public relations argumentative essay

144 Public Relations Essay Topics & Examples

Looking for inspiring public relations topics? This field is really worth exploring!

• 🔝 Top 10 PR Topics
• 🏆 Best PR Essay Examples
• 🕵 Current PR Topics to Research

👍 Interesting PR Topics to Write About

• 🔥 Hot PR Assignment Topics
• 🎓 Controversial PR Research Topics

❓ Public Relations Discussion Questions

In your public relations essay, you might want to focus on mass communication or media relations. Corporate PR is another current public relations assignment topic. In this article, we’ve gathered hot PR topics that will be suitable for essays, research papers, presentations, theses, and other projects. A collection of public relations essay examples is a nice bonus!

🔝 Top 10 Public Relations Topics

• Public relations in business
• History of public relations
• Crisis management in political public relations
• Public relations in non-governmental field
• Ethical issues of public relations
• Public relations and advertising: compare and contrast
• Social media marketing as one of the key PR tactics
• Audience targeting as a PR technique
• Public relations campaign: the main stages
• Classification of the publics in PR

🏆 Best Public Relations Essay Examples

• The Coca Cola Public Relations: PR Strategy and Examples — Case Study Example The Coca Cola Company is an international firm based in the United States and is one of the leading manufacturers of soft drinks and other related products.
• Discussion on Grunig and Hunt’s Public Relations Model In regard to this model, Grunig and Hunt propose that communication is two-way between the organization and the public. In these models, the writers present communication to the public and the organization and therefore the […]
• Four Models of Public Relations So, the use of the press agentry model can be considered the most harmful when applied with the purpose of gaining money whereas the application of a two-way symmetric model is considered to be the […]
• Public Relations and its importance in Modern Society Public relations is the procedure of checking the flow of information between an institution and its community. This became a success and thus led to creation of awareness to the Americans of the influence that […]
• Advertising, Publicity, and Public Relations Publicity is the act of drawing the attention of the media in order to improve the visibility of a brand, product or a company in the public. Second, publicity is cost-effective and provides a lot […]
• Rex Harlow as a Historical Figure in Public Relations Rex Harlow is considered one of the most influential pioneers in the history of public relations. Harlow’s involvement in the Oklahoma City Chamber of Commerce and experience in publication provoked a public relations interest.
• Model of Excellence Theory in Public Relations Department For the public relations department, establishing good relationship with the clients and people associated with the company is most important and more important is the way to retain this relationship.
• Public Relations and Their Functions One of the common scenarios with organizations is the characteristic of any organization trying to influence the general public hence the public relations initiatives help the organization to develop a good understanding of the organization […]
• Public Relations and Relationship Marketing The organizers of the 2011 Mobile Research conference should consider using public relations and relationship marketing in order to ensure that the event promotion is successful.
• Solving Ethical Dilemmas in Public Relations In the case study, the main problem arises from the client’s deceit concerning the independent nature of the scientist testing the products in a bid to ensure a favorable public image of the products to […]
• Public Relations Practice Improvement by Public Opinion In order to understand how this happens, it is necessary to define a public opinion, examine its connections to public relations, describe what improvements in public relations mean, and explain the ways in which understanding […]
• Public Relations However, it is important to understand that balancing the company’s need and those of the customer is a crucial step, and any strategy used by the company in the marketing process must be guided by […]
• Propaganda, Persuasion and Public Relations For example in the case of the Australia’s cancellation of the Fuel Watch program Senator Xenaphon utilized propaganda stating that Fuel Watch was not an effective means of helping consumers stating the need to tackle […]
• E-Newsletters: Online Public Relations Further, the emergence of the internet has provided a wide variety of approaches that organizations can use to reach their customers and potential users of their products in the market.
• Public relations and sales promotion It will analyze them based on the regularity of the chosen strategy, the target audience which covers the customers, the potential customers and the community and also PR and its impact.
• Press Secretary Profession in Public Relations This study aims to research the history of the public relations industry and to examine the effects of government regulations, the internet, and the international community on the industry.
• Public Relations and Crisis Management Link The significance of developing a CMP lies in the fact that it aids in the process of collecting the necessary information to deal with the crisis.
• The Airbnb Firm’s New Public Relations Campaign As a result of this, the company is available in a majority of the countries in the world, which gives it an advantage over local entities.
• Public Relations Issues in the Music Industry TikTok is at the top of the funnel, and the issue with content-based marketing is that it diverts attention from the artists and interaction with their profiles.
• Henry Booth House’s Marketing and Public Relations The identified elements of a well-developed marketing and public relations plan are consistent with the current trends in business and marketing.
• The Coca-Cola Company’s Public Relations The Coca-Cola Company uses paid, earned, shared, and owned media to advertise its products to its customers to increase its sales.

🕵 Current Public Relations Topics to Research

• Public Relations Campaign for Hewlett-Packard’s Recycling Program in Britain Part of the activities of this program is the sensitization of consumers on e-waste and the recycling of computers and their components.
• Burke’s Pentad: Public Relations, Social Theory, and Rhetoric On the example of one of Jeff Wall’s photographs, it is illustrated how the motivation of an actor in this paradigm can be described in different ways in terms of the viewer’s focus.
• “Public Relations – Strategies and Tactics” by Wilcox A public relations practitioner of a company is supposed to identify the strategy with whom the company should have relationships. The department of public relations should assure the clients that Evergreen flooring system is committed […]
• Public Relations Plan and Implementation Strategies The goal of the training will be to ensure the team develops the confidence to sell the brand to the consumers.
• Zappos Corporation Public Relations Zappos is one of the corporations that have handled the issue of public relations well in the past. Being a company that was in the limelight, it needed a way to give back to the […]
• Framing: Social Media and Public Relations Notably, the media echoed the impact of the government’s behavior on increasing students’ tuition fees, citing that it would limit the students’ ability to pay the debts amidst the prevailing economic problems.
• Walmart: New Perspectives on International Public Relations Walmart is one of the largest multinational corporations, which uses its public relations in order to establish its brand and influence public opinion regarding the company.
• Careers in Marketing, Branding & Public Relations Among the competencies of marketing, a specialist is the way of presentation of the product, the methods of informing the target audience about it, and collecting and analyzing the data for evaluating the success of […]
• Public Relations Plan: Toyota In particular, the most significant among the dilemmas that have currently emerged around Toyota is in serious allegations on the level of quality of automobiles, produced by the company.
• Chemco Crisis Resolution and Public Relations In the real estate case mentioned in the case study, it is fundamental to note that the real estate company is in a crisis hence the need to resolve the conflict.
• Public Relations Representative Possible Strategies If Erickson decides to come to the governor, he will have to announce a request to stop the fertilizer production in order to clarify the circumstances and to address problem-solving methods.
• Public Relations Agencies in Business Development As for the opinions of the heavyweight people and organizations on the agency, they seem to be undivided, and this is a result of the hard work of public relations specialists from Iris PR.
• Ethics in Public Relations in Three Big Companies Lastly, Facebook claims it enlisted the help of the PR company to verify people’s negative attitudes towards the inclusion of their Facebook data in Google’s Social Circles.
• Public Relations: The Four Models This is because the three models involve use of a reciprocal communication method that enables corporations to understand the public’s worries while enabling the public to appreciate the firm as a well meaning entity.
• Public Relations Campaign Harbour Town Rural Council Green Gift group; why are the locals against or in support of the plan; what are the issues in conflict between the locals and the council, the green Gift and the council, the locals and […]
• Roe v Wade: Public Relations Industry Therefore, the burden of responsibility lies on this very industry to heal the wounds of the past and address the concerns of rights groups on both sides of the debate.
• The Role of Journalists and Public Relations Professionals in Information Sphere Hurst et al noted that journalists are usually concerned with the interests of the public and that they use the media to communicate to the public but for the public relation officers they usually release […]
• Public Relations. Press Release of J.Sanisbury It is precisely for gaining a larger market share and serving more customers, that JS has launched its money-saving and discount voucher schemes, off the counter to add value to client purchases and offer a […]
• Public Relations Law in Australia Defamation cases in Australia are said to be too expensive in terms of time, reputation and money. Defamation cases in Australia are said to be too expensive in terms of time, reputation and money.
• Public Relations and Crisis Plans for Schools The members of the school will develop a good reputation with the general community. The idea, operation and basis of the relationship should be well known by the community and school.
• Public Relations and Integrated Marketing Communications in Organization Under the globalization regime, with the availability of a wide variety of tools for marketing communication to cater to a diverse target segment located in geographically diverse regions across the globe, an integrated approach is […]
• What the Public Thinks About Public Relations? Public relations is one of the marketing communications disciplines, best thought of as an arsenal of weapons employed to induce adoption of an advocacy position, trial or purchase of a product or service, and assent […]
• Public Relations Efforts Evaluation Taking into account the objectives of the rideshare week, it is necessary to emphasize, that the increase of participants may be defined either using the registration data of Ohio Rideshare, or arranging surveys and questionnaires […]
• McDonalds-Public Relations Practice in Global Contexts Like other retail organizations, McDonald’s believed that they have a social and moral responsibility for the people around the world to produce a positive impact to the stakeholders although the bottom line is the concern […]
• Public Relations: a Method to Organize and Boost Sales In any business situation, the public relations role is to harmonize the internal and external workings of an organization. To enhance the corporate image of the organization and boost the sales of the products and […]
• Aramco Company’s Public Relations Department Considering this, the establishment of a public relations department in Aramco is important, and the present report aims to demonstrate why the launch of such a unit can provide the company with advantages in dealing […]
• Effects of Public Relations in the United Arab Emirates Arguments made in the essay will support the premise that public relations are equally important in the strategic positioning of countries on both the global and regional levels.
• Public Relations and Sponsorships: Emirates Airlines and the NFL in 2020 Super Bowl Super Bowl is often held in the first week of February and it involves the winners of the National and American Football Conferences.
• Obesity: Public Relations Campaign It will aid in educating youths about the dangers of childhood obesity and the factors that expose them to the condition.
• Public Relations Strategy and Campaigns The main aim of the strategy is to build a viable relationship between a company and its target audience. The main goal of the strategy was to increase the sales of soda globally.
• Public Relations: Profession and Practice 2 This gives a good image of the company since the community feels part of the organization, and, therefore, the community supports fully the activities of the organization.
• Australian Volunteers International: Public Relations The intention of this proposal is to endorse a conservation volunteer campaign that is aimed at reducing the pollution levels in China, which is among the countries that have high levels of environmental degradation in […]
• Public Relations Plan Implementation The interview is to be properly developed, the questions are to be directed at understanding why people still refuse to use the services of the company and to buy their products rather than search for […]
• Toyota Company’s Public Relations and Marketing The recall crisis has led to the development of a negative perception and public image of Toyota Company. The internal society within the Toyota Company forms the first and most important stakeholders in this campaign.
• Sunrise Ltd.’s Public Relations Management In the aspect of the power of buyers, it is clear that Sunrise Ltd.is under threat, considering the value of the houses that are traded to the real estate clients.
• Canadian Public Relations and Management Functions The functions within this specific field of study can make or break a particular person or corporation since it has been noted that the perception of the general public towards a particular entity can result […]
• Public Relations in Canada and the United States Practicing public relations in Canada and the United States has both differences and similarities in terms of educational orientation, required skills, and constructs involved in communication and public relations integration.
• Augmented Reality in Public Relations Domain The rationale behind this suggestion has to do with the fact that the integration of AR into the very philosophy of PR is fully consistent with the most fundamental principles of the human brain’s functioning.
• Public Relations: Ethics, Technology, Communication The study addresses the problem of ethics in public relations by proving that it is a global issue and is implemented worldwide.
• Public Relations in Healthcare and Their Features Practically, healthcare PR has many objectives, the most vital of which are the improvement of the quality of care, the establishment of a good reputation, and the reduction of cost of care.
• Public Relations and Marketing History: The Stages of Development and Progress It is reasonable to review the literature on this subject matter to get a better understanding of the stages of development and progress that was shown over the years.
• The Online Public Relations Concept Organizational transparency can be measured by identifying the degree to which it shares the information and to which it allows contact with people who can provide this information.

🔥 Hot Public Relations Assignment Topics

• Job Advert for a Public Relations Manager This paper, therefore, addresses the implications of the operational gap and provides a memo to a hiring manager to solve the issue.
• Excellent Public Relations: Organizational Factors The chapter supports the view that PR is not only to be appreciated and valued by the C-suite but the representatives of PR departments should also be present in the dominant coalition.
• Public Relations: Media Tools and Communication Technology The central goal of transparency is it to ensure that all the critical information about the company is available to consumers, and it helps to increase the level of trust.
• Etisalat’s Entrepreneurial Decisions and Public Relations The full title of the company is Emirates Telecommunications Corporation, its headquarters are situated in the UAE, and, at the moment, it appears to provide more than a half of all the telecommunication, mobile, and […]
• Wind Future Company’s Public Relations Plan In support of Windy City Council marketing objectives and community relations, the following objectives of its PR plans are: To increase the council’s recognition and credibility.
• Photography Company’s Public Relations Campaign The accomplishment of each aim will be performed following the specificity of the targeted audience that is supposed to be composed of the middle-class population of the Seattle Area. In the meantime, they expect that […]
• Public Relations and Cultural Intermediation The significance of PR studies as such is both theoretical and practical; as for the narrow topic of the study, the primary importance of recognising PR as a cultural mediator, in the view of Edwards, […]
• Effective Writing Skills in Public Relations Writing Same as writing style, the length of a public relations writing is determined by the nature of the message in terms of content, and the need for an in-depth explanation.
• Public Relations in Not-For-Profit Organisations In the context of non-profit organisations, PR departments can be viewed as semi-autonomous systems that can make their independent decisions with regard to the type of information that should be shared with the public. It […]
• Public Relations in the United Arab Emirates The Middle East Public Relations Association is a not-for-profit establishment with the sole prerogative of securing the welfares of the public relations industry in the region.
• Public Relations: Omnicom Group Website Analysis It is also involved in the control of the flow of information from the client to the media or the public.
• Breast Cancer Public Relations Campaign Audiences It is clear that the breast cancer campaign will target at women in their 30-40s as this is one of the most vulnerable categories of women as they often pay little attention to the […]
• Apple and Samsung Companies Virtual Public Relations According to Gregory, a website is like an ambassador of the firm to the world, and the impression it gives will be assumed to be the real image of the firm it represents.
• How Does Internal Public Relations Impact the Employee Productivity and Loyalty in Saudi Arabia? This study therefore intends to synthesize the issue of internal public relations and how it impacts the productivity and loyalty of employees in Saudi Arabia.
• Public Relations and the Big Brother Legislation The current developments in technology that have warranted the development of the internet has reduced the amount of money invested in communication as well as increased the number of people that are communicated to and […]
• Strategic Communication in Public Relations Slogans, staged events, and being the first to reach the public and using a sustained approach to saturate the public with campaign messages are old tricks that have passed on from the informal forms of […]
• Public Relations and Customer Loyalty When a firm has a strong brand image in the market, the perception of the public would always be influenced positively towards the firm, and this will increase loyalty of the customers towards the firm.
• Importance of Public Relations and Relationship Marketing The study also intends to incorporate relationship marketing theory to further the understanding of how the organization can manage to achieve the desired goal in a manner that would be convincing to all the stakeholders […]
• Public Relations Theory And Campaign These tools assist in conveying a message to the public, and in return, the public begin to act according to the influence of the communication.
• A Public Relations Campaign Plan In the USA, for example, there have been complaints regarding increased healthcare costs, a lack of stringent rules to guide people, especially the young, on proper usage of prescribed drugs, inability to take care of […]
• Effectiveness of Public Relations & Relationship Marketing to the Successful Promotion of Beijing 2008 Olympic Games To conclude, it is evident from the assessment that public relations and relationship marketing are effective to the successful promotion of international events.

🎓 Controversial Public Relations Research Topics

• The Effectiveness of Public Relations and Relationship Marketing to the Successful Promotion of Winbeldon Championships This is referred to as the relationship marketing and is aimed at achieving the objective of creating customer loyalty for products offered by the company, interaction between the company and the market it serves, and […]
• Public Relations and Relationship Marketing in Business Organisations One of the factors behind this dynamism is the change in the means of communication, the rate of dissemination of information and the advancement of technology.
• Essential Foundations of the Public Relations According to Curtin and Gaither, there exists four main criticisms of the paradigm of the public relations: “the definition of public relations as a management function; the reliance on functional, transmission models of communication; the […]
• Public Relations Campaign Strategy: Newlandia Education Foundation The aim of communication campaign among people in these regions will be to enhance public awareness of NEF activities, increase public participation in activities of NEF, outline the various ways donations and support for NEF […]
• Strategic Planning for Public Relations BP oil’s public relations team had to work round the clock to disseminate information, answer questions and win the hearts and minds of the people closest to the site of the accident.
• Public Relations Plan – New Startup Company The revitalization of the image of the company will be helpful in attracting customers and improving the performance of the company. The chief objective of the company is to restore the image of the company […]
• 2011 NBA Lockout: Public Relations Failure The NBA strike began on the 1st of July, 2011 and is still in effect until the time when the NBA owners and the National Basketball Players Association will make a deal.
• The Effectiveness of Public Relations and Relationship Marketing to the Successful Promotion of an International Event Due to the size and the caliber of the fair, the event attracts world renowned media houses such as BBC, The Telegraph, The Times, among others.
• Regent College Public Relations This includes the definition of the problem, the definition of the audience, identification of the communication avenues and finally employing the best tactics and strategies to ensure that the project is successful.
• Public Relations and Ethical Decisions Basing the discussion on the fact that public relations and ethics include “the client good that is served by professionals public relations, and the principle ordering the theoretical ground of public relations the public pledge […]
• The Effectiveness of Public Relations and Relationship Marketing Unlike the firms in the industries that deal with tangible goods, the firms in the service industry highly depend on their relationships with the customers in order to survive in the market.
• Impact of Social Media on Public Relations Practice Many organizations in the modern world have employed PR personnel to improve the company image and products to the public in a bid to improve the reputation and performance of the firm.
• Fire and emergency public relations management The video publications are significant in the provision of information to the public and employees as well as educating the fire service employees on issues concerning fire and emergency management.
• Public Relations Campaign To understand the problem at hand, it is important to give a brief overview of the project and the need to launch the campaign.
• Social Media and Public Relations In addition, Wikipedia has streamlined the process of information delivery on the internet because it allows individuals to add or delete unwanted information. The media has been accused of bias in almost every instance it […]
• Career Path Paper in Public Relations For an individual to successfully acquire a job opportunity in the field of public relation, the specifications depend on the level of the job.
• Public Relations Strategies and Tactics The process of communication involves the sender encoding the message and sending it through a medium to the receiver, who is required to decode the message. The practitioners in this case are the senders of […]
• The History of Public Relations The intention of these drives was to cultivate a favourable image in the eyes of the public and especially to the consumers and to the society in general.
• Public Relations Plan for Regent’s College In Regent’s College case, the primary objective is to increase the visibility of the school to the public, as well as raise the profile of the institute.
• Integrating Public Relations in Market Communication The objective of the public relations campaign was to communicate the value of Dawn to the customers as being a strong dishwasher.
• What Kinds of Objectives Can Be Accomplished Through Public Relations Research?
• What Are the Practical, Ethical, and Legal Implications of Astroturfing for Public Relations Practitioners Under Current Australian Law?
• What Are the Standard Tools of Public Relations?
• What Is Secondary Research in Public Relations?
• How Can the Dairy Farmers Use Public Relations Coursework?
• How Has the Public Relations Changed Over the Past Decade?
• Is Public Relations More Important than Marketing?
• What Are the Weakness of Public Relations?
• What Are the Types of Public Relations?
• What Is the Main Aim of Public Relations?
• What Are Public Relations Doing in a ‘Place’ Like Place Marketing?
• Why Should Public Relations Professionals Use Facebook?
• What Are Public Relations Research and Evaluation?
• Public Relations: What Does This Job Entail?
• How Do Luxury Fashion Brands Centralize Public Relations?
• How Companies Use Public Relations to Launch New Products and Lessen the Effects of a Crisis?
• What Is the Difference between Marketing and PR?
• What Does a Career in Public Relations Look Like?
• What Comes First Marketing or PR?
• What Is the Difference between Journalism and Public Relations?
• How Psychoanalysis Changed Society With Consumerism and Public Relations?
• Did the Board Cover Any Guidelines Be a Public Relations Policy?
• How Do Public Relations Programs Work?
• What Are the Functions of Public Relations?
• What Are the Three Dominant Approaches in Public Relations Research?
• What Is Research in Public Relations and Advertising?
• Why Honesty and Ethics Are Crucial for Public Relations?
• How Can Teachers Motivate Students to Study Theoretical Modules in Public Relations?
• How Can Public Relations Communications Theory Help Us Understand the Role of New Media?
• How Gender Issues Affect Income in Public Relations?
• Chicago (A-D)
• Chicago (N-B)

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• How to write an argumentative essay | Examples & tips

How to Write an Argumentative Essay | Examples & Tips

Published on July 24, 2020 by Jack Caulfield . Revised on July 23, 2023.

An argumentative essay expresses an extended argument for a particular thesis statement . The author takes a clearly defined stance on their subject and builds up an evidence-based case for it.

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Table of contents

When do you write an argumentative essay, approaches to argumentative essays, introducing your argument, the body: developing your argument, concluding your argument, other interesting articles, frequently asked questions about argumentative essays.

You might be assigned an argumentative essay as a writing exercise in high school or in a composition class. The prompt will often ask you to argue for one of two positions, and may include terms like “argue” or “argument.” It will frequently take the form of a question.

The prompt may also be more open-ended in terms of the possible arguments you could make.

Argumentative writing at college level

At university, the vast majority of essays or papers you write will involve some form of argumentation. For example, both rhetorical analysis and literary analysis essays involve making arguments about texts.

In this context, you won’t necessarily be told to write an argumentative essay—but making an evidence-based argument is an essential goal of most academic writing, and this should be your default approach unless you’re told otherwise.

Examples of argumentative essay prompts

At a university level, all the prompts below imply an argumentative essay as the appropriate response.

Your research should lead you to develop a specific position on the topic. The essay then argues for that position and aims to convince the reader by presenting your evidence, evaluation and analysis.

• Don’t just list all the effects you can think of.
• Do develop a focused argument about the overall effect and why it matters, backed up by evidence from sources.
• Don’t just provide a selection of data on the measures’ effectiveness.
• Do build up your own argument about which kinds of measures have been most or least effective, and why.
• Don’t just analyze a random selection of doppelgänger characters.
• Do form an argument about specific texts, comparing and contrasting how they express their thematic concerns through doppelgänger characters.

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An argumentative essay should be objective in its approach; your arguments should rely on logic and evidence, not on exaggeration or appeals to emotion.

There are many possible approaches to argumentative essays, but there are two common models that can help you start outlining your arguments: The Toulmin model and the Rogerian model.

Toulmin arguments

The Toulmin model consists of four steps, which may be repeated as many times as necessary for the argument:

• Make a claim
• Provide the grounds (evidence) for the claim
• Explain the warrant (how the grounds support the claim)
• Discuss possible rebuttals to the claim, identifying the limits of the argument and showing that you have considered alternative perspectives

The Toulmin model is a common approach in academic essays. You don’t have to use these specific terms (grounds, warrants, rebuttals), but establishing a clear connection between your claims and the evidence supporting them is crucial in an argumentative essay.

Say you’re making an argument about the effectiveness of workplace anti-discrimination measures. You might:

• Claim that unconscious bias training does not have the desired results, and resources would be better spent on other approaches
• Cite data to support your claim
• Explain how the data indicates that the method is ineffective
• Anticipate objections to your claim based on other data, indicating whether these objections are valid, and if not, why not.

Rogerian arguments

The Rogerian model also consists of four steps you might repeat throughout your essay:

• Discuss what the opposing position gets right and why people might hold this position
• Highlight the problems with this position
• Present your own position , showing how it addresses these problems
• Suggest a possible compromise —what elements of your position would proponents of the opposing position benefit from adopting?

This model builds up a clear picture of both sides of an argument and seeks a compromise. It is particularly useful when people tend to disagree strongly on the issue discussed, allowing you to approach opposing arguments in good faith.

Say you want to argue that the internet has had a positive impact on education. You might:

• Acknowledge that students rely too much on websites like Wikipedia
• Argue that teachers view Wikipedia as more unreliable than it really is
• Suggest that Wikipedia’s system of citations can actually teach students about referencing
• Suggest critical engagement with Wikipedia as a possible assignment for teachers who are skeptical of its usefulness.

You don’t necessarily have to pick one of these models—you may even use elements of both in different parts of your essay—but it’s worth considering them if you struggle to structure your arguments.

Regardless of which approach you take, your essay should always be structured using an introduction , a body , and a conclusion .

Like other academic essays, an argumentative essay begins with an introduction . The introduction serves to capture the reader’s interest, provide background information, present your thesis statement , and (in longer essays) to summarize the structure of the body.

Hover over different parts of the example below to see how a typical introduction works.

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts is on the rise, and its role in learning is hotly debated. For many teachers who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its critical benefits for students and educators—as a uniquely comprehensive and accessible information source; a means of exposure to and engagement with different perspectives; and a highly flexible learning environment.

The body of an argumentative essay is where you develop your arguments in detail. Here you’ll present evidence, analysis, and reasoning to convince the reader that your thesis statement is true.

In the standard five-paragraph format for short essays, the body takes up three of your five paragraphs. In longer essays, it will be more paragraphs, and might be divided into sections with headings.

Each paragraph covers its own topic, introduced with a topic sentence . Each of these topics must contribute to your overall argument; don’t include irrelevant information.

This example paragraph takes a Rogerian approach: It first acknowledges the merits of the opposing position and then highlights problems with that position.

Hover over different parts of the example to see how a body paragraph is constructed.

A common frustration for teachers is students’ use of Wikipedia as a source in their writing. Its prevalence among students is not exaggerated; a survey found that the vast majority of the students surveyed used Wikipedia (Head & Eisenberg, 2010). An article in The Guardian stresses a common objection to its use: “a reliance on Wikipedia can discourage students from engaging with genuine academic writing” (Coomer, 2013). Teachers are clearly not mistaken in viewing Wikipedia usage as ubiquitous among their students; but the claim that it discourages engagement with academic sources requires further investigation. This point is treated as self-evident by many teachers, but Wikipedia itself explicitly encourages students to look into other sources. Its articles often provide references to academic publications and include warning notes where citations are missing; the site’s own guidelines for research make clear that it should be used as a starting point, emphasizing that users should always “read the references and check whether they really do support what the article says” (“Wikipedia:Researching with Wikipedia,” 2020). Indeed, for many students, Wikipedia is their first encounter with the concepts of citation and referencing. The use of Wikipedia therefore has a positive side that merits deeper consideration than it often receives.

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An argumentative essay ends with a conclusion that summarizes and reflects on the arguments made in the body.

No new arguments or evidence appear here, but in longer essays you may discuss the strengths and weaknesses of your argument and suggest topics for future research. In all conclusions, you should stress the relevance and importance of your argument.

Hover over the following example to see the typical elements of a conclusion.

The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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An argumentative essay tends to be a longer essay involving independent research, and aims to make an original argument about a topic. Its thesis statement makes a contentious claim that must be supported in an objective, evidence-based way.

An expository essay also aims to be objective, but it doesn’t have to make an original argument. Rather, it aims to explain something (e.g., a process or idea) in a clear, concise way. Expository essays are often shorter assignments and rely less on research.

At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).

Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.

The exact format of your citations depends on which citation style you are instructed to use. The most common styles are APA , MLA , and Chicago .

The majority of the essays written at university are some sort of argumentative essay . Unless otherwise specified, you can assume that the goal of any essay you’re asked to write is argumentative: To convince the reader of your position using evidence and reasoning.

In composition classes you might be given assignments that specifically test your ability to write an argumentative essay. Look out for prompts including instructions like “argue,” “assess,” or “discuss” to see if this is the goal.

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Argumentative Essay Examples to Inspire You (+ Free Formula)

Table of contents

Meredith Sell

Have you ever been asked to explain your opinion on a controversial issue? 

• Maybe your family got into a discussion about chemical pesticides
• Someone at work argues against investing resources into your project
• Your partner thinks intermittent fasting is the best way to lose weight and you disagree

Proving your point in an argumentative essay can be challenging, unless you are using a proven formula.

Argumentative essay formula & example

In the image below, you can see a recommended structure for argumentative essays. It starts with the topic sentence, which establishes the main idea of the essay. Next, this hypothesis is developed in the development stage. Then, the rebuttal, or the refutal of the main counter argument or arguments. Then, again, development of the rebuttal. This is followed by an example, and ends with a summary. This is a very basic structure, but it gives you a bird-eye-view of how a proper argumentative essay can be built.

Writing an argumentative essay (for a class, a news outlet, or just for fun) can help you improve your understanding of an issue and sharpen your thinking on the matter. Using researched facts and data, you can explain why you or others think the way you do, even while other reasonable people disagree.

Free AI argumentative essay generator > Free AI argumentative essay generator >

What Is an Argumentative Essay?

An argumentative essay is an explanatory essay that takes a side.

Instead of appealing to emotion and personal experience to change the reader’s mind, an argumentative essay uses logic and well-researched factual information to explain why the thesis in question is the most reasonable opinion on the matter.  

Over several paragraphs or pages, the author systematically walks through:

• The opposition (and supporting evidence)
• The chosen thesis (and its supporting evidence)

At the end, the author leaves the decision up to the reader, trusting that the case they’ve made will do the work of changing the reader’s mind. Even if the reader’s opinion doesn’t change, they come away from the essay with a greater understanding of the perspective presented — and perhaps a better understanding of their original opinion.

All of that might make it seem like writing an argumentative essay is way harder than an emotionally-driven persuasive essay — but if you’re like me and much more comfortable spouting facts and figures than making impassioned pleas, you may find that an argumentative essay is easier to write. 

Plus, the process of researching an argumentative essay means you can check your assumptions and develop an opinion that’s more based in reality than what you originally thought. I know for sure that my opinions need to be fact checked — don’t yours?

So how exactly do we write the argumentative essay?

How do you start an argumentative essay

First, gain a clear understanding of what exactly an argumentative essay is. To formulate a proper topic sentence, you have to be clear on your topic, and to explore it through research.

Students have difficulty starting an essay because the whole task seems intimidating, and they are afraid of spending too much time on the topic sentence. Experienced writers, however, know that there is no set time to spend on figuring out your topic. It's a real exploration that is based to a large extent on intuition.

6 Steps to Write an Argumentative Essay (Persuasion Formula)

Use this checklist to tackle your essay one step at a time:

1. Research an issue with an arguable question

To start, you need to identify an issue that well-informed people have varying opinions on. Here, it’s helpful to think of one core topic and how it intersects with another (or several other) issues. That intersection is where hot takes and reasonable (or unreasonable) opinions abound. 

I find it helpful to stage the issue as a question.

For example: 

Is it better to legislate the minimum size of chicken enclosures or to outlaw the sale of eggs from chickens who don’t have enough space?

Should snow removal policies focus more on effectively keeping roads clear for traffic or the environmental impacts of snow removal methods?

Once you have your arguable question ready, start researching the basic facts and specific opinions and arguments on the issue. Do your best to stay focused on gathering information that is directly relevant to your topic. Depending on what your essay is for, you may reference academic studies, government reports, or newspaper articles.

‍ Research your opposition and the facts that support their viewpoint as much as you research your own position . You’ll need to address your opposition in your essay, so you’ll want to know their argument from the inside out.

2. Choose a side based on your research

You likely started with an inclination toward one side or the other, but your research should ultimately shape your perspective. So once you’ve completed the research, nail down your opinion and start articulating the what and why of your take. 

What: I think it’s better to outlaw selling eggs from chickens whose enclosures are too small.

Why: Because if you regulate the enclosure size directly, egg producers outside of the government’s jurisdiction could ship eggs into your territory and put nearby egg producers out of business by offering better prices because they don’t have the added cost of larger enclosures.

This is an early form of your thesis and the basic logic of your argument. You’ll want to iterate on this a few times and develop a one-sentence statement that sums up the thesis of your essay.

Thesis: Outlawing the sale of eggs from chickens with cramped living spaces is better for business than regulating the size of chicken enclosures.

Now that you’ve articulated your thesis , spell out the counterargument(s) as well. Putting your opposition’s take into words will help you throughout the rest of the essay-writing process. (You can start by choosing the counter argument option with Wordtune Spices .)

Counterargument: Outlawing the sale of eggs from chickens with too small enclosures will immediately drive up egg prices for consumers, making the low-cost protein source harder to afford — especially for low-income consumers.

There may be one main counterargument to articulate, or several. Write them all out and start thinking about how you’ll use evidence to address each of them or show why your argument is still the best option.

3. Organize the evidence — for your side and the opposition

You did all of that research for a reason. Now’s the time to use it. 

Hopefully, you kept detailed notes in a document, complete with links and titles of all your source material. Go through your research document and copy the evidence for your argument and your opposition’s into another document.

List the main points of your argument. Then, below each point, paste the evidence that backs them up.

If you’re writing about chicken enclosures, maybe you found evidence that shows the spread of disease among birds kept in close quarters is worse than among birds who have more space. Or maybe you found information that says eggs from free-range chickens are more flavorful or nutritious. Put that information next to the appropriate part of your argument. 

Repeat the process with your opposition’s argument: What information did you find that supports your opposition? Paste it beside your opposition’s argument.

You could also put information here that refutes your opposition, but organize it in a way that clearly tells you — at a glance — that the information disproves their point.

Counterargument: Outlawing the sale of eggs from chickens with too small enclosures will immediately drive up egg prices for consumers.

BUT: Sicknesses like avian flu spread more easily through small enclosures and could cause a shortage that would drive up egg prices naturally, so ensuring larger enclosures is still a better policy for consumers over the long term.

As you organize your research and see the evidence all together, start thinking through the best way to order your points.  

Will it be better to present your argument all at once or to break it up with opposition claims you can quickly refute? Would some points set up other points well? Does a more complicated point require that the reader understands a simpler point first?

Play around and rearrange your notes to see how your essay might flow one way or another.

4. Freewrite or outline to think through your argument

Is your brain buzzing yet? At this point in the process, it can be helpful to take out a notebook or open a fresh document and dump whatever you’re thinking on the page.

Where should your essay start? What ground-level information do you need to provide your readers before you can dive into the issue?

Use your organized evidence document from step 3 to think through your argument from beginning to end, and determine the structure of your essay.

There are three typical structures for argumentative essays:

• Make your argument and tackle opposition claims one by one, as they come up in relation to the points of your argument - In this approach, the whole essay — from beginning to end — focuses on your argument, but as you make each point, you address the relevant opposition claims individually. This approach works well if your opposition’s views can be quickly explained and refuted and if they directly relate to specific points in your argument.
• Make the bulk of your argument, and then address the opposition all at once in a paragraph (or a few) - This approach puts the opposition in its own section, separate from your main argument. After you’ve made your case, with ample evidence to convince your readers, you write about the opposition, explaining their viewpoint and supporting evidence — and showing readers why the opposition’s argument is unconvincing. Once you’ve addressed the opposition, you write a conclusion that sums up why your argument is the better one.
• Open your essay by talking about the opposition and where it falls short. Build your entire argument to show how it is superior to that opposition - With this structure, you’re showing your readers “a better way” to address the issue. After opening your piece by showing how your opposition’s approaches fail, you launch into your argument, providing readers with ample evidence that backs you up.

As you think through your argument and examine your evidence document, consider which structure will serve your argument best. Sketch out an outline to give yourself a map to follow in the writing process. You could also rearrange your evidence document again to match your outline, so it will be easy to find what you need when you start writing.

5. Write your first draft

You have an outline and an organized document with all your points and evidence lined up and ready. Now you just have to write your essay.

In your first draft, focus on getting your ideas on the page. Your wording may not be perfect (whose is?), but you know what you’re trying to say — so even if you’re overly wordy and taking too much space to say what you need to say, put those words on the page.

Follow your outline, and draw from that evidence document to flesh out each point of your argument. Explain what the evidence means for your argument and your opposition. Connect the dots for your readers so they can follow you, point by point, and understand what you’re trying to say.

As you write, be sure to include:

1. Any background information your reader needs in order to understand the issue in question.

2. Evidence for both your argument and the counterargument(s). This shows that you’ve done your homework and builds trust with your reader, while also setting you up to make a more convincing argument. (If you find gaps in your research while you’re writing, Wordtune Spices can source statistics or historical facts on the fly!)

Get Wordtune for free > Get Wordtune for free >

3. A conclusion that sums up your overall argument and evidence — and leaves the reader with an understanding of the issue and its significance. This sort of conclusion brings your essay to a strong ending that doesn’t waste readers’ time, but actually adds value to your case.

6. Revise (with Wordtune)

The hard work is done: you have a first draft. Now, let’s fine tune your writing.

I like to step away from what I’ve written for a day (or at least a night of sleep) before attempting to revise. It helps me approach clunky phrases and rough transitions with fresh eyes. If you don’t have that luxury, just get away from your computer for a few minutes — use the bathroom, do some jumping jacks, eat an apple — and then come back and read through your piece.

As you revise, make sure you …

• Get the facts right. An argument with false evidence falls apart pretty quickly, so check your facts to make yours rock solid.
• Don’t misrepresent the opposition or their evidence. If someone who holds the opposing view reads your essay, they should affirm how you explain their side — even if they disagree with your rebuttal.
• Present a case that builds over the course of your essay, makes sense, and ends on a strong note. One point should naturally lead to the next. Your readers shouldn’t feel like you’re constantly changing subjects. You’re making a variety of points, but your argument should feel like a cohesive whole.
• Paraphrase sources and cite them appropriately. Did you skip citations when writing your first draft? No worries — you can add them now. And check that you don’t overly rely on quotations. (Need help paraphrasing? Wordtune can help. Simply highlight the sentence or phrase you want to adjust and sort through Wordtune’s suggestions.)
• Tighten up overly wordy explanations and sharpen any convoluted ideas. Wordtune makes a great sidekick for this too 😉

Words to start an argumentative essay

The best way to introduce a convincing argument is to provide a strong thesis statement . These are the words I usually use to start an argumentative essay:

• It is indisputable that the world today is facing a multitude of issues
• With the rise of ____, the potential to make a positive difference has never been more accessible
• It is essential that we take action now and tackle these issues head-on
• it is critical to understand the underlying causes of the problems standing before us
• Opponents of this idea claim
• Those who are against these ideas may say
• Some people may disagree with this idea
• Some people may say that ____, however

When refuting an opposing concept, use:

• These researchers have a point in thinking
• To a certain extent they are right
• After seeing this evidence, there is no way one can agree with this idea
• This argument is irrelevant to the topic

Are you convinced by your own argument yet? Ready to brave the next get-together where everyone’s talking like they know something about intermittent fasting , chicken enclosures , or snow removal policies? 

Now if someone asks you to explain your evidence-based but controversial opinion, you can hand them your essay and ask them to report back after they’ve read it.

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What is an Argumentative Essay? How to Write It (With Examples)

We define an argumentative essay as a type of essay that presents arguments about both sides of an issue. The purpose is to convince the reader to accept a particular viewpoint or action. In an argumentative essay, the writer takes a stance on a controversial or debatable topic and supports their position with evidence, reasoning, and examples. The essay should also address counterarguments, demonstrating a thorough understanding of the topic.

Table of Contents

• What is an argumentative essay?  
• Argumentative essay structure 
• Argumentative essay outline 
• Types of argument claims 

How to write an argumentative essay?

• Argumentative essay writing tips 
• Good argumentative essay example 

How to write a good thesis

Frequently asked questions, what is an argumentative essay.

An argumentative essay is a type of writing that presents a coherent and logical analysis of a specific topic. 1 The goal is to convince the reader to accept the writer’s point of view or opinion on a particular issue. Here are the key elements of an argumentative essay: 

• Thesis Statement : The central claim or argument that the essay aims to prove. 
• Introduction : Provides background information and introduces the thesis statement. 
• Body Paragraphs : Each paragraph addresses a specific aspect of the argument, presents evidence, and may include counterarguments. 
• Evidence : Supports the main argument with relevant facts, examples, statistics, or expert opinions. 
• Counterarguments : Anticipates and addresses opposing viewpoints to strengthen the overall argument. 
• Conclusion : Summarizes the main points, reinforces the thesis, and may suggest implications or actions. 

Argumentative essay structure

Aristotelian, Rogerian, and Toulmin are three distinct approaches to argumentative essay structures, each with its principles and methods. 2 The choice depends on the purpose and nature of the topic. Here’s an overview of each type of argumentative essay format.

Argumentative essay outline

An argumentative essay presents a specific claim or argument and supports it with evidence and reasoning. Here’s an outline for an argumentative essay, along with examples for each section: 3  

1.  Introduction : 

• Hook : Start with a compelling statement, question, or anecdote to grab the reader’s attention. 

Example: “Did you know that plastic pollution is threatening marine life at an alarming rate?” 

• Background information : Provide brief context about the issue. 

Example: “Plastic pollution has become a global environmental concern, with millions of tons of plastic waste entering our oceans yearly.” 

• Thesis statement : Clearly state your main argument or position. 

Example: “We must take immediate action to reduce plastic usage and implement more sustainable alternatives to protect our marine ecosystem.” 

2.  Body Paragraphs : 

• Topic sentence : Introduce the main idea of each paragraph. 

Example: “The first step towards addressing the plastic pollution crisis is reducing single-use plastic consumption.” 

• Evidence/Support : Provide evidence, facts, statistics, or examples that support your argument. 

Example: “Research shows that plastic straws alone contribute to millions of tons of plastic waste annually, and many marine animals suffer from ingestion or entanglement.” 

• Counterargument/Refutation : Acknowledge and refute opposing viewpoints. 

Example: “Some argue that banning plastic straws is inconvenient for consumers, but the long-term environmental benefits far outweigh the temporary inconvenience.” 

• Transition : Connect each paragraph to the next. 

Example: “Having addressed the issue of single-use plastics, the focus must now shift to promoting sustainable alternatives.” 

3.  Counterargument Paragraph : 

• Acknowledgement of opposing views : Recognize alternative perspectives on the issue. 

Example: “While some may argue that individual actions cannot significantly impact global plastic pollution, the cumulative effect of collective efforts must be considered.” 

• Counterargument and rebuttal : Present and refute the main counterargument. 

Example: “However, individual actions, when multiplied across millions of people, can substantially reduce plastic waste. Small changes in behavior, such as using reusable bags and containers, can have a significant positive impact.” 

4.  Conclusion : 

• Restatement of thesis : Summarize your main argument. 

Example: “In conclusion, adopting sustainable practices and reducing single-use plastic is crucial for preserving our oceans and marine life.” 

• Call to action : Encourage the reader to take specific steps or consider the argument’s implications. 

Example: “It is our responsibility to make environmentally conscious choices and advocate for policies that prioritize the health of our planet. By collectively embracing sustainable alternatives, we can contribute to a cleaner and healthier future.” 

Types of argument claims

A claim is a statement or proposition a writer puts forward with evidence to persuade the reader. 4 Here are some common types of argument claims, along with examples: 

• Fact Claims : These claims assert that something is true or false and can often be verified through evidence.  Example: “Water boils at 100°C at sea level.”
• Value Claims : Value claims express judgments about the worth or morality of something, often based on personal beliefs or societal values. Example: “Organic farming is more ethical than conventional farming.” 
• Policy Claims : Policy claims propose a course of action or argue for a specific policy, law, or regulation change.  Example: “Schools should adopt a year-round education system to improve student learning outcomes.” 
• Cause and Effect Claims : These claims argue that one event or condition leads to another, establishing a cause-and-effect relationship.  Example: “Excessive use of social media is a leading cause of increased feelings of loneliness among young adults.” 
• Definition Claims : Definition claims assert the meaning or classification of a concept or term.  Example: “Artificial intelligence can be defined as machines exhibiting human-like cognitive functions.” 
• Comparative Claims : Comparative claims assert that one thing is better or worse than another in certain respects.  Example: “Online education is more cost-effective than traditional classroom learning.” 
• Evaluation Claims : Evaluation claims assess the quality, significance, or effectiveness of something based on specific criteria.  Example: “The new healthcare policy is more effective in providing affordable healthcare to all citizens.” 

Understanding these argument claims can help writers construct more persuasive and well-supported arguments tailored to the specific nature of the claim.  

If you’re wondering how to start an argumentative essay, here’s a step-by-step guide to help you with the argumentative essay format and writing process.

• Choose a Topic: Select a topic that you are passionate about or interested in. Ensure that the topic is debatable and has two or more sides.
• Define Your Position: Clearly state your stance on the issue. Consider opposing viewpoints and be ready to counter them.
• Conduct Research: Gather relevant information from credible sources, such as books, articles, and academic journals. Take notes on key points and supporting evidence.
• Create a Thesis Statement: Develop a concise and clear thesis statement that outlines your main argument. Convey your position on the issue and provide a roadmap for the essay.
• Outline Your Argumentative Essay: Organize your ideas logically by creating an outline. Include an introduction, body paragraphs, and a conclusion. Each body paragraph should focus on a single point that supports your thesis.
• Write the Introduction: Start with a hook to grab the reader’s attention (a quote, a question, a surprising fact). Provide background information on the topic. Present your thesis statement at the end of the introduction.
• Develop Body Paragraphs: Begin each paragraph with a clear topic sentence that relates to the thesis. Support your points with evidence and examples. Address counterarguments and refute them to strengthen your position. Ensure smooth transitions between paragraphs.
• Address Counterarguments: Acknowledge and respond to opposing viewpoints. Anticipate objections and provide evidence to counter them.
• Write the Conclusion: Summarize the main points of your argumentative essay. Reinforce the significance of your argument. End with a call to action, a prediction, or a thought-provoking statement.
• Revise, Edit, and Share: Review your essay for clarity, coherence, and consistency. Check for grammatical and spelling errors. Share your essay with peers, friends, or instructors for constructive feedback.
• Finalize Your Argumentative Essay: Make final edits based on feedback received. Ensure that your essay follows the required formatting and citation style.

Argumentative essay writing tips

Here are eight strategies to craft a compelling argumentative essay: 

• Choose a Clear and Controversial Topic : Select a topic that sparks debate and has opposing viewpoints. A clear and controversial issue provides a solid foundation for a strong argument. 
• Conduct Thorough Research : Gather relevant information from reputable sources to support your argument. Use a variety of sources, such as academic journals, books, reputable websites, and expert opinions, to strengthen your position. 
• Create a Strong Thesis Statement : Clearly articulate your main argument in a concise thesis statement. Your thesis should convey your stance on the issue and provide a roadmap for the reader to follow your argument. 
• Develop a Logical Structure : Organize your essay with a clear introduction, body paragraphs, and conclusion. Each paragraph should focus on a specific point of evidence that contributes to your overall argument. Ensure a logical flow from one point to the next. 
• Provide Strong Evidence : Support your claims with solid evidence. Use facts, statistics, examples, and expert opinions to support your arguments. Be sure to cite your sources appropriately to maintain credibility. 
• Address Counterarguments : Acknowledge opposing viewpoints and counterarguments. Addressing and refuting alternative perspectives strengthens your essay and demonstrates a thorough understanding of the issue. Be mindful of maintaining a respectful tone even when discussing opposing views. 
• Use Persuasive Language : Employ persuasive language to make your points effectively. Avoid emotional appeals without supporting evidence and strive for a respectful and professional tone. 
• Craft a Compelling Conclusion : Summarize your main points, restate your thesis, and leave a lasting impression in your conclusion. Encourage readers to consider the implications of your argument and potentially take action. 

Good argumentative essay example

Let’s consider a sample of argumentative essay on how social media enhances connectivity:

In the digital age, social media has emerged as a powerful tool that transcends geographical boundaries, connecting individuals from diverse backgrounds and providing a platform for an array of voices to be heard. While critics argue that social media fosters division and amplifies negativity, it is essential to recognize the positive aspects of this digital revolution and how it enhances connectivity by providing a platform for diverse voices to flourish. One of the primary benefits of social media is its ability to facilitate instant communication and connection across the globe. Platforms such as Facebook, Twitter, and Instagram break down geographical barriers, enabling people to establish and maintain relationships regardless of physical location and fostering a sense of global community. Furthermore, social media has transformed how people stay connected with friends and family. Whether separated by miles or time zones, social media ensures that relationships remain dynamic and relevant, contributing to a more interconnected world. Moreover, social media has played a pivotal role in giving voice to social justice movements and marginalized communities. Movements such as #BlackLivesMatter, #MeToo, and #ClimateStrike have gained momentum through social media, allowing individuals to share their stories and advocate for change on a global scale. This digital activism can shape public opinion and hold institutions accountable. Social media platforms provide a dynamic space for open dialogue and discourse. Users can engage in discussions, share information, and challenge each other’s perspectives, fostering a culture of critical thinking. This open exchange of ideas contributes to a more informed and enlightened society where individuals can broaden their horizons and develop a nuanced understanding of complex issues. While criticisms of social media abound, it is crucial to recognize its positive impact on connectivity and the amplification of diverse voices. Social media transcends physical and cultural barriers, connecting people across the globe and providing a platform for marginalized voices to be heard. By fostering open dialogue and facilitating the exchange of ideas, social media contributes to a more interconnected and empowered society. Embracing the positive aspects of social media allows us to harness its potential for positive change and collective growth.

• Clearly Define Your Thesis Statement:   Your thesis statement is the core of your argumentative essay. Clearly articulate your main argument or position on the issue. Avoid vague or general statements.  
• Provide Strong Supporting Evidence:   Back up your thesis with solid evidence from reliable sources and examples. This can include facts, statistics, expert opinions, anecdotes, or real-life examples. Make sure your evidence is relevant to your argument, as it impacts the overall persuasiveness of your thesis.  
• Anticipate Counterarguments and Address Them:   Acknowledge and address opposing viewpoints to strengthen credibility. This also shows that you engage critically with the topic rather than presenting a one-sided argument. 

The length of an argumentative essay can vary, but it typically falls within the range of 1,000 to 2,500 words. However, the specific requirements may depend on the guidelines provided.

You might write an argumentative essay when:  1. You want to convince others of the validity of your position.  2. There is a controversial or debatable issue that requires discussion.  3. You need to present evidence and logical reasoning to support your claims.  4. You want to explore and critically analyze different perspectives on a topic. 

Argumentative Essay:  Purpose : An argumentative essay aims to persuade the reader to accept or agree with a specific point of view or argument.  Structure : It follows a clear structure with an introduction, thesis statement, body paragraphs presenting arguments and evidence, counterarguments and refutations, and a conclusion.  Tone : The tone is formal and relies on logical reasoning, evidence, and critical analysis.    Narrative/Descriptive Essay:  Purpose : These aim to tell a story or describe an experience, while a descriptive essay focuses on creating a vivid picture of a person, place, or thing.  Structure : They may have a more flexible structure. They often include an engaging introduction, a well-developed body that builds the story or description, and a conclusion.  Tone : The tone is more personal and expressive to evoke emotions or provide sensory details. 

• Gladd, J. (2020). Tips for Writing Academic Persuasive Essays.  Write What Matters . 
• Nimehchisalem, V. (2018). Pyramid of argumentation: Towards an integrated model for teaching and assessing ESL writing.  Language & Communication ,  5 (2), 185-200. 
• Press, B. (2022).  Argumentative Essays: A Step-by-Step Guide . Broadview Press. 
• Rieke, R. D., Sillars, M. O., & Peterson, T. R. (2005).  Argumentation and critical decision making . Pearson/Allyn & Bacon. 

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Sat / act prep online guides and tips, 3 key tips for how to write an argumentative essay.

General Education

If there’s one writing skill you need to have in your toolkit for standardized tests, AP exams, and college-level writing, it’s the ability to make a persuasive argument. Effectively arguing for a position on a topic or issue isn’t just for the debate team— it’s for anyone who wants to ace the essay portion of an exam or make As in college courses.

To give you everything you need to know about how to write an argumentative essay , we’re going to answer the following questions for you:

• What is an argumentative essay?
• How should an argumentative essay be structured?
• How do I write a strong argument?
• What’s an example of a strong argumentative essay?
• What are the top takeaways for writing argumentative papers?

By the end of this article, you’ll be prepped and ready to write a great argumentative essay yourself!

Now, let’s break this down.

What Is an Argumentative Essay?

An argumentative essay is a type of writing that presents the writer’s position or stance on a specific topic and uses evidence to support that position. The goal of an argumentative essay is to convince your reader that your position is logical, ethical, and, ultimately, right . In argumentative essays, writers accomplish this by writing:

• A clear, persuasive thesis statement in the introduction paragraph
• Body paragraphs that use evidence and explanations to support the thesis statement
• A paragraph addressing opposing positions on the topic—when appropriate
• A conclusion that gives the audience something meaningful to think about.

Introduction, body paragraphs, and a conclusion: these are the main sections of an argumentative essay. Those probably sound familiar. Where does arguing come into all of this, though? It’s not like you’re having a shouting match with your little brother across the dinner table. You’re just writing words down on a page!

...or are you? Even though writing papers can feel like a lonely process, one of the most important things you can do to be successful in argumentative writing is to think about your argument as participating in a larger conversation . For one thing, you’re going to be responding to the ideas of others as you write your argument. And when you’re done writing, someone—a teacher, a professor, or exam scorer—is going to be reading and evaluating your argument.

If you want to make a strong argument on any topic, you have to get informed about what’s already been said on that topic . That includes researching the different views and positions, figuring out what evidence has been produced, and learning the history of the topic. That means—you guessed it!—argumentative essays almost always require you to incorporate outside sources into your writing.  

What Makes Argumentative Essays Unique?

Argumentative essays are different from other types of essays for one main reason: in an argumentative essay, you decide what the argument will be . Some types of essays, like summaries or syntheses, don’t want you to show your stance on the topic—they want you to remain unbiased and neutral.

In argumentative essays, you’re presenting your point of view as the writer and, sometimes, choosing the topic you’ll be arguing about. You just want to make sure that that point of view comes across as informed, well-reasoned, and persuasive.

Another thing about argumentative essays: they’re often longer than other types of essays. Why, you ask? Because it takes time to develop an effective argument. If your argument is going to be persuasive to readers, you have to address multiple points that support your argument, acknowledge counterpoints, and provide enough evidence and explanations to convince your reader that your points are valid.

Our 3 Best Tips for Picking a Great Argumentative Topic

The first step to writing an argumentative essay deciding what to write about! Choosing a topic for your argumentative essay might seem daunting, though. It can feel like you could make an argument about anything under the sun. For example, you could write an argumentative essay about how cats are way cooler than dogs, right?

It’s not quite that simple . Here are some strategies for choosing a topic that serves as a solid foundation for a strong argument.

Choose a Topic That Can Be Supported With Evidence

First, you want to make sure the topic you choose allows you to make a claim that can be supported by evidence that’s considered credible and appropriate for the subject matter ...and, unfortunately, your personal opinions or that Buzzfeed quiz you took last week don’t quite make the cut.

Some topics—like whether cats or dogs are cooler—can generate heated arguments, but at the end of the day, any argument you make on that topic is just going to be a matter of opinion. You have to pick a topic that allows you to take a position that can be supported by actual, researched evidence.

(Quick note: you could write an argumentative paper over the general idea that dogs are better than cats—or visa versa!—if you’re a) more specific and b) choose an idea that has some scientific research behind it. For example, a strong argumentative topic could be proving that dogs make better assistance animals than cats do.)

You also don’t want to make an argument about a topic that’s already a proven fact, like that drinking water is good for you. While some people might dislike the taste of water, there is an overwhelming body of evidence that proves—beyond the shadow of a doubt—that drinking water is a key part of good health.  

To avoid choosing a topic that’s either unprovable or already proven, try brainstorming some issues that have recently been discussed in the news, that you’ve seen people debating on social media, or that affect your local community. If you explore those outlets for potential topics, you’ll likely stumble upon something that piques your audience’s interest as well.  

Choose a Topic That You Find Interesting

Topics that have local, national, or global relevance often also resonate with us on a personal level. Consider choosing a topic that holds a connection between something you know or care about and something that is relevant to the rest of society. These don’t have to be super serious issues, but they should be topics that are timely and significant.

For example, if you are a huge football fan, a great argumentative topic for you might be arguing whether football leagues need to do more to prevent concussions . Is this as “important” an issue as climate change? No, but it’s still a timely topic that affects many people. And not only is this a great argumentative topic: you also get to write about one of your passions! Ultimately, if you’re working with a topic you enjoy, you’ll have more to say—and probably write a better essay .

Choose a Topic That Doesn’t Get You Too Heated

Another word of caution on choosing a topic for an argumentative paper: while it can be effective to choose a topic that matters to you personally, you also want to make sure you’re choosing a topic that you can keep your cool over. You’ve got to be able to stay unemotional, interpret the evidence persuasively, and, when appropriate, discuss opposing points of view without getting too salty.

In some situations, choosing a topic for your argumentative paper won’t be an issue at all: the test or exam will choose it for you . In that case, you’ve got to do the best you can with what you’re given.

In the next sections, we’re going to break down how to write any argumentative essay —regardless of whether you get to choose your own topic or have one assigned to you! Our expert tips and tricks will make sure that you’re knocking your paper out of the park.

The Thesis: The Argumentative Essay’s Backbone

You’ve chosen a topic or, more likely, read the exam question telling you to defend, challenge, or qualify a claim on an assigned topic. What do you do now?

You establish your position on the topic by writing a killer thesis statement ! The thesis statement, sometimes just called “the thesis,” is the backbone of your argument, the north star that keeps you oriented as you develop your main points, the—well, you get the idea.

In more concrete terms, a thesis statement conveys your point of view on your topic, usually in one sentence toward the end of your introduction paragraph . It’s very important that you state your point of view in your thesis statement in an argumentative way—in other words, it should state a point of view that is debatable.

And since your thesis statement is going to present your argument on the topic, it’s the thing that you’ll spend the rest of your argumentative paper defending. That’s where persuasion comes in. Your thesis statement tells your reader what your argument is, then the rest of your essay shows and explains why your argument is logical.

Why does an argumentative essay need a thesis, though? Well, the thesis statement—the sentence with your main claim—is actually the entire point of an argumentative essay. If you don’t clearly state an arguable claim at the beginning of your paper, then it’s not an argumentative essay. No thesis statement = no argumentative essay. Got it?

Other types of essays that you’re familiar with might simply use a thesis statement to forecast what the rest of the essay is going to discuss or to communicate what the topic is. That’s not the case here. If your thesis statement doesn’t make a claim or establish your position, you’ll need to go back to the drawing board.

Example Thesis Statements

Here are a couple of examples of thesis statements that aren’t argumentative and thesis statements that are argumentative

The sky is blue.

The thesis statement above conveys a fact, not a claim, so it’s not argumentative.

To keep the sky blue, governments must pass clean air legislation and regulate emissions.

The second example states a position on a topic. What’s the topic in that second sentence? The best way to keep the sky blue. And what position is being conveyed? That the best way to keep the sky blue is by passing clean air legislation and regulating emissions.

Some people would probably respond to that thesis statement with gusto: “No! Governments should not pass clean air legislation and regulate emissions! That infringes on my right to pollute the earth!” And there you have it: a thesis statement that presents a clear, debatable position on a topic.

Here’s one more set of thesis statement examples, just to throw in a little variety:

Spirituality and otherworldliness characterize A$AP Rocky’s portrayals of urban life and the American Dream in his rap songs and music videos.

The statement above is another example that isn’t argumentative, but you could write a really interesting analytical essay with that thesis statement. Long live A$AP! Now here’s another one that is argumentative:

To give students an understanding of the role of the American Dream in contemporary life, teachers should incorporate pop culture, like the music of A$AP Rocky, into their lessons and curriculum.

The argument in this one? Teachers should incorporate more relevant pop culture texts into their curriculum.

This thesis statement also gives a specific reason for making the argument above: To give students an understanding of the role of the American Dream in contemporary life. If you can let your reader know why you’re making your argument in your thesis statement, it will help them understand your argument better.

An actual image of you killing your argumentative essay prompts after reading this article! 

Breaking Down the Sections of An Argumentative Essay

Now that you know how to pick a topic for an argumentative essay and how to make a strong claim on your topic in a thesis statement, you’re ready to think about writing the other sections of an argumentative essay. These are the parts that will flesh out your argument and support the claim you made in your thesis statement.  

Like other types of essays, argumentative essays typically have three main sections: the introduction, the body, and the conclusion. Within those sections, there are some key elements that a reader—and especially an exam scorer or professor—is always going to expect you to include.

Let’s look at a quick outline of those three sections with their essential pieces here:

• Introduction paragraph with a thesis statement (which we just talked about)
• Support Point #1 with evidence
• Explain/interpret the evidence with your own, original commentary (AKA, the fun part!)
• Support Point #2 with evidence
• Explain/interpret the evidence with your own, original commentary
• Support Point #3 with evidence
• New paragraph addressing opposing viewpoints (more on this later!)
• Concluding paragraph

 Now, there are some key concepts in those sections that you’ve got to understand if you’re going to master how to write an argumentative essay. To make the most of the body section, you have to know how to support your claim (your thesis statement), what evidence and explanations are and when you should use them, and how and when to address opposing viewpoints. To finish strong, you’ve got to have a strategy for writing a stellar conclusion.

This probably feels like a big deal! The body and conclusion make up most of the essay, right? Let’s get down to it, then.

How to Write a Strong Argument

Once you have your topic and thesis, you’re ready for the hard part: actually writing your argument. If you make strategic choices—like the ones we’re about to talk about—writing a strong argumentative essay won’t feel so difficult.

There are three main areas where you want to focus your energy as you develop a strategy for how to write an argumentative essay: supporting your claim—your thesis statement—in your essay, addressing other viewpoints on your topic, and writing a solid conclusion. If you put thought and effort into these three things, you’re much more likely to write an argumentative essay that’s engaging, persuasive, and memorable...aka A+ material.

Focus Area 1: Supporting Your Claim With Evidence and Explanations

So you’ve chosen your topic, decided what your position will be, and written a thesis statement. But like we see in comment threads across the Internet, if you make a claim and don’t back it up with evidence, what do people say? “Where’s your proof?” “Show me the facts!” “Do you have any evidence to support that claim?”

Of course you’ve done your research like we talked about. Supporting your claim in your thesis statement is where that research comes in handy.

You can’t just use your research to state the facts, though. Remember your reader? They’re going to expect you to do some of the dirty work of interpreting the evidence for them. That’s why it’s important to know the difference between evidence and explanations, and how and when to use both in your argumentative essay.

What Evidence Is and When You Should Use It

Evidence can be material from any authoritative and credible outside source that supports your position on your topic. In some cases, evidence can come in the form of photos, video footage, or audio recordings. In other cases, you might be pulling reasons, facts, or statistics from news media articles, public policy, or scholarly books or journals.

There are some clues you can look for that indicate whether or not a source is credible , such as whether:

• The website where you found the source ends in .edu, .gov, or .org
• The source was published by a university press
• The source was published in a peer-reviewed journal
• The authors did extensive research to support the claims they make in the source

This is just a short list of some of the clues that a source is likely a credible one, but just because a source was published by a prestigious press or the authors all have PhDs doesn’t necessarily mean it is the best piece of evidence for you to use to support your argument.

In addition to evaluating the source’s credibility, you’ve got to consider what types of evidence might come across as most persuasive in the context of the argument you’re making and who your readers are. In other words, stepping back and getting a bird’s eye view of the entire context of your argumentative paper is key to choosing evidence that will strengthen your argument.

On some exams, like the AP exams , you may be given pretty strict parameters for what evidence to use and how to use it. You might be given six short readings that all address the same topic, have 15 minutes to read them, then be required to pull material from a minimum of three of the short readings to support your claim in an argumentative essay.

When the sources are handed to you like that, be sure to take notes that will help you pick out evidence as you read. Highlight, underline, put checkmarks in the margins of your exam . . . do whatever you need to do to begin identifying the material that you find most helpful or relevant. Those highlights and check marks might just turn into your quotes, paraphrases, or summaries of evidence in your completed exam essay.

What Explanations Are and When You Should Use Them

Now you know that taking a strategic mindset toward evidence and explanations is critical to grasping how to write an argumentative essay. Unfortunately, evidence doesn’t speak for itself. While it may be obvious to you, the researcher and writer, how the pieces of evidence you’ve included are relevant to your audience, it might not be as obvious to your reader.

That’s where explanations—or analysis, or interpretations—come in. You never want to just stick some quotes from an article into your paragraph and call it a day. You do want to interpret the evidence you’ve included to show your reader how that evidence supports your claim.

Now, that doesn’t mean you’re going to be saying, “This piece of evidence supports my argument because...”. Instead, you want to comment on the evidence in a way that helps your reader see how it supports the position you stated in your thesis. We’ll talk more about how to do this when we show you an example of a strong body paragraph from an argumentative essay here in a bit.

Understanding how to incorporate evidence and explanations to your advantage is really important. Here’s why: when you’re writing an argumentative essay, particularly on standardized tests or the AP exam, the exam scorers can’t penalize you for the position you take. Instead, their evaluation is going to focus on the way you incorporated evidence and explained it in your essay.

Focus Area 2: How—and When—to Address Other Viewpoints

Why would we be making arguments at all if there weren’t multiple views out there on a given topic? As you do research and consider the background surrounding your topic, you’ll probably come across arguments that stand in direct opposition to your position.

Oftentimes, teachers will ask you to “address the opposition” in your argumentative essay. What does that mean, though, to “ address the opposition ?”

Opposing viewpoints function kind of like an elephant in the room. Your audience knows they’re there. In fact, your audience might even buy into an opposing viewpoint and be waiting for you to show them why your viewpoint is better. If you don’t, it means that you’ll have a hard time convincing your audience to buy your argument.

Addressing the opposition is a balancing act: you don’t want to undermine your own argument, but you don’t want to dismiss the validity of opposing viewpoints out-of-hand or ignore them altogether, which can also undermine your argument.

This isn’t the only acceptable approach, but it’s common practice to wait to address the opposition until close to the end of an argumentative essay. But why?

Well, waiting to present an opposing viewpoint until after you’ve thoroughly supported your own argument is strategic. You aren’t going to go into great detail discussing the opposing viewpoint: you’re going to explain what that viewpoint is fairly, but you’re also going to point out what’s wrong with it.

It can also be effective to read the opposition through the lens of your own argument and the evidence you’ve used to support it. If the evidence you’ve already included supports your argument, it probably doesn’t support the opposing viewpoint. Without being too obvious, it might be worth pointing this out when you address the opposition.

Focus Area #3: Writing the Conclusion

It’s common to conclude an argumentative essay by reiterating the thesis statement in some way, either by reminding the reader what the overarching argument was in the first place or by reviewing the main points and evidence that you covered.

You don’t just want to restate your thesis statement and review your main points and call it a day, though. So much has happened since you stated your thesis in the introduction! And why waste a whole paragraph—the very last thing your audience is going to read—on just repeating yourself?

Here’s an approach to the conclusion that can give your audience a fresh perspective on your argument: reinterpret your thesis statement for them in light of all the evidence and explanations you’ve provided. Think about how your readers might read your thesis statement in a new light now that they’ve heard your whole argument out.

That’s what you want to leave your audience with as you conclude your argumentative paper: a brief explanation of why all that arguing mattered in the first place. If you can give your audience something to continue pondering after they’ve read your argument, that’s even better.

One thing you want to avoid in your conclusion, though: presenting new supporting points or new evidence. That can just be confusing for your reader. Stick to telling your reader why the argument you’ve already made matters, and your argument will stick with your reader.

A Strong Argumentative Essay: Examples

For some aspiring argumentative essay writers, showing is better than telling. To show rather than tell you what makes a strong argumentative essay, we’ve provided three examples of possible body paragraphs for an argumentative essay below.

Think of these example paragraphs as taking on the form of the “Argumentative Point #1 → Evidence —> Explanation —> Repeat” process we talked through earlier. It’s always nice to be able to compare examples, so we’ve included three paragraphs from an argumentative paper ranging from poor (or needs a lot of improvement, if you’re feeling generous), to better, to best.

All of the example paragraphs are for an essay with this thesis statement: 

Thesis Statement: In order to most effectively protect user data and combat the spread of disinformation, the U.S. government should implement more stringent regulations of Facebook and other social media outlets.

As you read the examples, think about what makes them different, and what makes the “best” paragraph more effective than the “better” and “poor” paragraphs. Here we go:

A Poor Argument

Example Body Paragraph: Data mining has affected a lot of people in recent years. Facebook has 2.23 billion users from around the world, and though it would take a huge amount of time and effort to make sure a company as big as Facebook was complying with privacy regulations in countries across the globe, adopting a common framework for privacy regulation in more countries would be the first step. In fact, Mark Zuckerberg himself supports adopting a global framework for privacy and data protection, which would protect more users than before.

What’s Wrong With This Example?

First, let’s look at the thesis statement. Ask yourself: does this make a claim that some people might agree with, but others might disagree with?

The answer is yes. Some people probably think that Facebook should be regulated, while others might believe that’s too much government intervention. Also, there are definitely good, reliable sources out there that will help this writer prove their argument. So this paper is off to a strong start!  

Unfortunately, this writer doesn’t do a great job proving their thesis in their body paragraph. First, the topic sentence—aka the first sentence of the paragraph—doesn’t make a point that directly supports the position stated in the thesis. We’re trying to argue that government regulation will help protect user data and combat the spread of misinformation, remember? The topic sentence should make a point that gets right at that, instead of throwing out a random fact about data mining.

Second, because the topic sentence isn’t focused on making a clear point, the rest of the paragraph doesn’t have much relevant information, and it fails to provide credible evidence that supports the claim made in the thesis statement. For example, it would be a great idea to include exactly what Mark Zuckerberg said ! So while there’s definitely some relevant information in this paragraph, it needs to be presented with more evidence.

A Better Argument  

This paragraph is a bit better than the first one, but it still needs some work. The topic sentence is a bit too long, and it doesn’t make a point that clearly supports the position laid out in the thesis statement. The reader already knows that mining user data is a big issue, so the topic sentence would be a great place to make a point about why more stringent government regulations would most effectively protect user data.

There’s also a problem with how the evidence is incorporated in this example. While there is some relevant, persuasive evidence included in this paragraph, there’s no explanation of why or how it is relevant . Remember, you can’t assume that your evidence speaks for itself: you have to interpret its relevance for your reader. That means including at least a sentence that tells your reader why the evidence you’ve chosen proves your argument.

A Best—But Not Perfect!—Argument  

Example Body Paragraph: Though Facebook claims to be implementing company policies that will protect user data and stop the spread of misinformation , its attempts have been unsuccessful compared to those made by the federal government. When PricewaterhouseCoopers conducted a Federal Trade Commission-mandated assessment of Facebook’s partnerships with Microsoft and the makers of the Blackberry handset in 2013, the team found limited evidence that Facebook had monitored or even checked that its partners had complied with Facebook’s existing data use policies. In fact, Facebook’s own auditors confirmed the PricewaterhouseCoopers findings, despite the fact that Facebook claimed that the company was making greater attempts to safeguard users’ personal information. In contrast, bills written by Congress have been more successful in changing Facebook’s practices than Facebook’s own company policies have. According to The Washington Post, The Honest Ads Act of 2017 “created public demand for transparency and changed how social media companies disclose online political advertising.” These policy efforts, though thus far unsuccessful in passing legislation, have nevertheless pushed social media companies to change some of their practices by sparking public outrage and negative media attention.

Why This Example Is The Best

This paragraph isn’t perfect, but it is the most effective at doing some of the things that you want to do when you write an argumentative essay.

First, the topic sentences get to the point . . . and it’s a point that supports and explains the claim made in the thesis statement! It gives a clear reason why our claim in favor of more stringent government regulations is a good claim : because Facebook has failed to self-regulate its practices.

This paragraph also provides strong evidence and specific examples that support the point made in the topic sentence. The evidence presented shows specific instances in which Facebook has failed to self-regulate, and other examples where the federal government has successfully influenced regulation of Facebook’s practices for the better.

Perhaps most importantly, though, this writer explains why the evidence is important. The bold sentence in the example is where the writer links the evidence back to their opinion. In this case, they explain that the pressure from Federal Trade Commission and Congress—and the threat of regulation—have helped change Facebook for the better.

Why point out that this isn’t a perfect paragraph, though? Because you won’t be writing perfect paragraphs when you’re taking timed exams either. But get this: you don’t have to write perfect paragraphs to make a good score on AP exams or even on an essay you write for class. Like in this example paragraph, you just have to effectively develop your position by appropriately and convincingly relying on evidence from good sources.

Top 3 Takeaways For Writing Argumentative Essays

This is all great information, right? If (when) you have to write an argumentative essay, you’ll be ready. But when in doubt, remember these three things about how to write an argumentative essay, and you’ll emerge victorious:

Takeaway #1: Read Closely and Carefully

This tip applies to every aspect of writing an argumentative essay. From making sure you’re addressing your prompt, to really digging into your sources, to proofreading your final paper...you’ll need to actively and pay attention! This is especially true if you’re writing on the clock, like during an AP exam.

Takeaway #2: Make Your Argument the Focus of the Essay

Define your position clearly in your thesis statement and stick to that position! The thesis is the backbone of your paper, and every paragraph should help prove your thesis in one way or another. But sometimes you get to the end of your essay and realize that you’ve gotten off topic, or that your thesis doesn’t quite fit. Don’t worry—if that happens, you can always rewrite your thesis to fit your paper!

Takeaway #3: Use Sources to Develop Your Argument—and Explain Them

Nothing is as powerful as good, strong evidence. First, make sure you’re finding credible sources that support your argument. Then you can paraphrase, briefly summarize, or quote from your sources as you incorporate them into your paragraphs. But remember the most important part: you have to explain why you’ve chosen that evidence and why it proves your thesis.

What's Next?

Once you’re comfortable with how to write an argumentative essay, it’s time to learn some more advanced tips and tricks for putting together a killer argument.

Keep in mind that argumentative essays are just one type of essay you might encounter. That’s why we’ve put together more specific guides on how to tackle IB essays , SAT essays , and ACT essays .

But what about admissions essays? We’ve got you covered. Not only do we have comprehensive guides to the Coalition App and Common App essays, we also have tons of individual college application guides, too . You can search through all of our college-specific posts by clicking here.

Need more help with this topic? Check out Tutorbase!

Our vetted tutor database includes a range of experienced educators who can help you polish an essay for English or explain how derivatives work for Calculus. You can use dozens of filters and search criteria to find the perfect person for your needs.

Ashley Sufflé Robinson has a Ph.D. in 19th Century English Literature. As a content writer for PrepScholar, Ashley is passionate about giving college-bound students the in-depth information they need to get into the school of their dreams.

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9.3: The Argumentative Essay

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Learning Objectives

• Examine types of argumentative essays

Argumentative Essays

You may have heard it said that all writing is an argument of some kind. Even if you’re writing an informative essay, you still have the job of trying to convince your audience that the information is important. However, there are times you’ll be asked to write an essay that is specifically an argumentative piece.

An argumentative essay is one that makes a clear assertion or argument about some topic or issue. When you’re writing an argumentative essay, it’s important to remember that an academic argument is quite different from a regular, emotional argument. Note that sometimes students forget the academic aspect of an argumentative essay and write essays that are much too emotional for an academic audience. It’s important for you to choose a topic you feel passionately about (if you’re allowed to pick your topic), but you have to be sure you aren’t too emotionally attached to a topic. In an academic argument, you’ll have a lot more constraints you have to consider, and you’ll focus much more on logic and reasoning than emotions.

Argumentative essays are quite common in academic writing and are often an important part of writing in all disciplines. You may be asked to take a stand on a social issue in your introduction to writing course, but you could also be asked to take a stand on an issue related to health care in your nursing courses or make a case for solving a local environmental problem in your biology class. And, since argument is such a common essay assignment, it’s important to be aware of some basic elements of a good argumentative essay.

When your professor asks you to write an argumentative essay, you’ll often be given something specific to write about. For example, you may be asked to take a stand on an issue you have been discussing in class. Perhaps, in your education class, you would be asked to write about standardized testing in public schools. Or, in your literature class, you might be asked to argue the effects of protest literature on public policy in the United States.

However, there are times when you’ll be given a choice of topics. You might even be asked to write an argumentative essay on any topic related to your field of study or a topic you feel that is important personally.

Whatever the case, having some knowledge of some basic argumentative techniques or strategies will be helpful as you write. Below are some common types of arguments.

Causal Arguments

• In this type of argument, you argue that something has caused something else. For example, you might explore the causes of the decline of large mammals in the world’s ocean and make a case for your cause.

Evaluation Arguments

• In this type of argument, you make an argumentative evaluation of something as “good” or “bad,” but you need to establish the criteria for “good” or “bad.” For example, you might evaluate a children’s book for your education class, but you would need to establish clear criteria for your evaluation for your audience.

Proposal Arguments

• In this type of argument, you must propose a solution to a problem. First, you must establish a clear problem and then propose a specific solution to that problem. For example, you might argue for a proposal that would increase retention rates at your college.

Narrative Arguments

• In this type of argument, you make your case by telling a story with a clear point related to your argument. For example, you might write a narrative about your experiences with standardized testing in order to make a case for reform.

Rebuttal Arguments

• In a rebuttal argument, you build your case around refuting an idea or ideas that have come before. In other words, your starting point is to challenge the ideas of the past.

Definition Arguments

• In this type of argument, you use a definition as the starting point for making your case. For example, in a definition argument, you might argue that NCAA basketball players should be defined as professional players and, therefore, should be paid.

https://assessments.lumenlearning.co...essments/20277

Essay Examples

• Click here to read an argumentative essay on the consequences of fast fashion . Read it and look at the comments to recognize strategies and techniques the author uses to convey her ideas.
• In this example, you’ll see a sample argumentative paper from a psychology class submitted in APA format. Key parts of the argumentative structure have been noted for you in the sample.

Link to Learning

For more examples of types of argumentative essays, visit the Argumentative Purposes section of the Excelsior OWL .

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Public Relation Is A Communication Business And The Ideal Practitioner Is A Peoples Argumentative Essay Examples

Type of paper: Argumentative Essay

Topic: Relationships , Public Relations , Media , Skills , Organization , Information , Communication , Business

Words: 2250

Published: 12/08/2019

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Public Relation is a Communication Business and the Ideal Practitioner is a People’s Person

Introduction Public relation involves managing information that flows between an organization and a target segment of the public. Through public relation, an organization gets exposure to the public by the use of topics of interest to the public. The main focus or aim of public relation therefore is to persuade the public, stakeholders and interested parties of an organization to develop a certain perception about the organization, its products, decisions, management and leadership. This implies that public relations is basically involves business and corporate communication. The success and failure of businesses, corporate, and other organizations depend on the public. It is for this reason that the good relationship between organizations and the public has to be sustained. The practitioners of public relations are required to possess some skills that go in line with business and corporate communication. They basically have to be a people’s person. Public relation therefore is a communication business and the ideal practitioner is a people’s persons. Rawlins and Stoker (2005) present the historical development of the term publicity. Since history, businesses and politics have become open to public scrutiny. This has made practitioners in public relation to figure out ways of shaping the opinion of the public. Business leaders would therefore embrace publicity and use the power of information to help shape public opinion on matters pertaining to their organization. In order for organization and the public to have mutual adaptation, then public relation communication has to be used. The activities of public relation include: publicity events, talk shows, books and other forms of writing, web bogs, direct communication to the audience, newsletters, communication through mass media, collateral literature, speech, and through social media among many others. All these activities of public relation involve some form of communication where information is sent to a specific target audience. With businesses and corporate, the information presented to the public would regard their operational matters, products, and financial performances. In both business and politics there certain times when negative information or rumors can spread due to the presence of competition. Public relation in such cases will focus on responding to the crisis and trying to undo the negative perceptions that the public could possibly have developed from the rumors. With industries, public relations will also require that communication of vital information be made to trade unions to persuading them to have a certain view point on the relationship between workers and the industry. Government departments also engage in public relations in order to influence the process of policy making. Financial public relation is specifically carried out to enable corporations increase their market value. This is particularly important for organizations that are listed in stock exchange markets. Communication therefore is intended to persuade financial press, financial columnists, private and institutional investors, financial analysts, and stockbrokers. The information relayed is basically on financial performance of the corporation. Communication in financial public relation attempts to create and sustain loyalty among stakeholder to the financial product. In this way, the share value of the company can be increased or at least maintained at a desirable level. The measures that can be used measure the effectiveness of financial public relation include aspects like credit rating of an organization, stability of its shares, demand of its shares, and the share value. Public relations and its entire dimension are procedural. The process aims at attempting to make meaning using forms of communication strategically to the public. As earlier stated, the public plays a critical role in the success or failure of an organization. The messages portrayed to the public therefore are the most important things to consider while engaging in PR. The messages have to be able to sway people’s perceptions and make them believe that the organization has the interest of the public at heart. During the process of decision making in organizations, both external and internal factors have to be accounted for. Through public relations communication, the negative consequences of these decisions are mitigated or reduced. Success in public relations entirely depends on integrating communication. Integrated communication is strategic in nature and ensures that the organization gets its desirable output. This specifically crucial in cases of crisis response where organizations are trying to undo any damages caused by rumors or negative accusations. Communication is therefore not just a common aspect of public relations. However communication needs to be strategic in nature. The approach used to relay any information to the public is one that is less offensive. Communication in public relation is considered to similar to communication in advertising where the massage is sent to the end user. The similarity comes with the nature of information to be sent. Clarity is of the essence while relaying the message. The public need not to experience difficulties in decoding the messages or interpreting them. The process of communication involves the sender encoding the message and sending it through a medium to the receiver, who is required to decode the message. The practitioners in this case are the senders of the message and the public is the receiver. The message therefore has to be relayed in a simpler way to enable the receiver act in the expected desirable manner. According to Spinks and Wells (1998), the message communicated in public relations, has several components. These components include: developing an idea in the senders mind, coding the idea appropriately, selecting a medium to send the encoded idea, decoding the idea by the receiver, the receiver developing the idea in their minds. Practitioners in public relations are of high caliber. They have the ability to feed the public with strategic information while making consultations with the management and leadership of organizations. The practitioners have the ability to plan what information will go to the public, how the information will be relayed without causing damage, and when is the appropriate time to relay the information? Basically, practitioners are critical thinkers. They weigh situations before informing the public. With strategic planning in public relations, there is prospect of getting desirable output. Selecting practitioners to fill the post of public relation personnel in any organization needs to take into account some important characteristics and skills of the prospective individual. Apart from having stable individual characteristics, there are other dimensions of behavior that need to be displayed by the practitioners. Basically practitioners are a people’s person. Networking is a critical aspect that is mandatory for every practitioner. This entails the ability of the individual to be able to develop and maintain casual relationships or informal interpersonal relationships with other people. Networking is a fundamental characteristic for practitioners to possess since it helps in certain critical situations. Kaplan (1984) identified that networking is helpful in making PR management effective. Another important characteristic for practitioners to be a people’s person is the ability to communicate effectively. Communication is wide and it involves oral, written and internet enabled communication. Writing skill is specifically professional forms of writing. They include the ability to write documents such as memos, letters, and press releases. Despite the fact that electronic communication especially social media and emailing has marred the quality in written forms of communication, practitioners are expected to be able to adjust to professionalism especially when handling official communication. Most companies today use social media as a means to maintain their public relations. Professionalism still needs to be maintained when communicating through social media. Apart from written communication prowess, practitioners are also required to be able to express themselves orally. Practitioners need to have the ability to articulate their thoughts and represent the perception and philosophy of their organization confidently before people. In most cases, it is the public relation people who are expected to make speeches on behalf of an organization during internal or external crisis response. Any information relating to public relation that needs to be relayed will have to be done by the PR practitioner. Therefore making the communication of the information effective needs an individual with a combination of communication skills including confidence of making speech before cameras and before people. Being a people’s person also requires the ability to use social media and any other internet enabled communication. The practitioners have to familiarize with internet communication tools such as blogs, and search engines, and social media. There is a whole range of the public who can easily be reached through the use of internet enabled communication tools. With communication skills, simplicity is the most emphasized. PR practitioners are required to communicate to all kinds of audiences. The audiences include: business and corporate executives both in the c level management and mid level management, normal employees, and the general public. The information communicated needs to be simple so that all these audiences can be able to understand.

The aim of public relation as discussed in the paper is to persuade the public, stakeholders and interested parties of an organization to develop a certain perception about the organization, its products, decisions, management and leadership. This process involves communicating a message to the public implying that it is a communication business. The practitioners of public relation are therefore expected to have a people’s person characteristic with good interpersonal and communication skills. They must possess the ability to inform internal and external audiences persuasively and at the same time being able to make consultations with the management.

Adams, H. (1999). What is publicity? North American Review , Vol. 175, p. 186. Aldoory, L., & Toth, E. (2004). Leadership and gender in public relations: perceived effectiveness of transformational and transactional leadership styles. Journal of Public relations research , Vol. 16 No. 2, pp. 157-83. Ancona, D. (1990). Outward bound: strategies for team survival in an organization. The Academy of Management Journal , Vol. 33 No. 2, pp. 334-65. Bernays, E. (1998). Public Relations. Boston: Bellman Publishing Company. Bernays, E. (1993). Crystallizing Public Opinion. Boni and Liveright , pp. 334. Center, A. H., & Jackson, P. (1995). Public Relations Practices. Upper Saddle: prentice hall. Cutlip, S. M., Center, A. H., & Broom, G. M. (1997). Effective Public Relations. Eaglewood cliff: prentice hall. Dozier, D. M., Grunig, L. A., & Grunig, J. E. (1995). Manager's Guide to Excellence in Public Relations and Communications Management. Prentice Hall. Duncan, T. (1998). A Study of How Manufacturers and Service Companies Perceive and Use MPR. Public Relations Journal , Vol. 4 No. 2, April, p. 73. Fisher, G., & Davenport, C. (2003). What investors want to hear. Public Relations Journal , Vol. 4 No. 2, April, p. 73. Gower, K. (2008). US corporate public relations in the progressive era. Journal of communication management , 305-318. Harris, T. (2000). The Marketer’s Guide to Public Relations: How Today’s Companies Are Using the New PR to Gain a Competitive Edge. Public Relations Journal , Vol. 4 No. 5, may, p. 53. Haywood, R. (2000). All about Public Relations. Public Relations Journal , Vol. 4 No. 2, April, p. 73. Howard, S. (1998). Corporate I˙mage Management. Journal of Public relaation , Vol. 4 No. 5, April, p. 33. James, G., & Todd., H. (1988). Managing Public Relations. Orlando: Harcourt Brace. Kaplan, R. (1984). Trade routes: the manager’s network of relationships. Organizational dynamicks , Vol. 12 No. 4, pp. 37-52. Krackhardt, D., & Stern, R. (1985). Structuring of information organizations and the management of crises. Social Psychology Quarterly , Vol. 51, pp. 123-40. Leichty, G., & Springston, J. (1996). Elaborating public relations roles. Journalism and Mass commmunication quality , Vol. 73 No. 2, pp. 467-77. O’Neil, J. (2003). An investigation of the sources of influence of corporate public relations practitioners. Public Relations Review , Vol. 29 No. 2, pp. 159-69. Patrick, S., & Kathy, F. (2000). Public Relations Ethics. Fort Worth: Harcourt Brace and Company. Sterne, G. D. (2000). Media perceptions of public relations in New Zealand. Journal of Communication Management , vol 14: 1, 123-133. Stoker, K., & Rawlins, B. (2005). The ‘light’ of publicity in the progressive era: from searchlight to flashlight. Journalism History , Vol. 30, pp. 177-88. Tosun, N. (2004). Financial value and public relation. Corporate Communications: an international journal , Vol. 9 No. 3, pp. 202-208. Wells, B., & Spinks, N. (1998). Organizational Communication: A Strategic Approach. international journal of advertising , vol 17 No. 3, pp. 321-47. Wilcox, D., Ault, P., Agee, W., & Cameron, G. (2003). Public Relations Strategies and Tactics. Boston: bacon and allyan. Yeomans, L. (2007). Emotion in public relations: a neglected phenomenon. Journal of Communication Management , 11:3, 302- 324.

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II. Getting Started

2.3 Purpose, Audience, Tone, and Content

Kathryn Crowther; Lauren Curtright; Nancy Gilbert; Barbara Hall; Tracienne Ravita; Kirk Swenson; and Terri Pantuso

Now that you have determined the assignment parameters , it’s time to begin drafting. While doing so, it is important to remain focused on your topic and thesis in order to guide your reader through the essay. Imagine reading one long block of text with each idea blurring into the next. Even if you are reading a thrilling novel or an interesting news article, you will likely lose interest in what the author has to say very quickly. During the writing process, it is helpful to position yourself as a reader. Ask yourself whether you can focus easily on each point you make. Keep in mind that three main elements shape the content of each essay (see Figure 2.3.1). [1]

• Purpose:   The reason the writer composes the essay.
• Audience:  The individual or group whom the writer intends to address.
• Tone: The attitude the writer conveys about the essay’s subject.

The assignment’s purpose, audience, and tone dictate what each paragraph of the essay covers and how the paragraph supports the main point or thesis.

Identifying Common Academic Purposes

The purpose for a piece of writing identifies the reason you write it by, basically, answering the question “Why?” For example, why write a play? To entertain a packed theater. Why write instructions to the babysitter? To inform him or her of your schedule and rules. Why write a letter to your congressman? To persuade him to address your community’s needs.

In academic settings, the reasons for writing typically fulfill four main purposes:

• to classify
• to synthesize
• to evaluate

A classification shrinks a large amount of information into only the essentials , using your own words; although shorter than the original piece of writing, a classification should still communicate all the key points and key support of the original document without quoting the original text. Keep in mind that classification moves beyond simple summary to be informative .

An analysis , on the other hand, separates complex materials into their different parts and studies how the parts relate to one another. In the sciences, for example, the analysis of simple table salt would require a deconstruction of its parts—the elements sodium (Na) and chloride (Cl). Then, scientists would study how the two elements interact to create the compound NaCl, or sodium chloride: simple table salt.

In an academic analysis , instead of deconstructing compounds, the essay takes apart a primary source (an essay, a book, an article, etc.) point by point. It communicates the main points of the document by examining individual points and identifying how the points relate to one another.

The third type of writing— synthesis —combines two or more items to create an entirely new item. Take, for example, the electronic musical instrument aptly named the synthesizer. It looks like a simple keyboard but displays a dashboard of switches, buttons, and levers. With the flip of a few switches, a musician may combine the distinct sounds of a piano, a flute, or a guitar—or any other combination of instruments—to create a new sound. The purpose of an academic synthesis is to blend individual documents into a new document by considering the main points from one or more pieces of writing and linking the main points together to create a new point, one not replicated in either document.

Finally, an evaluation judges the value of something and determines its worth. Evaluations in everyday life are often not only dictated by set standards but also influenced by opinion and prior knowledge such as a supervisor’s evaluation of an employee in a particular job. Academic evaluations, likewise, communicate your opinion and its justifications about a particular document or a topic of discussion. They are influenced by your reading of the document as well as your prior knowledge and experience with the topic or issue. Evaluations typically require more critical thinking and a combination of classifying , analysis , and synthesis skills.

You will encounter these four purposes not only as you read for your classes but also as you read for work or pleasure and, because reading and writing work together, your writing skills will improve as you read. Remember that the purpose for writing will guide you through each part of your paper, helping you make decisions about content and style .

When reviewing directions for assignments, look for the verbs that ask you to classify, analyze, synthesize, or evaluate. Instructors often use these words to clearly indicate the assignment’s purpose. These words will cue you on how to complete the assignment because you will know its exact purpose.

Identifying the Audience

Imagine you must give a presentation to a group of executives in an office. Weeks before the big day, you spend time creating and rehearsing the presentation. You must make important, careful decisions not only about the content but also about your delivery. Will the presentation require technology to project figures and charts? Should the presentation define important words, or will the executives already know the terms? Should you wear your suit and dress shirt? The answers to these questions will help you develop an appropriate relationship with your audience, making them more receptive to your message.

Now imagine you must explain the same business concepts from your presentation to a group of high school students. Those important questions you previously answered may now require different answers. The figures and charts may be too sophisticated, and the terms will certainly require definitions. You may even reconsider your outfit and sport a more casual look. Because the audience has shifted, your presentation and delivery will shift as well to create a new relationship with the new audience.

In these two situations, the audience —the individuals who will watch and listen to the presentation—plays a role in the development of presentation. As you prepare the presentation, you visualize the audience to anticipate their expectations and reactions. What you imagine affects the information you choose to present and how you will present it. Then, during the presentation, you meet the audience in person and discover immediately how well you perform.

Although the audience for writing assignments—your readers—may not appear in person, they play an equally vital role. Even in everyday writing activities, you identify your readers’ characteristics, interests, and expectations before making decisions about what you write. In fact, thinking about the audience has become so common that you may not even detect the audience-driven decisions. For example, you update your status on a social networking site with the awareness of who will digitally follow the post. If you want to brag about a good grade, you may write the post to please family members. If you want to describe a funny moment, you may write with your friends’ senses of humor in mind. Even at work, you send emails with an awareness of an unintended receiver who could intercept the message.

In other words, being aware of “invisible” readers is a skill you most likely already possess and one you rely on every day. Consider the following paragraphs. Which one would the author send to her parents? Which one would she send to her best friend?

Last Saturday, I volunteered at a local hospital. The visit was fun and rewarding. I even learned how to do cardiopulmonary resuscitation, or CPR. Unfortunately, I think I caught a cold from one of the patients. This week, I will rest in bed and drink plenty of clear fluids. I hope I am well by next Saturday to volunteer again.

OMG! You won’t believe this! My advisor forced me to do my community service hours at this hospital all weekend! We learned CPR but we did it on dummies, not even real peeps. And some kid sneezed on me and got me sick! I was so bored and sniffling all weekend; I hope I don’t have to go back next week. I def do NOT want to miss the basketball tournament!

Most likely, you matched each paragraph to its intended audience with little hesitation. Because each paragraph reveals the author’s relationship with the intended readers, you can identify the audience fairly quickly. When writing your own essays, you must engage with your audience to build an appropriate relationship given your subject.

Imagining your readers during each stage of the writing process will help you make decisions about your writing. Ultimately, the people you visualize will affect what and how you write.

While giving a speech, you may articulate an inspiring or critical message, but if you left your hair a mess and laced up mismatched shoes, your audience might not take you seriously. They may be too distracted by your appearance to listen to your words.

Similarly, grammar and sentence structure serve as the appearance of a piece of writing. Polishing your work using correct grammar will impress your readers and allow them to focus on what you have to say.

Because focusing on your intended audience will enhance your writing, your process, and your finished product, you must consider the specific traits of your audience members. Use your imagination to anticipate the readers’ demographics, education, prior knowledge, and expectations.

Demographics

These measure important data about a group of people such as their age range, their ethnicity, their religious beliefs, or their gender. Certain topics and assignments will require these kinds of considerations about your audience. For other topics and assignments, these measurements may not influence your writing in the end. Regardless, it is important to consider demographics when you begin to think about your purpose for writing.

Education considers the audience’s level of schooling. If audience members have earned a doctorate degree, for example, you may need to elevate your style and use more formal language. Or, if audience members are still in college, you could write in a more relaxed style. An audience member’s major or emphasis may also dictate your writing.

Prior Knowledge

This refers to what the audience already knows about your topic. If your readers have studied certain topics, they may already know some terms and concepts related to the topic. You may decide whether to define terms and explain concepts based on your audience’s prior knowledge. Although you cannot peer inside the brains of your readers to discover their knowledge, you can make reasonable assumptions . For instance, a nursing major would presumably know more about health-related topics than a business major would.

Expectations

These indicate what readers will look for while reading your assignment. Readers may expect consistencies in the assignment’s appearance such as correct grammar and traditional formatting like double-spaced lines and legible font. Readers may also have content-based expectations given the assignment’s purpose and organization. In an essay titled “The Economics of Enlightenment: The Effects of Rising Tuition,” for example, audience members may expect to read about the economic repercussions of college tuition costs.

Selecting an Appropriate Tone

Tone identifies a speaker’s attitude toward a subject or another person. You may pick up a person’s tone of voice fairly easily in conversation. A friend who tells you about her weekend may speak excitedly about a fun skiing trip. An instructor who means business may speak in a low, slow voice to emphasize her serious mood. Or, a coworker who needs to let off some steam after a long meeting may crack a sarcastic joke.

Just as speakers transmit emotion through voice, writers can transmit a range of attitudes and emotions through prose –from excited and humorous to somber and critical. These emotions create connections among the audience, the author, and the subject, ultimately building a relationship between the audience and the text. To stimulate these connections, writers convey their attitudes and feelings with useful devices such as sentence structure, word choice, punctuation, and formal or informal language. Keep in mind that the writer’s attitude should always appropriately match the audience and the purpose.

Read the following paragraph and consider the writer’s tone. How would you describe the writer’s attitude toward wildlife conservation?

“Many species of plants and animals are disappearing right before our eyes. If we don’t act fast, it might be too late to save them. Human activities, including pollution, deforestation, hunting, and overpopulation, are devastating the natural environment. Without our help, many species will not survive long enough for our children to see them in the wild. Take the tiger, for example. Today, tigers occupy just seven percent of their historical range, and many local populations are already extinct. Hunted for their beautiful pelts and other body parts, the tiger population has plummeted from one hundred thousand in 1920 to just a few thousand. Contact your local wildlife conservation society today to find out how you can stop this terrible destruction.”

Choosing Appropriate, Interesting Content

Content refers to all the written substance in a document. After selecting an audience and a purpose, you must choose what information will make it to the page. Content may consist of examples, statistics, facts, anecdotes , testimonies , and observations, but no matter the type, the information must be appropriate and interesting for the audience and purpose. An essay written for third graders that summarizes the legislative process, for example, would have to contain succinct and simple content.

Content is also shaped by tone . When the tone matches the content, the audience will be more engaged, and you will build a stronger relationship with your readers. When applied to that audience of third graders, you would choose simple content that the audience would easily understand, and you would express that content through an enthusiastic tone.

The same considerations apply to all audiences and purposes.

This section contains material from:

Crowther, Kathryn, Lauren Curtright, Nancy Gilbert, Barbara Hall, Tracienne Ravita, and Kirk Swenson. Successful College Composition . 2nd edition. Book 8. Georgia: English Open Textbooks, 2016. http://oer.galileo.usg.edu/english-textbooks/8 . Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License .

• “The Rhetorical Triangle” was derived by Brandi Gomez from an image in: Kathryn Crowther et al., Successful College Composition, 2nd ed. Book 8. (Georgia: English Open Textbooks, 2016), https://oer.galileo.usg.edu/english-textbooks/8/ . Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License . ↵

The bounds, limits, or confines of something.

A statement, usually one sentence, that summarizes an argument that will later be explained, expanded upon, and developed in a longer essay or research paper. In undergraduate writing, a thesis statement is often found in the introductory paragraph of an essay. The plural of thesis is theses .

The essence of something; those things that compose the foundational elements of a thing; the basics.

A brief and concise statement or series of statements that outlines the main point(s) of a longer work. To summarize is to create a brief and concise statement or series of statements that outlines the main point(s) of a longer work.

To give or relay information; explanatory.

The fusion, combination, or integration of two or more ideas or objects that create new ideas or objects.

To copy, duplicate, or reproduce.

To organize or arrange.

The process of critically examining, investigating, or interpreting a specific topic or subject matter in order to come to an original conclusion.

The subject matter; the information contained within a text; the configuration of ideas that make up an argument.

The choices that a writer makes in order to make their argument or express their ideas; putting different elements of writing together in order to present an argument. Style refers to the way an argument is framed, written, and presented.

To interrupt, stop, or prevent someone or something from coming to pass or getting from one place to the other.

Clear or lucid speech; the expression of an idea in a coherent or logical manner; the communication of a concept in a way that is easily understandable to an audience.

The person or group of people who view and analyze the work of a writer, researcher, or other content creator.

Qualities, features, or attributes relating to something, particularly personal characteristics.

Taking something for granted; an expected result; to be predisposed towards a certain outcome.

Consequences; the impact, usually negative, of an action or event.

Writing that is produced in sentence form; the opposite of poetry, verse, or song. Some of the most common types of prose include research papers, essays, articles, novels, and short stories.

A short account or telling of an incident or story, either personal or historical; anecdotal evidence is frequently found in the form of a personal experience rather than objective data or widespread occurrence.

Verbal or written proof from an individual; the statement made by a witness that is understood to be truth. Testimony can be a formal process, such as a testimony made in official court proceedings, or an informal process, such as claiming that a company’s product or service works.

To express an idea in as few words as possible; concise, brief, or to the point.

The feeling or attitude of the writer which can be inferred by the reader, usually conveyed through vocabulary, word choice, and phrasing; associated with emotion.

2.3 Purpose, Audience, Tone, and Content Copyright © 2022 by Kathryn Crowther; Lauren Curtright; Nancy Gilbert; Barbara Hall; Tracienne Ravita; Kirk Swenson; and Terri Pantuso is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Home — Essay Samples — Business — Public Relations — The Art of Public Relations

The Art of Public Relations

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Published: Mar 6, 2024

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Introduction, and motivation, skills and experiences, future aspirations.

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Mar. 19, 2024

Environments at home, rice inspire award-winning barthelme essay, english major hadley medlock won $5,000 prize for her ‘ode to a southern life’.

In Dyer, Arkansas, just north of the meandering Arkansas River in the heart of the Arkansas River Valley, Rice University senior Hadley Medlock grew up with the hues of verdant hills rolling into the distance, their slopes cloaked in a tapestry of sycamore, cottonwood, birch and maple. She soaked up all the rugged beauty and serene simplicity she could from that cradle between the Ozarks and the Ouachitas, tapping into those memories to craft an essay she titled “Ode to a Southern Life.”

“It’s a reflection on how I grew up, where I grew up,” said Medlock, an English major with an environmental studies minor. “I think a lot about themes of home, place, what makes a place home and how definitions of home change as we grow up and move to other places and call them home.”

The graduating senior’s essay won the Inprint Marion Barthelme Prize in Creative Writing , which carries a $5,000 award.

“I definitely wanted to weave in a lot of the natural environmental aspects because I feel like that did inform a lot of the way that I grew up in Arkansas and how I’ve come to form the interests that I have today,” Medlock said.

Medlock has also interwoven her life into the Rice community. She was part of the inaugural cohort of the Gulf Scholars Program , has been involved with the Center for Civil Leadership , served as a gallery guide at the Moody Center for the Arts , worked at Rice Coffeehouse and currently writes for The Thresher . But as natural as her place at Rice feels now, she said it wasn’t an obvious choice when she started looking at options for college.

“I just remember my mom said, ‘You should definitely look into Rice,’” Medlock said.

A senior year road trip to campus with friends followed by an early decision reminder from the university, sealed the deal for her.

“When I visited Rice, I liked the culture,” Medlock said. “I really liked the people I got to meet. I liked the idea that it was more of a STEM-focused school, but it still had a great English faculty.”

She dove right in with creative writing courses, including nonfiction nature writing taught by Rice associate professor of creative writing Lacy Johnson. Knowing she wanted to continue along that path, perhaps incorporating environmental writing along the way, Medlock worked with Johnson on an independent study course.

“That’s where I wrote the piece for Barthelme,” Medlock said. “(Johnson) has been so supportive of me and my writing, especially through the process of applying for Barthelme, and she was so excited for me when I won.”

“Hadley’s work represents the best of what interdisciplinary study in the humanities has to offer,” Johnson said. “Her work with the Gulf Scholars Program and in environmental studies prepared her to think about the environmental challenges facing communities, and her training in creative writing in both nonfiction and poetry gave her the creative tools to craft a beautifully resonant narrative about her home place and her people. I feel really lucky to have gotten to work with Hadley during her time at Rice and to see her grow as a writer.”

Now as graduation day approaches, Hadlock is eyeing jobs that will tap into both her passions: creative writing and environmental studies.

“I really am interested in journalism or doing something that just allows me to write because it’s what I love to do,” Medlock said.

Her path to and through Rice may not have been quite as windy or turbulent as the Arkansas River she grew up near, but it undeniably carried Medlock through a landscape of discovery and growth, preparing her for the journey ahead.

“I’m so glad that that ended up happening,” Medlock said.

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The A.C.L.U. Said a Worker Used Racist Tropes and Fired Her. But Did She?

The civil liberties group is defending itself in an unusual case that weighs what kind of language may be evidence of bias against Black people.

By Jeremy W. Peters

Kate Oh was no one’s idea of a get-along-to-go-along employee.

During her five years as a lawyer for the American Civil Liberties Union, she was an unsparing critic of her superiors, known for sending long, blistering emails to human resources complaining about what she described as a hostile workplace.

She considered herself a whistle blower and advocate for other women in the office, drawing unflattering attention to an environment she said was rife with sexism, burdened by unmanageable workloads and stymied by a fear-based culture.

Then the tables turned, and Ms. Oh was the one slapped with an accusation of serious misconduct. The A.C.L.U. said her complaints about several superiors — all of whom were Black — used “racist stereotypes.” She was fired in May 2022.

The A.C.L.U. acknowledges that Ms. Oh, who is Korean American, never used any kind of racial slur. But the group says that her use of certain phrases and words demonstrated a pattern of willful anti-Black animus.

In one instance, according to court documents, she told a Black superior that she was “afraid” to talk with him. In another, she told a manager that their conversation was “chastising.” And in a meeting, she repeated a satirical phrase likening her bosses’ behavior to suffering “beatings.”

Did her language add up to racism? Or was she just speaking harshly about bosses who happened to be Black? That question is the subject of an unusual unfair-labor-practice case brought against the A.C.L.U. by the National Labor Relations Board, which has accused the organization of retaliating against Ms. Oh.

A trial in the case wrapped up this week in Washington, and a judge is expected to decide in the next few months whether the A.C.L.U. was justified in terminating her.

If the A.C.L.U. loses, it could be ordered to reinstate her or pay restitution.

The heart of the A.C.L.U.’s defense — arguing for an expansive definition of what constitutes racist or racially coded speech — has struck some labor and free-speech lawyers as peculiar, since the organization has traditionally protected the right to free expression, operating on the principle that it may not like what someone says, but will fight for the right to say it.

The case raises some intriguing questions about the wide swath of employee behavior and speech that labor law protects — and how the nation’s pre-eminent civil rights organization finds itself on the opposite side of that law, arguing that those protections should not apply to its former employee.

A lawyer representing the A.C.L.U., Ken Margolis, said during a legal proceeding last year that it was irrelevant whether Ms. Oh bore no racist ill will. All that mattered, he said, was that her Black colleagues were offended and injured.

“We’re not here to prove anything other than the impact of her actions was very real — that she caused harm,” Mr. Margolis said, according to a transcript of his remarks. “She caused serious harm to Black members of the A.C.L.U. community.”

Rick Bialczak, the lawyer who represents Ms. Oh through her union, responded sarcastically, saying he wanted to congratulate Mr. Margolis for making an exhaustive presentation of the A.C.L.U.'s evidence: three interactions Ms. Oh had with colleagues that were reported to human resources.

“I would note, and commend Ken, for spending 40 minutes explaining why three discreet comments over a multi-month period of time constitutes serious harm to the A.C.L.U. members, Black employees,” he said.

Yes, she had complained about Black supervisors, Mr. Bialczak acknowledged. But her direct boss and that boss’s boss were Black.

“Those were her supervisors,” he said. “If she has complaints about her supervision, who is she supposed to complain about?”

Ms. Oh declined to comment for this article, citing the ongoing case.

The A.C.L.U. has a history of representing groups that liberals revile. This week, it argued in the Supreme Court on behalf of the National Rifle Association in a First Amendment case.

But to critics of the A.C.L.U., Ms. Oh’s case is a sign of how far the group has strayed from its core mission — defending free speech — and has instead aligned itself with a progressive politics that is intensely focused on identity.

“Much of our work today,” as it explains on its website, “is focused on equality for people of color, women, gay and transgender people, prisoners, immigrants, and people with disabilities.”

And since the beginning of the Trump administration, the organization has taken up partisan causes it might have avoided in the past, like running an advertisement to support Stacey Abrams’s 2018 campaign for governor of Georgia.

“They radically expanded and raised so much more money — hundreds of millions of dollars — from leftist donors who were desperate to push back on the scary excesses of the Trump administration,” said Lara Bazelon, a law professor at the University of San Francisco who has been critical of the A.C.L.U. “And they hired people with a lot of extremely strong views about race and workplace rules. And in the process, they themselves veered into a place of excess.”

“I scour the record for any evidence that this Asian woman is a racist,” Ms. Bazelon added, “and I don’t find any.”

The beginning of the end for Ms. Oh, who worked in the A.C.L.U.’s political advocacy department, started in late February 2022, according to court papers and interviews with lawyers and others familiar with the case.

The A.C.L.U. was hosting a virtual organization-wide meeting under heavy circumstances. The national political director, who was Black, had suddenly departed following multiple complaints about his abrasive treatment of subordinates. Ms. Oh, who was one of the employees who had complained, spoke up during the meeting to declare herself skeptical that conditions would actually improve.

“Why shouldn’t we simply expect that ‘the beatings will continue until morale improves,’” she said in a Zoom group chat, invoking a well-known phrase that is printed and sold on T-shirts, usually accompanied by the skull and crossbones of a pirate flag. She explained that she was being “definitely metaphorical.”

Soon after, Ms. Oh heard from the A.C.L.U. manager overseeing its equity and inclusion efforts, Amber Hikes, who cautioned Ms. Oh about her language. Ms. Oh’s comment was “dangerous and damaging,” Ms. Hikes warned, because she seemed to suggest the former supervisor physically assaulted her.

“Please consider the very real impact of that kind of violent language in the workplace,” Ms. Hikes wrote in an email.

Ms. Oh acknowledged she had been wrong and apologized.

Over the next several weeks, senior managers documented other instances in which they said Ms. Oh mistreated Black employees.

In early March, Ben Needham, who had succeeded the recently departed national political director, reported that Ms. Oh called her direct supervisor, a Black woman, a liar. According to his account, he asked Ms. Oh why she hadn’t complained earlier.

She responded that she was “afraid” to talk to him.

“As a Black male, language like ‘afraid’ generally is code word for me,” Mr. Needham wrote in an email to other A.C.L.U. managers. “It is triggering for me.”

Mr. Needham, who is gay and grew up in the Deep South, said in an interview that as a child, “I was taught that I’m a danger.”

To hear someone say they’re afraid of him, he added, is like saying, “These are the people we should be scared of.”

Ms. Oh and her lawyers have cited her own past: As a survivor of domestic abuse, she was particularly sensitive to tense interactions with male colleagues. She said she was troubled by Mr. Needham’s once referring to his predecessor as a “friend,” since she was one of the employees who had criticized him.

Mr. Needham said he had been speaking only about their relationship in a professional context.

According to court records, the A.C.L.U. conducted an internal investigation into whether Ms. Oh had any reason to fear talking to Mr. Needham, and concluded there were “no persuasive grounds” for her concerns.

The following month, Ms. Hikes, the head of equity and inclusion, wrote to Ms. Oh, documenting a third incident — her own.

“Calling my check-in ‘chastising’ or ‘reprimanding’ feels like a willful mischaracterization in order to continue the stream of anti-Black rhetoric you’ve been using throughout the organization,” Ms. Hikes wrote in an email.

“I’m hopeful you’ll consider the lived experiences and feelings of those you work with,” she added. (Citing the ongoing case, the A.C.L.U. said Ms. Hikes was unable to comment for this article.)

The final straw leading to Ms. Oh’s termination, the organization said, came in late April, when she wrote on Twitter that she was “physically repulsed” having to work for “incompetent/abusive bosses.”

As caustic as her post was — likely grounds for dismissal in most circumstances — her speech may have been protected. The N.L.R.B.’s complaint rests on an argument that Ms. Oh, as an employee who had previously complained about workplace conditions with other colleagues, was engaging in what is known legally as “protected concerted activity.”

“The public nature of her speech doesn’t deprive it of N.L.R.A. protection,” said Charlotte Garden, a law professor at the University of Minnesota, referring to the National Labor Relations Act, which covers worker’s rights.

She added that the burden of proof rests with the N.L.R.B., which must convince the judge that Ms. Oh’s social media post, and her other comments, were part of a pattern of speaking out at work.

“You could say this is an outgrowth of that, and therefore is protected,” she said.

The A.C.L.U. has argued that it has a right to maintain a civil workplace, just as Ms. Oh has a right to speak out. And it has not retreated from its contention that her language was harmful to Black colleagues, even if her words were not explicitly racist.

Terence Dougherty, the general counsel, said in an interview that standards of workplace conduct in 2024 have shifted, likening the case to someone who used the wrong pronouns in addressing a transgender colleague.

“There’s nuance to the language,” Mr. Dougherty said, “that does really have an impact on feelings of belonging in the workplace.”

Jeremy W. Peters is a Times reporter who covers debates over free expression and how they impact higher education and other vital American institutions. More about Jeremy W. Peters