’s lives. No longer are they primarily about shopping. Now, when consumers visit malls, they are looking for experiences that go well beyond traditional shopping.

The trends helping to create this change include changing demographics, such as an aging population and increased urbanization, which means more people living in smaller spaces and a greater need for public spaces in which to socialize and congregate. In this environment, malls offer a welcome watering hole, especially in cities where other public spaces are not safe. Sustainability concerns are causing some consumers to prefer mixed use developments where they can live, shop and work all within walking distance – instead of having to get into a car and drive to a crowded suburban mall. The growing middle classes in Latin America and Asia maintain a strong association between consumption and pleasure, driving the need for more engaging shopping experiences. And finally, the e-commerce revolution and the rise of digital technologies are fundamentally reshaping consumer expectations and shifting the function of stores toward useful and entertaining customer experiences.

As these trends advance across the global stage, they are forcing mall operators to rethink how they conceive and operate their properties. This identity crisis is most intense in the U.S., the country that pioneered malls and has the most malls per inhabitant. Thanks to a continued economic slowdown and rapid advance of the digital revolution, the U.S. mall industry is retracting and facing high vacancy levels. Websites such as deadmalls.com collect pictures of weedy parking lots and barren food courts, and try to explain how once-thriving shopping centers began to spiral downward.  

In the face of these considerable challenges, malls are seeking to stay relevant, drive growth and boost efficiency. We see successful players investing along three key fronts.

1. Differentiating the consumer offering, with a focus on experience and convenience.

Online shopping provides consumers with ultimate levels of convenience. Malls will never be able to compete with the endless product selection, price comparisons and always-on nature of online. Nor should they try. Instead, malls need to move in a different direction, away from commoditized shopping experiences and toward a broadened value proposition for consumers.

Innovative malls are incorporating value-added elements that attempt to recast the mall as the new downtown, including concerts, arts centers, spas, fitness clubs, and farmer’s markets. These services provide a level of leisure and entertainment that can never be satisfied online. Xanadu, a mall 30 km from Madrid, for instance, has gone out of its way to provide the means for parents to spend quality time with their children. The mall features a ski slope, go karts, balloon rides, bowling and billiards. Similarly, the Mall of America in Minnesota has an underwater aquarium, a theme park, and a dinosaur walk museum. In Brazil, for instance, a new focus on leisure and entertainment is already driving growth. Revenue coming into malls from these offerings grew 41 percent in 2013 compared to 2012.

An emphasis on fine dining and events  is also helping to make malls the hub of the local community – a place to share quality time with friends and family, not just wolf down a meal at the food court. The King of Prussia Mall, located 30 km from Philadelphia, has a Morton’s Steakhouse and Capital Grille. The Crystal Cove shopping center in Newport Beach, CA has more than a dozen upscale restaurants, including Tamarind of London and Mastro’s Ocean Club.

On the tenant mix front, innovative malls are strategically rethinking the types of stores that consumers will respond to. Anchor tenants that drive traffic are still key, but we also see a new emphasis on a curated mix of smaller stores that add a sense of novelty to the mall offering. Additionally, some malls are making greater use of temporary, flexible spaces that can accommodate different stores over time. Pop up stores, showroom spaces and kiosks provide customers with a sense of the unexpected and give them a reason to treasure hunt.

Finally, malls are overcoming the commoditization problem by focusing on specific consumer segments and/or creating specific zones within the mall that allow consumers to find an area that caters to them. In the Dubai Mall, for instance, “Fashion Avenue” is an area dedicated to luxury brands and services tailored to the upscale customer, including a separate outside entrance and parking area. In the 7-story CentralWord mall in Bangkok, home décor is on the 5th level, technology on the 4th, and fashion apparel on 1-3. This approach also represents a way for malls to ensure that customers don’t get lost inside the ever increasing square footage of malls.

2. Transforming the mall experience by leveraging technology and multichannel strategies.

The digital transformation of retail is not all bad news for malls. On the contrary, it presents new opportunities for malls to engage consumers throughout their decision journeys. There are three primary ways in which malls are leveraging technology:

First, they are extending their relationships with customers to before and after the mall visit. This is about engaging customers through compelling content and creating deeper bonds with them through social media and proprietary sites and apps, as well as loyalty programs. Social media can be used, for instance, to create buzz about new tenants or solicit ideas from consumers about ideas for new stores. One mall company has utilized segmented Facebook communication to speak to different communities, such as different geographies or interest groups or specific malls. Mall loyalty programs can provide the means for malls to establish a direct relationship with customers that goes beyond each visit to the mall, while allowing malls to collect precious information about customers.  

Just like retailers, malls should reach out to their customers with customized offers, gift ideas and other targeted advertisements based on real time intelligence and location-based marketing. While malls face the challenge of not having direct access to shopper purchase data, this can be overcome by inducing shoppers to use their smartphone to scan purchase receipts in exchange for points that can be redeemed for concerts tickets, books, discount vouchers for participating merchants, free parking or invitations to events (e.g., a fashion show). Alternatively, technologies such as face recognition, location-based mobile ads, and beacons are already being successfully applied in order to identify and establish targeted contact with repeat customers. Such technologies are also valuable for gathering consumer behavioral data from which malls can glean useful insights.

Secondly, malls are using technology to transform mall usability as a means of improving customer satisfaction. There is ample opportunity for malls to decrease customer pain points, while simultaneously creating entirely new delight points. Technology, for instance, can be used to address one of the biggest challenges shoppers face at the mall – finding parking. Sensors located in parking lots detect how many spots are available on each level and give visual indicators to drivers. Once within the mall, mobile apps can offer quick, easy guides to help shoppers find what they’re looking for at today’s increasingly large and multi-level malls.

Thirdly, malls are utilizing digital capabilities to take the shopping experience to the next level. It critical for malls to take a more active role in shaping the shopping experience, either by acting more like retailers or by partnering with them. Mall players are experimenting with a variety of different business models to make this happen, but there are no certain winners yet. To introduce elements of e-commerce into the mall, Taubman partnered with Twentieth Century Fox to put virtual storefronts – “Fox Movie Mall” – in at least 18 luxury malls. There, shoppers can purchase movie tickets by scanning a QR code with their smartphone. As the barriers between online and offline blur, some mall operators are venturing into online with a complete virtual mall offering. In 2011, the Australian mall company Westfield launched an online mall (and later a mobile app) with 150 stores, 3,000 brands, and over 1 million products. The company collects a small listing fee from merchants, as well as a commission of between 20-30 percent on every sale. Driven by the knowledge that 60 percent of the 1.1 billion annual shoppers in its malls use mobile devices, Westfield also created a research lab located in San Francisco, with the mission of finding technology applications and services that can further enhance the retail experience for both shoppers and retailers.

3. Exploration of new formats and commercial real estate opportunities.

The most innovative malls today look nothing like their predecessors. Although location remains the key real estate consideration for malls, a differentiated design and structure is increasingly important. Open air malls go a long ways toward lending an atmosphere of a town center, especially when they incorporate mixed use real estate. Many of the malls being built in urban areas are open and fully integrated with the landscape. The Cabot Circus Shopping Centre in Bristol, England, for instance, has a unique shell-shaped glass roof that’s the size of one and a half football fields. Incorporating environmental sustainability considerations, the mall is accessible by public transportation and features a rainwater harvesting system. Even malls that are enclosed are now incorporating more natural ambiance into their design, installing plants and trees, wood walls and floors, waterfalls, and lots of glass to let in natural lighting. Such elements help malls better blend in with their surroundings.

It is critical that malls be about much more than stores. We see the mix of tenant/public space moving from the current 70/30 to 60/40, or even 50/50. When this happens, these expanded public spaces will need to be planned and programed over the year much like an exhibition. They will be managed more like content and media, instead of real estate.

Mixed used developments offer consumers an attractive, integrated community in which to live, work and shop. They also serve to generate additional traffic for the malls while maximizing returns on invested capital. Other commercial real estate opportunities that can add alternative revenue streams are hotels, office buildings and airports.

Lastly, outlets malls are an increasingly popular alternate format in more mature markets such as the U.S., particularly after the downturn of the economy, and they have been a key driver of growth for many players. In emerging economies like Brazil, outlets are also gaining attention and we see mall operators experimenting with this format as a means of attracting price conscious consumers and deal seekers.

Implications for malls

Although these trends are expressing themselves to varying degrees in different markets around the world, we believe they are relevant globally and should be taken to heart no matter where mall companies operate. There are three strategic considerations that players should understand when figuring out how to best react.

1) Evolve the offering by defining a clear value proposition for both consumers and retailers, anchoring it on deep consumer insights and bullet-proof economics. Among the large universe of options for enhancing the customer experience, it is possible to identify initiatives that will be both ROI-positive and substantially boost the satisfaction customers have toward malls. To do this, mall players must first isolate and quantify the consumer touch points that are most responsible for driving satisfaction. Use these touch points to prioritize areas of investment and to design a cohesive customer experience program that will yield higher visit and/or spend rates, and ultimately greater consumer loyalty.

2) Increase productivity and efficiency of the current mall base through a strategic review of the tenant mix, taking into account consumer needs and retailer economics. This analysis should guide the management of rent pricing and overall commercial planning. On the cost front, the focus should be on strict management of direct and indirect costs, combined with operational efficiency, which is critical for successful customer experience transformations.

3) Think surgically about where and how to grow in a way that won’t jeopardize returns. Focus on city clusters and regions that have distinctive opportunities for growth. This includes thinking purposefully about disciplined capex management and which formats are going to create the biggest impact, whether that’s traditional, multi-use, neighborhood or outlet.

Executing against these considerations will often require that mall players develop new capabilities. Westfield, for example, has established a Digital Office group that reports to the CEO with the mission of spearheading digital initiatives across the organization. Other companies have created “customer experience” teams that are responsible for creating and integrating a unified vision of customer initiatives. Still others have created retail teams responsible for working on partnerships with retailers, or alternatively, operating retail operations themselves.

The world of retail is changing dramatically, but the mall still can have a central role in urban and suburban societies. To avoid becoming what one chief executive calls a “historical anachronism – a sixty-year aberration that no longer meets the public’s needs,” mall operators must expand their horizons of what a mall can be. They must envision themselves no longer as real estate brokers, but instead as customer-facing providers of shoppable entertainment.

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What the Suburb Haters Don’t Understand

The homogeneity of the suburbs has an upside: If strip malls and subdivisions remind you of home, you can feel nostalgic almost anywhere.

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If you listen to the experts, much of the place I’m from is not a place at all. Suburban Michigan is full of winding roads dotted with identical houses, strip malls stuffed with chain restaurants and big-box stores, and thoroughfares designed for cars, with pedestrian walkways as an afterthought. The anthropologist Marc Augé coined the term non-places to describe interchangeable, impersonal spaces lacking in history and culture that people pass through quickly and anonymously. Non-places—such as shopping centers, gas stations, and highways—can be found everywhere but seem to particularly proliferate in suburbs like the one I grew up in. The writer James Howard Kunstler memorably called this sort of landscape “the geography of nowhere.”

In his book of the same title, Kunstler traces the history of the suburbs from the Puritans’ 17th-century conception of private property up to the early 1990s, when The Geography of Nowhere was published. He argues that, enamored with both automobiles and the sheer amount of space in this country, the U.S. built a sprawling empire of suburbs because, as he puts it, “it seemed like a good idea at the time.” But this arrangement has proved to be “deeply demoralizing and psychologically punishing,” he told me in an email—not only because the design of suburbia is unsightly but because it is at odds with human connection and flourishing. He doesn’t mince words about what he sees as the consequences of this way of life, writing in his book that “the immersive ugliness of the built environment in the USA is entropy made visible,” and suggesting that America has become “a nation of people conditioned to spend their lives in places not worth caring about.”

This sort of dismissal is a common posture, though few have put it quite so colorfully. Perhaps because of the sometimes bland and homogenous built environment, many people assume the suburbs have a conformist culture too. These places have long been associated with boredom , with a vague, free-floating malaise. (Or, as one writer bluntly put it , “You know it sucks, but it’s hard to say exactly why.”) There is a Subreddit with 60,000 members called “Suburban Hell.” All of this adds up to a popular conception of suburbs as indistinct and interchangeable—they are “ no-man’s-land ,” the “middle of nowhere.” And this idea doesn’t come only from city slickers sneering at “flyover country.” Jason Diamond, the author of the book The Sprawl , said in an interview with Bloomberg that he’s noticed a “self-hatred” among people who come from suburbia.

From the September 1996 issue: Home from nowhere

Yet the majority of Americans live in this “nowhere.” Being precise about the proportion of the U.S. that is suburbia is difficult—the federal government, in much of its data, doesn’t distinguish “suburban” as a category distinct from “rural” and “urban” (perhaps implying that it, too, considers these places not worth caring about). But in the 2017 American Housing Survey , the government asked people to describe their own neighborhoods, and 52 percent classified them as suburban. These neighborhoods aren’t frozen 1950s stereotypes, either; they are evolving places. For instance, once synonymous with segregation, the suburbs are now more diverse than ever .

The point is: A lot of life happens in these places. Where there is life, there is connection and emotion. Where there is connection and emotion, nostalgia follows. And so, yes, decades of policy decisions and corporate development have led to what Kunstler calls the “depressing, brutal, ugly, unhealthy, and spiritually degrading” landscapes of the suburbs. But at the same time, many people who have called these places home still have a sentimental connection to them, any spiritual degradation notwithstanding. And a curious side effect of the ubiquity of suburban institutions is that I can feel that small spark of recognition—of, dare I say it, “home”—anywhere I encounter it.

To defend my hometown, in part, from the accusations of cultural blandness and lack of history: Ypsilanti, Michigan, is the home of Domino’s Pizza! Of the world’s most phallic building ! We were once held in inexplicable thrall for several months to a turkey that camped out in an intersection ! Most suburban places, I have to imagine, have their own quirks and unique histories if you care to look for them. But it is also true that for my hometown and many others, these charms are mixed in with, or even obscured by, a whole lot of nowhere.

Read: The turkey in the left turn lane

Much of my youth was spent in these non-places: celebrating birthdays at a strip-mall Red Lobster, my sisters and I shoving Cheddar Bay biscuits in our purses for later; looking out of car windows at beige subdivisions on one side, cornfields on the other; messing around in Target with my friends just for something to do; depending on automobiles to go anywhere or do anything. Would I have been happier, healthier, more independent in a more walkable city? Would my relationships have been richer if we had more intentionally designed public spaces ? That’s what macro-level arguments about urban design would seem to imply, but on an individual level, those questions are unanswerable. It was what it was. Sure, I once got lost trying to go for a walk in our subdivision, turned around by the endlessly looping streets. But we did have a lot of fun at Target.

I haven’t lived in Ypsilanti since I was 17, decamping first to a college campus north of Chicago, then to Chicago proper, then to Washington, D.C., where I’ve lived for more than 10 years. Yet at the risk of being one of the “apologists for the ubiquitous highway crud” whom Kunstler derides in his book, I must say that even after all this time, I feel at home in a strip mall. It is familiar; it is my heritage. At least once a year, the winds blow in from the Midwest, and I cannot rest until I make a pilgrimage to an Olive Garden. If home is “nowhere,” and nowhere has spread almost everywhere, then many places can remind you of home.

I know that I’m not the only one who feels a real emotional connection to the corporate trappings of suburbia. The food website Eater had a long-running series of essays called “ Life in Chains ,” in which writers reflected on the ways chain restaurants had shaped them. One of my favorite icebreakers is to ask people to build the strip mall of their dreams using five chain establishments—and people get very passionate in their responses. (If you’re wondering, mine are: Target, Barnes & Noble, Panera Bread, Ulta, and an AMC movie theater.) During the early pandemic, a writer for Vice found herself longing for the experience of wandering the aisles of a TJ Maxx—and the regular Sundays she spent there with her mother.

Read: Revenge of the suburbs

Of course, people do crave specificity in the places they’re from, even in suburbia. I think the particular passion people have for those slightly more regional chains—Californians and In-N-Out Burger, southerners and Waffle House — is evidence of that. No one wants to feel like they’re from nowhere. But life happens where you are, and if where you are is a strip mall by a highway on-ramp, well, you work with what you’ve got.

Admittedly, an aspect of this is sad. For some children of the suburbs, we can feel like our formative tastes and our earliest emotions were hijacked by consumer culture and decades of zoning law. But nostalgia isn’t really a reflection of whether something is good or bad, researchers tell me; quality is essentially irrelevant. What matters is whether something holds meaning for you . And places are “easy for us to attach emotionality to,” Krystine Batcho, a professor of psychology at Le Moyne College who studies nostalgia, told me. Although suburban nostalgia might be stronger for people like me who’ve moved away from the burbs, a place can be an active part of your life and still “cue those old memories” each time you visit, Clay Routledge, a psychologist who directs the Human Flourishing Lab at the nonprofit think tank Archbridge Institute, told me.

Is Taco Bell a gaudy restaurant that serves cheap sodium bombs that all taste basically the same and bear only a passing resemblance to actual Mexican cuisine? Definitely. But I’ll always love it, not just because I think it’s delicious but because that’s where my high-school friends and I would go to pick up sacks of 99-cent bean burritos to bring back for dinner when drama rehearsal was scheduled to run late. So Taco Bell bean burritos, to me, taste like staying at school until 9 p.m. and trying to do homework on the side of the stage between scenes, like the intense friendships of a ragtag group of teens figuring out who they are by pretending to be other people.

“People make a place, and that’s what nostalgia reveals,” Routledge said. Research on what makes people attached to a place shows that the social ties associated with it are a huge factor. In a survey that Routledge did last year, he found that almost three-quarters of Americans reported that their nostalgic memories were associated with close friends and family, as opposed to experiences they had with strangers or alone. Nostalgia for place, it seems, is really nostalgia for people.

The case against suburbia’s design is not just that it’s ugly and repetitive and kind of basic—it’s that it’s actively bad for community. Third places —spots just for hanging out, aside from work or home—are in short supply; homes are clustered far from commercial zones, making it next to impossible to walk safely anywhere. “The only way to be in that public realm is to be in a car, often alone,” Kunstler writes. “Where, then, are you going to have your public assembly? On the median strip of Interstate 87?” Some research suggests that people who live in more walkable neighborhoods are more likely to know their neighbors, and to feel a sense of community.

So this sense of nostalgia for “nowhere” represents, in a sense, the connections I made in a place that is hostile to connection by design. “In every corner of the nation we have built places unworthy of love,” Kunstler writes, and perhaps he’s right. But we love there nonetheless.

This tension is fitting, because nostalgia itself is a “conflicted and bittersweet” emotion, Batcho said. It tugs the homesick person between past and present, between how things were, how they are, and how they could be. Rachel Heiman, an associate professor of anthropology at the New School and the author of Driving After Class , told me that she fears the connection people have to the kinds of spaces they’re familiar with could be a detriment to building new and better kinds of communities. “We can’t just keep building our suburbs the way we are, even if some people are nostalgic for that,” she said. She gave the example of someone who feels safer and more comfortable driving a car than riding public transit, even though public transit is objectively safer . Might they be resistant to supporting new bus or rail routes in their community?

But both Batcho and Routledge told me that contrary to its popular perception as an emotion that holds people back, nostalgia can also be fuel for progress. It can make people more creative , inspired , and motivated: Reflecting on cherished memories of the past can remind people of what they really value. And if there’s a disconnect between what we loved about the past and the way things are now, “that discrepancy can easily remind us that we should move forward,” Batcho said. “We should build better things.”

The feeling that your past is coherently tied to your present and your future is called “self-continuity,” and Routledge’s research shows that nostalgia facilitates it . So feeling nostalgic for the landscapes of suburbia doesn’t necessarily mean I think that’s the best way to design a community—it’s just part of my story. My soft spot for Olive Garden’s huge portions of mediocre fettuccine alfredo is just the vessel for the things I actually value: the feeling of belonging to a place and its people, the comforts of accumulated memories that adhere to spaces.

In the end, whether the suburbs collapse or we build better ones, it’s too late for me—the strip malls are already in my bones.

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Crime and Public Safety | LA County OKs $25 million settlement for deputy…

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Crime and Public Safety

Crime and public safety | la county oks $25 million settlement for deputy shooting that left man paralyzed.

The Los Angeles County Board of Supervisors approved a $25 million settlement Tuesday for a hearing- and mentally impaired man who sued the county and two sheriff’s deputies, alleging he was left paralyzed when he was shot by a deputy in 2021 at his Cudahy home.

Attorneys in the case of Isaias Cervantes filed court papers last year saying that a “conditional” resolution of the case had been reached, but no terms were disclosed. According to a staff report prepared in advance of Tuesday’s Board of Supervisors vote, the settlement was being recommended “due to the high risks and uncertainties of litigation,” noting that “a reasonable settlement at this time will avoid further litigation costs.”

The board approved the settlement unanimously and without comment.

Cervantes’ attorney, community activists and family supporters gathered outside the Hall of Administration prior to the board’s vote, calling for changes within the sheriff’s department regarding responses to calls for help involving people suffering from mental health or other issues.

RELATED: LA County ‘Special Alert’ aims to prevent altercations between deputies and people with special needs

“It is about this larger systemic change,” attorney Austin Dove told reporters. “… This action, regardless of what you say about the settlement, they cut their losses in this one. Because this family has been devastated beyond belief. And so going forward, we’re hoping that this A) sends a message to the sheriff’s department about how you’re going to address these issues, and B) lets the county know that we’re watching you.”

Cervantes’ suit was filed in August 2021, alleging assault, battery, negligence, civil rights violations and other causes of action. The deputies named as defendants along with the county were David Vega and Jonathan Miramontes.

“Isaias Cervantes has lived a life riddled with mental disabilities …” his lawyers stated in previous court papers.

Cervantes’ mother, Rosa Padilla, is his court-appointed conservator. Born prematurely, Cervantes was diagnosed at age 3 with a hearing impairment and a year later was found to have a speech impairment, obsessive compulsive disorder, social anxiety and other intellectual disabilities, according to his lawyers’ court papers.

The plaintiff’s attorneys further stated that their client has cerebral palsy. Cervantes was left paralyzed when he was shot at age 25, and bullet fragments remain imbedded in his back, the suit stated. He is unable to control his bowels or bladder, according to the suit.

The Los Angeles County Sheriff’s Department previously reported that deputies were called about 8:40 p.m. March 31, 2021, to a home on the 5100 block of Live Oak Street after a caller said Cervantes was experiencing a mental health crisis and causing a disturbance by pushing other family members. The caller also told a dispatcher that Cervantes had obsessive compulsive disorder, depression, anxiety and was hard of hearing, deputies said.

Two deputies approached the home and asked Cervantes to come outside with them, but when he declined, they entered the home and attempted to detain him with handcuffs, according to the department. An LASD video then shows Cervantes fighting with the deputies, with both body cameras falling to the floor.

One of the deputies can be heard in the video saying, “He’s going for my gun, he’s going for my gun,” and the other deputy can then be heard asking, “Does he have your gun?”

The first deputy did not answer and one shot is heard being fired. According to the lawsuit, Cervantes’ sister was the one who called 911 and she “plainly and specifically requested mental health support” for her sibling after telling the dispatcher her brother was deaf and disabled.

Vega and Miramontes were met on the sidewalk outside the home by Padilla and Cervantes’ therapist, the suit stated. After Cervantes’ mother told the deputies that her son was afraid of LASD deputies because he believed they often harm people and he feared they would harm him, Vega’s demeanor became “noticeably more aggressive,” the suit stated.

The deputies entered the home, went into the living room, flanked Cervantes and told him to stand up, the suit stated.

They began handcuffing him, causing him to turn away, the suit stated.

Miramontes grabbed Cervantes around the neck and pushed him to the floor, causing Cervantes to lose his hearing aid, according to the suit, which also accuses Miramontes of falsely saying that Cervantes was trying to get the deputy’s gun.

The deputy’s holster has a dual safety lock system that prevents the gun from being removed by anyone in the position Cervantes found himself, the suit stated. Nonetheless, Vega, “encouraged” by Miramontes, drew his gun, pressed it against Cervantes’ back and fired, causing a bullet to tear through Cervantes’ lungs and spine, the suit stated.

The District Attorney’s Office reviewed the shooting and declined to file any criminal charges against the deputy who fired the shot. An internal sheriff’s department investigation concluded that the shooting was within department policy, although the deputies “received additional training pertaining to the circumstances surrounding this incident,” according to a summary presented to the Board of Supervisors.

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Books | 20 new books coming this spring you won’t…

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Books | 20 new books coming this spring you won’t want to miss.

It’s finally spring, which comes as a relief to those who have been looking forward to stowing away their sweaters and gloves — and to book lovers as well, who know that publishers unleash a flood of new titles this time of year.

Here are 20 books coming out now and in the following months that are perfect for reading on your porch, at the ballpark during the seventh-inning stretch, or wherever else you choose to welcome the sun back into your life.

SEE ALSO : Sign up for our free Book Pages newsletter about bestsellers, authors and more

“Table for Two: Fictions”

Author: Amor Towles

What It’s About: The latest from the author of “A Gentleman in Moscow” and “The Lincoln Highway” comprises six short stories set in turn-of-the-millennium New York — and a novella that takes place in Golden Age Hollywood, and revisits Evelyn Ross, a character from his novel “Rules of Civility.”

Publication Date: Out now

“The Audacity”

Author: Ryan Chapman

What It’s About: Chapman’s 2019 debut novel, “Riots I Have Known,” was a hilarious satire about literature and the prison system, and his new one promises to bring back his wildly original sense of humor. This novel follows the founder of a startup who goes missing shortly before she’s set to be revealed as a fraud.

“You Are Here: Poetry in the Natural World”

Editor: Ada Limón

This anthology of nature-related poems includes heavy hitters such as Joy Harjo, Jericho Brown, and Rigoberto González. It’s part of U.S. Poet Laureate Limón’s “You Are Here” initiative with the Library of Congress, which will see her unveil art installations featuring poems in national parks across the country — including, on June 23, Redwood.

“A Really Strange and Wonderful Time: The Chapel Hill Music Scene: 1989-1999”

Author: Tom Maxwell

What It’s About: The 1990s were a banner decade for indie rock, thanks in no small part to the North Carolina college town of Chapel Hill. Maxwell, a former singer and guitarist for the Squirrel Nut Zippers, takes a look at how Chapel Hill, and the nearby town of Carrboro, gave birth to bands like Superchunk, Polvo, and Archers of Loaf.

“Knife: Meditations After an Attempted Murder”

Author: Salman Rushdie

What It’s About: The legendary author of “Midnight’s Children” and “The Satanic Verses” writes about the aftermath of the 2022 knife attack in Chautauqua, New York, that left him unable to use one hand or see out of one eye.

Publication Date: April 16

“Chipped: Writing From a Skateboarder’s Lens”

Author: José Vadi

What It’s About: The Sacramento author wrote about the Golden State in his well-received essay collection “Inter State: Essays From California” in 2021. Now he’s back with a memoir in essays about skateboarding, covering everything from the heyday of Thrasher magazine to connection between the sport and jazz.

Author: Julia Hannafin

What It’s About: The debut novel from L.A. television writer Hannafin (“The L Word: Generation Q”) follows a character who takes a job monitoring great white sharks on the Farallon Islands off the San Francisco coast after the death of her mother and falls for her boss.

Author: Justin Taylor

What It’s About: The Portland, Oregon, author returns with a wild, comic novel about a former child actor who’s now barely scraping by, and returns to Hollywood in the hopes of taking part in a revival of his old show. He soon realizes that bringing the series back might lead to the demise of American society as we know it.

Publication Date: April 23

“The Whole Staggering Mystery: A Story of Fathers Lost and Found”

Author: Sylvia Brownrigg

What It’s About: Novelist Brownrigg (“Pages for You”), who lives in Berkeley and London, returns to bookshelves with a memoir about receiving a package meant for her father, 50 years late. When he declines to open it, she and her brother do, leading Brownrigg to reconstruct the life of her father’s father, who died at 27.

“Attachments: Essays on Fatherhood and Other Performances”

Author: Lucas Mann

What It’s About: The latest from author, professor and bookstore co-owner Mann (“Captive Audience: On Love and Reality TV”) is a collection of 12 essays about his experiences raising his young daughter, touching on children’s literature, art, and nature, among other themes.

Publication Date: May 6

“The Body Farm: Stories”

Author: Abby Geni

What It’s About: Geni’s first book, “The Last Animal,” was a knockout short story collection that dealt with people’s relationships to the natural world. Her latest collection tackles similar themes: These 11 stories explore bodies, and how we learn how to inhabit them.

Publication Date: May 7

“Another Word for Love: A Memoir”

Author: Carvell Wallace

What It’s About: Oakland-based Wallace is one of the most versatile journalists working today, known for his sharp celebrity profiles and writing about sports, music and more. His new book is a memoir about growing up Black and queer in a Pennsylvania town and raising two teenagers in an increasingly hate-filled country.

Publication Date: May 14

“Blue Ruin”

Author: Hari Kunzru

What It’s About: The acclaimed British author follows up his novels “White Tears” and “Red Pill” with one about an undocumented migrant to the U.S. living out of his car and delivering groceries during the pandemic, who is invited to live with an ex-lover and two other people in upstate New York.

“Accordion Elegies: A Memoir of Music, Migration, and Mexico”

Author: Noé Álvarez

What It’s About: The second book from memoirist Álvarez (“Spirit Run: A 6,000-Mile Marathon Through North America’s Stolen Land”) chronicles his attempt to connect with the musician grandfather he never knew by learning the accordion and traveling across Mexico and the U.S. with the instrument.

Publication Date: May 28

“Everything And Nothing At Once: A Black Man’s Reimagined Soundtrack for the Future”

Author: Joél Leon

What It’s About: Performer and storyteller Leon’s debut essay collection is structured like an album and contains his thoughts on growing up Black, masculinity, therapy, parenting, Nipsey Hussle, Will Smith and Chris Rock, and much more.

Publication Date: June 4

“Farewell, Amethystine”

Author: Walter Mosley

What It’s About: The king of crime fiction returns to L.A. in his latest novel featuring Easy Rawlins, the detective he introduced in 1990’s “Devil in a Blue Dress.” This one features Rawlins, now 50 years old, investigating a woman’s missing ex-husband; the case brings back memories of his troubled past.

“The Sons of El Rey”

Author: Alex Espinoza

What It’s About: The latest novel from UC-Riverside creative writing professor Espinoza , a Mexico native who was raised in L.A., follows the family of Ernesto Vega, a once-famous luchador, and his wife, son, and grandson, each of whom have struggles of their own.

Publication Date: June 11

“Any Person Is the Only Self: Essays”

Author: Elisa Gabbert

What It’s About: The New York Times poetry columnist and author of books including “The Unreality of Memory” returns with an essay collection that explores how time affects how we consider art and ourselves, touching on subjects including Sylvia Plath, surf movies and hair metal.

“One of Our Kind”

Author: Nicola Yoon

What It’s About: Los Angeles-based Yoon is best known as the author of young adult bestsellers like “Everything, Everything” and “The Sun Is Also a Star.” Her latest novel, for an adult audience, follows a family who moves to a Black community that turns out to be not what it seems.

“You Are the Snake: Stories”

Author: Juliet Escoria

What It’s About: Escoria made waves in the literary world with her critically admired. 2019 novel “Juliet the Maniac.” Her latest book is a collection of short stories that focus on the lives of girls and women.

Publication Date: June 18

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Education | LCTI senior has won a full ride to Cedar Crest…

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Education | 3 shot and 5 in custody after gunfire disrupts philadelphia eid event, education | lcti senior has won a full ride to cedar crest college, dreams of teaching english language learners.

Amaiya Kavachery, a senior at Lehigh Career and Technical Institute , has a passion for world languages and making students feel seen.

As the winner of a four-year, full-tuition scholarship to Cedar Crest College , Kavachery, 18, will study secondary education and English with the hopes of one day teaching English language learners.

“She is very inquisitive, she is brave, not afraid to challenge traditional ideations, and I think she’ll be a great match for Cedar Crest,” Kathy Khanuja, LCTI education instructor, said of Kavachery.

Cedar Crest, an Allentown liberal arts college primarily for women, has held its annual scholarship competition for 15 years, but this year’s format was new: Instead of a standardized test, students interviewed in front of a committee. Also new this year, only local teens were considered for the award.

Kavachery beat out 33 other scholarship applicants from high schools across the Lehigh Valley. More than a dozen applicants will also be awarded partial tuition scholarships. Cedar Crest’s 2024-25 tuition is $45,664.

Cedar Crest President Elizabeth Meade, college staff and mascot Franki the Falcon, surprised Kavachery with her scholarship win in a Tuesday visit to LCTI.

“I was ecstatic. I was so excited,” said Kavachery, whose home school district is Parkland.

Kavachery has been attending LCTI full time for two years after transferring from Lehigh Valley Charter High School for the Arts, where she studied literary arts, like creative writing and poetry. She came to LCTI to participate in its teacher education program. This school year Kavachery is one of two students participating in LCTI’s Future Educators pilot program.

Through the new program, Kavachery receives instruction at LCTI and Lehigh Carbon Community College. She has taken multiple education classes through her dual enrollment with the community college, including courses on the foundations of education, careers in education and special education. Kavachery said she particularly enjoyed learning about student accommodations and learning modifications.

“I love learning about that, because for me, I’ll be very student-centered, I know,” she said.

“Sure, I’ll have to grade a lot of your essays, but I think it’s probably harder on the students,” Kavachery added. “They still have different learning styles, different abilities.”

Through the Future Educators program, Kavachery also gets to visit Lehigh Valley schools for observation days. Her favorite trip was to Newcomer Academy in Allentown, a school for students new to the United States who have experienced war or economic hardship that has interrupted their schooling.

Kavachery wants to be an ESL teacher, working with students learning English, because of her love for different languages.

She grew up with parents who speak languages other than English — Spanish and Tamil, an Indian language — and has enjoyed teaching herself Korean in her spare time. She’s learned the Korean alphabet by studying online. She was also very involved in the Spanish Department at Charter Arts.

“It’s just so unique to know [other languages],” she said. “There’s so many different people out there, and you can hear so many different stories, and I just like that idea.”

“Why not spend the day teaching about something that you love?” she added.

Amaiya Kavachery a student at Lehigh Career Technical Institute is awarded a full-tuition scholarship as the winner of Cedar Crest College's annual Scholarship Competition. The reveal was held at the LCTI on Tuesday, April 9, 2024. (Monica Cabrera/The Morning Call)

Stephanie Walker, Cedar Crest Vice President of Enrollment holds a Cedar Crest Hoodie next to Amaiya Kavachery a student at Lehigh Career Technical Institute who is awarded a full-tuition scholarship as the winner of Cedar Crest College's annual Scholarship Competition. The reveal was held at the LCTI on Tuesday, April 9, 2024. (Monica Cabrera/The Morning Call)

Stephanie Walker, Cedar Crest Vice President of Enrollment, left, congratulates Amaiya Kavachery a student at Lehigh Career Technical Institute who is awarded a full-tuition scholarship as the winner of Cedar Crest College's annual Scholarship Competition. The reveal was held at the LCTI on Tuesday, April 9, 2024. (Monica Cabrera/The Morning Call)

Kavachery has also had positive experiences working with students throughout the region on recent observation days.

On a visit to a Whitehall elementary school, Kavachery worked with a student who did not want to do her assigned reading.

“She was just sitting there just looking at the wall, so I asked her what was wrong,” Kavachery said. “I started to get her to start reading on her own. Before I left the classroom, she ran up to me and gave me a hug. And it just felt really good to know I helped a student.”

Kavachery had a similar experience working with a special education student at Parkland High School. Together, they worked on a math worksheet about counting coins.

“It was just really fun because after it all he gave me a high five. He’s like, ‘Wow, that feels good to get that page done,’” she said.

Kavachery will soon start shadowing a mentor teacher at Orefield Middle School two days each week to gain further exposure to the teaching career.

Katrina Borgerding, a school counselor who has worked with Kavachery for three years, said the teen is hardworking, determined and unafraid to take a stand for learners.

“She’s brave, she’s intelligent, she’s competent,” Borgerding said. “And I think she’s going to make a lot of positive changes in the world of education.”

Outside of school, Kavachery has had personal challenges. Due to family difficulties, she’s been living with an older sister. She works two part-time jobs to pay for her own groceries and save up for driving lessons.

When it came to affording college, Kavachery knew the financial burden would be something she took on alone. But now with her scholarship to Cedar Crest, some of Kavachery’s stress has dissipated. She’s looking forward to a fresh start and the opportunity to learn more about teaching.

“It just feels like a tremendous reward,” Kavachery said. “I always felt like I tried so hard … in school and felt like nobody really noticed it, and now it just feels like I’m heard. It feels really nice.”

Morning Call reporter Jenny Roberts can be reached at [email protected].

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Gazans Find Little to Celebrate as Eid al-Fitr Begins at the End of Ramadan

The holiday used to be a joyful time in Gaza. But with Israel’s military offensive and famine threatening the enclave, Palestinians there feel far from any sense of festivity.

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By Raja Abdulrahim and Ameera Harouda

• April 10, 2024

As Eid al-Fitr approached, Amani Abu Awda’s four children began asking her for new clothes and toys — festive items that Muslims customarily buy to celebrate the holiday that marks the end of the holy month of Ramadan .

But Ms. Abu Awda, a mother of four from northern Gaza, is now displaced with her family in a tent in the southern city of Rafah, far from any sense of festivity and the home that once hosted large family gatherings.

“Oh, God, I couldn’t get anything for them because of the high prices,” she said Saturday, days before most Muslims worldwide would celebrate Eid al-Fitr. “I had to go try and find used clothing. In normal days, we would never buy such things. But I couldn’t even find any used clothes.”

Eid al-Fitr — the three-day celebration beginning Wednesday that marks the end of the holy month of Ramadan — used to be a joyful time in Gaza. But with famine threatening Gaza amid Israel’s continuing military offensive, Palestinians there say there is little to celebrate.

Ms. Abu Awda’s family managed to take some clothes when they fled their home in Jabaliya two months ago. But at a checkpoint, Israeli soldiers made them throw away everything they were carrying as they walked along a dangerous road where some Palestinians had disappeared into detention and others were killed in Israeli airstrikes, she said.

“What kind of Eid is this?” Ms. Abu Awda said, adding, “We have lost so much. We have lost family and loved ones. We have lost our homes and we have lost safety. The feeling of death is with us in every moment, and the smell of death is everywhere.”

More than anything, Ms. Abu Awda said, they want a cease-fire for Eid.

Much as Ramadan , a month of daylong fasts and religious observance, was marked by bittersweet remembrances of how it used to be observed before Israel’s war in Gaza, Eid will be characterized by longing comparisons for how different the occasion was just a year ago.

Before the war, malls would be packed with families buying new clothes for the holiday and sweets to offer all the relatives that would come by to visit in the days leading up to Eid.

Now those relatives are almost all displaced, packed into small homes with others or sweltering tents made of plastic sheeting.

Many Muslims in the Middle East visit the graves of their loved ones on Eid. But with so many killed since the war began in October and with many of them buried in makeshift graves or yet to be recovered from under the rubble, holding on to that tradition now is impossible for most.

The Gaza Ministry of Health says that more than 33,000 people have been killed in Gaza over six months of Israeli bombardment.

In Gaza City, some people have strung small lights or paper decorations in the streets. But it has done little to improve the overall grim feeling, said Alina Al-Yazji, a 20-year-old university student.

“The streets, instead of smelling like cookies and mamoul and sumaqia and faseekh and all these wonderful smells,” Ms. Al-Yazji said, naming some of the traditional sweet and savory dishes eaten during Eid, “instead, the streets smell of blood and killing and destruction.”

As she spoke, the sound of an Israeli fighter jet roared overhead.

Sitting in her tent in Rafah, Muna Daloob, 50, couldn’t help but remember past holidays, before her family fled its home in Gaza City.

She said she wasn’t making any Eid cookies or mamoul or faseekh because she didn’t have cooking gas and because all the ingredients, including flour and sugar, were too expensive or in short supply.

She held out hope that she could at least find — and afford — the smallest of gifts to bring a smile to her grandchildren: a lollipop.

For 22-year-old Mohammad Shehada, as for other Palestinian men, Eid comes with the expectation to give monetary gifts, called eidiya.

In most Muslim cultures, adults give small eidiyas to children. But Palestinians give the money to both children and adult female relatives. Even before the war, some Palestinian men in Gaza struggled to afford to give the eidiya as a result of a 17-year land, air and sea blockade imposed on Gaza by Israel and supported by Egypt. Now, in the middle of war, the eidiya will be all but impossible for most people.

“The cheer of the kids gathering around you when you give them an eidiya, we’re not able to give it this year, and we’re going to feel ashamed,” he said.

Mr. Shehada hoped that some mosques, most of which have become shelters for the many displaced Gazans, would still hold morning Eid prayers. He hoped that he would be able to eat faseekh, a fermented fish dish, the simplest of Eid enjoyments, he said.

“I have a lot of hopes for Eid,” he said, “but firstly for them to end this revolting war.”

Raja Abdulrahim is a Middle East correspondent based in Jerusalem covering the Levant. More about Raja Abdulrahim

Our Coverage of the Israel-Hamas War

News and Analysis

Eid al-Fitr — the three-day celebration that marks the end of Ramadan — used to be a joyful time in Gaza. But with famine looming amid Israel’s continuing offensive, Palestinians say there is little to celebrate .

At the International Court of Justice, Germany defended itself against accusations  brought by Nicaragua that its arms sales to Israel were abetting genocide in Gaza.

President Biden has again criticized Prime Minister Benjamin Netanyahu of Israel and called his approach to the war in Gaza a “mistake.”

Turmoil at J Street: The war in Gaza has raised serious concerns within the Jewish political advocacy group about its ability to hold a middle position  without being pulled apart by forces on the right and the left.

Challenging Democratic Leaders: Protests over the Biden administration’s handling of the war in Gaza are disrupting the activities of Democratic officials, complicating their ability to campaign during a pivotal election year .

Germany’s Upended Arts Scene: Berlin, the home of boundary-pushing artists from around the world, has been turned upside down by debates about what can and can’t be said about Israel and the war in Gaza .

Internal Roil at TikTok: TikTok has been dogged by accusations that its app has shown a disproportionate amount of pro-Palestinian and antisemitic content to users. Some of the same tensions  have also played out inside the company.