the fashion industry essay

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The Fashion Industry

The Industry

The fashion industry is considered to be one of the modern industries that continue to establish a place for themselves in the international community. Before the 1850s, most people had their clothes custom-made, and thus the fashion industry was still in its initial stages of development (Runfola & Guercini 2013). However, now the fashion industry has undergone serious transformations in the sense that while there are still a lot of people who prefer custom-made clothes, there is also a wide range of companies that manufacture clothes for the mass market. The main goal of fashion in this case is to provide people with clothes that they would like to wear in order to look fashionable without necessarily having to sacrifice their comfort. Therefore, the emphasis of this brief is put on the real fashion industry that involves creating and manufacturing clothes for real people, not only for the runway models. With a growing global economy and growing population, the fashion industry is expected to also grow exponentially. Growing demand and a growing purchasing power are just some of the critical factors that the industry can take advantage of in the future (Platt 2014). However, it must be appreciated that while the American and European fashion industries are the most advanced in the world, they all rely on outsourcing, looking for raw materials, and they get the products manufactured overseas for the purpose of economy. The international fashion industry, however, is growing in leaps and depends on the level of the exposure that can be afforded, thus posing a significant threat to the current big players of the industry. Some people anticipate that countries in Africa, for example, will soon have a thriving fashion industry that aims to outrace the rest of the world. The rising of the fashion industry in the emerging economies means that dominant fashion powerhouses in the United States and Europe may lose substantial revenue to emerging designers in Africa and from other regions. With this in mind, it is critical to examine how the fashion industry in the West can handle the growing competition from Africa and the rest of the world.

Significant Trends and Drivers for Change

When it comes to fashion, the future is always a crucial matter to regard, especially considering the changing nature of consumers’ tastes and preferences. However, this problem exists only in regard to fashion trends. Within the contexts of business, the brands are more stable, though they do have to face a high level of competition. Some of the significant trends and drivers of change in this industry include the economy, market situation, society, culture, technology, and policy.

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The economy determines whether the market demand will rise or fall depending on the targeted market. As the economy grows, living standards also grow, and people become more financially stable. This means that the most exclusive brands are likely to make more sales as more people feel like they are in a position to spend money on the things that they want. Such market context enables the clothing and textile industry to flourish. The purchasing power, the percentage of the population with high standards of living, and the overall market demand are all aspects of the economy that determine how the organization will perform in the future. Currently, the economy seems to grow steadily, and thus the perspectives of the future look rather attractive for this industry.

Initially, the countries in Africa were considered as parts of an emerging market that provided the already prepared place for products in the Western fashion industry. However, later the market situation has changed significantly. While companies in the West continue to venture into Africa and the rest of the world to sell their products, these other parts of the world are also venturing into the fashion industry while also promoting the concept of buying the local brands. The ideology of associating only with the international brands is no longer considered as solid — thus the Western fashion companies are being adequately challenged. In the future, this trend will significantly affect the way fashion companies from the US and Europe conduct business within a global context. There exists a need to explore ways of creating a competitive advantage for these local and yet very efficient fashion companies that will soon move to the international fashion market as well.

The society is not explicitly expected to change much, but any changes within the society will demand a change in the way these organizations operate. Currently, individuality is one of the most crucial drivers in the industry. People want to be different, to be whoever they choose to be, and they use fashion to express their personalities. This means that for the most part, the companies have to create a lot of exclusive products as opposed to mass production in the past. Such a trend must be considered in the future as well. With regard to culture, it can be noted that the world is getting more globalized, and incorporating some exotic cultures into the product designs is no longer considered implausible. Consequently, fashion designers are expected to step up and play a role in bringing global cultures together.

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In regard to technology, dynamic nature implies a need for the industry to be efficiently attentive. Internet shopping is one of the latest technological changes that the industry has had to adapt to. Therefore, even in the future, all industries should be willing to work with the technology industry in order to serve their customers better.

The changes in policy lead to changes in the way the business operates. Also, policies are also key drivers in the industry. Issues such as intellectual property rights and brands are very critical for this industry, and any changes will affect how these organizations manage to create and market their products internationally.

Areas of Change

Based on the aforementioned trends and change drivers within the fashion industry, the three key areas of change that managers within organizations in the fashion industry will have to work with for a sustainable future are technology, market situation, and society. Companies in the fashion industry need room for flexible adaptations to technological advancements while embracing the changes in the market conditions not only locally, but also globally. Consequently, society will continue to change based on what people seek to achieve in regard to fashion, and it will have a significant impact on how the organizations perform within their respective markets.

Elements of the Fashion Industry

When evaluating the organizational dynamics, there are seven key elements that one must consider. These elements include key regulatory processes, employees, other tangible assets, the external environment, the internal social system, dominant coalitions, and organizational techniques (Diefenbach 2007). All these elements define how a certain organization can conduct business within given circumstances. To survive in the future, companies in the fashion industry will have to focus on three areas of change that include technology, market situation, and society (Bryson 2008). The elements of the organizational dynamics that are most closely linked to these sectors include the external environment, critical regulatory processes, employees, other tangible assets, and internal social system. Each one of these elements will have to be adjusted to match the future contexts of the fashion industry.

The external environment with regards to the organizational dynamics only refers to the circumstances of the organizations as related to the business processes that they undertake. Some of the important factors to consider include the public attitudes, the economy, the laws, and the price levels, among other things (Hotho & Pollard 2007). Technological advancements are often made with the aim of making lives better in one way or another. The invention of e-commerce, for example, was prompted by the need to cater to consumers who lacked the time or just preferred the convenience of not having to go shopping at the brick and mortar outlet (Ahmed, Chowdhury, Uddin & Ferdous 2014). As such, the company has to consider the public attitudes related to advances in technology (Andrews, Cameron & Harris 2008). If the market outlook for new technology is positive, the organization should be willing to comply.

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Under critical organizational processes, the management must consider relying on technology for information gathering and decision making more. Big data is no longer a practical idea in the business industry, but it is also no longer sufficient in regard to creating a competitive advantage in a highly competitive market (Porcheret, Main, Croft, McKinley, Hassell & Dziedzic 2014). Organizations need effective mechanisms to cluster and interpret big data in order to benefit from automated market research. In the future, big data will grow exponentially in volume, thus necessitating the existence of a higher analytical and interpreting capacity.

Employees and other tangible assets also determine how well the company will perform, and in this case, IT experts are a necessity within any organization. However, rather than hiring new IT experts as the field advances, the management must consider investing in the continuous learning processes for their employees. Also, tangible assets such as computers and servers are a considerable investment in this case, based on the growing need for in-house information systems for decision support. In the future, the management will be expected to empower employees, and the best way to accomplish this is to give them the technological infrastructure that will in turn give them access to the organizational knowledge pool.

The internal social system refers to a corporate culture that will also have to change. As the companies embrace technology, some of the conventional corporate structures, such as hierarchy and bureaucracy, will have to be forgotten. Consequently, an innovative corporate structure will be ideal as each employee will have all the information they need to make decisions that are meant to benefit the organization (Jansson 2014). More space to make these decisions will ensure that the management is no longer as involved in the small decisions as they are at the moment.

Market Situation

The market conditions will change significantly in the future, and to remain operational within the new situation, the management will have to adjust their dynamics to prepare for more severe competition from companies in the previously emerging markets, while also catering to the growing global market. The external environment will have to be adjusted as well, especially in regard to the market dynamics. A larger market and a stronger competition mean that the company will have to focus more on their marketing strategies (Mason 2007). For better outcomes, the management must be willing to redefine their strategy in order to refine their target market and thus to consolidate their focus on a market where the brand is stronger, but the sales are minimal. Alternatively, the company can concentrate on innovations as a way of establishing a competitive advantage in an overcrowded market.

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The key organizational processes will also have to be improved in order to match the market situation. Currently, most companies rely on competitors’ intelligence to determine their operational strategies (Collier & Evans 2013). However, as the dynamics shift in the fashion industry, simply knowing the competition will not be enough. The market will be flooded with competitors from all over the world. A more sustainable approach will be able to identify the consumers and thus open a possibility to invest in direct market research and relevant big data analytics (Griffin 2015). Understanding the customers is an efficient process now, and it will still be as important when there are thousands of competitors seeking their attention and loyalty in the global fashion industry.

Furthermore, in a growing and highly competitive market, the employees and other tangible assets will be even more valuable to the company. Rather than looking at the growing population and the fact that it provides the industry with a larger labor market, the organizations will have to consider the expenses involved in finding the right personnel to handle the consumers as expected. High competition within the industry will mean that the companies will have to provide impeccable customer service, and achieving this goal often requires a lot of training and motivation (Sung & Jin 2014). The employees will thus have to be fully engaged and encouraged to stay with the organization. The management may even consider long-term contracts with their best talents.

Based on the dynamics of the market situation, the management will also have to look at the internal social system. A corporate culture that promotes career growth as part of the employee engagement and motivation package will be mandatory in this case. The employees thrive in organizations that allow them enough room to grow as individuals and as professionals (Kim & Johnson 2009). Establishing an environment that encourages the workers’ professional growth often requires the management to be willing to take risks and to promote innovative thinking, while also supporting and enabling decision making with the help of decision-support systems and comprehensive knowledge management systems, implemented within the organization.

Changes in the society will be dictated by a host of factors, the majority of which are mainly unpredictable. However, individualism is the basic factor. People are likely to need unique personal brand images that will prompt them to spend more money. The public attitudes that the companies will be dealing with in this case will play a great role in their performance. Additionally, the company must invest in the market research, although this approach will be rather simplified in the age of the bigger Big Data, provided that the management is willing to invest in the tedious and often very expensive process of analyzing and interpreting the collected data to be used in decision making within the organization (Wang 2016). People change regularly in regard to their tastes and preferences, and in the fashion industry, these changes determine which products will sell and which ones will have to be disposed of.

The key organizational processes that must be adjusted to match the society include information gathering and decision making. The companies may be able to deal with the long and tedious processes required for creating a new product, but in the future, these methods will put the company at risk of being outdone by the competition (Chartered Institute of Personnel and Development 2011). To avoid this, shorter approval processes and more knowledge-based decision support systems should diminish the need for multiple consultations before critical decisions are made. The management will have to either work very closely with the subordinates or directly empower them to make all necessary decisions while seeking approval only when the support of the management is critical to the project.

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The employees will also have to be more empowered to work within an organization where the decisions are made as swiftly as possible. In the future, the companies in the fashion industry will not be able to afford employees who are not sure of what they are doing. The employees must be able to make difficult decisions without relying on the management for guidance. Therefore, the companies must start looking for highly qualified employees who have not only the credentials but also the skill set and personality necessary for critical thinking.

The social aspect of the industry’s growth will also require an adjustment in the internal social system. Additionally, the corporate culture must open the new perspectives, putting an emphasis on the individuality, because in order to address the unique needs of the individual customer, the company must first allow the employees to be individuals (Shanley 2007). The corporate structure should thus be able to recognize individualism despite the heightened need for collaboration and seamless operations among the departments.

The sustainable responses to changes require a critical understanding and appreciation of their nature. Within the fashion industry, some of the possible changes are related to the market situation, the technological orientation, and the society-based influences of the business as a whole (Runfola & Guercini 2013; Wigley & Aikaterini 2011). To respond effectively to each of these aspects, the management will have to pay attention to the source of the changes and thus to effectively adjust their operations as needed.

The market situation will change mainly because of the growing fashion industry in the emerging markets. As such, there are new competitors that are slowly developing, capable of flooding the markets with exciting new products that could present formidable alternatives to what is on the market at the moment. The management can not prevent countries in Africa from joining the global fashion industry. The best response, in this case, is to prepare for the influx of competition by strengthening the brand and seeking out new fronts on which to compete.

The technology base will also change radically, as people become more dependent on technology. The management needs to prepare the organization to be more competitive in an era where technology is a necessity. Similarly, investing in technology will no longer be considered as optional. The best response will be to prepare the company by ensuring that the IT personnel are well equipped with relevant knowledge. While the company could wait to hire IT experts when they start falling behind in regard to technology, a better alternative would be to train their current IT team so they could enrich their organizational knowledge pool. This experience will benefit the whole organization in the future.

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As for the society, it is clear that people are increasingly focusing on being ‘different’ while the current fashion industry is mainly built on the concept of mass production, where different designs are produced in large quantities in order to satisfy demand based on the fashion trends (Pedersen & Andersen, 2015). In the future, the situation will change, as each person will be looking for a unique look that sets them apart from the masses. The ideal response would be to seek out the right talent that could enable the organization to embrace and appreciate the concept of individualism. Promoting and supporting individualism amongst the employees will give the organization a broad range of product designs to choose from, thus enabling them to meet market demand for special and exclusive products.

Responding to changes is mainly a matter of understanding the source of the modification and of further aligning the organizational dynamics to match the contexts of the new situation. Furthermore, the central role of the management is to evaluate the changes regarding the particular operational circumstances, and thus to determine which aspects need to be adjusted and which can remain the same (Ferrazzi 2014). In the fashion industry, a lot of adjustments will have to be made, especially by companies in Europe and the US, considering that there is an expected entrance of African fashion businesses into the global fashion market.

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Essay on Fashion Industry

Students are often asked to write an essay on Fashion Industry in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Fashion Industry

What is the fashion industry.

The fashion industry is a big world of style and clothes. It’s where the clothes you wear are made. People design, make, and sell all kinds of clothes. From jeans and t-shirts to fancy dresses and suits, it’s all part of fashion. This industry is not just about making clothes, but also about showing them off in shows and magazines.

Creating Fashion

Designers are the artists of the fashion world. They draw and plan new clothes, which are then made by others. These designers think about colors, shapes, and what people like when they make new styles. It’s a job that mixes art and business.

From Runway to Stores

Fashion shows are events where designers share their new work. Models wear the clothes, walking on a runway to show them to people. After these shows, stores buy the clothes to sell to people like you and me. That’s how the latest styles get to us.

Fast Fashion

Fast fashion means making and selling new styles very quickly and cheaply. This lets people buy trendy clothes without spending a lot of money. But it can be bad for the environment because it creates waste and uses a lot of resources.

250 Words Essay on Fashion Industry

The fashion industry is a big world of clothes and accessories. It includes the making, advertising, and selling of items like shirts, pants, dresses, and shoes. People in this industry work hard to bring new styles and trends to shops so that customers can buy and wear them.

Designing Clothes

Designers are the artists of the fashion world. They draw and plan what new clothes will look like. They think about colors, shapes, and what people like to wear. Every year, designers show their new ideas at events called fashion shows. These events let people see the latest styles.

Making Clothes

After designers create new clothes, these items need to be made in large numbers so many people can buy them. Factories with sewing machines and workers put the clothes together. This part of the industry is very important because it makes sure that stores have enough clothes to sell.

Selling Fashion

Selling is how the fashion industry makes money. Stores and online websites sell clothes to people. They use pictures and ads to make the clothes look attractive. When people see these pictures, they may want to buy the clothes for themselves.

Changing Styles

Fashion is always changing. What is popular to wear today might not be popular tomorrow. The industry keeps an eye on what people enjoy and then brings out new styles to keep things exciting and fresh.

In conclusion, the fashion industry is a big and busy world that brings new clothes and styles to people all the time. It is made up of designing, making, and selling clothes, and it is always looking for the next big trend.

500 Words Essay on Fashion Industry

The fashion industry is like a big tree with many branches. It includes the making of clothes, shoes, and accessories like bags and belts. People who work in fashion create new styles and help others look their best. This industry is not just about sewing clothes; it’s also about selling them in stores and showing them off in fashion shows.

Designers are the artists of the fashion world. They draw and plan what clothes will look like. They think about colors, fabrics, and what people might want to wear in the future. Some designers make clothes for everyday wear, while others make fancy dresses for special events. They work hard to make sure their clothes are both pretty and comfortable.

Once a designer has an idea, it’s time to make it real. This is where tailors and factories come in. They cut the fabric and sew it together to make the clothes you see in stores. Making clothes can be a long process, and many people work together to make sure everything looks just right.

When clothes are ready, they need to be sold. This is where shops and advertisements help. Shops display clothes so people can see and buy them. Advertisements in magazines, on TV, and online show people what’s new in fashion. They try to make the clothes look so good that you’ll want to buy them.

Fashion Shows

Fashion shows are like big parties where designers show their new creations. Models wear the clothes and walk on a runway so everyone can see them. These shows let people know what’s trendy and stylish. They are important events in the fashion world and can be very exciting to watch.

Changing Trends

Trends are styles that become popular for a while. In fashion, trends change often. What’s popular today might not be popular tomorrow. This is because people always want something new and different. The fashion industry works fast to keep up with these changes and give people what they want.

Impact on the Planet

The fashion industry can affect our planet. Making clothes uses a lot of water and can create waste. Some companies are trying to be better by recycling materials and using less water. It’s important for the fashion industry to think about the environment so we can enjoy fashion without harming our planet.

Jobs in Fashion

There are many jobs in the fashion industry. Designers, tailors, and models are some of the most well-known roles. But there are also people who write about fashion, take photos of clothes, and help sell them in stores. The fashion industry offers a variety of jobs for people with different talents.

In conclusion, the fashion industry is about creativity, making clothes, selling them, and showing them to the world. It’s always changing, and there are many different jobs for people who love fashion. It’s also important for the industry to take care of our planet. Fashion is not just about looking good; it’s a big world that touches our lives in many ways.

That’s it! I hope the essay helped you.

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How current global trends are disrupting the fashion industry

In this episode of The McKinsey Podcast , McKinsey senior partner Achim Berg talks with executive editor Roberta Fusaro about findings from McKinsey’s The State of Fashion 2022 report. They cover the concurrent effects of the many challenges facing both suppliers and brands, including the war in Ukraine, the pandemic, and inflation.

After that: the state of anxiety tends to get a bad rap. But in our second segment, Dr. Tracy Dennis-Tiwary, author and professor of psychology and neuroscience at Hunter College, shares why anxious feelings deserve respect.

The following transcript has been edited for clarity and length.

The McKinsey Podcast is cohosted by Roberta Fusaro and Lucia Rahilly.

Return to normal? Not yet

Roberta Fusaro: Achim, the world has changed since we published The State of Fashion 2022 report. What are the changes that have had the greatest effect on fashion and the textile industry?

Achim Berg: The invasion into Ukraine is one of those topics not fully on our radar in November or December.

But that’s not the only change that has occurred since we published the report. We also didn’t know that Omicron would be the dominant variant in the first half of 2022.

We also did not expect that inflation would be a permanent challenge. We expected, like many governments, that this would be a temporary problem. We expected that the supply chain would normalize after two years of a pandemic. That also didn’t come true.

We did not expect an energy crisis.

We also didn’t expect that COVID-19 would be a big issue in China again, because China looked like the big winner of the whole pandemic at the end of last year. That’s the challenge of writing a report that tries to somehow predict or frame the future: things often turn out slightly different. But overall, our forecasts provided reliable insight and included topics we identified to drive the industry in 2022.

Supplier challenges

Roberta Fusaro: From the panoply of issues you’ve mentioned, what challenges do suppliers face right now?

Achim Berg: There are a lot of different challenges. It depends on which country we look at. Some are quite challenged.

The supplier side has a practical problem of delivering what is expected. But they’re also facing the issue of forecasting in a proper way because we don’t know exactly how the consumption patterns will develop.

The industry is always a couple of months ahead of the consumer, so they need to make some bets. In this environment, which is much more volatile than what we have seen in the last 20 years, it’s very difficult to make the right bets.

Supplier solutions

Roberta Fusaro: Given the increased risk, how should companies respond? And what are some things that companies can do to hopefully end up on the right side of these big bets?

Achim Berg: They should look for real partnerships and closer exchanges with brands because that would give companies access to data and would therefore make things more predictable.

On the other side, it’s worthwhile to think about how to flex the system to the maximum, because demand patterns are not as stable as they used to be. Brands and retailers will be forced to react more flexibly to these challenges. And the suppliers are, by definition, at the receiving end, so they will have to increase their flexibility even more.

Cost pressure will continue, so they will likely have to work also on the cost side, and also on their tier-two and tier-three suppliers in the whole system.

Different regions, different challenges

Roberta Fusaro: What were some of the more interesting data that came out from different geographies?

Achim Berg: On a global level, we’ve seen a faster recovery than what we expected 18 months ago. We had expected that the whole fashion industry would not get back to 2019 levels until the end of 2022. And on a global level, we already achieved that at the end of 2021.

We had expected that the whole fashion industry would not get back to 2019 levels until the end of 2022. And we already achieved that at the end of 2021. Achim Berg

You could argue that the fashion industry has shown more resilience and a faster ability to deal with challenges than what we had expected. Maybe we were too conservative in the eye of the storm. That might be another explanation.

The recovery was also quite different by region. Asia, with the very strong leadership of China, was the motor of the recovery right at the beginning. They had a very short dip and then they were doing quite well.

Europe had the toughest challenge to deal with, because they were lacking international travelers. Also, given the fragmentations of the markets, the recovery wasn’t that fast or that strong.

North America was remarkable. We’ve seen a V-shape recovery, which we had seen after some of the financial crises before. But we didn’t expect to see that here in the pandemic. If we look forward, it’s difficult to make predictions, as we discussed earlier.

China is currently quite challenged with its zero-COVID-19 policy, but we don’t know how long it will take to get recovery here. Let’s hope for the best, because that’s going to be very important in particular for the luxury part of the industry. Europe is currently doing better, because we see travel coming back. North America is still going strong.

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It will heavily depend on how long the war in Ukraine continues, how long that will impact the cost of energy, and also how much stimulus the different governments will be able to provide after two years of continuous stimulus against the pandemic.

So the jury is out. We should prepare accordingly for some challenges we could face.

Think tech from beginning to end

Roberta Fusaro: During the height of the COVID-19 outbreak, we talked a lot about companies accelerating their use of technology. Has that momentum continued?

Achim Berg: Technology plays a very important role. We also just published the new State of Fashion Technology Report 2022 , which makes an important point: that we have to think about technology really end to end.

We used to focus more on the front end—everything that was more consumer focused, through e-commerce, through loyalty systems. But we are realizing now that the back end also needs to be digitized for many reasons.

Traceability from a sustainability point of view has become more important and will become even more important going forward. So digitizing the whole supply chain end to end is a big topic for many of our clients. And that’s also why technology investments for the fashion industry are expected to ramp up.

The importance of consumer demand for brands

Roberta Fusaro: Thinking about the challenges now for brands, what obstacles do these organizations face?

Achim Berg: It all comes down to consumer demand. And as I said, we had hoped that 2022 would mark the end of the pandemic, that certain freedom would return that would allow people to celebrate, to entertain. And the fashion industry was very ready to dress consumers exactly for that. And, to a certain extent, we see that that is happening. Some of the categories that were hammered throughout the pandemic, like dresses, high heels, even suits, have had a strong return in the first five or six months of this year.

We also expect that people will do a lot of traveling. Europe is clearly returning to the whole vacation industry; I think Americans will do the same, and Asia as well, with the exception of China. That will drive consumption.

In a way, despite a looming recession and inflation rates, we see that consumers have a kind of backlog and a desire to spend on fashion. The problem is that energy bills will continue to increase, and we don’t know how long the conflict between Russia and the Western world will continue.

The conflict will likely continue to have a negative impact on the cost of energy and on the cost of living. Realistically, we might see a lot of consumers returning from vacation and from a great summer, realizing that everything has become much more expensive. That could hit larger parts of the fashion industry—in particular, the discount, the value, and the midmarket segments. The jury’s still out on how luxury will play out in this environment.

We were all surprised by how quickly luxury returned from the lows of the pandemic. This return has mainly been driven by China, but also by a very strong recovery, and a fast recovery, in the United States. The demand for luxury is super strong at this point in the year. I’m more concerned with the Christmas business and, in particular, the outlook for 2023.

Innovate plans, flex systems, and manage costs

Roberta Fusaro: Thinking about that, Achim, what should brands do?

Achim Berg: Brands should prepare for a likely recession. If the recession is not happening, we’re all going to be positively surprised.

But—given the current inflation levels all around the world, driven by energy cost increases, and the fact that interest rates are increasing around the world—that will have an impact on a lot of things. It will have an impact on consumption patterns. It will have an impact on refinancing patterns and on the cost structures of companies. What we’re discussing with a lot of the clients is how to prepare for that.

On the one hand, that means having a robust plan for the demand side and for how to flex your systems, similar to the suppliers, to varying demands. The industry has been quite innovative in that respect over the last two years of the pandemic. This will somehow have to continue.

On the other hand, the industry will have to manage costs. Many of the leading players have started to tackle that by reviewing their investment budgets, reviewing their cost structures, and preparing for a challenging 2023. That is what brands will have to focus on in the coming months.

The winners and losers of 2022

Roberta Fusaro: Most companies in this industry have been challenged for several years now. How do they respond to these disruptions? And how do they find ways to invest in new technologies?

Achim Berg: 2020 was the worst year from an economic-profit point of view since we’ve collected data about this industry—probably going back to the Great Depression.

2021 was a recovery year for many. And in that respect, a more difficult 2022 and an even more difficult 2023 could have some devastating effects to the industry. Our report also shows that profitability is more and more polarized in the industry.

In 2020, less than one-third of the companies were value generating, while two-thirds were value destroying. So a longer recession and a more challenging environment will definitely lead to a shakeout in the industry. We also see there are a few companies we call the “super winners,” the top 20 performers of the industry. But you could broaden that to the top 20 percent of the industry that are quite healthy. These companies have already started to invest in technology and digitalization. They’ve invested in sustainability, they’ve invested in talent—all the things that you would want to invest in. They also have a more balanced, more global business. So they will likely get better through the months ahead.

Without any question, companies will have to do this transformation away from physical stores and toward a more digital business model. They will have to find ways to redirect budgets into those areas. That will be more difficult for some than for others, which will likely lead to even more polarization in the industry.

The importance of sustainability

Roberta Fusaro: Is sustainability one of those factors in thinking about how companies are going to transform?

Achim Berg: Sustainability is the big topic for the industry. It was the big topic before the pandemic hit and it continues to be the big topic.

I always say that we’re going through different stages. It took us a couple of years to really create awareness for the topic and for the industry to accept that sustainability is a big topic—not only on CO 2 , but also on worker rights, worker conditions, and pollution in a much broader sense. The industry has finally accepted the challenge.

A lot of companies have now made commitments, most of them until 2030. COP26 was a big event in that respect. We’re now heading into a phase where the industry has to deliver against those promises. And that coincides now with a phase where we likely have limited budgets and more stress on the demand side. So, without any doubt, it would have been much better in the end, and also for the planet, if we were having a stronger recovery after the pandemic. But that’s unfortunately not what we are facing.

On the other hand, the planet cannot afford an industry that’s not making progress. So, in that sense, companies will have to do all of that. They will have to deliver against the ambitions of digitalization, and also against the demands of sustainability.

Consumers have become more demanding in that respect. A lot of people have been at home throughout the pandemic. They have had more time to think about their consumption patterns. We’ve seen a big change—in particular, in Western Europe and North America—in how consumers think about sustainability and what they demand from brands. Therefore, brands will have to do it all. It’s not going to get any easier for brands in the whole industry in the next 18 to 24 months.

Roberta Fusaro: In the report, you talked about the use of digital “product passports,” which contain data about how products came into being and their impact on the environment. Do you think digital product passports are a good tool to help brands reach their sustainability commitments?

Achim Berg: Product passports and traceability are the two big topics when it comes to sustainability. Digitalization will be a key lever here: on the one hand, to provide the required transparency along the whole value chain, and on the other, to provide that information to an ever-more-demanding consumer who wants to have that transparency. Let’s not forget that there is a regulator out there that will request that transparency. And the supply chains are very complex.

There are different stages. It’s happening in emerging markets. It’s transported in most cases at least around half of the world. So all of that requires the use of technology to provide the transparency and the reliability that you need to drive the business.

Learning from the top 20 performers in fashion

Roberta Fusaro: What are the lessons that companies can take from some of the top companies in our research?

Achim Berg: Super winners have been outperforming the industry now for many, many years. That has led to the level of polarization that we have at the moment. We also expect that the top players will get stronger due to the next crisis we are facing, given the resources they have built and the brands and business systems they have built.

They are a constant inspiration for the rest of the industry. Not all of what they do can be replicated; many low-performing players have challenges in funding some of the things that the top performers are doing.

You need to be active in different geographic regions to balance risk. It also helps to operate across different product categories—a higher share of digital and a more consistent use of data are clearly beneficial to the performance.

And then, last, it’s the fashion industry. If you put your chips on the right trend, and if you have the brand heat that you wish for, of course you’re going to do better. And you can be like a phoenix rising from the ashes over the next couple of seasons. That’s the beauty of the industry.

We also see some strong brands now that were not that strong before the crisis. So, unfortunately, it’s a sliding scale for many. But there’s always some renewal and innovation and hope. We’re going to see some surprises over the next 24 months, without any question.

Roberta Fusaro: Thanks so much, Achim, for joining us today.

Achim Berg: Thank you, Roberta, for having me.

Lucia Rahilly: And now, let’s hear from Dr. Tracy Dennis-Tiwary from our Author Talks series about her new book, Future Tense: Why Anxiety Is Good for You (Even Though It Feels Bad) .

Tracy Dennis-Tiwary: The core message of the book is that we mental-health professionals have unintentionally given people some damaging information when it comes to anxiety. And we’ve essentially spread a couple of fallacies about anxiety.

First, it’s that anxiety is always a debilitating experience, it’s dangerous, and it’s even something we should think of as a disease.

That means that the solution would be to prevent it and eradicate it and destroy it at all costs, like we do with any disease. The problem with that, when it comes to anxiety, is that it is literally a recipe for making anxiety worse.

There’s a paradox of anxiety: the more we avoid it, the more it tends to spiral out of control. So we not only have more intense anxiety because we’re avoiding it, but we lose the opportunity to look at anxiety and its potentially helpful parts.

There’s a paradox of anxiety: the more we avoid it, the more it tends to spiral out of control. Tracy Dennis-Tiwary

Anxiety is an emotion that we’ve evolved to anchor us into the future tense. This ability to think into the future not only protects us but also makes us more persistent, more innovative, more creative, and more socially connected.

So this story that we have all come to believe about anxiety is actually really starting to get in the way, especially during a time like the pandemic when we can’t escape anxiety.

And that’s the second false idea that we’ve unintentionally spread—we mental-health professionals—that any experience of anxiety is a malfunction and a failure.

So what do we do? We start to try to fix it all the time. And we lose those opportunities to see how it can actually be a strength and a source of resilience. Anxiety can be very intense, very extreme, even, but that doesn’t mean that it’s an anxiety disorder.

A healthy mindset about anxiety is one in which we look at it very differently than we’re used to looking at it. We’re looking at anxiety as a problem to solve, but anxiety is a feature of being human. And when you look at the difference between anxiety and fear, it starts to help us understand that.

Fear is the present certainty. We’re absolutely certain that right now we’re in danger. But anxiety is not that. Anxiety is apprehension about the uncertain future. That is, we know that there’s something coming around the bend. It could be bad, but it could also be good. What anxiety helps us do is prepare to make those good things happen.

A second healthy mindset about anxiety involves this perspective about anxiety, that it’s information telling us there’s something happening in the future and we really care enough to make it happen.

When we start to think of anxiety not as this dangerous thing but as a helpful thing, that changes everything about how we then face anxious moments, whether they’re controllable or uncontrollable—it helps us cope with that at our best.

And a third aspect about having a healthy mindset about anxiety is that we think of it not as something that overwhelms us when we face the uncertain world around us but rather something that helps us navigate uncertainty. Because anxiety is an emotion that evolved to help us translate and navigate the uncertain world.

How does anxiety help you?

What it helps you see is that because you’re in the future tense and you care about making the good things happen in the future, it helps you see possibilities. It can make us more persistent. It can make us be more fluent to think outside the box to be innovative when we need to, because we see that there’s a possibility for something good to happen.

When we’re anxious, we also are more reward focused. We have higher levels of dopamine in our brain when we’re anxious. We typically associate dopamine as a reward neurotransmitter that we feel when we’re experiencing something pleasurable. Well, anxiety triggers dopamine. Why? Because dopamine helps us move toward positive outcomes.

It also triggers our social-bonding hormone oxytocin, which increases when we’re with someone we love. It’s one of the ways that we biologically bond to each other. And when we’re anxious, that hormone shoots up. Why? Because social connection, social bonding, is one of the best ways that we manage our anxiety.

In the book, I also talk about a three-part framework for doing something with anxiety, for working with it. One is that we remember that anxiety is information, and we need to listen to it.

Two is that sometimes anxiety is not useful information. We can learn to tell the difference, and when we do know that it’s not useful anxiety, we can use those great tools out there to let go and immerse ourselves in the present moment, get help through therapy, do those things that help us scale back from the future tense. The third guideline is to really hitch that anxiety, that information we’re getting about what we want in the future, to what we care about, to what gives your life a sense of meaning.

Achim Berg is a senior partner in McKinsey’s Frankfurt office. Roberta Fusaro is an executive editor in the Waltham, Massachusetts, office. Lucia Rahilly is the global editorial director and deputy publisher of McKinsey Global Publishing and is based in the New York office.

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Home Essay Examples Environment Fast Fashion

The Impact Of Fast Fashion On The Fashion Industry

• Category Environment
• Subcategory Human Impact
• Topic Fast Fashion

Fast fashion can be described as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at rapid speed (Rauturier, 2018). Fast fashion has had a huge impact on the fashion industry. It has competely changed the way we shop and how we think about fashion. It has created this ‘throw away culture’ were people are more than happy to buy a garment, wear it once or twice and then throw it away. Fast fashion has also hugely impacted the business of fashion and the ways in which fashion is produced and sold. In this essay I am going to look at the different parts of the fashion industry that fast fashion has impacted.

Industry Structure

The fashion industry is made of up three main parts: haute couture(e.g Dior, Chanel), ready-to-wear (e.g Calvin Klein, Donna Karen) and mass production(e.g Zara, H&M).

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Haute couture is the highest quality of hand crafted garments. It is exclusive, custom made clothing for individual clients. Its more artistic than the other sectors in the fashion industry. A fashion house can only use the term ‘haute couture’ if it has made-to-measure dressmaking activity in the Paris area (Tungate, 2008, p.144).

Ready-to-wear garments are made in stock sizes and are not made for individual clients. It is similar to the mass production sector but it is the more high end designer side of the market.

Mass production is basically fast fashion. It is when a high quantity of clothing is made in a factory using machinery or assemby lines.

Impact of Fast Fashion on the Fashion Business Cycle

One of the things that fast fashion has changed are the fashion seasons. Previously there was only two: Spring/Summer and Autumn/Winter. Since fast fashion took over the industry there are now up to 12 seasons. Fast fashion is not the only sector in the industry that is affected by the new seasons. Haute couture and ready-to-wear are also impacted. Previously, designers would only have two collections per year for Spring/Summer and Autumn/Winter now they have collections for Resort and Pre-Fall.

Fabric trade show

The fashion business cycle begins with the colour companies and then the yarn companies, then the weavers, then the fabric designer and finally the fashion designer. Yarn spinners sell to weavers who sell to fabric companies who sell to fashion buyers. The different needs of the different people involved in the fashion business cycle has resulted in different types of trade shows.

Trade shows are there to sell product and to predict trends. There are lots of international trade shows so that they are accessible to everyone e.g Premiere Vision and Pitti Filatti. Yarn fairs are mainly for knitwear designers, fabric shows are mainly for designers and buyers, and fashion shows are for buyers, stylists, bloggers and celebrities.

The fashion calendar and the business cycle leaves time before each stage to allow for sampling, development, manufacturing and distribution. The trade fairs are where the orders are made after the buyer has viewed the samples. The lead time is the time between ordering the textiles or garments and actually recieving them. This is why the fabric fairs are held a year in advance. Fast fashion forces the whole cycle to speed up, lead times are shortened and production is quicker.

The fashion cycle. The Design Cycle

The fashion designer’s process for designing a collection starts with the concept and researching future trends.They will normally be subscribed to a trend forecasting service and will base their designs on their predictions. Then they attend fabric fairs to order samples, get inspiration and see whats on trend. While they are waiting on their samples they draw up the collection and make toiles. When the samples come in they make the garments in the sample fabric. They sell these samples in a showroom to fashion buyers. After that, they write up the orders and make any changes if nesseccary. Fabrics are ordered for production and the garments are manufactured and sent to retailers. It is nescesarry for designers to keep up with the new fast paced fashion calender. With fast fashion on the rise there is more pressure on the design cycle and each part of the cycle has to move as quick as possible to satisfy the consumers needs. There are more seasons than there used to be so designers have to come up with multiple designs per day to keep up with all the seasons. The fabric companies are under pressure from the designers because the lead time from buying the fabric at a trade fair to delivery is too long to keep up with fast fashion.

Some retailers have to re-stock their stores every two weeks to keep up with fast fashion e.g Zara. Retailers have to buy more frequently and more quickly. They have to keep collections focused on what customers want at particular times of the year as opposed to buying to satisfy two large periods of demand. Fast fashion also enables retailers to freshen up their stores more often, maintaining the perception of ‘newness’ and this draws the customer in.

The Clothing Supply Chain

There are many parts to the clothing supply chain and it takes a lot of people. The designer starts designing by looking at trends, going to trade shows, creating moodboards, getting sample fabric and creating a collection plan. Then the pattern maker will make the patterns and those patterns are graded so that there is multiple sizes for the same pattern. The patterns are then professionally layed onto the fabric and cut using a mechanical knife. The cut pieces are sent to the factory floor to be assembled. The garment is then finished off, pressed and sent to quality control where the garment is measured and checked for any imperfections. Once it passes quality control it is packaged and sent off for delievery to retailers.

Garment production. Effect of Fast Fashion on Brands

Zara is one of the biggest fast fashion brands. Zara continues to make big changes to retailing through its rapid supply chain. They have 1,923 stores in 88 countries and in 2014 they had sales of $12.6 billion (Leob, 2015). To be successful in the fast fashion industry you have to have the ability to generate quick turnover of merchandise in stores(Leob, 2015). That is exactly what Zara does; new designs are developed daily and shipped at a rapid rate. Zara prides itself on delivering product in three weeks from its own factories (Leob, 2015). Other more expensive retailers are trying to shorten their development cycle to keep up with the new faster and more competitive retail environment. Fast fashion has forced brands to make clothes quickly which therefore means the clothes must be made cheaper and at a lower quality. The designers have to design one or more garments per day to keep up with the ever changing trends. High street fast fashion brands such as Zara and H&M have put fashion within the reach of everyone (Tungate, 2008, n.p).

A trend is a period of time during which fashion exists, moving through the stages of the fashion cycle. A few examples of current trends would be; animal print, oversized chunky runners, puffer jackets etc. I believe that social media as well as the rise of fast fashion has shortened the lifespan of trends. Consumers constantly wnat something new and different like what they see on their social media feeds. There are 5 stages of a trend; Introduction – consumers adopt the trend, the prices are high and the market is limited. Growth – competition increases as the trend gains popularity and prices start to drop. Maturity – the trend has mass appeal, there is intense competition and wide distribution. Decline – the trend is going out of fashion and sales fall. Obsolescence – there is a strong dislike for the style and it can no longer be sold at any price.

Oversized chunky runners

There are many things that influence trends. Trendsetters like celebrities and well known public figures will start wearing new styles. Fashion followers will then follow the trendsetters and it becomes acceptable to the majority. Some adhere to the view that fashion follows a ‘trickle down process’ whereby ideas are transmitted from the elite top layer of the social pyramid to the bottom (White and Griffiths, 2000, p.93). The trickle up theory is when a trend starts among the lower class and is adopted by the elite. Companies can predict trends by buying a forecasting service. These services can predict colour, fabric and print design up to two years in advance. They can predict these trends by looking at economic and cultural influences, monitoring global markets and looking at past trends. Fashion operates not according to fancy, but following a determinate code (Vinken, 2005, p.52). This code is the trend cycle. Although it may seem like fashion is spontaneous and unpredictable, it follows certain trends in a certain way that is predictable and it draws the consumers in. Changes in fashion correspond to macrochanges in culture and society, they require human action. (White and Griffiths, 2000, p.94). Trends can be political and related to changes in society. For example, after the 9/11 terrorist attacks there was a huge ‘military-esque’ fashion trend that could be seen everywhere. This was like societie’s response to the terrorists saying “we will fight back”.

Military Style from 2000’s

Effects of copying.

Fast fashion has only led to an increase in copied designs. Retailers like Zara and H&M are known for taking inspiration from the catwalk, but theres a fine line between being inspired by someone and copying someones design. In many fast fashion stores you will see exact copys of a designer garment. Retailers can get away with this because the copyright laws are outdated. Some retailers will copy smaller brands that have a large following online. The government do not want to stop copying in the fashion industry because its what makes them the most money. Brands like Zara and H&M wouldnt be half as popular if they didnt copy from high end brands.

In the haute couture and ready-to-wear sectors there is just as much copying and counterfeiting. Big designers will copy smaller designers hoping no one will notice. There is also a lot of fake designer merchandise being sold in markets and certain shopping centres for low prices. This has been a massive problem for some designer brands like Burberry and Louis Vuitton. There was so much counterfeit Burberry merchandise that it caused the brand to collapse and lose business. It was only recently that the brand was revived and is now back at the top of the market.

Fake vs Real Burberry

The introduction of new technology like CAD (computer aided design) has massively aided the production of garments and has significantly descreased production time.Virtual garments are created with the software to show different designs and colours. The design can then be converted into a pattern by the software system and pattern pieces are developed for a real sample garment. Instead of drawing everything out designers and technicans can easily and quickly make the same drawings on a computer. It also makes it easier to communicate designs to people in different countries all over the world.

The fashion industry has clearly had a massive change in recent years due to the introduction and impact of fast fashion. I think fast fashion has had some positive effects and some negative effects. It has made the industry more fresh and exciting, but it has also made it more competitive with the new fast paced environment. I think in the next few years fast fashion will start to slow down because consumers are becoming more aware of what they buy and how it’s made. However, I believe that there will always be a market for fast fashion due to the low costs.

Bibliography

• Tungate, Mark (2008) Fashion Brands; Branding Style from Armani to Zara, Great Britain: Kogan Page Limited.
• Vinken, Barbara (2005) Fashion Zeitgeist; Trends and Cycles in the Fashion System, United Kingdom: Oxford International Publishers Ltd.
• White, Nicola and Griffiths, Ian (2000) The Fashion Business; Theory, Practice, Image, United Kingdom: Oxford International Publishers Ltd.
• Leob, Walter (2015) Zara Leads In Fast Fashion [online], available from: https://www.forbes.com/sites/walterloeb/2015/03/30/zara-leads-in-fast-fashion/#1e5f10e45944 [accessed on 6 January 2019]
• Rauturier, Solene (2018) What Is Fast Fashion [online], available from: https://goodonyou.eco/what-is-fast-fashion/ [accessed on 9 January 2019]
• Military style from 2000’s, available from: https://www.theodysseyonline.com/fashion-trends-from-early-2000s [accessed on 9 January 2019]
• CAD programme, available from: https://www.sculpteo.com/blog/2018/02/07/top-9-of-the-best-cad-fashion-design-software/ [accessed on 9 January 2019]
• Fake vs Real Burberry, available from: http://www.differencebetween.info/difference-between-real-and-fake-burberry [accessed on 9 January 2019]
• Oversized chunky runners, available from: https://www.lifestyleasia.com/kl/style/fashion/trend-try-chunky-dad-sneakers-making-comeback-high-fashion/ [accessed on 9 January 2019]
• Garment production, available from: https://www.nytimes.com/2012/11/11/magazine/how-zara-grew-into-the-worlds-largest-fashion-retailer.html [accessed on 9 January 2019]
• The fashion cycle, available from: https://researchista.com/2016/07/18/fashion/ [accessed on 9 January 2019]
• Fabric trade show, available from: https://www.showincity.com/events/e-10449/tex-styles-india-2016-textile-fair-delhi-pragati-maidan [accessed on 9 January 2019]

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Essays About Fashion: Top 5 Examples and 9 Prompts

If you are writing essays about fashion, check out our guide of helpful examples and exciting writing prompts to get started.

Fashion is individuals’ way of expressing their personalities. They do this through clothes and accessories that display their tastes and preferences. There are different fashion styles and trends, and anyone can choose anything they want to follow. Additionally, fashion has various benefits, such as boosting self-confidence, lightening moods, and developing creativity. Our fashion choices also help us send messages and present our beliefs. Thus, fashion can also be political .

Below are five essay examples and nine writing prompts to help you create an eye-catching essay about fashion:

5 Top Essay Examples

1. why fashion is important by george k., 2. fashion: an important part of life by ankita yadav, 3. fashion as communication by eunice summers, 4. fashion 2022 by edudwar, 5. the effect of fashion on teenagers in school by anonymous on newyorkessays.com, 1. fashion trends and women, 2. fashion evolution, 3. fashion and starting a business, 4. effects of fashion on society, 5. the best fashion styles for men, 6. fashion trends in different countries , 7. careers in the fashion industry, 8. cultural fashion vs. modern fashion, 9. the best and worst of fashion trends.

“The clothes we wear has become more than merely a way to cover our nakedness; instead it has also become one of the primary ways in which people express themselves.”

George K explains that fashion separates individuals from the rest. A person can introduce himself to others for who and what he is through style choices. Further, the author expounds on how fashion is a very competitive industry that depends on one’s search for identity. The author also points out that every person is unique and thus needs a distinct style to fit them. However, because of constant peer pressure and criticism, an individual’s fashion picks can’t be entirely their own. Ultimately, George K reminds the reader that it’s not just the clothes but how individuals wear and feel in them.

“…if we can do something then it is choosing the right stuff like entertainment, adventure, fashion, etc. All these things can make us happy and are also an important part of life. Fashion always attracts and it is available for all,”

Yadav considers how fashion originated from people’s traditions and cultures and became what it is today through individuals adopting each style and making it their own. In the following sections of the essay, she defines fashion and lists its importance, including how it developed new employment options and how styles speak for the wearer. 

In her conclusion, she encourages everyone to choose their styles and not to mind their age. Fashion helps everyone live life to the fullest.

“Fashion is an industry based on creating a need where there is none and nowadays, due to the current recession, I can understand that fashion may not be people’s biggest concern. But we cannot qualify it as ‘trivial’ since we are surrounded by it; each new generation of customers is highly exposed to commercial influences.”

Summers gives her opinion about the book “Fashion as Communication” by Malcolm Barnard . She identifies points in the work and shares her thoughts on them. The first point being those working in the fashion industry aren’t smart. As a Fashion Marketing student, Summers vehemently disagrees with this statement and recounts her experiences to counter it. She continues to analyze Barnard’s other arguments and agrees with some of them. Summers ends her essay by highlighting that fashion is too essential in modern culture and economic organization for it to be considered “trivial.”

“…the youth cares more about what they wear and how they look which could affect their status in their peer group and meddle with their mental health. Following trends and doing what everyone is doing like a sheep is never a good idea. Fashion is there to reflect your personal style, not copying what other people think is trendy.”

User Edudwar reminds people that fashion is not simply following what’s currently trendy. Fashion is there to give people the chance to show off their individualism and personalities and not present a fake version of themselves to be accepted by society. Additionally, he mentions that youth nowadays are more sensitive to what people think of them, so some will always do everything to follow trends, even if they’re not presentable or appropriate.

“Youths of the present times have indulged themselves in so much fashion that they do not receive sufficient time for other work… The time spent on studies is being used in watching TV programmes, reading fashion articles, or even finding the recent trendy outfits on the Internet.”

The essay discusses the real effects of fashion on today’s youth. The author focuses on kids zeroing in on finding the latest style instead of caring for their studies that directly affect their future. The essay also delves into how youths of yesterday had ambitions and goals in life compared to today’s youths, who prefer to have fun rather than study hard.

See our best essay writing tips to help you write an attractive, attention-grabbing essay.

9 Writing Prompts For Essays About Fashion

To assist you with your essay, we’ve compiled nine exciting writing prompts you can use:

Some women follow fashion trends religiously. They are also more conscious of their physical appearance. Some even go to the extreme and do plastic surgeries to look better in clothes. In your essay, discuss what you think these trends do to women’s perception of their worth and beauty. Add which trends you believe are unhealthy and why there’s more societal pressure for women to be fashionable.

Each era had its styles that directly resulted from that time’s circumstances. Make a timeline of how fashion evolved and the factors that influenced them. At the end of your essay, pick what you think is the best fashion era and explain why.

For this prompt, include the relevant things a future fashion clothing boutique owner should bear in mind. For instance, they should always be on top of the fashion trends and know how to balance demand and costs. Then, find a boutique owner and interview them about their experience to make your essay more fun to read.

Tackle what makes people choose the clothes they wear daily. Some prefer their fashion to display their personalities while others merely follow what they think is popular. To make your essay more interesting, you can do a simple experiment: Go out in public on two occasions: while wearing your fashion picks and donning the latest fashionable clothes. Then, add your findings and how people reacted to you.

Fashion for men is different from women. Although most brands dedicate their line to women, men also deserve to know what makes them look fashionable; this essay lists styles that are excellent for men depending on the setting and event. 

What could be considered fashionable in one country can be seen as disrespectful in another. For this prompt, compile fashion trends many do but are unacceptable in other places. Reasons why may include religion or tradition. Use research data and cite reliable sourcing for a compelling piece.

In this essay, identify the career opportunities available in the fashion industry, including the steps to get there. Next, list the different job roles within fashion, and describe the responsibilities for each. Then, add tips on succeeding in that job and standing out from the rest. For an intriguing essay, conduct interviews with professionals within the industry and include this in your piece.

Our ancestors’ culture greatly influenced today’s fashion. Meanwhile, modern styles are those that the current generation uses. Write an essay about cultural and contemporary fashion’s differences, similarities, advantages, and disadvantages. 

Fashion trends come and go. However, not all popular fashion is pleasing to the eyes. For this essay, compile a list of what is, in your opinion, the best and worst fashion trends. Then, describe why you have formed these opinions and describe the details of each outfit.

Are you looking for your next essay subject? Check out our list of the best writing topics for students .

Maria Caballero is a freelance writer who has been writing since high school. She believes that to be a writer doesn't only refer to excellent syntax and semantics but also knowing how to weave words together to communicate to any reader effectively.

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Fashion in the Clothes Industry

Introduction, fashion in the clothing industry, other trends of fashion and their effects.

Fashion refers to the dynamic trends in the preference of the use of a certain good or service. The term fashion is however heavily used in the clothing industry and it is sometimes taken to be synonymous with its trends. Normally, different fashionable trends exist in a given culture at any given time and thus fashion has contributed substantially to cultural trends. Therefore, fashion can be viewed as a constituent of culture. Due to fashion, items like clothing are dumped simply because they are outmoded. This essay analyzes contemporary evidence on Karl Marx’s ideas about fashion desire. He argued that the whim for fashion is “murderous and meaningless”, Marx (Barthes, 2004, p. 1).

Fashion dominates the clothing industry that it has almost become synonymous with changes in clothing preferences. This industry is characterized by product seasonality due to its hyperinnovation. Different fashions in the clothing industry have different designs. Thus the industry faces considerable product-design instability. There is also a characteristic lack of standardization for a given design, which is also influenced by fashion trends. A given design is also made in different sizes to accommodate the variations in the body sizes of the customers (Templeton, 2003, p. 1). An example of how the lack of product standardization sometimes stems from fashion is the contemporary desire of women to have slim bodies. This makes to design clothes that are smaller than the person who wears them for the person to look thinner. This is because the designers have to comply with the fashion demands of the customers who buy and wear their designs. The fact that the clothes industry is characterized by the non-standardization of products from a specific design and their instability has led to problems in the industry associated with difficulties of mechanized production. Thus, the high level of innovation required in this industry necessitates flexibility in the methods used in production. This allows future changes in design specifications to be easily implemented without the need to obtain tools to accommodate the change. Thus, by using flexible means of production the clothing industry has been able to keep up with trends in fashion, releasing a myriad of designs at any given time. These designs are also released in a variety of tests like color, size etcetera (Arnold, 2001, p. 81).

The availability of different designs at any given time that conforms to fashion requirements provides fuel for the growth of the desire to meet fashion demands by society. This desire can become very disastrous because fashion is mostly an appreciation of change that is not guaranteed to be better. Fashion enthusiasm in the clothing industry, which is in the lead in comparison with all other industries, has diverse effects on the socio-political, cultural, and economic welfare of society. To start with, fashion is about being placed into a given social class. It may build the image of a person positively negatively. This is because fashion, especially clothing is not always appropriate for everybody. A certain design is made to suit a particular group of buyers. If a person, who does not belong to that, buys that design, it will probably make him/her look worse than he/she would look wearing clothes that are not in fashion but fits him/her better. Secondly, fashion whims can affect our social lives substantially (Briggs, 2008, p. 1). A person who is obsessed with the acquisition of newly designed clothes and clothes that are in fashion may use too much money on clothing that he/she may make them neglect other important needs like food, education, and health etcetera. This will seriously impact the life of this person. Consider a case where he/she prioritizes fashion over career development. In this case, the financial welfare of this person will be greatly affected since he/she is spending lots of money on fashion and their careers are possibly stagnant. Most of the fashion needs, especially in clothes, are fulfilled without the need for the item being acquired. New clothing is bought not because the existing clothes are outworn but because they are outmoded. This leads to the accumulation of a lot of clothes that are not necessarily needed. The outmoded clothes may be thrown away following fashionable acquisitions. This, arguably, amounts to wastefulness. It can, therefore, be argued that the gratification of fashion needs is disastrous. Karl Marx claimed that the desire developed by people to meet fashion expectations is murderous. With this, he meant that fashion desire can lead to a lot of problems that may slowly make one lose the meaning of life.

An essay on fashion would be incomplete without highlighting the effect of fashion on culture. Fashion designs have been progressively developed to erode certain cultural values (Loiterton, 2003, p. 1). These values such as appropriate dressing codes in different environments have been affected due to the competition in the fashion industry that has seen the creation of, arguably, inappropriate designs. Contemporary clothes designs are very different from the designs of the early twentieth century. This is evidenced in their difference in skin exposure, the material used, and sexual provocation. The dressing code for various occasions and places has also changed over the years. For example, the dressing code for the contemporary church is not as it was three decades ago. People are now attending church services in unbelievably provocative attire. This way, fashion has been crucial in changing cultural values (Hanssen, 2006, p. 35).

Fashion enthusiasm in the clothes industry is also, arguably, murderous. Provocative designs, especially those meant for sexual provocation, do not escape the appreciation of women. Most of these women develop a taste in these kinds of designs due to their ability to affect men and they wear them when they are sure they are to get an audience of men. They, therefore, wear these designs purposely to attract the attention of the men. This is especially evident in women’s preferences for the most seductive designs that are designed showing way too much skin. To this effect, some of the enthusiasts of these kinds of designs may suffer humiliation or even assaults. Consider the following example. Inappropriate dressing in some functions or environments may make the victim be forced to leave the function or environment (Hochswender, 2008, p. 1).

Karl Marx predicted that the sewing machine would organize the clothing industry and form systematic production of clothing that would phase out the murderous and meaningless desires of conformance to fashion (Briggs, 2008, p. 1). Due to their cheap availability and unlimited entry into the industry, a lot of independent contractors who have been very helpful to brand owners and retailers emerged with the invention of the sewing machine. The brand owners and retailers give manufacturing contracts to the contractors and thus they outsource manufacturing to attain flexibility and cut down costs. This has led to mass production of a myriad of ready-made designs which in turn has been very critical in reducing fashion enthusiasm (Breward, 2003, p. 67).

Fashion is not only confined to the clothing industry. It touches every aspect of life. The media, celebrity cults, catwalk presentations etcetera mount massive pressure on people who are obsessed with fashion. The targets of these pressures are obliged to live in conformity with preset ideas about fashion and beauty. This has led to a lot of undesirable issues in society. Some of these issues include eating disorders related to the quest for beauty, cosmetic surgery meant to maintain or improve body shapes and make people look more beautiful. The fad in the copying of the lifestyles we see in the media, like celebrity lifestyles, gives an account of the meaninglessness of both fashion and zeal to its conformance. Consider for example the fashion of body tattooing. Many people have tattoos only because they think that a certain celebrity’s tattoo looks good. Others may even do it because their friends have done it and they do not want to be the ones left out. Others may tattoo their bodies because they think that living without a tattoo is, kind of, outmoded. There are even several people who follow certain trends in tattooing their bodies. A person may start by tattooing the name of his/her mother and later yield to tattoo fashions of girlfriend/boyfriend names, technology logos, celebrity names or images, etc. We find ourselves doing things that are unnecessary just to conform to the trends in society and look ‘up-to-date’. You may find that after yielding into several ‘tattoo pressures’, one’s body is filled with tattoos such that the body loses its attractiveness. Revisiting the issue of surgery, many people go for surgery because they know of somebody who has done the same. There are shocking statistics of people who have done breast enlargements and the like. These are things that can only be explained by fashion and psychological reasons. This is because the pressure that is characteristic of fashion reaches many people and only some yield into some of these things (Helland, 2008, p. 32).

Moreover, the influence of music and movies on the youth is also a representation of the power of fashion. Young people have always been affected by the character fashions of music celebrities and movie actors. Music videos have for a very long time acted as the dressing benchmark of the highly impressionable youth. Music video celebrities and movie actors are, to the youth, the epitome of social fitness. The conformance to fashions seen with music and movie celebrities has had a tremendous effect on youth behavior. It has contributed substantially to the issues of misbehavior evident in the youth today. The youth copy negative characters from music and movie celebrities thinking that they are cool. However, music and movies have also changed the youth for the better. The language of the young people who constructively copy movie language can be said to be improved. The same is true for those who copy the good characters of movie celebrities (Hoare, 2007, p. 1).

The desire to conform to fashion in the clothes industry can be reduced, but it can not be stopped. The industry itself is very dynamic in terms of the variety of designs with time and the multiplicity of manufactures of a single design. Thus these varieties are destined to develop fashions that instigate conformance enthusiasm in people whom they target. Although fashion enthusiasm might be detrimental, fashion forms a very important part of the culture. It is through fashion that new products are made, which leads to invention. Innovative products compete with other existing products to create new products that will impress potential customers. Buyers should, therefore, control their enthusiasm towards conformance to unnecessary and undoing fashion and use fashion productively by making wise spending and dressing decisions. Concerning the other fashions, it is very necessary that before we make a major fashion decision, we think carefully. Many people have regretted conforming to fashions that make them change their bodies permanently like having cosmetic surgery or having permanent tattoos. This is usually very bad especially because once a permanent tattoo is made or cosmetic surgery is done, it is not easy for things to get back the way they were. Fashion should therefore be used to benefit people and it should not be an obsession making people lose themselves to things they regret in the future. It should thus help people to get the best out of themselves and it should not bring the problems mentioned above. In summary, the negative side of fashion normally exhibits itself if we do not control ourselves and thus we should always control our passion for fashion.

Arnold, R. (2001). Fashion Desire and Anxiety . Web.

Barthes, R. (2004). The fashion system. Web.

Breward, C. (2003). Fashion . Web.

Briggs, A. (2008). “The Murderous, meaningless caprices of fashion”. Karl Marx,  1867, Capital (1). Web. 

Hanssen, B. (2006). Walter Benjamin and the Arcades Project . Web.

Helland, J. (2008). Caprices of fashion . Web.

Hoare, S. (2007). Review- Fashion, Desire and Anxiety . Web.

Hochswender, W. (2008). Foresighted designers look to lingerie . Web.

Loiterton, A. (2003). Technology tattoos – fashion or whim? Web.

Templeton, S. (2003). Caprice Bourret . Web.

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Home — Essay Samples — Environment — Fast Fashion — The Environmental Impact Of The Fast Fashion Industry

Fast Fashion: The Environmental Impact of Clothing Industry

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Introduction, the effects of fast fashion on the environment, works cited:.

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Careers in the Fashion Industry Essay

Trend forecasting, fashion product planner, manufacturer’s representative.

This paper is designed to identify and describe three careers in the fashion industry that I consider the most attractive and exciting. To detect the jobs that would fit me personally, I tried to analyze myself, my character traits, natural qualities, most significant interests. As a result, I came up with three professions that, in my opinion, would be suitable for me. They are Trend Forecasting, Fashion Product Planning, and Manufacturer’s Representative.

A trend forecaster’s job is to conduct research on fashion trends and predict the ones that are to come up in the nearest future. The professional of this kind needs to stay connected continuously with the rest of the world and all of its sides to influence fashion. Trend forecasters monitor the moods and events in the world; they follow the pulse of fashion and everything it depends on. In the contemporary world, trend forecasters rely mainly on the virtual connection. The Internet is an excellent source of complete information concerning fashion trends and events that shape them, such as art, culture, history, technological progress, latest designs, and people. The internet is the perfect means of connection between the trend forecaster and their field of work. The other sources of information for these professionals are market research, communication with designers and peers, monitoring the results of fashion leaders, and fashion shows, informing the forecasters about the latest trends concerning fabric and fiber. The tasks trend forecasters perform are very important for the companies they work for because their predictions are the basis for the future orientation and directions for the whole business. This way, this job carries many responsibilities and pressures. The incorrect forecast may lead to a severe loss of revenue for fashion companies.

A fashion product planner’s primary function is to determine which raw materials will be needed for the manufacturing of the desired product and buy them. A fashion product planner’s responsibility is to carefully break down the process of product making into parts and order all of the materials required. To collect all of the information about the future needs for the product, the fashion product planner needs to be in contact with departments such as design and product development, learn about the sales rates of each product, be in communication with the suppliers of the materials to know if all the parts are available for order, be aware of forecasts of future and past sales, the level of demand, scheduling and monitoring the work process, and be able to calculate it all and meet the deadline. Basically, fashion product planners maintain order and organize the process of manufacturing; their planning is the basis of the success of the whole business and its products. The characteristics of a person pursuing this profession include the knowledge of several different languages and the ability to communicate very well and stay connected with the offshore suppliers.

The duty of a manufacturer’s representative in the sphere of fashion is to market and sell the lines of clothes. It is not enough to just produce high-quality goods; it is vital to be able to introduce them to the customers in a way that makes them popular and attractive. This is the key to success, and this is what the manufacturer’s representatives do. This career is based on very skillful communication. In order to be able to sell a product of any kind, a sales representative needs to be aware of its advantages and disadvantages, learn the customers they target and their primary needs concerning the product marketed, develop trust and partnership, maintain connections. The manufacturer’s representative has a duty to arrange meetings with customers, who are mainly retail buyers that own websites or stores. Such clients are interested in investing only in successful lines of clothes, which would bring a good income. This is why the representative is obliged to introduce the products of the manufacturers in the best way possible. Besides, the primary key to the success of a manufacturer’s representative is the connections; the satisfied buyer will return and repeat business, making the revenue of the manufacturer and the reputation of the representative higher. The representative has to remember that all of the clients are different, so the same line may be presented in various ways to several retail buyers.

In conclusion, all of the careers selected for this paper include a lot of responsibilities and pressure. They require people ready to face challenges, able to work hard, and be resistant to stressful conditions. They also are based on planning, calculations, and preparations. People working in these professions are very organized and busy; they have to take care of a lot of details and aspects of their elaborate plans, take into consideration multiple possibilities, and work around various obstacles. In my opinion, some of the essential traits for professionals of all three kinds are flexibility, reliability, excellent communication skills, endurance, and knowing how to plan.

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BGFN MAGAZINE >> News >> Events >> 30 Global Leaders in fashion industry to speak out in Moscow

30 Global Leaders in fashion industry to speak out in Moscow

Russian Fashion Council launches the first Fashion Futurum Conference held on 14-15 March 2016 in Moscow , Russia. Over 30 executive level insiders from 12 countries and the world's top 4 fashion capitals will gather under one roof at Manege to define the current trends in fashion industry and how it effects the future. The Conference will commence in frames of Mercedes-Benz Fashion Week Russia , the biggest fashion week in Eastern Europe (scheduled on March 11-15).

Fashion Futurum Conference is to be a platform for both Russian and international industry leaders, visionaries and key fashion players to share their experiences and views on the current state of fashion industry around the world and its role as a driver of creative economy. It could help to revolutionize the Russian fashion economy which should play the significant role on USD 60 billion textile and apparel market in Russia. Alexander Shumsky, founder of the Fashion Futurum and President of Mercedes-Benz Fashion Week Russia, is addressing this problem with 9 panel sessions. A separate topic for each panel session will be discussed. Topics include new educational standards, government support of the industry, innovative and sustainable production, new technologies, role of fashion clusters, importance of creative process in fashion business, young talents and independent brands, the future of fashion weeks, etc. See the full program at the official website of the event www.fashionfuturum.com .

Among the speakers of the Conference: Mario Boselli (Honorary President of Camera Nazionale Della Moda Italiana), Carlo Capasa (President of Camera Nazionale Della Moda Italiana), Zhang Qinghui (Vice President of China Fashion Association), Nadya Valeva (President of European Fashion Council), Ignacio Sierra (President of European Branded Clothing Alliance EBCA, Belgium; Director General of Grupo Cortefiel, Spain), Simon Collins (Creative consultant, Chairman to the Advisory Board of WGSN, USA), Stefan Siegel (Founder & CEO of Not Just A Label, Great Britain); Sara Maino (Head of Vogue Talents, Italy), Mauro Galligari (Founder & CEO of Studiozeta, Italy), Lars Byrresen Petersen (Digital Director, Visionaire, France), Covadonga O’Shea (Founder, ISEM Fashion Business School, best-selling author, Spain), Danit Peleg (Fashion Designer, Israel), Dr. Amanda Parkes (Chief of Technology & Research, Manufacture NY USA), Filippo Ceroni (CEO of Grazia Bagnaresi, Italy), Burak Cakmak (Dean of Fashion of Parsons School of Design, USA), Danilo Venturi (Dean of Polimoda, Italy), Barbara Trebitsch (Head of Fashion School of Domus Academy, Italy), Sara Azzone (Head of Campus of Instituto Europeo Di Design, Italy), Eddie Mullon (CEO of Launchmetrics, Founder of Fashion GPS, USA), Craig Arend (Fashion photographer, consultant, Virtual Reality expert, USA), Carl Waldekranz (CEO of Tictail, Sweden), Kaat Debo (Director & curator, Mode Museum Antwerpen (MOMU), Dr. Kate Bethune, (Senior Fashion Researcher, Victoria & Albert Museum, Great Britain), Piia Lehtinen (President of the Board of Design District Helsinki, Finland).

Information: image.net Photos: fashionfuturum.ru

Tags: fashion industry , conferents , event , Fashion Futurum , trends , Mercedes-Benz Fashion Week Russia , designer , business , photographer , business , world , technology , fashion cluster

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Boyana Ivanova

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