business plan for float spa

Starting A Float Tank Business

We can help you with starting a float tank business the right way

Here's a collection of insights we've gained from nearly a decade of launching and growing some of the top float centers around the world. Our launch strategy can get you 100 members before you open!

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Launch Plan

by More Floats

Last Updated: Feb. 7, 2023

Introduction to Starting A Float Tank Business

When you want to open a float center, it’s vital to spend time planning out your spa and ensure your budget fits your goals (and includes a considerable amount for unexpected expenses and delays). It’s standard for many businesses across the board to miss their original opening schedule, but with a float center there are so many factors involved since the industry is still forming and maturing. Especially if you are the first or one of the early leaders in your area, you may have to work with developing the processes and standards for your local health authority.

This is not an exhaustive list. It’s some of the most important insights I’ve gained from floating and launching float spas and key issues I see happening in the industry for other centres.

Major Considerations: Avoiding Past Mistakes

Starting a float tank business comes with a ton of major considerations that are unique to it. If you think about it, it makes sense that it may be quite difficult to sell the service of pure silence, darkness and deep relaxation within a world of endless noise and light pollution. Add into that the understandably high expectations around cleanliness along with the chemistry and plumbing that go into making that happen for each and every person who comes in for a float session — you need to have a clear plan built off of the expertise of others in the industry. Things never go as planned, so here are a few key considerations we have seen play out for our partners and others in the industry to think through for yourself when starting a float tank business.

• Finding the right space to lease — We have seen and heard horror stories of people signing a lease only to realize that the building is not ideal for soundproofing (or presents unexpected challenges that increase the complexity and cost). Or even worse, to have the landlord rent out an adjacent space to your polar opposite in a heavy metal cross fit gym. You are selling silence, an escape from the regular noise of our busy world. Ask more questions than you think you need to and do your due diligence when finding your space. When possible, try to include additional points in your lease that help ensure the success of your float spa.

• Planning for delays and money pits — The last thing you want is to run out of money before or right after you open your doors and end up scrambling to bring in revenue. We have heard horror stories of being ghosted by contractors (after payment of course), leases lost after being signed, and government approvals throwing a wrench in your launch dates. Desperation is often the deflating killer of many businesses as you start to look to options you normally wouldn’t to try and keep your business going. This is where we see many people being convinced by deal sites like Groupon to bring in new customers at much lower rates, which too often leads to highly critical reviews, a major opportunity cost and customer service nightmares. Be sure to add a considerable amount of money in your budget and time on your schedule to allow for any delays or extra expenses that pop up along the way. Plus, as you’ll read below, don’t forget to have a reasonable marketing and advertising budget for your float center. Let’s be honest, this isn’t a Field of Dreams, you need to pay and put in major effort to make people aware of you, educate them about floating and then have them be convinced to try it out for the first time (and finally come back again and again). Need an idea of how to plan out your timeline? Check out this timeline put together by Float Tank Solutions .

• Be clear in where you’re positioning yourself — Do you want to be a premium option in your area (reach out and we can help make that happen)? Is it your mission to help provide more affordable floats without devaluing the service? Will you want a family-friendly, local business vibe or a modern minimalist spa aimed at the business community? It’s vital to answer these questions for yourself in the context of where you’re opening your business to inform every decision as you build your business and it evolves over time. The absolute last thing you should do is skip this or start to compromise on your previous decisions as it will lead to inconsistency across your brand and business. A premium business should not be on Groupon or doing flash sales. Your social media posts should not be kitschy memes if you invested heavily to have the best spa and website compared to the other centers in your area. When you launch your business with higher prices and some things start to conflict the premium messaging you first put out, people may not believe it and therefore won’t be willing to pay the additional price at your spa. In the same way, if you invest much less for a basic, family-run feel at your float center than it probably doesn’t make sense to be the highest price. Choose a position and be clear with it everywhere.

Common Struggles, Delays and Roadblocks

While you can’t predict the future or how your launch will play out, there are some common patterns we’ve noticed happening to keep an eye and ear out for, while planning into your budget and schedule too.

• Getting approval from city and health authorities to ensure you are not blocked from opening or shut down
• Issues with buildout resulting in delays or extra expenses (project management, poor estimations, material delays)
• Float tank delivery and installation (including soundproofing, heating, proper preparation and floor levelling, etc.)

Marketing / Advertising to Open A Float Center

“The best time to plant a tree was 20 years ago. The second best time is now.” — Proverb

While we definitely need more trees right now, this quote helps to convey a good point for marketing as well. You always want to start earlier than you think. Floating is still in its infancy, so you have an uphill battle of bringing awareness to the benefits, safety and sanitation of the practice — as you also break down the negative misconceptions ( please do not share Stranger Things memes ). A lot of your work early on is about educating people and providing them with a training of sorts with their first float and consecutive sessions until it clicks for them. This will be your main focus up front before and during your launch, but it never stops as you continue to try and win over first timers to try it at your float center.

There will be an overwhelming number of factors top of mind as you launch your center, which is why it can be so helpful to work with experts who know the industry and have been through it before. Questions like:

• How much should I spend on ads?
• When should I start advertising?
• How do I know that our advertising is working?
• How do I properly educate and prepare first timers? 
• What is the return on my ad spend and marketing efforts?

In the 2020 State of the Float Industry report from Float Tank Solutions , the #1 response (40.1%) from existing float centers to the question of “What was the most difficult part of opening?” was marketing.

That’s why it’s so important to work with someone who’s been there before and has vast experience across the industry successfully launching float centers. Below, you can see some case studies on work we’ve done in the past to launch float centers around the world, kicking off their success tremendously and constantly learning from each one to get better each time!

Also, in the report existing centers also chose Facebook Ads as the second most effective part of their marketing strategy, second to word of mouth and referrals. This is in line with our strategy that we’ve developed and refined since 2015, utilizing the power of Facebook advertising as a way to introduce people to floating, educate them and get them excited about the benefits, while also using contests, automated emails and other marketing and sales strategies to boost referrals, 5-star reviews and word of mouth to leverage the powerful stories and benefits that floating can provide. All of the top four answers are covered within our partner plan (Word of Mouth/Referrals, Facebook Ads, Instagram, and Google Ads). We’ve been doing this successfully for more than 7 years now and have developed and polished strategies that are helping to launch and grow various float centers around the world. We take care of it all so that you can focus on running your center and providing the best experience possible, only helping to drive more 5-star experiences, reviews and word of mouth!

See and read some of the examples below.

Case Studies: Open A Float Center

Dive into some examples of our past work with our partners to get a better understanding of where to aim when starting a float tank business or how we can partner with you to exceed your expectations and blast past your goals:

Launching the first float center for Float Station (2016 – doubled goal of 100 founding members by their launch date)

Opening a second location for Tao Float Loft (2017 – 46% higher total sales compared to first location launch)

Starting a premium floatation tank centre in London for Float Hub (2019 – hit goal of 100 members upon launch)

Case study coming soon!

Launching a float center for Float Stafford (2021 – hit goal of 100 members before launch, 20% under budget).

Every new center that we’ve launched has hit or exceeded their goal (in all cases launching with at least 100 founding members) and the second center that we launched for Tao Float Loft started off with 46% higher total sales than their first location.

Recommended Reading and Resources

Floatation Tank Association (FTA) – The Floatation Tank Association has been serving the worldwide floating community since 1983. They are dedicated to serving the interests of float center operators, floatation tank manufacturers, educators, consultants and the floating public by creating standards and best practices that promote health, safety, sanitation, and the consistent dissemination of accurate knowledge and information about floating.

Float Collective – A not-for-profit and free Facebook group that is full of conversations around almost every surprise, challenge or piece of advice you may need when opening or running your float center. Tap into the wealth of knowledge from thousands of other float center owners and operators.

Float Tank Solutions – Great free resources and tons of industry experience running centres in terms of the chemistry, build out and technical nuts and bolts that come with hosting this unique type of space in your community.

Float Conference – Meet up with people in real life to connect with others who are preparing to launch, those who’ve done it before and attend workshops or talks to help bring clarity to your vision for starting a float tank business.

Ready to kick off the success of your float center and gain a partner who’s done it before?

We have a 100% success rate in launching new float centers with at least 100 founding members before they open their doors, along with a much larger customer base through emails and social media audiences that convert into customers upon opening. It’s all based on a proven strategy we’ve utilized and refined over the years that we’d be happy to customize and implement for you to help your center achieve success right away!

Learn more about our Launch Plan and strategy!

We’ll get you 100 members before you open your doors

Here's a collection of insights we've gained from nearly a decade of launching and growing some of the top float centers around the world. Will you be our next successful launch (our success rate is 100%)?

My Experience Floating 14 Days Straight

Recommended for you, from john c. lilly’s experiments to modern-day wellness: the evolution of float therapy, introducing more floats 2.0, escape into serenity: why float therapy is the ultimate valentine’s day gift.

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Starting a Float Center – Things to Think About

What do you need to think about before opening your float center or spa.

Are you thinking about opening your own float center or spa? Or maybe you’re thinking about adding float therapy to an existing business. Floating is an industry with unique challenges.

Bob Dapper, owner of Royal Spa, has been building float tanks and working with float center owners for several years. He’s familiar with the many issues they face as a float business startup.

Aaron Douglas is owner of A Place To Float in Indianapolis, Indiana. In their first year of business, A Place to Float managed more than 10,000 floats. Aaron spent more than two years planning his float center and has learned even more since opening.

In this series of videos Bob and Aaron discuss questions and issues that you want to consider as you think about starting a float business and opening your own float center. These videos deal with the following topics:

• Starting a Float Business? Think About the Whole Experience
• How much time do you spend cleaning?
• Dealing with Health Department and Government Requirements
• HVAC Considerations and Dealing with Humidity
• Open vs Closed. Should you go with float pods or float rooms?
• Why the Circulation Pump Should Always be Running?
• Towels: Laundry Service vs Washing Machine
• What About Room Design?
• What to Expect with Routine Maintenance

After watching, feel free to submit your own questions via our Contact page or send us an email to [email protected] with “Float Tank Questions” in the subject line.

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Unlocking the Potential of Your Float Spa Business

Marketing a Float Spa business requires a harmonious blend of creativity and strategy, aiming to convey the unique tranquility and wellness benefits your spa provides. In an ever-competitive landscape, standing out is key. Crafting a compelling brand narrative that resonates with your target audience's desire for relaxation and rejuvenation is crucial. Visual storytelling, through serene imagery and soothing color schemes, forms the cornerstone of this approach. Engaging content that educates potential customers about the myriad benefits of float therapy can further pique interest and drive bookings. Leveraging social media platforms to showcase customer testimonials and serene spa experiences enhances credibility and invites engagement.

Incorporating visually stunning designs into your marketing materials can significantly amplify your message's impact. Utilizing tools like Desygner, create breathtaking digital brochures, flyers, and social media graphics that capture the essence of tranquility your Float Spa offers. Storytelling through visuals not only attracts attention but also retains it, fostering a deeper connection with your audience. Encouraging user-generated content, such as photos or videos from satisfied clients, can transform customers into brand ambassadors. Tailoring your messaging to reflect seasonal promotions or special packages can keep your offerings fresh and enticing. Remember, consistent branding across all channels solidifies your identity and enhances recognition. Ultimately, a well-rounded marketing strategy that emphasizes aesthetic appeal and customer-centric communication will set your Float Spa business on the path to success.

Did you know that floatation therapy is one of the fastest-growing wellness trends, appealing to a wide range of individuals seeking relaxation and mental clarity? This unique selling point is what makes marketing a Float Spa business both an exciting challenge and an opportunity. How to market effectively involves understanding this unique appeal and leveraging it in every strategy you deploy. It's not just about selling a service; it's about promoting an experience that can transform one's mental and physical state. Capturing this essence in your marketing efforts will set you apart in a crowded wellness market.

Understanding Your Target Audience

Before diving into any marketing strategies, it's crucial to have a deep understanding of who your target audience is. When thinking about how to market your Float Spa, consider the wide range of individuals who seek out floatation therapy--from stressed-out professionals to athletes looking for recovery options. By identifying specific segments within this broad audience, you can tailor your messaging to speak directly to their needs and desires. This means crafting content that resonates on a personal level, making potential customers feel understood and valued. Understanding your audience is the first step in creating a connection that leads to conversion.

Crafting Your Unique Selling Proposition (USP)

Your Unique Selling Proposition (USP) is what makes your Float Spa stand out from the competition. In the realm of floatation therapy, it could be something as specific as your cutting-edge tanks or as broad as an unparalleled customer service experience. The key here is to clearly communicate why someone should choose your spa over others. This isn't just about listing features; it's about highlighting benefits that resonate with your target audience's deepest needs and wants. Creating a compelling USP involves deep reflection on what makes your business truly special.

Leveraging Social Media Effectively

When considering how to market your business, you cannot overlook the power of social media. It's where conversations are happening, and where your potential customers spend a significant amount of their time. However, effective social media marketing goes beyond posting regular updates; it's about engagement and creating a community around your brand. Share behind-the-scenes content, customer testimonials, and educational pieces about the benefits of floatation therapy. Remember, consistency is key in keeping your audience engaged and interested in what you have to offer.

Utilizing Content Marketing

Content marketing is another essential component when figuring out how to market your Float Spa effectively. It's all about providing value beyond just trying to sell something. Create blog posts, videos, or podcasts that address common questions or concerns related to floatation therapy. Not only does this establish your brand as an authority in the field, but it also helps with SEO (Search Engine Optimization), making it easier for potential customers to find you online. Always aim for quality over quantity when it comes to content creation.

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Investing in Local SEO

Local SEO is particularly important for brick-and-mortar businesses like Float Spas. Ensuring that your business appears in local search results can significantly increase foot traffic and bookings. This involves optimizing your Google My Business listing, collecting positive reviews, and making sure your website mentions location-specific keywords. Additionally, local backlinks from reputable sites can boost your search engine rankings even further. Local SEO may seem complex at first glance, but its impact on visibility is undeniable.

Offering Promotions and Incentives

Promotions and incentives are excellent tactics for attracting new customers and retaining existing ones. Consider offering first-time visitor discounts or creating a loyalty program that encourages repeat visits. These offers not only incentivize customers but also provide an opportunity for them to experience the benefits of floatation therapy firsthand. Moreover, strategically timed promotions around holidays or special events can generate buzz and increased bookings. Remember, the goal here is not just short-term gains but building long-term relationships with customers.

Leveraging Design Tools Like Desygner

In today's digital age, visual content plays a critical role in capturing attention and conveying messages effectively. That's where tools like Desygner come into play, offering easy-to-use design solutions for businesses without extensive graphic design resources. With Desygner, creating visually appealing social media posts, promotional materials, and online ads becomes simpler and more accessible. Its intuitive interface and vast library of templates make professional-looking design achievable for everyone. Leveraging such tools can significantly enhance the visual aspect of how to market your Float Spa.

In conclusion, standing out in today's crowded wellness industry requires not just high-quality services but also strategic marketing that speaks directly to your target audience. For float spa businesses aiming to elevate their brand and attract more clients, understanding and implementing comprehensive digital and traditional marketing strategies can create a significant impact. It's about creating an experience that resonates with your customers, both online and offline, thereby fostering loyalty and encouraging word-of-mouth referrals.

Developing a robust online presence is crucial. In an era where the first interaction with your business is likely to be online, ensuring your website is reflective of the serene and healing experience your float spa provides is essential. Social media platforms offer an invaluable space to showcase customer testimonials, immersive experiences, and educational content that positions your spa as a leader in the wellness sector. Furthermore, engaging with your community through these channels builds trust and encourages a dialogue with potential customers.

Email marketing campaigns and partnerships with local businesses can further extend your reach. By offering exclusive deals or informative content related to health and wellness, you can keep your subscribers engaged and informed. Collaborating with health-focused cafes, gyms, and yoga studios can introduce your services to a broader audience who are already inclined towards personal well-being.

To effectively capture the essence of your brand and ensure consistency across all marketing channels, here are eight actionable strategies:

• Optimize your website for SEO to increase visibility in search engine results.
• Leverage social media platforms for storytelling and user engagement.
• Use email marketing to nurture leads by providing valuable content.
• Create partnerships with local businesses for cross-promotion opportunities.
• Offer first-time visitor discounts or membership packages.
• Host wellness events or open houses to introduce potential customers to float therapy.
• Encourage user-generated content by creating a hashtag for visitors to share their experiences.
• Utilize Desygner for crafting eye-catching promotional materials without needing extensive design skills.

To truly set your float spa apart from the competition, embracing tools like Desygner can revolutionize how you approach marketing material creation. With its intuitive design platform, you can easily produce professional-grade visuals that reflect the calming and rejuvenative nature of your brand. Elevate your marketing efforts today by signing up at Desygner.

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Starting a Floatation Therapy Center

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Have you tried floatation therapy and felt really good afterwards? Do you want to share your experience in floatation therapy with others?

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Do you think starting a floatation therapy center is a good idea? If you do then here are a few things to consider before starting a floatation therapy center.

Trying to break the industry of health and well-being businesses can be difficult with the growing popularity of more new and improved relaxation treatments that are available in the market. One of these new relaxing treatments is the floatation therapy. If you are interested in opening your own floatation therapy center then you have to consider the following things.

The first thing that any business owner must consider in opening a business is the kind of business that he wants to offer. You may be thinking that you have already figured that out because you want to start a floatation therapy center but the idea of a floatation therapy center can be broken down into many other ideas. Do you just want to have a simple floatation therapy center that has floatation tanks and nothing else or are you interested in adding a little extra to the business to keep it apart from others? May be you also want a massage before or after the floatation therapy or may be some other relaxation technique that would go well with a floatation therapy center. You may also have to decide on what aspect of therapy you want to focus on. Are you interested in merely marketing the general relaxation and zero gravity feeling of a floatation therapy that is said to lower cortisol, release endorphins and stimulate the brain? Or are you interested in also focusing on the pain reliever and healing component of the floatation therapy? By answering these questions you get a clearer idea of who your market is, your advertisement strategy and location.

After finding out what exactly it is that you want to include in your floatation therapy center and where you want to focus on, you also have to consider the marketing strategy and the competition. Though floatation therapy has been steadily growing in popularity there are still many areas that have little or no floatation therapy centers. You may want to focus on this area rather than compete with other more prominent and older floatation therapy centers. If you are focusing on the health and healing side of the floatation therapy center then you may want to situate your floatation therapy center near a hospital or a place that is visible to hospital goers. It may be beside chiropractor’s clinic. You may also want to think of the cost of floatation therapy center as a floatation tank alone costs around $1,200 to $2,500. The Epsom salts that is used in each tank costs about $300 to $400 and takes a week to dissolve. You would also have to take into account the temperature and sterilization equipment for the floatation tank.

142 Comments

• Thomas Kenny   said on April 22, 2009 anyone interested in starting a float centre should contact Peter Marsh from floatworks in London. He and his business partner have years on experience and have also just finished designing and manufacturing a new float tank (i-sopod) that will blow your mind. Just mention (Tom Kenny) when contacting him.
• Dave   said on April 29, 2009 Hi Tom - thanks for the information - it's very interesting, can I ask what your interest is? is it something you're planning to do yourself? I think flotation tanks could be the next big thing from the quick google search I've just undertaken and the i-sopod float tank looks like a winner if their web site is anything to go by.
• Marcos Williams   said on June 19, 2009 I am really interested in starting a float centre. I like the way the i-sopod is set up and how sleek looking and appealing to the eye it is. Please send me information on the number of tanks recommended to start a centre, costs and/or financing to the following address:[USA] 224 Sharon St. Atoka, TN 38004. My email address is the easiest way to contact me.
• Brendan   said on July 11, 2009 I think there is some very inaccurate information on this Article. In US$ Float Therapy Tanks/Tubs cost between $7000-$40,000 each and the salt can cost $600-$1100 depending on the size of the Float Therapy Tub you order. There are 17 Float Therapy Tank/Tub Manufactures in the World Today, the least expensive are made in Canada.
• james   said on September 5, 2009 I am interested in starting up a centre in johannesburg.
• Helen   said on March 11, 2010 Have you progressed with starting up your float tank centre? I see there is already one in Jhb, but nothing in Durban, where I live. Don't you want to start one here?
• Janet Sorber   said on September 21, 2010 I am interested in starting up a floatation therapy centre in East Brunswick, New Jersey, USA Where I live, there is nothing.
• Cory J. Denbo   said on December 8, 2010 I think this could be very beneficial in my area. If anyone has any information please email me. I had already sent a message to the people in London mentioned above. I got a generic message, hopefully that will get back with me with something more personable.
• Steve   said on January 10, 2011 Looking at starting one up in the Interior of British Columbia Canada.. Please inform my with all info you provide. Including pictures of new models and accurate costs. TY
• Tiffany   said on January 14, 2011 I would like to start up a flotation therapy centre and am looking to lease the tank, any ideas?
• ian   said on January 30, 2011 what kind of license do you need and i'm going to build my own tanks to save cost start a center with my friend who is a massage therapist.
• Alyson   said on February 9, 2011 I would like to know what kind of business license, if any, is required and who or where to get such license for the state of Ohio. Also, if you market from a pain management stance, do you have to have any type of medical degree to claim it is good for the body?
• Jake Ratzlaff   said on February 16, 2011 I am writing a business plan for a flotation therapy facility as a student at Northern Arizona University. I would like all information you can give me on the logistics, finance, and market of a flotation facility. Thank You
• Sallie   said on April 11, 2011 I am very interested in starting a floatation tank/room business in our area I have done some initial investigations but would really appreciate your assistance/knowledge. Many thanks. I look forward to hearing from you. Kind regards, Sal
• Ryan Folk   said on July 4, 2011 I am interested in opening a flotation center in Columbus, Ohio. Any and all advice is welcome and appreciated. Email at [email protected]
• Janet   said on September 6, 2011 We've started and developed a successful floatation business as an adjust to other holistic therapies that we provided. We offer consultation, design, forms, marketing, training for you and your staff and installation if necessary. Would love to help you with your business.
• Karine   said on September 12, 2011 Keen to set up a float centre business. love floating but there's no where near anywhere that has one available to the public. I have to drive 60 miles which kind of takes the relaxation clean out of me afterwards. I am from the midlands, uk Any help would be appreciated, especially the projected setup costs as would have to get someone to invest. Email. [email protected]
• Pete OBrien   said on November 20, 2011 We own @ Peace floatation spa in Colleyville, Texas and also, @ Home Theraputic Spas for homes. I can tell you that you need to be very aware of all the details that go into getting the right product for retail and home. If you are interested in becoming a distributor or purchaser of the best spa on the market, contact @ Peace Floatation Spa at 817 846 8509
• JJ   said on December 2, 2011 Ohio would be near impossible to open a float center, the department of health has some of the strictest guidelines for pools and spas, with no definition for float tanks. I had spoken with the head of the health department at the state level numerous times. They wanted to modify the tanks with a bunch of extra things- would have cost thousands extra to get custom made tanks just to fit what they wanted, and they were adamant about using chlorine (absolutely cannot do with float tanks).
• John   said on January 18, 2012 Every State Department of Health will give you the same runaround... A float tank is not a "pool or spa" with regards to regulations - there are few if any regulations that will specifically pertain to a float center other than water quality and cleanliness. Officials will try to lump you in with them (square peg in a round hole), but if you study their regulations you'll realize they pertain mostly to a water park. A float tank is a "single-use tub" and a pump/circulation system is not operating when in use - quite different than a hotel hot tub with 14 people in it. Fight any effort by a regulating agency to lump you into the "pool/spa category" If you'll be using a pre-manufactured float tank in your center, remember, your not "designing" a recreational water facility and shouldn't be required to provide architectural drawings for a new "facility or system." The majority of "issues" you will need to face will be business related, ADA compliance, etc.
• Christ LaManna   said on January 26, 2012 I am looking to start a floatation center/herbal tea/raw juice and kava bar in the Metro Detroit area. I am just beginning to put together my business plan and help would be greatly appreciated.
• Wayne V   said on February 12, 2012 I am really interested in the possibility of opening a float center in my area of CT. I would appreciate any info you could give me on this subject. Thanks. Wayne
• Derek T.   said on February 19, 2012 Hello I would like to start a float center in P.A. I would like to know if any companies lease or have a rent to own option with their tanks. Any feedback would be appreciated. Thank you.
• Gabriel G   said on March 14, 2012 Trying to start a location in San Antonio, TX and love any advice people can give. Thank you.
• julian   said on March 22, 2012 looking to start a center in sacramento ca. Any info would be appreciated. thank you
• Anna   said on March 23, 2012 I would like to start floatation business in Atlanta, Georgia. Is anyone knows law regulations or licenses difficulties?
• Dean C   said on April 1, 2012 I'm in Colorado and I'm curious if anyone in the US is successfully running a float center. I'd like to see some successful examples.
• Jerri   said on April 2, 2012 I am interested in opening several floatation centers in the US. I am open to different cities. Can you provide me with any industry information regarding floating? I am trying to get a better understanding of the market demand for floating and how well the existing floatation centers are performing. Are there any existing floating franchises I could purchase? Any market information would be greatly appreciated!!! [email protected]
• Nick S   said on April 13, 2012 I have the capital available for approx. 1.5 of the Oasis tanks...would be ideal if I could partner with someone bringing the same amount to the table. I also have heavily researched an ideal location in Northern NM. Email: [email protected]
• Nick S   said on April 13, 2012 Anna, I lived in Atlanta for 10 years. The Virgina-Highlands area would be ideal. I would not mind returning to the ATL, but my above post should indicate the extent of my financial contribution.
• Harv   said on April 22, 2012 I'm definitely interested in opening a centre close to Toronto, Canada in a city called Brampton. Anyone willing to share information as to how I can get started please contact me at [email protected]
• Meredith   said on April 28, 2012 So has anyone progressed with opening up a floatation center? I am just in the beginning stages of researching the industry etc so any info or personal experiences would be great to hear. There is only 1 place in my state with 1 tank.
• Marisol   said on June 23, 2012 I'm very interested i. Opening a flotation center in mexico, please let me know any information you have
• Trevor   said on June 27, 2012 I'm wanting to open a center in my area of Northern California and I'm having a hard time finding industry info. I'm currently trying to write a business plan and could use any help acquiring data.
• Nate Akers   said on July 9, 2012 I am interested in opening a facility in KY, OH, or WV. I have capitol, I need any information you have on this type of facility, What licenses are needed, what insurances are necessary, what unexpected costs are not usually considered? Thanks for any help you may provide
• john barbieri   said on July 15, 2012 It would seem to be a good supplemental (i.e. cash) income as well. My plan, if i jumped into it, would be to offer floatation out of a residence. There may be enough avenues to advertise via the internet to not bother with a business facade.
• Catherine   said on August 1, 2012 I have extensive information on floatation tanks, research on benefits as well as a business plan. If you have an interest,please contact me about a customized floatation tank center spa business plan for your area. Rates are reasonable, yet competitive.
• Lisa   said on August 5, 2012 Hello, Looking to start a floatation center in Arizona. Can you provide any business proposal information to start the process? Thanks :)
• Quineta   said on August 18, 2012 Hi @Catherine, Kindly email me on [email protected]. Would like to get more information regarding floatation tanks. Many thanks Quineta
• Dd   said on August 21, 2012 I am looking into opening a Float/alternative healing space in West Linn, Or. and am putting together my business plan and business partners. Interested in information on different manufacturers, etc. Thank you, Dd.
• Jim   said on August 29, 2012 Hi @Catherine, can you please send your email address to [email protected] I have some questions for you. Thx.
• Catherine   said on September 2, 2012 If anyone is interested in research or a business plan on float tank centers, please email me at: [email protected] (I can customize a plan to your location). Thanks!
• Moises   said on October 9, 2012 I am in the process of opening a float center in San Antonio, TX. Hopefully with two Samadhi tanks. Any advice will be appreciated. Did you have any success, Gabriel G???
• Hill Siu   said on November 11, 2012 I'm in the process of finding an Angel Investor who will be interested in investing into my floatation Centre Idea in Hong Kong. Hong Kong is one of the busiest cities in the world and we have a lot of highly stressful professionals here would love to use the treatment of floatation therapy. Asia is one big market to tap into. Anyone who maybe interested in doing business in Hong Kong. Please email me at: [email protected]. Thank you!
• Steve Bauman   said on November 16, 2012 I am very interested in opening a floatation center in Salt Lake City. Any tips or advice from anyone on this page would be greatly appreciated. Please email [email protected]
• Kristen G   said on December 8, 2012 Trying to open a center in San Antonio TX. Does anyone have an idea where I can start? Which tanks are better and industry info? Please email me at [email protected]
• Gary D   said on December 14, 2012 Interested in opening a float centre north of Toronto. Please send all information avail. Especially any Barriers to entry into the business. [email protected]
• Catherine F.   said on January 3, 2013 Research shows that a float tank spa can be a lucrative business. I have a large amount of research, have written business plans for several clients - so, if you are serious about opening a float center, I can customize a business plan for your location (reasonable, competitive rates). Inquiries: [email protected].
• Cameron S   said on January 6, 2013 I am very interested in opening a float tank center in Auckland New Zealand I think there are only couple small home businesses with a tank in the whole country seems like a great time to get in while there is not a lot tanks in the country. Any helpful info from people that are experienced in owning a successful float tank center and what it took to get your business where it is today would be very much appreciated. [email protected]
• Trent S   said on January 7, 2013 Hello, to start a center in TN. I have found only a few tank manufactures in the USA. While I am sure these units are high quality, they certainly do not have the asthetics of the European models. Can anyone provide input or experience with choosing tanks? Thanks
• Hamed   said on January 23, 2013 Very interested in starting a float center in West Virginia. Would love any feedback, input or experience. How do I get started, how long did it take anyone else's business to get up and going. Any advice is appreciated! [email protected]
• maverick   said on February 3, 2013 Would love to open a business like this. But here, in Zielona Góra (Poland) I can't find any company that sells floatation tanks... Do you have any connection, contacts or something that could help me with opening the business? It would be grate because there are only 5-6 places to float in Poland. And Zielona Gora has only 120 thousand citizens, and no place to float. The closest place is 100 miles from here...
• Hatch   said on February 5, 2013 Looking to locate a floatation tank to an existing wellness center in Dover, NH and looking for business information in starting the process can you point me in the direction of an existing company that I can talk to around rates/insurances etc please thank you and have a Great day Jeffrey Hatch
• Floatation Nation   said on February 18, 2013 Wow! I just spoke to the owner of a new floatation center in Virginia Beach, VA. Dream Float Spa and they have 3 i-sopod tanks. They're hitting 75% to 100% occupancy a day and whilst the pods are expensive you can buy, the marketing information the i-sopod people give almost guarantees success.
• Kristy   said on March 6, 2013 I am preparing a business plan to open a location in Flower Mound/Southlake, TX. any info or advise would be greatly appreciated. [email protected]
• troy weber   said on March 16, 2013 Interested in this concept and want to start a floatation tank business in Omaha, NE. Please email me at [email protected] if you can help me with any logistics to doing so. Thank you for your time!
• Mandeep   said on March 20, 2013 I am looking into starting a flotation centre in vancouver bc, if anyone knows the yearly operating costs can you please email me some info. thanks you
• Logan   said on April 3, 2013 Considering a Float Centre on the east coast Canada any information regarding float centres costs/concerns/strengths would be greatly appreciated. Email: [email protected]
• Patricia   said on April 12, 2013 I like to open a new business, can you send me the information about the flotations tanks, how much to start and what license is necessary. Thank you very much.
• Craig   said on April 19, 2013 I have been running a float center in upstate NY, for about three years and in my opinion, float rooms are a must for any float center. Tanks are great for some floaters, but not everyone. You need a mix, or rooms only but not tanks only.
• Matt   said on April 23, 2013 I'm interested in opening a business centered on floating, if anyone has any helpful information I'd love to talk or see what you have. Price comparisons on tanks, customer demographics, business plans, anything like that. Thanks!
• PHIL   said on April 24, 2013 LETS START ONE HERE, IN UTAH, ANYBODY WITH ME CALL 801-289-6008
• Greg   said on May 4, 2013 very interested in the float tank business , we definitely need more float labs in Canada. Does anyone have any experience or information they could share with me ? would be appreciated
• rachel   said on May 10, 2013 very interested in the float tank business in Vancouver Canada. Does anyone have any experience or information they could share with me ? Every bit of information would be appreciated from start to finish. cost ete
• RJ   said on May 20, 2013 Interested in opening up a float center in Ocean County NJ. Area hit very hard by Hurricane Sandy and still recovering. This float center is to be combined with Yoga, Massage and more. If anyone credible has any information they could share with me Id appreciate it.
• Craig   said on May 22, 2013 I have been in the business of float room and and float centers for about 4 years. If anyone wants to pick my brain, feel free. email: [email protected]
• Ana laaz   said on May 27, 2013 Hello, I recently learned about float tanks and I'm very interested in opening a business in my town or become a partner with someone. I also want info on business plan, etc. email me [email protected]
• Brenda   said on June 1, 2013 Interested in info on opening a float center. There are none here so it would be a great opportunity. Any info would be appreciated. Please email. Thanks!
• Shellie Waters   said on June 4, 2013 Please provide information on starting a float room business. Looking to start a business in SLC, Utah. Salt Lake County
• Dinesh Gupta   said on June 8, 2013 Hi, I am based in india, plan to launch couple of service together consisting of yoga , medication, radionics, quantum , floatation spa , naturopathy , homeopathy remedies etc including telemedicine based on cloud computing . All concepts will be interlinked and later will be presented for franchise throughout pan india , Bangladesh , Burma, Thailand , Pakistan , Nepal and other Asian countries on franchisee concept, we would also be providing total support and supply regarding above. Anyone interested to join me as a investor / business partner can contact me. Dinesh Gupta, M.d, Healthzone teleconcepts pvt ltd. 0091 9897598985, [email protected]
• Ry beginner adviser   said on June 8, 2013 For anyone looking to start a float center in Arizona, please contact me. Would love to collaborate ideas and work with some good people on making this happen. I have been floating for 3 years and am excited to help share this with the world. Lets help make this happen in the most positive and effective way. [email protected]
• Adrian G   said on July 6, 2013 I just learned about floating and had my first float. I am very interested in opening me floating business. Can anyone provide me any information on opening up a center . Thanks
• Matt F   said on July 7, 2013 Would love to brainstorm ideas on setting up a float center in the Atlanta or DC area...if anyone shares my desire to get the ball rolling and is in the DC or Atlanta area, hit me up! you can find me on twitter @jayrelsparks
• Cliff Gieseke   said on July 26, 2013 If anyone ever starts a float center in San Antonio, Texas, Please let me know. I am not a good visualizer. I once met a gentleman who had not been a good visualizer until he meditated in a sensory deprivation float chamber, where he experienced for the first time in his life vivid images. My wife has had very vivid dreams and several vivid near death experiences. She is the author of "Where Is The Music? -- The multiple Near Death Experiences of a World Traveler."
• ilya   said on August 12, 2013 has anybody opened up a center in monmouth county, nj? all the closest tanks places are at least an hour away from me.
• Rohit   said on August 13, 2013 Hello. I am management graduate from Pune (INDIA), looking to join a company which is related with floating tank.So what should be marketing strategies we have to use in this business and is this would be a best career option for me? Is this is good start up for my career. plz guide me on [email protected]. Thanks.
• Rachael   said on September 18, 2013 I am in the process of opening a float center in Folsom,CA. The health department is insisting that it is a spa and that chlorine must be used. I specialize in detox and colonics curious if any other float center in California can help me get through to the health department up north here. Thanks, [email protected]
• Jake Hutchcraft   said on October 18, 2013 I am interested in starting a float center in the Northwest Arkansas area. I am in an area that is at least 4 hours away from the closest location that offers float services. I believe this makes this area a great place to start a business like this that offers so many benefits to not only the physical self but also to your mental wellness. If you have the information on what channels I need to go through or how to start one, i.e. licenses needed, legal waivers, etc., then please send me some information or get in contact with me, thanks. @XtravertJake (twitter) [email protected] (email)
• Trent   said on November 2, 2013 Interested in opening a business in Canada. Would like to learn more about the channels one needs to go through to start a floatation center. Also interested in what other services/products may compliment the floatation tanks. I can be reached at [email protected]. Thanks!
• Troy   said on November 14, 2013 I'm also in the process of opening a float center in Canada and would greatly appreciate any help given. I've been doing months of research but still have so many questions. You can reach me at [email protected]
• Sherri   said on November 25, 2013 I would like to know where to get information for the health department in a state that does not have a float center. I believe I am in a great area but I am concerned with the health department guidelines and rules. All help is appreciated! [email protected]
• Pete O'Brien   said on November 26, 2013 I have owned and operated a floatation spa in the city of Colleyville, Texas for 6 years. Please contact me with any questions regarding a retail space and purchasing your spas. I overplayed drastically for mine, but will make sure you don't! My wife, Donna, and I are committed to helping those interested in getting started in this business, prepare and plan for a "seamless" entry. Our spa is At Peace Floatation and Massage, and would love to have you in for a visit and consultation. We can save you a lot of "heartburn" in the start up of your business. Please contact me at [email protected] and I will contact you immediately. Thank you and "Float On"!
• Tru Health   said on December 9, 2013 We are an actively running company that is looking for investors wanting to make good returns. We are wanting to bring in a couple more float tanks and need lenders or business partners. Located in Canada, BC area.
• James Glandt   said on December 11, 2013 I want to start a float business in Austin Texas. I would like to incorporate yoga, raw food nutrition, ORMUS, an organic juice bar and massage spa all in the same business. I think Austin Texas is the perfect place for a business like this. Anyone wanting to invest in this idea please email me at [email protected]
• Dr.Madhubabu   said on December 12, 2013 I want to start a floatation therapy in our hospital in Hyderabad, Andhra pradesh, India. Please guide me to get a good dealer in India.
• david5372   said on December 16, 2013 Looking to start up and open an flotation center, from scratch, in Lake County, Illinois, USA. Small town, no flotation centers within 20 miles. Need all the help I can get!
• carolyn   said on January 5, 2014 My husband and I are wondering if this would be a good business venture here in Jacksonville, Florida. I am going to include my email address in the comments section as I found it helpful in others [email protected]
• Jsly   said on January 6, 2014 Hi there, will be opening a flotation center in Monmouth County NJ and looking for any information available on the laws, business classification, etc. any help is much appreciated! [email protected]
• Chad   said on January 18, 2014 Looking to open up in North Bay Ontario, or Mississauga Ontario. Any help would be appreciated.
• mark   said on January 28, 2014 Any one have the manual samadhi produces? Is it beneficial? Does it have budgeting forecasts, etc?
• MsStella   said on February 22, 2014 Looking to open a floatation center near Gatlinburg, TN. Looking for information available for start-up.
• James Gieza   said on March 8, 2014 I'm very interested in opening a float room business. I hear certain states in the US do not allow this type of service . Which states do allow this and what type of legal challenges may I face trying to open a business of this nature ? [email protected]. Any testimonials would be appreciated Thanks
• Jian Ko   said on March 26, 2014 Interested in opening float place in central downtown toronto, would like to know what sort of regulations and legal policy i'll need to work with. please email me any information. [email protected]
• Christina   said on April 12, 2014 Interested in opening massage and float therapy centre in edmonton Alberta.
• Summer Izard   said on May 11, 2014 Interested in a business buildout in the Oklahoma City market any help would be appreciated. Thank you.
• DMH   said on May 17, 2014 I would appreciate any startup material you have on a float spa business.
• Suzy Landkamer   said on May 20, 2014 Very interested in opening a float therapy center in Tulsa, OK; any info would be appreciated. Thank you
• tom   said on May 22, 2014 interested in opening center on long island NY. any help would be appreciated
• Adam Doudar   said on May 26, 2014 I am very interested in starting a Float Center in Charlotte, North Carolina. There is only 1 tank available around here which is located at a spa 40 minutes away. Charlotte is a very modern city, and I can think of a few areas which would be perfect to open and get settled in. This fall I will be inheriting about 60k and am willing to invest all of it into starting this venture. I'm thinking that I'll need an investor but possibly not. Advertising shouldn't be that hard off that bet seeing as I am connected socially to all kinds of people. If anyone has any information for me in my float deprived city, it would be greatly appreciated it. Email again is [email protected]
• Catherine   said on May 27, 2014 Over the past year or so, I have written 4 customized business plans for float centers throughout the US. If you are serious about starting a float spa/center and require funding or start-up plans, you need a custom business plan that includes the demographics for your area, type of pods/pools,amenities, business structure, what makes you a good candidate to run a business, marketing plan and much more. I charge for my services, so if you need only research or a full business plan, get in touch. I have an abundance of resources to help, but I do charge reasonable fees for my services. Email: [email protected] (located in SC)
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Spa Business Plan Template

Written by Dave Lavinsky

Spa Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their spas. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a spa business plan template step-by-step so you can create your plan today.

Download our Ultimate Spa Business Plan Template here >

What Is a Business Plan?

Why You Need a Business Plan

If you’re looking to start a day spa or grow your existing spa you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your spa in order to improve your chances of success. Your spa business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for a Spa Company

With regards to funding, the main sources of funding for a spa are bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a spa business.

The second most common form of funding for a spa is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a spa. They might consider funding a chain of spas, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.

Finish Your Business Plan Today!

Your spa business plan should include 10 sections as follows:

Executive Summary

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of spa you are operating and the status; for example, are you a startup, do you have a spa with existing customers and revenues that you would like to grow, or are you operating a chain of day spas?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the spa industry. Discuss the type of spa you are operating. Detail your direct competitors. Give an overview of your target audience. Provide a snapshot of your spa’s marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of spa you are operating.

For example, you might operate one of the following types:

• Destination Spa
• Medical Spa

In addition, within each type of spa, you may offer various services such as massages, facials, saunas, as well as hair removal and nail treatments.

In addition to explaining the type of spa you operate, the Company Analysis section of your business plan needs to provide background on your business.

Include answers to questions such as:

• When and why did you start your spa business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

While this may seem unnecessary, it serves multiple purposes.

First, researching the spa industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards a new type of hair or nail service, it would be helpful to ensure your plan included offering such services.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the spa industry research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your spa business plan:

• How big is the spa business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your spa. You can extrapolate such as figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

This section of your day spa business plan must detail the target market you serve and/or expect to serve.

The following are examples of customer segments: college students, sports enthusiasts, soccer moms, techies, teens, baby boomers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of spa you operate. Clearly baby boomers would want a different atmosphere, pricing and product options, and would respond to different marketing promotions than teens.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most spas primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target market. The more you can understand and define these customer needs, the better you will do in attracting and retaining your customers.

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With Growthink’s Ultimate Spa Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Direct competitors are other day spas and salons.

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes products they can purchase from supermarkets and other retailers both offline and online. You need to mention such competition to show you understand that not everyone in your target market frequents a spa on a regular basis or at all.

With regards to direct competition, you want to detail the other local competitors and spas with which you compete. Most likely, your direct competitors will be spas located close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What services do they offer?
• What products do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior day spa services?
• Will you provide a superior spa product line?
• Will you provide spa services that your competitors don’t offer?
• Will you make it easier or faster for customers to acquire your products?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Product : in the product section you should reiterate the type of spa that you documented in your Company Analysis. Then, detail the specific services you will be offering.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.

Place : Place refers to the location of your spa. Document your location and mention how the location will impact your success. For example, is your spa located next to a heavily populated office building, or gym, etc. Discuss how your location might provide a steady stream of customers.

Promotions : the final part of your spa marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Making your spa’s front store extra appealing to attract customers
• Developing and marketing your website
• Social media marketing (advertising and organic posts)
• Advertising in local papers and magazines
• Reaching out to local bloggers and websites 
• Partnerships with local organizations
• Local radio advertising
• Banner ads at local venues

Also think about your spa’s Unique Selling Proposition (USP), which should answer why customers should choose you over other spas. Make sure your USP is reflected in your marketing.

Operations Plan

While the earlier sections of your spa business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the details about the tasks involved in running your spa such as serving customers, procuring supplies, keeping the spa clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

Ideally you and/or your team members have direct experience in the spa business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

Depending on the services you plan for your spa, you’ll either need trained employees with massage, cosmetology, and other skills, or you will have to be able to train them. Determine what tasks must be done by skilled employees and which can be done by unskilled assistants who are learning the business. You may also need management help, at least consisting of an assistant manager to run things when you can’t be in the spa. In the absence of a manager on duty, your staff must be clear as to who will act as manager in the event that problems arise where important decisions have to be made.

Map out your needs for staff specifically describing when you will bring on personnel before and after your spa’s launch.

Financial Plan

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 20 customers per day or 50? Will your average price point be $50 or $100? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your spa, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 spa contract to provide spa services to their employees. Let’s assume the contract would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180-day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a spa:

• Location build-out including design fees, construction, etc. and cost of equipment: The retail location for your spa will probably be leased to you as a bare room. Extensive work may be needed to build out the basic systems like plumbing, lighting, and HVAC, let alone any fancy fixtures or finishes you’d like to install to create an atmosphere for customers. Equipment requirements may include sinks, massage tables, spa styling chairs, pedicure stations, and specialized equipment based on your specific service offerings. The amount you have to spend on your physical facility and the equipment within it is a major portion of the funds you will have to raise, either from your own resources, friends, family, outside investors, or lenders.
• Payroll or salaries paid to staff
• Business insurance
• Licenses and permits
• Legal expenses
• Other expenses

Summary & Keys to Spa Success

Putting together a business plan for your spa is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the spa business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful spa.

Finally, in addition to completing your business plan, be sure to pay special attention to the following factors that often define success for spa businesses: 

• Make sure all of your clients are thrilled with your services
• Keep your spa clean at all times
• Provide excellent communications with current and prospective clients
• Embrace new technology, particularly social media to engage your clients and get them to return to your spa
• Focus on growing revenues, but also on profits, by keeping a close eye on costs
• Hire the right team, train them well and treat them well so their performance is strong and they are loyal to your business

Download Our Spa Business Plan PDF

You can download our spa business plan sample pdf here. This is a business plan template you can use in PDF format.

Spa Business Plan FAQs

What is the easiest way to complete my spa business plan.

Growthink's Ultimate Spa Business Plan Template allows you to quickly and easily complete your Spa Business Plan.

Where Can I Download a Free Spa Business Plan PDF?

You can download our spa business plan PDF template here . This is a business plan template you can use in PDF format.

Don’t you wish there was a faster, easier way to finish your Spa business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business plan consultant can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Spa Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Spa Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Spa Plan Here

You’ve come to the right place to create your spa business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their spas.

Below are links to each section of your spa business plan template:

Next Section: Executive Summary >

Spa Business Plan FAQs

What is a spa business plan.

A spa business plan (or day spa business plan) is used start and/or grow your spa business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.  

You can  easily complete your spa business plan using our Spa Business Plan Template here .

What Are the Main Types of Spa Businesses?

There are many types of spa businesses. Some spas offer more health-focused services like body rejuvenation, dietician recommendations, and gym and exercise facilities. Other day spas offer luxury accommodations such as massage therapies and skin treatments, while relaxing with wine in the most comfortable setting. A latest trend in  spa services is being able to offer cryotherapy service. 

What Are the Main Sources of Revenue and Expenses for Spas?

The primary source of revenue for spas are fees for services paid by the client. The client will choose from a list of spa services and purchase the package or service they want.

The key expenses for a spa business are the cost of purchasing the spa equipment and supplies. Other expenses are the rent and utilities for the facility as well as payroll and marketing costs.

How Do You Get Funding for Your Spa?

Spas are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Outside investors, friends, and/or family are other common funding sources. This is true for a business plan to open a spa as well as a sauna business plan.

What are the Steps To Start a Successful Spa Business?

Starting a spa can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Spa Business Plan - The first step in starting a business is to create a business plan for your spa that outlines all aspects of the venture. This should include market research on the spa industry, potential target market size, information on the services or products you will offer, pricing, marketing strategies and a detailed financial forecast.   

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your spa . This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your spa business is in compliance with local laws.

3. Register Your Spa Business - Once you have chosen a legal structure, the next step is to register your spa  with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Spa Equipment & Supplies - In order to start your business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your spa . Your spa's marketing plan includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Where Can I Get a Spa Business Plan PDF?

You can download our free spa business plan template PDF here . This is a sample spa business plan template you can use in PDF format.

Other Business Plan Templates

Nail Salon Business Plan Template

Bakery Business Plan Template

Coffee Shop Business Plan Template

Food Truck Business Plan Template

Event Venue Business Plan Template

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• What is a Floatation Tank?

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Thinking of Starting A Float Business? 5 Tips From Float Centre Owners

23 june 2021, by i-sopod.

Floatation has grown exponentially as a popular form of therapy for wellbeing. Many are discovering the benefits of regular sessions in a float tank for physical wellness, mental health and relaxation, which means the demand for access to float centres is going up.

If you’re reading this, chances are you’re already curious about what it might be like to take the plunge and start a float business.

Maybe you’ve only recently discovered the wonders of floating, and you’re at a point in your life where you’re considering making some big changes to your career and lifestyle. Perhaps you’ve been floating regularly for a while, or you already work in the wellness industry in some capacity, and want to expand into floatation, to create a career around your passion.

We recently caught up with some of our clients who have start float centres with i-Sopod, in different locations around the globe. We wanted to find out what motivated them to start their business, and how they’re doing today.

Here are some of the top reasons our clients came back with as to why they opened their float centre:

• A passion for floating and for wellbeing : wanting to spread the amazing experience and healing benefits of floatation.
• Personal healing journey : a transformative experience through floating which inspired a lifestyle change.
• Opportunity : seeing gap in the local market.

‘My first float session had a huge impact on me, so much so that I knew then that we would open a centre one day. After 5 years of floating and a short term contract coming to an end I knew it was time to take the plunge.’ Michael.

Opening a float centre: is it right for you?

Starting a new business is always going to involve some level of risk and challenge. With all the planning and preparation you can do, there will still be some unexpected obstacles that arise along the way. The unexpected is to be expected!

‘You will have doubts before, during build-out and after you open. Its all very normal. Whether its a float center or a business selling coloured widgets, this is not for the lazy, the faint of heart, non-believers in self or for those that want to make a fortune overnight. If this is your dream, then GO FOR IT. Nobody achieved a dream by just dreaming!’ Ray Thoma, Floatspot US.

When starting a business venture you are taking a leap, and so it’s normal to have doubts. The best thing you can do first off is make sure that you’ve done your research, and are on top of all the aspects of the venture which are within your control.

Are you willing and ready to take the plunge, and to face the obstacles that might arise?

5 Top Tips For Starting A Float Business

Here are 5 pieces of advice on starting a float business from successful i-Sopod clients:

1. Float, float, and float some more!

‘Float at a few centres to see what elements you like about each one so that you can incorporate it into yours’ Hannah, Oxford Floatation Centre UK.

Visit float centres all around the country, not just in your area. Find out what you like and don’t like in other float businesses.

Plus, regular floating sessions can be a great tool for creativity and inspiration…

2. Be well prepared for the build out. Plan your build out properly, as it can be very expensive, and the salt can cause damage if you’re not careful. ‘Your due diligence now is your insurance policy for later.’ Ray, FloatSpot US.

‘It was the build out I struggled with, even though my husband is a builder; he likes very precise details to work to, and without having seen many float centres we couldn’t picture how best to make ours, so I just went with my gut.’ Hannah, Oxford Floatation Centre UK.

3. Don’t expect it to be a float…

As with any business, there will be hard work involved. The process of starting and running your business is not going to be like floating in a tank..!

‘We are like swans on the surface, so calm and serene, but under the water there’s a whole lot of padding to ensure everything is calm and serene for clients. You need to fully understand what it takes to run a float centre. How much cleaning, washing, and lugging bags of Epsom Salt around.’ Camille, FloatSpa, UK.

4. Get the word out. Depending on where you’re opening your business, floatation is not something which is on everyone’s radar. ‘Do not expect people to show up simply because you exist.’ Jeremy, FloatSA, US.

‘The main obstacle was to be taken seriously by the public as a tool for mental and physical wellbeing. We worked hard and did a lot of networking, press and radio to educate people and support local groups.’ Michael, Floating Point UK.

Going the extra mile with marketing when you’re starting out will pay off: ‘I spent a lot of time networking and marketing, preparing a customer journey and ensuring clients had the best possible experience. I knew I could get people through the door, I just needed to try.’ Camille, FloatSpa UK.

5. Don’t be afraid to ask questions.

‘Call up different manufacturers and ask tough questions. If you don’t like their answers, don’t waste your time. You need to feel comfortable with the product that you’re betting everything on.’ Ray, Floatspot US.

‘Talk to float centre operators to have a full understanding of the business and what will be required.’ Jeremy, FloatSA US.

Expect your lifestyle to change… radically!

Finally, remember how much your life is about to change. When your career is about providing others with wellbeing, you can leverage this to improve your own lifestyle too.

‘Everything has changed, it’s also why I re-trained in behavioural science. I wanted to understand why and how we change – to help clients achieve the same.’ Camille, Floatspa UK.

‘We have both become more health conscious and aware of the need to make time for ourselves, we can’t help and support others without looking after ourselves first. It is important when running a business to step back and take time out to gain a new perspective on things.’ Michael and Tina, Floating Point UK.

Embarking on a new business with float tanks can be a truly rewarding experience. You will see how much of an impact you’re having on people’s lives every day.

‘The response from people has exceeded my expectations. The way they emerge like new people, comfortable and happy.’ Hannah, Oxford Floatation Centre UK.

‘It’s knowing that we are using these amazing tools to help others, the way the pods helped us when we started on our float journey.’ Michael and Tina Floating Point UK.

Choosing Your Tanks

You want a supplier who’s going to be with you for the longevity of your venture. And we’re proud to say that’s what our clients most value about us: ‘i-Sopod were very supportive in terms of working with us and the layout of the centre. i-Sopod were easy to talk to and understood our vision from day one, the marketing info they gave us really helped.’ Michael, Floating Point UK.

‘I floated in an i-Sopod and then spoke to two other tank manufacturers but felt most comfortable with Matt and Tim at i-Sopod.’ Hannah, Oxford Floatation Centre UK.

‘Their professionalism and years of experience in the float industry means they can provide support from a technical and business perspective. The pods are amazing, easy to maintain and the floating public love them.’ Camille, FloatSpa UK.

At i-Sopod we do our best to ensure our clients are supported throughout their journey. We provide consultation for your build-out, and advice on budgeting and marketing. And after installation, we’ll keep in touch to make sure all is running as it should, and for any troubleshooting along the way.

Hopefully you’ve gleaned some useful tips for starting your float business, and you’re now feeling inspired and motivated to get the ball rolling!

Still have questions? Get in touch for a chat. Big thanks to Camille at Float Spa , Hannah at Oxford Floatation Centre , Michael & Tina at Floating Point , Jeremy at Float SA , and Ray at The Floatspot .

The i-sopod

Get in touch.

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How to Start a Sensory Deprivation Tank Business

Sensory deprivation tanks give people a sense of pure weightlessness in temperature-controlled water. It is typically used to help people meditate by depriving them of all external stimuli or to relieve health ailments such as muscle aches or even asthma.

You may also be interested in additional unique business ideas .

Learn how to start your own Sensory Deprivation Tank Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a sensory deprivation tank business by following these 10 steps:

• Plan your Sensory Deprivation Tank Business
• Form your Sensory Deprivation Tank Business into a Legal Entity
• Register your Sensory Deprivation Tank Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Sensory Deprivation Tank Business
• Get the Necessary Permits & Licenses for your Sensory Deprivation Tank Business
• Get Sensory Deprivation Tank Business Insurance
• Define your Sensory Deprivation Tank Business Brand
• Create your Sensory Deprivation Tank Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your sensory deprivation tank business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Sensory Deprivation Tank Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your sensory deprivation tank business?

Business name generator, what are the costs involved in opening a sensory deprivation tank business.

It can be quite expensive to start an isolation tank business from scratch. One float tank costs about $25,000, but most stores will want to have at least two or three. High end estimates for start-up costs are around $340,000. This includes everything from readying the space to marketing to utilities to office equipment. It also includes licensing and permit cost for the building. There are a variety of ways to save money by price comparing, opening in a cheap neighborhood, or even by selecing previously used equipment. However, even with all these cost-saving measures, low-end estimates are still around $180,000.

What are the ongoing expenses for a sensory deprivation tank business?

The majority of the expenses will be maintenance and sanitary upkeep of the machines:

• Cleaning products/labor
• Tank maintenance
• Office equipment
• Marketing costs
• Employee salaries

Who is the target market?

Historically, these tanks were meant for clients who have a good deal of expendable income. Those who pay hundreds of dollars for regular spa services will think little of paying for a new experience that can help them relax and unwind. However, you can also promote your service as less of a luxury and more of a necessity to those with specific health problems.

How does a sensory deprivation tank business make money?

Owners can charge clients based on the amount of time they’re in the tank, or they may charge a monthly fee for a certain amount of sessions or even unlimited use. Spa services can also be sold as a package if you offer other services that will complement a floatation tank session.

Most sensory deprivation tank businesses charge over a dollar a minute, generally in increments of 30, 60, or 90 minutes sessions. Intro sessions may be given at a far reduced rate, such as $100 for two 60 minute sessions.

How much profit can a sensory deprivation tank business make?

On average, a store with two tanks should net more than $100,000 a year assuming steady clientele. Considering tanks only cost $2,400 a year to maintain after the initial purchase, you’ll start turning a profit (minus the costs of the space) in less than two years.

How can you make your business more profitable?

Adding additional relaxation services can help turn your business into a full-service spa. Consider adding massage or sauna services to round out the client’s day of rest and relaxation.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your sensory deprivation tank business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a floatation center. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Release of Liability

To avoid liability and potential lawsuits, floatation tank businesses should have their clients sign waivers.  Here is an example of one such form.

Recommended: Rocket Lawyer makes it easy to create a professional release of liability form for your sensory deprivation business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Certificate of Occupancy

A flotation center businesses operating out of a physical location typically require a Certificate of Occupancy  (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a floatation center location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a flotation center business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening,  it is recommended  to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a floatation center location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your flotation center business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Sensory Deprivation Tank Business needs and how much it will cost you by reading our guide Business Insurance for Sensory Deprivation Tank Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a sensory deprivation tank business

Promotion to a certain extent takes care of itself through word-of-mouth buzz. This is such an unusual activity that it manages to generate its own press. However, not all word-of-mouth is good. Some people see sensory deprivation tanks as a waste of time and money rather than a genuine way to decompress or relieve pain. Promotion is likely to occur mainly on the company’s website, where you can both fully address the concerns and give concrete reasons as to why it’s worth taking a chance.

Choose a branding strategy for your company, and stick with it. Whether you focus more on the relaxation or the health angle, you want customers to have a solid idea of what your business stands for. You may want to give customers a taste of the experience for free (or a deep discount) during the first few weeks of opening. Let customers know they have the ability to stop the session at any time, and give them tips for the best way to enjoy it.

How to keep customers coming back

You’ll need your customers to become hooked on the experience of being in the tank. Excellent customer service is important, but it’s not what will keep people coming back. Keep up with each client at the beginning, and find out how they feel about the experience. Address any and all complaints that come in immediately — either by survey, Yelp, or in-person. Expectation setting before a customer even enters the tank will go a long way when it comes to retaining your clients.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

This business is good for someone who is already familiar with spa services, and who understands the direct benefits of these tanks.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a sensory deprivation tank business?

Owners may be faced with the following everyday tasks:

• Client intake and scheduling
• Marketing/website upkeep
• Supply ordering
• Administrative duties
• Employee hiring/managing

What are some skills and experiences that will help you build a successful sensory deprivation tank business?

People and marketing skills are definitely at the top of the list. Practically anyone can buy the equipment and set up the space, but the successful entrepreneur will need to convince those in the neighborhood that the service is worth it. This means understanding the values and the principles of the area, and deciding on the best angle when it comes to attracting a clientele. Whether it’s online, on TV, through flyers, or by word-of-mouth, a successful owner needs to anticipate how to make their name.

Owners should also have organizational and leadership skills. Schedules will need to be coordinated, staff meetings will need to be run, and supplies will need to be ordered.

What is the growth potential for a sensory deprivation tank business?

This question largely depends on the area you choose to open in. While this is market is largely untapped in most cities and towns, it is only popular in certain social circles. However, this experience can become very addictive or even be deemed a necessity for certain people. The right business owner can change people's minds and open them up to the benefits of an isolation tank.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a sensory deprivation tank business?

People have very different reactions to the feeling of being inside a sensory deprivation tank, so it helps to understand how individuals interact with and benefit from the experience. People today are so used to having constant sensory distractions, from a blinking smartphone light to the distant sound of bird song. It's welcoming to experience a change, but it's also an extremely foreign concept. You’ll need to collect and study feedback, as well as develop your own personal experiences inside the tank.

Some people report very extreme feelings or events inside, such as hallucinations or strange thoughts. All customers will need to fully understand what they’re signing up for before their first session. They’ll need to sign a liability waiver so you aren't held responsible for their reaction. You'll also need to form a relationship with the health department. They'll need to inspect the sanitation of the tanks and your space before you can open.

How and when to build a team

You’ll likely be able to keep the employee roster low by doing much of the work yourself (at least at first.) As your clientele ramps up, you’ll want to hire people who are organized and who have experienced the sensory deprivation tanks first-hand.

Useful Links

Industry opportunities.

• Float Conference
• Discover more Unique Business Ideas
• True Rest Franchising
• At Peace Floatation Spa

Real World Examples

• Neuro Fitness
• Float Nashville
• Cloud Nine Float Center

Further Reading

• 5 things to do to start a float center

Have a Question? Leave a Comment!

Home » Fitness & Wellness

How to Start a Float Tank Business [Business Plan]

The float tank business is a business that makes available float tanks for people to use. The tank makes use of saltwater (a solution of water and Epsom salts) which makes it extremely buoyant and thus easy to float on. The water in a flotation tank is about 12 inches deep and contains hundreds of pounds of Epsom salts that increase the density and buoyancy of the water.

The float tank business is a subset of the health and wellness industry and the industry includes a variety of health and wellness facilities such as day spas, spa resorts, hotel spas, and medical spas. The majority of the services industry operators offer are discretionary.

As a result, industry performance is tied to fluctuations in consumer disposable income and confidence. Demand for industry services has grown amid favorable economic conditions. As per capita disposable income continues to rise, industry revenue is expected to grow at an annualized rate of 2.1 percent to $19.8 billion over the five years to 2020, including 2.0 percent growth in 2020.

Steps to Start a Float Tank Business

1. conduct market research.

The first step in carrying out market research for your float tank business is to develop market-based research questions in line with your overall business goal and objective. In this regard, you should source information that will help you maximize your business.

a. Who is the Target Market for Float Tank Business?

If you are thinking of opening a float tank business then you should make target demographics all-encompassing especially clients who have residue income to spend on leisure. Those who pay hundreds of dollars for regular spa services will think little of paying for a new experience that can help them relax and unwind.

It should include corporate executives, socialites, entrepreneurs, celebrities, military men and women, sportsmen and women, tourists, and every adult in the neighborhood where your float tank business will be located.

b. Is Float Tank Business a Profitable Business?

Yes, the float tank business is profitable and statistics show that on average, a float tank business with two tanks should net more than $100,000 a year assuming you have a steady clientele. Considering tanks only cost $2,400 a year to maintain after the initial purchase, you will start turning a profit (minus the costs of the space) in less than two years.

c. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to floating tank business and this is so because float tank business is a subset of the health and wellness spas industry.

d. Who are the Major Competitors?

• Just Float (The World’s Largest Float Therapy Center)
• True REST Float Tank
• Urban Float
• The Premier Float Tank
• Float Culture
• Beyond Rest – Float Tank
• City Cave Float Tank
• Fort Worth Float Company
• Superior Float Tanks™
• Hope Floats USA
• Space-Time Tanks Floatation Center
• Wonder Float Center
• Flotation Therapy, (a Float Center for Boston)
• Float Toronto
• Isolation Tank
• The Float Pod®
• Uptown Float
• Float Seattle

e. Are There County or State Regulations or Zoning Laws for Float Tank Business?

No, there are no county or state regulations or zoning laws for float tank business, but players in this industry are expected to work with the existing regulations governing similar businesses in the county where their business is domiciled.

f. Is There a Franchise for Float Tank Business?

Yes, there are franchise opportunities for float tank businesses, and here are some of them;

• True REST Franchising
• Urban Float Franchise
• The Premier Float Tank Franchise Brand
• Float Culture Franchise
• Beyond Rest – Float Tank Franchise
• City Cave Franchise

g. What Do You Need to Start a Float tank business?

• A Feasibility Report
• Business and Marketing Plans
• Business Licenses and Permits
• A Good facility
• Certificate of Occupancy (CO).
• EIN (Employer Identification Number)/Federal Tax ID Number.
• A Corporate Bank Account
• Commercial-Grade Float Tanks and Tank Maintenance tools and Supplies
• Startup Capital

Memorable Name ideas for Float Tank Business

• The Arena© Float Tanks & Spas, Inc.
• Free Low® Float Tanks & Spas, LLC
• Sail© Float Tanks & Spas, Inc.
• Spa Solutions® Float Tanks & Spas, Inc.
• The Dome™ Float Tanks & Spas, Inc.
• Cally Nexus™ Float Tanks & Spas, LLC.
• D Zone© Float Tanks & Spas, LLC
• Danny Blank® Float Tanks & Spas, Inc.
• Star Net© Float Tanks & Spas, Inc.
• Friends Zone© Float Tanks & Spas, Inc.
• Sandy Webb® Float Tanks & Spas, LLC
• Coast Line® Float Tanks & Spas, LLC
• Free World™ Float Tanks & Spas, LLC
• Thomas Gusto© Float Tanks & Spas, Inc.
• Sun’s Place® Float Tanks & Spas, Inc.
• Santos Marcos™ Float Tanks & Spas, Inc.
• Jupiter™ Float Tanks & Spas, Inc.
• Connor Zels© Float Tanks & Spas, Inc.
• Silver Ocean® Float Tanks & Spas, LLC
• Floating Hills™ Float Tanks & Spas, Inc.

Register Your Business

A. what type of business structure is best for float tank business.

Even though there are several options such as sole proprietorship, partnership, limited liability company (LLC), and corporation, when it comes to the business structure for a float tank business, the one that most players consider is an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits.

Please note that an LLC will need an EIN if it has any employees or if it will be required to file any of the excise tax forms listed below. Most new single-member LLCs classified as disregarded entities will need to obtain an EIN.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a Float Tank Business?

• General Business License
• Health and Safety Permit
• Zonal Permits
• Signage Permit
• Operational State Facility Inspections

d. What Type of Certification is Needed to Open a Float Tank Business?

You don’t need any certifications to open a float tank business.

e. What Documents are Needed to Open a Float Tank Business?

These are some of the basic legal documents that you are expected to have in place if you want to legally run a float tank business in the United States of America;

• Business and liability insurance
• Federal Tax Payer’s ID
• State Permit and Building Approval
• Certificate of Incorporation
• Business License
• Business Plan
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Online Terms of Use
• Online Privacy Policy Document
• Contract Document
• Company Bylaws
• Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering starting a float tank business, usually you may not have any need to file for intellectual property protection or trademark. This is because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start a float tank business.

There are factors that can influence the cost of starting this business such as soundproofing, waterproofing, HVAC systems, commercial-grade float tanks, marketing, staffing, fixtures, supplies, and choice of location and facility. But basically, a float tank business will cost from $200,000 – $600,000 to open and that can easily go higher depending on your overall business goals and objectives.

b. What are the Cost Involved in Starting a Float Tank Business

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services totaling – $1,200.
• Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $80.
• The cost for hiring a business consultant (writing of business plans inclusive) – $4,500.
• Insurance (general liability, workers’ compensation, and property-casualty) coverage at a total premium – $12,400.
• The cost of accounting software, CRM software, and Payroll Software – $1,500
• The cost for leasing a facility (long-term lease agreement) – $135,600.
• The cost for facility remodeling and installations – $100,000.
• The cost for the purchase of commercial-grade float tanks: $80,000
• Other start-up expenses including stationery – $500
• Phone and utility deposits will cost – ($2,500)
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $50,000
• The cost of store equipment (cash register, security, ventilation, signage) – $3,150
• The cost of purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $8,000.
• The cost of launching an official website – $600
• Miscellaneous – $2,500

c. What Factors Determine the Cost of Opening a Float Tank Business?

• The size of float tank business (number of commercial-grade float tanks to start the business with)
• The choice of location
• The required licenses and permits
• The type of facility
• The additional spa related service offerings
• The cost of hiring and paying a business consultant and attorney
• The cost for branding, promotion, and marketing of the float tank business
• The cost for furnishing and equipping the business
• The cost for insurance policy covers
• The cost for registering the business
• Source of your supplies and ongoing expenses
• Cost of recruiting and training your staff
• The cost for the purchase and customizing of uniforms
• The cost for the grand opening of the float tank business

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not compulsory to build a new facility for your float tank business, but if you have the required finance, it will pay you to build your facility. The truth is that building or reconstructing a facility will help you come up with a facility that will perfectly fit into your overall business goal.

e. What are the Ongoing Expenses of a Float Tank Business?

• Supplies (inventory expenses)
• Utility bills (internet subscriptions, phone bills, signage and software renewal fees et al)
• Salaries of employees
• Tank maintenance
• Marketing costs

f. What is the Average Salary of your Staff?

• Chief Executive Officer (Owner) – $45,000 Per Year
• Float Tank Spa Coordinator – $36,500 Per Year
• Massage Therapist – $36,000 Per Year
• Guest Service Agent – (FT) – $35,000 Per Year
• Loyalty Concierge – $34,000 Per Year
• Customer Service Officer (Receptionist) – $26,100 Per Year
• Security Guard -$24,000 Per Year

g. How Do You Get Funding to Start a Float Tank Business

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from, government, donor organizations, and angel investors
• Source soft loans from your family members and friends.

Write a Business Plan

A. executive summary.

Our float tank is an award-winning health and wellbeing center that will be located in a fast-growing community in San Jose, California. We have been able to secure a ten-year lease within the city’s largest center. We have an option of renewal of 20 years at a rate that is favorable to us. Our customers are going to be treated with good music and ambiance at all times. We have made provision for other spa service offerings that will delight our customers.

b. Products and Service

• Floatation Therapy
• Massage Therapy
• Yoga Classes
• Infrared Sauna
• Sale of health and wellness products

c. Mission Statement

Our mission is to establish a float tank business that will make available soundproof, salt-proof, and waterproof facilities et al in the United States.

Vision Statement

Our vision is to establish a standard float tank business in San Jose, California that will be the leader in the float tanks cum health and wellness spas industry in the United States of America.

d. Goals and Objectives

The goal and objective of the float tank business are to provide a facility and float tank for people to relax and relieve stress.

e. Organizational Structure

• Chief Executive Officer (Owner)
• Float Tank Spa Coordinator
• Massage Therapist
• Guest Service Agent – (FT)
• Loyalty Concierge
• Customer Service Officer (Receptionist)
• Security Guard

Marketing Plan

A. swot analysis.

• The owner is an expert in massage therapy and floatation therapy
• Existing massage clientele
• Pro-active marketing plan in place
• The emerging float industry is growing exponentially
• Combining 2 successful growing industries – floatation and massage therapy
• The owner uses business educational resources such as classes, webinars, and mentors to Improve business practices
• The owner is customer-oriented
• The owner has the support and guidance of existing float centers in town.
• Not enough clientele to run at full capacity immediately
• The owner is new to the float industry
• The owner is new to large scale marketing
• We will need a loan to build our facility
• The owner is currently running the business solo
• It will take at least 1 year to gain the experience to run the center optimally.

Opportunities:

• Increasing industry awareness.
• Shift in public perception toward floating as preventive health care.
• Profits are high for floats, the average spent on materials per float is about $5, COGS 7 percent
• Profit average for massage therapy: COGS 45 percent
• Profits high for insurance-related massage therapy: COGS 18 percent
• Product sales increase revenue
• Provide an exceptional experience that is not found elsewhere.
• Industry growth could drop off to an unforeseen shift in the public interest
• Loans diminish profitability until they are paid off
• First-year will be financially tight while we gain customers and pay off loans
• Competition in the area could increase
• Management of employees requires time, money, and efforts
• The county’s health department could change its regulatory status and decide to regulate float tanks.

b. How Do Float tank businesses Make Money?

Float tank businesses make money by charging clients based on the amount of time they are in the tank, or they may charge a monthly fee for a certain amount of sessions or even unlimited use. Spa services can also be sold as a package if you offer other services that will complement a floatation tank session.

c. Payment Options

• Payment via bank transfer
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

d. Sales & Advertising Strategies

• Introduce your float tank business by sending introductory letters alongside your brochure to corporate organizations, households, sports organizations, gyms, socialites, celebrities, and other key stakeholders in the city where your float tank business is located.
• Advertise on the internet on blogs and forums, and also on social media like Twitter, Facebook, LinkedIn to get your message across
• Create a basic website for your business to give your business an online presence
• Directly market your services and products.
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities, and train stations et al.
• Use friends and family to spread the word about your float tank business
• Post information about your float tank business on bulletin boards in places like tattoo salons, schools, libraries, and local coffee shops.
• Place a classified advertisement in the newspaper, or local publication about your  business
• Advertise your float tank business in relevant spa and beauty magazines, newspapers, TV, and radio stations.
• List your business on yellow pages ads (local directories)

Financial Projection

A. how much should you charge for your service.

Generally, most float tank businesses charge over a dollar a minute, generally in increments of 30-, 60-, or 90-minutes sessions. Intro sessions may be given at a far reduced rate, such as $100 for two 60-minute sessions.

b. How Much Profit Do Float Tank Business Owners Make a Year?

It depends, but available reports show that on average, a store with two tanks should net more than $100,000 a year assuming steady clientele. Considering tanks only cost $2,400 a year to maintain after the initial purchase, you will start making a profit (minus the costs of the space) in less than two years.

c. What Factors Determine the Amount of Profit to Be Made?

• The capacity of the float tank business
• The types of related spa service offerings
• The location the float tank business is covering
• The management style of the float tank business
• The business approach of the float tank business
• The advertising and marketing strategies adopted by the float tank business.
• The number of years the float tank business is in operation

d. What is the Profit Margin of a Float Tank Business?

The profit margin of a float tank business is not fixed. It could range from 55 percent to 85 percent depending on the duration of the floating session.

e. What is the Sales Forecast?

Below is the sales forecast for a Float tank business it is based on the location of the business and other factors as it relates to such startups in the United States;

First Fiscal Year: $320,000

Second Fiscal Year:  $580,000

Third Fiscal Year: $1.15 million

Set Up your Office

A. how do you choose a perfect location for float tank business.

• The demography of the location especially as it relates to people that spend on leisure services
• The demand for floating and spa services in the location
• The purchasing power of businesses and residents of the location
• Accessibility of the location
• The number of float tank businesses, and spa centers in the location
• The local laws and regulations in the community/state
• Traffic, parking and security et al

b. What State and City are Best to Open a Float tank business?

• Dubuque, Iowa
• Buffalo New York
• Denver, Colorado
• Rock Hill, MO
• Greenville, South Carolina
• Los Angeles, California
• Brattleboro, Vermont
• Palm Beach, Florida
• Silver Spring, Maryland
• Rowland Heights, California
• Green Bay, Wisconsin
• Dallas, Texas

c. What Equipment is Needed to Operate a Float Tank Business?

You should be prepared to purchase commercial-grade float tanks, float tank maintenance tools and accessories, receipt issuing machines, Sound systems (For playing music), Point of Sale Machines (POS Machines), CCTV Cameras, and Flat Screen TVs. You will also need computers ad laptops, internet facility, telephone, and office furniture, and all these can be gotten as fairly used.

Hire Employees

When it comes to hiring employees for a standard float tank business, you should make plans to hire a competent chief executive officer (owner), float tank spa coordinator, massage therapist, guest service agent, loyalty concierge, customer service officer (receptionist), and security guard.

Launch the Business Proper

No float tank business opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening if you are operating on a low budget or you can choose to go for a grand opening party.

With proper launching of the float tank business, you will officially inform people that your float tank business is open.

a. What Makes a Float tank business Successful?

• Choose a good location and facility to launch the business
• Adding additional relaxation services can help turn your business into a full-service spa.
• Throw a grand party before officially opening the business
• Be deliberate with your marketing approach
• Encourage the use of word of mouth to promote your float tank business
• Leverage on all available online and offline platforms to promote your float tank business

b. What Happens During a Typical Day at a Float tank business?

• The facility is open for the day’s work
• Customer’s requests are taken and they are scheduled or attended to (they go through sessions in the float tanks)
• Marketing/website upkeep
• Supply ordering
• Administrative duties
• The business is closed for the day.

c. What Skills and Experience Do You Need to Build a Float tank business?

• Customer services skills
• Computer, internet, email experience (Mac preferred)
• Interpersonal skill
• Accounting and bookkeeping skills
• Business management skills
• Bargaining skill
• Work experience in a health and wellness spa environment
• Experience in managing people
• Experience in business administration
• Experience in handling spa and massage therapy and related services.

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How to Start a Spa Business from Scratch: A 9-Step Guide to Get you Started Quickly

Inspiration has struck you to start your own business. You want to open a spa and you know what, it’s a great time to start one!

The unprecedented times last year resulted in increased symptoms of stress and anxiety among many people. In fact, 2 in 3 adults say they have experienced increased stress over the course of the pandemic. This has made them more conscious about their physical and mental wellness than ever. 

As a result, in the post-vaccination world, people have started to visit spas more often in search of some much-needed TLC, giving spa businesses worldwide a significant boost.

So if you are looking to venture into the wellness industry, 2022 is a good time to do it! And we are here to help you do it right.

The success of a spa business doesn’t rely solely on having skilled practitioners. It takes a strong plan and effective management to run a spa and grow it. The initial days can be overwhelming but stay with us as we will make it easy for you.

We have created a comprehensive guide on how to successfully start a spa business. Whether you want to start a day spa, a mobile spa, a massage spa, or a spa at home, this guide will help you strategize your way into this industry. So without further ado, let’s dive in!

Here are the 9 important steps that you need to follow to start your own spa business:

• Understand your market
• Set your goals
• Finding the ideal location
• Calculating the start up costs
• Financing your spa business
• Hiring your team
• Creating your spa service menu
• Getting your first customers
• Choosing the right spa scheduling software

1. Understand Your Market 

Before you start picking out a name and hiring practitioners, it’s important to have a clear idea of the market scenario . A clear understanding of your target customers, competitors, and trends will help you understand what works and what doesn’t. This will help you know what owning a spa business is like. Here’s how you can get started –

Research your market

On your quest to open your own spa, the first thing that you need to do is skillfully research the market. A good practice would be to engage on platforms such as Facebook and Instagram and understand what is trending right now, what people are looking for, and what different spas offer. 

But wait, there’s more, you can even visit your local competitors , explore their setup, book an appointment with them and get an idea of how they run their business. It just couldn’t be simpler.

To find out the spa trends that 2022 is seeing on the rise, you can check out our blog: 7 spa business trends in 2022 .

Know the target customers

Here’s something most people agree on – spas are considered a woman-centric industry and that makes most of the spas run in a way to attract female clients. 

Here’s the main issue with that – in today’s world, men account for nearly half of the spa visits, yet they’re still very much ignored, making them a largely untapped market. However, many spas are now trying to get their hold on this opportunity.

Before you go out and start your spa business, you must have a clear understanding of your target clients , the people you want to focus on and then you can work out a plan in line with their tastes and preferences .

Some common demographic targets can be men, pregnant women, toddlers, teens, etc. If your plan is a mobile spa, then you can target bachelorette or birthday parties.

Once you get it done, you’ll get a fair idea of what you need to offer. Start small and expand your target clients as you grow.

Identify your niche

A niche is a focused area of a broader market that businesses can serve to differentiate themselves from the competition. Business owners generally find a niche in their industry that has underserved or unmet needs.

Start with identifying your target audience, realize an underserved market, research your customer base, and market your business to your specific audience .

Consider this: if you plan to serve only men, male clients can become your niche and you can provide services like grooming and waxing.

You can also have seasonal services, for example, during summers, your offerings should be refreshing and more focused on sun protection or tanning removal.

The most crucial aspect is determining whether or not the niche is already being served in your area. If not, is there a large enough market to generate revenue and make a profit in the region you plan to serve? A niche is what will drive your plans, frame your decor and give you a clear vision.

It all boils down to this – become a spa market expert, at least at a local level. Before deciding your plan for the business, make sure you have got answers to all the questions above. Properly understanding the market will help you get a headstart in running your spa business successfully.

2. Setting Your Goals

Setting goals is the first step in accomplishing something. Goals give you a purpose, a purpose that sets you in action. Once you’ve understood the market, you’ll have a fair idea of what you want to do.

To get started, draw up a sheet with your short and long-term goals that are realistic and prioritize them as per the necessity. Some common goal examples are –

• Achieving X massage hours per week.
• Expand to a team of 5 by the end of the year.
• Add four new massages to the menu by the end of the year.
• Achieve a profit margin of 30% by the end of 5 years.

Assigning deadlines to achieve these goals will automatically set an order of priority in your head, enhancing your performance and making your spa the best in the area. You can also use a free template to work it out.

3. Finding The Ideal Location

Want to know a secret? The main ingredient in the recipe of a successful spa? LOCATION! Yes, you heard it right. Renting a good place for your spa is crucial for your business and it is vital that you do a great deal of research before you settle for one.

Work out a location that is persuasive enough for the clientele you are focusing on . For example, if you plan on offering outdoor services, setting up your spa in a rather remote location will be favorable.

Some top tips to consider when looking for a location are-

• Parking availability
• Surrounding businesses
• Competitors nearby
• Visibility of your spa
• Type of area
• Accessibility
• Foot traffic
• Demographics

One legal aspect to look after before choosing a location is ‘zoning.’ Some places don’t let you open a business in a residential area, while others may. Research this while getting to your location to see what the rules are where you want to be.

By now, you’ll have realized there’s one more addition to the decision of location, how big an area do you need? To get a better idea, try asking these questions to yourself:

• How many people will I serve at once, and how many staff members are there?
• How many treatment rooms do I need?
• What is the purpose of each treatment room individually?
• How big should the waiting area be?
• What are the general spa requirements like reception, storage, and staff areas?
• How are you planning about the common areas like locker rooms?

Your location and theme must blend perfectly with your target audience. A lively yet calming spa atmosphere will elevate the way you deliver experiences to your clients.  

For example, women appreciate feminine decor, so a pink wall with bright flowers can be the right way to go. It’s easy to overlook various factors, so discussing your ideas with an interior designer can help you a lot.

4. Calculating The Start Up Costs

So far, we’ve discussed many aspects directly related to a spa business to help you envision your dream. Now, let’s get down to some solid business stuff.

One of the first questions you ask yourself before starting a spa business is, “How much does it cost to open a spa?”. Just like any other business, the primary investment of opening a spa business varies a lot depending on a myriad of requirements . Some typical spa start up costs involved are:

• Registration of the business
• Rent of the location
• Construction costs and furniture
• Utilities like water and electricity
• Equipment for the spa-like massage table and facial chairs
• Staff salaries
• Initial supplies and inventory like massage oils and candles
• Certifications and licenses 
• Marketing costs
• Legal and consulting fees

This is just the tip of the iceberg, there are tons of other costs involved that you can’t predict initially. We know it is tough at this stage, but try to map out most of the expenses that you may incur. Trust us, you’ll be glad you did.

Accurately predicting the initial investment is essential, but a caveat: underestimating this number can lead to overestimating profits, which isn’t good for a business, especially in the initial stage.

5. Financing Your Spa Business

Financing is extremely important, especially if you’re about to start your spa with little or no money. There are various ways you can raise money for your business and now that you know the costs involved, you can choose any of the following – 

• Your savings – Dip into your savings to fund some basic stuff.
• SBA Backed loans – The US Small Business Administration is the perfect place to get started with your financing. Moreover, create a proper spa business plan and pitch it to increase the chances of you getting a loan.
• Equipment Financing – A business owner who needs cash upfront for a specific task such as hiring or equipment purchase usually goes for this process. This can help you with your one-time expenses. ( medaestheticstraining.com )
• Help from friends and family – You can even reach out to your close friends and family and ask them for help in the initial stage.

6. Hiring Your Team

Nothing beats the feeling of getting genuinely appreciated by your customers. A spa visit is all about providing the best experience and lasting an indelible impression on your clients. Clients are looking for a calm day and aestheticians and therapists are perfectly poised, given their expertise.

In the initial stage, you may start with a small team , handling most of the jobs yourself, but you’ll have to recruit more people for specific tasks as you grow.

Providing the best services to your clients depends on your therapists, estheticians, and technicians; hiring the right ones is very crucial. 

The experience of a customer doesn’t end in the massage rooms; how relaxed and comfortable they feel also depends on the people present at the forefront of your spa.

From the receptionist greeting them at the desk to the person escorting them to their rooms, having the right support staff will ensure that your customers feel comfortable and relaxed.

You’ll have to use a myriad of resources like ads, referrals, job fairs, offering internships, etc ., to reach out to people you need to hire. Also, ensure that they have proper licenses for the skills you’re hiring them for.

Look out for qualified people suitable for your services, interview them, and then make your final judgment.

7. Creating Your Spa Service Menu

“What do you offer?”, a question which you’ll have to answer endlessly. But how will you prefer to respond to it? Showcasing your offerings using your spa menu rather than simply telling them about it will provide them with a much clearer view.

Some tips for designing a captivating spa menu –

• Categorizing the treatments is extremely important. Spas generally offer a combination of these – massages, skincare, and body treatments.
• A description of each service acting as a tour guide for your offerings. Use adjectives to describe your offerings to make them look more appealing. 
• Formatting and design matter ; choosing the right font and size will make your menu more than readable.
• Adding information like your timings, contact details, address, booking link, etc., will help the clients.
• You can also offer combo packages to attract clients . Some combo packages gaining traction are immunity booster packages, stress-relieving packages, etc.

The pricing of your offerings will rely not only on your target audience but also on your expected expenses; after all, you want to break even as soon as possible. Work out a pricing strategy that encompasses all these factors.

To get more ideas on how to create a spa menu, you can try reading this . You can get some customizable spa service menu templates here.  

The menu should also reflect your brand identity. Your brand is how people see you as a business. Give your spa a name that reflects your individuality and decide upon a logo that conveys the message effectively. The name must also be target audience-friendly.

For example, if your target customers are men, using words like “energized” and “vital” will be helpful compared to terms like “pampering” and “soothing.” 

To start with it, you can work towards creating a perfect brand that will help you connect with the customers at an emotional level.

8. Getting Your First Customers

Now that you’ve completely understood all aspects from researching the market to hiring your team, it’s time to finally get started! 

But establishing your initial customer base is what will get the ball rolling . Some ways to appeal to new customers are –

• If you’ve worked in a spa before, contact your old clients , inform them about your new opening, and ask them to visit you.
• If you’re new to the field, you can start by establishing contacts in the local community. Start your co-marketing practice by partnering with hair salons, gyms, etc. in your area and exchange promotional materials.
• List yourself on online directories like Google My Business, Yelp , etc, to improve your local visibility and online presence. This will enable your customers to view your offerings, see the reviews and book directly from there.
• Offer introductory discounts and attractive packages in the beginning to entice large crowds.

Worship these first customers, make them feel special . Delighting your customers at every touchpoint they encounter in the spa will not only compel them to return but also evangelize your spa to their friends and family.  

Are your customers able to find you?

Get yourself out there and see more customers walking through your doors with these 10 spa marketing ideas for 2022 .

9. Choosing The Right Spa Scheduling Software

When starting a small spa business, you’ve to be multifaceted ; you’re not just a massage therapist; you’re also the marketing manager, accountant, HR manager and the list goes on.

Wouldn’t it be great if you could reduce this administrative workload? This is where the right spa management software comes in.

The future is automation. According to a report , usage of scheduling software in businesses like spas has increased customer satisfaction by a whopping 52% and improved marketing and sales by 30%.

A good spa scheduling software will take a few things off your plate, making your job effortless and improving the quality of the customer experience drastically.

Some of the tasks you’ll be performing using them –

• Taking online appointments – According to a recent survey , 94% of the respondents said that they were likely to change the service provider if that one offered online booking options. Accepting bookings online 24×7 will provide flexibility to your clients and eliminate friction in the process. This will also help you save time and money and invest them in improving your spa.
• Online payments – In the post-Covid world, going contactless is the norm. A secure online payment option is the right way to do it. You’ll also be able to keep track of your transactions in one place.
• Client database – A complete database of each of your clients who book an appointment with you, from their basic information to personal preferences, can be collected and stored. This will help you implement the right strategy to serve them a personalized experience, something which is vital in this field.
• Managing staff – You can set the availability of your team and the services they offer and track their productivity individually. Your staff can also log in and manage their schedule, empowering them to become more efficient and responsible.

Struggling to find the right tool with all the necessary functionalities?

Appointy is your one-stop shop to schedule and manage spa appointments, send automated reminders, attract clients, and more through a centralized dashboard.

Join the community of 9,000+ spa owners worldwide that trust Appointy’s spa scheduling software today!

All our dreams can come true if we have the courage to pursue them Walt Disney

Never can a guide replace the experience of starting a business, but we hope we helped you get a headstart and understand how to start a spa business.

Drop a comment below if you have any questions for us or just want to have a chat with us! 🙂

It would be great to talk to you!

Afterthought

Although the vaccination drive is at full scale, Covid-19 will still take some time to be wholly eradicated. Hence following proper Covid protocols is essential for the safety of both clients and staff and avoiding description in your services. This will also help in maintaining confidence among your customers.

Standard Covid-19 protocols to follow – 

• All staff members must be masked at all times.
• Each treatment room must be sanitized after each session by ensuring a buffer between clients.
• Reduction in touch should be ensured wherever possible – online form filling and online payments must be promoted.
• The temperature check of each staff member must be done regularly
• Social distancing must be maintained in all areas.

Apart from this, follow all the local guidelines for Covid-19 prevention in your area. 

Appointy helps business owners and organizations manage occupancy, follow local safety guidelines, and reopen businesses safely during COVID19 with smart visitation management. For more information, click here .

About Appointy

We at Appointy, help business owners grow and run their businesses with our online scheduling software. This blog was a part of our ‘Manage your Business’ category, where we provide expert tips, and resources, or simply talk about the challenges that small and medium businesses face every day. 

If you have any thoughts on this blog or would like to chat about your business struggles and achievements, let us know in the comments below. 

We love a good talk!

12 comments

I have been thinking of starting something similar. This article is very helpful and well written.

I have been to stArting my own on 2022,I love this article helps me a lot,thank you

I am happy that I came across this wonderful website. It is very insightful and helpful I will be spending time Thank You, i highly value all your.

Hey there, Excellent information provided by you through this post for the spa business and also helpful for those who looking for spa manager jobs. I follow all the mentioned information. I hope everyone will get benefit from it. Keep up the doing good work like this.

nice and help full information.

Glad you found it helpful 🙂

My opinion is that if you’re starting a spa business in the current digital era, you should definitely use spa/salon management software to make money off of the activities and processes. Definitely give the planning step enough time. I appreciate you sharing.

Automation using a spa management software can give you a lot of time to actually focus on your business. Glad to help.

I am thinking of starting a new spa business. Are there any more additional pointers except these, times have changed.

Research the market: Research the spa industry in your area to understand the demand for spa services, local competition, and pricing. This will help you determine the feasibility of starting a spa business in your area.

I want to start my beauty spa and this website is quite packed with all useful insights for a beginner like me,I really like it…All the way from Botswana🇧🇼 ❤️

Thank you for a thorough explanation. Appointy website provides the most comprehensive guidelines on how to start a spa business. This article is beneficial particularly to individuals who are interested in launching a business in the med spa industry.

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How To Create a Sensory Deprivation Float Spa Business Plan

By alex ryzhkov, resources on sensory deprivation float spa.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Are you ready to dive into the growing world of holistic health and wellness? Look no further than the exciting business idea of a Sensory Deprivation Float Spa! With the demand for these rejuvenating experiences on the rise, it's the perfect time to jump into this cutting-edge industry. In fact, according to the Global Wellness Institute, the wellness industry is now valued at over $4.5 trillion, with the US leading the way as the largest market.

So, what exactly is a Sensory Deprivation Float Spa? It's a serene oasis where individuals can disconnect from the outside world and embrace a state of deep relaxation. By floating effortlessly in sensory deprivation tanks filled with warm, buoyant saltwater, patrons can reduce stress, relieve pain, improve sleep, and achieve mental clarity. The spa also offers complementary services such as massage therapy and mindfulness workshops, providing a comprehensive approach to wellness.

To successfully launch your Sensory Deprivation Float Spa, you'll need a well-thought-out business plan. Let's break down the essential steps:

• Identify your target market and conduct thorough market research.
• Define your unique value proposition to stand out in the competitive market.
• Develop a comprehensive budget and financial projections to ensure financial stability.
• Conduct a competitive analysis to understand the market landscape.
• Determine the perfect location and obtain any necessary permits or licenses.
• Create a detailed operational plan to streamline your spa's day-to-day operations.
• Write a marketing plan to attract and retain customers.
• Identify potential funding sources or investors to secure the necessary capital.
• Develop a strong team and allocate responsibilities to achieve success.

With these nine crucial steps, you'll be well on your way to creating a sought-after Sensory Deprivation Float Spa. Stay tuned as we delve into each step in detail, providing you with the guidance and resources you need to make your spa a true oasis of relaxation and wellness.

Identify Target Market And Conduct Market Research

When starting a Sensory Deprivation Float Spa, it is crucial to identify your target market and conduct market research . Understanding your potential customers and the market landscape will help you tailor your offerings and marketing strategies to attract the right audience.

Begin by defining the demographics, psychographics, and behaviors of your target customers. Consider factors such as age, gender, occupation, interests, and lifestyle choices. This information will provide valuable insights into who your spa should cater to and how to effectively communicate with them.

To conduct market research, you can utilize various methods:

• Surveys and questionnaires: Gather feedback and preferences from potential customers through online surveys or in-person questionnaires.
• Focus groups: Organize small group discussions to gain deeper insights into customer needs, expectations, and preferences.
• Competitor analysis: Study existing float spas and wellness centers in your area to understand their target market, offerings, pricing, and customer experience.
• Online research: Utilize online platforms, such as social media, forums, and review sites, to gather information on customer sentiments and trends in the wellness industry.

Tips for identifying your target market and conducting market research:

• Consider partnering with local wellness practitioners or health professionals to gain insights into potential customers and target their existing clientele.
• Observe and engage with people at wellness events, yoga studios, or other similar venues to understand their attitudes towards holistic health practices.
• Use online tools and platforms, such as Google Analytics and social media analytics, to gather data on customer demographics and preferences.

By thoroughly researching and identifying your target market, you will be able to refine your business strategy, develop tailored marketing campaigns, and ultimately attract and retain customers who align with your spa's vision and offerings. Remember, understanding your target market is a vital step towards building a successful Sensory Deprivation Float Spa.

Define The Unique Value Proposition

In order to stand out in the competitive industry of health and wellness spas, it is crucial to define a unique value proposition that sets your Sensory Deprivation Float Spa apart from the rest. Your unique value proposition is what will attract customers and distinguish your business from others offering similar services.

When defining your unique value proposition, consider the following:

• Identify your target audience: Understand who your ideal customers are and what they are looking for in a wellness experience. This will help you tailor your value proposition to meet their specific needs and desires.
• Highlight the benefits: Clearly communicate the benefits and outcomes that customers can expect from your Sensory Deprivation Float Spa. Whether it is stress reduction, pain relief, improved sleep, or mental clarity, emphasize the positive impact your services can have on their well-being.
• Showcase expertise and personalized experiences: Demonstrate your knowledge and expertise in the field of sensory deprivation and holistic wellness. Highlight how your spa offers expertly designed and personalized experiences, such as optional guided meditations or soothing music, to ensure each customer's unique preferences and goals are met.
• Emphasize a holistic approach: Position your Sensory Deprivation Float Spa as a holistic destination that goes beyond simply offering floatation therapy. Mention additional complementary services, such as massage therapy and mindfulness workshops, that further enhance the overall wellness experience and cater to diverse customer needs.
• Focus on exceptional customer service and tranquil ambiance: Emphasize the importance of providing exceptional customer service and creating a tranquil ambiance that promotes relaxation and rejuvenation. Highlight how your spa prioritizes the comfort and well-being of each customer, ensuring they feel welcomed and cared for throughout their visit.
• Conduct market research to gain insights into what competitors are offering and how you can differentiate your business.
• Regularly review and update your unique value proposition to stay relevant and aligned with the evolving needs and preferences of your target audience.
• Seek feedback from customers to understand what they appreciate most about your Sensory Deprivation Float Spa, and incorporate their insights into your value proposition.

Develop A Comprehensive Budget And Financial Projections

One of the crucial steps in creating a successful business plan for a Sensory Deprivation Float Spa is to develop a comprehensive budget and financial projections. This process involves examining the costs involved in launching and operating the spa, as well as forecasting the potential revenue streams that can be generated.

An important aspect to consider when outlining the budget is the initial start-up expenses. This includes costs associated with building or leasing the spa premises, purchasing sensory deprivation tanks, obtaining necessary permits or licenses, and acquiring any necessary equipment or furnishings. It is crucial to conduct thorough research to gather accurate and up-to-date pricing information for all these components.

Additionally, ongoing operational expenses such as rent, utilities, staff salaries, marketing, and maintenance should be taken into account when developing the budget. It is essential to create a detailed list of all the expected expenses and calculate the monthly and annual costs to get a clear understanding of the financial requirements.

When creating financial projections for the Sensory Deprivation Float Spa, it is important to consider the potential revenue streams. This can include the income generated from float sessions, additional services such as massage therapy or workshops, retail sales of wellness products, and potential partnership opportunities. In order to develop accurate projections, it is beneficial to research industry benchmarks and trends, as well as competitor pricing and average customer spending.

Tips for Developing a Comprehensive Budget and Financial Projections:

• Consult with industry experts: Seek advice from professionals who have experience in the spa industry to get a realistic idea of the potential costs and revenue.
• Consider a range of scenarios: Create financial projections for both conservative and optimistic scenarios to assess the potential risks and rewards.
• Regularly review and update the budget: As the business grows and evolves, it is important to continuously review and update the budget to reflect any changes or adjustments in expenses or revenue.
• Factor in contingency funds: Set aside a portion of the budget for unexpected expenses or emergencies to ensure the business can withstand unforeseen challenges.

Conduct A Competitive Analysis

Conducting a competitive analysis is a crucial step in developing a successful business plan for a Sensory Deprivation Float Spa. By thoroughly understanding the competition, you can identify opportunities for differentiation and positioning in the market. Here are the key aspects to consider when conducting a competitive analysis:

• Identify direct and indirect competitors: Begin by identifying other float spas in your area or region that offer similar services. Additionally, consider indirect competitors such as traditional spas or wellness centers that provide relaxation services.
• Analyze their offerings: Take a close look at the services, pricing, and packaging offered by your competitors. Understand what sets them apart and what unique selling points they emphasize.
• Assess their target market: Determine who your competitors are targeting and the demographics, psychographics, and preferences of their customer base. This analysis will help you identify gaps and potential niches to target.
• Evaluate marketing strategies: Study the marketing efforts of your competitors. Analyze their online presence, social media engagement, advertising campaigns, and partnerships they have formed. This will provide insights into their customer acquisition strategies and allow you to craft more effective marketing plans.
• Analyze customer reviews and feedback: Spend time researching customer reviews and feedback on platforms like Yelp or Google. Understand what customers like or dislike about your competitors' spa experiences and use this information to refine your own offerings.

Tips for conducting a competitive analysis:

• Use online tools and resources to gather information about your competitors, such as their websites, social media profiles, and industry publications.
• Visit your competitors' facilities and experience their services firsthand to gain a deeper understanding of their offerings and customer experience.
• Talk to current and potential customers to understand their perception of your competitors and what they value in a float spa.
• Regularly update your competitive analysis to stay informed about new entrants in the market and changes in competitors' strategies.

By conducting a thorough competitive analysis, you will gain valuable insights into the competitive landscape and be able to position your Sensory Deprivation Float Spa as a unique and compelling option for potential customers. This information will inform your marketing strategies, pricing decisions, and overall business approach, giving you a competitive advantage in the market.

Determine The Location And Obtain Any Necessary Permits Or Licenses

Choosing the right location for your sensory deprivation float spa is crucial to the success of your business. It is important to find a space that is easily accessible, has ample parking, and is in a desirable area for your target market. Consider factors such as foot traffic, nearby amenities, and competition when making your decision.

Once you have identified a potential location, you will need to obtain any necessary permits or licenses to operate your spa legally. Research the specific requirements for your city or state, as regulations can vary. Common permits and licenses may include a business license, health permits, building permits, and zoning permits. Make sure to allocate enough time and resources to complete this process, as it can often be time-consuming.

Tips for determining the location and obtaining permits or licenses:

• Consult with a commercial real estate agent who specializes in the wellness industry to help you find the optimal location for your float spa.
• Research local zoning regulations to ensure your chosen location is zoned for the type of business you plan to operate.
• Engage with local government agencies or small business associations to better understand the permitting process and any specific requirements for your area.
• Consider hiring a lawyer or consultant who specializes in small business permits and licenses to guide you through the process and ensure compliance.
• Do not begin renovating or making any substantial changes to your chosen location until you have obtained all necessary permits and licenses to avoid potential fines or delays.

Create A Detailed Operational Plan

Creating a detailed operational plan is crucial for the successful management and execution of your Sensory Deprivation Float Spa. This plan outlines the day-to-day operations and procedures of your business, ensuring that everything runs smoothly and efficiently. Here are some key steps to consider when developing your operational plan:

• Define Your Services: Clearly outline the services and experiences you will offer at your spa. This includes determining the duration of float sessions, any additional services such as guided meditations or massage therapy, and any special packages or promotions you plan to offer.
• Create Standard Operating Procedures: Develop detailed procedures for each aspect of your spa's operations. This includes protocols for booking appointments, checking in guests, preparing the sensory deprivation tanks, maintaining cleanliness and hygiene, and handling customer complaints or inquiries.
• Establish Staffing Requirements: Determine the number of employees you will need to run your spa effectively. Consider the roles and responsibilities of each staff member, such as float facilitators, massage therapists, receptionists, and cleaning staff. Ensure that you hire individuals with the necessary qualifications and provide them with proper training.
• Design a Facility Layout: Plan the layout of your spa to optimize the flow of operations. Consider factors such as the placement of sensory deprivation tanks, waiting areas, therapy rooms, and administrative spaces. Ensure that your facility is accessible and meets safety regulations.
• Implement Inventory Management: Develop a system to track and manage inventory, including the saltwater solution for the float tanks, cleaning supplies, retail products, and any other materials required for your services. This helps ensure that you have adequate stock and minimizes disruptions in service.

Tips for Creating Your Operational Plan:

• Conduct regular staff training sessions to review and reinforce standard operating procedures. This helps maintain consistency and quality in service delivery.
• Consider implementing a scheduling software or platform to efficiently manage appointments and staff shifts.
• Regularly assess and update your operational plan to adapt to changes in customer preferences, industry trends, and regulatory requirements.
• Establish clear communication channels within your team to ensure effective coordination and problem-solving.

By creating a detailed operational plan, you can establish clear guidelines and procedures for running your Sensory Deprivation Float Spa. This not only enhances the overall customer experience but also enables you to efficiently manage your resources and ensure the smooth functioning of your business.

Write A Marketing Plan

Creating a comprehensive marketing plan is essential for promoting and attracting customers to your Sensory Deprivation Float Spa. This plan outlines your strategies and tactics for reaching your target market, increasing brand awareness, and driving customer engagement. Here are some important steps to consider when developing your marketing plan:

• Identify your target audience: Begin by clearly defining the demographics and psychographics of your ideal customers. Understand their preferences, needs, and pain points to tailor your marketing efforts effectively.
• Position your spa: Determine the unique value proposition of your Sensory Deprivation Float Spa and use it to differentiate your brand from competitors. Highlight the benefits and overall experience your spa offers, such as stress reduction, pain relief, and mental clarity.
• Set clear marketing objectives: Establish measurable goals that align with your overall business objectives. Whether it is increasing customer bookings, achieving a certain revenue target, or expanding brand awareness, these objectives will guide your marketing strategies.
• Choose your marketing channels: Identify the most effective channels to reach your target market. This could include digital platforms like social media, search engine marketing, and email marketing, as well as traditional advertising methods like print media or local partnerships.
• Create a content strategy: Develop compelling and informative content that resonates with your target audience. This could include blog articles, videos, and social media posts highlighting the benefits of sensory deprivation, wellness tips, and customer success stories.
• Engage with your audience: Interact with potential and existing customers through various channels. Respond to inquiries promptly, address concerns, and create a sense of community through social media engagement, newsletters, and events.
• Measure and analyze results: Regularly track the performance of your marketing efforts using relevant metrics like website traffic, social media engagement, and customer conversion rates. Use this data to refine your strategies and optimize future campaigns.

Tips for Writing an Effective Marketing Plan:

• Ensure consistency in branding and messaging across all marketing channels.
• Allocate a budget for marketing activities and prioritize the most impactful tactics.
• Monitor industry trends and adapt your marketing strategies accordingly.
• Consider offering limited-time promotions or packages to attract new customers.
• Collaborate with local influencers or wellness experts to expand your reach.

Identify Potential Funding Sources Or Investors

Securing funding for your sensory deprivation float spa is an essential step in turning your business idea into a reality. Whether you are seeking a small business loan, investors, or other sources of financing, it is important to identify potential funding sources that align with your goals and objectives.

Here are some tips to help you identify potential funding sources or investors for your sensory deprivation float spa:

1. Research local and national funding opportunities:

2. reach out to your network:, 3. explore crowdfunding platforms:, 4. seek out industry-specific investors:, 5. prepare a comprehensive business plan:, 6. consider alternative funding options:.

Remember, securing funding may take time and effort. Be prepared to pitch your business idea, demonstrate your expertise, and show why investing in your sensory deprivation float spa is a smart choice. By identifying potential funding sources or investors that align with your values and objectives, you can increase your chances of securing the financing needed to bring your business idea to life.

Develop A Team And Allocate Responsibilities

Building a strong and capable team is crucial to the success of your Sensory Deprivation Float Spa. Each member of your team plays a vital role in ensuring the smooth operation of your business and delivering exceptional customer experiences. Here are some important steps to follow when developing your team and allocating responsibilities:

• Assess your staffing needs: Determine the number of employees required to efficiently run your float spa. Consider roles such as float attendants, massage therapists, receptionists, and administrative staff.
• Define clear job descriptions: Clearly outline the responsibilities and expectations for each position in your spa. This will help you attract candidates with the skills and experience necessary for their roles.
• Recruit and hire carefully: Take the time to find candidates who align with your spa's values and culture. Conduct thorough interviews, check references, and consider skills and qualifications.
• Provide comprehensive training: Once you have selected your team members, ensure they are properly trained in all aspects of your spa's operations and services. This will help them deliver consistent and high-quality experiences to your customers.
• Foster a positive work environment: Create a positive and supportive work culture that promotes teamwork, collaboration, and open communication. Encourage feedback from your team and implement any necessary improvements.
• Delegate responsibilities effectively: Assign specific tasks and responsibilities to each team member based on their strengths and skills. This will help streamline operations and ensure a seamless customer experience.
• Encourage professional development: Support your team's growth and development by providing opportunities for additional training and education. This will not only enhance their skills but also demonstrate your commitment to their success.

Tips for developing a strong team:

• Clearly communicate your spa's mission, vision, and values to your team members to ensure alignment and a shared sense of purpose.
• Regularly review and update job descriptions to reflect evolving business needs and ensure clarity in roles and responsibilities.
• Foster a culture of accountability by setting clear expectations, providing constructive feedback, and recognizing and rewarding performance.
• Encourage cross-training among team members to promote flexibility and ensure smooth operations in case of absences or staffing changes.
• Continuously seek feedback from your team about their experiences and suggestions for improvement, and act upon their valuable insights.

By carefully developing your team and allocating responsibilities, you can create a supportive and efficient working environment that contributes to the success of your Sensory Deprivation Float Spa.

In conclusion, developing a business plan for a sensory deprivation float spa involves several crucial steps that are essential to its success. By identifying the target market, defining the unique value proposition, conducting market research, and analyzing the competition, entrepreneurs can gain valuable insights and make informed decisions. Additionally, creating a comprehensive budget, securing necessary permits and licenses, and developing an operational and marketing plan will help set the foundation for a successful spa business. Furthermore, identifying potential funding sources, building a strong team, and allocating responsibilities are key factors in ensuring smooth operations and growth.

With the growing demand for holistic health and wellness practices, the sensory deprivation float spa business has great potential to thrive. By providing a serene oasis for relaxation and rejuvenation, offering personalized experiences, and catering to diverse customer needs, the spa can attract a loyal customer base. Through exceptional customer service, a tranquil ambiance, and a dedication to promoting overall well-being, the sensory deprivation float spa can become a go-to destination for individuals seeking a holistic approach to health and relaxation.

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Float Spa Premium Floating Tank System

100% water removal/filtration, reservoir system, self-draining float pods – The premium of floating!

Hygiene and design are our main priorities therefor we decided to manufacture our floating tanks with an external water reservoir tank, so the Float Spa Premium Floating Tank System is totally emptied and the whole amount of water is sanitized after/between each guest!

Our designers have engineered the Float SPA® floatation tank to induce maximum hygiene, relaxation and rest. They envisioned the float cabin looking like a stone, lying on a sandy beach. Some calls the pod an “egg” or a friendly, big whale.

Nature, serenity, balance and harmony are notions that come to mind upon looking the interior and exterior design of the Float SPA’s isolation tank.

Our company Float Spa Kft. is the manufacturer of the Float Spa Premium Floating Tank System and the Float Spa Premium Floating Room System and we have our own manufacturing/production sites in Hungary, Europe.

Hygiene on the highest level:

Our floating tank (called also in many other names like floatation tank, flotation tank, floating cabin, float pod, float pool, isolation tank, isolation chamber, sensory deprivation chamber) is filled with the Epsom salty water in front of the guest just right when the float session starts. When there is no float session, the pool is empty, clean and shiny, reducing humidity and evaporation. The water pumped from the external water reservoir tank to the float pod and during this process (takes 6-8 minutes) even the last drop of water pumped through our 4 steps water cleaning system. This is the premium level of hygiene in floating in these times. The material of the inside of the pod is made from beautifully shiny, antibacterial sanitary acrylic and it can be easily cleaned/rinsed with a hand shower!

The lid of the pod stops and stays in any position you like; it is very well balanced with 2 quality gas springs from the outside and easy to move with one hand. If you are claustrophobic, you can leave the top lid as much open as you wish, and it stays in the desired position!

Our premium float tank/pod is huge - one of the (if not the) biggest in the industry even basketball players or athletes like the players of the Buffalo Bills NFL Team can easily fit in. You can hardly reach the “ceiling” (the inside of the top lid) even if the lid is closed therefor you have plenty of space and air volume inside. The Float Spa Premium System is able to add fresh air or scented air (aromatherapy) to the pod’s air during the float session.

We are producing our float tanks in 2 versions:

• short skirt (original version) float pod needs a 26 cm (10″) high podium (original version) and have a low threshold of 35 cm (1’2″) to step over.
• long skirt version float pod does not need a podium, but have a bit higher (still relatively low) front “threshold” of 61 cm (2 feet) to step over. For older customers the short skirt version may be easier to use, but the long skirt version is easier to install and reinstall/relocate and it needs less building cost, because you do not need to build a podium. The 61 cm (2 feet) front threshold is still very low in the industry. It is up to your decision which version and in what combination, you choose.

Conditions:

The Float Spa Premium Floating Tank System is produced by us in European (EU with CE and EAC mark) and North-American version too. The delivery, installation, support, service and warranty is organized and provided by us and by our local distributors, dealers.

Production time:  appr. 2-3 months after the 1st 50% deposit is received or even sooner depending on stock availability

Shipping time:  production time +4-5 weeks to the overseas (USA, Canada) and production time + 1 week to Europe

For oversea projects we deliver in FCL containers (20' for 1-2 units or 40' for 3-4 units) and the units are packaged into special wooden crates.

For European projects we deliver on trucks.

Warranty:  1 year for the complete configuration, 2 years for the material of the pool body.

Payment condition:  50% at the order, 50% when the production finished.

Please note, an operation suspension code can be activated in case of late payments.

Design and plans

We are helping you with the floor plans and electrical, plumbing, ventilation, etc. plans (after the first deposit received) for the rooms where our float units are going to be installed!

MgSO4 (Epsom salt) quality

Please check what kind of MgSO4 is included in your shipment or what kind of MgSO4 you want to order. We -Float Spa Kft.- deliver our Float Spa Premium Floating Systems with FCC grade (food quality) MgSO4 (Epsom salt). You need clean, good quality, fine, not rough MgSO4 for the best water quality and hygiene. At least food quality (FCC grade) is recommended. Industrial quality MgSO4 is not good, not clean enough, pharmaceutical quality is very good, but not really needed and it is expensive. The Float Spy systems can be used only with MgSO4 (Epsom salt)! Other kind of salt (NaCl or Himalayan salt) is not allowed to use and it can damage the parts of the system!

Hygiene in more details:

The Float Spa Premium water cleaning (4+1 steps) system, the heart of the crystal clear water contains:

• Glass-sand quartz pre-filter, very effective physical filtration (with broken green glass bits layers by layers, it is a requirement in many swimming pool standards)
• Cartridge-type acrylic post-filter (5 micron fine, CF50 size) for physical filtration.
• High performance UV-C sterilizer against the germs and bacteria
• Electronically-operated disinfectant dispenser (chemical pump for liquid H2O2 or Chlorine) against the germs and bacteria

+ Stainless steel metal grid filter in the drain of the pool as a first hair-trap and a trap for the lost objects (rings, necklaces, you would be surprised what we have found in this filter yet)

+ An extra paper filter is fitted to the top of the water reservoir tank.

5. (4+1 step ) Periodical water filtration using active carbon/charcoal against the greasy and oily bits (colloids) from the skin, shampoo, perspiration, urine, hair dye, … These colloids makes your water milky, yellowish, these are the hardest to remove from the water, but we can do it with the periodical active charcoal process!

+ Periodically –only after active carbon process, in some special occasions - we use a 1 micron fine filter

All of these filters are included in your Float Spa Premium Floating shipment!

Hygiene on the top level. The pods and pools are emptied and cleaned between each guests!

• 100% water evacuation reservoir system, self draining pods/pools. The salty (MgSO₄) water stored separately from the cabin in a water reservoir holding tank, the cabin filled with salty water just when the floating session starts (no used water in the cabin). At the end of the session the pod/cabin is emptied automatically and cleaned.
• complex 4+1 steps water cleaning system (Paper filter, sand filter, UV, chemical injection, active charcoal, etc.) fitted on a technical unit, the total amount of salty water filtered and cleaned before and after every floating session in 4+1 different ways (not only filtering and circulating), crystal clear water (no hairs, oils and bits of skin in the water)
• easy changeable long-life filters, very long water changing period, low maintenance cost

High quality materials and production methods

• vacuum formed (thermo molded) antibacterial sanitary acrylic pod cabin body (for the smoothest, most hygienic surface)

Shiny, easy- and quick to clean pods

• easy cleaning of the inside of the empty cabin/pod (with the optional special back-wash system) in this case the inside of the empty pod can be cleaned/rinsed easily and quickly with a normal hand shower and with normal tap water which goes to the drain automatically (the tap and the shower is not included)

Stay in any position, easy to open lid!

• Stay in any position lid! You can leave the top lid of the pod open as much as you wish and it stays open in any position during your floating session – good for people with claustrophobia. Massive adjustable opening mechanism for the gas springs, hidden outside at the back of the pod! The very well balanced lid can be lifted up/opened with one hand.

Lights, sound and aromatherapy

• 60/62 (room/pod) underwater LEDs with colour programs and with beautiful reflections providing an unforgettable experience
• aromatherapy - fresh or scented air intake to the pod/pool!
• underwater music can be chosen from the built-in pre-programmed music list or from external music (AUX) source
• +10 custom tracks of your choice you can add

Silently heated, spacious pods

• huge, clean, shiny inside space (no claustrophobic feeling), beautiful reflections of the changing colours
• no condensation salty drops into your eyes because of the size and the special hollow shape of the top lid. The condensation is very little and it is rolling down on the side of the lid.
• totally silent, passive heating in the pod/cabin and in the water reservoir too (no circulation noise while you float). The water temperature is maintained at body temperature at all times, it is ready for a floating session anytime.
• easy to step in and out of the big, open, low entrance area

Advanced software and easy operation, customized sessions

• computer controlled reliable system with user friendly touch screen display
• central control system for float centers (to control more cabins from the reception desk from one display) is optional
• 30, 60, 90, 120 and 180 minutes long floating sessions of your choice, built-in session counter
• parameterized, automatic chemical dosage H₂O₂ hydrogen peroxide OR chlorine OR bromine
• software menu in English, German, French, Italian, Russian, Portuguese, Dutch, Hungarian languages
• hardware analyzing/detection menu
• detailed user's manual with photos in English, how to use and maintain videos
• automatic welcome and good bye speech is played at the beginning and at the end of the floating session
• parameterized floating sessions (temperature-, time-length-, music-, light- and aromatherapy can be set)
• remote online software upgrades
• emergency button, warning messages and signals
• leakage sensor in the technical room
• overfilling sensor

Space requirement of the Float Spa Premium pod.

The ideal space requirement when the pod, a shower, and the technical unit is placed in the same room: 450 cm wide x 380 cm long x 230 cm high (appr. 17 sqm) room. The ideal sizes when the treatment room and the technical room is separated: Technical room 120 cm wide x 220 cm long x 230 cm high (appr. 3 sqm). Treatment room with shower: 280 cm wide x 370 cm long x 230 cm high (appr. 10 sqm). For the delivery and installation a size of minimum 80 cm wide (90 cm wide is better) x 190/205 cm high free doorway is needed with a sufficient corridor size and height. Sound- and light insulation of the treatment room is needed.

Total solutions, worldwide projects

• food quality MgSO₄ (200 kg + 25 kg for pods, 400 kg + 50 kg for rooms) is included in the price / float unit
• energy efficient operating (max. el. consumption 1,5 kW/hour/ float pod, 2,5 kW/hour/ float room)
• very quick ROI, ROI business plan is available
• professional installing team, distributor network, door to door deliveries
• CE certificate, QPS on site approval, FDA report
• complete interior design and 3D plans of your floating center with our own architect designer (optional)
• optional RAL colours for the outside (basic colour is white)

Float tanks (pods) vs. Float rooms regarding the Float Spa Premium Floating products

Float tanks  (cabin/pod has a lid) are more about sensory deprivation and have a more unique design, very attractive shape and easier to control the atmosphere, it is VERY IMPORTANT a perfect micro climate can be created, where the world is closed out and the temperature of the water, air and body is becoming very quickly same temperature. You cannot even feel which part of your body is in the water and which is out. So it is easier to reach the deep meditative THETA state, and a relaxed, anti-stressed, creative and positive brain state, which is desired during the floating session. 1 hour of floating in this state is equal to cca. 4-5 hours of sleeping. Floating in salty MgSO4 (magnesium sulphate) water has many physical and mental benefits too. The mental benefits are more complex in a float tank (pod), which has a top lid. In floating every little parameter is important to reach the perfect floating experience (temperature, humidity, silence...). The float tank (pod) is an isolated, protected environment.

Our Float Spa Premium Float tanks (pods with a lid) are used as a therapy against claustrophobia, because the lid of our premium float tank can be stopped in any position, so you close down as much as you wish! If the target is sensory deprivation and professional floating experience, definitely our Premium Floating Tanks (with a lid) are the right choice.

Our Float Spa Premium  float rooms  (pool design without a lid but it can fit 2 people) are more about very heavily (seriously) claustrophobic people and more for wellness, for fun, enjoyment and for pair therapies. Mainly sold for private use for families, for fun/parties, etc. where people want to float together. However, floating should be done alone (1 person at a time) to have maximum relaxing physical and mental recharge.

More people who have tried both, any kind of float tanks and float rooms, usually prefers float tanks (with a lid) for the perfect float experience and for the special micro-climate can be created under the lid.

How is a float session in a Float Spa Premium Floating Tank System

The float session happens in the Float Spa Premium floating cabin/tank/pod on the surface of body-warm (appr. 750-800 litres) water including appr. 30% MgSO4 (200-275 kg food quality Epsom salt).

You can choose from 30, 60, 90, 120 or 180 minutes long float session on the touch screen display. You can set different light and colour programs (various colour programs or floating without lights), aromatherapy, music on or off (silent floating, continuous music, custom music, external music source) or just simply enjoy our default session. The pool is empty when you step into the room, then it is filling up in front of you with freshly regenerated (4+1 steps water cleaning system) salty water. It takes 6-8 minutes, so meanwhile you can take a shower.

Then the system plays a welcome speech informing you, the float session starts and the length of the session. Then please step inside to the pod, (you can get the 3 grips), close the lid as much as you want, lay down and relax, let yourself go. In the default Float Spa Premium float program you enjoy a few minutes (appr. 5 minutes) session with sound and light therapy (aromatherapy is OFF by default) then the music and lights fades away. The middle of the session is the sensory deprivation phase when there is no light and sound, just a peaceful, protected, safe, body warm floatation experience.

In the last appr. 5 minutes the music and light is gently coming back, the wakening phase starts. Then a good-bye speech is played and the system automatically empties the pool, by pumping out the water through the 4 steps water cleaning system. It takes appr. 6-8 minutes, so you can have a shower again to rinse the salt from your body.

Then the float pool is cleaned (sprayed with disinfectant liquid) or - if you have the optional Back-wash system- sprayed with disinfectant liquid and rinsed with fresh water from the faucet/shower/hosepipe next to the pod. The used salty water is cleaned and treated before and after every floating session in 4 different ways (I. acrylic super fine paper filter, II. glass-sand (green glass) filter, III. UV disinfection lamp, IV. chemical injection (H2O2 or chlorine) + V. periodically an active coal (carbon) filter is installed). If there is no floating session, the system cleans and circulates the water in the technical room every 2nd hour automatically. The whole amount of salt water need to be changed yearly or after every appr. 500-1 000 floating sessions (depends on the quality and the optical parameters of the water). Water depth in the pod: 27-30 cm (10,6''-12'').

Floating as a business:

Floating is not only a healthy, stress relief treatment, but it can be a beneficial service to the local community and a good business too.

Floating as a business can be an excellent additional service to some spas, day-spas, hotels, sport clubs, gyms, doctor’s practices and last but not least for float centers.

We have our own return of investment ROI business plan calculation (please send us a request in e-mail to receive it) ready to help your business decision and to help to compare the size of your investment and the ROI times (only appr. few weeks ROI difference can be calculated by the price between the float tank manufacturers) when you choose us or other manufacturer. This is a one-time investment into the hygiene and design (as we say: into the premium and future of floating) which will not effect significantly your ROI time (+4-8 weeks), but can be beneficial and a selling point for you for many years and can be greatly appreciated by your satisfied floating guests.

How to buy a Float Spa Premium Floating System?

Please feel free to get a quote by referring to your location (Country, State, City, residential or public use) and the numbers of float tanks or float rooms you would like to purchase contacting Your Float Spa local distributor(s) shown on our website https://floatspa.com/distributors/ or contact us directly in e-mail to info (at) floatspa.com Your request may be forwarded to the local distributor(s).

Dimensions, technical details sheet

Literature about floating: John C. Lilly – The deep shelf; Michael Hutchison – The book of floating; Shane Stott – The float tank cure

Should you need further information about our float tank or simply prefer a friendly call, please do not hesitate to contact us via any means displayed on our Contact page.

Legal Disclaimer

The Float SPA® floatation tank does not qualify as medical equipment as defined by current legislation. The information presented here contains information that is based on the experiences of clients who used the cabin. They reported experiencing beneficial effects following their flotation session or sessions. These experiences have not been corroborated by clinical trials, but will serve as the basis for future research.

The specific salt water concentration inside the Float SPA® flotation tank has been proven to benefit skin conditions, based on IN VITRO and IN VIVO tests.

Individual results may vary. Before using the Float SPA® flotation cabin, please consult your physician. It is not a substitute for traditional medication or treatment prescribed by a doctor, or any other therapeutic method; it is intended to be used as a complementary wellness treatment.

Thank you for the customers of ours and our distributors' allow us to use their images, photos and videos.

We keep the right of mistyping and changing technical solutions.

Privacy policy

• Privacy policy / Adatvédelmi áttekintés
• Necessary cookies / Feltétlenül szükséges sütik

This website uses cookies We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services

Ez a weboldal sütiket használ, hogy a lehető legjobb felhasználói élményt nyújthassuk. A cookie-k információit tárolja a böngészőjében, és olyan funkciókat lát el, mint a felismerés, amikor visszatér a weboldalunkra, és segítjük a csapatunkat abban, hogy megértsék, hogy a weboldal mely részei érdekesek és hasznosak.

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

A feltétlenül szükséges sütiket mindig engedélyezni kell, hogy elmenthessük a beállításokat a sütik további kezeléséhez.

Mandatory - can not be deselected. Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Amennyiben ez a süti nem kerül engedélyezésre, akkor nem tudjuk elmenteni a kiválasztott beállításokat, ami azt eredményezi, hogy minden egyes látogatás alkalmával ismételten el kell végezni a sütik engedélyezésének műveletét.

Key Lawmakers Float New Rules for Personal Data Protection; Bill Would Make Privacy a Consumer Right

Two lawmakers from opposing parties are floating a new plan to protect the privacy of Americans' personal data

WASHINGTON (AP) — Two influential lawmakers from opposing parties have crafted a deal on legislation designed to strengthen privacy protections for Americans' personal data.

The sweeping proposal announced Sunday evening would define privacy as a consumer right and create new rules for companies that collect and use personal information. It comes from the offices of Democratic Sen. Maria Cantwell and Republican Rep. Cathy McMorris Rodgers, both of Washington state.

Cantwell chairs the Senate Commerce Committee while McMorris Rodgers leads the House Energy and Commerce Committee. While the proposal has not been formally introduced and remains in draft form, the bipartisan support suggests the bill could get serious consideration.

Congress has long discussed ways to protect the personal data regularly submitted by Americans to a wide range of businesses and services. But partisan disputes over the details have doomed previous proposals.

According to a one-page outline released Sunday, the bill worked out by McMorris Rodgers and Cantwell would strengthen rules requiring consumer consent before a company can collect or transfer certain kinds of information. Companies would have to notify consumers about the details of data collection and retention policies and seek consumer permission for significant changes.

In addition, companies would have to ensure that any algorithms used to analyze personal data aren't biased, and companies that buy and sell personal data would have to register with the Federal Trade Commission.

Photos You Should See

Consumers would also have greater control over how their data is used under the measure. One provision of the proposal would allow consumers to opt out of targeted ads — i.e., advertisements sent to them based on their personal data.

A new bureau focused on data privacy would be created within the FTC, which would have the authority to enact new rules as technology changes. Enforcement of the law would fall to the FTC as well as state attorneys general.

If passed, the new standard would preempt most state privacy laws — though it wouldn't impact certain states' laws already on the books that protect financial, health or employee data.

Copyright 2024 The  Associated Press . All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Key lawmakers float new rules for personal data protection; bill would make privacy a consumer right

David Klepper

Associated Press

WASHINGTON – Two influential lawmakers from opposing parties have crafted a deal on legislation designed to strengthen privacy protections for Americans' personal data.

The sweeping proposal announced Sunday evening would define privacy as a consumer right and create new rules for companies that collect and use personal information. It comes from the offices of Democratic Sen. Maria Cantwell and Republican Rep. Cathy McMorris Rodgers, both of Washington state.

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Cantwell chairs the Senate Commerce Committee while McMorris Rodgers leads the House Energy and Commerce Committee. While the proposal has not been formally introduced and remains in draft form, the bipartisan support suggests the bill could get serious consideration.

Congress has long discussed ways to protect the personal data regularly submitted by Americans to a wide range of businesses and services. But partisan disputes over the details have doomed previous proposals.

According to a one-page outline released Sunday, the bill worked out by McMorris Rodgers and Cantwell would strengthen rules requiring consumer consent before a company can collect or transfer certain kinds of information. Companies would have to notify consumers about the details of data collection and retention policies and seek consumer permission for significant changes.

In addition, companies would have to ensure that any algorithms used to analyze personal data aren't biased, and companies that buy and sell personal data would have to register with the Federal Trade Commission.

Consumers would also have greater control over how their data is used under the measure. One provision of the proposal would allow consumers to opt out of targeted ads — i.e., advertisements sent to them based on their personal data.

A new bureau focused on data privacy would be created within the FTC, which would have the authority to enact new rules as technology changes. Enforcement of the law would fall to the FTC as well as state attorneys general.

If passed, the new standard would preempt most state privacy laws — though it wouldn't impact certain states' laws already on the books that protect financial, health or employee data.

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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Key lawmakers float new rules for personal data protection; bill would make privacy a consumer right

This combination of photos taken on Capitol Hill in Washington shows Rep. Cathy McMorris Rodgers, R-Wash., on March 23, 2023, left, and Sen. Maria Cantwell, D-Wash., on Nov. 3, 2021. The two lawmakers from opposing parties are floating a new plan to protect the privacy of Americans’ personal data. The draft legislation was announced Sunday, April 7, 2024, and would make privacy a consumer right and set new rules for companies that collect and transfer personal data. (AP Photo)

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WASHINGTON (AP) — Two influential lawmakers from opposing parties have crafted a deal on legislation designed to strengthen privacy protections for Americans’ personal data.

The sweeping proposal announced Sunday evening would define privacy as a consumer right and create new rules for companies that collect and use personal information. It comes from the offices of Democratic Sen. Maria Cantwell and Republican Rep. Cathy McMorris Rodgers, both of Washington state.

Cantwell chairs the Senate Commerce Committee while McMorris Rodgers leads the House Energy and Commerce Committee. While the proposal has not been formally introduced and remains in draft form, the bipartisan support suggests the bill could get serious consideration.

Congress has long discussed ways to protect the personal data regularly submitted by Americans to a wide range of businesses and services. But partisan disputes over the details have doomed previous proposals.

According to a one-page outline released Sunday, the bill worked out by McMorris Rodgers and Cantwell would strengthen rules requiring consumer consent before a company can collect or transfer certain kinds of information. Companies would have to notify consumers about the details of data collection and retention policies and seek consumer permission for significant changes.

In addition, companies would have to ensure that any algorithms used to analyze personal data aren’t biased, and companies that buy and sell personal data would have to register with the Federal Trade Commission.

Consumers would also have greater control over how their data is used under the measure. One provision of the proposal would allow consumers to opt out of targeted ads — i.e., advertisements sent to them based on their personal data.

A new bureau focused on data privacy would be created within the FTC, which would have the authority to enact new rules as technology changes. Enforcement of the law would fall to the FTC as well as state attorneys general.

If passed, the new standard would preempt most state privacy laws — though it wouldn’t impact certain states’ laws already on the books that protect financial, health or employee data.