script writing for educational videos

How to write a script for an educational video

Table of Contents

Experienced script writer Sevgi Bremang provides a step-by-step guide on how to write a script for an educational video, especially in the science and medical fields. 

The script can be considered as the skeleton of the video production process. In the case of producing an educational video, whether it is aimed for a social media platform like YouTube or Dailymotion or a small number of students via live webcam webcasting*, having a well-prepared script in hand is crucial for the quality of the video. Especially for subjects that can be considered as “technical”, such as science, medicine and technology; the script needs to be captivating and very clear. It has to communicate your message in the most crisp way, educate your audience without overwhelming, and inspire them. Before starting to produce your educational video, being aware of some practical tips on preparing a well-crafted script would make a big difference in the outcome and avoid potential problems that might arise in the later phases of the production. Working with expert science content writers can also help you verify the accuracy of your script.

Types of Educational Videos

You may be wondering whether you really need to write a word-for-word script for an educational video.

A script allows you to plan and design the overall structure of your educational video. It ensures the smooth transition between the phases of the production. How much detail you will need to go into while writing your script may depend on the type of the educational video that you will produce, as well as whether or not you are the narrator.

An educational video could be a talking head video, which simply means that the presenter looks into the eye of the audience through the camera and the camera frame is arranged to get a medium or close shot of the presenter. If you are the presenter, you might find it more useful to draft your script in bullet-point format. Needless to say, you need to rehearse the script many times to look natural in the final video. If you were writing the script for a presenter, you would need to write much more detail under the bullet points. In this case, again, the cycle of rehearsing, watching and editing has critical importance. Other two technical formats that are widely used in educational videos are slidecasting** and screencasting* in which the slides or the computer screen of the teacher becomethe main visual toolfor the educational session. Animation video is another type of video that can be used in the production of educational content. For slidecast, screencast and animation type of videos, the spoken lines of the script are communicated through “voice over”. Voice over is a production technique where the narration is accompanied by other types of visuals rather than the image of the speaker. The animation may even require more than one speaker to voice over. It would be best to write a word-for-word script for the videos that will use voice over technique, even if you will be the one who will present the voice over narration.

Most of the time, in order to capture the attention of your audience more effectively, you may need to use more than one format in the same educational video. For example, you may start your educational video with a talking head, and continue to voice over on the slides. That is why one needs to consider the script more like a painting canvas rather than a simple flow of text. You, as the artist, have to work carefully on each detail while visualizing the whole painting in your mind.

Experience says that, whatever the type of video format is, more depth in the written script always means less video editing hustle in the postproduction phase.

What Makes a Great Educational Video?

A good educational video is one that can transfer the objectives of the trainer or the production team to the audience in the most natural, direct and clear way. Especially for subjects that contain rather complex materials, such as science and medicine, a good script should come with an interesting hook, which will surprise the audience and grab their attention. Language is the key component that an educational scriptwriter has to put great importance on. The script of an educational video requires language that is as easy as possible. A trainer’s aim is not to challenge the students’ mind with a high level of language and complex terms. You are a successful educational scriptwriter if you can write a scientific lecture in the target audience’s language. A skilled scriptwriter is able to take a complex scientific content, digest it and express it in a very precise and simple language without changing the core message. Your sentences need to be short and crisp. Avoiding long sentences would allow the learners to absorb the information easily. If, in your first draft, you have long sentences; try to break them into short ones while you are editing your text. Once you hook the attention of the learner to a scientific, medical or technical topic, you should not let it slip away just because of the long sentences. It is important to know your audience and adjust the language accordingly.

Translating written language to spoken language can be challenging. A skilled scriptwriter anticipates and controls the differences of the spoken language from the written one. A great educational script sounds natural and conversational. I would like to, again, give a scientific lecture as an example; no matter how complex the scientific message you want to give to the learners is, a captivating educational script should still contain creativity, energy and sometimes a bit of entertainment.

A special consideration for an educational video would be that the scriptwriter has to research the subject extensively from every angle, beforehand. A missing point or a citation in a scientific or a medical script would contribute to the undesired consequences. In that respect, a great script makes the learner feel that, although the educator communicates a part of a big story in a simple way, he or she understands the subject on a granular level.

The Content of the Narrative Script

There are different types of scripts that can be prepared in the pre-production phase of a video; storyboard, three-column production script and narrative script. The narrative script is being widely used in educational videos. The narrative script can be in the forms of a narrative lecture or a narrative tutorial. In their book published in 1988, Percival and Ellington defined lecture as ‘a didactic instructional method, involving one-way communication from the active presenter to the more or less passive audience’ (Percival F., Ellington H., 1988). On the other hand, the narrative tutorial is considered as an interactive way of education. It may contain different methods to include the learner semi-actively or actively to the educational process. These methods can range from asking questions, setting instructions to complete a task, or including the learner to the active problem solving session. A scientific educational script would contain narrative lecture by nature. Nevertheless, the scriptwriter can use different methods of narrative tutorial to break the monotonous content of the narrative lecture and make the learners feel that they are part of the educational process. Even a question that the presenter poses in the video could take the learner from a passive state to an active state.

There are two types of content in a narrative script:

1- AV Instructions: AV stands for “audio-visual” in the dictionary of video production. AV instruction lines are the ones that are not communicated by the presenter in the video. AV instruction lines contain all the important information that the writer would like to state on the visual components of the video to the director, videographer and the editor. For example; the specifications on the type or angle of the shot, the information on a particular illustration that would go along with the voice over line and the number of the slide that accompanies the spoken line can be considered as AV instructions in a script. They are important to keep the harmony of the spoken lines with the visuals. The B-roll footages that you would like to add in your educational video should be indicated in AV instructions as well. The term B-roll is used to define the cut-away footage that provides additional visual support to the main video footage. For example, in a video where the presenter explains what pre-clinical testing means in the pharmaceutical world, footage in which a researcher with a white lab coat is working under a hood with petri dishes would make an appropriate B-roll that would enrich the video.

2- Spoken Lines:  Spoken lines are the second type of content that exist in an educational video script. These lines are communicated by the presenter or the voice over artist in the video. As stated above, they need to be written in a conversational tone.

How to Construct a Narrative Script

After an introduction on the content of an educational video and what makes a good educational script, we can now start to craft an educational narrative script using a scientific topic as an example. We will use a narrative script template (Fig. 1). There are different types of script templates; you may choose the one that comes handy for you.

Figure 1: This is the first page of the script templatethat we will use.

Let’s write a script on; “Preclinical studies in pharmaceutical research”. We will start with writing the first part of the script: the title, the topic and the objectives (Fig. 2). While defining the objectives, it is very important to “chunk the content”. Chunking the content means narrowing down a wide subject that could overwhelm the audience, to very specific objectives. While doing your research on preclinical studies, you may collect data on so many aspects of it; comparison of in vivo and in vitro preclinical tests, computational approaches in preclinical testing, novel technologies in preclinical studies. If you give the whole chunk to your students, it would be too much information for them to digest. An educational video should not exceed a couple of core messages. Otherwise, you may risk overwhelming your audience. That is why it is important to clearly define your objectives for the particular educational video in the very beginning of the script. You may also consider making sub-titles of your main topic and separating your educational video into different episodes.

Figure 2: This is the introduction part of our example script.

Having completed the introduction part of the script, we may move on to write the main body (Fig. 3). This is the part where we will construct both the AV instructions and the spoken lines.

Figure 3: This is how the main body of our example script starts.

After a short spoken line where the teacher starts the lecture via indirectly introducing the topic to the students, there is a second spoken line (lines eight to 12) where the visual changes, and the teacher communicates the topic directly. In these spoken lines, we have given information on the topic, but avoided keeping it long. By this point, we already set the first two scenes. We can now start giving inputs and examples on the listed objectives. It is important not to forget citing the sources alongside. Remember to use narration tutorial technique from time to time and ask questions to the audience.

After going through the listed objectives, we are going to write the formative assessment, and a brief summary of the lesson (Fig. 4).

Figure 4: This is the last page of our script.

In lines seven and eight of page five, we are giving the students a take-home task.  The last lines of the script will consist of the ending of the educational video with a final spoken line and visual AV instructions (Fig. 5).

Figure 5: This image shows how our script ends.

Tips to Write a Good Educational Script  

Carefully scripting your educational video will ensure the smooth production process and inspire your target audience to learn more. If you are interested in producing your own educational videos, using your imagination to find creative ways to express your messages is the core on the road to success.

Some important tips that would help you construct a successful script for an educational video include:

• Identify your audience and understand them.
• Research the subject extensively.
• Carefully plan your lesson before starting to write the main text.
• Chunk the content, focus on the specific messages.
• Identify your objectives clearly before you start to write the main body.
• Use spoken, conversational language.
• Include the students into the lesson by asking questions.
• Make use of the different types of visual tools, like illustrations and animations to keep the audience’s attention alive.
• Record yourself after writing your script, then listen and edit. Repeat this cycle until you get the natural sound.
• Do not forget to review your script.
• Do not forget to add the citations.

References and Resources

• Percival F. and Ellington H., A Handbook of Educational Technology, K. Page Nichols, London, New York, 1988.
• Friedmann A., Writing for visual media, Taylor & Francis, New York, 2012.
• Honek J., Preclinical research in drug development , Medical Writing , Vol 26, Issue 4, 2017.
• Glazebrook S., Fundamentals of video production, Journal of Audiovisual Media in Medicine, Journal of Audiovisual Media in Medicine, Vol 33, 2010.

*Some live webcam webcasting or screencasting online platforms include ustream.tv ( https://video.ibm.com/ ) and stickam.com (http://stickam.com/).

** An example for a slidecasting tool could be slideshare.net (https://www.slideshare.net/).

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About Author

Ramya Sriram manages digital content and communications at Kolabtree (kolabtree.com), the world's largest freelancing platform for scientists. She has over a decade of experience in publishing, advertising and digital content creation.

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Video script writing 101: How-to steps + templates and examples

It’s no secret: v ideo gets more engagement  and drives more growth than any other type of media.

But you’ll only reap the benefits if your marketing videos are at least decently produced.

That doesn’t mean every video needs a Hollywood budget, but you  do  need to put time into planning your video and writing a video script (or asking AI to write one for you).

The good news? Learning how to write a good video script is easier than it looks. This guide covers the basics of writing a script and gives you examples to help you write your own.

In this article, you’ll learn:

• How to script a video with AI .
• How to plan your script.
• Best practices for writing a script.
• Tips for choosing the “right” kind of script.
• Example video scripts to jog your creativity.

Stay tuned until the end and we’ll also walk you through our favorite ready-to-edit presentation, promo, and explainer video script templates available from  Biteable .

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Video scripts made easy: Start with a Biteable template

You don’t have to write your own video script from scratch. Video script templates are the busy video maker’s secret weapon.

Biteable’s online video-making software offers hundreds of  video templates  to jump-start your script-writing creativity.

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How to script a video with AI

The easiest way to script and create videos is with a little help from your newest assistant: AI. Biteable’s AI-powered Automated Video Assistant (AVA) scripts and creates your video with the click of a button.

Read your complete guide to scripting and creating videos with AI for the step-by-step details.

How to write a video script

Before we go anywhere with video, let’s be clear about this: keep it simple. As you plan your video and write your script, it’s all too easy to start throwing all sorts of cool ideas out. After all, you can do anything in a video, right?

With an unlimited budget, sure. But we’re willing to bet your budget is limited. So keep your videos as simple as possible. You’d be surprised how much work it takes to produce very minimal on-screen effects.

Planning your video script

With all that in mind, start planning your script. Some writers call this “ prewriting ”.

1. Identify your audience.

This is a staple in any sort of marketing or copywriting. You need to address a very specific customer with your content, otherwise it won’t resonate. It can be tempting to make it as broad as possible in order to address every potential customer. Avoid this temptation. Something that’s for everybody appeals to nobody.

If you need help identifying who you want to reach, go through the exercises on this  worksheet  from digitalmarketer.com.

2. Choose a goal

Next you need to know what the point of the video is. This will depend on where your audience will see the video, what stage of the marketing funnel the video will be used at, and what you want viewers to do after they watch the video, and the  key performance indicators  you use to track your success.

But if you want viewers to do something specific after seeing the video, you’ll need a call to action. Just make sure your call to action aligns with the purpose of the video. Have a look at this video for FreshBooks. The purpose of the video is quite clear, even if it’s not explicitly stated.

3. Decide on a central character

If your video features too many people, it will be difficult to follow and the focus will stray from the main point. Identifying the primary character does two things:

• It simplifies and focuses your video.
• It pushes you toward creating a story (if your video needs it).

Some videos, like a product overview, have very little story in them. However, it’s still best if a single person does most of the talking. If you’re producing a video with a narrative arc, it’s best to focus on the main character.

In either case, you need to know who’s going to be on screen most of the time. If you need two or more people in the video, choose one person to show for a majority of the screen time.

Bonus tip: If you can, use the same person as the spokesperson in all your videos. This creates continuity and familiarity in your video content. That’s why brands often create characters that almost function as mascots, like Flo from Progressive.

4. Identify the main point of the video

This boils down to a very simple exercise: tell someone why they should watch this video in one sentence.

When you start writing your script, put the answer to this question as close to the beginning as possible. Let viewers know what they’re going to get right up front, and you’ll retain more viewers.

As a bonus, identifying the point of the video will also tell you what sort of video you need.

Writing your video script

If your planning is good, the writing will be fairly easy. You’ve already created your map. Just follow it.

5. Write out visual and audio elements.

This is super important if you’re doing any sort of voiceover with visuals that cut to different shots. But even if your video is a single shot of someone talking, write the visual and audio aspects into your script.

The script is a set of directions for whoever is shooting the video, and you want the video team to know, without a doubt, what’s supposed to be happening with both the visual and audio elements.

A simple table with two columns is an easy way to format your script. It’s easy to read and see how the video will look and sound. This is a brief two-column video script example:

Add as many boxes as you need to cover all the shots in your video.

6. Write your script, then trim to fit

Depending on the sort of video you’re making, you may need to cram everything into 15 or 30 seconds, or you could have a full three minutes or more to work with.

Either way, plan for 125 to 150 words of dialogue per minute.

But when you start writing, focus on saying everything you want to say. Once you’ve got all the dialogue written, check your word count, then start axing and rewording until it fits your time limit.

This method makes your script clear and concise. It forces you to keep only the dialogue you  need .

Here are a few brief tips for writing dialogue:

Speak directly to the audience.  Use “you” and talk to your viewers. It’s more personable, and people prefer being spoken to rather than being spoken at.

Write it the way you would say it.  Your audience isn’t going to read your script. So write what you would actually say, not what looks best on paper.

• Read your script out loud.  This is the only way to find out if your dialogue sounds natural. If you make changes, read it out loud again.

Once the dialogue is clean, you’ll know roughly how much footage you need to shoot and what shots you need. If you’re using a voiceover, be sure to shoot some extra footage to account for pauses in the dialogue and visuals that don’t make the cut.

Bonus tip: Use AI to get the first draft of your script. Use a chatbot like ChatGPT , or skip to the finished video with AVA — Biteable’s AI-powered Automated Video Assistant.

7. Stick to the video script (mostly)

This is technically not part of writing the script. But it’s related to writing your script. It boils down to one question: why bother writing the script if you’re not going to follow it? That’s like paying an architect to draw a floor plan, then just building your house all willy-nilly.

Once you start filming, follow your script as much as possible. Some minor changes are fine, and professional actors or voice actors can contribute some flair. Or, if you find you don’t have the resources to do what you planned, you may need to make changes or go back and rewrite the script.

But avoid making major changes to the script on the fly just because you think of something cool. Ad hoc changes and ad-libbing rarely turn out for the best. Explosions are cool, but don’t blow everything up just to have some fun.

How to write the right kind of video script

Marketing videos accomplish two things:

• They educate viewers.
• They persuade viewers.

Some videos only do one of the two and some do both, but we’re going to split the various types into one of these two categories to keep things simple.

Educational videos: Presentation and explainer video scripts (+ templates)

Presentation and explainer videos fall into the educational category.

These videos are usually for:

• Demonstrating how to do something.
• Explaining how your product or service works.
• Introducing what your brand does.

The keys to success with educational videos are brevity and visuals.

Concise information is easier to remember. That’s why phone numbers are seven digits long. So keep your video short and break it up into manageable blocks of information to help viewers retain what you’ve shown them.

Also, include relevant visuals to show and tell the viewer what you’re explaining, which will increase retention even more. Here’s an excellent explainer video from Mint:

It’s short (1:32), the visuals are relevant, and the dialogue is broken up into separate statements.

This explainer video from Dollar Shave Club is legendary:

Watch this one more than once, because it’s hilarious. But once you stop spitting coffee, notice how the dialogue is broken up into 10-15 second chunks, which are separated by funny visuals. Distinct, memorable blocks of information.

And just for giggles, here’s a bonus videos to get your inspired.

To help you create your own explainer or presentation video, Biteable offers  video templates  you can edit yourself. Here are a few presentation and explainer video script templates to get you started:

Persuasive videos: Promotional and commercial video scripts (+ templates)

Promotional and commercial videos are for getting people to do things. The action you’re after isn’t always an immediate purchase. You could use a persuasive video to get people to consume additional promotional content.

But, most often, promotional and commercial videos are for:

• Showing the benefits and features of your product or service.
• Demonstrating what separates your brand from competitors.
• Showcasing how your product or service will  improve your customer’s life .

Customers will often view these videos on social media or in a sidebar on a website. Getting to the point and keeping it short are non-negotiable. A call to action is mandatory as well.

These videos usually get watched with the sound off, so write your script and plan your visuals to work without sound. Including subtitles is also a good idea.

You might be thinking “great! I’ll save myself time and create a video with no dialogue!” That’s a perfectly good idea, but even if your video has no dialogue, don’t skip the script. Write a script for the visuals so you have a plan to work from.

Here are some examples of commercial videos that work well on multiple platforms:

Notice how short these are. Also note that all of them are consumable without sound. But the main takeaway from these videos is that you need to get attention, deliver your message, and get out before your viewer swipes you off their screen.

Video templates starter pack

We know that can be challenging, so we created a starter pack of video template collections you can use and edit yourself:

• Social media video templates .
• Video ad templates .
• Promotional video templates .
• Explainer video script templates .

Make your first video with Biteable

So you’ve got the knowledge. You’ve got the templates. You’ve got the video editor ( Biteable, of course ) and you’ve got the power. Now go forth and make some awesome videos.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

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Script Writing Recommended Practices

A script for your educational video will help condense and organize your content. Adopt a conversational tone and practice reading the script aloud. Edit passages that prevent a smooth delivery. Here are some recommended practices.

Less is more. 

Aim to be clear and succinct. Outline your content to track what you want to cover. If it is absolutely necessary to include anything that resembles a textbook or an academic paper, this should be provided using other means, (i.e. PDF, textbox, etc.).

Read aloud. 

The most important self-check you can do is to read your script aloud. Do it often. When you have finished writing a paragraph, read it aloud. This practice will help you hear when something sounds awkward or too long. Edit and repeat. When you complete a unit, read it aloud all at once and time yourself.

Adopt a conversational tone.

Keep your audience in mind. Create a narrative that helps you connect with that future audience. Adopting a conversational tone will help you from falling into academic or overly complex language that may include domain-specific lingo or acronyms. 

Write, rewrite, ask for feedback. Repeat.

The writing process is as much about rewriting with feedback from readers as anything else. Use that feedback and apply it to new content. Also, give yourself space and time between edits. When you approach a script that you have not looked at for a few days, you will be a better editor. 

Helpful guides:

When reading aloud, aim for 130 words per minute. Check the length of your script often to make sure you are hitting the 6-8 minute target per video unit.  Most writing  tools (Word, Pages, Google Docs) have a method for checking the “Word count” of your script and of a text selection. 

Consider barriers to inclusion and accessibility in your course content. Are you using inclusive language? Could someone with a visual disability understand what they need to from just hearing the narration of the video? How about someone who has a hearing disability? Can they understand your content just from reading the transcript? See this Introduction to Universal Design for Learning .

See also: DIY Video: Effective Videos

Explore teaching with do-it-yourself video ideas.

• Do-It-Yourself Recording Studios
• Tools for Do-It-Yourself Video
• Video Production Best Practices

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How to Write a Video Script (Free Template + Guide)

Written by Adam Hayes

Last updated on 20th November 2023

Have you ever started a video project without having any sort of script in place?

If so, you know how quickly things can go awry. Lack of preparation can lead to delays, confused messaging, wasted work – and poor video content.

To ensure that your video is concise and engaging, it is essential to have a script.

But how do you write a video script?

Video scripting may seem like a daunting task, but the truth is that it doesn’t have to be complicated!

By following the right steps and relying on a few essential tips, anyone can master the art of scripting for their videos.

Read on to learn how to write a video script effectively and efficiently – we’ve even included a free video script template you to get started writing video scripts of your own.

With the right knowledge and techniques, you’ll be able to create content that captivates viewers in no time at all.

Let’s get started!

Article Contents

What is a video script?

A video script is the blueprint and foundation for your digital video. It’s a chronological run-down of scenes, action and dialogue that you want to appear in your video.

At Wyzowl , we use a simple but powerful script document. It lets us set out the voiceover on the left and the action on screen on the right. This keeps both sections separate and easy to follow, side-by-side.

We’ve used this document to help us lay out all sorts of content – YouTube videos, marketing videos, how to videos and more. An effective video script has been the bedrock of all these!

Why write a video script?

There are a number of reasons why creating a video script is important:

It allows you to plan your messaging

Creating a video is an exciting process, and we know you have a LOT to say! Writing your own video script is a fantastic starting point – a first step that lets you whittle down thousands of competing ideas into one coherent structure.

You can start to plan exactly what you want to say in your video – and how you want to say it to best resonate with your target audience and get the maximum bang for your video marketing bucks!

It lets you estimate (and manage) video length

We work to the rule that a well-paced professional voiceover is read at around 130 words per minute. 130 words of voiceover generally equates to a minute-long voiceover track.

When you know this , it gives you a great way to manage the breadth of the content you want to cover, while considering the length of the video and how that will resonate with your audience.

It saves (sometimes MASSIVE amounts of) time

Another important aspect of writing a video script is the ability to make changes quickly and smoothly.

The problems you will encounter trying to change any footage while the video is in post-production can be timely and expensive.

However, any mistakes you make in the script, or scenes you’d like to change, can be actioned within seconds using the trusty backspace key.

Start with a few ideas and then fine tune from there.

It facilitates collaboration

When making a video for your business, a lot of different people may want to have their input.

When you write a script – and invite feedback on it through a collaborative tool like Google Docs – everyone can chip in and have their say on what to include and cut from the script.

This allows you to get buy-in across the organisation and harness the power of different voices and perspectives.

How to write a video script

• Plan your script
• Keep it short
• Make it eye-catching
• Make it fun
• Make it flow
• Call to action

1. Plan your script

As with anything creative, it’s imperative that you have a basic idea of what you are hoping to create. Failing to plan at the script stage could lead to unexpected costs further down the line.

If you come across any problems at the script stage, you can easily tweak and change and even start again.

However, if those changes need to be made once the video has been recorded, illustrated, animated or recorded by the voiceover artist, then you could incur further costs.

At Wyzowl, we ask our clients to complete a short brief form before we write their script – and we also fill out this form ourselves for our internal video projects. It asks just the right questions to unpack everything you need to think about when writing your script.

By defining the right information at the brief stage, the script process becomes a structural exercise where it’s just a case of laying out the points you’ve identified in the most impactful way possible.

Your brief or plan document should cover:

• What the video is about.
• Who the audience is.
• Where the video will be used.
• What are the key messages to get across?
• What sort of visual style the video should follow (this will help you visualise the action-on-screen.)
• What sort of storytelling style the video should use (this will help define the tone and linguistics of your voiceover.)

Based on this information, you should have enough to put together a first draft of the script.

STUCK? TRY THIS SCRIPT WRITING FORMULA If you’re really struggling to know where to start, this simple formula might be helpful. Of course, no two videos are exactly the same, but this classic formula for an introductory explainer video helps us get started time after time. 1. Audience/Problem – Start by defining the pain point your product or service has been introduced to overcome. Massage and elaborate on this problem; what does it mean? How is it manifesting itself in your target audience’s life? How is it holding them back? 2. Solution – Introduce your product or service and explain briefly how it solves this problem. 3. Benefits & USPs – Run through 3-4 of your main benefits and USPs that differentiate your product or service from the competition. 4. Call To Action (CTA) – It’s impossible to get across everything about your product or service in 60 seconds, so at the end of the video, you really need to give your viewers a ‘signpost’ to nudge them along to the next step in your sales journey. Make sure to include contact numbers, website addresses, email addresses and anything else you think might be relevant to ensure the viewer takes further action.

2. Keep it short

We all know that, when we’re passionate about something, talking about it is easy . And not just that – we’ll talk about the things we’re interested in at length and in great detail.

That isn’t always a good thing when it comes to writing a video script! You’ll quickly find yourself fighting a natural instinct to include every single benefit of your product or service.

Particularly for promotional video content like an explainer video or video ad , you’re battling against the attention span of your audience.

The below graph from Wistia illustrates the extent to which engagement tails off as a video continues to play. There’s a particularly sharp drop off after 2 minutes, and we’d certainly never recommend creating an explainer video that’s longer than that, except in special circumstances, such as at an event where you have an audience that has opted in to watch your video in its entirety.

Videos can hold attention for longer if there’s an opted in audience, or if your video content is informational or educational – documentary style content, or ‘how to’ guides.

All we’d say is: look for areas of ‘fat.’ Don’t take your audience’s attention for granted. There’s no set rule for the maximum length of a video. Think: “As long as it needs to be and not a second longer.”

This can be a balancing act for aspiring YouTubers – it’s widely known that YouTube’s algorithm prefers longer, deeper content. After all, this keeps users on site longer which is great for YouTube’s ad revenue. However, you need to hold your audience attention. So if you’re writing a script for your YouTube video just remember that golden rule.

3. Make it eye-catching

There are tons of different ways to make a great video. But whether it’s a live action production or animation, one thing always rings true; it needs to catch the eye.

Not so long ago, provided your content added value, it didn’t matter as much how it looked. Nowadays, everything needs to look beautiful . And you can be sure, if it isn’t, the viewers’ perception of your brand will suffer.

This is more a consideration for the filming or design phases of your video, but it’s still something that needs to be kept in mind during the script writing stage. After all, you need to make sure your concept can actually be delivered in a way that looks slick and professional.

4. Make it fun

Injecting that little bit of fun into your video script can make all the difference.

Ultimately, you have to remember: people don’t have to watch.

A boring, sterile video is highly likely to turn your audience off, even if you’re making B2B brand videos.

And let’s face it – there are plenty of other ways they could be spending their time. If you make your video fun, lively and engaging, you can help create the kind of impact that simply keeps them watching.

5. Make it flow

You don’t want your video to sound like the voiceover is just reading a list or bullet points.

Read your video script aloud a number of times to ensure this doesn’t happen. This process will allow you to identify any areas for improvement.

You may feel a bit embarrassed reading your script aloud, but it’s the best way to ensure your timings are correct and that it makes sense and runs smoothly.

If you notice that your script is robotic or repetitive in any way – head back to the drawing board and make those changes! You want to make sure

6. Call to action

The people who make it to the end of your video are precious. They are the people who are clearly interested in what you have to say – and it’s absolutely crucial to capitalise on that interest by signposting them in the right direction.

That’s why we always recommend ending your video with a clear call to action.

This can be anything from contacting you for further information to downloading your app, subscribing to your channel, leaving a comment – anything. The call to action appears at the end of the video and remains on screen for a few seconds for maximum effect.

You can also end your video with a vocal CTA to accompany your final image to hammer home the point you want to make.

Some popular CTAs include:

• Visit our website to find out more
• Contact us today for more information
• Get in touch to learn more
• Shop now at www.[website].com

Video script template

Here at Wyzowl, we’ve created over 2,500 explainer videos using the above guidelines. Below you can see that the way we write our video scripts are done in two parts – voiceover and action on screen.

These parts are written in tandem, using the word count of the voiceover to estimate the length of the video, while you can set out all your creative ideas on the action on screen section.

All our video scripts are written in Google Docs – as this allows us to share our work and allow others to collaborate on it, whether that’s colleagues or clients. All feedback is essential in creating the best video possible.

This document formalises the plan for the video and gives our illustrators and animators all the tools they need to go ahead and make this very simple document into an all-singing, all-dancing animated video.

3 Top tips for writing a video script

1. 130 words per minute.

Again, use this rule to measure and estimate the length of your video. 130 words is almost always equal to around 1 minute of voiceover. This is a great pace; the audience is able to follow and understand, and it allows plenty of room for movement on the screen to accompany the points made in the voiceover.

2. Get some help with your writing…

Most people find writing a bit unfamiliar and scary. Luckily, there are tools out there to help.

Grammarly is a go-to tool for most writers. It’s an online grammar checking, spell checking and plagiarism detection software to avoid unnecessary mistakes, while the Hemingway App highlights any errors and provides tips on how to tighten up your copy – this tool follows the principles used by writer Ernest Hemingway, who was known for his simple, direct prose.

There are also a number of free video script templates out there to help.

3. Gather inspiration

We may not all be artists, but we definitely all need inspiration! We find it helps to watch great examples to get inspired, and Dribbble is extremely useful when you are starting a video animation project . It’s an invite-only design community which means only the best illustrators publish work on it, and it can help you discover creative ideas for illustrations that demonstrate the subject matter of your video.

Final thoughts

Mastering the art of writing video scripts is crucial for creating exceptional videos: a great script, ultimately, is a strong foundation for a great video.

In this post we’ve aimed to provide you with valuable tips and insights to enhance your script-writing skills.

Keep your videos simple, short and to the point in order to get your message across. Too much information and over complicated language can be a turn off, so getting your script right is perhaps the most important part of the video building process ( although our illustrators and animators would almost certainly disagree! )

Keep to the 130 words per minute rule to manage your video length, and use the various tools that are out there to help inspire and improve your work.

Here at Wyzowl, we understand the dynamics of creating top quality videos for your brand, so browse our blog for more helpful guides, or get in touch today if you want to tap into our expertise.

Related Posts

A crucial part of video production is the storyboard, but... What is a storyboard? We're going to answer that for you and show you how to create one.

Looking for the right tracks for your film, explainer video, app or video game? We’ve compiled this guide to the best royalty free music sites in 2023.

We've identified the 8 essential factors to bear in mind when choosing a voice over artist for your video project.

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How to explain anything with video

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How to Make an Educational Video

Easily scale your video production in 120+ languages.

In a world where education is more accessible than ever, who wants to make educational videos that are just another boring brick in the mental wall?

If anything, you want your videos to BOOM! through that wall and stick in your learners’ minds forever.

But the more you think about creating valuable educational videos that stand out, the more intimidating it feels. And because you’re investing all sorts of resources into making educational content, the last thing you want is to end up putting your audience to sleep…

The good news is that this post will help you create video content that turns your audience into focused learners who listen, remember, and utilize what you teach. 

So, get ready to dive into a mega post packed full of resources that will make educational videos fun for you to create AND exciting for your audience to watch.

🔎 Fair warning, this is a detailed post. Use the navigation to your left to jump to the most relevant sections to you. Or read from the top down to get the full explanation of:

• Types of educational videos you can create, with what video-making techniques
• What educational video software works best for your needs
• A 7-step educational video creation process for you to follow
• 4 brain-friendly production hacks for creating videos that will make an impact
• Get clear on your audience, goals, and outcome-measuring
• Draft a script for your educational video template
• Prepare your materials and create or source visuals
• Record the narration for your educational video
• Edit, polish, and enrich your video with accessibility elements
• Generate your video and share it with your audience

What are educational videos?

Educational videos educate people on any topic under the sun, using information transfer and retention techniques.

People turn to video education when they need:

• Clarification or explanations: For example, how-to videos teach you how to do a specific task. On the other hand, explainer step-by-step videos or instructional videos are more likely to detail how a procedure or concept works (e.g. how Blockchain works). 
• Demonstration : For example, video tutorials teach viewers how to perform specific actions, often via screen recordings or live demos.
• Educational context-setting stories : Documentary or scenario-based videos teach you about a topic through real-life stories from the past.
• External expertise: Lecture videos are live events where subject matter experts engagingly share their knowledge.

Educational videos of all types are incredibly popular. Check out this graph with the 10 most popular videos watched online. 👇

While education takes the 7th spot, educational videos can also be found in tutorial videos, product review videos, and even video live streams.

The internet is a gushing firehose of educational content — the e-learning market has nearly doubled in the past decade!

5 best techniques for engaging educational videos

You can make an educational video clip using a wide range of video-making techniques:

1. Presenter-led video narration , with an on-screen instructor that guides the audience on the topic they teach.

2. Live demonstration , with an instructor doing a live demonstration of the subject they teach while filmed from different angles.

3. 2D vector animation , with animated cartoony characters acting in a simplistic story that teaches or educates the viewer.

4. Whiteboard animation , with 2D drawings that simulate an artist drawing the scenes you discuss in the video.

Great software for educational videos

How you make your educational video clip depends on:

• What you want to teach.
• Where you’ll share your content.
• What tools you can use.
• How much time you’ve got.

Below we’ve paired a few scenarios with educational software options for you to consider. Just scroll to the one that matches your current situation to find the ideal software. 🧐

• Scenario #1: You want to start filming fast and preferably today. 
• Scenario #2: You want to leverage existing content.
• Scenario #3: You want to create interactive content.
• Scenario #4: You want to create animated videos.
• Scenario #5: You want to go all in and create sophisticated videos that “wow.”

Scenario #1: You want to start filming fast and preferably today

Best when… You have minimal or no video creation knowledge and very little time to learn. You want to make outstanding video content from the material and resources you have easily at hand.

👉 In this scenario, it’s easiest to create presenter-led educational videos. Record yourself or combine pictures with video clips and animate them within video creation and editing software.

Option #1. Use screencast software

Software like Loom , Snagit , or ScreenRec lets you share your screen and teach your audience by narrating what you perform on the screen. Such software often comes with free versions and can even record your webcam so you show your face in the video. This is a basic solution, and if you’re making professional-grade videos, we recommend checking out option #2 instead. 

Option #2. Use a basic video maker

Video makers have readymade video templates that can seriously fast-track your process. You select a template, fill in the placeholders with visuals — stock images, your images, video clips, or screen recordings — and you have a video. 

Your best software choice here is an AI-powered video maker like Synthesia. On top of templates and stock media, you get AI video presenters that look like real humans, talking in various languages. Here’s how it works:

Scenario #2: You want to leverage existing content

Best when… You’re deeply involved in education as a teacher, trainer, or subject matter expert. 

You regularly perform lectures, live presentations, or webinars and look for ways to make it more engaging. Or you want to turn existing lengthy videos into evergreen, short, easy-to-access educational videos.

👉 In this scenario, it’s easiest to create video lectures. Explore dedicated or more general software with options to make recorded lectures more interactive.

Option #1. Use advanced software for live streaming and screencasting

OBS Studio is excellent for live streaming on Twitch, YouTube, or Facebook Live, capturing and broadcasting from webcams, microphones, desktop screens, and media files. It can also record tutorials, webinars, and content that require screen capture.

Option #2: Use tried and tested video-makers 

Software like Synthesia or Movavi helps you edit and jazz up your recorded lectures. You’ll have plenty of video creation tools to help you make long lectures more engaging in a digital format. Check out this extensive guide with pros and cons for the 10 best video lecture software options.  

Option #3. Use advanced effects software

Adobe After Effects creates stunning visual effects and motion graphics that make any video stand out. Professional video editors love the ability to manipulate visual elements and refine a video with features such as masking, keying, tracking, and advanced compositing techniques.

Scenario #3: You want to create interactive experiences

Best when… You’re committed to making learning an active experience. You want to create learning scenarios with your audience involved and capable of changing how the content evolves.

👉 In this scenario, it’s best to focus on creating interactions: Explore dedicated educational platforms or video makers with interactive features.

Option #1. Use interactive educational video creation platforms

Platforms like Echo360 and YuJa are more advanced, offer complex tools, and particularly cater to the needs of educational institutions. While they include tools to make videos, the focus is more on video management features such as adding interactive elements, allowing student comments, and managing access to a larger audience. 

Option #2. Use animation software with interactive features

Software like PlayPosit makes the creation of interactive videos more accessible. It facilitates a series of “interactions” and activities for learners that you can place on different online platforms. And it even lets you create interactive lessons from YouTube videos or other online videos containing relevant content for your audience.

These interactions are quizzes, open-ended questions, and even branching scenarios that ask your audience to pick from multiple options and take them to different learning content based on their choice.

Scenario #4: You want to create animated videos

Best when… You’re willing to study some more advanced video creation software to achieve a specific visual look.

👉 In this scenario, it’s easiest to create whiteboard presentations or animated lessons enriched with interactions. Use software for digital whiteboard presentations or interactivity elements like quizzes and branching scenarios.

Option #1: Use whiteboard animation software

Software like Explain Everything is versatile and offers many visual effects. It acts like an in-cloud whiteboard, you can access it from a PC or directly from your mobile, and you can quickly craft engaging lessons to share with your learners.

Option #2: Use beginner-friendly animation software

Software like Powtoon offers a user-friendly interface and a wide range of customizable templates and characters that you can easily animate. It makes creating animated educational videos simpler, less intimidating, and more enjoyable.

Scenario #5: You want to go all in and create sophisticated videos that “wow”

Best when… You’ve been staring in awe at the coolest animated educational videos out there for a while. You’re ready for a steep learning curve and willing to be a serious student.

👉 In this scenario, it’s easiest to focus on making more complex videos using the most advanced techniques . Consider learning to use high-level software for jaw-dropping animations and other video creation techniques.

Option #1. Use advanced software for interactive e-learning and software simulations

Adobe Captivate provides interactivity, assessments, and adaptive learning capabilities. It supports screen recording for making engaging interactive videos and software simulations or demonstrations.

The 7-step process of how to make an educational video

An all-in-one video maker like Synthesia with built-in media and video templates library is the simplest solution from all these options.

Here’s a 7-step outline of how to use such software to make an educational video.

Step #1: Get clear on your audience, goals, and outcome-measuring

Clarify your audience:

• Whom you’re teaching.
• What they already know.
• Why they’re watching videos.
• What they need to learn new from you.

Decide on your goals:

• What do you want to teach? Do you present notions or concepts, do you teach a hard or a soft skill, do you demonstrate some action?
• What video structure do you want to use?  
• • One key topic with 3 supporting elements like data, stories, or examples?
• • Or 3 key topics, each one with its own supporting element?
• What type of video will you create? How-to, explainer, tutorial, instructional, documentary, or video lecture?
• What video creation technique will you use? Presenter-led, live demo, 2D vector animation, whiteboard animation, motion graphics, or slideshow presentation?

Establish how you’ll measure success:

• What makes a good educational video, in your opinion?
• What feedback mechanisms can you insert in the video to ease information transfer and retention?
• What will you ask your audience to do at the end of the video?

Step #2: Draft a script for your educational video template

Your script outlines what your video will show, in each scene, in terms of visuals and narration. 

When someone reads your script, they should be able to picture the future video in their head based exclusively on what the script details.

Use this step-by-step guide to write your video script draft. You’ll get expert tips and a template you can customize right away.

Step #3: Prepare your materials and create or source visuals

Go through each visual outlined in the script to determine if you’ll take it from a stock media library or if you’ll film it yourself:

• Browse online libraries like Shutterstock or Pixabay, find your visuals, download them, and save them in folders for easy access if you decide to illustrate your video using only stock footage.
• Do the screen recording with your chosen recorder if your video requires a demonstration on your computer screen.
• Create footage by filming in a studio or in a different location if your video requires creating visuals from scratch.

Step #4: Record the narration for your educational video

There are three key ways to get narration for your video: 

• Hire a professional voice actor. 
• Record your own voice-over (might require extra recording equipment) 
• Use built-in text-to-speech technology to generate a professional-sounding acting voice (a standard feature of video makers like Synthesia).

Each option has pros and cons, but ultimately, it’s down to the resources you have at hand. If you're low on resources like time and budget, the last option - text-to-speech - is the best option. Here's why:

Step #5: Edit, polish, and enrich your video with accessibility elements

Use the video editor to make every element look flawless and fall at the right place in your video:

• Trim and arrange images and video clips.
• Add visual effects or motion graphics from the software’s library.
• Remove background noises or adjust audio levels.
• Add background music or audio effects if you want.
• Add text captions and overlays.
• Check color contrasts and font size to make it more accessible .
• Add branding elements like a logo or tagline.

Step #6: Generate your video and share it with your audience

And you’re done! Your video is ready to share with stakeholders for feedback or directly with your audience.  

Remember, most video editing software also provides a link you can embed on a website or share online. This can be particularly useful because it automatically collects analytics on your video, such as views and watch time. 

To maximize your potential reach and ROI , consider sharing videos on three or more of the following channels:

• Popular video-sharing platforms like YouTube and Vimeo
• Social media platforms such as Facebook, Twitter, or Instagram
• Educational websites, your company or school’s websites, or even blogs relevant to your topic
• Professional networks like LinkedIn
• Dedicated online learning platforms like Teachable 
• Online or offline communities where your target audience is likely to be active

4 production hacks that’ll help you make more effective and engaging videos

Our brains evolved to stay vigilant in a constantly changing world. That’s why:

• We have a natural curiosity.
• We impulsively seek novelty.
• We have the urge to explore.
• We’re rewarded for our curiosity with dopamine . 

Feel-good chemicals flood our brains every time we learn something new or successfully complete a learning task.

Yet our brains are also always looking for shortcuts and ways to do everything with less effort. Some call it laziness, but it’s an evolutionary tactic to preserve energy. 

Lazy is efficient.

Plan your educational video with these brain-friendly production hacks in mind:

1. Make your videos snackable

The brain processes information and retains it better if it’s chunked into manageable, logically-organized segments. Consider the ideal video length as soon as you start planning your video script.

Break down complex information into smaller, bite-sized videos of up to 3 minutes. Your audience will feel less overwhelmed, more capable of staying focused, and more confident they can watch it all and learn from it.

2. Infuse emotions and tell relatable stories

Emotions enhance memory formation and information recall.

When planning your educational videos, think about using relatable scenarios and characters. Try to tell stories or give examples the viewer can easily understand, connect with, and stir positive emotions in their brains.

3. Tune your videos to the brain’s “dual coding” functioning

Dual coding is when the brain records audio and video stimuli through two different channels; it combines the information in both channels when interpreting and learning from it.

Combine visuals and narration smartly, especially to reinforce the key points in your educational video. Instead of visually representing the entire narration and tiring your audience, only pick the most important information and pair it with supporting visuals.

4. Use spaced repetition to reinforce learning

Repetition over time helps reinforce long-term memory.

Research shows that those who learn through spaced repetition, studying at specific intervals over time, will outperform 67% of those who learn by mass repetition, repeatedly reviewing information within a very short time.

Keep your educational video content focused on one big idea with small but effective supporting facts. Repeat and reinforce key concepts throughout the video, strategically spacing them out. And always do a recap before you make your call to action.

It’s here! Your cheat sheet for making videos in less than 30 minutes using AI

Educational video production can be straightforward — especially with  AI-powered tools in your back pocket.

See how to make your first video in the next five minutes with Synthesia’s free AI video maker .

Bolton College decided to try AI video production. That try led to creating over 400 videos for their online libraries with 80% time savings in video production processes.

Frequently asked questions

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How to guides

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How to Write a Video Script [Template + Video]

Published: March 15, 2024

Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating video scripts from scratch or using a template.

Although creating, organizing, and editing compelling videos can be lengthy and scary, a good script can make or break the success of your video.

So, why don’t we take you through the steps on how you can start your scriptwriting process?

What is a video script?

A video script contains the dialogue, plans, and action for your video. It's a crucial tool that gives you and your team cues and reminders about the goal, timeline, and results you want for your video.

Any basic video is elevated with a script, but there’s more to creating a video . You’ll need proper equipment, sound, lighting, sets, and the cast and crew. When combining these, it can be challenging to make sure there are no mistakes.

A strong video script can seamlessly bring it all together. Plus, having an in-depth script will boost your team's confidence and result in a better video outcome.

How to Write a Video Script

Video script template, video script example.

• Choose your target audience.
• Set a goal for your video script.
• Choose the main character for your video.
• Create a brief.
• Use your brief to write an outline.
• Start writing your script, section by section.
• Edit your video script.
• Do a verbal run-through off-camera.

1. Choose your target audience.

Any marketing project is better with the right buyer persona . This is especially true with video.

Because videos often take more time and investment than an online ad or blog, your video must speak to a specific audience.

So, before you start developing characters or a brief for your video, you need to figure out who your video is for. Your target audience for your video script can impact:

• The length and format of your video.
• Where you post your video.
• Setting, costume, and lighting.

If your video is for brand awareness, you may broadcast to a large and diverse audience. But what if you‘re introducing a product or feature?

In that case, you’ll want to focus your audience on the buyers who are most likely to feel the pain point your product solves.

You might want a different approach if your video is for employee or customer retention. You'll want to review data, reviews, and testimonials before you begin your script brief.

This will help you create the story and dialogue your audience will respond to.

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The Ultimate Video Marketing Starter Kit

Access everything you need to get started with video marketing.

• Video Script Templates
• Video Best Practices
• Example Videos

You're all set!

Click this link to access this resource at any time.

2. Set a goal for your video script.

Videos are usually team projects. Without a single focus, every person could come to the video with their idea of what it's about. As the project continues, this can turn a simple video into a convoluted mess.

That's why starting your video script is essential by just thinking about your goal. So, before you jump into a storyline, character, or setting, figure out the why.

Why are you making this video?

Do you want to teach people about your product? Are you introducing a new pricing structure? Are you trying to expand into a new niche?

If you‘re not sure about your goal, think about the problem you’re hoping this video will solve.

For example, say you're struggling with conversions for a new product.

• Is it because you're breaking into a new niche? A product video on the right social media platform for this niche might be right.
• Do users need better instructions? You might want to add a product tour or instructional video to your website.
• Are you getting good reviews? You may want to partner with influencers to build a reputation for this product.

Don't jump into your video script without deciding on a single goal.

Then, use your goal to set the metrics you‘ll use to measure the video’s performance once it goes live.

3. Choose the main character for your video.

Video marketing helps you show your viewers what your product can do instead of telling them. And characters are essential to storytelling.

Choosing the main character for your video before you begin your script will help you focus on telling a story, not just selling an idea. This will help your audience connect and engage with your video.

You may already know that your main character is your ideal customer or your CEO. They could be a celebrity, a cartoon of your product, or a narrator who speaks in your brand voice.

But if not, before you start writing your video script, decide who will be the focus of your video.

If you don't know who your main character is, go back to your goal and target audience. Think about who your buyer persona wants to hear from as they reach that stage of their journey.

Next, outline your main character. You can use the habits, quirks, and voice of your main character to paint a picture for your audience that helps them remember and relate to your video.

Once you've figured out your main character, you can decide how they relate to your product. Do you want to talk about their back story? Are you going to talk about a specific experience they had and how your product helped?

4. Create a brief.

Creating a brief allows you and your team to document the answers to the most important project questions. This helps everyone involved understand the who, what, when, where, and why of your video.

Say you‘re three-quarters of the way through the editing process. If your boss or colleague wants to completely redo half of your video, that’s a huge problem.

Challenges like this can impact your budget, timing, and campaigns. But with a brief, you can refer to the goals and project plan your team mapped out together and say, “Actually, that's not what we agreed to.”

Then, you can move forward.

Focus on your goals, topic, and takeaways in your brief.

A brief doesn't have to be fancy, nor does it have to follow a specific formula. However, there are several vital questions it should include to craft an effective video script.

• What‘s the video topic? (The more specific, the better. For example, if you’re in the house painting business, you might choose a topic like “buying the right paint brush.”)
• What are the key takeaways of the video? What should viewers learn from watching it?
• What‘s our call-to-action? What do we want viewers to do after they’ve finished watching the video?

You can easily create a brief in Google Docs to serve as a living, breathing template that you revise over time – and that your team can collaborate on.

5. Use your brief to write an outline.

Once you‘ve picked a topic and written a brief, it’s time to start constructing your video script. We recommend starting with an outline to give structure to your video script.

This way, you can break your video into subtopics and decide how your dialogue (or monologue) will progress.

Are you basing your video script on a blog?

You can‘t just rewrite a blog post and call it a day – there’s a specific way to write a blog-based script so that it shapes an effective video. Alicia Collins can teach you a bit more in the video below (and yes, we wrote a script for it).

Like Alicia says in the video above, a video script shouldn‘t simply regurgitate the blog post word-for-word. Blog posts are ideally written to be conversational.

But there are pauses and verbal explanations you’ll need to add to your speech patterns that you wouldn’t have without your script.

But, using the blog post's subsections is a helpful starting point when figuring out how your script will progress from one section to the next.

Are you writing an original video script?

Start with a well-structured outline. Many video scripts follow a three-part structure that includes:

• An introduction and hook to draw viewers into your video.
• A problem, pain point, or question comes up.
• A conclusion and resolution of the problem, including a call to action.

This is a basic video script structure, but you can go in many ways as you outline your story. This structure will help you write a script that covers the details that make your video believable and valuable to your audience.

As you create your outline, think about where natural transitions happen.

For example, say you're writing a video script about the life of a new product. You might outline your script with the steps a business might take to launch a product, including:

• Coming up with the idea.
• Doing market research.
• Designing the new product.
• Producing a test product.
• Editing the product for mass production.
• Audience testing.
• Marketing and sales strategies.
• Product launch.

Your primary goal is to engage your target audience with a situation they can connect with. This can help them understand how the challenges you share in your video relate to the problems they want to solve in their own lives.

6. Start writing your script, section by section.

Your video script doesn‘t have to be fancy. You’re not trying to submit this script for any awards – its purpose is strictly functional.

A good script makes it easy for the people on camera to get their messages across while sounding and acting naturally.

Write conversationally.

Writing a script isn’t the same as writing a college paper or marketing research report. You want to write the script how you want the video subject to speak.

Saying, “I'm gonna create a video after reading this blog post” on camera will read much better than, “I am going to create a video after reading this blog post.” Keep sentences short and crisp, and try to avoid compound sentences.

Make it thorough.

A script doesn't just include dialogue. If your video will require multiple shots, characters, or scenes, include these details. Be sure to include any necessary information about the set or stage actions, such as a wardrobe change.

Basically, you want the script to be thorough enough that you could hand it off to someone else to shoot, and they'd understand it.

Write for the audience and the platform.

Make sure you‘re keeping your script conversational for the people you’re trying to connect with – and infuse humor, tone, and inflection accordingly.

For example, if you‘re writing a short-form video for Facebook, you might want to consider keeping your script choppier with sentence fragments.

But if you’re producing a long-form explainer video for your website, make sure you're as thorough as possible.

Script every single word.

It's understandable to think you can just jot down the main bullet points for a script and then just wing it on camera, especially if you know your subject matter.

This approach makes it tough to communicate a message as clearly and concisely as possible, and it usually results in a lot of redos.

So, we suggest scripting every last word. Doing this will keep you organized during filming and save you loads of time later.

7. Edit your video script.

Writing is tough, and it‘s easy to get stuck if you expect your video script to be perfect on your first draft. It’s worth doing two to three rounds of edits to cut any unnecessary words in your writing.

These are a few more tips for editing your script so that the video script can make your final video shine.

Give yourself a break.

Step away from your script after you write it, and don't go back until you can look at it from a fresh perspective.

Check for transitions.

Dialogue and actions will move your story forward. So, look for moments in your script that feel abrupt or awkward. Then, add details that will help your viewers understand what is happening.

Cut the extras.

Great writing and interesting dialogue will be bad for your video if they don't advance your story. Edit out these parts and save them for a later project if you think they can be useful.

8. Do a verbal run-through off-camera.

Now that you know how to write a script, it's time for a table read. This is the part where you practice bringing your script to life on camera.

Why practice? Because some words look great on paper, but once you read them aloud, they just don't sound right. Reading your video script out loud can help you make the language more conversational and your sentences shorter.

You can read your script aloud while editing, but the table read is where you really get to fine-tune the tone. It’s when you can mix anything that sounds too proper, improper, robotic, or otherwise inappropriate for the message you want to convey.

Check out this video for a fun example of a table read:

Nothing is more frustrating than nervously trying to write an effective video script while staring at a blank sheet. It's easy to feel overwhelmed with all of the ideas floating around.

So, where do you even start? How do you sort and narrow all the ideas to write a strong screenplay? Furthermore, how do you direct this creative tempest into a script that engages the audience?

Well, starting with a template makes it that much easier. Here are some of our video marketing starter packs with a free video script template you can consider. Also, check out the HubSpot video below for more info.

Let’s explore multiple templates for different types of videos:

1. HubSpot’s All-in-One Video Script Template

You can modify scripts to match their brand voice and the preferences of their audience by adding sections and prompts that may be customized. This allows for more efficient storytelling and message delivery.

HubSpot‘s template enhances the overall quality of videos while saving time and effort by ensuring the smooth integration of text and visuals.

We’ve incorporated every aspect discussed in this blog post using HubSpot's video script template below.

6. Add some variety to your script.

Writing video scripts is fun, so make sure that the fun shows. As you write and edit your script, try new things to spice up your dialogue, visuals, and structure.

These are a few ideas that can help you add something new to your scriptwriting.

Create backstories for your characters.

For example, say your main character is talking about finding a better toothbrush.

If her back story is that she was a cookie-loving pastry chef who’s prone to cavities, sharing her back story lets your audience know what inspired her when she was first starting out.

Use opposites.

Opposites are a popular concept in improv acting, and they can help when you're adding variety to your script.

For example, say your script features two ambitious characters. One could be ambitious because they got poor grades in high school and they want to prove themself.

The other is ambitious because they have always performed well in school, and they want that to continue. These different motivations will help make their conversations more interesting.

Get inspired.

Films, videos, books, and pictures can all help you create a more vivid world for your video script. You can apply your inspiration directly to the scenes you write or use it for motivation when you're feeling stuck.

Think visually.

Another way to add variety is to step back and look at the big picture. Writing an outline of your script on notecards or using a card for each scene can help you get a sense of where your script may need some work.

7. Plan to repurpose your video content.

While a great final video is your ultimate goal, you'll also want to plan for the future as you write your script.

Most marketing videos won't just post to a single platform. Your team will share clips on social media, in email, and during presentations.

So, it's smart to plan for repurposing. As you write, think about moments in your script that could be engaging on their own.

Even if you‘re writing a script for a short video, try to write with quick clips in mind. For example, if you’re creating a two-minute video, plan to pull out a few five-second clips.

Use a Video Script to Create Incredible Videos

A video script can be a quick outline or a carefully written work of genius. Either way, it will form the foundation of your video and have a major impact on your results.

When you're scripting, you can let your creativity run wild, test new ideas, and push boundaries. Use these steps, tips, and templates to invent and experiment. Get to work and help your business soar.

Don't forget to share this post!

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How to Write a Video Script [+9 Free Templates]

Creating videos that capture your audience's attention is the essence of modern storytelling. Video script templates have proven instrumental in transforming creativity and efficiency.

The marvel of Maekersuite's video script writing services is how they take this transformation further. With a user-friendly interface and a wide array of templates, the process becomes even more accessible. Add in our AI-powered technology, and you have a tool that crafts professional-grade scripts like never before.

But how do you take advantage of the video script and the scriptwriting templates?

Let’s explore the fascinating blend of AI scriptwriting and how Maekersuite intertwines analytics with scripting to craft compelling video scripts. 

What is a Video Script?

A video script is a blueprint for video production that guides visual and audio elements. Its precise detail sets the stage for compelling content that speaks to the viewer. The structure of a video script plays a pivotal role in communicating a message.

Imagine constructing a building without a blueprint; it's likely to crumble. 

A well-structured video script ensures the video communicates its intended message. Structuring video content is the foundation of impactful storytelling.

A great script consists of a few main components, including:

Title and Concept

The title draws the viewer in, while the concept outlines the central idea. These elements set the tone and guide the rest of the content.

Introduction

The introduction hooks the audience. It gives a preview of what's coming. An engaging introduction is key to retaining the audience's attention.

Here lies the meat of the video script, where you flesh out the main ideas. You need to craft each section within the body to build on the previous one. This way, you ensure a good flow of information.

The conclusion wraps up the videos, summarizing the main points and leaving the viewer with a lasting impression. It often includes a call to action that guides the viewer on what to do next.

Visual and Audio Descriptions

These include directions for visuals and sounds. They guide the video's look and feel. Ensure you align the visual and audio elements with the script's words.

Transitions

Transitions link various sections for a smooth flow from one part to the next. They are the connecting threads that weave the story together.

These mark the duration of each section. YouTube’s introduction of video chapters makes this section more crucial. It also helps maintain a consistent pace throughout the video.

Crafting a video script requires a careful balance of creativity and structure. With the right approach, these components form a narrative that speaks to the audience.

How to Write a Video Script

Mastering the art of video scriptwriting involves understanding the audience, setting clear goals, and crafting a narrative that connects. Here's a step-by-step guide to achieving a well-structured and engaging video script:

Generate Some Content Ideas

Your video script may lack direction and appeal without creative and relevant ideas. This phase helps ensure the content resonates with the audience, serves its purpose, and remains engaging. 

For instance, if you are creating a video on healthy eating, brainstorming will allow you to explore various angles, such as meal planning, nutritional benefits, or even cooking tutorials.

Explore different themes and angles. Use tools like Maekersuite's Video Content Planner to organize and develop these ideas. This first step sets the direction for everything that follows. It helps align your content with your vision.

Choose Your Target Audience

Creating content without a target audience is like driving without directions. For example, if you're creating content about advanced technological gadgets but targeting an audience unfamiliar with technology, it will fall flat.  To find your target audience, you must understand their needs, preferences, and pain points. This understanding helps craft content that speaks to them. Some of the common ways to find your target audience include:

• Using tools : Tools like Google Analytics and Google Trends provide insights into your audience’s demographics and interests.
• Social media analysis : Engaging with followers and analyzing their profiles can reveal valuable information.f
• Competitor research : Look at who interacts with competitors' content to gauge shared interests.
• Comment sections : Observing conversations in comment sections of similar content or competitors can uncover the pain point or need of your audience.

These strategies allow you to align your content with your audience's preferences, enhancing its impact.

Set a Goal for Your Video

To get a video script that delivers, you must first define the purpose of your video. Some of the potential goals that guide scriptwriting are:

• Inform : Educate the audience on a specific topic or issue.
• Entertain : Provide amusement or enjoyment through engaging content.
• Persuade : Convince viewers to adopt a particular viewpoint or take action.
• Inspire : Motivate the audience towards personal growth or change.
• Promote : Market a product, service, or brand to increase awareness or sales.

A clear goal helps you stay focused and on track. Knowing the purpose ensures that each section of your video script contributes to achieving that goal.

Write a Killer Title

The title is the first thing your audience sees, and it must make them want to watch more. A killer title intrigues, promises value, and resonates with the viewer. 

For instance, a bland title like "Gardening Tips" might not capture attention. But "Grow Your Dream Garden in 30 Days: Pro Tips Revealed!" is exciting and promises a specific benefit. This kind of title can spark curiosity and lure viewers in.

You can use Maekersuite's Video Title Generator to create a catchy and relevant title. Your title sets the tone and gives viewers a glimpse of what's to come.

Craft a Brief and Outline

Creating a brief and an outline is like building the skeleton of your video script. It ensures that your content has a coherent structure, a logical flow, and all the essential elements. Without this planning stage, you might find yourself lost in a maze of ideas that leads to a chaotic and ineffective video script.

Maekersuite's Video Outline Generator can help you easily create a brief and an outline. This outline is your roadmap and guides you as you write the script.

Write the Script Section by Section

Now, put pen to paper. Writing the video script section by section ensures that each part of the script aligns with the goal and flows into the next.

If you give each part the attention it deserves, you ensure it contributes to the narrative. This approach leads to a well-crafted video script that engages the viewer from start to finish without jarring or disconnected parts.

With Maekersuite's Video Script Writing tool , this process becomes seamless. Pay attention to flow and consistency to create a story that captivates your audience.

Include a Hook & a CTA

The opening hook captures interest. The Call to Action (CTA) guides viewers on the next steps.

They are the bookends of your video script. The hook engages the audience at the start, and the CTA directs them at the end. Maekersuite's YouTube Intro Maker can help you craft these essential elements, ensuring users click on your video and watch it long enough to take the desired action.  

Refine and Edit Your Script

Editing is about polishing your message and giving it better clarity and flow. This step transforms your video script from good to great, where every word aligns with your goal.

Practice Off-Camera

Finally, practice, practice, and practice some more. Read the video script aloud, feel the words, and adjust as needed. This off-camera rehearsal helps you find the natural rhythm and tone that connect with your viewers.

The journey of video scriptwriting is a blend of creativity, strategy, and meticulous crafting. It's about creating a meaningful connection with your audience. Follow these steps and harness tools like Maekersuite for writing video scripts that inform, entertain, and drive action and results.

9 Winning Video Script Templates

Video script templates serve as a ready-to-use blueprint that simplifies content creation. They provide a structured approach that reduces time and effort while maintaining quality. Here's a look at nine versatile and effective video script templates to create the final video:

Template 1: How-to Video Script

This free video script template serves as a guide for step-by-step tutorials. It's perfect for those who aim to teach a specific skill or process. You can break down complex tasks into manageable steps and make them accessible to your audience. What’s the purpose of a how-to video script template?

• It breaks complex tasks into simple, manageable steps.
• It enables a detailed, step-by-step explanation.
• It supports visual learners by aligning with visual elements.

Source: InVideo

Template 2: Educational Video Script

This video script template is designed for educators and learners and focuses on imparting knowledge. It's well-suited for classroom lessons, online courses, or informational videos because it structures the content for clear understanding. What’s the purpose of an educational video script template?

• It facilitates understanding of complex academic subjects.
• It promotes engagement through structured content delivery.
• It enhances learner retention through clear communication.

Source: WordPress

Template 3: Video Testimonial Script

Showcase customer experiences and feedback with this video script template. It’s ideal for businesses that want to build trust and credibility. Share real-life stories and video testimonials that resonate with potential customers.

What’s the purpose of a testimonial video script template?

• It builds brand credibility through authentic customer voices.
• It enhances trust by showcasing real experiences.
• It encourages potential clients through relatable stories.

Source: Inbound Video Marketing

Template 4: Product Tour or Explainer Video Script

Introduce new products or explain complex concepts using this template. This free video script template is designed to show features, benefits, and how a product or concept works. Engage your audience with a clear and concise tour.

What’s the purpose of a product tour or explainer video script template?

• It simplifies complex product features or concepts.
• It enhances user understanding through clear explanations.
• It increases product adoption by providing essential guides.

Source: Brightcove

Template 5: Brand Promotion Script

Promote your brand, highlight its unique selling points, and connect with your target market through this video script template. It’s tailor-made for marketing campaigns and advertisements.

What’s the purpose of a brand promotion video script template?

• It strengthens brand identity and messaging.
• It engages the target audience through resonating content.
• It supports various advertising and promotional campaigns.

Source: YouTube, Uber

Template 6: Video Announcement Script

This free video script template is for making announcements or sharing news. Suitable for corporate announcements, product launches, or general news, you can structure your message for maximum impact.

What’s the purpose of an announcement video script template?

• It ensures clear communication of important news.
• It engages the audience effectively.
• It provides consistency in messaging across different channels.

Source: YouTube

Template 7: Training Video Script

Enable effective training sessions with this specialized template. This video script template is ideal for workplace training, workshops, or educational content. It allows you to structure lessons in an engaging and interactive manner.

What’s the purpose of a training video script template?

• It creates structured training content for employee development.
• It enhances engagement and retention during training sessions.
• It supports skill enhancement within the organization.

Template 8: Onboarding/Orientation Video Script

Welcome new hires or guide users through a new process using this template. Create an engaging and supportive onboarding experience that makes the transition smooth and gives new hires the best chance of succeeding.

What’s the purpose of an onboarding video script template?

• It streamlines the welcoming process for new hires or users.
• It creates a positive initiation experience.
• It sets clear expectations and guides newcomers through the initial stages.

Template 9: Listicle Video Script

Listicles are one of the most popular formats on YouTube for a reason, and this video script template helps you craft engaging list-based content. It is an excellent format for countdowns, top 10 lists, or any content that benefits from a ranked format.

What’s the purpose of a listicle video script template?

• It organizes information in an easily digestible format.
• It appeals to viewers who enjoy ranked or listed content.
• It simplifies content presentation for various topics.

Each of these templates serves a unique purpose and targets a specific audience. Tailor them to your business goals and content requirements for a winning YouTube script that resonates with your viewers.

Speed up Script Writing with AI

Through this article, we’ve learned:

• The importance of structuring video content effectively.
• Mastery of video scriptwriting through comprehensive steps.
• Selection of suitable templates for various video projects.
• The power of AI in optimizing scriptwriting.

Maekersuite has emerged as a leader in scriptwriting by intertwining analytics with scripting. It's not about writing; it's about making intelligent decisions to craft compelling narratives.

The impact of AI on scriptwriting is profound. It saves time, optimizes resources, and ensures the content is of the highest quality. Maekersuite's AI capabilities aren’t only about improving efficiency; they transform the entire video editing experience.

Ready to elevate your video editing?

‍ Explore Maekersuite's innovative AI-powered features and take the first step towards an enhanced video creation journey.

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16 Video Script Examples to Make Your Video Content Stand Out

Angela brown.

• January 26, 2024

Ever wondered how to kickstart your video creation process and overcome the challenge of scripting? Using free script templates or examples provides a valuable source of inspiration and guidance, offering a roadmap to transform your ideas into engaging and impactful content.

Creating compelling video content is a powerful way to connect with your audience, but crafting an effective script can be daunting. Whether you’re working on an explainer video, a product demo, or a how-to guide , a well-written script is the backbone of a successful video. However, many content creators find themselves staring at a blank page, unsure of where to start.

The importance of video scripts is emphasized because they greatly affect educational content, as highlighted in a Journal published on the University of Nebraska – Lincoln’s website. This article reveals the crucial role that well-structured video scripts play in the development of educational videos for Extension programs. Now, let’s embark on a journey through 16 video script examples that will not only help you write an exceptional & compelling script but also make your videos stand out in the crowded digital landscape.

Struggling with script ideas? Contact us today, and we’ll create a compelling script just for you — Completely free!

Table of Contents

What is an Explainer Video?

3 key features and benefits, what is a training video, what is a mobile app demo video, what is a product demo video, what is an onboarding video, what is a tutorial video, what is a promotional video, what is a how-to video, what is a testimonial video, what is an animated video, what is a whiteboard video, what is a social media video, what is a marketing video, what is a corporate video, what is a youtube video, what is a real estate agent video, tips for creating seamless video scripts, 1. explainer video script example.

An explainer video is a type of video content designed to concisely explain a product, service, or concept. These videos are typically short, engaging, and use clear language to convey complex ideas. Below is an Explainer Video Script Example .

• Clarity : An explainer video script ensures that your audience understands your offering without confusion.
• Engagement : By using a good script, you can maintain your audience’s attention throughout the video.
• Call-to-action (CTA) : A compelling script encourages viewers to take the desired action at the end of the video, whether it’s making a purchase or signing up for a service.

2. Training Video Script Sample

A training video is designed to instruct and educate the audience on a particular skill, process, or topic. These videos are instrumental in providing information in a visual and easily digestible format. Below is a 60-second Training Video Script Example .

• Comprehensive Learning : A well-structured script for your video ensures that all necessary information is covered in a logical sequence.
• Consistency : Training videos with a clear script maintain consistency in conveying information to all viewers.
• Accessibility : Scripted training videos can be revisited, allowing users to reinforce their learning at their own pace.

3. Mobile App Demo Video Script Example

A mobile app demo video showcases the features and functionality of a mobile application. It provides users with a visual walkthrough, highlighting key aspects of the app. Below is a 60-second Mobile App Demo Video Script Example.

• Visual Appeal : A script guides the creation of visually engaging content, making the demo more appealing to users.
• Feature Highlight : The script ensures that each essential feature of the mobile app is showcased effectively.
• User Guidance : A well-written script guides users through the demo, helping them understand how to navigate the app.

4. Product Demo Video Script Sample

A product demo video illustrates the benefits and usage of a product. It aims to showcase the product’s value proposition and convince viewers to make a purchase. Below is a 60-second product demo video script Example .

• Product Showcase : A script helps in presenting the product in a way that resonates with the target audience.
• Value Communication : The script communicates the product’s value, addressing pain points and offering solutions.
• Conversion Boost : An effective script encourages viewers to take the next step in the customer journey, increasing conversion rates.

5. Onboarding Video Script Sample

An onboarding video is designed to welcome and familiarize new users with a product or service. It guides users through the initial steps, ensuring a smooth start. Below is a 60-second Onboarding Video Script Example .

• User Orientation : A script ensures that the onboarding video covers all necessary information for a seamless user experience.
• Brand Introduction : The script introduces users to the brand, fostering a connection and building trust.
• Reduced Friction : A well-structured script minimizes confusion, reducing the likelihood of users encountering obstacles during onboarding.

6. Tutorial Video Script Example

A tutorial video provides step-by-step guidance on performing a specific task or mastering a particular skill. It is an educational resource aimed at empowering viewers with practical knowledge. Below is a 90-second tutorial Video Script Example .

• Step-by-Step Guidance : A script helps in breaking down the tutorial into easy-to-follow steps, enhancing user comprehension.
• Skill Mastery : Well-crafted scripts contribute to the effectiveness of tutorials, helping viewers master new skills.
• Engagement : An engaging script increases viewers’ attention in the tutorial, ensuring they stay until the end.

7. Promotional Video Script Sample

A promotional video is crafted to highlight the key features and benefits of a product or service with the aim of driving interest and encouraging conversions. Below is a 90-second Promotional Video Script Example .

• Highlighting Value : A good script writing enables the promotional video to effectively communicate the unique value proposition of the product or service.
• Call to Action : An effective video script includes a compelling call to action, prompting viewers to take the desired next steps.
• Visual Appeal : Scripts guide the creation of visually engaging content, making the promotional video more captivating.

8. How-to Video Script Example

A how-to video provides instructions on completing a specific task or solving a particular problem. It is a valuable resource for users seeking practical guidance. Below is a 60-second How-to Video Script Example .

• Clarity of Instruction : A script ensures that the instructions in the how-to video are clear and easy to follow.
• Problem Solving : Well-crafted scripts address common pain points, offering solutions and enhancing the viewer’s experience.
• Shareability : Engaging scripts contribute to the shareability of how-to videos, expanding their reach and impact.

9. Testimonial Video Script Example

A testimonial video features real customers sharing their experiences with a product or service. It adds credibility and authenticity to a brand’s marketing efforts. Below is a 90-second Testimonial video script Example .

• Authenticity : A script ensures that the testimonial feels authentic while highlighting the positive experiences of customers.
• Trust Building : Well-crafted scripts contribute to building trust by showcasing genuine customer satisfaction.
• Emotional Connection : Scripts guide the inclusion of emotional elements, making the testimonial more relatable to viewers.

10. Animated Video Script Sample

An animated video uses animation, illustrations, and motion graphics to convey information. It is a versatile format that can simplify complex concepts and engage diverse audiences. Below is a 60-second Animated Video Script Example .

• Visual Appeal : A script guides the creation of visually compelling animated content, capturing the audience’s attention.
• Storytelling : Well-crafted scripts contribute to effective storytelling, making the animated video more engaging and memorable.
• Message Clarity : Scripts ensure that the key message is communicated clearly, avoiding confusion among viewers.

11. Whiteboard Video Script Example

A whiteboard video features an illustrated narrative typically created in real-time on a whiteboard or a similar surface. It is a popular format for explaining concepts in a visually appealing way. Below is a 60-second Whiteboard Video Script Example .

• Visual Explanation : A script guides the creation of a compelling visual narrative, enhancing the audience’s understanding.
• Engagement : Well-crafted scripts contribute to audience engagement, keeping viewers interested in the unfolding story.
• Educational Value : Scripts ensure that the whiteboard video effectively imparts knowledge, making it a valuable educational resource.

12. Social Media Video Script Example

A social media video is designed for sharing on social platforms. It is usually short, attention-grabbing, and tailored to the preferences of the target audience. Below is a 90-second Social Media Video Script Example .

• Attention Grabbing : A script guides the creation of content that captures attention within the brief time span of social media platforms.
• Shareability : Well-crafted scripts contribute to the shareability of social media videos, expanding their reach.
• Brand Consistency : Scripts ensure that social media videos align with the overall brand messaging and tone.

13. Marketing Video Script Sample

A marketing video promotes a brand, product, or service with the aim of driving awareness, interest, and ultimately, conversions. Below is a 60-second Marketing Video Script Example .

• Brand Promotion : A script guides the creation of content that effectively promotes the brand, building awareness and interest.
• Conversion Focus : Well-crafted scripts include elements that drive viewers towards taking the desired action, boosting conversions.
• Audience Connection : Scripts contribute to creating content that resonates with the target audience, fostering a connection.

14. Corporate Video Script Example

A corporate video is produced by a business or organization to showcase its values, mission, products, or services. It aims to present a professional image and build trust. Below is a 60-second Corporate Video Script Example .

• Professional Image : A script guides the creation of content that reflects the professionalism and values of the corporation.
• Information Conveyance : Well-crafted scripts ensure that key information about the company is effectively communicated.
• Brand Trust : Scripts contribute to building trust by presenting a coherent and authentic corporate narrative.

15. YouTube video Script Example

A YouTube video is a versatile format used for various content, including vlogs, tutorials, reviews, and entertainment. It caters to a wide and diverse audience. Below is a 60-second YouTube video Script Example .

• Diverse Content : A script guides the creation of content that suits the diverse preferences of the YouTube audience.
• Engagement : Well-crafted scripts contribute to keeping viewers engaged throughout the video, reducing the likelihood of early exits.
• Searchability : Scripts include keywords and relevant information that enhance the discoverability of YouTube videos through search.

16. Real Estate Video Script Example

A real estate agent video showcases properties, promotes the real estate agent’s services, and provides valuable information about the real estate market.

• Property Showcase : A script guides the creation of content that effectively showcases properties, attracting potential buyers.
• Agent Promotion : Well-crafted scripts include elements that highlight the expertise and services of the real estate agent.
• Informational Value : Scripts contribute to providing valuable information about the real estate market, establishing the agent as a knowledgeable resource.

Crafting a compelling video script involves more than just stringing words together. Here are some essential tips to ensure your scripts stand out:

• Understand Your Audience : Tailor your script to the preferences, interests, and needs of your target audience.
• Keep it Concise : Aim for brevity without sacrificing essential information. A concise script is more likely to hold the viewer’s attention.
• Include a Call to Action : Guide your viewers on what action to take next, whether it’s making a purchase, subscribing, or sharing the video.
• Practice Readability : Use language that is easy to understand, considering the diverse audience that may come across your video.
• Visualize the Script : Envision how the script will translate into visuals. Ensure it aligns with your brand’s visual identity and style.
• Seek Feedback : Before finalizing your script, gather feedback from colleagues or target audience members to ensure clarity and effectiveness.

In the realm of video content, the script is your secret weapon for making a lasting impression. By understanding the nuances of different video script types and incorporating the right elements, you can elevate your content and captivate your audience. Remember, a well-crafted script isn’t just words on paper; it’s the key to unlocking the full potential of your video content. Start implementing these insights today and watch your video content stand out in the crowded digital landscape.

Key Takeaways

• Crafting a compelling script is essential for creating engaging and effective video content.
• Different types of videos require specific script structures to convey their messages effectively.
• Key features and benefits of each video type should be considered when crafting scripts.
• Tips for creating seamless video scripts include understanding the audience, keeping it concise, and incorporating a call to action.

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Training Video Script Example

Does your company need to teach its employees about a concept or a process? A training video is an excellent way to help them visualize and learn a process. Use this training video script example as a guide for your next elearning video.

Which Training Video is Right for Your Organization?

Training Video Sample Template

The Bottom Line

How to Prepare a Script for an Educational Video

Video training is also proven to help with content retention : while learners recall just 10% of the text they read, they remember 65% of visual content and 95% of audio-visual content .

Video-based learning is also the preferred method of instruction. According to a Forrester Research report, employees are 75% more likely to watch a video than to read a document, email, or article.

Training videos come in many styles to meet various learning needs. For example, thought leadership videos (also called advanced concept videos) explain a complex process or thought, while subject matter expert (SME) videos interview a person considered to be knowledgeable on a certain topic.

Other styles of training videos are scenario-based videos, which use situation-based characters and an overview of a situation to help a learner better understand a scenario or differing point of view, and classic storytelling videos, which do what one might guess: they tell a story!

Perhaps one of the most common styles of training videos is a how-to video, which explains how to do something (such as a process). Software tutorials, step-by-step process instructions, and high-level process overviews are examples of how companies use how-to training videos for their clients and employees. This article provides a training video script example of a how-to training video script in order for you to see how effective they can be when organized and written correctly.

Training Video Script Format (How-to)

Get all of your ducks in a row, what this video is about, why this process is important/what is its purpose, why the presenter or organization is the trusted voice on this subject, any background information required for the viewer, step-by-step walkthrough of the concept or process. (note: the level of details and timing/pace depends on the learning objective and granular details.), conclusion:, end with a reinforcing point, include a call-to-action, training video script example (how-to).

The training video example script below follows the outline suggested above. This example script is for a company’s emergency evacuation plan for a fire. Most U.S. states require companies to create and provide training on their emergency evacuation plan.

The narrator will read everything in this script except what is in [brackets]. Remember: this is just an example script and not intended for your company to adopt as its official fire safety plan.

Example Training Script, Green Thumb Office Supply

In this video, you will learn about Green Thumb Office Supply’s emergency evacuation plan for fires.

Green Thumb Office Supply is required by law to create a detailed, written evacuation plan so all employees and customers can safely evacuate in the event of an emergency.

Because we care about the safety of our employees and our customers as much as we care about the environment, we have created this video to help you understand what to do in a fire emergency. In some parts of the U.S., our office buildings face the possibility of other emergencies related to natural disasters, such as floods, earthquakes, and hurricanes. However, fires are a threat to all offices, regardless of location. This video, therefore, is a corporate-wide training video to help you better understand our evacuation procedures. Because all Green Thumb Office Supply centers have the same layout and design, you will be able to take this understanding and training with you and safely evacuate from any of our more than 150 stores across the U.S.

In this video, you will learn about two evacuation procedures. the first, called Plan1, details the procedures if there is no visible smoke or flames and you can safely evacuate, The second, called Plan 2, details the procedures if a fire or smoke prevents you from exiting through the nearest exit and includes instructions for using a respiratory device.

All Green Thumb Office Supply centers are equipped with highly sensitive fire and smoke detectors that are regularly tested to ensure they work properly. When a smoke or fire alarm sounds and you do not see signs of flames or smoke, you should follow Plan 1. Plan 1 requires you to do the following:

Step 1: Stop what you are doing. If you are in the middle of a transaction with a customer, or in the middle of a meeting, stop these activities immediately. Put down anything that is in your hands, such as products you are stocking or items you are ringing up.

Step 2: Immediately walk to the nearest exit. Here you see a floorplan of our store’s layout. Note the front entrances, which will remain open during a fire, and the back entrances, which have doors that are to remain unlocked during normal business hours. When smoke and fire alarms sound, the emergency exit lights installed in all Green Thumb Office Supply stores will activate to help show you the safest way to safety.

If you are helping a customer, please notify them that they must immediately evacuate the building. Ask them to walk with you to the closest exit.

Step 3: Continue walking to the designated safe area, which is the northeastern corner of the Green Thumb Office Supply parking lot. As you can see, this area does not allow parking and remains unobstructed at all times.

You may notice that your two on-duty managers do not evacuate with you. This is because there are other safety procedures that management must follow to ensure that the building has been safely evacuated by all employees and customers.

Step 4: Take a headcount of all of your fellow employees. Is someone missing? You will need to relay this information to your manager when they exit the building and conduct a final headcount.

Step 5: Remain outside until the local fire or police department determines the store is safe.

If a fire or smoke prevents you from exiting through the nearest exit, then you should follow Plan 2. Plan 2 requires you to do the following:

Step 2: Identify the areas of smoke or fire. If you can safely exit through the nearest exit, then do so. Follow all evacuation procedures from Plan 1.

If you cannot safely exit due to fire or smoke, then continue with Plan 2.

Step 3: Green Thumb Office Supply has respirators located in the front and the back of the store. Here is a map of their locations. If smoke has filled the room, then grab one of these respirators and place it over your nose and mouth as shown. Be sure to tighten the straps.

After this video, you will practice putting on a respirator so that you feel comfortable doing so in an emergency situation.

Step 4: Once you are equipped with a respirator, give them to any customers or other employees who need one. After this video, you will practice helping others put on a respirator so that you feel comfortable doing so in an emergency situation.

Step 5: If you can now safely walk through the store and to a safe exit, do so. If you cannot safely walk through the store to a safe exit because it is blocked by fire, which is a rare occurrence, then use one of Green Thumb Office Supply’s fire safety blankets. These blankets are located next to the respirators in each of the locations indicated on the map.

Step 6: Remain on the floor and under this blanket until the local fire department can locate you. Your blanket will have a light and reflector on it to help first responders locate you. Your managers will notify authorities that you are missing, and will also let them know the area of the store where you were last seen.

After this video, you will practice putting on and taking off respirators. You will also practice helping others put on a respirator. If you have any questions, you will be able to ask a manager at this time. Please make sure that you sign your training form, which states that you have received fire safety training. And remember: you can watch this video as many times as necessary. A link will be sent to your Green Thumb Office Supply email (or, if you are a GTOS vendor, a link will be sent to your email on file).

You should now know how to safely evacuate from your building. Green Thumb Office Supply thanks you for taking the safety of others seriously. A fire is a rare occurrence, but one we must all plan for.

Since video training comes in many forms (including thought leadership/advanced concepts videos, subject matter expert videos, scenario-based videos, storytelling videos, and how-tos), they provide the flexibility organizations need to create engaging content.

Yet these training videos are not just visually appealing: they are an excellent way to improve content retention and are the preferred method of instruction for audiences.

The right script makes all the difference when creating your content: make sure yours is comprehensive and well-written by hiring a professional writer or using Ninja Tropic’s resources for scriptwriting.

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How to Write Scripts for Educational Videos

Educational videos can help you and your organisation to be seen as the expert in the industry..

Educational Videos combined with a strong Social Media Strategy can result in one of the most powerful Lead Generation engines for your business, working for you as you sleep.

One of the biggest mistakes that organisations make is to produce promotional videos to increase lead generation, when in reality potential clients don’t really care about our promotional videos until they need our services and they know that we are the expert that they are looking for.

Ongoing valuable educational videos will portray you or your organisation as the experts in your industry. You need at least 1 well produced educational video a week, which combined with all the additional educational content you share will increase your online presence and showcase “WHY” you are the EXPERT in the industry.

To work, the content of your educational videos should be structured in a certain way, to ensure that you really connect with your audience, give value and generate the desire to learn more: about the subject, about you and about your business.

In the video above I share some key insights on how you should write your scripts for your educational videos.

If you want to find out more email me or visit our website. You can book a free 30 minute consultation or attend our workshop on Video Strategy.

How to write a script for a educational video:

Your script should be written in very simple words, avoiding any jargon and clichés commonly used in sales pitches.

Write a script no longer than 150 words, this will produce a video of approximately 90 seconds.

Clients buy benefits not features. So, avoid describing all the features of your product or service and focus on its benefits. Clients don’t care about you, what you offer and the features of your product or service until they know the benefits.

Remember people buy from people, not from businesses. So another key message is to share your “Why”. Why you love what you do and why you’re passionate about it.

Structure your writing to answer the following questions in the following order. The order of this content is key:

First, what problems do your product or service solve? Think about your client’s problem not what your product does.

Second, why do you like helping clients solve this problem? – This is your motivation and purpose for doing what you do. Avoid clichés.

Thirdly, what do you do differently to help clients solve their problem? This is your point of difference.

Next, how do you solve the problem? These are the services you offer.

And finally, what are the benefits this brings to your clients.

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How to write a YouTube script that engages your audience: The ultimate guide

There’s no beating around the bush: if you want to take your YouTube video production to the next level, you need to be writing scripts for every video you publish. It’ll make your videos more consistent and more polished—two things that drive up viewership and attract new subscribers.

If you’ve never written a script before, don’t rule yourself out. This step-by-step guide teaches you how to write a YouTube script from scratch, complete with five bonus tips to make your outlines more engaging for viewers.

What is a YouTube script?

A YouTube script is a document that lays out what you’ll say in your video. Instead of just hitting record and saying whatever enters your brain, reading from a video script will ultimately help you produce better videos because you’ll be prepared. The document will serve as a list of key points you want to cover. 

There are a number of ways to write a YouTube script, depending on your presentation style. If you’re an experienced writer who can deliver a line naturally, writing your script verbatim will work well. If you prefer a more off-the-cuff delivery, a summary of the main points could be all you need. However you do it, a script will make your delivery smoother, more logically consistent, and much easier to edit.

3 reasons why you need a YouTube video script

Now we know what a YouTube script is, let’s take a look at why you should include them in your pre-production process. 

Better engagement

You didn’t start a YouTube channel to shout into the void. To get people interacting with your videos, you need to make them engaging. That’s where preparation comes into play.

A script allows you to plan out a hook that makes people want to watch, a beat-by-beat narrative that keeps them watching, and questions and CTAs that get them to take action. The longer they watch and the more they engage with your content, the higher your video will climb in YouTube’s ranks.

More impact

Spending time on your YouTube script allows you to dive deeper into specific topics. Research might change the way you approach the subject. Using statistics and real-life stories to corroborate your point can help you make a stronger impact with your videos. 

📺 Start learning: How do teleprompters work and do I need one?

Consistency

People feel more comfortable when they know what to expect from someone. If you’re a creator that publishes vastly different types of content each time you upload to YouTube , people won’t understand you or know what to expect, which could deep them from subscribing to your channel.

But if you create a video script template and use it for every new video, your content creation process will follow the same workflow and result in consistent videos—not just in terms of quality, but outline and structure too. 

How to write a YouTube script in 5 easy steps

• Identify your target audience
• Create an outline
• Define your hook
• Incorporate visual cues
• Practice your script and get feedback 

1. Identify your target audience

Before you put pen to paper, you need to know who you’re talking to in your YouTube content. Start by outlining your target audience—this will guide you when writing a script because you’ll have a better understanding of what they need to hear. 

Key things to keep in mind about your target viewers:

• Age, gender, and location
• Challenges or pain points
• Goals and motivations

Let’s put that into practice and say you’re a skincare content creator who is producing a YouTube video about skincare routines. If you didn’t know your audience inside out, you’d likely take a generic route and talk to people similar to yourself.

But if you know that your ideal viewer is a premenopausal woman who is suffering with breakouts because her hormones are changing, you’d write a completely different script—one with a much higher chance of not only reaching your audience, but engaging them too. 

2. Create an outline

Now that you know who you’re talking to, it’s time to start drafting your script. The document doesn’t have to be anywhere near video-ready yet. Your goal at this stage is to just move away from the blank page and jot down some bullet points to weave into your YouTube script. 

Start with some keyword research to understand the words someone would search for to find your video. For example: if you’re creating a YouTube video around the topic of walking for fat loss, your keyword research might indicate you should talk about the following topics in your script: 

• Why walking helps with fat loss
• How to calculate your step count target
• Tips to increase your steps 

From there, you can start to organize the talking points into sections. This will make it easier for you to cover a point in detail before moving onto the next, rather than jumping back and forth and making it much harder for viewers to follow.

3. Define your hook

Any good script has a strong hook. YouTube viewers have a plethora of videos to watch, and you need something to catch someone’s eye and convince them to watch yours.

The problem is: you don’t have long. The average viewer’s attention span is just over eight seconds , so your YouTube script needs to start off with a strong hook; something that:

• Piques someone’s interest
• Sparks an emotional response
• Resonates with your ideal viewer’s goals or challenges

Take this intro to Steven Bartlett’s vlog, for example. He introduces the video with a quick rundown of what his week looks like, complete with video clips of city skylines, him sleeping in cars, and him talking onstage to a theater full of people. It’s exciting, and viewers will know this video is for them within just a few seconds.

‎4. Incorporate visual cues

A video script isn’t just a place for you to jot down what someone will hear when they tune into your YouTube video. The best YouTube script templates have visual cues to marry the audio to what a viewer sees on screen, such as:

• Callouts or annotations 
• Transitions from one scene to another 
• B-roll to illustrate what you’re talking about (e.g. if you’re talking about dirt bikes, stock video footage of someone riding a bike) 

This process is made easy with Descript. Once you’ve written your YouTube video script and recorded the video footage, you can add transitions, B-roll, and even sound effects without leaving the script.

5. Practice your script and get feedback

The first draft won’t be the best one—that’s normal. Spend some time playing around with your script’s structure, language, and hook before you sit down to record. It’ll save any “Oh, I wish I said that instead!” moments during the editing process. 

Read your video script out loud to pick out any phrases that don’t sound right. If an idea pops into your head as you read, incorporate it into the video script and read it again.

Get friends and family—or even better, someone who already watches your YouTube channel—to take one last pass over your script. These people know who you are and what you sound like, so they’re the best ones to pick out any inconsistencies in your script and make sure your personality is still there. 

5 bonus tips and tricks to write a good YouTube script

Write in a conversational tone.

The YouTube creators who go viral and build loyal audiences do it because their followers can connect with them. That’s easier to do when your audience can easily understand what you’re saying. Big words and complicated jargon can turn viewers off—instead, write your script as if you’re explaining something to a friend.

A good way to judge whether your script will go over people’s heads is by using a writing assistant like Hemingway Editor, which rates the reading level of your writing. Aim for Grade 6 as a best practice, but don’t be afraid to adjust this based on your audience. If you’re creating kids’ videos, for example, you’d want a lower grade, whereas if you’re talking to founders about complex finance topics, you’d likely aim for a higher one.

Open a curiosity gap

A curiosity gap is a statement that makes viewers want to learn more, and it’s key to winning your audience’s interest and keeping them watching. Start your video with a question or a surprising statement, then keep opening more curiosity gaps throughout the video once the original question is satisfied. Be specific, but don’t give everything away too soon—you want to leave your audience wanting more.

Use pattern interrupts

A pattern interrupt is a change in language style that breaks your viewer’s thought pattern. If a section of your video script is too monotone, a viewer might know what’s coming next. But if you throw a pattern interrupt into the mix, it shocks them and makes them more engaged—which could make them less likely to click away from your video. 

Include a call to action

A call to action (CTA) tells someone what to do after watching your video. Whether you make money on YouTube or you’re just trying to build your audience, there are specific things you probably want your audience to do for you—and you need to be obvious with your ask.

In the outro of your YouTube script, be explicit about what the viewer should do. That might be:

• Subscribe to your YouTube channel
• Tune into a video playlist
• Follow you on social media 
• Join your email list
• Visit the website of the brand that’s sponsoring your video

⚡  Pro tip: When you publish your video, add cards anywhere you’ve put a CTA, and an end card at the end of your video. These features allow you to show links and suggested videos so you can make your CTA more effective.

Write short sentences

You want viewers to hang on every word you say. If your script is littered with lengthy sentences, you’ll run the risk of not only confusing viewers, but losing their attention. Keep sentences short and to the point. It might look blunt when those shorter sentences are written down, but they come across much more naturally when you read from your script.

⚡️ Pro tip: We’re all guilty of using words like “um,” “uh”, and “like” in our daily speech. Filler Word Removal is an AI-powered tool that’s available in Descript. It’ll automatically find those unnecessary words and remove them from your video—without having to search for them yourself. 

‎Repurpose your script

A YouTube script takes time and effort to create, but it doesn’t have to go to waste. Instead of throwing your script into the trash once you’ve used it to record a YouTube video, repurpose the document to get more mileage out of your content. For example, you could:

• Post the video script on your blog and embed the YouTube video
• Use snippets from the script as social media captions
• Add the script or outline into your YouTube video description

The YouTube video description use case, in particular, can help you reach more people on the video sharing platform. YouTube has its own search algorithm that connects viewers with new videos that are most relevant to their search query. If you’ve got keywords in your script and you add them to your YouTube video description , you’ll increase the odds of appearing in YouTube search results for those queries.

Create high-quality YouTube video scripts with Descript

The most successful YouTubers invest in tools that help them be more productive and produce high quality content. Descript checks both of those boxes, making it the ultimate tool for script writing and video editing.

As a free video editing software, Descript has a bunch of AI tools that make the entire YouTube video production process much smoother, including:

• Eye Contact to readjust your glaze if you were reading from a script
• Filler Word Removal to make your appear more confident on camera
• Script Rewriter that trims down the bloat in your self-drafted script 
• Studio Sound to remove background noise and improve audio quality 
• Social Post Writer to suggest captions or tweets to use when promoting your videos

The best part: there’s a bunch of tutorials and templates to get you up to speed, so you can start editing your first video within minutes.

Take a free tour today and see why some of the world’s top creators use Descript. 

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Elevate Your Online Course: Using ChatGPT to Write Educational Video Scripts

Table of Contents

Video is an excellent medium for demonstrating a process or task and explaining simple or complicated notions. It’s the next best thing to hold learners’ attention after in-person interaction. That’s why it’s widely used in eLearning and why learners love it!

There’s no one single secret to an engaging video , but two things are sure – you need to deliver what you want to say with confidence and flair (whether you do it yourself or through animated characters), and you need a smart script that will help you hook your audience.

You probably already know that ChatGPT can help you create eLearning content faster and more effectively than you would on your own. If writing is not your strongest suit, ChatGPT can assist.

Using prompt engineering , you can guide it to help you create a crisp, engaging video script you can use to deliver knowledge to your learners.

5 Quick Tips For Preparing Your Script

• 1 Align your script with a specific learning objective
• 2 Create an outline
• 3 Keep your video short
• 4 Spice it up
• 5 Add a summary

Writing a Video Script With ChatGPT

Context & scope, break down the key points, set the desired tone, feed it with specific information, edit & enrich each section, add some interactivity.

There are a few things to keep in mind before writing the script for your video tutorial , regardless of ChatGPT. These tips will help you create a video with high educational value that your learners will enjoy watching!

1. Align your script with a specific learning objective

We’ve discussed time and again that every piece of content that goes into your online course should serve the learning objectives of the course. Otherwise, it’s just weighing your learners’ minds with more information than it can process.

In the same spirit, each piece of content should be tied to a specific learning objective and not address multiple topics at a time. Jumping from one topic to another in the same video will create confusion, as learners will be struggling to untangle the mess and piece everything together.

Therefore, make sure to keep your video focused on just one learning objective at a time to help learners better understand and assimilate the information before they move on to the next video.

2. Create an outline

A course outline helps you organize and keep your course in order . It helps you figure out which piece of content should go first, what should follow, where assessments need to be placed, and so on.

The same is true for your video. Create an outline with all the information you want to include, in the sequence you want to present it. This will make your video so much easier to follow for learners, and so much easier for you to create in the first place.

3. Keep your video short

For better engagement and knowledge retention , aim for an educational video of between 5 to 15 minutes . This duration is optimal to maintain learners’ attention and offer essential-only information without deviating from the topic.

Shorter videos are much easier to digest , also. Learners are much better able to retain the information if it’s brief, as they don’t get overwhelmed. If the topic is complicated and you need more time to go over everything, just break it down into smaller videos.

4. Spice it up

Nobody likes lectures , whether they’re educational or personal ones, so don’t make your video sound like one. Even the most serious of topics need to “lighten up” a bit with some humor or at least a brief story or real-life example.

Another way to make your video more engaging is to add an interactive element , like a pop-up quiz or a button redirecting the learners to another piece of content once they’ve finished watching the video.

5. Add a summary

Make sure to summarize the key points at the end of every video. That’s a good way to activate memory recall and boost knowledge retention , especially if you follow up with a brief quiz.

Reiterating also makes the video more conversational and improves the flow of the course as it links one video to the next one.

Creating a video script with ChatGPT is very similar to working with a human being. This brilliant AI tool has been trained to carry out conversations (almost) as human, which means that you simply ask it to do one thing, and it does precisely what you asked, provided you were clear enough .

ChatGPT recalls what you had previously asked, so you can do follow-up requests or ask for modifications without starting over the conversation. If you are working on more than one project at once, or if you have questions on your own, just start a separate chat.

Let’s see how you can create efficient prompts to get the job done:

Before anything else, provide ChatGPT with some context. Part of the “context equation” is the job role (course creator, instructional designer, video creator), the project you’re working on, the learning goal , and the target audience .

ChatGPT generated a script with historically accurate information (although since the tool is not a fact checker, we strongly advise you to always double-check the generated output for data accuracy, to ensure it’s not one of its hallucinations), popping in suggestions for visuals. Because we said the course is for young adults, the script read rather enthusiastically.

💡 Did you notice? Because it’s crucial that ChatGPT produces accurate information, we added the prompt “Make sure your answer is exactly correct.”

Long and complex requests will confuse ChatGPT. Long and complex narration will also confuse learners!

To make sure each section is coherent and follows a logical sequence , break down your video script into smaller chunks with each one focusing on one point.

In the example we described above, a lot happened during World War I. So, continue the conversation with ChatGPT under the same thread and discuss one event only instead of going over the entire series of events. Remember to be specific and guide it toward what you want it to discuss.

ChatGPT picked up where it left off and discussed the specific event.

In some cases, you may not be satisfied with the tone of voice ChatGPT generates. In the previous example, it did a pretty good job because we mentioned that the audience is young adults, and this was enough.

But did you know that apart from the usual choices (conversational, funny, professional, etc), you can even ask ChatGPT to speak as a specific person or fictional character would speak?

This should be fun…

💁 Michael Scott is a fictional character played by Steve Carell in the American sitcom “The Office.” He is the quirky and often inappropriate regional manager of the Scranton branch of Dunder Mifflin Paper Company. Known for his misguided attempts at humor and seeking validation, Michael’s antics and cringe-worthy behavior make him a memorable and iconic figure in the show’s mockumentary-style portrayal of office life.

You might be creating an educational video that requires very specific information that is not publicly available. In this case, you’ll need to provide ChatGPT with the information yourself.

Let’s say you’re collaborating with a pharmaceutical company and have been tasked with creating a course on the code of conduct. In this particular video, you want to discuss the dress code for the sales associates.

Even if ChatGPT did a phenomenal job, you still want to sound like yourself – or like your client – in the video. Therefore, you need to review the output carefully. Or, it may have produced some information you don’t want to include .

In the example above, ChatGPT went ahead and ahead and suggested that sales associates could dress business casual on days they don’t have client-facing meetings. While that’s very thoughtful, it may not actually be something the employer agrees with.

If this was high school, interactive course activities would be the most popular kid. So how can you make your video more interactive?

Add a pop-up quiz that ChatGPT can generate for you. It doesn’t even have to be long – just one question is enough just to “wake up” learners.

Final Thoughts

When it comes to creation, ChatGPT is a controversial topic. Some are in favor and are sharing secrets to AI-generated content and courses, while others condemn the use of AI because it poses ethical questions regarding copyright and intellectual rights.

You don’t have to pick sides – use ChatGPT in moderation and just enough to get a creative boost, always double-checking for accuracy and editing the content to bring it to your standards and make it sound natural.

And do you know what goes well with ChatGPT? A powerful course creation platform ! Enrich your course with videos, quizzes, eBooks, podcasts, reflection journals, a community, and so much more with our feature-rich online course platform .

LearnWorlds is a one-stop solution for creators and coaches to create, market, and sell their courses and digital products. Try LearnWorlds now with our 30-day free trial and make magic happen!

Further reading you might find interesting:

• 86 Profitable Online Course Ideas & Examples
• How to Create and Sell Profitable Online Courses: Step-by-Step Guide
• Starting an Online Course Business from Scratch
• Knowledge Economy: How to Sell Knowledge Online
• Sell Digital Downloads: The Complete Guide

Androniki Koumadoraki

Androniki is a Content Writer at LearnWorlds sharing Instructional Design and marketing tips. With solid experience in B2B writing and technical translation, she is passionate about learning and spreading knowledge. She is also an aspiring yogi, a book nerd, and a talented transponster.

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