Competitive Analysis Report Template

The better you understand your competitors, the better chance you have of standing out against them. How do you evaluate your competitors? By using a competitive analysis report.

A competitive analysis report template can help you identify competitors in your field, as well as analyze their reach, products or services, areas of operation, online presence, and more. Once you understand your competitors’ strengths and weaknesses, you can create strategies that help you bridge the gaps.

Use our competitive analysis report template to:

  • Analyze your organization’s target market
  • Compare your products or services against competitors
  • Create future strategies to build stronger market share

Create a Competitive Analysis Report Template

Use every slide in your competitive analysis report to achieve your goal. Graphics can help illustrate the points you make in your presentation. Pictographs, line graphs, word clouds, Gantt charts, and sales funnels can be added to your competitive analysis report template with just one click. Here is a breakdown of the slides that we used in our competitive analysis report example:

Title Slide

Pro Tips for Building a Competitor Analysis Report Template

Follow these simple tips when customizing your competitor analysis report template.

Provide an overview of your competitors’ revenue, company size, reach, and customer perception. It’ll give your audience an idea of what your organization is up against.

Share buyer personas and industry trends to give your competitive analysis report the proper context.

Make your comparisons and evaluations visually engaging by using the right graphics in your presentation.

Based on your competitive analysis, what are the next steps your company should take? End your presentation with a succinct conclusion and call to action.

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IMAGES

  1. Competitive SWOT

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  2. Modern Competitive Analysis PowerPoint Template

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  3. Competitor Analysis Template for Presentations

    competitive analysis presentation

  4. Competitive Analysis Chart

    competitive analysis presentation

  5. Free Competitor Analysis PowerPoint Template (6 Slides)

    competitive analysis presentation

  6. Competitor Analysis Template for Presentations

    competitive analysis presentation

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COMMENTS

  1. Competitor Analysis Report Template

    Learn how to create a competitive analysis report template with graphics and tips to help you understand your competitors and stand out against them. Use this template to analyze your organization's target market, compare your products or services, and create strategies to build market share.

  2. How to Perform a Competitor Analysis (Examples & Templates)

    Competitive analysis exists to help you avoid making mistakes and empower you to beat competitors to the punch in the pursuit of product growth and success. Knowing your competition will bring you great rewards. Conducting a competitive analysis will help you more effectively: Create benchmarks.