tourism research topics pdf

100+ Tourism Research Topics: Trends and Future Directions

Tourism research stands at the crossroads of exploration and understanding, dissecting the intricacies of an industry that transcends geographical boundaries. In this blog, we delve into the realm of tourism research topics, examining their importance, trends, popular areas of study, challenges faced by researchers, and the future directions that the field is poised to take.

Key Trends in Tourism Research

Table of Contents

Sustainable Tourism

Sustainable tourism has become a cornerstone of research in recent years, reflecting the global shift towards eco-conscious travel. Researchers are delving into the intricate balance between satisfying the wanderlust of tourists and preserving the environment.

Initiatives such as wildlife conservation, eco-friendly accommodations, and community engagement are key focus areas.

Technology in Tourism

The pervasive influence of technology on tourism cannot be overstated. From online booking platforms to virtual reality experiences, researchers are exploring the impact of technology on travel behavior.

Emerging areas of study include the use of artificial intelligence in personalized travel recommendations and the implications of augmented reality for enhancing tourist attractions.

What is the Importance of Tourism Research for Students?

Tourism research holds significant importance for students pursuing studies in various disciplines, including tourism management, hospitality, business, sociology, and environmental studies. Here are some key reasons why tourism research is valuable for students:

Academic Enrichment

Increases Understanding: By conducting study on the tourist business, students may increase their comprehension of the intricate relationships between the economic, social, cultural, and environmental facets of the sector.
Application of Theoretical information: This increases the practical relevance of their education by giving them the chance to apply the theoretical information they have learned in the classroom to real-world situations.

Skill Development

Research Skills: Gathering, analyzing, and interpreting data are just a few of the vital research skills that come from conducting tourist research. These abilities are adaptable and useful in a range of work environments.
Communication abilities: Through research papers, presentations, and conversations, students learn how to effectively express their results, which improves both their writing and spoken communication abilities.

Industry Insights

Current Trends and Issues: Research allows students to stay abreast of current trends, challenges, and emerging issues in the tourism industry. This awareness is crucial for adapting to the dynamic nature of the field.
In-Depth Knowledge: By delving into specific tourism research topics, students gain in-depth knowledge of particular sectors within the industry, positioning themselves as experts in specialized areas.

Career Opportunities

Competitive Advantage: Having experience in tourism research can provide students with a competitive advantage in the job market. Employers value candidates who can bring a research-driven perspective to decision-making.
Diverse Career Paths: Whether in academia, policy-making, destination management, or market analysis, a background in tourism research opens doors to a variety of career paths within the broader field of tourism and hospitality.

Contributions to Sustainable Practices

Environmental and Social Responsibility: Tourism research often focuses on sustainable practices. Students, through their research, can contribute ideas and solutions for promoting responsible tourism, minimizing negative impacts on the environment and local communities.

Global Perspective

Cultural Awareness: Researching diverse tourism topics exposes students to various cultures, traditions, and perspectives. This global perspective is crucial in an industry where interactions with people from different backgrounds are common.

Problem-Solving Skills

Analytical Thinking: Research involves analyzing complex issues and developing solutions. This cultivates students’ analytical thinking and problem-solving skills, valuable attributes in any professional setting.

Personal Growth

Confidence Building: Successfully conducting research and presenting findings builds students’ confidence in their abilities. It empowers them to tackle challenges and approach tasks with a systematic mindset.

In summary, tourism research is a multifaceted learning experience that goes beyond textbooks, providing students with the skills, knowledge, and perspectives needed for a successful and impactful career in the tourism industry or related fields.

Challenges and Opportunities in Tourism Research

Data collection and analysis.

While technology has streamlined data collection, challenges persist in ensuring data accuracy and relevance. Researchers are exploring advanced methodologies, such as big data analytics and machine learning, to overcome these hurdles and derive meaningful insights.

Globalization and Tourism

The globalization of the tourism industry poses both challenges and opportunities. Researchers are scrutinizing the impact of global trends on local economies, cultural identities, and the environment. Striking a balance between global and local interests is a complex task that requires careful consideration.

Future Directions in Tourism Research

Emerging tourism destinations.

The landscape of tourist destinations is ever-evolving. Researchers are turning their attention to emerging destinations, investigating the factors that contribute to their rise and the implications for the broader tourism industry.

This includes understanding the appeal of off-the-beaten-path locations and the potential challenges associated with their sudden popularity.

Post-Pandemic Tourism

The COVID-19 pandemic has reshaped the tourism industry in unprecedented ways. Researchers are exploring the long-term effects of the pandemic on travel behavior, destination preferences, and the overall structure of the tourism sector.

Strategies for recovery and resilience are also under the microscope as the industry adapts to the new normal.

Resources for Tourism Research Topics

Academic Journals and Publications: Leading academic journals in tourism research, such as the “Journal of Sustainable Tourism” and the “Annals of Tourism Research,” provide a wealth of knowledge for researchers. These publications cover a wide array of topics, from sustainable practices to cultural tourism.
Conferences and Events: Attending conferences and events, such as the “International Conference on Tourism Research” and the “World Tourism Forum,” offers researchers the opportunity to engage with peers, present their work, and stay abreast of the latest developments in the field.
Online Databases and Research Platforms: Online databases, including Google Scholar, ResearchGate, and Tourism Management Database , provide access to a vast repository of research articles, theses, and reports. These platforms facilitate collaboration and information exchange among researchers.

In conclusion, the landscape of tourism research topics is vast and dynamic, reflecting the multifaceted nature of the tourism industry. As researchers continue to explore sustainable practices, emerging trends, and the post-pandemic landscape, the importance of their work cannot be overstated.

By navigating the challenges and embracing the opportunities presented, tourism researchers contribute to a more informed and resilient industry, ensuring that the joy of travel remains accessible for generations to come.

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Encyclopedia of Tourism pp 1–4 Cite as

Qualitative research, tourism

Carina Ren 3
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First Online: 01 January 2015

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Qualitative research refers to inquiries applying a range of qualitative methods in order to inductively explore, interpret, and understand a given field or object under study. Qualitative research in tourism takes its inspiration primarily from the cultural and social sciences such as anthropology and sociology. Most often, the aim of this research approach is to explore and search for meaning or to develop an understanding through empirical studies, generating rich descriptions or collecting material, which may become subject to interpretation. Qualitative research seeks to avoid making generalizations, grand claims, and reductions and is often characterized by a high level of reflectivity and sensitivity to power relations and ambiguity. All of these characteristics will be elaborated further below.

The concept of qualitative research covers a range of methodologies, but is usually contrasted with and seen in opposition to quantitative and deductive research, as it attempts to...

Tourism Research
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Ateljevic, I., A. Pritchard, and N. Morgan, eds. 2007 The Critical Turn in Tourism Studies: Innovative Research Methodologies. London: Elsevier.

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Jóhannesson, G., C. Ren, R. van der Duim, and A. Munk 2014 Actor-Network Theory and Tourism Research: Approaches, Implications and Future Opportunities. In Tourism Methodologies: New Perspectives, Practices and Procedures, J. Meged, B. Blichfeldt, K. Hvass and L. Hansen, eds., pp.119-137. Copenhagen: Copenhagen Business School Press.

Law, J., and J. Urry 2004 Enacting the Social. Economy and Society 33: 390–410.

Mol, A. 1999 Ontological Politics: A Word and Some Questions. The Sociological Review 47:74-89.

Phillimore, J., and L. Goodman, eds. 2004 Qualitative Research in Tourism: Ontologies, Epistemologies and Methodologies. London: Routledge.

Ren, C., A. Pritchard, and N. Morgan 2010 Constructing Tourism Research: A Critical Approach. Annals of Tourism Research 37:885-904.

Riley, R., and L. Love 2000 The State of Qualitative Tourism Research. Annals of Tourism Research 27:164-187

Tribe, J. 2005 New Tourism Research. Tourism Recreation Research 30:5-8

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School of Hospitality Leadership, University of Wisconsin-Stout, Menomonie, Wisconsin, USA

Jafar Jafari

School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, Hong Kong SAR

Honggen Xiao

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Ren, C. (2014). Qualitative research, tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_426-1

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Tourism Dissertation Topics and Ideas

Are you ready to embark on an exhilarating academic journey delving into Tourism Dissertation Topics? Selecting the perfect topic can seem daunting but fear not! With the boundless opportunities within the realm of tourism, crafting your dissertation can be an exciting endeavor. Tourism research topics encompass a diverse array of captivating subjects, ranging from the […]

Tourism research topics encompass a diverse array of captivating subjects, ranging from the exploration of distinct hospitality styles to the immersion in delectable cuisines, cultural customs, accommodations, travel services, entertainment hubs, and vibrant musical events. With such rich content, students can draw inspiration from their own travel experiences, infusing their research with personal anecdotes and insights.

Consider the staggering growth of international tourist arrivals, as evidenced by the UNWTO World Tourism Barometer, which surged by an impressive 7% in 2010, reaching an astounding 940 million. This statistic underscores the undeniable relevance and immense potential for growth within the tourism industry, making it an ideal avenue for your academic exploration.

Whether you’re intrigued by the allure of exotic destinations or fascinated by the intricacies of tourism management, there’s a wealth of opportunities awaiting your exploration. Let’s transform your dissertation into an extraordinary voyage of discovery, where every topic you delve into unlocks new insights and enriches your understanding of this dynamic field. Get ready to embark on an exciting academic adventure as we explore captivating tourism research topics together!

Table of Contents

Tourism Dissertation Topics Ideas to Take You Out of Dissertation Writing Nightmare

Unlock the excitement of selecting tourism research topics, accommodation tourism dissertation topics:.

The Impact of Boutique Hotels on Tourist Experience: A Comparative Study
Sustainable Practices in Eco-Lodges: Balancing Environmental Conservation with Guest Comfort
Accessibility and Inclusivity in Hotel Design: Enhancing Accommodation Options for Persons with Disabilities
The Rise of Airbnb: Disrupting Traditional Accommodation Models and its Implications for Local Communities
Luxury Camping: Exploring the Growing Trend of Glamping and Its Influence on Tourism Experiences

Food and Beverage Services:

Culinary Tourism: Analyzing the Influence of Local Cuisine on Tourist Destination Choices
Farm-to-Table Dining Experiences: Evaluating the Sustainability and Authenticity of Locally Sourced Food in Tourism
Food Tourism in Urban Settings: Exploring Food Tours and Gastronomic Adventures in Metropolitan Areas
Food Trucks and Street Food Culture: Impact on Destination Image and Visitor Satisfaction
Allergen Management in Hospitality: Strategies for Ensuring Safe Dining Experiences for Guests with Food Allergies

Recreation and Entertainment:

Adventure Tourism and Risk Management: Balancing Thrills with Safety Measures in Extreme Sports Activities
Cultural Festivals as Tourism Attractions: Assessing Their Role in Destination Marketing and Community Development
Virtual Reality Experiences in Tourism: Examining Their Potential to Enhance Visitor Engagement and Satisfaction
Sustainable Theme Parks: Strategies for Minimizing Environmental Footprint and Maximizing Social Benefits
Urban Exploration Tourism: Investigating the Phenomenon of “Ruin Tourism” and Its Ethical Considerations

Transportation:

High-Speed Rail Tourism: Assessing the Impact of Train Travel on Tourism Patterns and Destination Accessibility
Electric Vehicles in Tourism: Exploring Sustainable Transportation Options for Tourists in Urban Areas
Cruise Tourism and Destination Development: Analyzing the Economic and Environmental Impacts of Port Infrastructure Expansion
Micro-Mobility Solutions for Tourists: Evaluating the Role of Scooter Sharing and Bike Rentals in Urban Tourism
Airport Design and Passenger Experience: Enhancing Airport Facilities to Improve Tourist Satisfaction and Destination Competitiveness

Travel Services:

Online Travel Agencies (OTAs) and Destination Marketing: Investigating the Role of Digital Platforms in Tourism Promotion
Peer-to-Peer Travel Platforms: Examining the Sharing Economy’s Impact on Traditional Travel Services
Sustainable Tour Operator Practices: Strategies for Reducing Environmental Impact and Supporting Local Communities
Wellness Tourism and Spa Services: Understanding Tourist Preferences for Health and Wellness Experiences
Travel Insurance in Tourism: Assessing the Importance of Comprehensive Coverage for Tourists’ Peace of Mind

Ecotourism:

Community-Based Ecotourism Initiatives: Evaluating Their Effectiveness in Promoting Conservation and Socio-Economic Development
Wildlife Watching Tourism: Balancing Conservation Goals with Tourist Satisfaction in Natural Habitats
Ecotourism Certification Programs: Assessing Their Role in Ensuring Environmental Responsibility and Quality Assurance
Indigenous Tourism and Cultural Preservation: Exploring Indigenous-led Ecotourism Enterprises and Their Contribution to Cultural Heritage Conservation
Marine Ecotourism: Examining Sustainable Practices for Diving and Snorkeling Activities in Coral Reefs and Marine Sanctuaries

Dark Ecotourism:

Thana tourism: Exploring Tourist Interest in Dark Tourism Sites Related to Death and Tragedy
Disaster Tourism: Understanding Visitor Motivations and Ethical Considerations in Visiting Areas Affected by Natural Disasters
War Tourism: Analyzing the Heritage Tourism Potential of Battlefields and War Memorials
Prison Tourism: Examining the Growing Interest in Visiting Historical and Active Prisons as Tourist Attractions
Nuclear Tourism: Investigating Tourist Interest in Visiting Sites Associated with Nuclear Disasters and Energy Production

Hospitality:

Employee Turnover in Hospitality: Exploring Causes, Consequences, and Strategies for Retention in the Hospitality Industry
Personalization in Hospitality Services: Implementing Customized Experiences to Enhance Guest Satisfaction and Loyalty
Hotel Revenue Management Strategies: Optimizing Pricing and Inventory to Maximize Profitability
Service Quality in Luxury Hospitality: Assessing the Importance of Attention to Detail and Personalized Service Delivery
Diversity and Inclusion in Hospitality Workforce: Promoting Equality and Equity in Hiring and Advancement Practices

Tourism Management:

Crisis Management in Tourism: Developing Resilience Strategies for Coping with Unforeseen Events
Destination Governance Models: Analyzing Public-Private Partnerships in Tourism Development and Management
Sustainable Tourism Destination Planning: Integrating Environmental, Social, and Economic Considerations
Tourism Carrying Capacity: Implementing Measures to Ensure Sustainable Visitor Management and Environmental Protection
Tourism Education and Workforce Development: Addressing Skills Gaps and Training Needs in the Tourism Industry

Tourism Marketing:

Destination Branding Strategies: Creating Unique and Memorable Brand Identities to Attract Tourists
Digital Marketing Trends in Tourism: Leveraging Social Media, Influencer Marketing, and Content Strategies to Reach Target Audiences
Niche Tourism Market Segmentation: Identifying and Targeting Specific Market Segments for Tailored Marketing Campaigns
Destination Image and Perception Management: Strategies for Shaping Tourist Perceptions and Overcoming Negative Stereotypes
Sustainable Tourism Marketing: Communicating Environmental and Social Responsibility Initiatives to Eco-Conscious Travelers
More What are some good thesis topics in tourism marketing?

Sport Tourism Dissertation Topics:

Mega Sporting Events and Destination Development: Assessing the Legacy Effects of Hosting Events like the Olympics or FIFA World Cup
Adventure Sports Tourism: Exploring the Growing Popularity of Activities like Rock Climbing, Surfing, and Mountain Biking in Tourist Destinations
Golf Tourism: Analyzing the Economic and Environmental Impacts of Golf Resorts and Tournaments on Local Communities
Sports Event Management: Strategies for Planning and Executing Successful Sporting Events to Attract Tourists and Enhance Destination Image
Health and Wellness Tourism: Investigating the Role of Sports and Fitness Facilities in Attracting Health-Conscious Travelers to Resorts and Spas
More Sports Tourism Dissertation Topics Ideas

Sustainable Tourism Dissertation Topics:

Community-Based Tourism Enterprises: Assessing Their Contribution to Sustainable Development and Poverty Alleviation in Rural Areas
Ecological Footprint Analysis of Tourist Activities: Measuring and Mitigating Environmental Impact in Popular Tourist Destinations
Certification Programs for Sustainable Tourism: Evaluating the Effectiveness of Labels like Green Globe and EarthCheck in Promoting Responsible Travel
Wildlife Conservation and Tourism: Balancing Visitor Experience with Wildlife Protection in Natural Reserves and Parks
Responsible Tourism Education and Awareness: Strategies for Engaging Tourists and Industry Stakeholders in Sustainable Practices and Ethical Behavior
More Sustainable Tourism Dissertation Topics Ideas

Travel and Tourism Dissertation Topics:

Cultural Heritage Tourism: Examining the Preservation and Promotion of Historical Sites, Museums, and Cultural Festivals as Tourist Attractions
Medical Tourism: Understanding the Motivations and Experiences of Travelers Seeking Healthcare Services Abroad
Volunteer Tourism (Voluntourism): Analyzing the Benefits and Challenges of Volunteer Programs for Local Communities and Tourists
Culinary Tourism: Exploring Food and Wine Tours, Cooking Classes, and Culinary Festivals as Tourism Experiences
Film Tourism: Investigating the Influence of Movies and TV Shows on Destination Choice and Visitor Behavior, and Strategies for Destination Marketing Utilizing Film Locations
More Travel and Tourism Dissertation Topics Ideas

Tourism Research Proposal Topics Ideas for college students.

So here are some of the tourism research proposal topics and ideas that will you find a theme for your project.

Attitude towards eco-tourism in Scotland among British tourists
Implications of the internet in the development of ecotourism
Is ecotourism better than Europe in other parts of the world?
Factors that are affecting ecotourism buying behavior
Integrated marketing communications to ecotourism in the United States of America
Developing a marketing plan for the London dungeon
Man-made dark tourism sites: the perception and attitude of Europeans
All about Jack, the ripper site
Is it socially good to visit a site of suffering and death by the local communities?
Factors affecting the customer buying behavior of dark tourism in the United States of America
Hospitality in religion
The effects of globalization on the international hospitality industry
The role of hospitality in the development of a country
Is marketing the only thing responsible for building the international hospitality industry in New York?
The internet revolution and hospitality
The death of tourism and hospitality in Asia
How tsunami affected the tourism industry of Phuket, Thailand?
How to remove the negative and bad reputation of Amsterdam using integrated marketing communication?
How to motivate people to visit and stay at the Marriot hotel in Dubai ?
Is South Asia the best tourist destination in winter times?
Bangkok as a winter holiday destination
Educational tourism program – how to make it.
Why do British students prefer cultural exchange programs in the US?
Why do international students prefer the UK as the best education destination in the world?
Comparison of the British with an American student
International education tourist programs and the contribution of British students to promote them.
Can a high volume of tourists have a negative effect on Switzerland’s environment?
What can be done to revitalize the tourism industry in Pakistan?
Tourist trap: A menace or a blessing?
In-depth analysis of any country’s tourism industry
Factors Influencing Visitor’s Choices to Visit Urban Destinations
Government instability. When a place is suffering from political problems, it will drive tourists away.
How have high prices affected tourism in London?
Does Swansea have the potential in becoming the new ecotourism destination of the UK?
Do British customers prefer international ecotourism rather than British ecotourism?
Examining the implications of the Internet on the growth of ecotourism
How to promote Beaumaris-Prison in Anglesey, Wales, as a new dark-tourism site in the UK.
Factors affecting British customers when choosing dark-tourism sites in foreign countries.
How to develop a marketing plan for London-Dungeon.
How to make Mercat-Tour in Scotland a dark tourism site.
The implications of the Tsunami on the tourism industry in Phuket, Thailand.
Role of strategic human resource management in developing sustainable competitive advantage in contemporary budget hotel chains.
What makes South-East Asia an attractive tourist destination during winter for British customers?
The Role of the London Olympics in enhancing the scope of tourism to the city.
Perception and attitude toward Beijing’s world-heritage tour among British tourists.

Hope these topics will help you come up with memorable tourism dissertations. Writing a dissertation on tourism can be fun as compared to other dissertations as you can write about any exotic place you are dying to visit.

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Hospitality and Tourism Management Theses and Dissertations

Theses/dissertations from 2023 2023.

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Theses/Dissertations from 2021 2021

“The Lifeblood of College Sports”: The NCAA’s Dominant Institutional Logic and the Byproducts of an (Over)emphasis on Recruiting , Chris Corr

Customers’ Acceptance of Automated Hotel , Jianhong Feng

Effects of Information Exposure, Emotions, and Self-Efficacy On Risk Perception and Travel Intention During the COVID-19 Pandemic , Chunsheng Jin

Positioning Customer Service Through Customer Journey Mapping in Service Consumption and Recovery , Dan Jin

Does the Tendency of Loss Aversion Depend On The Level of Competition? Evidence From Multilevel Esports Tournaments , Zeqing Mao

The Impact of Social Media Account Types on Travel Intention , Nuri Seo

Technology Experience: Measurement Development and Validation , Hyejo Hailey Shin

Why Do Tourists Accept Lodging Through Accommodation Sharing Platforms? Model Development and Model Comparison , Ge Zhu

Theses/Dissertations from 2020 2020

The Downside of National Team Identity: A Model to Measure Negative Outcomes of Team Identity , Fei Gao

Newcomer Student-Athlete Perceptions of Coaches’ Socialization Strategies: Scale Development , Evelyn Su Jara-Pazmino

Comparing the Success of Official Sponsors and Ambush Marketers: An Event Study Analysis of Brazil Following the 2014 Fifa World Cup and 2016 Rio de Janeiro Summer Olympic Games , Timothy Koba

The Impact of Hotel Service Robot Appearance and Service Attributes on Customer Experience , Chuhan Thomsen

The Economic Impact of Tennis in South Carolina , Xue Zhang

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“WE NEED DAWGS!”: Narrative Construction of Athletic Identity Among Black High School Football Players , Victor Dion Kidd

Measuring Long-Term Advertising Effects in the Tourism and Hospitality Industry , Rui Qi

Selling Rooms and Making Money in the Lodging Industry: Analyzing the Effects of RevPAR and GOPPAR Together , Thomas Rogers

Investigating Managerial Priority of Environmental Inputs and Outputs in Public Assembly Venues , Walker Ross

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College Students and Corporate Social Responsibility: An Examination of Corporate-Social Responsible Behavior in College Athletics From the Students’ Perspective , R. Jacob Gilbert

An Analysis Of Perceptions Of Restaurant Authenticity At Food Tourism Destinations In The Southeastern U.S , Jamie A. Levitt

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Motivation To Play Esports: Case of League of Legends , Yaoyao Sun

Theme Park Demand, Theme Park Attractiveness, and Visitors’ Theme Park Choices , Yingsha Zhang

Theses/Dissertations from 2016 2016

An Examination Of Destination Choice Behavior Using Meme Maps, Images and Decision Making Styles , Hilmi Atahan Atadil

Memorable Dining Experiences: Formative Index And Model Development , Yang Cao

Theses/Dissertations from 2015 2015

The Influence of Warmth and Competence Perceptions on Employees’ Attitudinal and Behavioral Responses in Casual Dining Restaurants , Diego Riva Humbert Bufquin

Media Effect on Resident Attitude Toward Hosting the Olympic Games: A Cross-National Study Between China and the USA , Qiulin Lu

Self-Determination Theory and Wellness Tourism: How Do Wellness Facilities Contribute to Wellbeing? , Karen I. Thal

Theses/Dissertations from 2014 2014

Understanding Destination Choice from a Cultural Distance Perspective , Hongbo Liu

Revisiting Gender Constraints and Benefits in Leisure Tourism: Man-Up, It’s Time to Travel Like a Woman , Holly L. Rabin

Theses/Dissertations from 2013 2013

Responding to Tripadvisor: How Hotel Responses to Negative Online Reviews Effect Hotel Image, Intent to Stay, and Intent to Return , Tiffany Avant

An Analysis of The Possibilities of Applying The North American Management Model to Most Large-Scale Sports Facilities in China , XI LI

Examining Long-Haul Chinese Outbound Tourists' Shopping Intentions , Pei Zhang

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Is the Current United States Tennis Association's Adult League System Restrictive? , Edward Horne

Manager Training In the Hotel Environment and Its Effect On Employee Turnover Intentions , Kristin Marie Malek

Theses/Dissertations from 2011 2011

Examining Japanese tourists' U.S.-Bound Travel Constraints , Lin He

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Hotel Guests' Intentions to Choose Green Hotels , Amy Elizabeth Jackson

Green Inside and Out: Case Study On Green Events In Large Public Assembly Facilities , Peyton Jeter

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Motivations and Constraints of Chinese Outbound tourists: A Case Study , Chengting Lai

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Tourism is one of the leading and most dynamic sectors of the world economy, and for its rapid pace, it is recognized as the economic phenomenon of the century. Modern tourism is an increasingly intensive, business-oriented, and commercially organized group of activities, and tourism marketing is becoming ever more important for a destination’s competitiveness. In this context, our research aims to analyze and synthesize the challenges marketing of tourist destinations is facing. The approach taken in this paper is to assess the related literature and focus on the key points for future research on tourism marketing. We argue that destination marketing must lead to the optimization of the effects of tourism and the achievement of national tourism organizations' strategic goals. This paper contributes to marketing professionals and academics, pointing out the uniqueness of tourism marketing.

Kennedy Rolando Lomas Tapia

Sukhdeep Kaur Sran

Tourism Marketing -India

Ian McDonnell

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