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Global Wallpaper Market – Industry Trends and Forecast to 2030

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Market Size in USD Billion

CAGR - 3.8899999999999997%

Global Wallpaper Market, By Product (Nonwoven, Paper, Vinyl, and Fabric), Distribution Channel (Online and Offline), End-Use (Residential and Commercial) – Industry Trends and Forecast to 2030.

Wallpaper Market Analysis and Size

The global wallpaper market is undergoing a remarkable expansion, propelled by cutting-edge graphic design and reproduction technologies. Forecast predict substantial growth in the coming years, positioning wallpaper as a significant disruptor in the design and décor realm. These advancements offer boundless opportunities for personalized and creative wall coverings, attracting a growing following among both consumers and designers. With its newfound versatility and appeal, wallpaper is poised to redefine interior aesthetics and elevate the art of decorating living spaces in the near future and growth of global wallpaper market.

Data Bridge Market Research analyses the global wallpaper market which was USD 2.27 billion in 2022, is expected to reach USD 3.08 billion by 2030, and is growing at a CAGR of 3.89% in the forecasted period of 2023 to 2030. "Vinyl" dominates the product segment of the global wallpaper market due to its durability, easy maintenance, and versatility, making it a popular choice for both residential and commercial applications. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Wallpaper Market Scope and Segmentation

Market Definition.

Wallpaper is a decorative material used to cover and enhance interior walls. It typically consists of a sheet or roll of paper, fabric, nonwoven, or vinyl that is adorned with various patterns, colors, and textures. Wallpaper is affixed to walls using adhesive and can be customized to suit different design preferences. It serves both aesthetic and practical purposes, adding style, warmth, and character to interior spaces while also providing protection to the underlying wall surfaces.

Global Wallpaper Market Dynamics

• Rising Interior Design Trends

The global wallpaper market is driven by the continually evolving interior design trends. Consumers are increasingly drawn to unique and aesthetically pleasing home decor options. Wallpaper, with its versatility and wide range of designs, provides individuals with an opportunity to personalize and enhance their living spaces, making it a popular choice in the ever-changing world of interior design.

• Technological Advancements in Wallpaper Market

Technological advancements have revolutionized the global wallpaper market. Improved printing techniques and materials have led to higher quality and customization options. Digital printing, in particular, has opened up possibilities for intricate, high-definition designs, making wallpaper more appealing to a broader audience. These innovations have breathed new life into the wallpaper industry, attracting consumers looking for sophisticated and customizable wall coverings.

Opportunities

• Growing E-commerce Presence

The expanding presence of e-commerce platforms offers a promising opportunity for the global wallpaper market. Online retail provides consumers with a convenient way to access a diverse range of wallpaper designs. Shoppers can compare options and make purchases from the comfort of their homes, enhancing the accessibility of wallpapers and opening up new avenues for manufacturers and retailers to reach a wider audience.

• Sustainability and Eco-Friendly Options

The increasing focus on sustainability and eco-friendliness presents wallpaper manufacturers with a valuable opportunity. As environmental awareness grows, consumers are seeking environmentally friendly and non-toxic wallpaper options. Manufacturers that prioritize sustainability and produce eco-friendly wallpapers can tap into this emerging market segment, catering to environmentally conscious consumers and aligning their products with current eco-friendly trends.

Restraints/Challenges

• Competition from Alternative Wall Coverings

Despite its appeal, the global wallpaper market faces stiff competition from alternative wall coverings such as paint, wall decals, and textured finishes. Consumers may opt for these alternatives due to cost considerations or perceived ease of application, limiting the growth potential of wallpapers. To thrive, the wallpaper industry must address these competitive challenges and continually innovate to maintain its market share.

• Disruptions in the Supply Chain

A significant challenge for the global wallpaper market is the vulnerability to supply chain disruptions. As observed during the COVID-19 pandemic, interruptions in the global supply chain can lead to delays in sourcing raw materials, manufacturing, and transportation. These disruptions can disrupt production schedules, impact product availability, and create logistical challenges for manufacturers and retailers in the wallpaper industry, necessitating robust supply chain management strategies.

Recent Developments

• In March 2023, During London Design week 2023, Romo unveiled its exciting partnership with Temperley London, founded by Alice Temperley MBE. The Romo showroom was transformed into a world of bohemian grandeur, featuring leopard sofas, antique key walls, and a grand copper bath, offering a captivating glimpse into this admired collection
• In May 2021, the company made its first foray into the $30 billion per year architectural paint market by acquiring Backdrop, a paint and design brand established in 2018. This addition complements the company's existing portfolio of global design brands

Global Wallpaper Market Scope

The global wallpaper market is segmented on the basis of product, distribution channel and end-use. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Distribution Channel

• Residential

Global Wallpaper Market regional analysis/insights

The global wallpaper market is analysed and market size insights and trends are provided by country, product, distribution channel and end use as referenced above.

The countries covered in the global wallpaper market report are U.S., Canada and Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America

Asia Pacific dominates and is the expected to witness significant growth in the global wallpaper market due to rapid urbanization, increased disposable income, and a growing interest in interior design across countries such as China and India.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Global Wallpaper Market Share Analysis

The global wallpaper market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies focus related to global wallpaper market.

Some of the major players operating in the global wallpaper market are:

• York  Wallcoverings (U.S.)
• Ahlstrom-Munksjö (Finland)
• Benjamin Moore & Co. (U.S.)
• Wayfair LLC (U.S.)
• 4walls (U.S.)
• Akzo Nobel N.V. (Netherlands)
• Asian Paints Ltd (India)
• Dal-Tile Corporation (U.S.)
• Brewster Home Fashions LLC (U.S.)
• Laura Ashley, Inc. (U.K.)
• Grandeco Wallfashion Group Belgium NV (Belgium)
• Walker Greenbank PLC (U.K.)
• Tapetenfabrik Gebr. Rasch GmbH & Co. KG (Germany)

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• Digitally Printed Wallpaper Market

Digitally Printed Wallpaper Market Research Report Information By End-User (Non-Residential, Residential, Automotive & Transportation), By Printing Technology (Inkjet, Electrophotography), By Substrate (Vinyl, Nonwoven, Paper, Others), And By Region (North America, Europe, Asia-Pacific, and Rest Of The World) –Market Forecast Till 2032

ID: MRFR/CO/5783-HCR | 106 Pages | Author: Varsha More | March 2024         

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Global Digitally Printed Wallpaper Market Overview

 Digitally Printed Wallpaper Market Size was valued at USD 9.9 billion in 2022. The digitally printed wallpaper market industry is projected to grow from USD 11.87 Billion in 2023 to USD 50.69 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 19.9% during the forecast period (2023 - 2032). The growing demand for personalized and customized interior décor and advancements in digital printing technology are major market drivers enhancing the growth of digitally printed wallpaper.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Digitally Printed Wallpaper Market Trends

• Growing trends in home décor to propel the market growth

The digitally printed wallpapers feature artwork and photos that complement the environment or living area. These wallpapers have various benefits, including a more vibrant, smoother finish, aesthetic value, adding value and significance, increased protection, and building addition. The present trend towards customization of digitally printed wallpapers boosts market CAGR growth. The desire for furniture, wallpapers, laminates, and other personalized interior elements has altered customer preference toward aesthetics. Due to their endurance and variety, customers commonly prefer digitally printed wallpapers to traditional paints and varnishes. As a result, interior designers frequently utilize digital wallpapers to enhance the look and feel of homes and other spaces. This is helping to fuel industry expansion.

Digital wallpapers are in high demand in the commercial sector, which includes gyms, shopping malls, spas, hospitals, showrooms, and other establishments. Moreover, due to recent improvements in digital printing, numerous organizations have embraced customized wallpapers to create business interiors that symbolize brands. Sales of digitally printed wallpaper are increasing as research shows that colorful spaces and office layouts increase efficiency and productivity. The visuals can be utilized for marketing in workplaces and commercial contexts.

Consumers' hectic lifestyles and rising stress levels in cities eventually increase demand for personalized spa services. The spa business is increasingly using digitally printed wallpapers to create a soothing ambiance and improve the appearance of the space. More than 500,000 people attend spas in the United States every day, with the number of spas reaching 21,700 in 2018. The spa industry's robust performance is an important backdrop for measuring the upward trajectory of the digitally printed wallpapers market revenue.

Digitally Printed Wallpaper Market Segment Insights

Digitally printed wallpaper printing technology insights.

Based on printing technology, the digitally printed wallpaper market segmentation includes inkjet and electrophotography. The inkjet segment dominated the market, accounting for 68% of market revenue (6.7 billion) due to its broader applicability, outstanding durability, improved picture quality, and more exact color matching. The inkjet process of developing digitally printed wallpaper has added huge value to the market. The major players are focusing on providing a personalized experience to the customers, further propelling the use of the inkjet process. Several businesses are capitalizing on emerging prospects by implementing inkjet technology for personalized prints while focusing on the customer experience. Drop-on-demand (DOD) inkjet technology enables the printer to generate ink drops to form the pattern. DOD is the leading digital technology for wallpaper printing and is also used in large printers.

Figure 1:  Digitally Printed Wallpaper Market by Printing Technology, 2022 & 2032 (USD billion)

The electrophotography segment is expected to grow at the fastest CAGR in the digitally printed wallpaper industry over the upcoming years. Electrophotography, or laser printing, is a popular printing technology used to produce digitally printed wallpapers due to its high speed and versatility. One of the major drivers for the electrophotography printing technology segment is its ability to deliver superior print quality with sharp images, vibrant colors, and fine details. This makes it ideal for digitally printed wallpapers, where visual appeal is crucial. Electrophotography enables the printing of high-resolution images with precise color accuracy, allowing for intricate designs and patterns to be reproduced with exceptional clarity and detail.

Digitally Printed Wallpaper Substrate Insights

Based on substrate, the digitally printed wallpaper market segmentation includes vinyl, nonwoven, paper, and others. The vinyl category garnered the highest revenue (37%). The significant popularity of this product type in both the residential and commercial sectors can be ascribed to the need for vinyl-based wallpapers. The ease of use of peel-and-stick wallpaper is increasing demand for digitally printed vinyl wallpapers. These are made with an adhesive foundation and a vinyl film on top. In addition, interior designers and architects choose vinyl-based wallpapers as they can be utilized efficiently in high- and low-traffic areas. Vinyl-based wallpapers are available in multiple options and colors, with increased durability driving demand.

Digitally Printed Wallpaper End-User Insights

Based on the end-user, the digitally printed wallpaper market segmentation includes non-residential, residential, and automotive & transportation. The non-residential category generated the most income (55%). The increasing number of hotels and restaurants and the expansion of the travel and tourist industry have broadened the commercial application scope of digitally printed wallpaper. Expanding malls, retail businesses, and workplaces also fuels demand for these products. Several industry companies are producing wallpapers made from recyclable sheets to address waste disposal and environmental concerns. Several fast-food suppliers, such as McDonald's, use colorful graphics and appealing colors to revamp their storefronts to appeal to customers. Digitally printed wallpapers are commonly employed in the hospitality industry to provide a welcoming environment for customers. Rising international travelers around the world have resulted in the creation of various hospitality projects, further boosting market expansion.

Digitally Printed Wallpaper Regional Insights

By Region, the report provides market insights into Europe, North America, Asia-Pacific, and the Rest of the World. The Asia Pacific digitally printed wallpaper market accounted for USD 4.53 billion in 2022 and will likely exhibit a significant CAGR growth in the study period. Rapid urbanization, rising disposable incomes, and growing customer demand for aesthetically pleasing interior designs drive the digitally printed wallpaper industry in Asia Pacific. The growing popularity of customized wallpapers and the rising trend of house restorations and interior remodeling projects promotes demand for digitally printed wallpapers in the region. Moreover, the developing e-commerce and online retail sectors in regional countries such as China, India, and Japan provide a platform for simple accessibility and availability of digitally printed wallpapers to a broader customer base, further fueling market expansion.

Also, the major countries studied in the market report are the U.S., German, Canada, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2:  DIGITALLY PRINTED WALLPAPER MARKET SHARE BY REGION 2022 (%)

The European digitally printed wallpaper market accounts for the second-largest market share. Consumers in Europe increasingly seek environmentally responsible options, and digitally printed wallpapers that use eco-friendly materials, inks, and production processes are gaining traction. The rapidly growing awareness about the environmental impact of traditional wallpapers and stringent regulations and standards promoting sustainable practices is driving the demand for digitally printed wallpapers in Europe. Additionally, the increasing emphasis on interior design and home decor, coupled with the high adoption of advanced digital printing technologies in the region, propels the market growth. Further, the German digitally printed wallpaper market held the largest market share, and the U.K. digitally printed wallpaper market was the fastest-growing market in the European region.

The North America Digitally Printed Wallpaper Market is expected to grow at the fastest CAGR from 2023 to 2032, owing to the changing consumer preferences, increasing disposable incomes, and the growing trend of DIY (do-it-yourself) home decor projects. Consumers in North America are increasingly looking for unique and personalized interior designs, and digitally printed wallpapers offer a wide range of customization options. The rising demand for aesthetically appealing and visually engaging wallpapers in residential and commercial applications drives market development. Moreover, prominent players in the digitally printed wallpaper industry and advancements in digital printing technologies contribute to the region's market growth. Moreover, the U.S. digitally printed wallpaper market held the largest market share, and the Canadian digitally printed wallpaper market was the fastest-growing market in the North American region.

Digitally Printed Wallpaper Key Market Players & Competitive Insights

Leading market players actively focus on product innovation and customization to cater to the growing demand for unique and personalized digitally printed wallpaper designs. Major players in the digitally printed wallpaper market, such as Hollywood Monster (UK), Rasch GmbH & Co. KG, A.S. Création Tapeten AG, Muraspec Decorative Solutions, Graham & Brown Ltd., Megaprints, LLC, MX Display, and The Printed Wallpaper Company, are investing heavily in research and development to improve print quality, durability, and sustainability of their products. In addition, key digitally printed wallpaper industry players are expanding their footprint through strategic acquisitions, mergers, and partnerships to strengthen their market position and widen their customer base.

Recent market developments include new product launches with innovative features, collaborations with artists and designers for exclusive collections, and partnerships with interior design firms to offer comprehensive solutions for residential and commercial spaces. They also invest in digital printing technologies, including advanced printers, inks, and substrates, to improve production efficiency and reduce costs. Furthermore, players focus on developing eco-friendly digital wallpapers with sustainable materials and water-based inks to meet the growing digitally printed wallpaper industry demand for environmentally responsible products.

Hollywood Monster is a leading company in the United Kingdom specializing in large-format printing, signs, and graphics. The company, founded in 2009, has a strong presence in the United Kingdom and services clients in various industries, including retail, events, construction, and entertainment. The services provided by Hollywood Monster include digitally printed wallpapers, banners, signs, vehicle graphics, and exhibition displays. Hollywood Monster announced the extension of its capabilities in the digitally printed wallpaper sector in January 2022. The company invests in cutting-edge printing equipment and software to increase its production capacity and provide its clients with more extensive customization possibilities.

Rasch GmbH & Co. KG is a wallpaper industry leader headquartered in Germany. Rasch, in business since 1861, has become a major participant in the market for digitally printed wallpapers. Rasch offers wallpaper products, including digitally printed wallpapers with distinctive designs, patterns, and textures. Rasch introduced their most recent line of digitally printed wallpapers in March 2021. These wallpapers feature cutting-edge designs and sophisticated printing methods. The collection offers a comprehensive range of patterns, textures, and color combinations to meet the diverse needs of customers in the digitally printed wallpaper industry.

Key Companies in the digitally printed wallpaper market include

• Flavor Paper (US)
• S. Création Tapeten (Germany)
• Muraspec Decorative Solutions (UK)
• 4walls (US)
• Hollywood Monster (UK)
• Rasch GmbH & Co. KG (Germany)
• MX Display (UK)
• Graham & Brown (UK)
• Great Wall Custom Coverings (US)
• The Printed Wallpaper Company (UK)

Digitally Printed Wallpaper Industry Developments

January 2023: Grandeco Wallfashion Group Belgium NV introduced an exclusive XL digitally printed wallpaper for their Mural Young Edition collection. The murals are digitally generated on a printing press designed specifically for the firm.

March 2022: Graham & Brown Ltd collaborated with Karl Lagerfeld to offer wallpapers incorporating the prominent German designer's original logos, prints, and sketches.

September 2019: Muraspec Decorative Solutions introduced two new brands and patterns of digitally printed wallpapers for the premium segment: Herringbone and Accord.

Digitally Printed Wallpaper Market Segmentation

Digitally printed wallpaper printing technology outlook.

• Electrophotography

Digitally Printed Wallpaper Substrate Outlook

Digitally printed wallpaper end-user outlook.

• Non-Residential
• Residential
• Automotive & Transportation

Digitally Printed Wallpaper Regional Outlook

• Rest of Europe
• South Korea
• Rest of Asia-Pacific
• Middle East
• Latin America

Report Scope:

Digitally printed wallpaper market highlights:, frequently asked questions (faq) :, how much is the digitally printed wallpaper market.

The digitally printed wallpaper market size was valued at USD 9.9 Billion in 2022.

What is the growth rate of the digitally printed wallpaper market?

The digitally printed wallpaper market is estimated to grow at a CAGR of 19.9% over the forecast period, 2023-2032.

Which region held the largest digitally printed wallpaper market share?

Asia Pacific had the largest revenue share of the digitally printed wallpaper market.

Who are the key players in the digitally printed wallpaper market?

The key players in the market are Flavor Paper (US), A.S. Création Tapeten (Germany), Muraspec Decorative Solutions (UK), 4walls (US), Hollywood Monster (UK), Rasch GmbH & Co. KG (Germany), MX Display (UK), Graham & Brown (UK), Great Wall Custom Coverings (US), The Printed Wallpaper Company (UK).

Which printing technology led the digitally printed wallpaper market?

The inkjet category dominated the market in 2022.

Which substrate had the largest market revenue share in the digitally printed wallpaper market?

Vinyl had the largest share of the digitally printed wallpaper market.

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Varsha More

Research Analyst Experienced business professional with a demonstrated history of working in the cfnb industry. skilled in market research, and market estimation. strong professional with a masters focused in marketing management.

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Wallpaper Market Size, Share & Trends Analysis Report By Product (Vinyl, Nonwoven, Paper, and Fabric), By Application (Residential and Commercial), By Distribution Channel (Online and Offline), and By Regional Forecast, 2024-2032

Region : Global | Report ID: FBI107279 | Status : Ongoing

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KEY MARKET INSIGHTS

• For instance, according to the U.N  (United Nations) Department of Economic and Social Affairs, data of July 2021, 68% of the world population is expected to be urbanized by the end of 2050.
• For instance, according to financial express data of October 2022, the Indian marketplace for interior design was estimated at USD 23.2 billion in 2020, and it is anticipated to grow to USD 38.2 billion by 2027.

Impact of COVID-19 on the Wallpaper Market

• For instance, according to the OEC(Observatory of Economic Complexity) World, between 2019 -2020, the exports of wallpaper decreased by -9.16%, from USD 1.62B to USD 1.47B.
• For instance, according to World Economic Forum data on January 2022, The worldwide supply chain continues to be affected by challenges relating to the COVID-19 pandemic, including delays and disruption.

Key Insights

• Drivers, restraints, and opportunities prevailing in the market
• Impact of COVID-19 on the wallpaper market
• Key Development and Launches by major key players in the wallpaper market
• Overview of wallpaper and interior designer Industry - For Key Hair Products

Analysis by Product

Analysis by application, analysis by distribution channel, regional analysis.

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• For instance, The United States had an estimated residential real estate of  331,893,745  on 1 July 2021, according to the U.S. Census Bureau.
• For instance, according to the data of the U.S Energy Information Administration on 3 December 2020, U.S commercial properties have seen a rise of 6% in commercial buildings, and commercial square footage has estimated a growth of 11%
• For instance, more than 75% of American homeowners, according to Porch.com, have completed at least one home renovation project since the pandemic began.

Key Players Covered

Segmentation, key industry developments.

• Asian Paints collaborated with "Sabyasachi," the Indian luxury clothing brand by the renowned fashion designer Sabyasachi Mukharjee to create a luxury home interior wallpaper collection on 27 October 2022.
• York Wall Coverings Inc., May 2022, launched an all-new collection of art and craft moment to support the art and craft of the artist; the new wallpaper has an antique historical design for the concept.
• PUBLISHING STATUS: Ongoing
• BASE YEAR: 2023
• HISTORICAL DATA: 2019-2022

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Wallpaper Market Report Summaries Detailed Information By Top Key Players such as Asian Paints, Brewster Wallpaper Corporation, Sangetsu Corporation and others

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Global Wallpaper Market by Type (Vinyl-based Wallpaper, Non-woven Wallpaper, Pure Paper Type Wallpaper, Fiber Type Wallpaper, Others), By Application (Entertainment Places, Office, Household, Others) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

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The global wallpaper market is expected to grow at a CAGR of 3.5% during the forecast period, from 2021 to 2030. The growth of the global wallpaper market is driven by factors such as increasing demand for eco-friendly products and growing popularity of natural materials in interior design. The global vinybased wallpaper market is expected to grow at a CAGR of 4.2% during the forecast period, from 2021 to 2030. The growth of this segment can be attributed to its high durability and low maintenance requirements which make it an attractive option for consumers looking for long-term solutions in their homes or offices. The nowoven wallpapers segment is expected to grow at a CAGR of 3% during the forecast period, from 2021 to 2030 due to its ability in providing high quality prints with vibrant colors and designs that are resistant against fading or peeling off over time.

Some Of The Growth Factors Of This Market:

• The growth of the global population.
• The increase in the number of households.
• The rise in disposable income levels.
• The increase in urbanization rates.
• Increasing demand for home improvement.

Industry Growth Insights published a new data on “Wallpaper Market”. The research report is titled “ Wallpaper Market research by Types (Vinyl-based Wallpaper, Non-woven Wallpaper, Pure Paper Type Wallpaper, Fiber Type Wallpaper, Others), By Applications (Entertainment Places, Office, Household, Others), By Players/Companies Asheu, Sangetsu Co., Ltd., A.S. Création, York Wallpapers, Lilycolor, Marburg, Shin Han Wall Covering, Zambaiti Parati, Brewster Home Fashions, Walker Greenbank Group, LSI Wallcovering, J.Josephson, Len-Tex Corporation, Osborne&little, KOROSEAL Interior Products, Grandeco Wallfashion, F. Schumacher & Company, Laura Ashley, DAEWON CHEMICAL, Wallquest, Yulan Wallcoverings, Fidelity Wallcoverings, Roysons Corporation, Wallife, Topli, Beitai Wallpaper, Johns Manville, Artshow Wallpaper, Yuhua Wallpaper, Coshare ”.

Scope Of The Report

Global wallpaper market report segments:.

The global Wallpaper market is segmented on the basis of:

Vinyl-based Wallpaper, Non-woven Wallpaper, Pure Paper Type Wallpaper, Fiber Type Wallpaper, Others

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.

Applications

Entertainment Places, Office, Household, Others

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

• Sangetsu Co., Ltd.
• A.S. Création
• York Wallpapers
• Shin Han Wall Covering
• Zambaiti Parati
• Brewster Home Fashions
• Walker Greenbank Group
• LSI Wallcovering
• J.Josephson
• Len-Tex Corporation
• Osborne&little
• KOROSEAL Interior Products
• Grandeco Wallfashion
• F. Schumacher & Company
• Laura Ashley
• DAEWON CHEMICAL
• Yulan Wallcoverings
• Fidelity Wallcoverings
• Roysons Corporation
• Beitai Wallpaper
• Johns Manville
• Artshow Wallpaper
• Yuhua Wallpaper

Highlights of The Wallpaper Market Report:

• The market structure and projections for the coming years.
• Drivers, restraints, opportunities, and current trends of market.
• Historical data and forecast.
• Estimations for the forecast period 2030.
• Developments and trends in the market.

Vinyl-based Wallpaper

Non-woven wallpaper, pure paper type wallpaper, fiber type wallpaper.

• By Application:

Entertainment Places

• Market scenario by region, sub-region, and country.
• Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
• Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
• Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Wallpaper Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

• North America
• Asia Pacific
• Middle East & Africa
• Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

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Frequently Asked Questions?

Wallpaper is a type of wallpaper that is used to cover the walls and ceilings of a room.

Some of the key players operating in the wallpaper market are Asheu, Sangetsu Co., Ltd., A.S. CrƒÂ©ation, York Wallpapers, Lilycolor, Marburg, Shin Han Wall Covering, Zambaiti Parati, Brewster Home Fashions, Walker Greenbank Group, LSI Wallcovering, J.Josephson, Len-Tex Corporation, Osborne&little, KOROSEAL Interior Products, Grandeco Wallfashion, F. Schumacher & Company, Laura Ashley, DAEWON CHEMICAL, Wallquest, Yulan Wallcoverings, Fidelity Wallcoverings, Roysons Corporation, Wallife, Topli, Beitai Wallpaper, Johns Manville, Artshow Wallpaper, Yuhua Wallpaper, Coshare.

The wallpaper market is expected to register a CAGR of 3.5%.

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Wallpaper Market: Global Industry Analysis and Forecast (2023-2029)

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Wallpaper Market

Wallpaper market report by wallpaper type (vinyl wallpaper, non-woven wallpaper, paper-based wallpaper, fabric wallpaper, and others), distribution channel (online, offline), end user (residential, commercial), and region 2024-2032.

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Market Overview:

The global wallpaper market size reached US$ 2.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3.0 Billion by 2032, exhibiting a growth rate (CAGR) of 3.57% during 2024-2032. The increasing awareness of design trends, the rising product demand in home staging to enhance the appeal of real estate properties, and the development of innovative features are some of the factors propelling the market.

Wallpaper is a versatile and transformative design element that can enhance any living or working space. It is a decorative material applied to walls, creating an immediate visual impact. With various patterns, colors, and textures, wallpaper offers endless possibilities to suit diverse tastes and interior styles. Depending on the chosen design, it can evoke a sense of sophistication, warmth, or playfulness. It not only adds visual interest but also contributes to the overall ambiance of a room. It can highlight focal points, create illusions of depth, or simply bring life to plain walls. Whether a bold statement or a subtle backdrop, wallpaper remains popular for those seeking to personalize their surroundings with elegance and creativity.

The global market is majorly driven by the growing focus on interior design and the personalization of living spaces. In line with this, rapid technological advancements have made producing high-quality, customizable wallpapers easier and more cost-effective. Furthermore, the availability of diverse designs, patterns, colors, and textures appeals to a broad consumer base and significantly contributes to the market. Apart from this, rapid urbanization and inflating disposable income levels are accelerating spending on home improvement, including wallpaper installation. Moreover, the growing influence of social media platforms is catalyzing the market. Besides, the escalating renovation and remodeling activities are propelling the market. Additionally, the availability of eco-friendly and sustainable wallpaper materials is creating a positive outlook for the market.

Wallpaper Market Trends/Drivers:

Increasing demand from the commercial sector

The product demand from the commercial sector is favorably impacting the market. Various establishments, including offices, hotels, restaurants, retail stores, and entertainment venues, have recognized the power of wallpapers in creating visually captivating and immersive environments for their customers and employees. In the corporate world, offices and workspaces are increasingly embracing wallpapers to enhance the ambiance and reflect their brand identity. Wallpaper designs can incorporate company logos, colors, and themes, creating a cohesive and professional atmosphere that aligns with the organization's image. In the hospitality industry, hotels and restaurants utilize wallpapers to establish a unique and memorable aesthetic. From luxurious and elegant designs to bold and vibrant patterns, wallpapers help create visually striking interiors that leave a lasting impression on guests. Retail stores also leverage wallpapers to enhance the shopping experience. By integrating captivating designs and themes, wallpapers can evoke specific moods, reinforce branding, and entice customers to explore the store further. The commercial sector's demand for wallpapers is driven by the desire to differentiate businesses and create inviting spaces that resonate with customers.

Growing real estate industry

The growing real estate industry is offering numerous opportunities for the market. As the real estate sector expands, both in residential and commercial segments, there is an increasing demand for interior decoration solutions to enhance the appeal of properties. Wallpaper has emerged as a popular choice among homeowners, real estate developers, and interior designers. In the residential sector, new construction projects and housing developments create opportunities for wallpaper installation. Homebuyers often seek properties with aesthetically pleasing interiors, and wallpapers offer a versatile and visually striking option to fulfill this demand. Additionally, the resale market benefits from wallpapers in home staging, as they can transform a space and make it more attractive to potential buyers. In the commercial sector, the growing real estate industry drives the adoption of wallpapers in various establishments. Offices, hotels, restaurants, retail stores, and other commercial spaces utilize wallpapers to create inviting and visually appealing environments for customers and employees. The expansion of the real estate industry, combined with the desire to enhance property value and create appealing spaces, contributes to the increasing demand for wallpapers. Manufacturers and designers can leverage this trend by collaborating with real estate developers, interior designers, and staging companies to offer tailored wallpaper solutions that meet the specific needs of the industry.

Introduction of innovative features

The introduction of innovative features is catalyzing the market. Manufacturers have introduced a range of cutting-edge technologies and functionalities that go beyond purely decorative purposes. These innovative features have captured the attention of consumers seeking more than just visually appealing wallpapers. For instance, wallpapers with soundproofing properties have gained popularity, especially in urban areas where noise pollution is a concern. These wallpapers help create a quieter and more peaceful living or working environment. Thermal insulation is another innovative feature that appeals to energy-conscious consumers. Wallpaper with insulating properties can help regulate temperature, reducing the need for excessive heating or cooling and contributing to energy efficiency. Furthermore, wallpapers with antimicrobial properties have gained traction due to the increased focus on hygiene and cleanliness. These wallpapers inhibit the growth of bacteria and other microbes, making them ideal for healthcare facilities, hospitality spaces, and households. By incorporating these innovative features into wallpapers, manufacturers not only cater to specific consumer needs but also provide added value and differentiation in the market. As consumers become more aware of these features and their benefits, the demand for wallpapers with innovative functionalities is expected to continue driving market growth.

Wallpaper Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global wallpaper market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on wallpaper type, distribution channel and end user.

Breakup by Wallpaper Type:

• Vinyl Wallpaper
• Non-woven Wallpaper
• Paper-based Wallpaper
• Fabric Wallpaper
• Others  

Vinyl wallpaper dominates the market

The report has provided a detailed breakup and analysis of the market based on the wallpaper type. This includes vinyl wallpaper, non-woven wallpaper, paper-based wallpaper, fabric wallpaper, and others. According to the report, vinyl wallpaper represented the largest segment.

Vinyl wallpaper offers a range of advantages that have contributed to its market dominance. These wallpapers are known for their durability and resilience, making them suitable for high-traffic areas such as commercial spaces and households with children or pets. Their ability to withstand wear and tear, moisture, and stains makes them a practical choice for residential and commercial applications. Furthermore, vinyl wallpapers offer a wide range of design options, including various patterns, textures, and colors, providing consumers with ample choices to suit their preferences and interior styles.

The versatility of vinyl wallpapers allows them to mimic other materials such as wood, stone, or fabric, offering cost-effective alternatives without compromising on aesthetic appeal. They are also relatively easy to install and maintain. Their moisture-resistant properties suit humid environments like bathrooms and kitchens, where moisture and splashes are common.

Breakup by Distribution Channel:

Offline holds the largest share of the market

A detailed breakup and analysis of the market based on distribution channel have also been provided in the report. This includes online and offline. According to the report, offline accounted for the largest market share.

Traditional brick-and-mortar retail channels, including home improvement stores, specialty wallpaper shops, and interior design showrooms, have been the primary drivers of this segment's dominance. Offline channels offer several advantages that contribute to their market share. One key advantage is the tactile experience they provide to customers. In physical stores, shoppers can touch and feel the texture, quality, and weight of wallpaper samples, allowing them to make informed decisions about their purchase. Additionally, interacting with knowledgeable staff members who can provide guidance and recommendations further enhances the shopping experience.

Offline channels also facilitate immediate access to a wide range of wallpaper options. Customers can browse through numerous designs, patterns, and colors in person, allowing them to visualize how the wallpapers will look in their space. While online sales have been growing, the offline segment continues to thrive due to the personalized service and customer engagement it offers. Moreover, some consumers prefer to see the actual product before making a purchase, especially regarding decor elements like wallpaper.

Breakp by End User: 

• Residential
• Commercial  

Commercial holds the largest share of the market

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes residential and commercial. According to the report, commercial accounted for the largest market share.

Commercial spaces utilize wallpapers for multiple reasons. Wallpapers contribute to the overall ambiance and aesthetic appeal of these establishments. They help create visually captivating and immersive environments that enhance the customer experience and leave a lasting impression. For example, hotels and restaurants often use wallpapers to create unique themes and atmospheres that align with their brand identity. Wallpapers in commercial spaces serve as a branding tool. They can incorporate company logos, colors, and visual elements that reinforce the brand image and create a cohesive look throughout the establishment.

Moreover, wallpapers in the commercial segment can offer functional benefits. They can be designed with soundproofing, thermal insulation, or antimicrobial properties to cater to specific needs in different commercial environments. As businesses increasingly prioritize creating visually appealing and memorable spaces, the demand for wallpapers in the commercial segment is expected to grow. Manufacturers and designers are actively developing innovative and customized wallpaper solutions to meet the specific requirements of this market segment.

Breakup by Region:

United States

• South Korea

United Kingdom

• Middle East and Africa  

North America exhibits a clear dominance, accounting for the largest wallpaper market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Russia, and Others); Europe (Germany, France, the United Kingdom, Italy, Spain, and Others); Latin America (Brazil, Mexico, and Others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

A strong emphasis on interior design and home improvement in the North American culture has resulted in a significant demand for wallpapers. Homeowners and businesses prioritize creating visually appealing and personalized spaces, leading to higher adoption of wallpapers. North America benefits from a well-developed retail infrastructure, including home improvement stores, specialty wallpaper shops, and online platforms. These distribution channels provide easy access to a wide range of options for consumers, contributing to market growth.

Moreover, the region's thriving construction industry, with numerous residential and commercial projects, presents opportunities for wallpaper installations. New constructions, renovations, and remodeling activities in North America create a demand for interior decoration, including wallpapers. Additionally, the presence of influential interior design trends and a strong social media culture in North America drives the popularity of wallpapers. Design inspirations shared by influencers and design professionals on platforms like Instagram and Pinterest influence consumer choices and boost the market.

Competitive Landscape:

Top wallpaper companies propel the market through innovative products, extensive distribution networks, and strategic marketing initiatives. These companies invest in research and development to create unique, high-quality wallpaper designs catering to evolving consumer preferences. They continuously introduce new collections with diverse patterns, colors, and textures to attract a wide range of customers. Furthermore, these companies have established strong offline and online distribution networks, ensuring their products are widely available to consumers. They collaborate with retailers, home improvement stores, and e-commerce platforms to reach a broader customer base. Marketing plays a crucial role in their success as well. These companies employ effective branding strategies, engage with influencers, and leverage social media platforms to showcase their products and create a buzz in the market. They also participate in trade shows and exhibitions to showcase their latest designs and build relationships with industry professionals. Top companies are bolstering the market growth and maintaining their competitive edge by focusing on innovation, distribution reach, and strategic marketing efforts.

The report has provided a comprehensive analysis of the competitive landscape in the wallpaper market. Detailed profiles of all major companies have also been provided.

• A.S. Création Tapeten AG
• All 4 Walls Wallpaper
• Asian Paints Ltd.
• Brewster Home Fashions
• Erismann & Cie. GmbH
• F. Schumacher & Co.
• Grandeco Wallfashion Group Belgium NV
• Gratex Industries Ltd.,
• Laura Ashley Holdings plc
• Marburger Tapetenfabrik
• Osborne & Little
• Sangetsu Corporation
• York Wallcoverings Inc.

Recent Developments:

• In 2019, A.S. Création partnered with the renowned fashion brand Esprit to launch a new wallpaper collection inspired by Esprit's lifestyle and fashion trends.
• In 2020, All 4 Walls Wallpaper collaborated with HGTV Home, a well-known home improvement and design network, to launch an exclusive wallpaper collection.
• In 2020, Asian Paints launched their "Nilaya" wallpaper collection, which showcased a wide range of designs and textures suitable for various interior styles.

Wallpaper Market Report Scope:

Key benefits for stakeholders:.

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the wallpaper market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global wallpaper market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the wallpaper industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global wallpaper market was valued at US$ 2.2 Billion in 2023.

We expect the global wallpaper market to exhibit a CAGR of 3.57% during 2024-2032.

The emerging trend of home renovation activities, along with the rising demand for removable wallpaper among renters to decorate the walls without destroying the original paint, is primarily driving the global wallpaper market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of wallpapers.

Based on the wallpaper type, the global wallpaper market can be segmented into vinyl wallpaper, non-woven wallpaper, paper-based wallpaper, fabric wallpaper, and others. Among these, vinyl wallpaper holds the majority of the total market share.

Based on the distribution channel, the global wallpaper market has been divided into online and offline, where offline currently exhibits a clear dominance in the market.

Based on the end user, the global wallpaper market can be categorized into residential and commercial. Currently, commercial accounts for the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global wallpaper market include A.S. Création Tapeten AG, All 4 Walls Wallpaper, Asian Paints Ltd., Brewster Home Fashions, Erismann & Cie. GmbH, F. Schumacher & Co., Grandeco Wallfashion Group Belgium NV, Gratex Industries Ltd., Laura Ashley Holdings plc, Marburger Tapetenfabrik, Osborne & Little, Sangetsu Corporation, York Wallcoverings Inc., etc.

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Global Wallpaper Market By Product (Vinyl, Nonwoven, Fabric, Paper, and Other Products), By End Use (Commercial and Residential), By Regional Outlook, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027

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Market Report Description

The Global Wallpaper Market size is expected to reach $2.6 billion by 2027, rising at a market growth of 8% CAGR during the forecast period. Wallpapers are a decorative layer utilized for decorating walls and are made of plastic, glass fiber, paper, vinyl, etc. These wallpapers are available in the market in rolls that are pasted on walls to cover minor defects on the walls or for the purpose of decorating them. Wallpapers find their applications at various places and are mainly utilized in schools, rooms, airports, and offices.

The industry is experiencing massive development in technology due to which, the wallpaper market has witnessed growth in various emerging countries. Traditionally, customers were using colorful paints to decorate their walls but now customer’s choice is shifting towards wallpapers as they offer features like longer period, rigidity, and are eco-friendly. Wallpapers are used to decorate and cover the interior walls of offices, homes, and other buildings. They are very popular among the population as they comprise various characteristics like rich patterns, environmental protection, convenient installation, color diversity, and among others.

COVID-19 Impact Analysis

The outbreak of COVID-19 has considerably slowed down the global economy by restricting supply chain activity. The market growth of wallpaper has been severely affected by the disruption in the supply chain for countries like China and South Korea. In contrast, the increasing housing schemes in nations like Brazil and India are propelling the demand for rental housing and thereby, is accountable to increase the growth of the wallpaper market. Manufacturers are adopting new strategies to fulfill the customer’s demand. Also, the COVID-19 pandemic has surged the adoption of online e-commerce channels to increase the purchasing rate.

The global lockdown has increased the number of orders of wallpaper in the residential sector. Many owners are excessively investing in home decoration and renovation activities. Based on the latest research, landlords are using a large amount of their income on purchasing products related to home decoration during the lockdown. In addition, this has gradually propelled the market growth in some nations due to which, the improvements can be seen in the hospitality sector. Therefore, the application of wallpaper has also increased in the commercial sector and thus, fueling the growth of the wallpaper market.

Market Growth Factors:

Growing trends of wallpaper application for home decoration.

Customers are now inclining towards enhancing their home decoration by giving it an aesthetic look, thereby fueling the demand for wallpapers, laminates, and several other customized interior elements. Conventional paints are outdated and instead of it, customers prefer to use digitally printed wallpapers and coatings as they offer a wide variety and long durability.

Manufacturers are offering wallpapers with appealing designs and long durability

In contrast with interior paint, digitally printed wallpapers are helping in decorating walls, hence offering an aesthetic look to them, and also, they are economical. In the residential sector, the demand for aesthetic wallpapers has augmented in recent years. Wallpapers designed digitally offer more beauty to the wall and prevent walls from getting damaged.

Market Restraining Factor:

Strict norms associated with the utilization of chemicals in manufacturing of wallpapers.

As per the regulations related to wallpaper printing, the European environmental legislative framework is making sure that while manufacturing wallpapers there will be fewer number of emissions of volatile organic compounds. The European wallpaper printing sector is focusing on decreasing the emission of carbon dioxide as it is harmful to the environment, thereby decreasing the carbon footprints.

Product Outlook

Based on Product, the market is segmented into Vinyl, Nonwoven, Fabric, Paper, and Other Products. The vinyl product segment dominated the market by obtaining the maximum revenue share of the global wallpaper market in 2020. This is accountable for the high functionality offered by vinyl materials. In addition, vinyl wallpaper can be cleaned and repaired easily if it gets damaged. Vinyl wallpapers widely find their application in high-traffic areas such as medical centers and schools as they offer properties like fire-resistant.

End User Outlook

Based on End Use, the market is segmented into Commercial and Residential. The resident end-use segment is expected to garner the fastest growth rate during the forecast period. Continuous increase in urbanization and rising number of residential construction projects are some of the factors that are accountable for augmenting the demand for wallpapers in the residential sector.

Regional Outlook

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. Asia-Pacific would witness the fastest growth rate during the forecast years. In this region, the population is increasing as well as getting urbanized at a fast speed due to which the construction sector is growing more rapidly. As stated by the United Nations World Tourism Organization (UNWTO), this region is witnessing growth in the tourism sector as tourists are visiting the many countries of this region from the world in the last couple of years. These factors are accountable to increase the growth of the hospitality sector and thus, fueling the demand for the wallpaper market.

Free Valuable Insights: Global Wallpaper Market size to reach USD 2.6 Billion by 2027

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Sangetsu Corporation, A.S. Création Tapeten AG, Asian Paints, York Wallcoverings, Inc., Brewster Home Fashions LLC, F. Schumacher & Co., Osborne & Little Ltd., The Romo Group, Grandeco Wallfashion Group Belgium NV and 4Walls.

Scope of the Study

Market segments covered in the report:.

• Other Products

By End User

• Residential

By Geography

• Rest of North America
• Rest of Europe
• South Korea
• Rest of Asia Pacific
• Saudi Arabia
• South Africa
• Rest of LAMEA

Key Market Players

List of companies profiled in the report:.

• Sangetsu Corporation
• A.S. Création Tapeten AG
• Asian Paints
• York Wallcoverings, Inc.
• Brewster Home Fashions LLC
• F. Schumacher & Co.
• Osborne & Little Ltd.
• The Romo Group
• Grandeco Wallfashion Group Belgium NV

Frequently Asked Questions About This Report

How valuable will the wallpaper market be in the future.

The global wallpaper market size is expected to reach $2.6 billion by 2027.

What are the key driving factors and challenges in the wallpaper market?

Manufacturers are offering wallpapers with appealing designs and long durability are driving the market in coming years, however, Strict norms associated with the utilization of chemicals in manufacturing of wallpapers have limited the growth of the market.

What are the major top companies in the competitive landscape?

Sangetsu Corporation, A.S. Création Tapeten AG, Asian Paints, York Wallcoverings, Inc., Brewster Home Fashions LLC, F. Schumacher & Co., Osborne & Little Ltd., The Romo Group, Grandeco Wallfashion Group Belgium NV and 4Walls.

Which segment dominated the wallpaper market in 2020?

The commercial segment dominated the wallpaper market by acquiring the highest revenue share in 2020 and is expected to display the similar kind of trend during the forecast period.

Which segment shows the fastest growing market segment during the forecast period.

Which region shows high revenue share in the market.

The North America acquired the largest revenue share in 2020 and is expected to maintain this position during the forecast period.

Related Report

• Regional Report
• Country Report

North America Digitally Printed Wallpaper Market Size 2027

LAMEA Digitally Printed Wallpaper Market Size & Share by 2027

Europe Digitally Printed Wallpaper Market Size Report, 2027

Asia Pacific Digitally Printed Wallpaper Market Size by 2027

Digitally Printed Wallpaper Market Size & Share Report to 2027

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Wallpaper Market Size

Statistics for the 2023 & 2024 Wallpaper market size, created by Mordor Intelligence™ Industry Reports. Wallpaper size report includes a market forecast to 2029 and historical overview. Get a sample of this industry size analysis as a free report PDF download.

Market Size of Wallpaper Industry

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Wallpaper Market Analysis

The Wallpaper Market size is estimated at USD 2.26 billion in 2024, and is expected to reach USD 2.69 billion by 2029, growing at a CAGR of 3.59% during the forecast period (2024-2029).

Wallpapers are cost-effective, hence are increasingly being adopted over traditional wall painting practices.

• Rising disposable incomes and the rapid rise of urbanization have overwhelmingly replaced rural cultures and have helped drive historical changes in human social roots on a global scale. As a result, many wall coverings and other modern products, such as very low heat transfer window frames, electrical cables and pipes, easy-to-clean floors, and light-reflecting roofs, are growing.
• Wallpapers available today with technological advancements help elevate rooms or living spaces and are available in wide varieties, driving the market demand while allowing consumers to choose what they want. Moreover, according to Housing.com, in February 2022, wallpapers can be used for ceiling surfaces, closets, door panels, and framed art to brighten the home. Wallpaper is also suitable for areas with clean lines and a few curves, such as table tops, mirror frames, picture frames, stools, chests of drawers, and open wall units.
• The preference for eco-friendly wallpaper is another factor driving the demand for vinyl-based products. The energy consumption required to manufacture vinyl wallpaper is only half that of paper wallpaper. On the other hand, the need for commercial wallpaper is also fueled by an increasing number of restaurants, clubs, bars, and cafes around the world, where wallpaper plays an important role in attracting customers and giving them a feeling of well-being and relaxation.
• Moreover, with the advent of graphic design and new reproduction methods, wallpaper has become the next breakthrough in design and decoration. Major design firms such as Brooklyn's Calico have enabled wallpaper to enter homes.
• Acording to Nagai Co., Ltd in October 2021, a large amount of plasticizer is added to vinyl chloride to give it flexibility during wallpaper processing. In addition to plasticizers, various chemicals are used, such as fungicides, flame retardants, and dyes. Over time, these chemicals are released into the room as volatile organic compounds (VOCs). These VOCs cause various symptoms, including headaches, dizziness, and blinking eyes. Such factors can be challenging for the market.
• With the outbreak of COVID-19, the wall covering market did not grow significantly due to a decrease in advertising across the various part of the world. Because of the global lockdown, the construction industry, as well as the trade, has taken a hit. Due to the direct impact of these factors, the wallpaper market was affected. Moreover, consumer spending is also likely to decrease due to the pandemic's economic slowdown.

Wallpapers Market Report Snapshots

• Wallpapers Market Size
• Wallpapers Market Share
• Wallpapers Market Trends
• Wallpapers Companies

Wallpaper Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

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Global Wallpaper Market Size By Type(vinyl, nonwoven, paper, fabric), By End User(residential construction and non-residential construction), By Geographic Scope And Forecast

• Description
• Table of Contents
• Methodology

Wallpaper Market Size And Forecast

Wallpaper Market size was valued at USD 2.23 Billion in 2021 and is projected to reach USD 3.00 Billion by 2030 , growing at a CAGR of 3.35% from 2023 to 2030.

The growing number of residential building and remodeling & renovation projects are witnessed. This growth has led to the increased demand for better aesthetics and personalized interiors. Furthermore, the worldwide environmental issues have led to technological advancement within the material side of the Wallpaper Market, which has been contributory in generating demand for eco-friendly wallpapers. tons of emphasis has been paid to material development and with such development of advanced materials alongside an increased specialization in aesthetics and durability, the market is anticipated to realize momentum within the coming years.

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Global Wallpaper Market Definition

Wallpaper may be a material utilized in interior decoration to decorate the inside walls of domestic and public buildings. It’s usually sold in rolls and is applied onto a wall using wallpaper paste. Wallpapers can come plain as “lining paper” (so that it are often painted or wont to help cover uneven surfaces and minor wall defects thus giving a far better surface), textured (such as Anaglypta), with a regular repeating pattern design, or, much less commonly today, with one non-repeating large design carried over a group of sheets. The smallest rectangle which will be tiled to make the entire pattern is understood because the pattern repeats.

Wallpaper printing techniques include surface printing, gravure printing, silk screen printing, rotary printing, and digital printing. Wallpaper is formed in long rolls which are hung vertically on a wall. Patterned wallpapers are designed in order that the pattern “repeats”, and thus pieces cut from the same roll are often hung next to every other so as continue the pattern without it being easy to ascertain where the join between two pieces occurs.

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Global Wallpaper Market Overview

The increasing income and rapid rise in urbanization are significantly driving the historic transformation of human social roots on a worldwide scale, by predominantly replacing rural culture. These have resulted in the increasing usage of wall coverings, alongside other modern The increasing income and rapid rise in urbanization are significantly driving the historic transformation of human social roots on a worldwide scale, by predominantly replacing rural culture. These have resulted in the increasing usage of wall coverings, alongside other modern products, like window frames with the very low-heat transmission, electrical cables and conduits, easily cleaned flooring, and light-reflecting roofing.

With the expanding shopper request for stylish plans, companies are emerging with a different extend of backdrops that take after the looks of an ancient Persian carpet, a breaking wave of surf, or a broken brick divider, among others. This has made backdrops attainable for an extremely tall level of customization.

Moreover, with the arrival of graphic designing, alongside new reproduction capabilities, wallpaper is about to become a subsequent big disrupter within the world of design and décor. Due to these technological developments, progressive design companies, globally, like the United Kingdom Seattle’s Abnormals Anonymous, 17 Patterns, Coordonné from Barcelona, or Brooklyn-based Calico, have made it possible to cover an entire house using wallpapers.

With the later flare-up of COVID-19, the divider covering the advertise might not develop essentially since of a diminish in publicizing over the shifted portion of the globe. Due to the around-the-world lockdown, the advancement industry, too since the exchange, has taken a success. Because of the direct impact of those factors, the Wallpaper Market stays affected. Moreover, consumer spending is additionally likely to decrease due to the economic hamper that’s likely to be the aftereffect of COVID-19.

Global Wallpaper Market Segmentation Analysis

The Global Wallpaper Market is segmented based on Type, End User, And Geography.

Wallpaper Market, By Type

• Vinyl • Nonwoven • Paper • Fabric • Others

Based on Type, the market has been bifurcated into vinyl, nonwoven, paper, fabric, and others. The backing material has been paid a lot of attention due to the properties it holds along with the associated costs. The vinyl segment holds a significant share in the market due to its properties that often makes it a preferred choice for residential usage. Vinyl wallpapers are resistant to oil/grease and moisture than paper-based wallpapers and are generally fit to be used in bathrooms and kitchens.

Wallpaper Market, By End User

• Residential construction • Non-residential construction

Based on End-User, the segment is classified into residential construction and non-residential construction. The residential segment was the fastest-growing segment in 2017 owing to the increasing demand from the Asia-Pacific region. The fast-growing economies in the Asia Pacific along with rapid urbanization, renovation/remodeling projects, and infrastructure construction have offered opportunities to foreign contractors to enter the market. Furthermore, the increasing renovation and remodeling projects in the private construction segment have further widened the scope for wallpapers by the developers and interior designers both.

Wallpaper Market, By Geography

• North America • Europe • Asia Pacific • Rest of the world

On the basis of Geography, the Global Wallpaper Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. Asia-Pacific has witnessed maximum growth in the Wallpaper Market. The significant market size is attributed to the increasing number of construction projects supported by significant infrastructure expenditure occurring in countries such as China, Australia, Japan, Singapore, Philippines, Thailand, Myanmar, Taiwan, Vietnam, and others.

The outlook for construction across the region looks strong. China held the largest market size in the Asia-pacific region due to the unparallel growth of the construction industry. North America and Europe holds a sizeable share in the market after Asia-Pacific in 2017, and a similar trend would be seen during the forecast period.

Key Players

The “Global Wallpaper Market” study report will provide a valuable insight with an emphasis on the global market. The major players in the market are York Wallcoverings (U.S.), Ahlstrom Corporation (Finland), Benjamin Moore & Co. (US), Wayfair LLC (US), 4walls (US), Akzo Nobel N.V. (Netherlands), Asian Paints Ltd (India), Dal-Tile Corporation (US), Brewster Home Fashions Llc (US).

The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Report Scope

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors • Provision of market value (USD Billion) data for each segment and sub-segment • Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market • Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region • Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled • Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players • The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions • Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis • Provides insight into the market through Value Chain • Market dynamics scenario, along with growth opportunities of the market in the years to come • 6-month post-sales analyst support

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Frequently Asked Questions

What is the projected market size & growth rate of the wallpaper market, what are the key driving factors for the wallpaper market, what are the top players operating in the wallpaper market, what segments are covered in the wallpaper market report, how can i get a sample reports/company profiles for the wallpaper market.

1 INTRODUCTION OF GLOBAL WALLPAPER MARKET 1.1 Overview of the Market 1.2 Scope of Report 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH 3.1 Data Mining 3.2 Validation 3.3 Primary Interviews 3.4 List of Data Sources

4 GLOBAL WALLPAPER MARKET OUTLOOK 4.1 Overview 4.2 Market Dynamics 4.2.1 Drivers 4.2.2 Restraints 4.2.3 Opportunities 4.3 Porters Five Force Model 4.4 Value Chain Analysis

5 GLOBAL WALLPAPER MARKET, BY TYPE 5.1 Overview 5.2 Vinyl 5.3 Nonwoven 5.4 Paper 5.5 Fabric 5.6 Others

6 GLOBAL WALLPAPER MARKET, BY END USER 6.1 Overview 6.2 Residential construction 6.3 Non-residential construction

7 GLOBAL WALLPAPER MARKET, BY GEOGRAPHY 7.1 Overview 7.2 North America 7.2.1 U.S. 7.2.2 Canada 7.2.3 Mexico 7.3 Europe 7.3.1 Germany 7.3.2 U.K. 7.3.3 France 7.3.4 Rest of Europe 7.4 Asia Pacific 7.4.1 China 7.4.2 Japan 7.4.3 India 7.4.4 Rest of Asia Pacific 7.5 Rest of the World 7.5.1 Latin America 7.5.2 Middle East and Africa

8 GLOBAL WALLPAPER MARKET COMPETITIVE LANDSCAPE 8.1 Overview 8.2 Company Market Ranking 8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 Ahlstrom Corporation (Finland) 9.1.1 Overview 9.1.2 Financial Performance 9.1.3 Product Outlook 9.1.4 Key Developments

9.2 Benjamin Moore & Co. (US) 9.2.1 Overview 9.2.2 Financial Performance 9.2.3 Product Outlook 9.2.4 Key Developments

9.3 Wayfair LLC (US) 9.3.1 Overview 9.3.2 Financial Performance 9.3.3 Product Outlook 9.3.4 Key Developments

9.4 York Wallcoverings (U.S.) 9.4.1 Overview 9.4.2 Financial Performance 9.4.3 Product Outlook 9.4.4 Key Developments

9.5 4walls (US) 9.5.1 Overview 9.5.2 Financial Performance 9.5.3 Product Outlook 9.5.4 Key Developments

9.6 Akzo Nobel N.V. (Netherlands) 9.6.1 Overview 9.6.2 Financial Performance 9.6.3 Product Outlook 9.6.4 Key Developments

9.7 Asian Paints Ltd (India) 9.7.1 Overview 9.7.2 Financial Performance 9.7.3 Product Outlook 9.7.4 Key Developments

9.8 Dal-Tile Corporation (US) 9.8.1 Overview 9.8.2 Financial Performance 9.8.3 Product Outlook 9.8.4 Key Developments

9.9 Brewster Home Fashions Llc (US) 9.9.1 Overview 9.9.2 Financial Performance 9.9.3 Product Outlook 9.9.4 Key Developments

10 Appendix 10.1 Related Research

Report Research Methodology

Verified Market Research uses the latest researching tools to offer accurate data insights. Our experts deliver the best research reports that have revenue generating recommendations. Analysts carry out extensive research using both top-down and bottom up methods. This helps in exploring the market from different dimensions.

This additionally supports the market researchers in segmenting different segments of the market for analysing them individually.

We appoint data triangulation strategies to explore different areas of the market. This way, we ensure that all our clients get reliable insights associated with the market. Different elements of research methodology appointed by our experts include:

Exploratory data mining

Market is filled with data. All the data is collected in raw format that undergoes a strict filtering system to ensure that only the required data is left behind. The leftover data is properly validated and its authenticity (of source) is checked before using it further. We also collect and mix the data from our previous market research reports.

All the previous reports are stored in our large in-house data repository. Also, the experts gather reliable information from the paid databases.

For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.

Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.

Data Collection Matrix

Econometrics and data visualization model.

Our analysts offer market evaluations and forecasts using the industry-first simulation models. They utilize the BI-enabled dashboard to deliver real-time market statistics. With the help of embedded analytics, the clients can get details associated with brand analysis. They can also use the online reporting software to understand the different key performance indicators.

All the research models are customized to the prerequisites shared by the global clients.

The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.

Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.

Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.

Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:

• Market drivers and restraints, along with their current and expected impact
• Raw material scenario and supply v/s price trends
• Regulatory scenario and expected developments
• Current capacity and expected capacity additions up to 2027

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• Wallpaper Market Analysis

WALLPAPER MARKET ANALYSIS

Wallpaper market, by product type (vinyl-based, non-woven, pure paper type, fiber type, and others), by distribution channel (online channel (company’s own website and resellers/third party e-commerce channels) and offline channel (company franchisee stores and company owned showrooms)), by end user (residential and commercial (offices, restaurants, entertainment centers, and others)), and by region (north america, latin america, asia pacific, europe, middle east, and africa) - size, share, outlook, and opportunity analysis, 2019 - 2027.

• Published On : Jan 2020
• Code : CMI3316
• Pages : 157
• Formats :   Excel and PDF
• Industry : Consumer Goods

Wallpaper Market- 2017-2027

Definition of Market/Industry:

Wallpaper is used in construction industry for the purpose of interior decoration for decorating the walls of commercial and residential buildings . The scope of the report global wallpaper market takes into consideration of both wallpapers and wall coverings.

Statistics:

Global wallpaper market was valued at US$ 6,946.2 Mn in 2018, and is expected to reach US$ 11,286.7 Mn by 2027, exhibiting a CAGR of 5.9% over the forecast period.

The global wallpaper market is expected to witness significant growth, owing to the numerous advantages provided by wallpaper in terms of excellent durability, easy installation, and wide availability of wallpaper products. Furthermore, increasing trend of interior decoration within the residential and commercial spaces is expected to drive growth of the market. Interior decoration is an important part of construction industry, as aesthetical appearance of residential homes or commercial buildings is a prime factor for consumers. Therefore, growth of the construction industry is expected to boost demand for aesthetically appealing wallpapers over the forecast period. For instance, according to the Global Construction 2030 perspective and Oxford Economies, in 2016, the global construction industry was valued at US$ 9.5 trillion, which is expected to grow by 85% to reach US$ 17.5 trillion by 2030, with China, India, and the U.S. accounting for 57% of the global share. Moreover, according to the India Brand Equity Foundation, the Indian real estate sector was valued at US$ 120 billion in 2017, and is expected to reach US$ 1 trillion by 2030. Moreover, it is expected to contribute over 13% to the country’s GDP.

Figure 1. Global Wallpaper Market Share (%), By Region, 2018

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Market Restraints

The wallpaper market is restrained by its limited use in specific locations of the building. Wallpapers can be efficiently used in specific locations such as bedrooms, seating areas, dining area, and others However, it cannot be used in kitchen, bathroom or exterior decoration. Constant exposure to sunlight can damage the wallpaper and may burn part of it or can fade color of the wallpaper. Exposure to humidity & heat causes the wallpaper to peel off, therefore, wallpapers do not last long in areas exposed to constant sunlight or humidity. These factors are expected to hamper growth of the global wallpaper market over the forecast period.

Market Opportunities

Increasing consumer awareness about harmful volatile organic compounds in paints is shifting their preference towards more eco-friendly decorative options. Most of the wallpapers are made using PVC, which contains phthalate plasticizers & dilutants. During wallpaper production, these chemicals partially evaporate and some components remain in the wallpaper. Such toxic chemicals can migrate into the home environment, which can potentially harm human health. Therefore, eco-friendly wallpapers made of natural raw material are expected offering growth opportunities to wallpaper manufacturers.

Figure 2. Global Wallpaper Market Share (%), By Product Type, 2018

Competitive Section:

Company Names 

• York Wallcoverings

Len-Tex Corporation

• Koroseal Interior Products, LLC
• Wallquest Inc.
• Fidelity Wallcoverings Inc.
• Brewster Home Fashions LLC.
• The Wallpaper Company
• Glamora S.r.l.
• Arte-International 

Recent Developments

• In March 2016, the company launched Celeste, a Mylar-printed design. This new design incorporated the company’s Clean Vinyl Technology, a phthalate-free construction, eliminating health risks and contributing to cleaner indoor air. This launch helped the company in expanding its product portfolio and thereby, increasing its customer base.

Brewster Home Fashions LLC

• In June 2017, Brewster Home Fashions, a family-owned distributor and manufacturer of wall coverings and home décor products, purchased the assets of Fetco Home Décor, Inc. This transaction expanded Brewster’s product offerings in the home décor category.

Glamora S.R.L

• In September 2018, Glamora s.r.l. launched Glamora GlamFusion in London and Cersaie in Bologna,. It offers prefinished waterproof wallpaper, which does not need further waterproof treatment during installation.

ARTE-INTERNATIONAL

• In January 2019, the company launched its Extinct Animals wallcoverings range at the Deco Off in Paris. This launch was inspired by Moooi’s Museum of Extinct Animals. This launch helped the company in expanding its product portfolio.

Frequently Asked Questions

What are the growth estimates for wallpaper market till 2027?

Which are the prominent wallpaper market players across the globe, what are the key factors hampering growth of the wallpaper market, what are the key factors driving growth of the wallpaper market, what is the compound annual growth rate (cagr) of the wallpaper market for next 8 years, which region held the largest market share in the wallpaper market.

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Wallpaper Market to Surpass US$ 11,286.7 Million by 2027

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Vinyl Wallpaper Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, by Application, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2021-2031

CG : Home Products

Report Code: A16596

Tables: 150

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Vinyl Wallpaper Market Research, 2031

The global Vinyl Wallpaper Market Size was valued at $943.3 million in 2021, and is projected to reach $1.3 billion by 2031, growing at a CAGR of 3.3% from 2022 to 2031.

The vinyl wallpaper market is segmented into Product Type, Application and Distribution Channel.

Vinyl wallpaper is made up of two layers, including a carrier layer (recycled paper or a non-woven wallpaper base) and a decorative layer made of polyvinyl chloride. A synthetic foam layer gives embossed vinyl wallpaper models three-dimensional structures. Vinyl wallpaper is ideal for moist areas such as kitchens and bathrooms as it is easier to clean. Further, it is strong, washable, and resistant to tearing & scratching. Due to these characteristics, it is ideal for areas with high traffic and need for enhanced wall protection. Furthermore, vinyl wallpaper is available in a wide variety of colors and patterns, as well as a variety of textures. This boosts the growth of the vinyl-based wallpaper segment in the market.

The major factor driving the demand for Vinyl Wallpaper Industry is rise in consumer spending on home renovation, which is being driven by growth in disposable income. Vinyl wallpapers enhance the aesthetic appeal of a wall area more than interior paint while further protecting the structure from damage. Furthermore, increase in number of nuclear families, especially in developing countries coupled with rise in urbanization leading to increase in wall coverings products creates a huge demand for vinyl wallpapers.

Moreover, increase in awareness for interior designing is expected to increase the demand for wallcovering products such as vinyl wallpaper. In addition, rise in investment for R&D of wall coverings products to meet the consumer expectation fosters the Vinyl Wallpaper Market Size. Further, increase in use of vinyl wallpapers in commercial & marketing sector contributes toward the growth of the Vinyl Wallpaper Market Growth. Besides, rise in disposal income of consumers and change in their lifestyle are further anticipated to drive the market growth.

Rise in urbanization are the major factor to drive the market for commercial and household segment. With increased customer spending power, urban residents gain widespread acceptance for wallpaper as part of their interior decoration, causing a significant shift in the industry. Furthermore, the increase in the number of restaurants and the shift in perceptions of the working environment by private companies to cheer up their employees with a neat and refreshing office interior boosts the demand for vinyl wallpaper. The need for interior decoration and the budget for it vary depending on the consumer segment, prompting brands to differentiate their offers based on the needs of the organization or household.

According to organizational requirements, private firms require cost-effective decoration. Through various signs and symbols, the decorated wall conveys the organisational values and personality. In contrast, hotels and restaurants consider cost but require a highly decorative and high-quality wall that can represent the brand personality; thus, they spend a significant amount of money for this purpose. Hotels and restaurants consider it an initial investment, and budgets are prepared with the expected return on investment in mind. According to 75% of tourism brands, the decorative interior has resulted in high customer satisfaction and a 13% increase in customer retention, which increase of Vinyl Wallpaper Market Demand

Furthermore, governments are also encourage people to use more environment-friendly products in their homes. Furthermore, wallpaper helps to conceal flaws and holes in the wall. It also does not contain harmful substances such as lead, which will increase Vinyl Wallpaper Market Share.

The trend of decoration and the process to provide service have significantly evolved with the integration of augmented reality into operations, particularly through mobile applications. Companies have created an engaging mobile app for the users throughout the service delivery process. Brands recognize distinctions in preferences as well as potential market changes to comprehend the opportunities and risks that lie ahead for the brand in painting and coating business. Moreover, companies are increasingly focusing on developing environmentally friendly products in response to the growing trend of sustainable development, in line with the consumer demand for an optimized carbon footprint.

The global vinyl wallpaper market is segmented on the basis of product type, application, distribution channel, and region. By product type, it is categorized into solid vinyl wallpaper, vinyl coated wallpaper, and fabric backed vinyl wallpaper. Solid vinyl wallpaper is by far the most popular ones among the customers as it can withstand water & scrubbing, and is durable, washable, and long-lasting. Moreover, vinyl coated wallpaper has a paper base that is treated with a chemical form of vinyl such as acrylic vinyl which adds an extra layer of protection from humidity & moisture. Vinyl coated wallpaper is durable, water-resistant, stain-resistant, scrubbable, washable but tears more easily than other wallpapers. This home wallpaper is used in bathrooms and kitchens. Furthermore, fabric backed vinyl wallpaper consists of a thick woven fabric base that is used instead of paper. Fabric backed vinyl wallpaper is moisture resistant, durable, washable, scrubbable, and strippable. 

On the basis of product type, the solid vinyl segment was the highest revenue contributor to the market with a value of $401.8 million in 2021, and is estimated to reach $527.9 million by 2031 with a CAGR of 2.8% . This is attributed to rise in number of hotels, restaurants, hospitals, and other residential & nonresidential building  

On the basis of application, the market is bifurcated into household and commercial segments. The household segment held a significant share of 56.8% in the global market in 2021. Owing to increase in urbanization, urban construction will grow that will increase the demand of wallpaper for household complexes across the globe. Moreover, rapidly growing real estate is expected to fuel the demand for vinyl wallpaper in the market. The commercial segment of vinyl wallpaper market includes hotels, restaurants, corporate offices, industries, and hospitals. Furthermore, the demand for wallpaper in commercial application is expected to grow substantially due to rise in investments in commercial spaces such as airports, hospitals, hotels, and construction projects.

As per sales channel, the specialty store segment dominated the market in 2021 accounting for 44.84% of the market and is expected to retain its dominance throughout the forecast period. This is attributed to the fact that consumers are preferring vinyl wallpapers from various specialty store as it provides better customer services & higher quality products as compared to other stores.  

Based on region, North America was the highest revenue contributor accounting for $377.3 million in 2021 and is estimated to reach $494.0 million by 2031 with a CAGR of 2.8% in Vinyl Wallpaper Market Forecast period. owing to presence of strong economic nations such as the U.S. and Canada. In the U.S., residential building construction is on the rise, fueling the growth of vinyl wallpaper market. Furthermore, the key elements expected to drive regional market expansion during the forecast period are an increase in disposable income and rise demand for home décor items. Additionally, a number of regional governments are funding rehabilitation projects to create energy-efficient buildings. Such programmes offer growth opportunities to the vinyl wallpaper industry. The trend of nuclear families in North America coupled with improving standard of living of the population raises the demand for wallpaper. In addition, businesses have begun to invest in graphic design and more avant-garde styles which is anticipated to increase the demand for viny wallpapers in commercial spaces.

Owing to the COVID-19 epidemic, e-commerce has become more popular among consumers as compared to other product distribution channels. The establishment of online portals for vinyl wallpaper, especially in developing countries with a large population using the internet boosted the market growth. This could be attributed to the fact that consumers can choose from a wide range of options at the same time and receive the products delivered at their doorstep. This has created convenience for consumers, further driving them to shop online. Moreover, online stores are expected to expand in the near future due to rapid growth in the internet and increase in mobile users in emerging countries. The surge in e-commerce sales, improvements in logistics services, and ease in payment options for major brands are anticipated to boost the growth of the vinyl wallpaper market during the post COVID era.

The key players profiled in this report are AS Creation, York Wallcoverings Inc., Brewster Home Fashions LLC, Sanderson Design Group, F Schumacher & Co., Asian Paints, Osborne & Little, Lentex Corporation, Guilin Wellmax Wallcovering Co., Ltd., and Grandeco Wallfashion Group.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the vinyl wallpaper market analysis from 2021 to 2031 to identify the prevailing vinyl wallpaper market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the vinyl wallpaper market segmentation assists to determine the prevailing Vinyl Wallpaper Market Opportunity.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global vinyl wallpaper market trends, key players, market segments, application areas, and market growth strategies.

  Vinyl Wallpaper Market Report Highlights

Analyst Review

According to top-level CXOs, rise in awareness of home décor products is the key factor for the growth of the global vinyl wallpaper market. Rise in demand for various vinyl wallpapers from customers encourages manufacturers to develop new pattern of vinyl wallpapers, which is expected to drive the vinyl wallpaper's growth.

Rapid increase in construction of residential and commercial buildings such as IT parks, special economic zones, and other commercial spaces in various emerging nations are expected to drive the vinyl wallpaper market. Growing popularity of wall covering products lead the consumer to use vinyl wallpapers owing to their durability, washability, tear resistant ability, and attractive designs which further contribute to the market growth.

Furthermore, increased investment in commercial space such as airports, hospitals, hotels, and restaurants as well as customers' regular visits to restaurants and hotels drive up demand for wallpapers. Increase in disposable income of the consumers is one of the primary factors that drive growth of the global vinyl wallpaper market. Rise in demand for home decor and thereby increase in usage of trendy wall covering products is expected to augment demand for vinyl wallpaper in the market. 

• Interior Design
• Home Improvement
• Diy Do It Yourself Products
• Fmcg Product

Rise in demand for home decor and thereby increase in usage of trendy wall covering products are upcoming trends of vinyl wallpaper market in the world.

Household segment held the major share in the market owing to increase in purchasing power, consumers leading city-life prefer wallpaper as a part of their interior designing.

North America held the largest regional market for vinyl wallpaper.

The vinyl wallpaper market was valued at $943.3 million in 2021, and is projected to reach $1,300.1 million by 2031 registering a CAGR of 3.3%.

The key players profiled in vinyl wallpaper market report are AS Creation, York Wallcoverings Inc., Brewster Home Fashions LLC, Sanderson Design Group, F Schumacher & Co., Asian Paints, Osborne & Little, Lentex Corporation, Guilin Wellmax Wallcovering Co., Ltd., and Grandeco Wallfashion Group.

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Vinyl Wallpaper Market

Global Opportunity Analysis and Industry Forecast, 2021-2031

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