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157 Ground Breaking Advertising Dissertation Topics

157 Advertising Dissertation Topics To Inspire You

Do you want top-notch advertising dissertation topics to take your paper to the next level? This expert post contains all you need and more!

Advertisements are messages that persuade customers and drive sales. If you pursue a course in the marketing field, you will be required to write a dissertation at the end of your academic journey. However, writing a perfect paper – including the advertisement dissertation – gives many scholars a hard time. There are many drawbacks to blame for this, poor topic choice being at the helm. Before getting a proper dissertation format and citing all sources accordingly, you need a relevant and exciting heading.

With a lot of bias and numerous preexisting personal opinions about how marketing should be done, it becomes hard to convince your professor and drive the point home with the wrong topic. Luckily, we understand the plight that many students have to bear under such demanding tasks. We have listed 150+ pioneering advertisement dissertation topics to ensure you write an impressive paper hassle-free and deliver on time.

Highly Classified Advertising Dissertation Ideas

Explain how market strategies impact sales channels
Discuss the pros and cons of SMS marketing
Examine how political marketing trends have changed in the last ten years
Look into how sales impact customization
What is the impact of innovation on consumer retention?
Discuss standardization and its impact on global marketing
What is the effect of family orientation on consumer behavior?
Highlight key attributes that buyers analyze before making a purchase
Explain how offline and online marketing strategies can integrate into higher sales

High-End Advertising Dissertation Ideas

Discuss how different health issues like diabetes affect food advertising
Analyze the impact of cause-related marketing campaigns affect consumer purchase decisions
Explore the connection existing between corporate social responsibility and marketing ethics
Explain how spam laws have impact online marketing
What is the effect of a country’s law on marketing and business?
Explain the impact of misleading advertisements on a company’s product sales vs. consumers
Explain why Facebook is the most preferred tool of social media marketing
What is the role of online stores in the traditional marketing mix?
Discuss buyer perception of social media marketing and its effect on brand image
Examine how businesses gather information from social media for marketing
Investigate how social media affects consumer’s buying preference
Explain effective methods companies can use to build relationships with consumers via social media
Discuss the difference in efficacy between tradition and social media marketing
How successful is Instagram as a marketing tool?

College Advertising Topics For Dissertation

What impact do premium pricing strategies have on product sales and consumer decisions?
Elaborate the difference between offline and online promotions
How do international pricing strategies impact brand image
Explain how product packaging affects the buying decision
Analyze the impact of point-of-purchase promotion on product sales
Evaluate the importance of location on customers and product sales
What is the effect of e-commerce and websites on customer behavior?
Assess the efficacy of online marketing tools about product sales
Explain factors that influence online comparison, search and purchase by customers
Discuss how companies can deal with bad reviews and hate speech from customers
Detail the advantages and disadvantages of online marketing
What impact do cultural differences have on supermarkets in the U.S.?

Top-Notch Dissertation Topics On Advertising

Explain how using the same marketing strategies in different markets may lead to business failure.
Examine the effect of religion, belief, and values or businesses in the world
What is the impact of cross-cultural marketing on a business?
Investigate the impact of individualism and collectivism in the purchase of motor vehicles
What is the impact of language on the identity of a brand?
Discuss the importance of protecting consumer privacy and data about direct marketing strategies
How profitable and effective is the use of internet marketing as a direct marketing tool?
Explain how companies can benefit from using artificial intelligence in direct marketing
Analyze the link between the duration of a voice message and the success of telemarketing
What is the difference in customer response between digital and direct marketing?
Assess the implications and effects of direct marketing
Elaborate how customers can protect themselves from deceitful natural marketing techniques
How can companies utilize corporate social responsibility in brand management?
Assess the effectiveness of using online marketing to build equity and brand awareness
Explain the importance of reliability and brand in the Smartphone industry

Creative Advertising Dissertation Topics

Conduct a comparative analysis between brand loyalty and good quality products
What are the impacts and applications of different branding strategies?
A comparative analysis of branding strategies used by Pepsi and Coca Cola
Evaluate the efficacy of building brand equity through celebrity endorsements
Assess the impact of maintaining brand equity through innovation
What is the effect of using technology-driven customer engagement on customer satisfaction?
Evaluate customer satisfaction in the U.S. hospitality and tourism industry
Discuss different ways to maintain customer relations through relationship marketing
What is the link between loyalty schemes and product sales?
What is the impact of loyalty schemes on customer satisfaction?

Captivating Marketing Dissertation Titles

How effective is word-of-mouth as a tool of advertisement?
What is the effect of advertisement on the human mind?
Discuss the effect of advertisement on the child’s mental health
Discuss some of the biggest stereotypes in advertisements
What is the efficacy of short, inexpensive online ads?
What metrics are considered during market research to develop an advertisement?
Elaborate the proportion of the U.S. economy that is devoted to advertising and how it impacts the economy
What are the attributes of a great political advertisement?
Explain some of the censorship practices used to ensure that advertisements are not too risqué
Explain how gender affects how an advertisement is created and delivered
What is the difference between radio and podcast advertisements?
Investigate ways in which advertisers have used feelings of patriotism to inspire customer loyalty and purchase

Mind-Blowing Marketing Dissertation Ideas

Examine the emotional effects of advertising
Discuss the history of sports stars and celebrity endorsements as a mode of marketing
Explain how future ad executives will break new ground in the advertising field
Analyze how the use of online streaming sites will eliminate commercial breaks on T.V. and radio
Assess how the increase in internet access has altered the way people learn about products
Evaluate how the perfect commercial can cause a leader to emerge from a group of similar brands
Examine the history of advertisements highlighting how the modern concept of marketing evolved from humble beginnings

Hot Media Dissertation Topics

What factors do consumers consider before abandoning a brand?
What strategies can product sellers implement to create profitable relationships with their consumers?
Explain how promotions and discounts boost product sales
Evaluate the consumer perceptions and behavior as it relates to tech gadgets
Analyze how companies can use consumer psychology to drive sales
Assess the difference in consumer attitude between online and in-store shopping
What is the effect of adverse publicity on consumer attitude and behavior?
Highlight how consumer knowledge impacts buying decisions and purchase of products
What are the effects of cartoon characters on a child?
What impact do promotions have on a customer’s perception?
Evaluate the role of cultural values in promotional activities

University Advertising Thesis Topics

Analyze why target marketing is vital for the fashion industry
Discuss the effectiveness of consumer loyalty programs in an emerging market
How effective are email marketing strategies?
Explain the impact of the COVID-19 pandemic in the airline industry
Would you please elaborate on the importance of branding as it relates to fast-moving products
What marketing strategy can we use to attract young customers to a new restaurant?
Discuss the impact of body language on consumer buying behavior
Elaborate the effect of display in motor vehicle stores on buyers
Examine public relations is an effective marketing strategy in influencing consumer behavior
How are consumers affected by innovating and technological changes?
Highlight the impact of branding on consumer behavior

Thesis Topics On Advertising Effectiveness

Look into the effectiveness of public relations campaigns in reviving failed brands.
Explain how price adjustment strategies differ in offline and online environments
How effective is mobile marketing in comparison to other methods of advertising
What is the link between timeliness and the efficacy of mobile marketing communications?
Discuss the effectiveness of online consumer tribes
Investigate the efficacy of consumer service chatbots
What are the challenges and advantages of using Smartphone apps to retain and attract new customers
Detail the drawbacks faced by small companies in adopting social media to enhance customer loyalty
Highlight different ways retailers can deal with polygamous behavior among customers
Examine the role of relationship marketing in attracting new customers through social media networks
Explain the effectiveness of newspaper advertisements and explain whether they are still viable
Highlight the significance of the power of suggestion in convincing people of a subtle difference among similar products

Ph.D. Thesis Titles on Advertising

Explain the importance of the marketing mix to non-profit organizations
Examine whether the internet has helped unsought goods to build brand awareness
Investigate the pros and cons of online advertising in international marketing
Would you please explain the difference between non-comparison and comparison advertising and explain its impact on the purchase intentions of customers
Examine how customers react to online brand alliances
Analyze how visual constituency impacts product attitude and site identity
Look into how using web analytics in digital marketing improves brand performance
Explain the role of gender in information processing among consumers of tech gadgets
How can companies utilize big data to understand customer preferences and psychology in general
Highlight the gratifications and uses of consumer online reviewing

Mobile Advertising Dissertation Topics

Analyze the success and diffusion factors involved in mobile marketing
Assess the impact of brand personality on purchase intentions in the context of mobile marketing
Investigate hw marketing managers can push for consumer acceptance of mobile marketing
How can consumer loyalty be improved through customer relationship management in the mobile marketing environment?
Explain how mobile payment services can boost their profits from mobile marketers
Detail how location impacts mobile marketing communication
Can companies build a strong brand image through mobile marketing strategies?
Analyze what customers to for in mobile marketing messages

Shock Advertising Dissertation Topics

Explain how vegans can use social listening to improve their marketing strategy
Break down how different firms incorporate social media marketing in encouraging customers’ purchasing behavior
Examine the impact of brand post popularity on Instagram brand fan pages on social media marketing
Analyze whether customer loyalty applies to consumer behavior in social media networks
Assessing online customer review: Explain whether word-of-mouth is more persuasive compared to traditional word-of-mouth.
Do a comparative analysis of the effectiveness of banner advertisements on different social media platforms.
Elaborate how different social media networks turn users into sales
Examine how advertisements politically evolved from mass brainwashing campaigns
Discuss whether a fallen brand can find new life with a new target market and a different logo
Explain how the female form is transforming advertising strategies in the world
What are the features of good child-targeted advertising?

Is Your Advertising Dissertation Below Average?

There you go! Even with the most exceptional topics at our disposal, putting together a world-class marketing dissertation that will earn high grades is no walk in the park. Any serious student knows when to ask for assistance.

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99 Advertising Dissertation Topics | Research Ideas

By Adam Oct 14, 2023 in Advertising , Marketing | No Comments

This post begins with discussing the problem of bias in advertising research done by students. Also, the post contains a list of 9 very good advertising dissertation topics so that marketing students can take inspiration for their dissertation titles. Choose one and mould it to fit your dissertation needs.

Advertising dissertations are a tough subject – not because they take any more time or effort to finish in comparison with any other kind of dissertation reports, but because everybody has an opinion about advertising. So much is said about advertising everyday by so many people that it’s hard to arrive at the task of working out potential advertising dissertation topics without extraordinary bias. With other kinds of marketing dissertations, opinions are usually adopted from scholars but, since it’s an everyday phenomenon, advertising is looked down by consumers even though it benefits them.

In any case, that’s a debate for some other time. Right now, I just want to deliver these great dissertation topics in advertising to you readers. Anybody among you who is going into the dissertation course in marketing can benefit from this advertisement topics for students. The advertising research topics list I am giving here are specific and interesting with plenty of room for serious questions and research.

So, let’s get to it right away. Oh wait, I must mention you two posts my collegue has written for you which I believe you will find useful in your research journey to find useful topic. They are MBA marketing topics and marketing research topics for undergrad, masters and PhD students. Unfortunetly, I can’t link all but you can check the more posts in different marketing field in related posts area below.

Download Advertising Dissertation Sample

A list of dissertation topics in Advertising:

Analyzing the role of social proof in online advertising.

Impact of advertisement on the performance of the FMCG sector

Analyzing the role of advertising in shaping perceptions of sustainable brands in the UK.

The impact of authenticity in influencer marketing on consumer trust.

The influence of social media advertising on consumer purchase intent.

Assessing the effectiveness of humor in UK television advertising.

The influences of online advertising on young adult consumer behavior

A critical review of the ethics of subliminal advertising.

The effectiveness of personalized advertising: A consumer perception study.

Investigating the influence of humor in Super Bowl advertising.

The role of gender representation in advertising: A UK perspective.

Ethical considerations in advertising during and post-COVID: A comparative study.

The impact of celebrity advertising on brand perception and consumer trust.

Comparative study of advertising regulations in the UK and the European Union.

Consumer perception of advertising: what British adult males think about advertising

A critical review of the role of storytelling in modern advertising.

A comparative content analysis of televised political advertising in the United States and Canada in recent elections

he influence of digital advertising on consumer behavior in the UK market.

The debate about banning advertisements: is it a matter of freedom of speech or ethics?

The evolution of advertising: how has advertising in Britain changed with the media?

How is history being reshaped through mindful advertising? The case of Indian movies

The effectiveness of cross-platform advertising strategies.

Strategies for leveraging social media in advertising and marketing .

Adapting advertising strategies for remote work and digital lifestyles post-COVID.

The impact of ad frequency on consumer engagement in digital advertising.

Social global psychology- has it converged to a single point? An exploration of literature

Has online advertising created a global culture? An online mixed methods research

Do images in make-up advertising persuade women to buy?

The impact of data privacy concerns on personalized advertising.

The impact of augmented reality (AR) advertising on consumer engagement.

Does consumer expertise impact his response to advertising? A review of the literature

A review of the influence of color in advertising.

Investigating the ethical implications of targeted advertising in the UK.

How meaningful is brand loyalty in an age of over-exposure to advertising? A survey from the UK

A critical review of mobile advertising and its impact on consumer behavior.

What is globalization in the advertising world? Finding answers through literature

The successful drive towards materialism through consistent advertising for consumer products- can the minimalists meet this challenge?

Advertising for non-adult consumers: are children the best target segment?

The role of scarcity and urgency in advertising persuasion.

Investigating the impact of humor and satire in political advertising.

Consumer perception of safety measures in post-COVID advertising campaigns.

Investigating the effects of cultural sensitivity in global advertising campaigns.

Reviewing the effectiveness of cross-cultural advertising strategies.

Pros and cons of comparison advertising: a study of Coca-Cola and Pepsi

The impact of influencer marketing on consumer preferences in the UK.

The impact of advertising on college students’ enrollment decision. A case study

The frequency of online ads for Asda: which factors decide how much is enough?

Analyzing the effectiveness of cause-related marketing in advertising.

Advertising for tobacco and alcohol: what do British consumers and marketers say?

The effectiveness of mobile advertising in reaching a younger demographic.

A critical review of the role of fear appeals in advertising.

How does advertising in America perpetuate racial stereotypes?

Assessing the role of gender stereotypes in advertising and their impact.

The impact of Brexit on advertising practices and consumer perceptions in the UK.

The evolution of digital advertising: A literature review.

An in-depth review of advertising’s role in promoting sustainable practices.

The impact of the pandemic on advertising budgets and resource allocation.

How helpful has advertising been on exploring mortgage options? A survey

The effectiveness of shock advertising in promoting social awareness.

Advertising and body image: An exploration of the ethical implications.

The ethical dilemmas of advertising online- how to identify the age of the audience and does it really matters anymore?

Analyzing the effectiveness of celebrity endorsements in pharmaceutical advertising.

A study on the role of trust in online advertising.

Building a consistent brand image: effective approaches to branding strategies.

The language of advertising- how does it transcend global boundaries? An exploration of consumerism across global cultures

The role of digital storytelling in contemporary advertising.

Consumption patterns and behaviours based on physical attributes of brand ambassadors- a review of literature

The role of music and jingles in advertising effectiveness.

Investigating the influence of nostalgia marketing on older generations.

A comprehensive review of neuromarketing techniques in advertising.

Examining the use of nostalgia in UK advertising and its impact on consumer engagement.

The relationship between the shock factor in advertising and stock market activities- a review of literature

Adapting advertising content and strategies to a health-conscious market post-COVID.

The role of ethical advertising in building long-term brand loyalty.

Is there anyone or anything that is not being advertised and marketed? An exploration of over-exposure to advertisements

Effect of qualitative advertising on consumer behavior

The psychological impact of over-exposure to advertisements on well-informed and wary customers- a grounded theory research

How does gender impact the creation and delivery of advertising campaigns as well as its acceptance among customers? A primary investigation

A review of the effectiveness of humor in advertising.

Investigating the role of emotions in advertising and consumer decision-making.

The influence of social media advertising on brand loyalty among UK consumers.

The role of augmented reality in modern advertising: A review.

Exploring the role of fear appeals in health-related advertising.

The role of advertising in promoting healthy eating habits and lifestyles.

The influence of green advertising on eco-conscious consumer behavior.

The importance of advertising and the role it plays (its influence) in consumers’ buying behavior

The effectiveness of emotional intelligence in advertising content creation.

Exploring the effects of online reviews on consumer trust in UK e-commerce advertising.

What are the key opportunities and critical challenges for online sports advertising? Evidence from literature (link to sports marketing, online marketing)

Investigating the influence of interactivity in digital advertising.

Analyzing the effectiveness of different advertising channels for Generation Z.

Search engines and advertising- is there anywhere that is safe and private anymore? A review of the literature

An evaluation of the factors predicting the effectiveness of celebrity endorsement advertisements

The rise of e-commerce: An analysis of advertising strategies post-COVID.

A study on the ethics of native advertising in digital media.

Effectiveness of celebrity endorsements in UK advertising: A comparative analysis.

Investigating the effectiveness of product placement in movies and TV shows.

The shift to virtual events: How advertising strategies adapted post-COVID.

The effect of social constructs in the age of global advertising: how does localisation fit in?

There you go. Use the list of advertising dissertation topics well and let us know if you have any comments or suggestions for our topics related blog posts for the future or looking to get help with dissertation writing , send us an email at [email protected] .

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Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
Are switching costs effective barriers to customer retention in the airline industry?
How can Amazon.com charge a premium price by using its diverse set of services and products?
What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
To what extent does Café Nero’s app foster customer loyalty?
How and why can relationship marketing be used to attract new customers through social media?
How does product quality affect customer loyalty among high and low contact products?
Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
How do retailers cope with polygamous behaviour among consumers?
How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
How can companies adopt social media for successful development of relationship marketing with customers?
What are the challenges for small companies when adopting social media for increasing customer loyalty?
Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
Exploring the efficacy of customer service chatbots – helpful or frustrating?
Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
How does the relative importance of tangible and intangible brand values vary across product types?
Using digital methods to increase brand salience – a case study approach.
Do leading brands need to have the products which attract a large number of customer segments?
How is brand image affected by product availability for SME?
Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
How can innovations sustain brands through the use of social media marketing?
Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
Using social media marketing to attract customers to brands of small companies.
How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

How does innovation and culture influence the market performance of SMEs in China?
Native advertising: Exploring its effectiveness in the UK, China, and the US.
What are the effects of social media on organisational culture in the UK’s fashion industry?
How is globalisation affecting the organisational culture of Toyota’s global operations?
How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
How does culture affect the marketing of automotives? The Case of Toyota in China.
What effect does culture have on marketing communications? The case of Coca Cola in India.
How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
How do supermarket chains overcome language differences in Switzerland?
How can banks use pricing strategy to boost customer satisfaction and profitability?
How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

What motivates consumers to purchase products from Amazon?
What are the uses and gratifications associated with consumer online reviewing?
How does marketing intelligence and planning affect sports marketing?
How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
What are customers’ perceptions towards green marketing?
What are customers’ attitudes towards digital marketing activities of Burberry?
What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
What are the effects of negative word-of-mouth communications on organisational performance?
How does gender effect information processing among consumers of luxury goods?
What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
How does gender effect selective distortion among luxury goods buyers?
What role does learning play among functional online advertisements?
Does the importance of beliefs and attitudes vary across low and high involvement products?
How does gender influence online purchase behaviour of luxury goods?
How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

How can firms customise their products? The case of Apple.
What are the effects of a successful digital marketing campaign on Dior’s brand performance?
What are the benefits and challenges of using social media to market luxury goods?
How does using web analytics for digital marketing enhance brand performance?
What is the impact of digital marketing innovation on Apple’s performance?
What are the benefits and challenges faced by Burberry in using digital marketing?
How can firms personalise their products? The case of Nike.
An assessment of the value of assortment to customers: The case of Dell Computers.
How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
How does visual constituency affect site identity and product attitude?
How does gender affect online consumption behaviour?
How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
How can brand image be conveyed in a mobile marketing environment?
Can a strong brand image be built through mobile marketing techniques?
What do customers want from mobile marketing messages?
How does location influence mobile marketing communications?
What role does timeliness play in mobile marketing communications?
What are the advantages and disadvantages of push and pull mobile marketing strategies?
How can mobile marketing be used as a viral marketing tool?
How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
How can marketing managers drive consumer acceptance of mobile marketing?
What impact does brand personality have on purchase intentions in the context of mobile marketing?
What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

How do price adjustment strategies vary in online and offline environments? The case of music sales.
Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
The impact of product information availability and persuasive advertising on consumer behaviour.
Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
Advantages and disadvantages of online advertising in international marketing.
Can point-of-purchase promotions be as effective in an online environment as they are offline?
How important is location to customer choice in the UK’s airline industry?
How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
How important is the Marketing mix for non-profit organisations?
The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

What uses and gratifications are provided by beauty brands’ social media content?
A content analysis of Food brands Instagram posts.
An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
Does traditional customer loyalty apply to consumer behaviour in social media networks?
How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
Can firms measure the ROI of their social media marketing?
An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
Usage, barriers and measurement of social media marketing: Implications for marketing managers.
The impact of social media marketing on brand loyalty.
How do firms use social media marketing to encourage customers’ purchase behaviours?
How do vegan brands use social listening to enhance their marketing strategy?
Instagram, influencer marking and trust – a critical investigation.
Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
Exploring Patagonia’s marketing strategy – Green or Greenwashing?
The impact of FairTrade labels on consumers’ purchase behaviours?
Vegan vs cruelty-free: the politics of labelling and why it matters.
What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
How have spam laws improved marketing ethics online?
What factors distinguish a consumer’s choice of most and least socially responsible firms?
How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
The role of trust in building company reputation and brand equity through CSR initiatives.
Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.

Overview: Marketing-Related Topics

How to find a research topic (video)
Traditional (offline) marketing topics/ideas
Digital (online) marketing topics/ideas
Examples of actual dissertation topics
Free Webinar : Topic Ideation 101
Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below.

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
The impact of demographic targeting on traditional marketing performance among green businesses
The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
Exploring factors related to outdoor advertising recall in India
Measuring the ROI of traditional marketing efforts: a review of current methods
Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
The use of public relations in traditional marketing campaigns among large insurance companies
The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

The use of artificial intelligence in social media marketing among online fashion companies in Sweden
The impact of social media on public relations and media relations: a Case Study of Nandos
The role of Twitter in crisis communication and reputation management: a discourse analysis
The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
The use of social media for market research and consumer insights among SMEs in Kenya
The impact of social media on consumer buying behaviour of fast food in Italy
The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
The relationship between social media engagement and website traffic: an analysis of fitness brands
The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
The experiences and use of SEO in content marketing strategy among small online businesses
The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
The use of user-generated content in building brand trust and engagement among green companies in the UK
Measuring the ROI of content marketing efforts among luxury brands
The perception and use of Chat GPT in content creation among small online businesses
The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
The use of remarketing and retargeting in search engine marketing campaigns among marketers
The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
The use of personalization on email marketing performance among craft bloggers
The impact of automated email marketing among local online retailers on customer loyalty and retention
The use of automation and triggered emails in increasing engagement and conversion rates for online courses
The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
The role of mobile optimization in email marketing targeting Gen Z consumers
The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
Customer Success and the Transformation of Customer Relationships (Raines, 2022)
The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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Home » Blog » Dissertation » Topics » Marketing » Advertising » Advertising Dissertation Topics List (29 Examples) For Your Research

Advertising Dissertation Topics List (29 Examples) For Your Research

Mark Oct 27, 2019 Jun 5, 2020 Advertising , Marketing No Comments

We offer a wide range of advertising dissertation topics employing both conventional and digital advertising methods. The list of project topics on advertising has been released after a thorough research which you can select for your academic research writing. Our writers can also provide you with quality dissertation writing help on the selected research topics […]

A list Of advertising dissertaton topics

Studying the concept of internet advertising, the specifics, tendencies of development, and its impact on profitability.

Comparison of print versus online advertising considering the impact of youth buying behaviour.

Analysing the fight for customer’s attention: YouTube as a platform for advertising.

The Impact of advertising on the intention of purchasing in social media entertainment – analysis of the effect on brand attitude.

Examining the portrayal of women in advertising and its impact on youngsters.

To study the processes and effects of targeted online advertising among children.

Studying the impact of consumer beliefs on consumer attitude taking in view the social media advertising perspective.

Impact of TV advertising on consumer buying behaviour in developing countries.

Role of Ad blocking on user engagement with the web.

Importance of informative advertising in the pharmaceutical sector.

A systematic analysis of internet advertising on the behaviour of teenagers.

Impact of junk food advertising on obesity in children.

Conducting generational research and advertising to millennials.

Focusing on the worth of advertising context taking evidence from consumer credit marketing field experiment.

To study the impact of consumer multi-homing on advertising markets and media competition.

Evaluation of advertising campaigns on social media networks.

Studying the formalisation impedes employee creativity and organisational innovation.

To analyse the positive and negative effects of advertising taking in view message framing, regulatory focus, and product type.

Analysing consumer attitudes towards unethical advertising.

To find out the impact of digital marketing strategies that appeal, motivate, or annoy the millennials.

To examine the young people’s awareness of the timing and placement of gambling advertising on social media and traditional platforms.

Focusing on comparison of advertising across cultures.

The case of neuromarketing while analysing the impact of music on advertising effectiveness through facial emotions and eye-tracking.

To study the consumer scepticism towards advertising on television media.

Response of bilinguals towards advertisements related to different products.

Exposure to cartoons promoting healthy eating on the children’s food preferences and choices.

A behavioural study on the advertising and marketing practices of multinational corporations.

Digital native advertising considering the practitioner perspectives and research.

Effectiveness of YouTube advertising on consumer purchasing behaviour.

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The Most Interesting Marketing Dissertation Topics 2022

The latest years have been characterised by the explosion of applications to such universities as Bath, Leeds, or Lancaster, with students showing increased interest in marketing. It’s not surprising as it could be viewed as a profession of the past, present, and future: it is all-encompassing, and marketing techniques are at the centre of biggest money exchange in the world.

Dissertation is a climax of studies, but complications arise prior to any research because you have to decide what to write about. Marketing dissertation topics are diverse and you have to select one that stirs your interest at least a little bit. Personal involvement is crucial in such an assignment type. If you’re being in search of professional dissertation help , you can always find it with our writers; if you search for ideas for inspiration, look at the list below.

List of the Top Marketing Dissertation Ideas for 2022

For best results, we’ve divided this complex subject into 11 topics.

Marketing Dissertation Topics

Relationship between Clients and Representatives
Intricacies of Marketing Communication to Attract Students’ Attention to a Specific University
Building Friendly Relations with Influencers: Reasons, Methods, and Expected Results
Campaigns Based on Sexual Exposure: Appeal & Target Audience
Three Major Tactics for Making a Horror Movie Draw the Attention of Audience

Useful info: We can even do dissertation proposal service . Just write to us!

Marketing Management Dissertation Topics

The field of marketing is quite complex, yet choosing marketing dissertation topics, you must remember that the key is to deliver your information correctly. If something is not clear, always discuss it with your academic advisor or try using different wording. See these examples below to get creative:

Why marketing on children’s television brings up controversies.
Social media marketing versus physical marketing methods.
Military academies marketing styles.
Aggressive marketing: pros and cons.
Should e-commerce marketing involve large budgets to succeed?

Branding Dissertation Topics

Branding represents logos, advertisement methods, graphic design, and many other aspects that help to create a brand. Hearing of Rolls Royce, we already turn to historical aspects, yet it is not only about quality but also about the ways how advertisement has been target towards wealthy individuals through the years.

Political aspect of television branding.
Branding style of Apple Inc and social bias.
Why branding and outsourcing do not work together.
scouting: an example of a successful branding system.
Male vs female branding specialists: gender bias in the outcome.
Principles of Creating Relatable Brand: Common Points with Consumers
Superior Brand Positioning for New Hotel Business
Brand Development: Individuals vs. Companies. Differences in Approach
Best Colour Combination for Modern Branding Types
UK Food Logos: Making Brands Distinguished

Direct Marketing Topics

Direct marketing means situations when every client is targeted either individually or by using an individual approach. You can think about your milkman or delivery of newspapers by the children when they talk to you directly, thus making you a valued client. See some of these examples:

Direct marketing in e-commerce vs word of mouth strategies.
Does social media help in direct communication with customers: pros and cons.
Volunteering and direct marketing campaigns.
Newspaper delivery history: direct marketing.
Understanding customer needs: basics of preliminary customer analysis through the lens of perception
Direct Contact with Consumers: Do’s & Don’ts
Direct Mail and Its Connection to Ecology
Evaluating Success of Conducted Mail Campaign
Top Five Promotion Objects to Use for Making Direct Campaign Successful
Impulsive Shopping: Psychological & Social Aspects

Topics on Marketing across Cultures

Marketing across cultures may compare local culture and marketing styles with the rest of the world. For example, we all know that people have their unique vision of a good ad, which will differ from those visions that the American people may have. See dissertation marketing topics list for inspiration:

An Indian influence in society in fashion marketing.
perception of luxury vs the United States.
Wrong perception of marketing peculiarities by the immigrants.
Royal family and intentional style marketing abroad.
Perception of marketing styles in the United States.
Peculiarities of Launching Campaigns in the United Arab Emirates
Differences & Similarities between Luxury Brands for Developed & Developing Countries
Three Ways of Improving Bad International Production Outcomes
Five Creative Techniques of Integrating Elements from Specific Culture into International Campaigns
UK, Australia, New Zealand Differences in Trading

Consumer Behaviour

Why do some people buy certain products or ignore certain brands entirely? Why do people listen to certain advertisements and tend to learn about something new by listening to old-time celebrities? It is all covered by the consumer behaviour dissertation topics. See some of these examples:

Is Apple Inc. approached the same way as in the United States?
Social dividing in target marketing of consumer goods.
Consumerism: a historical analysis.
Conservative attitudes to brands in society.
Winning loyalty of customers: case studies of foreign companies.
Influence of Belonging to Certain Social Group on Buying Decisions
Three Factors that Alienate Consumers from the Brand
Reasons for Consumers Migrating to Other Brands
Emotions-Motivated Buying Decisions: Their Ground & Perspectives of Their Usage
Methods of Loyalty Cultivation Among the New-Age Customers

Marketing and Social Networks Topics

We all know that the majority of commercial deals are being made online with the help of Facebook, Twitter, or Instagram. While it is too early to say that social networks marketing is the future, it is still vital to approach various topics like the ones below:

The role of influencers in SMM.
Why social media must be supported by blog posts.
The most common misconceptions regarding the immediate success of Facebook advertising.
Transformation of customers into sales with the help of Instagram.
The dark side of SMM: controversial issues and hacking occasions.
Most Efficient Social Network from Perspective of Promotions
Three Methods of Reaching the Maximal Amount of Customers via Facebook
Instagram, Influencers, and Promotional Posts: An Improved System of Achieving Customers’ Recognition
5 Common Mistakes in Communication with Clients via Social Networks
Advertising Launched via Social Media Platforms

Marketing Ethics Topics

Students often choose ethical aspects when dealing with marketing because people are historically aware of all the importance related to high morals and responsibility. Today’s marketing principles have shifted significantly, yet proper research can help improve the situation. See some marketing ethics dissertation topics below:

Human Rights Violations during news advertisement marketing strategies.
Biased coverage of social campaigns in the media.
political shows: another way of marketing propaganda or analytical work?
How honest is advertisement of foods and beverages?
Should the advertisement of alcohol and tobacco be made illegal?
People’s Rights Violation During Marketing Research, Their Kinds, & Alleviation Methods
Problematic Cases: Thin Line between Lies, Obfuscation, and Vagueness
Work and Mistakes Committed by Puffery During Campaigns
Marketing vs Propaganda: Concept Differences & Similarities
Health Dangers in Advertising Medical Products

Digital Marketing Dissertation Topics

Digital marketing is not necessarily related to social media. Think about video game ads or various mobile alerts that you receive once you are done talking to your university friends or parents. Digital marketing dissertation ideas can deal with anything where computers or any electronic devices are involved.

Digital marketing challenges during Covid-19.
The use of AI tools in digital marketing: benefits and drawbacks.
The benefits of customer targeting and data mining principles.
Commercial side of digital marketing and related risks.
Digital marketing in the bank sector.
How Do Demands Change According To Generation?
Pay-per-click Kinds of Marketing, Its Efficiency and Drawbacks
Peculiarities of Search for what Keywords to Use for Online Ads
Online Ads that Customers Find Annoying: Their Characteristics and Tactics for Addressing Them
Promotions through Influencers, Email, Search Engine Optimisation

Advertising Dissertation Topics

It is one of the most challenging topics to explore because we all know enough about advertising, yet coming up with a good advertising dissertation topic is not always possible. If you are stuck with ideas, see some of these examples below to start with:

Advertising and grammar school children: the lessons to learn.
Should real people (non staged) be allowed to participate in advertising?
Use of street advertisement: way.
Structure of classic advertising: a historical analysis.
Why advertisement is no longer efficient when using print ads?
Seven Ways in Which Advertising Influences Children’s Minds
History of Alcohol Ads & Harm They Caused During Years
Celebrity Endorsement as Outdated Advertising Trend
Is TV Still Good for Ads?
When Advertising Becomes Annoying

Event Management Topics

Event management is not only about organisational and management aspects, which is why writing dissertation on event management, remember that managing an event always depends on type and target audience. For example, you can think about safety rules or financial aspects between children’s festival and a large political event.

Planning an event for all male vs all-female groups.
Event management and safety rules: pros and cons.
Event planning industry during pandemic times.
The limitations in the work of event managers during children’s events.
music marketing during festivals and time management issues.
Functions Performed by Event Managers
Event Planners & Responsibilities They Must Entail
Organising an Event: Five Core Factors that Must Be Considered
Popular Trends in Events Industry
Using Event Management to Boost Profits

Fashion Marketing Dissertation Topics

Fashion marketing belongs to those new marketing topics. Even though it has always been popular it has only recently received scientific attention. If you want to brainstorm fashion marketing dissertation topics, have a look at some of the ideas we came up with below:

Gender bias in perception of marketing ads.
Children’s fashion: how should we discuss it with the children?
Celebrity involvement in fashion industry.
Social media and related impact on distorted body image.
What makes a fashion icon in modern society?
Gender Differences that Affect the Structure of Fashion Marketing
Fashion Icons and Their Contributions to Products Advertising
Factors Affecting Decision Of Fashion Products Purchase
How Fashion Uses Ads
Body Positivity vs Fashion Advertising

Social Media Marketing Dissertation Topics

The role of social media in marketing these days cannot be underestimated, which is why numerous students choose social media marketing topics for their dissertation. You can explore anything from influencers to online sales like in topics below:

The role of storytelling in social media marketing.
Influencers vs private approaches.
Real-time marketing on social media.
The use of guest posting in social media marketing.
Goal setting strategies on social media.
Live streams as the social media marketing future.
Tourism marketing campaigns online.
Augmented reality challenges: pros and cons.
Use of social trends in marketing on Facebook.
Memes and social media marketing: main benefits and limitations.

International Marketing Dissertation Topics

International marketing usually deals with perception of local marketing practices abroad or vice versa. Explore various topics that we have presented below and see what aspects may be narrowed down:

The use of outsourcing in online marketing.
Legal disputes and international marketing cheating.
Why do people tend to avoid international marketing practices.
Marketing and modern delivery methods.
Skype and Zoom as international marketing tools during Covid-19 times.
Healthcare concerns and accurate translation of international medical ads.
International business ethics between and Australian ways of life.
Consumerism in the field of tourism marketing in the United States.
expert of goods to India: the cultural bias.
International marketing in post-Brexit society.

Sports Marketing Dissertation Topics

Sports marketing is a popular topic not only among college athletes but also among students pursuing healthcare careers.

The use of famous athletes for advertising.
Should athletes show their political preferences as a part of a sports campaign.
Inequality of access to sports accessories.
Perception of Wimbledon marketing beyond.
Advertisement of youth sports club in Wales and Northern Ireland.
Should the boarding schools advertise their sports facilities?
An ethical aspect of medication advertising by athletes?
Nike vs Adidas brand analysis in society.
Should politicians participate in sports competitions.
Bias in media coverage of sports events.

Dissertation Topics On Marketing For MBA

As a rule, MBA students pursuing marketing dissertation topics will focus on anything from bizarre advertising schemes to consumerism and ethics. See mba marketing dissertation topics below to help your creativity flow:

Influence of celebrities and consumerism.
The negative aspect of customer satisfaction methods.
Advertisement of Irish pubs abroad: controversial aspects.
Factors affecting male vs female consumer preferences.
Is radio advertising still efficient?
Analysis of online consumer behaviours.
Privacy vs target marketing online.
Corporate ethics and brand advertising strategies.
TV advertising: an outdated approach or the NLP approach?
Relationship marketing: the safest methods of advertising to children.

Business Marketing Dissertation Topics

This field of marketing studies business relations through the lens of marketing and advertisement. See some examples of marketing topics for dissertation business subjects below:

The most common misconceptions about marketing ethics.
Advertising to a young person: the list of things to know.
Expanding business marketing abroad: pros and cons.
Small business marketing strategies that are purely.
Analysis of business marketing analysis methods.

Retail Marketing Dissertation Topics

Retail marketing sector has undergone significant challenges during the post-Brexit period and then during pandemic restrictions. It is best to reflect in your dissertation writing as done below:

Addressing the issue of food shortages in Wales.
Retail prices in Manchester vs Blackpool.
Retail marketing and relationship marketing during Covid-19 times.
Supply-and-demand changes during post-Brexit period.
Retail marketing and political bias in logistics.

Marketing Communications Dissertation Topics

The most important aspect of successful marketing is communication and being able to focus on correction of mistakes.

The most common marketing communications mistakes made by non-UK businesses.
How to communicate one’s brand and message without turning to aggressive marketing?
Marketing communications specifics on social media.
How do people perceive information: music marketing examples.
Consumerism and communicational barrier: Corner Shop case study analysis.

Green Marketing Dissertation Topics

Green marketing is more than just a popular trend in society, which is why composing your dissertation on green marketing, you are bound to achieve success. See social, moral, and environmental aspects as you choose one of the popular topics below:

Controversy about genetically-modified foods.
Logistic service providers and green marketing methods.
Socio-material analysis: green retailing.
Environmental concerns and advertising.
Freight transportation: analysis of services.

In addition to all those titles, you could also check economics dissertation topics . These two fields are often interrelated, and you could find something interesting there.

Have Chosen A Topic, What’s Next?

So, you have looked through various dissertation topics in marketing and have even selected your favourite, but still have no time to write it? Writix writers provide different kinds of help for students who need help with starting or finishing dissertations. You could tell them, “ Do my dissertation ”, and our experts would instantly get to work.

Also, check interesting ideas for a psychology dissertation or criminology dissertation topics — we cover all subjects to meet even particularly demanding tastes. Enjoy research, contact us if assistance is needed, and earn your diploma!

What topics can be chosen for marketing dissertation purposes?

You can choose anything from social media marketing to consumer relations and MBA marketing topics. If you cannot find your field of science in the list of topics above, contact us with your marketing dissertation questions.

How to choose a marketing dissertation topic?

The safest way to choose your marketing dissertation topic is knowing your subject well and making additional research as you check similar works. Remember that your marketing research topic must inspire you. Think over your wording and connect it with your thesis statement. Most importantly, take care of your structure and include only that information, which has been approved by your academic advisor.

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16 Drafting Your Ad Analysis

Dr. Karen Palmer

Now that you have a solid outline, it’s time to start writing your ad analysis paper! Here we will work through fleshing out each part of your outline–turning your outline into a full draft.

Introduction

The first part of your paper is your introduction. You may remember from the Writing Formula chapter that an introduction consists of three main parts: the hook, the introduction to the topic, and the thesis. Let’s begin with the hook. A hook does two jobs–it connects the topic of your paper to your readers, and it attempts to capture their attention.

This video highlights some of the most common techniques for writing a good hook:

Now that you have a general idea of what a hook does, let’s focus in on the kind of hook that would be most useful for your ad analysis essay. Let’s say you are doing an analysis on that milk ad we discussed earlier in the text.

Strategy 1: Connect to the topic of the ad: milk. You could say something like, “Do you drink milk?” But…would that really draw in readers? Surely, there is a better way to grab the attention of our audience.

Strategy 2: Connect to the broader topic of advertising. Here you might say something like, “Advertisers are always trying to get our attention.” Sure, this is a broad opening to the paper, but is it really going to make anyone interested in the topic?

A good idea is to brainstorm some current events or topics that link to your ad. A brainstorming list for this milk ad could include lactose intolerance, the concept of looking at TV sitcom characters as role models, the changing role of mothers, and even the pressure placed on moms (and women in general) to be perfect. Choose something that appeals to you and that illustrates a theme that runs through the ad. When brainstorming with my classes, we often land on the idea of perfection with this particular milk ad. It makes a compelling frame for the paper.

Introducing the topic is just that–letting readers know what the paper will be about. ie An ad for ________ located in _________ magazine illustrates this concept. Note that you need to include the specific product advertised in the ad, the name of the magazine in which the ad is located, and include a connection/transition to your hook.

Finally, the last sentence of your introduction is your thesis. Here you make your argument. While you already wrote a thesis for your outline, you want to double check that the thesis connects in some way to your hook. Our example thesis is: “The advertisers successfully persuade the consumer that milk will make them a great mom by using nostalgia, milk branding, and the image of ideal motherhood.” We might make a slight adjustment here to make the connection a bit more explicit: “The advertisers play on the desire of moms to fulfill an image of perfection by using nostalgia, milk branding, and the image of ideal motherhood.”

In the ad analysis, our background consists of two different sections: the description and the discussion of context.

Description

Remember that your audience cannot see the ad you are discussing. If you were in a room presenting to your audience, you might project an image of the ad up on a screen. Since we can’t do that in an essay, we need to describe the ad for our readers. Essentially, you want your readers to be able to draw a basic picture of your ad–or at least visualize it accurately in their minds.

This video from James Rath discussing how people with visual impairments see images on social media gives an important life reason for learning how to write solid image descriptions:

Here are some good tips for writing a description of an image:

1. Start by giving readers a one sentence overview of the ad. For our milk ad, that might be, “In this ad, three mothers from iconic sitcoms sit side by side in a beauty parlor under old-fashioned hair dryers.”

2. Determine in advance how you want readers to see the image–do you want them to look at the image left to right? Foreground to background? Clockwise? Bottom line here–don’t make readers minds jump around from place to place as they try to visualize the image.

3. Choose the key elements. You don’t have to describe every single thing in this paragraph. Tell readers who the three moms are and what show they are from. Give enough basic details so that readers know the setting is old-fashioned. Remember, you’ll be able to bring forward more detail as you analyze the ad in the body of your paper. Readers don’t need to know what color a person’s eyes are unless it’s a key part of the ad.

4. Don’t forget the text! While you should not write every word in the ad in your description, especially if there are lengthy paragraphs, you should include a brief overview of the text. ie placement, basic overview Again, you’ll be able to give specific quotes that are relevant to your analysis in the body of your paper.

5. Write in present tense!

The context of an ad really focuses on the audience of the ad. Remember that advertisers very carefully consider the audience for their product and create their advertisements to best reach that target audience. Let’s look at this from the perspective of a company looking to place an ad:

So, if an advertiser goes to this much trouble to determine the demographics of their target audience, it’s obviously important! The ad (unless perhaps it was published by an inexperienced advertiser) is not “for everyone.” An ad in Newsweek , no matter how childlike it appears, was not created for children. It was created for the audience who will purchase and read this magazine. When we do an ad analysis, we want to share similar information with our readers. What magazine is the ad placed in? What is the general focus of that publication? What kinds of articles appear in the publication? What general types of ads appear? In short, who is the audience? Of course, you can look at a magazine and get some of this information. You can also do a quick online search for the demographics of the magazine or for their media kit, which is what advertisers look at prior to purchasing advertising space to ensure the magazine is a good fit for their ad.

Now that you have the background out of the way and your audiences thoroughly understand the topic, it’s time to begin your analysis. Your thesis should have given at least three advertising strategies used in the ad. Your paper should include a paragraph for each one of those strategies.

Topic Sentence

The topic sentence should echo the wording of the thesis and clearly introduce the topic. For example, “One way the advertisers use the concept of the perfect mother to convince readers to purchase milk is by using iconic mothers from television shows.” For your next paragraph, you’d want to be sure to include a transition. For example, “Another way” or “In addition to” are both phrases that can be used to show that you are building onto your previous paragraph.

In this part of the paragraph, you want to give specific examples from the ad to support your point.

First, you should introduce the example. “The three moms from iconic tv shows are the focus of this ad.”

Next, you should give specific examples from the ad–this could be pointing out particular details about the images in the ad or quoting from the text–or both! For example, for the milk ad, you might give the specific names of the characters and the shows they are from. You might point out that every detail of their outfits are perfect. That they are wearing makeup and jewelry. That they have their wedding rings prominently focused in the image. You might also quote text, like the line from the ad that says, “Another all-time great mom line.”

Finally, wrap up your examples with a clear explanation of how the example proves your point. For example, you might say that, especially in modern times, it is very difficult for mothers to live up to the standard of perfection set by these three television moms. You might explain how causing readers to feel “less than” sets the stage for them to accept the premise that giving their children milk will make them more like these TV moms.

The wrap up for your paragraph is similar to the wrap up for the evidence provided. Here you want to reiterate your thesis in a simple sentence. For example, you might say, “Using the images of these iconic moms convinces moms that, in order to be a good mom, they must buy milk for their children.”

The conclusion of your paper is essentially a mirror image of your introduction. Think of your paper as an Oreo cookie. The introduction and the conclusion are the cookies that surround the best part–the body of the paper. Like the cookie outsides of the Oreo, the introduction and conclusion should be mirror images of each other.

1. Start with re-stating the thesis.

2. Reiterate the topic.

3. Return to your hook and elaborate.

Unlike an Oreo, the conclusion should not simply copy your introduction word for word in a different order. Try to restate your sentences in a different way. Elaborate on your hook so that you leave readers with something to think about!

Content written by Dr. Karen Palmer and is licensed CC BY NC.

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15 Best Digital Marketing Thesis Topics

Looking for the best dissertation topics and research proposals related to digital marketing? We have you covered, as we have gathered some of the most interesting abstracts and proposals for master's and undergraduate studies. Moreover, we can help you with other digital marketing thesis topics related to this subject. Due to the rise of digital marketing, many students are choosing to pursue a degree in digital marketing.

However, there are no risks associated with adopting new trends and advancements. Instead, we recommend that you consider taking advantage of the opportunities that digital marketing provides and start planning for your future. This article aims to help marketing students prepare their thesis by providing them with a list of marketing topics on which they can base their research.

What is Digital Marketing?

Digital marketing is a type of advertising that involves using various platforms, such as social media, search engines, and apps. It can reach consumers through their mobile devices and other smart gadgets. It is a type of marketing that involves connecting with potential customers through various forms of digital media.

This marketing process involves various digital channels to promote a product or service. These include social media, web applications, email, and search engines.

Aside from driving traffic and generating leads, digital marketing also helps increase brand awareness. Check out the 15 best and most exciting digital marketing thesis topics −

How does social media affect the behaviour of customers?

The future of online and social media marketing and research.

The importance of customer satisfaction for a digital marketing agency.

Landing pages: Role of landing pages and their importance.

Interaction of customers with digital platforms.

Optimization of social media strategies for better results.

Detailed analysis of traditional and digital marketing.

Difference between Facebook marketing and targeted marketing.

Analysis of tools used to optimise SEO techniques.

The growth of digital marketing in the real world.

Which marketing is effective PPC vs SEO?

How can block chain technology be implemented in digital marketing?

How does digital marketing help in achieving marketing goals?

The necessity of online or digital marketing.

Misleading perception in the career of digital marketing.

Marketing Dissertation Topics

This article aims to help marketing students prepare their dissertations by providing a list of topics on which you can base your research. Some of these include branding, international marketing, social listening, online marketing, marketing mix, marketing ethics, and relationship marketing. The field of marketing is a broad discipline that can be applied to various areas such as sociology, anthropology, psychology, and business.

Branding Dissertation Topics

A company's brand is the promise of its existence to its customers. It is an umbrella term that refers to various literature that examines how businesses can leverage their brands to gain a competitive advantage. Some of these include launching new global brands, building brand equity, managing their global brands, and more. Marketing dissertation topics related to branding can be found here.

Relationship between perceived risk and brand equity.

How to improve brand value?

What are tangible and intangible brand values?

Ethical and unethical behaviour affect the brand's image.

Ways to attract customers using social media marketing.

How are companies using digital devices for their brand's benefit?

Strategies to improve the reach of a brand.

How does innovation impact consumer brand resonance?

Online Marketing Dissertation Topics

When it comes to online marketing, traditional marketing rules no longer apply. There are many new ways to approach marketing that is designed to make it more effective. Some of these include the ability to customize and personalize the experience of consumers, the security of data, and the interaction between offline and online mediums.

Due to the increasing importance of online marketing, it has become a vital part of organizations' operations to enhance their competitive advantage. There are various suggestions that you can make in your dissertation to make the most of this area of research.

Digital Marketing: Impact on a company's performance.

Benefits and challenges faced in a social media marketing campaign.

Use of web analytics for digital marketing to enhance brand performance.

Use of marketing to personalize the products.

How do geography and gender affect online marketing?

Combining online and offline marketing

Understanding consumer behavior using online or digital marketing

How do you run a successful digital marketing campaign?

Social Media Marketing Dissertation Topics

The rise of social media networks has changed the way consumers behave and interact with brands. They are also presenting new challenges to marketers when it comes to reaching out to their customers.

Due to the increasing popularity of social media networks, a marketing dissertation is becoming more timely. It will reflect the latest marketing research.

Analysis of designing a marketing post for Facebook

How to use data to improve the reach and growth of a product?

How Facebook and Instagram can help in the growth of a business?

Analyzing banner advertising on different social media networks

How to measure the success of a campaign?

Measure the ROI of a social media marketing campaign effectively

Social Media Marketing: Impact on consumer behavior

Influencer marketing vs. ad marketing

Best Practices for Your Digital Marketing Thesis

It can be challenging to write a thesis, especially if you have to put in the effort required to reach its dead-end. Since you have a shorter time frame, focusing solely on the writing process can be hard. You might also have to face a potential delivery delay due to your other priorities.

Most students tend to procrastinate, which is an incurable disease. It could be prevented by starting earlier rather than late. Also, students tend to underestimate how long it takes to write a piece.

One of the biggest mistakes that students make is viewing the progress of their friends while they are still in the process of finishing their thesis. This can lead to depression if they are not getting the results they want. Instead, students should do everything themselves.

As you go through the process of exploring, keep taking notes. These will help you come up with a list of points that you can easily incorporate in your thesis.

Here, we have provided some of the best and most exciting digital marketing thesis topics. All these topics are unique and quite helpful in completing your thesis. It is difficult to find the best digital or online marketing thesis topics, but we have compiled a list of all ideas in one place.

15 Best Digital Marketing Tools in 2023
What Are the Latest Digital Marketing Strategies and Topics?
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Which is Best, an MBA in Digital Marketing or a Course in Digital Marketing?
What Are the Best Online Certifications for Digital Marketing?
What is the Best Business Option in Digital Marketing?
Which is the Best Digital Marketing Institute in Surat?
Which is the Best Digital Marketing or Business Development?
What Are the Best Algorithm Tips for Digital Marketing?
Why Is Digiperform the Best Institute for Digital Marketing?
Which is the Best Class to Learn About Digital Marketing?
Which is the Best Website to Learn About Digital Marketing?

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10 Research Question Examples to Guide Your Research Project

10 Research Question Examples to Guide your Research Project

Published on October 30, 2022 by Shona McCombes . Revised on October 19, 2023.

The research question is one of the most important parts of your research paper , thesis or dissertation . It’s important to spend some time assessing and refining your question before you get started.

The exact form of your question will depend on a few things, such as the length of your project, the type of research you’re conducting, the topic , and the research problem . However, all research questions should be focused, specific, and relevant to a timely social or scholarly issue.

Once you’ve read our guide on how to write a research question , you can use these examples to craft your own.

Note that the design of your research question can depend on what method you are pursuing. Here are a few options for qualitative, quantitative, and statistical research questions.

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70+ Dissertation Topics in Marketing 2024

Princi Rai ,

Mar 4, 2024

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Dissertation topics in marketing include crucial topics such as marketing ethics, advertisement and branding techniques on various social media platforms and e-commerce platforms and sustainability of brand value.

70+ Dissertation Topics in Marketing 2024

Dissertation topics in marketing include a wide variety of topics on branding and advertising, consumer behaviour, social media marketing, international marketing, marketing ethics, marketing strategy, and product development dissertation topics.

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What are Dissertation Topics in Marketing?

Top 10 general marketing dissertation topics , top 10 branding and advertising dissertation topics, top 10 consumer behaviour dissertation topics.

Top 10 Social Media Marketing Dissertation Topics

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Marketing Dissertation Topics – Selected For Year 2023

Published by Alvin Nicolas at November 30th, 2022 , Revised On February 2, 2024

Marketing is a degree course focusing on commerce, lead generation and sales, so you’ll learn much more than creativity when pursuing a Marketing degree.

You will discover how to create spending plans, locate potential customers, penetrate foreign markets and select prices or revenues as part of your marketing degree programme.

Undergraduate, Master and PhD marketing students must complete their dissertation projects before the university awards them a degree.

Many students need help developing compelling marketing dissertation topics that inspire their creativity. The trick is to be mindful of the changes and the latest trends in the marketing industry.

Consider examining brand-new marketing trends so your dissertation project explores a current issue and helps you advance your professional career according to your expectations.

For example, think about the proliferation of social media and online shopping, but also the changes in customer relationships that need special consideration. Your marketing dissertation should provide readers with new, original and focused information.

To help you get started with your marketing dissertation, we have compiled a list of cutting-edge marketing dissertation topics and titles.

You can confidently use these topics because our PhD marketing experts have conducted in-depth research to ensure sufficient literature material is available on these marketing dissertation ideas.

Digital Marketing Dissertation Topics

With everyone going online, digital marketing is booming at present. With the help of effective digital marketing, even a small retail business can achieve great success. For this reason, digital marketing topics are commonly picked by students who want to become certified experts in this field.

Even though students think they are spending their best time on their thesis, choosing the wrong topic can have unfavourable effects and complicate matters.

For this reason, we have created a list of digital marketing thesis topics that will help you choose the ideal topic;

Discuss the factors involved in selecting a brand ambassador.
Check whether marketers are relying too much on digital material to drive sales.
Are consumers still reading long blog posts for promotional purposes, or do they prefer short, inspirational graphics?
Exploring the emerging idea of micro-moments in the world of online business.
Assessing YouTube direct sales potential for vision brands.
For B2B markets, creative digital marketing management.
The unique characteristics of customers’ analytical buying styles in 2022 when they shop entirely online.
How can businesses use social media to nurture relationships with their customers?
The effectiveness and annoyance of chatbots for customer service: helpful or annoying?
An examination of grocery companies’ Instagram feeds.
What is good digital marketing, and what benefits does it offer for business development?
A study compares Facebook ads with Google ads. Which one makes more money?
To assess the value of video marketing within a company’s digital marketing strategy and how it affects customer satisfaction.
Is it worthwhile to analyze customer psychology in the context of digital marketing?
How to evaluate consumer behaviour in a digital media campaign?
Assessing the human factor system of trust using an online retailer.
How does digital marketing change the dynamics of the marketing period and the sale of goods?
The reach of the company page can be increased through the content that food brands post on Instagram.
What impact do landing pages have on marketing? What should land pages not do?
What part do the company’s influencers play in sales, and how does that affect online marketing?

A complete list of: Digital marketing research topics

Brand Marketing Dissertation Topics

Branding is about giving a product a unique name and image in the eyes of the consumer. It is achieved through imaginative advertising that uses a brand concept that runs through every advertisement. Another aspect of branding is the development of a distinctive logo and name for a particular product.

When developing a dissertation on any topic in brand marketing, you need to be creative and pay close attention to the design, message, objectives, transparency and other crucial elements of the brand.

Using a comparison of food retailers in the UK, explore the relationship between perceived risk and brand equity.
Describe the reasons why a new brand initially attracts more exemplary customers.
Do customers understand the core principles of a brand? Starbucks vs McDonald’s is a legal dispute.
What is the impact of someone advertising multiple brands on TV?
How do different product categories affect the relative weight of tangible and intangible brand equity?
The function of word construction in conveying a brand’s message: a strategic analysis of well-known brands.
A case study approach to increasing brand awareness using digital methods.
Knowing your target demographic and fostering good customer interaction are two ways to develop a successful brand when you have fewer resources.
Does the image of a brand change between different industries? The situation of Virgin Cola in the UK.
How does unethical behavior affect a brand’s reputation? The cases of Shell, Nike and Starbucks.
Why is it essential to apply theoretical concepts to branding?
The impact of branding on sales in public transport.
Targeting customers in ethnic markets: The case of Indian food customers of British supermarkets.
How can companies use CSR to strengthen their brand equity? The example of Body Shop.
How can marketing innovations in social media help companies survive?
Why should companies spend more on marketing and brand building?
Can a supermarket’s brand products convey brand equity in low-price departments?
Using social media marketing to build small business brands.
How can companies use applications on smartphones to strengthen their brand value? The legal situation of Starbucks and Café Nero.
The decision-making process of customers vis-à-vis the rules set by stakeholders is the focus of the case study on the TESCO brand model.

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Direct-Marketing Dissertation Topics

Direct marketing is a form of marketing that sells directly to the customer. The company and the customer are the only parties involved in the product/service cycle.

Direct marketing comes in different shapes and sizes, with internet marketing being the most common. Online marketing allows companies to communicate directly with customers and eliminate mediators. This way, companies can learn more about consumers’ needs, wants and opinions about a good or service.

Below is a list of possible dissertation topics for the research area of direct marketing;

How does the length of a voice message affect the effectiveness of telemarketing? An example from the mobile phone industry.
How do Tesco and Body Shop use loyalty schemes to attract customers to direct sales?
Creating a direct marketing information system and evaluating its performance.
In the UK service sector, how does the weighting of different criteria influence online sales change according to the product type?
How can companies benefit from artificial intelligence and its role in direct marketing?
Targeting different nationalities and social classes with racial bigotry and prejudice.
Evaluating the YouTube direct marketing performance of cosmetics companies.
In an increasingly diversified global market, how does telemarketers’ nationality (accent) affect customer response?
Analyze the efficiency and profitability of internet marketing as a direct marketing strategy.
Do customers understand how to defend themselves against questionable direct marketing strategies of social media marketing companies?
What influence does the message length have on direct marketing messages? A comparison between online and offline media
Assessing the importance of consumer data and privacy in direct marketing strategies.
Can direct internet and social media marketing be used to build customer relationships, or is it just a temporary means to connect with new customers?
Can online marketing be used as a more effective technique for a group than for an individual?
What are the differences between offline and online prospecting techniques? The UK airline sector is an example.
The advantages and disadvantages of direct marketing include the use of SMS and email to communicate with customers.
Social media marketing as a tool to attract high-value customers: Benefits and challenges for small businesses.
How much force can change current consumer behavior patterns that deviate from society?
The impact of cultural differences and foreign influences on decision making.
Why do customers stay with Apple Inc. and adhere to global marketing standards? A case study from the market.

Other dissertation topics: Environmental Dissertation Topics HRM Dissertation Topics

Social Media Marketing Dissertation Topics

In an era where most business transactions and purchases are made online, we cannot undermine the importance and benefits of social media marketing to society. Highlight the use of social media for shopping and influencer marketing. Here is a list of SMM Dissertation topics for your review;

Are we breaking US law using Facebook’s marketplace when working with this digital marketing platform?
The discovery of Twitter: Should microblogs be a basis for customer discounts and exclusive notifications?
Why is Facebook discussed more often than other platforms in the context of social media marketing?
Should large companies use youth-oriented social media such as Instagram and TikTok?
The social media copyright debate: What are the pros and cons of posting online, using memes and graphics that are freely available online?
Why should marketers exercise caution when using various posts and comments on social media due to the risks associated with user-generated content?
What benefits and pleasures make beauty brands’ social media content offer?
An examination of food brands’ Instagram posts.
A review of Facebook’s positive, unfavorable and negative user comments and how they influence future conversation engagement.
Why are practical Facebook apps so much less popular than their amusing counterparts?
How do Facebook applications convert users into customers? The relationship between total installs, daily active users and app ratings.
An evaluation of the effectiveness of banner ads on different social media platforms? Facebook, Instagram and Twitter are three examples.
Is online word-of-mouth more effective than offline word-of-mouth? An investigation of customer comments on the internet.
Do social media users behave in the same way as traditional customers?
What strategies do non-profit organizations use to carry out marketing activities on Facebook and other social media platforms?
What are the main differences/ similarities between the social media presence of the NHS and the CDC in the US?
A study on the impact of social media marketing on the popularity of brand posts on Facebook fan pages.
Use, barriers and measurement of social media marketing: implications for marketing managers.
How can companies use social media marketing to influence their customers’ buying habits?
How can social listening help vegan brands with their marketing strategies?

Marketing and Culture Dissertation Topics

Every culture is unique. What is appropriate in one culture may not be applicable in another. For this reason, companies operating in different cultures need to adopt different strategies. Companies must consider the cultural composition of the market before launching a new product.

There is no question that this marketing-related topic deserves study. The following list contains interesting and current dissertation topics in the field of cultures and marketing;

What is the impact of innovation and culture on SME performance in Chinese markets?
Examining the effectiveness of native advertising in the US, UK and China.
What impact does social media have on the corporate culture of the UK fashion industry?
How has globalization changed Toyota’s organizational culture around the world?
The impact of cross-cultural marketing on businesses, with a particular focus on the FMCG sector.
Do values, beliefs, and convictions have an impact on companies around the world?
Applying the marketing mix in a multi-cultural society: evaluating any two civilizations.
Analyzing the same marketing strategy in different markets can lead to business failure.
The impact of cultural diversity on supermarkets in the UK.
How do cultural differences affect marketing communication? The situation of Coca-Cola in India
How do marketers account for differences in “national” culture between regions? Spanish banks in the Basque and Catalan regions.
Does the language have an impact on a brand’s identity? A case of Coca-Cola.
Integrating and evaluating regional differences within national marketing culture.
How does individuality vs collectivism affect mobile phone sales? The People’s Republic of China is an example.
The influence of individuality and collectivism on the purchase of smartphones
Can car manufacturers afford to treat customers as one big homogeneous group?
How can national culture explain the dominance of Scotch whiskey in the world whiskey market?
Analyzing imports and exports to see how culture affects the trade market in the case of General Motors.
How can nations use their own culture to help promote their key exports? France’s Champagne serves as an example.
Discuss how the marketing environment is analyzed.

Consumer Psychology and Marketing Dissertation Topics

Consumer behaviours, which is a marketing focus, can largely be explained with the help of consumer psychology. It shows how consumers behave in the individual phases of the buying process and what reasons they have for their actions. Marketers can develop and implement communication strategies tailored to specific customer groups based on these psychological profiles.

Below you will find some suggested topics for your marketing dissertation in the fields of marketing and consumer psychology;

How does consumer knowledge affect product purchases and purchasing decisions?
Impact of bad advertising on customer behaviors.
Wall-Mart customers’ perceptions of in-store and online shopping.
What motivates customers to buy from Amazon?
What are the benefits and advantages of customer reviews on websites?
How can companies effectively use Big Data to better understand the psychology of their customers?
What do consumers think about green marketing?
Understanding consumer psychology will help you create marketing plans that work.
What impact do marketing research and planning have on sports marketing?
Assessing consumer attitudes and behaviors concerning luxury goods.
What impact does bad word of mouth have on a company’s performance?
How does gender affect how customers of luxury products process information?
What role does motivation play in the buying process? An overview of the UK market for mobile phone ringtones.
How does the gender of luxury product buyers affect selective bias?
What role does education play in functional internet advertising?
Do attitudes and beliefs’ importance differ for low and high-involvement goods?
How does gender affect the way people buy luxury products online?
What influence does social media have on the buying habits of luxury products in the fashion industry?
An analysis of consumer psychology, attitudes, and the marketing of fashion goods
What do consumers think of Burberry’s digital marketing efforts?

Marketing Ethics Dissertation Topics

A challenging issue in the field of marketing is marketing ethics. Marketers should consider marketing ethics when trying to develop successful and profitable marketing campaigns for their companies.

Businesses must adhere to several ethical principles to successfully operate and run marketing campaigns. Any of the following topics could serve as the basis for a dissertation on marketing ethics;

What elements distinguish a consumer’s choice of the most and least socially responsible companies?
Do marketing campaigns influence customers’ purchasing decisions related to a specific cause?
How do companies use PR to recover from consumer boycotts? The situation of Shell and Nestle.
Gender inequalities and their impact on perceptions of corporate social responsibility.
Building corporate reputation and brand equity through multiple CSR initiatives.
The importance of trust in enhancing brand value and corporate reputation through CSR initiatives.
Corporate social responsibility and firm performance. An examination of the function of the market environment and marketing competence.
The impact of a company’s unethical behaviors on sales: Analysis of ineffective marketing campaigns.
The relationship between corporate social responsibility and marketing ethics.
How do publicly available codes of conduct affect consumer purchasing decisions? The situations of The Body Shop, Levi’s and Marks & Spencer.
How can ethical perceptions and intentions when buying affect consumer behaviors? A comparison of chickens kept in battery cages with those kept outdoors.
What is the impact on consumer purchasing behaviors of marketing activities designed with a specific purpose? Starbucks’ Raise a Cup to a Good Cause initiative.
What do consumers demand from companies in terms of ethics?
How do companies deceive customers into increasing sales of their products, and how does this impact their bottom line?
Examining the relationship between corporate social responsibility and marketing ethics.

Also read: Business Ethics Dissertation Topics

Why is it Important to Select the Best Marketing Dissertation Topics

The marketing field is vast and interconnected with many other academic areas, including civil engineering, construction, law and even healthcare. As a marketing student who wants to achieve good grades, developing new ideas and experimenting with established marketing theories is crucial. For this reason, creating a marketing dissertation topic that is clear, rational, and truly addresses a pressing problem prevalent in the industry is critical.

We cannot stress enough how important it is to find a sensitive topic for the study.

If you fail to choose a correct topic, this will affect the amount of time and effort spent on writing your dissertation, as you risk falling into a rejection loop right at the beginning. To develop a topic, consider previous research, consult your supervisor, and get support at this point in your dissertation.

Therefore, when choosing your dissertation topic, it is advisable to make sure that it is original and relevant to the current problems or issues that are interesting enough to warrant further research. Explore marketing topics usually under-researched and step out of your comfort zone. You will be successful if you keep this in mind when researching and considering our marketing suggestions!

How can EssaysUK Help?

Our marketing dissertation experts can suggest several unique and cusotmised marketing topic ideas and examples to help you jumpstart your dissertation project. We also provide several other dissertation services including research proposal writing , dissertation methodology chapter writing , literature review writing , statistical analysis , proofreading and editing , and more.

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How digital marketing transforms typical marketing methods.

Digital marketing transforms typical marketing methods by leveraging digital channels, data analytics, and personalized targeting to reach wider audiences, track campaign performance in real-time, and deliver tailored messages, leading to increased efficiency, effectiveness, and ROI.

Essays on Advertising

Choi, Woohyun

According to eMarketer, the total advertising spend in US alone was estimated to be over $238 billion. Firms invest large amounts of money in advertising to promote and inform consumers about their products and services, as well as to persuade them to purchase. The broad theme of advertising has been examined from many different angles in the marketing literature, ranging from empirically measuring effects of TV ads on sales to analytically characterizing the key economic forces stemming from enhanced targetability in online advertising. The purpose of my dissertation is to study some of the key questions which remain unaddressed in the advertising literature. In the first essay, I examine firms' choices of advertising content in a competitive setting. I demonstrate that competitive forces sometimes induces firms to choose advertising content that shifts consumers' perception of product quality. While this strategy hurts firms in a monopoly setting, it increases their profits under competition because it may increase the utility of their offering in comparison with the competing offering. In the second essay, I investigate the optimal mechanism for selling online ads in a learning environment. Specifically, I show that when ad sellers, such as Google, design their ad auctions, it is optimal for them to favor new advertisers in the auction in order to expedite learning their ad performance. In the third essay, I study the impact of tracking consumers' Internet activities on the online advertising ecosystem in the presence of regulations that, motivated by privacy concerns, endow consumers with the choice to have their online activity be tracked or not. I find that when ad effectiveness is intermediate, fewer ads are shown to opt-in consumers, who can be tracked and have their funnel stages inferred by advertisers, than to opt-out consumers, who cannot be tracked. In this case, consumers trade-off the benefit of seeing fewer ads by opting-in to tracking (positive instrumental value of privacy) with the disutility they feel from giving up their privacy (intrinsic cost of privacy). Overall, these findings shed light on novel strategic forces that provide guidance for marketers' advertising decisions in three distinct contexts.

Geographic Areas

United States
Internet marketing
Internet advertising
Television advertising
Competition
Google (Firm)

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A Selection Of Good Thesis Topics For Advertising: 20 Unique Ideas

Writing about advertising is never the easiest thing to do. In order to get a good grade in this subject, students need to create an entirely unique, interesting topic. To get the ideas started, the following adverting thesis topics can help. Students can use these thesis topics the way they were written or modify them for an entirely new topic.

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To get women to smoke, advertisers had feminist protesters carry them in marches and called them “torches of freedom”. How successful was this advertising campaign?
What is the relationship between physical beauty and advertising?
When did celebrities and sports stars first become the voice of a product? What caused this to develop?
How has photoshopping images caused advertisers to come under fire from the general public?
How has advertising differed during different time periods?
How was subliminal messaging used in 1950s Coca-Cola products? Was it effective?
In what ways have advertisers used feelings of patriotism to inspire a purchase and customer loyalty?
What are some of the emotional effects of advertising? Are people happier if they see more advertisements each day?
How can advertisers use podcasts to spread information about their product? Are podcast advertisements different than normal advertisements on the radio?
What changes in an advertisement depending on the gender that it is targeted at?
How do different countries advertise a product? Use examples like the Chevrolet Nova's sales in Mexico to make a point.
How is it decided which advertisements are too risque to be on the air? What censorship practices are in place in the industry?
What makes for a good political advertisement? What have been some of the best political advertisements in history?
How does Internet differ from traditional advertising methods? How do some of the techniques use differ?
What proportion of the United States economy is devoted to advertising? Does this effect the nation's economy in a positive or a negative way?
What caused market researching to develop in advertising? How is it used today to decide what types of advertisements to run?
Are short, inexpensive ads online actually effective? What studies have been done that demonstrate the effectiveness of these advertisements?
What stereotypes in advertising are still present? How have advertisers tried to change the image of women and families to adjust to more modern standards?
How does advertising impact the human mind? Is it positive or negative for someone's mental health?
What companies have been successful through just word-of-mouth marketing? Are there successful businesses today that have never spent money on advertising?

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MBA Marketing Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you looking for a unique and focused MBA marketing dissertation topic but not sure what topic will suit your circumstances? A topic must be based on your research interest and preferences, so you don’t lose interest in your research work halfway through the process.

This article provides a list of MBA marketing dissertation topics in various research areas so you can choose one according to your needs.

What is Marketing in Business Management?

Marketing aims to promote goods and services and increase sales for your business by creating, sharing, and planning. Moreover, marketing studies the relationship between products, brands, and services and human behaviour. These elements define a company’s value and measure its growth. You need a well-crafted marketing strategy to increase brand recognition, attract more customers, and drive sales.

To achieve result-driven marketing, marketers must thoroughly understand client requirements, the competitive environment, and how those factors impact business success. Having that said, looking for the perfect MBA marketing dissertation topics? We will help you with that. First, we will walk you through possible types of marketing for your dissertation topic.

Marketing Research Areas For Your Dissertation

There are many types of marketing, as you may have guessed, so choosing an appropriate MBA marketing dissertation topic can be a little overwhelming. The following are the most notable types of marketing you could base your thesis title on:

Advertising

Marketing in this form is the most common. It involves paying advertisers to place different kinds of ads in newspapers, television programs, billboards, and other posters.

Also read: Advertising Dissertation Topics

Public Relations

Advertisers use this form of advertising to promote their brands without buying advertising space. Your business can raise awareness by sponsoring events or writing articles for the media.

Also read: Public Relations Dissertation Topics

Direct Marketing

Sending direct marketing messages to potential customers by postal mail or email is one method of direct marketing. Thus, it is similar to direct response advertising without paid media such as print or television.

Sales Promotion

Sales promotion refers to any activity designed to increase sales at a specific point in time rather than across the year. Businesses offer various types of sales contests and discounts during specific periods (such as Black Friday and the Christmas holiday season).

Short-term sales are always the goal rather than building long-term brand awareness through customer loyalty. The most common form of sales promotion is coupons, but other forms include free samples and rebates.

Product Marketing

An essential aspect of any business is product marketing. Creating a connection between your brand and consumers is the role of product marketing specialists. By understanding how consumers perceive your product or service category, they can help you position yourself against your competition more accurately.

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List of Dissertation Topics For MBA Marketing

The following list of issues will undoubtedly help you brainstorm topics for your marketing dissertation.

The Impact of Product Placement on Brand Building
Customer Relationship Management In The UK
Customer Loyalty And Customer Satisfaction In Online Retailing Companies
Economics of computerized communication in the COVID-19.
Social Media And Customer Relationship Management:
An analysis of the connection between brand investment and observed risk comparison
Issues of standardization vs. adaptation in global marketing
Impact of Mobile Companies’ Marketing Communications Practices on the Behaviour of Loyal Consumer Base
Using anticipated control establishes a brand advantage, generates leads and piques customer attention.
A Growing Love for the Data Burst utilizing analytics’ potential
The Impact of Social Networks on Consumer Online Purchasing Behavior
Automating customer service interactions
Variation of prices for commodities across online and offline sources,
Effects of a company website’s user interface for business.
Safeguarding consumer privacy in digital marketing
Incorporating social processes when pursuing various markets and fostering market interest.
Systems that businesses use to respond to customer boycotts.
A Feasibility Study on Marketing and Advertising, Emphasizing Differences and Similarities
The Effects of Online Animated Advertising Strategies and E-Marketing on Consumer Purchasing Behaviors
A cost-benefit analysis of creative advertising strategy and direct marketing strategy
Comparing the Competition: A Discussion of the Various Business Strategies You Can Use to Ensure Success
Factors needed to distinguish between micro and macro Businesses
Effects of a Longer Warranty on Increasing Market Share for Electronic Products
the connection between a system’s characteristics and location
The advantages that organizations gain from customizing their works.
Mobile commerce’s advantages and disadvantages.

The Significance of MBA Marketing Dissertations

Marketing can provide you with the following benefits:

Selling is only one aspect of marketing. It’s about building relationships, and a connection is made through communication.
As a result, marketing enables you to establish brand awareness among your target audience, thereby increasing your chances of achieving your business objectives.
By analyzing competitors’ strengths and weaknesses, marketers can develop a plan to help them gain an edge over their opponents.
In order to generate leads for their clients, marketers use various techniques, such as email marketing, web analytics, social media marketing, and more.
Your marketing professionals develop strategies to engage your clients with your brand on a variety of platforms, including email marketing, social media, and more.

How Can ResearchProspect Help?

The marketing industry is extremely competitive today, so creating the same boring dissertation as hundreds of other students did makes it even harder to stand out. However, MBA is one of those most in-demand spaces for marketing.

ResearchProspect provides academic help to students of MBA marketing or any other area of marketing. If you are looking for a dissertation writer to provide customised thesis ideas and complete your dissertation according to your university guidelines, get started by placing your order for the dissertation proposal or the full thesis here .

Also read: Engineering Management Dissertation Topics , Business Management Dissertation Topics , Risk Management Dissertation Ideas , Talent Management Dissertation Topic Ideas

Also read: Facebook marketing dissertation topics and Social media dissertation topics.

Marketing is a nitty-gritty area of study that ties directly back to your business growth and keeps your company in the consumer’s mind. You can advertise on television, radio, and social media all day.

It helps you get your product out there and circulate among your target audience. You can write a dissertation on the above-mentioned MBA Marketing Dissertation Topics .

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More From Forbes

15 questions to ask your cmo about integrating ai in marketing.

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With artificial intelligence gaining more and more popularity in business, it can be easy for companies to quickly jump on the AI bandwagon without first considering the pros and cons of making such a move. This is especially true for marketing—a department that specializes in creating the company’s brand voice and messaging in such a way that will connect with consumers. Would implementing AI compromise that specialty?

This is just one of the many questions CEOs should discuss with their company’s chief marketing officer to determine if integrating AI into their marketing efforts is the right move. Below, the marketing experts of Forbes Communications Council explore 15 other questions CEOs should ask their CMOs, and why doing so is crucial to their success.

1. 'Can we trust it?'

This is the question that should be asked first, followed by, "Is it worth the risk to our brand?" There is still so much unknown and not vetted about AI that it may not be the smartest move to run out and be a frontiersman right away. There is wisdom in sitting back a little and looking smarter for allowing other brands to experience the early errors instead of yours. - Kathleen Stockham , South College

2. 'How will we be different?'

The advent of AI will lead to more marketing clutter and make it more difficult for a company's message to break through. So, it will be vital for a brand to present a unique message that resonates with customers. Whether this is done with AI or by doubling down on a handcrafted approach, a company must offer a compelling brand personality in order to win business. - Robert Neely , Lima One Capital

3. 'What is the risk?'

While AI can provide numerous benefits, it can also place the organization in jeopardy if it is used without guardrails. A CEO should understand what processes are in place to combat AI’s tendency to mimic biases in the data it analyzes, to safeguard customer privacy and to ensure that an AI vendor’s cybersecurity practices are in line with their own as a means of protecting IP. - Joe Garber , Axiad

4. 'Is it saving time or bringing value?'

Ask, “Are you using AI to save time or bring value, and do you know the difference?” For example, one of our brand pillars is subtle luxury. It doesn’t align well with massive amounts of AI-generated content. A better use case that aligns with our values is using AI for forecasting. In this case, a CEO can ask, “Are you using AI to ensure campaign success and better understand pipeline contribution?” - Courtney Austermehle , Constructor

5. 'What data-driven insights will it provide to help us market to customers?'

AI should help brands better understand their customers, which empowers their marketing to evolve and revolve around the customer. Marketing AI's purpose is to help tailor marketing strategies, improve personalization and, ultimately, drive more effective customer engagement. - Pini Yakuel , Optimove

6. 'How should we position our AI use in customer messaging?'

Much of the AI focus in marketing has been on driving productivity in research, ideation or creation. Companies need to do better in positioning and messaging how their product uses AI to customers. The claim to be "AI-driven" is astronomical and empty. CEOs should ask their CMOs, "How should we be positioning our use of AI in our product portfolio and then messaging this to our customers?" - Rekha Thomas , Path Forward Marketing LLC

7. 'How will it help make marketing operations more efficient?'

CEOs should be asking their CMOs how integrating AI in marketing will help to make marketing operations more efficient. Boosting marketing ROI by lowering marketing costs is something that CEOs (and CFOs) are often focused on. In a time when marketing resources are increasingly under pressure, CMOs need to demonstrate how integrating AI can maximize the return on marketing investment. - Kerry-Ann Betton Stimpson , JMMB Group

8. 'How does this reflect our readiness to embrace innovation while managing risks?'

CEOs need to probe their CMOs on how their approach to AI in marketing reflects their readiness to embrace innovation while managing potential risks. It's crucial to ensure that AI's adoption is not just about jumping on a bandwagon but instead about making informed decisions that align with the company's growth trajectory and brand integrity over varying time frames. - Kurt Uhlir , Ethereal Innovations, Inc.

Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

9. 'Is our AI usage under control?'

AI can be a huge efficiency booster, but it can also get out of control and lead to embarrassing situations, with rogue content slipping out the door. Any good marketing organization experiments with new technologies, but policies and controls need to be put in place to make sure any use of AI in work products is reviewed, quality-checked and approved before release. - Tom Treanor , Snipp Interactive

10. 'What is the impact on the business and on the customer?'

AI use needs to help the customer. Can we give the information to the customer faster and in a more timely manner, as well as help them interact with the brand and get everything they need? From the business side, does it help achieve the business objectives of customer satisfaction, growth, profitability and more? - Gaurav Bhatia , PenFed Credit Union

11. 'How is the marketing department excelling, and what are its opportunities for improvement?'

CEOs and CMOs can use the answer to drill down on how automation and AI might be able to bridge the gap between “operational” and “outstanding." For AI to be practical, leaders must approach it with a problem-first mindset. Otherwise, their AI applications will be impractical and may impede success. - Brett Hansen , Semarchy

12. 'How can we use AI to deliver better and faster?'

The AI-led marketing gains—be it insightful research, content creation, hyper-segmentation, analytics or anything else—should serve the customer better and responsibly. Delivering enhanced functionality shouldn’t come at the cost of compromising safety in the value chain. CEOs should ask their CMOs, “How can we deliver better and faster with AI to serve our customers in alignment with our core values?” - Seema Kalra , The Right Thing Marketing Communications

13. 'How can AI help us improve personalized experiences?'

Ask, "How will integrating AI in marketing enhance our understanding of customer behavior and improve personalized experiences?" This question is crucial because AI can revolutionize marketing by providing deeper insights into customer preferences and behaviors, enabling tailored and impactful campaigns that drive engagement and loyalty. - Antony Robinson , Novalnet AG

14. 'How can we use AI while still retaining our brand voice?'

CEOs should talk to their CMOs about using AI to make their marketing efforts more efficient while retaining their voice and brand identity. It is no surprise that a lot of AI writing sounds the same, and while AI can give you a lot of efficiency in bulk writing, marketers have to go back and edit to make sure every AI piece meets brand standards. - Sarah Lero , A.L. Huber

15. 'Does it improve our output, and at what cost?'

There's a balance between leveraging AI to save resources and still meeting company objectives. Particularly in content marketing, there's a lot of time and energy to be saved if teams can use AI effectively. However, if it doesn't improve the overall quality and output of content efforts, it's not the right use of the technology. - Maggie Mistovich , TextUs

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4 Ways AI Is Revolutionizing Targeted Advertising — And How to Balance It's Ethical Implications AI-powered targeted advertising revolutionizes marketing with hyper-personalized promotions. However, ethical and transparency questions hover over this progress.

By Pritom Das • Mar 25, 2024

Opinions expressed by Entrepreneur contributors are their own.

Targeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI) . Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision. However, this transformation also raises pressing questions about ethics, transparency and establishing trust with customers.

In our current landscape, AI is rapidly expanding the depth and specificity of targeted advertising in several key ways:

1. Advanced analysis of consumer data

As marketers, we have observed a huge shift in online advertising dynamics. We are no longer limited to simple demographics; instead, we can use artificial intelligence to delve into the complexities of consumer behavior. With access to massive amounts of data, AI advertising platforms methodically profile individual tastes, allowing us to design ads with unparalleled precision.

Consider the variety of digital footprints that users leave behind, including search searches, social media engagements and purchase history. We use sophisticated analytics to seamlessly piece together these breadcrumbs, presenting a complete picture of consumer preferences and ambitions. While this level of information enables more targeted and relevant advertising, it also highlights the enormous visibility our activities have to AI systems, pushing us to consider the depth of consumer profiling that occurs.

Related: AI Is Considered the "Wild West" — Here's How Marketers Can Rein It In and Ensure Ethical Use

2. Continuous optimization through interaction

Beyond just analyzing the traces we leave behind, today's AI-driven targeted advertising also benefits from real-time optimization based on how we engage with the personalized content it serves us. It's not a simplistic one-way street where our data gets extracted just to produce targeted ads. Instead, there is an active feedback loop where the system continuously adjusts its approach to improve targeting effectiveness over time.

It's both fascinating and frightening to realize how rapidly these systems can optimize themselves with every tiny reaction we unwittingly provide. Our behaviors shape the evolution of the targeting strategies aimed back at us. There is a certain poetic irony to that recursive loop, even if it makes me uneasy at times.

3. Leveraging emotion and sentiment analysis

Our emotional states and attitudes are also part of the comprehensive consumer insights that AI advertising is now able to tap. Modern platforms can detect subtle cues from facial expressions, voice tone, word choices, likes and more to infer someone's mood and mindset. This opens the door for emotionally attuned targeting.

For example, an ad with an upbeat, humorous vibe may perform better when the AI detects a user is in a positive state of mind based on recent online behaviors. By analyzing our sentiment, promotions can be dynamically tailored to match not just contextual interests but also emotional resonance. Even better, AI art can seamlessly create advertising visuals that match those emotional resonances. The impact of AI art in advertising is profound, revolutionizing visual content creation to evoke emotional connections, heighten engagement, and amplify the effectiveness of campaigns by resonating with audiences on a deeper level.

4. Granular message personalization

The depth of intimate consumer data now available to marketers, combined with the capability to continuously refine targeting based on feedback, has led to an unprecedented level of personalization in digital advertising messages today. Artificial intelligence platforms can go beyond simply inserting your name into an ad template. They now tailor messaging to reference specific recent behaviors, conversations, preferences, and interests detected from your online footprint.

For example, say you were researching international vacation rentals on Tuesday night, catching up with friends on Wednesday, and then browsing outdoor gear on Thursday. Don't be surprised if a social media ad then pops up on Friday promoting a hiking trip and referencing the exotic destinations you had been exploring—without you mentioning any of this to the brand directly!

The AI has silently pieced together the contextual clues and crafted a promotion uncannily aligned to your implicit current needs. While this surgical precision may boost marketing performance, it also raises disconcerting questions about transparency and data privacy . Just how much visibility do these systems have in our digital lives, and how comfortably can they make inferences? The tradeoffs between relevance and creepiness will only intensify as AI capabilities advance.

Related: The Artificial Intelligence Revolution: Adapting To A New Business Era

Achieving the right balance

The solution lies in balancing AI advertising's benefits with ethical responsibility. This means:

Providing transparency around how data gets collected and applied behind the scenes.
Giving customers clear controls to manage personalization preferences and privacy.
Establishing strong governance policies for secure, ethical data usage.
Making true relevance the priority, avoiding uncomfortable overreach,.
Allowing consumers to flag irrelevant or inappropriate ads.

With the right framework focused on consumer welfare over profits, AI promotion can feel helpful rather than creepy. But earning trust through transparency and choice must be imperative as capabilities advance.

The future of AI advertising

Looking ahead, AI adoption in digital marketing will continue to accelerate rapidly. To steer this in a healthy direction, the advertising industry must prioritize ethical implementation, consumer privacy rights, and building trust. With responsible oversight, advanced targeting could evolve into a utility that consumers welcome rather than resist. But this requires treating people as partners rather than data sources.

The opportunities for innovation are tremendous, but so is the obligation to align AI advertising with human needs. Our collective choices now will shape whether these technologies uplift consumer experiences or undermine trust. By framing progress through an ethical lens, marketers can pave the way to a more transparent, empowering promotion landscape.

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Luckily, we've done the work for you. Here is a list of the latest marketing management dissertation topics to help you out. Using financial products in the UK retail banking sector. A study of how service quality and customer satisfaction affect brand equity. A study of the antecedents and consequences of a firm's reputation.
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Marketing Dissertation Topics. This article aims to help marketing students prepare their dissertations by providing a list of topics on which you can base your research. Some of these include branding, international marketing, social listening, online marketing, marketing mix, marketing ethics, and relationship marketing.
10 Research Question Examples to Guide your Research Project
The first question asks for a ready-made solution, and is not focused or researchable. The second question is a clearer comparative question, but note that it may not be practically feasible. For a smaller research project or thesis, it could be narrowed down further to focus on the effectiveness of drunk driving laws in just one or two countries.
PDF Marketing: Selected Doctoral Theses
This dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions. The first chapter is an overview of the problems addressed in the dissertation and the main findings. The second chapter develops a theory-based, cost-effective method to estimate the demand for new
70+ Dissertation Topics in Marketing 2024
Dissertation topics in marketing associated with branding and advertising are listed below: Storytelling's Place in Brand Development. Customer Views on Authenticity in Marketing. Social Media Advertising's Effect on the Sustainability of Brand Images. Marketing Tactics and Customer Reaction.
A Complete List of Marketing Dissertation Topics
Marketing Dissertation Topics - Selected For Year 2023. Marketing is a degree course focusing on commerce, lead generation and sales, so you'll learn much more than creativity when pursuing a Marketing degree. You will discover how to create spending plans, locate potential customers, penetrate foreign markets and select prices or revenues ...
PDF IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR
Master's thesis September 2020 School of Business Master's Degree Programme in entrepreneurship and business ... Interview Questions..... 51. 3 1 Introduction 1.1 Background A study on social media marketing would be best founded upon an understanding of ... Marketing thus needed consumer communications in order to cope with the rising ...
PDF [Publication] The effects of social media marketing on brand ...
Title of thesis: The effects of social media marketing on brand awareness through Facebook and Instagram. Case: Company X Supervisor: Cory Isaacs Year: Spring 2021 Number of pages: 69 Number of appendices: 0 The aim of this research is to investigate the effects of social media marketing on brand awareness, through Facebook and Instagram networks.
Essays on Advertising
Essays on Advertising. According to eMarketer, the total advertising spend in US alone was estimated to be over $238 billion. Firms invest large amounts of money in advertising to promote and inform consumers about their products and services, as well as to persuade them to purchase. The broad theme of advertising has been examined from many ...
A List Of Original Thesis Topic Ideas For Advertising
A Selection Of Good Thesis Topics For Advertising: 20 Unique Ideas. Writing about advertising is never the easiest thing to do. In order to get a good grade in this subject, students need to create an entirely unique, interesting topic. To get the ideas started, the following adverting thesis topics can help. Students can use these thesis ...
Questions To Ask To Determine Someone's Expertise In Marketing
Using some of these questions—depending on the required specialisms—could really help you determine if someone truly understands what they are talking about. Subscribe To Newsletters Sign In
MBA Marketing Dissertation Topics
The following list of issues will undoubtedly help you brainstorm topics for your marketing dissertation. The Impact of Product Placement on Brand Building. Customer Relationship Management In The UK. Customer Loyalty And Customer Satisfaction In Online Retailing Companies. Economics of computerized communication in the COVID-19.
Advertising Thesis Questions
Advertising Thesis Questions. Please note. Orders of are accepted for more complex assignment types only (e.g. Dissertation, Thesis, Term paper, etc.). Special conditions are applied to such orders. That is why please kindly choose a proper type of your assignment. 100% Success rate. Niamh Chamberlain.
15 Questions To Ask Your CMO About Integrating AI In Marketing
Marketing AI's purpose is to help tailor marketing strategies, improve personalization and, ultimately, drive more effective customer engagement. - Pini Yakuel , Optimove
AI Is Revolutionizing Targeted Advertising
AI-powered targeted advertising revolutionizes marketing with hyper-personalized promotions. However, ethical and transparency questions hover over this progress.
Why are Britain's rules around advertising alcohol and tobacco so
The long-running series in which readers answer other readers' questions on subjects ranging from trivial flights of fancy to profound scientific and philosophical concepts

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